Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2014

• Çakır, Metin & Balagtas, Joseph V., 2014, "Consumer Response to Package Downsizing: Evidence from the Chicago Ice Cream Market," Journal of Retailing, Elsevier, volume 90, issue 1, pages 1-12, DOI: 10.1016/j.jretai.2013.06.002.
• Massara, Francesco & Porcheddu, Daniele & Melara, Robert D., 2014, "Asymmetric Perception of Sparse Shelves in Retail Displays," Journal of Retailing, Elsevier, volume 90, issue 3, pages 321-331, DOI: 10.1016/j.jretai.2014.05.001.
• Ruiz Martín, Antonio & Rodríguez Díaz, Manuel & Ruíz San Román, José Antonio, 2014, "Measure of the mining image," Resources Policy, Elsevier, volume 41, issue C, pages 23-30, DOI: 10.1016/j.resourpol.2014.01.004.
• Martina Hedda Šola, 2014, "Neuromarketing – Science And Practice," FIP - Journal of Finance and Law, Effectus - University College for Law and Finance, volume 1, issue 1, pages 25-34.
• Ulker Erdogan ARACI & Zeki Atil BULUT & Berrin ONARAN & Nilufer KOCAK, 2014, "Fark Yaratan Uygulamalar Perspektifinden Seyahat Acentelerinde Iliskisel Pazarlama Faaliyetlerini Anlamak," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 14, issue 4, pages 559-570.
• Alonso, Ricardo & Câmara, Odilon, 2014, "Persuading skeptics and reaffirming believers," LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library, number 58680, May.
• Bursztyn, Leonardo & Ederer, Florian & Ferman, Bruno & Yuchtman, Noam, 2014, "Understanding mechanisms underlying peer effects: evidence from a field experiment on financial decisions," LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library, number 91509, Jul.
• Pérez, Andrea & Rodríguez del Bosque, Ignacio, 2014, "Identidad, imagen y reputación de la empresa: integración de propuestas teóricas para una gestión exitosa," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Martínez, Jose A., 2014, "Una propuesta metodológica para evaluar la imagen de una ciudad a través de los mapas asociativos," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Cristóbal Fransi, Eduard & Daries Ramon, Natalia & Baldomar, Juan Pablo, 2014, "Segmentación de los e-consumidores: un estudio aplicado a partir de las perspectivas de uso de Internet," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Clemente Ricolfe, José S. & Escribá Pérez, Carmen, 2014, "Aplicando netnografía a la obtención del mapa de posicionamiento para empresas de distribución alimentaria," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Aguilar Arcos, Virginia & San Martín Gutiérrez, Sonia & Payo Hernanz, René, 2014, "La aplicación empresarial del marketing viral y el efecto boca-oreja electrónico. Opiniones de las empresas," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Martínez, Jose A., 2014, "El efecto placebo en productos artísticos; el caso de la poesía," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Aldamiz-Echevarría González de Durana, Covadonga & Aguirre García, María Soledad & Aparicio de Castro, María Gloria, 2014, "Orígenes, elementos determinantes y resultados de un exitoso proceso de colaboración entre competidores y otros agentes: el cluster de la Alta Cocina Vasca," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• García Cossío, Lourdes & Pérez Ruiz, Andrea, 2014, "Responsabilidad social empresarial, estrategia y ventaja competitiva en el sector bancario español," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
• García Castro, David & Elizagarate Gutiérrez, Victoria & Letamendia Galdós, Iñaki & Kazak, Jan, 2014, "Hiriguneko garraio publiko sistemaren eragina hirien bizi kalitatearen hautematean. City marketinaren ikuspuntutik hausnarketa," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
• Elizagarate Gutiérrez, Victoria, 2014, "Reseña del libro: Marketing práctico para pequeños negocios. Una guía para todos," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
• Anton A Setyawan & Basu Swastha Dharmmesta & B.M Purwanto & Sahid Susilo Nugroho, 2014, "Business Relationship Framework in Emerging Market: A Preliminary Study in Indonesia," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 1, pages 59-72.
• Tomas Sadilek & Premysl Prusa, 2014, "Today Situation in Online Buying of Food Products in the Czech Republic," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 4, pages 75-85.
• Chia-Lin Lee, 2014, "Is Co-Branding a Double-Edged Sword for Brand Partners?," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 19-34.
• Marko Gasiæ, Vladan Ivanoviæ, Marija Stojiljkoviæ, 2014, "Strategic Marketing Of Tourist Destination," Ekonomika, Journal for Economic Theory and Practice and Social Issues, „Ekonomika“ Society of Economists, Niš (Serbia), number 2014-02, Sep.
• Ljubisa Stojmirović , Aleksandra Stojković , Tomislav Nikolić, 2014, "Pоlitical Маrketing – Nеgativ Campaing," Ekonomika, Journal for Economic Theory and Practice and Social Issues, „Ekonomika“ Society of Economists, Niš (Serbia), number 2014-01, Apr.
