Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2008

• Pras, Benard & Volle, Pierre (ed.), 2008, "La première rencontre mémorable entre un consommateur et une marque," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/187.
• Emmanuel Bayle & Samuel Mercier, 2008, "Sport et éthique: enjeux et outils pour le marketing sportif - Sport and ethics: stakes and tools for marketing of sport," Working Papers CREGO, Université de Bourgogne - CREGO EA7317 Centre de recherches en gestion des organisations, number 1080901, Sep.
• Azar, Ofer H., 2008, "The effect of relative thinking on firm strategy and market outcomes: A location differentiation model with endogenous transportation costs," Journal of Economic Psychology, Elsevier, volume 29, issue 5, pages 684-697, November.
• Bürkle, Thomas & Posselt, Thorsten, 2008, "Franchising as a plural system: A risk-based explanation," Journal of Retailing, Elsevier, volume 84, issue 1, pages 39-47, DOI: 10.1016/j.jretai.2008.01.004.
• Dellaert, Benedict G.C. & Arentze, Theo A. & Timmermans, Harry J.P., 2008, "Shopping context and consumers’ mental representation of complex shopping trip decision problems," Journal of Retailing, Elsevier, volume 84, issue 2, pages 219-232, DOI: 10.1016/j.jretai.2008.02.001.
• Chen, Haipeng (Allan) & Levy, Daniel & Ray, Sourav & Bergen, Mark, 2008, "Asymmetric price adjustment in the small," Journal of Monetary Economics, Elsevier, volume 55, issue 4, pages 728-737, May.
• Rajagopal, 2008, "Time Sharing at Leisure Facility Centres: Analysis of Sales Performance Indicators," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2008-01-MKT, Mar.
• Rajagopal, 2008, "Effects of Customer Services Efficiency and Market Effectiveness on Dealer Performance," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2008-02-MKT, Mar.
• Rajagopal, 2008, "Point of Sales Promotions and Buying Stimulation in Retail Stores," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2008-03-MKT, Sep.
• Rajagopal, 2008, "Bridging Sales and Services Quality Functions in Retailing of High Technology Consumer Products," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2008-04-MKT, Sep.
• Suleyman Barutcu, 2008, "Consumers’ Attitudes Towards Mobile Marketing and Mobile Commerce in Consumer Markets," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 8, issue 1, pages 15-32.
• Murat Akyildiz & Mehmet Marangoz, 2008, "Sporda Sponsorlugun Tuketicilerin Satinalma Niyetine Yansimasi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 8, issue 1, pages 153-166.
• Boulaksil, Y. & Franses, Ph.H.B.F., 2008, "Experts' Stated Behavior," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-001-MKT, Jan.
• Babanov, A. & Ketter, W. & Gini, M., 2008, "An Evolutionary Framework for Determining Heterogeneous Strategies in Multi-Agent Marketplaces," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-002-LIS, Jan.
• Althuizen, N.A.P. & Wierenga, B., 2008, "The Value of Analogical Reasoning for the Design of Creative Sales Promotion Campaigns: A Case-Based Reasoning Approach," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-006-MKT, Feb.
• Dellaert, B.G.C. & Arentze, T.A. & Timmermans, H.J.P., 2008, "Shopping Context and Consumers' Mental Representation of Complex Shopping Trip Decision Problems," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-016-MKT, Mar.
• Kiygi Calli, M. & Weverbergh, M. & Franses, Ph.H.B.F., 2008, "Modeling the Effectiveness of Hourly Direct-Response Radio Commercials," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-019-MKT, Apr.
• Kagie, M. & van Wezel, M.C. & Groenen, P.J.F., 2008, "Choosing Attribute Weights for Item Dissimilarity using Clikstream Data with an Application to a Product Catalog Map," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-024-MKT, Apr.
• Binken, J.L.G. & Stremersch, S., 2008, "The Effect of Superstar Software on Hardware Sales in System Markets," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-025-MKT, May.
• Stremersch, S. & Lemmens, A., 2008, "Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-026-MKT, May.
• Verbeke, W.J.M.I. & Belschak, F.D. & Bakker, A.B. & Dietz, H.M.S., 2008, "When Intelligence is (Dys)Functional for Achieving Sales Performance," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-034-MKT, Jun.
• Farris, P.W. & Verbeke, W.J.M.I. & Dickson, P.M. & van Nierop, J.E.M., 2008, "Path Dependencies and the Long-term Effects of Routinized Marketing Decisions," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-035-MKT, Jun.
• van Diepen, M. & Donkers, A.C.D. & Franses, Ph.H.B.F., 2008, "Does Irritation Induced by Charitable Direct Mailings Reduce Donations?," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-036-MKT, Jun.
• Klucharev, V. & Smidts, A. & Fernández, G., 2008, "Brain Mechanisms of Persuasion: How "Expert Power" Modulates Memory and Attitudes," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-038-MKT, Jul.
