Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2009

• Florian Siems & Dominik Walcher, 2009, "Modularity as a Base for Efficient Life Event Cycle Management," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Luca Petruzzellis & Ernesto Somma, 2009, "Bundling, Mass Customization and Competition under Consumption Uncertainty," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Seung Ki Moon & Xiaomeng Chang & Janis Terpenny & Timothy W. Simpson & Soundar R. T. Kumara, 2009, "Towards a Knowledge Support System for Product Family Design," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 16, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Kaj A. Jørgensen, 2009, "Product Family Modeling: Working With Multiple Abstraction Levels," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 17, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Seung Ki Moon & Timothy W. Simpson & Soundar R. T. Kumara, 2009, "Market-Based Strategic Platform Design for a Product Family Using a Bayesian Game," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 18, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Hans Johannesson & Stellan Gedell, 2009, "Knowledge Based Configurable Product Platform Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 19, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• René Keller & Claudia M. Eckert & P. John Clarkson, 2009, "Change Prediction for Mass Customized Products: A Product Model View," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 20, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Riadh Azouzi & Sophie D'Amours & Robert Beauregard, 2009, "An Agility Reference Model for the Manufacturing Enterprise: The Example of the Furniture Industry," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 21, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Erik Oestreich & Tobias Teich, 2009, "Overcoming Configuration Process Complexity of Highly Customizable Components," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 22, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Ulrich Berger & Sarfraz Ul Haque Minhas & Ralf Kretzschmann & Veronica Vargas, 2009, "Mass Customization of Responsive Automated Assembly Cells," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 23, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Ashok Kumar & Frank T. Piller, 2009, "A Prioritization Algorithm for Configuration Scheduling in a Mass Customization Environment," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 24, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Songlin Chen & Mitchell Tseng, 2009, "Procurement Mechanisms for Customized Products," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 25, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Christopher Tuck & Min-Huey Ong & Helen Wagner & Richard Hague, 2009, "Extreme Customization: Rapid Manufacturing Products that Enhance the Consumer," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 26, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Christof Stotko & Andy Snow, 2009, "e-Manufacturing – Making Extreme Mass Customization Real by Laser-Sintering," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 27, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Ed Sells & Sebastien Bailard & Zach Smith & Adrian Bowyer & Vik Olliver, 2009, "RepRap: The Replicating Rapid Prototyper: Maximizing Customizability by Breeding the Means of Production," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 28, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Marc van der Zande & Sjors Bergmans & Nico Kamperman & Bart van de Vorst, 2009, "Customization of Consumer Goods: First Steps to Fully Customizable Fashionable Ladies' Shoes," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 29, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Frank Piller & Mitchell Tseng, 2009, "Introduction and Overview," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 30, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Michael Haas & Werner H. Kunz, 2009, "How to Master the Challenges of Service Mass Customization – A Persona-Based Approach," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 31, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Hong Chen & L-F Pau, 2009, "Mass Customization in Wireless Communication Services: Individual Services and Tariffs," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 32, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Ikenna S. Uzuegbunam & Satish Nambisan & Manli Chen, 2009, "Unraveling the Service Innovation Dilemma: The Promise of Network Embeddedness," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 33, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Ximena Hernandez & R. Lahuerta & M. J. Such & J. Navarro & A. López & C. Soler & S. Redondo, 2009, "Emotional Design Techniques in the Personalization of Services," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 34, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Hans Björkman, 2009, "One Size Fits All, Made-to-Measure, and Bespoke Tailoring: Challenges in Building an Attractive Service Portfolio," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 35, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Hermann Klinger & Alexander Benz, 2009, "Mass Customization for Individualized Life-long Learning: Needs, Design, and Implementation," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 36, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Andrew Watson, 2009, "A Mass of Customizers: The WordPress Software Ecosystem," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 37, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Susan Ashdown & Emily Calhoun & Lindsay Lyman-Clarke, 2009, "Virtual Fit of Apparel on the Internet: Current Technology and Future Needs," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 38, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Sanchit Tiwari & Suzanne Loker, 2009, "RFID Diffusion in Apparel Retail: How Consumer Interest and Knowledge Lead to Acceptance," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 39, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Marie-Eve Faust & Serge Carrier, 2009, "Discard “one size fits all” Labels! Proposal for New Size and Body Shape Labels to Achieve Mass Customization in the Apparel Industry," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 40, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Sandy Black & Claudia M Eckert, 2009, "Developing Considerate Design: Meeting Individual Fashion and