Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2014

• Moisescu, Ovidiu-Ioan, 2014, "A Website-Based Analysis Regarding CSR Practices of the Top Romanian Travel Agencies," MPRA Paper, University Library of Munich, Germany, number 65288, Sep.
• Moisescu, Ovidiu-Ioan, 2014, "A Survey-Based Analysis Regarding CSR Practices in the Romanian Tourism Distribution Sector," MPRA Paper, University Library of Munich, Germany, number 65310, Oct, revised Oct 2014.
• Preikschas, Michael W. & Cabanelas, Pablo & Rüdiger, Klaus & Lampón, Jesús F., 2014, "Value Co-creation, Dynamic Capabilities and Customer Retention in Industrial Markets," MPRA Paper, University Library of Munich, Germany, number 65391, Nov.
• Wieland, Thomas, 2014, "Räumliches Einkaufsverhalten und Standortpolitik im Einzelhandel unter Berücksichtigung von Agglomerationseffekten: Theoretische Erklärungsansätze, modellanalytische Zugänge und eine empirisch-ökonometrische Marktgebietsanalyse anhand eines Fallbeisp," MPRA Paper, University Library of Munich, Germany, number 77163, Oct.
• Karim, Rashed al, 2014, "Users’ Perception of Internet Banking Service: An Evaluative Study of Private Commercial Banks in Bangladesh," MPRA Paper, University Library of Munich, Germany, number 91032, Nov, revised Nov 2014.
• Radek Tahal & Václav Stříteský, 2014, "Loyalty Programmes and their Perception by Customers and Operators of Retail e-Shops
  [Věrnostní programy a jejich vnímání zákazníky a provozovateli retailových internetových obchodů]," Acta Oeconomica Pragensia, Prague University of Economics and Business, volume 2014, issue 4, pages 30-41, DOI: 10.18267/j.aop.444.
• Markéta Lhotáková & Květa Olšanová, 2014, "Effectiveness of the advertising targeted to children regulation and self-regulation with focus on food industry
  [Účinnost regulace a samoregulace reklamy potravinářských firem cílené na děti v České republice]," Acta Oeconomica Pragensia, Prague University of Economics and Business, volume 2014, issue 5, pages 54-70, DOI: 10.18267/j.aop.452.
• Michael Bahles, 2014, "Home-Bias-in-Consumption Based on Different Brand Preferences in the East and the West of Germany," Central European Business Review, Prague University of Economics and Business, volume 2014, issue 1, pages 7-12, DOI: 10.18267/j.cebr.69.
• Radek Tahal, 2014, "Loyalty Programs in E-commerce and their Perception by the Young Adult Internet Population," Central European Business Review, Prague University of Economics and Business, volume 2014, issue 2, pages 7-13, DOI: 10.18267/j.cebr.79.
• Jan Rožek & Miroslav Karlíček, 2014, "Customer Lifetime Value as the 21st Century Marketing Strategy Approach," Central European Business Review, Prague University of Economics and Business, volume 2014, issue 2, pages 28-35, DOI: 10.18267/j.cebr.82.
• Sławomir Czarniewski, 2014, "Communicating Customer Value Based on Modern Technologies," Central European Business Review, Prague University of Economics and Business, volume 2014, issue 2, pages 36-43, DOI: 10.18267/j.cebr.83.
• Květa Olšanová, 2014, "Food Industry Approach to Rising Prevalence of Children Obesity in the Czech Republic," Central European Business Review, Prague University of Economics and Business, volume 2014, issue 3, pages 7-15, DOI: 10.18267/j.cebr.88.
• Mohammad Reza Hamidizadeh & Mohammad Reza Karimi Alavije & Morteza Rezaee, 2014, "The Effect of Perceived Business Ethics on Brand Personality Dimensions & Creation of Brand Equity in Developing Countries," Central European Business Review, Prague University of Economics and Business, volume 2014, issue 3, pages 46-53, DOI: 10.18267/j.cebr.93.
• Daniela Kolouchová & Jan Rožek, 2014, "Is it Possible to Improve the Relationship between Marketing and Sales?," Central European Business Review, Prague University of Economics and Business, volume 2014, issue 4, pages 30-36, DOI: 10.18267/j.cebr.100.
• Michael Bahles, 2014, "Diplomatic Skills Used for International Marketing Practice," Central European Business Review, Prague University of Economics and Business, volume 2014, issue 4, pages 37-42, DOI: 10.18267/j.cebr.101.
• Mohammad Reza Hamidizadeh & Maryam Zargaranyazd, 2014, "Analyzing International Readiness of Small and Medium-Sized Enterprises," Central European Business Review, Prague University of Economics and Business, volume 2014, issue 4, pages 43-48, DOI: 10.18267/j.cebr.102.
• Sławomir Czarniewski, 2014, "Challenges in the Central European Postal Markets: The Example of the Polish Post," Central European Business Review, Prague University of Economics and Business, volume 2014, issue 4, pages 20-29, DOI: 10.18267/j.cebr.99.
• Victoria-Mihaela BRÎNZEA & Olimpia OANCEA & Marinela BÃRBULESCU, 2014, "The Corporate Social Responsibility- An Important Aspect For Consumers," Scientific Bulletin - Economic Sciences, University of Pitesti, volume 13, issue 1, pages 48-54.
