Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2026

• Marijela Alebic & Ljudevit Pranic & Ena Juric, 2026, "The Role Of Online Reviews In The Choice Of Restaurants: Perceptions Of Domestic Guests In Croatia," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 35, issue 1, pages 155-176, june, DOI: 10.17818/EMIP/2025/36.
• Kristian Pentus & Andres Kuusik & Kerli Ploom & Liudmyla Dorokhova, 2026, "How Atypical Packaging Captures Attention And Evokes Emotion: An Eye-Tracking And Facial-Expression Study," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 35, issue 1, pages 209-230, june, DOI: 10.17818/EMIP/2025/37.
• Sarwono Nursito & Anis Marjukah & Sukasih Ratna Widayanti & Fery Firmansah, 2026, "From First Encounter to Future Expectations: How Brand Touchpoints Shape Student Brand Evangelism Through Institutional Reputation," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 5, pages 175-197.
• Shqiprim Jashari & Nexhat Shkodra & Artan Haziri, 2026, "Brand Credibility as a Determinant of Consumer Price Sensitivity in Food Markets," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 180-197.
• Katerina Matusinska & Michal Stoklasa, 2026, "Adapting the FCB model: Strategic insights for effective marketing communication in Czechia," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 29, issue 1, pages 167-182, March, DOI: 10.15240/tul/001/2026-1-011.
• Liana Stanca & Veronica Campian & Vasile Dinu & Dan-Cristian Dabija, 2026, "Crises precautions: Analysing changes in consumer behaviour – A Romanian food retailer’s perspective," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 29, issue 1, pages 225-239, March, DOI: 10.15240/tul/001/2026-1-014.
• Juan Antonio Aguilar-Moreno & Pedro R. Palos-Sanchez & Rafael Pozo-Barajas & Teresa Duarte-Atoche, 2026, "Analyzing user perceptions and adoption of urban public transport applications through natural language processing," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 29, issue 3, pages 102-130, August, DOI: 10.15240/tul/001/2026-5-004.
• Marina Petrović & Branislava Hristov Stančić & Lazar Čolić, 2026, "Analiza Relevantnosti Načina Plaćanja Prilikom Odabira Turističkih Aranžmana Putem Primene Metode Skorova Sklonosti," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 61, pages 1-11, June.
• Zübeyir ÇELİK & Bulut DÜLEK & Reha SAYDAN, 2026, "The Mediating Role of Attitude in The Effect of Perceived Innovativeness of a Robotic Restaurant on Intention to Use, Wom and Willingness to Pay More," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 10, issue 1, pages 112-131, June, DOI: https://doi.org/10.33399/biibfad.16.
• Koji Takahashi & Joon Suk Park, 2026, "Generative AI for surveys on payment apps: AI views on privacy and technology," BIS Working Papers, Bank for International Settlements, number 1333, Mar.
• Ademi Lutfije & Zeqiri Jusuf & Klopotan Igor, 2026, "Decoding Generation Z Purchase Intention: The Impact of Brand Awareness, Brand Equity, Digital Media Content and Emotions," Business Systems Research, Paradigm, volume 17, issue 1, pages 18-36, DOI: 10.2478/bsrj-2026-0002.
• Omazić Mislav Ante & Renić Mijo & Grilec Alica, 2026, "The Dynamics of Customisation, Perceived Fairness, and Customer Loyalty within a Corporate Sustainability Framework," Business Systems Research, Paradigm, volume 17, issue 1, pages 37-56, DOI: 10.2478/bsrj-2026-0003.
• Iryna MAKOVETSKA, 2026, "Features of advertising management in the new realities of doing business," Economic Synergy, Higher Educational Institution Academician Yuriy Bugay International Scientific & Technical University, issue 1, pages 150-159, DOI: 10.53920/ES-2026-1-10.
• Olena BORYSENKO & Svitlana PETROPAVLOVSKA & Daria BORYSENKO, 2026, "Brand communication strategy in the conditionsof market information oversatition," Economic Synergy, Higher Educational Institution Academician Yuriy Bugay International Scientific & Technical University, issue 1, pages 174-195, DOI: 10.53920/ES-2026-1-12.
• Asia BOGACHOVA & Yuliia OSTAPENKO, 2026, "Peculiarities Of Formation Of Consumer Priorities And Satisfaction In The Ð’2ð’ Market Of Portable Power Stations In Ukraine Under Conditions Of Energy Instability," Economic Synergy, Higher Educational Institution Academician Yuriy Bugay International Scientific & Technical University, issue 2, pages 301-311, DOI: 10.53920/ES-2026-2-19.
• Nguyen Thanh Nhan, 2026, "The impact of consumption values on the intention to purchase organic food: The moderating role of trust," Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 16, issue 2, pages 119-134, DOI: 10.46223/HCMCOUJS.econ.en.16.2.3914.
• Duong Bao Trung & Le Dinh Minh Tri & Nguyen Vuong Hoai Thao, 2026, "Exploring the impact of destination image and hotel brand attachment on revisit intention: Ho Chi Minh City case study," Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 16, issue 2, pages 16-36, DOI: 10.46223/HCMCOUJS.econ.en.16.2.3939.
• Hoang Van Hao & Pham Thu Thao & Vu Thi Quynh Chi & Le Van Phuc, 2026, "How does electronic word of mouth influence Gen Z tourists’ booking intention in the hospitality industry? The case of mountainous areas," Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 16, issue 2, pages 84-101, DOI: 10.46223/HCMCOUJS.econ.en.16.2.3971.
• Vu Truc Phuc & Nguyen Giang Chau, 2026, "Factors influencing tourist co-creation value in smart tourism: The role of resources, participation, and technology experience on satisfaction and loyalty," Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 16, issue 4, pages 134-151, DOI: 10.46223/HCMCOUJS.econ.en.16.4.5073.
• To Phuoc Hai, 2026, "Medical tourism experiences, perceived value and tourists’ happiness and word of mouth in Ho Chi Minh City: A qualitative exploration," Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 16, issue 4, pages 152-168, DOI: 10.46223/HCMCOUJS.econ.en.16.4.4182.
• Nguyen Khanh Ngan & Le Dinh Nghi, 2026, "The impact of attitudes toward sexually appeal advertisements on purchase intentions of consumers in Ho Chi Minh City: Perspectives from feminist aspects," Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 16, issue 4, pages 22-39, DOI: 10.46223/HCMCOUJS.econ.en.16.4.3995.
