Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2018

• Hector Gerardo Toledo Rosillo & Violena Hubenova Nencheva, 2018, "Contemporary Marketing Practices in Mexico," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 239-249, June.
• Luiela Magdalena Csorba, 2018, "Dietary Supplements Consumer Protection in a Global Market," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 549-565, December.
• Mihaela Mihaylova, 2018, "Direct Marketing and its Associated Approaches," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 107-113, April.
• Lukáš Kakalejč & Jozef Bucko & Paulo A. A. Resende & Martina Ferencova, 2018, "Multichannel Marketing Attribution Using Markov Chains," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, volume 7, issue 1, pages 49-60, February.
• Avinash Pawar, 2018, "Study on Employer Branding in IT Companies: The Indian Scenario," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, volume 7, issue 3, pages 162-171, September.
• Perju-Mitran Alexandra, 2018, "Level of Education Influences in Modelling Social Media Marketing Message Reactions," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 01-2.
• Perju-Mitran Alexandra, 2018, "Level of Education Influences in Modelling Social Media Marketing Message Reactions," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 01, March.
• Adéla Chromčáková & Halina Starzyczná, 2018, "Řízení vztahů se zákazníky CRM," Working Papers, Silesian University, School of Business Administration, number 0047, Mar.
• Michal Stoklasa & Eva Pitrunová, 2018, "Past and Future Research Trends of Regional Brands with Accent to Technology," Working Papers, Silesian University, School of Business Administration, number 0051, Jul.
• Radka Kubalová & Martin Klepek, 2018, "Aplikace behaviorální ekonomie v marketingovém mixu," Working Papers, Silesian University, School of Business Administration, number 0058, Sep.
• Nela Steliac & Dumitru Steliac, 2018, "Who Destroys Our Spiritual Christmas?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 132-141, July.
• Olimpia Ban & Luminita Seres, 2018, "Positioning The Offer Of Four Stars Hotel From Felix Spa Between Balneo And Wellness Tourism," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 15-24, July.
• Corneliu Bente, 2018, "Customer Satisfatction With Bank Services," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 155-161, July.
• Ana Valentina Ruse & Maria Adelina Cristea & Victor-George Constantinescu, 2018, "Too Much Drug Advertising? A Qualitative Perspective Of Romanian Pharmaceutical Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 479-486, July.
• Claudiu CHIRIAC & Gheorghe HURDUZEU & Andreea-Alexandra CHIRIAC (ROSCA) & Ioana-Coralia ZAVERA, 2018, "Mobile Payments And Emerging Technologies," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 129-139, December.
• Claudiu Chiriac & Gheorghe Hurduzeu & Andreea-Alexandra Chiriac (Rosca) & Ioana-Coralia Zavera, 2018, "Mobile Payments And Major Shifts In Consumer Behaviour," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, volume 3, issue 1, pages 76-83, March.
• Timothy J Richards & Celine Bonnet & Zohra Bouamra-Mechemache, 2018, "Complementarity and bargaining power," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, volume 45, issue 3, pages 297-331.
• Jugănaru Mariana, 2018, "A Method for Shaping the Tourism Profile of the EU Countries According to the Structure of Tourist Expenditures in 2016," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 177-181, July.
• Stanciu Anca Cristina & Condrea Elena, 2018, "The Quality of Luxury versus the Luxury of Quality," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 260-263, July.
• Dinu Gabriel & Dinu Loredana, 2018, "The Influence of Social Groups on Consumer Behavior Online in the Resita City Population," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 289-292, July.
• Jugănaru Ion DănuÈ›, 2018, "Using the Factor Analysis Method to Shape the Tourist Profile of Several European Countries by the Age Group of Tourists," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 303-308, July.
• Jugănaru Ion DănuÈ›, 2018, "Analysis on the Distribution of Resident Tourists from 29 European Countries, by Age Groups, in 2016, using the Factor Analysis Method," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 309-314, July.
• Jugănaru Mariana, 2018, "Comparative Study on the Distribution of the Categories of Expenditures Made by Resident Tourists in the EU Countries in 2016," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 315-319, July.
• Merlă Vladimir, 2018, "A Decade of Active Political Marketing on Social Media," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 326-330, July.
• Merlă Vladimir, 2018, "Political Marketing’s Influence on Intra-Party Democracy," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 331-335, July.
• Negoiță Olivia Doina & Purcărea Anca Alexandra & Popescu Mirona Ana-Maria, 2018, "Predictors of Companies Preferences for Adopting a Proposed Marketing Strategy," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 348-352, July.
• Negoiță Olivia Doina & Purcărea Anca Alexandra & Popescu Mirona Ana-Maria, 2018, "A Model for Relational Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 353-357, July.
• Popovici Veronica & Muhcină Silvia & Popovici Alina Lavinia, 2018, "Traditional versus Online Marketing for B2B Organizations: Where the Line Blurs," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 382-387, July.
• Zaif Alexandra & Alina Elena Cerchia, 2018, "The Influence of Brand Awareness and Other Dimensions of Brand Equity in Consumer`s Behaviour: The „Affordable Luxury†Strategy," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 422-427, July.
• Vladimir Merlă, 2018, "Political Parties in the Global Context," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 162-166, December.
• Băltescu CodruÈ›a Adina & BoÈ™cor Dana, 2018, "M-Devices` Use For Purchasing Tourism Products by the Young Generation," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 194-198, December.
• Iancu Eugenia & Burciu Aurel, 2018, "The Evolution of International Electronic Business," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 27-31, December.
• Manolică Adriana & Roman Teodora & Cojocaru Francesca, 2018, "Green by Choice: Is Becoming a Vegetarian a Green Statement?," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 483-488, December.
