Research classified by Journal of Economic Literature (JEL) codes

---

Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2014

• Emanuela Maria AVRAM, 2014, "Facebook Communication In Higher Education," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 129-134, November.
• Gabriela CĂPĂȚÎNĂ, 2014, "The Influence Of Culture On Marketing Programs For New Products Launch," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 175-184, November.
• Alexandra IOANID & Petruta MIHAI & Gheorghe MILITARU, 2014, "Integrating Country-Specific Culture In The Branding Strategy For Building Global Success," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 355-358, November.
• Ionela MANIU & George C. MANIU, 2014, "Educational Marketing: Factors Influencing The Selection Of A University," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 37-42, November.
• Florin Alexandru LUCA & Corina Anamaria IOAN, 2014, "Local Brand Development In The Context Of Regionalization And European Integration," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 401-404, November.
• Alexandru Lucian MIHAI, 2014, "Marketing Channels And Distribution Decisions In The Sport Business Industry," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 43-50, November.
• Ionela MANIU & George C. MANIU, 2014, "A Model Of Students’ University Decision-Making Behavior," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 431-436, November.
• Ştefan MATEI, 2014, "The Promotional Mix In A Marketing-Oriented Winy Company," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 449-454, November.
• Claudia- Cristina PLOSCARU & Claudiu-Cătălin MUNTEANU & Dorian-Laurenţiu FLOREA, 2014, "The Implementation Of Corporate Governance Into Brand Management," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 527-532, November.
• Raluca-Mihaela SANDU, 2014, "Green: Marketing, Products And Consumers," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 555-562, November.
• Roxana-Denisa G. STOENESCU, 2014, "Stereotypes In Consumers’ Product Evaluation Based On The Country-Of-Origin," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 623-630, November.
• Marius BOIŢĂ, 2014, "Marketing Concept - Modern Vision For Tourism Development," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 6, pages 27-32, December.
• Ana Raluca CHIOSA, 2014, "Word Of Mouth On Social Media," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 6, pages 37-42, December.
• Álvaro Julio Cuadros & Victoria Eugenia Dom�nguez, 2014, "Customer segmentation model based on value generation for marketing strategies formulation," Estudios Gerenciales, Universidad Icesi.
• Lina María Ceballos & Juliana Villegas G�mez, 2014, "El uso de los arquetipos en la industria de la moda en Colombia," Estudios Gerenciales, Universidad Icesi.
• Jannett Ayup González & Esther Calder�n Monge, 2014, "Senales de valor de marca de las franquicias en México. Su efecto en el crecimiento del sistema franquiciador," Estudios Gerenciales, Universidad Icesi.
• Ana M. Arboleda, 2014, "Beneficios y perjuicios de la estrategia de imitación," Estudios Gerenciales, Universidad Icesi.
• Enrique Marinao Artigas & Eduardo Torres Moraga & Coro Chasco, 2014, "Familiaridad con los destinos turísticos. Rol de la percepción de beneficios," Estudios Gerenciales, Universidad Icesi.
• Sebastián Duenas Ocampo & Jes�s Perdomo Ortiz & Lida Esperanza Villa Casta�o, 2014, "El concepto de consumo socialmente responsable y su medición. Una revisión de la literatura," Estudios Gerenciales, Universidad Icesi.
• Diana Marcela Escandón Barbosa & Andrea Hurtado Ayala, 2014, "Los determinantes de la orientación exportadora y los resultados en las pymes exportadoras en Colombia," Estudios Gerenciales, Universidad Icesi.
• Ana Maria Parente Laverde, 2014, "Country of origin effect: the case of colombian automobile consumers," Revista Ciencias Estratégicas, Universidad Pontificia Bolivariana.
• Pedro Barrientos Felipa, 2014, "El desarrollo de la marca país: base para posicionarse a través de las exportaciones no tradicionales," Revista Finanzas y Politica Economica, Universidad Católica de Colombia, volume 6, issue 1, pages 115-140.
• Jaime Baby Moreno & Carlos Andr�s Restrepo Ayala, 2014, "Análisis competitivo por parte de los fabricantes de automóviles y camionetas SUV mediante el Uso del Valor Percibido por el cliente como una herramienta para ese propósito," Revista Ad-Minister, Universidad EAFIT.
