Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2017

• Rachmat Kriyantono, 2017, "Consumers� Internal Meaning on Complementary Co-Branding Product by Using Osgood�s Theory of Semantic Differential," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr140, May.
• Setyani Dwi Lestari, 2017, "Environmental Uncertainty and Market Orientation on Business Performance with Innovation as an Intervening Variable: A Survey of Banking Industry in Indonesia," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr141, Apr.
• Kharina Dwinanda Putri, 2017, "Do Web Atmospherics Affect Purchase Intention? The Role of Color and Product Display," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr143, May.
• Tjokorda Gde Raka Sukawati, 2017, "Establishing Local Wisdom Values to Develop Sustainable Competitiveness Excellence," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr154, Jun.
• Nanik Hariyana, 2017, "FMCG Product Endorser Advertising Variable Affect the Purchase Decisions and Brand Loyalty in the Community in the Korwil Jember," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr156, Jun.
• Bunga Indah Bayunitri, 2017, "Analysis of The Effect of Digital Word of Mouth (WOM) Marketing To Customer Purchase Decision," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr157, Jul.
• Ayuningtyas Yuli Hapsari, 2017, "Digital Video as a Promotional Media and Brand Equity of a Product That has an Influence on Consumer Buying Interest (A Research of Social Media Active Users)," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr158, Jun.
• Raden Agoeng Bhimasta, 2017, "Exploring Consumer Decision-making Processes Regarding the Adoption of Mobile Payments: A Qualitative Study," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr159, Jun.
• Syaifurrizal Wijaya Putra, 2017, "The Influence of Brand Equity and Green Marketing on Consumer's Decision to Purchase Honda Beat Series in Surabaya," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr168, Dec.
• Raden Lestari Garnasih, 2017, "Strengthening Research Self-Efficacy and Research Productivity through Research Culture Implementation," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr171, Dec.
• Khusnul Khotimah, 2017, "Experiential Marketing to Increase Net Marketing Contribution Margin (NMCM) through Customer Value," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr173, Dec.
• Avichai Snir & Daniel Levy & Haipeng Allan Chen, 2017, "End of 9-endings, price recall, and price perceptions," Post-Print, HAL, number hal-02387743, Jun, DOI: 10.1016/j.econlet.2017.04.001.
• Daunfeldt, Sven-Olov & Rudholm, Niklas & Sporre, Hampus, 2017, "Effects of Brand-Fit Music on Consumer Behavior: A Field Experiment," HUI Working Papers, HUI Research, number 121, Mar.
• Lagin, Madelen & Daunfeldt, Sven-Olov & Rudholm, Niklas, 2017, "How does the use of in-store discount coupons affect retail revenues?," HUI Working Papers, HUI Research, number 127, Aug.
• Wæraas, Arild, 2017, "The external presentation of organizational identity orientation: A study of employment advertisement s 1975-2015," Working Paper Series, Norwegian University of Life Sciences, School of Economics and Business, number 07-2017, Dec.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2017, "Digital intelligence and digital marketing effectiveness," Holistic Marketing Management Journal, Holistic Marketing Management, volume 7, issue 1, pages 12-17, March.
• PURCAREA, Theodor, 2017, "CMO priorities in approaching consumer decision journey, and inspiration and influence in marketing," Holistic Marketing Management Journal, Holistic Marketing Management, volume 7, issue 1, pages 18-31, March.
• SOCA, Diana Anca, 2017, "Producers and consumers face to face with the technical advancements of the 3rd millennium," Holistic Marketing Management Journal, Holistic Marketing Management, volume 7, issue 1, pages 32-35, March.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2017, "Digital marketing challenged by delivering value in the flux business environment," Holistic Marketing Management Journal, Holistic Marketing Management, volume 7, issue 2, pages 07-13, June.
• PURCAREA, Theodor, 2017, "Marketing’s progress beyond its heritage functions: New Marketing, New CMO, and the Revenue Potential," Holistic Marketing Management Journal, Holistic Marketing Management, volume 7, issue 2, pages 18-28, June.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2017, "Building a Path toward Digital Marketing Maturity. The impact of digital marketing in healthcare," Holistic Marketing Management Journal, Holistic Marketing Management, volume 7, issue 3, pages 07-21, September.
• PURCAREA, Theodor, 2017, "Marketing’s Renaissance by Committing to Improve CX," Holistic Marketing Management Journal, Holistic Marketing Management, volume 7, issue 3, pages 30-47, September.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2017, "Digital Marketers at the Intersection of Digital Transformation with CX," Holistic Marketing Management Journal, Holistic Marketing Management, volume 7, issue 4, pages 20-26, December.
• PURCAREA, Theodor, 2017, "CMOs at the confluence of AI, CX, and Growth," Holistic Marketing Management Journal, Holistic Marketing Management, volume 7, issue 4, pages 37-48, December.
• Vyacheslav Naberukhin, 2017, "State of Accounting and Analytical Support for the Commercialization of Intellectual Property in Agricultural Sphere," Oblik i finansi, Institute of Accounting and Finance, issue 3, pages 46-51, September.
• Mariya Chik, 2017, "Legal and Regulatory Aspects of the Recognition and Accounting of Intangible Assets," Oblik i finansi, Institute of Accounting and Finance, issue 3, pages 59-65, September.
• Giorgia Nigri & Laura Michelini & Cecilia Grieco, 2017, "Social Impact And Online Communication In B-Corps," Global Journal of Business Research, The Institute for Business and Finance Research, volume 11, issue 3, pages 87-104.
