Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2011

• Ofer H. Azar, 2011, "Does Relative Thinking Exist In Real‐World Situations? A Field Experiment With Bagels And Cream Cheese," Economic Inquiry, Western Economic Association International, volume 49, issue 2, pages 564-572, April.
• Bruhn, Manfred & Mayer-Vorfelder, Matthias, 2011, "Kundenerfahrung als Forschungsgegenstand im Marketing - Konzeptionalisierung, Operationalisierung und empirische Befunde," Working papers, Faculty of Business and Economics - University of Basel, number 2011/01.
• Georges Giraud & Cléo Tebby & Corinne Amblard, 2011, "Measurement of consumers wine related knowledge," INRA UMR CESAER Working Papers, INRA UMR CESAER, Centre d'’Economie et Sociologie appliquées à l'’Agriculture et aux Espaces Ruraux, number 2011/3, Mar.
• Andrés Machado Quevedo & Andrés Ramírez Hassan, 2011, "Venta cruzada en los fondos de pensiones colombianos: una aproximación mediante análisis de supervivencia," Documentos de Trabajo de Valor Público, Universidad EAFIT, number 10611, Mar.
• José Roberto Concha Velásquez & Andrea Bersh Arias & Diana Marcela García Tamayo, 2011, "Caso De Estudio: Índice Elcano: Oportunidades Y Riesgos Estratégicos Para La Economía Colombiana," Estudios Gerenciales, Universidad Icesi.
• Merlin Patricia Grueso Hinestroza & Jorge Hernán Gómez Cardona & Leonardo Garay Quintero, 2011, "Redes Empresariales E Innovación: El Caso De Una Red Del Sector Cosmético En Bogotá (Colombia)," Estudios Gerenciales, Universidad Icesi.
• Alejandro Alvarado Herrera & Enrique Bigné Alcaniz & Rafael Currás Pérez, 2011, "Perspectivas Teóricas Usadas Para El Estudio De La Responsabilidad Social Empresarial: Una Clasificación En Base A Su Racionalidad," Estudios Gerenciales, Universidad Icesi.
• Mauricio Losada Otálora & Augusto Rodr�guez Orejuela & Miguel Hern�ndez Espallardo, 2011, "Propuesta metodológica para medir la calidad del servicio de consulta externa en medicina general," Estudios Gerenciales, Universidad Icesi.
• Estela Fernández Sabiote & Mar�a Elena Delgado Ballester, 2011, "Marcas de experiencia: Marcando la diferencia," Estudios Gerenciales, Universidad Icesi.
• Sonia Yajqueline Mateus Riveros & Edison Jair Duque Oliva, 2011, "Medición de la orientación al mercado de las empresas del sector artesanal en Boyacá y su incidencia en los resultados empresariales," Apuntes del Cenes, Universidad Pedagógica y Tecnológica de Colombia.
• John Trujillo Trujillo & Nelson �lvarez Mar�n, 2011, "Intercambio y mercado en el pensamiento crítico de Pierre Bourdieu," Apuntes del Cenes, Universidad Pedagógica y Tecnológica de Colombia.
• John Trujillo Trujillo & Nelson �lvarez Mar�n, 2011, "Intercambio y mercado en el pensamiento de max weber," Revista Semestre Económico, Universidad de Medellín.
• Claudia Gómez Ramírez, 2011, "Conceptos estratégicos para agencias de relaciones públicas en Colombia," Revista Criterio Libre, Universidad Libre - Sede Principal.
• Martha Aurora Escamilla Santamaría & Edison Jair Duque Oliva, 2011, "Revisión conceptual de la lealtad en servicios hoteleros," Revista Criterio Libre, Universidad Libre - Sede Principal.
• Luisa J. Garcia, 2011, "Evaluación de impacto aplicada a un proyecto de mercadeo social," Revista Finanzas y Politica Economica, Universidad Católica de Colombia, volume 3, issue 1, pages 39-58.
• Jaime Baby Moreno & Juan Gonzalo Londo�o Jaramillo & Lux Stella Cabrera Viveros & Hern�n Lozano, 2011, "Generadores de valor para clientes de productos industriales. Caso: laminado doblecapa de polipropileno biorientado (PPBO) metalizado, para empaque de alimentos," Revista Ad-Minister, Universidad EAFIT.