• Sorescu Florin, 2018, "Current Trends in Shipping and Port Marketing Research," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 53-58, December.
• Nuria Puente Dominguez, 2018, "Análisis de la calidad de la experiencia en e-food a través de los test de usabilidad," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1801, Mar, revised Mar 2018.
• Claes Fornell & Paul Damien & Marcin Kacperczyk & Michel Wedel, 2018, "Does Aggregate Buyer Satisfaction affect Household Consumption Growth?," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1802, Jun, revised Jun 2018.
• Consejo Editorial Colección DOCFRADIS, 2018, "Editorial - Publicación del DOCFRADIS número 50," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1802a, Jun, revised Jun 2018.
• Carmen Berne Manero & María Gómez Campillo & Mercedes Marzo Navarro, 2018, "El proceso de compra de las reservas turísticas online. Variables implicadas y revisión de los modelos de medida," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1804, Jul, revised Jul 2018.
• Susana Sanz Velasco & Carmen García García & Jesús Rodríguez Barroso & Estefanía Morales Crespo, 2018, "Efecto de la personalidad de tienda y el género del consumidor sobre la lealtad hacia las tiendas," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1806, Oct, revised Oct 2018.
• Ramírez-Hurtado, José M. & Quattrociocchi, Bernardino, 2018, "Multi-Sectoral Analysis of Strategic Groups in Franchising: A Study in Italy || Análisis multisectorial de grupos estratégicos en franquicias: un estudio en Italia," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, volume 25, issue 1, pages 318-334, Junio.
• Ho Dinh Phi & Long Phan Thanh & Bang Nguyen Viet, 2018, "Effects of service quality on customer satisfaction and customer loyalty: A case of 4- and 5-star hotels in Ho Chi Minh City, Vietnam," Business and Economic Horizons (BEH), Prague Development Center, volume 14, issue 3, pages 437-450, June, DOI: 10.15208/beh.2018.32.
• Sonthaya Sampaothong, 2018, "Brand loyalty for domestic and global brands: A case of Thai fast-moving consumer goods," Business and Economic Horizons (BEH), Prague Development Center, volume 14, issue 3, pages 615-625, June, DOI: 10.15208/beh.2018.43.
• Dominik Gutt, 2018, "In the Eye of the Beholder? Empirically Decomposing Different Economic Implications of the Online Rating Variance," Working Papers Dissertations, Paderborn University, Faculty of Business Administration and Economics, number 40, Dec.
• Dominik Gutt & Philipp Herrmann & Mohammad S. Rahman, 2018, "Crowd-Driven Competitive Intelligence: Understanding the Relationship Between Local Market Competition and Online Rating Distributions," Working Papers Dissertations, Paderborn University, Faculty of Business Administration and Economics, number 41, Dec.
• Jürgen Neumann & Dominik Gutt & Dennis Kundisch, 2018, "A Homeowner’s Guide to Airbnb: Theory and Empirical Evidence for Optimal Pricing Conditional on Online Ratings," Working Papers Dissertations, Paderborn University, Faculty of Business Administration and Economics, number 43, Dec.
• Jürgen Neumann & Dominik Gutt & Dennis Kundisch, 2018, "The Traveling Reviewer Problem – Exploring the Relationship between Offline Locations and Online Rating Behavior," Working Papers Dissertations, Paderborn University, Faculty of Business Administration and Economics, number 44, Dec.
• Karol Flisikowski & Wioleta Kucharska, 2018, "The condition of economies. Do most valuable global brands matter?," Equilibrium. Quarterly Journal of Economics and Economic Policy, Institute of Economic Research, volume 13, issue 2, pages 251-264, June, DOI: 10.24136/eq.2018.013.
• Eva Tomaskova & Lucie Kanovska & Josef Bednar, 2018, "Synergy of interfunctional cooperation and services in companies producing electrical equipment and electronic components in the Czech Republic: pilot study," Oeconomia Copernicana, Institute of Economic Research, volume 9, issue 3, pages 441-459, September, DOI: 10.24136/oc.2018.022.
• Wojciech Idzikowski & Igor Perechuda, 2018, "Agile approach in a transforming organization, a descriptive study of chosen Polish companies with rapid revenue growth," Oeconomia Copernicana, Institute of Economic Research, volume 9, issue 3, pages 461-475, September, DOI: 10.24136/oc.2018.023.
• Danuta Szwajca, 2018, "Relationship between corporate image and corporate reputation in Polish banking sector," Oeconomia Copernicana, Institute of Economic Research, volume 9, issue 3, pages 493-509, September, DOI: 10.24136/oc.2018.025.
• Elżbieta Karaś, 2018, "The Online Consumers’ Recommendations," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 18, issue 1, pages 103-112.
• Szilárd Székely & Adriana Benedek & Lucian-Ionel Cioca, 2018, "Quality Supplier Response to Industrial Procurement Behaviour on the South East European Metal Distribution Market," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 18, issue 1, pages 239-248.
• Codruţa Dura, 2018, "Completely Randomized Design of a Marketing Experiment," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 18, issue 1, pages 67-76.
• Anca Jarmila Guţă, 2018, "The Importance of Value Analysis in Establishment of Market Performances of a Product," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 18, issue 1, pages 85-94.
• Cristian Ilioni, 2018, "Management System in Performance Sport," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 18, issue 1, pages 95-102.
• Gul'nara Chernobaeva & Zhanna Nurmaganbetova, 2018, "Маркетинговое Сопровождение Социальных Проектов На Рынке Услуг Физической Культуры И Спорта
  [Marketing Support of Social Projects in the Market of Physical Education and Sports]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 4, issue 9, pages 2020-2024, September, DOI: 10.22178/pos.38-4.
