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The Impact of Strategic Attributes on Organizational Performance in Pakistan Banking Sector: A Review and Suggestions for Future Research

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  • Ammar Ahmed
  • Ismail bin Lebai Othman

Abstract

In recent years, the business environment of banking sector has become very dynamic and highly competitive due to the globalization and massive developments in this sector. Also, the banking organizations have faced a lot of challenges. In order to deal with the business challenges and to attain the superior organizational performance, the banking organizations need to be strategically positioned, market oriented (both internally and externally) and to develop and encourage strong organizational culture. Drawing from the resource-based view (RBV) theory, this study aims to propose the novel conceptual model representing the impact of strategic attributes such as, strategic orientation, organizational culture and organizational internal market orientation on the organizational performance. This study also highlighted the critical role of these strategic attributes in the organizations and need to study them at the organizational level in the banking organization. Based on the review of relevant literature, three research propositions have been proposed. The proposed conceptual model would hopefully lead to very useful insights for the bank management, policy makers and future researchers.

Suggested Citation

  • Ammar Ahmed & Ismail bin Lebai Othman, 2017. "The Impact of Strategic Attributes on Organizational Performance in Pakistan Banking Sector: A Review and Suggestions for Future Research," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 7(8), pages 371-387, August.
    • Handle: RePEc:hur:ijarbs:v:7:y:2017:i:8:p:371-387
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    References listed on IDEAS

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    Cited by:

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    3. Ammar Ahmed & Sanober Salman Shaikh & Rafat Naseer & Muhammad Asadullah, 2019. "Factors Affecting Customer Retention In The Restaurant Industry: Moderating Role Of Restaurant Location," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 15(2), pages 95-108.

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