Research classified by Journal of Economic Literature (JEL) codes

---

Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2007

• Marco S. Giarratana & Anna Torres, 2007, "The effects of uncertainty avoidance on brand performance: Marketing creativity, product innovation and the brand duration," Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra, number 1015, Feb.
• Anna Torres & Josep A. Tribó, 2007, "Ownership structure, customer satisfaction and brand equity," Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra, number 1016, Mar, revised Jun 2007.
• Jay Pil Choi & Doh-Shin Jeon, 2007, "A leverage theory of reputation building with co-branding: Complementarity in reputation building," Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra, number 1019, Mar.
• Daniela Favaretto & Bruno Viscolani, 2007, "Advertising and production of a seasonal good for a heterogeneous market: from total segment separability to real media," Working Papers, Department of Applied Mathematics, Università Ca' Foscari Venezia, number 155, Oct.
• Wuyang Hu & Linda J. Cox & Quincy A. Edwards, 2007, "The market potential for gift baskets of Hawaiian food products in China," Agribusiness, John Wiley & Sons, Ltd., volume 23, issue 4, pages 553-565, DOI: 10.1002/agr.20135.
• Carmen Bern� Manero & Noem� Mart�nez Caraballo, 2007, "Determinantes del Comportamiento Variado del Consumidor en el Escenario de Compra," Documentos de Trabajo, Facultad de Ciencias Económicas y Empresariales, Universidad de Zaragoza, number dt2007-01, Jan.
• Müller, Georg & Bergen, Mark & Dutta, Shantanu & Levy, Daniel, 2007, "Holiday Non-Price Rigidity and Cost of Adjustment," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 28, issue 7 (Specia, pages 817-832.
• Levy, Daniel C. & Chen, Haipeng (Allan) & Ray, Sourav & Bergen, Mark, 2007, "Asymmetric Price Adjustment in the Small," Kiel Working Papers, Kiel Institute for the World Economy, number 1356.
• Silberhorn, Nadja & Boztuğ, Yasemin & Hildebrandt, Lutz, 2007, "Estimation with the nested logit model: Specifications and software particularities," SFB 649 Discussion Papers, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk, number 2007-046.
• Block, Jörn Hendrich & Thams, Andreas, 2007, "Long-term orientation in family and non-family firms: A Bayesian analysis," SFB 649 Discussion Papers, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk, number 2007-059.
• Temme, Dirk & Paulssen, Marcel & Dannewald, Till, 2007, "Integrating latent variables in discrete choice models: How higher-order values and attitudes determine consumer choice," SFB 649 Discussion Papers, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk, number 2007-065.
• Hain, Cornelia & Lehmann-Waffenschmidt, Marco & Kenning, Peter, 2007, "Neuroökonomie und Neuromarketing: Neurale Korrelate strategischer Entscheidungen," Dresden Discussion Paper Series in Economics, Technische Universität Dresden, Faculty of Business and Economics, Department of Economics, number 04/07.
• Nippa, Michael & Wienhold, Doreen & Piezonka, Sascha, 2007, "Vom klassischen Produktgeschäft zum Lösungsgeschäft: Implikationen für eine Neugestaltung des Vergütungssystems im Vertrieb," Freiberg Working Papers, TU Bergakademie Freiberg, Faculty of Economics and Business Administration, number 2007/02.
• Wolfgang R. K�hler, 2007, "Why does context matter? Attraction effects and binary comparisons," IEW - Working Papers, Institute for Empirical Research in Economics - University of Zurich, number 330, Jul.
• Mihai Teodor Negrea, 2007, "New style in comunication: consumer-generated media," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 9, issue 21, pages 121-127, February.
• Claudia-Elena Tuclea, 2007, "The impact of information technology on the Romanian markets and e-commerce," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 9, issue 21, pages 172-178, February.
• Angela Eliza Micu & Adrian Micu, 2007, "Techniques of comparative analysis regarding commercial websites," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 9, issue 21, pages 183-189, February.