• Kekezi, Ana, 2018, "Cool media approach to enhance domestic tourism in developing countries. (Albania)," MPRA Paper, University Library of Munich, Germany, number 121331, May.
• Ali, Mazhar & Ahmed, Masood, 2018, "Determinants of students’ loyalty to university: A service-based approach," MPRA Paper, University Library of Munich, Germany, number 84352, Feb.
• Morone, Andrea & Nemore, Francesco & Schirone, Dario Antonio, 2018, "Sales impact of servicescape's rational stimuli: a natural experiment," MPRA Paper, University Library of Munich, Germany, number 85042, Mar.
• Morone, Andrea & Nemore, Francesco & Schirone, Dario Antonio, 2018, "Sales impact of servicescape's emotional and rational stimuli: a survey study," MPRA Paper, University Library of Munich, Germany, number 85043, Mar.
• Radu, Emilia, 2018, "Influența surselor de informare asupra comportamentului consumatorului
  [Influence of online information sources on consumer’s behaviour]," MPRA Paper, University Library of Munich, Germany, number 86858, May.
• Goslar, Alex, 2018, "Marketing Chapter 3," MPRA Paper, University Library of Munich, Germany, number 87080, Mar, revised 20 Apr 2018.
• Farid, Dania Shakaib & Ali, Mazhar, 2018, "Effects of Personality on Impulsive Buying Behavior: Evidence from a Developing Country," MPRA Paper, University Library of Munich, Germany, number 87401, May.
• Fotiadis, Anestis, 2018, "Modelling wedding marketing strategies: An fsQCA Analysis," MPRA Paper, University Library of Munich, Germany, number 88249, May.
• Duanmu, Jing-Lin & Bu, Maoliang & Pittman, Russell, 2018, "Does Market Competition Dampen Environmental Performance? Evidence from China," MPRA Paper, University Library of Munich, Germany, number 88378, Apr.
• Mensah, Ishmael & Dei Mensah, Rebecca, 2018, "Effects of Service Quality and Customer Satisfaction on Repurchase Intention in Restaurants on University of Cape Coast Campus," MPRA Paper, University Library of Munich, Germany, number 88449, May.
• Balakrishnan, VN & Mohamad Khan, Jamal Khan, 2018, "Influential Factors of Competitive Advantage Progression on SME Third-Party Logistics in Selangor Malaysia," MPRA Paper, University Library of Munich, Germany, number 89091, Jul.
• Khalid, Muneeba & Siddiqui, Dr.Danish Ahmed, 2018, "Impact of celebrity endorsement on consumer buying behavior towards beauty soap in Karachi city," MPRA Paper, University Library of Munich, Germany, number 89161, Aug, revised 17 Sep 2018.
• Yuksekbilgili, Zeki, 2018, "Sport eFANgelism Demographics," MPRA Paper, University Library of Munich, Germany, number 91249.
• Ahsina, Khalifa & Ettahir, Noura & Moussalih, Abdellah, 2018, "Le city branding comme moteur de développement pour le Maroc ? Cas de la ville de Dakhla
  [City branding as a development engine for Morocco? Case of the city of Dakhla]," MPRA Paper, University Library of Munich, Germany, number 91260, Jan, revised 26 Mar 2018.
• Soomro, Yasir Ali, 2018, "Does subliminal advertisement affect consumer behavior? An exploratory comparative analysis between marketing and non-marketing professionals," MPRA Paper, University Library of Munich, Germany, number 92124, Apr.
• Amin, Mat & Hamdan, Hamdan & Yani, Ahmad, 2018, "Pengaruh Kualitas Layanan, Kebijakan Harga Dan Promosi Terhadap Keputusan Konsumen Serta Dampaknya Pada Kepuasan Konsumen
  [The Effect Of Service Quality, Price And Promotion Policy On Consumer Decisions And Its Impact On Customer Satisfaction]," MPRA Paper, University Library of Munich, Germany, number 92158, Dec.
• Jaelani, Ali Musthohir & Juhari, Juhari, 2018, "Pengaruh Atribut Produk, Promosi Dan Kesadaran Merek Terhadap Keputusan Pembelian Sepeda Motor Honda Pcx
  [The Effect Of Product, Promotion, And Brand Awareness Attractions On Honda Pcx Motorcycle Decisions]," MPRA Paper, University Library of Munich, Germany, number 92161, Dec.
• Sugito, Sugito & Lubis, Arlina Nurbaity & Rini, Endang Sulistya & Absah, Yeni, 2018, "Influence of reference group indicators to the image of modern retail (case in Indonesia)," MPRA Paper, University Library of Munich, Germany, number 92356, Sep.
• Syahputra, S, 2018, "Impact Of Sales Management Control Strategy On Sales Perfomance In Life Insurance Sector," MPRA Paper, University Library of Munich, Germany, number 92764.
• Pelau, Corina & Ene, Irina, 2018, "Consumers’ perception on human-like artificial intelligence devices," MPRA Paper, University Library of Munich, Germany, number 94617.
• Alam Kazmi, Syed Hasnain & Zaman, Syed Imran & Wahab, Abdul & Yan, Kou, 2018, "Rise of Digital Media to Triumph Brand Loyalty," MPRA Paper, University Library of Munich, Germany, number 96033, Aug.
• Christou, Evangelos & Chatzigeorgiou, Chryssoula & Simeli, Ioanna, 2018, "Destination branding and visitor loyalty: The case of agrotourism," MPRA Paper, University Library of Munich, Germany, number 98791, Oct.
• Antoniadis, Konstantinos & Grougiou, Vasiliki & Zafiropoulos, Kostas & Vrana, Vasiliki & Theocharidis, Anastasios Ioannis, 2018, "The use of Facebook and Twitter by DMOs in Europe," MPRA Paper, University Library of Munich, Germany, number 98936, Oct.
