Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2025

• Xiao Ling & Sourav Ray & Daniel Levy, 2025, "Retail Price Ripples," Working Papers, HAL, number hal-05392677, Dec, DOI: 10.13140/RG.2.2.24328.07686.
• Tomomichi Amano & Jorge Tamayo, 2025, "New Product Diffusion Within Retailers: The Effect of Managerial Quality on Rollout," Harvard Business School Working Papers, Harvard Business School, number 25-041, Mar, revised Jul 2025.
• Udgam Mishra & Rimple Manchanda, 2025, "The Mediating Role of Risk Perception and Price Consciousness on the Trust and Purchase Intention of Organic Food," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 76, issue 4, pages 271-287, DOI: 10.32910/ep.76.4.2.
• Kursan Milanković & D. Garbin Praničević, 2025, "Istraživanje zlouporabe online politika i kupovine kroz teoriju psihološke reaktancije," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 76, issue 5, pages 341-355, DOI: 10.32910/ep.76.5.1.
• Saranda Kajtazi & Nail Reshidi & Granit Baca, 2025, "The Impact of Brand Image and Customer Satisfaction on Brand Loyalty in Kosovo’s Telecommunication Sector," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 76, issue 5, pages 404-415, DOI: 10.32910/ep.76.5.5.
• Hermansson, Cecilia & Eriksson, Kent & Segerlind, Carin, 2025, "Exploring nonlinear relationships between individual-level bank customer satisfaction and revenue," Working Paper Series, Royal Institute of Technology, Department of Real Estate and Construction Management & Banking and Finance, number 25/1, Jan, revised 28 Oct 2025.
• CHAU, Nguyen P.B. & UNO, Mai & FUKUKAWA, Kyoko & ZHAO, Yaxin & ROKUSHIMA, Shunta, 2025, "Beyond Positivism : Investigating Paradigm Diversity in Marketing Studies," Hitotsubashi Journal of commerce and management, Hitotsubashi University, volume 59, issue 1, pages 1-18, October.
• TALPEANU, Andra Elena & EDU, Tudor, 2025, "Marketing positioning for medical optics – S.C. Dayane GT Impex S.R.L.: Part III, Description of the Company," Holistic Marketing Management Journal, Holistic Marketing Management, volume 15, issue 1, pages 08-18, February.
• PURCAREA, Ioan Matei, 2025, "The AI-Augmented Marketers’ Advancement and the Best Way to Address B2C and B2B Marketers’ Skill Gaps," Holistic Marketing Management Journal, Holistic Marketing Management, volume 15, issue 1, pages 19-25, February.
• TALPEANU, Andra Elena & EDU, Tudor, 2025, "Marketing positioning for medical optics – Dayane GT Impex S.R.L.: Part IV, Analytical presentation of the research approach," Holistic Marketing Management Journal, Holistic Marketing Management, volume 15, issue 2, pages 08-18, May.
• PURCAREA, Ioan Matei, 2025, "AI Digital Marketing Department and ABM, ABX, and Account-Driven GTM Strategies," Holistic Marketing Management Journal, Holistic Marketing Management, volume 15, issue 2, pages 19-25, May.
• TALPEANU, Andra Elena & EDU, Tudor, 2025, "Marketing positioning for medical optics – Dayane GT Impex S.R.L.: Part IV, Analytical presentation of the research approach," Holistic Marketing Management Journal, Holistic Marketing Management, volume 15, issue 3, pages 08-15, August.
• PURCAREA, Ioan Matei, 2025, "Getting Marketing in Perspective of Agentic Society," Holistic Marketing Management Journal, Holistic Marketing Management, volume 15, issue 3, pages 16-25, August.
• NEGRICEA, Costel & PURCAREA, Ioan Matei, 2025, "Enhancing Consumer Phygital Experience at the Confluence between E-Commerce and E2E Digital Supply Chain Transformation," Holistic Marketing Management Journal, Holistic Marketing Management, volume 15, issue 4, pages 08-24, December.
• TUDORACHE, Raluca Maria & BUDACIA, Andreea Elisabeta, 2025, "Brand Communication on Social Media. Particularities in the Quick-Service Restaurants Industry," Holistic Marketing Management Journal, Holistic Marketing Management, volume 15, issue 4, pages 25-35, December.
• TALPEANU, Andra Elena & EDU, Tudor, 2025, "Marketing positioning for medical optics – Dayane GT Impex S.R.L.: Part VI, Conclusions and proposals," Holistic Marketing Management Journal, Holistic Marketing Management, volume 15, issue 4, pages 36-40, December.
• Serhii Sviatenko, 2025, "The Influence of State Monetary Policy on the Effectiveness of Marketing Forecasting of Enterprise Development," Oblik i finansi, Institute of Accounting and Finance, issue 2, pages 89-94, June, DOI: 10.33146/2307-9878-2025-2(108)-89-9.
• Shaik Khadar BASHA, 2025, "Examining the way in which farmers’ attitude mediates the association between farmers’ knowledge and adoption of agri-inputs to choose drought areas in Prakasam District," Agricultural Economics and Rural Development, Institute of Agricultural Economics, volume 22, issue 2, pages 269-278.
• Mia Sari & Indra Indra & Ririn Riani, 2025, "Exploring Customer Loyalty Drivers In Indonesian Islamic Bank After Cybersecurity Breaches Using Sem Approach," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, volume 11, issue 4, pages 893-920, December, DOI: https://doi.org/10.21098/jimf.v11i4.
• Koji Takahashi & Joon Suk Park, 2025, "Generative AI for Surveys on Payment Apps: AIs' View on Privacy and Technology," IMES Discussion Paper Series, Institute for Monetary and Economic Studies, Bank of Japan, number 25-E-13, Sep.
• VIJAYAKUMAR Anandhu & DAVIDOVA Jelena, 2025, "Factors Influencing Human-Centric Innovation Hubs for Effective Digital Marketing of Eco-Friendly Products," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 01, March.
• KOSTAKIS Ioannis & BRIANA Maria, 2025, "Digital Fitness and Sustainable Consumption: Understanding Consumer Motivations and Barriers," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 02, June.
• Sergey Turlo & Matteo Fina & Johannes Kasinger & Arash Laghaie & Thomas Otter, 2025, "Discrete choice in marketing through the lens of rational inattention," Quantitative Marketing and Economics (QME), Springer, volume 23, issue 1, pages 45-104, March, DOI: 10.1007/s11129-025-09292-9.
• Katherine Meckel & Bradley T. Shapiro, 2025, "Depression and grocery shopping behavior," Quantitative Marketing and Economics (QME), Springer, volume 23, issue 2, pages 291-317, June, DOI: 10.1007/s11129-024-09290-3.
