Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2015

• Abednego Okoe-Amartey, 2015, "Undergraduate Students' Perception Of Service Delivery In The Mobile Telecommunication Industry In Ghana," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 2703997, Sep.
• Monika Harantova & Petr Svoboda, 2015, "Brand Valuation Practices of Small and Medium-Sized Enterprises in the Czech Republic," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 2704955, Sep.
• Petr Svoboda & Monika Harantova, 2015, "Strategic Marketing in Higher Education from Alumni Perspective," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 2704957, Sep.
• Mehmet Nejat ÖZÜPEK & Murat KOÇY???T & Murat ERDO?DU, 2015, "Measurement of the Relationship Between Service Quality and Brand Loyalty with Structural Equation Modeling: A Research on Users of Smartphone Brands," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 2804912, Oct.
• Mehmet Erhan Summak & Ismail Ari, 2015, "The Influence Of Real-Time Marketing On Social Media Users: A Study On Users Of 'Ek?? Sözlük'," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 2805217, Oct.
• Ersen Fazil Collu & Mehmet Erhan Summak, 2015, "Use Of Social Media For Public Relations Purposes In Tourism," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 2805221, Oct.
• Mehmet Akif Çini & Mehmet Emin Demir, 2015, "A Survey On The Effects Of Service Quality On Customer Satisfaction And Loyalty," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 3105160, Nov.
• Alper Selçuk SAKAR, 2015, "The Comparison Of Certain Theories Correlating Leisure Time And Recreation," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 3105231, Nov.
• Mohammad Rahimian, 2015, "Survey to investigative the relationship between Internet marketing and increase rate of saling products and services in the Kerman provine?s SMEs," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 2303227, Jun.
• Neviana Krasteva, 2015, "Armed Conflict's Influence on Marketing," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 2304060, Jun.
• Theodore (Ted) Mitchell & Shawn Mitchell, 2015, "Teaching the Management of Marketing Profit First," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 2304141, Jun.
• Sevgi Ay?e Öztürk & Fatma Zeynep Özata & Feyza A?largöz, 2015, "How Foreign Branding Affect Brand Personality And Purchase Intention?," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 2304200, Jun.
• dilek çukul, 2015, "Fashion Marketing in Social Media: Using Instagram for Fashion Branding," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 2304324, Jun.
• Fatma Zeynep Özata & ?çlem Er, 2015, "Determinants Of User Satisfaction With Mobile Applications: Case Of Facebook As A Mobile App In Turkey," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 2304356, Jun.
• Amel GRAA & Soumia ABDELHAK & Hayat BARAKA, 2015, "The impact of Online Social Network? usage on the purchase decision process: Quantitative and Qualitative stud," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 3005416, Oct.
• Helena Sofia Rodrigues & Manuel Fonseca & Paulo Ribeiro Cardoso, 2015, "The perception of road safety communication campaigns: the gender influence," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 3005428, Oct.
• Anca Tamas, 2015, "Does the Country of Origin matters for hybrid products?," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 3105064, Oct.
• Patrick Szillat & Alexander Betov, 2015, "Marketing to multicultural audiences - Ethnic marketing for Turks in the German automotive and telecommunications industries," International Journal of Business and Management, International Institute of Social and Economic Sciences, volume 3, issue 2, pages 85-95, May.
• Helena Sofia Rodrigues & Manuel José Fonseca & Paulo Ribeiro Cardoso, 2015, "The effect of drivers gender on the perception of Portuguese road safety communication campaigns," International Journal of Business and Management, International Institute of Social and Economic Sciences, volume 3, issue 4, pages 104-123, November.
• Marcin Wieczerzycki, 2015, "Produkt cyfrowy w świetle jakościowej teorii informacji i koncepcji hylemorfizmu," Gospodarka Narodowa. The Polish Journal of Economics, Warsaw School of Economics, issue 1, pages 129-146.
• Katarzyna Dziewanowska, 2015, "Dimensions of Real and Virtual Consumer Experiences," Faculty of Management Working Paper Series, University of Warsaw, Faculty of Management, number 42015, Nov.
• Natalia Gmerek, 2015, "The determinants of Polish movies’ box office performance in Poland," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 1, pages 15-35.
• M. Sadiq Sohail, 2015, "Gender differences in mall shopping:a study of shopping behaviour of an emerging nation," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 1, pages 36-46.
• Agnieszka Kacprzak & Katarzyna Dziewanowska, 2015, "Does a global young consumer exist? A comparative study of South Korea and Poland," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 1, pages 47-61.
• Michael C. Handrinos & Dimitrios Folinas & Konstantinos Rotsios, 2015, "Using the SERVQUAL model to evaluate the quality of services for a farm school store," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 1, pages 62-74.
• Christine Marks & Melani Prinsloo, 2015, "Authenticity in marketing: a response to consumer resistance?," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 2, pages 15-32.
• Aleksandra Korzeniowska, 2015, "Generation Y on the e-commerce market. Comparison between Polish and South Korean young consumers’ behaviour," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 2, pages 33-48.
