Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2016

• Scot R Wheeler, 2016, "The Changing World of Owned Media," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "Architecting Experience A Marketing Science and Digital Analytics Handbook".
• Scot R Wheeler, 2016, "Earned Media: Organic Social & SEO," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "Architecting Experience A Marketing Science and Digital Analytics Handbook".
• Scot R Wheeler, 2016, "Paid Media Analytics," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "Architecting Experience A Marketing Science and Digital Analytics Handbook".
• Scot R Wheeler, 2016, "Testing & Optimization. Marketing Automation. Attribution," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "Architecting Experience A Marketing Science and Digital Analytics Handbook".
• Scot R Wheeler, 2016, "Data Management, Models, and Algorithms," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "Architecting Experience A Marketing Science and Digital Analytics Handbook".
• Scot R Wheeler, 2016, "The Cultural and Organizational Impact of Data," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "Architecting Experience A Marketing Science and Digital Analytics Handbook".
• Morovican, Ana Marija & Kummer, Claudia, 2016, "Country-of-Origin vs. Foreign Branding: Does Incongruent Verbal Package Information Affect Consumers' Purchase Intention?," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2016), Rovinj, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 8-9 September 2016".
• Rekettye, Gábor Jr. & Rekettye, Gábor, 2016, "Findings of an International Research on the Future of Marketing Communication," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2016), Rovinj, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 8-9 September 2016".
• Grubor, Aleksandar & Milovanov, Olja, 2016, "Sustainable Branding," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2016), Rovinj, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 8-9 September 2016".
• Stanisavljević, Milena, 2016, "The Impact of Corporate Social Responsibility on Customer Loyalty," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2016), Rovinj, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 8-9 September 2016".
• Meštrović, Dunja, 2016, "The Impact of Service Quality on Students' Satisfaction and the Word-of-Mouth: The Case of the University of Rijeka Departments," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2016), Rovinj, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 8-9 September 2016".
• Chatzigeorgiou, Chryssoula & Christou, Evangelos, 2016, "Destination branding and visitor loyalty: Evidence from mature tourism destinations in Greece," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 11, issue 5, pages 102-120, DOI: 10.5281/zenodo.3756995.
• Mehrafshan, Nima & Goerke, Björn & Clement, Michel, 2016, "The Effect of Unexpected Chart Positions on the Firm Value of Music Labels. An Event Study of Album Success," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 142161.
• Chowdhury, Nasif, 2016, "The Impact of Electronic Word-of-Mouth on Consumers’ Purchase Intentions in Bangladesh Telecommunication Industry," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 142747.
• Zeiler, Vanessa, 2016, "Mobile User Experience: Der Einfluss von kognitivem Entertainment auf die Nutzung mobiler Anwendungen," Beiträge der Hochschule Pforzheim, Pforzheim University, number 156.
• Pinger, Pia & Ruhmer-Krell, Isabel & Schumacher, Heiner, 2016, "The Compromise Effect in Action: Lessons from a Restaurant's Menu," VfS Annual Conference 2016 (Augsburg): Demographic Change, Verein für Socialpolitik / German Economic Association, number 145883.
• Magdalena Hofman-Kohlmeyer, 2016, "Customer Loyalty Program As A Tool Of Customer Retention: Literature Review," CBU International Conference Proceedings, ISE Research Institute, volume 4, issue 0, pages 199-203, September, DOI: 10.12955/cbup.v4.762.
• Elfrida Manoku, 2016, "A Factorial Analysis Of Informacion Sources That Influence University Choice In Albania," CBU International Conference Proceedings, ISE Research Institute, volume 4, issue 0, pages 223-228, September, DOI: 10.12955/cbup.v4.765.
• Katarína Moravčíková & Elena Gregová, 2016, "Fair Trade As A Tool Of Corporate Social Responsibility," CBU International Conference Proceedings, ISE Research Institute, volume 4, issue 0, pages 340-345, September, DOI: 10.12955/cbup.v4.778.
• Dragos DUCA, 2016, "Opportunities Of Application Of Marketing Strategies In Domestic Enterprises," Economy and Sociology, The Journal Economy and Sociology, issue 2, pages 84-91.
• Stefano DellaVigna & Ruben Durante & Brian Knight & Eliana La Ferrara, 2016, "Market-Based Lobbying: Evidence from Advertising Spending in Italy," American Economic Journal: Applied Economics, American Economic Association, volume 8, issue 1, pages 224-256, January.
• Alessandro Acquisti & Curtis Taylor & Liad Wagman, 2016, "The Economics of Privacy," Journal of Economic Literature, American Economic Association, volume 54, issue 2, pages 442-492, June.
• Rizwan Raheem Ahmed & Jolita Vveinhardt & Dalia Streimikiene & Muhammad Awais, 2016, "Mediating and Marketing Factors Influence the Prescription Behavior of Physicians: An Empirical Investigation," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 18, issue 41, pages 153-153, February.
• Alina Filip & Diana Maria Vrânceanu & Bogdan Georgescu & Daniela Elena Marinescu, 2016, "Relationship Marketing Stage of Development in Romanian Banking Industry," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 18, issue 41, pages 199-199, February.