• Nicolas Padilla & Eva Ascarza & Oded Netzer, 2025, "The customer journey as a source of information," Quantitative Marketing and Economics (QME), Springer, volume 23, issue 3, pages 379-418, September, DOI: 10.1007/s11129-024-09287-y.
• Yong Cai & Qiang Liu & Yunlong Wang & Fan Zhang, 2025, "Predicting rare events in markets with relational data," Quantitative Marketing and Economics (QME), Springer, volume 23, issue 4, pages 545-588, December, DOI: 10.1007/s11129-025-09302-w.
• Masahiro Honda, 2025, "A Systematic Review of Shrinkflation in Retail Markets," Keio-IES Discussion Paper Series, Institute for Economics Studies, Keio University, number DP2025-007, Apr.
• Rin Tsujikawa & Ryoya Nakano & Takahiro Hoshino, 2025, "Coupon Redemption, Churn, and Customer Lifetime Value for a Newly-Launched Noncontractual Product: Evidence from a Large-Scale Field Experiment in Supermarkets," Keio-IES Discussion Paper Series, Institute for Economics Studies, Keio University, number DP2025-025, Nov.
• Sipos, Norbert & Lukovszki, Lívia & Rideg, András & Al Najjar, Ayman Sadik, 2025, "A marketinginnováció erőforrás-alapú megközelítése a kkv-k körében
  [A resource-based approach to marketing innovation among micro, small and medium-sized enterprises]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), volume 0, issue 9, pages 1001-1031, DOI: 10.18414/KSZ.2025.0.1001.
• Anastasia Litina & Georgios Mavropoulos & Skerdilajda Zanaj, 2025, "Leading Ladies, Lagging Ratings? Gender Bias in Evaluations of Movies," DEM Discussion Paper Series, Department of Economics at the University of Luxembourg, number 25-12.
• Laura Daniela Bohorquez Camacho & Marcel Lichters & Pedro J. Amor, 2025, "Automated emotion recognition in marketing research: A systematic literature review of current image and video-based methods," FEMM Working Papers, Otto-von-Guericke University Magdeburg, Faculty of Economics and Management, number 25002.
• Julian Hoesen, 2025, "Influence of Product Price on Consumer Perceptions of the Authenticity of Sustainability Labels," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 11, issue 1, pages 5-22, DOI: 10.11118/ejobsat.2025.001.
• Jana Brenkusová Pavelková & Jana Turčínková & Jakub Šácha, 2025, "Social Networks and Conspicuous Food Consumption: A Comparative Study Among Generations Z, X, and Y in the Czech Republic," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 11, issue 1, pages 85-98, DOI: 10.11118/ejobsat.2025.004.
• Hana Urbánková & Jana Stávková, 2025, "The Context of Sustainability and Generational Differences in Consumer Behaviour," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 11, issue 2, pages 206-219, DOI: 10.11118/ejobsat.2025.009.
• Grzegorz Wesołowski & Grzegorz Zasuwa, 2025, "Do loyal consumers remain indifferent to alleged bank irresponsibility? Consumer loyalty in the context of moral emotions and boycott intentions," Bank i Kredyt, Narodowy Bank Polski, volume 56, issue 4, pages 413-434.
• Ashvin Gandhi & Brett Hollenbeck & Zhijian Li, 2025, "Misinformation and Mistrust: The Equilibrium Effects of Fake Reviews on Amazon.com," NBER Working Papers, National Bureau of Economic Research, Inc, number 34161, Aug.
• Savica Dimitrieska, 2025, "Guerrilla Marketing For Small Businesses," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 13, issue 2, pages 91-104, DOI: 10.37708/ep.swu.v13i2.5.
• Vladimir Zhechev & Maria-Yoana Gercheva, 2025, "The Viral Effect on Brand Image in Fashion TikTok," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 31-49, March.
• Ognyan Ognyanov, 2025, "Specificity of the Marketing Mix of Economic Higher Educational Institutions in Bulgaria," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 85-95, September.
• Elena Rosberg, 2025, "Cultural Diplomacy in The Era of Global Communications: The Case of Eurovision," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 183-212, December.
• Irena Emilova, 2025, "Practices and Transformations in Luxury Hospitality (An Analysis of Successful Sustainable Practices and Innovation Integration Models)," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 73-93, December.
• Violena Nencheva & Mauricio González, 2025, "The Role of Green Marketing in Promoting Sustainable Consumption: Evidence from Costa Rica," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 5, pages 47-58, December.
• Anghel Tudorel COZMA & Smaranda Adina COSMA & Marius BOTA, 2025, "Determinants Of Customer Loyalty In The Romanian Fuel Retail Market: An Extended Empirical Analysis," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 34, issue 2, pages 165-175, December.
• Dinu Vlad SASU & Adela Laura POPA & Oana-Maria SECARĂ & Simona Aurelia BODOG & Remus Dorel ROȘCA, 2025, "Exploratory Study On The Sincerity Of Young Voters’ Intentions In Political Marketing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 34, issue 2, pages 474-482, December.
• Oana-Maria SECARĂ & Dinu Vlad SASU & Teodora Mihaela TARCZA, 2025, "Empirical Study On The Consumer Preferences And Buying Behavior In The Cosmetics Industry Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 34, issue 2, pages 483-496, December.
• Amelina MESEȘAN & Teodora TARCZA, 2025, "The Adoption Of Mobile Outfit Recommendation Apps: A Preliminary Study On Young Users," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 34, issue 2, pages 497-505, December.
• Sita Dewi Kusumaningrum, 2025, "Heuristics And Emotions In Tourist Destination Selection: A Review And Research Directions," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, volume 10, issue 1, pages 66-82, March, DOI: http://doi.org/10.47535/1991ojbe206.
• Anis Benabed, 2025, "Deciphering the Applicability of Marketing for Companies’ Ownership and Business Internationalization as Key for Market Leadership," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 10-18, August.
• Gabriel Dinu & Loredana Dinu, 2025, "Voting Decision and the Influences on Voter Behavior," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 331-340, August.
• Loredana Dinu & Gabriel Dinu, 2025, "The Influence of the Anchoring Effect on Buying Behavior in E-commerce," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 341-351, August.
• Nicoleta Andreea Neacsu & Anca Popescu, 2025, "The Effects of Marketing Strategies on Parents’ Buying Behavior. Case Study: Baby Food Market," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 398-407, August.
• Anca Popescu & Nicoleta Andreea Neacsu, 2025, "Beauty Influencers on Social Media: How They Shape Consumer Emotions And Brand Loyalty in the Cosmetics Industry," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 414-422, August.
• Esther Manzano Rivero & à ngel Francisco Villarejo-Ramos, 2025, "e-WOM como instrumento de comunicación online en el sector de la restauración. Un análisis comparado mediante los comentarios de TripAdvisor," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2504, Jun, revised Jun 2025.
