Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2025

• Kazunori Yakushiji, 2025, "Relative thinking with exogenous reference prices in multiple price comparisons," Evolutionary and Institutional Economics Review, Springer, volume 22, issue 2, pages 341-363, September, DOI: 10.1007/s40844-025-00323-4.
• María J. Quero & Montserrat Díaz-Méndez & Jose L. Ruiz-Alba, 2025, "How does innovation emerge in open platform ecosystems?," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-15, December, DOI: 10.1007/s12525-024-00749-5.
• Han Yan & Rui Wang & Jin Qin, 2025, "Design factors of the tag-based review summarization system: Perspective of the consumers’ intention to use," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-17, December, DOI: 10.1007/s12525-025-00761-3.
• Alireza Zolfaghari & Simon Somogyi & Kimberly Thomas-Francois & Maryamsadat Hashemi Fesharaki, 2025, "Beyond technology: Multidimensional consumption values in phygital retailing; a mixed method approach," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-30, December, DOI: 10.1007/s12525-025-00776-w.
• Kathrin Figl & Aliaksei Miniukovich & Christiane Ernst & Christiane Lehrer, 2025, "The danger of not being typical: The positive effect of webpage prototypicality on users’ attitudes," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-22, December, DOI: 10.1007/s12525-025-00777-9.
• Pascal Penava & Ricardo Buettner, 2025, "A novel subject-independent deep learning approach for user behavior prediction in electronic markets based on electroencephalographic data," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-20, December, DOI: 10.1007/s12525-025-00778-8.
• Chunhua Ju & Qi Guo & Hui Jiang & Yong Wang, 2025, "Does platform dependence always reduce the fairness perception of seller?," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-25, December, DOI: 10.1007/s12525-025-00787-7.
• Ezlika M. Ghazali & Dilip S. Mutum & Jia Jia Cheah, 2025, "Dining with robots: An integrated perspective on functional, emotional and relational dimensions of customer experience," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-29, December, DOI: 10.1007/s12525-025-00797-5.
• Maaike Ven & Lieve Doucé & Kim Willems & Felitsa Rademakers & Malaika Brengman & Philippine Loupiac, 2025, "Augmenting the reality of decision-making: Comparing and combining product experiences’ influence on choice difficulty and mental imagery," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-25, December, DOI: 10.1007/s12525-025-00801-y.
• Yali Zhang & Zhenbin Ding & Jun Sun & Xingfang Zhao & Xu Hu & Zhaojun Yang, 2025, "Optimizing AI strategies in e-commerce customer service: An agent-based simulation," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-22, December, DOI: 10.1007/s12525-025-00821-8.
• Ankit Kumar Sinha & Subhro Sarkar, 2025, "Tracing the trajectory of avatar marketing: An academic exploration through bibliometric analysis and the six-markets stakeholder model," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-25, December, DOI: 10.1007/s12525-025-00826-3.
• Inma Rodríguez-Ardura & Antoni Meseguer-Artola & María-Ángeles García-Haro, 2025, "How hedonic strategies bring about customer engagement and value for e-retailers—A blended PLS-ANN analysis of the mediating effect of experiential value-in-use," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-19, December, DOI: 10.1007/s12525-025-00827-2.
• Li Xu & Yide Sun & Yuan-Teng Hsu & Ya-Ling Chiu, 2025, "The effects of personalized recommendations on perceived switching costs: The mediation roles of customer satisfaction and habits," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-16, December, DOI: 10.1007/s12525-025-00829-0.
• Zhen Gao, 2025, "The effects of service quality of hybrid electronic commerce platform on consumer’s purchase intention: An assemblage theory approach," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-16, December, DOI: 10.1007/s12525-025-00837-0.
• Suraj Kushe Shekhar & Pulidindi Venugopal, 2025, "Social marketing and consumer behavior: a bibliometric analysis," Future Business Journal, Springer, volume 11, issue 1, pages 1-22, December, DOI: 10.1186/s43093-025-00500-2.
• Mariya Ali & Asad Ahmad & Sadaf Siraj & Dag Øivind Madsen, 2025, "A preliminary analysis of the impact of advertising appeals on sustainable apparel purchase behaviour," Future Business Journal, Springer, volume 11, issue 1, pages 1-13, December, DOI: 10.1186/s43093-025-00503-z.