• Andreea Fortuna ?chiopu & Ana Mihaela Padurean & Madalina Lavinia ?ala & Ana-Maria Nica, 2016, "The Influence of New Technologies on Tourism Consumption Behavior of the Millennials," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 18, issue S10, pages 829-829, November.
• Lelia Voinea & Anca Atanase & Ion Schileru, 2016, "Perceptions of the Slow Food Cultural Trend among the Youth," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 18, issue S10, pages 847-847, November.
• Liviu B. Vlad & Dragos C. Vasile & Octav-Ionut Macovei & Claudia E. Tuclea, 2016, "Determinant Factors of Green Marketing Adoption in the Hospitality Sector," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 18, issue S10, pages 862-862, November.
• Smaranda Cosma & Marius Bota & Cristina Fle?eriu & Adina Negru?a, 2016, "Some Considerations Regarding Motivations and Overall Perceptions on Film Festivals," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 18, issue S10, pages 929-929, November.
• Marius-Cristian Neacsu & Silviu Negut & Gheorghe Vlasceanu, 2016, "Place Branding – Geographical Approach. Case Study: Waterloo," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 18, issue S10, pages 944-944, November.
• Dan Mihnea Diaconescu & Remus Moraru & Gabriela Stanciulescu, 2016, "Considerations on Gastronomic Tourism as a Component of Sustainable Local Development," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 18, issue S10, pages 999-999, November.
• Mohammed Abdur RAZZAQUE, 2016, "Advertisement in the Muslim World: A Critical Analysis from the Islamic Perspective," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 100-108, July.
• Diana Maria Vrânceanu & Ionel Dumitru, 2016, "An Insight on the Influence of Price-Matching Guarantees on Consumer Behaviour in Romania," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 109-114, July.
• Svetlana Ignjatijević & Ivan Milojević & Drago Cvijanović, 2016, "Education as a Factor of Macroeconomic Development," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 136-149, July.
• Beata Tarczydło, 2016, "Selected Aspects of Polish Digital Purchasers’ Behaviour. Results of Research," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 157-163, July.
• Milind Fadnavis, 2016, "Profile of Luxury Male & Female Customers in Western India," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 16-22, July.
• Janette Sheerman & Nancy Brown, 2016, "Blurring Lines – the Case for a Marketing Mind Set Within the Third Sector," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 164-171, July.
• İlyas Ersoy & Dilaver Tengilimoglu & Pelin Yilik, 2016, "Effect of Viral Marketing in Health Services on Purchasing Decisions of Consumers: Sample of Ankara, Çankaya Province," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 194-200, July.
• IRINA OLIMPIA SUSANU & Nicoleta Cristache & Adrian MICU, 2016, "The Influence of Advertising Practice Corporate Social Responsibility," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 201-208, July.
• Kamel Ben Youssef & Milena Viassone & Erick Leroux, 2016, "Goals, Strategies and Expected Return on Investment of Customer Education: An Exploratory Case Study," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 209-218, July.
• Basim Abbas Kraidy Jassmy & Zaki Muhammad Abbas Bhaya & Zaid Yaseen Saud Al-Dulaimi, 2016, "Customer Orientation and Organizational Performance in Iraqi Private Banks," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 219-225, July.
• Latif Atiyah, 2016, "Transformational Leadership and its Impact on the Effectiveness of the Team," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 226-242, July.
• Dilyana Yaneva & Vyara Kyurova, 2016, "Trade Business Communication Policy," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 23-30, July.
• Carmen Balan, 2016, "Crowdsourcing: Which is the Development Stage of the Crowdsourcing Practice in Romania?," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 243-255, July.
• Vasile Alecsandru Strat & Andreea Mihaela Barbu & Iuliana Cetina, 2016, "Student Satisfaction, an Overview of Educational Services Quality- The Case of Bucharest University of Economic Studies," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 256-264, July.
• Polixenia Aurora Parescura, 2016, "Influence of Customer Relationship Management in Optometric Practice," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 31-42, July.
• Moreno Frau & Francesca Cabiddu, 2016, "Exploring the Traits of Marketing Strategy Approaches: The Latte Arborea Case Study," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 43-60, July.
• Marcin Awdziej & Jolanta Tkaczyk, 2016, "Simulation Business Games in the Research of Marketing Managers’ Decision Making Process," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 82-90, July.
• Yana Balashova-Kostadinova, 2016, "Identifying Competitive Advantages for Territories," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 111-118, September.
• Moira Clark & Tony Harrington & Andrew Myers, 2016, "Promoting Excellence in Customer Management: Emerging Trends in Business," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 119-129, September.
• Anne Dibley & Moira Clark & Andrew Myers, 2016, "Emerging Trends in Customer Management in a Changing World," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 130-140, September.
• Olimpia Oancea & Amalia Dutu & Mihaela Diaconu & Mihaela Brinzea, 2016, "Integrated Marketing Communication Tools: Traditional vs. Modern," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 156-166, September.
• Evgeniya Tonkova, 2016, "Automated Marketing and the Need for Revising Traditional Practices," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 167-174, September.
