Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2020

• Kiran Javaria & Omar Masood & Fernando Garcia, 2020, "Strategies to manage the risks faced by consumers in developing e-commerce," Insights into Regional Development, VsI Entrepreneurship and Sustainability Center, volume 2, issue 4, pages 774-783, December, DOI: 10.9770/ird.2020.2.4(4).
• Michael Keane & Timothy Neal, 2020, "Consumer Panic in the COVID-19 Pandemic," Discussion Papers, School of Economics, The University of New South Wales, number 2020-06, May.
• Thomas-Agnan, Christine & Laurent, Thibault & Ruiz-Gazen, Anne & Nguyen, T.H.A & Chakir, Raja & Lungarska, Anna, 2020, "Spatial simultaneous autoregressive models for compositional data: Application to land use," TSE Working Papers, Toulouse School of Economics (TSE), number 20-1098, May.
• Thomas-Agnan, Christine & Laurent, Thibault & Ruiz-Gazen, Anne, 2020, "Covariates impacts in spatial autoregressive models for compositional data," TSE Working Papers, Toulouse School of Economics (TSE), number 20-1162, Nov, revised Oct 2021.
• Femi Odebiyi & Vitaliya Gontar, 2020, "User-Generated Reviews And Official Star Ratings: Can The Two Work Together In Hotel Evaluation Systems?," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, volume 18, issue 1, pages 37-48, May.
• Dijana Tevsic & Arnela Nanic, 2020, "Research Of Gender-Based Behavioural Differences In The Purchasing Decision-Making Process," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, volume 18, issue 1, pages 75-86, May.
• Olivier Mesly & David W. Shanafelt & Nicolas Huck, 2020, "From wheel of fortune to wheel of misfortune: Financial crises, cycles and consumer predation," Working Papers of BETA, Bureau d'Economie Théorique et Appliquée, UDS, Strasbourg, number 2020-35.
• Bernoussi, N. & Sirieix, L., 2020, "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire. Une approche exploratoire, par la valeur perçue et l’authenticité perçue. Cas de l’huile d’olive d’Algérie," Working Papers MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 202001.
• Lena Bucatariu & Babu George, 2020, "Consumer behavior and customer relationship management in mental health services," Upravlenets, Ural State University of Economics, volume 11, issue 3, pages 46-58, July, DOI: 10.29141/2218-5003-2020-11-3-4.
• Olga B. Yarosh & Natalia N. Kalkova, 2020, "Managing consumers’ visual attention in the context of information asymmetry," Upravlenets, Ural State University of Economics, volume 11, issue 5, pages 97-111, November, DOI: 10.29141/2218-5003-2020-11-5-8.
• Esra Ozkan Pir & Evrim Derinozlu, 2020, "The mediating role of price sensitivity in the effect of trust and loyalty to luxury brands on the brand preference," Upravlenets, Ural State University of Economics, volume 11, issue 6, pages 70-84, December, DOI: 10.29141/2218-5003-2020-11-6-6.
• Mariya Georgieva, 2020, "About the Corporate Social Responsibility Beyond the Framework of Charity," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 9, issue 1, pages 35-44, April, DOI: 10.36997/IJUSV-ESS/2020.9.1.35.
• Violeta Peteva, 2020, "Modern Consumers and the Decision-Making Process in the Context of Digitalization," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 9, issue 2, pages 32-42, August, DOI: 10.36997/IJUSV-ESS/2020.9.2.32.
• Todor Dyankov, 2020, "Customer Experience with Tourist Brands - New Challenges After Pandemia," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 9, issue 2, pages 53-59, August, DOI: 10.36997/IJUSV-ESS/2020.9.2.53.
• Desislava Racheva, 2020, "Analyzing Different Approaches to the Relations with the Insurance Intermediaries on the Non-Life Insurance Market in Bulgaria," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 9, issue 3, pages 117-126, December, DOI: 10.36997/IJUSV-ESS/2020.9.3.117.
• Mohammad Hazimeh, 2020, "Important B2C Aspects of Location Based Marketing," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 9, issue 3, pages 48-51, December, DOI: 10.36997/IJUSV-ESS/2020.9.3.48.