• Pham Thi Thu Hien & Doan Bao Son & Nguyen Huy Phuc & Nguyen Ngoc Kieu Anh & Nguyen Dinh Loc & Tong Tinh Nghi, 2026, "Green purchase behavior of students in Ho Chi Minh City, Vietnam: The integration of protection motivation theory and theory of green purchase behavior," Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 16, issue 4, pages 60-78, DOI: 10.46223/HCMCOUJS.econ.en.16.4.3982.
• Nguyễn Quốc Hùng & Lê Thành Trung & Nguyễn Thị Xuân Đào & Nguyễn Quang Trường, 2026, "Hệ thống dự báo khách hàng rời bỏ dịch vụ ngân hàng trên nền tảng học máy," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 21, issue 1, pages 73-89, DOI: 10.46223/HCMCOUJS.econ.vi.21.1.3474.
• Hồ Thị Thảo Nguyên & Dương Bình Khang & Lâm Chí Hào & Ngô Trương Quốc Bảo & Nguyễn Duy Hưng & Bùi Thanh Tân, 2026, "Tác động của Chatbot đến sự hài lòng của khách hàng trẻ tuổi trong hệ thống đa kênh: Vai trò trung gian của vi phạm kỳ vọng và trải nghiệm cảm xúc," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 21, issue 2, pages 103-120, DOI: 10.46223/HCMCOUJS.econ.vi.21.2.4809.
• Nguyễn Thiên Ân & Nguyễn Hoàng Thiên Kim & Vũ Yến Ninh & Lục Thanh Cường & Nguyễn Gia Phúc & Phạm Minh, 2026, "Nỗi sợ bị bỏ lỡ và hiệu ứng đám đông đang định hình hành vi mua sắm bốc đồng như thế nào?," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 21, issue 2, pages 58-74, DOI: 10.46223/HCMCOUJS.econ.vi.21.2.4334.
• Premi Hansini, 2026, "Development Of A Conceptual Framework For Green Consumer Buying Behaviour For Personal Care Products In India," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, volume 29, issue 1, pages 50-72, DOI: 10.32725/acta.2026.004.
• Anca Hotoi, 2026, "Long-term Evolution of Search Visibility and Click-Through Performance in Romanian E-commerce: A Four-Year Longitudinal Analysis of Google Ads Data," Manager Journal, Faculty of Business and Administration, University of Bucharest, volume 43, issue 1, pages 122-130, May.
• Anca Hotoi, 2026, "Two Decades of Digital Marketing Research: From Web-Based Consumer Influence to AI-Mediated Marketing Decisions," Manager Journal, Faculty of Business and Administration, University of Bucharest, volume 43, issue 1, pages 131-140, May.
• Heiko Karle & Marcel Preuss & Markus Reisinger, 2026, "Selling on Recommender Platforms: Demand Boost Versus Customer Migration," CESifo Working Paper Series, CESifo, number 12465.
• Elliott Ash & Francesco Capozza & Sergio Galletta, 2026, "Demand for Conversational AI," CESifo Working Paper Series, CESifo, number 12673.
• Dante Donati & Nandan Rao & Victor Orozco-Olvera & Ana Maria Muñoz Boudet, 2026, "Can Facebook Ads Prevent Malaria? Two Field Experiments in India," CESifo Working Paper Series, CESifo, number 12767.
• Kevin Bauer & Andreas Grunewald & Florian Hett & Johanna Jagow & Maximilian Speicher, 2026, "Treatment Targeting by Scaled Behavioral Measurement," CESifo Working Paper Series, CESifo, number 12772.
• Matthew Jaremski & Kris James Mitchener & Kilian Rieder, 2026, "Banking on a Corporate Rebrand," CESifo Working Paper Series, CESifo, number 12795.
• Valeria Lermana & Oren Rigbi & Yaniv Dover, 2026, "The Role of AI in Online Reviews," CESifo Working Paper Series, CESifo, number 12960.
• Tomomichi Amano & Markus Brobeil & Andrew Rhodes & Stephan Seiler, 2026, "Flexible Demand Estimation with Search Data," CESifo Working Paper Series, CESifo, number 12988.
• Jaremski, Matthew & Mitchener, Kris James & Rieder, Kilian, 2026, "Banking on a Corporate Rebrand," CAGE Online Working Paper Series, Competitive Advantage in the Global Economy (CAGE), number 812.
• Hanukayev, Elizabeth, 2026, "Internal Marketing, Job Satisfaction, and Nursing Motivation in Psychiatric Settings: A Qualitative Study," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, volume 28, issue 1, pages 101-112, July, DOI: 10.70147/c28101112.
• Fusu, Grigore, 2026, "The Role of Visual Education and Social Perception in Shaping the Art Photography Market: A Qualitative Analysis," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, volume 28, issue 1, pages 63-74, July, DOI: 10.70147/c286374.
• Sara Luz Castro Arevalo & Anyi Catalina Cepeda Cortes & Natalia Estefania Cortes Guzmán & Jairo Andres Mejía Martínez & Sara Lucia Mosquera Pachón, 2026, "Investigación, experiencias e identidad en el trabajo colaborativo del semillero de investigación Management and Marketing (M&M)," Econógrafos, Escuela de Economía, Universidad Nacional de Colombia, FCE, CID, number 023144, Mar.
• Karle, Heiko & Preuss, Marcel & Reisinger, Markus, 2026, "Selling on Recommender Platforms: Demand Boost versus Customer Migration," CEPR Discussion Papers, Centre for Economic Policy Research, number 21117, Feb.
• Bisceglia, Michele & Israel, Mark & Piccolo, Salvatore & Ramezzana, Paolo, 2026, "Retail Price Parity as a Channel-Coordination Mechanism in Dual Distribution," CEPR Discussion Papers, Centre for Economic Policy Research, number 21240, Mar.
• Jaremski, Matthew & Mitchener, Kris & Rieder, Kilian, 2026, "Banking on a Corporate Rebrand," CEPR Discussion Papers, Centre for Economic Policy Research, number 21703, Jul.
• Asirvatham, Hemath & Betti, Chiara & Brown, Rachel & Camuffo, Arnaldo & Chatterji, Aaron & Fumagalli, Chiara & Gambardella, Alfonso & Mariani, Myriam & Pandey, Abhinav & Ramos, Steve & Salvucci, Giova, 2026, "Training Novices to Think, or Giving Them LLMs? Evidence from an RCT," CEPR Discussion Papers, Centre for Economic Policy Research, number 21882, Aug.
• Rim Akkarene & Nabil Bouda, 2026, "Unpacking the black box: How algorithmic transparency and user control shape trust, satisfaction, and purchase intent in the AI era," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 21, issue 1, pages 13-30.