• Antoniya Boykova, 2016, "Innovative Models for Generating Ideas in High-Tech Environment," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 175-184, September.
• Manuela Ivanova, 2016, "Identify of Information Asymmetry Practices in Bulgarian Goods Market," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 185-194, September.
• Amalia DUTU & Mihaela DIACONU & Olimpia OANCEA, 2016, "Cross-functional Working: Some Thoughts about the Third Market Orientation Component Implementation," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 195-204, September.
• Rita Cannas & Daniela Pettinao, 2016, "Exploring Tourists' Emotional Experiences within a UNESCO Geo-Park," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 205-214, September.
• Elena Lidia Melnic, 2016, "The Science of Customer Satisfaction in the Retail Banking System- A Critical Comparison between the Two International Indexes: Net Promoter Score (NPS) and American Customer Satisfaction Index (ACSI)," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 215-223, September.
• Sunday Adewale Olaleye, 2016, "Customer Vs. E-tailer: How Tablet Affects Mobile Commerce," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 224-235, September.
• Carmen Bălan, 2016, "Agro-Tourist Boarding Houses in Romania: Is Their Online Positioning Designed To Be Effective?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 247-258, September.
• Maria Colurcio & Stella Carè & Angela Caridà & Monia Melia, 2016, "Crowdsourcing: Looking for a Pattern," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 259-271, September.
• Fabrizio Baldassarre & Francesca Ricciardi & Raffaele Campo, 2016, "Business Process Management as a Strategy to Make Organizational Innovation," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 292-301, September.
• Ioana Sinziana Burcea, 2016, "To what Extent Does Gender Marketing Influence the Parental Purchase Decisions of Children’s Products, and how would these Customers React in a Genderless Informational World?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 302-314, September.
• Irina Iosub & Adelina Ivanov & Dan Smedescu, 2016, "Social-Media Platforms and Marketing of Higher Education Institutions," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 328-338, September.
• Irina Iosub & Adelina Ivanov & Dan Smedescu, 2016, "Characteristics and Development of Social Media as a Marketing Communications Tool," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 339-345, September.
• Andreea Pachițanu, 2016, "Social media instruments’ use and importance for the marketing communications mix - An exploratory analysis on companies' in Romania," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 346-353, September.
• Mihaela Constantinescu, 2016, "The Brand of an Athlete - Reconsidering Its Dimensions," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 354-363, September.
• Piotr Tarka, 2016, "Intuition or Marketing Research Information Usefulness in Business Organizations in the Light of Ordinal Regression Analysis," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 41-51, September.
• Daniela Ioniță & Lucian-Florin Onișor, 2016, "Crowdsourcing and Outsourcing: Friends or Foes?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 52-61, September.
• Stephan Kull & Philipp Hübner, 2016, "Why Do Consumers Use Technologies for Shopping in Omnichannel Environments? Examining a Special Relationship Between Consumers and Devices," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 62-69, September.
• Viktorija Grigaliūnaitė & Lina Pilelienė, 2016, "Making Brand Visible: Advertising Elements Influencing Visual Attention to the Brand," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 80-89, September.
• Lucian-Florin Onișor & Daniela Ioniță, 2016, "Crowdsourcing Platforms: Users’ Experience Exposed," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 9-22, September.
• Lina Pilelienė & Viktorija Grigaliūnaite, 2016, "Elaboration of the Model for the Assessment of Outdoor Advertising Effectiveness," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 90-99, September.
• Haile, Mekbib G. & Algieri, Bemardina & Kalkuhl, Matthias & Gebreselassie, Samuel, 2016, "Analysis of Price Shock Transmission: Case of the Wheat-Bread Market Value Chain in Ethiopia," 2016 Fifth International Conference, September 23-26, 2016, Addis Ababa, Ethiopia, African Association of Agricultural Economists (AAAE), number 246312, Sep, DOI: 10.22004/ag.econ.246312.
• Li, Tongzhe & Bernard, John & Johnston, Zachary & Messer, Kent & Kaiser, Harry, 2016, "Consumer Preferences Before and After a Food Safety Scare: An Experimental Analysis of the 2010 Egg Recall," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts, Agricultural and Applied Economics Association, number 235438, DOI: 10.22004/ag.econ.235438.
• Richards, Timothy & Hamilton, Stephen, 2016, "Retail Market Power in a Shopping Basket Model of Supermarket Competition," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts, Agricultural and Applied Economics Association, number 235801, DOI: 10.22004/ag.econ.235801.
• Calderón García, Haydee & Kolbe, Diana, None, "Capacidades dinámicas en el proceso de internacionalización de las empresas de distribución de productos agroalimentarios," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, volume 16, issue 02, DOI: 10.22004/ag.econ.251967.
• Weinrich, Ramona & Spiller, Achim, None, "Can a Multi-Level Label do Better than a Binary Label for Animal Welfare? A PLS-Analysis of Consumer Satisfaction," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, volume 19, issue 3, pages 1-30, DOI: 10.22004/ag.econ.244646.