• Sonia Mileva & Mariana Assenova & Emil Petrov & Veneta Gyaurova, 2020, "Opportunities And Threats Of Gamification As A Tool For Promoting Sofia As A Tourist Destination," Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 248-258, October, DOI: 10.36997/TC2020.248.
• Maya Ivanova & Hristo Petrov & Stanislav Ivanov, 2020, "Independent Or Branded: The Dilemma Of Bulgarian Hoteliers," Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 289-296, October, DOI: 10.36997/TC2020.289.
• Mariana Ianeva & Stiliyana Basmadzhieva, 2020, "Pr Of A Tourism Organization Under Conditions Of Crisis," Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 303-311, October, DOI: 10.36997/TC2020.303.
• Todor Dyankov, 2020, "Marketing Opportunities For Managing Customer Experience With The Tourist Brand," Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 349-355, October, DOI: 10.36997/TC2020.349.
• Hristomir Kutsarov, 2020, "Tourism Under Pandemic Conditions: Analysis, Ideas And Marketing Approaches For Restart," Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 415-422, October, DOI: 10.36997/TC2020.415.
• Irena Erbakanova, 2020, "To App Or Not To App: Using Mobile Applications In The Marketing Of Small Cities And Remote Tourism Destinations," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 280-290.
• Sofia Almeida & Yvonne Ivanescu & Ana Claudia Campos, 2020, "The Content'S Magic In A Digital Strategy For The Hotel Sector Case Study Of The Hotel," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 291-296.
• Ralitsa Yaneva, 2020, "Benefits And Challenges Of The Classification And Categorization Of Inbound Marketing Effectiveness Indicators," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 543-554.
• Radina Ruseva, 2020, "Brand Destinations And European Capital Of Culture Cities As A Specific Form Of Fluid Brand," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 225-236.
• Nadezhda Dimova, 2020, "Specificity Of The Relationship Between Sustainable Marketing And Consumer Behavior," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 637-644.
• Boryana Serbezova & Yordan Nedev, 2020, "Guidelines For Improvement Of The Regulatory Environment Of The Municipality Of Varna To Achieve Sustainable Consumption," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 681-692.
• Mariya Georgieva, 2020, "Consumer "Sophistication" - A Manifestation Of Sustainability At Individual Consumer Behavior Level," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 727-738.
• Svilen Ivanov & Vanya Kraleva, 2020, "The Use Of Bio And Eco-Products Motives And The Impact Of Demographics," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 748-758.
• Todor Krastevich, 2020, "A B2b Price Optimization Model," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 114-122.
• Zsolt Hajdu, 2020, "Potato Marketing Channels In Romania," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 138-150.
• Viktoriya Stancheva, 2020, "Competitive Structure Analysisof Bulgarian Aviation Industry," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 187-197.
• Violeta Peteva, 2020, "Consumer Behaviourin The Unforeseeable Future –Dialecticsand Challenges," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 198-210.
• Miglena Dushkova, 2020, "Interactions Between Consumers In The Sharingeconomy Platforms," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 221-232.
• Boycho Boychev, 2020, "Influencer Marketing Platformsand Key Metrics," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 264-275.
• Nina Zlateva & Lambrin Kiriakov, 2020, "Preferred Information Sourceswhen Choosing A Mobile Operator," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 287-300.
• Tsvetelina Dimitrova, 2020, "Repositioning In The Corporate Brand Imagein The Banking Area," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 346-355.
• Mohammad M. Hazimeh, 2020, "Important Aspects Of Location In Marketing," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 368-373.
• Nikolay Shterev, 2020, "Social Marketing Vs Marketingon Social Media," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 387-398.
• Penka Goranova, 2020, "Strategic Actions In Advertising Policy," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 529-540.
• Bozhana Stoycheva & Svilena Ruskova, 2020, "Management Solutionsin An Emergency Situation," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 567-579.
• Borislava Cherlkezova, 2020, "Internal Marketing –Leadershipopportunities In The Covid 19 Pandemia," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 677-686.
• Dimitar Kolev & Nadezhda Kostadinova, 2020, "Digital Marketing – A Strategyfor Positioning Hotelswith Specific Target Markets," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 699-713.