• Tatiana Mirchevska & Vladimir Mirchevski, 2007, "The Role Of Marketing In Sme’S Development In Republic Macedonia," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 9, issue 21, pages 40-44, February.
• George Onofrei & Alexandru Nedelea, 2007, "The Impact Of E-Commerce On The Supply Chain B2b In Ireland," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 9, issue 21, pages 45-49, February.
• Vania Kuzdova Banabakova, 2007, "Development And Problems Of The Tourism In Bulgaria," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 9, issue 21, pages 50-60, February.
• Nicola Yankov, 2007, "Multi Level Marketing Integration Process Management," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 9, issue 21, pages 9.-19, February.
• Dinu Vasile & Laurentiu Tachiciu, 2007, "The analysis of the need for SQAM services in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 9, issue 22, pages 129-135, June.
• Constantin Bratianu & Nicolae Al. Pop, 2007, "Strategic university management and marketing)," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 9, issue 22, pages 9.-17, June.
• Espejel, Joel & Fandos, Carmina & Flavian, Carlos, 2007, "La importancia de las DOP como indicadores de calidad para el comportamiento del consumidor. El caso del aceite de oliva del Bajo Aragon," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, volume 7, issue 14, pages 1-17, DOI: 10.22004/ag.econ.7054.
• Mayen, Carlos D. & Marshall, Maria I. & Lusk, Jayson L., 2007, "Fresh-Cut Melon - The Money Is in the Juice," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, volume 39, issue 3, pages 1-13, December, DOI: 10.22004/ag.econ.43479.
• Parcell, Joseph L. & Schroeder, Ted C., 2007, "Hedonic Retail Beef and Pork Product Prices," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, volume 39, issue 01, pages 1-18, April, DOI: 10.22004/ag.econ.6622.
• Zepeda, Lydia & Li, Jinghan, 2007, "Characteristics of Organic Food Shoppers," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, volume 39, issue 01, pages 1-12, April, DOI: 10.22004/ag.econ.6624.
• Jung, Sangnyeol & Lyford, Conrad P., 2007, "Positioning Cotton in the Market for Quality: An Application of Market Segmentation for West Texas," 2007 Annual Meeting, February 4-7, 2007, Mobile, Alabama, Southern Agricultural Economics Association, number 34989, DOI: 10.22004/ag.econ.34989.
• Kamogawa, Luiz Fernando Ohara & Sarmento, Pedro Henrique Lopes & Beduschi, Gustavo & Paulenas, Viviane, 2007, "Clusters De Perfis De Consumo De Produtos Lácteos No Município De Piracicaba–Sp: Uma Aplicação Da Análise De Correspondência," 45th Congress, July 22-25, 2007, Londrina, Paraná, Brazil, Sociedade Brasileira de Economia, Administracao e Sociologia Rural (SOBER), number 149608, DOI: 10.22004/ag.econ.149608.
• Richards, Timothy J. & Padilla, Luis, 2007, "Promotion and Fast Food Demand: Where's the Beef?," Consumer and Market Demand Network Papers, University of Alberta, Department of Resource Economics and Environmental Sociology, number 7711, DOI: 10.22004/ag.econ.7711.
• Andrea Erika NyArAdi, 2007, "Is the price right? Pricing for long term profitability," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 5, issue 1, pages 177-184, November.
• Rodica Erdei, 2007, "How Retailing Has Changed? What Marketing Did For This Change?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 5, issue 1, pages 185-192, November.
• Mitu Narcis Eduard, 2007, "Some Aspects About Direct Marketing In Insurance," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 7, pages 27-30, April.
• Cristea Mirela & Tufan Ekrem, 2007, "Clients’ Attitude In Relation With The Bank - Behavioral Studies," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 7, pages 31-38, April.
• Moisescu Ovidiu Ioan & Gica Oana Adriana, 2007, "An Analysis Of The Brand Loyalty Based Consumer Typology," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 8, pages 83-88, April.
• Moisescu Ovidiu Ioan & Gica Oana Adriana, 2007, "A Comparative Analysis Regarding Brand Name Strategies," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 9S, pages 79-86, May.
