Development of a Scale forMeasuring Consumer Behaviorin Store Choice
AbstractThis study was designed to research factors which consumers consider when choosing a shopping store and to develop a scale. 500 supermarkets shoppers completed self-administered surveys regarding their attitudes toward 34 individual shopping store choice items. The paper used both exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) to develop a Consumer Store Choice (CSC) scale. The results of EFAfound 10 factors with eigenvalues greater than 1.0. According to the results convenient location, price and quality of products, sales personnel attitudes and physical attractiveness play very important roles in CSC.
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Bibliographic InfoArticle provided by Anadolu University in its journal Anadolu University Journal of Social Sciences.
Volume (Year): 7 (2007)
Issue (Month): 1 (December)
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Web page: http://www.anadolu.edu.tr/akademik/birim/genelBilgi/205/3429/1
More information through EDIRC
Consumer behavior; Consumer Store Choice ( CSC); EFAand CFA; LISREL;
Find related papers by JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Sharma, Arun & Stafford, Thomas F., 2000. "The Effect of Retail Atmospherics on Customers' Perceptions of Salespeople and Customer Persuasion:: An Empirical Investigation," Journal of Business Research, Elsevier, vol. 49(2), pages 183-191, August.
- Belk, Russell W, 1975. " Situational Variables and Consumer Behavior," Journal of Consumer Research, University of Chicago Press, vol. 2(3), pages 157-64, December.
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