• Kolar, Tomaž & Zabkar, Vesna, 2014, "The effect of general consumer attitudes and personality traits on attitudes towards domestic and multinational products in the Balkan region," Journal of East European Management Studies, Rainer Hampp Verlag, volume 19, issue 1, pages 58-80.
• Dettmers, Jan, 2014, "Job definitions and service behaviour. An investigation among technical service employees," management revue. Socio-economic Studies, Rainer Hampp Verlag, volume 25, issue 4, pages 248-262.
• Tanase, George Cosmin, 2014, "Advertising Policy and Geographic Information," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 5, issue 2, pages 17-22, June.
• PURCAREA, Theodor, 2014, "Distribution, the challenge of the super agility," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 5, issue 3, pages 18-25, September.
• TANASE, George Cosmin, 2014, "Focusing Marketing Strategy with Segmentation," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 5, issue 3, pages 26-29, September.
• Amitav Saha & K. M. Sabbir Hasan & Md. Salah Uddin, 2014, "A Conceptual Framework for Understanding Customer Satisfaction in Banking Sector: The Mediating Influence of Service Quality and Organizational Oath," American Journal of Trade and Policy, Asian Business Consortium, volume 1, issue 2, pages 85-93.
• İpek Kazançoğlu & Taşkın Dirsehan, 2014, "Exploring Brand Experience Dimensions for Cities and Investigating Their Effects on Loyalty to a City," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 5, issue 1, pages 17-37.
• Serkan Kılıç & Orhan Duman & Emir Bektaş, 2014, "Marketing Strategies of Organic Products and a Field Research on Producers," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 5, issue 1, pages 39-65.
• Volkan Doğan & Ömer Torlak, 2014, "The Relationship Between Symbolic Money Meanings and Materialism," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 5, issue 2, pages 1-17.
• Elsa Pereira & Maria Margarida Mascarenhas & Gustavo Pires, 2014, "Sports Events As A Tool To Leverage The Tourism Destination Image," Spatial and Organizational Dynamics Discussion Papers, CIEO-Research Centre for Spatial and Organizational Dynamics, University of Algarve, number 2014-4, Feb.
• Vasyl Denys & Júlio Mendes, 2014, "Consumption Values and Destination Evaluation in Destination Decision Making," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 2, issue 1, pages 4-22.
• Taisiya Chaykina & Manuela Guerreiro & Júlio Mendes, 2014, "Destination Brand Personality of Portugal for the Russian-Speaking Market," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 2, issue 1, pages 23-40.
• Nor’Ain Othman & Hassnah Wee & Razip Hassan, 2014, "How did Malaysia Manage its Position as Top 10 World Tourist Destinations in UNWTO Ranking in 2012?," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 2, issue 1, pages 41-50.
• Dora Agapito & António Lacerda, 2014, "Marketing and Brand Design of Destination Experiences: The Role of ICT," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 2, issue 3, pages 201-216.
• Manuela Guerreiro & Júlio Mendes, 2014, "Experiencing the Tourist City. The European Capital of Culture in Re-designing City Routes," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 2, issue 4, pages 288-306.
• Alina Elena OPRESCU, 2014, "The Strategic Marketing Planning – General Framework For Customer Segmentation," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 5, issue 1, pages 51-59.
• Iuliana Petronela GÂRDAN (GEANGU) & Daniel Adrian GÂRDAN, 2014, "Healthcare Services Consumer’S Behavior And Sustainable Development," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 5, issue 3, pages 9-20.
• MIHALI Ana Maria, 2014, "The Importance Of Marketing Communication In The Touristic Negotiation," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 5, issue 2, pages 27-34.
• SARACIN Valentin-Cosmin & VASILE Adrian & HARRATI Ahmed, 2014, "An Exploratory Research Regarding Romanian Market For Halal Food," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 5, issue 2, pages 35-46.
• Lejla Selimovic & Almir Pestek, 2014, "Analyzing Consumer Behavior In Online Group Buying In Bosnia And Herzegovina," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 5, issue 1, pages 41-52.
• Gheorghe MINCULETE & Maria-Ana CHISEGA-NEGRILÃ, 2014, "Marketing Management Relational Approaches Focused on Consumer’s and Customer’s Needs and Desires," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 17, issue 2, pages 325-346, December.
• Liviu CRÃCIUN & Cãtãlin Mihail BARBU, 2014, "The Brand as Strategic Asset of the Organization," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 15, issue 1, pages 69-77, March.
• Ioana-Octavia BRÃTULESCU & Simona VASILACHE, 2014, "A Cluster Analysis of Senses Effects on Consumer Behavior. Lessons for Businesses," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 15, issue 3, pages 343-359, July.
• Vasile DEAC & Aurelia STÃNESCU, 2014, "Strategic Segmentation – The Preamble of Developing a Company Strategy," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 15, issue 4, pages 461-469, October.
• Suherna & Weksi Budiaji, 2014, "The Impact of customers' relation quality and sensing on the marketing performance for micro industries development in Banten Province, Indonesia," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 7, issue 1, pages 147-151, June.