• Prashant Trivedi, 2015, "A conceptual model for driving green purchase among indian consumers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 2, pages 49-59.
• Marcin Gebarowski & Dariusz Siemieniako, 2015, "The trade show conversation in developing inter-organizational relationships on the example of retail Real Estate industry (Rozmowa targowa w rozwijaniu wiezi miedzyorganizacyjnych na przykladzie branzy nieruchomosci handlowych)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 13, issue 50, pages 88-103.
• Nil Engizek & Ahmet Sekerkaya, 2015, "Is The Price Only Motivation Source To Purchase Counterfeit Luxury Products?," Journal of Academic Research in Economics, Spiru Haret University, Faculty of Accounting and Financial Management Constanta, volume 7, issue 1 (March), pages 89-118.
• Pierre-Nicolas Schwab, 2015, "Online complaint handling practices: Company strategies and their effects upon post-complaint satisfaction," Working Papers CEB, ULB -- Universite Libre de Bruxelles, number 15-005, Feb.
• Pierre-Nicolas Schwab, 2015, "An exploratory study of collinearity effects between antecedents of post-complaint satisfaction," Working Papers CEB, ULB -- Universite Libre de Bruxelles, number 15-010, Mar.
• Pierre-Nicolas Schwab & Laurence Rosier & Sandra Rothenberger, 2015, "Politeness matters: The antecedents and consequences of politeness in a complaint handling setting," Working Papers CEB, ULB -- Universite Libre de Bruxelles, number 15-011, Apr.
• Pierre-Nicolas Schwab & Sandra Rothenberger, 2015, "Online Complaint Handling: The Effects of Politeness and Grammaticality upon Perceived Professionalism and Loyalty," Working Papers CEB, ULB -- Universite Libre de Bruxelles, number 15-015, Apr.
• Sandra Rothenberger, 2015, "Fairness through Transparency: The Influence of Price Transparency on Consumer Perceptions of Price Fairness," Working Papers CEB, ULB -- Universite Libre de Bruxelles, number 15-008, May.
• Leyla ÖZER & Beyza GÜLTEKİN & Sinem AYDIN, 2015, "Türkçe ve Yabancı Dilde Marka İsmi Kullanılmasının Algılanan Kalite ve Satın Alma İsteğine Etkisi," Sosyoekonomi Journal, Sosyoekonomi Society, issue 23(24).
• Semra AKTAŞ POLAT, 2015, "Turistlerin Tatil Dönemlerinde Sergiledikleri Liminoid Davranışlar," Sosyoekonomi Journal, Sosyoekonomi Society, issue 23(26).
• Zahoor Hussain Javed & Huma Huma Rao & Bader Akram & Muhammad Fayyaz Nazir, 2015, "Effect of Financial Leverage on Performance of the Firms: Empirical Evidence from Pakistan," SPOUDAI Journal of Economics and Business, SPOUDAI Journal of Economics and Business, University of Piraeus, volume 65, issue 1-2, pages 87-95, January-M.
• Viorica Jelev, 2015, "The Future of Education into a Digital World," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, volume 4, issue 4, pages 6-14, December.
• Margarita Išoraitė, 2015, "Entrepreneuship and blog marketing," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 2, issue 3, pages 171-178, March, DOI: 10.9770/jesi.2014.2.3(6).
• Margarita Išoraitė, 2015, "Coupons as effective and innovative marketing tool," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 3, issue 1, pages 104-113, September, DOI: 10.9770/jesi.2015.3.1(9).
• Margarita Išoraitė, 2015, "Analysis of marketing mix: Nivea case study," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 3, issue 2, pages 173-185, December, DOI: 10.9770/jesi.2015.3.2(5).
• Vesna Karadzic & Radivoje Drobnjak & Manijeh Reyhani, 2015, "Opportunities and challenges in promoting youth entrepreneurship in Montenegro," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, volume 8, issue 3, pages 13-20, December.
• Andrew J. Patton & Kevin Sheppard, 2015, "Good Volatility, Bad Volatility: Signed Jumps and The Persistence of Volatility," The Review of Economics and Statistics, MIT Press, volume 97, issue 3, pages 683-697, July.
• Roland, Strausz, 2015, "A Theory of Crowdfunding - a mechanism design approach with demand uncertainty and moral hazard," Discussion Paper Series of SFB/TR 15 Governance and the Efficiency of Economic Systems, Free University of Berlin, Humboldt University of Berlin, University of Bonn, University of Mannheim, University of Munich, number 527, Nov.
• Stefano Comino & Fabio M. Manenti & Franco Mariuzzo, 2015, "Updates Management in Mobile Applications. iTunes vs Google Play," Working Paper series, University of East Anglia, Centre for Competition Policy (CCP), Centre for Competition Policy, University of East Anglia, Norwich, UK., number 2015-04v3, Jan.
