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Romanian public marketing in terms of necessity, collaboration and mix

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  • Grigorescu, Adriana

Abstract

The paper carries out a short literature review on public sector and public marketing terms. The findings of the paper’s study shows that the Romanian public sector should give more importance to marketing activities, as 87% of the respondents sustained when asked about their necessity. Within a public institution, the marketing specialists should cooperate with research& development, sales and financial departments. The study results reaffirm the importance of the 4 P of the marketing mix when making an offer, and place them on the top positions.

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Bibliographic Info

Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 25133.

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Date of creation: 14 May 2010
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Publication status: Published in Analele Universităţii Ovidius Constanţa. Seria: Știinţe Economice ISSN 1582 – 9383 issue 1.Volumu(2010): pp. 72-76
Handle: RePEc:pra:mprapa:25133

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Keywords: public marketing; knowledge; specialists; cooperation;

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  1. Nicolae Al. Pop & Anca-Daniela Vl?doi, 2009. "The marketer-a complex specialist, a man of concept, decision and action," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, Academy of Economic Studies - Bucharest, Romania, vol. 11(25), pages 9-20, February.
  2. Kaplan, Andreas M. & Haenlein, Michael, 2009. "The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration," European Management Journal, Elsevier, Elsevier, vol. 27(3), pages 197-212, June.
  3. Grigorescu, Adriana, 2009. "Renewal marketing management in public and business organizations," MPRA Paper 25128, University Library of Munich, Germany.
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