• Janusz Grabara, 2007, "Outsourcing In Reverse Logistics," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 9, pages 1-1.
• Rotariu Ilie, 2007, "Communication Might Boost The European Cultural Capital Program - Case Study Sibiu 2007," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 9, pages 1-19.
• Beata Skowron-Grabowska, 2007, "Development Of Logistics Centres In Poland," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 9, pages 1-2.
• Iulian Patriche, 2007, "The Role Of The Communicational Policy In The Marketing Activity Of Construction Organizations," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 9, pages 1-28.
• Iwona Grabara & Aleksandra Nowakowska, 2007, "Reverse Logistics As The Element Of Enterprise Management," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 9, pages 1-3.
• Moise Ioan Achim & Arcadie Hinescu & Dragolea Larisa, 2007, "Brand Portofolio Management," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 9, pages 1-32.
• Filimon StremÅ£an, 2007, "The Place Of Marketing Strategies In The Consolidation Of Romanian Bakery Firms," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 9, pages 1-34.
• Cristina Jinga, 2007, "Developing A Brand Asset Management Strategy In Touristic Domain," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 9, pages 1-36.
• Andreea Muntean, 2007, "Determining The Opinion Of Bank Personnel Regarding Their Consumer Satisfaction," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 9, pages 1-38.
• Aleksandra Nowakowska & L'ubomir Jahnatek, 2007, "REVERSE LOGISTICS IN THE ASPECT OF WEEE AND RoHS REGULATIONS," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 9, pages 1-4.
• Veysel Yilmaz & Cengiz Aktas & H.Eray Celik, 2007, "Development of a Scale forMeasuring Consumer Behaviorin Store Choice," Anadolu University Journal of Social Sciences, Anadolu University, volume 7, issue 1, pages 171-184, December.
• F.Bahar Ozdogan, 2007, "AResearch on the Attitudes and Behaviors of University Students About Family Businesses As a Employee Candidate and Consumer," Anadolu University Journal of Social Sciences, Anadolu University, volume 7, issue 1, pages 199-212, December.
• Ridvan Karalar & Hakan Kiraci, 2007, "Brand Commitmentas Acomponentofbrand Equity- Aresearch Concerning Coke," Anadolu University Journal of Social Sciences, Anadolu University, volume 7, issue 2, pages 205-226, December.
• Cevahir Uzkurt, 2007, "The Effect Of Personal Values On Consumers’ Inclination To Adoptinnovations," Anadolu University Journal of Social Sciences, Anadolu University, volume 7, issue 2, pages 241-260, December.
• Jadranko Grgona & Anica Supic, 2007, "The Role Of Marketing Conception In Hotel Business," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 16, issue 1, pages 41-61, june.
• Marc Prat Sabartes, 2007, "Vertical integration or specialisation: producing and commercialising cotton goods (1815-1913)," Working Papers in Economics, Universitat de Barcelona. Espai de Recerca en Economia, number 188.
• Petar Bantchev, 2007, "Strategic Solutions for Combining of Marketing Mix Elements," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 117-143.
• Dancho Danchev, 2007, "The Chinese Approach to the Relationship Marketing (GUANXI)," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 65-93.
• Elena Georgieva & Maria Kehayova, 2007, "Strategic framework for CRM implementation," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 94-116.
• Bojan Đorđević, 2007, "Relationship Marketing In Digital Economy," Economic Annals, Faculty of Economics and Business, University of Belgrade, volume 52, issue 173, pages 133-158, April - J.
• John K. Ashton & Andrew Pressey, 2007, "The Regulatory Perception of the Marketing Function: an Interpretation of UK Competition Authority Investigations 1950-2005," Working Papers, Centre for Competition Policy, University of East Anglia, number 07-1, Jan.
• Andrew Pressey & John K. Ashton, 2007, "Competition Policy Implications of Electronic Business-to-Business Marketplaces: Issues for Marketers," Working Papers, Centre for Competition Policy, University of East Anglia, number 07-15, Jun.