Clothing Needs Within a Framework of Sustainability," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 41, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Jing-Jing Fang & Chia-Hsin Tien, 2009, "Customized Garment Creation with Computer-Aided Design Technology," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 42, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Philip Delamore & Jennifer Bougourd, 2009, "A Case Study in Personalized Digitally Printed Clothing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 43, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Amir E. Piroozfar (Poorang) & Olga Popovic Larsen, 2009, "Customizing Building Envelopes: Retrospects and Prospects of Customization in the Building Industry," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 44, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Masa Noguchi & Karim Hadjri, 2009, "Mass Custom Design for Sustainable Housing Development," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 45, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Amir E. Piroozfar (Poorang) & Olga Popovic Larsen & Hasim Altan, 2009, "Customization in Building Design and Construction: A Contribution to Sustainability," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 46, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Marko Mäkipää & Lea Ahoniemi & Markus Mertanen & Matti Sievänen & Linnea Peltonen & Mikko Ruohonen, 2009, "The State of the Art of Mass Customization Practices in Finnish Technology Industries: Results from a Multiple-Case Study," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 47, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Torsten Lihra & Urs Buehlmann & Robert Beauregard, 2009, "Opportunities and Challenges of Furniture Manufacturers Implementing Mass Customization," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 48, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Begoña Mateo & Rosa Porcar-Seder & José Salvador Solaz & José David Garrido-Jaén & Juan Carlos Dürsteler & Antonia Giménez & Carmen Prieto, 2009, "Mass Customization in the Ophthalmic Lens Industry: Progressive Addition Lenses for Your Visual Map," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 49, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Richard H. Y. So & John Au & K. L. Leung, 2009, "Towards a Mass-Customized, Full Surround Simulation of Concert-Theater Effects When Listening to Music Presented on a Pair of Earphones," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 50, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Fazleena Bardurdeen & Haritha Metta & Brandon Stump, 2009, "Simulation Models to Demonstrate Mass Customization Strategies," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 51, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Philine Warnke & Karl-Heinz Leitner & François Jégou & Wolfram Rhomberg, 2009, "User Innovation and European Manufacturing Industries: Scenarios, Roadmaps and Policy Recommendations," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 52, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Salah Hassan & Philippe Duverger, 2009, "Bridging the Innovation Gap: From Leading-Edge Users to Mass Market," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 53, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Peter R. Magnusson & Per Kristensson & Christiane Hipp, 2009, "Ordinary Users and Creativity: Fostering Radical or Incremental Innovation?," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 54, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Jouni Similä & Mikko Järvilehto & Kari Leppälä & Harri Haapasalo & Pasi Kuvaja, 2009, "Modeling and Evaluating Open Innovation as Communicative Influence," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 55, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Huifang Zhang & Karina Gallardo & Eugene Kupferman, 2009, "Consumers’ Willingness to Pay for Treatment-Induced Quality Attributes in Anjou Pears," Working Papers, School of Economic Sciences, Washington State University, number 2009-14, Sep.
• van Diepen, Merel & Donkers, Bas & Franses, Philip Hans, 2009, "Does irritation induced by charitable direct mailings reduce donations?," International Journal of Research in Marketing, Elsevier, volume 26, issue 3, pages 180-188, DOI: 10.1016/j.ijresmar.2009.03.007.
• Rajagopal, 2009, "Growing Shopping Malls and Behavior of Urban Shoppers," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2008-05-MKT, Mar.
• Rajagopal, 2009, "Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2008-06-MKT, Mar.
• Rajagopal, 2009, "Determinants of Shopping Behavior of Urban Consumers," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2009-01-MKT, Mar.
• Rajagopal, 2009, "Conational Drivers Influencing Brand Preference among Consumers," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2009-02-MKT, Feb.
• Rajagopal, 2009, "Street Markets Influencing Consumer Behavior in Urban Habitat," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2009-03-MKT, Aug.
• Marianne Bertrand & Sendhil Mullainathan & Dean Karlan & Eldar Shafir & Jonathan Zinman, 2009, "What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment," Working Papers, Economic Growth Center, Yale University, number 968, Jan.
• Burcu Aracioglu & Rezan Tatlidil, 2009, "Tuketicilerin Satin Alma Davranisinda Cevre Bilincinin Etkileri," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 9, issue 2, pages 435-461.
• Ipek Altinbasak & Eyup Sinan Karaca, 2009, "Internet Reklamciligi ve Internet Reklami Olcumlenmesi Uzerine Bir Uygulama," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 9, issue 2, pages 462-487.
• Murat Akin & Recep Cicek & Esen Gurbuz & M. Emin Inal, 2009, "Tuketici Etnosentrizmi ve Davranis Niyetleri Arasindaki Farkliligin Belirlenmesinde CETSCALE Olcegi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 9, issue 2, pages 489-512.
• Cagri Bulut & Cengiz Yilmaz & Lutfihak Alpkan, 2009, "Pazar Oryantasyonu Boyutlarinin Firma Performansina Etkileri," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 9, issue 2, pages 513-538.
• Bilge Akyol, 2009, "Avrupa Birligi Pazarinin Kuru Incir Icin Bolumlenmesi: Ornek Olay Analizi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 9, issue 2, pages 539-557.
• Pinar ÖZKAN ÖZDEMIR & Secil FETTAHLIOGLU & Mert TOPOYAN, 2009, "Fonksiyonel Gida Ürünlerine Yönelik Tüketici Tutumlarini Belirleme Üzerine Bir Arastirma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 9, issue 4, pages 1079-1099.
