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Achieving superior SME performance: Overarching role of marketing, innovation, and learning capabilities

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  • Sok, Phyra
  • O’Cass, Aron
  • Sok, Keo Mony

Abstract

While most studies examine the effect of marketing, innovation, and learning capabilities (often separately) on performance, this study develops a unified model to investigate the combined effect of these capabilities on performance. This study further examines the complementary effect of these capabilities on performance. This study draws on the resource-based view theory to examine 171 manufacturing SMEs. The findings suggest that marketing, innovation, and learning capabilities are positively related to SME performance. In addition, these capabilities interact with one another to create great synergy in achieving SME performance.

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  • Sok, Phyra & O’Cass, Aron & Sok, Keo Mony, 2013. "Achieving superior SME performance: Overarching role of marketing, innovation, and learning capabilities," Australasian marketing journal, Elsevier, vol. 21(3), pages 161-167.
    • Handle: RePEc:eee:aumajo:v:21:y:2013:i:3:p:161-167
    DOI: 10.1016/j.ausmj.2013.04.001
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    17. Camelia-Beatrice MAEREAN & Eugen ALBU, 2019. "Befriending Innovation €“ From Entrepreneurial Vision To Public Policy," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 13(1), pages 499-507, November.
    18. Nguyen, Long Thanh & An, Jake & Ngo, Liem Viet & Hau, Le Nguyen, 2020. "Transforming social capital into performance via entrepreneurial orientation," Australasian marketing journal, Elsevier, vol. 28(4), pages 209-217.
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    21. Silvio Cardinali & Meri Travaglini & Marta Giovannetti, 2019. "Increasing Brand Orientation and Brand Capabilities Using Licensing: an Opportunity for SMEs in International Markets," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 10(4), pages 1808-1830, December.
    22. Carmen González-Velasco & Marcos González-Fernández & José-Luis Fanjul-Suárez, 2019. "Does innovative effort matter for corporate performance in Spanish companies in a context of financial crisis? A fuzzy-set QCA approach," Empirical Economics, Springer, vol. 56(5), pages 1707-1727, May.
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