• Soulidou, Afroditi K. & Karavasilis, George I. & Vrana, Vasiliki G. & Kehris, Evangelos C. & Theocharidis, Anastasios-Ioannis T. & Azaria, Alberto H., 2018, "Factors affecting hotel selection: Greek customers' perception," MPRA Paper, University Library of Munich, Germany, number 98937, Oct.
• Papageorgiou, Panagiotis & Papagianni, Efthimia, 2018, "Cultural diplomacy and its contribution to management of tourism destination image and identity," MPRA Paper, University Library of Munich, Germany, number 99031, Oct, revised 07 Feb 2020.
• Vitouladiti, Ourania & Ntaka, Alexandra & Sarantakou, Efthymia, 2018, "Evaluating Athens as a city-break destination: A marketing management approach in tourism and travel," MPRA Paper, University Library of Munich, Germany, number 99033, Oct.
• Dimitiradis, Efstathios D. & Kamenidou, Irene & Mamalis, Spyridon & Bara, Evangelia - Zoi, 2018, "The mediating effect of environmental policy on the relationship between satisfaction and loyalty in the hotel industry," MPRA Paper, University Library of Munich, Germany, number 99409, Oct.
• Otakar Nemec & Zuzana Wroblowska, 2018, "Requirements for applicants for the position of “product manager” in the USA," ACTA VSFS, University of Finance and Administration, volume 12, issue 2, pages 125-139.
• Květa Olšanová & Gina Gook & Marija Zlatić, 2018, "Influence of Luxury Companies' Corporate Social Responsibility Activities on Consumer Purchase Intention: Development of a Theoretical Framework," Central European Business Review, Prague University of Economics and Business, volume 2018, issue 3, pages 1-25, DOI: 10.18267/j.cebr.200.
• Dina Lončarić & Marina Perišić Prodan & Lidija Bagarić, 2018, "The Relationship Between Tourism Experience Co-Creation, Life Satisfaction and Behavioural Intentions," Central European Business Review, Prague University of Economics and Business, volume 2018, issue 4, pages 1-14, DOI: 10.18267/j.cebr.203.
• Katarzyna Żyminkowska, 2018, "Hedonic and Utilitarian Drivers of Customer Engagement," Central European Business Review, Prague University of Economics and Business, volume 2018, issue 4, pages 15-33, DOI: 10.18267/j.cebr.204.
• Ladislav Tyll & Mohit Srivastava & Florián Brezina, 2018, "An Overview of German Centers of Corporate Dominance and Motives for Corporate Headquarters Relocation," Central European Business Review, Prague University of Economics and Business, volume 2018, issue 4, pages 61-79, DOI: 10.18267/j.cebr.206.
• TANASE, George Cosmin, 2018, "Artificial Intelligence: Optimizing the Experience of Digital Marketing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 9, issue 1, pages 24-28, March.
• PURCAREA, Theodor, 2018, "Conversational Commerce, New Marketing Tactics, CX, Loyalty and Emotions," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 9, issue 1, pages 30-39, March.
• TANASE, George Cosmin, 2018, "Responding to Customer Behaviour in Real Time: From Campaign Management to Marketing Automation," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 9, issue 2, pages 25-29, June.
• PURCAREA, Theodor, 2018, "Retail digital marketing strategies," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 9, issue 2, pages 30-40, June.
• TANASE, George Cosmin, 2018, "Retail Therapy as a Behavioral Act of the Modern Consumer," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 9, issue 3, pages 29-33, September.
• PURCAREA, Theodor, 2018, "The Future of Retail Impacted by the Smart Phygital Era," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 9, issue 3, pages 34-46, September.
• TANASE, George Cosmin, 2018, "The Visual Design Influence on Customer Perceptions of Online Assortments," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 9, issue 4, pages 26-30, December.
• PURCAREA, Theodor, 2018, "Driving Competitive Advantage for Supply Chains by Delivering Relevant and Personal Customer Engagement," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 9, issue 4, pages 31-44, December.
• Srðan Šapiæ & Milan Kociæ & Jovana Filipoviæ, 2018, "Brand and consumer characteristics as drivers of behaviour towards global and local brands," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, volume 36, issue 2, pages 619-645.
• Md. Shariful Alam Khandakar & Md. Rakib Uddin Bhuiyan & Humaira Siddika, 2018, "Customers’ Expectation towards Online Marketing: A Study on Some Economic Zone in Bangladesh," American Journal of Trade and Policy, Asian Business Consortium, volume 5, issue 1, pages 7-14.
• Rojan Gümüş, 2018, "Marketing Practices in Health Sector: A Literature Review," Bulletin of Economic Theory and Analysis, BETA Journals, volume 3, issue 4, pages 217-235.
• Ramazan Kurtoglu & Tugba Ozboluk, 2018, "An Investigation on University Students’ Emoji Usage and Their Attitudes Toward Brands Using Emoji," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 9, issue 3, pages 697-713.
• Mutlu Yuksel Avcilar & Banu Kulter Demirgunes & Gulhan Yenilmez, 2018, "The Effects of In-App Mobile Ads Types on The Attitude Towards and Acceptance of Ads," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 9, issue 4, pages 923-943.
• Bulent Ozsacmaci, 2018, "The Mediation Effect of Green Marketing Activities on Green Brand Awareness and Consumer Purchase Intention," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 9, issue 4, pages 945-960.
• Muhamad Subhan, 2018, "Strategi Pemasaran Syari’ah pada BMT Al-Amanah dalam Meningkatkan Modal dan Penyaluran Pembiayaan," EkBis: Jurnal Ekonomi dan Bisnis, UIN Sunan Kalijaga Yogyakarta, volume 2, issue 1, pages 96-113.