• Suman Prosad Saha, 2017, "The Influence Of Manufacturer Attitude, Brand Strength And Profits On Distributors’ Overall Satisfaction: Evidence From Bangladesh," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 10, issue 1, pages 45-56.
• Dheeraj Sharma & Shaheen Borna & Jennifer P. Bott, 2017, "Consumers’ Expectations Of Sales Events: How Satisfied Are Consumer With Shopping During Sales Events?," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 10, issue 1, pages 57-68.
• Miguel Angel Olivares Urbina & Enrique Corona Sandoval & María Fernanda Gutiérrez Velarde, 2017, "Strategy And Longevity In Business: Hotel Avenida, Cancun, Mexico Case Study," Review of Business and Finance Studies, The Institute for Business and Finance Research, volume 8, issue 1, pages 67-77.
• Cristóbal Fernández Robin & Diego Yáñez Martínez & Paulina Santander Astorga & Jorge Cea Valencia & Ricardo Mery Medel, 2017, "Craft Beer Consumer Behavior, Comportamiento Del Consumidor De Cerveza Artesanal," Revista Global de Negocios, The Institute for Business and Finance Research, volume 5, issue 1, pages 17-23.
• Rosario Cruz Solís & Juan Carlos Mandujano Contreras & María Fernanda Ramos Alegría & Concepción Reyes de la Cruz, 2017, "Market Research To Determine The Feasibility Of Implementing An English Language Teaching School In Villahermosa, Tabasco, Estudio De Mercado Para Determinar La Factibilidad De Implementar Una Escuela Para La Enseñanza Del Idioma Inglés En Villahermo," Revista Global de Negocios, The Institute for Business and Finance Research, volume 5, issue 1, pages 65-77.
• Berenice Luna Ponce & Jose Luis Martinez Flores & Patricia Cano-Olivos & Alejandra Aldrette-Malacara, 2017, "Conceptual Model For The Allocation Of Shelf Space In Small And Medium Enterprises, Modelo Conceptual Para La Asignacion De Espacios En Anaquel A Mipymes," Revista Global de Negocios, The Institute for Business and Finance Research, volume 5, issue 3, pages 85-97.
• Eduardo Montoya Reyes & Carolina Trejo Alba & Hildelisa Karina Landeros Lorenzana & Ma Teresa Perez Llerenas & Gloria Azucena Torres de Leon & Alonso Hernández Guitron, 2017, "City Branding Assessment Indexes, An Urban Sustainability Parameter, Indices De Valoracion De La Marca Ciudad, Un Parametro De Sustentabilidad Urbana," Revista Global de Negocios, The Institute for Business and Finance Research, volume 5, issue 4, pages 45-56.
• Jose Julio Carpio Mendoza, 2017, "Innovation In Shopping Centers And Its Impact On Regional Development , La Innovacion En Los Centros Comerciales Y Su Impacto En El Desarrollo Regional," Revista Global de Negocios, The Institute for Business and Finance Research, volume 5, issue 8, pages 51-61.
• Martha Ofelia Lobo Rodriguez & Carlos Alberto Flores Sanchez & Isaac Cruz Estrada & Jorge Quiroz Felix, 2017, "Use Of Information And Communication Technologies In Tourism: Evidence From Playas De Rosarito, Mexico, El Uso De Las Tecnologias De Informacion Y Comunicacion En El Turismo: Evidencia Desde Playas De Rosarito, Mexico," Revista Global de Negocios, The Institute for Business and Finance Research, volume 5, issue 8, pages 63-73.
• Robert DRAGOMIR & Mihai ANDRONIE, 2017, "Strategies in digital marketing," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 4, issue 1, pages 127-135, November.
• Manuela EPURE & Rocsana BUCEA-MANEA-TONIS, 2017, "Branding and Leadership in the context of Circular Economy," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 4, issue 1, pages 163-172, November.
• Natalia MANEA, 2017, "Ways to Improve the Quality of Higher Education by Studying Perceptions of the Teachers," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 4, issue 1, pages 252-257, November.
• MANEA Natalia & PURCARU Mihaela, 2017, "Mapping Educational Marketing," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 4, issue 1, pages 258-262, November.
• Mihai ANDRONIE & Mariana IATAGAN, 2017, "New methods to analyze online consumer behaviour," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 4, issue 1, pages 34-41, October.
• Revilla-Camacho, María-Ángeles & Cossío-Silva, Francisco-José & Palacios-Florencio, Beatriz, 2017, "Corporate Responsibility Under The Ecsi Model: An Application In The Hotel Sector Capital," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 23, issue 1, pages 23-32.
• Miranda, Francisco Javier & Chamorro-Mera, Antonio & Rubio, Sergio, 2017, "Academic Entrepreneurship In Spanish Universities: An Analysis Of The Determinants Of Entrepreneurial Intention," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 23, issue 2, pages 113-122.
• Díez Uli, Leyre & Velicia Martín, Félix & Rondán Cataluña, Francisco Javier, 2017, "Analysis Of Efficiency Of Own And Franchised Units In The Spanish Franchise System," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 23, issue 3, pages 165-172.
• Pham Thi Minh Ly & Le Tuan Loc, 2017, "The Relationship between Brand Experience, Brand Personality and Customer Loyalty," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 16, issue 2, pages 109-126, December.
• Katarina Durdenic, 2017, "Crowdfunding - Croatian legal perspective and comparison to other sources of financing," Public Sector Economics, Institute of Public Finance, volume 41, issue 2, pages 259-287, DOI: 10.3326/pse.41.2.5.
