Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2018

• Nicolas Alarcón, Carolina & Urrutia Sepúlveda, Angélica & Valenzuela-Fernández, Leslier & Gil-Lafuente, Jaime, 2018, "Systematic Mapping On Social Media And Its Relation To Business," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 24, issue 2, pages 104-113.
• Viginia Câmpeanu, 2018, "Fabulous Growth Of Wine Imports In China. Eu - The Main Supplier," Euroinfo, Institute for World Economy, Romanian Academy, volume 2, issue 5, pages 51-58, May.
• Laddawan Lekmat & Christopher Selvarajah & Chandana Hewege, 2018, "Relationship between Market Orientation, Entrepreneurial Orientation, and Firm Performance in Thai SMEs: The Mediating Role of Marketing Capabilities," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 17, issue 3, pages 213-237, December.
• Manuel Hermosilla & Fernanda Gutiérrez-Navratil & Juan Prieto-Rodríguez, 2018, "Can Emerging Markets Tilt Global Product Design? Impacts of Chinese Colorism on Hollywood Castings," Marketing Science, INFORMS, volume 37, issue 3, pages 356-381, May, DOI: 10.1287/mksc.2018.1089.
• Judith A. Chevalier & Yaniv Dover & Dina MayzlinDina Mayzlin, 2018, "Channels of Impact: User Reviews When Quality Is Dynamic and Managers Respond," Marketing Science, INFORMS, volume 37, issue 5, pages 688-709, September, DOI: 10.1287/mksc.2018.1090.
• Catalina Martínez & Sarah Parlane, 2018, "On the firms’ decision to hire academic scientists," Working Papers, Instituto de Políticas y Bienes Públicos (IPP), CSIC, number 1801, Feb.
• Gokhan Egilmez (ed.), 2018, "Agricultural Value Chain," Books, IntechOpen, number 4892, ISBN: ARRAY(0x8d79f190), June, DOI: 10.5772/65199.
• Sonyel Oflazoglu Dora (ed.), 2018, "Marketing," Books, IntechOpen, number 5108, ISBN: ARRAY(0x8d79f448), June, DOI: 10.5772/intechopen.71388.
• Razvan Udroiu & Paul Bere (ed.), 2018, "Product Lifecycle Management - Terminology and Applications," Books, IntechOpen, number 5365, ISBN: ARRAY(0x8f7be978), June, DOI: 10.5772/intechopen.75972.
• Essl, Andrea & von Bieberstein, Frauke & Kosfeld, Michael & Kröll, Markus, 2018, "Sales Performance and Social Preferences," IZA Discussion Papers, IZA Network @ LISER, number 11505, Apr.
• Yakup AKGÃœL & AyÅŸe AKYOL, 2018, "An Evaluation Of Cause-Related Marketing And A Scale Development Application," JOURNAL OF LIFE ECONOMICS, Holistence Publications, volume 5, issue 1, pages 1-24, January, DOI: 10.15637/jlecon.240.
• Mustafa PORTAKALCI & Esra AYDIN KILIÇ, 2018, "The Role Of Consumer'S Educational Status In Purshasing Decisions: In The Context Of Food And Cosmetic Advertising," JOURNAL OF LIFE ECONOMICS, Holistence Publications, volume 5, issue 1, pages 43-58, January, DOI: 10.15637/jlecon.245.
• Esra AYDIN KILIÇ & Mustafa PORTAKALCI, 2018, "The Impact Of Consumer Innovativeness As A Competative Instrument On Buying Habits," JOURNAL OF LIFE ECONOMICS, Holistence Publications, volume 5, issue 1, pages 95-108, January, DOI: 10.15637/jlecon.244.
• Nihan TOMRÄ°S KÜÇÜN & Can YAMAN & Sezen GÃœNGÖR & Sertaç EROÄžLU, 2018, "Biometric Analysis Of Stress Levels Of Digital Natives And Digital Immigrants Within Online Shopping Processes," JOURNAL OF LIFE ECONOMICS, Holistence Publications, volume 5, issue 4, pages 177-190, October, DOI: 10.15637/jlecon.268.
• Can YAMAN & Nihan TOMRÄ°S KÜÇÜN & Sezen GÃœNGÖR & Sertaç EROÄžLU, 2018, "The Contextual Effect And Measurement Of Attention To Advertisements Via Eye Tracking Method," JOURNAL OF LIFE ECONOMICS, Holistence Publications, volume 5, issue 4, pages 221-232, October, DOI: 10.15637/jlecon.271.
• Sugito & Arlina Nurbaity Lubis & Endang Sulistya Rini & Yeni Absah, 2018, "Influence Of Reference Group Indicators To The Image Of Modern Retail (Case In Indonesia)," Junior Scientific Researcher, SC Research Publishing SRL, volume 4, issue 2, pages 67-79, November.
• Darren Filson & James H. Havlicek, 2018, "The performance of global film franchises: installment effects and extension decisions," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, volume 42, issue 3, pages 447-467, August, DOI: 10.1007/s10824-018-9316-6.
