IDEAS home Printed from https://ideas.repec.org/a/jso/coejss/v8y2019i1p24-40.html
   My bibliography  Save this article

A Theoretical Study on the Impact of Strategic Orientation on Organizational Performance: Examining the Mediating Role of Learning Culture in Jordanian Telecommunication Companies

Author

Listed:
  • Najwa Asha’al

    (Department of Business Management, School of Business, The University of Jordan)

  • Bader Obeidat

    (Department of Business Management, School of Business, The University of Jordan)

  • Hazar Alhmoud

    (Department of Management Information Systems, School of Business, The University of Jordan, Amman, Jordan)

Abstract

This study proposed a research model to investigate the impact of strategic orientation on organizational performance in Jordanian telecommunications companies. In addition, it will examine the mediating role of learning culture using the dimensions of the learning organization questionnaire (DLOQ). A model was developed that presents the dimensions of strategic orientation, learning culture, and organizational performance. A random sample of 321 managerial and non-managerial employees will be taken. We will test if strategic orientations (market, technology, entrepreneurial) have a significant positive impact on organizational performance. Also, will test if the learning culture, in terms of promoting inquiry and dialogue, collaboration and team learning, empowering people towards a collective vision, connecting the organization to its environment, and strategic leadership have a significant positive impact on organizational performance or not. Furthermore, the findings could reveal that learning culture mediates the impact of strategic orientation and organizational performance. Based on the research hypotheses, we will examine if Jordanian telecommunication companies should be aware of the importance of strategic orientations on improving organizational performance. Also, will test if Jordanian telecommunication companies must ensure that learning culture has a vital role in improving organizational performance or not.

Suggested Citation

  • Najwa Asha’al & Bader Obeidat & Hazar Alhmoud, 2019. "A Theoretical Study on the Impact of Strategic Orientation on Organizational Performance: Examining the Mediating Role of Learning Culture in Jordanian Telecommunication Companies," Journal of Social Sciences (COES&RJ-JSS), , vol. 8(1), pages 24-40, January.
    • Handle: RePEc:jso:coejss:v:8:y:2019:i:1:p:24-40
    DOI: 10.25255/jss.2019.8.1.24.40
    as