• Patricia B, Márquez Rodríguez, 2007, "Las Relaciones Fabricante Distribuidor Como Elementosb Ásicos De Competitividad: Evaluación De Tres Factores Moderadores. Análisis Empírico En El Caso Del Cluster Cerámico Español," Ravista Raites antes Panorama Administrativo Journal, Red de Investigación en Administración de la Innovación Tecnológica, Económica y Sustentable - Instituto Tecnológico de Celaya, Departamento de Ciencias Económico Administrativas, volume 1, issue 2, pages 5-20, August.
• Eduardo Ruiz Tellez, 2007, "La importancia de Innovar," Ravista Raites antes Panorama Administrativo Journal, Red de Investigación en Administración de la Innovación Tecnológica, Económica y Sustentable - Instituto Tecnológico de Celaya, Departamento de Ciencias Económico Administrativas, volume 2, issue 2, pages 249-253, August.
• Ana Isabel Costa & Cesaltina Maria Pacheco Pires, 2007, "Economics for marketing revisited," CEFAGE-UE Working Papers, University of Evora, CEFAGE-UE (Portugal), number 2007_02.
• Narciso Arcas Lario & Miguel Hernández Espallardo, 2007, "Colaboración de los compradores de las cooperativas agroalimentarias: factores explicativos y efectos sobre el desempeño de la relación," CIRIEC-España, revista de economía pública, social y cooperativa, CIRIEC-España, issue 57, pages 151-171, April.
• José Mª Herranz de la Casa, 2007, "La gestión de la comunicación como elemento generador de transparencia en las organizaciones no lucrativas," CIRIEC-España, revista de economía pública, social y cooperativa, CIRIEC-España, issue 57, pages 5-31, April.
• Maite Ruiz Roqueñi & José Luis Retolaza Ávalos & Aitziber Mugarra Elorriaga, 2007, "Cláusulas sociales y mercados tutelados: herramientas para la competitividad de las empresas de inserción," CIRIEC-España, revista de economía pública, social y cooperativa, CIRIEC-España, issue 59, pages 123-151, October.
• Carlos Andrés Aristizabal Botero, 2007, "Impacto del mercadeo social en organizaciones de servicios," Revista Semestre Económico, Universidad de Medellín.
• Emperatriz Londono Aldana, 2007, "Imagen y posicionamiento de las tiendas de barrio en Colombia aplicando el análisis factorial de correspondencias - AFC -," Revista Panorama Económico, Universidad de Cartagena, volume 0, issue 0, pages 1-27.
• Nelson Alvis Guzmán & Juan Correa Reyes & Carlos L�pez Martelo & Guillermo Pattigno Orozco, 2007, "Impacto económico de la mortalidad por sida en Colombia 1997 - 2001," Revista Panorama Económico, Universidad de Cartagena, volume 0, issue 0, pages 1-16.
• Parcell, Joseph L. & Schroeder, T.C., 2007, "Hedonic Retail Beef and Pork Product Prices," Journal of Agricultural and Applied Economics, Cambridge University Press, volume 39, issue 1, pages 29-46, April.
• Mayen, Carlos & Marshall, Maria I. & Lusk, Jayson, 2007, "Fresh-Cut Melon—The Money Is in the Juice," Journal of Agricultural and Applied Economics, Cambridge University Press, volume 39, issue 3, pages 597-609, December.
• Pinson, Christian (ed.), 2007, "Une approche non verbale de l’identité musicale de la marque : influence du « timbre » et du « tempo » sur l’image de marque évoquée," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/4908.
• Irfan Amir & Farrah Arif, 2007, "The State of Marketing in Leading MNC’s and their Local Competitors in Pakistan : Findings of a Baseline Survey," Microeconomics Working Papers, East Asian Bureau of Economic Research, number 22244, Jan.
• Czellar, Sandor & Kocher, Bruno, 2007, "To be or not to be consistent in brand logo changes?," HEC Research Papers Series, HEC Paris, number 875, Nov.
