Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2012

• Islam, Jamal & Mohajan, Haradhan & Datta, Rajib, 2012, "Stress management policy analysis: a preventative approach," MPRA Paper, University Library of Munich, Germany, number 50698, Jan, revised 02 Mar 2012.
• Naveed, Tahir & Akhtar, Irum & Cheema, Khaliq Ur Rehman, 2012, "The Impact of Innovation on Customer Satisfaction and Brand loyalty: A Study of the Students of Faisalabad," MPRA Paper, University Library of Munich, Germany, number 53197, Feb.
• Matei, Ani & Dogaru, Tatiana-Camelia, 2012, "Community-based Social Marketing, Additional Instrument of Traditional Public Policies’ Instruments: Case study – Controlling Air Pollution in Romania," MPRA Paper, University Library of Munich, Germany, number 53701.
• Malik, Saif Ullah, 2012, "Customer Satisfaction, Perceived Service Quality and Mediating Role of Perceived Value," MPRA Paper, University Library of Munich, Germany, number 54733, Feb.
• Soomro, Yasir & Hameed, Irfan & Butt, Atif & Shakoor, Rehan, 2012, "Significance of Internet Marketing in Promoting Consumer Goods in Subcontinent," MPRA Paper, University Library of Munich, Germany, number 56995, Jan, revised 01 Jun 2012.
• Claus, Bart & Geyskens, Kelly & Millet, Kobe & Dewitte, Siegfried, 2012, "The referral backfire effect: The identity-threatening nature of referral failure," MPRA Paper, University Library of Munich, Germany, number 57061, Aug.
• Soomro, Yasir & Hameed, Irfan & Hameed, Imran, 2012, "A Functional Approach to Understand Consumer Behavior while Selecting Coffee Parlor," MPRA Paper, University Library of Munich, Germany, number 57241, Nov.
• Elshaer, Ibrahim, 2012, "What is the Meaning of Quality?," MPRA Paper, University Library of Munich, Germany, number 57345, May.
• Soomro, Yasir & Abbas, Sana & Hameed, Irfan & Shakoor, Rehan, 2012, "Consumer evaluation of brand extension: Pakistani Context," MPRA Paper, University Library of Munich, Germany, number 57416, Apr.
• Hameed, Irfan & Soomro, Yasir, 2012, "Consumer Buying Behaviour; A Factor of Compulsive Buying Prejudiced by Windowsill Placement," MPRA Paper, University Library of Munich, Germany, number 57417, Dec.
• Kaluzhsky, Mikhail, 2012, "Четыре Вида Продвижения Товара В Маркетинге
  [Four Types of Promotion of Goods in Marketing]," MPRA Paper, University Library of Munich, Germany, number 62782.
• Kaluzhsky, Mikhail, 2012, "Товарная Политика В Маркетинге
  [Product Policy in Marketing]," MPRA Paper, University Library of Munich, Germany, number 62784.
• Kaluzhsky, Mikhail, 2012, "Концепция «4р» И Планирование Маркетинга В Кратком И Ясном Изложении
  [The Concept of the "4P" and Marketing planning in a concise and clear Interpretation]," MPRA Paper, University Library of Munich, Germany, number 62785.
• Ahmed, Muhammad Bilal & Wasey, Ejaz & Jhanndir, Saif Ullah, 2012, "Impact Of Employee Motivation On Customer Satisfaction: Study Of Airline Industry In Pakistan," MPRA Paper, University Library of Munich, Germany, number 70758, Oct.
• Petr Král & Markéta Lhotáková & Maria Tisovski & Yana Shamina, 2012, "An Analysis of Media Perception of the Czech Republic in Selected Foreign Media in 2010-2011
  [Analýza mediálního obrazu České republiky ve vybraných zahraničních médiích v letech 2010 a 2011]," Acta Oeconomica Pragensia, Prague University of Economics and Business, volume 2012, issue 5, pages 36-47, DOI: 10.18267/j.aop.379.
• Mária Dzurová & Andrej Miklošík, 2012, "Innovation Management in Logistics as an Important Determinant of a Company's Competitiveness
  [Riadenie inovácií logistických činností ako významný determinant konkurencieschopnosti podniku]," Acta Oeconomica Pragensia, Prague University of Economics and Business, volume 2012, issue 5, pages 48-56, DOI: 10.18267/j.aop.380.
• Jörg Kraigher-Krainer, 2012, "Scaling Consumers' Purchase Involvement: A New Approach," Central European Business Review, Prague University of Economics and Business, volume 2012, issue 1, pages 14-19, DOI: 10.18267/j.cebr.3.
• Karel Týra & Miroslav Karlíček, 2012, "Private-Label Share during the Current Economic Slowdown: Investigation from the Czech, Slovak, Hungarian and Polish Markets," Central European Business Review, Prague University of Economics and Business, volume 2012, issue 1, pages 27-32, DOI: 10.18267/j.cebr.5.