• David Puerta Hernández; Natalia Serna Montoya & Natalia Serna Montoya, 2014, "Entendiendo al consumidor japonés y coreano. Tendencias de exigentes mercados en Asia," Revista Digital Mundo Asia Pacífico, Universidad EAFIT, volume 3, issue 4, pages 25-37.
• Dianela Carolina Zuleta Zuleta & Caterina Clemenza Muratore & Rubén Alberto Araujo Cobarrubio, 2014, "Calidad de servicio percibida por los usuarios de los programas de postgrado en gerencia de la Facultad de Ciencias Económicas y Sociales," Revista Tendencias, Universidad de Narino, volume 15, issue 1, pages 212-227, DOI: 10.22267/rtend.141501.57.
• Ewa Jaska & Agnieszka Werenowska, 2014, "The use of social media in communication and branding," Ekonomia i Prawo, Uniwersytet Mikolaja Kopernika, volume 13, issue 1, pages 47-58, March, DOI: 10.12775/EiP.2014.004.
• Miroslaw Bochenek & Joanna Pomaskow, 2014, "The use of the brand to build a competitive advantage of contemporary companies," Ekonomia i Prawo, Uniwersytet Mikolaja Kopernika, volume 13, issue 2, pages 285-296, June, DOI: 10.12775/EiP.2014.021.
• Xie, Ran & Isengildina-Massa, Olga & Carpio, Carlos E., 2014, "The Biggest Bang for the Buck: Valuation of Various Components of a Regional Promotion Campaign by Participating Restaurants," Journal of Agricultural and Applied Economics, Cambridge University Press, volume 46, issue 2, pages 193-208, May.
• K. Sudhir & Subroto Roy & Mathew Cherian, 2014, "Do Sympathy Biases Induce Charitable Giving" The Effects of Advertising Content," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 1940, Mar, revised Jan 2016.
• Navid Mojir & K. Sudhir, 2014, "Price Search Across Stores and Across Time," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 1942, Mar, revised Mar 2016.
• Navid Mojir & K. Sudhir, 2014, "Price Search Across Time and Across Stores," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 1942R, Mar, revised Jul 2019.
• Navid Mojir & K. Sudhir, 2014, "A Model of Multi-pass Search: Price Search across Stores and Time," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 1942R2, Mar, revised Feb 2020.
• K. Sudhir & Hortense Fong & Subroto Roy, 2014, "Greedy or Grateful" Asking for More when Thanking Donors," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2183, Mar.
• Pinson, Christian (ed.), 2014, "L'ambivalence des consommateurs : proposition d'un nouvel outil de mesure," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/14261.
• Guiot, Denis (ed.), 2014, "L'inhibition interculturelle et ses effets sur le comportement de consommation : le cas des jeunes Françaises d'origine maghrébine," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/14368.
• Volle, Pierre (ed.), 2014, "Le déploiement d'une capacité d'Open Marketing dans une organisation marketing : analyse selon une approche par les ressources, les capacités et les compétences marketing," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/14480.
• Desmet, Pierre & Le Nagard, Emmanuelle (ed.), 2014, "Effets du bouche-à-oreille en ligne sur les décisions d’achat : le cas des avis de consommateurs sur plateforme Internet," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/14549.
• Pras, Bernard (ed.), 2014, "L'accountability ou l'obligation de rendre des comptes ressenties par le praticien du marketing : variable médiatrice entre antécédents personnels et réponses comportementales," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/14636.
• Guiot, Denis & Le Nagard, Emmanuelle (ed.), 2014, "Les freins à l’achat d’occasion en ligne : le rôle des lois de la magie sympathique," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/14811.
• Pras, Bernard (ed.), 2014, "Le lien entre satisfaction et fidélité du consommateur dans le secteur de l'habillement : impact de l'usage des marques et des soldes," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/14842.
• Pras, Bernard & Changeur, Sophie (ed.), 2014, "Le système de management de marque : médiateur de la relation entre l'orientation marché et la performance marque : Une comparaison sur la base de cinq secteurs d'activité," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/15159.
• Ivan Ropar & Melita Moretti, 2014, "Dejavniki marketinške kulture in zadovoljstvo udeležencev organizacij – trgovinska dejavnost," Journal of Innovative Business and Management, DOBA Faculty, volume 6, issue 1-2.
