Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2011

• Joern Meissner & Arne Strauss & Kalyan Talluri, 2011, "An enhanced concave program relaxation for choice network revenue management," Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra, number 1259, Jan, revised Aug 2011.
• Aydm Alptekinoglu & Alex Grasas León, 2011, "When to carry eccentric products? Optimal retail assortment under consumer returns," Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra, number 1272, Apr, revised Nov 2012.
• Cristina DACU & Diana UDROIU & Florentina VARBAN, 2011, "New Challenges In Marketing Of Consulting Business," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), volume 2, issue 2, pages 58-70, July - De.
• Florin POTRA & Oana POP, 2011, "Marketing – A Turning Point For Small And Medium Businesses. Improvement Solutions With Innovative Marketing," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), volume 2, issue 2, pages 71-78, July - De.
• Sorin V. STAN, 2011, "Frequently Asked Questions (FAQ) on Valuation of Business Intangible Assets," The Valuation Journal, The National Association of Authorized Romanian Valuers, volume 6, issue 1, pages 4-17.
• Borislava Cherkezova, 2011, "Conceptual guidelines for improving the offering to organizational customers," Business & Management Compass, University of Economics Varna, issue 2, pages 78-92.
• Stoyan Marinov, 2011, "Marketing of the Balkans as à tourist destination for cultural tourism," Business & Management Compass, University of Economics Varna, issue 3, pages 80-94.
• Evgeni Stanimirov, 2011, "A Study Of The Relations Between Satisfaction, Loyalty And Commitment Of Personnel," Business & Management Compass, University of Economics Varna, issue 4, pages 9-24.
• Maria Kehayova – Stoycheva & Boryana Grancharova – Nikolova & Borislava Cherkezova & Yordan Nedev, 2011, "Theoretical And Methodological Peculiarities Of Perceived Quality In Higher Education," An Annual Book of University of Economics - Varna, University of Economics - Varna, volume 83, issue 1, pages 155-197, January.
• Reimer, Kerstin & Becker, Jan U., 2011, "Revisiting the Use of Customer Information for CRM," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 48552.
• Kaldasch, Joachim, 2011, "The Product Life Cycle of Durable Goods," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 50530.
• Bosshammer, Hendrik, 2011, "Erfolg der Handels-Betriebsformen im internationalen Vergleich - Ein kundenpräferenzbasierter Erklärungsansatz am Beispiel des Lebensmitteleinzelhandels in Deutschland und Frankreich," EconStor Theses, ZBW - Leibniz Information Centre for Economics, number 44594.
• Herold, Jörg & Polzin, Kerstin, 2011, "Zeitvarianz und Zeitinvarianz - mathematische Untersuchungen zum Zeitverhalten des Produktlebenszyklus," Jena Contributions to Economic Research, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration, number 2011,1.
• Herold, Jörg & Ahrens, Bernd, 2011, "Reversibilität und Irreversibilität: Mathematische Untersuchungen zum Zeitverhalten des Produktlebenszyklus," Jena Contributions to Economic Research, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration, number 2011,5.
• Lamine, Slim & Rohrer, Roland & Ruland, Moritz & Werner, Holger, 2011, "Marketing und Vertrieb als erfolgsrelevante Faktoren eines Unternehmens," Wismar Discussion Papers, Hochschule Wismar, Wismar Business School, number 03/2011.
• Kirsch, Alexander & Stoyke, Thorsten S., 2011, "Erfolgsfaktoren für eine produktive Zusammenarbeit zwischen Marketing und Vertrieb: Bestandsaufnahme, Trends, Lösungsmöglichkeiten und Grenzen der Einflussnahme," Wismar Discussion Papers, Hochschule Wismar, Wismar Business School, number 06/2011.
• Jeanjean, François, 2011, "High correlation between net promoter score and the development of consumers' willingness to pay (Empirical evidence from European mobile markets)," 22nd European Regional ITS Conference, Budapest 2011: Innovative ICT Applications - Emerging Regulatory, Economic and Policy Issues, International Telecommunications Society (ITS), number 52214.
• Diels, Jana Luisa & Wiebach, Nicole, 2011, "Customer reactions in Out-of-Stock situations: Do promotion-induced phantom positions alleviate the similarity substitution hypothsis?," SFB 649 Discussion Papers, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk, number 2011-021.