• Pedro Cuesta-Valiño & Sergey Kazakov & Patricia Durán-à lamo & Pablo Gutiérrez-Rodríguez, 2025, "El impacto de los agentes de IA en las decisiones de compra, la satisfacción y la felicidad del consumidor," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2505, Jul, revised Jul 2025.
• Wisnu Yuwono & Selviana Dwi Fitriyanti & Ferdinand Nainggolan, 2025, "El impacto de la innovación en marketing digital y la orientación estratégica en el rendimiento de las empresas: Mediación por la capacidad de marketing y moderación por la gestión del riesgo
  [The Impact of Digital Marketing Innovation and Strateg," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, volume 39, pages 1-19, June, DOI: https://doi.org/10.46661/rev.metodo.
• Lilianne Isabel Pavón Cuéllar, 2025, "Fomentando la inclusión financiera global mediante mejoras integradas en la alfabetización financiera y tecnológica. Un análisis de datos de panel
  [Promoting global financial inclusion through integrated financial and technological literacy improv," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, volume 39, pages 1-23, June, DOI: https://doi.org/10.46661/rev.metodo.
• Nimet Uray & Füsun Ülengin & Burc Ulengin & Hidayet Beyhan & Kubra Sirkeci & Gizem Kaya Aydın, 2025, "Economic contractions and effectiveness of marketing activities: a case from the automotive industry," Journal of Marketing Analytics, Palgrave Macmillan, volume 13, issue 4, pages 1177-1194, December, DOI: 10.1057/s41270-024-00314-1.
• Daniel Beverungen & Jens Pöppelbuss & Simon Hemmrich & Taskeen Iqbal, 2025, "Service Through Communication: Conceptualizing Service Systems with Luhmann’s Systems Theory," Working Papers Dissertations, Paderborn University, Faculty of Business Administration and Economics, number 150, Jul.
• Nguyen, Tan Phat & Huynh, Cong Minh, 2025, "Customer Satisfaction in Home Delivery Service in Vietnam: The Impact of Service Quality, Perceived Value, and the Mediating Role of Trust," MPRA Paper, University Library of Munich, Germany, number 123201, Jan.
• Adesina, Toheeb, 2025, "AI Agents in the Advertising Industry," MPRA Paper, University Library of Munich, Germany, number 123413, Jan.
• Ozili, Peterson K, 2025, "Digital markets: formative components, regulation, challenges and insights from the EU Digital Markets Act," MPRA Paper, University Library of Munich, Germany, number 123813.
• Tran, Thi Phuong Linh & Huynh, Cong Minh, 2025, "The Nexus between Post-Purchase Service Experiences in Online Shopping, Customer Satisfaction, and Customer Retention: An Evidence from Binh Duong Province of Vietnam," MPRA Paper, University Library of Munich, Germany, number 124078, Mar.
• Levy, Daniel & Chen, Haipeng (Allan) & Ray, Sourav & Charette, Elliot & Ling, Xiao & Zhao, Weihong & Bergen, Mark & Snir, Avichai, 2025, "Asymmetric Price Adjustment over the Business Cycle," MPRA Paper, University Library of Munich, Germany, number 124999, Jun.
• Levy, Daniel & Chen, Haipeng (Allan) & Ray, Sourav & Charette, Elliot & Ling, Xiao & Zhao, Weihong & Bergen, Mark & Snir, Avichai, 2025, "Asymmetric Price Adjustment over the Business Cycle," MPRA Paper, University Library of Munich, Germany, number 125129, Jun.
• Serrano-Arcos, M. Mar & Sánchez-Fernández, Raquel & Pérez-Mesa, Juan Carlos, 2025, "Understanding anti-consumption and consumer reluctance toward foreign agri-food products: country of origin and perceived value in times of image crisis," MPRA Paper, University Library of Munich, Germany, number 126728, Feb, revised 18 May 2025.
• Armstrong, Mark & Vickers, John, 2025, "Multibrand price dispersion," MPRA Paper, University Library of Munich, Germany, number 127017, Nov.
• Ling, Xiao & Ray, Sourav & Levy, Daniel, 2025, "Retail Price Ripples," MPRA Paper, University Library of Munich, Germany, number 127108, Dec.
• Kalakota, Neha & Sikes, Margaret & Baguma, Nissi & Suman, Swati & Maheshwari, Shalya, 2025, "An Analysis of Gender-based Pricing: Personal Care Products on Amazon India," MPRA Paper, University Library of Munich, Germany, number 127208, Oct.
• Gammoudi, Khouloud & Saied Benrached, Kaouther, 2025, "Les facteurs explicatifs de l’achat de vêtements et d’accessoires de seconde main sur les plateformes en ligne
  [Factors influencing the online purchase of second-hand clothing and accessories on digital platforms]," MPRA Paper, University Library of Munich, Germany, number 127419, revised 2025.
• Gammoudi, Khouloud & Saied Benrached, Kaouther, 2025, "Les facteurs explicatifs de l’achat de vêtements et d’accessoires de seconde main sur les plateformes en ligne
  [Factors influencing the online purchase of second-hand clothing and accessories on digital platforms]," MPRA Paper, University Library of Munich, Germany, number 127424, Dec.
• Tran The, Tuan & Bui Van, Vien & Do Thi, Tho, 2025, "The impact of social responsibility on the competitive advantage of small and medium-sized enterprises in Hanoi, Vietnam," MPRA Paper, University Library of Munich, Germany, number 127538, Feb.
• Paulo Botelho Pires & Fabiana Oliveira de Sousa & José Duarte Santos, 2025, "Identifying Positioning Axes for Building Brand Equity in Cork Fashion Products," Central European Business Review, Prague University of Economics and Business, volume 2025, issue 1, pages 19-55, DOI: 10.18267/j.cebr.374.
• Esra Türk & Ünsalan Mustafa, 2025, "Investigating Effects of Infodemic on Store Visit Intention," Central European Business Review, Prague University of Economics and Business, volume 2025, issue 3, pages 21-44, DOI: 10.18267/j.cebr.386.
• Aleksy Kwilinski & Oleksii Lyulyov & Tetyana Pimonenko, 2025, "Population Literacy and ICT Skills: Drivers of Net Migration Growth," Central European Business Review, Prague University of Economics and Business, volume 2025, issue 3, pages 45-63, DOI: 10.18267/j.cebr.388.
• Michal Stoklasa & Michal Halaška, 2025, "Understanding Consumers and Their Preferences Purchasing Food with Product Quality Labels: Insights from the Czech Market," Central European Business Review, Prague University of Economics and Business, volume 2025, issue 3, pages 87-102, DOI: 10.18267/j.cebr.390.
• Fatih Koç & Bekir Özkan & Merve Gaga & İbrahim Halil Efendioğlu & Tamer Baran, 2025, "Chasing Discounts, Facing Regret: How FoMO Shapes Consumers' Online Shopping Behavior?," Prague Economic Papers, Prague University of Economics and Business, volume 2025, issue 3, pages 347-377, DOI: 10.18267/j.pep.895.