• Tina Vukasović, 2014, "Pomembna znanja in sposobnosti, ki odlikujejo uspešnega tržnika," Journal of Innovative Business and Management, DOBA Faculty, volume 6, issue 1-2.
• Yang , Cathy & Toubia, Olivier, 2014, "A Bounded Rationality Model of Information Search and Choice in Preference Measurement," HEC Research Papers Series, HEC Paris, number 1072, Oct.
• Paulo Silveira & Cristina Marreiros, 2014, "Shopper Marketing: A Literature Review," International Review of Management and Marketing, Econjournals, volume 4, issue 1, pages 90-97.
• Aysegul ERMEC SERTOGLU & Ozlem CATLI & Sezer KORKMAZ, 2014, "Examining the Effect of Endorser Credibility on the Consumers' Buying Intentions: An Empirical Study in Turkey," International Review of Management and Marketing, Econjournals, volume 4, issue 1, pages 66-77.
• Fred A. Yamoah & David E. Yawson, 2014, "Assessing Supermarket Food Shopper Reaction to Horsemeat Scandal in the UK," International Review of Management and Marketing, Econjournals, volume 4, issue 2, pages 98-107.
• Remziye Terkan, 2014, "Importance of Creative Advertising and Marketing According to University Students’ Perspective," International Review of Management and Marketing, Econjournals, volume 4, issue 3, pages 239-246.
• Janka Taborecka Petrovicova & Maria Gibalova, 2014, "Measurement of Consumer Ethnocentrism of Slovak Consumers," International Review of Management and Marketing, Econjournals, volume 4, issue 4, pages 247-258.
• Abdullah Malik & Bushan D. Sudhakar, 2014, "Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature," International Review of Management and Marketing, Econjournals, volume 4, issue 4, pages 259-275.
• Levent KOSAN, 2014, "Accounting for Marketing: Marketing Performance Through Financial Results," International Review of Management and Marketing, Econjournals, volume 4, issue 4, pages 276-283.
• Gsottbauer, Elisabeth & van den Bergh, Jeroen C.J.M., 2014, "Environmental policy when pollutive consumption is sensitive to advertising: Norms versus status," Ecological Economics, Elsevier, volume 107, issue C, pages 39-50, DOI: 10.1016/j.ecolecon.2014.07.001.
• Dantas, Danilo C. & Taboubi, Sihem & Zaccour, Georges, 2014, "Which business model for e-book pricing?," Economics Letters, Elsevier, volume 125, issue 1, pages 126-129, DOI: 10.1016/j.econlet.2014.08.020.
• Carson, Richard T. & Louviere, Jordan J., 2014, "Statistical properties of consideration sets," Journal of choice modelling, Elsevier, volume 13, issue C, pages 37-48, DOI: 10.1016/j.jocm.2015.01.001.
• Hackl, Franz & Kummer, Michael E. & Winter-Ebmer, Rudolf, 2014, "99 Cent: Price points in e-commerce," Information Economics and Policy, Elsevier, volume 26, issue C, pages 12-27, DOI: 10.1016/j.infoecopol.2013.10.001.
• Zeng, Xiaohua & Dasgupta, Srabana & Weinberg, Charles B., 2014, "The effects of a “no-haggle” channel on marketing strategies," International Journal of Research in Marketing, Elsevier, volume 31, issue 4, pages 434-443, DOI: 10.1016/j.ijresmar.2014.06.002.
• Azar, Ofer H., 2014, "Optimal strategy of multi-product retailers with relative thinking and reference prices," International Journal of Industrial Organization, Elsevier, volume 37, issue C, pages 130-140, DOI: 10.1016/j.ijindorg.2014.08.008.
• Mano, Yukichi & Akoten, John & Yoshino, Yutaka & Sonobe, Tetsushi, 2014, "Teaching KAIZEN to small business owners: An experiment in a metalworking cluster in Nairobi," Journal of the Japanese and International Economies, Elsevier, volume 33, issue C, pages 25-42, DOI: 10.1016/j.jjie.2013.10.008.
• Maruyama, Masayoshi & Yamashita, Yu, 2014, "Revenue versus incentive: Theory and empirical analysis of franchise royalties," Journal of the Japanese and International Economies, Elsevier, volume 34, issue C, pages 154-161, DOI: 10.1016/j.jjie.2014.06.002.