• Květa Olšanová, 2012, "Understanding Seniors in the Context of an Aging European Population as a Modifier for Further Brand Management: Case of the Czech Republic," Central European Business Review, Prague University of Economics and Business, volume 2012, issue 3, pages 37-45, DOI: 10.18267/j.cebr.29.
• Petr Jirsák & Petr Kolář, 2012, "Customer Orientation and Marketing in Containerized Freight Distribution and Logistics - Perspectives of the Czech Republic," Central European Business Review, Prague University of Economics and Business, volume 2012, issue 3, pages 46-50, DOI: 10.18267/j.cebr.30.
• Georgios TSEKOUROPOULOS & Zacharoula ANDREOPOULOU & Christiana KOLIOUSKA & Theodoros KOUTROUMANIDIS & Christos BATZIOS & Panagiotis LEFAKIS, 2012, "Marketing Policies Through The Internet: The Case Of Skiing Centers In Greece," Scientific Bulletin - Economic Sciences, University of Pitesti, volume 11, issue 1, pages 66-78.
• Mihaela DIACONU & Florentina DINESCU, 2012, "Student Satisfaction, Resultant Of Marketing Orientation Of University Under Current Conditions," Scientific Bulletin - Economic Sciences, University of Pitesti, volume 11, issue Special, pages 3-9.
• Schmidt, Imke & Seele, Peter, 2012, "Konsumentenverantwortung in der Wirtschaftsethik – Ein Beitrag aus Sicht der Lebensstilforschung (Consumer responsibility in business ethics. A lifestyle centered approach)," Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics, Rainer Hampp Verlag, volume 13, issue 2, pages 169-191.
• Eberz, Lisa-Marie & Baum, Matthias & Kabst, Ruediger, 2012, "Der Einfluss von Rekrutiererverhaltensweisen auf den Bewerber: Ein mediierter Prozess (The Influence of Recruiter Behavior on Job Seekers: A Mediated Model)," Zeitschrift fuer Personalforschung. German Journal of Research in Human Resource Management, Rainer Hampp Verlag, volume 26, issue 1, pages 5-29.
• TANASE, George Cosmin, 2012, "The Expansion of Online Retailing as a Supplementary Shopping Channel for Customers," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 3, issue 2, pages 17-23, June.
• GOGA, Traian & VARLAN, Filip, 2012, "Social Media: At the crossroads of efficient marketing and ethics," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 3, issue 2, pages 24-34, June.
• PURCAREA, Theodor Valentin, 2012, "More than a happy coincidence: Twentieth Anniversary of Valahia University of Targoviste, and Supply Chain Management for Efficient Consumer Response Conference 2012, organized by ECR Department of Valahia University of Targoviste," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 3, issue 2, pages 38-46, June.
• PURCAREA, Theodor Valentin, 2012, "More than a happy coincidence: Twentieth Anniversary of Valahia University of Targoviste, and Supply Chain Management for Efficient Consumer Response Conference 2012, organized by ECR Department of Valahia University of Targoviste," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 3, issue 3, pages 01-04, September.
• PURCAREA, Theodor Purcarea, 2012, "Health Value for Sustainable Development, a Real Challenge," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 3, issue 4, pages 03-13, October.
• TANASE, George Cosmin, 2012, "The Confluence of Culture and Social Media in Changing Service Expectations," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 3, issue 4, pages 14-19, October.
• Iconaru Claudia, 2012, "Modeling the impact of normative beliefs in the context of online buying: Direct and moderating effects," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 15, issue 44, pages 243-262, June.
• Imran Anwar Mir, 2012, "Consumer Attitudinal Insights about Social Media Advertising: A South Asian Perspective," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 15, issue 45, pages 265-288, September.
• Victor Danciu, 2012, "The Green Marketing at Work: The Push-Pull Effects of the Green Communication Strategies," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 15, issue 45, pages 3-24, December.
• Edgar Alan N. Rayo, 2012, "Institutional isomorphism among nonprofits in cause marketing partnerships," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 15, issue 46bis, pages 121-136, December.
• Nexhbi Veseli & Brikend Aziri & Teuta Veseli, 2012, "Are marketing strategies implemented by SME’s in the Republic of Macedonia ?," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 15, issue 46bis, pages 137-152, December.
• Adrienn Woerle, 2012, "Marketing meets ethics – with the sample of an Austrian chocolate factory," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 15, issue 46bis, pages 187-202, December.
• Andreea Mihaela Barbu, 2012, "Marketing utility and implementation with public services organizations a qualitative study on Romanian market," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 15, issue 46bis, pages 25-40, December.
• Laurenţiu-Dan Anghel & Mihaela Constantinescu & Ștefan Claudiu Căescu, 2012, "Relationship marketing with the supply chain a prerequisite for business sustainability," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 15, issue 46bis, pages 3-24, December.
• Ionel Dumitru & Anca Francisca Cruceru & Ştefan Claudiu Căescu, 2012, "The influence of graduates professional experience over general business perception," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 15, issue 46bis, pages 53-62, December.
