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A model of university choice: an exploratory approach

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Author Info
Raposo, Mário
Alves, Helena

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Abstract

In order to attract the best students, institutions of higher education need to understand how students select colleges and universities (Kotler and Fox, 1995). Understanding the choice process of a university is an instrument with high potential for developing universities marketing strategies (Plank and Chiagouris, 1997). Although many studies have tried to investigate which criteria students use to select a college or university, few have tried to analyse this trough a model that allows the interaction of all these criteria. This study presents a model of university choice, analysed through structural equations modelling using the Partial Least Squares approach.

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File URL: http://mpra.ub.uni-muenchen.de/5523/
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Publisher Info
Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 5523.

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Date of creation: 31 Oct 2007
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Handle: RePEc:pra:mprapa:5523

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Related research
Keywords: Marketing; student recruitment and selection; high institution development; strategic planning.;

Find related papers by JEL classification:
I21 - Health, Education, and Welfare - - Education - - - Analysis of Education
C30 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - General
M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
I23 - Health, Education, and Welfare - - Education - - - Higher Education Research Institutions

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This page was last updated on 2009-11-27.

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