• Angelo de Luca, 2026, "Breaking the micro-agency assessment bottleneck: Embedded analytics for e-commerce portfolio management. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 21, issue 1, pages 2-12.
• Pavel Rosenlacher & Klára Černá & My Huyen Nguyenová, 2026, "Occupational stress in the marketing profession: An empirical analysis of stressors," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 21, issue 1, pages 31-42.
• Renáta Cenková, 2026, "Analysis of the use of selected social networks in Slovak theatres," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 21, issue 1, pages 43-53.
• Nadia Tahmi & Soria Ladour & Mahdjouba Benchohra, 2026, "Adoption of artificial intelligence in tourism agencies: realities and challenges. A field study of tourism agencies in Bordj Bou Arréridj, Algeria," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 21, issue 2, pages 17-37.
• Adriana Mateášiková & Dávid Takács & Ingrida Košičiarová & Zdenka Kádeková, 2026, "Generations Z and Y perspectives on food waste: The role of marketing communication on sustainable behaviour," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 21, issue 2, pages 2-16.
• Álvaro Fierro & Gloria Aparicio & Pilar Zorrilla, 2026, "The transformation of the music industry supply chain in the new phygital scenario. Towards a hybrid consumer," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 21, issue 2, pages 38-50.
• Farid Zakaria Abid, 2026, "The mediating role of demarketing in the relationship between perceived quality and smoking cessation in Algeria. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 21, issue 2, pages 51-57.
• Nuria Louzao & Lorena Hidalgo & Luka Sabater & Montserrat Crespi-Vallbona, 2026, "Redefining Luxury: Branded Residences and the Future of Hospitality," Revista de Economía y Finanzas (REyF), Asociación Cuadernos de Economía, volume 4, issue 10, pages 31-40, Enero.
• Arun Kumar D & V. Varsha, 2026, "Artificial Intelligence in Personalisation and Its Impact on Consumer Trust," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 1, DOI: 10.59413/ajocs/v7.i1.4.
• Nsanganyi, Christine & Mwange, Austin, 2026, "The Effect of Digital Transformation on Quality of Premier Banking: A Case of ZANACO," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 2, DOI: 10.59413/ajocs/v7.i2.12.
• Ojiaku, Obinna, 2026, "Signaling Brand Reputation: The Role of Consumer Reviews, Corporate Response, and Trusts in Undifferentiated Service Setting," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 2, DOI: 10.59413/ajocs/v7.i2.17.
• Makungu, Ruth & Sikombe, Shem, 2026, "Investigating the Influence of Queuing Theory Parameters on Customer Satisfaction at ZANACO: The Mediating Role of Customer Waiting Time," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 2, DOI: 10.59413/ajocs/v7.i2.20.
• Phiri, Memory, 2026, "The Influence of Corporate Social Responsibility on Brand Image: Evidence from the Competition and Consumer Protection Commission (CCPC), Zambia," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 2, DOI: 10.59413/ajocs/v7.i2.21.
• Mulyunga, Chilawo & Chawala, Moffa, 2026, "Examining the Influence of Content Marketing on The Purchase Intentions of Domestic Tourism Among Graduate Business Students at The University of Zambia," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 2, DOI: 10.59413/ajocs/v7.i2.23.
• Zulu, Tsitsi & Hamusokwe, Basil, 2026, "Examining The Relationship Between Facebook Advertising and Consumer Buying Behavior Among Airtel Customers: A Case of Lusaka Central Business District," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 2, DOI: 10.59413/ajocs/v7.i2.26.
• Mulungu, Oscar & Mwange, Austin, 2026, "Integrating AI to Improve Customer Experience and Marketing in Zambia’s Insurance Sector: A Case Study of Selected Insurance Firms," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 2, DOI: 10.59413/ajocs/v7.i2.46.
• Wazili, Linda & Mukosa, Francis, 2026, "An Investigation into the Effectiveness of Social Media Analytical Tools for Enhancing Customer Satisfaction: A Case Study of Indo Zambia Bank," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 2, DOI: 10.59413/ajocs/v7.i2.50.
• Khunga, Tiza & Sinkala, Muchemwa, 2026, "E-Marketing and Customer Retention in Emerging Markets: Evidence from Zambia’s ICT Sector," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 3, DOI: 10.59413/ajocs/v7.i3.25.
• Lungu, Juliana & Mpolomoka, Daniel L., 2026, "Examining Effects of Social Media Influencer Marketing on Consumer Purchasing Behavior of Fruiticana Soft Drinks in Central Business District of Lusaka, Zambia," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 3, DOI: 10.59413/ajocs/v7.i3.47.
• Mwale, Mirriam David & Phiri, Moses, 2026, "Assessment of the Effectiveness of Trade Kings Zambia Limited Advertising Strategies in Influencing Consumer Behaviour Among Residents of Mwalubemba Village in Chongwe, Zambia," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 3, DOI: 10.59413/ajocs/v7.i3.54.
• Mufalali, Simasiku Mwiya & Muduli, Regina & Mundia, Mukwalikuli & Ngoma, Kayaza & Mwiya, Bruce & Sikachelela, Jimmy, 2026, "Youth Consumer Preferences for Local vs. International Brands: Implications for SMEs in Kabwe District, Zambia," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 3, DOI: 10.59413/ajocs/v7.i3.58.
• Sichinga, Cornelius & Chungu, Kelly, 2026, "Adoption Without Strategy: The Strategy Implementation Gap in SME Digital Marketing in Zambia's Secondary Cities," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 4, DOI: 10.59413/ajocs/v7.i4.10.
• Kaela, Wilson & Muduli, Regina & Mufalali, Simasiku Mwiya & Lukonde, John, 2026, "From Technology Acceptance to SME Performance: The Mediating Role of Digital Marketing Adoption in Kabwe District, Zambia," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 4, DOI: 10.59413/ajocs/v7.i4.15.
• Mutale, Mwila & Hamusokwe, Basil, 2026, "Managing Corporate Reputation: The Influence of Marathons on Commercial Banks’ Corporate Reputation in Zambia," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 4, DOI: 10.59413/ajocs/v7.i4.21.
• Muchape, Lenty & Mufalali, Simasiku Mwiya & Muduli, Regina & Kunda, Mwila, 2026, "Exploring the Challenges of Digital Marketing Adoption among Small and Medium Enterprises in Kabwe District, Zambia," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 4, DOI: 10.59413/ajocs/v7.i4.23.
• Zyola, Sharon & Mufalali, Simasiku Mwiya & Muduli, Regina, 2026, "Beyond Price and Product: Drivers of Consumer Purchase Decisions in Zambia’s Petroleum Retail Market," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 4, DOI: 10.59413/ajocs/v7.i4.27.