• Preyal Sanghvi & Pratima Shukla & Varimna Singh & Reshmi Menon, 2025, "Green Buying Behavior: A Shift Towards Sustainable Development," International Journal of Global Business and Competitiveness, Springer, volume 20, issue 1, pages 42-52, June, DOI: 10.1007/s42943-025-00112-1.
• Hamidreza Sarkheil & Mahnaz Rafie, 2025, "Relationship Marketing Strategies for Enhancing Customer Loyalty and Satisfaction: A Case Study of Hamrah Aval Company," International Journal of Global Business and Competitiveness, Springer, volume 20, issue 1, pages 74-84, December, DOI: 10.1007/s42943-025-00134-9.
• Tahir Ashraf Dar & Tahir Ahmad Wani, 2025, "Religiosity and Sustainable Consumption: Examining Consumer Intentions Toward Second-Hand Clothes in India," International Journal of Global Business and Competitiveness, Springer, volume 20, issue 1, pages 118-126, December, DOI: 10.1007/s42943-025-00137-6.
• D. Dharani & K. Lavanya Latha, 2025, "Beyond the Click: Unveiling the Role of User-Centric Factors in Public Perception and Engagement with Search Engine Marketing," International Journal of Global Business and Competitiveness, Springer, volume 20, issue 2, pages 143-154, December, DOI: 10.1007/s42943-025-00121-0.
• Vipin Vihari Ram Tripathi & Rukmani Jaiswal & Manish Kumar Srivastava & Ashish Kumar Srivastava, 2025, "Leveraging Finfluencer Credibility for Enhanced Client Engagement and Investment Decisions: Insights from PLS-SEM," International Journal of Global Business and Competitiveness, Springer, volume 20, issue 2, pages 155-162, December, DOI: 10.1007/s42943-025-00123-y.
• Luca Congiu & Ivan Moscati & Matteo Scacchi, 2025, "Digital Nudging and Cookie Rejection: An Experiment," Italian Economic Journal: A Continuation of Rivista Italiana degli Economisti and Giornale degli Economisti, Springer;Società Italiana degli Economisti (Italian Economic Association), volume 11, issue 1, pages 431-458, March, DOI: 10.1007/s40797-024-00268-4.
• Nils Goeken & Peter Kurz & Winfried J. Steiner, 2025, "Identifying nested preference structures in choice models based on stated choice data," Journal of Business Economics, Springer, volume 95, issue 8, pages 1141-1188, November, DOI: 10.1007/s11573-025-01241-y.
• Katariina Juusola & Abdelmounaim Lahrech & Hazem AlDabbas, 2025, "Exploring the Relationship Between Innovation Efficiency and Nation Brand Strength: a Panel Study," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), volume 16, issue 3, pages 12617-12639, September, DOI: 10.1007/s13132-024-02427-5.
• Nur Syazwani Mazlan & Fatin Aimi Naemah Norazmi & Rusmawati Said & Rahmita Wirza O. K. Rahmat & Nadia Mazlan, 2025, "Key Drivers of Gig Economy Participation in Malaysia," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), volume 16, issue 5, pages 16775-16801, November, DOI: 10.1007/s13132-024-02512-9.
• M. Eshaq Stanikzai & Ella Mittal, 2025, "Leveraging AI-generated and human-generated content for maximized user engagement in contentpreneurs’ innovation and creativity," Journal of Innovation and Entrepreneurship, Springer, volume 14, issue 1, pages 1-28, December, DOI: 10.1186/s13731-025-00529-1.
• Laura Kerpel & Anneleen Kerckhove, 2025, "Advocating beyond call of duty: a review of employee advocacy and a call for research," Management Review Quarterly, Springer, volume 75, issue 1, pages 249-288, February, DOI: 10.1007/s11301-023-00381-1.
• Gary Eckstein & Anup Shrestha & Anne-Marie Sassenberg & Yogesh K. Dwivedi, 2025, "Marketing agility in volatile, uncertain, complex and ambiguous (VUCA) contexts: a systematic literature review and future research agenda," Management Review Quarterly, Springer, volume 75, issue 1, pages 323-351, February, DOI: 10.1007/s11301-023-00382-0.
• Fakhra Malik Mushtaq & Ezlika M. Ghazali & Zalfa Laili Hamzah, 2025, "Brand hate: a systematic literature review and future perspectives," Management Review Quarterly, Springer, volume 75, issue 2, pages 1077-1110, June, DOI: 10.1007/s11301-023-00402-z.