• Hernández-Mireles, C. & Fok, D. & Franses, Ph.H.B.F., 2008, "The Triggers, Timing and Speed of New Product Price Landings," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-044-MKT, Jul.
• Horváth, C. & Fok, D., 2008, "Moderating Factors of Immediate, Dynamic, and Long-run Cross-Price Effects," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-042-MKT, Jul.
• Wendel, S. & Dellaert, B.G.C., 2008, "Situation-Based Shifts in Consumer Web Site Benefit Salience: The Joint Role of Affect and Cognition," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-050-MKT, Aug.
• Kagie, M. & van der Loos, M.J.H.M. & van Wezel, M.C., 2008, "Including Item Characteristics in the Probabilistic Latent Semantic Analysis Model for Collaborative Filtering," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-053-MKT, Aug.
• van der Lans, R.J.A. & Cote, J.A. & Cole, C.A. & Leong, S.M. & Smidts, A. & Henderson, P.W. & Bluemelhuber, C. & Bottomley, P.A. & Doyle, J.R. & Fedorikhin, A.S. & Janakiraman, M. & Ramaseshan, B. & S, 2008, "Cross-National Logo Evaluation Analysis: An Individual Level Approach," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-055-MKT, Sep.
• Tuk, M.A. & Verlegh, P.W.J. & Smidts, A. & Wigboldus, D.H.J., 2008, "Sales and Sincerity: The Role of Relational Framing in Word-of-Mouth Marketing," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-056-MKT, Sep.
• Tuk, M.A. & Verlegh, P.W.J. & Smidts, A. & Wigboldus, D.H.J., 2008, "Interpersonal Relationships Moderate the Effect of Faces on Person Judgments," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-057-MKT, Sep.
• Sweldens, S. & van Osselaer, S.M.J. & Janiszewski, C., 2008, "Evaluative Conditioning 2.0: Referential versus Intrinsic Learning of Affective Value," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-062-MKT, Oct.
• Sweldens, S. & Puntoni, S. & Tavassoli, N.T., 2008, "Gender Identity Salience and Perceived Vulnerability to Breast Cancer," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-063-MKT, Oct.
• de Langhe, B. & Sweldens, S. & van Osselaer, S.M.J. & Tuk, M.A., 2008, "The Emotional Information Processing System is Risk Averse: Ego-Depletion and Investment Behavior," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-064-MKT, Oct.
• van Everdingen, Y.M. & Sloot, L.M. & Verhoef, P.C., 2008, "The Moderating Roles of Relationship Quality and Dependency in Retailers’ New Product Adoption Decisions," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-065-MKT, Oct.
• van Everdingen, Y.M. & Fok, D. & Stremersch, S., 2008, "Modeling Global Spill-Over of New Product Takeoff," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-067-MKT, Oct.
• Berchicci, L. & King, A.A. & Tucci, C.L., 2008, "The Strategic Determinants of Tardy Entry: Is Timeliness Next to Godliness?," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-070-ORG, Nov.
• Balk, B.M., 2008, "Measuring Productivity Change without Neoclassical Assumptions: A Conceptual Analysis," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-077-MKT, Nov.
• van Wijk, J.C.A.C. & Go, F.M. & Govers, R., 2008, "Projected Destination Images on African Websites: Upgrading Branding Opportunities in the Global Tourism Value Chain," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-079-ORG, Dec.
• Levallois, C., 2008, "One Analogy Can Hide Another: Physics and Biology in Alchian’s “Economic Natural Selection”," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-083-MKT, Dec.
• Erik H. Schlie & Jaideep C. Prabhu & Rajesh K. Chandy, 2008, "Legacy effects in radical innovation: A study of European Internet banking," ESMT Research Working Papers, ESMT European School of Management and Technology, number ESMT-08-002, Jun.
• T. Van Caneghem, 2008, "Psychological Pricing. Private vs. Professional Vendors," Review of Business and Economic Literature, KU Leuven, Faculty of Economics and Business (FEB), Review of Business and Economic Literature, volume 0, issue 4, pages 475-489.
• Sergi Jiménez-Martín & Antonio Ladron-de-Guevara Martinez, 2008, "Hybrid Consumption Paths in the Attribute Space: A Model and Application with Scanner Data," Working Papers, FEDEA, number 2008-12, Feb.
• Noha El-Bassiouny & Ahmed Taher & Ehab M. Abou Aish, 2008, "The Importance of Character Education for Tweens as Consumers," Working Papers, The German University in Cairo, Faculty of Management Technology, number 11, Jun.
• Ehab M. Abou Aish & Wael A. Kortam & Salah S. Hassan, 2008, "Using Agency Theory in Understanding Switching Behavior in B2B Service Industries “Iâ€," Working Papers, The German University in Cairo, Faculty of Management Technology, number 6, Jan.
