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Consumer behaviour and lifestyle patterns of Hungarian students with regard to environmental awareness

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Author Info

  • Zsuzsanna Marjainé Szerényi

    ()
    (Corvinus University of Budapest Department of Environmental Economics and Technology Budapest Hungary)

  • Zsóka Ágnes

    ()
    (Corvinus University of Budapest Department of Environmental Economics and Technology Budapest Hungary)

  • Széchy Anna

    ()
    (Corvinus University of Budapest Department of Environmental Economics and Technology Budapest Hungary)

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    Abstract

    The aim of this paper is to describe the consumer behaviour and everyday lifestyle patterns of Hungarian university and college students. The results are gained from an international survey, carried out by the Department of Environmental Economics and Technology at the Corvinus University of Budapest, supported by the Norwegian Financial Mechanism. As background literature, characteristics of the consumer society and the development of sustainable consumption as a concept are interpreted in the paper. The empirical analysis aims to describe the most important clusters of students, based on the factors of their consumer behaviour, environmental activism and pro-environmental everyday habits. Our results identify two extreme clusters which most significantly differ from each other: the environmental activists and the indifferent group. However, a third cluster has the most modest consumer behaviour, namely the group which considers product features, energy consumption and the behaviour of producers. They spend the least on consumer goods. The three other clusters show quite mixed lifestyle patterns.

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    Bibliographic Info

    Article provided by Akadémiai Kiadó, Hungary in its journal Society and Economy.

    Volume (Year): 33 (2011)
    Issue (Month): 1 (April)
    Pages: 89-109

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    Handle: RePEc:aka:soceco:v:33:y:2011:i:1:p:89-109

    Note: The research has been supported by the Norwegian Financial Mechanism (project HU-0056).
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    Web page: http://www.akkrt.hu

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    Postal: Akadémiai Kiadó Zrt., Prielle K. u. 21-35. Budapest, 1117, Hungary
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    Web: http://www.akademiai.com

    Related research

    Keywords: sustainable consumption; environmental education; consumer behaviour; environmental consciousness;

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