• Zeljko Deviæ, Nikola Curæiæ, Nikola Radivojeviæ, 2014, "Creating A Concept Marketing Communication In International Business-To-Business Market," Ekonomika, Journal for Economic Theory and Practice and Social Issues, „Ekonomika“ Society of Economists, Niš (Serbia), number 2014-03, Oct.
• Valeria Arina MIRCEA (BALACEANU) & Dana Gabriela SISEA, 2014, "Emphasis Use Activity Marketing In The Banking System," Post-Crisis Trends - Working papers, Ecological University of Bucharest, Department of Economics, number 07, Jan.
• Alexandra VINEREAN, 2014, "Market Segmentation in the Decision Making Process in Tourism," Expert Journal of Business and Management, Sprint Investify, volume 2, issue 1, pages 14-29.
• Alexandra VINEREAN, 2014, "Consumption Habits During the Decision Making Process in Tourism," Expert Journal of Business and Management, Sprint Investify, volume 2, issue 2, pages 47-53.
• Simona VINEREAN & Alin OPREANA, 2014, "Analyzing Mediators of the Customer Satisfaction - Loyalty Relation in Internet Retailing," Expert Journal of Marketing, Sprint Investify, volume 2, issue 1, pages 1-14.
• Hui-Hsin HUANG, 2014, "Explorative Study on the Concept of Mind Shares: Confidence, Resistance and Loyalty," Expert Journal of Marketing, Sprint Investify, volume 2, issue 1, pages 15-27.
• Bogdan AVRAM, 2014, "A Comparative Facebook Content Analysis between Romanian and Western European Airline Carriers," Expert Journal of Marketing, Sprint Investify, volume 2, issue 1, pages 28-36.
• Augustine Egwu Ndu OKO & Ohuonu Okwudiri NNANNA, 2014, "Sales Promotion in the Marketing of Telecommunication Services in Nigeria: Impact Analysis," Expert Journal of Marketing, Sprint Investify, volume 2, issue 1, pages 37-52.
• Alexandra VINEREAN, 2014, "Buying Intentions Influenced by Various Determinants in Tourism," Expert Journal of Marketing, Sprint Investify, volume 2, issue 1, pages 53-59.
• Alexandra VINEREAN, 2014, "Motivators That Intervene in the Decision Making Process in Tourism," Expert Journal of Marketing, Sprint Investify, volume 2, issue 2, pages 61-67.
• Jorge MONGAY, 2014, "Service Quality Measurement Using SERVQUAL. An Applied Comparative Study on Customer Perceptions and Expectations under an International Approach," Expert Journal of Marketing, Sprint Investify, volume 2, issue 2, pages 82-85.
• Sandro Sillani & Alessandro Esposito & Teresa Del Giudice & Francesco Caracciolo, 2014, "Le preferenze dei consumatori della provincia di Trieste per l?olio extra vergine di oliva d?alta gamma," Economia agro-alimentare, FrancoAngeli Editore, volume 16, issue 1, pages 139-155.
• Katia Laura Sidali & Achim Spiller, 2014, "Cultural property rights in the eu geographical indications? system: Cui prodest?," Economia agro-alimentare, FrancoAngeli Editore, volume 16, issue 2, pages 97-104.
• Verena Otter & Bianca Prechtel & Ludwig Theuvsen, 2014, "The Country-of-Origin Effect for Chocolate made from Ecuadorian Cocoa: An Empirical Analysis of Consumer Perceptions," Economia agro-alimentare, FrancoAngeli Editore, volume 16, issue 3, pages 43-60.
• Enrico Scarso & Ettore Bolisani & Marco Paiola, 2014, "Il marketing nelle imprese agroalimentari del padovano: dal saper fare al saper vendere," ECONOMIA E SOCIET? REGIONALE, FrancoAngeli Editore, volume 2014, issue 2, pages 187-212.
• Michela Matarazzo & Riccardo Resciniti & Georg Schufft, 2014, "La valutazione dell?effetto "made in Europe": un?indagine empirica cross-national," ECONOMIA E POLITICA INDUSTRIALE, FrancoAngeli Editore, volume 2014, issue 3, pages 7-31.
• Bruno Schivinski & Dariusz Dabrowski, 2014, "The consumer-based brand equity inventory: scale construct and validation," GUT FME Working Paper Series A, Faculty of Management and Economics, Gdansk University of Technology, number 22, May.
• Romina Moruzzi & Lucie Sirieix, 2014, "Paradoxes of sustainable food and consumer coping strategies," Post-Print, HAL, number hal-01594077, Jun.
• Maud Daniel & Lucie Sirieix, 2014, "From sustainable consumption to sustainable practices," Post-Print, HAL, number hal-01595623, Jun.
• Guillaume Le Borgne & Lucie Sirieix & Sandrine Costa, 2014, "Food waste and promotions," Working Papers, HAL, number hal-01140919.