• Pizzi, Gabriele & Scarpi, Daniele & Marzocchi, Gian Luca, 2014, "Showing a tree to sell the forest: The impact of attribute- and alternative-based information presentation on consumers’ choices," Journal of Economic Psychology, Elsevier, volume 42, issue C, pages 41-51, DOI: 10.1016/j.joep.2013.12.001.
• Lange, Jens & Krahé, Barbara, 2014, "The effects of information form and domain-specific knowledge on choice deferral," Journal of Economic Psychology, Elsevier, volume 43, issue C, pages 92-104, DOI: 10.1016/j.joep.2014.05.001.
• Viglia, Giampaolo & Abrate, Graziano, 2014, "How social comparison influences reference price formation in a service context," Journal of Economic Psychology, Elsevier, volume 45, issue C, pages 168-180, DOI: 10.1016/j.joep.2014.09.003.
• Daunfeldt, Sven-Olov & Rudholm, Niklas, 2014, "Does shelf-labeling of organic foods increase sales? Results from a natural experiment," Journal of Retailing and Consumer Services, Elsevier, volume 21, issue 5, pages 804-811, DOI: 10.1016/j.jretconser.2014.06.009.
• Çakır, Metin & Balagtas, Joseph V., 2014, "Consumer Response to Package Downsizing: Evidence from the Chicago Ice Cream Market," Journal of Retailing, Elsevier, volume 90, issue 1, pages 1-12, DOI: 10.1016/j.jretai.2013.06.002.
• Massara, Francesco & Porcheddu, Daniele & Melara, Robert D., 2014, "Asymmetric Perception of Sparse Shelves in Retail Displays," Journal of Retailing, Elsevier, volume 90, issue 3, pages 321-331, DOI: 10.1016/j.jretai.2014.05.001.
• Ruiz Martín, Antonio & Rodríguez Díaz, Manuel & Ruíz San Román, José Antonio, 2014, "Measure of the mining image," Resources Policy, Elsevier, volume 41, issue C, pages 23-30, DOI: 10.1016/j.resourpol.2014.01.004.
• Martina Hedda Šola, 2014, "Neuromarketing – Science And Practice," FIP - Journal of Finance and Law, Effectus - University College for Law and Finance, volume 1, issue 1, pages 25-34.
• Ulker Erdogan ARACI & Zeki Atil BULUT & Berrin ONARAN & Nilufer KOCAK, 2014, "Fark Yaratan Uygulamalar Perspektifinden Seyahat Acentelerinde Iliskisel Pazarlama Faaliyetlerini Anlamak," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 14, issue 4, pages 559-570.
• Alonso, Ricardo & Câmara, Odilon, 2014, "Persuading skeptics and reaffirming believers," LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library, number 58680, May.
• Bursztyn, Leonardo & Ederer, Florian & Ferman, Bruno & Yuchtman, Noam, 2014, "Understanding mechanisms underlying peer effects: evidence from a field experiment on financial decisions," LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library, number 91509, Jul.
• Pérez, Andrea & Rodríguez del Bosque, Ignacio, 2014, "Identidad, imagen y reputación de la empresa: integración de propuestas teóricas para una gestión exitosa," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Martínez, Jose A., 2014, "Una propuesta metodológica para evaluar la imagen de una ciudad a través de los mapas asociativos," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Cristóbal Fransi, Eduard & Daries Ramon, Natalia & Baldomar, Juan Pablo, 2014, "Segmentación de los e-consumidores: un estudio aplicado a partir de las perspectivas de uso de Internet," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Clemente Ricolfe, José S. & Escribá Pérez, Carmen, 2014, "Aplicando netnografía a la obtención del mapa de posicionamiento para empresas de distribución alimentaria," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Aguilar Arcos, Virginia & San Martín Gutiérrez, Sonia & Payo Hernanz, René, 2014, "La aplicación empresarial del marketing viral y el efecto boca-oreja electrónico. Opiniones de las empresas," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Martínez, Jose A., 2014, "El efecto placebo en productos artísticos; el caso de la poesía," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Aldamiz-Echevarría González de Durana, Covadonga & Aguirre García, María Soledad & Aparicio de Castro, María Gloria, 2014, "Orígenes, elementos determinantes y resultados de un exitoso proceso de colaboración entre competidores y otros agentes: el cluster de la Alta Cocina Vasca," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• García Cossío, Lourdes & Pérez Ruiz, Andrea, 2014, "Responsabilidad social empresarial, estrategia y ventaja competitiva en el sector bancario español," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
• García Castro, David & Elizagarate Gutiérrez, Victoria & Letamendia Galdós, Iñaki & Kazak, Jan, 2014, "Hiriguneko garraio publiko sistemaren eragina hirien bizi kalitatearen hautematean. City marketinaren ikuspuntutik hausnarketa," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
• Elizagarate Gutiérrez, Victoria, 2014, "Reseña del libro: Marketing práctico para pequeños negocios. Una guía para todos," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
• Anton A Setyawan & Basu Swastha Dharmmesta & B.M Purwanto & Sahid Susilo Nugroho, 2014, "Business Relationship Framework in Emerging Market: A Preliminary Study in Indonesia," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 1, pages 59-72.