• Mehmet Oguzhan ILBAN & Mehmet KASLI, 2009, "Termal Turizmin Gelismesini Etkileyen Sorunlari Belirlemeye Yönelik Gönen’de Bir Arastirma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 9, issue 4, pages 1275-1293.
• Nuray Selma ÖZDIPCINER, 2009, "Turistlerin Satin Alma Kararlarindaki Kültürel Farkliliklar: Türk - Alman Karsilastirmasi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 9, issue 4, pages 1295-1311.
• Abdullah TANRISEVDI, 2009, "Türk Özel Ilgi Gezginleri Sansasyon Arama Özelligi Sergilemekte Midir?," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 9, issue 4, pages 1313-1340.
• Aydin CEVIRGEN, 2009, "Konaklama Isletmelerinde Dis Kaynak Kullanimi (Outsourcing) Uygulamalari Üzerine Bir Degerlendirme," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 9, issue 4, pages 1341-1355.
• Kagie, M. & van Wezel, M.C. & Groenen, P.J.F., 2009, "Map Based Visualization of Product Catalogs," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2009-010-MKT, Mar.
• Borg, I. & Groenen, P.J.F. & Jehn, K.A. & Bilsky, W. & Schwartz, S.H., 2009, "Embedding the Organizational Culture Profile into Schwartz’s Universal Value Theory using Multidimensional Scaling with Regional Restrictions," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2009-017-MKT, Mar.
• Kagie, M. & van Wezel, M.C. & Groenen, P.J.F., 2009, "Determination of Attribute Weights for Recommender Systems Based on Product Popularity," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2009-022-MKT, May.
• Kagie, M. & van Wezel, M.C. & Groenen, P.J.F., 2009, "An Empirical Comparison of Dissimilarity Measures for Recommender Systems," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2009-023-MKT, May.
• van der Lans, R.J.A. & van Bruggen, G.H. & Eliashberg, J. & Wierenga, B., 2009, "A Viral Branching Model for Predicting the Spread of Electronic Word-of-Mouth," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2009-029-MKT, May.
• Stallen, M. & Smidts, A. & Rijpkema, M. & Smit, G. & Klucharev, V. & Fernandez, G., 2009, "Celebrities and Shoes on the Female Brain: The Neural Correlates of Product Evaluation in the Context of Fame," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2009-048-MKT, Aug.
• Fernández Alles, María Teresa, 2009, "Turismo Accesible: Importancia de la Accesibilidad para el Sector Turístico," Entelequia. Revista Interdisciplinar, Entelequia y Servicios Académicos Intercontinentales SL, issue 9, pages 211-224, Spring.
• Paul T.M. Ingenbleek & Aad van Tilburg, 2009, "Marketing for Pro-Poor Development: Deriving Opportunities for Development from the Marketing Literature," Review of Business and Economic Literature, KU Leuven, Faculty of Economics and Business (FEB), Review of Business and Economic Literature, volume 0, issue 3, pages 327-344.
• Gianluigi Guido & Piermario Tedeschi & M. Irene Prete & Laura Franceschini & Carolina Buffa, 2009, "Il consumo etico dei prodotti alimentari biologici: il ruolo delle norme morali," Economia agro-alimentare, FrancoAngeli Editore, volume 11, issue 3, pages 53-77.
• Gian Pietro Zaccomer & Elena Marton, 2009, "L'indagine di customer satisfaction camerale: un caso di studio per una differente prospettiva di analisi," RIVISTA DI ECONOMIA E STATISTICA DEL TERRITORIO, FrancoAngeli Editore, volume 2009, issue 3, pages 76-99.
• Gérard Charreaux, 2009, "L'audience et l'influence d'une revue mesurée à travers Internet : une application à Finance Contrôle Stratégie," Post-Print, HAL, number hal-00435249, Jun.
• Clément Levallois, 2009, "One Analogy Can Hide Another : Physics and Biology in Alchian's "Economic Natural Selection"," Post-Print, HAL, number hal-02313163, Mar.
• Fanny Reniou & Elisa Monnot & Pierre Volle, 2009, "L'identification du client à l'entreprise : une étude des conséquences relationnelles dans le secteur non marchand," Post-Print, HAL, number halshs-00638641.
• Elisa Monnot & Fanny Reniou & Pierre Volle, 2009, "Customer-Company Identification: A Study of Relational Consequences in the Non-Profit Sector," Post-Print, HAL, number halshs-00638643.
• Almenberg, Johan & Dreber, Anna, 2009, "When Does the Price Affect the Taste? Results from a Wine Experiment," SSE/EFI Working Paper Series in Economics and Finance, Stockholm School of Economics, number 717, Apr, revised 02 Mar 2010.
• Bamini KPD.Balakrishnan & Samuel Lee & Azlinda Shazneem Md.Shuaib & Najihah Hanisah Marmaya, 2009, "The Impact Of Brand Personality On Brand Preference And Loyalty: Empirical Evidence From Malaysia," Business Education and Accreditation, The Institute for Business and Finance Research, volume 1, issue 1, pages 109-119.
• B.B. Goyal & Meghna Aggarwal, 2009, "Organized Retailing In India- An Empirical Study Of Appropriate Formats And Expected Trends," Global Journal of Business Research, The Institute for Business and Finance Research, volume 3, issue 2, pages 77-83.