• Hafsa Waseem & Sobia Sultana, 2018, "The Role of Visual Merchandising in Impulse Buying Behavior: An exploration from the lens of young adult consumers," Sukkur IBA Journal of Management and Business, Sukkur IBA University, volume 5, issue 1, pages 85-99.
• Imran Mehboob Shaikh & Kamaruzaman Noordin & Ahmed Alsharief, 2018, "Factors Influencing Customers’ Acceptance Towards Diminishing Partnership Home Financing: A Study of Pakistan," Islamic Economic Studies, The Islamic Research and Training Institute (IRTI), volume 26, pages 63-86.
• Miriam Carrillo & Alicia Gonzalez-Sparks & Nestor U. Salcedo, 2018, "Social power of preadolescent children on influence in their mothers’ purchasing behavior Initial study in Peruvian toy stores," Journal of Economics, Finance and Administrative Science, Universidad ESAN, volume 23, issue 45, pages 150-166.
• Nuno Baptista & Nelson Matos, 2018, "Analysing Destination Image From A Consumer Behaviour Perspective," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 6, issue 3, pages 226-236.
• Nuno Antunes & Célia Ramos & Carlos Sousa, 2018, "Who Are The Tourists Sharing Content On Social Media? Behaviour And Characteristics," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 6, issue 3, pages 237-257.
• Pedro Palos-Sanchez & Jose Ramon Saura & Ana Reyes-Menendez & Ivonne Vásquez Esquivel, 2018, "Users Acceptance Of Location-Based Marketing Apps In Tourism Sector: An Exploratory Analysis," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 6, issue 3, pages 258-270.
• Joana Gonçalves & Manuela Guerreiro & Júlio Mendes & Luís Pereira, 2018, "Events Brand Personality: Insights From Music Festivals In Portugal," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 6, issue 3, pages 326-343.
• Mihaela Eleonora CONSTANTINESCU & Cristina BALACEANU & Valentina ZAHARIA & Gheorghe MARINESCU, 2018, "Marketing Between Big Data and Behavioral Sciences," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, volume 1, issue 1, pages 437-441, April.
• Mersid POTURAK & Merve TURKYILMAZ, 2018, "The Impact of eWOM in Social Media on Consumer Purchase Decisions: A Comparative Study between Romanian and Bosnian Consumers," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 3, issue 2, pages 138-160, December.
• Pavol KRAL & Katarina JANOSKOVA & Tomas KLIESTIK, 2018, "Key Determinants Of The Public Transport User’S Satisfaction," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, volume 2018, issue 31, pages 36-51, December.
• Ruxandra-Irina POPESCU & Razvan-Andrei CORBO? & Ovidiu-Iulian BUNEA, 2018, "Selling Cultural Organizations – A Case Study On Client’S Perception Of The Cultural Activity Of The Calea Victoriei Foundation," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, volume 2018, issue 31, pages 81-96, December.
• Gheorghe MINCULETE & Polixenia OLAR, 2018, "Functional Approaches to Scor Model in the Supply Chain Management Processes (Part I)," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 19, issue 2, pages 136-144, May, DOI: 10.24818/RMCI.2018.2.136.
• Radojko LUKIC, 2018, "The Analysis of the Operative Profit Margin of Trade Companies in Serbia," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 19, issue 5, pages 458-475, December, DOI: 10.24818/RMCI.2018.5.458.
• Chi-Lin Yang & Tsai-Yin Lin & Chien-Wei Chen & Min-Hsien Chiang, 2018, "Information and timing of new product preannouncement and firm value," Australian Journal of Management, Australian School of Business, volume 43, issue 1, pages 111-131, February, DOI: 10.1177/0312896217702202.
• Daniela Varvaruc & Mirela Stoican & Adina Camarda, 2018, "The importance of cross-border regions and trends in tourism development in the Danube-Cris-Mures-Tisa EuroregionSystems to manage the efficiency of public transport of people through indicators and r," Social-Economic Debates, Association for Entreprenorial Spirit Promotion, volume 7, issue 1, pages 1-10, April.
• Mirela Stoican & Daniela Varvaruc & Adina Camarda, 2018, "The Romanian rural tourism. Actuality and perspectives in the context of innovation economy," Social-Economic Debates, Association for Entreprenorial Spirit Promotion, volume 7, issue 2, pages 1-9, August.
• Ça?atan Ta?k?n & Dilek Ta?k?n & Ahmet Akif Karadamar & Onur Öztürk, 2018, "The Influence Of Trust On Social Commerce Intent Of Instagram Users," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 6408760, Jun.
• Ça?atan Ta?k?n & Dilek Ta?k?n, 2018, "Exploring The Influence Of Demographic Characteristics On The Satisfaction Of Call Center Customers," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 6408769, Jun.
• Supeecha Panichpathom & Yongyuth Suphotgamkul, 2018, "Using Importance-Performance Analysis (Ipa) To Evaluate Factors Affecting The Living In Elderly Condominium," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 6508956, Jul.
• Cheng-Feng Cheng & Yi-Ju Cheng, 2018, "Exploring adoption intention in 3D printing market based on asymmetric thinking in data analysis," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 6509009, Jul.
• M.L.Sawika Unahanandh & Teerayout Wattanasupachoke & Pimmanee Rattanawicha & Puripant Ruchikachorn, 2018, "The Study Of Brand Logo Features: Comparisons Between Fast Moving Consumer Products And Durable Products," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 6509698, Jul.