• Elisa Monnot & Fanny Reniou & Béatrice Parguel, 2014, "Consumer responses to elimination of overpackaging on private label products," Working Papers, HAL, number halshs-01076408, Oct.
• Lashgari, Maryam, 2014, "Social Media Technology Deployment in B2B: A Case Study," INDEK Working Paper Series, Royal Institute of Technology, Department of Industrial Economics and Management, number 2014/9, Nov.
• Kind, Hans Jarle & Nilssen, Tore & Sørgard, Lars, 2014, "Inter-Firm Price Coordination in a Two-Sided Market," Discussion Paper Series in Economics, Norwegian School of Economics, Department of Economics, number 16/2014, May.
• Albina N. Rasskazova, 2014, "From corporate market research to bank profit maximization," HSE Working papers, National Research University Higher School of Economics, number WP BRP 16/MAN/2014.
• Lin, Yu-Chen & Chen, Chiang-Ming, 2014, "Price And Price Dispersion On The Web: Evidence From The Online Book Industry Of Taiwan," Hitotsubashi Journal of Economics, Hitotsubashi University, volume 55, issue 1, pages 51-70, June, DOI: 10.15057/26811.
• BEJAN, Andrei Alexandru, 2014, "A Key Challenge, Marketing Resource Management, a Holistic System," Holistic Marketing Management Journal, Holistic Marketing Management, volume 4, issue 1, pages 44-49, March.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2014, "Digital Marketing and the Pillars of Shopper Experience," Holistic Marketing Management Journal, Holistic Marketing Management, volume 4, issue 2, pages 09-13, June.
• ROSU, Monica, 2014, "The Importance of Non Formal Education in a Formal World," Holistic Marketing Management Journal, Holistic Marketing Management, volume 4, issue 2, pages 24-29, June.
• PURCAREA, Theodor Valentin, 2014, "Marketing’ S Continuous Rise And Shine," Holistic Marketing Management Journal, Holistic Marketing Management, volume 4, issue 3, pages 06-25, September.
• PURCAREA, Ioan Matei & NEGRICEA, Costel Iliuta, 2014, "Chief Marketing Officer and the Challenge of Digital Maturity," Holistic Marketing Management Journal, Holistic Marketing Management, volume 4, issue 3, pages 28-36, September.
• SOCA, Diana, 2014, "CRM – the new business strategy in the digital age," Holistic Marketing Management Journal, Holistic Marketing Management, volume 4, issue 3, pages 37-44, September.
• PURCAREA, Theodor, 2014, "A Review of the Different Marketing Opinions on Marketers’ Maturity and Challenges in the Second Half of 2014," Holistic Marketing Management Journal, Holistic Marketing Management, volume 4, issue 4, pages 05-14, December.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2014, "Digital Marketing and a Better Understanding of the Consumer Mobile Journey," Holistic Marketing Management Journal, Holistic Marketing Management, volume 4, issue 4, pages 15-21, December.
• WEGNEZ, Leon F., 2014, "The 14th International Conference of Urbanicom: "Commerce and the City"," Holistic Marketing Management Journal, Holistic Marketing Management, volume 4, issue 4, pages 22-27, December.
• Valentina G. MAKNI, 2014, "Potential Of Earnings In Network Marketing And Some Factors Influencing Commissions Rates: Evidence From Bulgaria," Regional Science Inquiry, Hellenic Association of Regional Scientists, volume 0, issue 2, pages 23-31, December.
• Lirandina GOMES & Joaquim RAMOS SILVA, 2014, "SPANISH AND PORTUGUESE HOTEL NETWORKS IN BRAZIL,Evidence from the Northern Coast of Bahia," Regional Science Inquiry, Hellenic Association of Regional Scientists, volume 0, issue 2, pages 39-55, December.
• Maria Isabel Barreiro RIBEIRO & António José Gonçalves FERNANDES & Francisco José Lopes De Sousa DINIZ, 2014, "Qualidade Dos Serviços Farmacêuticos Na Região De Trás-Os-Montes E Alto Douro, Portugal," Investigación en Ciencia Regional, Hellenic Association of Regional Scientists, volume 0, issue 1, pages 41-51, Deciembre.
• Ibrahim Bozaci, 2014, "Moral Intelligence and Sustainable Consumption: A Field Research on Young Consumers," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, volume 4, issue 11, pages 306-319, November.
• Monica-Violeta Achim & Sorin-Nicolae Borlea, 2014, "Business Ethics in Financial Sector: Case of Romania," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, volume 4, issue 2, pages 146-161, February.
• Seda Yildirim, 2014, "Young Consumer’s Perception of Brand Personality for Ice Tea Brands in Turkey," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, volume 4, issue 4, pages 270-284, April.
• Oscar Álvaro Valdivieso Taborga, , "Diseño de un instrumento de medición multidimensional del valor percibido estudiantil del servicio de clases," Investigación & Desarrollo, Universidad Privada Boliviana, number 0914, DOI: 10.23881/idupbo.014.2-4e.