• Ioana Cecilia Popescu & Diana Maria Vrânceanu & Mihai Ioan Roșca, 2012, "The role of promotional strategies for small and medium- sized entreprises in sustainable marketing," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 15, issue 46bis, pages 97-110, December.
• Cohen, Mark A. & Vandenbergh, Michael P., 2012, "The Potential Role of Carbon Labeling in a Green Economy," RFF Working Paper Series, Resources for the Future, number dp-12-09, Apr.
• Avichai Snir & Daniel Levy & Alex Gotler & Haipeng (Allan) Chen, 2012, "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," Working Paper series, Rimini Centre for Economic Analysis, number 69_12, Nov.
• Golam Mohammad Forkan, 2012, "Cluster Concept in Enhancing the Marketing Capability of Light Engineering Industry of Bangladesh: A Comparative Study," Asian Business Review, Asian Business Consortium, volume 1, issue 2, pages 88-96.
• S M Asif Ur Rahman & Muhammad Rehan Masoom, 2012, "Effects of Relationship Marketing on Customer Retention and Competitive Advantage: A Case Study on Grameen Phone Ltd," Asian Business Review, Asian Business Consortium, volume 1, issue 2, pages 97-102.
• Shamsu Uddin & Md. Mahbubur Rahaman & Md. Mazharul Islam, 2012, "Private Hospitals in Sylhet City, Bangladesh: An Issue of Service Marketing," Asian Business Review, Asian Business Consortium, volume 1, issue 2, pages 103-105.
• Burcu Avci Ozturk & Zehra Baskaya, 2012, "Flour Supplier Selection in a Bread Factory With Fuzzy Analytic Hierarchy Process," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 3, issue 1, pages 131-131.
• Gungor Hacioglu & Gizem Kurt, 2012, "Consumers’ Awareness, Acceptance and Attitudes towards Functional Foods: A Research in Izmır City," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 3, issue 1, pages 161-161.
• Larry P. Pleshko & Richard A. Heiens, 2012, "The Market Share Impact of the Fit between Market Leadership Efforts and Overall Strategic Aggressiveness," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 3, issue 3, pages 1-1.
• Rustu Yayar & Humeyra Sadaklioglu, 2012, "A Research On The Internet Product Purchasing Behavior Of Public Employees," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 3, issue 3, pages 145-145.
• Dora Agapito & Patrícia Valle & Julio Mendes, 2012, "Sensory Marketing and Tourist Experiences," Spatial and Organizational Dynamics Discussion Papers, CIEO-Research Centre for Spatial and Organizational Dynamics, University of Algarve, number 2012-5, Mar.
• Ana Cláudia Campos, 2012, "Marketing the Destination Experience," Spatial and Organizational Dynamics Discussion Papers, CIEO-Research Centre for Spatial and Organizational Dynamics, University of Algarve, number 2012-6, Mar.
• Sofia Eurico & Patrícia Valle & João Albino Silva & Catarina Marques, 2012, "Segmenting Graduate Consumers of Higher Education in Tourism: An Extension of the ECSI Model," Spatial and Organizational Dynamics Discussion Papers, CIEO-Research Centre for Spatial and Organizational Dynamics, University of Algarve, number 2012-7, Mar.
• Jesus Crespo Cuaresma & Matthias St√∂ckl, 2012, "The Effect of Marketing Spending on Sales in the Premium Car Segment: New Evidence from Germany," Working Papers in Economics, University of Salzburg, number 2012-2, Feb.
• Maria-Cristiana MUNTHIU & Iuliana CETINA, 2012, "Approaches For Conceptualizing Customer Satisfaction And Perceived Service Quality," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 3, issue 1, pages 111-117.
• Carmen Adina PASTIU, 2012, "The Impact Of Using The Internet In Promoting Romanian Industry," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 3, issue 1, pages 119-124.
• Florin-Alexandru ALEXE & Ana-Claudia ?APARDEL & Lucian GHINEA, 2012, "The Impact Of Organizing 2012 Uefa Europe League Final Upon City Branding And International Promotion Of Bucharest City," Proceedings of Administration and Public Management International Conference, Research Centre in Public Administration and Public Services, Bucharest, Romania, volume 2012, issue 8, pages 371-385, June.
• Florina PÎNZARU, 2012, "On Innovation: A Theoretical Approach on the Challenges of Utilities Marketing," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 15, issue 1, pages 165-172, June.
• Luigi DUMITRESCU & Iuliana CETINA & Alma PENTESCU, 2012, "Employee Satisfaction Measurement – Part of Internal Marketing," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 13, issue 1, pages 37-48, March.
• Alexander Leischnig & Anja Geigenmüller & Margit Enke, 2012, "Brands You Can Rely on! An empirical Investigation of Brand Credibility in Services," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 64, issue 1, pages 44-58, January.
• Jan Drengner & Steffen Jahn & Hansjörg Gaus, 2012, "Creating Loyalty in CoLLective Hedonic Services: The RoLe of Satisfaction and Psychological Sense of Community," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 64, issue 1, pages 59-76, January.