• Parul Chhibber & Hardeep Chahal & Rahul Pratap Singh Kaurav, 2025, "Is brand commitment the missing link in the internal branding and brand citizenship behaviours relationship in services sector: a meta-analysis," Management Review Quarterly, Springer, volume 75, issue 2, pages 1259-1310, June, DOI: 10.1007/s11301-024-00408-1.
• Endang Hariningsih & Budhi Haryanto & Lilik Wahyudi & Catur Sugiarto, 2025, "Ten years of evolving traditional versus non-traditional celebrity endorser study: review and synthesis," Management Review Quarterly, Springer, volume 75, issue 3, pages 1937-1997, September, DOI: 10.1007/s11301-024-00425-0.
• Padma Angmo & Rachna Mahajan & Antonio Batista Silva Oliveira, 2025, "Do they look human? Review on virtual influencers," Management Review Quarterly, Springer, volume 75, issue 3, pages 2425-2457, September, DOI: 10.1007/s11301-024-00438-9.
• Manuel Muth & Michael Lingenfelder & Gerd Nufer, 2025, "The application of machine learning for demand prediction under macroeconomic volatility: a systematic literature review," Management Review Quarterly, Springer, volume 75, issue 3, pages 2759-2802, September, DOI: 10.1007/s11301-024-00447-8.
• Khleef Alkhawaldeh & Reem Suwan & Mais Qadri, 2025, "The influence of customer value on sustainable green purchasing decision: the mediating role of customer attitudes and behavior," OPSEARCH, Springer;Operational Research Society of India, volume 62, issue 2, pages 643-660, June, DOI: 10.1007/s12597-024-00822-9.
• Laszlo Alexandru Gyori & Flavia Dana Oltean & Manuela Rozalia Gabor, 2025, "Exploring the Domains of Consumer Perceived Ethicality in Developing Countries. Comparative Qualitative Research on Romania and China," Springer Proceedings in Business and Economics, Springer, in: Adina Letiția Negrușa & Monica Maria Coroş & Mark Anthony Camilleri, "Sustainable and Resilient Businesses in the Global Economy", DOI: 10.1007/978-3-031-75883-6_13.
• Constantine Demiris & Lorena Elezi & Joanna Kyritsi & Nikos Adamopoulos, 2025, "Reimagining Tourism in the Post-covid Era: Insights from Milos Island's Tourism Workforce," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-78471-2_1.
• Konstantinos Giotopoulos & Dimitrios Papadopoulos, 2025, "Digital Transformation in the Global Tourism Ecosystem: Consumer Attitudes and Business Adaptation," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-78471-2_11.
• Yannis C. Stamatiou & Hera Antonopoulou & Constantinos Halkiopoulos, 2025, "Secure and Privacy-Preserving Applications: Enhancing User Experience and Trust in the Tourism Industry," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-78471-2_12.
• Leonidas Theodorakopoulos & Alexandra Theodoropoulou & Ioanna Kalliampakou & Panagiotis Velissaris & Constantinos Halkiopoulos, 2025, "Revolutionizing Tourism Marketing: Big Data Analytics and Machine Learning for Predictive Accuracy," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-78471-2_13.
• Georgios Igoumenakis & Ioanna Giannoukou, 2025, "Enhancing Tourism Business Competitiveness Through Digital Marketing Tools: A Case Study on Effective Strategies and Technologies," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-78471-2_14.
• Spiridoula Tsoukala & Ioanna Kalliampakou & Alexandra Theodoropoulou & Ioanna Giannoukou, 2025, "Digital Engagement in Cultural Institutions: Enhancing Visitor Experience Through Innovative Technologies," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-78471-2_15.
• Leonidas Theodorakopoulos & Alexandra Theodoropoulou & Aristeidis Bakalis, 2025, "Utilizing Big Data for Improved Targeting and Personalization for Digital Marketing Purposes in the Tourism Industry: A Comprehensive Review," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-78471-2_17.
• Ioanna Giannoukou & Antonia Kougia, 2025, "Innovative Digital Strategies in Crisis Management for Tourism Enterprises: Enhancing Resilience and Sustainable Growth in the Digital Era," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-78471-2_3.
• Christos Sarigiannidis & Constantinos Halkiopoulos & Basilis Boutsinas, 2025, "Innovative Pathways to Sustainable Tourism in Greece: Leveraging Open Environmental Accounting and Business Ecosystems," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-78471-2_34.