• Victoria Ostrovskaya & Vladislav Yurev & Olga Stepicheva & Nikolay Denisov, 2014, "Marketing of innovations as a key area of strategic management of modern enterprise," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 8, issue 2, pages 124-131, June.
• Abdulvahap Baydas, 2014, "Customer satısfactıon ın prıvate health organızatıons: an empirical study," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 8, issue 2, pages 43-56, June.
• Larisa Andreeva & Alina Andreeva, 2014, "Marketing strategies of development of Russian banks under the conditions of the new economic conjuncture," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 8, issue 2, pages 5-12, June.
• Zhanna Gornostaeva & Vladimir Zhidkov, 2014, "Service technologies as factor of service and tourism companies' competitiveness," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 8, issue 2, pages 78-86, June.
• Marzena Krawczyk, 2014, "The Use Of Marketing Indicators To Measure And Monitor The Effects Of Implementing The Concept Of User-Driven Innovation," "e-Finanse", University of Information Technology and Management, Institute of Financial Research and Analysis, volume 9, issue 4, pages 53-60, April.
• Исаева Н.А. & Дасько М.В., 2014, "Разработка маркетинговой стратегии для предприятий, оказывающих услуги спецтехники в Новосибирской области. Marketing strategy development for a companies providing special equipment services in Novosibirsk region," Мир экономики и управления // Вестник НГУ. Cерия: Cоциально-экономические науки, Socionet;Новосибирский государственный университет, volume 14, issue 4, pages 157-167.
• Ourania Vitouladiti, 2014, "Combining Primary Destination Image with Acquired Experience for Effective Marketing in Tourism and Tour Operating," South-Eastern Europe Journal of Economics, Association of Economic Universities of South and Eastern Europe and the Black Sea Region, volume 12, issue 1, pages 107-133.
• Liliana Popescu & Amalia Badita & Mirela Mazilu, 2014, "Cultural tourism in Oltenia (Romania) ? disregarded opportunity," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0100968, May.
• Marcel Meler & Dragan Maga?, 2014, "Sustainable marketing for sustainable development," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0300294, Jul.
• Boonchai Hongcharu, 2014, "A Model of Social Interactivity through Internet-based Technologies: Implications for Marketing Communications," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0300643, Jul.
• Yolanda Jordaan, 2014, "How important is privacy concern and behaviour on Facebook?," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0301782, Jul.
• DISSATAT PRASERTSAKUL & Titipong Rerngrittirong, 2014, "Understanding the factors influencing soccer team identification and its impacts on team sponsors: An evidence from Thailand Premier league," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0702155, Oct.
• Esen ?Ah?N & Muammer Zerenler & Emel Celep, 2014, "The Effects Of Relational Marketing On The Business Performance: A Practical Study On The Authorized Auto Sales Agencies," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0702156, Oct.
• Andrzej Szymkowiak, 2014, "The reasons for the resignation of activity on social networking sites," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0702305, Oct.
• Mohammad Taleghani, 2014, "Identification of Electronic Banking Acceptance Components in Branches of Keshavarzi Bank of Guilan Province (Northern of Iran)," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0702706, Oct.
• Fumihiko Isada & Yuriko Isada, 2014, "An Empirical Study of the International-Tourism Management by a Model of Consumer Behaviour," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0801214, Oct.
• Celil Koparal & Nuri Calik, 2014, "Consumer Innovativeness in Purchase of Hi-Tech Home Appliances and the Factors Influencing Consumer Behavior in Electronics Market - A Field Study from Eskisehir , Turkey," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0802268, Oct.
• Nurcan Turan & Nuri Calik, 2014, "Consumers´ Information Search Behavior on Wholesome Nutrition and their Attitudes towards Health Products; A Field Study from Eskisehir, Turkey," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0802271, Oct.
• István Kovács, 2014, "Examining the Liaison between Marketing Communication and Open Innovation, in the Scope of the Hungarian Innovation Clusters," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0802558, Oct.
• Tudor Niciporuc, 2014, "Comparative analysis of the engagement rate on Facebook and Google Plus social networks," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0902287, Dec.
• Monika Harantova & Petr Svoboda, 2014, "The Main Factors for Strategic Building of the Brand Value and Methods for Brand Valuation at the Czech Republic Market," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0902940, Dec.
• Petr Svoboda & Monika Harantova, 2014, "Perceived Quality of the Higher Education Institution in Relation to Building a Strong Brand from the Alumni Perspective," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0902941, Dec.
• Monika Maciuliene, 2014, "Linking Value Co-creation and Organizational Absorptive Capacity: Theoretical study and Conceptual model," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0902957, Dec.
• Neviana Krasteva, 2014, "Contemporary Economic and Social Trends and Their Impact on Marketing," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 0401600, Jul.
• Agnieszka Chwialkowska, 2014, "Barriers for innovation and technology transfer in Poland and methods of overcoming them (Bariery dla innowacji i transferu techniki w Polsce oraz sposoby ich pokonywania)," Research Reports, University of Warsaw, Faculty of Management, volume 1, issue 17, pages 124-137.
