Romanian public marketing in terms of necessity, collaboration and mix
AbstractThe paper carries out a short literature review on public sector and public marketing terms. The findings of the paper’s study shows that the Romanian public sector should give more importance to marketing activities, as 87% of the respondents sustained when asked about their necessity. Within a public institution, the marketing specialists should cooperate with research& development, sales and financial departments. The study results reaffirm the importance of the 4 P of the marketing mix when making an offer, and place them on the top positions.
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Bibliographic InfoPaper provided by University Library of Munich, Germany in its series MPRA Paper with number 25133.
Date of creation: 14 May 2010
Date of revision:
Publication status: Published in Analele Universităţii Ovidius Constanţa. Seria: Știinţe Economice ISSN 1582 – 9383 issue 1.Volumu(2010): pp. 72-76
public marketing; knowledge; specialists; cooperation;
Other versions of this item:
- Adriana Grigorescu, & Alina Elena Blalia,, 2010. "Romanian Public Marketing in Terms of Necessity,Collaboration and Mix," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1049-1054, May.
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
- I20 - Health, Education, and Welfare - - Education - - - General
- H83 - Public Economics - - Miscellaneous Issues - - - Public Administration
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- Grigorescu, Adriana, 2009. "Renewal marketing management in public and business organizations," MPRA Paper 25128, University Library of Munich, Germany.
- Kaplan, Andreas M. & Haenlein, Michael, 2009. "The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration," European Management Journal, Elsevier, vol. 27(3), pages 197-212, June.
- Nicolae Al. Pop & Anca-Daniela Vl?doi, 2009. "The marketer-a complex specialist, a man of concept, decision and action," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(25), pages 9-20, February.
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