• Wiebach, Nicole & Diels, Jana L., 2011, "The impact of context and promotion on consumer responses and preferences in out-of-stock situations," SFB 649 Discussion Papers, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk, number 2011-050.
• Bertrand, Aurélie & Hafner, Christian M., 2011, "On heterogeneous latent class models with applications to the analysis of rating scores," SFB 649 Discussion Papers, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk, number 2011-062.
• Tischer, Sven & Hildebrandt, Lutz, 2011, "Linking corporate reputation and shareholder value using the publication of reputation rankings," SFB 649 Discussion Papers, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk, number 2011-065.
• Ahlfeldt, Andreas, 2011, "eGuides in kulturellen Einrichtungen: Deutschsprachige Museums-Apps," SIMAT Arbeitspapiere, Hochschule Stralsund, Stralsund Information Management Team (SIMAT), number 03-11-015.
• Natalya Gurzhiy, 2011, "The Architecture Of Strategic Marketing At The Corporate And Functional Levels Of A Company," European Journal of Business and Economics, Central Bohemia University, volume 2, issue 0, pages 54-561:2, September, DOI: 10.12955/ejbe.v2i0.103.
• Elena Reutskaja & Rosemarie Nagel & Colin F. Camerer & Antonio Rangel, 2011, "Search Dynamics in Consumer Choice under Time Pressure: An Eye-Tracking Study," American Economic Review, American Economic Association, volume 101, issue 2, pages 900-926, April.
• Emir Kamenica & Matthew Gentzkow, 2011, "Bayesian Persuasion," American Economic Review, American Economic Association, volume 101, issue 6, pages 2590-2615, October.
• James W. Roberts, 2011, "Can Warranties Substitute for Reputations?," American Economic Journal: Microeconomics, American Economic Association, volume 3, issue 3, pages 69-85, August.
• Corina Şerban, 2011, "Partnership in Social Marketing Programs. Socially Responsible Companies and Non-Profit Organizations’ Engagement in Solving Society’s Problems," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 13, issue 29, pages 104-116, February.
• Rodica Milena Zaharia & Dainora Grundey, 2011, "Corporate Social Responsibility in the Context of Financial Crisis: A Comparison between Romania and Lithuania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 13, issue 29, pages 195-206, February.
• Nicolae Al. Pop, 2011, "Professor C. Florescu – Founder of the Marketing School from Bucharest," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 13, issue 29, pages 322-330, February.
• Răzvan Zaharia & Emanuela Maria Avram & Raluca Cristina Eftimie, 2011, "Developing a Conceptual Model Based on the Correlations Between Marketing Higher Education and Knowledge Based Economy," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 13, issue 30, pages 437-447, June.
• Ioan Plăiaş & Ciprian-Marcel Pop & Raluca Băbuţ & Dan Cristian Dabija, 2011, "Employers’ Perception Of Competences Acquired Through Academic Marketing Training In Knowledge Based Economy," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 13, issue 30, pages 448-463, June.
• Carmen Bălan & Daniela Ioniţă, 2011, "Exploratory Research on the Organizational Learning in Small Enterprises and Implications for the Economic Higher Education," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 13, issue 30, pages 464-481, June.
• Dan Popescu & Iulia Chivu & Alina Ciocarlan-Chitucea & Daniela-Oana Popescu, 2011, "The Development of Touristic Services through Individual and Organizational Learning. Study Case: Romania and Spain," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 13, issue Special N, pages 725-735, November.
• Cristian Bogdan Onete & Razvan Dina & Remus Negoi, 2011, "Estimating the Importance of Social Media in Consumers’ Education and Information Using New Techniques," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 13, issue Special N, pages 736-745, November.
• Lelia Voinea & Alina Filip, 2011, "Analyzing the Main Changes in New Consumer Buying Behavior during Economic Crisis," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, volume 1, issue 1, pages 14-19, July.
• Andreea Barbu, 2011, "Public Sector Marketing: Importance and Characteristics," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, volume 1, issue 2, pages 58-64, September.
• Florin Tudor Ionescu, 2011, "Boston Consulting Group II – A Business Portfolio Analysis Matrix," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, volume 1, issue 2, pages 65-70, September.
• Mihaela Constantinescu, 2011, "The Specifics of the Sport Product and Their Implications within the Marketing Activity," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, volume 1, issue 2, pages 71-76, September.
