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Peut-on parler de marketing dans la tres petite entreprise?

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Author Info

  • Pacitto, J.C.
  • Tordjman, F.
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    Abstract

    Souvent ignore, rarement utilise, le marketing n'apparait pas pour les tres petites entreprises comme une necessite. Ce desinteret s'explique autant par des raisons internes et organisationnelles propres a ces entreprises que par une maniere specifique d'envisager les relations avec l'environnement. C'est precisement a partir des caracteristiques de cette relation que l'on peut saisir le particularisme de la TPE par rapport a la demarche commerciale en general et au marketing en particulier.

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    Bibliographic Info

    Paper provided by Institut de Recherche en Gestion. Universite de Paris XII- in its series Papers with number 99.01.

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    Length: 17 pages
    Date of creation: 1999
    Date of revision:
    Handle: RePEc:fth:inrege:99.01

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    Postal: France; Institut de Recherche en Gestion. Universite de Paris XII - Val deMarne. 3-5, Voie Felix Eboue - 94000 Creteil. France

    Related research

    Keywords: MARKETING ; GESTION ; DIMENSION DE L'ENTREPRISE;

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