Toward a contingency view of new product creativity: Assessing the interactive effects of consumers
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Bibliographic InfoArticle provided by Springer in its journal Marketing Letters.
Volume (Year): 21 (2010)
Issue (Month): 2 (June)
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Web page: http://www.springerlink.com/link.asp?id=100312
Creativity; Novelty; Appropriateness; Involvement; Knowledge;
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- Rao, Akshay R & Sieben, Wanda A, 1992. " The Effect of Prior Knowledge on Price Acceptability and the Type of Information Examined," Journal of Consumer Research, University of Chicago Press, vol. 19(2), pages 256-70, September.
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