• Aborisade, Olumide & Carpio, Carlos E. & Mathews, Leah & Boonsaeng, Tullaya & Perrett, Allison & Descieux, Katie, , "Evaluating the Marketing Impact of a Regional Branding Program Using Contingent Valuation Methods: The Case of the Appalachian Grown™ Branding Program," 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas, Southern Agricultural Economics Association, number 230094, DOI: 10.22004/ag.econ.230094.
• Vega-Zamora, Manuela & Gutierrez-Salcedo, Maria & Torres-Ruiz, Francisco Jose, 2016, "Communication campaigns: effects of different messages on the willingness to purchase organic olive oil," Revista Espanola de Estudios Agrosociales y Pesqueros, Ministerio de Medio Ambiente, Rural y Marino (formerly Ministry of Agriculture), issue 244, pages 1-36, DOI: 10.22004/ag.econ.249673.
• Rafal Michalski & Jerzy Grobelny, 2016, "An eye tracking based examination of visual attention during pairwise comparisons of a digital product’s package," WORking papers in Management Science (WORMS), Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology, number WORMS/16/14, Dec, DOI: 10.1007/978-3-319-40250-5_41.
• Rafal Michalski & Jerzy Grobelny, 2016, "The effects of background color, shape and dimensionality on purchase intentions in a digital product presentation," WORking papers in Management Science (WORMS), Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology, number WORMS/16/15, Dec, DOI: 10.1007/978-3-319-40238-3_45.
• Victoria A. SEITZ & Nada M. ALDEBASI, 2016, "The Effectiveness Of Branded Mobile Apps On User’S Brand Attitudes And Purchase Intentions," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 17, pages 141-154, June.
• Iva BULJUBAÅ IĆ & Marija HAM & Ana PAP, 2016, "Factors Influencing The Implementation Of Unconventional Marketing In Cultural Institutions €“ Evidence From Croatia," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 63, issue 2, pages 247-272, July.
• Adrian Nicolae CAZACU, 2016, "Systemic Approach Of The Consumer Behavior," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 118-125, May.
• Pallabi Mishra, 2016, "Can Money Buy Convenience: A Study On Income As A Motivator Of Online Shopping?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 41-56, May.
• Roxana CIOCLOV & Remus Ionut NAGHI & Monica BOLDEA, 2016, "Complementarity Between The Functions And Instruments Of Internal Marketing And Human Resource Management," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 57-78, May.
• Marina OCHKOVSKAYA, 2016, "Bucharest As A City Brand: How To Attract Russian Tourists," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 7-24, May.
• Ioana Nicoleta Abrudan, 2016, "Influence Factors For Store Format Choice In The Apparel And Footwear Market," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 79-90, May.
• Sabina Madalina SOMACESCU & Catalin Mihail BARBU & Tudor NISTORESCU, 2016, "Investigating The Relationship Between Organizational Communication And Organizational Culture," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 91-100, May.
• Preethi PERERA & Nalin ABEYSEKERA & Dinesh SAMARASINGHE, 2016, "Potential Association Of Private University Branding Effots With Perceptions And Attitudes Of Prospective Students: A Study In Sri Lanka," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 164-179, November.
• Catalin Mihail BARBU, 2016, "Aligning The Brand Identity And Brand Image After Rebranding," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 180-187, November.
• Luminita Stefania BODEA & Cristian DUTU, 2016, "The Consequences Of Strategic Orientation Of The Firm On Business Performance," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 188-200, November.
• Satheeka Kavisekera & Nalin Abeysekera, 2016, "Effect Of Social Media Marketing On Brand Equity Of Online Companies," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 201-216, November.
• Oana BARBULESCU & Ioan Constantin ENACHE, 2016, "Influence Factors For Leasing Market Contracts," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 217-224, November.
• Hawa JALLOW & Omkar DASTANE, 2016, "Effect Of Sales Promotion Schemes On Purchase Quantity: A Study Of Malaysian Consumers," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 299-320, November.
• Abass, OlufemiAdebowale & Oyetayo Yeside Abiodun, 2016, "Service Quality Measurement And Demand For Insurance: An Empirical Study From Nigerian Insurance Industry," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 321-335, November.
• Szabolcs Prónay & Erzsébet Hetesi, 2016, "Symbolic consumption in the case of brand communities," Society and Economy, Akadémiai Kiadó, Hungary, volume 38, issue 1, pages 87-102, March.
• Zita Kelemen & Péter Nagy & Ildikó Kemény, 2016, "How to Transfer a Coupon-Based Event into a Hedonic Shopping Experience? Retail Branding Implications Based on the Glamour Shopping Days," Society and Economy, Akadémiai Kiadó, Hungary, volume 38, issue 2, pages 219-238, June.
• Edit Bányai, 2016, "The Integration of Social Media into Corporate Processes," Society and Economy, Akadémiai Kiadó, Hungary, volume 38, issue 2, pages 239-259, June.
• Silvia Muhcina & Andreea-Daniela Moraru, 2016, "Educational Marketing Challenges - Universities And Graduates' Employment. A Case Study," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 18, pages 1-2.
• LaurenÅ£iu Florentin Stoenică & Călin Petrică VegheÅŸ, 2016, "Determinants Of The Offer For Educational Services Of The Romanian Military Higher Education Institutions," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 18, pages 1-6.