    Download full text from publisher

    File URL: http://centreofexcellence.net/J/JSS/PDFs/jss.2019.8.1.24.40.pdf
    Download Restriction: no
    File URL: https://doi.org/10.25255/jss.2019.8.1.24.40
    Download Restriction: no
    File URL: https://libkey.io/10.25255/jss.2019.8.1.24.40?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Brower, Jacob & Rowe, Katie, 2017. "Where the eyes go, the body follows?: Understanding the impact of strategic orientation on corporate social performance," Journal of Business Research, Elsevier, vol. 79(C), pages 134-142.
    2. Avci, Umut & Madanoglu, Melih & Okumus, Fevzi, 2011. "Strategic orientation and performance of tourism firms: Evidence from a developing country," Tourism Management, Elsevier, vol. 32(1), pages 147-157.
    3. Dr. Dmaithan Abdelkarim Almajali & Dr. Ra'ed (Moh'd Taisir) Masa'deh & Dr. Rand Hani Al-Dmour, 2016. "The Role of Information Technology in motivating students to accept e-learning adoption in universities: A case study in Jordanian universities," Journal of Business & Management (COES&RJ-JBM), , vol. 4(1), pages 36-46, January.
    4. Vishal Gupta & Alka Gupta, 2015. "Relationship between entrepreneurial orientation and firm performance in large organizations over time," Journal of International Entrepreneurship, Springer, vol. 13(1), pages 7-27, March.
    5. Engin Deniz Eris & Omur Neczan Timurcanday Ozmen, 2012. "The Effect of Market Orientation, Learning Orientation and Innovativeness on Firm Performance: A Research from Turkish Logistics Sector," International Journal of Business and Economic Sciences Applied Research (IJBESAR), International Hellenic University (IHU), Kavala Campus, Greece (formerly Eastern Macedonia and Thrace Institute of Technology - EMaTTech), vol. 5(1), pages 77-108, April.
    6. Mohan P. Pokharel & Sang Ok Choi, 2015. "Exploring the relationships between the learning organization and organizational performance," Management Research Review, Emerald Group Publishing Limited, vol. 38(2), pages 126-148, February.
    7. Dmaithan Abdelkarim Almajali & Ra'ed Masa'deh & Prof. Musa Al-Lozi, 2016. "Determinants of the Actual Use of E-Learning Systems: An Empirical Study on Zarqa University in Jordan," Journal of Social Sciences (COES&RJ-JSS), , vol. 5(2), pages 172-200, April.
    8. repec:jso:coejbm:v:3:y:2015:i:4:p:36-46 is not listed on IDEAS
    9. Ali Tarhini & Ali Abdallah Alalwan & Nabeel Al-Qirim & Raed Algharabat & Ra'ed Masa'deh, 2018. "An Analysis of the Factors Influencing the Adoption of Online Shopping," International Journal of Technology Diffusion (IJTD), IGI Global, vol. 9(3), pages 68-87, July.
    10. Erkut Altindag & Cemal Zehir & A. Acar, 2011. "Strategic Orientations and Their Effects on Firm Performance in Turkish Family Owned Firms," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 1(1), pages 18-36, June.
    11. Ali Tarhini & Ra¡¯ed Masa¡¯deh & Ali Al-Badi & Majdolen Almajali & Sufian Hussien Alrabayaah, 2017. "Factors Influencing Employees¡¯ Intention to Use Cloud Computing," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 8(2), pages 47-62, May.
    12. Johan Jansson & Jonas Nilsson & Frida Modig & Gabriella Hed Vall, 2017. "Commitment to Sustainability in Small and Medium‐Sized Enterprises: The Influence of Strategic Orientations and Management Values," Business Strategy and the Environment, Wiley Blackwell, vol. 26(1), pages 69-83, January.
    13. Ghalia Ammari & Barween Al Kurdi & Muhammad Alshurideh & Bader Obeidat & Al-Hareth Abu Hussien & Ala¡¯aldin Alrowwad, 2017. "Investigating the Impact of Communication Satisfaction on Organizational Commitment: A Practical Approach to Increase Employees¡¯ Loyalty," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 9(2), pages 113-133, April.
    14. Eugene Ofoegbu Onyema, 2014. "Effects of Entrepreneurial Orientations on Organizational Learning in a Manufacturing Firm in Nigeria," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 5(2), pages 94-106, March.
    15. Rand Hani Al-Dmour & Ra'ed Masa'deh & Bader Yousef Obeidat, 2017. "Factors influencing the adoption and implementation of HRIS applications: are they similar?," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 14(2), pages 139-167.
    16. Sandip Sarker & Mollika Palit, 2015. "Strategic orientation and performance of small and medium enterprises in Bangladesh," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 24(4), pages 572-586.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. repec:jso:coejss:v:8:y:2019:i:1:p:24.40 is not listed on IDEAS
    2. Dmaithan Almajali & Prof. Dr. Musa Al-Lozi, 2019. "Reviewing the Literature of The Associations among Knowledge Management, Knowledge Management Infrastructure, and Job Satisfaction," Journal of Business & Management (COES&RJ-JBM), , vol. 7(1), pages 1-15, January.
    3. Tagreed Kattoua & Prof. Dr. Musa Al-Lozi, 2019. "Reviewing The Literature of The Strategic Management of Regulatory Factors on Administrative Decision," Journal of Business & Management (COES&RJ-JBM), , vol. 7(1), pages 16-33, January.
    4. Rana Khaled Abu Khalaf & Hazar Y.Hmoud & Bader Obeidat, 2019. "Reviewing the Mediating Role of Job Satisfaction on the Effect of Employee Engagement on Organizational Performance," Journal of Social Sciences (COES&RJ-JSS), , vol. 8(1), pages 7-23, January.