• Mine Ucok Hughes, 2014, "A Social Media Campaign Application In A Marketing Field Experience Course," Business Education and Accreditation, The Institute for Business and Finance Research, volume 6, issue 1, pages 95-100.
• Raghava Rao Gundala & Hanin Khawaja, 2014, "Brand Management In Small And Medium Enterprise: Evidence From Dubai, Uae," Global Journal of Business Research, The Institute for Business and Finance Research, volume 8, issue 1, pages 27-38.
• Brad Sago & Craig Hinnenkamp, 2014, "The Impact Of Significant Negative News On Consumer Behavior Towards Favorite Brands," Global Journal of Business Research, The Institute for Business and Finance Research, volume 8, issue 1, pages 65-72.
• Samuel Yaw Akomea & Olav Jull Sørensen & Kweku Amponsah-Efah, 2014, "Export Drivers And Barriers: Evidence From Ghanaian Pharmaceutical Manufacturing Firms," Global Journal of Business Research, The Institute for Business and Finance Research, volume 8, issue 2, pages 81-96.
• Solomon A. Keelson & Addo J. Odei, 2014, "Relationship Between Mobile Number Portability And Consumer Choice Of Active Multiple Mobile Phone Numbers In Ghana," Global Journal of Business Research, The Institute for Business and Finance Research, volume 8, issue 4, pages 99-110.
• Sean M. Hennessey & Dongkoo Yun & Roberta MacDonald, 2014, "Segmenting And Profiling The Cultural Tourism Market For An Island Destination," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 7, issue 1, pages 15-29.
• Gavin L. Fox & M. Todd Royle, 2014, "Human Capital In Service Innovation Strategy," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 7, issue 1, pages 29-47.
• Ya-Hui Wang, 2014, "All You Can Eat: Behavioral Evidence From Taiwan," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 7, issue 2, pages 29-37.
• Herni Justiana Astuti & Keisuke Nagase, 2014, "Patient Loyalty To Healthcare Organizations: Relationship Marketing And Satisfaction," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 7, issue 2, pages 39-56.
• Michael Conyette, 2014, "Evidence That Travel Product Knowledge Includes Familiarity With Travel Products And Destinations," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 7, issue 2, pages 57-67.
• Venus C. Ibarra & Charito D. Revilla, 2014, "Consumers’ Awareness On Their Eight Basic Rights: A Comparative Study Of Filipinos In The Philippines And Guam," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 7, issue 2, pages 65-78.
• Solomon A. Keelson, 2014, "The Moderating Role Of Organizational Capabilities And Internal Marketing In Market Orientation And Business Success," Review of Business and Finance Studies, The Institute for Business and Finance Research, volume 5, issue 1, pages 1-117.
• John E. Cicala, 2014, "The Individual And Organizational Hazards Of Loneliness On Salespeople," Review of Business and Finance Studies, The Institute for Business and Finance Research, volume 5, issue 1, pages 27-36.
• Jerrold Van Winter, 2014, "A Qualitative Study Of International Organizational Buyer Behavior," Review of Business and Finance Studies, The Institute for Business and Finance Research, volume 5, issue 2, pages 75-83.
• Daniel Paredes Zempual & Roberto Quintana Jaime & Lizeth Alejandra González Martinez & Zulema Edith Calderon Campas & Paul Gerardo Espinoza Mercado, 2014, "Market Research To Implement A Sustainable Backyard Acua-Agricultural Production System In The Community Of Benito Juarez, Sonora, Mexico Investigacion De Mercados Para Implementar A Traspatio Un Sistema De Produccion Acua-Agricola Sustentable En La ," Revista Global de Negocios, The Institute for Business and Finance Research, volume 2, issue 2, pages 125-134.
• Madeline Melchor Cardona & Carmen Elisa Lerma Cruz, 2014, "Postmodernity Consumption, El Consumo En La Postmodernidad," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 7, issue 1, pages 89-111.
• Ramon Sebastian Acle Mena & Mario Antonio Burguete Garcia, 2014, "Nostalgic Marketing And Its Relation With Consumption Of Corn Products In A Mexican Migrants Population, El Marketing Nostalgico Y Su Relacion Con El Consumo De Productos De Maiz En Los Migrantes Mexicanos," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 7, issue 2, pages 31-43.
• Lucila Villa Perez & Santiago Gonzalez Velasquez & Marcela Patricia Ahumada Toscano, 2014, "Memorable Shopping Experience In Furniture Stores Of Tijuana €“ San Diego Border,Experiencia Memorable De Compra En Tiendas Muebleras De La Frontera Tijuana– San Diego," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 7, issue 2, pages 63-76.