• Armando M. Jiménez & Hermelinda Camirra, 2015, "New trends international marketing: branding approach and its relationship with the consumer," Economía, Instituto de Investigaciones Económicas y Sociales (IIES). Facultad de Ciencias Económicas y Sociales. Universidad de Los Andes. Mérida, Venezuela, volume 40, issue 40, pages 171-186, july-dece.
• Oksana Loginova & Andrea Mantovani, 2015, "Information and Online Reviews," Working Papers, Department of Economics, University of Missouri, number 1505, Mar.
• Oksana Loginova & Andrea Mantovani, 2016, "Price Competition in the Presence of a Web Aggregator," Working Papers, Department of Economics, University of Missouri, number 1616.
• D.A. Sharmini Perera & VGR Chandran & D.A.C. Surang Silva & K. Chinna, 2015, "Tourist expectation and perception of world heritage site Sigiriya: Policy and institutional implications for Sri Lanka," Institutions and Economies (formerly known as International Journal of Institutions and Economies), Faculty of Economics and Administration, University of Malaya, volume 7, issue 2, pages 166-184, July.
• Costa, S. & Hérault-Fournier, C. & Sirieix, L., 2015, "Rôle de la proximité et de l’identification dans la fidélité des consommateurs au point de vente dans différents circuits de distribution," Working Papers MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 201504.
• Andreea Bianca Ene, 2015, "E-commerce – modern form of business," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), volume 6, issue 2, pages 117-129, July-Dece.
• Nicoleta Popescu (Sparchez), 2015, "Strategic Stages in the Development of a Culturalreligious Services," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), volume 6, issue 3, pages 103-110, September.
• Valeria Emilia Re, 2015, "Constructing cultural identities: Venezia, Venezia Nativa, Venissa," Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia, number 3, Jun.
• Elitsa Uzunova, 2015, "A New Business Model Of Marketing Research," Business & Management Compass, University of Economics Varna, issue 1, pages 32-42.
• Maria Georgieva, 2015, "Marketing Effects Related To Socially Responsible Branding," Business & Management Compass, University of Economics Varna, issue 4, pages 56-66.
• Valentina Makni, 2015, "Consumer perceptions and evaluations of network marketing," An Annual Book of University of Economics - Varna, University of Economics - Varna, volume 87, issue 1, pages 343-418, January.
• Szőcs Attila & Berács József, 2015, "A Causal Model of Consumer-Based Brand Equity," Acta Universitatis Sapientiae, Economics and Business, Sciendo, volume 3, issue 1, pages 5-26, DOI: 10.1515/auseb-2015-0001.
• Todua Nugzar & Gogitidze Teona & Phutkaradze Jaba, 2015, "Georgian Consumer Attitudes Towards Genetically Modified Products," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 46, issue 1, pages 120-133, June, DOI: 10.1515/ijme-2015-0024.
• Adebiyi Sulaimon Olanrewaju & Oyatoye Emmanuel Olateju & Kuye Owolabi Lateef, 2015, "An Analytic Hierarchy Process Analysis: Application to Subscriber Retention Decisions in the Nigerian Mobile Telecommunications," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 48, issue 1, pages 63-83, December, DOI: 10.1515/ijme-2015-0035.
• Grah Miran & Tominc Polona, 2015, "Relationships among Store Image and Store Loyalty in Slovenia," Naše gospodarstvo/Our economy, Sciendo, volume 61, issue 6, pages 28-37, December, DOI: 10.1515/ngoe-2015-0024.
• Luiz Moutinho & Kun-Huang Huarng (ed.), 2015, "Quantitative Modelling in Marketing and Management," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 9657, ISBN: ARRAY(0x6deb8b20).
• Wayne S DeSarbo & Sunghoon Kim, 2015, "A Review Of The Major Multidimensional Scaling Models For The Analysis Of Preference/Dominance Data In Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Parikshat S Manhas & Ajay K Manrai & Lalita A Manrai & Ramjit, 2015, "Role Of Structural Equation Modelling In Theory Testing And Development," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Joaquín Aldás-Manzano, 2015, "Partial Least Squares Path Modelling In Marketing And Management Research: An Annotated Application," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Graeme D Hutcheson, 2015, "Statistical Model Selection," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Arnaldo Coelho & Luiz Moutinho & Graeme D Hutcheson & Maria Manuela Santos Silva, 2015, "Artificial Neural Networks And Structural Equation Modelling: An Empirical Comparison To Evaluate Business Customer Loyalty," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Arnaldo Coelho & Luiz Moutinho & Graeme D Hutcheson & Maria Manuela Santos Silva, 2015, "The Application Of Nn To Management Problems," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Stephen Hurley & Luiz Moutinho, 2015, "Meta-Heuristics In Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Yu-Lan Lee & Ming-leih Wu & Chunti Su, 2015, "Non-Parametric Test With Fuzzy Data And Its Applications In The Performance Evaluation Of Customer Capital," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Berlin Wu & Mei Fen Liu, 2015, "Too Much Ado About Nothing? Fuzzy Measurement Of Job Stress For School Leaders," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Yingwan Wu & Simon Fong & Suash Deb & Thomas Hanne, 2015, "Interactive Virtual Platform For Shopping Furniture Based On Unity 3d," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Malcolm