• Indah Mailani & Viniyati Maftuchach & Lela Nurlaela Wati, 2025, "The influence of discounts, live online shopping on TikTok on purchasing decisions through product quality: Case study of @Camille Beauty skincare products in DKI Jakarta Province," Journal of Economics and Business Letters, Privietlab Research Center, volume 5, issue 3, pages 14-29, June, DOI: 10.55942/jebl.v5i3.481.
• Kurniawati Mulyanti & Aris Setyanto Nugroho & Darmansyah, 2025, "A systematic literature review of online religious leaders, digital advertising, management performance, and consumer decisions in Islamic Banking," Journal of Economics and Business Letters, Privietlab Research Center, volume 5, issue 2, pages 1-11, April, DOI: 10.55942/jebl.v5i2.505.
• M. Hijri Ilham & Abdul Rochman & Viniyati Maftuchach, 2025, "Examining the role of product quality in enhancing brand trust and purchase decisions: Evidence from smartphone users in Central Jakarta," Journal of Economics and Business Letters, Privietlab Research Center, volume 5, issue 2, pages 12-26, April, DOI: 10.55942/jebl.v5i2.546.
• Bella Amalia & Anggun Nadia Fatimah & Menati Fajar Rizki & Wina Puspita Sari & Qoryna Noer Seyma El Farabi, 2025, "Startup strategies in building brand awareness Roland Barthes semiotic analysis of Korean drama Start-Up," Priviet Social Sciences Journal, Privietlab Research Center, volume 5, issue 5, pages 1-19, May, DOI: 10.55942/pssj.v5i5.379.
• Nanda Rahayu & Leonard Adrie Manafe & Dodit Cahyo Nugroho, 2025, "Improving member loyalty through service quality a case study of Citra Abadi Savings and Loan Cooperative," Priviet Social Sciences Journal, Privietlab Research Center, volume 5, issue 5, pages 71-78, May, DOI: 10.55942/pssj.v5i5.433.
• Mochamad Salva Putra Effendi & Leonard Adrie Manafe & Dodit Cahyo Nugroho, 2025, "An analysis of digital marketing and price sensitivity in driving sales a case study of Ultra Glue," Priviet Social Sciences Journal, Privietlab Research Center, volume 5, issue 4, pages 52-63, April, DOI: 10.55942/pssj.v5i4.438.
• TANASE, George Cosmin, 2025, "Augmenting Human Resource Management with Artificial Intelligence: From Sustainability to Neuroscience Insights," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 16, issue 1, pages 31-38, March.
• PURCAREA, Ioan Matei, 2025, "CMOs’ Opportunities’ Assessment Within the Rise of Phygital Marketing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 16, issue 1, pages 39-44, March.
• TANASE, George Cosmin, 2025, "Retail Surveillance: From Consumers’ Interaction to the Process of Data Extraction In-store and Online," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 16, issue 3, pages 30-36, September.
• PURCAREA, Ioan Matei, 2025, "Chief Marketing Officers’ Challenges Within Rising AI Usage for Knowledge Management and Human-Technology Synergies’ Emergence," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 16, issue 3, pages 37-44, September.
• TANASE, George Cosmin, 2025, "The Dynamics of Retail Growth Through the Synergy of Customer-Centric Technology, Customer Accountability and Organisational Culture," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 16, issue 4, pages 27-33, December.
• PURCAREA, Ioan Matei, 2025, "Marketing Operations, AI Orchestration, and Agentic Marketing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 16, issue 4, pages 34-41, December.
• Federico Ganz & Gonzalo Varela & Kiyoshi Taniguchi, 2025, "Estimating Asian Economies’ Missing Exports," ADB Economics Working Paper Series, Asian Development Bank, number 784, Jun.
• V. Kumar & Ashutosh Dixit & Priyanka Sharma & Sudipendra Nath Roy, 2025, "Implementing Responsible Artificial Intelligence in Marketing," American Business Review, Pompea College of Business, University of New Haven, volume 28, issue 2, pages 319-342, November, DOI: 10.37625/abr.28.2.319-342.
• Sıla AVGAN & Erkan ÖZDEMİR, 2025, "The Effect of Aviation Industry’s Service Quality on Passenger Satisfaction and WOM Communication during the COVID-19 Pandemic," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 16, issue 3, pages 315-338, July, DOI: 10.20409/berj.2025.470.
• Mehmet Akdeniz & Erdem Akkan, 2025, "Marka Tutumu Araştırmaları Üzerine Bibliyometrik Bir Analiz
  [A Bibliometric Analysis of Brand Attitude Research]," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 16, issue 3, pages 359-377, July, DOI: 10.20409/berj.2025.472.
• İbrahim Atilla Karataş, 2025, "Purchase Intention for Packaged and Unpackaged Products: Contamination and High Price Effects," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 16, issue 4, pages 493-512, October, DOI: 10.20409/berj.2025.478.
• Arzu Tuygun Toklu, 2025, "The Impact of Event Marketing on Cities with Tourism Destination Potential: A Research on City Residents (Etkinlik Pazarlamasının Turizm Destinasyonu Potansiyeli Olan Şehirlere Etkisi: Şehir Sakinleri," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 16, issue 2, pages 227-242, April.
• Egi Afriansyah Fauzi & Edy Suroso, 2025, "Pengaruh Costumer Experince Management dan Harga terhadap Loyalitas Konsumen Briana Bakery Tasikmalaya," Jurnal Bisnis Mahasiswa, Aksara Indo Rajawali, volume 5, issue 1, pages 26-37.
• Beatriz Sanches Cartas & Manuela Guerreiro & Ana Paula Barreira, 2025, "The Wedding at the Hotel: Venue Choice, Servicescape and Customer Experience as Shared on TripAdvisor," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 13, issue 2, pages 87-104.
• Mihalj Bakator & Marija Vukoja & Dino Manestar, 2025, "Achieving Competitiveness With Marketing 5.0 In New Business Conditions," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 16, issue 1, pages 82-92, June.
• Ghozlan TELILANI & Djamel BOUTELDJA, 2025, "The Impact of Digital Marketing Tools on the E-Reputation of Startups in Algeria," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 10, issue 1, pages 165-179, February.
• Assia BRAHIMI & Djamila KADRI, 2025, "The Impact of Electronic Advertising on Consumer Purchasing Behaviour in Algeria," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 10, issue 1, pages 189-204, February.
• Souhil GUEMMAZ, 2025, "Financing of Businesses and Households in Algeria: The Management of Institution-Customer Relationship," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 10, issue 1, pages 205-220, February.