• Prashant Das & Patrick Smith & Paul Gallimore, 2018, "Pricing Extreme Attributes in Commercial Real Estate: the Case of Hotel Transactions," The Journal of Real Estate Finance and Economics, Springer, volume 57, issue 2, pages 264-296, August, DOI: 10.1007/s11146-017-9621-4.
• Zouhaïer M’Chirgui & Wadid Lamine & Sarfraz Mian & Alain Fayolle, 2018, "University technology commercialization through new venture projects: an assessment of the French regional incubator program," The Journal of Technology Transfer, Springer, volume 43, issue 5, pages 1142-1160, October, DOI: 10.1007/s10961-016-9535-y.
• Kirthi Kalyanam & John McAteer & Jonathan Marek & James Hodges & Lifeng Lin, 2018, "Cross channel effects of search engine advertising on brick & mortar retail sales: Meta analysis of large scale field experiments on Google.com," Quantitative Marketing and Economics (QME), Springer, volume 16, issue 1, pages 1-42, March, DOI: 10.1007/s11129-017-9188-7.
• Anna E. Tuchman & Harikesh S. Nair & Pedro M. Gardete, 2018, "Television ad-skipping, consumption complementarities and the consumer demand for advertising," Quantitative Marketing and Economics (QME), Springer, volume 16, issue 2, pages 111-174, June, DOI: 10.1007/s11129-017-9192-y.
• Yuxin Chen & Ozge Turut, 2018, "Entry deterrence/accommodation with imperfect strategic thinking capability," Quantitative Marketing and Economics (QME), Springer, volume 16, issue 2, pages 175-207, June, DOI: 10.1007/s11129-017-9195-8.
• Dr. Pramod Matolia & Abdul Khaliq Shinwari, 2018, "Effects of Interaction Quality of Passenger Experience at Kabul International Airport Afghanistan," Kardan Journal of Economics and Management Sciences, Kardan University, Department of Economics, volume 1, issue 2, pages 6-7, April.
• Achiraya Monthathip & Winai Puttakul & Chakrit Potchanasin, 2018, "An Analysis of Optimal Attributes of Organic Shampoo," Working Papers, Kasetsart University, Department of Agricultural and Resource Economics, number 201801, Jun, revised Jun 2018.
• Ryosuke Igari & Takahiro Hoshino, 2018, "A Bayesian Gamma Frailty Model Using the Sum of Independent Random Variables: Application of the Estimation of an Interpurchase Timing Model," Keio-IES Discussion Paper Series, Institute for Economics Studies, Keio University, number 2018-021, Dec.
• April Sabdi Marbun & Sukaria Sinulingga & Iskandarini, 2018, "Analysis of Influence of Quality of Service and Quality of Products on Loyalty of Members with Member Satisfaction as Intervening Variable in Loan and Save Cooperative Nasari Branch Office of Medan," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 4, issue 3, pages 106-121, September.
• Mark Azavedo & John Walsh, 2018, "How important is Food at Farmers’ Markets? Evidence from Bardon Farmers’ Market, Brisbane, Queensland, Australia," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 4, issue 3, pages 32-39, September.
• Bello Taofik Abidemi & Fairol Bin Halim & Ahmad Alshauibi, 2018, "Moderating Role of Environmental Dynamism on the Relationship between Service Marketing Mix, Marketing Orientation and Microfinance Performance: A Conceptual Model," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 4, issue 3, pages 40-46, September.
• Raluca-Giorgiana Chivu & Ivona Stoica, 2018, "Online Advertising Impact in the Bio Products Decision Purchase Process," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 4, issue 3, pages 47-52, September.
• Bogdanel Dragut, 2018, "Quantification Satisfaction Airline Passengers," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 4, issue 3, pages 70-75, September.
• Rizky Putra & Winda Ardiani, 2018, "Effect of Communication Process on Customer Satisfaction in Improving Customer's Retention," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 4, issue 3, pages 87-95, September.
• Hardi Mulyono & Syafrizal Helmi Situmorang, 2018, "e-CRM and Loyalty: A Mediation Effect of Customer Experience and Satisfaction in Online Transportation of Indonesia," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 4, issue 3, pages 96-105, September.
• Zoltán Huszár & Péter Várnagy & Iván Zádori & Zsolt Nemeskéri & Balázs Pankász, 2018, "Tolerance and Sensitivity in the Context of Civic Education: Results of an Empirical Survey," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 4, issue 4, pages 127-133, December.
• Tarján, Tamás & Veres, Zoltán, 2018, "Szekvenciális fogyasztói termékválasztás döntési kontinuuma
  [The decision-making continuum of sequential consumer-product choices]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), volume 0, issue 5, pages 525-550, DOI: 10.18414/KSZ.2018.5.525.
• Fernando Rogelio Simonato, 2018, "La Innovación en el área comercial a través de la gestión de las experiencias," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 11, pages 63-80, January-J, DOI: 10.24215/23143738e019.
• Susan (Sixue) Jia & Fei Li, 2018, "Customer value co-creation in KIBS firms’ new service development: Patterns and antecedents," International Journal of Business and Social Research, LAR Center Press, volume 8, issue 1, pages 19-28, January.