• Cristobal Fernandez Robin & Jorge Cea Valencia & Paulina Santander Astorga, 2014, "Influence Of The Attributes Of Commercial Environment In The Emotions, Satisfaction And Loyalty Of Chilean Consumer, Influencia De Los Atributos Del Entorno Comercial En Las Emociones, Satisfaccion Y Lealtad Del Consumidor Chileno," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 7, issue 3, pages 1-17.
• Brankica Todorovic, 2014, "Suspension of Managerial Decisions in Relation to the Risks in the Business," Economic Analysis, Institute of Economic Sciences, volume 47, issue 1-2, pages 160-172.
• Antonia DELISTAVROU & Irene TILIKIDOU, 2014, "Ethical Unconcern Scale: Construction and Validation," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 1, issue 1, pages 104-113, December.
• Hulya CAGIRAN KENDIRLI & Gurkan ULUSOY, 2014, "Food Quality Certificates and a Research on Effect of Food Quality Certificates to Determinate Ignored Level of Buying Behavioral: A Case Study in HITIT University Feas Business Department," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 1, issue 1, pages 60-67, December.
• Kubra Muge DALDAL & Sabiha KILIC, 2014, "Factors Affecting Mobile Taggıng Awareness; A Research on Social Media Consumers," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 1, issue 1, pages 87-103, December.
• Veres, Zoltán & Platz, Petra & Tarján, Tamás, 2014, "Interrelaciones De Los Atributos Del Producto Y Las Preferencias Intransitivas / Relationship Between Product Attributes And Intransitive Preferences," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 20, issue 2, pages 102-108.
• Navarro-García, Antonio & Eugenia Reyes-García, María & Acedo-González, Francisco J., 2014, "Calidad Percibida Y Satisfacción De Los Espectadores De Fútbol / Perceived Quality And Satisfaction Of Spectators Football," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 20, issue 2, pages 87-94.
• Tuğra Nazlı AKARSU & Volkan YENİARAS, 2014, "Müslüman Dindarlık, Plansız Alışverişe Olan Yatkınlık, Fiyat-Değer Bilinci ve Alışveriş Sonrası Pişmanlık Durumu: Bir Temel Düzenleyici Model Analizi," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 29, issue 343, pages 09-38.
• Amresh Kumar & S. L. Gupta & Nawal Kishore, 2014, "Measuring Retailer Store Image: A Scale Development Study," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 13, issue 1, pages 25-38, June.
• Stern Neill & Gurmeet Singh & Raghuvar Dutt Pathak, 2014, "Technology and Marketing Capabilities in a Developing Economic Context: Assessing the Resource-Based View within a Boundary Condition," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 13, issue 1, pages 75-92, June.
• Rosas, Francisco & Orazem, Peter F., 2014, "Is Self-Sufficiency for Women’s Collegiate Athletics a Hoop Dream? Willingness to Pay for Men’s and Women’s Basketball Tickets," ISU General Staff Papers, Iowa State University, Department of Economics, number 201412010800001014, Dec.
• Naroditskiy, Victor & Stein, Sebastian & Tonin, Mirco & Tran-Thanh, Long & Vlassopoulos, Michael & Jennings, Nicholas R., 2014, "Referral Incentives in Crowdfunding," IZA Discussion Papers, IZA Network @ LISER, number 7995, Feb.
• Dr. Vijay Prakash Mishra, 2014, "Finanacial Functions and New Trends," Journal of Commerce and Trade, Society for Advanced Management Studies, volume 9, issue 1, pages 82-88, April.
• Dr. Archana Rani, 2014, "Role of Media in the Commercialization of Contemporary Arts," Journal of Commerce and Trade, Society for Advanced Management Studies, volume 9, issue 2, pages 83-87, October.
• Chiehwei Hung & Yen-Shan Chuang, 2014, "A Study on Pet Owners' Intention to Purchase Pet Insurance," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, volume 10, issue 2, pages 181-207, July.
• Oana Tugulea & Claudia Bobalca & Andreea Maha & Liviu-George Maha, 2014, "Using Internet And Travel Agencies In Planning A Trip. A Qualitative Approach," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, volume 6, issue 1, pages 181-200, March.
• Oana TUGULEA, 2014, "Discriminator Credibility Dimensions Of An Online Acquisition Website – An Analysis Of An International Construct On A Specific Romanian Target," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, volume 6, issue 3, pages 103-116, September.
• Claudia, 2014, "Romanian Perspective On Customer Loyalty For Direct Selling Companies," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, volume 6, issue 3, pages 6-16, September.
• GOMAA Ahmed & COSGROVE Elizabeth, 2014, "The Cross-Roads to Digital: Newspaper Models and the Change to an Industry," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 02, June.
• Edlira Shehu & Tim Prostka & Christina Schmidt-Stölting & Michel Clement & Eva Blömeke, 2014, "The influence of book advertising on sales in the German fiction book market," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, volume 38, issue 2, pages 109-130, May, DOI: 10.1007/s10824-013-9203-0.