    5. repec:jso:coejss:v:8:y:2019:i:1:p:7.23 is not listed on IDEAS
    6. Areej Al-Khateeb & Dr. Kholoud Sudqi Al-Louzi, 2020. "An Exploratory Study on the Impact of Work/Life Balance and Employee Engagement on Talent Management and Organization Performance: A Case of Jordan Telecom and IT Sector," Journal of Social Sciences (COES&RJ-JSS), , vol. 9(3), pages 617-647, July.
    7. Haneen Yassin & Mais Jaradat, 2020. "The Impact of Talent Management on Organizational Effectiveness in Healthcare Sector," Journal of Social Sciences (COES&RJ-JSS), , vol. 9(2), pages 535-572, April.
    8. Bader Obeidat & Lama Hashem & Ra’ed Masa’deh, 2018. "The Influence of Knowledge Management Uses on Total Quality Management Practices in Commercial Banks of Jordan," Modern Applied Science, Canadian Center of Science and Education, vol. 12(11), pages 1-1, November.
    9. Laith Walid Fatafta & Shaker Habis Nawafleh & Heba Eid Al Darwaish, 2019. "Reviewing the Mediating Role of Quality Management Capabilities on the Effect of Information Technology on Organizational Performance," Journal of Business & Management (COES&RJ-JBM), , vol. 7(3), pages 234-251, July.
    10. Raid Mohammad JumahAwad Al –Kderat, 2019. "Impendent of the study of vocational education in vocational secondary schools in the city of Aqaba from the point of view of students," Journal of Social Sciences (COES&RJ-JSS), , vol. 8(3), pages 418-433, July.
    11. Bader Obeidat & Haneen Yassin & Ra’ed Masa’deh, 2018. "The Effect of Talent Management on Organizational Effectiveness in Healthcare Sector," Modern Applied Science, Canadian Center of Science and Education, vol. 12(11), pages 1-55, November.
    12. Nofal Razan Jamil & Bader Obeidat, 2019. "Reviewing the Mediating Role of Organizational Learning Capability on the Effect of Transformational Leadership on Entrepreneurial Orientation," Journal of Business & Management (COES&RJ-JBM), , vol. 7(2), pages 111-136, April.
    13. repec:jso:coejss:v:8:y:2019:i:1:p:90.105 is not listed on IDEAS
    14. Shaker Habis Nawafleh & Prof. Dr. Suleiman Al-Khattab, 2019. "The Impact of Marketing Innovation on Customer Satisfaction in Aqaba Special Economic Zone Authority," Journal of Social Sciences (COES&RJ-JSS), , vol. 8(3), pages 399-417, July.
    15. Bader Obeidat & Hadeel Fareed Tawalbeh & Ra’ed Masa’deh, 2018. "The Relationship between Human Resource Management (HRM) Practices, Total Quality Management (TQM) Practices and Competitive Advantages," Modern Applied Science, Canadian Center of Science and Education, vol. 12(11), pages 1-17, November.
    16. Rand Al-Dmour & Omayma Yassine & Ra’ed Masa’deh, 2018. "A Review of Literature on the Associations among Employee Empowerment, Work Engagement and Employee Performance," Modern Applied Science, Canadian Center of Science and Education, vol. 12(11), pages 313-313, November.
    17. Bader Obeidat & Razan Nofal & Ra’ed Masa’deh, 2018. "The Effect of Transformational Leadership on Entrepreneurial Orientation: The Mediating Role of Organizational Learning Capability," Modern Applied Science, Canadian Center of Science and Education, vol. 12(11), pages 1-77, November.
    18. Hadeel Fareed Tawalbeh & Mais Jaradat, 2020. "The Associations among Human Resource Management (HRM) Practices, Total Quality Management (TQM) Practices and Competitive Advantages," Journal of Social Sciences (COES&RJ-JSS), , vol. 9(2), pages 505-534, April.
    19. Alaaldin Alrowwad & Bader Obeidat & Areej Al-Khateeb & Ra’ed Masa’deh, 2018. "The Role of Work/Life Balance and Motivational Drivers of Employee Engagement on the Relationship between Talent Management and Organization Performance: A Developing Country Perspective," Modern Applied Science, Canadian Center of Science and Education, vol. 12(11), pages 1-35, November.
    20. repec:jso:coejss:v:8:y:2019:i:1:p:106.138 is not listed on IDEAS
    21. Yazan Taher Shawabkeh & Prof. Dr. Musa Al-Lozi, 2019. "Organizational Justice and its Importance in Business Organizations: A Theoretical Perspective," Journal of Business & Management (COES&RJ-JBM), , vol. 7(2), pages 80-94, April.
    22. Kholoud Sudqi Al-Louzi, 2019. "Reviewing the Concept of Innovation and it relationship with Organizational Innovation: A Literature Review," Journal of Business & Management (COES&RJ-JBM), , vol. 7(4), pages 293-315, October.
    23. Raid Mohammad Jumah Awad Al -Kderat, 2019. "The motivation achievement and its relation to the concept of personal self and academic self among the 10th grade students in the directorate of education governorate of Aqaba," Journal of Social Sciences (COES&RJ-JSS), , vol. 8(1), pages 90-105, January.
    24. Adnan Ahmad Olwan & Hani Jaza’a Irtaimeh & Prof. Dr. Musa Al-Lozi, 2019. "Strategic Leadership Competencies and its Relationship on Achieving Organizational Excellence: A Theoretical Study," Journal of Business & Management (COES&RJ-JBM), , vol. 7(1), pages 58-79, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:jso:coejss:v:8:y:2019:i:1:p:24-40. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: COES&RJ LLC. Maintainer-Workplace-Name: Centre of Excellence for Scientific & Research Journalism - COES&RJ LLC Maintainer-Address: 10685-B Hazelhurst Dr., Houston, TX 77043, USA or the person in charge (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.