• Oscar Claveria, 2017, "“What really matters is the economic performance: Positioning tourist destinations by means of perceptual maps," IREA Working Papers, University of Barcelona, Research Institute of Applied Economics, number 201713, Jun, revised Jun 2017.
• Paolo Popoli (ed.), 2017, "Advancing Insights on Brand Management," Books, IntechOpen, number 4686, ISBN: ARRAY(0x8716eb60), January-J, DOI: 10.5772/66566.
• Bocoum, Fadima & Grimm, Michael & Hartwig, Renate & Zongo, Nathalie, 2017, "Nudging Households to Take Up Health Insurance: Evidence from a Randomized Experiment in Burkina Faso," IZA Discussion Papers, IZA Network @ LISER, number 10744, Apr.
• Dr. Monika Garg, 2017, "Implication of Efficient Market Hypothesis for Investment Decisions," Journal of Commerce and Trade, Society for Advanced Management Studies, volume 12, issue 2, pages 135-141, October.
• A. Seetharaman & Indu Niranjan & A.S. Saravanan & Dinakaran Balaji, 2017, "A Study of the Moderate Growth of Online Retailing (Ecommerce) In the UAE," Journal of Developing Areas, Tennessee State University, College of Business, volume 51, issue 4, pages 397-412, October-D.
• Shui-Lien Chen & June-Hong Chen & Shiou Chi Chang, 2017, "Understanding the Antecedents of Individuals Intention of Using Cloud Services," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, volume 13, issue 2, pages 139-166, August.
• Hsiu-Hua Chang, 2017, "Consumer Socially Sustainable Consumption: The Perspective toward Corporate Social Responsibility, Perceived Value, and Brand Loyalty," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, volume 13, issue 2, pages 167-191, August.
• Wen-Kuo Chen & Dong-Shang Chang & Chun-Cheng Chen, 2017, "The Role of Utilitarian and Hedonic Values on Users' Continued Usage and Purchase Intention in a Social Commerce Environment," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, volume 13, issue 2, pages 193-220, August.
• Truong Hoang Anh Tho & Chih-Hung Wang & Ya-Yun Tang, 2017, "Exploring the Effect of TV Sponsorship on Sponsor Brand Commitment in an Emerging Economy," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, volume 13, issue 2, pages 221-239, August.
• Magdalena DANILET & Olesia MIHAI & Anca Maria CLIPA, 2017, "EU's metaphorical representation in the Moldovan economic press," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, volume 9, issue 2, pages 97-111, August.
• Silvio John Camilleri & Denise Ellul, 2017, "Younger Customers' Outlooks when Selecting and Changing a Financial Services Provider: The Case of Maltese Students," International Journal of Financial Research, International Journal of Financial Research, Sciedu Press, volume 8, issue 2, pages 51-63, April, DOI: 10.5430/ijfr.v8n2p51.
• Cătălin-Ioan CLIPA & Magdalena DANILEȚ & Anca-Maria CLIPA, 2017, "Country Of Origin Effect And Perception Of Romanian Consumers," Junior Scientific Researcher, SC Research Publishing SRL, volume 3, issue 1, pages 19-29, May.
• Dimitrios Belias & George Aspridis & Labros Sdrolias & Efstathios Velissariou & Dimitrios Kyriakou & Athanasios Koustelios & Labros Vasiliadis, 2017, "The use of social media as a tool for acquiring knowledge and collaborative environment in Tourism - The Case of Greece," Tourism Research Institute, Journal of Tourism Research, volume 16, issue 1, pages 106-116, June.
• Eleonora Patacchini & Edoardo Rainone, 2017, "Social Ties and the Demand for Financial Services," Journal of Financial Services Research, Springer;Western Finance Association, volume 52, issue 1, pages 35-88, October, DOI: 10.1007/s10693-017-0279-0.
• Nicole Jonker & Mirjam Plooij & Johan Verburg, 2017, "Did a Public Campaign Influence Debit Card Usage? Evidence from the Netherlands," Journal of Financial Services Research, Springer;Western Finance Association, volume 52, issue 1, pages 89-121, October, DOI: 10.1007/s10693-017-0281-6.
• Dirk F. Gerritsen & Saskia van Rheenen, 2017, "The value of winning: endorsement returns in individual sports," Marketing Letters, Springer, volume 28, issue 3, pages 371-384, September, DOI: 10.1007/s11002-017-9422-9.
• Amin Sayedi & Jeffrey D. Shulman, 2017, "Strategic compliments in sales," Quantitative Marketing and Economics (QME), Springer, volume 15, issue 1, pages 57-84, March, DOI: 10.1007/s11129-016-9177-2.
• Stephan Seiler & Song Yao, 2017, "The impact of advertising along the conversion funnel," Quantitative Marketing and Economics (QME), Springer, volume 15, issue 3, pages 241-278, September, DOI: 10.1007/s11129-017-9184-y.
• Ron N. Borkovsky, 2017, "The timing of version releases: A dynamic duopoly model," Quantitative Marketing and Economics (QME), Springer, volume 15, issue 3, pages 187-239, September, DOI: 10.1007/s11129-017-9186-9.
• Ryosuke Igari & Takahiro Hoshino, 2017, "Bayesian Data Combination Approach for Repeated Durations under Unobserved Missing Indicators: Application to Interpurchase-Timing in Marketing," Keio-IES Discussion Paper Series, Institute for Economics Studies, Keio University, number 2017-015, Apr.