• Ines BENATIA & Nabila ABID, 2025, "The Determinants of Organisations’ Performance in the Algerian Mobile Telecommunications Market," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 10, issue 1, pages 272-286, February.
• Hakima SOUKI & Sabrina BOUKELLAL & Mohand CHITI, 2025, "Marketing and Innovation Process in Agri-Food Companies: Analysis via the Stage-Gate Model," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 10, issue 2, pages 306-323, June.
• Paul MUKUCHA & Divaries Cosmas JARAVAZA & Philip DANGAISO & Forbes MAKUDZA, 2025, "The Role of Gender Matching in Personal Selling of Embarrassing Products: An Empirical Study in Zimbabwean Fashion Boutiques," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 10, issue 2, pages 431-447, June.
• Radojko LUKIC, 2025, "Application of Fuzzy SIWEC and Rough MABAC Methods in the Evaluation of Trade Performance Dynamics in Serbia," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 10, issue 2, pages 448-456, June.
• Harish Kumar & Madhushree Nanda Agarwal, 2025, "Filtering the reality: Exploring the dark and bright sides of augmented reality–based filters on social media," Australian Journal of Management, Australian School of Business, volume 50, issue 1, pages 152-172, February, DOI: 10.1177/03128962231199356.
• Ritu Srivastava & Parul Gupta & Harish Kumar & Nikhita Tuli, 2025, "Digital customer engagement: A systematic literature review and research agenda," Australian Journal of Management, Australian School of Business, volume 50, issue 1, pages 220-245, February, DOI: 10.1177/03128962231177096.
• Anupama Ambika & Hyunju Shin & Varsha Jain, 2025, "Immersive technologies and consumer behavior: A systematic review of two decades of research," Australian Journal of Management, Australian School of Business, volume 50, issue 1, pages 55-79, February, DOI: 10.1177/03128962231181429.
• Vu Hiep Hoang & Quoc Dung Ngo, 2025, "Embracing the Digital Frontier: Unveiling the Moderating Role of Personal Innovativeness on University Choice Decisions in Vietnam," SAGE Open, , volume 15, issue 1, pages 21582440251, March, DOI: 10.1177/21582440251329600.
• Jinho Jung & Laura Barrett & Nicole Olynk Widmar & Mario Ortez, 2025, "Public Perceptions of Universities as Public Entities During the COVID-19 Pandemic Era," SAGE Open, , volume 15, issue 3, pages 21582440251, September, DOI: 10.1177/21582440251379923.
• Vila Vázquez, Guadalupe & Bande, Belén & Faraz Naim, Mohammad, 2025, "Generation Z and Green Hospitality: Insights into Eco-Conscious Decision-Making," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., volume 34, issue 2, pages 1-18, DOI: 10.15304/rge.34.2.10591.
• Datta Sriramaneni, Suman & Varaha Devi Prasad Kotni, Venkata & Naga Phani Veerabhadra Babu, Garikiparthi & Sriramneni, Chudamani, 2025, "Green Purchase Intention: Understanding the Role of Environmental Beliefs, Health Consciousness and Perceived Behavioural Control," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., volume 34, issue 2, pages 1-23, DOI: 10.15304/rge.34.2.10587.
• Berrío-Meneses, Carlos Mario & Sanguino-García, Vanesa & Isaza-à lvarez, Jimena, 2025, "Artificial intelligence, data analytics and big data in marketing and customer and consumer segmentations. Systematic literature review," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., volume 34, issue 3, pages 1-23, DOI: 10.15304/rge.34.3.10108.
• Teona Tavdishvili & Ekaterine Maglakelidze, 2025, "Word of Mouth and influencer marketing in Georgian companies," International Journal of Business and Management, International Institute of Social and Economic Sciences, volume 12, issue 2, pages 59-69, October.
• Elnur Nabivi, 2025, "Beyond Green Claims: How Different Content and Visual Media Shape Sustainability Communication on Social Media Platforms," European Management Studies, University of Warsaw, Faculty of Management, volume 23, issue 108, pages 27-55, DOI: 10.7172/2956-7602.108.2.
• Marija Ocokoljic, 2025, "What You See Is Not What You Get: Food Advertising Amidst the Global Overweight and Obesity Pandemic," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 20, pages 19-33, DOI: 10.7172/2449-6634.jmcbem.2025.1.2.
• Aicha Zemmouri & Salma Choufari, 2025, "Using Artificial Intelligence to Improve Customer Engagement: User Experience With Chatbot Technology," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 20, pages 48-63, DOI: 10.7172/2449-6634.jmcbem.2025.1.4.
• Paul Mukucha, 2025, "Improving Retail Operations: Understanding the Drivers of Abandoned Products at Checkout Points in Zimbabwean Supermarkets," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 21, pages 1-13, DOI: 10.7172/2449-6634.jmcbem.2025.2.1.
• Michal Scibor-Rylski, 2025, "Storytelling as a Method of Increasing the Engagement of Market Research Participants," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 21, pages 26-38, DOI: 10.7172/2449-6634.jmcbem.2025.2.3.
• Irene Raguenet Troccoli & Patricia Leite da Silva & Joyce Gonçalves Altaf, 2025, "The Role of a Luxury Brand for the Professional Competitiveness of Brazilian Business Women," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 21, pages 39-57, DOI: 10.7172/2449-6634.jmcbem.2025.2.4.
• MichaÅ‚ Koltuniak & Iwona Sroka, 2025, "Cykl zycia produktu – od marketingu, przez kreacjÄ™ handlu do raportowania ESG," Research Reports, University of Warsaw, Faculty of Management, volume 2, issue 43, pages 51-62, DOI: 10.7172/1733-9758.2025.43.4.
• T. M. Wanigapura & T. P. S. R. Guruge & I. V. Kuruppu & P. C. Abeysiriwardana, 2025, "Diversified impact of electronic word-of-mouth (eWOM) on consumer communities: a developing country perspective," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, volume 52, issue 1, pages 37-53, March, DOI: 10.1007/s40622-025-00420-8.
• Kazunori Yakushiji, 2025, "Relative thinking with exogenous reference prices in multiple price comparisons," Evolutionary and Institutional Economics Review, Springer, volume 22, issue 2, pages 341-363, September, DOI: 10.1007/s40844-025-00323-4.
• María J. Quero & Montserrat Díaz-Méndez & Jose L. Ruiz-Alba, 2025, "How does innovation emerge in open platform ecosystems?," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-15, December, DOI: 10.1007/s12525-024-00749-5.
• Han Yan & Rui Wang & Jin Qin, 2025, "Design factors of the tag-based review summarization system: Perspective of the consumers’ intention to use," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-17, December, DOI: 10.1007/s12525-025-00761-3.