• Alexander Rühle & Franziska Völckner & Henrik Sattler & Claudia Hatje, 2012, "Attitude-Based Versus Choice-Behavior-Based Success of Brand Extensions," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 64, issue 2, pages 125-140, April.
• Jan H. Schumann & Nancy V. Wünderlich & Marcus S. Zimmer, 2012, "Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 64, issue 2, pages 141-165, April.
• Florian Kraus & Thomas Rajab & Jan Wieseke, 2012, "Should Firms Encourage Salespeople to Promote House Brands in Customer Interaction? An Empirical Investigation of Financial Out-comes and Customer Response," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 64, issue 4, pages 331-363, October.
• Anna Decewicz, 2012, "Modelowanie CLV przy użyciu łańcucha Markowa – wykorzystanie danych panelowych," Collegium of Economic Analysis Annals, Warsaw School of Economics, Collegium of Economic Analysis, issue 27, pages 13-26.
• Marek Drzazga, 2012, "Marketing communication of retail trade companies in Poland. The results of research conducted by means of expert method (Komunikacja marketingowa detalicznych przedsiebiorstw handlowych w Polsce. Wyniki badan prowadzonych metoda ocen ekspertow)," Research Reports, University of Warsaw, Faculty of Management, volume 1, issue 14-15, pages 128-139.
• Chenhang Zeng, 2012, "Optimal Advance Selling Strategy under Price Commitment," SDU Working Papers, School of Economics, Shandong University, number 2012-03, Dec.
• Milena Ilic, Magistra & Branislav Radnovic & Zoran D. Zivkovic, 2012, "Socialy Responsible Marketing - Yesterday And Today," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, volume 1, issue 3, pages 59-73, Decembre.
• Bebeşelea Mihaela, 2012, "Empirical Study On The Perception Of The Economic Entities On The Taxation In Romania," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, volume 2, issue 3, pages 1-1, June.
• Sven Heidenreich & Katrin Talke, 2012, "Tarifwahl-Anomalien bei optionalen Mobilfunktarifen — Eine Analyse der Ursachen von Flatrate-Präferenz und Flatrate-Bias," Schmalenbach Journal of Business Research, Springer, volume 64, issue 3, pages 280-307, May, DOI: 10.1007/BF03373694.
• Torsten J. Gerpott & Sabrina Berg, 2012, "Präferenzen für Pay-As-You-Drive-Versicherungsmerkmale bei Privatkunden — Eine conjoint-analytische Untersuchung —," Schmalenbach Journal of Business Research, Springer, volume 64, issue 4, pages 456-492, June, DOI: 10.1007/BF03373698.
• Manfred Bruhn & Verena Schoenmüller & Daniela Schäfer & Simon Reumer, 2012, "Markenintimität (Brand Intimacy) von Konsumenten — Konzeptualisierung, Determinanten und Wirkungen, mit empirischen Befunden," Schmalenbach Journal of Business Research, Springer, volume 64, issue 6, pages 590-629, September, DOI: 10.1007/BF03372867.
• Michael Löffler & Reinhold Decker, 2012, "Identifikation und praktische Nutzung von Mustern des Aufwärtskonsums," Schmalenbach Journal of Business Research, Springer, volume 64, issue 7, pages 722-746, November, DOI: 10.1007/BF03373703.
• Marius Boiţă & Gheorghe Grigorescu & Emilia Constantin & Eduard Ajtay, 2012, "Air Transport Vector In The Economic Context Of Globalization," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economic Sciences, Tibiscus University of Timisoara, volume 0, pages 139-145, November.
• Mihaela Simona Dogan, 2012, "Direct Marketing – An Efficient Communication Tool," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economic Sciences, Tibiscus University of Timisoara, volume 0, pages 399-403, November.
• Mihaela Simona Dogan, 2012, "Other Tools For Growth And Jobs Of Europe 2020 Strategy," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economic Sciences, Tibiscus University of Timisoara, volume 0, pages 404-406, November.
• Constanta Enea & Constantin Enea & Gheorghe Grigorescu, 2012, "Management Tourism Sector In Targu Jiu," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economic Sciences, Tibiscus University of Timisoara, volume 0, pages 500-507, November.
• Constanta Enea & Constantin Enea & Gabriel Sanda, 2012, "Strands Of Integration National Performance Of Tourism In Oltenia," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economic Sciences, Tibiscus University of Timisoara, volume 0, pages 508-513, November.
• Irina Nicolau, 2012, "New Developments In Marketing Theory And Practice," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economic Sciences, Tibiscus University of Timisoara, volume 0, pages 76-81, November.
• Mihaela Simona DOGAN, 2012, "The role of the Europe 2020 strategy concerning economic growth in health," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economic Sciences, Tibiscus University of Timisoara, volume 0, pages 440-445, May.
• Claudia-Nicoleta DOBRESCU & Mirela COSTENCU, 2012, "Considerations concerning the role of the marketing specialist in the tourism organization," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economic Sciences, Tibiscus University of Timisoara, volume 0, pages 686-689, May.