• Chisanga, Kayula & Mufalali, Simasiku Mwiya & Muduli, Regina, 2026, "Social Media Influencer Marketing and Youth Buying Behaviour: Evidence from Kabwe, Zambia," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 4, DOI: 10.59413/ajocs/v7.i4.28.
• Kunda, Mwila & Mufalali, Simasiku Mwiya & Muduli, Regina & Muchape, Lenty, 2026, "Service Quality and Student Satisfaction in Higher Education: Evidence from a Public University in Zambia," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 4, DOI: 10.59413/ajocs/v7.i4.30.
• Nawakwi, Suwilanji & Mufalali, Simasiku Mwiya & Muduli, Regina & Mundia, Mukwalikuli, 2026, "Brand Image Dimensions as Predictors of Consumer Purchase Behaviour in Zambia's Solar Energy Market: Evidence from Solar Move Africa," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 4, DOI: 10.59413/ajocs/v7.i4.33.
• Kalumba, Catherine & Mwiiya, Choolwe, 2026, "Cross-Border E-Commerce and Traditional Retailers in Zambia: Insights from Amazon, Alibaba, and Jumia," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 5, DOI: 10.59413/ajocs/v7.i5.8.
• Ekpo-Ufot, Uduak-Obong & Sunday, Umoh Oku & Umana, Udo Agnes, 2026, "Machine Learning-Based Dynamic Pricing and Customer Retention Among E-Commerce Businesses in Akwa Ibom State, Nigeria," African Multidisciplinary Scholarship Journal, African Multidisciplinary Scholarship Journal, volume 1, issue 1, DOI: 10.59413/amsj/v1.i1.9.
• Nancy Sichone & Attridge Mwelwa, 2026, "Minimization of Customer Churn in the Mobile Telecommunication Industry in Zambia: A Case of MTN Zambia," East African Finance Journal, East African Finance Journal, volume 5, issue 1, DOI: 10.59413/eafj/v5.i1.1.
• Ebbes, Peter & Ascarza, Eva & Netzer, Oded, 2026, "Learning from Many Experiments: A Hierarchical Bayesian Framework for Decomposing Marketing Treatment Heterogeneity," HEC Research Papers Series, HEC Paris, number 1610, Feb, DOI: 10.2139/ssrn.6213079.
• Pogacar, Ruth & Wyer, Robert S. & Huh, Jinhee & Walker, Hannah & Shrum, L. J. & Lowrey, Tina M., 2026, "When is Kiki Round? When Gender Cues Disrupt Brand Name Sound Symbolism," HEC Research Papers Series, HEC Paris, number 1663, Oct, DOI: 10.2139/ssrn.7545662.
• Delpeuch, Samuel & Turino, Francesco, 2026, "Taxing ads? A Bayesian-DSGE perspective," Economic Modelling, Elsevier, volume 154, issue C, DOI: 10.1016/j.econmod.2025.107357.
• Janssen, Aljoscha, 2026, "Brand switching or behavior change: The 2023 Bud Light boycott’s impact on alcohol purchases," Economics Letters, Elsevier, volume 260, issue C, DOI: 10.1016/j.econlet.2026.112822.
• Zhang, Yaoyushan & Shan, Jinbao & Li, Guanyu, 2026, "Digital marketing on the sustainable performance of retail enterprises: An analysis from the perspective of intelligent investment," Finance Research Letters, Elsevier, volume 87, issue C, DOI: 10.1016/j.frl.2025.109060.
• Baldwin, Kenneth, 2026, "Revisiting Lerner: market power in a value-based framework," Finance Research Letters, Elsevier, volume 98, issue C, DOI: 10.1016/j.frl.2026.109868.
• Zhang, Yang & Jiang, Manru, 2026, "How does digital marketing affect the operational efficiency of e-commerce enterprises? A perspective based on information dynamic capability," Finance Research Letters, Elsevier, volume 99, issue C, DOI: 10.1016/j.frl.2026.109862.
• Wang, Peipei & Shen, Ye, 2026, "Marketing digitalization, financial support, and consumer dependency: An analysis of the mediating effect of brand reputation," Finance Research Letters, Elsevier, volume 99, issue C, DOI: 10.1016/j.frl.2026.109924.
• Kaur Nagpal, Guneet & Renneboog, Luc, 2026, "Passion for pixels: who sets the prices in the NFT digital art market?," Journal of International Financial Markets, Institutions and Money, Elsevier, volume 111, issue C, DOI: 10.1016/j.intfin.2026.102373.
• Leonelli, Sinja & Muhn, Maximilian & Rauter, Thomas & Sran, Gurpal S., 2026, "How do consumers use ESG disclosure? Evidence from a randomized field experiment with everyday product purchases," Journal of Accounting and Economics, Elsevier, volume 81, issue 1, DOI: 10.1016/j.jacceco.2025.101811.
• Beknazar-Yuzbashev, George & Ichiba, Sota & Stalinski, Mateusz, 2026, "To the depths of the sunk cost: Experiments revisiting the elusive effect," Journal of Economic Behavior & Organization, Elsevier, volume 241, issue C, DOI: 10.1016/j.jebo.2025.107352.
• Atilgan, Yigit & Demirtas, K. Ozgur & Gunaydin, A. Doruk & Tosun, Aynur Dilan, 2026, "Brand premium: Evidence from Asia," Pacific-Basin Finance Journal, Elsevier, volume 100, issue C, DOI: 10.1016/j.pacfin.2026.103335.
• Long, Dede & Gómez-Miñambres, Joaquín & Liu, Hongxing, 2026, "For whom do labels work? Heterogeneous effects of popularity and environmental information in coffee choice," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, volume 121, issue C, DOI: 10.1016/j.socec.2026.102523.
• Hamzah Mohammed Kadhim & Anne-Marie Sassenberg & Karen Trimmer, 2026, "Investigating Seven Marketing-Mix for Credit Cards at Four Iraqi Private Banks in Baghdad Using TOPSIS Method – A Case Study," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 1, pages 159-185.
• Tarekegn & Alebel Abate, 2026, "The Effect of Tourism 4 “P” S on Customer Satisfaction: The Case of Hotels in Dessie and Kombolcha Cities," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 03-17.
• Bintang Sadeva Akbar & Rika Promalessy, 2026, "The Effect of Shopping Lifestyle and Sales Promotion on Impulse Buying with Positive Emotion as a Mediating Variable Among Generation Z Shopee Users in the City of Pekanbaru," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 40-55.