• Didier Rubén Córdoba Lozada & Julián Eduardo Bucheli Sandoval, 2011, "Estado del arte en el uso de herramientas tradicionales de marketing en las empresas de los sectores comercial y de servicios de la ciudad de Popayán, Cauca," Revista Tendencias, Universidad de Narino, volume 12, issue 2, pages 254-271.
• Valletti, Tommaso & Calzada, Joan, 2011, "Intertemporal movie distribution: Versioning when customers can buy both versions," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 8279, Feb.
• Almenberg, Johan & Dreber, Anna, 2011, "When Does the Price Affect the Taste? Results from a Wine Experiment," Journal of Wine Economics, Cambridge University Press, volume 6, issue 1, pages 111-121, January.
• Volle, Pierre (ed.), 2011, "Téléprésence, nouvelles sociabilités et stratégies identitaires dans l’expérience de consommation en ligne," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/7673.
• Pinson, Christian & Rieunier, Sophie (ed.), 2011, "Le rôle de la culpabilité dans le marketing de la collecte de fonds : influence sur le don des particuliers," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/8002.
• Sven Pagel & Alexander Juergens & Janina Guenther & Katrin Mollekopf, 2011, "Communication Controlling of Digital Signage : Perception, Usage and Effects of Digital Point-of-Sale Media
  [Kommunikationscontrolling von Digital Signage : Wahrnehmung, Nutzung und Wirkung von Point-of-Sale-Bildschirmmedien]," Duesseldorf Working Papers in Applied Management and Economics, Duesseldorf University of Applied Sciences, number 19, Aug.
• Alexandru CAPATINA & Mourad TOUZANI, 2011, "Development of a Web Marketing Plan for an e-Book – Challenges and Opportunities," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 27-30.
• Volker Halsch, 2011, "Zukunft der öffentlichen Personalwirtschaft: mehr Kooperation, besseres Marketing," Vierteljahrshefte zur Wirtschaftsforschung / Quarterly Journal of Economic Research, DIW Berlin, German Institute for Economic Research, volume 80, issue 1, pages 55-66, DOI: 10.3790/vjh.80.1.55.
• Mark Armstrong & Jidong Zhou, 2011, "Paying for Prominence," Economic Journal, Royal Economic Society, volume 121, issue 556, pages 368-395, November, DOI: j.1468-0297.2011.02469.x.
• Shriver, Scott K. & Nair, Harikesh S. & Hofstetter, Reto, 2011, "Social Ties and User-Generated Content: Evidence from an Online Social Network," Research Papers, Stanford University, Graduate School of Business, number 2083, Aug.
• Goknil N. Kocak & N. Serdar Sever, 2011, "Should I Take It or Should I Not? Exploration of Students’ Course Choice as a Product," International Review of Management and Marketing, Econjournals, volume 1, issue 1, pages 1-7, April.
• Jaroslav Dado & Janka Taborecka Petrovicova & Dejan Riznic & Tamara Rajic, 2011, "An Empirical Investigation into the Construct of Higher Education Service Quality," International Review of Management and Marketing, Econjournals, volume 1, issue 3, pages 30-42, September.
• Vikas Gautam, 2011, "Investigating the Moderating Role of Corporate Image in the Relationship between Perceived Justice and Recovery Satisfaction: Evidence from Indian Aviation Industry," International Review of Management and Marketing, Econjournals, volume 1, issue 4, pages 74-85.
• Hung-Ming Lin, 2011, "Taiwanese Consumers’ Internet Decision-Making Styles: The Role of Perceptions of the Internet," International Review of Management and Marketing, Econjournals, volume 1, issue 4, pages 86-92.
• Caulkins, J.P. & Feichtinger, G. & Grass, D. & Hartl, R.F. & Kort, P.M. & Seidl, A., 2011, "Optimal pricing of a conspicuous product during a recession that freezes capital markets," Journal of Economic Dynamics and Control, Elsevier, volume 35, issue 1, pages 163-174, January.
• Hansen, Jochim & Wänke, Michaela, 2011, "The abstractness of luxury," Journal of Economic Psychology, Elsevier, volume 32, issue 5, pages 789-796, DOI: 10.1016/j.joep.2011.05.005.