• Hulya CAGIRAN KENDIRLI & Gurkan ULUSOY, 2014, "Food Quality Certificates and Research on Effect of Food Quality Certificates to Determinate Ignored Level of Buying Behavioral: A Case Study in Hitit University Feas Business Department," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, volume 3, issue 4, pages 37-46, December.
• Antonia Delistavrou & Irene Tilikidou, 2014, "Are Greeks'Unconcerned about Ethical Market Choices?," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, volume 3, issue 4, pages 47-58, December.
• Kubra Muge DALDAL & Sabiha KILIC, 2014, "Factors Affecting Mobile Tagging Awareness; A Research on Social Media Consumers," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, volume 3, issue 4, pages 69-86, December.
• Aurélie Bertrand & Christian Hafner, 2014, "On heterogeneous latent class models with applications to the analysis of rating scores," Computational Statistics, Springer, volume 29, issue 1, pages 307-330, February, DOI: 10.1007/s00180-013-0450-5.
• Theo Lieven & Sven Schuwirth, 2014, "Veränderung der Markeneinstellung anhand der Triade Kunde-Marke-Verkäufer," Schmalenbach Journal of Business Research, Springer, volume 66, issue 2, pages 147-172, March, DOI: 10.1007/BF03372895.
• Sören Köcher & Hartmut H. Holzmüller, 2014, "Zu viel des Guten? Eine Analyse der Wirkung von Verbraucherschutzinformation," Schmalenbach Journal of Business Research, Springer, volume 66, issue 4, pages 306-343, June, DOI: 10.1007/BF03373720.
• Thomas Fandrich & Christian Barrot & Jan U. Becker, 2014, "Deckungsbeitragsorientierte Steuerung von Targeting-Kampagnen," Schmalenbach Journal of Business Research, Springer, volume 66, issue 7, pages 601-624, November, DOI: 10.1007/BF03372908.
• Christian Schlereth & Fabian Schulz, 2014, "Schnelle und einfache Messung von Bedeutungsgewichten mit der Restricted-Click-Stream Analyse: Ein Vergleich mit etablierten Präferenzmessmethoden," Schmalenbach Journal of Business Research, Springer, volume 66, issue 8, pages 630-657, December, DOI: 10.1007/BF03372910.
• Margarita Išoraitė, 2014, "ICT and entrepreneurship: social network marketing," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 2, issue 1, pages 19-29, September, DOI: 10.9770/jesi.2014.2.1(3).
• Vlad Radoias, 2014, "When Price Discrimination Fails - A Principal Agent Problem with Social Influence," Working Papers, Towson University, Department of Economics, number 2014-08, Oct, revised Oct 2014.
• Alexander L. Brown & Ajalavat Viriyavipart & Xiaoyuan Wang, 2014, "Exploding Offers with Experimental Consumer Goods," Working Papers, Texas A&M University, Department of Economics, number 20141006-001, Oct.
• Brett Danaher & Michael D. Smith & Rahul Telang, 2014, "Piracy and Copyright Enforcement Mechanisms," Innovation Policy and the Economy, University of Chicago Press, volume 14, issue 1, pages 25-61, DOI: 10.1086/674020.
• Oksana Loginova & X. Hnery Wang & Chenhang Zeng, 2014, "Learning in Advance Selling with Heterogeneous Consumers," Working Papers, Department of Economics, University of Missouri, number 1408, Apr.
• Daniel, M. & Sirieix, L., 2014, "From sustainable consumption to sustainable practices," Working Papers MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 201402.
• Moruzzi, R. & Sirieix, L., 2014, "Paradoxes of sustainable food and consumer coping strategies," Working Papers MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 201404.
• Le Borgne, G. & Sirieix, L. & Costa, S., 2014, "Food waste and promotions," Working Papers MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 201405.
• Gerasimenko Valentina & Ochkovskaya Marina & Rybalko Maria, 2014, "Factors Affecting a Brands Perception in Russia," Working Papers, Moscow State University, Faculty of Economics, number 0007, Jan.
• Marco Giarratana & Alessandra Perri, 2014, "Product and Marketing Actions in a Competitive Scenario," Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia, number 30, Dec.
• Andrea Pontiggia & Tiziano Vescovi, 2014, "Internationalization of Middle Size Multinational Enterprises in Chinese Markets: Mirroring Back Effects," Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia, number 17, Sep.
• Francesca Checchinato & Lala Hu & Tiziano Vescovi, 2014, "Do distributors really know the product? Approaching emerging markets through exports," Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia, number 19, Oct.
• Svilen Ivanov, 2014, "Marketing Effectiveness Of Small Firms Investments," Business & Management Compass, University of Economics Varna, issue 2, pages 42-52.
• Krasimira Yancheva, 2014, "Aspects Of Improving Festival Tourism In Bulgaria," Business & Management Compass, University of Economics Varna, issue 4, pages 52-66.
• Łapczyński Mariusz, 2014, "Hybrid C&RT-Logit Models In Churn Analysis," Folia Oeconomica Stetinensia, Sciendo, volume 14, issue 2, pages 37-52, December, DOI: 10.1515/foli-2015-0006.