• Muhammad Ishtiaq Ishaq, 2018, "Testing Sustainable Consumption Behavior in Italy and Pakistan," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 4, issue 1, pages 93-104, DOI: 10.11118/ejobsat.v4i1.125.
• Matej Rus & Maja Konecnik Ruzzier & Mitja Ruzzier, 2018, "Startup Branding: Empirical Evidence among Slovenian Startups," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 16, issue 1 (Spring, pages 79-94, DOI: 10.26493/1854-6935.16.79-94.
• Petra Leonora Cvitanovic, 2018, "Navigating New Marketing Technologies, Channels and Metrics," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 16, issue 4 (Winter, pages 379-400, DOI: 10.26493/1854-6935.16.379-400.
• Szabolcs Nagy & Csilla Konyha Molnárné, 2018, "The Effects of Hofstede's Cultural Dimensions on Pro-Environmental Behaviour: How Culture Influences Environmentally Conscious Behaviour," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, volume 14, issue 01, pages 27-36.
• Stefano COLOMBO & Paolo GARELLA, 2018, "Self-customization and price competition," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2018-09, Sep.
• Tiziano Bursi & Giovanna Galli, 2018, "Approccio al mercato cinese del turismo (Approaching the Chinese tourism market)," Department of Economics, University of Modena and Reggio E., Faculty of Economics "Marco Biagi", number 0135, Oct.
• Tiziano Bursi & Giovanna Galli & Sara Scaccaglia, 2018, "Argo Tractors: un caso di reshoring di successo (Argo Tractors: a successful reshoring case)," Department of Economics, University of Modena and Reggio E., Faculty of Economics "Marco Biagi", number 0137, Oct.
• David Chaplin & Ken Brown & John Harris, 2018, "The Power of Self-Promotion: Twitter Followers and Guaranteed Purses in Professional Boxing," Journal of Economic Insight, Missouri Valley Economic Association, volume 44, issue 2, pages 23-40.
• Nuryakin & Vincent Didiek Wiet Aryanto & Mulyo Budi Setiawan, 2018, "Mediating effect of value creation in the relationship between relational capabilities on business performance," Contaduría y Administración, Accounting and Management, volume 63, issue 1, pages 33-34, Enero - M.
• Bernardo Amezcua & Arturo Briseño & Teresa Ríos & Edgardo Ayala, 2018, "La disposición a pagar más por productos vinculados a la RSE: evidencia de un análisis conjunto en México," Contaduría y Administración, Accounting and Management, volume 63, issue 2, pages 211-232, Abril-Jun.
• Bernardo Amezcua & Arturo Briseño & Teresa Ríos & Edgardo Ayala, 2018, "The willingness to pay for cause related products: Empirical evidence from a conjoint analysis in Mexico," Contaduría y Administración, Accounting and Management, volume 63, issue 2, pages 233-254, Abril-Jun.
• José Luis Zapata Sánchez & Judith Cavazos Arroyo & Yésica Mayett Moreno, 2018, "Adquisición y la transferencia de conocimiento tácito de mercadotecnia en pequeños y medianos hoteles," Contaduría y Administración, Accounting and Management, volume 63, issue 2, pages 269-288, Abril-Jun.
• Jorge Vera & Andrea Trujillo, 2018, "Assessing the effect of service quality over user satisfaction in public health institutions in Mexico," Contaduría y Administración, Accounting and Management, volume 63, issue 2, pages 28-51, Abril-Jun.
• José Luis Zapata Sánchez & Judith Cavazos Arroyo & Yésica Mayett Moreno, 2018, "Acquisition and transfer of tacit knowledge of marketing in small and medium hotels," Contaduría y Administración, Accounting and Management, volume 63, issue 2, pages 289-308, Abril-Jun.
• Jorge Vera & Andrea Trujillo, 2018, "El efecto de la calidad del servicio en la satisfacción del derechohabiente en instituciones públicas de salud en México," Contaduría y Administración, Accounting and Management, volume 63, issue 2, pages 5-27, Abril-Jun.
• Jeffrey E. Harris & Mariana Gerstenblüth & Patricia Triunfo, 2018, "Smokers’ Rational Lexicographic Preferences for Cigarette Package Warnings: A Discrete Choice Experiment with Eye Tracking," NBER Working Papers, National Bureau of Economic Research, Inc, number 24974, Aug.
• Suzanne B. Shu & Robert Zeithammer & John W. Payne, 2018, "The Pivotal Role of Fairness: Which Consumers Like Annuities?," NBER Working Papers, National Bureau of Economic Research, Inc, number 25067, Sep.
• Bart Bronnenberg & Jean-Pierre H. Dubé & Robert E. Sanders, 2018, "Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test," NBER Working Papers, National Bureau of Economic Research, Inc, number 25214, Nov.
• Savica Dimitrieska & Elizabeta Stamevska & Aleksandra Stankovska, 2018, "Brand Name – Theory And Practice," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 6, issue 1, pages 148-153.
• Tanja Krsteva, 2018, "The New Rules Of Green Marketing," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 6, issue 2, pages 293-297.
• Savica Dimitrieska & Aleksandra Stankovska & Tanja Efremova, 2018, "Artificial Intelligence And Marketing," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 6, issue 2, pages 298-304.
