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La Mobilità Del Consumatore Tra Formati Distributivi Nel Settore Dell’Abbigliamento: Un’Indagine Empirica

Author

Listed:
  • D. T. Vergura
  • S. Latusi

Abstract

Lo studio indaga la mobilità del consumatore tra formati distributivi con riferimento all’acquisto di prodotti di abbigliamento. L’obiettivo è di mettere in relazione il numero di formati frequentati con un insieme di caratteristiche riferite al consumatore. I risultati di un’indagine condotta su un campione di 951 consumatori indicano che solo alcune caratteristiche della domanda impattano sui modelli di frequentazione dei punti vendita. Tra le caratteristiche socio-demografiche, solo lo stato occupazionale influenza significativamente il numero di formati frequentati. Inoltre, la tipologia di formato preferito e la propensione al risparmio risultano essere importanti ai fini della mobilità. Le implicazioni manageriali sono discusse con indicazioni per la ricerca futura.

Suggested Citation

  • D. T. Vergura & S. Latusi, 2013. "La Mobilità Del Consumatore Tra Formati Distributivi Nel Settore Dell’Abbigliamento: Un’Indagine Empirica," Economics Department Working Papers 2013-MK03, Department of Economics, Parma University (Italy).
    • Handle: RePEc:par:dipeco:2013-mk03
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    References listed on IDEAS

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    More about this item

    Keywords

    mobilità; formati distributivi; comportamento di acquisto;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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