• Martinez, Luis F. & Zeelenberg, Marcel & Rijsman, John B., 2011, "Regret, disappointment and the endowment effect," Journal of Economic Psychology, Elsevier, volume 32, issue 6, pages 962-968, DOI: 10.1016/j.joep.2011.08.006.
• Mellewigt, Thomas & Ehrmann, Thomas & Decker, Carolin, 2011, "How Does the Franchisor's Choice of Different Control Mechanisms Affect Franchisees’ and Employee-Managers’ Satisfaction?," Journal of Retailing, Elsevier, volume 87, issue 3, pages 320-331, DOI: 10.1016/j.jretai.2011.01.001.
• Yang, Zili, 2011, "“Lucky” numbers, unlucky consumers," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, volume 40, issue 5, pages 692-699, DOI: 10.1016/j.socec.2011.05.008.
• Ayla Ozhan Dedeoglu & Elif Ustundagli, 2011, "Bosnian Immigrants’ Acculturation To Consumer Culture Experienced in Izmir," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 11, issue 1, pages 1-14.
• Ilke Kardes, 2011, "Markalarin Cevre Dostu Uygulamalarinin Tuketicinin Marka Tercihi Uzerindeki Etkisi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 11, issue 1, pages 165-177.
• Engin Ozgul, 2011, "Tuketicilerin Sosyo-Demografik Ozelliklerinin Hedonik Tuketim ve Gonullu Sade Yasam Tarzlari Acisindan Degerlendirilmesi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 11, issue 1, pages 25-38.
• Mehmet Ozer DEMIR, 2011, "Risk Algisinin Marka Sadakatine Etkisi: Cep Telefonlari Kategorisinde Bir Uygulama," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 11, issue 2, pages 267-276.
• Volkan OZBEK & Mehmet Emin AKKILIC & Mehmet Oguzhan ILBAN, 2011, "Tuketicilerin Seyahat Acentalarina Iliskin Etik Algilari ve Niyetlerini Belirlemeye Yonelik Bir Arastirma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 11, issue 2, pages 325-388.
• Duygu Gungor OZCELIK & Omer TORLAK, 2011, "Marka Kisiligi Algisi ile Etnosentrik Egilimler Arasindaki Iliski: LEVIS ve MAVI JEANS Uzerine Bir Uygulama," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 11, issue 3, pages 361-377.
• Eda Atilgan INAN & Serkan AKINCI & Aslihan KIYMALIOGLU & M. Savas AKYUREK, 2011, "Kruvaziyer Turizminde Turistlerin Tavsiye Niyetlerinde Destinasyon Imajinin Etkisi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 11, issue 3, pages 487-497.
• Tahir ALBAYRAK & Meltem CABER, 2011, "Onem-Performans Analizi: Destinasyon Yonetimine Dair Bir Ornek," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 11, issue 4, pages 627-638.
• San Martín Gutiérrez, Sonia & Matos Cámara, Rafael Fabricio, 2011, "Determinantes de la intención del consumidor de ir a un destino turístico. Aplicación al caso de "Mundo Maya-México"," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• García Rodríguez, Nuria & Álvarez Álvarez, Begoña & Santos Vijande, M.ª Leticia, 2011, "Aplicación de la Lógica Dominante del servicio (LDS) en el sector turístico: el marketing interno como antecedente de la cultura de co-creación de innovaciones con clientes y empleados," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Sáez Vegas, Lucía & Mediano Serrano, Lucía & Elizagarate Gutiérrez, Victoria, 2011, "Creación y desarrollo de marca ciudad. Análisis de los registros de marca de las principales ciudades españolas," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
• van de Velden, M. & de Beuckelaer, A. & Groenen, P.J.F. & Busing, F.M.T.A., 2011, "Nonmetric Unfolding of Marketing Data: Degeneracy and Stability," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2011-006-MKT, Mar.
• Noordhoff, C.S. & Kyriakopoulos, K. & Moorman, C. & Pauwels, P. & Dellaert, B.G.C., 2011, "The Bright Side and Dark Side of Embedded Ties In Business-to-Business Innovation," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2011-008-MKT, Mar.
• Verniers, I.W.J. & Stremersch, S. & Croux, C., 2011, "The Global Entry of New Pharmaceuticals: A Joint Investigation of Launch Window and Price," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2011-010-MKT, May.