• Gheorghe Ciobota, 2017, "Internal Communication Marketing Role Within Organization," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 9, issue 2, pages 6-9, June.
• Mirela Catalina Turkes, 2017, "Factors Affecting Internet Users: A Comparative Investigation between Romania and Turkey," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 3, issue 2, pages 110-115, June.
• Mirela Catalina Turkes & Alexandru Olariu & Mirela Matache, 2017, "Patient Satisfaction Perceived in the Emergency Department: A Quantitative Study in a State Hospital in Romania," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 3, issue 3, pages 112-117, September.
• Mirela Catalina Türkes, 2017, "Cluster Analysis of Total Assets Provided By Banks from Four Continents," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 3, issue 4, pages 24-28, December.
• Blaženka Knežević & Mia Delić, 2017, "Young Consumers’ Perception of Problems and Usefulness of Mobile Shopping Applications," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., volume 5, issue 1, pages 43-58.
• Marzanna Katarzyna Witek-Hajduk & Anna Napiórkowska, 2017, "A Framework of Retailer-Manufacturer Cooperation and Coopetition: Consumer Durable Goods Retailers’ Case Studies," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., volume 5, issue 1, pages 59-76.
• Grażyna Śmigielska & Magdalena Stefańska, 2017, "Innovative Positioning as a Marketing Tool of Retailers on the Food Market," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., volume 5, issue 1, pages 77-90.
• Małgorzata Bartosik-Purgat & Barbara Jankowska, 2017, "The Use of Social Networking Sites in Job Related Activities: A Cross-cultural Comparison," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., volume 5, issue 2, pages 177-193.
• Angga Pandu Wijaya, 2017, "Role of Experience in Customer Self-Congruity to Maintaining Loyalty: A Study on Fashion Store," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., volume 5, issue 3, pages 189-198.
• Babatunde Akanji, 2017, "A Case Analysis on the Adequacy of Work-Life Balance Practices in UK Small- and Medium-Sized Enterprises," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., volume 5, issue 3, pages 199-213.
• Agárdi, Irma & Berezvai, Zombor & Alt, Mónika-Anetta, 2017, "A nemzetközi diverzifikáció, az innováció és a teljesítmény kapcsolata az európai élelmiszer-kiskereskedelemben
  [International diversification and the innovation activity and performance of leading fast-moving consumer goods retailers]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), volume 0, issue 7, pages 805-822, DOI: 10.18414/KSZ.2017.7-8.805.
• Tao-Hung LIN, 2017, "Service innovation, perceived values, and post-purchase behavior," Turkish Economic Review, KSP Journals, volume 4, issue 3, pages 301-307, September.
• Tao-Hung LIN, 2017, "Service innovation, experience marketing, and post-purchase behavior: The case of Team working in a direct marketing organization," Journal of Social and Administrative Sciences, KSP Journals, volume 4, issue 3, pages 273-282, September.
• Sarah Magnotta, 2017, "A Conceptual Framework of A Customer’s Perception of Retail Salesperson Opportunism," International Journal of Business and Social Research, LAR Center Press, volume 7, issue 11, pages 1-8, November.
• Stephen Banahene, 2017, "The Impact of Brand Personality and Students’ Self-Concept on Brand Engagement," International Journal of Business and Social Research, LAR Center Press, volume 7, issue 8, pages 12-25, August.
• Malgorzata Bartosik-Purgat & Oxana Filipchuk & Michael B. Hinner, 2017, "Communication and Consumer Activities of Social Networking Sites Users: Cases from Germany, Poland and Russia," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 15, issue 4 (Winter, pages 341-363, DOI: 10.26493/1854-6935.15.341-363.
• Sarah Magnotta, 2017, "A Conceptual Framework of A Customer’s Perception of Retail Salesperson Opportunism," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, volume 7, issue 11, pages 1-8, November.
• Stephen Banahene, 2017, "The Impact of Brand Personality and Students’ Self-Concept on Brand Engagement," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, volume 7, issue 8, pages 12-25, August.
• Ermakov Yuri & Ermakova Mariya Y., 2017, "Marketing Orientation Activity Of The Modern Russian University," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 1, February.
• Ermakov Yuri & Starobinskaya Nadegda M., 2017, "Creative Advertising: The Concept, Strategy Implementation," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 1, February.
• Pogorilyak B.I., 2017, "Prerequisites For The Implementation Of The Frame Model In Marketing Planning," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 2, June.
• Ermakov Yuri & Kirillov Anatoly, 2017, "Partisan Marketing: Essence, Concepts And Features," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 2, June.
• Andreev S.N. & Dolgova M.V. & Yevseyeva J., 2017, "Desk Research Of The Market Of Components For Industrial Products," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 3, November.
• Cerf, Moran & Garcia-Garcia, Manuel (ed.), 2017, "Consumer Neuroscience," MIT Press Books, The MIT Press, number 0262036592, edition 1, ISBN: ARRAY(0x7c3b5e90), December.
• Jorge Vera & Andrea Trujillo, 2017, "Searching most influential variables to brand loyalty measurements: An exploratory study," Contaduría y Administración, Accounting and Management, volume 62, issue 2, pages 28-29, Abril-Jun.
• Rogelio Puente Díaz & Judith Cavazos Arroyo, 2017, "Material values: A study of some antecedents and consequences," Contaduría y Administración, Accounting and Management, volume 62, issue 4, pages 1214-1227, Octubre-D.