• Tomas Sadilek & Premysl Prusa, 2014, "Today Situation in Online Buying of Food Products in the Czech Republic," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 4, pages 75-85.
• Chia-Lin Lee, 2014, "Is Co-Branding a Double-Edged Sword for Brand Partners?," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 19-34.
• Marko Gasiæ, Vladan Ivanoviæ, Marija Stojiljkoviæ, 2014, "Strategic Marketing Of Tourist Destination," Ekonomika, Journal for Economic Theory and Practice and Social Issues, „Ekonomika“ Society of Economists, Niš (Serbia), number 2014-02, Sep.
• Ljubisa Stojmirović , Aleksandra Stojković , Tomislav Nikolić, 2014, "Pоlitical Маrketing – Nеgativ Campaing," Ekonomika, Journal for Economic Theory and Practice and Social Issues, „Ekonomika“ Society of Economists, Niš (Serbia), number 2014-01, Apr.
• Zeljko Deviæ, Nikola Curæiæ, Nikola Radivojeviæ, 2014, "Creating A Concept Marketing Communication In International Business-To-Business Market," Ekonomika, Journal for Economic Theory and Practice and Social Issues, „Ekonomika“ Society of Economists, Niš (Serbia), number 2014-03, Oct.
• Valeria Arina MIRCEA (BALACEANU) & Dana Gabriela SISEA, 2014, "Emphasis Use Activity Marketing In The Banking System," Post-Crisis Trends - Working papers, Ecological University of Bucharest, Department of Economics, number 07, Jan.
• Alexandra VINEREAN, 2014, "Market Segmentation in the Decision Making Process in Tourism," Expert Journal of Business and Management, Sprint Investify, volume 2, issue 1, pages 14-29.
• Alexandra VINEREAN, 2014, "Consumption Habits During the Decision Making Process in Tourism," Expert Journal of Business and Management, Sprint Investify, volume 2, issue 2, pages 47-53.
• Simona VINEREAN & Alin OPREANA, 2014, "Analyzing Mediators of the Customer Satisfaction - Loyalty Relation in Internet Retailing," Expert Journal of Marketing, Sprint Investify, volume 2, issue 1, pages 1-14.
• Hui-Hsin HUANG, 2014, "Explorative Study on the Concept of Mind Shares: Confidence, Resistance and Loyalty," Expert Journal of Marketing, Sprint Investify, volume 2, issue 1, pages 15-27.
• Bogdan AVRAM, 2014, "A Comparative Facebook Content Analysis between Romanian and Western European Airline Carriers," Expert Journal of Marketing, Sprint Investify, volume 2, issue 1, pages 28-36.
• Augustine Egwu Ndu OKO & Ohuonu Okwudiri NNANNA, 2014, "Sales Promotion in the Marketing of Telecommunication Services in Nigeria: Impact Analysis," Expert Journal of Marketing, Sprint Investify, volume 2, issue 1, pages 37-52.
• Alexandra VINEREAN, 2014, "Buying Intentions Influenced by Various Determinants in Tourism," Expert Journal of Marketing, Sprint Investify, volume 2, issue 1, pages 53-59.
• Alexandra VINEREAN, 2014, "Motivators That Intervene in the Decision Making Process in Tourism," Expert Journal of Marketing, Sprint Investify, volume 2, issue 2, pages 61-67.
