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The Role Of The External Factors In Anticipating And Explaining The Behavior Of The E-Learning Platform’S Users

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  • EFTIMIE, Raluca Cristina
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    Abstract

    In a knowledge-based society the role of learning performance is always highlighted. The development of education and its adaptation to the real necessities of the labor market requires the integration of innovations to enable an effective teaching and learning process through a high correlation with the expectations and requirements of education key actors: teachers and students. Introducing e-learning platforms in the classroom allowed the observation of many behavioral issues often embodied in rejecting their use. Most of these issues can be explained and can be expected in the future through a detailed analysis of the influence of external factors on consumer behavior and by linking them with specific internal processes. This paper aims to identify key external variables which influence the decision of using the e-learning environments by the educational actors within the Romanian education system, explaining and emphasizing their interdependence in shaping their perceptions of actual behavior.

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    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v1i1/2/10.pdf
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    Bibliographic Info

    Article provided by Holistic Marketing Management in its journal Holistic Marketing Management.

    Volume (Year): 1 (2011)
    Issue (Month): 2 (June)
    Pages: 59-64

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    Handle: RePEc:hmm:journl:v:1:y:2011:i:2:p:59-64

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    Web page: http://holisticmarketingmanagement.ro

    Related research

    Keywords: consumer behavior; external factors; e-learning; education; educational marketing;

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