• Judith A. Chevalier & Yaniv Dover & Dina Mayzlin, 2017, "Channels of Impact: User Reviews when Quality is Dynamic and Managers Respond," NBER Working Papers, National Bureau of Economic Research, Inc, number 23299, Mar.
• Stefano DellaVigna & Matthew Gentzkow, 2017, "Uniform Pricing in US Retail Chains," NBER Working Papers, National Bureau of Economic Research, Inc, number 23996, Nov.
• Yulia Nedelcheva, 2017, "Modern Urbanization And Its Impact On The Marketing Of Real Estates," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 5, issue 1, pages 57-65.
• Savica Dimitrieska & Aleksandra Stankovska & Kyriakos Iliou, 2017, "Contemporary Ways To Promote A New Product," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 5, issue 2, pages 51-60.
• Savica Dimitrieska & Aleksandra Stankovska & Tanja Efremova, 2017, "The Application Of Decision Rules When Buying A Middle-Class Automobile," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 13, issue 1, pages 181-190.
• T. Tony Ke & Baojun Jiang & Monic Sun, 2017, "Peer-to-Peer Markets with Bilateral Ratings," Working Papers, NET Institute, number 17-01, Sep.
• Popov Oleksandr & Serdyukov Konstantin, 2017, "Estimation of structural organization of corporate relations at forming of corporation development strategy," Technology audit and production reserves, 4(36) 2017, Socionet;Technology audit and production reserves, volume 4, issue 5(36), pages 44-49.
• Solodova Olga & Golubyonkova Olena, 2017, "Research of factors that influence the trademark policy of an enterprise," Technology audit and production reserves, 6(38) 2017, Socionet;Technology audit and production reserves, volume 6, issue 4(38), pages 34-39.
• Lisun Yanina, 2017, "Investigation of relationship marketing in the franchising activity of trade companies," Technology audit and production reserves, 5(37) 2017, Socionet;Technology audit and production reserves, volume 5, issue 4(37), pages 13-19.
• Dligach Andrii, 2017, "Development of marketing strategies in system-reflexive marketing," Technology audit and production reserves, 5(37) 2017, Socionet;Technology audit and production reserves, volume 5, issue 4(37), pages 34-40.
• Venkatesh, Alladi & Crockett, David & Cross, Samantha & Chen, Steven, 2017, "Ethnography for Marketing and Consumer Research," Foundations and Trends(R) in Marketing, now publishers, volume 10, issue 2, pages 61-151, January, DOI: 10.1561/1700000043.
• Torelli, Carlos J. & Rodas, Maria A. & Stoner, Jennifer L., 2017, "The Cultural Meaning of Brands," Foundations and Trends(R) in Marketing, now publishers, volume 10, issue 3, pages 153-214, May, DOI: 10.1561/1700000048.
• Foutz, Natasha Zhang, 2017, "Entertainment Marketing," Foundations and Trends(R) in Marketing, now publishers, volume 10, issue 4, pages 215-333, October, DOI: 10.1561/1700000049.
• Mahdavi, Mojtaba & Olsen, Tava Lennon, 2017, "Designing Effective Supply Chains in Strategic Alignment with Demand Characteristics and Market Requirements," Foundations and Trends(R) in Technology, Information and Operations Management, now publishers, volume 10, issue 2, pages 89-208, June, DOI: 10.1561/0200000049.
• Hristo Katrandjiev & Antonia Delistavrou & Irene Tilikidou, 2017, "Understanding Ethical Consumption: Types and Antecedents," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 612-633, December.
• Krum Alexandrov, 2017, "Marketing – 115," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 5-12, February.
• Nikolay Shterev & Dariel Ignatov, 2017, "Marketing Organization of Services," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 104-112, October.
• Roşca Vlad I., 2017, "Hitting the Post: A Statistical Analysis on Declining Attendance Figures in the Romanian Liga 1 Football Championship (2014/2015)," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 02, June.
• Perju-Mitran Alexandra, 2017, "Professional and Unprofessional Use of Social Media Differences in Modelling Social Media Marketing Message Reactions," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 04, December.
• Michal Stoklasa, 2017, "Consumer Ethnocentrism of Moravian-Silesian Region: Comparison of CETSCALE Research 2013/17," Working Papers, Silesian University, School of Business Administration, number 0037, Jan.
• Veronika Braciníková & Kateřina Matušínská, 2017, "Marketing Approach in Financial Services Area," Working Papers, Silesian University, School of Business Administration, number 0039, Apr.
• Radka Bauerová & Martin Klepek, 2017, "The Theoretical Framework for the Application of the TAM in Online Grocery Shopping," Working Papers, Silesian University, School of Business Administration, number 0044, Aug.
• Martin Klepek, 2017, "Faktory zákaznické angažovanosti ke značkám v prostředí sociálních sítí v ČR," Working Papers, Silesian University, School of Business Administration, number 0046, Nov.
• Balogh Peter & Nagy Richard, 2017, "A Case Study Of An Alternate Source Of Protein: What Do The Consumers Think About Entomophagy?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 731-737, July.
• Anca Constantinescu-Dobra & Madalina-Alexandra Cotiu, 2017, "Difeferences In Candidates Information Needs When Choosing The Faculty To Attend In The Technical Field," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 779-788, July.
• Ioana Ancuta Iancu, 2017, "Online Trading Platforms. A Situation Analysis Of 2016," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 789-795, July.
• Ghassan Shakhshir, 2017, "The Effect Of Merchandising On Food Products In The Romanian Retail Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 841-852, July.