• Cristina SANDU, 2012, "The implications of buying habits and usage within marketing -the psychology of the buyer’s behavior," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economic Sciences, Tibiscus University of Timisoara, volume 0, pages 76-79, May.
• Engin Deniz Eris & Omur Neczan Timurcanday Ozmen, 2012, "The Effect of Market Orientation, Learning Orientation and Innovativeness on Firm Performance: A Research from Turkish Logistics Sector," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, volume 5, issue 1, pages 77-108, April.
• Bert de Bruijn & Philip Hans Franses, 2012, "Managing Sales Forecasters," Tinbergen Institute Discussion Papers, Tinbergen Institute, number 12-131/III, Dec.
• Caspar G. Chorus & Benedict G. C. Dellaert, 2012, "Travel Choice Inertia: The Joint Role of Risk Aversion and Learning," Journal of Transport Economics and Policy, University of Bath, volume 46, issue 1, pages 139-155, January.
• Mustafa Sinanagic & Beriz Civic & Alma Kamaric, 2012, "Institutional Marketing Communications In Role Of Attracting Foreign Direct Investments To Bosnia And Herzegovina," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, volume 10, issue 1, pages 47-62.
• Veeva Mathew & Sam Thomas & Joseph I Injodey, 2012, "Direct And Indirect Effect Of Brand Credibility, Brand Commitment And Loyalty Intentions On Brand Equity," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, volume 10, issue 2, pages 73-82.
• Domergue, M. (éd.) & Couderc, J.P. (éd.) & Rivière-Giordano, G. (éd.) & Maurel, C. (éd.), 2012, "Dynamiques des entreprises agroalimentaires (EAA) du Languedoc-Roussillon : évolutions 1998-2010," Research serial MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 201208, January-j.
• Claudio Giachetti & Gianluca Marchi & Riccardo Corradini, 2012, "UsersÕ ability to anticipate incremental and radical innovation in online communities: The role of product knowledge and willingness to participate in the community life," Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia, number 15, Sep.
• Cinzia Colapinto & Elena Sartori & Marco Tolotti, 2012, "A two-stage model for diffusion of innovations," Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia, number 16, Oct.
• Evgeni Stanimirov & Borislava Cherkezova, 2012, "Analysis Of Staff And Customer Satisfaction," Business & Management Compass, University of Economics Varna, issue 2, pages 21-35.
• Hrisina Hristova, 2012, "The Transition To Customer Focused Approach In Corporate Banking," Business & Management Compass, University of Economics Varna, issue 2, pages 99-109.
• Stoyan Marinov, 2012, "Management Decisions In The Context Of Bulgaria’s Lifecycle As A Coastal Tourist Destination," Business & Management Compass, University of Economics Varna, issue 4, pages 7-16.
• Krasimira Yancheva, 2012, "Assessing The Potential Of Bulgarian Folklore For The Realization Of Cultural Tourist Travel," Business & Management Compass, University of Economics Varna, issue 4, pages 99-109.
• Luiz Moutinho & Kun-Huang Huarng (ed.), 2012, "Quantitative Modelling in Marketing and Management," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 8503, ISBN: ARRAY(0x54ff8e38), March.
• Sergiu BARBU & Ilie CRISTESCU, 2012, "The Context of Modern Branding Emergence," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, volume 5, issue 17, pages 153-166.
• Liviu-Gabriel CABĂU, 2012, "The Productivity Paradox, Myth or Reality?," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, volume 5, issue 17, pages 180-189.
• Cristian DUTU, 2012, "The influence of relationship marketing drivers on marketing and business performance," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, volume 5, issue 18, pages 205-220.
• Corina PELAU, 2012, "The influence of the income on the cognitive and emotional reactions of the consumer," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, volume 5, issue 18, pages 221-235.
• Anca Maria CONSTANTIN, 2012, "The antecedents of e-satisfaction and e-loyalty," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, volume 5, issue 18, pages 236-252.
• Simona-Mihaela TRIF, 2012, "Antecedents and consequences of relationship quality. A case study of banking sector in Romania," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, volume 5, issue 18, pages 253-271.
• Huang, Jikun & Wu, Yunhua & Yang, Zhijian & Rozelle, Scott & Fabiosa, Jacinto & Dong, Fengxia, 2012, "Marketing China's milk: A case study of the sales activity of dairy farmers in greater Beijing," China Economic Review, Elsevier, volume 23, issue 3, pages 675-689, DOI: 10.1016/j.chieco.2010.09.006.
• Cohen, Mark A. & Vandenbergh, Michael P., 2012, "The potential role of carbon labeling in a green economy," Energy Economics, Elsevier, volume 34, issue S1, pages 53-63, DOI: 10.1016/j.eneco.2012.08.032.
• Rennhoff, Adam D. & Wilbur, Kenneth C., 2012, "Local media ownership and media quality," Information Economics and Policy, Elsevier, volume 24, issue 3, pages 231-242, DOI: 10.1016/j.infoecopol.2012.08.001.