J Beynon & Aoife McDermott & Mary A Keating, 2015, "Qualitative Comparison Analysis: An Example Analysis Of Clinical Directorates And Resource Management," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Mladen Sokele, 2015, "Growth Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Yun Li & Luiz Moutinho & Kwaku K Opong & Yang Pang, 2015, "Bayesian Prediction With Linear Dynamic Model: Principle And Application," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Malcolm J Beynon & Harry Barton, 2015, "Promethee: Technical Details And Developments, And Its Role In Performance Management," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Armando B Mendes & Luís Cavique & Jorge MA Santos, 2015, "Data Mining Process Models: A Roadmap For Knowledge Discovery," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Thomas Hanne & Suash Deb & Simon Fong, 2015, "Metaheuristics In Logistics," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 16, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Pedro Godinho & Luiz Moutinho & Manuela Silva, 2015, "A Model For Optimising Earned Attention In Social Media Based On A Memetic Algorithm," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 17, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Yan Zhuang & Hang Yang, 2015, "Stream-Based Classification For Social Network Recommendation Systems," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 18, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Luís Cavique & Armando B Mendes & Jorge MA Santos, 2015, "Clique Communities In Social Networks," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 19, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Iola Pinto & Margarida GMS Cardoso, 2015, "Measuring The Effects Of Marketing Actions: The Role Of Matching Methodologies," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 20, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Jorge Santos & Armando B Mendes & Luís Cavique & Magdalena Kapelko, 2015, "Mathematical Programming Applied To Benchmarking In Economics And Management," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 21, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Florin-Lucian ISAC & Anca-Maria IONESCU & Andrei DOBRE, 2015, "Behavioral consequences of customers’ satisfaction with banking products and services," Timisoara Journal of Economics and Business, West University of Timisoara, Romania, Faculty of Economics and Business Administration, volume 8, issue 2, pages 232-254, December.
• Roblek, Vasja & Meško Maja, 2015, "Designing Mobile Application for the Over the Counter Drug Marketing," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2015), Kotor, Montengero, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Kotor, Montengero, 10-11 September 2015".
• Hussain, Riaz & Ali, Mazhar, 2015, "Effect of Store Atmosphere on Consumer Purchase Intention," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 7, issue 2, pages 35-43.
• Strassl, Johann & Schicker, Günter & Grasser, Christian, 2015, "Giving ideas a chance: Systematic development of services in manufacturing industry," Weidener Diskussionspapiere, University of Applied Sciences Amberg-Weiden (OTH), number 47.
• Strausz, Roland, 2015, "Crowdfunding, demand uncertainty, and moral hazard: A mechanism design approach," SFB 649 Discussion Papers, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk, number 2015-036.

2014

• Egbert, Henrik & Greiff, Matthias & Xhangolli, Kreshnik, 2014, "PWYW Pricing ex post Consumption: A Sales Strategy for Experience Goods," MPRA Paper, University Library of Munich, Germany, number 53376, Feb.
• Yüksekbilgili, Zeki, 2014, "The Use of Guerilla Marketing In SMEs," MPRA Paper, University Library of Munich, Germany, number 54385.
• Makosana, Musa, 2014, "Customers’ adoption of electronic banking: An investigation on the commercial banking industry in Zimbabwe," MPRA Paper, University Library of Munich, Germany, number 57351, Jul.
• Senderski, Marcin, 2014, "Concrete roads in Poland: The case for selling non-mainstream infrastructure technologies," MPRA Paper, University Library of Munich, Germany, number 58800, Sep.
• Arif, Imtiaz & Aslam, Wajeeha, 2014, "Students' dependence on smart phone and its effect on purchase behavior," MPRA Paper, University Library of Munich, Germany, number 58919, Aug.
• Khan, Sana Akbar & Qureshi, Salman Ali & Hunjra, Ahmed Imran, 2014, "CRM Implementation: A Descriptive Study of the Service Industry in Pakistan," MPRA Paper, University Library of Munich, Germany, number 60788, Feb.
• Kornienko, Nikita, 2014, "Привлечение Клиентов При Помощи Контекстной Рекламы
  [Attracting customers by using contextual advertising]," MPRA Paper, University Library of Munich, Germany, number 60811, Dec, revised 21 Dec 2014.
• Musso, Fabio, 2014, "Lo sviluppo dei mercati esteri
  [Foreign market development]," MPRA Paper, University Library of Munich, Germany, number 61016, revised 2014.
• Andrei, Andreia Gabriela & Adriana, Zait, 2014, "Branding insights: an interdisciplinary journey from perception to action," MPRA Paper, University Library of Munich, Germany, number 61114, Oct.
• Grebitus, Carola & Steiner, Bodo & Veeman, Michele, 2014, "The roles of human values and generalized trust on stated preferences when food is labeled with environmental footprints: insights from Germany," MPRA Paper, University Library of Munich, Germany, number 64630.
