IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v14y2022i16p10114-d888706.html
   My bibliography  Save this article

“I Am Here to Fly, but Better Get the Environment Right!” Passenger Response to Airport Servicescape

Author

Listed:
  • Collins Opoku Antwi

    (Department of Psychology, Zhejiang Normal University, Jinhua 321004, China)

  • Jun Ren

    (Department of Psychology, Zhejiang Normal University, Jinhua 321004, China)

  • Wenyu Zhang

    (Department of Psychology, Zhejiang Normal University, Jinhua 321004, China
    School of Business, Xingzhi College, Zhejiang Normal University, Jinhua 321004, China)

  • Wilberforce Owusu-Ansah

    (School of Business, Kwame Nkrumah University of Science and Technology (KNUST), Kumasi AK-039, Ghana)

  • Michael Osei Aboagye

    (Department of Interdisciplinary Studies (DIS), Appiah-Minka University of Skills Training and Entrepreneurial Development, Kumasi AK-039, Ghana)

  • Emmanuel Affum-Osei

    (School of Business, Kwame Nkrumah University of Science and Technology (KNUST), Kumasi AK-039, Ghana)

  • Richard Adu Agyapong

    (School of Business, University of Cape Coast (UCC), Cape Coast CC-191, Ghana)

Abstract

This study deploys environmental and positive psychology models to develop and test the influence of substantive and communicative staging of airport servicescape (i.e., SSoS and CSoS) on passengers’ emotional and subsequent behavioral responses. Furthermore, we examined the extent to which the strength of these associations is contingent upon passengers’ travel frequency (passengers’ familiarity with airport facilities and processes). The study’s sample ( n = 387) was drawn from passengers departing from Shanghai Hongqiao International Airport (SHA). The results indicate that airport servicescape robustly engenders passengers’ positive emotion and satisfaction (with SSoS having more potent effects), facilitating intentions to repurchase, recommend, pay more, and partly, spend more. The interaction effects demonstrate that while pleasant CSoS induces higher satisfaction in frequent flyers, pleasing SSoS generates higher satisfaction in infrequent flyers. In addition, positive emotion appears more vital in predicting infrequent passengers’ behavioral intentions to repeat purchase, recommend, and pay more. Passenger satisfaction seems relevant for different passengers regarding their familiarity levels depending on the kind of behavioral response under consideration. Thus, satisfied frequent travelers are more inclined to repeat purchase and pay more; however, satisfied infrequent travelers are more likely to recommend and spend more at airport terminals. The summary, interpretation, and implication of the results conclude the study.