• Claudia Stoian (Bobalca) & Magdalena Danilet, 2017, "Customer Satisfaction And Trust - Are They Related With Buying Frequency And The Length Of The Relation?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 853-860, July.
• Ariana Emanuela Tal, 2017, "The Impact Of Social Media On The Relationship Between Businesses And Customers," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 861-868, July.
• Oana Tugulea & Claudia Stoian (Bobalca), 2017, "Is Income Correlated To Assessment Of Credibility Dimensions Of Commercial Websites?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 869-876, July.
• Anca Constantinescu-Dobra & Veronica Maier, 2017, "Student Segmentation For Online Dentistry," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 388-396, December.
• Rahim A. Ganiyu, 2017, "Customer Satisfaction And Loyalty: A Study Of Interrelationships And Effects In Nigerian Domestic Airline Industry," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, volume 2, issue 1, pages 7-20, March.
• Joseph Edewor Agbadudu & Simon Ayo Adekunle, 2017, "Distribution Channel Intensity Among Table Water Producers In Nigeria," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, volume 2, issue 2, pages 56-66, September.
• Bosul Yoo & Sotaro Katsumata & Takeyasu Ichikohji, 2017, "The Impact of Customer Orientation on Quantity and Quality of User-Generated Content: A Multi-Country Case Study of Mobile Applications," Discussion Papers in Economics and Business, Osaka University, Graduate School of Economics, number 17-12, May.
• Noriko Fujita, 2017, "Omission bias under risks and Japanese companies stagnation in emerging markets: Managers f information gaps between head office and local office," Discussion Papers in Economics and Business, Osaka University, Graduate School of Economics, number 17-24, Jul.
• David Fielding & Stephen Knowles & Kirsten Robertson, 2017, "When does it matter how you ask? Cross-subject heterogeneity in framing effects in a charitable donation experiment," Working Papers, University of Otago, Department of Economics, number 1701, Jan, revised Jan 2017.
• Aivaz Kamer Ainur & Jugănaru Mariana & Jugănaru Ion Dănut, 2017, "Analyzing Seasonality and Forecasting the Number of Tourists’ Overnight Stays in Constanta Municipality," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 265-270, June.
• Iancu Eugenia, 2017, "Website - Tool of Marketing Strategy?," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 302-306, June.
• Jugănaru Mariana & Jugănaru Ion Dănut & Aivaz Kamer Ainur, 2017, "Analyzing the Concentration of Overnight Stays in Constanta City, over the Period 2010-2016," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 307-312, June.
• Muhcina Silvia & Popovici Veronica, 2017, "Few Marketing Tools to Communicate and Promote the Vaccination Campaigns," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 330-335, June.
• NeacÈ™u Nicoleta Andreea & Madar Anca, 2017, "The Importance of Promoting a Rural Touristic Destination: The Case of RacoÅŸ Village," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 340-344, June.
• Iancu Eugenia & Colomeischi Tudor, 2017, "Macroeconomic Diagnosis and Prediction Through Software," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 222-225, December.
• Băltescu CodruÈ›a Adina, 2017, "The Travel Agency Website – Factor for Business Success," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 371-375, December.
• Dinu Gabriel & Dinu Loredana, 2017, "The Attitude of Service Consumers Regarding Tourist Advertising in Mountain Banat," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 393-397, December.
• Dinu Loredana & Dinu Gabriel, 2017, "Tourism Promotion - Primary Element in Mountain Banat," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 398-401, December.
• Muhcină Silvia, 2017, "The Public Urban Transport and The Tourism Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 430-434, December.
• Blanca García Henche, 2017, "Turismo experiencial. Los mercados de abastos de Madrid: nuevos espacios turísticos para el ocio y el turismo de experiencias," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1701, Jan, revised Jan 2017.
• Cristina Calvo Porral & Jean-Pierre Lévy-Mangin, 2017, "Examining the influence of products’ quality perception in specialty retailing," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1703, Feb, revised Feb 2017.
• Sylviane Leca Cedolin, 2017, "El branding made in Spain: la marca España en la internacionalización de las marcas de calzado y moda," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1706, Mar, revised Mar 2017.
• César Sahelices Pinto & Ana Lanero Carrizo & José Luis Vázquez Burguete, 2017, "RSC y el comportamiento del consumidor en el sector textil: sus efectos sobre el proceso de decisión de compra," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1707, Nov, revised Nov 2017.

2016

• Vieira, Kelmara Mendes & de Oliveira, Marta Olivia Rovedder & Kunkel, Franciele Inês Reis, 2016, "The Credit Card Use and Debt: Is there a trade-off between compulsive buying and ill-being perception?," Journal of Behavioral and Experimental Finance, Elsevier, volume 10, issue C, pages 75-87, DOI: 10.1016/j.jbef.2016.03.001.
• Daglish, Toby, 2016, "Consumer governance in electricity markets," Energy Economics, Elsevier, volume 56, issue C, pages 326-337, DOI: 10.1016/j.eneco.2016.03.018.
• Chehab, Adham & Liu, Jeanny & Xiao, Yibo, 2016, "More on intangibles: Do stockholders benefit from brand values?," Global Finance Journal, Elsevier, volume 30, issue C, pages 1-9, DOI: 10.1016/j.gfj.2015.12.001.
• Kind, Hans Jarle & Nilssen, Tore & Sørgard, Lars, 2016, "Inter-firm price coordination in a two-sided market," International Journal of Industrial Organization, Elsevier, volume 44, issue C, pages 101-112, DOI: 10.1016/j.ijindorg.2015.10.010.