• Claus, Bart & Geyskens, Kelly & Millet, Kobe & Dewitte, Siegfried, 2012, "The referral backfire effect: The identity-threatening nature of referral failure," International Journal of Research in Marketing, Elsevier, volume 29, issue 4, pages 370-379, DOI: 10.1016/j.ijresmar.2012.06.004.
• Rockenbach, Bettina & Sadrieh, Abdolkarim, 2012, "Sharing information," Journal of Economic Behavior & Organization, Elsevier, volume 81, issue 2, pages 689-698, DOI: 10.1016/j.jebo.2011.10.009.
• Bhatt, Meghana A., 2012, "Evaluation and associations: A neural-network model of advertising and consumer choice," Journal of Economic Behavior & Organization, Elsevier, volume 82, issue 1, pages 236-255, DOI: 10.1016/j.jebo.2012.02.001.
• Chuang, Shih-Chieh & Cheng, Yin-Hui & Hsu, Chun-Ting, 2012, "The influence of suggestions of reference groups in the compromise effect," Journal of Economic Psychology, Elsevier, volume 33, issue 3, pages 554-565, DOI: 10.1016/j.joep.2011.11.001.
• Newman, George E. & Jeremy Shen, Y., 2012, "The counterintuitive effects of thank-you gifts on charitable giving," Journal of Economic Psychology, Elsevier, volume 33, issue 5, pages 973-983, DOI: 10.1016/j.joep.2012.05.002.
• Azar, Ofer H., 2012, "What affects customer success when bargaining for a new car? Some empirical evidence," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, volume 41, issue 1, pages 26-30, DOI: 10.1016/j.socec.2011.10.007.
• Volkan OZBEK & Umit ALNIACIK & Fatih KOC, 2012, "The Impact of Unfair Business Practices on Bank Customers: An Experimental Study," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 12, issue 1, pages 23-30.
• Ayla OZHAN DEDEOGLU & Ipek KAZANCOGLU, 2012, "Consumer Guilt: A Model of Its Antecedents and Consequences," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 12, issue 1, pages 9-22.
• Samson, Alain & Voyer, Benjamin G., 2012, "Two minds, three ways: dual system and dual process models in consumer psychology," LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library, number 47252, Dec.
• L. Tsourgiannis & M. Warren & A. Karasavvoglou & J. Eddison, 2012, "Marketing Strategies for the Primary Sector: An Empirical Study," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 147-178.
• Vincenzina Caputo & Maurizio Canavari & Jr. Rodolfo M. Nayga, 2012, "Valutazione delle preferenze di consumatori campani per un sistema di etichettatura generico sulle "food miles"," Economia agro-alimentare, FrancoAngeli Editore, volume 14, issue 1, pages 99-115.
• Stefania Chironi & Marzia Ingrassia & Filippo Sgroi, 2012, "Studio di alcuni aspetti della domanda di arance bionde mediante la Cluster Analysis. Il Caso delle arance di Ribera dop e possibili strategie di mercato," Economia agro-alimentare, FrancoAngeli Editore, volume 14, issue 1, pages 217-233.
• Elena Caniglia & Vera Teresa Foti & Giuseppe Timpanaro, 2012, "Analisi del comportamento del consumatore di acqua minerale in Sicilia," Economia agro-alimentare, FrancoAngeli Editore, volume 14, issue 2, pages 153-180.
• Filippo Sgroi & Marzia Ingrassia & Riccardo Testa, 2012, "The behaviour of non consumers of organic food: suggestions on marketing strategies to attract new market segments," RIVISTA DI ECONOMIA AGRARIA, FrancoAngeli Editore, volume 0, issue 3, pages 47-63.
• Judith MCINTOSH WHITE, 2012, "Sabotaging public engagement with science: Missing scientific principles in newspaper stories about the Wakefield MMR-Autism controversy," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 3-4, pages 79-93.
• Yury N. Egorov, 2012, "Logistics and Marketing in Goods and Services Diversification Strategy," Finansovyj žhurnal — Financial Journal, Financial Research Institute, Moscow 125375, Russia, issue 2, pages 73-80, April.
• Martín Egozcue & Sébastien Massoni & Wing-Keung Wong & Ričardas Zitikis, 2012, "Integration-segregation decisions under general value functions : "Create your own bundle -- choose 1, 2, or all 3 !"," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers), HAL, number halshs-00747008, Sep.
• Elisa Monnot & Fanny Reniou, 2012, "Les suremballages : des emballages superflus pour les consommateurs ?," Post-Print, HAL, number hal-01123727, Jul.
• Martín Egozcue & Sébastien Massoni & Wing-Keung Wong & Ričardas Zitikis, 2012, "Integration-segregation decisions under general value functions : "Create your own bundle -- choose 1, 2, or all 3 !"," Post-Print, HAL, number halshs-00747008, Sep.
• Béatrice Parguel & Audrey Bonnemaizon & Elisa Monnot & Fabrice Larceneux & Fanny Reniou & Florence Benoît-Moreau, 2012, "Entre permanence et (r)évolution : les finalités sociétales de la recherche française en marketing," Post-Print, HAL, number halshs-00755751, Feb.
