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Stages in the Evolution of Marketing as a Discipline

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  • Ana-Irina Nicolau

    ()

  • Adina Musetescu

    ()

  • Oana Mionel

    ()

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    Abstract

    Marketing is, essentially, an activity pertaining to the enterprise, which involves planning and execution of the marketing mix for ideas, products and services in an exchange that not only meets the current needs of the consumer, but also participates and creates future needs that will bring profit. As a discipline, marketing has started to develop about 100 years ago, even at the beginning of the twentieth century. Throughout this period, it went through major changes, the field developing aspects both theoretical and practical that reach much further and much deeper than one might think. According to the 100 years as an academic discipline, marketing studies have been characterized over time by many styles and approaches.

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    Bibliographic Info

    Article provided by Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest in its journal Knowledge Horizons - Economics.

    Volume (Year): 6 (2014)
    Issue (Month): 2 (June)
    Pages: 166-169

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    Handle: RePEc:khe:journl:v:6:y:2014:i:2:p:166-169

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    Related research

    Keywords: Marketing discipline; marketing stages; marketing 3.0;

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