• Moisescu, Ovidiu-Ioan, 2014, "Assessing Customer Loyalty: A Literature Review," MPRA Paper, University Library of Munich, Germany, number 65287, Dec.
• Moisescu, Ovidiu-Ioan, 2014, "A Website-Based Analysis Regarding CSR Practices of the Top Romanian Travel Agencies," MPRA Paper, University Library of Munich, Germany, number 65288, Sep.
• Moisescu, Ovidiu-Ioan, 2014, "A Survey-Based Analysis Regarding CSR Practices in the Romanian Tourism Distribution Sector," MPRA Paper, University Library of Munich, Germany, number 65310, Oct, revised Oct 2014.
• Preikschas, Michael W. & Cabanelas, Pablo & Rüdiger, Klaus & Lampón, Jesús F., 2014, "Value Co-creation, Dynamic Capabilities and Customer Retention in Industrial Markets," MPRA Paper, University Library of Munich, Germany, number 65391, Nov.
• Wieland, Thomas, 2014, "Räumliches Einkaufsverhalten und Standortpolitik im Einzelhandel unter Berücksichtigung von Agglomerationseffekten: Theoretische Erklärungsansätze, modellanalytische Zugänge und eine empirisch-ökonometrische Marktgebietsanalyse anhand eines Fallbeisp," MPRA Paper, University Library of Munich, Germany, number 77163, Oct.
• Karim, Rashed al, 2014, "Users’ Perception of Internet Banking Service: An Evaluative Study of Private Commercial Banks in Bangladesh," MPRA Paper, University Library of Munich, Germany, number 91032, Nov, revised Nov 2014.
• Radek Tahal & Václav Stříteský, 2014, "Loyalty Programmes and their Perception by Customers and Operators of Retail e-Shops
  [Věrnostní programy a jejich vnímání zákazníky a provozovateli retailových internetových obchodů]," Acta Oeconomica Pragensia, Prague University of Economics and Business, volume 2014, issue 4, pages 30-41, DOI: 10.18267/j.aop.444.
• Markéta Lhotáková & Květa Olšanová, 2014, "Effectiveness of the advertising targeted to children regulation and self-regulation with focus on food industry
  [Účinnost regulace a samoregulace reklamy potravinářských firem cílené na děti v České republice]," Acta Oeconomica Pragensia, Prague University of Economics and Business, volume 2014, issue 5, pages 54-70, DOI: 10.18267/j.aop.452.
• Michael Bahles, 2014, "Home-Bias-in-Consumption Based on Different Brand Preferences in the East and the West of Germany," Central European Business Review, Prague University of Economics and Business, volume 2014, issue 1, pages 7-12, DOI: 10.18267/j.cebr.69.
• Radek Tahal, 2014, "Loyalty Programs in E-commerce and their Perception by the Young Adult Internet Population," Central European Business Review, Prague University of Economics and Business, volume 2014, issue 2, pages 7-13, DOI: 10.18267/j.cebr.79.
• Jan Rožek & Miroslav Karlíček, 2014, "Customer Lifetime Value as the 21st Century Marketing Strategy Approach," Central European Business Review, Prague University of Economics and Business, volume 2014, issue 2, pages 28-35, DOI: 10.18267/j.cebr.82.
• Sławomir Czarniewski, 2014, "Communicating Customer Value Based on Modern Technologies," Central European Business Review, Prague University of Economics and Business, volume 2014, issue 2, pages 36-43, DOI: 10.18267/j.cebr.83.
• Květa Olšanová, 2014, "Food Industry Approach to Rising Prevalence of Children Obesity in the Czech Republic," Central European Business Review, Prague University of Economics and Business, volume 2014, issue 3, pages 7-15, DOI: 10.18267/j.cebr.88.
• Mohammad Reza Hamidizadeh & Mohammad Reza Karimi Alavije & Morteza Rezaee, 2014, "The Effect of Perceived Business Ethics on Brand Personality Dimensions & Creation of Brand Equity in Developing Countries," Central European Business Review, Prague University of Economics and Business, volume 2014, issue 3, pages 46-53, DOI: 10.18267/j.cebr.93.
• Daniela Kolouchová & Jan Rožek, 2014, "Is it Possible to Improve the Relationship between Marketing and Sales?," Central European Business Review, Prague University of Economics and Business, volume 2014, issue 4, pages 30-36, DOI: 10.18267/j.cebr.100.
• Michael Bahles, 2014, "Diplomatic Skills Used for International Marketing Practice," Central European Business Review, Prague University of Economics and Business, volume 2014, issue 4, pages 37-42, DOI: 10.18267/j.cebr.101.
• Mohammad Reza Hamidizadeh & Maryam Zargaranyazd, 2014, "Analyzing International Readiness of Small and Medium-Sized Enterprises," Central European Business Review, Prague University of Economics and Business, volume 2014, issue 4, pages 43-48, DOI: 10.18267/j.cebr.102.
• Sławomir Czarniewski, 2014, "Challenges in the Central European Postal Markets: The Example of the Polish Post," Central European Business Review, Prague University of Economics and Business, volume 2014, issue 4, pages 20-29, DOI: 10.18267/j.cebr.99.