• Daniel Levy & Haipeng Allan Chen & Sourav Ray & Mark Bergen, 2008, "Asymmetric price adjustment in the small," Post-Print, HAL, number hal-02387498, May, DOI: 10.1016/j.jmoneco.2008.05.002.
• Shleifer, Andrei & Mullainathan, Sendhil & Schwartzstein, Joshua, 2008, "Coarse Thinking and Persuasion," Scholarly Articles, Harvard University Department of Economics, number 11022284.
• Charley Tichenor & Bobby Davis, 2008, "The Applicability Of Benford’S Law To The Buying Behavior Of Foreign Military Sales Customers," Global Journal of Business Research, The Institute for Business and Finance Research, volume 2, issue 2, pages 77-85.
• Amit Mittal & Ruchi Mittal, 2008, "Store Choice in the Emerging Indian Apparel Retail Market: an Empirical Analysis," IBSU Scientific Journal, International Black Sea University, volume 2, issue 2, pages 21-46.
• Giuseppe Volpato & Andrea Stocchetti, 2008, "Managing product life cycle in the auto industry: evaluating carmakers effectiveness," International Journal of Automotive Technology and Management, Inderscience Enterprises Ltd, volume 8, issue 1, pages 22-41.
• R. Helm & M. Steiner & A. Scholl & L. Manthey, 2008, "A comparative empirical study on common methods for measuring preferences," International Journal of Management and Decision Making, Inderscience Enterprises Ltd, volume 9, issue 3, pages 242-265.
• Ramazan KAYNAK & Necdet BİLGİN, 2008, "Tarımsal kooperatiflerin rekabet stratejileri üzerinde girişimci firma kültürü ve pazar odaklılık değişkenlerinin etkisi," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 23, issue 263, pages 82-95.
• Burcu İLTER & Özge ÖZGEN & Bilge AYKOL, 2008, "15-19 yas grubundaki tüketiciler alısveriş merkezlerini nasıl algılıyor?: Izmir ilinde bir uygulama," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 23, issue 266, pages 51-69.
• Ahmet Serhat ULUDAĞ & İsmail EROL, 2008, "Tedarik zinciri ağ tasarımı ve bir uygulama," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 23, issue 267, pages 89-115.
• Mehmet Cihan YAVUZ, 2008, "Ortak pazarlama stratejisi ile yeni ürün geliştirme: Ceyhan yöresel turizm destinasyonları örneği," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 23, issue 272, pages 80-100.
• Frits van den BERG, 2008, "Consequences Of A Shift In The Power Balance For The Market Of Services," Romanian Journal of Economics, Institute of National Economy, volume 26, issue 1(35), pages 78-86, June.
• Paul B. Ellickson & Sanjog Misra, 2008, "Supermarket Pricing Strategies," Marketing Science, INFORMS, volume 27, issue 5, pages 811-828, 09-10, DOI: 10.1287/mksc.1080.0398.
• Erjen van Nierop & Dennis Fok & Philip Hans Franses, 2008, "Interaction Between Shelf Layout and Marketing Effectiveness and Its Impact on Optimizing Shelf Arrangements," Marketing Science, INFORMS, volume 27, issue 6, pages 1065-1082, 11-12, DOI: 10.1287/mksc.1080.0365.
• Ian McCarthy & Rusty Tchernis, 2008, "Search Costs and Medicare Plan Choice," CAEPR Working Papers, Center for Applied Economics and Policy Research, Department of Economics, Indiana University Bloomington, number 2008-004, Apr.
• Carmen Berné Manero & Manuel Salvador Figueras & Noemí Martínez Caraballo & Pilar Gargallo Valero, 2008, "Un análisis bayesiano de la variación temporal del escenario de compra de los hogares," Working Papers. Serie EC, Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie), number 2008-05, May.
• Ana B. Casado & Juan Luis Nicolau & Francisco Mas Ruiz, 2008, "The negative effects of failed service recoveries," Working Papers. Serie EC, Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie), number 2008-07, May.
• Jer-Yan Lin, 2008, "Relationships of Atmosphere and Perceived Service to Patronage Intention," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, volume 4, issue 1, pages 89-102, January.
• Ting-Hua Chang & Jun-Yen Lee & Ru-Hwa Chen, 2008, "The Effects of Customer Value on Loyalty and Profits in a Dynamic Competitive Market," Computational Economics, Springer;Society for Computational Economics, volume 32, issue 3, pages 317-339, October, DOI: 10.1007/s10614-008-9141-7.
• Gregory Crawford, 2008, "The discriminatory incentives to bundle in the cable television industry," Quantitative Marketing and Economics (QME), Springer, volume 6, issue 1, pages 41-78, March, DOI: 10.1007/s11129-007-9031-7.
