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The Effect of Market Orientation, Learning Orientation and Innovativeness on Firm Performance: A Research from Turkish Logistics Sector

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Author Info

  • Engin Deniz Eris

    ()
    (Dokuz Eylul University, Izmir Multidisciplinary School, Izmir, Turkey)

  • Omur Neczan Timurcanday Ozmen

    ()
    (Dokuz Eylul University, Faculty of Business, Izmir, Turkey)

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    Abstract

    As it is emphasized in marketing, management, and strategic management literature, "market orientation", "learning orientation", and "innovativeness" are regarded together as having a significant impact on a firm’s performance. The objective of this study is to find out the interrelationships of these variables and their impact on performance in the Turkish logistics sector by using Structural Equation Modeling. The research findings revealed that the firms in the logistics sector in Turkey are market oriented, learning oriented, and innovative and that all variables are effective on performance enhancement.

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    File URL: http://www.ijesar.org/docs/volume5_issue1/market_orientation.pdf
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    File URL: http://www.ijesar.org/volume5_issue1.php
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    Bibliographic Info

    Article provided by Technological Educational Institute (TEI) of Kavala, Greece in its journal International Journal of Economic Sciences and Applied Research (IJESAR).

    Volume (Year): 5 (2012)
    Issue (Month): 1 (April)
    Pages: 77-108

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    Handle: RePEc:tei:journl:v:5:y:2012:i:1:p:77-108

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    Related research

    Keywords: Market Orientation; Learning Orientation; Innovativeness; Performance; Logistics;

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    1. Giulio Cainelli & Rinaldo Evangelista & Maria Savona, 2006. "Innovation and economic performance in services: a firm-level analysis," Cambridge Journal of Economics, Oxford University Press, vol. 30(3), pages 435-458, May.
    2. Yilmaz, Cengiz & Alpkan, Lutfihak & Ergun, Ercan, 2005. "Cultural determinants of customer- and learning-oriented value systems and their joint effects on firm performance," Journal of Business Research, Elsevier, vol. 58(10), pages 1340-1352, October.
    3. Atuahene-Gima, Kwaku, 1996. "Market orientation and innovation," Journal of Business Research, Elsevier, vol. 35(2), pages 93-103, February.
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