Suggested Citation

  • Collins Opoku Antwi & Jun Ren & Wenyu Zhang & Wilberforce Owusu-Ansah & Michael Osei Aboagye & Emmanuel Affum-Osei & Richard Adu Agyapong, 2022. "“I Am Here to Fly, but Better Get the Environment Right!” Passenger Response to Airport Servicescape," Sustainability, MDPI, vol. 14(16), pages 1-24, August.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:16:p:10114-:d:888706
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/14/16/10114/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/14/16/10114/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Hayoung Kim & Namryoung Lee, 2022. "The Effects of the In-Flight Safety Information Characteristics on the Safety Behavioral Intention of Airline Passengers," Sustainability, MDPI, vol. 14(5), pages 1-16, February.
    2. Omid Ghorbanzadeh & Sarbast Moslem & Thomas Blaschke & Szabolcs Duleba, 2018. "Sustainable Urban Transport Planning Considering Different Stakeholder Groups by an Interval-AHP Decision Support Model," Sustainability, MDPI, vol. 11(1), pages 1-18, December.
    3. Szabolcs Duleba & Sarbast Moslem, 2018. "Sustainable Urban Transport Development with Stakeholder Participation, an AHP-Kendall Model: A Case Study for Mersin," Sustainability, MDPI, vol. 10(10), pages 1-14, October.
    4. Andrew J. Newman, 2007. "Uncovering Dimensionality in the Servicescape: Towards Legibility," The Service Industries Journal, Taylor & Francis Journals, vol. 27(1), pages 15-28, January.
    5. Agnieszka Barczak & Izabela Dembińska & Dorota Rozmus & Katarzyna Szopik-Depczyńska, 2022. "The Impact of COVID-19 Pandemic on Air Transport Passenger Markets-Implications for Selected EU Airports Based on Time Series Models Analysis," Sustainability, MDPI, vol. 14(7), pages 1-19, April.
    6. Mitchell, Andrew A & Dacin, Peter A, 1996. "The Assessment of Alternative Measures of Consumer Expertise," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 23(3), pages 219-239, December.
    7. Alba, Joseph W & Hutchinson, J Wesley, 1987. "Dimensions of Consumer Expertise," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(4), pages 411-454, March.
    8. Mahmut Bakır & Şahap Akan & Emircan Özdemir & Phi-Hung Nguyen & Jung-Fa Tsai & Hong-Anh Pham, 2022. "How to Achieve Passenger Satisfaction in the Airport? Findings from Regression Analysis and Necessary Condition Analysis Approaches through Online Airport Reviews," Sustainability, MDPI, vol. 14(4), pages 1-20, February.
    9. Eroglu, Sevgin A. & Machleit, Karen A. & Davis, Lenita M., 2001. "Atmospheric qualities of online retailing: A conceptual model and implications," Journal of Business Research, Elsevier, vol. 54(2), pages 177-184, November.
    10. Park, Kyuseon & Park, Jin-Woo, 2018. "The effects of the servicescape of airport transfer amenities on the behavioral intentions of transfer passengers: A case study on Incheon International Airport," Journal of Air Transport Management, Elsevier, vol. 72(C), pages 68-76.
    11. Avornyo, Philip & Fang, Jiaming & Antwi, Collins Opoku & Aboagye, Michael Osei & Boadi, Evans Asante, 2019. "Are customers still with us? The influence of optimum stimulation level and IT-specific traits on mobile banking discontinuous usage intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 348-360.
    12. Zhengyan Guo & Yao Yao & Yuan-Cheng Chang, 2022. "Research on Customer Behavioral Intention of Hot Spring Resorts Based on SOR Model: The Multiple Mediation Effects of Service Climate and Employee Engagement," Sustainability, MDPI, vol. 14(14), pages 1-15, July.
    13. Sunran Jeon & Min-su Kim, 2012. "The effect of the servicescape on customers’ behavioral intentions in an international airport service environment," Service Business, Springer;Pan-Pacific Business Association, vol. 6(3), pages 279-295, September.
    14. Dimitrios Dimitriou & Aristi Karagkouni, 2022. "Assortment of Airports’ Sustainability Strategy: A Comprehensiveness Analysis Framework," Sustainability, MDPI, vol. 14(7), pages 1-18, April.
    15. Antwi, Collins Opoku & Fan, Chong-jun & Ihnatushchenko, Nataliia & Aboagye, Michael Osei & Xu, Hangyu, 2020. "Does the nature of airport terminal service activities matter? Processing and non-processing service quality, passenger affective image and satisfaction," Journal of Air Transport Management, Elsevier, vol. 89(C).
    16. Ki-Han Song & Solsaem Choi, 2021. "A Study on the Perception Change of Passengers on Sustainable Air Transport Following COVID-19 Progress," Sustainability, MDPI, vol. 13(14), pages 1-13, July.
    17. Guofeng Ma & Yue Ding & Junyi Ma, 2022. "The Impact of Airport Physical Environment on Perceived Safety and Domestic Travel Intention of Chinese Passengers during the COVID-19 Pandemic: The Mediating Role of Passenger Satisfaction," Sustainability, MDPI, vol. 14(9), pages 1-18, May.
    18. Park, Yonghwa, 2003. "An analysis for the competitive strength of Asian major airports," Journal of Air Transport Management, Elsevier, vol. 9(6), pages 353-360.
    19. Tang, Chuanzhong & Weaver, David & Lawton, Laura, 2017. "Can stopovers be induced to revisit transit hubs as stayovers? A new perspective on the relationship between air transportation and tourism," Journal of Air Transport Management, Elsevier, vol. 62(C), pages 54-64.