• Czellar, Sandor & Luna, David, 2007, "The Effect of Expertise on the Relation between Implicit and Explicit Attitude Measures:An formation Availability/Accessibility Perspective," HEC Research Papers Series, HEC Paris, number 877, Nov.
• Laurent, Gilles, 2007, "Decision making and brand choice by older consumers," HEC Research Papers Series, HEC Paris, number 880, Oct.
• Hartmann, Wesley R. & Viard, V. Brian, 2007, "Do Frequency Reward Programs Create Switching Costs? A Dynamic Structural Analysis of Demand in a Reward Program," Research Papers, Stanford University, Graduate School of Business, number 1941r, Jul.
• Hopkins, Ed, 2007, "Adaptive learning models of consumer behavior," Journal of Economic Behavior & Organization, Elsevier, volume 64, issue 3-4, pages 348-368.
• Rajagopal, 2007, "New Product Introduction and Seasonality Effect in Food Products Retailing," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2007-01-MKT, Mar.
• Rajagopal & Rajagopal, Amritanshu, 2007, "Brand Metrics: A Tool to Measure Performance," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2007-02-MKT, Mar.
• Rajagopal, 2007, "Dynamics of Buyer-Supplier Co-dependency for Optimizing Functional Efficiency," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2007-03-MKT, Mar.
• Rajagopal, 2007, "Administration of Sales Force Tasks under Field Conditions," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2007-04-MKT, Aug.
• Rajagopal, 2007, "Optimizing Franchisee Sales and Business Performance in Retail Food Sector," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2007-06-MKT, Aug.
• Rajagopal & Ananya Rajagopal, 2007, "Emerging Perspectives on Self Service Technologies in Retail Banking," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2007-07-MKT, Dec.
• Rajagopal, 2007, "Arousal and Merriment as Decision Drivers among Young Consumers," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2007-08-MKT, Dec.
• Rajagopal, 2007, "Outsourcing Salespeople in Building Arousal towards Retail Buying," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2007-09-MKT, Dec.
• Gul Bayraktaroglu & Burcu Ilter, 2007, "Sosyal Pazarlama: Engeller ve Oneriler," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 7, issue 1, pages 117-132.
• Basak Karakas & Bulent Bircan & Osman Gok, 2007, "Hizmet Sektorunde Iliski Pazarlamasi: Butik Oteller ve 5 Yildizli Oteller Uzerine Karsilastirmali Bir Arastirma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 7, issue 1, pages 3-18.
• Engin Deniz Eris, 2007, "Uluslararasi Pazarlarda Turk Marinalarinin Cekiciligi ve Pazarlama Stratejileri," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 7, issue 1, pages 37-55.
• Ali Gulcubuk, 2007, "Tuketicilere Yonelik Satis Gelistirmenin Artan Onemi, Uygulanabilirligi ve Izlenecek Stratejilerin Isletmeler Acisindan Degerlendirilmesi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 7, issue 1, pages 57-77.
• Fusun Gokalp, 2007, "Gida Urunleri Satin Alma Davranisinda Ambalajin Rolu," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 7, issue 1, pages 79-97.

2006

• Justin P. Johnson & David P. Myatt, 2006, "On the Simple Economics of Advertising, Marketing, and Product Design," American Economic Review, American Economic Association, volume 96, issue 3, pages 756-784, June.
• Meghan Busse & Jorge Silva-Risso & Florian Zettelmeyer, 2006, "$1,000 Cash Back: The Pass-Through of Auto Manufacturer Promotions," American Economic Review, American Economic Association, volume 96, issue 4, pages 1253-1270, September, DOI: 10.1257/aer.96.4.1253.
• Vanya Kuzdova Banabakova, 2006, "Some Basic Skills For Successful Personal Sales," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 8, issue 19, pages 27-33, February.
• Slobodan Cerovic, 2006, "Management Of Tourist Companies On The Modern Tourist Market," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 8, issue 19, pages 68-79, February.