• Alireza Zolfaghari & Simon Somogyi & Kimberly Thomas-Francois & Maryamsadat Hashemi Fesharaki, 2025, "Beyond technology: Multidimensional consumption values in phygital retailing; a mixed method approach," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-30, December, DOI: 10.1007/s12525-025-00776-w.
• Kathrin Figl & Aliaksei Miniukovich & Christiane Ernst & Christiane Lehrer, 2025, "The danger of not being typical: The positive effect of webpage prototypicality on users’ attitudes," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-22, December, DOI: 10.1007/s12525-025-00777-9.
• Pascal Penava & Ricardo Buettner, 2025, "A novel subject-independent deep learning approach for user behavior prediction in electronic markets based on electroencephalographic data," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-20, December, DOI: 10.1007/s12525-025-00778-8.
• Chunhua Ju & Qi Guo & Hui Jiang & Yong Wang, 2025, "Does platform dependence always reduce the fairness perception of seller?," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-25, December, DOI: 10.1007/s12525-025-00787-7.
• Ezlika M. Ghazali & Dilip S. Mutum & Jia Jia Cheah, 2025, "Dining with robots: An integrated perspective on functional, emotional and relational dimensions of customer experience," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-29, December, DOI: 10.1007/s12525-025-00797-5.
• Maaike Ven & Lieve Doucé & Kim Willems & Felitsa Rademakers & Malaika Brengman & Philippine Loupiac, 2025, "Augmenting the reality of decision-making: Comparing and combining product experiences’ influence on choice difficulty and mental imagery," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-25, December, DOI: 10.1007/s12525-025-00801-y.
• Yali Zhang & Zhenbin Ding & Jun Sun & Xingfang Zhao & Xu Hu & Zhaojun Yang, 2025, "Optimizing AI strategies in e-commerce customer service: An agent-based simulation," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-22, December, DOI: 10.1007/s12525-025-00821-8.
• Ankit Kumar Sinha & Subhro Sarkar, 2025, "Tracing the trajectory of avatar marketing: An academic exploration through bibliometric analysis and the six-markets stakeholder model," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-25, December, DOI: 10.1007/s12525-025-00826-3.
• Inma Rodríguez-Ardura & Antoni Meseguer-Artola & María-Ángeles García-Haro, 2025, "How hedonic strategies bring about customer engagement and value for e-retailers—A blended PLS-ANN analysis of the mediating effect of experiential value-in-use," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-19, December, DOI: 10.1007/s12525-025-00827-2.
• Li Xu & Yide Sun & Yuan-Teng Hsu & Ya-Ling Chiu, 2025, "The effects of personalized recommendations on perceived switching costs: The mediation roles of customer satisfaction and habits," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-16, December, DOI: 10.1007/s12525-025-00829-0.
• Zhen Gao, 2025, "The effects of service quality of hybrid electronic commerce platform on consumer’s purchase intention: An assemblage theory approach," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-16, December, DOI: 10.1007/s12525-025-00837-0.
• Suraj Kushe Shekhar & Pulidindi Venugopal, 2025, "Social marketing and consumer behavior: a bibliometric analysis," Future Business Journal, Springer, volume 11, issue 1, pages 1-22, December, DOI: 10.1186/s43093-025-00500-2.
• Mariya Ali & Asad Ahmad & Sadaf Siraj & Dag Øivind Madsen, 2025, "A preliminary analysis of the impact of advertising appeals on sustainable apparel purchase behaviour," Future Business Journal, Springer, volume 11, issue 1, pages 1-13, December, DOI: 10.1186/s43093-025-00503-z.
• Preyal Sanghvi & Pratima Shukla & Varimna Singh & Reshmi Menon, 2025, "Green Buying Behavior: A Shift Towards Sustainable Development," International Journal of Global Business and Competitiveness, Springer, volume 20, issue 1, pages 42-52, June, DOI: 10.1007/s42943-025-00112-1.
• Hamidreza Sarkheil & Mahnaz Rafie, 2025, "Relationship Marketing Strategies for Enhancing Customer Loyalty and Satisfaction: A Case Study of Hamrah Aval Company," International Journal of Global Business and Competitiveness, Springer, volume 20, issue 1, pages 74-84, December, DOI: 10.1007/s42943-025-00134-9.
• Tahir Ashraf Dar & Tahir Ahmad Wani, 2025, "Religiosity and Sustainable Consumption: Examining Consumer Intentions Toward Second-Hand Clothes in India," International Journal of Global Business and Competitiveness, Springer, volume 20, issue 1, pages 118-126, December, DOI: 10.1007/s42943-025-00137-6.
• D. Dharani & K. Lavanya Latha, 2025, "Beyond the Click: Unveiling the Role of User-Centric Factors in Public Perception and Engagement with Search Engine Marketing," International Journal of Global Business and Competitiveness, Springer, volume 20, issue 2, pages 143-154, December, DOI: 10.1007/s42943-025-00121-0.
• Vipin Vihari Ram Tripathi & Rukmani Jaiswal & Manish Kumar Srivastava & Ashish Kumar Srivastava, 2025, "Leveraging Finfluencer Credibility for Enhanced Client Engagement and Investment Decisions: Insights from PLS-SEM," International Journal of Global Business and Competitiveness, Springer, volume 20, issue 2, pages 155-162, December, DOI: 10.1007/s42943-025-00123-y.
• Luca Congiu & Ivan Moscati & Matteo Scacchi, 2025, "Digital Nudging and Cookie Rejection: An Experiment," Italian Economic Journal: A Continuation of Rivista Italiana degli Economisti and Giornale degli Economisti, Springer;Società Italiana degli Economisti (Italian Economic Association), volume 11, issue 1, pages 431-458, March, DOI: 10.1007/s40797-024-00268-4.
• Nils Goeken & Peter Kurz & Winfried J. Steiner, 2025, "Identifying nested preference structures in choice models based on stated choice data," Journal of Business Economics, Springer, volume 95, issue 8, pages 1141-1188, November, DOI: 10.1007/s11573-025-01241-y.
• Katariina Juusola & Abdelmounaim Lahrech & Hazem AlDabbas, 2025, "Exploring the Relationship Between Innovation Efficiency and Nation Brand Strength: a Panel Study," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), volume 16, issue 3, pages 12617-12639, September, DOI: 10.1007/s13132-024-02427-5.
• Nur Syazwani Mazlan & Fatin Aimi Naemah Norazmi & Rusmawati Said & Rahmita Wirza O. K. Rahmat & Nadia Mazlan, 2025, "Key Drivers of Gig Economy Participation in Malaysia," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), volume 16, issue 5, pages 16775-16801, November, DOI: 10.1007/s13132-024-02512-9.
• M. Eshaq Stanikzai & Ella Mittal, 2025, "Leveraging AI-generated and human-generated content for maximized user engagement in contentpreneurs’ innovation and creativity," Journal of Innovation and Entrepreneurship, Springer, volume 14, issue 1, pages 1-28, December, DOI: 10.1186/s13731-025-00529-1.