• Savica Dimitrieska & Tanja Efremova & Aleksandra Stankovska, 2018, "The Role Of Trademarks In Marketing," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 14, issue 1, pages 174-180.
• Dessislava Kostova-Pickett, 2018, "Price With Confidentiality," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 14, issue 1, pages 194-200.
• Tina Rönnberg, 2018, "Digitalisation From Connected To Digital Consumer," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 14, issue 1, pages 46-58.
• Vyara Kyurova, 2018, "Relationship Marketing Of Hotel Business," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 14, issue 2, pages 170-176.
• Tanja Krsteva, 2018, "Green Marketing Strategies," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 14, issue 2, pages 177-181.
• Savica Dimitrieska & Aleksandra Stankovska & Tanja Efremova, 2018, "The Fourth Industrial Revolution €“ Advantages And Disadvantages," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 14, issue 2, pages 182-187.
• Tatiana GUTIUM, 2018, "Classification Of The Competitiveness’ Factors And New Approaches To Assessing The Competitiveness," ECONOMY AND SOCIOLOGY: Theoretical and Scientifical Journal, Socionet;Complexul Editorial "INCE", issue 2, pages 65-74.
• Rouziès, Dominique & Onyemah, Vincent, 2018, "Sales Force Compensation: Trends and Research Opportunities," Foundations and Trends(R) in Marketing, now publishers, volume 11, issue 3, pages 143-214, November, DOI: 10.1561/1700000046.
• Pauwels, Koen H., 2018, "Modeling Dynamic Relations Among Marketing and Performance Metrics," Foundations and Trends(R) in Marketing, now publishers, volume 11, issue 4, pages 215-301, November, DOI: 10.1561/1700000054.
• Beke, Frank T. & Eggers, Felix & Verhoef, Peter C., 2018, "Consumer Informational Privacy: Current Knowledge and Research Directions," Foundations and Trends(R) in Marketing, now publishers, volume 11, issue 1, pages 1-71, July, DOI: 10.1561/1700000057.
• Liu, Huan & Lobschat, Lara & Verhoef, Peter C., 2018, "Multichannel Retailing: A Review and Research Agenda," Foundations and Trends(R) in Marketing, now publishers, volume 12, issue 1, pages 1-79, December, DOI: 10.1561/1700000059.
• Helms McCarty, Sara & Diette, Timothy M. & Holloway, Betsy Bugg, 2018, "How Low Can You Go? An Investigation into Matching Gifts in Fundraising," Review of Behavioral Economics, now publishers, volume 5, issue 1, pages 23-37, March, DOI: 10.1561/105.00000075.
• Luiela Magdalena Csorba & Valentin Burca & Sergiu Rusu, 2018, "The Controversial Behavior Of Romanian Consumers Regarding The Safety Of Flu Shot Immunization," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 86-112, March.
• Hector Gerardo Toledo Rosillo & Violena Hubenova Nencheva, 2018, "Contemporary Marketing Practices in Mexico," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 239-249, June.
• Luiela Magdalena Csorba, 2018, "Dietary Supplements Consumer Protection in a Global Market," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 549-565, December.
• Mihaela Mihaylova, 2018, "Direct Marketing and its Associated Approaches," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 107-113, April.
• Lukáš Kakalejč & Jozef Bucko & Paulo A. A. Resende & Martina Ferencova, 2018, "Multichannel Marketing Attribution Using Markov Chains," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, volume 7, issue 1, pages 49-60, February.
• Avinash Pawar, 2018, "Study on Employer Branding in IT Companies: The Indian Scenario," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, volume 7, issue 3, pages 162-171, September.
• Perju-Mitran Alexandra, 2018, "Level of Education Influences in Modelling Social Media Marketing Message Reactions," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 01-2.
• Perju-Mitran Alexandra, 2018, "Level of Education Influences in Modelling Social Media Marketing Message Reactions," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 01, March.
• Adéla Chromčáková & Halina Starzyczná, 2018, "Řízení vztahů se zákazníky CRM," Working Papers, Silesian University, School of Business Administration, number 0047, Mar.
• Michal Stoklasa & Eva Pitrunová, 2018, "Past and Future Research Trends of Regional Brands with Accent to Technology," Working Papers, Silesian University, School of Business Administration, number 0051, Jul.
• Radka Kubalová & Martin Klepek, 2018, "Aplikace behaviorální ekonomie v marketingovém mixu," Working Papers, Silesian University, School of Business Administration, number 0058, Sep.
• Nela Steliac & Dumitru Steliac, 2018, "Who Destroys Our Spiritual Christmas?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 132-141, July.
• Olimpia Ban & Luminita Seres, 2018, "Positioning The Offer Of Four Stars Hotel From Felix Spa Between Balneo And Wellness Tourism," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 15-24, July.
• Corneliu Bente, 2018, "Customer Satisfatction With Bank Services," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 155-161, July.
• Ana Valentina Ruse & Maria Adelina Cristea & Victor-George Constantinescu, 2018, "Too Much Drug Advertising? A Qualitative Perspective Of Romanian Pharmaceutical Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 479-486, July.