• Nichaya Suntornpithug & Susan King, 2018, "Investigating Perceptions of U.S. Millennial Buyers Versus Non-Buyers of Green Consumer Packaged Goods (CPG) across Product Categories," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 6509797, Jul.
• Christine De Meyer-Heydenrych & Nicole Cunningham, 2018, "Factors influencing consumers? decision about which international clothing retailer to purchase from: A South African value and image perspective," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 6710019, Oct.
• Lucie Povolná, 2018, "Business cycle survey and B2B buying decision," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 7009949, Oct.
• Chonlada Sajjanit & Ruth Banomyong, 2018, "Customer-oriented reverse logistics and customer satisfaction on product returns," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 7208784, Jun.
• Songporn Hansanti & Daoroong Aiyadech & Wilawan Somsuk, 2018, "The relationship between marketing mix and buying decision process on the online shopping in Thailand," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 7208830, Jun.
• Chuenjit Changchenkit, 2018, "The Social Media Exposure and Online Clothes Buying Behavior in Thailand," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 7208896, Jun.
• Witchayaporn Pinyo & Thirarut Worapishet, 2018, "The Relationship between Customer Loyalty and Marketing Mix Satisfaction of Music Streaming Service," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 7208910, Jun.
• Nadhakan Shinnaranantana, 2018, "Internet Shopping and Buying Behavior of Baby Boomers in Bangkok, Thailand," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 7208950, Jun.
• Nadhakan Shinnaranantana, 2018, "Internet Shopping and Buying Behavior of Clothing and accessories by young single consumer in Bangkok, Thailand," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 7309921, Nov.
• Ekaterine Maglakelidze & Maia Veshaguri & Eka Gegeshidze & Natia Kamushadze, 2018, "Assessment of Benefits Commercial Customers Can Receive from Their Demand Flexibility in the Power Market of Georgia," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 7310089, Nov.
• Joanna Douat & Mateus Ponchio, 2018, "What influences most on anchoring willingness to pay? Consumer self-confidence and hedonic-utilitarian consumption as underlying factors for price-anchoring susceptibility," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 7310340, Nov.
• Eduardo Fernando Terán Yépez & Luna Santos Roldán, 2018, "Toward International Market Selection: A Practical Tool To Select The Most Appropriate Export Market," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 7508501, Apr.
• Jana Kliestikova & Anna Krizanova & Maria Kovacova, 2018, "Old McDonald's had a brand?: How traditional brands lose their breath," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 7508681, Apr.
• Edwin Theron, 2018, "Managing commitment in the personal care service industry: the special case of hairdressing services," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 8108961, Nov.
• Edwin Theron, 2018, "Creating An Environment Conducive For Developing Customer Commitment: Does Shock Intensity Make A Difference?," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 8109841, Nov.
• Marko Van Deventer, 2018, "Validating a utility and trust in mobile banking scale in the South African context," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 6809984, Oct.
• Heleneze Lues & Marko van Deventer, 2018, "Exploring the factors that influence Generation Y students? attitudes towards university websites," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 6810100, Oct.
• Christine De Meyer-Heydenrych & Beate Stiehler-Mulder, 2018, "Universities As Systems: Exploring The Lecturers? Experience," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 6810220, Oct.
• Michal Buszko & Dorota Krupa & Malwina Chojnacka, 2018, "Bank products and services for children, youths and young adults: features, models, customization," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 6810238, Oct.
• Tomas Chlopcik, 2018, "Automotive industry in the Visegrad Group," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 7609572, Jul.
• Vjosa Fejza & Hykmete Bajrami & Ramiz Livoreka, 2018, "Customer Behavior in Commercial Banks of Kosovo," International Journal of Business and Management, International Institute of Social and Economic Sciences, volume 6, issue 2, pages 17-35, November.
• Borsali Awicha Amina & Benhabib Abderrezak, 2018, "Nostalgia and Culture: The Relationship Between Indicators of Acculturation and Nostalgia," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 7, pages 28-47.
• Peter Misiani Mwencha & Stephen Makau Muathe, 2018, "Customers’ Perceptions as an Antecedent of Satisfaction with Online Retailing Services," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 7, pages 4-27.
• Grace Shalini A/P Radhakrishnan & Abdul Basit & Zubair Hassan, 2018, "The Impact of Social Media Usage on Employee and Organization Performance: A Study on Social Media Tools Used by an IT Multinational in Malaysia," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 7, pages 48-65.
• Versavel Tecleab Haile, 2018, "Gender as a Factor in the Physician and Patient Interaction: From the Service Quality Perspective," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 8, pages 21-32.
• Bogdan Anastasiei & Ana Raluca Chiosa, 2018, "Antecedents of Word-of-Mouth Communication and Purchase Intention on Facebook," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 8, pages 33-45.
• Andranik Muradyan, 2018, "Assessment of the Attractiveness of Foreign Markets– A Case Study. Comparison of Armenia and Poland," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 8, pages 4-20.
• Per Kristav & Izabelle Bäckström & Axel Nordin & Anders Warell & Olaf Diegel, 2018, "A common assumption in product value literature is that authenticity is what contemporary consumers value the most. However, as this paper illustrates, the meaning of authenticity is unclear, and the term appears foreign to product development practi," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 8, pages 46-65.
• Katarzyna Dziewanowska & Rose Quan & Alison Pearce, 2018, "Innovation and the Education of Managers in Technical Universities (Innowacje a ksztalcenie menedzerów w uczelniach technicznych)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 16, issue 77, pages 43-62.
• Timo Airaksinen, 2018, "The Entrepreneur and the Customers: a Quiet Conflict (Przedsiebiorca i klient: ukryty konflikt)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 16, issue 80, pages 52-67.