• Tatjana Petkovska Mirchevska, 2006, "The Role Of Information For Global Marketing - Educational And Practical Aspects," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 8, issue 19, pages 85-90, February.
• Tim Bendig & Tobias Irion & Nora Oettgen, 2006, "The Strategic Importance Of After-Sales Services For The Insurance Of Growth In Customer-Value-Oriented Management: An Observation Of Small- And Medium-Sized Industrial Goods Manufacturers," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 8, issue 20, pages 9.-19, June.
• Williams, Gary W. & Capps, Oral, Jr., 2006, "Measuring the Effectiveness of Checkoff Programs," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, volume 21, issue 2, pages 1-6, DOI: 10.22004/ag.econ.94412.
• Schmit, Todd M. & Chung, Chanjin & Kaiser, Harry M., 2006, "The Dairy Case Management Program: Does It Mooove More Milk?," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, volume 21, issue 2, pages 1-6, DOI: 10.22004/ag.econ.94419.
• Rosa, Franco & Sanchez Garcia, Mercedes & Barrena Figueroa, Ramo, 2006, "Trust in Label Information to Recuperate Consumer's Confidence for Meat: A Compared Analysis among Canada, Italy, and Spain," 99th Seminar, February 8-10, 2006, Bonn, Germany, European Association of Agricultural Economists, number 7744, DOI: 10.22004/ag.econ.7744.
• Vastola, Antonella P., 2006, "Caused Related Marketing: Between Solidarity and Competition within the Italian Agri-Food System," 99th Seminar, February 8-10, 2006, Bonn, Germany, European Association of Agricultural Economists, number 7750, DOI: 10.22004/ag.econ.7750.
• Martinez-Carrasco, Laura & Vidal, Fernando & Poole, Nigel D., 2006, "Evaluacion de preferencias hacia las mandarinas en el mercado britanico. Aplicacion de las subastas Vickrey," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, volume 6, issue 11, pages 1-19, DOI: 10.22004/ag.econ.8004.
• Grunert, Klaus G., 2006, "How changes in consumer behaviour and retailing affect competence requirements for food producers and processors," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, volume 6, issue 11, pages 1-20, DOI: 10.22004/ag.econ.8007.
• van Tilburg, Aad & Kuiper, W. Erno & Swinkels, Rob, 2006, "Market Performance of Potato Auctions in Bhutan," 2006 Annual Meeting, August 12-18, 2006, Queensland, Australia, International Association of Agricultural Economists, number 25520, DOI: 10.22004/ag.econ.25520.
• Zalewski, Romuald I. & Skawinska, Eulalia, 2006, "Food Safety. Commodity Science Point of View," 2006 Annual Meeting, August 12-18, 2006, Queensland, Australia, International Association of Agricultural Economists, number 25734, DOI: 10.22004/ag.econ.25734.
• Matsumoto, Shigeru, 2006, "Consumers’ Valuation of GMO Segregation Programs in Japan," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, volume 38, issue 01, pages 1-11, April, DOI: 10.22004/ag.econ.43760.
• Richards, Timothy J. & Patterson, Paul M., 2006, "Firm-Level Competition in Price and Variety," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, volume 38, issue 3, pages 1-22, December, DOI: 10.22004/ag.econ.43788.
• Cristinel – Sandu POPESCU, 2006, "Distribution, Market Stage And Stage Of Connection With The Customer," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 4, issue 1, pages 119-122, November.
• Adrian MICU, 2006, "Defining Aspects Of Setting The Price According To The Customer And The Competition," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 4, issue 1, pages 123-125, November.
• Gheorghe Meghisan & Flaviu Meghisan, 2006, "Aesthetics Confers Value To The Firm," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 4, issue 1, pages 69-72, November.
• Pieter Billiau & Pieter Vandenberghe, 2006, "What We, Belgian’S, Consider To Be Marketing," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 6, pages 54-58, April.
• Moisescu Ovidiu Ioan, 2006, "Marca – Definitie Si Semnificatii," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 6, pages 70-75, April.