• Wesley Hartmann & V. Viard, 2008, "Do frequency reward programs create switching costs? A dynamic structural analysis of demand in a reward program," Quantitative Marketing and Economics (QME), Springer, volume 6, issue 2, pages 109-137, June, DOI: 10.1007/s11129-007-9035-3.
• Tülin Erdem & Michael Keane & Baohong Sun, 2008, "The impact of advertising on consumer price sensitivity in experience goods markets," Quantitative Marketing and Economics (QME), Springer, volume 6, issue 2, pages 139-176, June, DOI: 10.1007/s11129-007-9020-x.
• Thomas Steenburgh, 2008, "Effort or timing: The effect of lump-sum bonuses," Quantitative Marketing and Economics (QME), Springer, volume 6, issue 3, pages 235-256, September, DOI: 10.1007/s11129-008-9039-7.
• Jeffrey Dotson & Joseph Retzer & Greg Allenby, 2008, "Non-normal simultaneous regression models for customer linkage analysis," Quantitative Marketing and Economics (QME), Springer, volume 6, issue 3, pages 257-277, September, DOI: 10.1007/s11129-007-9037-1.
• Nobuhiko Terui & Masataka Ban, 2008, "Modeling heterogeneous effective advertising stock using single-source data," Quantitative Marketing and Economics (QME), Springer, volume 6, issue 4, pages 415-438, December, DOI: 10.1007/s11129-008-9042-z.
• Kashif Riaz & Syed Karamatullah Hussainy & Abdul Kabeer Kazi & Gobind M. Herani, 2008, "Advertising Styles’ Impact on Attention in Pakistan," KASBIT Business Journals (KBJ), Khadim Ali Shah Bukhari Institute of Technology (KASBIT), volume 1, pages 28-35, December.
• Domen Bajde & Irena Vida, 2008, "The Impact of Ad Characteristics on Adolescents’ Attitudes Towards Antismoking Ads," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 6, issue 1, pages 75-93.
• Francesca DE BATTISTI & Giovanna NICOLINI & Silvia SALINI, 2008, "Methodological overview of Rasch model and application in customer satisfaction survey data," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2008-004, Feb.
• Luciano PILOTTI, 2008, "Ripensare le relazioni tra marketing e brand tra obiettivi multidimensionali e misure complesse: verso una business ecology," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2008-015, Jun.
• Francesca DE BATTISTI & Giovanna NICOLINI & Silvia SALINI, 2008, "Methodological overview of Rasch model and application in customer satisfaction survey data," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2008-04, Feb.
• Luciano PILOTTI, 2008, "Ripensare le relazioni tra marketing e brand tra obiettivi multidimensionali e misure complesse: verso una business ecology," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2008-15, Jun.
• Amit Mehra & Gireesh Shrimali, 2008, "Introduction of Software Products and Services Through "Public" Beta Launches," Working Papers, NET Institute, number 08-11, Sep.
• Song Yao & Carl F. Mela, 2008, "A Dynamic Model of Sponsored Search Advertising," Working Papers, NET Institute, number 08-16, Sep, revised Sep 2008.
• Orzan Mihai & Orzan Gheorghe & Stanculescu Anca-Maria, 2008, "Qualitative Marketing Research Through Usability Testing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 1038-1042, May.
• Pantea Carmen & Veghes Calin, 2008, "The Romanian Consumer And Online Marketing – An Exploratory Research Approach," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 1066-1071, May.
• Serbanica Daniel & Militaru Gheorghe & Georgescu Bogdan, 2008, "Corporate Social Responsibility In Romania," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 1204-1208, May.
• Zaharia Razvan & Rosca Mihai Ioan & Anghel Laurentiu, 2008, "Identifying The Needs For Information Of The Organizations From Bucharest, Muntenia And Oltenia Regions," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 1274-1278, May.
• Zaharia Rodica Milena & Grundey Dainora & Stancu Alin, 2008, "Qualitative Research Methods: A Comparison Between Focus-Group And In-Depth Interview," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 1279-1283, May.
• Popa Adela Laura & Sasu Dinu Vlad, 2008, "Marketing Databases - The Shortest Way To Client'S Heart," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 1495-1498, May.
• Coita Dorin Cristian, 2008, "A Marketing Strategy On Photovoltaic Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 822-827, May.
• Epuran Gheorghe, 2008, "Le Marche Mondial Du Vin Et Les Nouvelles Orientations Du Marketing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 861-865, May.
• Sendhil Mullainathan & Joshua Schwartzstein & Andrei Shleifer, 2008, "Coarse Thinking and Persuasion," The Quarterly Journal of Economics, President and Fellows of Harvard College, volume 123, issue 2, pages 577-619.
• Ana Oliveira-Brochado & Francisco Vitorino Martins, 2008, "Determining the Number of Market Segments Using an Experimental Design," FEP Working Papers, Universidade do Porto, Faculdade de Economia do Porto, number 263, Jan.
