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The Effect of Expertise on the Relation between Implicit and Explicit Attitude Measures:An formation Availability/Accessibility Perspective

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Author Info
Czellar, Sandor ()
Luna, David
Abstract

In this paper, three experiments investigate the role of expertise as a moderator of the relationship between implicit and explicit measures of attitudes

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File URL: http://www.hec.fr/hec/fr/professeurs_recherche/upload/cahiers/CR877.pdf
File Format: application/pdf
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Publisher Info
Paper provided by Groupe HEC in its series Les Cahiers de Recherche with number 877.

Download reference. The following formats are available: HTML, plain text, BibTeX, RIS (EndNote), ReDIF
Length: 55 pages
Date of creation: 10 Nov 2007
Date of revision:
Handle: RePEc:ebg:heccah:0877

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Postal: HEC Business School, 78351 Jouy-en-Josas cedex, France
Web page: http://www.hec.fr/hec/eng/index.html
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Related research
Keywords: object knowledge and expertise attitude measurement implicit measures of attitudes Implicit Association Test

Find related papers by JEL classification:
M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing

This paper has been announced in the following NEP Reports:

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Kardes, Frank R, 1986. "Effects of Initial Product Judgments on Subsequent Memory-Based Judgments," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 13(1), pages 1-11, June.
  2. Maheswaran, Durairaj, 1994. "Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 21(2), pages 354-65, September.
  3. Alba, Joseph W & Hutchinson, J Wesley, 1987. "Dimensions of Consumer Expertise," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 13(4), pages 411-54, March.
  4. Mitchell, Andrew A & Dacin, Peter A, 1996. "The Assessment of Alternative Measures of Consumer Expertise," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 23(3), pages 219-39, December.
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This page was last updated on 2008-7-13.

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