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Discriminant Analysis of the Abilities of Public Marketing Specialists

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  • Grigorescu, Adriana

    ()
    (NSPSPA Bucharest, Faculty of Public Administration, Bucharest, Romania)

  • Bob, Constantin

    ()
    (AES Bucharest, Faculty of Commerce, Bucharest, Romania)

Abstract

The education and selection of the public marketing specialists is a new challenge that has to be met, due to the new development of the area and the interest paid by the public sector to the marketing theory and practice. That is why first we compare the skills required from the marketing specialist in the private sector that could be applied to the public one. This research aims to obtain an evaluation mechanism of the abilities of public marketing specialists using the discriminant analysis. We used a data base of 905 subjects, which provided a hierarchy of 14 considered abilities. The result is a discriminant equation that could be used to calculate personal indices and two reference values utilizable by the decision makers to place the subject in a certain class.

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Bibliographic Info

Article provided by Institute for Economic Forecasting in its journal Romanian Journal for Economic Forecasting.

Volume (Year): (2011)
Issue (Month): 4 (December)
Pages: 68-78

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Handle: RePEc:rjr:romjef:v::y:2011:i:4:p:68-78

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Keywords: public marketing; abilities; discriminant analysis; decision makers;

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