• Yumei Yang & Davide Secchi & Fabian Homberg, 2018, "Triggers and Damages of Organizational Defensive Routines (Przyczyny i negatywne skutki stosowania praktyk obronnych w organizacjach)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 16, issue 80, pages 85-103.
• Barbara Drapala, 2018, "Creative Corporate Communication in Social Media – How to Effectively Build Relations and Receive High Quality Resumes From Younger Generations (Kreatywna komunikacja korporacyjna w mediach spolecznosciowych – jak skutecznie budowac relacje i zdobywa," Research Reports, University of Warsaw, Faculty of Management, volume 2, issue 29, pages 131-146.
• Neviana Krasteva, 2018, "Is There A Global Consumer," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, volume 15, issue 1, pages 59-74, June.
• Rocsana Bucea-Manea-Tonis & Elena Gurgu, 2018, "Common Mistakes in Social Media. A Case Study on a Non-Profit Company," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, volume 7, issue 3, pages 32-48, September.
• Pravesh Kumar Padamwar & Jagrook Dawra & Vinay Kumar Kalakbandi, 2018, "Range effect on extremeness aversion," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, volume 45, issue 4, pages 345-355, December, DOI: 10.1007/s40622-018-0197-5.
• Benedikt Berger, 2018, "Commerce-oriented revenue models for content providers: an experimental study of commerciality’s effect on credibility," Electronic Markets, Springer;IIM University of St. Gallen, volume 28, issue 1, pages 93-109, February, DOI: 10.1007/s12525-017-0268-z.
• Harry Bouwman & Jukka Heikkilä & Marikka Heikkilä & Carlo Leopold & Timber Haaker, 2018, "Achieving agility using business model stress testing," Electronic Markets, Springer;IIM University of St. Gallen, volume 28, issue 2, pages 149-162, May, DOI: 10.1007/s12525-016-0243-0.
• Joel Mero (Järvinen), 2018, "The effects of two-way communication and chat service usage on consumer attitudes in the e-commerce retailing sector," Electronic Markets, Springer;IIM University of St. Gallen, volume 28, issue 2, pages 205-217, May, DOI: 10.1007/s12525-017-0281-2.
• Konstantin Hopf & Mariya Sodenkamp & Thorsten Staake, 2018, "Enhancing energy efficiency in the residential sector with smart meter data analytics," Electronic Markets, Springer;IIM University of St. Gallen, volume 28, issue 4, pages 453-473, November, DOI: 10.1007/s12525-018-0290-9.
• Massoud Moslehpour & Wing-Keung Wong & Yi Hsin Lin & Thi Huyen Nguyen, 2018, "Top purchase intention priorities of Vietnamese low cost carrier passengers: expectations and satisfaction," Eurasian Business Review, Springer;Eurasia Business and Economics Society, volume 8, issue 4, pages 371-389, December, DOI: 10.1007/s40821-017-0093-5.
• Mohammad Nurunnabi & Yazeed Alfakhri & Demah H. Alfakhri, 2018, "Consumer perceptions and corporate social responsibility: what we know so far," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, volume 15, issue 2, pages 161-187, June, DOI: 10.1007/s12208-018-0196-4.
• Christoph Laubert & Ingmar Geiger, 2018, "Disentangling complexity: how negotiators identify and handle issue-based complexity in business-to-business negotiation," Journal of Business Economics, Springer, volume 88, issue 9, pages 1061-1103, December, DOI: 10.1007/s11573-018-0896-6.
• Hitoshi Hayakawa & Susumu Imai & Kazuko Nakata, 2018, "Empirical Analysis of Brands: A Survey," The Japanese Economic Review, Springer, volume 69, issue 3, pages 324-339, September, DOI: 10.1111/jere.12187.
• Andrew T. Ching & Masakazu Ishihara, 2018, "Identification of Dynamic Models of Rewards Programme," The Japanese Economic Review, Springer, volume 69, issue 3, pages 306-323, September, DOI: 10.1111/jere.12188.
• Matthew Osborne, 2018, "Frequency Versus Depth: How Changing the Temporal Process of Promotions Impacts Demand for a Storable Good," The Japanese Economic Review, Springer, volume 69, issue 3, pages 258-283, September, DOI: 10.1111/jere.12190.
• Kazuko Kano, 2018, "Consumer Inventory and Demand for Storable Goods: New Evidence from a Consumer Survey," The Japanese Economic Review, Springer, volume 69, issue 3, pages 284-305, September, DOI: 10.1111/jere.12191.
• Mohamed El Hafid & Hasnaa El Assri & Aziz Sair, 2018, "Moroccan Gastronomy as a Key Factor of Tourism Attractiveness in Morocco," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Kathy Velander, "Innovative Approaches to Tourism and Leisure", DOI: 10.1007/978-3-319-67603-6_25.
• Alexios-Patapios Kontis & Sofoklis Skoultsos, 2018, "Enhancing Hospitality Services Through the Engagement of Visitors in Local Gastronomy Experiences: A Marketing Perspective from the Supply-Side," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Kathy Velander, "Innovative Approaches to Tourism and Leisure", DOI: 10.1007/978-3-319-67603-6_26.
• Cristina Fleşeriu & Smaranda Adina Cosma & Marius Bota, 2018, "Cluj-Napoca European Youth Capital: Why to Attend a Major Event," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Kathy Velander, "Innovative Approaches to Tourism and Leisure", DOI: 10.1007/978-3-319-67603-6_6.
• Matthias Ecker-Ehrhardt, 2018, "Self-legitimation in the face of politicization: Why international organizations centralized public communication," The Review of International Organizations, Springer, volume 13, issue 4, pages 519-546, December, DOI: 10.1007/s11558-017-9287-y.