• Evgeniya Tonkova, 2020, "Price Automation Modelsin B2c Markets," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 71-79.
• Desislava Racheva, 2020, "Research Of The Contracting Strength Of Insurance Brokers Operating On The Non-Insurance Market In Bulgaria," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 118-128.
• Evgenia Yazovskikh & Oksana Yatsenko, 2020, "Formation Of A Fitness Club Customer Loyalty Programme," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 472-479.
• Olufemi A. OGUNKOYA & Adeola E. ADETAYO & Hassanat A. HASSAN, 2020, "Sales Promotion Tools and Consumer Buying Behaviour in United Bank of Africa, Ogun State," Business & Management Compass, University of Economics Varna, issue 2, pages 123-136.
• Adedayo Emmanuel LONGE & Tolulope Oluwatosin BOLAJI & Caleb Olugbenga SOYEMI & Emmanuel Olajide ADEBAYO, 2020, "Dynamic Links Between Financial Development and Carbon Emission in Nigeria," Business & Management Compass, University of Economics Varna, issue 2, pages 214-229.
• Mekimah Sabri & Sayad Nawel, 2020, "The Impact of Food Safety Management System ISO 22000 on Customer Satisfaction and Loyalty, Case Study of Coca-Cola Company in Algeria," Economics and Business, Sciendo, volume 34, issue 1, pages 246-260, February, DOI: 10.2478/eb-2020-0016.
• Akpoviroro Kowo Solomon & Amos Akinbola Olufemi & Oladipo Akinrinola Olalekan & Adewale Adegbite Ganiu, 2020, "Product Branding and Consumer Loyalty in Telecommunication Industry," Economics and Culture, Sciendo, volume 17, issue 1, pages 94-103, June, DOI: 10.2478/jec-2020-0009.
• Nadanyiova Margareta & Majerova Jana & Gajanova Lubica, 2020, "Online Marketing Communication Trends in Slovak Hotel Industry," Economics and Culture, Sciendo, volume 17, issue 2, pages 13-21, December, DOI: 10.2478/jec-2020-0016.
• Kozak Agnieszka & Taradaniuk Andrei & Shevchenko Elvira, 2020, "Impact of Promotional Activities on Choosing a Place to Study by the Students of Pope John Paul II State School of Higher Education in Biała Podlaska," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, volume 13, issue 4, pages 490-503, December, DOI: 10.2478/ers-2020-0036.
• Zaborski Artur, 2020, "The Use of the Incomplete Tetrad Method for Measuring the Similarities in Nonmetric Multidimensional Scaling," Folia Oeconomica Stetinensia, Sciendo, volume 20, issue 1, pages 519-530, June, DOI: 10.2478/foli-2020-0030.
• Gazdecki Michał & Goryńska-Goldmann Elżbieta, 2020, "Consumers Engagement Toward Food Brands – The Case of Dairy Products," Folia Oeconomica Stetinensia, Sciendo, volume 20, issue 2, pages 134-151, December, DOI: 10.2478/foli-2020-0040.
• Kozielski Robert & Sarna Nikodem, 2020, "The Role of Technology in Building a Competitive Advantage – Programmatic Buying and Its Impact on the Competitiveness of an Organization," Folia Oeconomica Stetinensia, Sciendo, volume 20, issue 2, pages 216-229, December, DOI: 10.2478/foli-2020-0045.
• Baruk Agnieszka Izabela, 2020, "Multidimensional Aspects of Final Purchasers’ Marketing Activity in the Conditions of Dynamic Market Changes," Folia Oeconomica Stetinensia, Sciendo, volume 20, issue 2, pages 36-48, December, DOI: 10.2478/foli-2020-0034.
• Witek Lucyna, 2020, "Green Marketing: The Environmentally-Friendly Attributes of Products and Decision to Purchase," Folia Oeconomica Stetinensia, Sciendo, volume 20, issue 2, pages 451-467, December, DOI: 10.2478/foli-2020-0059.
