Advanced Search
MyIDEAS: Login

Customer Relationship Management - A Major Element Of The Company’S Business Strategy


Author Info

  • DUMITRU, Nicoleta Rossela
  • STIOCA, Ivona
  • NEGRICEA, Costel


Customer oriented relationship marketing requires continuous and comprehensive identification and analysis of customer expectations, their translation into delivery of the products and services, and conduct of interaction with customers, in order to develop and maintain long term and economically advantageous relationships. Market orientation envisages not only the current business customers, but also all market participants getting into relationship with the enterprise; on the other hand, customer orientation is aimed primarily at meeting their needs and expectations, while the creation of a competitive advantage on the market moves in the background.

Download Info

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
File URL:
Download Restriction: no

Bibliographic Info

Article provided by Holistic Marketing Management in its journal Holistic Marketing Management.

Volume (Year): 1 (2011)
Issue (Month): 3 (September)
Pages: 16-21

as in new window
Handle: RePEc:hmm:journl:v:1:y:2011:i:3:p:16-21

Contact details of provider:
Web page:

Related research

Keywords: relationship marketing; customer orientation; CRM; customer value; customer satisfaction; customer behavior.;

Find related papers by JEL classification:


No references listed on IDEAS
You can help add them by filling out this form.



This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.


Access and download statistics


When requesting a correction, please mention this item's handle: RePEc:hmm:journl:v:1:y:2011:i:3:p:16-21. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Theodor Valentin Purcarea).

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.