• Jorge MONGAY, 2014, "Service Quality Measurement Using SERVQUAL. An Applied Comparative Study on Customer Perceptions and Expectations under an International Approach," Expert Journal of Marketing, Sprint Investify, volume 2, issue 2, pages 82-85.
• Sandro Sillani & Alessandro Esposito & Teresa Del Giudice & Francesco Caracciolo, 2014, "Le preferenze dei consumatori della provincia di Trieste per l?olio extra vergine di oliva d?alta gamma," Economia agro-alimentare, FrancoAngeli Editore, volume 16, issue 1, pages 139-155.
• Katia Laura Sidali & Achim Spiller, 2014, "Cultural property rights in the eu geographical indications? system: Cui prodest?," Economia agro-alimentare, FrancoAngeli Editore, volume 16, issue 2, pages 97-104.
• Verena Otter & Bianca Prechtel & Ludwig Theuvsen, 2014, "The Country-of-Origin Effect for Chocolate made from Ecuadorian Cocoa: An Empirical Analysis of Consumer Perceptions," Economia agro-alimentare, FrancoAngeli Editore, volume 16, issue 3, pages 43-60.
• Enrico Scarso & Ettore Bolisani & Marco Paiola, 2014, "Il marketing nelle imprese agroalimentari del padovano: dal saper fare al saper vendere," ECONOMIA E SOCIET? REGIONALE, FrancoAngeli Editore, volume 2014, issue 2, pages 187-212.
• Michela Matarazzo & Riccardo Resciniti & Georg Schufft, 2014, "La valutazione dell?effetto "made in Europe": un?indagine empirica cross-national," ECONOMIA E POLITICA INDUSTRIALE, FrancoAngeli Editore, volume 2014, issue 3, pages 7-31.
• Bruno Schivinski & Dariusz Dabrowski, 2014, "The consumer-based brand equity inventory: scale construct and validation," GUT FME Working Paper Series A, Faculty of Management and Economics, Gdansk University of Technology, number 22, May.
• Romina Moruzzi & Lucie Sirieix, 2014, "Paradoxes of sustainable food and consumer coping strategies," Post-Print, HAL, number hal-01594077, Jun.
• Maud Daniel & Lucie Sirieix, 2014, "From sustainable consumption to sustainable practices," Post-Print, HAL, number hal-01595623, Jun.
• Guillaume Le Borgne & Lucie Sirieix & Sandrine Costa, 2014, "Food waste and promotions," Working Papers, HAL, number hal-01140919.
• Elisa Monnot & Fanny Reniou & Béatrice Parguel, 2014, "Consumer responses to elimination of overpackaging on private label products," Working Papers, HAL, number halshs-01076408, Oct.
• Lashgari, Maryam, 2014, "Social Media Technology Deployment in B2B: A Case Study," INDEK Working Paper Series, Royal Institute of Technology, Department of Industrial Economics and Management, number 2014/9, Nov.
• Kind, Hans Jarle & Nilssen, Tore & Sørgard, Lars, 2014, "Inter-Firm Price Coordination in a Two-Sided Market," Discussion Paper Series in Economics, Norwegian School of Economics, Department of Economics, number 16/2014, May.
• Albina N. Rasskazova, 2014, "From corporate market research to bank profit maximization," HSE Working papers, National Research University Higher School of Economics, number WP BRP 16/MAN/2014.
• Lin, Yu-Chen & Chen, Chiang-Ming, 2014, "Price And Price Dispersion On The Web: Evidence From The Online Book Industry Of Taiwan," Hitotsubashi Journal of Economics, Hitotsubashi University, volume 55, issue 1, pages 51-70, June, DOI: 10.15057/26811.
• BEJAN, Andrei Alexandru, 2014, "A Key Challenge, Marketing Resource Management, a Holistic System," Holistic Marketing Management Journal, Holistic Marketing Management, volume 4, issue 1, pages 44-49, March.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2014, "Digital Marketing and the Pillars of Shopper Experience," Holistic Marketing Management Journal, Holistic Marketing Management, volume 4, issue 2, pages 09-13, June.
• ROSU, Monica, 2014, "The Importance of Non Formal Education in a Formal World," Holistic Marketing Management Journal, Holistic Marketing Management, volume 4, issue 2, pages 24-29, June.