• Żbikowska Agnieszka, 2020, "Cultural Differences in a Restaurant’s Communication with Unsatisfied Customers – The Case of Tripadvisor," Folia Oeconomica Stetinensia, Sciendo, volume 20, issue 2, pages 485-493, December, DOI: 10.2478/foli-2020-0061.
• Dziewanowska Katarzyna & Kacprzak Agnieszka, 2020, "Value Co-Creation and Value Co-Destruction – A Case of Online Consumption," Folia Oeconomica Stetinensia, Sciendo, volume 20, issue 2, pages 82-94, December, DOI: 10.2478/foli-2020-0037.
• Rizvi Wajid H & Memon Salman & Dahri Abdul Samad, 2020, "Brand Experience Clustering and Depiction of Brand Satisfaction, Brand Loyalty and Emotional Confidence," Foundations of Management, Sciendo, volume 12, issue 1, pages 111-124, January, DOI: 10.2478/fman-2020-0009.
• Rizvi Wajid H & Memon Salman & Dahri Abdul Samad, 2020, "Brand Experience Clustering and Depiction of Brand Satisfaction, Brand Loyalty and Emotional Confidence," Foundations of Management, Sciendo, volume 12, issue 1, pages 111-124, January, DOI: 10.2478/fman-2020-0009.
• Fatoki Olawale, 2020, "Factors Influencing the Purchase of Energy-Efficient Appliances by Young Consumers in South Africa," Foundations of Management, Sciendo, volume 12, issue 1, pages 151-166, January, DOI: 10.2478/fman-2020-0012.
• Halkin Andrii, 2020, "Assessing the Utility of Retailer Based on Generalized Costs of End-Consumers," Foundations of Management, Sciendo, volume 12, issue 1, pages 31-42, January, DOI: 10.2478/fman-2020-0003.
• Bednarz Joanna & Orelly Patricia, 2020, "The importance of social media on the FMCG market in Bangladesh," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 56, issue 3, pages 230-242, September, DOI: 10.2478/ijme-2020-0019.
• Kunle Ladipo Patrick & Ganiyu Rahim Ajao & Nkechi Peace, 2020, "An investigation of brand equity dimensions and customer retention: A perspective of postpaid telecom subscribers in Lagos State, Nigeria," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 56, issue 4, pages 339-350, December, DOI: 10.2478/ijme-2020-0029.
• Gilal Faheem Gul & Gadhi Abdul Khalique & Gilal Rukhsana Gul & Gilal Naeem Gul & Zhang Na & Gong Zhenxing, 2020, "Towards an Integrated Model of Customer Religiosity: A Self-Determination Theory Perspective," Journal of Management and Business Administration. Central Europe, Sciendo, volume 28, issue 1, pages 16-37, June, DOI: 10.7206/cemj.2658-0845.20.
• Gilal Faheem Gul & Gadhi Abdul Khalique & Gilal Rukhsana Gul & Gilal Naeem Gul & Zhang Na & Gong Zhenxing, 2020, "Towards an Integrated Model of Customer Religiosity: A Self-Determination Theory Perspective," Journal of Management and Business Administration. Central Europe, Sciendo, volume 28, issue 2, pages 16-37, June, DOI: 10.7206/cemj.2658-0845.20.
• Nogalski Bogdan & Niewiadomski Przemysław & Szpitter Agnieszka A., 2020, "Agility Versus Flexibility? The Perception of Business Model Maturity in Agricultural Machinery Sector Manufacturing Companies," Journal of Management and Business Administration. Central Europe, Sciendo, volume 28, issue 3, pages 57-97, September, DOI: 10.7206/cemj.2658-0845.27.
• Lubiński Kamil, 2020, "The Study of Nostalgia-Oriented Strategy Aimed at Millennials on The Example of The Lego Group," Journal of Intercultural Management, Sciendo, volume 12, issue 2, pages 82-105, June, DOI: 10.2478/joim-2020-0039.
• Rybaczewska Maria & Chesire Betty Jebet & Sparks Leigh, 2020, "YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour," Journal of Intercultural Management, Sciendo, volume 12, issue 3, pages 117-140, September, DOI: 10.2478/joim-2020-0047.
