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Judging Relative Importance: Direct Rating and Point Allocation Are Not Equivalent

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  • Doyle, John R.
  • Green, Rodney H.
  • Bottomley, Paul A.
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    File URL: http://www.sciencedirect.com/science/article/B6WP2-45KKV4Y-1D/2/4fc61e7e529d9d33d4bd4bb351b79ad6
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    Bibliographic Info

    Article provided by Elsevier in its journal Organizational Behavior and Human Decision Processes.

    Volume (Year): 70 (1997)
    Issue (Month): 1 (April)
    Pages: 65-72

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    Handle: RePEc:eee:jobhdp:v:70:y:1997:i:1:p:65-72

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    Web page: http://www.elsevier.com/locate/obhdp

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    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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    1. Zhu, Shu-Hong & Anderson, Norman H., 1991. "Self-estimation of weight parameter in multiattribute analysis," Organizational Behavior and Human Decision Processes, Elsevier, vol. 48(1), pages 36-54, February.
    2. Rüdiger von Nitzsch & Martin Weber, 1993. "The Effect of Attribute Ranges on Weights in Multiattribute Utility Measurements," Management Science, INFORMS, vol. 39(8), pages 937-943, August.
    3. F. Hutton Barron & Bruce E. Barrett, 1996. "Decision Quality Using Ranked Attribute Weights," Management Science, INFORMS, vol. 42(11), pages 1515-1523, November.
    4. Goldstein, William M., 1990. "Judgments of relative importance in decision making: Global vs local interpretations of subjective weight," Organizational Behavior and Human Decision Processes, Elsevier, vol. 47(2), pages 313-336, December.
    5. Edwards, Ward & Barron, F. Hutton, 1994. "SMARTS and SMARTER: Improved Simple Methods for Multiattribute Utility Measurement," Organizational Behavior and Human Decision Processes, Elsevier, vol. 60(3), pages 306-325, December.
    6. Lance, Charles E. & LaPointe, Julie A. & Fisicaro, Sebastiano A., 1994. "Tests of Three Causal Models of Halo Rater Error," Organizational Behavior and Human Decision Processes, Elsevier, vol. 57(1), pages 83-96, January.
    7. Srivastava, Joydeep & Connolly, Terry & Beach, Lee Roy, 1995. "Do Ranks Suffice? A Comparison of Alternative Weighting Approaches in Value Elicitation," Organizational Behavior and Human Decision Processes, Elsevier, vol. 63(1), pages 112-116, July.
    8. Weber, Martin & Borcherding, Katrin, 1993. "Behavioral influences on weight judgments in multiattribute decision making," European Journal of Operational Research, Elsevier, vol. 67(1), pages 1-12, May.
    9. Martin Weber & Franz Eisenführ & Detlof von Winterfeldt, 1988. "The Effects of Splitting Attributes on Weights in Multiattribute Utility Measurement," Management Science, INFORMS, vol. 34(4), pages 431-445, April.
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    Cited by:
    1. Van Ittersum, Koert & Pennings, Joost M.E. & Wansink, Brian & van Trijp, Hans C.M., 2007. "The validity of attribute-importance measurement: A review," Journal of Business Research, Elsevier, vol. 60(11), pages 1177-1190, November.
    2. Bottomley, Paul A. & Doyle, John R., 2001. "A comparison of three weight elicitation methods: good, better, and best," Omega, Elsevier, vol. 29(6), pages 553-560, December.
    3. Bottomley, Paul A. & Doyle, John R., 2013. "Comparing the validity of numerical judgements elicited by direct rating and point allocation: Insights from objectively verifiable perceptual tasks," European Journal of Operational Research, Elsevier, vol. 228(1), pages 148-157.
    4. Leung, Patrick W. & Trotman, Ken T., 2005. "The effects of feedback type on auditor judgment performance for configural and non-configural tasks," Accounting, Organizations and Society, Elsevier, vol. 30(6), pages 537-553, August.
    5. Suk, Kwanho & Yoon, Song-Oh, 2012. "The moderating role of decision task goals in attribute weight convergence," Organizational Behavior and Human Decision Processes, Elsevier, vol. 118(1), pages 37-45.
    6. Chang, Yu-Hern & Yeh, Chung-Hsing, 2001. "Evaluating airline competitiveness using multiattribute decision making," Omega, Elsevier, vol. 29(5), pages 405-415, October.
    7. Doyle, John R., 1999. "Evaluating OR/MS research," Omega, Elsevier, vol. 27(3), pages 403-405, June.

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