• Evgenia Gkintoni & Georgios Telonis & Constantinos Halkiopoulos & Basilis Boutsinas, 2025, "Next-Gen Wellness: AI, MBCT, and Data-Driven Marketing Transforming Health Tourism," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-78471-2_37.
• Georgios Heliades & Evgenia Gkintoni & Gerasimos Panas & Constantinos Halkiopoulos & Basilis Boutsinas, 2025, "AI-Enhanced Cognitive Wellness: Integrating NcBT and Human–Computer Interaction in Global Health Tourism," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-78471-2_38.
• Aspasia Patroni & Grigoria Vogka & Constantinos Halkiopoulos & Hera Antonopoulou, 2025, "Emerging Trends and Digital Strategies in Medical Tourism: Enhancing Health and Wellness Tourism in the Modern Era," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-78471-2_39.
• Evgenia Gkintoni & Georgios Telonis & Anastasios Tsimakis & Constantinos Halkiopoulos & Basilis Boutsinas, 2025, "Integrating AI-Powered Personalization via Neurobiologically Informed DBT in Smart Wellness Resorts," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-78471-2_40.
• Leonidas Theodorakopoulos & Ioanna Kalliampakou & Amalia Ntantou & Constantinos Halkiopoulos, 2025, "Leveraging Machine Learning for Sustainable Hotel Management: Predicting Booking Cancellations to Optimize Operations," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-78471-2_6.
• Georgios A. Deirmentzoglou & Eirini Vlassi & Katerina Maronou, 2025, "The Role of Search Engine Optimization Awareness in Decision-Making: Applying the Technology Acceptance Model to Online Travel Agencies," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-87019-4_33.
• Nerantzaki Alexandra & Tsourela Maria & Paschaloudis Dimitris, 2025, "Expectations’ Impact on Satisfaction from Social Media and Websites Purchases for Online Travel Agencies," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-87019-4_34.
• Leonidas Theodorakopoulos & Alexandra Theodoropoulou & Constantinos Halkiopoulos, 2025, "Big Data and Business Intelligence in Tourism: Analyzing Trends and Enhancing Customer Satisfaction Through Online Review Analytics," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-87019-4_35.
• Alexander Pakhalov & Iza Dombrovski, 2025, "How Do Small Hotel Owners Influence the Guest Experience? A Netnographic Study in Kamena Vourla, Greece," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-87019-4_38.
• Athina Nella & Dimitrios P. Stergiou, 2025, "ChatGPT as a Sentiment Analysis Tool: An Assessment Based on Negative Reviews of High-End UK Restaurants," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-87019-4_5.
• Chiara Civera & Cecilia Casalegno & Brigida Morelli & Valentina Chiaudano, 2025, "Multi-stakeholder marketing: mapping the field," Review of Managerial Science, Springer, volume 19, issue 10, pages 3229-3262, October, DOI: 10.1007/s11846-025-00849-2.
• Maria D. Illescas-Manzano & Sergio Martínez-Puertas & Manuel Sánchez-Pérez & María Belén Marín-Carrillo, 2025, "Explaining hotel breakfast pricing under spatial heterogeneity and competitive environments," Review of Managerial Science, Springer, volume 19, issue 12, pages 3713-3747, December, DOI: 10.1007/s11846-025-00866-1.
• Martin Haupt & Jan Freidank & Alexander Haas, 2025, "Consumer responses to human-AI collaboration at organizational frontlines: strategies to escape algorithm aversion in content creation," Review of Managerial Science, Springer, volume 19, issue 2, pages 377-413, February, DOI: 10.1007/s11846-024-00748-y.
• Sandra Tobon & Carmen Abril, 2025, "Game on: curbing impulse buying and returns in apparel e-tailers," Review of Managerial Science, Springer, volume 19, issue 6, pages 1783-1817, June, DOI: 10.1007/s11846-024-00808-3.
• Arshiya Farooqui & Ubada Aqeel, 2025, "Green consumer behavior toward natural cosmetics in a developing economy: behavioral drivers and strategic implications," SN Business & Economics, Springer, volume 5, issue 12, pages 1-30, December, DOI: 10.1007/s43546-025-00990-w.
• Ashish Nag & Vipan Kumar & Era Sood & Nihal Kapoor, 2025, "The Revolutionary Power of Virtual Tourism and Metaverse Innovation for a Better Tourism World," Springer Books, Springer, chapter 0, in: Fatima Zahra Fakir & Ahmad Albattat & Marco Valeri, "Tourism Entrepreneurship and the Metaverse", DOI: 10.1007/978-3-031-96299-8_10.