• Victoria-Mihaela BRÎNZEA & Olimpia OANCEA & Marinela BÃRBULESCU, 2014, "The Corporate Social Responsibility- An Important Aspect For Consumers," Scientific Bulletin - Economic Sciences, University of Pitesti, volume 13, issue 1, pages 48-54.
• Kolar, Tomaž & Zabkar, Vesna, 2014, "The effect of general consumer attitudes and personality traits on attitudes towards domestic and multinational products in the Balkan region," Journal of East European Management Studies, Rainer Hampp Verlag, volume 19, issue 1, pages 58-80.
• Dettmers, Jan, 2014, "Job definitions and service behaviour. An investigation among technical service employees," management revue. Socio-economic Studies, Rainer Hampp Verlag, volume 25, issue 4, pages 248-262.
• Tanase, George Cosmin, 2014, "Advertising Policy and Geographic Information," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 5, issue 2, pages 17-22, June.
• PURCAREA, Theodor, 2014, "Distribution, the challenge of the super agility," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 5, issue 3, pages 18-25, September.
• TANASE, George Cosmin, 2014, "Focusing Marketing Strategy with Segmentation," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 5, issue 3, pages 26-29, September.
• Amitav Saha & K. M. Sabbir Hasan & Md. Salah Uddin, 2014, "A Conceptual Framework for Understanding Customer Satisfaction in Banking Sector: The Mediating Influence of Service Quality and Organizational Oath," American Journal of Trade and Policy, Asian Business Consortium, volume 1, issue 2, pages 85-93.
• İpek Kazançoğlu & Taşkın Dirsehan, 2014, "Exploring Brand Experience Dimensions for Cities and Investigating Their Effects on Loyalty to a City," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 5, issue 1, pages 17-37.
• Serkan Kılıç & Orhan Duman & Emir Bektaş, 2014, "Marketing Strategies of Organic Products and a Field Research on Producers," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 5, issue 1, pages 39-65.
• Volkan Doğan & Ömer Torlak, 2014, "The Relationship Between Symbolic Money Meanings and Materialism," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 5, issue 2, pages 1-17.
• Elsa Pereira & Maria Margarida Mascarenhas & Gustavo Pires, 2014, "Sports Events As A Tool To Leverage The Tourism Destination Image," Spatial and Organizational Dynamics Discussion Papers, CIEO-Research Centre for Spatial and Organizational Dynamics, University of Algarve, number 2014-4, Feb.
• Vasyl Denys & Júlio Mendes, 2014, "Consumption Values and Destination Evaluation in Destination Decision Making," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 2, issue 1, pages 4-22.
• Taisiya Chaykina & Manuela Guerreiro & Júlio Mendes, 2014, "Destination Brand Personality of Portugal for the Russian-Speaking Market," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 2, issue 1, pages 23-40.
• Nor’Ain Othman & Hassnah Wee & Razip Hassan, 2014, "How did Malaysia Manage its Position as Top 10 World Tourist Destinations in UNWTO Ranking in 2012?," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 2, issue 1, pages 41-50.
• Dora Agapito & António Lacerda, 2014, "Marketing and Brand Design of Destination Experiences: The Role of ICT," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 2, issue 3, pages 201-216.
• Manuela Guerreiro & Júlio Mendes, 2014, "Experiencing the Tourist City. The European Capital of Culture in Re-designing City Routes," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 2, issue 4, pages 288-306.
• Alina Elena OPRESCU, 2014, "The Strategic Marketing Planning – General Framework For Customer Segmentation," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 5, issue 1, pages 51-59.
• Iuliana Petronela GÂRDAN (GEANGU) & Daniel Adrian GÂRDAN, 2014, "Healthcare Services Consumer’S Behavior And Sustainable Development," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 5, issue 3, pages 9-20.
• MIHALI Ana Maria, 2014, "The Importance Of Marketing Communication In The Touristic Negotiation," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 5, issue 2, pages 27-34.
• SARACIN Valentin-Cosmin & VASILE Adrian & HARRATI Ahmed, 2014, "An Exploratory Research Regarding Romanian Market For Halal Food," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 5, issue 2, pages 35-46.
• Lejla Selimovic & Almir Pestek, 2014, "Analyzing Consumer Behavior In Online Group Buying In Bosnia And Herzegovina," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 5, issue 1, pages 41-52.
• Gheorghe MINCULETE & Maria-Ana CHISEGA-NEGRILÃ, 2014, "Marketing Management Relational Approaches Focused on Consumer’s and Customer’s Needs and Desires," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 17, issue 2, pages 325-346, December.
• Liviu CRÃCIUN & Cãtãlin Mihail BARBU, 2014, "The Brand as Strategic Asset of the Organization," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 15, issue 1, pages 69-77, March.
• Ioana-Octavia BRÃTULESCU & Simona VASILACHE, 2014, "A Cluster Analysis of Senses Effects on Consumer Behavior. Lessons for Businesses," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 15, issue 3, pages 343-359, July.
