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Specificities of Online Concept in Comparision with a Classic Concept of Marketing Research

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  • Hasan Hanic

    ()
    (Belgrade Banking Academy)

  • Beriz Civic

    (Faculty of Economics of the University of Tuzla)

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    Abstract

    Generation of quality marketing decisions necessarily anticipates existence of a developed system of marketing research. The paper assesses limits of a classic concept of marketing research and stresses specificities of online concepts. The accent is put to a role of information and communications technology and a process and organization of online concepts of marketing research. The paper also analyzes the comparison of these concepts of marketing research and underlines their complementarities and a possibility to eliminate individual limitations of each of the concepts in order to establish an effective process of marketing research with a function to support the process of generation of marketing decisions.

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    File URL: http://www.ien.bg.ac.rs/index.php/en/2009/2009-12
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    Bibliographic Info

    Article provided by Institute of Economic Sciences in its journal Economic Analysis.

    Volume (Year): 42 (2009)
    Issue (Month): 1-2 ()
    Pages: 43-52

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    Handle: RePEc:ibg:eajour:v:42:y:2009:i:1-2:p:43-52

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    Related research

    Keywords: Marketing; researching; decision making; information technology; online research;

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