Advanced Search
MyIDEAS: Login to save this article or follow this journal

A comparison of three weight elicitation methods: good, better, and best


Author Info

  • Bottomley, Paul A.
  • Doyle, John R.
Registered author(s):


    This paper compares the properties and performance of three weight elicitation methods. It is in effect a "second round contest" in which the Bottomley et al. (2000) champion, direct rating (DR), locks horns with two new challengers. People using DR rate each attribute in turn on a scale of 0-100, whilst people using Max100 first assign to the most important attribute(s) a rating of 100, and then rate the other attributes relative to it/them. People using Min10 first assign the least important attribute(s) a rating of 10, and then rate the other attributes relative to it/them. The weights produced by Max100 were somewhat more test-retest reliable than DR. Both methods were considerably more reliable than Min10. Using people's test-retest data as attribute weights on simulated alternative values in a multi-attribute choice scenario, the same alternative would be chosen on 91% of occasions using Max100, 87% of occasions using DR, but only 75% of occasions using Min10. Moreover, the three methods are shown to have very distinct "signatures", that is profiles relating weights to rank position. Finally, people actually preferred using Max100 and DR rather than Min10, an important pragmatic consideration.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL:
    Download Restriction: Full text for ScienceDirect subscribers only

    As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.

    Bibliographic Info

    Article provided by Elsevier in its journal Omega.

    Volume (Year): 29 (2001)
    Issue (Month): 6 (December)
    Pages: 553-560

    as in new window
    Handle: RePEc:eee:jomega:v:29:y:2001:i:6:p:553-560

    Contact details of provider:
    Web page:

    Order Information:

    Related research



    References listed on IDEAS
    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
    as in new window
    1. Leon, Orfelio G., 1997. "On the Death of SMART and the Birth of GRAPA," Organizational Behavior and Human Decision Processes, Elsevier, vol. 71(3), pages 249-262, September.
    2. Weber, Martin & Borcherding, Katrin, 1993. "Behavioral influences on weight judgments in multiattribute decision making," European Journal of Operational Research, Elsevier, vol. 67(1), pages 1-12, May.
    3. Alba, Joseph W & Hutchinson, J Wesley, 1987. " Dimensions of Consumer Expertise," Journal of Consumer Research, University of Chicago Press, vol. 13(4), pages 411-54, March.
    4. Robert T. Eckenrode, 1965. "Weighting Multiple Criteria," Management Science, INFORMS, vol. 12(3), pages 180-192, November.
    5. Rüdiger von Nitzsch & Martin Weber, 1993. "The Effect of Attribute Ranges on Weights in Multiattribute Utility Measurements," Management Science, INFORMS, vol. 39(8), pages 937-943, August.
    6. Sujan, Mita, 1985. " Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments," Journal of Consumer Research, University of Chicago Press, vol. 12(1), pages 31-46, June.
    7. Doyle, John R. & Green, Rodney H. & Bottomley, Paul A., 1997. "Judging Relative Importance: Direct Rating and Point Allocation Are Not Equivalent," Organizational Behavior and Human Decision Processes, Elsevier, vol. 70(1), pages 65-72, April.
    8. Jaccard, James & Brinberg, David & Ackerman, Lee J, 1986. " Assessing Attribute Importance: A Comparison of Six Methods," Journal of Consumer Research, University of Chicago Press, vol. 12(4), pages 463-68, March.
    9. Andrew Comrey, 1950. "A proposed method for absolute ratio scaling," Psychometrika, Springer, vol. 15(3), pages 317-325, September.
    10. Paul J. H. Schoemaker & C. Carter Waid, 1982. "An Experimental Comparison of Different Approaches to Determining Weights in Additive Utility Models," Management Science, INFORMS, vol. 28(2), pages 182-196, February.
    Full references (including those not matched with items on IDEAS)


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as in new window

    Cited by:
    1. Iwaro, Joseph & Mwasha, Abrahams & Williams, Rupert G. & Zico, Ricardo, 2014. "An Integrated Criteria Weighting Framework for the sustainable performance assessment and design of building envelope," Renewable and Sustainable Energy Reviews, Elsevier, vol. 29(C), pages 417-434.
    2. van Calker, K.J. & Berentsen, P.B.M. & Romero, C. & Giesen, G.W.J. & Huirne, R.B.M., 2006. "Development and application of a multi-attribute sustainability function for Dutch dairy farming systems," Ecological Economics, Elsevier, vol. 57(4), pages 640-658, June.
    3. Carmona-Torres, Carmen & Parra-Lopez, Carlos & Sayadi, Samir & Hinojosa-Rodriguez, Ascension, 2011. "Multifunctional Impacts of the Olive Farming Practices in Andalusia, Spain: An Analytic Network Approach," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114319, European Association of Agricultural Economists.
    4. Fernadez-Tirado, Francisca & Parra-Lopez, Carlos, 2008. "Prioritizing objectives to evaluate the environmental, economic and social impacts of biofuel in Spain," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44117, European Association of Agricultural Economists.
    5. Parra-López, Carlos & Groot, Jeroen C.J. & Carmona-Torres, Carmen & Rossing, Walter A.H., 2008. "Integrating public demands into model-based design for multifunctional agriculture: An application to intensive Dutch dairy landscapes," Ecological Economics, Elsevier, vol. 67(4), pages 538-551, November.
    6. Parra-Lopez, Carlos & Groot, J.C.J. & Carmona-Torres, Carmen & Rossing, W.A.H., 2008. "Exploring sustainable technical alternatives for Dutch dairy systems by integrating agro-economic modelling and public preferences assessment," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44253, European Association of Agricultural Economists.
    7. Carmona-Torres, Carmen & Parra-López, Carlos & Hinojosa-Rodríguez, Ascensión & Sayadi, Samir, 2014. "Farm-level multifunctionality associated with farming techniques in olive growing: An integrated modeling approach," Agricultural Systems, Elsevier, vol. 127(C), pages 97-114.
    8. Jessop, Alan, 2004. "Minimally biased weight determination in personnel selection," European Journal of Operational Research, Elsevier, vol. 153(2), pages 433-444, March.
    9. Bana e Costa, Carlos A. & Carnero, María Carmen & Oliveira, Mónica Duarte, 2012. "A multi-criteria model for auditing a Predictive Maintenance Programme," European Journal of Operational Research, Elsevier, vol. 217(2), pages 381-393.


    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.


    Access and download statistics


    When requesting a correction, please mention this item's handle: RePEc:eee:jomega:v:29:y:2001:i:6:p:553-560. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Zhang, Lei).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.