• Kevin P. Gwinner & Brian V. Larson & Scott R. Swanson, 2009, "Image Transfer In Corporate Event Sponsorship: Assessing The Impact Of Team Identification And Event-Sponsor Fit," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 2, issue 1, pages 1-15.
• Hui-Chu Chen & Robert D. Green, 2009, "Marketing Mix And Branding: Competitive Hypermarket Strategies," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 2, issue 1, pages 17-34.
• Cameron Montgomery & George Stone, 2009, "Revisiting Consumer Environmental Responsibility: A Five Nation Cross-Cultural Analysis And Comparison Of Consumer Ecological Opinions And Behaviors," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 2, issue 1, pages 35-58.
• Hasan Hanic & Beriz Civic, 2009, "Specificities of Online Concept in Comparision with a Classic Concept of Marketing Research," Economic Analysis, Institute of Economic Sciences, volume 42, issue 1-2, pages 43-52.
• Rajagopal, 2009, "Effects of customer services efficiency and market effectiveness on dealer performance," International Journal of Services and Operations Management, Inderscience Enterprises Ltd, volume 5, issue 5, pages 575-594.
• Sandra Pereira, 2009, "Inferências acerca de uma eventual relação entre relações públicas e tecnologias de informação e comunicação," IET Working Papers Series, Universidade Nova de Lisboa, IET/CICS.NOVA-Interdisciplinary Centre on Social Sciences, Faculty of Science and Technology, number 07/2009, Apr.
• Necdet BİLGİN & Ramazan KAYNAK, 2009, "Tarımsal kooperatif - bayi ilişkileri ve lojistik yeteneğin ara değişken olarak bayi performansına etkisi," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 24, issue 276, pages 74-97.
• Süleyman DÜNDAR & Durmuş YÖRÜK, 2009, "Tüketicilerin internetten alışverişe karşı tutumlarında etkili faktörler," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 24, issue 278, pages 92-109.
• Özge ÖZGEN & Banu ATREK & Sumeyra DUMAN KURT, 2009, "Müşteri gereksinimlerinin müşteri ilişkileri yönetimine aktarılması: Modern kalite fonksiyon göçerimi uygulaması," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 24, issue 283, pages 89-117.
• Youssef Boulaksil & Philip Hans Franses, 2009, "Experts' Stated Behavior," Interfaces, INFORMS, volume 39, issue 2, pages 168-171, April, DOI: 10.1287/inte.1080.0421.
• Ralf van der Lans & Joseph A. Cote & Catherine A. Cole & Siew Meng Leong & Ale Smidts & Pamela W. Henderson & Christian Bluemelhuber & Paul A. Bottomley & John R. Doyle & Alexander Fedorikhin & Janaki, 2009, "Cross-National Logo Evaluation Analysis: An Individual-Level Approach," Marketing Science, INFORMS, volume 28, issue 5, pages 968-985, 09-10, DOI: 10.1287/mksc.1080.0462.
• Kritikos, Alexander S. & Kneiding, Christoph & Germelmann, Claas Christian, 2009, "Demand Side Analysis of Microlending Markets in Germany," IZA Discussion Papers, IZA Network @ LISER, number 4292, Jul.
• Andrew Ching & Tülin Erdem & Michael Keane, 2009, "The price consideration model of brand choice," Journal of Applied Econometrics, John Wiley & Sons, Ltd., volume 24, issue 3, pages 393-420, April.
• Franz Hackl & Bernhard Weiss & Rudolf Winter-Ebmer, 2009, "Tuning an Online Shop: Consumer Reactions to E-tailers' Service Quality," Economics working papers, Department of Economics, Johannes Kepler University Linz, Austria, number 2009-05, Jun.
• Kritikos Alexander & Kneiding Christoph & Germelmann Claas Christian, 2009, "Demand Side Analysis of Microlending Markets in Germany," Journal of Economics and Statistics (Jahrbuecher fuer Nationaloekonomie und Statistik), De Gruyter, volume 229, issue 5, pages 523-543, October, DOI: 10.1515/jbnst-2009-0502.
• Hsiu-Li Chen, 2009, "Gray Marketing: Does It Hurt the Manufacturers?," Atlantic Economic Journal, Springer;International Atlantic Economic Society, volume 37, issue 1, pages 23-35, March, DOI: 10.1007/s11293-008-9154-6.
• Larry Chavis & Phillip Leslie, 2009, "Consumer boycotts: The impact of the Iraq war on French wine sales in the U.S," Quantitative Marketing and Economics (QME), Springer, volume 7, issue 1, pages 37-67, March, DOI: 10.1007/s11129-008-9043-y.
• Qing Liu & Angela Dean & David Bakken & Greg Allenby, 2009, "Studying the level-effect in conjoint analysis: An application of efficient experimental designs for hyper-parameter estimation," Quantitative Marketing and Economics (QME), Springer, volume 7, issue 1, pages 69-93, March, DOI: 10.1007/s11129-008-9045-9.