• E. Carayannis & E. Grigoroudis, 2014, "Linking innovation, productivity, and competitiveness: implications for policy and practice," The Journal of Technology Transfer, Springer, volume 39, issue 2, pages 199-218, April, DOI: 10.1007/s10961-012-9295-2.
• Pengyuan Wang & Eric Bradlow & Edward George, 2014, "Meta-analyses using information reweighting: An application to online advertising," Quantitative Marketing and Economics (QME), Springer, volume 12, issue 2, pages 209-233, June, DOI: 10.1007/s11129-014-9145-7.
• Juha Karvanen & Ari Rantanen & Lasse Luoma, 2014, "Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity," Quantitative Marketing and Economics (QME), Springer, volume 12, issue 3, pages 305-329, September, DOI: 10.1007/s11129-014-9148-4.
• Jean-Pierre Dubé & Günter Hitsch & Pranav Jindal, 2014, "The Joint identification of utility and discount functions from stated choice data: An application to durable goods adoption," Quantitative Marketing and Economics (QME), Springer, volume 12, issue 4, pages 331-377, December, DOI: 10.1007/s11129-014-9149-3.
• Mirela Catalina (Vint) Turkes, 2014, "New Promotion Price Strategies on the Banking Services Market in Romania," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 1, pages 27-29, March.
• Irina Raicu & Mirela Catalina (Vint) Turkes, 2014, "Organizational Performance Improvement by Implementing the Latest CRM Solutions," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 1, pages 84-86, March.
• Ana-Irina Nicolau & Adina Musetescu & Oana Mionel, 2014, "Stages in the Evolution of Marketing as a Discipline," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 2, pages 166-169, June.
• Constanta Aurelia Chitiba & Luigi Dumitrescu & Ana-Irina Nicolau, 2014, "A Compared Analisys of the Business Environment in the European Union and the USA from the Marketing Point of View," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 2, pages 54-57, June.
• Robert Chira, 2014, "The Role of Transport Activities in Logistics Chain," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 3, pages 17-21, September.
• Dominic Perez-Danielescu, 2014, "Marketing Strategies in the On-Line Business Era," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 3, pages 185-187, September.
• Gheorghe Ciobota, 2014, "Small and Medium Enterprises Marketing in the European Context of Economic and Social Development," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 4, pages 128-131, December.
• Raul Sorin Fantana, 2014, "Modern Strategies for a Performing Company Management," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 4, pages 186-192, December.
• Mirela Turkes & Irina Raicu & Ioan Vija, 2014, "Enhancing the Performance of Business Process in Romanian SMEs Through ERP Solutions," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 4, pages 30-32, December.
• Mirela Turkes & Emil Scarlat & Radu Ioan Vija & Irina Raicu, 2014, "Improving the Performance of Business Pprocess Modeling for Small-Medium Sized Companies," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 4, pages 72-74, December.
• Eleonora Mihaela Constantinescu, 2014, "Strategic Marketing Developments in Informational Society," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 4, pages 90-95, December.
• Hassan Raza & Muhammad Faheem, 2014, "Factors Influencing Selection of University by Working People in Pakistan," KASBIT Business Journals (KBJ), Khadim Ali Shah Bukhari Institute of Technology (KASBIT), volume 7, issue Special I, pages 36-54, May.
• Fermín Paús & Martín Fernandez Molina, 2014, "Caso de éxito "Mamá Lucchetti": Entendiendo al consumidor de hoy," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 3, pages 53-66, January-J, DOI: -.
• Roberto Carlos Dalongaro, 2014, "La Satisfaccion del cliente con el Supermercadismo en áreas de frontera," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 4, pages 35-50, July-Dece, DOI: -.
• Femín Paús & Lucía Macchi, 2014, "Marketing viral en los medios sociales: ¿ Qué contenido es mas contagioso y por qué?," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 4, pages 67-82, July-Dece, DOI: -.
• Karl Westhoff & Axel Schmidt, 2014, "The Decision-Oriented Interview (DOI) as a Marketing Instrument for Obtaining Information about Brands," International Journal of Business and Social Research, LAR Center Press, volume 4, issue 10, pages 92-108, October.
• Rajni Goel, 2014, "Social Web Identity Established upon Trust and Reputations," International Journal of Business and Social Research, LAR Center Press, volume 4, issue 11, pages 1-7, November.
• Reinhold Decker, 2014, "Real-Time Analysis of Online Product Reviews by Means of Multi-Layer Feed-Forward Neural Networks," International Journal of Business and Social Research, LAR Center Press, volume 4, issue 11, pages 60-70, November.
• Oznur OZKAN-TEKTAS, 2014, "The Effects of Opportunism and Trust on Buyer-Supplier Relationship: Do Commitment Types Matter?," International Journal of Business and Social Research, LAR Center Press, volume 4, issue 9, pages 14-26, September.
