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Development of a Web Marketing Plan for an e-Book – Challenges and Opportunities

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Author Info

  • Alexandru CAPATINA

    ()
    (Dunarea de Jos University of Galati, Romania)

  • Mourad TOUZANI

    (Institut Supérieur de Gestion de Tunis, Tunisie)

Abstract

In this paper, we emphasize the benefits of e-books for the customers who are looking for international availability, acquisitions in real time, competitive prices and social responsibility from the part of the publishers; our most important contribution characterized by originality is the design of a web marketing plan model for e-books selling process, structured in the following sections: search of the specialized websites, characterized by a high traffic, where the potential customers of the e-books (the readers) can be found, targeting the websites which sell e-books, design of the website dedicated to the e-book selling process, attraction of the potential customers using a free trial version of the e-book; implementation of the on-line media plan, promotion of the e-book within social networks and specialized forums and analysis of the indicators associated to the on-line media plan in order to assess the web marketing strategy

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Bibliographic Info

Article provided by "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration in its journal Economics and Applied Informatics.

Volume (Year): (2011)
Issue (Month): 2 ()
Pages: 27-30

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Handle: RePEc:ddj:fseeai:y:2011:i:2:p:27-30

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Related research

Keywords: e-book; Web marketing; On-line media plan; Knowledge-based society;

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