• Alina Filip, 2011, "Loyalty Programs. Role, Structure and Potential Benefits," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, volume 1, issue 2, pages 88-93, September.
• Laura Daniela TANASE (ROSCA), 2011, "The Degree Of Financial Education At The Romanian People," Journal of Doctoral Research in Economics, The Bucharest University of Economic Studies, volume 3, issue 1, pages 23-37, March.
• Corina SERBAN, 2011, "The Impact Of Recession On Social Marketing Activities : An Analysis Of Non-Profit Organizations Performance In The Context Of A Fluctuating European Economy," Journal of Doctoral Research in Economics, The Bucharest University of Economic Studies, volume 3, issue 3, pages 38-47, September.
• Pouliot, Sebastien, , "The FDA Food Safety and Modernization Act and the Exemption for Small Firms," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania, Agricultural and Applied Economics Association, number 103885, DOI: 10.22004/ag.econ.103885.
• Caldeira, Monica & Sottomayor, Miguel & Souza Monteiro, Diogo M., 2011, "Portuguese Retailers’ Motivations to Adopt Front of Pack Nutrition Labels: A Qualitative Analysis," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania, Agricultural and Applied Economics Association, number 109189, Jul, DOI: 10.22004/ag.econ.109189.
• Banterle, Alessandro & Carraresi, Laura & Cavaliere, Alessia, 2011, "Price Setting in Food SMEs: Which Role for Marketing Capability? An Empirical Analysis in Italy," 2011 International European Forum, February 14-18, 2011, Innsbruck-Igls, Austria, International European Forum on System Dynamics and Innovation in Food Networks, number 122000, Nov, DOI: 10.22004/ag.econ.122000.
• Santucci, Fabio M. & Callieris, Roberta & Debs, Philippe, 2012, "International Fairs in the Modern Food Systems," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, volume 2, issue 4, pages 1-12, April, DOI: 10.22004/ag.econ.144838.
• Palma, Marco A. & Hall, Charles R. & Collart, Alba J., 2011, "Repeat Buying Behavior for Ornamental Plants: A Consumer Profile," Journal of Food Distribution Research, Food Distribution Research Society, volume 42, issue 2, pages 1-11, July, DOI: 10.22004/ag.econ.139421.
• Rousu, Matthew C. & Nonnemaker, James & Farrelly, Matthew, 2011, "Choosing a Cigarette Brand: Determining the Value of Countermarketing Information to Smokers Using Field Auctions," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, volume 43, issue 4, pages 1-14, November, DOI: 10.22004/ag.econ.117944.
• Link, David J. & Almas, Lal K. & Brown, Michael S. & Lawrence, Ty E., 2011, "The Beneficial Impact of Sorting Heavy Cattle at Re-Implant," 2011 Annual Meeting, February 5-8, 2011, Corpus Christi, Texas, Southern Agricultural Economics Association, number 98732, DOI: 10.22004/ag.econ.98732.
• Williams, Brian R. & Stockton, Matthew C., 2011, "Utilizing cow-calf producer information to increase profits in retained ownership of beef cattle," 2011 Annual Meeting, February 5-8, 2011, Corpus Christi, Texas, Southern Agricultural Economics Association, number 98773, DOI: 10.22004/ag.econ.98773.
• Rosa, Manuel & Zamora, Manuela & Salcedo, Maria, 2011, "El sobreprecio del aceite de oliva ecologico frente al del conventional a nivel minorista, como factor explicativo de su escasa cuota de ventas en Espana," Revista Espanola de Estudios Agrosociales y Pesqueros, Ministerio de Medio Ambiente, Rural y Marino (formerly Ministry of Agriculture), issue 229, pages 1-16, DOI: 10.22004/ag.econ.186910.
• Zamora, Manuela & Ruiz, Francisco Jose & Salcedo, Maria, 2011, "Influencia de las variables sociodemograficas en el consumo de alimentos ecologicos en Espana. Analisis con base en el panel de consumo alimentario del MARM," Revista Espanola de Estudios Agrosociales y Pesqueros, Ministerio de Medio Ambiente, Rural y Marino (formerly Ministry of Agriculture), issue 230, pages 1-22, DOI: 10.22004/ag.econ.186939.
• Adriana Manolică & Teodora Cristina Roman & Ioana Grasu, 2011, "Contact – The Client - Organization Synapsis," Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi - Stiinte Economice (1954-2015), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 58, pages 305-313, november.