• Carlos Brito, 2008, "Relationship Marketing: From Its Origins to the Current Streams of Research," FEP Working Papers, Universidade do Porto, Faculdade de Economia do Porto, number 268, Mar.
• Filipe J. Sousa & Luís M. de Castro, 2008, "How is the relationship significance brought about? A critical realist approach," FEP Working Papers, Universidade do Porto, Faculdade de Economia do Porto, number 282, Jul.
• Carlos Brito, 2008, "A Relationship Approach to Brand Equity," FEP Working Papers, Universidade do Porto, Faculdade de Economia do Porto, number 297, Oct.
• Wright, Malcolm, 2008, "A new theorem for optimizing the advertising budget," MPRA Paper, University Library of Munich, Germany, number 10565, Apr, revised 15 Sep 2008.
• Miklos-Thal, Jeanine, 2008, "Linking Reputations: The Signaling and Feedback Effects of Umbrella Branding," MPRA Paper, University Library of Munich, Germany, number 11045.
• Suchánek, Petr, 2008, "E-business Development Key Areas," MPRA Paper, University Library of Munich, Germany, number 11061.
• Pires Gonçalves, Ricardo, 2008, "Consumer Behavior: Product Characteristics and Quality Perception," MPRA Paper, University Library of Munich, Germany, number 11142, Sep.
• Ward, David & Chiari, Claudia, 2008, "Keeping Luxury Inaccessible," MPRA Paper, University Library of Munich, Germany, number 11373, Oct.

2007

• Rajagopal, 2007, "New Product Introduction and Seasonality Effect in Food Products Retailing," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2007-01-MKT, Mar.
• Rajagopal & Rajagopal, Amritanshu, 2007, "Brand Metrics: A Tool to Measure Performance," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2007-02-MKT, Mar.
• Rajagopal, 2007, "Dynamics of Buyer-Supplier Co-dependency for Optimizing Functional Efficiency," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2007-03-MKT, Mar.
• Rajagopal, 2007, "Administration of Sales Force Tasks under Field Conditions," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2007-04-MKT, Aug.
• Rajagopal, 2007, "Optimizing Franchisee Sales and Business Performance in Retail Food Sector," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2007-06-MKT, Aug.
• Rajagopal & Ananya Rajagopal, 2007, "Emerging Perspectives on Self Service Technologies in Retail Banking," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2007-07-MKT, Dec.
• Rajagopal, 2007, "Arousal and Merriment as Decision Drivers among Young Consumers," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2007-08-MKT, Dec.
• Rajagopal, 2007, "Outsourcing Salespeople in Building Arousal towards Retail Buying," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2007-09-MKT, Dec.
• Gul Bayraktaroglu & Burcu Ilter, 2007, "Sosyal Pazarlama: Engeller ve Oneriler," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 7, issue 1, pages 117-132.
• Basak Karakas & Bulent Bircan & Osman Gok, 2007, "Hizmet Sektorunde Iliski Pazarlamasi: Butik Oteller ve 5 Yildizli Oteller Uzerine Karsilastirmali Bir Arastirma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 7, issue 1, pages 3-18.
• Engin Deniz Eris, 2007, "Uluslararasi Pazarlarda Turk Marinalarinin Cekiciligi ve Pazarlama Stratejileri," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 7, issue 1, pages 37-55.
• Ali Gulcubuk, 2007, "Tuketicilere Yonelik Satis Gelistirmenin Artan Onemi, Uygulanabilirligi ve Izlenecek Stratejilerin Isletmeler Acisindan Degerlendirilmesi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 7, issue 1, pages 57-77.
• Fusun Gokalp, 2007, "Gida Urunleri Satin Alma Davranisinda Ambalajin Rolu," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 7, issue 1, pages 79-97.
• Eliashberg, J. & Hegie, Q. & Ho, J. & Huisman, D. & Miller, S.J. & Swami, S. & Weinberg, C.B. & Wierenga, B., 2007, "Demand-driven scheduling of movies in a multiplex," Econometric Institute Research Papers, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute, number EI 2007-17, May.
• Eliashberg, J. & Hegie, Q. & Ho, J. & Huisman, D. & Miller, S.J. & Swami, S. & Weinberg, C.B. & Wierenga, B., 2007, "Demand-Driven Scheduling of Movies in a Multiplex," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2007-033-MKT, May.
• Janssen, D. & van Heck, H.W.G.M., 2007, "How Will Online Affiliate Marketing Networks Impact Search Engine Rankings?," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2007-042-LIS, Jul.
• van Rosmalen, J.M. & van Herk, H. & Groenen, P.J.F., 2007, "Identifying Unknown Response Styles: A Latent-Class Bilinear Multinomial Logit Model," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2007-045-MKT, Jul.
• Venkataraman, S. & Stremersch, S., 2007, "The Debate on Influencing Doctors’ Decisions: Are Drug Characteristics the Missing Link?," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2007-056-MKT, Sep.