• Marco Bertini & Daniel Halbheer & Oded Koenigsberg, 2012, "Self-Serving Behavior in Price-Quality Competition," Working Papers, HAL, number hal-01993405, Aug.
• Junge, Martin & Severgnini, Battista & Sørensen, Anders, 2012, "Product-Marketing Innovation, Skills, and Firm Productivity," Working Papers, Copenhagen Business School, Department of Economics, number 01-2012, Jul.
• Kirill Rozhkov, 2012, "Segmentation of inhabitants in place marketing: the case of karelian towns," HSE Working papers, National Research University Higher School of Economics, number WP BRP 02/MAN/2012.
• DALOTA, Marius Dan, 2012, "Considerations Concerning Implementation Of Knowledge Management In Small And Medium Enterprises," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 1, pages 06-11, May.
• PAPUC, Mihai & SMEDESCU, Ion, 2012, "He Scientific Content Of Management Marketing And Marketing Management," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 1, pages 12-15, May.
• ROSCA, Constantin, 2012, "Laudatio," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 1, pages 16-18, May.
• MOLDOVAN, Mihaela, 2012, "Rethinking The Prevention Innovation In The Hispanic Culture," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 1, pages 25-33, May.
• EDU, Tudor & NEGRICEA, Costel, 2012, "Identifying Marketing Approaches Used In The Romanian Mandatory Car Insurance Market - A Marketing Research -," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 2, pages 29-40, June.
• AVRAM, Emanuela Maria, 2012, "Higher Education Student Choice Influencing Factors," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 2, pages 59-64, June.
• BUDACIA, Andreea, 2012, "Advertising Through Television," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 2, pages 65-70, June.
• SOCA, Diana, 2012, "The Focus Of Companies On Clients A Major Trend In The Current Business Environment," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 2, pages 71-75, June.
• STOICA, Ivona & DUMITRU, Nicoleta Rossela, 2012, "Food Responsibility - A National Challenge. Case Study - Implementation Of A Social Campaign In Bucharest Schools," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 2, pages 83-89, June.
• CODITA, Roxana, 2012, "Multinational Companies And Sustainability Practices Beyond Headquarters Evidence From Foreign Subsidiaries In The Romanian Food And Beverages Industry," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 3, pages 6-26, September.
• BARAGAN, Laura-Georgeta, 2012, "The Buying Behavior Of Organizations," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 3, pages 40-44, September.
• DUMITRU, Nicoleta Rossela & STOICA, Ivona, 2012, "Internal Communication - A Prerequisite For Organizational Effectiveness," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 3, pages 45-50, September.
• BELTRAMO, Riccardo & MARGARITA, Sergio, 2012, "The Scatol8 For Sustainability: An Update On The Remote Sensing System Of Environmental, Landscape And Management Variables," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 4, pages 06-18, September.
• MIRONESCU, Alexandra & STEPIEN, Sebastian, 2012, "Relationship Marketing Communication Case Study: Communication Between Managers And Employees," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 4, pages 33-37, September.
• BUSUIOC, Marian Florin & BUDACIA, Andreea, 2012, "The Quality System Major Key In The Touristic Services," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 4, pages 43-47, September.
• NEAGOE, Cristina, 2012, "Impact Of The Rational Type Factors On Client Satisfaction On The Romanian Insurances Market," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 3, pages 27-33, September.
• Hussien Ahmad Al-Tarawneh, 2012, "The Value Added of Public Private Partnership. General Overview," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, volume 2, issue 1, pages 1-10, January.
• Robert D. Green & Farideh A. Farazmand, 2012, "Experiential Learning: The Internship And Live-Case Study Relationship," Business Education and Accreditation, The Institute for Business and Finance Research, volume 4, issue 1, pages 13-23.
• Abeer A. Mahrous & Wael Kortam, 2012, "Students’ Evaluation For Market Orientation: Evidence From Egyptian Business Schools," Business Education and Accreditation, The Institute for Business and Finance Research, volume 4, issue 1, pages 87-99.
• Bylon Abeeku Bamfo, 2012, "Consumer Attitude Toward Products Made In Ghana," Global Journal of Business Research, The Institute for Business and Finance Research, volume 6, issue 1, pages 39-46.
• Perunjodi Naidoo & Prabha Ramseook-Munhurrun, 2012, "The Brand Image Of A Small Island Destination: The Case Of Mauritius," Global Journal of Business Research, The Institute for Business and Finance Research, volume 6, issue 1, pages 55-64.
• Ghazi A. Al-Weshah & Khalid Al-Zubi, 2012, "E-Business Enablers And Barriers: Empirical Study Of Smes In Jordanian Communication Sector," Global Journal of Business Research, The Institute for Business and Finance Research, volume 6, issue 3, pages 1-15.
• Manuela del S. Camacho Gómez & Cecilia García-Muñoz Aparicio & María del Carmen Ancona Alcocer, 2012, "Usumacinta Canyon State Park: Social Tourism Alternative," Global Journal of Business Research, The Institute for Business and Finance Research, volume 6, issue 3, pages 115-126.