• Huber Gasinski & Barbara Szymoniuk & Magdalena Maciaszczyk & Maria Kocot & Janusz Sobon & Dominik Baldowski & Krzysztof Kandefer, 2026, "The Impact of Dark AI Patterns on Consumer Purchase Decisions and Impulsive Buying," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 490-499.
• Karolina Bialas, 2026, "From Avatar to Checkout: How Metaverse Experiences Shape Real-World Purchasing Intentions," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 500-508.
• Eleftherios Thalassinos & Salah Al-Sharhan & Antonis C. Simintiras, 2026, "Toward a Theory of Mindful Consumption Under Uncertainty," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 700-723.
• Simran Babu & Honorata Howaniec & Mirna Leko-Simic & Sandhyarani Sahoo, 2026, "Environmental Awareness, Green Consumption, and Entrepreneurial Sustainability in Rural Development: A Bibliometric Analysis," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 03-36.
• Elham Cheraghi, 2026, "Branding the Creative City through Music: Stakeholder Engagement on Social Media," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 357-376.
• Zbigniew Zebrucki & Malgorzata Sowinska, 2026, "Innovations in Courier Customer Service and User Satisfaction in the Post‑Pandemic Era: Evidence from a Survey Study," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 658-675.
• Grebowiec Mariusz & Weremczuk Arkadiusz, 2026, "The Use of Artificial Intelligence in the Process of Marketing Management in Small and Medium-Sized Enterprises," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 249-266.
• Vesile ÖZÇİFÇİ, 2026, "The Effect of Sense of Belonging to an Influencer’s Account on Purchase Intention: The Mediating Roles of Well-Being and Problematic Engagement," Fiscaoeconomia, Tubitak Ulakbim JournalPark (Dergipark), issue 1, DOI: 10.25295/fsecon.1842146.
• OÄŸuz Han AYKUT, 2026, "Smartphone Selection by Consumer Using SWARA and CODAS Technique," Fiscaoeconomia, Tubitak Ulakbim JournalPark (Dergipark), issue 2, DOI: 10.25295/fsecon.1789496.
• Cecilia Hermansson & Kent Eriksson & Carin Segerlind, 2026, "Exploring Nonlinear Relationships Between Individual-Level Bank Customer Satisfaction and Revenue," JRFM, MDPI, volume 19, issue 6, pages 1-23, May.
• Marcelo Santos & Tiago Neves Sequeira, 2025, "Does the business cycle respond to food prices," CeBER Working Papers, Centre for Business and Economics Research (CeBER), University of Coimbra, number 2025-02, Apr.
• Martin Cameron & Wim Naudé, 2026, "Identifying Export Opportunities from Large International Trade Datasets: A Methodological Note," CeBER Working Papers, Centre for Business and Economics Research (CeBER), University of Coimbra, number 2026-02, Jan.
• Ai Chin Thoo, 2026, "The Role of Credible Social Media Influencers in Brand Attitude, eWOM, and Purchase Intention," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr360, Mar, DOI: https://doi.org/10.35609/jmmr.2026..
• Wan Annisa Sofia Wan Kamaruddin, 2026, "Can we serve both God and Money? The role of indirect appeal and its limitation: A Review from Islamic Perspectives," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr362, Jun, DOI: https://doi.org/10.35609/jmmr.2026..
• Wu Yanzhou, 2026, "Literature Review on the Moderating Effect of Celebrity Endorser toward Browsing and Impulse Buying Behavior in Live-Streaming Market," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr364, Jun, DOI: https://doi.org/10.35609/jmmr.2026..
• Supriya Dam PhD, 2026, "Role of Consumer Protection (Ecommerce) Rules 2020 on Online Shopping and Consumer Protection: A Case from India," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr367, Sep, DOI: https://doi.org/10.35609/jmmr.2026..
• Kypros Zantis, 2026, "Brand Equity Moderates the Effect of Loneliness on Trust and Purchase Intentions in Conversational AI," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr369, Sep, DOI: https://doi.org/10.35609/jmmr.2026..
• Mohamad Isa Abd Jalil, 2026, "Emotional and Functional Drivers of Online Repurchase Intention: Evidence from Malaysian Gen Z Consumers," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr370, Sep, DOI: https://doi.org/10.35609/jmmr.2026..
• Clément-François Wakwinga Wabenga & Préféré Burhonyi Burhashengwa & Paul Senzira Nahayo, 2026, "Institutional responsiveness and the quality of customer complaints management in banking service usage during security crises in Goma (D.R. Congo): Clients in distress, Banks under stress
  [Réactivité institutionnelle et qualité de réponses aux ré," Post-Print, HAL, number hal-05460886, Jan, DOI: 10.5281/zenodo.18260345.
• Rajae Hassar & Mustapha Machrafi, 2026, "La contribution de la digitalisation à l'amélioration de l'expérience client," Post-Print, HAL, number hal-05482072, Jan.
• Hind Benkirane & Naima Idouaarabe, 2026, "Employer Brandin of Private Higher Education Institutions Between Attraction and Retention: Expert Perspectives
  [La marque employeur des Etablissements d'Enseignement Supérieur Privés entre l'attraction et la rétention : points de vue des experts]," Post-Print, HAL, number hal-05639375, DOI: 10.5281/zenodo.20358869.
• Maja Vujičić, 2026, "The Importance of Service Providers’ Perceived Benevolence in the Segment of Mobile Banking," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 77, issue 2, pages 93-107, DOI: 10.32910/ep.77.2.2.
• Bergh, Andreas & Anzén Ekman, Christina & Moricz, Sara, 2026, "Place Marketing or Civic Information? Classifying Municipal Tweets using Machine Learning," Working Paper Series, Research Institute of Industrial Economics, number 1563, Jun.
• NEGRICEA, Costel & PURCAREA, Ioan Matei, 2026, "At the Confluence Between Digital Marketing, Phygital CX and AI Agents (Part I)," Holistic Marketing Management Journal, Holistic Marketing Management, volume 16, issue 1, pages 09-22, February.
• PETRACHE, Bogdan & EDU, Tudor, 2026, "Research on International Students’ Perceptions of University Marketing Strategies (Part I)," Holistic Marketing Management Journal, Holistic Marketing Management, volume 16, issue 1, pages 23-26, February.
• NEGRICEA, Costel & PURCAREA, Ioan Matei, 2026, "At the Confluence Between Digital Marketing, Phygital CX and AI Agents (Part II)," Holistic Marketing Management Journal, Holistic Marketing Management, volume 16, issue 2, pages 09-15, June.