• Claudiu CHIRIAC & Gheorghe HURDUZEU & Andreea-Alexandra CHIRIAC (ROSCA) & Ioana-Coralia ZAVERA, 2018, "Mobile Payments And Emerging Technologies," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 129-139, December.
• Claudiu Chiriac & Gheorghe Hurduzeu & Andreea-Alexandra Chiriac (Rosca) & Ioana-Coralia Zavera, 2018, "Mobile Payments And Major Shifts In Consumer Behaviour," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, volume 3, issue 1, pages 76-83, March.
• Timothy J Richards & Celine Bonnet & Zohra Bouamra-Mechemache, 2018, "Complementarity and bargaining power," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, volume 45, issue 3, pages 297-331.
• Jugănaru Mariana, 2018, "A Method for Shaping the Tourism Profile of the EU Countries According to the Structure of Tourist Expenditures in 2016," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 177-181, July.
• Stanciu Anca Cristina & Condrea Elena, 2018, "The Quality of Luxury versus the Luxury of Quality," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 260-263, July.
• Dinu Gabriel & Dinu Loredana, 2018, "The Influence of Social Groups on Consumer Behavior Online in the Resita City Population," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 289-292, July.
• Jugănaru Ion DănuÈ›, 2018, "Using the Factor Analysis Method to Shape the Tourist Profile of Several European Countries by the Age Group of Tourists," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 303-308, July.
• Jugănaru Ion DănuÈ›, 2018, "Analysis on the Distribution of Resident Tourists from 29 European Countries, by Age Groups, in 2016, using the Factor Analysis Method," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 309-314, July.
• Jugănaru Mariana, 2018, "Comparative Study on the Distribution of the Categories of Expenditures Made by Resident Tourists in the EU Countries in 2016," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 315-319, July.
• Merlă Vladimir, 2018, "A Decade of Active Political Marketing on Social Media," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 326-330, July.
• Merlă Vladimir, 2018, "Political Marketing’s Influence on Intra-Party Democracy," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 331-335, July.
• Negoiță Olivia Doina & Purcărea Anca Alexandra & Popescu Mirona Ana-Maria, 2018, "Predictors of Companies Preferences for Adopting a Proposed Marketing Strategy," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 348-352, July.
• Negoiță Olivia Doina & Purcărea Anca Alexandra & Popescu Mirona Ana-Maria, 2018, "A Model for Relational Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 353-357, July.
• Popovici Veronica & Muhcină Silvia & Popovici Alina Lavinia, 2018, "Traditional versus Online Marketing for B2B Organizations: Where the Line Blurs," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 382-387, July.
• Zaif Alexandra & Alina Elena Cerchia, 2018, "The Influence of Brand Awareness and Other Dimensions of Brand Equity in Consumer`s Behaviour: The „Affordable Luxury†Strategy," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 422-427, July.
• Vladimir Merlă, 2018, "Political Parties in the Global Context," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 162-166, December.
• Băltescu CodruÈ›a Adina & BoÈ™cor Dana, 2018, "M-Devices` Use For Purchasing Tourism Products by the Young Generation," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 194-198, December.
• Iancu Eugenia & Burciu Aurel, 2018, "The Evolution of International Electronic Business," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 27-31, December.
• Manolică Adriana & Roman Teodora & Cojocaru Francesca, 2018, "Green by Choice: Is Becoming a Vegetarian a Green Statement?," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 483-488, December.
• Sorescu Florin, 2018, "Current Trends in Shipping and Port Marketing Research," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 53-58, December.
• Nuria Puente Dominguez, 2018, "Análisis de la calidad de la experiencia en e-food a través de los test de usabilidad," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1801, Mar, revised Mar 2018.
• Claes Fornell & Paul Damien & Marcin Kacperczyk & Michel Wedel, 2018, "Does Aggregate Buyer Satisfaction affect Household Consumption Growth?," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1802, Jun, revised Jun 2018.
• Consejo Editorial Colección DOCFRADIS, 2018, "Editorial - Publicación del DOCFRADIS número 50," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1802a, Jun, revised Jun 2018.
• Carmen Berne Manero & María Gómez Campillo & Mercedes Marzo Navarro, 2018, "El proceso de compra de las reservas turísticas online. Variables implicadas y revisión de los modelos de medida," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1804, Jul, revised Jul 2018.
• Susana Sanz Velasco & Carmen García García & Jesús Rodríguez Barroso & Estefanía Morales Crespo, 2018, "Efecto de la personalidad de tienda y el género del consumidor sobre la lealtad hacia las tiendas," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1806, Oct, revised Oct 2018.
• Ramírez-Hurtado, José M. & Quattrociocchi, Bernardino, 2018, "Multi-Sectoral Analysis of Strategic Groups in Franchising: A Study in Italy || Análisis multisectorial de grupos estratégicos en franquicias: un estudio en Italia," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, volume 25, issue 1, pages 318-334, Junio.
