Effectiveness of Monetary Incentives: Mail Surveys to Members of Multinational Professional Groups
AbstractMembers of professional groups were much more likely to respond to a mail survey than nonmembers who were also experts in the area (43.7% versus 13.7%). A one-dollar (U.S.) prepaid monetary incentive increased the response rates, and it was as effective for members as for nonmembers (gains of 18.6% and 15.3%, respectively). Surprisingly, the U.S. dollar monetary incentive had a greater effect on foreign than U.S. response rates (gains of 32.6% and 12.9%, respectively).
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Bibliographic InfoPaper provided by EconWPA in its series General Economics and Teaching with number 0412015.
Length: 4 pages
Date of creation: 06 Dec 2004
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monetary incentives; marketing;
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