• Chun-Chien Lin & Kadek Sandita Nugraha & Yi-Jung Hsu, 2025, "The Effect of Sustainable Development Goals on Customer Satisfaction, Customer Loyalty and the Role of Brand Image in Green Hotels," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 15, issue 1, pages 1-7.
• Cheng-Wen Lee & Romi Ilham & Yuan-Chao Chi, 2025, "Digital Dependence: Online Game Addiction to Mobile App Purchase Intention Feature," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 15, issue 2, pages 1-3.
• Alfonso Martín-Rodríguez & Gonzalo Maldonado-Guzmán & María del Carmen Baustista-Sánchez, 2025, "Entrepreneurial and Market Orientations Effects in Mexican Small Business Performance," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 15, issue 2, pages 1-5.
• Chung-Te Ting & Yu-Yao Su & Yu-Sheng Huang & Yao-Lin Ong, 2025, "Examining the Effect of Health Consciousness on Sports Product Purchase Behavioral Intention," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 15, issue 6, pages 1-12.
• Yu-Han Weng & Cheng-Hua Wang & Chung-Te Ting, 2025, "The Impact of Experiential Value on Food Truck Consumers’ Satisfaction and Loyalty: The Mediating Role of Experience Quality," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 15, issue 6, pages 1-16.
• Chung-Te Ting & Yu-Yao Su & Yu-Sheng Huang & Yao Lin Ong, 2025, "Evaluating Key Determinants for Sports Artifact Classification," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 15, issue 6, pages 1-18.
• Chien-Jung Ting & Hsing-Mei Juan, 2025, "Assessing the Association of Popular Attractions with Taiwan’s Inbound Tourist Numbers: The Case of Night-Market Keywords," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 15, issue 6, pages 1-4.
• Cheng-Wen Lee & Yu-Ting Jhou, 2025, "Understanding Self-Disclosure in Social Networking Sites: The Influence of Trust and Perceived Privacy Risk," Journal of Applied Finance & Banking, SCIENPRESS Ltd, volume 15, issue 1, pages 1-6.
• Nikolaj Ambrusevič & Margarita Išoraitė, 2025, "User experience journey map: theoretical and practical aspects," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 12, issue 3, pages 205-215, March, DOI: 10.9770/g5473623384.
• Margarita Išoraitė & Daiva Aktas, 2025, "Sensory marketing for promoting more sustainable purchasing behaviour," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 12, issue 3, pages 34-43, March, DOI: 10.9770/g8668796372.
• Chaudhry Kashif Mahmood & Harcharanjit Singh & Tayyiba Khalil & Tayyiba Khalil & Faisal Aftab & Hina Khan & Imran Manzoor & Kashif Ahmed Abdulhayee, 2025, "Influencer marketing: impact of authenticity on customer purchase intentions," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 12, issue 4, pages 25-42, June, DOI: 10.9770/t8692335355.
• Mamdouh Zaki Ahmed Ewis & Shereen Aly Hussien Aly Abdou, 2025, "Content marketing, brand awareness, and customer loyalty in emerging market," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 12, issue 4, pages 43-73, June, DOI: 10.9770/b4992425558.
• Gintarė Gulevičiūtė & Margarita Išoraitė, 2025, "User experience design in the context of experiential marketing," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 12, issue 4, pages 87-95, June, DOI: 10.9770/h4444238684.
• Michal Konečný & Michaela Kosíková & František Pollák & František Pollák & Daniel Chamrada & Daniel Chamrada, 2025, "Online reputation of hotels: an empirical study on the Czech Market," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 13, issue 1, pages 189-209, September, DOI: 10.9770/t8952539693.
• Xiang Hui & Bingxiang Li & Mingmin Li, 2025, "Asset-light construction of technology-driven startups: insights from case studies in China," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 13, issue 1, pages 210-231, September, DOI: 10.9770/q9366935644.
• Abdelmoneim Ahmed Eltohamy & Shereen Aly Hussien Aly Abdou, 2025, "Advertising mix and mobile app adoption in Egypt: the moderating role of perceived utility," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 13, issue 1, pages 391-410, September, DOI: 10.9770/z3886537586.