• Ron Borzekowski & Raphael Thomadsen & Charles Taragin, 2009, "Competition and price discrimination in the market for mailing lists," Quantitative Marketing and Economics (QME), Springer, volume 7, issue 2, pages 147-179, June, DOI: 10.1007/s11129-009-9050-7.
• Xavier Drèze & André Bonfrer, 2009, "Moving from customer lifetime value to customer equity," Quantitative Marketing and Economics (QME), Springer, volume 7, issue 3, pages 289-320, September, DOI: 10.1007/s11129-009-9067-y.
• Ke-Wei Huang, 2009, "Optimal criteria for selecting price discrimination metrics when buyers have log-normally distributed willingness-to-pay," Quantitative Marketing and Economics (QME), Springer, volume 7, issue 3, pages 321-341, September, DOI: 10.1007/s11129-009-9069-9.
• Sumitro Banerjee & Miklos Sarvary, 2009, "How incumbent firms foster consumer expectations, delay launch but still win the markets for next generation products," Quantitative Marketing and Economics (QME), Springer, volume 7, issue 4, pages 445-481, December, DOI: 10.1007/s11129-009-9071-2.
• Bettina Rockenbach & Abdolkarim Sadrieh, 2009, "Sharing Information," FEMM Working Papers, Otto-von-Guericke University Magdeburg, Faculty of Economics and Management, number 09029, Aug.
• Jon Hanf & Erik Schweickert & Vera Belaya, undated, "Power asymmetries in the wine chain - Implications for the management of the chain," Enometrica, Enometrica - Review of the Vineyard Data Quantification Society (VDQS) and the European Association of Wine Economists (EuAWE) - Macerata University, Faculty of Communications.
• Mateja Kos Koklic & Irena Vida, 2009, "A Strategic Household Purchase: Consumer House Buying Behavior," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 7, issue 1, pages 75-96.
• Jean-Pierre Dubé & Günter J. Hitsch & Peter E. Rossi, 2009, "State Dependence and Alternative Explanations for Consumer Inertia," NBER Working Papers, National Bureau of Economic Research, Inc, number 14912, Apr.
• Daniel Elfenbein & Raymond Fisman & Brian McManus, 2009, "Reputation, Altruism, and the Benefits of Seller Charity in an Online Marketplace," NBER Working Papers, National Bureau of Economic Research, Inc, number 15614, Dec.
• Reto Hoffstetter & Harikesh Nair & Scott Shriver & Klaus Miller, 2009, "Social Ties and User Generated Content: Evidence from an Online Social Network," Working Papers, NET Institute, number 09-28, Nov, revised Nov 2009.
• Wen-Shinn Low & Soo-May Cheng, 2009, "Establishing and restructuring marketing channels: An exploratory study of a Taiwanese company in Russia," Journal of East European Management Studies, Nomos Verlagsgesellschaft mbH & Co. KG, volume 14, issue 1, pages 86-104.
• Simeon Jelev, 2009, "Elicitation of Positioning Ideas Via Studying Cognitive Unconscious Through Generation and Analysis of Metaphors," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 20-36, Janyary.
• Velina Baleva, 2009, "Criteria and Indexes for Evaluation of the Competitive Power of the Goods," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 7-19, Janyary.
• Budacia Elisabeta Andreea & Avram Emanuela Maria & Perju Alexandra, 2009, "Performance Particularities Within The National Public Television Services," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 122-126, May.
• Abrudan Ioana N. & Dabija Dan Cristian, 2009, "The Life Cycle Of Shopping Centers And Possible Revitalization Strategies," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 536-541, May.
• Amalancei Brindusa-Mariana & Manole Victor & Epuran Gheorghe, 2009, "Communication Et Relations Publiques Dans L’Union Européenne," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 542-546, May.
• Gurau Calin, 2009, "Strategies For Increasing Marketing Flexibility: An Application Of The Service Dominant Logic," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 685-689, May.
• Ioncica Maria & Petrescu Eva Cristina & Ioncica Diana & Petrescu Marian, 2009, "The Main Characteristics Of Supply And Demand On The Romanian Insurance Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 701-704, May.
• Moisescu Ovidiu Ioan, 2009, "The Influence Of Market Type And Demographics On Brand Loyalty: A Study Among Urban Romanian Consumers," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 737-741, May.
• Pandelica Amalia & Pandelica Ionut, 2009, "Consumers’ Reaction And Organizational Response In Crisis Context," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 779-782, May.
• Petrescu Eva-Cristina & Pop Nicolae Al., 2009, "Particularities Of The Marketing Activity In The Insurance Industry," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 788-792, May.
• Pop Ciprian-Marcel & Radomir Lacramioara & Maniu Andreea Ioana & Zaharie Monica Maria, 2009, "Neuromarketing – Getting Inside The Customer’S Mind," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 804-807, May.
• Pop Nicolae Al. & Fotea Ioan S. & Mihoc Florin & Pop Liviu N., 2009, "A Holistic Approach Of Relationship Marketing In Launching Luxury New Products," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 808-813, May.
• Veghes Calin & Pantea Carmen, 2009, "Social Networking: Reasons To Join And Things Done By The Romanian Consumers - An Exploratory Assessment," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 869-873, May.