• Senay Oguztimur & Ulun Akturan, 2014, "The Development and Change in City Branding: A Content Analysis of the Literature," ERSA conference papers, European Regional Science Association, number ersa14p682, Nov.
• V. Aslihan Nasir & Fahri Karakaya, 2014, "Underlying Motivations of Organic Food Purchase Intentions," Agribusiness, John Wiley & Sons, Ltd., volume 30, issue 3, pages 290-308, June.
• Leonardo Bursztyn & Florian Ederer & Bruno Ferman & Noam Yuchtman, 2014, "Understanding Mechanisms Underlying Peer Effects: Evidence From a Field Experiment on Financial Decisions," Econometrica, Econometric Society, volume 82, issue 4, pages 1273-1301, July.
• Russell S Winer & Scott A Neslin (ed.), 2014, "The History of Marketing Science," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 9128, ISBN: ARRAY(0x5ee124c0), September.
• Scott A. Neslin & Russell S. Winer, 2014, "The History of Marketing Science: Beginnings," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Gary J. Russell, 2014, "Brand Choice Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Vithala R. Rao, 2014, "Conjoint Analysis," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Eitan Muller, 2014, "Innovation Diffusion," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Dominique M. Hanssens, 2014, "Econometric Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Steven M. Shugan, 2014, "Market Structure Research," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Peter S. Fader & Bruce G. S. Hardie & Subrata Sen, 2014, "Stochastic Models of Buyer Behavior," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Gerard J. Tellis, 2014, "Advertising Effectiveness," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Tulin Erdem & Joffre Swait, 2014, "Branding and Brand Equity Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Richard Staelin & Eunkyu Lee, 2014, "Distribution Channels," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Scott A. Neslin, 2014, "Customer Relationship Management (CRM)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Wendy W. Moe & David A. Schweidel, 2014, "Digital and Internet Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Donald R. Lehmann & Peter N. Golder, 2014, "New Products Research," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Gary L. Lilien, 2014, "Organizational Buying Behavior," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Russell S. Winer, 2014, "Pricing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Murali K. Mantrala, 2014, "Sales Force Productivity Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 16, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Kusum L. Ailawadi & Sunil Gupta, 2014, "Sales Promotions," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 17, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Müller, Stephan & Götz, Georg, 2014, "Quality competition and entry deterrence: When to launch an extra brand," University of Göttingen Working Papers in Economics, University of Goettingen, Department of Economics, number 223.
• Palinkas, Tami & Botzenhardt, Florian & Pätzmann, Jens U., 2014, "Brand Differentiation in German Online Job Boards," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 2/2014, pages 39-48.
• Maiwald, Anna & Teichmann, Julia & Pätzmann, Jens U., 2014, "Der Wandel von Push- zu Pull-Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 2/2014, pages 8-16.
• Svechla, Sabrina & Fischer, Jessica & Ferdinand, Hans-Michael, 2014, "Critical Success Factors for Online-Shops of Drugstores," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 2/2014, pages 17-25.
• Young, Andrew T. & Levy, Daniel, 2014, "Explicit Evidence of an Implicit Contract," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 30, issue 4, pages 804-832.
• Bíró, Szilvia & Botzenhardt, Florian & Ferdinand, Hans-Michael, 2014, "Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 2/2014, pages 49-56.
• Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2014, "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 104540, Nov.
• Strassl, Johann & Schicker, Günter, 2014, "Wie erzielen Unternehmen herausragende Serviceleistungen mit höheren Gewinnen?," Weidener Diskussionspapiere, University of Applied Sciences Amberg-Weiden (OTH), number 38.
• Palinkas, Tami & Botzenhardt, Florian & Pätzmann, Jens U., 2014, "Brand Differentiation in German Online Job Boards," Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, issue 2/2014, pages 39-48.
• Maiwald, Anna & Teichmann, Julia & Pätzmann, Jens U., 2014, "Der Wandel von Push- zu Pull-Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche," Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, issue 2/2014, pages 8-16.
• Svechla, Sabrina & Fischer, Jessica & Ferdinand, Hans-Michael, 2014, "Critical Success Factors for Online-Shops of Drugstores," Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, issue 2/2014, pages 17-25.
• Bíró, Szilvia & Botzenhardt, Florian & Ferdinand, Hans-Michael, 2014, "Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management," Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, issue 2/2014, pages 49-56.
• Feicht, Robert & Grimm, Veronika & Seebauer, Michael, 2014, "An experimental study of corporate social responsibility through charitable giving in Bertrand markets," FAU Discussion Papers in Economics, Friedrich-Alexander University Erlangen-Nuremberg, Institute for Economics, number 03/2014.
• Kihm, Alex & Vance, Colin, 2014, "The Determinants of Equity Transmission Between the New and Used Car Markets – A Hedonic Analysis," Ruhr Economic Papers, RWI - Leibniz-Institut für Wirtschaftsforschung, Ruhr-University Bochum, TU Dortmund University, University of Duisburg-Essen, number 521, DOI: 10.4419/86788596.
• Kiefer, Stephanie, 2014, "Are riding club members willing to pay or work for an overall quality improvement?," Discussion Papers of the Institute for Organisational Economics, University of Münster, Institute for Organisational Economics, number 1/2014.