• Radovan Bačík & Jaroslava Gburova & Katarina Melasova & Petra Motyckova, 2025, "Customer segmentation and perception of service quality in digital tourism," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 13, issue 1, pages 464-477, September, DOI: 10.9770/s3254688325.
• Andiswa Purity Khumalo & Nosihle Rolana Raula & Steven Kayambazinthu Msosa, 2025, "Customer perception of green marketing in the South African retail sector," Insights into Regional Development, VsI Entrepreneurship and Sustainability Center, volume 7, issue 1, pages 83-92, March, DOI: 10.70132/h6837445699.
• Lucas Vukethwele & Siphenathi Fihla & Richard Chinomona, 2025, "Experiential marketing and its effects on customer e-satisfaction and customer happiness with online purchases in Mthatha," Insights into Regional Development, VsI Entrepreneurship and Sustainability Center, volume 7, issue 3, pages 69-82, September, DOI: 10.70132/d4894356469.
• Turlo, Sergey & Fina, Matteo & Kasinger, Johannes & Laghaie, Arash & Otter, Thomas, 2025, "Discrete choice in marketing through the lens of rational inattention," Other publications TiSEM, Tilburg University, School of Economics and Management, number 24894409-70a9-4920-9d3c-b.
• Carballa-Smichowski, Bruno & Lefouili, Yassine & Mantovani, Andrea & Reggiani, Carlo, 2025, "Data Sharing or Analytics Sharing?," TSE Working Papers, Toulouse School of Economics (TSE), number 25-1615, Feb.
• N.N. Kalkova, 2025, "Consumers’ online shopping choices and assortment forecasting by ABC analysis using eye tracking technology," Upravlenets, Ural State University of Economics, volume 16, issue 1, pages 92-105, March, DOI: 10.29141/2218-5003-2025-16-1-7.
• M.M. Smirnova & I.I. Staroverova, 2025, "Approaches to goals setting in customer loyalty and brand management under economic turbulence," Upravlenets, Ural State University of Economics, volume 16, issue 2, pages 100-117, May, DOI: 10.29141/2218-5003-2025-16-2-7.
• M.E. Al Khazraje & M. Raad Saleh & N. Khaleel Ibrahem, 2025, "The customer journey in the light of sensory marketing for fast food restaurants," Upravlenets, Ural State University of Economics, volume 16, issue 3, pages 78-91, July, DOI: 10.29141/2218-5003-2025-16-3-6.
• Elena Riha & David Riha & Vladimir Zhechev, 2025, "Implementation of factor analysis for identifying cultural differences in personal selling," Business & Management Compass, University of Economics Varna, issue 2, pages 12-23.
• Plamen Yankov, 2025, "The Impact of Online Presence on Loyalty: A Quantitative Study in the Context of Urban Tourism," Business & Management Compass, University of Economics Varna, issue 2, pages 24-36.
• Satrevics Vladimirs & Gobniece Zanda & Us Yana, 2025, "Meta-Analysis of the Concept of Brand Humanisation in Higher Education," Economics and Culture, Sciendo, volume 22, issue 2, pages 53-69, DOI: 10.2478/jec-2025-0020.
• Alfdool Sabri Mahmoud & Teruel-Serrano María Dolores & Alonso-Monasterio Pau, 2025, "The Brand Image Influence on the Relationship Between Social Media Advertising and Sustainable Tourism Practices in Petra (Jordan)," Economics, Sciendo, volume 13, issue 1, pages 25-44, DOI: 10.2478/eoik-2025-0014.
• Toni Nagian & Goh Thomas Sumarsan & Edward Yusuf Ronny & Calen, 2025, "Supply Chain Sustainability and Financial Performance: The Role of E-Commerce, Digital Banking and Digital Marketing of SMEs," Economics, Sciendo, volume 13, issue 1, pages 487-507, DOI: 10.2478/eoik-2025-0027.
• Waghmare Ganesh & Dash Pranati & Jogalekar Jaee & Killedar Murshaduddin & Rao Mvk Srinivasa & Biswas Mitrajit, 2025, "Corporate Social Responsibility: Economic Impacts on Consumer Loyalty and Brand Value in the Digital Era," Economics, Sciendo, volume 13, issue 2, pages 507-527, DOI: 10.2478/eoik-2025-0045.
• Phu Nguyen Hoang & Khoi Ma Van & Linh Tran Thi Khanh & Tu Nguyen Huynh Cam, 2025, "Analyzing the Adoption of Green Taxi Services: A Multi-Stakeholder Perspective," Economics, Sciendo, volume 13, issue 3, pages 341-373, DOI: 10.2478/eoik-2025-0069.