• Block, J.H. & Koellinger, Ph.D., 2007, "Peer Influence in Network Markets: An Empirical Investigation," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2007-063-ORG, Sep.
• Franses, Ph.H.B.F. & Legerstee, R., 2007, "A Manager's Perspective on Combining Expert and Model-based Forecasts," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2007-083-MKT, Dec.
• Deleersnyder, B. & Dekimpe, M.G. & Steenkamp, J-B.E.M. & Leeflang, P.S.H., 2007, "The Role of National Culture in Advertising’s Sensitivity to Business Cycles: An Investigation Across All Continents," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2007-095-MKT, Dec.
• Pau, L-F. & Motiwalla, J., 2007, "India: a Case of Fragile Wireless Service and Technology Adoption?," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2007-011-LIS, Feb.
• Pattikawa, L.H., 2007, "Longitudinal Study on the Performance of U.S. Pharmaceutical Firms: The Increasing Role of Marketing," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2007-020-STR, Mar.
• Prins, R. & Verhoef, P.C., 2007, "Marketing Communication Drivers of Adoption Timing of a New E-Service among Existing Customers," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2007-018-MKT, Mar.
• Stremersch, S. & Tellis, G.J. & Franses, Ph.H.B.F. & Binken, J.L.G., 2007, "Indirect Network Effects in New Product Growth," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2007-019-MKT, Mar.
• Efstathiades A. & Boustras G. & Bratskas R. & Michaelides A., 2007, "Factors Affecting the Innovation Process in the Cypriot Food and Beverage Industry," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1-2, pages 23-42.
• Reinoud Joosten, 2007, "Strategic Advertisement with Externalities: A New Dynamic Approach," Papers on Economics and Evolution, Philipps University Marburg, Department of Geography, number 2007-02, Apr.
• A. V. Muthukrishnan & Luc Wathieu, 2007, "Ambiguity aversion and the power of established brands," ESMT Research Working Papers, ESMT European School of Management and Technology, number ESMT-07-005, Nov.
• Matthias Huehn, 2007, "Perfect and Dynamic Segmentation via the Internet," Working Papers, The German University in Cairo, Faculty of Management Technology, number 2, Nov.
• Rajagopal, 2007, "Influence of brand name in variety seeking behaviour of consumers: an empirical analysis," International Journal of Management Practice, Inderscience Enterprises Ltd, volume 2, issue 4, pages 306-323.
• Sonja Radas & Mario Teisl, 2007, "An Open Mind Wants More: Opinion Strength and the Desire for Genetically Modified Food Labeling Policy," Working Papers, The Institute of Economics, Zagreb, number 0702, Apr.
• Gülnil AYDIN, 2007, "Self servis uygulamalarda teknolojinin algılanan özelliklerinin müşteri memnuniyeti üzerine etkisi," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 22, issue 250, pages 115-126.
• Ahmet BARDAKÇI & Hakan SARITAŞ & Hakan AYGÖREN, 2007, "Perakendeci markaların önlenemez yükselişi ve tekstil sektörü için alternatif çıkış önerileri," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 22, issue 251, pages 133-144.
• Nuray GİRGİNER & Zeynep ÇAVDAR, 2007, "En uygun fiyatlandırma stratejisinin grup karar vermeli analitik hiyerarşi süreci ile değerlendirilmesi: Türkiye Otomotiv Sektörü için bir uygulama," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 22, issue 257, pages 101-127.
• Okan Veli Safakli, 2007, "Testing Servqual Dimensions on the Commercial Bank Sector of Northern Cyprus," Financial Theory and Practice, Institute of Public Finance, volume 31, issue 2, pages 185-201.
• Ishida, Masami, 2007, "Evaluating the Effectiveness of GMS Economic Corridors: Why is There More Focus on the Bangkok-Hanoi Road than the East-West Corridor?," IDE Discussion Papers, Institute of Developing Economies, Japan External Trade Organization(JETRO), number 123, Oct.
• Samih Azar, 2007, "The Risk of Underestimating Product Demand," Atlantic Economic Journal, Springer;International Atlantic Economic Society, volume 35, issue 4, pages 505-506, December, DOI: 10.1007/s11293-007-9086-6.
• Nolan Miller & Amit Pazgal, 2007, "Advertising budgets in competitive environments," Quantitative Marketing and Economics (QME), Springer, volume 5, issue 2, pages 131-161, June, DOI: 10.1007/s11129-006-9018-9.
• Jeffrey Shulman & Anne Coughlan, 2007, "Used goods, not used bads: Profitable secondary market sales for a durable goods channel," Quantitative Marketing and Economics (QME), Springer, volume 5, issue 2, pages 191-210, June, DOI: 10.1007/s11129-006-9017-x.