• Claussen, Jörg & Engelstätter, Benjamin & Ward, Michael R., 2014, "Susceptibility and influence in social media word-of-mouth," ZEW Discussion Papers, ZEW - Leibniz Centre for European Economic Research, number 14-129.
• Elvira Fetahu, 2014, "Does Marketing Relate To Finance? – “Marketing Is Finance?” Theoretical Perception," European Journal of Business and Economics, Central Bohemia University, volume 9, issue 2, pages 5011:9-5011, November, DOI: 10.12955/ejbe.v9i2.501.
• Lucia Vilčeková, 2014, "Consumer Ethnocentrism And Consumer Associations With Slovak Brands," CBU International Conference Proceedings, ISE Research Institute, volume 2, issue 0, pages 107-112, July, DOI: 10.12955/cbup.v2.452.
• Matthew Gentzkow, 2014, "Trading Dollars for Dollars: The Price of Attention Online and Offline," American Economic Review, American Economic Association, volume 104, issue 5, pages 481-488, May.
• Liran Einav & Jonathan Levin & Igor Popov & Neel Sundaresan, 2014, "Growth, Adoption, and Use of Mobile E-Commerce," American Economic Review, American Economic Association, volume 104, issue 5, pages 489-494, May.
• Dina Mayzlin & Yaniv Dover & Judith Chevalier, 2014, "Promotional Reviews: An Empirical Investigation of Online Review Manipulation," American Economic Review, American Economic Association, volume 104, issue 8, pages 2421-2455, August.
• Craig L. Garthwaite, 2014, "Demand Spillovers, Combative Advertising, and Celebrity Endorsements," American Economic Journal: Applied Economics, American Economic Association, volume 6, issue 2, pages 76-104, April.
• Ran Spiegler, 2014, "Competitive Framing," American Economic Journal: Microeconomics, American Economic Association, volume 6, issue 3, pages 35-58, August.
• Šárka Velcovská & Tomáš Sadílek, 2014, "The System of the Geographical Indication – Important Component of the Politics of the Consumers` Protection in European Union," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 16, issue 35, pages 228-228, February.
• Nicolae Al. Pop & Dan-Cristian Dabija & Ana Maria Iorga, 2014, "Ethical Responsibility of Neuromarketing Companies in Harnessing the Market Research – a Global Exploratory Approach," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 16, issue 35, pages 1-26, February.
• Andreea Ionescu & Laurentiu-Dan Anghel & Gheorghe Jinga, 2014, "Organizations` Responsibility in Maintaining the Security of Personal Data posted Online by Romanian Consumers: an Exploratory Analysis of Facebook and Linkedin," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 16, issue 35, pages 273-273, February.
• Iacob Catoiu & Mihai Orzan & Octav-Ionut Macovei & Claudia Iconaru, 2014, "Modelling Users` Trust in Online Social Networks," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 16, issue 35, pages 289-289, February.
• Claudiu-Catalin Munteanu & Dorian-Laurentiu Florea & Andreea Pagalea, 2014, "The Effects of Faulty or Potentially Harmful Products on Brand Reputation and Social Responsibility of Business," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 16, issue 35, pages 1-58, February.
• Gabriela Tigu & Claudia-Elena Tuclea & Diana-Maria Vrânceanu & Dragos-Constantin Vasile, 2014, "The Social Responsibility of Retailers through the Eyes of Students of a Commerce Faculty – a Qualitative Approach," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 16, issue 35, pages 1-73, February.
• Carmen Balan, 2014, "Consumer Right to Information before Purchase: Research on the Romanian Online Stores for Technical Consumer Goods," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 16, issue 36, pages 452-452, May.
• Bogdan Cristian Onete & Lelia Voinea & Alina Filip & Razvan Dina, 2014, "Researching the Gap between Foodstuff’s Attractiveness and Real Nutritional Profile – Prerequisite for Strengthening Nutrition Education and Consumer Rights Protection," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 16, issue 36, pages 470-470, May.
• Nicolae Teodorescu & Ion Pârgaru & Aurelia-Felicia Stancioiu & Elena Matei, 2014, "Modelling the Image Research of a Tourism Destination," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 16, issue Special 8, pages 1076-1076, August.
• Irina-Virginia Dragulanescu & Gabriela Cecilia Stanciulescu & Ion Andrei & Timea-Anca Stan, 2014, "European Cultural and Touristic Heritage: Sighisoara vs. Verona," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 16, issue Special 8, pages 1160-1160, August.
• Ovidiu I. Moisescu & Oana A. Gica, 2014, "The Impact of Service Quality on Customer Behavioral Loyalty in the Case of Travel Agencies from Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 16, issue Special 8, pages 1191-1191, August.
• Gabriel Cristian Sabou & Puiu Nistoreanu & Denisa Vlad, 2014, "The Ethics of Online Touristic Counselling: A Matter of Users Satisfaction," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 16, issue Special 8, pages 1279-1279, August.
• Alexandra-Maria Drule & Irimie Emil Popa & Razvan Nistor & Alexandru Chis, 2014, "Quality of the Teaching Process and its Factors of Influence from the Perspective of Future Business Specialists," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 16, issue 37, pages 827-827, August.