• Trung Duong Bao & Tri Le Dinh Minh & Anh Nguyen Van & Tra Nguyen Thi Thanh, 2025, "Psychological Alignment in Celebrity Endorsements: Evaluating Influencer Marketing Impact in the Luxury Hospitality Sector," Economics, Sciendo, volume 13, issue 4, pages 167-193, DOI: 10.2478/eoik-2025-0090.
• Badowska Sylwia & Grottel Monika & Pangsy-Kania Sylwia, 2025, "Motives for and Against Engagement in Charity by Older Adults. Empirical Evidence from Poland," Folia Oeconomica Stetinensia, Sciendo, volume 25, issue 1, pages 22-47, DOI: 10.2478/foli-2025-0002.
• İnan Ümmü Saliha Eken, 2025, "Use of the Topsis Method in Consumers’ Luxury Electric Vehicle Purchasing Decisions," Folia Oeconomica Stetinensia, Sciendo, volume 25, issue 2, pages 138-158, DOI: 10.2478/foli-2025-0026.
• Župan Tihana & Bognar Zrinka Blažević & Sesvečan Ema, 2025, "The Impact of Influencer Marketing on the Behavior of Generation Z Consumers," Folia Oeconomica Stetinensia, Sciendo, volume 25, issue 2, pages 347-365, DOI: 10.2478/foli-2025-0036.
• SANTOSO Budi & Hasan HAFIDZI Achmad & Gunawan WIBOWO Yohanes & IZZUDDIN Ahmad & Setiawan SUHARSONO Riyanto, 2025, "Innovative Marketing Strategies for Enhancing Competency and Access to Capital In SME’s," Foundations of Management, Sciendo, volume 17, issue 1, pages 173-186, DOI: 10.2478/fman-2025-0012.
• SANTOSO Budi & ARIYANTININGSIH Febri & ROBUSTIN Tri Palupi, 2025, "The Mediating Influence of Brand Attraction on Branding Performance: Evidence in East Java, Indonesia," Foundations of Management, Sciendo, volume 17, issue 1, pages 231-246, DOI: 10.2478/fman-2025-0016.
• Ławińska Olga & Korombel Anna, 2025, "The impact of enterprises’ social media activities on Generation Z’s purchasing decisions," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 61, issue 3, pages 225-240, DOI: 10.2478/ijme-2024-0042.
• Eferakeya Idowu, 2025, "Does environmental uncertainty influence the application of strategic management accounting? An investigation of listed manufacturing firms in Nigeria," Journal of Economics and Management, Sciendo, volume 47, issue 1, pages 355-384, DOI: 10.22367/jem.2025.47.14.
• Rutkowski Ireneusz P., 2025, "Stevens’ measurement scales in marketing research – A continuation of discussion on whether researchers can ignore the Likert scale’s limitations as an ordinal scale," Marketing of Scientific and Research Organizations, Sciendo, volume 55, issue 1, pages 39-55, DOI: 10.2478/minib-2025-0003.
• Strzębicki Dariusz, 2025, "Consumer Engagement on Facebook: The Role of Comments in Travel Agency Brand Interactions in Poland," Marketing of Scientific and Research Organizations, Sciendo, volume 55, issue 1, pages 56-68, DOI: 10.2478/minib-2025-0004.
• Błoński Krzysztof & Witek Jolanta, 2025, "Marketing of higher education institutions: Research themes and their shifting relevance over time," Marketing of Scientific and Research Organizations, Sciendo, volume 55, issue 1, pages 69-89, DOI: 10.2478/minib-2025-0005.
• Sneideriene Agne & Zamkauskas Marius, 2025, "Expression of the Knowledge Economy in the Context of Marketing," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 47, issue 2, pages 238-250, DOI: 10.15544/mts.2025.18.
• Pilelienė Lina & Bakanauskas Arvydas Petras & Bendaravičienė Rita, 2025, "Artificial Intelligence and Influencer Marketing: Mapping the Field of Knowledge," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 47, issue 3, pages 370-388, DOI: 10.15544/mts.2025.30.
• Kuzyk Oleg, 2025, "Impact of Marketing Communications on the Competitiveness of Agribusiness in Ukraine," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 47, issue 3, pages 429-443, DOI: 10.15544/mts.2025.35.
