The Effect of Expertise on the Relation between Implicit and Explicit Attitude Measures:An formation Availability/Accessibility Perspective
AbstractIn this paper, three experiments investigate the role of expertise as a moderator of the relationship between implicit and explicit measures of attitudes
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Bibliographic InfoPaper provided by HEC Paris in its series Les Cahiers de Recherche with number 877.
Length: 55 pages
Date of creation: 10 Nov 2007
Date of revision:
object knowledge and expertise; attitude measurement; implicit measures of attitudes; Implicit Association Test;
Find related papers by JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
This paper has been announced in the following NEP Reports:
- NEP-ALL-2008-01-19 (All new papers)
- NEP-CBE-2008-01-19 (Cognitive & Behavioural Economics)
- NEP-KNM-2008-01-19 (Knowledge Management & Knowledge Economy)
- NEP-MKT-2008-01-19 (Marketing)
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Kardes, Frank R, 1986. " Effects of Initial Product Judgments on Subsequent Memory-Based Judgments," Journal of Consumer Research, University of Chicago Press, vol. 13(1), pages 1-11, June.
- Alba, Joseph W & Hutchinson, J Wesley, 1987. " Dimensions of Consumer Expertise," Journal of Consumer Research, University of Chicago Press, vol. 13(4), pages 411-54, March.
- Maheswaran, Durairaj, 1994. " Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations," Journal of Consumer Research, University of Chicago Press, vol. 21(2), pages 354-65, September.
- Mitchell, Andrew A & Dacin, Peter A, 1996. " The Assessment of Alternative Measures of Consumer Expertise," Journal of Consumer Research, University of Chicago Press, vol. 23(3), pages 219-39, December.
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