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Methods and Metrics for Measuring Happiness

Author

Listed:
  • Selvet Niyazieva

    (University of Economics - Varna)

Abstract

In recent years there has been a great deal of focus on defining the notion of happiness. The word "happiness" is used in different ways. In 2011, the UN declared in its resolution the achievement of happiness as a fundamental human goal, and in 2012 announced March 20th for World Happiness Day. This report aims to review the practices of studying and analyzing happiness in specialized literature. The tasks that are set are the following: to review the specialized literature on the variety of happiness measurement practices. Explain the scope and content of the concept of happiness index. Make a detailed survey of metrics, methods and indicators for measuring happiness. Object of research are scientific papers and publications on the issues under consideration. The subject of the study is the scope, content and structure of the happiness indices and the practices of its measurement and analysis. For the collection of empirical information, are used a combination of research methods such as content analysis, synthesis, induction and deduction.

Suggested Citation

  • Selvet Niyazieva, 2018. "Methods and Metrics for Measuring Happiness," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 7(3), pages 59-70, December.
    • Handle: RePEc:vra:journl:v:7:y:2018:i:3:p:59-70
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    File URL: http://www.su-varna.org/izdanij/2018/EconomicSciencesSeries_2018_3/59-70.pdf
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    More about this item

    Keywords

    happiness index; metrics and methods measuring happiness; marketing analysis.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • I31 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty - - - General Welfare, Well-Being

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