• Sobotkiewicz Dariusz, 2020, "Development or decline of marketing - systematic considerations," Management, Sciendo, volume 24, issue 1, pages 176-192, June, DOI: 10.2478/manment-2019-0042.
• Thao Nguyen Thi Phuong & Van Anh Nguyen, 2020, "Behavioral Intention Of Young Consumers Towards The Acceptance Of Social Media Marketing in Emerging Markets," Management, Sciendo, volume 24, issue 2, pages 69-93, December, DOI: 10.2478/manment-2019-0047.
• Broeder Peter, 2020, "Culture, Privacy, and Trust in E-commerce," Marketing – from Information to Decision Journal, Sciendo, volume 3, issue 1, pages 14-26, June, DOI: 10.2478/midj-2020-0002.
• Ciornea Raluca, 2020, "Is the Transition to Bioeconomy a Sustainable Solution in Fast-fashion Industry, Considering the Overconsumption? - Premises for Future Research," Marketing – from Information to Decision Journal, Sciendo, volume 3, issue 1, pages 27-44, June, DOI: 10.2478/midj-2020-0003.
• Drule Alexandra M. & Băcilă Mihai F. & Souca Luiza M. & Ciornea Raluca, 2020, "Projected Destination Image: A Content Analysis of Promotional Videos for City-level Tourism Destination," Marketing – from Information to Decision Journal, Sciendo, volume 3, issue 1, pages 45-57, June, DOI: 10.2478/midj-2020-0004.
• Fatoki Oluwaseyi Philip & Fatoki Toluwase Hezekiah, 2020, "Experiential Marketing: Effects on Brand, Customer and Market Experience, and Industrial Applications with Perspectives from Nigeria," Marketing – from Information to Decision Journal, Sciendo, volume 3, issue 1, pages 58-66, June, DOI: 10.2478/midj-2020-0005.
• Gorynska-Goldmann Elzbieta & Gazdecki Michał, 2020, "Searching for and Perception of Information by Consumers in the Light of the Sustainable Consumption Idea — On the Example of Food Markets," Marketing of Scientific and Research Organizations, Sciendo, volume 36, issue 2, pages 1-18, June, DOI: 10.2478/minib-2020-0013.
• Maciejewski Grzegorz, 2020, "Consumers Towards Sustainable Food Consumption," Marketing of Scientific and Research Organizations, Sciendo, volume 36, issue 2, pages 19-30, June, DOI: 10.2478/minib-2020-0014.
• Gregor Bogdan & Gwiaździński Emilian, 2020, "Wearable Technology in the Perception of Young Consumers," Marketing of Scientific and Research Organizations, Sciendo, volume 36, issue 2, pages 61-76, June, DOI: 10.2478/minib-2020-0017.
• Jasiulewicz Anna & Waśkowski Zygmunt, 2020, "Possibilities of Brand Promotion Through Lifestyle Mobile Sports Applications," Marketing of Scientific and Research Organizations, Sciendo, volume 37, issue 3, pages 1-16, September, DOI: 10.2478/minib-2020-0019.
• Lupa-Wójcik Iwona, 2020, "Groups on Facebook as a Marketing Tool," Marketing of Scientific and Research Organizations, Sciendo, volume 37, issue 3, pages 17-32, September, DOI: 10.2478/minib-2020-0020.
• Hadrian Piotr, 2020, "The Various Models of Marketing Audit," Marketing of Scientific and Research Organizations, Sciendo, volume 37, issue 3, pages 51-72, September, DOI: 10.2478/minib-2020-0022.
• Szymański Grzegorz, 2020, "Google Ads Campaigns in Promotional Activities of Theaters," Marketing of Scientific and Research Organizations, Sciendo, volume 37, issue 3, pages 73-86, September, DOI: 10.2478/minib-2020-0023.
• Balogh Zita & Mészáros Katalin, 2020, "Consumer Perceived Risk by Online Purchasing: The Experiences in Hungary," Naše gospodarstvo/Our economy, Sciendo, volume 66, issue 3, pages 14-21, September, DOI: 10.2478/ngoe-2020-0014.
• Šimić Mirna Leko & Pap Ana, 2020, "Insights into Classic Theatre Market Segments," Naše gospodarstvo/Our economy, Sciendo, volume 66, issue 4, pages 50-62, December, DOI: 10.2478/ngoe-2020-0023.