• LaurenÅ£iu Florentin Stoenică & Călin Petrică VegheÅŸ, 2016, "Dimensions Of The Market Of Higher Education Institutions. The Military Higher Education System," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 18, pages 1-7.
• Gârdan Daniel Adrian & Cătoiu Iacob & Gârdan Iuliana Petronela, 2016, "Coordinates Of The Culture Consumption In Urban Environment," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 18, pages 1-10.
• LaurenÅ£iu Florentin Stoenică, 2016, "Dimensions Of Consumers' Satisfaction Regarding The Educational Services Provided By The Romanian Military Higher Education Institutions," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 18, pages 1-15.
• Irina RAICU & Mirela Cătălina TÃœRKEÚ, 2016, "An Opinion Mining And Sentiment Analysis Approach For Evaluating Customer Satisfaction In A Digital Banking Environment," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 18, pages 1-16.
• Ann Wallin & Amanda Spry, 2016, "The Role of Corporate Versus Product Brand Dominance in Brand Portfolio Overlap: A Pitch," Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, volume 15, issue 2, pages 434-439, June.
• Asma A. Qureshi, 2016, "Conceptualizing Schwartz Values in University Preference Decisions: A Pitch," Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, volume 15, issue 3, pages 612-617, September.
• Marta Makowska, 2016, "Kontrowersje zwiazane z reklamowaniem lekow. Analiza porównawcza Polski i Stanów Zjednoczonych /Controversial Advertising of Medicines. A Comparison between Poland and the United States," Annales. Ethics in Economic Life, University of Lodz, Faculty of Economics and Sociology, volume 19, issue 3, pages 155-168, September.
• Mark Armstrong, 2016, "Nonlinear Pricing," Annual Review of Economics, Annual Reviews, volume 8, issue 1, pages 583-614, October.
• Paula – Angela VIDRASCU, 2016, "Intellectual Capital, An Intangible Item Not Reflected In The Financial Statements Of The Organizational Structure," Internal Auditing and Risk Management, Athenaeum University of Bucharest, volume 42, issue 1, pages 169-177, June.
• Andreas C. Drichoutis & Stathis Klonaris & Georgia Papoutsi, 2016, "Do good things come in small packages? Willingness to pay for pomegranate wine and bottle size effects," Working Papers, Agricultural University of Athens, Department Of Agricultural Economics, number 2016-2.
• Sonja Brlecic Valcic & Dora Hodzic, 2016, "Brand Accounting In Function Of The Retention Of Business Value," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 25, issue 1, pages 127-144, june.
• Ivana Plazibat & Toni Susak & Tadija Saric, 2016, "Functionality Of Customer Loyalty Programmes In Retail," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 25, issue 1, pages 303-318, june.
• Laura Catalina Timiras, 2016, "Young People'S Preferences For Romanian Agro Alimentary Goods," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue Special I.
• Svitlana Strapchuk, 2016, "Pattern Formation Of Business Conditions In Domestic Market Of Crop Production," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 2, issue 4, DOI: 10.30525/2256-0742/2016-2-4-79-83.
• Kateryna Bekh, 2016, "A Company'S Marketing Mix In Terms Of Glocal Marketing," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 2, issue 5, DOI: 10.30525/2256-0742/2016-2-5-10-15.
• Raisa Bilovol & Alina Chaikina, 2016, "Improving Marketing Logistics Management Of Enterprises Of Agro-Industrial Complex," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 2, issue 5, DOI: 10.30525/2256-0742/2016-2-5-16-21.
• Tsvetelina Nedialkova-Shtereva, 2016, "Characteristic features in setting up the marketing mix, position and segments of the banking sector," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 103-119.
• Ioana-Nicoleta Abrudan, 2016, "Does Gender Really Affect Shopping Patterns?," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Adnan Ahmed Sheikh & Arfan Shahzad & Awanis Ku Ishak, 2016, "The Evolution Of E-Marketing In Business-To-Business (B2b) Environment And Its Impact On Firm Performance," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Rabia Rasheed & Maria Abdul Rahman & Syed Abid Ur Rahman, 2016, "Towards Understanding Financial Behavior Of Smes: Role Of Socio-Psychological Factors Of Owner-Manager," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Zoran Bogetić & Goran Petković & Dragan Stojković, 2016, "Evolucija, Redefinisanje I Perspektive Razvoja Koncepta Menadžmenta Kategorije Proizvoda," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 20, pages 7-26, March.
• Vlade Zarić & Dragana Kovačević & Vladimir Jovanović, 2016, "Direktni Marketing Poljoprivrednih Proizvoda U Republici Srbiji – Mogućnosti I Ograničenja (Direct Marketing Of The Serbian Agricultural Products - Drawbacks And Opportunities)," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 21, pages 59-76, June.
• Milorad Jovović & Bojana Femić-Radosavović & Nikola Mišnić & Ivana Jovović, 2016, "Exploring Customer Satisfaction Monitoring In Banking Services In Montenegro (Istraživanje Zadovoljstva Klijenata U Biznis Praksi Banaka U Crnoj Gori)," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 23, pages 19-34, December.