• van der Capellen, J. & Koppius, O.R. & Dittrich, K., 2011, "Knowledge Sharing in Non-Knowledge Intensive Organizations: When Social Networks do not Matter?," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2011-013-LIS, May.
• Tarakci, M. & Ates, N.Y. & Porck, J.P. & van Knippenberg, D.L. & Groenen, P.J.F. & de Haas, M., 2011, "Testing and Visualizing Strategic Consensus Within and Between Teams," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2011-015-MKT, Jun.
• Domingo Calvo Dopico & Cristina Calvo Porral, 2011, ""Carolina Herrera" Internationalization Strategy: Democratic Luxury or Maximum Exclusiveness?," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 3-26.
• Karel Havlícek, 2011, "Marketing Management and Marketing Contrilling of SMEs," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 39-54.
• Anna Gaviglio & Alberto Pirani & Pedol Martina Licitra & Eugenio Demartini, 2011, "La mappa di percezione del pesce azzurro. Un?analisi esplorativa degli attributi di prodotto," Economia agro-alimentare, FrancoAngeli Editore, volume 13, issue 1-2, pages 67-86.
• Vasco Boatto & Luigi Galletto & Luca Rossetto, 2011, "Politiche di valorizzazione nella filiera vitivinicola," Economia agro-alimentare, FrancoAngeli Editore, volume 13, issue 1-2, pages 321-365.
• Marian POPESCU* & Emilia POPESCU, 2011, "Motivation And Performance At S.C. Tasmania – Optimal Performance," Review of General Management, Spiru Haret University, Faculty of Management Brasov, volume 13, issue 1, pages 155-161, May.
• Gil Lafuente, A.M. & Luis Bassa, C., 2011, "The Forgotten Effects Model In A Crm Strategy," Fuzzy Economic Review, International Association for Fuzzy-set Management and Economy (SIGEF), volume 0, issue 1, pages 3-19, May.
• Francisco Rejón-Guardia & Juán Sánchez-Fernández & Francisco Muñoz-Leiva, 2011, "Motivational Factors that influence the Acceptance of Microblogging Social Networks: The µBAM Model," FEG Working Paper Series, Faculty of Economics and Business (University of Granada), number 06/11, Oct.
• Angy Geerts & Nathalie Veg-Sala, 2011, "Evidence On Internet Communication Management Strategies For Luxury Brands," Post-Print, HAL, number hal-01532821.
• Philippe Mouillot, 2011, "Increasing the Subconscious Role of Memory: The EKB Model Revisited," Post-Print, HAL, number hal-04035745.
• Pierre Volle & Philippe Moati, 2011, "Les enjeux de management associés à la montée en compétence marketing des distributeurs," Post-Print, HAL, number halshs-00638653.
• Pierre Volle & P. Moati, 2011, "L'engagement des distributeurs dans le processus de développement d'une compétence marketing: le cas français entre 1990 et 2010," Post-Print, HAL, number halshs-00666595.
• SATO, Motohiro & 佐藤, 主光 & SAITO, Makoto & 齊藤, 誠, 2011, "The context effect in the choice of earthquake insurance contracts in Japan," Discussion Papers, Graduate School of Economics, Hitotsubashi University, number 2011-10, Sep.
• PAPUC, Mihai, 2011, "Mutations In The Preferences Of Romanian Population For Foreign Brand Products," Holistic Marketing Management Journal, Holistic Marketing Management, volume 1, issue 2, pages 22-27, June.
• NEGRICEA, Costel & DUMITRU, Nicoleta & EDU, Tudor, 2011, "He Strategic Marketing Plan- An Essential Tool For All Small And Medium Enterprises (Sme)," Holistic Marketing Management Journal, Holistic Marketing Management, volume 1, issue 2, pages 31-40, June.
• AVRAM, Emanuela Maria & AVRAM, Remus Marian, 2011, "Quality Management In Higher Education Institutions," Holistic Marketing Management Journal, Holistic Marketing Management, volume 1, issue 2, pages 41-47, June.
• NEAGOE, Cristina, 2011, "The Importance Of Brand Equity In The Era Of Plurivalent Relations," Holistic Marketing Management Journal, Holistic Marketing Management, volume 1, issue 2, pages 48-52, June.