    20. Jin-Woo Park & Young Kyung Ryu, 2019. "Investigating the Effects of Airport Servicescape on Airport Users’ Behavioral Intentions: A Case Study of Incheon International Airport Terminal 2 (T2)," Sustainability, MDPI, vol. 11(15), pages 1-17, August.
    21. Lee, Yong-Ki & Lee, Choong-Ki & Lee, Seung-Kon & Babin, Barry J., 2008. "Festivalscapes and patrons' emotions, satisfaction, and loyalty," Journal of Business Research, Elsevier, vol. 61(1), pages 56-64, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Antwi, Collins Opoku & Fan, Chong-jun & Nataliia, Ihnatushchenko & Aboagye, Michael Osei & Xu, Hangyu & Azamela, John Coffie, 2020. "Do airport staff helpfulness and communication generate behavioral loyalty in transfer passengers? A conditional mediation analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    2. Collins Opoku Antwi & Jun Ren & Wilberforce Owusu-Ansah & Henry Kofi Mensah & Michael Osei Aboagye, 2021. "Airport Self-Service Technologies, Passenger Self-Concept, and Behavior: An Attributional View," Sustainability, MDPI, vol. 13(6), pages 1-18, March.
    3. Antwi, Collins Opoku & Fan, Chong-jun & Ihnatushchenko, Nataliia & Aboagye, Michael Osei & Xu, Hangyu, 2020. "Does the nature of airport terminal service activities matter? Processing and non-processing service quality, passenger affective image and satisfaction," Journal of Air Transport Management, Elsevier, vol. 89(C).
    4. Ralph Stephen Leyeza & Mikka Marielle Boado & Obed Butacan & Donn Enrique Moreno & Lourdes Deocariza, 2023. "The Role of Loan-Related Risk Appetite in the Relationship between Financial Risk Considerations and MSME Growth Decision: A Mediation Analysis," JRFM, MDPI, vol. 16(5), pages 1-20, May.
    5. Huang, Liyuan & Gursoy, Dogan & Xu, Honggang, 2014. "Impact of personality traits and involvement on prior knowledge," Annals of Tourism Research, Elsevier, vol. 48(C), pages 42-57.
    6. Guofeng Ma & Yue Ding & Junyi Ma, 2022. "The Impact of Airport Physical Environment on Perceived Safety and Domestic Travel Intention of Chinese Passengers during the COVID-19 Pandemic: The Mediating Role of Passenger Satisfaction," Sustainability, MDPI, vol. 14(9), pages 1-18, May.
    7. Cowley, Elizabeth, 2004. "Recognition confidence, recognition accuracy and choice," Journal of Business Research, Elsevier, vol. 57(6), pages 641-646, June.
    8. Naderi, Iman & Paswan, Audhesh K. & Guzman, Francisco, 2018. "Beyond the shadow of a doubt: The effect of consumer knowledge on restaurant evaluation," Journal of Retailing and Consumer Services, Elsevier, vol. 45(C), pages 221-229.
    9. Palmeira, Mauricio, 2020. "Advice in the presence of external cues: The impact of conflicting judgments on perceptions of expertise," Organizational Behavior and Human Decision Processes, Elsevier, vol. 156(C), pages 82-96.
    10. Dan Huang & Zhiyong Li & Jian Mou & Xinyi Liu, 2017. "Effects of flow on young Chinese consumers’ purchase intention: a study of e-servicescape in hotel booking context," Information Technology & Tourism, Springer, vol. 17(2), pages 203-228, June.
    11. Rahman, Syed Mahmudur & Carlson, Jamie & Gudergan, Siegfried P. & Wetzels, Martin & Grewal, Dhruv, 2022. "Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact," Journal of Retailing, Elsevier, vol. 98(4), pages 611-632.
    12. (Daisy) Lyu, Jing & Krasonikolakis, Ioannis & Vrontis, Demetris, 2022. "A systematic literature review of store atmosphere in alternative retail commerce channels," Journal of Business Research, Elsevier, vol. 153(C), pages 412-427.
    13. Kalyanam, Kirthi & Lenk, Peter & Rhee, Eddie, 2017. "Basket Composition and Choice Among Direct Channels: A Latent State Model of Shopping Costs," Journal of Interactive Marketing, Elsevier, vol. 39(C), pages 69-88.
    14. Hamilton, Rebecca W. & Puntoni, Stefano & Tavassoli, Nader T., 2010. "Categorization by groups and individuals," Organizational Behavior and Human Decision Processes, Elsevier, vol. 112(1), pages 70-81, May.
    15. Sierra, Jeremy J. & Hyman, Michael R., 2011. "Outlet mall shoppers' intentions to purchase apparel: A dual-process perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 18(4), pages 341-347.
    16. Gaia Rubera & Andrea Ordanini & David Mazursky, 2010. "Toward a contingency view of new product creativity: Assessing the interactive effects of consumers," Marketing Letters, Springer, vol. 21(2), pages 191-206, June.
    17. Chinchanachokchai, Sydney & Thontirawong, Pipat & Chinchanachokchai, Punjaporn, 2021. "A tale of two recommender systems: The moderating role of consumer expertise on artificial intelligence based product recommendations," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    18. Mason, Michela C. & Paggiaro, Adriano, 2012. "Investigating the role of festivalscape in culinary tourism: The case of food and wine events," Tourism Management, Elsevier, vol. 33(6), pages 1329-1336.
    19. Wirawan Dony Dahana & HeeJae Shin & Sotaro Katsumata, 2018. "Influence of individual characteristics on whether and how much consumers engage in showrooming behavior," Electronic Commerce Research, Springer, vol. 18(4), pages 665-692, December.
    20. Seung Lee, 2013. "Ethics and Expertise: A Social Networks Perspective," Journal of Business Ethics, Springer, vol. 118(3), pages 607-621, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2022:i:16:p:10114-:d:888706. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.