• Mihai-Florin Bacila & Marcel Ciprian Pop & Mircea Andrei Scridon & Raluca Ciornea, 2014, "Development of an Instrument for Measuring Student Satisfaction in Business Educational Institutions," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 16, issue 37, pages 841-841, August.
• Bi, Xiang & House, Lisa & Gao, Zhifeng, 2014, "Can Nutrition and Health Information Increase Demand for Seafood among Parents? Evidence from a Choice Experiment," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota, Agricultural and Applied Economics Association, number 170266, May, DOI: 10.22004/ag.econ.170266.
• Ferrier, Peyton, 2014, "Food in Popular Literature," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, volume 29, issue 01, pages 1-6, DOI: 10.22004/ag.econ.168246.
• Verbeke, Wim & Rutsaert, Pieter & Barnett, Julie & Gaspar, Rui & Marcu, Afrodita & Pieniak, Zuzanna & Seibt, Beate & Fletcher, Dave & Lima, Luisa, 2014, "Consumers’ Online Deliberation about Food-Related Risks and Benefits: The Case of Red Meat," 2014 AAEA/EAAE/CAES Joint Symposium: Social Networks, Social Media and the Economics of Food, May 29-30, 2014, Montreal, Canada, Agricultural and Applied Economics Association, number 180069, Jul, DOI: 10.22004/ag.econ.180069.
• Marcos Matás, Gustavo & Hernández Espallardo, Miguel & Arcas-Lario, Narciso, None, "La disposición a invertir en cooperativas agroalimentarias: el papel de la heterogeneidad y el oportunismo de los socios," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, volume 14, issue 01, pages 1-19, DOI: 10.22004/ag.econ.180101.
• Otter, Verena & Prechtel, Bianca & Theuvsen, Ludwig, 2014, "Der Country-Of-Origin-Effekt In Der Wahrnehmung Deutscher Verbraucher Von Schokolade Aus Ecuadorianischem Kakao: Herkunftsangaben Als Differenzierungspotential Für Lebensmittel Aus Außereuropäischen Ländern," GlobalFood Discussion Papers, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development, number 168526, May, DOI: 10.22004/ag.econ.168526.
• Galová, Jana, 2014, "Selected Business Aspects Of The Emerging Market Of Ukraine," Journal of Central European Green Innovation, Karoly Robert University College, volume 2, issue 01, pages 1-9, DOI: 10.22004/ag.econ.171033.
• Ćirić, Maja & Počuča, Milan & Raičević, Vuk, 2014, "Level Of Customer Orientation And Customer Protection In Hotels In Serbia," Economics of Agriculture, Institute of Agricultural Economics, volume 61, issue 01, pages 1-15, March, DOI: 10.22004/ag.econ.165715.
• Salai, Suzana & Sudarević, Tomislav & Đokić, Nenad & Pupovac, Ljubomir, 2014, "Marketing Research For Choosing The Promotional Message Content For Domestic Organic Products," Economics of Agriculture, Institute of Agricultural Economics, volume 61, issue 2, pages 1-15, June, DOI: 10.22004/ag.econ.175297.
• Đokić, Ines & Đokić, Nenad & Pavlović, Nataša & Kovač Žnideršić, Ružica, 2014, "Promotion Of Organic Food In Serbia: Implications From Organic Food Consumers’ Profile Research," Economics of Agriculture, Institute of Agricultural Economics, volume 61, issue 4, pages 1-13, December, DOI: 10.22004/ag.econ.196617.
• Xie, Ran & Isengildina-Massa, Olga & Carpio, Carlos E., None, "The Biggest Bang for the Buck: Valuation of Various Components of a Regional Promotion Campaign by Participating Restaurants," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, volume 46, issue 2, pages 1-16, DOI: 10.22004/ag.econ.169050.
• Petrolia, Daniel R. & Walton, William C. & Sarah, Acquah, 2014, "A National Survey of Consumer Preferences for Branded Gulf Oysters and Risk Perceptions of Gulf Seafood," Research Reports, Mississippi State University, Department of Agricultural Economics, number 190586, Nov, DOI: 10.22004/ag.econ.190586.
• Rezende, Daniel Carvalho de, None, "Politics in Food Markets: alternative modes of qualification and engaging," Brazilian Journal of Rural Economy and Sociology (Revista de Economia e Sociologia Rural-RESR), Sociedade Brasileira de Economia e Sociologia Rural, volume 52, issue 2, pages 1-14, DOI: 10.22004/ag.econ.185946.
• Barnes, James N. & Hood, Ken & Gallardo, Roberto, 2014, "The Economic Impact of Social Media on Small Businesses: Evidence from Three Mississippi Extension Programs," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas, Southern Agricultural Economics Association, number 162500, Jan, DOI: 10.22004/ag.econ.162500.
• Salois, Matthew J. & Reilly, Amber, 2014, "Millennial Parents and the Effectiveness of Generic Advertising for 100% Orange Juice," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas, Southern Agricultural Economics Association, number 162592, Jan, DOI: 10.22004/ag.econ.162592.