• Knošková Ľubica, 2020, "Circular Design and Consumer Involvement in Circular Economy," Studia Commercialia Bratislavensia, Sciendo, volume 13, issue 43, pages 25-34, March, DOI: 10.2478/stcb-2020-0001.
• Kuchta Martin, 2020, "Extent of data utilization within digital marketing processes," Studia Commercialia Bratislavensia, Sciendo, volume 13, issue 43, pages 35-43, March, DOI: 10.2478/stcb-2020-0002.
• Matušovičová Monika, 2020, "Sustainable fashion as a part of the circular economy concept," Studia Commercialia Bratislavensia, Sciendo, volume 13, issue 45, pages 215-223, September, DOI: 10.2478/stcb-2020-0009.
• Strhan Rastislav, 2020, "Research of product design consumer perception," Studia Commercialia Bratislavensia, Sciendo, volume 13, issue 45, pages 242-253, September, DOI: 10.2478/stcb-2020-0010.
• Mican Daniel & Sitar-Taut Dan-Andrei, 2020, "Analysis of the Factors Impacting the Online Shopping Decision-Making Process," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, volume 65, issue 1, pages 54-66, April, DOI: 10.2478/subboec-2020-0004.
• Dobbelstein Thomas & Mason Roger B. & Kamwendo Andrew, 2020, "Consumer Perceptions of Critical Success Factors for Small Local Consumer Brands," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, volume 65, issue 2, pages 65-89, August, DOI: 10.2478/subboec-2020-0010.
• Scridon Mircea-Andrei, 2020, "Internal Branding: Antecedents of Employee Attitudes, Satisfaction, and Organizational Loyalty," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, volume 65, issue 3, pages 27-38, December, DOI: 10.2478/subboec-2020-0013.
• Pop Mihai-Ionuț, 2020, "Scoring Model for the Detection of Fake News," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, volume 30, issue 1, pages 91-102, March, DOI: 10.2478/sues-2020-0006.
• Pelău Corina & Ene Irina, 2020, "Interaction Between Consumers and Emerging forms of Artificial Intelligence: A Discriminant Analysis," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, volume 30, issue 2, pages 1-12, June, DOI: 10.2478/sues-2020-0008.
• Lazăr Laura, 2020, "Gender Influence on the Perception of Celebrity Endorsement," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, volume 30, issue 2, pages 13-23, June, DOI: 10.2478/sues-2020-0009.
• Onețiu Darius Daniel, 2020, "The Impact of Social Media Adoption by Companies. Digital Transformation," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, volume 30, issue 2, pages 83-96, June, DOI: 10.2478/sues-2020-0014.
• Marcin Chlebus & Zuzanna Osika, 2020, "Comparison of tree-based models performance in prediction of marketing campaign results using Explainable Artificial Intelligence tools," Working Papers, Faculty of Economic Sciences, University of Warsaw, number 2020-15.
• Magdalena Brzozowicz & Michał Krawczyk, 2020, "Honey, Mugs and Caricatures: anchors on prices of consumer goods only hold hypothetically," Working Papers, Faculty of Economic Sciences, University of Warsaw, number 2020-40.
• Cor Molenaar, 2020, "The End of Competition:The Impact of the Network Economy," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11608, ISBN: ARRAY(0x6cfab868).
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao, 2020, "Marketing Strategy in the Digital Age:Applying Kotler's Strategies to Digital Marketing," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11737, ISBN: ARRAY(0x70a42538).
• Mark Harrison, 2020, "What Sponsors Want:An Inspirational Guide for Event Marketers," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11789, ISBN: ARRAY(0x6f7b7200).
• Cor Molenaar, 2020, "Introduction," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "THE END OF COMPETITION The Impact of the Network Economy".
• Cor Molenaar, 2020, "The Development of the Network Economy: Opportunities and Threats," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "THE END OF COMPETITION The Impact of the Network Economy".
• Cor Molenaar, 2020, "The New Market Conditions," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "THE END OF COMPETITION The Impact of the Network Economy".