• PETRACHE, Bogdan & EDU, Tudor, 2026, "Research on International Students’ Perceptions of University Marketing Strategies (Part II)," Holistic Marketing Management Journal, Holistic Marketing Management, volume 16, issue 2, pages 16-26, June.
• NEGRICEA, Costel & PURCAREA, Ioan Matei, 2026, "CMOs’ Focus on Continual Growth and Progress to Strategically Reinvent Marketing’s Operating Model," Holistic Marketing Management Journal, Holistic Marketing Management, volume 16, issue 3, pages 09-16, September.
• PETRACHE, Bogdan & EDU, Tudor, 2026, "The main objective of the case study was to conduct research to identify international students’ perceptions of the Romanian higher education market, as well as the marketing elements that universities use to attract international students. The prese," Holistic Marketing Management Journal, Holistic Marketing Management, volume 16, issue 3, pages 17-20, September.
• Mohamad Isa Abd Jalil & Siti Hajar Samsu & Debrina Puspita Andriani & Shariff Umar Shariff Abd. Kadir & Habib Ahmed, 2026, "Consumer Insights on Halal Certification: Awareness, Perception, and Visibility as Key Determinants of Purchase Behaviour," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, volume 12, issue 1, pages 195-228, March, DOI: https://doi.org/10.21098//jimf.v12i.
• Ana-Maria Severin & Anamaria-Catalina Radu & Ivona Rapan, 2026, "Urban ecological and digital transitions - concepts, challenges and policy perspectives," Romanian Journal of Economics, Institute of National Economy, volume 62, issue 1(71), pages 157-165, June.
• Cameron, Martin & Naudé, Wim, 2026, "Planning and Assessing Export Promotion Activities Using Large International Trade Datasets: The Evolution of the Decision Support Model, 1995-2025," IZA Discussion Papers, IZA Network @ LISER, number 18469, Mar.
• DANCI Petre & CURIC Iulia & EDU Tudor, 2026, "Exploring Online Sustainable Fashion Buying Behaviour Antecedents. A Qualitative Research," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 01, March.
• VANNONI Valeria & BOLDUREANU Gabriela & TELEMAN Nicoleta-Raluca, 2026, "Entrepreneurship in the Beekeeping Sector - Between Entrepreneurs' Motivation and Consumer Perception," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 01, March.
• Nelyda Campos-Requena & Felipe Vásquez-Lavin, 2026, "Preference-based Segments from Mixed Logit, Latent Class, and Latent Class Mixed Logit Models: A Monte Carlo Comparison," Computational Economics, Springer;Society for Computational Economics, volume 67, issue 6, pages 5083-5113, June, DOI: 10.1007/s10614-025-11048-2.
• Simone Robbiano & Gianluca Cerruti, 2026, "Assessing the Impact of Price-Matching Guarantees and Price Fluctuations on Consumer Feedback: Insights from the Online Consumer Electronics Market," Journal of Consumer Policy, Springer, volume 49, issue 1, pages 1-29, March, DOI: 10.1007/s10603-026-09613-9.
• Akio Kawasaki & Takao Ohkawa & Makoto Okamura, 2026, "Product Quality Choices of Entrant Firms with Quality-dependent Costs," Journal of Industry, Competition and Trade, Springer, volume 26, issue 1, pages 1-24, December, DOI: 10.1007/s10842-026-00465-0.
• Jean-Pierre Dubé & Ariel Xu, 2026, "Large Language Models and Creative Content Design: a case study of email marketing at Wine Access," Quantitative Marketing and Economics (QME), Springer, volume 24, issue 1, pages 1-28, December, DOI: 10.1007/s11129-025-09303-9.
• Ivy Chu Dang & Raluca M. Ursu & Pradeep K. Chintagunta, 2026, "Going back to move forward? How search revisits on a website we built inform us about search outcomes," Quantitative Marketing and Economics (QME), Springer, volume 24, issue 1, pages 1-39, December, DOI: 10.1007/s11129-025-09304-8.
• Ali Umut Guler & Vishal Singh, 2026, "Polarized consumption," Quantitative Marketing and Economics (QME), Springer, volume 24, issue 1, pages 1-32, December, DOI: 10.1007/s11129-026-09308-y.
• Daniel Winkler & Christian Hotz-Behofsits & Nils Wlömert & Dominik Papies & Jūra Liaukonytė, 2026, "Does TikTok promote or cannibalize music streaming? Estimands and identification with heavy-tailed outcomes," Quantitative Marketing and Economics (QME), Springer, volume 24, issue 1, pages 1-63, December, DOI: 10.1007/s11129-026-09312-2.
• Ayelet Israeli & Eric T. Anderson, 2026, "Pricing with bandits in the long tail: The role of competitive monitoring," Quantitative Marketing and Economics (QME), Springer, volume 24, issue 1, pages 1-36, December, DOI: 10.1007/s11129-026-09314-0.
• Oksana Loginova, 2026, "Private Labels and Wholesale Contracts in Online Marketplaces," Review of Industrial Organization, Springer;The Industrial Organization Society, volume 69, issue 1, pages 13-39, August, DOI: 10.1007/s11151-026-10047-3.
• Sebastian Schlauderer & Sven Overhage & Maximilian Raab, 2026, "I've got a feeling—how multi-modal emotional expressions affect investment decisions in reward-based crowdfunding," Small Business Economics, Springer, volume 66, issue 3, pages 1495-1523, March, DOI: 10.1007/s11187-025-01154-8.
• Gulo, Maria Monika Anjelina Manek & Lake, Yeremias, 2026, "The Mediating Role of Brand Image in the Relationship Between Promotion, Price Perception, and Purchase Intention: Evidence from Emerging Market Bottled Water Consumers," Goliterati Management Review (GMR), PT Literati Global Network, volume 1, issue 1, pages 1-38, February, DOI: 10.66452/702407.
• Laura, Yosefa, 2026, "The Dynamics of Trust in Digital Era Cosmetics: Halal Labeling, Information Quality, and Endorser Credibility on Purchase Intention," Goliterati Management Review (GMR), PT Literati Global Network, volume 1, issue 1, pages 56-84, February, DOI: 10.66452/702783.
• Aba, Lidwina A. & Mitang, Berno B., 2026, "The Influence of Social Media Influencers and E-WOM on Purchase Intention: The Mediating Role of Brand Trust," Goliterati Management Review (GMR), PT Literati Global Network, volume 1, issue 1, pages 117-143, February, DOI: 10.66452/702785.
• Martina Zámková & Stanislav Rojík & Martin Prokop & Simona Činčalová & Radek Stolín, 2026, "Organic/BIO Food Labelling Systems and Their Perception by Czech Consumers with a Focus on Ecology," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 12, issue 1, pages 90-106.
