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Neuroeconomia y Turismo en Tiempos de Crisis

Author

Listed:
  • Francisco J. Guemez Ricalde
  • Jose L. Zapta Sanchez
  • Rene Andreas Forster Hojer

Abstract

Ante las crisis, del tipo que sean, económicas, de inseguridad, etc. las personas reaccionan (aumentando el ingreso o modificando hábitos de consumo), no queriendo asumir la realidad, para después convertir sus posibles consecuencias en foco de atención, generalmente acompañado de la sensación de pérdida de control, tensión, miedo y estrés. Las decisiones se toman, entonces, a muy corto plazo: efecto túnel (Dominique Lasarre, 1995). La teoría del Prozac, neuroconomía o del qué se viene? Surge hace menos de un año en Estados Unidos como resultado del prolongado ciclo de la actual crisis que ha creado un imaginario negativo en la mente de los consumidores modificando sus hábitos de compra, reduciendo volúmenes, cambiando marcas y sitios de compra, sustituyendo placeres y conceptos del gasto para constituirlos en ahorro ante un futuro no previsible, es parte de un nuevo imaginario que ahora se asocia a una crisis financiera global acentuada especialmente en países que suelen ser proveedores a gran escala de demandantes de servicios turísticos de la zona del Caribe y Centroamérica. A su vez, genera un cambio no previsto en la economía familiar de quienés recienten la posible influencia sobre el mercado y la actividad turística de la región. Plantear posibles alternativas quizás radique en el estudio y aplicación de la neuroeconomía.

Suggested Citation

  • Francisco J. Guemez Ricalde & Jose L. Zapta Sanchez & Rene Andreas Forster Hojer, 2013. "Neuroeconomia y Turismo en Tiempos de Crisis," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 1(1), pages 13-25.
  • Handle: RePEc:ibf:rgnego:v:1:y:2013:i:1:p:13-25
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    More about this item

    Keywords

    Neuroeconomía; Efecto Túnel; Crisis; Consumidor; Turismo;
    All these keywords.

    JEL classification:

    • P46 - Political Economy and Comparative Economic Systems - - Other Economic Systems - - - Consumer Economics; Health; Education and Training; Welfare, Income, Wealth, and Poverty
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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