• Julian Villanueva & Pradeep Bhardwaj & Sridhar Balasubramanian & Yuxin Chen, 2007, "Customer relationship management in competitive environments: The positive implications of a short-term focus," Quantitative Marketing and Economics (QME), Springer, volume 5, issue 2, pages 99-129, June, DOI: 10.1007/s11129-007-9022-8.
• Bharat Anand & Ron Shachar, 2007, "(Noisy) communication," Quantitative Marketing and Economics (QME), Springer, volume 5, issue 3, pages 211-237, September, DOI: 10.1007/s11129-007-9028-2.
• Harikesh Nair, 2007, "Intertemporal price discrimination with forward-looking consumers: Application to the US market for console video-games," Quantitative Marketing and Economics (QME), Springer, volume 5, issue 3, pages 239-292, September, DOI: 10.1007/s11129-007-9026-4.
• Roger Betancourt & Monica Cortiñas & Margarita Elorz & Jose Mugica, 2007, "The demand for and the supply of distribution services: A basis for the analysis of customer satisfaction in retailing," Quantitative Marketing and Economics (QME), Springer, volume 5, issue 3, pages 293-312, September, DOI: 10.1007/s11129-007-9027-3.
• Garrett Sonnier & Andrew Ainslie & Thomas Otter, 2007, "Heterogeneity distributions of willingness-to-pay in choice models," Quantitative Marketing and Economics (QME), Springer, volume 5, issue 3, pages 313-331, September, DOI: 10.1007/s11129-007-9024-6.
• Eric Anderson & Nanda Kumar, 2007, "Price competition with repeat, loyal buyers," Quantitative Marketing and Economics (QME), Springer, volume 5, issue 4, pages 333-359, December, DOI: 10.1007/s11129-007-9023-7.
• Peter Boatwright & Suman Basuroy & Wagner Kamakura, 2007, "Reviewing the reviewers: The impact of individual film critics on box office performance," Quantitative Marketing and Economics (QME), Springer, volume 5, issue 4, pages 401-425, December, DOI: 10.1007/s11129-007-9029-1.
• Duncan Fong & Wayne DeSarbo, 2007, "A Bayesian methodology for simultaneously detecting and estimating regime change points and variable selection in multiple regression models for marketing research," Quantitative Marketing and Economics (QME), Springer, volume 5, issue 4, pages 427-453, December, DOI: 10.1007/s11129-007-9030-8.
• Ricard Gil & Wesley Hartmann, 2007, "The Role and Determinants of Concession Sales in Movie Theaters: Evidence from the Spanish Exhibition Industry," Review of Industrial Organization, Springer;The Industrial Organization Society, volume 30, issue 4, pages 325-347, June, DOI: 10.1007/s11151-007-9139-7.
• Benedek, Gábor, 2007, ""Dupla vagy semmi". Duplikációbecslés szimulációs módszerekkel
  [Double or nothing" - Estimation of the number of duplications using simulation methods]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), volume 0, issue 4, pages 376-383.
• Sarstedt, Marko & Salcher, André, 2007, "Modellselektion in Finite Mixture PLS-Modellen," Discussion Papers in Business Administration, University of Munich, Munich School of Management, number 1394, Mar.
• Franka Piskar, 2007, "The Impact of the Quality Management System ISO 9000 on Customer Satisfaction of Slovenian Companies," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 5, issue 1, pages 45-61.
• Irena Vida, 2007, "Determinants of Consumer Willingness to Purchase Non-Deceptive Counterfeit Products and the European Union," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 5, issue 3, pages 253-270.
• Erdogan Haktan Ekiz & Huseyin Arasli, 2007, "Measuring the Impacts of Organizational Responses: Case of Northern Cyprus Hotels," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 5, issue 3, pages 271-287.
• Barbara Cater, 2007, "Trust and Commitment in Professional Service Marketing Relationships in Business-to-Business Markets," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 5, issue 4, pages 371-390.
• Gerd Muehlheusser, 2007, "Regulating Damage Clauses in (Labor) Contracts," Journal of Institutional and Theoretical Economics (JITE), Mohr Siebeck, Tübingen, volume 163, issue 4, pages 531-551, December.
• Matteo FINI & Patrizio GREGORI, 2007, "Strategie di marketing e metodi quantitativi di valutazione economica del marchio," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2007-038, Oct.
• Matteo FINI & Patrizio GREGORI, 2007, "Metodi quantitativi di valutazione e monitoraggio dei rapporti con la clientela. Strategie di marketing e modelli di customer equity," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2007-039, Oct.
• Matteo FINI & Patrizio GREGORI, 2007, "Metodi quantitativi di rilevazione dell?impatto della comunicazione nelle strategie di marketing," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2007-040, Oct.
• Matteo FINI & Patrizio GREGORI, 2007, "Strategie di marketing e metodi quantitativi di valutazione economica del marchio," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2007-38, Oct.