• Martina Opalkova, 2026, "Do Sustainable Values Translate into Purchases? Evidence from Generation Z in the Running Products Market," MENDELU Working Papers in Business and Economics, Mendel University in Brno, Faculty of Business and Economics, number 2026-111, Jul.
• Nicole Black & Lachlan Deer & Johannes S.Kunz & David W. Johnston, 2026, "Are You Okay? Effects of a National Peer-Support Campaign on Mental Health," Papers, Centre for Health Economics, Monash University, number 2026-06, Jul.
• T. D. Aswani, 2026, "Environmentally Conscious Consumer Behaviour and Green Finance: A Bibliometric Review of Emerging Trends," Financial and Economic Review, Magyar Nemzeti Bank (Central Bank of Hungary), volume 25, issue 3, pages 49-78.
• Jing Cai, 2026, "Contract Design and Insurance Demand," NBER Working Papers, National Bureau of Economic Research, Inc, number 34797, Feb.
• Yixuan Liu & Hua Zhang & Eric Zou, 2026, "Pay Now, Buy Never: The Economics of Consumer Prepayment Schemes," NBER Working Papers, National Bureau of Economic Research, Inc, number 34918, Mar.
• Brett R. Gordon & Robert Moakler & Florian Zettelmeyer, 2026, "Predicted Incrementality by Experimentation (PIE) for Ad Measurement," NBER Working Papers, National Bureau of Economic Research, Inc, number 35044, Apr.
• Kris James Mitchener & Matthew S. Jaremski & Kilian Rieder, 2026, "Banking on a Corporate Rebrand," NBER Working Papers, National Bureau of Economic Research, Inc, number 35458, Jul.
• Jean-Pierre H. Dubé & Ilya Morozov & Franklin She & Anna Tuchman, 2026, "The Effects of Ads on Beliefs and Implications for Consumer Search," NBER Working Papers, National Bureau of Economic Research, Inc, number 35596, Aug.
• Itamar Drechsler & Hyeyoon Jung & Weiyu Peng & Dominik Supera & Guanyu Zhou, 2026, "Credit Card Banking," NBER Working Papers, National Bureau of Economic Research, Inc, number 35607, Aug.
• Joshua S. Gans, 2026, "Advertising Claims, Pricing, and Customer Evidence," NBER Working Papers, National Bureau of Economic Research, Inc, number 35770, Sep.
• Savica Dimitrieska, 2026, "From Fear to Fortune: The power of superstition in international marketing," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 14, issue 1, pages 119-132, DOI: 10.37708/ep.swu.v14i1.8.
• Tommaso Bondi & Lijuan Luo, 2026, "Reviews as Matchmakers: Dynamic Learning of Product Fit," Working Papers, NET Institute, number 26-03, Sep.
• Aditi Shar & Samrdihi Tanwar, 2026, "Moderating Effects of Education, Gender, and Occupation on Brand Attachment and Online Purchase Intention in Apparel: A PLS-SEM Approach," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 554-573, June.
• Klea Nikolla & Etleva Muca (Dashi), 2026, "Marketing Barriers and Opportunities for Payments for Ecosystem Services in the Circular Economy: Evidence from Albania," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 67-79, July, DOI: 10.37075/RP.2026.3.03.
• Florina Mihai, 2026, "The Effects of National Brand Reputation on Exports in Emerging Markets," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 131-138, February.
• Merith Ifeoma Anaba & Arreh Taku Ayuk & Emmanuel Yusuf Attah, 2026, "Sustainable Marketing Strategies for Economic Recovery: Reframing Consumer Value in Post-Crisis Economies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 2-10, February.
• Cristiana-Alexandra Belu, 2026, "Digital Tourism Behaviour in Emerging Markets: A Principal Component Analysis of Online Information, Engagement and Travel Activity," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 400-406, February.
• Cristiana-Alexandra Belu, 2026, "Digital Influence in Tourism: An Integrated Review of Content, Platform Dynamics and Technology-Driven Consumer Behavior," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 407-413, February.
• Roxana-Marcela Zaharia & Alecsandra Andreea Scintee, 2026, "Digital Tools and Tourist Satisfaction: Empirical Evidence from Romania’s Hospitality Services," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 564-572, February.
• Roxana-Marcela Zaharia & Alecsandra Andreea Scintee, 2026, "Understanding Digital Purchase Behaviour in Hospitality: Comparative Insights from Black Friday Sales Across Multiple Channels," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 573-580, February.
• Teodora Maties (Cucerzan) & Ioana Gemenel, 2026, "Corporate Communication and ESG Messages on Social Media: Evidence from Romanian Listed Companies (2020–2024)," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 656-665, February.
• Iulia Curic, 2026, "Sustainability and Digital Platforms: New Consumption Practices," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 175-180, August.
• Dragos Mitroescu & Simona-Vasilica Oprea, 2026, "From Brainrot to Boarding Pass: How AI-Generated Italian Memes Shaped Tourism and Commerce in 2025," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 256-265, August.
• Cristiana-Alexandra Belu, 2026, "Mapping Digital Influence in Tourism: A Bibliometric Keyword Co-Occurrence Analysis of Tourist Decision-Making," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 374-383, August.
• Cristiana-Alexandra Belu, 2026, "Content and Creator Typologies in Digital Tourism Influence: A Conceptual Framework for the Tourism Purchase Decision Process," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 384-391, August.
• Andra Blaj & Nicoleta Andreea Neacsu, 2026, "Transparency, Authenticity, and Accountability: An Ethical Frame for AI Avatar Use in Digital Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 402-411, August.
• Andra Blaj & Anca Popescu, 2026, "Regulation and Responsibility in AI-Driven Marketing: Mapping the Research Landscape," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 412-420, August.
• Elena Florentina Croitoru & Iulia Georgiana Udrica, 2026, "From Perceived Value to Relational Advantage - The Mediating Role of Customer Experience in Digital Banking," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 478-486, August.
• Petre Danci, 2026, "Generation Z Consumer Behavior in Social Commerce: Key Factors and Theoretical Foundations," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 487-495, August.
• Anca Popescu & Nicoleta Andreea Neacsu, 2026, "Haptic Properties of Packaging Materials and Consumer Perception: A Systematic Literature Review," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 604-613, August.
• Adrian Serban-Comanescu & Corina Aurora Barbu & Alexandra Popa, 2026, "What Makes Sales Professionals Successful: An Analysis of Essential Skills and Attributes," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 623-626, August.