• Claudia BOBALCA & Daniela-Cornelia APACHITEI & Adriana MANOLICA & Teodora ROMAN, 2014, "Brand Loyalty – A Determinant Of Brand Equity," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 14, pages 63-83, December.
• Oana TUGULEA, 2014, "Does A Different Year Of Study Means Different Important Credibility Dimensions? A Study On The Dimensions Of Credibility Of Online Sales Websites," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 14, pages 31-49, December.
• Andreia Gabriela ANDREI & Adriana ZAIÞ, 2014, "Perceptions Of Warmth & Competence In Online Networking: An Experimental Analysis Of A Company Launch," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 13, pages 11-29, June.
• Adriana-Emilia ROBU, 2014, "What Determines An Appealing Website? Exploring The Role Of Design Principles In Consumer Decision Making," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 13, pages 31-45, June.
• Catalin Mihail Barbu & Sorin Tudor & Dorian Laurentiu Florea, 2014, "Managing Brand Equity Risk: Adding Exogenous Risks To An Evaluation Model," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 42, pages 123-129.
• Georgeta-Madalina Meghisan & Flaviu Meghisan, 2014, "Study On The Decision Process Of The Mobile Telecommunications Services’ Users," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 42, pages 130-137.
• Gheorghe Meghisan & Georgeta-Madalina Meghisan, 2014, "Marketing Study Regarding Internet Services Usage On Smartphones," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 42, pages 35-40.
• Omotayo OYENIYI, 2014, "Celebrity Endorsements And Product Performance: A Study Of Nigerian Consumer Markets," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 41-51, May.
• Tudor NISTORESCU & Catalin Mihail BARBU & Claudia Cristina PLOSCARU, 2014, "Brand - Product Interdependence," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 7-13, May.
• Alexandra Zbuchea, 2014, "Territorial Marketing Based On Cultural Heritage," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 135-151, November.
• Erika KULCSÁR, 2014, "Hidden Relationship Between Social Media And Interpersonal Communication," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 167-172, November.
• Evgeny KRYUKOV & Vladislav MALGIN & Irina MALGINA, 2014, "The Influence Of Hysteresis In Consumer’S Behaviour For Premium Price Evaluation," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 205-218, November.
• Bogdan ANASTASIEI & Ana Raluca CHIOSA, 2014, "Influence Of Country Of Origin On Foreign Product Evaluation," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 219-225, November.
• Roxana Valentina GÂRBEA, 2014, "Tourist Demand: An Approch For Iasi, Piatra Neamt And Vatra Dornei Cities," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 226-236, November.
• Cornelia Denisa IVAN, 2014, "The Implications Of The Environmental Marketing Factors Within The Lighting Sources And Fixtures Market," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 237-246, November.
• Silvia PUIU, 2014, "Students’ Perspective On Ethics Management Of Higher Education System Of Romania," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 247-252, November.
• Flaviu MEGHISAN, 2014, "Ethics And Commercial Communication," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 268-279, November.
• Assist. Mihaela Maracine, Ph. D & Lecturer Andreea Gangone, Ph. D, 2014, "Strategic Analysis Of The Competitive Environment On The Romanian Insurance Market," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 22, pages 154-166, APRIL.
• Lect. Erika Kulcsár Ph. D & Assist.Ec. Zsuzsa Majos, 2014, "Marketing Mix Elements In Hotel Industry. Looking For Unique Hotels," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 23, pages 79-82, November.
• Phd.Lecturer Nicoleta DOSPINESCU & Assist.Ec. Madalina LIVEDEANU, 2014, "“Word Of Mouth” And Clothing Brands - Promoting Instruments In Social Media," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 23, pages 83-94, November.
• Bertrand, Aurelie & Hafner, Christian, 2014, "On heterogeneous latent class models with applications to the analysis of rating scores," LIDAM Reprints ISBA, Université catholique de Louvain, Institute of Statistics, Biostatistics and Actuarial Sciences (ISBA), number 2014027, Jan.
• Ágnes Neulinger & Boglárka Zsótér, 2014, "Mother-child interactions in youth purchase decisions," Society and Economy, Akadémiai Kiadó, Hungary, volume 36, issue 3, pages 387-406, September.
• Ivona Stoica & OlguÅ£a Anca Orzan & Andra Dobrescu & Daniela Constantin, 2014, "User Satisfaction Of Medical Educational Services," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 16, pages 1-21.
• Ivona Stoica & Anamaria-Cătălina Radu & Andra Dobrescu & OlguÅ£a Anca Orzan, 2014, "Modeling User Satisfaction Of Medical Educational Services," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 16, pages 1-22.
• LucreÅ£ia Mariana Constantinescu & Irina Tănăsescu, 2014, "Online Advertising - An Informational & Communication Space For The Enterprise," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 16, pages 1-7.
• Valentina-Daniela Constantin & Otilia-Elena Platon & Gheorghe Orzan, 2014, "Brand Community Formation: A Critical Review," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 16, pages 1-10.
• LucreÅ£ia Mariana Constantinescu & Irina Tănăsescu, 2014, "A Green Marketing Vision Of The Romanian Companies Promotes A Business Sustainable Development," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 16, pages 1-11.