• Eszter Barta & Dániel Mustos & Zoltán Tahi, 2014, "Szikszó gazdaságfejlesztési koncepciója," Eszak-magyarorszagi Strategiai Fuzetek, Faculty of Economics, University of Miskolc, volume 11, issue 1, pages 91-96.
• István Piskóti, 2014, "Innovációvezérelt desztinációmarketing - trendek és teendők," Eszak-magyarorszagi Strategiai Fuzetek, Faculty of Economics, University of Miskolc, volume 11, issue 2, pages 32-44.
• Karl Westhoff & Axel Schmidt, 2014, "The Decision-Oriented Interview (DOI) as a Marketing Instrument for Obtaining Information about Brands," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, volume 4, issue 10, pages 92-108, October.
• Rajni Goel, 2014, "Social Web Identity Established upon Trust and Reputations," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, volume 4, issue 11, pages 1-7, November.
• Reinhold Decker, 2014, "Real-Time Analysis of Online Product Reviews by Means of Multi-Layer Feed-Forward Neural Networks," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, volume 4, issue 11, pages 60-70, November.
• Oznur OZKAN-TEKTAS, 2014, "The Effects of Opportunism and Trust on Buyer-Supplier Relationship: Do Commitment Types Matter?," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, volume 4, issue 9, pages 14-26, September.
• Melanie Marks & Scott Wentland & Abbey O'Connor, 2014, "Marketing during a Recession: An Illustration of How Economic Principles Guide Marketing Approaches," Journal for Economic Educators, Middle Tennessee State University, Business and Economic Research Center, volume 14, issue 1, pages 78-96, Fall.
• Zheyin (Jane) Gu & Yunchuan Liu, 2014, "Consumer Learning on Social Networks and Retailer Digital Platform Strategies Access," Working Papers, NET Institute, number 14-02, Sep.
• Yili Hong & Pei-yu Chen & Lorin Hitt, 2014, "Measuring Product Type with Dynamics of Online Product Review Variances: A Theoretical Model and the Empirical Applications," Working Papers, NET Institute, number 14-03, Sep.
• Kolar, Tomaž & Zabkar, Vesna, 2014, "The effect of general consumer attitudes and personality traits on attitudes towards domestic and multinational products in the Balkan region," Journal of East European Management Studies, Nomos Verlagsgesellschaft mbH & Co. KG, volume 19, issue 1, pages 58-80.
• Dettmers, Jan, 2014, "Job definitions and service behaviour. An investigation among technical service employees," management revue - Socio-Economic Studies, Nomos Verlagsgesellschaft mbH & Co. KG, volume 25, issue 4, pages 248-262.
• Chiu, Chi-yue & Kwan, Letty Y.-Y. & Li, Dongmei & Peng, Luluo & Peng, Siqing, 2014, "Culture and Consumer Behavior," Foundations and Trends(R) in Marketing, now publishers, volume 7, issue 2, pages 109-179, April, DOI: 10.1561/1700000032.
• Morwitz, Vicki, 2014, "Consumers' Purchase Intentions and their Behavior," Foundations and Trends(R) in Marketing, now publishers, volume 7, issue 3, pages 181-230, November, DOI: 10.1561/1700000036.
• van Raaij, W. Fred, 2014, "Consumer Financial Behavior," Foundations and Trends(R) in Marketing, now publishers, volume 7, issue 4, pages 231-351, November, DOI: 10.1561/1700000039.
• Otilia-Elena Platon, 2014, "An Analysis of the Social Media Presence of the Brands," Global Economic Observer, "Nicolae Titulescu" University of Bucharest, Faculty of Economic Sciences;Institute for World Economy of the Romanian Academy, volume 2, issue 1, pages 192-201, May.
• Radko Radev, 2014, "Price Planning Process in Multi-Product Companies from Fast Moving Customer Goods Sector," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 42-51, January.
• Hristo Katrandjiev & Ivo Velinov, 2014, "Investigation of Online Visual Merchandising (OVM) Elements of Apparel Web Stores," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 84-98, January.
• Hristo Katrandjiev & Ivo Velinov, 2014, "Optimization of Online Visual Merchandising Elements (OVME) on the Basis of Consumer Preferences," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 76-88, April.
• Nikolay Vankov, 2014, "Online Resources and Tools for Digital PR," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 45-55, June.
• Radko Radev, 2014, "Product-Market Profile Research in Dairy Products Sector," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 141-186, June.
• Danciu Victor, 2014, "The Future of Sustainable Consumption: What Role for Consumers? [Viitorul consumului durabil: ce rol vor avea consumatorii?]," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 04, December.
• Kessler Ladelsky Limor, 2014, "The Effect Of Organizational Culture On It Employees Turnover Intention In Israel," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1019-1027, July.
• Ladelsky Limor, 2014, "The Effect Of Job Satisfaction On It Employees Turnover Intention In Israel," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1028-1038, July.