• Stanton, John L., 2011, "Advertising To The Older Consumer Becomes More Important," Holistic Marketing Management Journal, Holistic Marketing Management, volume 1, issue 2, pages 5-15, June.
• EFTIMIE, Raluca Cristina, 2011, "The Role Of The External Factors In Anticipating And Explaining The Behavior Of The E-Learning Platforms Users," Holistic Marketing Management Journal, Holistic Marketing Management, volume 1, issue 2, pages 59-64, June.
• STOICA, Ivona, 2011, "Online Instruments In Quantitative Marketing Research," Holistic Marketing Management Journal, Holistic Marketing Management, volume 1, issue 2, pages 65-73, June.
• DUMITRU, Nicoleta Rossela & STIOCA, Ivona & NEGRICEA, Costel, 2011, "Customer Relationship Management - A Major Element Of The Companys Business Strategy," Holistic Marketing Management Journal, Holistic Marketing Management, volume 1, issue 3, pages 16-21, September.
• NEAGOE, Cristina, 2011, "Relationship Marketing Communication Case Study: Strengthening Of The Relations With The Shareholders Through Mafrketing Communication," Holistic Marketing Management Journal, Holistic Marketing Management, volume 1, issue 3, pages 30-34, September.
• VALCEANU, Gabriela, 2011, "Corporate Social Initiatives, Another Face For Companies," Holistic Marketing Management Journal, Holistic Marketing Management, volume 1, issue 3, pages 39-49, September.
• PERTTULA, William, 2011, "Holistic Marketing Management And Social Media," Holistic Marketing Management Journal, Holistic Marketing Management, volume 1, issue 4, pages 06-08, December.
• BUDACIA, Andreea, 2011, "Conceptual Aspects Regarding The Specifics Of Marketing Strategies In The Audiovisual Field," Holistic Marketing Management Journal, Holistic Marketing Management, volume 1, issue 4, pages 15-24, December.
• EDU, Tudor & NEGRICEA, Costel & DUMITRU, Nicoleta Rossela, 2011, "Effective Marketing Policy Guidelines For Romanian Internet Service Providers," Holistic Marketing Management Journal, Holistic Marketing Management, volume 1, issue 4, pages 25-32, December.
• EDU, Tudor & NEGRICEA, Costel & DUMITRU, Nicoleta Rossela, 2011, "Coordinates Of Banking Services Quality Management," Holistic Marketing Management Journal, Holistic Marketing Management, volume 1, issue 4, pages 33-41, December.
• SOCA, Diana, 2011, "Brand Building An Essential Marketing Action," Holistic Marketing Management Journal, Holistic Marketing Management, volume 1, issue 4, pages 42-47, December.
• STIOCA, Ivona & DUMITRU, Nicoleta Rossela, 2011, "Foreign Trade In The Context Of Globalization," Holistic Marketing Management Journal, Holistic Marketing Management, volume 1, issue 4, pages 48-55, December.
• Robert D. Green & Ghensy Antoine, 2011, "Do Female Consumers Have Higher Ethical Perceptions Of Marketing?," Global Journal of Business Research, The Institute for Business and Finance Research, volume 5, issue 1, pages 85-100.
• Perunjodi Naidoo & Prabha Ramseook-Munhurrun & Ashwin K. Seetaram, 2011, "Marketing The Hotel Sector In Economic Crisis Evidence From Mauritius," Global Journal of Business Research, The Institute for Business and Finance Research, volume 5, issue 2, pages 1-12.
• Prabha Ramseook-Munhurrun & Vedmani Munhurrun & Arkrasunsingh Panchoo, 2011, "Total Quality Management Adoption In A Public Hospital: Evidence From Mauritius," Global Journal of Business Research, The Institute for Business and Finance Research, volume 5, issue 3, pages 67-77.
• Sangeeta Trott, 2011, "The Influence Of Brand Personality Evidence From India," Global Journal of Business Research, The Institute for Business and Finance Research, volume 5, issue 3, pages 79-83.
• Maria H. Sanchez & Peter M. Sanchez, 2011, "Evidence On The Content Of Physician Websites," Global Journal of Business Research, The Institute for Business and Finance Research, volume 5, issue 3, pages 93-100.