• Matteo FINI & Patrizio GREGORI, 2007, "Metodi quantitativi di valutazione e monitoraggio dei rapporti con la clientela. Strategie di marketing e modelli di customer equity," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2007-39, Oct.
• Matteo FINI & Patrizio GREGORI, 2007, "Metodi quantitativi di rilevazione dell’impatto della comunicazione nelle strategie di marketing," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2007-40, Oct.
• Daniel Fleder & Kartik Hosanagar, 2007, "Blockbuster Culture's Next Rise or Fall: The Impact of Recommender Systems on Sales Diversity," Working Papers, NET Institute, number 07-10, Sep, revised Sep 2007.
• Byung-Cheol Kim & Jay Pil Choi, 2007, "Customer Infomation Sharing: Strategic Incentives and New Implications," Working Papers, NET Institute, number 07-27, Sep, revised Sep 2007.
• Anindya Ghose & Sha Yang, 2007, "An Empirical Analysis of Search Engine Advertising: Sponsored Search and Cross-Selling in Electronic Markets," Working Papers, NET Institute, number 07-35, Sep, revised Sep 2007.
• Nikolay Archak & Anindya Ghose & Panagiotis G. Ipeirotis, 2007, "Deriving the Pricing Power of Product Features by Mining Consumer Reviews," Working Papers, NET Institute, number 07-36, Sep.
• Vandana Ramachandran & Siva Viswanathan & Sanjay Gosain, 2007, "The Impact of Online Information on the Purchase of Certified Used Cars," Working Papers, NET Institute, number 07-37, Sep.
• Anja Lambrecht & Katja Seim & Catherine Tucker, 2007, "Stuck in the Adoption Funnel: The Effect of Delays in the Adoption Process on Ultimate Adoption," Working Papers, NET Institute, number 07-40, Oct, revised Oct 2007.
• Andres Hervas-Drane, 2007, "Word of Mouth and Taste Matching: A Theory of the Long Tail," Working Papers, NET Institute, number 07-41, Oct, revised Jan 2009.
• Gil Lafuente, Anna M. & Ortigosa, Mauricio & Merigó, José M., 2007, "Teoría de la incertidumbre aplicada al valor del cliente en situaciones contractuales con intervalos de confianza = The Uncertainty Theory assignment in the Customer Lifetime Valuation (CLV) for contractual settings with security intervals," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, volume 4, issue 1, pages 75-97, December.
• Canback, Staffan & D'Agnese, Frank, 2007, "Where in the world is the market? : The income distribution approach to understanding consumer demand in emerging countries," MPRA Paper, University Library of Munich, Germany, number 13854.
• Grigorescu, Adriana, 2007, "The marketing importance of European funded project," MPRA Paper, University Library of Munich, Germany, number 25093, Nov.
• Leitão, João & Silva, Maria José, 2007, "CSR and Social Marketing: What is the desired role for Universities in fostering Public Policies?," MPRA Paper, University Library of Munich, Germany, number 2954, Apr.
• Levy, Daniel, 2007, "Discussion of "Lumpy Price Adjustments: A Microeconometric Analysis" by Dhyne, et al. (2007)," MPRA Paper, University Library of Munich, Germany, number 3047, Apr.
• Wach, Krzysztof, 2007, "Chłonność rynku lokalnego a rozwój małych i średnich przedsiębiorstw w świetle badań empirycznych
  [Local Market Readiness and Small and Medium-Sized Enterprises' Development. An Empirical Investigation]," MPRA Paper, University Library of Munich, Germany, number 31596.
• Moisescu, Ovidiu Ioan, 2007, "A conceptual analysis of brand evaluation," MPRA Paper, University Library of Munich, Germany, number 32017, revised 2007.
• Dura, Codruta & Driga, Imola, 2007, "Coordonatele auditului in marketingul financiar-bancar - situatia din Romania," MPRA Paper, University Library of Munich, Germany, number 3221, Apr.
• Levy, Daniel, 2007, "Discussion of "Inflation and Relative Price Asymmetry" by Ratfai, A," MPRA Paper, University Library of Munich, Germany, number 3236, May.
• Leitão, João, 2007, "The Taylor Effect on the Performances of the Red Devils’ Football Brand," MPRA Paper, University Library of Munich, Germany, number 3244, May.
• Azar, Ofer H., 2007, "The effect of relative thinking on firm strategy and market outcomes: A location differentiation model with endogenous transportation costs," MPRA Paper, University Library of Munich, Germany, number 4455.
• Ching, Andrew & Erdem, Tulin & Keane, Michael, 2007, "The Price Consideration Model of Brand Choice," MPRA Paper, University Library of Munich, Germany, number 4686, Aug.
• Ching, Andrew & Ishihara, Masakazu, 2007, "The Effects of Detailing on Prescribing Decisions under Two-Sided Learning," MPRA Paper, University Library of Munich, Germany, number 4935, Sep.