• Cor Molenaar, 2020, "From Supply Chain to Network," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "THE END OF COMPETITION The Impact of the Network Economy".
• Cor Molenaar, 2020, "Networks Become the Competition," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "THE END OF COMPETITION The Impact of the Network Economy".
• Cor Molenaar, 2020, "Technology as a Basis for New Competitive Relationships," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "THE END OF COMPETITION The Impact of the Network Economy".
• Cor Molenaar, 2020, "It is about Customers, Not Products: A Change of Vision," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "THE END OF COMPETITION The Impact of the Network Economy".
• Cor Molenaar, 2020, "New Marketing and Competition Principles through the Adoption of Technology," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "THE END OF COMPETITION The Impact of the Network Economy".
• Cor Molenaar, 2020, "Opportunities for Asia Based on Characteristics and Culture," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "THE END OF COMPETITION The Impact of the Network Economy".
• Cor Molenaar, 2020, "Towards the Future: Join In or Disappear?," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, "THE END OF COMPETITION The Impact of the Network Economy".
• Cor Molenaar, 2020, "Appendices," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, "THE END OF COMPETITION The Impact of the Network Economy".
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020, "Marketing Environment in the Digital Transformation," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing".
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020, "Upgrading Digital Marketing Strategy: Strategic Platform for Digital Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing".
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020, "Recognize in the 4Rs: Digital Profiling and Recognition of Consumers," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing".
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020, "Reach in the 4Rs: Coverage and Arrival of Digital Information," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing".
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020, "Relationship in the 4Rs: Establishing a Basis for Continuous Relationship," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing".
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020, "Return in the 4Rs: Making Deals and Profits," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing".
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020, "Big Data Marketing Platforms: Applications of Big Data in Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing".
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020, "Content Strategy of Digital Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing".
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020, "Organizational Platform for Digital Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing".
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020, "Management and Measurement of the Performance of Digital Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, "MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing".
• Mark Harrison, 2020, "The Business Of Sponsorship — It’S The Greatest Magic In Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Mark Harrison, 2020, "What Sponsors Want From You And Your Property," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Mark Harrison, 2020, "To Borrow Equity — The Definition Of Sponsorship," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Mark Harrison, 2020, "To Tell Stories — A Sponsor’S Tale," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Mark Harrison, 2020, "To Engage Stakeholders — Activate. Activate. Activate," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Mark Harrison, 2020, "To See Proof — Don’T Be Afraid Of The Truth," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Mark Harrison, 2020, "To Get Promoted … Not Fired," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Mark Harrison, 2020, "Building A Strategy — Planning For Success," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Mark Harrison, 2020, "The Future Of Sponsorship — Is It Already Here?," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Petra Leonora Cvitanović, 2020, "Digital Marketing Benchmarks Leveraged by Marketing Analytics Tools," EFZG Working Papers Series, Faculty of Economics and Business, University of Zagreb, number 2001, Jan.
• Michaela Jánská Patrícia Kollar Čeněk Celer, 2020, "Factors Influencing Purchases of Organic Food," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, volume 23, issue 1, pages 81-94, May, DOI: 10.2478/zireb-2020-0006.
• Bonnet, Céline & Bouamra-Mechemache, Zohra & Klein, Gordon, 2020, "National brands in hard discounters: Market expansion and bargaining power effects," CAWM Discussion Papers, University of Münster, Münster Center for Economic Policy (MEP), number 113.
• Theissen, Erik & Zimmermann, Lukas, 2020, "Do contented customers make shareholders wealthy? Implications of intangibles for security pricing," CFR Working Papers, University of Cologne, Centre for Financial Research (CFR), number 20-12.
• Krajnović, Aleksandra & Perković, Antonija & Rajko, Mladen, 2020, "Digital Marketing in Cultural Institutions - Example of Cultural Institutions of the City of Zadar," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2020), Virtual Conference, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Virtual Conference, 10-12 September 2020".
• Garbin Praničević, Daniela, 2020, "Impact of Influencers to the Selection of Certain Products and Services," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2020), Virtual Conference, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Virtual Conference, 10-12 September 2020".