• Laetitia Pozniak & Perrine Ferauge & Laurent Arnone & Angy Geerts, 2011, "Determinants Of Internet Corporate Social Responsibility Communication," Global Journal of Business Research, The Institute for Business and Finance Research, volume 5, issue 4, pages 1-14.
• Yu-Chi Wu & Chin-Shih Tsai & Chia-Yun Lo, 2011, "Consumer Personality-Product Image Congruence: Evidence From Taiwan," Global Journal of Business Research, The Institute for Business and Finance Research, volume 5, issue 5, pages 121-127.
• Angy Geerts & Nathalie Veg-Sala, 2011, "Evidence On Internet Communication Management Strategies For Luxury Brands," Global Journal of Business Research, The Institute for Business and Finance Research, volume 5, issue 5, pages 81-94.
• Chiang-Chuan Lu & Ruey-Feng Chen, 2011, "Differences In Tourism Image Among Cruise Passengers Across The Taiwan Straits," Global Journal of Business Research, The Institute for Business and Finance Research, volume 5, issue 5, pages 95-108.
• Andrzej Kobylanski & Radoslaw Szulc, 2011, "Development Of Marketing Orientation In Small And Medium-Sized Enterprises Evidence From Eastern Europe," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 4, issue 1, pages 49-59.
• Perunjodi Naidoo & Prabha Ramseook-Munhurrun & Premita Seegoolam, 2011, "An Assessment Of Visitor Satisfaction With Nature-Based Tourism Attractions," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 4, issue 1, pages 87-98.
• Mostaque Ahmed Zebal & Ali Quazi, 2011, "Investigating The Determinants And Outcomes Of Market Orientation: Evidence From Bangladesh Banks," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 4, issue 2, pages 35-47.
• Orose Leelakulthanit & Boonchai Hongcharu, 2011, "Factors That Impact Customer Satisfaction: Evidence From The Thailand Mobile Cellular Network Industry," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 4, issue 2, pages 67-76.
• Prabha Ramseook-Munhurrun & Perunjodi Naidoo, 2011, "Residents’ Attitudes Toward Perceived Tourism Benefits," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 4, issue 3, pages 45-56.
• Igor Pustylnick, 2011, "Grey Marketing A Cause For Analysis Of Price And Distribution Chain Deficiencies," Review of Business and Finance Studies, The Institute for Business and Finance Research, volume 2, issue 1, pages 103-113.
• Emperatriz Londono Aldana & Maiía Eugenia Navas Rios, 2011, "The Impact Of Business Name Changes In Branding And Customers' Perception: The Cases Of Almacenes Vivero Y Almacenes Ley Name Change To Almacenes Exito-Cartagena,Percepcion Del Cambio De Marca Cuando El Producto Es El Establecimiento Comercial: Caso ," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 4, issue 2, pages 35-52.
• Santiago Garcia Carvajal & Fernando Aleman Ramirez, 2011, "La Gerencia De Portafolio De Tarjetas De Credito En Colombia," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 4, issue 4, pages 103-120.
• Vedran Stanetic, 2011, "General Characteristics, Role and Importance of International Marketing Information System," Economic Analysis, Institute of Economic Sciences, volume 44, issue 3-4, pages 69-81.
• Medina Molina, Cayetano & Rufín Moreno, Ramón & Rey Moreno, Manuel, 2011, "El Papel Moderador De La Cultura En La Generacion De Satisfacción Y Lealtad / The Moderating Role Of Culture In Generating Satisfaction And Loyalty," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 17, issue 1, pages 57-73.
• Cristóbal Fransi, Eduard & Marimon Viadiu, Frederic, 2011, "La Gestión Del Supermercado Virtual: Tipificación Del Comportamiento Del Cliente Online / Virtual Supermarket'S Management: Analysis Of The Online Customer Behaviour," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 17, issue 1, pages 93-112.
• Gil-Lafuente, Anna Mª & Luis-Bassa, Carolina, 2011, "La Innovación Centrada En El Cliente Utilizando El Modelo De Inferencias En Una Estrategia Crm / Customer Centered Strategic Innovation Using The Inference Model In A Crm Strategy," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 17, issue 2, pages 15-32.