• Ho Dinh Phi & Long Phan Thanh & Bang Nguyen Viet, 2018, "Effects of service quality on customer satisfaction and customer loyalty: A case of 4- and 5-star hotels in Ho Chi Minh City, Vietnam," Business and Economic Horizons (BEH), Prague Development Center, volume 14, issue 3, pages 437-450, June, DOI: 10.15208/beh.2018.32.
• Sonthaya Sampaothong, 2018, "Brand loyalty for domestic and global brands: A case of Thai fast-moving consumer goods," Business and Economic Horizons (BEH), Prague Development Center, volume 14, issue 3, pages 615-625, June, DOI: 10.15208/beh.2018.43.
• Dominik Gutt, 2018, "In the Eye of the Beholder? Empirically Decomposing Different Economic Implications of the Online Rating Variance," Working Papers Dissertations, Paderborn University, Faculty of Business Administration and Economics, number 40, Dec.
• Dominik Gutt & Philipp Herrmann & Mohammad S. Rahman, 2018, "Crowd-Driven Competitive Intelligence: Understanding the Relationship Between Local Market Competition and Online Rating Distributions," Working Papers Dissertations, Paderborn University, Faculty of Business Administration and Economics, number 41, Dec.
• Jürgen Neumann & Dominik Gutt & Dennis Kundisch, 2018, "A Homeowner’s Guide to Airbnb: Theory and Empirical Evidence for Optimal Pricing Conditional on Online Ratings," Working Papers Dissertations, Paderborn University, Faculty of Business Administration and Economics, number 43, Dec.
• Jürgen Neumann & Dominik Gutt & Dennis Kundisch, 2018, "The Traveling Reviewer Problem – Exploring the Relationship between Offline Locations and Online Rating Behavior," Working Papers Dissertations, Paderborn University, Faculty of Business Administration and Economics, number 44, Dec.
• Karol Flisikowski & Wioleta Kucharska, 2018, "The condition of economies. Do most valuable global brands matter?," Equilibrium. Quarterly Journal of Economics and Economic Policy, Institute of Economic Research, volume 13, issue 2, pages 251-264, June, DOI: 10.24136/eq.2018.013.
• Eva Tomaskova & Lucie Kanovska & Josef Bednar, 2018, "Synergy of interfunctional cooperation and services in companies producing electrical equipment and electronic components in the Czech Republic: pilot study," Oeconomia Copernicana, Institute of Economic Research, volume 9, issue 3, pages 441-459, September, DOI: 10.24136/oc.2018.022.
• Wojciech Idzikowski & Igor Perechuda, 2018, "Agile approach in a transforming organization, a descriptive study of chosen Polish companies with rapid revenue growth," Oeconomia Copernicana, Institute of Economic Research, volume 9, issue 3, pages 461-475, September, DOI: 10.24136/oc.2018.023.
• Danuta Szwajca, 2018, "Relationship between corporate image and corporate reputation in Polish banking sector," Oeconomia Copernicana, Institute of Economic Research, volume 9, issue 3, pages 493-509, September, DOI: 10.24136/oc.2018.025.
• Elżbieta Karaś, 2018, "The Online Consumers’ Recommendations," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 18, issue 1, pages 103-112.
• Szilárd Székely & Adriana Benedek & Lucian-Ionel Cioca, 2018, "Quality Supplier Response to Industrial Procurement Behaviour on the South East European Metal Distribution Market," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 18, issue 1, pages 239-248.
• Codruţa Dura, 2018, "Completely Randomized Design of a Marketing Experiment," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 18, issue 1, pages 67-76.
• Anca Jarmila Guţă, 2018, "The Importance of Value Analysis in Establishment of Market Performances of a Product," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 18, issue 1, pages 85-94.
• Cristian Ilioni, 2018, "Management System in Performance Sport," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 18, issue 1, pages 95-102.
• Gul'nara Chernobaeva & Zhanna Nurmaganbetova, 2018, "Маркетинговое Сопровождение Социальных Проектов На Рынке Услуг Физической Культуры И Спорта
  [Marketing Support of Social Projects in the Market of Physical Education and Sports]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 4, issue 9, pages 2020-2024, September, DOI: 10.22178/pos.38-4.
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• Ali, Mazhar & Ahmed, Masood, 2018, "Determinants of students’ loyalty to university: A service-based approach," MPRA Paper, University Library of Munich, Germany, number 84352, Feb.
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• Goslar, Alex, 2018, "Marketing Chapter 3," MPRA Paper, University Library of Munich, Germany, number 87080, Mar, revised 20 Apr 2018.
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• Duanmu, Jing-Lin & Bu, Maoliang & Pittman, Russell, 2018, "Does Market Competition Dampen Environmental Performance? Evidence from China," MPRA Paper, University Library of Munich, Germany, number 88378, Apr.
• Mensah, Ishmael & Dei Mensah, Rebecca, 2018, "Effects of Service Quality and Customer Satisfaction on Repurchase Intention in Restaurants on University of Cape Coast Campus," MPRA Paper, University Library of Munich, Germany, number 88449, May.
• Balakrishnan, VN & Mohamad Khan, Jamal Khan, 2018, "Influential Factors of Competitive Advantage Progression on SME Third-Party Logistics in Selangor Malaysia," MPRA Paper, University Library of Munich, Germany, number 89091, Jul.