• Vasile DEAC & Aurelia STÃNESCU, 2014, "Strategic Segmentation – The Preamble of Developing a Company Strategy," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 15, issue 4, pages 461-469, October.
• Suherna & Weksi Budiaji, 2014, "The Impact of customers' relation quality and sensing on the marketing performance for micro industries development in Banten Province, Indonesia," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 7, issue 1, pages 147-151, June.
• Victoria Ostrovskaya & Vladislav Yurev & Olga Stepicheva & Nikolay Denisov, 2014, "Marketing of innovations as a key area of strategic management of modern enterprise," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 8, issue 2, pages 124-131, June.
• Abdulvahap Baydas, 2014, "Customer satısfactıon ın prıvate health organızatıons: an empirical study," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 8, issue 2, pages 43-56, June.
• Larisa Andreeva & Alina Andreeva, 2014, "Marketing strategies of development of Russian banks under the conditions of the new economic conjuncture," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 8, issue 2, pages 5-12, June.
• Zhanna Gornostaeva & Vladimir Zhidkov, 2014, "Service technologies as factor of service and tourism companies' competitiveness," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 8, issue 2, pages 78-86, June.
• Marzena Krawczyk, 2014, "The Use Of Marketing Indicators To Measure And Monitor The Effects Of Implementing The Concept Of User-Driven Innovation," "e-Finanse", University of Information Technology and Management, Institute of Financial Research and Analysis, volume 9, issue 4, pages 53-60, April.
• Исаева Н.А. & Дасько М.В., 2014, "Разработка маркетинговой стратегии для предприятий, оказывающих услуги спецтехники в Новосибирской области. Marketing strategy development for a companies providing special equipment services in Novosibirsk region," Мир экономики и управления // Вестник НГУ. Cерия: Cоциально-экономические науки, Socionet;Новосибирский государственный университет, volume 14, issue 4, pages 157-167.
• Ourania Vitouladiti, 2014, "Combining Primary Destination Image with Acquired Experience for Effective Marketing in Tourism and Tour Operating," South-Eastern Europe Journal of Economics, Association of Economic Universities of South and Eastern Europe and the Black Sea Region, volume 12, issue 1, pages 107-133.
• Liliana Popescu & Amalia Badita & Mirela Mazilu, 2014, "Cultural tourism in Oltenia (Romania) ? disregarded opportunity," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0100968, May.
• Marcel Meler & Dragan Maga?, 2014, "Sustainable marketing for sustainable development," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0300294, Jul.
• Boonchai Hongcharu, 2014, "A Model of Social Interactivity through Internet-based Technologies: Implications for Marketing Communications," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0300643, Jul.
• Yolanda Jordaan, 2014, "How important is privacy concern and behaviour on Facebook?," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0301782, Jul.
• DISSATAT PRASERTSAKUL & Titipong Rerngrittirong, 2014, "Understanding the factors influencing soccer team identification and its impacts on team sponsors: An evidence from Thailand Premier league," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0702155, Oct.
• Esen ?Ah?N & Muammer Zerenler & Emel Celep, 2014, "The Effects Of Relational Marketing On The Business Performance: A Practical Study On The Authorized Auto Sales Agencies," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0702156, Oct.
• Andrzej Szymkowiak, 2014, "The reasons for the resignation of activity on social networking sites," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0702305, Oct.
• Mohammad Taleghani, 2014, "Identification of Electronic Banking Acceptance Components in Branches of Keshavarzi Bank of Guilan Province (Northern of Iran)," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0702706, Oct.
• Fumihiko Isada & Yuriko Isada, 2014, "An Empirical Study of the International-Tourism Management by a Model of Consumer Behaviour," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0801214, Oct.
• Celil Koparal & Nuri Calik, 2014, "Consumer Innovativeness in Purchase of Hi-Tech Home Appliances and the Factors Influencing Consumer Behavior in Electronics Market - A Field Study from Eskisehir , Turkey," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0802268, Oct.
• Nurcan Turan & Nuri Calik, 2014, "Consumers´ Information Search Behavior on Wholesome Nutrition and their Attitudes towards Health Products; A Field Study from Eskisehir, Turkey," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0802271, Oct.
• István Kovács, 2014, "Examining the Liaison between Marketing Communication and Open Innovation, in the Scope of the Hungarian Innovation Clusters," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0802558, Oct.
• Tudor Niciporuc, 2014, "Comparative analysis of the engagement rate on Facebook and Google Plus social networks," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0902287, Dec.
• Monika Harantova & Petr Svoboda, 2014, "The Main Factors for Strategic Building of the Brand Value and Methods for Brand Valuation at the Czech Republic Market," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0902940, Dec.
• Petr Svoboda & Monika Harantova, 2014, "Perceived Quality of the Higher Education Institution in Relation to Building a Strong Brand from the Alumni Perspective," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0902941, Dec.
• Monika Maciuliene, 2014, "Linking Value Co-creation and Organizational Absorptive Capacity: Theoretical study and Conceptual model," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0902957, Dec.