• Costea Elena-Diana, 2006, "Suveranitatea Consumatorului – Criteriu Al Bunastarii In Reformularea Misesiana A Teoriei Monopolului Si Limitele Acestuia," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 6, pages 117-125, April.
• Filimon StremÅ£an & Andreea Bolog, 2006, "Direct influences on the behavior of consumer banking services," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 3, issue 8, pages 1-39.
• Mălina CordoÅŸ & Filimon StremÅ£an, 2006, "Ocazii de afaceri pe Internet - o realitate de neconceput Business opportunities on internet- an unconceivable reality," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 3, issue 8, pages 1-40.
• Cristina JINGA, 2006, "Direct marketing on the Internet," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 3, issue 8, pages 1-43.
• Andreea Bolog & Filimon StremÅ£an, 2006, "Definitions of consumer satisfaction," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 3, issue 8, pages 1-44.
• Violeta Sima, 2006, "Aspecte specifice ale cercetărilor de marketing în industria de petrol Specificities of marketing research in oil industry," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 3, issue 8, pages 1-48.
• Bedriye Tuncsiper & Mehmet Oguzhan ‹lban, 2006, "Marketing Problems of Tourism Certifacated Hotel Managements- AField Survey in Bal›kesirProvince," Anadolu University Journal of Social Sciences, Anadolu University, volume 6, issue 1, pages 225-244, June.
• Omer Akat & Cagatan Task›n & Aysun Ozdemir, 2006, "Buying Behaviour Of International Shopping Center Consumers- An Application In Bursa," Anadolu University Journal of Social Sciences, Anadolu University, volume 6, issue 2, pages 13-30, December.
• Harun Sonmez, 2006, "An Application Of ConsumerPreferences Via Conjoint Analysis: How To Choose AHome PC," Anadolu University Journal of Social Sciences, Anadolu University, volume 6, issue 2, pages 185-196, December.
• Marija Dragicevic, 2006, "Neuron Network And Analytical Hierarchy Process In The Tourist Market Segmentation," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 15, issue 1, pages 81-98, june.
• Doris Perucic, 2006, "MARKETING CONTRIBUTIONS TO THE SEA CRUISES DEVELOPMENT IN THE SECOND HALF OF THE 20th CENTURY," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 15, issue 2, pages 151-172, december.
• Silvia Panteleeva-Iordanova, 2006, "Marketing Approach in the Activity of Pension Insurance Companies," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 1, pages 137-161.
• Boyana Boyanova, 2006, "Specifics of the Communication Policy of the Banks in Bulgaria," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 114-137.
• Smaranda Adina Cosma, 2006, "Tourist Destination Cluj-Napoca, Romania," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Mark J. Zbaracki & Mark Bergen & Daniel Levy, 2006, "The Anatomy of a Price Cut: Discovering Organizational Sources of the Costs of Price Adjustment," Working Papers, Bar-Ilan University, Department of Economics, number 2006-3, Sep.
• Georg Muller & Mark Bergen & Shantanu Dutta & Daniel Levy, 2006, "Holiday Non-Price Rigidity and Cost of Adjustment," Working Papers, Bar-Ilan University, Department of Economics, number 2006-4, Sep.
• Carson, Richard T. & Louviere, Jordan J., 2006, "Statistical Properties of Consideration Sets," University of California at San Diego, Economics Working Paper Series, Department of Economics, UC San Diego, number qt9qt9g4p4, Jul.
• Eduardo Ruíz Tellez & Carmen Alarcon Romano, 2006, "Construyendo marcas. El futuro es de quienes construyen marcas de renombre," Ravista Raites antes Panorama Administrativo Journal, Red de Investigación en Administración de la Innovación Tecnológica, Económica y Sustentable - Instituto Tecnológico de Celaya, Departamento de Ciencias Económico Administrativas, volume 1, issue 1, pages 43-45, December.
• Ed Hopkins, 2006, "Adaptive Learning Models of Consumer Behaviour," Levine's Bibliography, UCLA Department of Economics, number 122247000000000658, Mar.