• Khalid, Muneeba & Siddiqui, Dr.Danish Ahmed, 2018, "Impact of celebrity endorsement on consumer buying behavior towards beauty soap in Karachi city," MPRA Paper, University Library of Munich, Germany, number 89161, Aug, revised 17 Sep 2018.
• Yuksekbilgili, Zeki, 2018, "Sport eFANgelism Demographics," MPRA Paper, University Library of Munich, Germany, number 91249.
• Ahsina, Khalifa & Ettahir, Noura & Moussalih, Abdellah, 2018, "Le city branding comme moteur de développement pour le Maroc ? Cas de la ville de Dakhla
  [City branding as a development engine for Morocco? Case of the city of Dakhla]," MPRA Paper, University Library of Munich, Germany, number 91260, Jan, revised 26 Mar 2018.
• Soomro, Yasir Ali, 2018, "Does subliminal advertisement affect consumer behavior? An exploratory comparative analysis between marketing and non-marketing professionals," MPRA Paper, University Library of Munich, Germany, number 92124, Apr.
• Amin, Mat & Hamdan, Hamdan & Yani, Ahmad, 2018, "Pengaruh Kualitas Layanan, Kebijakan Harga Dan Promosi Terhadap Keputusan Konsumen Serta Dampaknya Pada Kepuasan Konsumen
  [The Effect Of Service Quality, Price And Promotion Policy On Consumer Decisions And Its Impact On Customer Satisfaction]," MPRA Paper, University Library of Munich, Germany, number 92158, Dec.
• Jaelani, Ali Musthohir & Juhari, Juhari, 2018, "Pengaruh Atribut Produk, Promosi Dan Kesadaran Merek Terhadap Keputusan Pembelian Sepeda Motor Honda Pcx
  [The Effect Of Product, Promotion, And Brand Awareness Attractions On Honda Pcx Motorcycle Decisions]," MPRA Paper, University Library of Munich, Germany, number 92161, Dec.
• Sugito, Sugito & Lubis, Arlina Nurbaity & Rini, Endang Sulistya & Absah, Yeni, 2018, "Influence of reference group indicators to the image of modern retail (case in Indonesia)," MPRA Paper, University Library of Munich, Germany, number 92356, Sep.
• Syahputra, S, 2018, "Impact Of Sales Management Control Strategy On Sales Perfomance In Life Insurance Sector," MPRA Paper, University Library of Munich, Germany, number 92764.
• Pelau, Corina & Ene, Irina, 2018, "Consumers’ perception on human-like artificial intelligence devices," MPRA Paper, University Library of Munich, Germany, number 94617.
• Alam Kazmi, Syed Hasnain & Zaman, Syed Imran & Wahab, Abdul & Yan, Kou, 2018, "Rise of Digital Media to Triumph Brand Loyalty," MPRA Paper, University Library of Munich, Germany, number 96033, Aug.
• Christou, Evangelos & Chatzigeorgiou, Chryssoula & Simeli, Ioanna, 2018, "Destination branding and visitor loyalty: The case of agrotourism," MPRA Paper, University Library of Munich, Germany, number 98791, Oct.
• Antoniadis, Konstantinos & Grougiou, Vasiliki & Zafiropoulos, Kostas & Vrana, Vasiliki & Theocharidis, Anastasios Ioannis, 2018, "The use of Facebook and Twitter by DMOs in Europe," MPRA Paper, University Library of Munich, Germany, number 98936, Oct.
• Soulidou, Afroditi K. & Karavasilis, George I. & Vrana, Vasiliki G. & Kehris, Evangelos C. & Theocharidis, Anastasios-Ioannis T. & Azaria, Alberto H., 2018, "Factors affecting hotel selection: Greek customers' perception," MPRA Paper, University Library of Munich, Germany, number 98937, Oct.
• Papageorgiou, Panagiotis & Papagianni, Efthimia, 2018, "Cultural diplomacy and its contribution to management of tourism destination image and identity," MPRA Paper, University Library of Munich, Germany, number 99031, Oct, revised 07 Feb 2020.
• Vitouladiti, Ourania & Ntaka, Alexandra & Sarantakou, Efthymia, 2018, "Evaluating Athens as a city-break destination: A marketing management approach in tourism and travel," MPRA Paper, University Library of Munich, Germany, number 99033, Oct.
• Dimitiradis, Efstathios D. & Kamenidou, Irene & Mamalis, Spyridon & Bara, Evangelia - Zoi, 2018, "The mediating effect of environmental policy on the relationship between satisfaction and loyalty in the hotel industry," MPRA Paper, University Library of Munich, Germany, number 99409, Oct.
• Otakar Nemec & Zuzana Wroblowska, 2018, "Requirements for applicants for the position of “product manager” in the USA," ACTA VSFS, University of Finance and Administration, volume 12, issue 2, pages 125-139.
• Květa Olšanová & Gina Gook & Marija Zlatić, 2018, "Influence of Luxury Companies' Corporate Social Responsibility Activities on Consumer Purchase Intention: Development of a Theoretical Framework," Central European Business Review, Prague University of Economics and Business, volume 2018, issue 3, pages 1-25, DOI: 10.18267/j.cebr.200.