• Šeric, Maja & Gil Saura, Irene, 2011, "Análisis De Los Hoteles De Alta Categoría De Croacia Desde El Enfoque Hotel-Huésped / Analysis Of High-Quality Hotels Of Croatia From The Hotel-Guest Approach," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 17, issue 3, pages 127-149.
• Martín Castejón, Pedro Juan & Román Nicolás, Sergio & Fernández-Sabiote, Estela, 2011, "INFLUENCIA DE LOS COMPORTAMIENTOS RELACIONALES DEL VENDEDOR INDIVIDUAL SOBRE LA SATISFACCIÓN, CONFIANZA Y LEALTAD DEL COMPRADOR EN UN CONTEXTO DE PYMES INDUSTRIALES / INFLUENCE OF INDIVIDUAL BEHAVIOR ON SELLER'S RELATIONAL SATISFACTION, TRUST AND LOY," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 17, issue 3, pages 91-109.
• Flávio Rodrigues & Victoria Souza & João Leitão, 2011, "Strategic coopetition of global brands: a game theory approach to 'Nike + iPod Sport Kit' co-branding," International Journal of Entrepreneurial Venturing, Inderscience Enterprises Ltd, volume 3, issue 4, pages 435-455.
• Pinaki Dasgupta, 2011, "Implications of Revenue Model for Social Networking Sites and Beyond," Working Papers, Indian Institute of Foreign Trade, number 1108, Sep.
• Melike DEMİRBAĞ KAPLAN & Deniz ATİK & Nilgün GÜRKAYNAK, 2011, "Sanal topluluklarda marka kaçınması davranışı," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 26, issue 300, pages 93-120.
• Öznur ÖZKAN TEKTAŞ, 2011, "Service quality, satisfaction, reputation and perceived value as the antecedents of behavioral intentions: A cross-national investigation in mobile communication services," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 26, issue 301, pages 35-58.
• Destan KANDEMİR & Esra F. GENÇTÜRK & Özlem Tuba KOÇ, 2011, "Pazar bilgisi yönetiminin inovasyon yeniliği üzerindeki etkisi," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 26, issue 303, pages 33-63.
• Serap ÇABUK & Deniz ZEREN, 2011, "Mobil hizmet inovasyonlarının kabulü," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 26, issue 309, pages 51-82.
• Rosas, Juan (Francisco) & Orazem, Peter, 2011, "Is Self-Sufficiency for Womens Collegiate Athletics a Hoop Dream?: Willingness to Pay for Mens and Womens Basketball Tickets," Staff General Research Papers Archive, Iowa State University, Department of Economics, number 33822, May.
• Rosas, Juan (Francisco) & Herriges, Joseph A. & Orazem, Peter, 2011, "Is self-sufficiency for women's collegiate athletics a hoop dream?: willingness to pay for men's and women's basketball tickets," ISU General Staff Papers, Iowa State University, Department of Economics, number 201105260700001014, May.
• Adriana Manolica, 2011, "Mixing Social Into Social Media: On-Line Networking Is Transforming The Way Of Business All Over The Globe," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, volume 3, issue 3, pages 404-414, September.
• Ro'i Zultan & Maya Bar-Hillel & Nitsan Guy, 2011, "When being wasteful appears better than feeling wasteful," Jena Economics Research Papers, Friedrich-Schiller-University Jena, number 2011-002, Jan.
• Richard Carson & Jordan Louviere, 2011, "A Common Nomenclature for Stated Preference Elicitation Approaches," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, volume 49, issue 4, pages 539-559, August, DOI: 10.1007/s10640-010-9450-x.
• Carsten Horn & Markus Rudolf, 2011, "Service quality in the private banking business," Financial Markets and Portfolio Management, Springer;Swiss Society for Financial Market Research, volume 25, issue 2, pages 173-195, June, DOI: 10.1007/s11408-011-0154-1.
• Ana Suárez-Vázquez, 2011, "Critic power or star power? The influence of hallmarks of quality of motion pictures: an experimental approach," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, volume 35, issue 2, pages 119-135, May, DOI: 10.1007/s10824-011-9140-8.
• Matthew Osborne, 2011, "Consumer learning, switching costs, and heterogeneity: A structural examination," Quantitative Marketing and Economics (QME), Springer, volume 9, issue 1, pages 25-70, March, DOI: 10.1007/s11129-010-9092-x.