• Nicoleta Dospinescu, 2011, "The Importance Of Negotiation And Sales Techniques On Insurance Market," Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi - Stiinte Economice (1954-2015), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 58, pages 235-246, november.
• Constantin Sasu, 2011, "A Managerial Perspective On International Marketing Research," Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi - Stiinte Economice (1954-2015), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 2011, pages 137-149, july.
• Lect. Flaviu Meghisan Ph. D & Georgeta-Madalina Meghisan Ph. D, 2011, "Confusing Borders Between Marketing And Reality," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 39, pages 133-136, May.
• Prof. Gheorghe Meghisan Ph. D & Georgeta-Madalina Meghisan Ph. D, 2011, "The Strategy Of The Orange Mobile Telecommunications Provider Towards Its Employees," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 39, pages 137-140, May.
• Adriana Pau Ph. D Student, 2011, "The Role Of The Orientation Towards Innovation Within Organisation," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 39, pages 151-155, May.
• Ion Stancu Ph. D, 2011, "Purchasing Decision On Crisis Conditions," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 39, pages 257-262, May.
• Catalin Mihail BARBU, 2011, "Cultural Adaptation Of Products," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 105-110, May.
• Patricea Elena BERTEA & Ovidiu I. MOISESCU, 2011, "Perceived Risk, Price And Online Travel Agencies: Does Price Always Matter?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 32-42, May.
• Bilal AFSAR & Jawaria Andleeb QURESHI & Asim REHMAN & Rehmat Ullah BANGASH, 2011, "Consumer Panacea Over Internet Usage In Pakistan," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 43-52, May.
• Muhammad Shakil AHMAD & Ehtesham ul MUJEEB & Amir RAJPUT, 2011, "Does Brand Extension Impact Parent Brand: A Case Of Johnson, Uk," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 53-66, May.
• Adebisi SUNDAY & Babatunde BAYODE, 2011, "Strategic Influence Of Promotional Mix On Organisation Sale Turnover In The Face Of Strong Competitors," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 67-76, May.
• Muhammad Shakil AHMAD & Shahid RASHID & Muhammad Tahir MASOOD & Ehtesham UL MUJEEB, 2011, "E-Banking: A Case Study Of Askari Commercial Bank Pakistan," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 243-254, November.
• Liviu CRACIUN & Catalin Mihail BARBU, 2011, "Determining Consumers’ Propensity To Buy Romanian Products," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 255-264, November.
• Shahriar AZIZI & Amir SHARIFFAR, 2011, "Non-Functional Shopping Motives Among Iranian Consumers," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 274-282, November.
• Nicoleta Valentina FLOREA, 2011, "Using Branding To Attract, Recruit, And Retain Talented Staff," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 283-297, November.
• Alex GAVRILESCU, 2011, "Study Of Wines Positioning On The Romanian Market," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 298-302, November.
• Razvan-Andrei CORBOS & Ruxandra Irina POPESCU, 2011, "Museums, Marketing, Tourism And Urban Development. The British Museum – A Successful Model For Romanian Museums," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 303-314, November.
• Erika KULCSÁR & Szende BARTIS, 2011, "Brand Loyalty Of Female Consumers - Study Carried In Sfântu Gheorghe And The Surrounding Areas," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 323-330, November.
• Ubedullah Amjad Ali SHAIKH & Naveed Ur Rehman KHAN, 2011, "Impact Of Service Quality On Customer Satisfaction: Evidences From The Restaurant Industry In Pakistan," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 343-355, November.
• Dan Cristian Dabija, 2011, "Aspects Regarding The Marketing Environment Of Retailers," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 16, pages 63-74, April.
• N.Udaya Bhaskar & B.Raja Shekhar, 2011, "Assessment Of Service Quality In Apparel Retailing-A Study Of Three Select Cities," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 17, pages 83-92, November.
• Alex Gavrilescu, 2011, "Murfatlar Brand Personality," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 17, pages 93-99, November.
• Bertrand, Aurelie & Hafner, Christian, 2011, "On heterogeneous latent class models with applications to the analysis of rating scores," LIDAM Discussion Papers ISBA, Université catholique de Louvain, Institute of Statistics, Biostatistics and Actuarial Sciences (ISBA), number 2011028, Jan.