• Franck Cochoy, 2018, "“Making people buy and eat differently”: lessons from the modernisation of small independent grocery stores in the early twentieth century," Review of Agricultural, Food and Environmental Studies, Springer, volume 99, issue 1, pages 15-35, June, DOI: 10.1007/s41130-017-0046-5.
• Amin Ansary & Nik M. Hazrul Nik Hashim, 2018, "Brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth," Review of Managerial Science, Springer, volume 12, issue 4, pages 969-1002, October, DOI: 10.1007/s11846-017-0235-2.
• Peter Kenning & Christian Thorun & Lasse Meißner, 2018, "Der Markt für „gute Arbeit“ — eine empirische Analyse
  [The Market for “Good Labour” — an Empirical Analysis]," Wirtschaftsdienst, Springer;ZBW - Leibniz Information Centre for Economics, volume 98, issue 6, pages 428-432, June, DOI: 10.1007/s10273-018-2311-x.
• Tadas Limba & Mindaugas Kiškis & Gintarė Gulevičiūtė & Andrius Stasiukynas & Tomas Plėta & Ieva Juozapavičiūtė, 2018, "Model based on qualitative criteria for internet marketing development," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 5, issue 3, pages 618-633, March, DOI: 10.9770/jesi.2018.5.3(15).
• Vladimír Kubeš & Jan Rančák, 2018, "Sustainability of organization performance via management techniques," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 5, issue 4, pages 1031-1042, June, DOI: 10.9770/jesi.2018.5.4(23).
• Joanna Morais & Christine Thomas-Agnan & Michel Simioni, 2018, "Using compositional and Dirichlet models for market share regression," Journal of Applied Statistics, Taylor & Francis Journals, volume 45, issue 9, pages 1670-1689, July, DOI: 10.1080/02664763.2017.1389864.
• Gerben de Jong & Christiaan Behrens & Hester van Herk & Erik (E.T.) Verhoef, 2018, "Airfares with codeshares: (why) are consumers willing to pay more for products of foreign firms with a domestic partner?," Tinbergen Institute Discussion Papers, Tinbergen Institute, number 18-077/VIII, Oct, revised 28 Feb 2021.
• Morais, Joanna & Thomas-Agnan, Christine & Simioni, Michel, 2018, "Impact of advertizing on brand’s market-shares in the automobile market:: a multi-channel attraction model with competition and carry-over effects," TSE Working Papers, Toulouse School of Economics (TSE), number 18-878, Jan.
• Catalina Martínez & Sarah Parlane, 2020, "On the Firms’ Decision to Hire Academic Scientists," Working Papers, School of Economics, University College Dublin, number 201801, Mar.
• Elias Tsakas & Nikolas Tsakas, 2018, "Noisy Persuasion," University of Cyprus Working Papers in Economics, University of Cyprus Department of Economics, number 11-2018, Sep.
• Jeffrey E. Harris & Mariana Gerstenblüth & Patricia Triunfo, 2018, "Smokers’ Rational Lexicographic Preferences for Cigarette Package Warnings: A Discrete Choice Experiment with Eye Tracking," Documentos de Trabajo (working papers), Department of Economics - dECON, number 0218, Sep.
• Natalya Yu. Vlasova & Yelena S. Kulikova, 2018, "Place Marketing in Conditions of the Forming Digital Economy," Journal of New Economy, Ural State University of Economics, volume 19, issue 3, pages 69-81, June, DOI: 10.29141/2073-1019-2018-19-3-7.
• Natalya B. IZAKOVA, 2018, "Measuring Relationship Marketing Productivity in the Industrial Market," Upravlenets, Ural State University of Economics, volume 9, issue 5, pages 74-84, October, DOI: 10.29141/2073-1019-2018-9-5-8.
• Bertini, Marco & Buehler, Stefan & Halbheer, Daniel, 2018, "Consumer Resistance," Economics Working Paper Series, University of St. Gallen, School of Economics and Political Science, number 1804, Apr.
• Michele Bonazzi & Andrea Pastore & Francesco Casarin, 2018, "Cultural consumption and the artistic benefit," Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia, number 09, Sep.
• Matteo Giannasi & Francesco Casarin, 2018, "Experimental marketing and the crisis of postmodernism. Problems and perspectives," Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia, number 10, Sep.
• Michele Bonazzi & Francesco Casarin, 2018, "The cultural omnivorousness and the consumption of performing arts," Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia, number 11, Sep.
• Francesca Checchinato & Lala Hu, 2018, "Managing digital marketing strategies in emerging markets: The case of China," Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia, number 12, Sep.
• Tsanko Stefanov, 2018, "Marketing Research on Strategic Management of a Hotel Complex," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 7, issue 1, pages 102-105, October.
• Boycho Boychev, 2018, "Promotion, Personal Sales and Encouragement of Sales - the Main Catalysts of Modern Business," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 7, issue 1, pages 106-114, October.
• Atanaska Reshetkova, 2018, "Òhe Omni-Channel Marketing After the Entry into Force of The General Data Protection Regulation," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 7, issue 1, pages 115-120, October.
• Elitsa Gramatikova, 2018, "Challenges to Digital Marketing in Multi-Screen Environment," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 7, issue 1, pages 56-65, October.
• Violeta Peteva Laskova, 2018, "Strategic Aspects of Consumer Behaviour and Basic Paradigms in Consumer Behaviour Study," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 7, issue 1, pages 78-86, October.
• Penka Goranova, 2018, "Consumer Attitudes in Omni-Channel Marketing," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 7, issue 3, pages 196-202, December.
• Radina Momchilova, 2018, "The Professionalism of Bank Staff as a Key Factor in Customer Migration in Retail Banking," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 7, issue 3, pages 25-36, December.