• MARES Marius Daniel & MARES Valerica & ILINCUTA Lucian - Dorel, 2009, "It Solutions For The Management Of Geo-Business," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 986-990, May.
• Mane Medic & Igor Medic & Mladen Pancic, 2009, "Mark vs. Brand - Term and Controversies," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 5, pages 147-154.
• Zdenko Segetlija, 2009, "New Approaches to the Modern Retail Management," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 5, pages 177-184.
• Dario Dunkovic, 2009, "Model of Vertical Marketing System in Retail Distribution," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 5, pages 627-637.
• Suma Athreye & Dinar Kale & Shyama V. Ramani, 2009, "Experimentation with strategy and the evolution of dynamic capability in the Indian pharmaceutical sector," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, volume 18, issue 4, pages 729-759, August.
• Matzke, Christina & Wirth, Benedikt, 2009, "Product Pricing when Demand Follows a Rule of Thumb," Bonn Econ Discussion Papers, University of Bonn, Bonn Graduate School of Economics (BGSE), number 3/2009.
• Inderst, Roman, 2009, "Misselling (financial) products: The limits for internal compliance," IMFS Working Paper Series, Goethe University Frankfurt, Institute for Monetary and Financial Stability (IMFS), number 35.
• Inderst, Roman & Ottaviani, Marco, 2009, "Misselling through agents," IMFS Working Paper Series, Goethe University Frankfurt, Institute for Monetary and Financial Stability (IMFS), number 36.

2008

• Chen, Haipeng (Allan) & Levy, Daniel & Ray, Sourav & Bergen, Mark, 2008, "Asymmetric Price Adjustment in the Small," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 55, issue 4, pages 728-737.
• Wrede, Florian, 2008, "Qualitätsmanagement: Eine Aufgabe des Controllings, des Marketings oder des Risikomanagements?," Wismar Discussion Papers, Hochschule Wismar, Wismar Business School, number 02/2008.
• Temme, Dirk & Hildebrandt, Lutz, 2008, "Gruppenvergleiche bei hypothetischen Konstrukten: Die Prüfung der Übereinstimmung von Messmodellen mit der Strukturgleichungsmethodik," SFB 649 Discussion Papers, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk, number 2008-042.
• Hildebrandt, Lutz & Kalweit, Lea, 2008, "Measuring changes in preferences and perception due to the entry of a new brand with choice data," SFB 649 Discussion Papers, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk, number 2008-057.
• Dannewald, Till & Hildebrandt, Lutz, 2008, "A brand specific investigation of international cost shock threats on price and margin with a manufacturer-wholesaler-retailer model," SFB 649 Discussion Papers, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk, number 2008-070.
• Ana Oliveira-Brochado & Francisco Vitorino Martins, 2008, "Determining the Number of Market Segments Using an Experimental Design," FEP Working Papers, Universidade do Porto, Faculdade de Economia do Porto, number 263, Jan.
• Carlos Brito, 2008, "Relationship Marketing: From Its Origins to the Current Streams of Research," FEP Working Papers, Universidade do Porto, Faculdade de Economia do Porto, number 268, Mar.
• Filipe J. Sousa & Luís M. de Castro, 2008, "How is the relationship significance brought about? A critical realist approach," FEP Working Papers, Universidade do Porto, Faculdade de Economia do Porto, number 282, Jul.
• Carlos Brito, 2008, "A Relationship Approach to Brand Equity," FEP Working Papers, Universidade do Porto, Faculdade de Economia do Porto, number 297, Oct.
• Wright, Malcolm, 2008, "A new theorem for optimizing the advertising budget," MPRA Paper, University Library of Munich, Germany, number 10565, Apr, revised 15 Sep 2008.
• Miklos-Thal, Jeanine, 2008, "Linking Reputations: The Signaling and Feedback Effects of Umbrella Branding," MPRA Paper, University Library of Munich, Germany, number 11045.
• Suchánek, Petr, 2008, "E-business Development Key Areas," MPRA Paper, University Library of Munich, Germany, number 11061.
• Pires Gonçalves, Ricardo, 2008, "Consumer Behavior: Product Characteristics and Quality Perception," MPRA Paper, University Library of Munich, Germany, number 11142, Sep.
• Ward, David & Chiari, Claudia, 2008, "Keeping Luxury Inaccessible," MPRA Paper, University Library of Munich, Germany, number 11373, Oct.
• Lee, Chia-Lin & Decker, Reinhold, 2008, "A systematic analysis of the preference change in co-branding," MPRA Paper, University Library of Munich, Germany, number 12249, Dec.
• Sergio, Brasini & Marzia, Freo & Giorgio, Tassinari, 2008, "An analysis of the role of liking on the memorial response to advertising," MPRA Paper, University Library of Munich, Germany, number 12342, Dec.
• Menon, Sudha Venu, 2008, "Political Marketing: A Conceptual framework," MPRA Paper, University Library of Munich, Germany, number 12547, Dec.