• Srđan Vajzović, 2016, "Evaluacija Skala Za Merenje Relacionih Normi U Kanalima Marketinga U Republici Srbiji (Evaluation Of Scales To Measure Relational Norms In Marketing Channels In The Republic Of Serbia)," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 23, pages 49-63, December.
• Saša Veljković & Djordje Kaličanin, 2016, "Improving Business Performance Through Brand Management Practice," Economic Annals, Faculty of Economics and Business, University of Belgrade, volume 61, issue 208, pages 137-168, January -.
• Dragan Stojković & Stipe Lovreta & Zoran Bogetić, 2016, "Multichannel Strategy – The Dominant Approach In Modern Retailing," Economic Annals, Faculty of Economics and Business, University of Belgrade, volume 61, issue 209, pages 105-128, April - J.
• Klopotan Igor & Vrhovec-Žohar Kristina & Mahič Edita, 2016, "Impact of Income on Customers' Loyalty: Are Customers with Higher Income more Loyal?," Business Systems Research, Sciendo, volume 7, issue 1, pages 81-88, March, DOI: 10.1515/bsrj-2016-0006.
• MUNTHIU Maria-Cristiana & CETINA Iuliana, 2016, "Understanding Students' Perception, Expectations And The Need Of Innovating Educational Services In The Digital Economy Context," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 68, issue 3, pages 103-113, December.
• FUCIU Mircea & GORSKI Hortensia & DUMITRESCU Luigi, 2016, "Online Social Networking Sites In Personal  And Professional Life - A Marketing Research," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 68, issue 3, pages 57-73, December.
• PENTESCU Alma & CETINÄ‚ Iuliana & ORZAN Gheorghe, 2016, "Are The Romanian Healthcare Services Competitive On The International Market?," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 68, issue 5, pages 139-148, December.
• DURALIA Oana, 2016, "Public Perception Of The Role Of Science And Innovation In Solving The Problems Experienced By Contemporary Economy," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 68, issue 5, pages 55-63, December.
• Michaela Jánská & Petra Olšová, 2016, "Influence of segmentation factors on leaflet distribution," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, volume 19, issue 1, pages 20-29, DOI: 10.1515/acta-2016-0007.
• Simona-Silvana, MARGINEAN, 2016, "Loyalty Programs: How To Measure Customer Loyalty?," Contemporary Economy Journal, Constantin Brancoveanu University, volume 1, issue 3, pages 128-136.
• Carmen, IORDACHE & Alexandrina, SÎRBU & Iuliana, CIOCHINA, 2016, "Coordinates Of Developing The Balneary Tourism," Management Strategies Journal, Constantin Brancoveanu University, volume 31, issue 1, pages 308-316.
• Alexandrina, SÎRBU & Carmen Maria, IORDACHE & Iuliana, CIOCHINA, 2016, "A Study On Organic Food Market Development In Romania," Management Strategies Journal, Constantin Brancoveanu University, volume 32, issue 2, pages 4-14.
• Amit Mittal, 2016, "The Influence Of Waiting Time Satisfaction On Customer Loyalty Towards Multi-Stage Services: Evidence From India," Management Strategies Journal, Constantin Brancoveanu University, volume 33, issue 3, pages 18-23.
• Elena, Enache & Cristian, Morozan, 2016, "Sensory Marketing Or Senses In A Sustainable Business," Management Strategies Journal, Constantin Brancoveanu University, volume 34, issue 4, pages 182-186.
• Roland Strausz, 2016, "A Theory of Crowdfunding - A Mechanism Design Approach with Demand Uncertainty and Moral Hazard," CESifo Working Paper Series, CESifo, number 6100.
• Constantin SASU & Marius Sorin DANGA, 2016, "Electoral Prescribers. Who Are They?," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 37, pages 305-313, December.
• Emanuela Maria AVRAM, 2016, "The Relationship Between The University Image And Students' Willingness To Recommend It," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 115-123, December.
• Ariadna Ioana JURAVLE (GAVRA) & Constantin SASU & Loredana TEREC-VLAD, 2016, "The Destination Image Of Bucovina Among Romanian Tourists," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 139-149, December.
• Andra-Ioana ANDRONICIUC, 2016, "Using Social Media In Political Campaigns. Evidence From Romania," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 10, pages 51-57, April.
• Raluca-Mihaela SANDU, 2016, "The New Rules Of Green Marketing- A Book Review," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 11, pages 417-419, July.
• Anca BUTNARIU & Dumitru FILIPEANU, 2016, "Does Csr Enhance Market Performance For Automotive Companies?," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 12, pages 431-441, December.
• Ion Gr. IONESCU, 2016, "Some Restructuring Measures Of The Marketing Process In A Corporate Firm," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 12, pages 459-464, December.
• Mihai-Cosmin FANARU, 2016, "Online Communication In The Bricolage Market," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 12, pages 519-525, December.
• Muhammad Fahid MUQADDAS & Ishtiaq AHMAD, 2016, "Determinants Of Brand Equity: An Empirical Study Of It Industry," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 12, pages 555-560, December.