• Richards, Timothy J. & Liaukonyte, Jura & Streletskaya, Nadia A., 2016, "Personalized pricing and price fairness," International Journal of Industrial Organization, Elsevier, volume 44, issue C, pages 138-153, DOI: 10.1016/j.ijindorg.2015.11.004.
• Perrone, Helena, 2016, "Consumers' quality choices during demand peaks," International Journal of Industrial Organization, Elsevier, volume 44, issue C, pages 154-162, DOI: 10.1016/j.ijindorg.2015.11.002.
• Ruiz-Aliseda, Francisco, 2016, "When do switching costs make markets more or less competitive?," International Journal of Industrial Organization, Elsevier, volume 47, issue C, pages 121-151, DOI: 10.1016/j.ijindorg.2016.04.002.
• Grolleau, Gilles & Ibanez, Lisette & Lavoie, Nathalie, 2016, "Cause-related marketing of products with a negative externality," Journal of Business Research, Elsevier, volume 69, issue 10, pages 4321-4330, DOI: 10.1016/j.jbusres.2016.04.006.
• Pinger, Pia & Ruhmer-Krell, Isabel & Schumacher, Heiner, 2016, "The compromise effect in action: Lessons from a restaurant's menu," Journal of Economic Behavior & Organization, Elsevier, volume 128, issue C, pages 14-34, DOI: 10.1016/j.jebo.2016.04.017.
• Alonso, Ricardo & Câmara, Odilon, 2016, "Bayesian persuasion with heterogeneous priors," Journal of Economic Theory, Elsevier, volume 165, issue C, pages 672-706, DOI: 10.1016/j.jet.2016.07.006.
• Busch, Gesa & Spiller, Achim, 2016, "Farmer share and fair distribution in food chains from a consumer’s perspective," Journal of Economic Psychology, Elsevier, volume 55, issue C, pages 149-158, DOI: 10.1016/j.joep.2016.03.007.
• Gerpott, Torsten J. & Schneider, Christina, 2016, "Buying behaviors when similar products are available under pay-what-you-want and posted price conditions: Field-experimental evidence," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, volume 65, issue C, pages 135-145, DOI: 10.1016/j.socec.2016.07.003.
• Alderighi, Marco & Bianchi, Carluccio & Lorenzini, Eleonora, 2016, "The impact of local food specialities on the decision to (re)visit a tourist destination: Market-expanding or business-stealing?," Tourism Management, Elsevier, volume 57, issue C, pages 323-333, DOI: 10.1016/j.tourman.2016.06.016.
• Inci VARINLI & Nur BASYAZICIOGLU, 2016, "Facebook’ta Pazarlama Uygulamalarina Yonelik Tuketici Tutumlarinin Path Analizi Ile Incelenmesi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 16, issue 1, pages 109-119, DOI: 10.21121/eab.2016119957.
• Tugba KILICER & Elif BOYRAZ & Adem TUZEMEN, 2016, "Kadin, Erkek, Ya Da? Hediye Satin Alma Davranisinda Cinsiyet Kimligi Rolunun Etkisi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 16, issue 1, pages 121-133, DOI: 10.21121/eab.2016119958.
• Yener GIRISKEN & Caner GIRAY, 2016, "Vodafone’un Marka Kisiligi: BesIktas Taraftari, Rakip Takim Taraftarlari ve Takim Tutmayanlarin Algilarindaki Fark Uzerine Bir Arastirma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 16, issue 1, pages 65-78, DOI: 10.21121/eab.2016119954.
• Nilay ASKIN & Ilayda IPEK, 2016, "Marka Askinin Marka Deneyimi ile Marka Sadakati Arasindaki Iliskiye Aracilik Etkisi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 16, issue 1, pages 79-94, DOI: 10.21121/eab.2016116585.
• Carlos Pateiro-Rodriguez & Carlos Javier Prado-Domínguez & Jesus M. Garcia-Iglesias & Jose M. Barreiro-Viñan, 2016, "Editorial statement: Switching costs in the European postal service. Are there any solutions?," European Journal of Government and Economics, Europa Grande, volume 5, issue 2, pages 104-119, December.
• Alonso, Ricardo & Câmara, Odilon, 2016, "Bayesian persuasion with heterogeneous priors," LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library, number 67950, Sep.
• Iveta Simberova & Eliska Rekova, 2016, "Phenomenon of “Born Globals†in the internationalization of small and medium-sized enterprises in the Czech Republic," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 120-129.
• Hisham Ali SHATNAWI & Hamdi Jaber AL-BARAKAT, 2016, "Factors of Attracting Customers in Jordanian Consumer Markets: A Case Study of Amman Markets," Expert Journal of Business and Management, Sprint Investify, volume 4, issue 2, pages 94-104.
• Nuri WULANDARI, 2016, "Brand Experience in Banking Industry: Direct and Indirect Relationship to Loyalty," Expert Journal of Marketing, Sprint Investify, volume 4, issue 1, pages 1-9.
• Sabrina ELBACHIR & Abderrahmane CHENINI, 2016, "The Emotional States of the Consumer in Stores: The PA (Pleasure-Arousal) Adapted to the Algerian Context," Expert Journal of Marketing, Sprint Investify, volume 4, issue 1, pages 10-19.
• Naufal BACHRI & Abdul RAHMAN LUBIS & NURDASILA & M. Shabri ABD. MAJID, 2016, "Credibility and Consumer Behavior of Islamic Bank in Indonesia: A Literature Review," Expert Journal of Marketing, Sprint Investify, volume 4, issue 1, pages 20-23.