• Levy, Daniel & Müller, Georg & Chen, Haipeng (Allan) & Bergen, Mark & Dutta, Shantanu, 2008, "Holiday Price Rigidity and Cost of Price Adjustment," MPRA Paper, University Library of Munich, Germany, number 13095, May.
• de Mello, Luiz & Pires Gonçalves, Ricardo, 2008, "Message on a Bottle: Colours and Shapes in Wine Labels," MPRA Paper, University Library of Munich, Germany, number 13122, May.
• Hussain, Syed Karamatullah & Riaz, Kashif & Kazi, Abdul Kabeer & Herani, Gobind M., 2008, "Advertising Styles’ Impact on Attention in Pakistan," MPRA Paper, University Library of Munich, Germany, number 15005, Dec.
• Riaz, Kashif & Hussainy, Syed Karamatullah & Khalil, Hamza & Herani, Gobind M., 2008, "Factors Influencing Students' Learning at KASB Institute of Technology," MPRA Paper, University Library of Munich, Germany, number 15008, Dec.
• Sucháček, Jan, 2008, "Territorial marketing in the Czech Republic: a trial – and – error process," MPRA Paper, University Library of Munich, Germany, number 15027, Aug.
• Gómez Conde, Jacobo & Barajas, Angel, 2008, "Marca comercial y D.O. Ribeiro: una primera aproximación a su valoración económica
  [Brand and the Ribeiro Denomination of Origin: a first insight to its economic value]," MPRA Paper, University Library of Munich, Germany, number 15612, Oct.
• Ong, David, 2008, "Fishy Gifts: Bribing with Shame and Guilt," MPRA Paper, University Library of Munich, Germany, number 17019, May, revised 29 Aug 2009.
• Sidorchuk, Roman, 2008, "Особенности Маркетинга Малого Бизнеса В Мясной Индустрии
  [Features of marketing of a small-scale business (SME) in the meat industry]," MPRA Paper, University Library of Munich, Germany, number 19106, Nov.
• Sidorchuk, Roman, 2008, "Некоторые Проблемы Малого Бизнеса
  [Some problems SME (in Russia)]," MPRA Paper, University Library of Munich, Germany, number 19128, Nov.
• Sidorchuk, Roman, 2008, "Маркетинговый Аспект Формирования Оптимального Промышленного Ассортимента Товара Для Малого Бизнеса
  [Marketing aspect of formation of optimum industrial assortment of the goods in the conditions of SME]," MPRA Paper, University Library of Munich, Germany, number 19138, Nov.
• Pillai, K R & Hamid, Hana & Rajan, Remya & Vijay, Shiji & Babu, Febina, 2008, "How Fragrant are perfumes? A Micro Perspective from Middle East," MPRA Paper, University Library of Munich, Germany, number 19559, Jun.
• Aykut, Arslan, 2008, "Boosting Total Relationship Marketing," MPRA Paper, University Library of Munich, Germany, number 20706, Jul.
• Grigorescu, Adriana, 2008, "National policies and public marketing for cultural tourism destination," MPRA Paper, University Library of Munich, Germany, number 25100, May.
• Amroush, Fadi & Alkhoder, A.Baderddeen & Yusef, Talal, 2008, "Moving to E-CRM in Arab world to increase profit, AqsaCRM a case study of Building an Arabic E-CRM," MPRA Paper, University Library of Munich, Germany, number 25752, Nov.
• Amroush, Fadi & Baderddeen, Alkhoder & Yusef, Talal, 2008, "Using Artificial intelligence to select the optimal E-CRM Based business needs," MPRA Paper, University Library of Munich, Germany, number 25758, Nov.
• Davcik, Nebojsa, 2008, "The brand equity: evidence on marketing investment," MPRA Paper, University Library of Munich, Germany, number 26733, Nov, revised 25 Jun 2009.
• Ale Ebrahim, Nader & Fattahi, Hamaid Ali & Golnam, Arash, 2008, "Virtual marketing in virtual enterprises," MPRA Paper, University Library of Munich, Germany, number 27811, Jan.
• Amroush, Fadi, 2008, "استخدام الجولات الافتراضية في التعريف عن الآثار
  [use of virtual tours in tourism and Antiquities.pdf]," MPRA Paper, University Library of Munich, Germany, number 28046, May.
• Volpato, Giuseppe & Stocchetti, Andrea, 2008, "Managing product life-cycle in the auto industry: evaluating carmakers effectiveness," MPRA Paper, University Library of Munich, Germany, number 29381, Jun.
• Keating, Byron W. & Coltman, Tim, 2008, "Marketing and the law: defending single color trademarks," MPRA Paper, University Library of Munich, Germany, number 40491, Mar.
• Ciochina, Iuliana & Iordache, Carmen & Panoiu, Laura & Decuseara, Razvan, 2008, "The notion of “SERVICES” in modern economy," MPRA Paper, University Library of Munich, Germany, number 6810, Jan.
• Balboni, Bernardo, 2008, "Perceived corporate credibility as the emergent property of corporate reputation’s transmission process," MPRA Paper, University Library of Munich, Germany, number 7944, Jan.