• Samar M. Baqer, 2012, "True Green Consumers: An Investigation Of Consumers’ Genuine Willingness To Share Environmental Responsibility," Global Journal of Business Research, The Institute for Business and Finance Research, volume 6, issue 3, pages 37-48.
• Vanaja Menon Vadakepat & Faisal Al Khateeb, 2012, "Globalizing Rural Markets: Evidence From Handmade Traditional Product Markets," Global Journal of Business Research, The Institute for Business and Finance Research, volume 6, issue 4, pages 35-43.
• María de la Paz Toldos Romero, 2012, "Dimensions Of Brand Personality In Mexico," Global Journal of Business Research, The Institute for Business and Finance Research, volume 6, issue 5, pages 35-47.
• Mei-Lien Li & Robert D. Green & Farideh A. Farazmand & Erika Grodzki, 2012, "Customer Loyalty: Influences On Three Types Of Retail Stores’ Shoppers," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 5, issue 1, pages 1-19.
• Somkiat Mansumitrchai & Candy Chiu, 2012, "Adoptation Of Internet Banking In Uae: Factors Underlying Adoption Characteristics," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 5, issue 1, pages 103-115.
• John Hadjimarcou, 2012, "An Investigation Of Informational Versus Emotional Advertising Appeals During Life Transitions," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 5, issue 1, pages 55-65.
• Yingtao Shen & Shenyu Li & Michelle DeMoss, 2012, "The Effect Of Quantitative Electronic Word Of Mouth On Consumer Perceived Product Quality," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 5, issue 2, pages 19-29.
• Jungki Lee, 2012, "Components Of Medical Service Users’ Dissatisfaction: A Perceived Control Perspective," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 5, issue 2, pages 53-63..
• Shilpa Iyanna & Carmela Bosangit & Amrul Asraf Mohd-Any, 2012, "Value Evaluation Of Customer Experience Using Consumer Generated Content," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 5, issue 2, pages 89-102.
• Prabha Ramseook-Munhurrun, 2012, "Perceived Service Quality In Restaurant Services: Evidence From Mauritius," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 5, issue 3, pages 1-14.
• Michael Conyette, 2012, "A Framework Explaining How Consumers Plan And Book Travel Online," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 5, issue 3, pages 57-67.
• Bingqing Yin & Susie Pryor, 2012, "Beauty In The Age Of Marketing," Review of Business and Finance Studies, The Institute for Business and Finance Research, volume 3, issue 1, pages 119-132.
• Mohammed Al-Habib, 2012, "Establishing Strategic Sales Organizations In Emerging Markets: The Case Of Saudi Arabia," Review of Business and Finance Studies, The Institute for Business and Finance Research, volume 3, issue 2, pages 39-44.
• Zoltan Veres & Laszló Sajtos, 2012, "Project Competence And Perceived Risk, Competencias Y Gestion De Riesgos De Los Actores De Proyectos," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 5, issue 4, pages 51-62.
• Norma Leticia Vizcarra Vizcarra & Virginia Guadalupe Lopez Torres & Dora Rocío Guerrero Munoz, 2012, "Competitive Intelligence In Business In The City Of Tijuana,La Inteligencia Competitiva En Las Empresas De La Ciudad De Tijuana B.C," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 5, issue 5, pages 121-129.
• Khan Shahzad, 2012, "Determinants of Brand Equity and Its Causes & Consequences," Economic Analysis, Institute of Economic Sciences, volume 45, issue 3-4, pages 60-66.
• de Obesso Grijalvo, Ana María & San Martín Gutiérrez, Sonia & Jiménez Torres, Nadia H., 2012, "El Papel De La Reputación, El Boca-Oreja, La Confianza Y La Incertidumbre En La Contratación De Un Banco / The Role Of Reputation, Word-Of-Mouth, Trust And Uncertainty When Contracting A Bank," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 18, issue 3, pages 190-199.
• Moritz GODEL & Annabel LITCHFIELD & Iris MANTOVANI, 2012, "The Value of Personal Information: Evidence from Empirical Economic studies," Communications & Strategies, IDATE, Com&Strat dept., volume 1, issue 88, pages 41-60, 4th quart.
• Ayla ÖZHAN DEDEOĞLU & Keti VENTURA, 2012, "Analysis of consumer responses to health threat of genetically modified foods: A pilot study," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 27, issue 313, pages 35-56.
• Yuri Peers & Dennis Fok & Philip Hans Franses, 2012, "Modeling Seasonality in New Product Diffusion," Marketing Science, INFORMS, volume 31, issue 2, pages 351-364, March, DOI: 10.1287/mksc.1110.0696.
• Joan Calzada & Tommaso M. Valletti, 2012, "Intertemporal Movie Distribution: Versioning When Customers Can Buy Both Versions," Marketing Science, INFORMS, volume 31, issue 4, pages 649-667, July, DOI: 10.1287/mksc.1120.0716.