• Ying Xiao & Udatta Palekar & Yunchuan Liu, 2011, "Shades of gray—the impact of gray markets on authorized distribution channels," Quantitative Marketing and Economics (QME), Springer, volume 9, issue 2, pages 155-178, June, DOI: 10.1007/s11129-011-9098-z.
• Bing Jing & Z. Zhang, 2011, "Product line competition and price promotions," Quantitative Marketing and Economics (QME), Springer, volume 9, issue 3, pages 275-299, September, DOI: 10.1007/s11129-011-9099-y.
• Xiaojing Dong & Pradeep Chintagunta & Puneet Manchanda, 2011, "A new multivariate count data model to study multi-category physician prescription behavior," Quantitative Marketing and Economics (QME), Springer, volume 9, issue 3, pages 301-337, September, DOI: 10.1007/s11129-011-9102-7.
• Fiona Scott Morton & Jorge Silva-Risso & Florian Zettelmeyer, 2011, "What matters in a price negotiation: Evidence from the U.S. auto retailing industry," Quantitative Marketing and Economics (QME), Springer, volume 9, issue 4, pages 365-402, December, DOI: 10.1007/s11129-011-9108-1.
• Bing Jing, 2011, "Seller honesty and product line pricing," Quantitative Marketing and Economics (QME), Springer, volume 9, issue 4, pages 403-427, December, DOI: 10.1007/s11129-011-9103-6.
• Masayoshi Maruyama & Le Viet Trung, 2011, "Modern Retailers in Transition Economies: The Case of Vietnam," Discussion Paper Series, Research Institute for Economics & Business Administration, Kobe University, number DP2011-08, Mar.
• Keiko Yamaguchi & Kenji Takeuchi, 2011, "Consumer Preferences for Less Packaging: A Stated Preference Study," Discussion Papers, Graduate School of Economics, Kobe University, number 1117, Sep.
• Theresa Thompson Chaudhry, 2011, "Prospects for Cooperative Marketing among Surgical Instrument Producers in Pakistan," Lahore Journal of Economics, Department of Economics, The Lahore School of Economics, volume 16, issue 1, pages 1-22, Jan-Jun.
• Abid A. Burki & Shabbir Ahmad, 2011, "The Impact of Bank Governance on Bank Performance in Pakistan," Lahore Journal of Economics, Department of Economics, The Lahore School of Economics, volume 16, issue Special E, pages 271-300, September.
• Joern Meissner & Arne Strauss & Kalyan Talluri, 2011, "An Enhanced Concave Program Relaxation for Choice Network Revenue Management," Working Papers, Department of Management Science, Lancaster University, number MRG/0020, Jan, revised Jan 2011.
• Holger Müller, 2011, "To Be Or Not To Be Price-Conscious - A Segment-Based Analysis Of Compromise Effects In Market-Like Framings," FEMM Working Papers, Otto-von-Guericke University Magdeburg, Faculty of Economics and Management, number 110002, Feb.
• Nejat Erk & Sinan Fikret Erk, 2011, "Business Startups: Cultural-Economic Controversy," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 9, issue 1, pages 003-013.
• Dejan Dordevic & Dragan Cockalo & Zvonko Sajfert & Milan Nikolic, 2011, "Certain Aspects of Providing Customer Satisfaction: Research Results from Serbia," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 9, issue 1, pages 039-062.
• Mateja Bodlaj, 2011, "Market Orientation and Degree of Novelty," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 9, issue 1, pages 063-079.
• David Starr-Glass, 2011, "Trust in Transactional and Relationship Marketing: Implications in a Post-CrisisWorld," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 9, issue 2, pages 118-128.
• Michael M. Goldman, 2011, "Post-Crisis Sports Marketing Business Model Shifts," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 9, issue 2, pages 171-184.
• Danijel Bratina, 2011, "The Impact of Crisis Sales Promotions on Branded and Unbranded Toys," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 9, issue 2, pages 185-189.
• James E. Haefner & Zsuzsa Deli-Gray & Al Rosenbloom, 2011, "The Importance of Brand Liking and Brand Trust in Consumer Decision Making: Insights from Bulgarian and Hungarian Consumers During the Global Economic Crisis," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 9, issue 3, pages 249-273.