• Dina Lončarić & Marina Perišić Prodan & Lidija Bagarić, 2018, "The Relationship Between Tourism Experience Co-Creation, Life Satisfaction and Behavioural Intentions," Central European Business Review, Prague University of Economics and Business, volume 2018, issue 4, pages 1-14, DOI: 10.18267/j.cebr.203.
• Katarzyna Żyminkowska, 2018, "Hedonic and Utilitarian Drivers of Customer Engagement," Central European Business Review, Prague University of Economics and Business, volume 2018, issue 4, pages 15-33, DOI: 10.18267/j.cebr.204.
• Ladislav Tyll & Mohit Srivastava & Florián Brezina, 2018, "An Overview of German Centers of Corporate Dominance and Motives for Corporate Headquarters Relocation," Central European Business Review, Prague University of Economics and Business, volume 2018, issue 4, pages 61-79, DOI: 10.18267/j.cebr.206.
• TANASE, George Cosmin, 2018, "Artificial Intelligence: Optimizing the Experience of Digital Marketing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 9, issue 1, pages 24-28, March.
• PURCAREA, Theodor, 2018, "Conversational Commerce, New Marketing Tactics, CX, Loyalty and Emotions," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 9, issue 1, pages 30-39, March.
• TANASE, George Cosmin, 2018, "Responding to Customer Behaviour in Real Time: From Campaign Management to Marketing Automation," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 9, issue 2, pages 25-29, June.
• PURCAREA, Theodor, 2018, "Retail digital marketing strategies," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 9, issue 2, pages 30-40, June.
• TANASE, George Cosmin, 2018, "Retail Therapy as a Behavioral Act of the Modern Consumer," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 9, issue 3, pages 29-33, September.
• PURCAREA, Theodor, 2018, "The Future of Retail Impacted by the Smart Phygital Era," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 9, issue 3, pages 34-46, September.
• TANASE, George Cosmin, 2018, "The Visual Design Influence on Customer Perceptions of Online Assortments," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 9, issue 4, pages 26-30, December.
• PURCAREA, Theodor, 2018, "Driving Competitive Advantage for Supply Chains by Delivering Relevant and Personal Customer Engagement," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 9, issue 4, pages 31-44, December.
• Srðan Šapiæ & Milan Kociæ & Jovana Filipoviæ, 2018, "Brand and consumer characteristics as drivers of behaviour towards global and local brands," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, volume 36, issue 2, pages 619-645.
• Md. Shariful Alam Khandakar & Md. Rakib Uddin Bhuiyan & Humaira Siddika, 2018, "Customers’ Expectation towards Online Marketing: A Study on Some Economic Zone in Bangladesh," American Journal of Trade and Policy, Asian Business Consortium, volume 5, issue 1, pages 7-14.
• Rojan Gümüş, 2018, "Marketing Practices in Health Sector: A Literature Review," Bulletin of Economic Theory and Analysis, BETA Journals, volume 3, issue 4, pages 217-235.
• Ramazan Kurtoglu & Tugba Ozboluk, 2018, "An Investigation on University Students’ Emoji Usage and Their Attitudes Toward Brands Using Emoji," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 9, issue 3, pages 697-713.
• Mutlu Yuksel Avcilar & Banu Kulter Demirgunes & Gulhan Yenilmez, 2018, "The Effects of In-App Mobile Ads Types on The Attitude Towards and Acceptance of Ads," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 9, issue 4, pages 923-943.
• Bulent Ozsacmaci, 2018, "The Mediation Effect of Green Marketing Activities on Green Brand Awareness and Consumer Purchase Intention," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 9, issue 4, pages 945-960.
• Muhamad Subhan, 2018, "Strategi Pemasaran Syari’ah pada BMT Al-Amanah dalam Meningkatkan Modal dan Penyaluran Pembiayaan," EkBis: Jurnal Ekonomi dan Bisnis, UIN Sunan Kalijaga Yogyakarta, volume 2, issue 1, pages 96-113.
• Hafsa Waseem & Sobia Sultana, 2018, "The Role of Visual Merchandising in Impulse Buying Behavior: An exploration from the lens of young adult consumers," Sukkur IBA Journal of Management and Business, Sukkur IBA University, volume 5, issue 1, pages 85-99.
• Imran Mehboob Shaikh & Kamaruzaman Noordin & Ahmed Alsharief, 2018, "Factors Influencing Customers’ Acceptance Towards Diminishing Partnership Home Financing: A Study of Pakistan," Islamic Economic Studies, The Islamic Research and Training Institute (IRTI), volume 26, pages 63-86.
• Miriam Carrillo & Alicia Gonzalez-Sparks & Nestor U. Salcedo, 2018, "Social power of preadolescent children on influence in their mothers’ purchasing behavior Initial study in Peruvian toy stores," Journal of Economics, Finance and Administrative Science, Universidad ESAN, volume 23, issue 45, pages 150-166.
• Nuno Baptista & Nelson Matos, 2018, "Analysing Destination Image From A Consumer Behaviour Perspective," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 6, issue 3, pages 226-236.