• PURCAREA, Theodor Valentin, 2014, "Marketing’ S Continuous Rise And Shine," Holistic Marketing Management Journal, Holistic Marketing Management, volume 4, issue 3, pages 06-25, September.
• PURCAREA, Ioan Matei & NEGRICEA, Costel Iliuta, 2014, "Chief Marketing Officer and the Challenge of Digital Maturity," Holistic Marketing Management Journal, Holistic Marketing Management, volume 4, issue 3, pages 28-36, September.
• SOCA, Diana, 2014, "CRM – the new business strategy in the digital age," Holistic Marketing Management Journal, Holistic Marketing Management, volume 4, issue 3, pages 37-44, September.
• PURCAREA, Theodor, 2014, "A Review of the Different Marketing Opinions on Marketers’ Maturity and Challenges in the Second Half of 2014," Holistic Marketing Management Journal, Holistic Marketing Management, volume 4, issue 4, pages 05-14, December.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2014, "Digital Marketing and a Better Understanding of the Consumer Mobile Journey," Holistic Marketing Management Journal, Holistic Marketing Management, volume 4, issue 4, pages 15-21, December.
• WEGNEZ, Leon F., 2014, "The 14th International Conference of Urbanicom: "Commerce and the City"," Holistic Marketing Management Journal, Holistic Marketing Management, volume 4, issue 4, pages 22-27, December.
• Valentina G. MAKNI, 2014, "Potential Of Earnings In Network Marketing And Some Factors Influencing Commissions Rates: Evidence From Bulgaria," Regional Science Inquiry, Hellenic Association of Regional Scientists, volume 0, issue 2, pages 23-31, December.
• Lirandina GOMES & Joaquim RAMOS SILVA, 2014, "SPANISH AND PORTUGUESE HOTEL NETWORKS IN BRAZIL,Evidence from the Northern Coast of Bahia," Regional Science Inquiry, Hellenic Association of Regional Scientists, volume 0, issue 2, pages 39-55, December.
• Maria Isabel Barreiro RIBEIRO & António José Gonçalves FERNANDES & Francisco José Lopes De Sousa DINIZ, 2014, "Qualidade Dos Serviços Farmacêuticos Na Região De Trás-Os-Montes E Alto Douro, Portugal," Investigación en Ciencia Regional, Hellenic Association of Regional Scientists, volume 0, issue 1, pages 41-51, Deciembre.
• Ibrahim Bozaci, 2014, "Moral Intelligence and Sustainable Consumption: A Field Research on Young Consumers," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, volume 4, issue 11, pages 306-319, November.
• Monica-Violeta Achim & Sorin-Nicolae Borlea, 2014, "Business Ethics in Financial Sector: Case of Romania," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, volume 4, issue 2, pages 146-161, February.
• Seda Yildirim, 2014, "Young Consumer’s Perception of Brand Personality for Ice Tea Brands in Turkey," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, volume 4, issue 4, pages 270-284, April.
• Oscar Álvaro Valdivieso Taborga, , "Diseño de un instrumento de medición multidimensional del valor percibido estudiantil del servicio de clases," Investigación & Desarrollo, Universidad Privada Boliviana, number 0914, DOI: 10.23881/idupbo.014.2-4e.
• Mine Ucok Hughes, 2014, "A Social Media Campaign Application In A Marketing Field Experience Course," Business Education and Accreditation, The Institute for Business and Finance Research, volume 6, issue 1, pages 95-100.
• Raghava Rao Gundala & Hanin Khawaja, 2014, "Brand Management In Small And Medium Enterprise: Evidence From Dubai, Uae," Global Journal of Business Research, The Institute for Business and Finance Research, volume 8, issue 1, pages 27-38.
• Brad Sago & Craig Hinnenkamp, 2014, "The Impact Of Significant Negative News On Consumer Behavior Towards Favorite Brands," Global Journal of Business Research, The Institute for Business and Finance Research, volume 8, issue 1, pages 65-72.
• Samuel Yaw Akomea & Olav Jull Sørensen & Kweku Amponsah-Efah, 2014, "Export Drivers And Barriers: Evidence From Ghanaian Pharmaceutical Manufacturing Firms," Global Journal of Business Research, The Institute for Business and Finance Research, volume 8, issue 2, pages 81-96.