• Pop Nicolae Alexandru & Draghescu Florin & Palade Alexandru, 2014, "Benchmarking For The Romanian Heavy Commercial Vehicles Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1046-1056, July.
• Roman Teodora & Manolica Adriana, 2014, "The Economics Student €" The Future Businessman. From The Awareness Of Consumers' Rights To Their Enforcement," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1057-1068, July.
• Drule Alexandra & Chis Alexandru & Tomoaie Larisa, 2014, "Dark Tourism, Romania And Dracula. The Perceptions Of Potential American Tourists," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 309-319, July.
• Lacurezeanu Ramona & Chis Alexandru & Moca Mircea & Stanca Liana, 2014, "The Romanian Consumer Profiles In Processing Online Bookings," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 341-346, July.
• Shakhshir Ghassan, 2014, "Positioning Strategies Development," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 979-988, July.
• Giuca Simona-Mihaela, 2014, "Identifying Product And Price Strategies For Designing Transactional Banking Packages Addressed To Smes (Considerations)," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 989-997, July.
• Giuca Simona-Mihaela, 2014, "Post-Launching Monitoring Activities For New Transactional Banking Products Addressed To Smes (Considerations)," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 998-1004, July.
• Bodog Simona-Aurelia & Daina Lucia-Georgeta, 2014, "The Impact Of Online Environment On The Decision Of The Consumer Of Health Services," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 305-313, December.
• Goran Pajnic & Davor Bosnjakovic & Ivan Kelic, 2014, "The Potential Of Mobile Applicationsin Organization And Promotion," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 10, pages 296-303.
• Slobodan Vujic & Sasa Vujic & Aida Abduzaimovic, 2014, "Innovattive Sales Of “E@Sy Leasing“ Product In The B&H Leasing Market," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 10, pages 475-488.
• Urban Bacher & Eva Amann, 2014, "Why Banks Need A Slogan," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 10, pages 513-520.
• Sanja Krsic & Ivan Maloca & Dusan Ljustina, 2014, "Marketing Application Of Social Networks In Tourism," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 10, pages 93-105.
• Ulrich Fohl & Felicitas Meßmer, 2014, "The Influence Of Design Criteria For The Brand Personality," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 10, pages 981-999.
• Andrew T. Young & Daniel Levy, 2014, "Explicit Evidence of an Implicit Contract," The Journal of Law, Economics, and Organization, Oxford University Press, volume 30, issue 4, pages 804-832.
• Bunghez Corina Larisa, 2014, "Usage of Sales Promotion in the Tourism Activity," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 445-450, May.
• Dinu Gabriel & Dinu Loredana, 2014, "External Influences on Caras-Severin Voters," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 464-469, May.
• Juganaru Mariana & Juganaru Ion-Danut, 2014, "Research on How the Port May Influence the Social Life of the Community," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 486-491, May.
• Serban Comanescu Adrian, 2014, "Methods for Determining the Advertising Budget and its Distribution in Different Media," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 524-527, May.
• Stanciu Anca Cristina & Constandache Mihaela & Condrea Elena, 2014, "Trends in the Evolution of Retail Commerce," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 528-533, May.
• Zaharia Rãzvan & Zaharia Rodica Milena & Diaconu Mihaela, 2014, "The Business Environment: A Stakeholder of the University: An Exploratory Approach," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 558-563, May.
• Nenciu Daniela Simona & Constandache Mihaela & Condrea Elena, 2014, "Analysis of Tourism Offer and Traffic Manifested at Constan Analysis of Tourism Offer and Traffic Manifested at Constan Analysis of Tourism Offer and Traffic Manifested at Constan Analysis of Tourism ," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 239-243, May.
• Blagorazumnaia Olga & Muntean Vlad, 2014, "Remarking as a Tool in Online Advertising," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 281-284, May.
• Cotîrlea Denisa Adriana, 2014, "From Place Marketing to Place Branding within the Nation Branding Process: a Literature Review," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 297-302, May.
• Dan Gheorghe, 2014, "The Perspective of Goods Distribution and Logistics," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 303-308, May.
• Irina Ioana, 2014, "Elements of Novelty in Corporate Reputation Research," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 343-347, May.
• Pricop Oliver Constantin & Robu Alexandru Drago?, 2014, "Loyalty Marketing: Attracting and Retaining Customers and Workers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 373-377, May.
• Stoica (Mihali) Ana-Maria, 2014, "Marketing Specific Communication – A Support in Establishing the Connection with the Personnel of the Organization," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 393-397, May.
• Paunicã Mihai & Honu Monica-Veronica, 2014, "Crisis Influence over the Aviation Market Segment," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 566-571, May.
• Mª de las Mercedes Galán Ladero & Clementina Galera Casquet, 2014, "Marketing con causa. Evidencias prácticas desde la perspectiva del consumidor," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1401, Apr, revised Apr 2014.