• Neviana Krasteva, 2014, "Contemporary Economic and Social Trends and Their Impact on Marketing," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 0401600, Jul.
• Agnieszka Chwialkowska, 2014, "Barriers for innovation and technology transfer in Poland and methods of overcoming them (Bariery dla innowacji i transferu techniki w Polsce oraz sposoby ich pokonywania)," Research Reports, University of Warsaw, Faculty of Management, volume 1, issue 17, pages 124-137.
• Hulya CAGIRAN KENDIRLI & Gurkan ULUSOY, 2014, "Food Quality Certificates and Research on Effect of Food Quality Certificates to Determinate Ignored Level of Buying Behavioral: A Case Study in Hitit University Feas Business Department," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, volume 3, issue 4, pages 37-46, December.
• Antonia Delistavrou & Irene Tilikidou, 2014, "Are Greeks'Unconcerned about Ethical Market Choices?," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, volume 3, issue 4, pages 47-58, December.
• Kubra Muge DALDAL & Sabiha KILIC, 2014, "Factors Affecting Mobile Tagging Awareness; A Research on Social Media Consumers," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, volume 3, issue 4, pages 69-86, December.
• Aurélie Bertrand & Christian Hafner, 2014, "On heterogeneous latent class models with applications to the analysis of rating scores," Computational Statistics, Springer, volume 29, issue 1, pages 307-330, February, DOI: 10.1007/s00180-013-0450-5.
• Theo Lieven & Sven Schuwirth, 2014, "Veränderung der Markeneinstellung anhand der Triade Kunde-Marke-Verkäufer," Schmalenbach Journal of Business Research, Springer, volume 66, issue 2, pages 147-172, March, DOI: 10.1007/BF03372895.
• Sören Köcher & Hartmut H. Holzmüller, 2014, "Zu viel des Guten? Eine Analyse der Wirkung von Verbraucherschutzinformation," Schmalenbach Journal of Business Research, Springer, volume 66, issue 4, pages 306-343, June, DOI: 10.1007/BF03373720.
• Thomas Fandrich & Christian Barrot & Jan U. Becker, 2014, "Deckungsbeitragsorientierte Steuerung von Targeting-Kampagnen," Schmalenbach Journal of Business Research, Springer, volume 66, issue 7, pages 601-624, November, DOI: 10.1007/BF03372908.
• Christian Schlereth & Fabian Schulz, 2014, "Schnelle und einfache Messung von Bedeutungsgewichten mit der Restricted-Click-Stream Analyse: Ein Vergleich mit etablierten Präferenzmessmethoden," Schmalenbach Journal of Business Research, Springer, volume 66, issue 8, pages 630-657, December, DOI: 10.1007/BF03372910.
• Margarita Išoraitė, 2014, "ICT and entrepreneurship: social network marketing," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 2, issue 1, pages 19-29, September, DOI: 10.9770/jesi.2014.2.1(3).
• Vlad Radoias, 2014, "When Price Discrimination Fails - A Principal Agent Problem with Social Influence," Working Papers, Towson University, Department of Economics, number 2014-08, Oct, revised Oct 2014.
• Alexander L. Brown & Ajalavat Viriyavipart & Xiaoyuan Wang, 2014, "Exploding Offers with Experimental Consumer Goods," Working Papers, Texas A&M University, Department of Economics, number 20141006-001, Oct.
• Brett Danaher & Michael D. Smith & Rahul Telang, 2014, "Piracy and Copyright Enforcement Mechanisms," Innovation Policy and the Economy, University of Chicago Press, volume 14, issue 1, pages 25-61, DOI: 10.1086/674020.
• Oksana Loginova & X. Hnery Wang & Chenhang Zeng, 2014, "Learning in Advance Selling with Heterogeneous Consumers," Working Papers, Department of Economics, University of Missouri, number 1408, Apr.
• Daniel, M. & Sirieix, L., 2014, "From sustainable consumption to sustainable practices," Working Papers MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 201402.
• Moruzzi, R. & Sirieix, L., 2014, "Paradoxes of sustainable food and consumer coping strategies," Working Papers MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 201404.
• Le Borgne, G. & Sirieix, L. & Costa, S., 2014, "Food waste and promotions," Working Papers MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 201405.
• Gerasimenko Valentina & Ochkovskaya Marina & Rybalko Maria, 2014, "Factors Affecting a Brands Perception in Russia," Working Papers, Moscow State University, Faculty of Economics, number 0007, Jan.
• Marco Giarratana & Alessandra Perri, 2014, "Product and Marketing Actions in a Competitive Scenario," Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia, number 30, Dec.
• Andrea Pontiggia & Tiziano Vescovi, 2014, "Internationalization of Middle Size Multinational Enterprises in Chinese Markets: Mirroring Back Effects," Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia, number 17, Sep.
• Francesca Checchinato & Lala Hu & Tiziano Vescovi, 2014, "Do distributors really know the product? Approaching emerging markets through exports," Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia, number 19, Oct.