• Solomon A. Keelson & Addo J. Odei, 2014, "Relationship Between Mobile Number Portability And Consumer Choice Of Active Multiple Mobile Phone Numbers In Ghana," Global Journal of Business Research, The Institute for Business and Finance Research, volume 8, issue 4, pages 99-110.
• Sean M. Hennessey & Dongkoo Yun & Roberta MacDonald, 2014, "Segmenting And Profiling The Cultural Tourism Market For An Island Destination," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 7, issue 1, pages 15-29.
• Gavin L. Fox & M. Todd Royle, 2014, "Human Capital In Service Innovation Strategy," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 7, issue 1, pages 29-47.
• Ya-Hui Wang, 2014, "All You Can Eat: Behavioral Evidence From Taiwan," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 7, issue 2, pages 29-37.
• Herni Justiana Astuti & Keisuke Nagase, 2014, "Patient Loyalty To Healthcare Organizations: Relationship Marketing And Satisfaction," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 7, issue 2, pages 39-56.
• Michael Conyette, 2014, "Evidence That Travel Product Knowledge Includes Familiarity With Travel Products And Destinations," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 7, issue 2, pages 57-67.
• Venus C. Ibarra & Charito D. Revilla, 2014, "Consumers’ Awareness On Their Eight Basic Rights: A Comparative Study Of Filipinos In The Philippines And Guam," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 7, issue 2, pages 65-78.
• Solomon A. Keelson, 2014, "The Moderating Role Of Organizational Capabilities And Internal Marketing In Market Orientation And Business Success," Review of Business and Finance Studies, The Institute for Business and Finance Research, volume 5, issue 1, pages 1-117.
• John E. Cicala, 2014, "The Individual And Organizational Hazards Of Loneliness On Salespeople," Review of Business and Finance Studies, The Institute for Business and Finance Research, volume 5, issue 1, pages 27-36.
• Jerrold Van Winter, 2014, "A Qualitative Study Of International Organizational Buyer Behavior," Review of Business and Finance Studies, The Institute for Business and Finance Research, volume 5, issue 2, pages 75-83.
• Daniel Paredes Zempual & Roberto Quintana Jaime & Lizeth Alejandra González Martinez & Zulema Edith Calderon Campas & Paul Gerardo Espinoza Mercado, 2014, "Market Research To Implement A Sustainable Backyard Acua-Agricultural Production System In The Community Of Benito Juarez, Sonora, Mexico Investigacion De Mercados Para Implementar A Traspatio Un Sistema De Produccion Acua-Agricola Sustentable En La ," Revista Global de Negocios, The Institute for Business and Finance Research, volume 2, issue 2, pages 125-134.
• Madeline Melchor Cardona & Carmen Elisa Lerma Cruz, 2014, "Postmodernity Consumption, El Consumo En La Postmodernidad," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 7, issue 1, pages 89-111.
• Ramon Sebastian Acle Mena & Mario Antonio Burguete Garcia, 2014, "Nostalgic Marketing And Its Relation With Consumption Of Corn Products In A Mexican Migrants Population, El Marketing Nostalgico Y Su Relacion Con El Consumo De Productos De Maiz En Los Migrantes Mexicanos," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 7, issue 2, pages 31-43.
• Lucila Villa Perez & Santiago Gonzalez Velasquez & Marcela Patricia Ahumada Toscano, 2014, "Memorable Shopping Experience In Furniture Stores Of Tijuana €“ San Diego Border,Experiencia Memorable De Compra En Tiendas Muebleras De La Frontera Tijuana– San Diego," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 7, issue 2, pages 63-76.
• Cristobal Fernandez Robin & Jorge Cea Valencia & Paulina Santander Astorga, 2014, "Influence Of The Attributes Of Commercial Environment In The Emotions, Satisfaction And Loyalty Of Chilean Consumer, Influencia De Los Atributos Del Entorno Comercial En Las Emociones, Satisfaccion Y Lealtad Del Consumidor Chileno," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 7, issue 3, pages 1-17.
• Brankica Todorovic, 2014, "Suspension of Managerial Decisions in Relation to the Risks in the Business," Economic Analysis, Institute of Economic Sciences, volume 47, issue 1-2, pages 160-172.
• Antonia DELISTAVROU & Irene TILIKIDOU, 2014, "Ethical Unconcern Scale: Construction and Validation," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 1, issue 1, pages 104-113, December.