• Laura Kerpel & Anneleen Kerckhove, 2025, "Advocating beyond call of duty: a review of employee advocacy and a call for research," Management Review Quarterly, Springer, volume 75, issue 1, pages 249-288, February, DOI: 10.1007/s11301-023-00381-1.
• Gary Eckstein & Anup Shrestha & Anne-Marie Sassenberg & Yogesh K. Dwivedi, 2025, "Marketing agility in volatile, uncertain, complex and ambiguous (VUCA) contexts: a systematic literature review and future research agenda," Management Review Quarterly, Springer, volume 75, issue 1, pages 323-351, February, DOI: 10.1007/s11301-023-00382-0.
• Fakhra Malik Mushtaq & Ezlika M. Ghazali & Zalfa Laili Hamzah, 2025, "Brand hate: a systematic literature review and future perspectives," Management Review Quarterly, Springer, volume 75, issue 2, pages 1077-1110, June, DOI: 10.1007/s11301-023-00402-z.
• Parul Chhibber & Hardeep Chahal & Rahul Pratap Singh Kaurav, 2025, "Is brand commitment the missing link in the internal branding and brand citizenship behaviours relationship in services sector: a meta-analysis," Management Review Quarterly, Springer, volume 75, issue 2, pages 1259-1310, June, DOI: 10.1007/s11301-024-00408-1.
• Endang Hariningsih & Budhi Haryanto & Lilik Wahyudi & Catur Sugiarto, 2025, "Ten years of evolving traditional versus non-traditional celebrity endorser study: review and synthesis," Management Review Quarterly, Springer, volume 75, issue 3, pages 1937-1997, September, DOI: 10.1007/s11301-024-00425-0.
• Padma Angmo & Rachna Mahajan & Antonio Batista Silva Oliveira, 2025, "Do they look human? Review on virtual influencers," Management Review Quarterly, Springer, volume 75, issue 3, pages 2425-2457, September, DOI: 10.1007/s11301-024-00438-9.
• Manuel Muth & Michael Lingenfelder & Gerd Nufer, 2025, "The application of machine learning for demand prediction under macroeconomic volatility: a systematic literature review," Management Review Quarterly, Springer, volume 75, issue 3, pages 2759-2802, September, DOI: 10.1007/s11301-024-00447-8.
• Khleef Alkhawaldeh & Reem Suwan & Mais Qadri, 2025, "The influence of customer value on sustainable green purchasing decision: the mediating role of customer attitudes and behavior," OPSEARCH, Springer;Operational Research Society of India, volume 62, issue 2, pages 643-660, June, DOI: 10.1007/s12597-024-00822-9.
• Laszlo Alexandru Gyori & Flavia Dana Oltean & Manuela Rozalia Gabor, 2025, "Exploring the Domains of Consumer Perceived Ethicality in Developing Countries. Comparative Qualitative Research on Romania and China," Springer Proceedings in Business and Economics, Springer, in: Adina Letiția Negrușa & Monica Maria Coroş & Mark Anthony Camilleri, "Sustainable and Resilient Businesses in the Global Economy", DOI: 10.1007/978-3-031-75883-6_13.
• Constantine Demiris & Lorena Elezi & Joanna Kyritsi & Nikos Adamopoulos, 2025, "Reimagining Tourism in the Post-covid Era: Insights from Milos Island's Tourism Workforce," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-78471-2_1.
• Konstantinos Giotopoulos & Dimitrios Papadopoulos, 2025, "Digital Transformation in the Global Tourism Ecosystem: Consumer Attitudes and Business Adaptation," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-78471-2_11.
• Yannis C. Stamatiou & Hera Antonopoulou & Constantinos Halkiopoulos, 2025, "Secure and Privacy-Preserving Applications: Enhancing User Experience and Trust in the Tourism Industry," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-78471-2_12.
• Leonidas Theodorakopoulos & Alexandra Theodoropoulou & Ioanna Kalliampakou & Panagiotis Velissaris & Constantinos Halkiopoulos, 2025, "Revolutionizing Tourism Marketing: Big Data Analytics and Machine Learning for Predictive Accuracy," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-78471-2_13.
• Georgios Igoumenakis & Ioanna Giannoukou, 2025, "Enhancing Tourism Business Competitiveness Through Digital Marketing Tools: A Case Study on Effective Strategies and Technologies," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-78471-2_14.
• Spiridoula Tsoukala & Ioanna Kalliampakou & Alexandra Theodoropoulou & Ioanna Giannoukou, 2025, "Digital Engagement in Cultural Institutions: Enhancing Visitor Experience Through Innovative Technologies," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-78471-2_15.
• Leonidas Theodorakopoulos & Alexandra Theodoropoulou & Aristeidis Bakalis, 2025, "Utilizing Big Data for Improved Targeting and Personalization for Digital Marketing Purposes in the Tourism Industry: A Comprehensive Review," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-78471-2_17.
• Ioanna Giannoukou & Antonia Kougia, 2025, "Innovative Digital Strategies in Crisis Management for Tourism Enterprises: Enhancing Resilience and Sustainable Growth in the Digital Era," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-78471-2_3.
• Christos Sarigiannidis & Constantinos Halkiopoulos & Basilis Boutsinas, 2025, "Innovative Pathways to Sustainable Tourism in Greece: Leveraging Open Environmental Accounting and Business Ecosystems," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-78471-2_34.
• Evgenia Gkintoni & Georgios Telonis & Constantinos Halkiopoulos & Basilis Boutsinas, 2025, "Next-Gen Wellness: AI, MBCT, and Data-Driven Marketing Transforming Health Tourism," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-78471-2_37.
• Georgios Heliades & Evgenia Gkintoni & Gerasimos Panas & Constantinos Halkiopoulos & Basilis Boutsinas, 2025, "AI-Enhanced Cognitive Wellness: Integrating NcBT and Human–Computer Interaction in Global Health Tourism," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-78471-2_38.
• Aspasia Patroni & Grigoria Vogka & Constantinos Halkiopoulos & Hera Antonopoulou, 2025, "Emerging Trends and Digital Strategies in Medical Tourism: Enhancing Health and Wellness Tourism in the Modern Era," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-78471-2_39.
• Evgenia Gkintoni & Georgios Telonis & Anastasios Tsimakis & Constantinos Halkiopoulos & Basilis Boutsinas, 2025, "Integrating AI-Powered Personalization via Neurobiologically Informed DBT in Smart Wellness Resorts," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-78471-2_40.
• Leonidas Theodorakopoulos & Ioanna Kalliampakou & Amalia Ntantou & Constantinos Halkiopoulos, 2025, "Leveraging Machine Learning for Sustainable Hotel Management: Predicting Booking Cancellations to Optimize Operations," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-78471-2_6.