• S. T. Katircioglu & S. Fethi & D. Unlucan & I. Dalci, 2011, "Bank selection factors in the banking industry: An empirical investigation from potential customers in Northern Cyprus," Acta Oeconomica, Akadémiai Kiadó, Hungary, volume 61, issue 1, pages 77-89, March.
• Zsuzsanna Marjainé Szerényi & Zsóka Ágnes & Széchy Anna, 2011, "Consumer behaviour and lifestyle patterns of Hungarian students with regard to environmental awareness," Society and Economy, Akadémiai Kiadó, Hungary, volume 33, issue 1, pages 89-109, April.
• Andreea Daniela Moraru, 2011, "Development And Diversification Of Services - An Approach At Tourism Services Level In Romania," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 13, pages 1-14.
• Mariana LucreÅ£ia Constantinescu & Andreea Cojoaca (PanagoreÅ£), 2011, "A P.E.S.T. Analyse Of The Marketing Environment Of The Romanian Sme Sector During The Last Financial Crisis Years," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 13, pages 1-44.
• Andreea Muntean & Filimon StremÅ£an, 2011, "Research Regarding The Satisfaction Of Bank Services Consumers At Cec Bank S.A.," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 13, pages 1-47.
• Carmen Adina PaÅŸtiu, 2011, "Analysis And Understanding Of Key Marketing Concepts Marketing Activities Organized Within The Footwear Industry Companies," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 13, pages 1-48.
• Calin Veghes & Diana Dugulan & Ioana Cecilia Popescu, 2011, "The Marketing Of The Local Communities As A Tool For Supporting Their Sustainable Development," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 13, pages 1-49.
• Nazmi Kozak & Deniz Karagoz Yuncu, 2011, "Conference Preference Criteria Of Faculty Members," Anadolu University Journal of Social Sciences, Anadolu University, volume 11, issue 2, pages 19-32, May.
• Erkan Ozdemir & Serkan Kilic, 2011, "2008 Global Economic Crisis And The Construction Sector: A Field Research From Marketing Perspective," Anadolu University Journal of Social Sciences, Anadolu University, volume 11, issue 2, pages 43-68, May.
• Resul Usta, 2011, "Strategic Orientations Enriching The Effect Of Market Orientation On Company Performance: Literature-Based Holistic Model Proposal," Anadolu University Journal of Social Sciences, Anadolu University, volume 11, issue 3, pages 65-84, September.
• Marko Paliaga & Željko Strunje, 2011, "The Role Of Urban Marketing In Attracting Foreign Direct Investment In Croatian Cities," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 20, issue 1, pages 41-58, june.
• Simona Haidau, 2011, "Preliminary aspects of a qualitative research projection," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 16-17.
• Ioana Olariu, 2011, "Integration of mathematical models in marketing theory and practice," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 16-17.
• Ioana Olariu, 2011, "Implications of the main mathematical methods on marketing decision making process," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 16-17.
• Laura Timiras, 2011, "Specific elements of communication on agri-food products resulting from EU legislation," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 16-17.
• Radka Ileva, 2011, "Strategic Marketing Management: Status and Development of the Contemporary Bulgarian Companies," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 146-185.
• Helm, Roland & Moeller, Michael, 2011, "The motivation structure of electronic word-of-mouth: Effects of personality on the generation of online articulations," University of Regensburg Working Papers in Business, Economics and Management Information Systems, University of Regensburg, Department of Economics, number 457, Jun.
• Helm, Roland & Hegenbart, Thomas, 2011, "Costumer reactions to real out-of-stocks," University of Regensburg Working Papers in Business, Economics and Management Information Systems, University of Regensburg, Department of Economics, number 458, Jun.
• Cristina Fleseriu, 2011, "The Comparative Analysis Regarding The Services Offered By The International Hotel Chains From Romania," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Joern Meissner & Arne Strauss & Kalyan Talluri, 2015, "An Enhanced Concave Program Relaxation for Choice Network Revenue Management," Working Papers, Barcelona School of Economics, number 534, Sep.
• Ofer H. Azar, 2011, "Does Relative Thinking Exist In Real‐World Situations? A Field Experiment With Bagels And Cream Cheese," Economic Inquiry, Western Economic Association International, volume 49, issue 2, pages 564-572, April.
