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Co-Creation Strategy, New Challenges in Entrepreneurship Education

Author

Listed:
  • DIF Aicha

    (Dr, ISTA, University of Oran 1 Ahmed Ben Bella, Oran, Algeria. Member at Laboratory LAREEM Author-2-Name: Author-2-Workplace-Name: Author-3-Name: Author-3-Workplace-Name: Author-4-Name: Author-4-Workplace-Name: Author-5-Name: Author-5-Workplace-Name: Author-6-Name: Author-6-Workplace-Name: Author-7-Name: Author-7-Workplace-Name: Author-8-Name: Author-8-Workplace-Name:)

Abstract

"Objective - Co-creation in entrepreneurship education is related to the teacher's ability to innovate and develop new practice among the student-teacher relationship; it is also a new way to enhance creativity and student value creation. In this approach, the teacher is considered the first actor of co-creation; he creates value among co-teaching, he is a facilitator for the launch of a start-up, and he is at the core of the entrepreneurial ecosystem. Thus, teaching with value co-creation, as we define, is a learning process that combines co-creation as a venture creation tool and provides personalised support for business plan competition. In the higher education system, innovation is an indicator of quality in teaching in all discipline. For entrepreneurship education, innovation with co-creation is a pedagogical practice based on project learning experimentation. This practice is efficient when it creates value for the learner in a co-creation process that combines knowledge sharing between the stakeholders. However, selecting the appropriate pedagogical practice is a curial element in the skills development in entrepreneurship education. Indeed, using co-creation as co-teaching implicates a pre-selection of the participant. Methodology - In this study, the author uses a qualitative analysis method of interviews made with teachers implicated in a co-creation approach and students who had participated in start-up competition. The sample was selected based on (Science, Technology, Engineering and Mathematics) STEM student entrepreneur experience. Results and findings - In achieving the objective of this paper, which is to understand the use of co-creation as an innovative pedagogical practice in the area of entrepreneurship education. The results show the value creation of co-creation as a co-teaching practice and a challenging tool of enhancing entrepreneurial spirit. Type of Paper - Empirical"

Suggested Citation

  • DIF Aicha, 2021. "Co-Creation Strategy, New Challenges in Entrepreneurship Education," GATR Journals jber205, Global Academy of Training and Research (GATR) Enterprise.
    • Handle: RePEc:gtr:gatrjs:jber205
    DOI: https://doi.org/10.35609/jber.2021.6.2(1)
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    References listed on IDEAS

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    1. K.B. Akhilesh, 2017. "Co-Creation and Learning," SpringerBriefs in Business, Springer, number 978-81-322-3679-5, October.
    2. K. B. Akhilesh, 2017. "Co-Creation and Learning," SpringerBriefs in Business, in: Co-Creation and Learning, chapter 0, pages 45-54, Springer.
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    Cited by:

    1. Carissa Tibia Walidayni & Dina Dellyana & Evy Rachmawati Chaldun, 2023. "Towards SDGs 4 and 8: How Value Co-Creation Affecting Entrepreneurship Education’s Quality and Students’ Entrepreneurial Intention," Sustainability, MDPI, vol. 15(5), pages 1-22, March.
    2. Guojing Zhao & Guobiao Li & Yujia Jiang & Liying Guo & Yangjie Huang & Zhaoxin Huang, 2022. "Teacher Entrepreneurship, Co-Creation Strategy, and Medical Student Entrepreneurship for Sustainability: Evidence from China," Sustainability, MDPI, vol. 14(19), pages 1-20, October.

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    More about this item

    Keywords

    Co-Creation; Entrepreneurship Education; Co-Teaching.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • E24 - Macroeconomics and Monetary Economics - - Consumption, Saving, Production, Employment, and Investment - - - Employment; Unemployment; Wages; Intergenerational Income Distribution; Aggregate Human Capital; Aggregate Labor Productivity
    • I29 - Health, Education, and Welfare - - Education - - - Other

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