• Fink, Lucija, 2020, "City and Town Branding – A Case Study of the Slovenj Gradec Brand," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2020), Virtual Conference, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Virtual Conference, 10-12 September 2020".
• Grubor, Aleksandar & Leković, Ksenija & Tomić, Slavica, 2020, "Tourists' Recommendations: Socio-demographic Analysis," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2020), Virtual Conference, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Virtual Conference, 10-12 September 2020".
• Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2020, "Not all price endings are created equal: Price points and asymmetric price rigidity," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue forthcomi.
• Sheresheva, Marina Y. & Polukhina, Anna N. & Oborin, Matvey S., 2020, "Marketing issues of sustainable tourism development in Russian regions," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 6, issue 1, pages 33-38, DOI: 10.5281/zenodo.3603422.
• Pakhalov, Alexander & Rozhkova, Natalia, 2020, "Escape rooms as tourist attractions: Enhancing visitors’ experience through new technologies," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 6, issue 2, pages 45-50, DOI: 10.5281/zenodo.3836650.
• Broeder, Peter & Gkogka, Anna, 2020, "The cultural impact of navigation design in global e-commerce," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 6, issue 3, pages 46-53, DOI: 10.5281/zenodo.4064008.
• Erdem, Mehmet & Hasanzadeh, Saeed & Bai, Billy, 2020, "One October tragedy in Las Vegas: An overview of tourists' perceptions," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 6, issue 3, pages 59-63, DOI: 10.5281/zenodo.4064133.
• Stadtmann, Georg & Tosun, Aynur Dilan & Pierdzioch, Christian, 2020, "Are female skins sold for a lower price? Evidence from the Fortnite game," Discussion Papers, European University Viadrina Frankfurt (Oder), Department of Business Administration and Economics, number 420, DOI: 10.11584/opus4-773.
• Pugatch, Todd & Wilson, Nicholas, 2020, "Nudging Demand for Academic Support Services: Experimental and Structural Evidence from Higher Education," GLO Discussion Paper Series, Global Labor Organization (GLO), number 675.
• Graser, Laura & Nirschl, Marco, 2020, "Steigerung der Kundenzufriedenheit durch Gestaltung von Artikeldetailseiten am Beispiel von WITT WEIDEN," Weidener Diskussionspapiere, University of Applied Sciences Amberg-Weiden (OTH), number 75.
• Hastenteufel, Jessica & Kiszka, Sabrina, 2020, "Die Bedeutung von Kundenerwartungen für das Fortbestehen von Kreditinstituten - Das klägliche Scheitern des aktuellen Betreuungsansatzes," IU Discussion Papers - Business & Management, IU International University of Applied Sciences, number 1/2020.
• Lucas, Christian, 2020, "Das Marketing-House-Konzept - ein Denkmodell zum integrierten Verständnis des Marketing-Konzepts," IU Discussion Papers - Marketing & Communication, IU International University of Applied Sciences, number 1/2020.
• Eckhardt, Ralph & Schulke, Arne, 2020, "Genug von Meetings? Warum Flieger mit 4 Team Facilitations mehr erreichen," IU Discussion Papers - Transport & Logistics, IU International University of Applied Sciences, number 3/2019.
• Zsuzsanna Marton & Ildikó Ernszt & Nóra Rodek & Tivadar Máhr, 2020, "Hope and responsibility vested in younger generations: the case of Hungary," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 18, issue 2B, pages 286-298.
• Valeri GAGAUZ, 2020, "Digital Marketing In The Practice Of Small And Medium Enterprises In The Republic Of Moldova," Economy and Sociology, The Journal Economy and Sociology, issue 1, pages 64-73.
• Abdelhalim Ammar Gherbi, 2020, "The Role of Bancatakāful in Developing and Protecting the Islamic Financial Industry دور التّأميـن التّكافلـي المصرفـي في تطوير الصّناعة الماليّة الإسلاميّة وحمايتها," Journal of King Abdulaziz University: Islamic Economics, King Abdulaziz University, Islamic Economics Institute., volume 33, issue 3, pages 3-40, October, DOI: 10.4197/Islec.33-3.1.