• Bruhn, Manfred & Mayer-Vorfelder, Matthias, 2011, "Kundenerfahrung als Forschungsgegenstand im Marketing - Konzeptionalisierung, Operationalisierung und empirische Befunde," Working papers, Faculty of Business and Economics - University of Basel, number 2011/01.
• Georges Giraud & Cléo Tebby & Corinne Amblard, 2011, "Measurement of consumers wine related knowledge," INRA UMR CESAER Working Papers, INRA UMR CESAER, Centre d'’Economie et Sociologie appliquées à l'’Agriculture et aux Espaces Ruraux, number 2011/3, Mar.
• Andrés Machado Quevedo & Andrés Ramírez Hassan, 2011, "Venta cruzada en los fondos de pensiones colombianos: una aproximación mediante análisis de supervivencia," Documentos de Trabajo de Valor Público, Universidad EAFIT, number 10611, Mar.
• José Roberto Concha Velásquez & Andrea Bersh Arias & Diana Marcela García Tamayo, 2011, "Caso De Estudio: Índice Elcano: Oportunidades Y Riesgos Estratégicos Para La Economía Colombiana," Estudios Gerenciales, Universidad Icesi.
• Merlin Patricia Grueso Hinestroza & Jorge Hernán Gómez Cardona & Leonardo Garay Quintero, 2011, "Redes Empresariales E Innovación: El Caso De Una Red Del Sector Cosmético En Bogotá (Colombia)," Estudios Gerenciales, Universidad Icesi.
• Alejandro Alvarado Herrera & Enrique Bigné Alcaniz & Rafael Currás Pérez, 2011, "Perspectivas Teóricas Usadas Para El Estudio De La Responsabilidad Social Empresarial: Una Clasificación En Base A Su Racionalidad," Estudios Gerenciales, Universidad Icesi.
• Mauricio Losada Otálora & Augusto Rodr�guez Orejuela & Miguel Hern�ndez Espallardo, 2011, "Propuesta metodológica para medir la calidad del servicio de consulta externa en medicina general," Estudios Gerenciales, Universidad Icesi.
• Estela Fernández Sabiote & Mar�a Elena Delgado Ballester, 2011, "Marcas de experiencia: Marcando la diferencia," Estudios Gerenciales, Universidad Icesi.
• Sonia Yajqueline Mateus Riveros & Edison Jair Duque Oliva, 2011, "Medición de la orientación al mercado de las empresas del sector artesanal en Boyacá y su incidencia en los resultados empresariales," Apuntes del Cenes, Universidad Pedagógica y Tecnológica de Colombia.
• John Trujillo Trujillo & Nelson �lvarez Mar�n, 2011, "Intercambio y mercado en el pensamiento crítico de Pierre Bourdieu," Apuntes del Cenes, Universidad Pedagógica y Tecnológica de Colombia.
• John Trujillo Trujillo & Nelson �lvarez Mar�n, 2011, "Intercambio y mercado en el pensamiento de max weber," Revista Semestre Económico, Universidad de Medellín.
• Claudia Gómez Ramírez, 2011, "Conceptos estratégicos para agencias de relaciones públicas en Colombia," Revista Criterio Libre, Universidad Libre - Sede Principal.
• Martha Aurora Escamilla Santamaría & Edison Jair Duque Oliva, 2011, "Revisión conceptual de la lealtad en servicios hoteleros," Revista Criterio Libre, Universidad Libre - Sede Principal.
• Luisa J. Garcia, 2011, "Evaluación de impacto aplicada a un proyecto de mercadeo social," Revista Finanzas y Politica Economica, Universidad Católica de Colombia, volume 3, issue 1, pages 39-58.
• Jaime Baby Moreno & Juan Gonzalo Londo�o Jaramillo & Lux Stella Cabrera Viveros & Hern�n Lozano, 2011, "Generadores de valor para clientes de productos industriales. Caso: laminado doblecapa de polipropileno biorientado (PPBO) metalizado, para empaque de alimentos," Revista Ad-Minister, Universidad EAFIT.
• Didier Rubén Córdoba Lozada & Julián Eduardo Bucheli Sandoval, 2011, "Estado del arte en el uso de herramientas tradicionales de marketing en las empresas de los sectores comercial y de servicios de la ciudad de Popayán, Cauca," Revista Tendencias, Universidad de Narino, volume 12, issue 2, pages 254-271.
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