• Brano Markic & Sanja Bijaksic & Arnela Bevanda, 2016, "Customer Intelligence Analytics on Social Networks," Expert Journal of Marketing, Sprint Investify, volume 4, issue 1, pages 24-30.
• M.Dharma Tuah Putra NASUTION & Yossie ROSSANTY & Prana Ugiana GIO, 2016, "Does Religious Commitment Matter in the Relationship Between Brand Personality and Purchase Intention on Halal Brand? Evidence from Consumers in Indonesia," Expert Journal of Marketing, Sprint Investify, volume 4, issue 2, pages 31-38.
• Fatos UKAJ, 2016, "Development and Creation of Competitive Advantages in the Function of Marketing Services in Financial Institutions," Expert Journal of Marketing, Sprint Investify, volume 4, issue 2, pages 39-45.
• Isaac TWENEBOAH-KODUAH & Charles ADUSEI & Charles TENKORANG, 2016, "Sales Territory Management and Distributor Performance in the Telecommunications Industry in Ghana," Expert Journal of Marketing, Sprint Investify, volume 4, issue 2, pages 46-59.
• Myriam ERTZ & Fabien DURIF & Manon ARCAND, 2016, "Business in the hands of consumers: A scale for measuring online resale motivations," Expert Journal of Marketing, Sprint Investify, volume 4, issue 2, pages 60-76.
• Simona VINEREAN, 2016, "Branding Strategies for Social Media Marketing," Expert Journal of Marketing, Sprint Investify, volume 4, issue 2, pages 77-83.
• Giacomo Fiorani & Alessio Cavicchi & Elisabetta Croci Angelini, 2016, "Prospettive strategiche per il Made in Italy agroalimentare: un?analisi esplorativa del mercato delle macchine professionali da caff? espresso secondo le 5 forze competitive di Porter," Economia agro-alimentare, FrancoAngeli Editore, volume 18, issue 1, pages 53-71.
• Furrer, Olivier & Sudharshan, Devanathan & Tsiotsou, Rodoula H. & Liu, Ben S., 2016, "A framework for innovative service design," FSES Working Papers, Faculty of Economics and Social Sciences, University of Freiburg/Fribourg Switzerland, number 476, Oct.
• Mekbib Haile & Mekbib Haile & Mekbib Haile & Matthias Kalkuhl & Bernardina Algieri & Samuel Gebreselassié, 2016, "Analysis of Price Shock Transmission: Case of the Wheat-Bread Market Value Chain in Ethiopia," FOODSECURE Working papers, LEI Wageningen UR, number 50, May.
• Wioleta Kucharska, 2016, "Consumer Social Network Brand Identification And Personal Branding. How Do Social Network Users Choose Among Brand Sites?," GUT FME Working Paper Series A, Faculty of Management and Economics, Gdansk University of Technology, number 39, Oct.
• Alessandro Gandolfo, 2016, "Le banche di fronte alla sfida del social banking," Public Finance Research Papers, Istituto di Economia e Finanza, DSGE, Sapienza University of Rome, number 27, Nov.
• Soetevent, Adriaan R. & Bruzikas, Tadas, 2016, "Risk and Loss Aversion, Price Uncertainty and the Implications for Consumer Search," Research Report, University of Groningen, Research Institute SOM (Systems, Organisations and Management), number 16015-EEF.
• Bee Li Yeo, 2016, "Assessing Customer Emotion Product Relationship and Customer Retention Towards Halal Cosmetic Products ," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr113, Dec.
• Burton A. Aggabao, 2016, "Service Quality of Hotels in Abu Dhabi, UAE," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr114, Dec.
• Sudjatno , 2016, "The Relationship Between Strategic Management, Employee Engagement on Customer Satisfaction and Customer Loyalty (Newest Empirical Approach 2013-2015): A Conceptual Model ," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr120, Dec.
• Nur Afifah, 2016, "The Influence of Beauty Vlogger's Content on the Purchase Intentions of Local Brands in Indonesia," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr232, Dec.
• Gilles Grolleau & Lisette Ibanez & Nathalie Lavoie, 2016, "Cause-related marketing of products with a negative externality," Post-Print, HAL, number hal-01376451, DOI: 10.1016/j.jbusres.2016.04.006.
• Gilles Grolleau & Lisette L. Ibanez & Nathalie Lavoie, 2016, "Cause-related marketing of products with a negative externality," Working Papers, HAL, number hal-02795406.
• Wei Yan & Youwei Li & Ying Wu & Mark Palmer, 2016, "A Rising E-Channel Tide Lifts All Boats? The Impact of Manufacturer Multichannel Encroachment on Traditional Selling and Leasing," Discrete Dynamics in Nature and Society, Hindawi, volume 2016, pages 1-18, June, DOI: 10.1155/2016/2898021.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2016, "Engineering the Digital Transformation of Marketing," Holistic Marketing Management Journal, Holistic Marketing Management, volume 6, issue 2, pages 06-14, June.
• PURCAREA, Theodor, 2016, "New Challenges for B2B Marketers," Holistic Marketing Management Journal, Holistic Marketing Management, volume 6, issue 2, pages 15-23, June.
• SOCA, Diana, 2016, "Relational Marketing in the New Service Economy," Holistic Marketing Management Journal, Holistic Marketing Management, volume 6, issue 2, pages 24-28, June.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2016, "Digital marketing capabilities in today's evolving digital world," Holistic Marketing Management Journal, Holistic Marketing Management, volume 6, issue 3, pages 07-16, September.