• Georgios A. Deirmentzoglou & Eirini Vlassi & Katerina Maronou, 2025, "The Role of Search Engine Optimization Awareness in Decision-Making: Applying the Technology Acceptance Model to Online Travel Agencies," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-87019-4_33.
• Nerantzaki Alexandra & Tsourela Maria & Paschaloudis Dimitris, 2025, "Expectations’ Impact on Satisfaction from Social Media and Websites Purchases for Online Travel Agencies," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-87019-4_34.
• Leonidas Theodorakopoulos & Alexandra Theodoropoulou & Constantinos Halkiopoulos, 2025, "Big Data and Business Intelligence in Tourism: Analyzing Trends and Enhancing Customer Satisfaction Through Online Review Analytics," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-87019-4_35.
• Alexander Pakhalov & Iza Dombrovski, 2025, "How Do Small Hotel Owners Influence the Guest Experience? A Netnographic Study in Kamena Vourla, Greece," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-87019-4_38.
• Athina Nella & Dimitrios P. Stergiou, 2025, "ChatGPT as a Sentiment Analysis Tool: An Assessment Based on Negative Reviews of High-End UK Restaurants," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-87019-4_5.
• Chiara Civera & Cecilia Casalegno & Brigida Morelli & Valentina Chiaudano, 2025, "Multi-stakeholder marketing: mapping the field," Review of Managerial Science, Springer, volume 19, issue 10, pages 3229-3262, October, DOI: 10.1007/s11846-025-00849-2.
• Maria D. Illescas-Manzano & Sergio Martínez-Puertas & Manuel Sánchez-Pérez & María Belén Marín-Carrillo, 2025, "Explaining hotel breakfast pricing under spatial heterogeneity and competitive environments," Review of Managerial Science, Springer, volume 19, issue 12, pages 3713-3747, December, DOI: 10.1007/s11846-025-00866-1.
• Martin Haupt & Jan Freidank & Alexander Haas, 2025, "Consumer responses to human-AI collaboration at organizational frontlines: strategies to escape algorithm aversion in content creation," Review of Managerial Science, Springer, volume 19, issue 2, pages 377-413, February, DOI: 10.1007/s11846-024-00748-y.
• Sandra Tobon & Carmen Abril, 2025, "Game on: curbing impulse buying and returns in apparel e-tailers," Review of Managerial Science, Springer, volume 19, issue 6, pages 1783-1817, June, DOI: 10.1007/s11846-024-00808-3.
• Arshiya Farooqui & Ubada Aqeel, 2025, "Green consumer behavior toward natural cosmetics in a developing economy: behavioral drivers and strategic implications," SN Business & Economics, Springer, volume 5, issue 12, pages 1-30, December, DOI: 10.1007/s43546-025-00990-w.
• Ashish Nag & Vipan Kumar & Era Sood & Nihal Kapoor, 2025, "The Revolutionary Power of Virtual Tourism and Metaverse Innovation for a Better Tourism World," Springer Books, Springer, chapter 0, in: Fatima Zahra Fakir & Ahmad Albattat & Marco Valeri, "Tourism Entrepreneurship and the Metaverse", DOI: 10.1007/978-3-031-96299-8_10.
• Chun-Chien Lin & Kadek Sandita Nugraha & Yi-Jung Hsu, 2025, "The Effect of Sustainable Development Goals on Customer Satisfaction, Customer Loyalty and the Role of Brand Image in Green Hotels," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 15, issue 1, pages 1-7.
• Cheng-Wen Lee & Romi Ilham & Yuan-Chao Chi, 2025, "Digital Dependence: Online Game Addiction to Mobile App Purchase Intention Feature," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 15, issue 2, pages 1-3.
• Alfonso Martín-Rodríguez & Gonzalo Maldonado-Guzmán & María del Carmen Baustista-Sánchez, 2025, "Entrepreneurial and Market Orientations Effects in Mexican Small Business Performance," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 15, issue 2, pages 1-5.
• Chung-Te Ting & Yu-Yao Su & Yu-Sheng Huang & Yao-Lin Ong, 2025, "Examining the Effect of Health Consciousness on Sports Product Purchase Behavioral Intention," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 15, issue 6, pages 1-12.
• Yu-Han Weng & Cheng-Hua Wang & Chung-Te Ting, 2025, "The Impact of Experiential Value on Food Truck Consumers’ Satisfaction and Loyalty: The Mediating Role of Experience Quality," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 15, issue 6, pages 1-16.
• Chung-Te Ting & Yu-Yao Su & Yu-Sheng Huang & Yao Lin Ong, 2025, "Evaluating Key Determinants for Sports Artifact Classification," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 15, issue 6, pages 1-18.
• Chien-Jung Ting & Hsing-Mei Juan, 2025, "Assessing the Association of Popular Attractions with Taiwan’s Inbound Tourist Numbers: The Case of Night-Market Keywords," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 15, issue 6, pages 1-4.
• Cheng-Wen Lee & Yu-Ting Jhou, 2025, "Understanding Self-Disclosure in Social Networking Sites: The Influence of Trust and Perceived Privacy Risk," Journal of Applied Finance & Banking, SCIENPRESS Ltd, volume 15, issue 1, pages 1-6.
• Nikolaj Ambrusevič & Margarita Išoraitė, 2025, "User experience journey map: theoretical and practical aspects," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 12, issue 3, pages 205-215, March, DOI: 10.9770/g5473623384.
• Margarita Išoraitė & Daiva Aktas, 2025, "Sensory marketing for promoting more sustainable purchasing behaviour," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 12, issue 3, pages 34-43, March, DOI: 10.9770/g8668796372.
• Chaudhry Kashif Mahmood & Harcharanjit Singh & Tayyiba Khalil & Tayyiba Khalil & Faisal Aftab & Hina Khan & Imran Manzoor & Kashif Ahmed Abdulhayee, 2025, "Influencer marketing: impact of authenticity on customer purchase intentions," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 12, issue 4, pages 25-42, June, DOI: 10.9770/t8692335355.
• Mamdouh Zaki Ahmed Ewis & Shereen Aly Hussien Aly Abdou, 2025, "Content marketing, brand awareness, and customer loyalty in emerging market," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 12, issue 4, pages 43-73, June, DOI: 10.9770/b4992425558.
• Gintarė Gulevičiūtė & Margarita Išoraitė, 2025, "User experience design in the context of experiential marketing," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 12, issue 4, pages 87-95, June, DOI: 10.9770/h4444238684.
• Michal Konečný & Michaela Kosíková & František Pollák & František Pollák & Daniel Chamrada & Daniel Chamrada, 2025, "Online reputation of hotels: an empirical study on the Czech Market," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 13, issue 1, pages 189-209, September, DOI: 10.9770/t8952539693.