• Khim Yong, Goh & Kai-Lung, Hui & I.P.L., Png, 2008, "Social Interaction, Observational Learning, and Privacy: the "Do Not Call" Registry," MPRA Paper, University Library of Munich, Germany, number 8225, Apr.
• Ching, Andrew & Hayashi, Fumiko, 2008, "Payment Card Rewards Programs and Consumer Payment Choice," MPRA Paper, University Library of Munich, Germany, number 8458, Apr.
• Bohumír Štědroň & Václav Malý, 2008, "Marketing and RFID," Ekonomika a Management, Prague University of Economics and Business, volume 2008, issue 2.
• Oana - Antonia Colibasanu, 2008, "Between Intelligence and Espionage in the Contemporary Business Environment," Ekonomika a Management, Prague University of Economics and Business, volume 2008, issue 4.
• Alan B. Krueger, 2008, "What Makes a Homegrown Terrorist? Human Capital and Participation in Domestic Islamic Terrorist Groups in the U.S.A," Working Papers, Princeton University, Department of Economics, Industrial Relations Section., number 1094, Sep.
• Paolo Sckokai & Claudio Soregaroli, 2008, "Impact of private label development across retail formats: Evidences from the Italian dairy market," Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement, INRA Department of Economics, volume 87, issue 2, pages 27-47.
• Claus Steinle & Bernd Eggers & Friedel Ahlers, 2008, "Change Management – Wandlungsprozesse erfolgreich planen und umsetzen," Books, Rainer Hampp Verlag, number 9783866181977, edition 1.
• Dominic Hofstetter, 2008, "Solution-Focused Selling," Books, Rainer Hampp Verlag, number 9783866182318, edition 1.
• Stefano Giudice, 2008, "Il marketing nella gestione di uno stadio moderno," Rivista di Diritto ed Economia dello Sport, Centro di diritto e business dello Sport, volume 4, issue 2, pages 37-65, Agosto.
• Mario Nicoliello, 2008, "Reddito e capitale nelle società di calcio: la massima serie italiana 1998-2007," Rivista di Diritto ed Economia dello Sport, Centro di diritto e business dello Sport, volume 4, issue 2, pages 67-94, Agosto.
• Mihai Calciu & Dan Somnea, 2008, "New Web Application Technologies for Global Decision Support in Sales and Marketing - Guidelines for Model Builders," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 11, issue 27, pages 203-256, January.
• Mihaela Gabriela Belu, 2008, "Logistica - factor de competitivitate," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 11, issue 28, pages 197-209, (2).
• Dainora Grundey, 2008, "Experiental Marketing vs. Traditional Marketing: Creating Rational and Emotional Liaisons with Consumers," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 11, issue 29, pages 133-151, (3).
• Bogdan Cernat-Gruici, 2008, "The Way to Victory-Using Military Strategies in Business Situations," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 11, issue 29, pages 99-115, (3).
• Jamie Anderson & Martin Kupp, 2008, "Zopa.com — innovation in the u.K. financial services industry," Journal of Financial Transformation, Capco Institute, volume 23, pages 51-59.
• Joan Calzada & Tommaso M. Valletti, 2011, "Intertemporal Movie Distribution: Versioning when customers can buy both versions," CEIS Research Paper, Tor Vergata University, CEIS, number 198, Jun, revised 20 Jun 2011.
• Kamal Raj Dhungel, 2008, "Regional Energy Trade in South Asia," South Asia Economic Journal, Institute of Policy Studies of Sri Lanka, volume 9, issue 1, pages 173-193, June, DOI: 10.1177/139156140700900108.
• Peter S. H. Leeflang, 2008, "Modeling Competitive Reaction Effects," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 60, issue 4, pages 322-358, October.
• Bernd Helmig & Jan-Alexander Huber & Peter S. H. Leeflang, 2008, "Co-branding: The Stae of the Art," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 60, issue 4, pages 359-377, October.
• Yasemin Boztuğ & Lutz Hildebrandt, 2008, "Modeling Joint Purchases with a Multivariate MNL Approach," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 60, issue 4, pages 400-422, October.
• Pilar Rojas Gaviria, 2008, "Consumers and their transformation tales," Working Papers CEB, ULB -- Universite Libre de Bruxelles, number 08-039.RS, Dec.
• Marnik G. Dekimpe & Philip Hans Franses & Dominique M. Hanssens & Prasad A. Naik, 2008, "Time-Series Models in Marketing," International Series in Operations Research & Management Science, Springer, chapter 0, in: Berend Wierenga, "Handbook of Marketing Decision Models", DOI: 10.1007/978-0-387-78213-3_11.
• Ruth Stock-Homburg, 2008, "Die Rolle des marktorientierten Personalmanagements im Rahmen der Umsetzung marktorientierter Strategien: Eine empirische Untersuchung," Schmalenbach Journal of Business Research, Springer, volume 60, issue 2, pages 124-152, March, DOI: 10.1007/BF03371731.
• Heribert Gierl & Tina Großmann, 2008, "Imply-Benefit-Attribute im Bereich häufig gekaufter Konsumgüter," Schmalenbach Journal of Business Research, Springer, volume 60, issue 4, pages 355-384, June, DOI: 10.1007/BF03372798.