• Francisca Cecilia Encinas Orozco & Judith Cavazos Arroyo, 2016, "Influencia del engagement académico en la lealtad de estudiantes de posgrado: un abordaje a través de un modelo de ecuaciones estructurales," Estudios Gerenciales, Universidad Icesi, volume 32, issue 140, pages 228-238.
• Izabelle Quezado & Ver�nica Pe�aloza & Marianela Denegri & Ellen Campos Sousa & Victoria Aym� Barreda Parra & Felipe Gerhard, 2016, "Personalidade de marca de cursos de psicologia: um estudo em cidades do Brasil, Peru e Chile," Estudios Gerenciales, Universidad Icesi, volume 32, issue 140, pages 239-249.
• Leonardo Ortegón Cortázar & Irma Chac�n P�ez & Ana C. Pinz�n Vargas & Sandra Patricia Rojas Berrio, 2016, "Alcance y gestión de la huella de carbono como elemento dinamizador del branding por parte de empresas que implementan estas prácticas ambientales en Colombia," Estudios Gerenciales, Universidad Icesi, volume 32, issue 140, pages 278-289.
• Juan Manuel González Sánchez & Luciana Carla Manfredi, 2016, "EMCEL, ¿cómo ejecutar una buena recuperación del servicio?," Estudios Gerenciales, Universidad Icesi, volume 32, issue 140, pages 290-294.
• Campo Elías López Rodríguez, 2016, "El gerente competitivo y su rol en las mipymes: una perspectiva desde el marketing," Revista Equidad y Desarrollo, Universidad de la Salle, issue 25, pages 209-224, DOI: 10.19052/ed.3726.
• Pedro Barrientos Felipa, 2016, "Macromarketing en el Perú: la estrategia de diversificación productiva," Revista Equidad y Desarrollo, Universidad de la Salle, issue 26, pages 145-169, DOI: 10.19052/ed.3761.
• Strausz, Roland, 2016, "A Theory of Crowdfunding - a mechanism design approach with demand uncertainty and moral hazard," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 11222, Apr.
• Bronnenberg, Bart & Dube, Jean-Pierre, 2016, "The Formation of Consumer Brand Preferences," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 11648, Nov.
• Magdaléna Samuhelová & Lucia Šimková, 2016, "Neuromarketing. Introduction. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 11, issue 1, pages 2-21.
• Anna Mazurkiewicz-Pizło & Wojciech Pizło, 2016, "Social Marketing – a Concept of Marketing Management," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 11, issue 1, pages 35-42.
• Sasho Belovski & Eva Caslavova, 2016, "Advertising Reshaped – New Trends Bring New Challenges. How to Cope with Them?," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 11, issue 2, pages 14-24.
• Martin Dolejší & Eva Jaderná & Jana Přikrylová, 2016, "Green solutions in the automotive industry as part of the corporate social responsibility," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 11, issue 2, pages 25-32.
• Nitin Gupta, 2016, "Measuring Consumer Acculturation – Discussion on a Prospective Approach," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 11, issue 2, pages 33-41.
• Anastasii Klimin & Dmitrii Tikhonov, 2016, "Perception of Offensive Advertising: Cross-Cultural Peculiarities," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 11, issue 2, pages 42-50.
• Marcus Diedrich, 2016, "Change Process in the Context of Corporate Communications: Stages for Exploiting the Potential of Social Media," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 11, issue 2, pages 6-13.
• Margarethe Überwimmer & Jovana Tomovic & Robert Füreder, 2016, "Training Concepts for Industrial Service Staff in an Intercultural Context," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 11, issue 3, pages 18-29.
• Dagmar Sieglova, 2016, "Strategy Variations in Roadside Outdoor Advertising: A Psycholinguistic Perspective of Czech, German and Bolivian Campaigns," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 11, issue 3, pages 2-17.
• Sanjay Kumar Rawat, 2016, "How Do Managers Work with Digital Communication Media in International Business Relationships? Focus Group Results of Managers’ Experiences of Digital Media Use for Relationship Building," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 11, issue 3, pages 30-41.
• Ellinor Torsein, 2016, "How Do Managers Work with Digital Communication Media in International Business Relationships? Focus Group Results of Managers’ Experiences of Digital Media Use for Relationship Building," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 11, issue 3, pages 42-49.
• Rupert Beinhauer & Hildegard Liebl, 2016, "Exorcising Dust – a Reflection on Cultural Differences in Understanding Ads," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 11, issue 3, pages 50-57.
• Christian Stadlmann & Magdalena Kass, 2016, "Governance of international distributors through incentive travel programmes: Insights from manufacturing enterprises," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 11, issue 4, pages 14-23.
• Jerome Dumetz & Eva Gáboríková, 2016, "The Czech and Slovak Republics: A cross-cultural comparison," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 11, issue 4, pages 2-13.
• Dana Vokounová, 2016, "Hierarchy of values of young people and their attitudes towards immigration," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 11, issue 4, pages 24-31.
• Vincent Karovič & Vincent Karovič & Peter Veselý & František Olšavský, 2016, "Marketing problems of subject called Ethical hacking," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 11, issue 4, pages 32-37.
