IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-319-67603-6_6.html
   My bibliography  Save this book chapter

Cluj-Napoca European Youth Capital: Why to Attend a Major Event

In: Innovative Approaches to Tourism and Leisure

Author

Listed:
  • Cristina Fleşeriu

    (Universitatea Babeş-Bolyai/Faculty of Business)

  • Smaranda Adina Cosma

    (Universitatea Babeş-Bolyai/Faculty of Business)

  • Marius Bota

    (Universitatea Babeş-Bolyai/Faculty of Business)

Abstract

In the last years events have substantially increased in number, size and frequency of staging in both rural and urban areas. Motivation in attending is considered one of the most important aspects of consumer behavior and has received significant attention starting with the early of ’90s especially in respect with event consumption. The main purpose of this research is to identify and understand the general dimensions of motivation in attending youth events. The study examines the motivations of Romanian young people in attending events under the umbrella of Cluj-Napoca European Youth Capital. A quantitative study was developed and designed supported by a structured questionnaire to obtain information regarding youths’ motivations and perceptions toward attending the event, including their demographic characteristics. The data were collected during the event. The study reveals that the concerts are preferred (58% of the respondents) and in the opposite part are educational events (30%). When a participant chooses an event the field (57.3%) is considered the most important and the imposed attending (22.4%) is perceived by the majority as less important. The main reason for participating at an event is to experience new and different things (44%) and less important is enjoying the festival crowds (28%).

Suggested Citation

  • Cristina Fleşeriu & Smaranda Adina Cosma & Marius Bota, 2018. "Cluj-Napoca European Youth Capital: Why to Attend a Major Event," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Kathy Velander (ed.), Innovative Approaches to Tourism and Leisure, pages 89-99, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-67603-6_6
    DOI: 10.1007/978-3-319-67603-6_6
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Fernanda A. Ferreira & Oana Ruxandra Bode & Rozalia Veronica Rus & Valentin Toader, 2018. "The Influence Of Hotel Attributes On Room Rates. The Case Of Bucharest," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    2. Maria-Luminita Cojocea & Monica-Maria Coros, 2018. "Upscale And Luxury Hotels In Romania Facing Digital Advocacy: Success Or Failure?," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    3. Cornelia Pop & Cristina Balint, 2018. "Romanian Urban Tourism: A Survey Of Accommodation Facilities," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.

    More about this item

    Keywords

    Motivation; Event; European youth capital; Demographic characteristics; Factor analysis;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-319-67603-6_6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.