• Georgina Gonzales-Baspineiro & à lvaro Garrido-Morgado, 2026, "Optimización de promociones en aplicaciones móviles para impulsar ventas a corto plazo y fidelización a largo plazo," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2601, Feb, revised Jan 2026.

2025

• Mihaela MARCU, 2025, "Public Relations Functions," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, volume 12, issue 2, pages 100-102, December, DOI: 10.5281/zenodo.17870665.
• Hampton, Clark & Knutson, Macy & Masli, Adi & Stefaniak, Chad, 2025, "How negative accounting news events, voluntary ESG assurance, and assurance provider influence consumer purchasing intentions," Accounting, Organizations and Society, Elsevier, volume 115, issue C, DOI: 10.1016/j.aos.2025.101599.
• Wang, Xiaoyan & Fu, Jianyou & Tian, Yixing & Chen, Honghua, 2025, "Does food recall strategy have a positive or negative effect on trust repair? Moderation analysis based on trust violation types and trust disposition," China Economic Review, Elsevier, volume 94, issue PA, DOI: 10.1016/j.chieco.2025.102512.
• Congiu, Luca & Botta, Enrico & Zoli, Mariangela, 2025, "Biases and nudges in the circular economy: A review," Ecological Economics, Elsevier, volume 233, issue C, DOI: 10.1016/j.ecolecon.2025.108579.
• Levy, Daniel & Chen, Haipeng (Allan) & Ray, Sourav & Charette, Elliot & Ling, Xiao & Zhao, Weihong & Bergen, Mark & Snir, Avichai, 2025, "Asymmetric price adjustment over the business cycle," Economics Letters, Elsevier, volume 254, issue C, DOI: 10.1016/j.econlet.2025.112450.
• Sun, Zhonghua & Wei, Wei, 2025, "Green technology innovation and corporate brand competitiveness: an analysis based on the role of environmental policy," Finance Research Letters, Elsevier, volume 71, issue C, DOI: 10.1016/j.frl.2024.106421.
• Salamat, Ramtin, 2025, "Trial plans as a means of price discrimination," Games and Economic Behavior, Elsevier, volume 153, issue C, pages 679-701, DOI: 10.1016/j.geb.2025.08.010.
• Lehrer, Ehud & Shaiderman, Dimitry, 2025, "Markovian persuasion with stochastic revelations," Games and Economic Behavior, Elsevier, volume 154, issue C, pages 411-439, DOI: 10.1016/j.geb.2025.09.014.
• Chenarides, Lauren & Richards, Timothy J. & Rutledge, Zachariah & Pender, John, 2025, "Dollar store impact on local labor markets and retail activity," Food Policy, Elsevier, volume 132, issue C, DOI: 10.1016/j.foodpol.2025.102827.
• Turki, Hager, 2025, "AI-powered personalization in e-commerce: Governance, consumer behavior, and exploratory insights from big data analytics," Technology in Society, Elsevier, volume 83, issue C, DOI: 10.1016/j.techsoc.2025.103033.
• Kim, Jungkeun & Cho, Areum & Lee, Daniel Chaein & Park, Jooyoung & Kim, Aekyoung & Jhang, Jihoon & Kim, Changju, 2025, "Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: the role of perceived authenticity," LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library, number 126230, Jan.
• Manuel Cuadrado García & María Luisa Palma Martos & Juan de Dios Montoro Pons, 2025, "Participación y diversidad funcional en el contexto de los centros culturales," EKONOMIAZ. Revista vasca de Economía, Gobierno Vasco / Eusko Jaurlaritza / Basque Government, volume 107, issue 01, pages 230-251.
• Krisztina Taralik & Zsolt Molnár & Tamás Kozák, 2025, "Should I buy domestic food? What influences Hungarian customers in this matter?," Social Responsibility Journal, Emerald Group Publishing Limited, volume 21, issue 6, pages 1319-1334, April, DOI: 10.1108/SRJ-01-2025-0018.
• K. Vijayakumar & P. G. Rajesh, 2025, "Cross-Selling's Constraints and Solutions in the Banking Industry," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 108-117.
• Retno Santi Sumardi & Anuar Shah Bali Mahomed & Yuhanis Abdul Aziz, 2025, "Innovative Strategy for Muslim-Friendly Hotels (MFH): Responding to Challenges By Prioritizing Islamic Attributes," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 60-91.
• Naveen Kumar R & Janani M & A John William, 2025, "Analysing How E-Commerce Entrepreneurs Employ Remarketing Strategies to Impact Consumer Brand Affinity, Cart Abandonment, and Purchase Behaviour," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, volume 15, issue 2, pages 86-103.
• Hayley Bonnici & Ayrton Zarb, 2025, "Determinants of Life Insurance Buying Behaviour in Malta," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, volume 15, issue 4, pages 41-60.
• Anna Mazurkiewicz-Pizlo, 2025, "Virtual Influencers (VIs) As Marketing Communication Tools," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 472-492.
• Ewa Szkudlarek & Maciej Debski & Aleksandra Gradowska, 2025, "Pro-Environmental Initiatives in the Hospitality Sector as a Driver of Brand Loyalty Among Generation Z," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 610-621.
• Monika Piatkowska & Joanna Banbula, 2025, "From Consumption to Creation: Motivations Influencing Handball Fans' Social Media," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 79-99.
• Dariusz Sobotkiewicz & Pawel Waniowski, 2025, "Inflation-Driven Changes in Consumer Behavior on the Polish Market: A Survey Approach," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 1059-1070.
• Gabriela Wojak & Ernest Gorka & Dariusz Baran & Michal Cwiakala & Bartosz Blaszczak & Sebastian Zupok, 2025, "Redesigning User Experience: The Role of Design Thinking in Global Digital Tourism Services," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 1090-1112.
• Karolina Bialas, 2025, "The Paradox of Authenticity: A Strategy for Building Brand Credibility Among Generation Z in the Metaverse," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 1195-1206.
• Mariusz Grebowiec, 2025, "Social Marketing and Its Tools in the Process of Creating Consumer Purchasing Decisions," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 127-149.
• Mateusz Juzwik, 2025, "The Role of Artificial Intelligence in Selected Marketing Areas," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 1274-1284.
• Renata Krajewska & Ewa Ferensztajn-Galardos & Grazyna Olszewska, 2025, "Modern Logistical Solutions in Polish E-Commerce: Economic Drivers and a Case Study Analysis," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 207-220.
• Jolanta Tarapata & Janusz Kostecki, 2025, "Responsible Activities of the Company/Brand and their Impact on Its Positive Image in the Opinion of Generation Z Consumers," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 406-423.