• Radim Bačuvčík, 2016, "Typology of readers: qualitative and quantitative approach in book market segmentation," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 11, issue 4, pages 38-51.
• Asmaa Bassam El MANSOURY, 2016, "Relationship between Social Network Credibility and Online Purchase Intention for Automobile Market in Egypt," Journal of Social and Administrative Sciences, EconSciences Journals, volume 3, issue 2, pages 119-127, June.
• Asmaa Bassam El MANSOURY, 2016, "A Proposed Conceptual Model for Online Car Purchase Intention," Journal of Social and Administrative Sciences, EconSciences Journals, volume 3, issue 3, pages 245-247, September.
• Gheorghe ORZAN & Otilia-Elena PLATON & Cristian Dragos STEFĂNESCU & Mihai ORZAN, 2016, "Conceptual Model Regarding The Influence Of Social Media Marketing Communication On Brand Trust, Brand Affect And Brand Loyalty," ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH, Faculty of Economic Cybernetics, Statistics and Informatics, volume 50, issue 1, pages 141-156.
• Adrian MICU & Angela Eliza MICU & Kamer AIVAZ & Alexandru CAPATINA, 2016, "The Genetic Approach Of Marketing Research," ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH, Faculty of Economic Cybernetics, Statistics and Informatics, volume 50, issue 3, pages 229-246.
• Александър Екимов, 2016, "Сегментация На Потребителите С Данни От Индустриални Панели," Almanac of PhD Students, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 11, issue 11 Year 2, pages 471-484.
• Стелиана Василева, 2016, "Концептуални Проблеми При Дефинирането На Ценността На Бранда," Almanac of PhD Students, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 12, issue 12 Year 2, pages 222-243.
• Атанаска Решеткова, 2016, "Плацебо Ефектите В Маркетинга И Потребителската Удовлетвореност," Almanac of PhD Students, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 12, issue 12 Year 2, pages 244-272.
• Пенка Горанова & Стелиана Василева, 2016, "Емпирично Изследване На Синергичния Ефект Между Елементите На Интегрираните Маркетингови Комуникации," Yearbook of D. A. Tsenov Academy of Economics, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 1, issue 1 Year 20, pages 93-134.
• Quack, Helmut, 2016, "KÖLSCH versus ALT: Erkenntnisse aus konsumentenpsychologischen Experimenten
  [KÖLSCH versus ALT: Learnings From Consumer Psychological Experiments]," Duesseldorf Working Papers in Applied Management and Economics, Duesseldorf University of Applied Sciences, number 34, Jul, DOI: 10.20385/2365-3361/2016.34.
• Harald Trabold & David W. Weaver, 2016, "Pay What You Want – Möglichkeiten und Grenzen eines alternativen Geschäftsmodells," Vierteljahrshefte zur Wirtschaftsforschung / Quarterly Journal of Economic Research, DIW Berlin, German Institute for Economic Research, volume 85, issue 2, pages 81-97, DOI: 10.3790/vjh.85.2.81.
• Darko Lacmanović, 2016, "Marketing perspectives in sustainable tourism Montenegro," Journal of Innovative Business and Management, DOBA Faculty, volume 8, issue 2.
• Emre Yıldırım & Yusuf Arslan & Merve Türkmen Barutçu, 2016, "The Role of Uncertainty Avoidance And Indulgence as Cultural Dimensions on Online Shopping Expenditure," Eurasian Business & Economics Journal, Eurasian Academy Of Sciences, volume 4, issue 4, pages 42-51, February, DOI: 10.17740/eas.econ.2016.V4-04.
• Vanhuele, Marc & Ataman, Berk & Pauwels, Koen & Srinivasan, Shuba, 2016, "Advertising’s Long-Term Impact on Brand Price Elasticity Across Brands and Categories," HEC Research Papers Series, HEC Paris, number 1153, May.
• Lee, Jaehoon & Shrum, L. J. & Yi, Youjae, 2016, "The Role of Cultural Communication Norms in Social Exclusion Effects," HEC Research Papers Series, HEC Paris, number 1163, Aug, revised 26 Nov 2016, DOI: 10.2139/ssrn.2817365.
• Yang, Yang & Gu, Yangjie & Galak, Jeff, 2016, "When It Could Have Been Worse, It Gets Better: How Favorable Uncertainty Resolution Slows Hedonic Adaptation," HEC Research Papers Series, HEC Paris, number 1171, Aug.
• Gentina, Elodie & Shrum, L. J. & Lowrey, Tina M., 2016, "Coping with Loneliness Through Materialism: Strategies Matter for Adolescent Development of Unethical Behaviors," HEC Research Papers Series, HEC Paris, number 1177, Apr, DOI: 10.2139/ssrn.2866806.
• Gentina, Elodie & Shrum, L. J. & Lowrey, Tina M. & Vitell, Scott J. & Rose, Gregory, 2018, "An Integrative Model of the Influence of Parental and Peer Support on Consumer Ethical Beliefs: The Mediating Role of Self-Esteem, Power, and Materialism," HEC Research Papers Series, HEC Paris, number 1291, Aug, DOI: 10.2139/ssrn.3235207.