• Majerova Jana & Nadanyiova Margareta & Patik Ladislav, 2025, "Marketing Insights Into National Food Consumption in the European Union," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 47, issue 4, pages 549-557, DOI: 10.15544/mts.2025.43.
• Zikienė Kristina & Dimšaitė Emilija, 2025, "Evaluating the Impact of Inclusive Marketing Dimensions on Advertising Effectiveness," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 47, issue 4, pages 570-584, DOI: 10.15544/mts.2025.45.
• Dubnytskyi Volodymyr & Polous Olha & Radchenko Hanna & Horiunova Kateryna, 2025, "Comprehensive Characteristics of the Sales Funnel Levels Transformation Under the Influence of Digital Trends in the Marketing Sphere," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 47, issue 4, pages 607-620, DOI: 10.15544/mts.2025.48.
• Charchafa Ilyes & Kimouche Bilal, 2025, "Adoption of Social Media for Products Marketing in Algerian Traditional and Handicraft Firms: Evidence from Setif Province," Naše gospodarstvo/Our economy, Sciendo, volume 71, issue 2, pages 58-69, DOI: 10.2478/ngoe-2025-0012.
• Marić Dražen & Leković Ksenija & Džever Sanja & Kostić Dunja & Vasiljević Aleksandar, 2025, "The Influence of Visual Elements of Social Media on the Behavior of Generation Z Tourists," Naše gospodarstvo/Our economy, Sciendo, volume 71, issue 3, pages 44-51, DOI: 10.2478/ngoe-2025-0016.
• Lukić Darko & Starčević Slađana & Pitić Goran, 2025, "Assessing the Impact of Point-of-Sale Beer Brand Ads Through Consumer Neuroscience Research," Naše gospodarstvo/Our economy, Sciendo, volume 71, issue 3, pages 52-63, DOI: 10.2478/ngoe-2025-0017.
• Bobek Vito & Elliot Jacob & Horvat Tatjana, 2025, "Digital Disruption and Author Strategy: A Qualitative Study of Self-Publishing in the US Science Fiction and Fantasy Market as a Source of Intangible Assets," Naše gospodarstvo/Our economy, Sciendo, volume 71, issue 4, pages 25-36, DOI: 10.2478/ngoe-2025-0021.
• Iršič Matjaž & Gjergjek Tomaž, 2025, "The Influence of Benefits and Trust on Consumers’ Attitudes towards Artificial Intelligence: The Moderating Role of Threats," Organizacija, Sciendo, volume 58, issue 2, pages 138-157, DOI: 10.2478/orga-2025-0009.
• Smajlović Mediha Arnaut & Marić Esmeralda, 2025, "Mapping Environmental Consciousness In Marketing Literature," South East European Journal of Economics and Business, Sciendo, volume 20, issue 1, pages 176-191, DOI: 10.2478/jeb-2025-0013.
• Sarajlić Halida & Kondić Lordan & Lincender Ana, 2025, "Sustainable Consumption behavior among Generation Z in Croatia: Understanding Actions and Attitudes in the Context of Global Ecological Challenges," South East European Journal of Economics and Business, Sciendo, volume 20, issue 2, pages 120-133, DOI: 10.2478/jeb-2025-0022.
• Ștefan Maria-Cristina & Andreiana Violeta-Andreea & Stoica Georgiana Daniela, 2025, "Romania’s Place and Competitiveness in International Tourism," Valahian Journal of Economic Studies, Sciendo, volume 16, issue 1, pages 93-106, DOI: 10.2478/vjes-2025-0008.
• Savov Radovan & Śedik Peter & Predanocyova Kristína & Pocol Cristina Bianca & Březinova Monika, 2025, "Exploratory Study of Beer Consumer Preferences in Slovakia: Craft or Industrial Beer?," Zagadnienia Ekonomiki Rolnej / Problems of Agricultural Economics, Sciendo, volume 385, issue 4, pages 66-91, DOI: 10.30858/zer/211832.
• Khan Tahsina & Khaled Amin Md. & Nahar Rezbin & Ramayah Thurasamy & Hassan Farheen, 2025, "Employees’ Brand Knowledge for Heightening Brand Endorsement in the Service Industry," Zagreb International Review of Economics and Business, Sciendo, volume 28, issue 1, pages 75-102, DOI: 10.2478/zireb-2025-0004.
• Beknazar-Yuzbashev, George & Ichiba, Sota & Stalinski, Mateusz, 2025, "To the Depths of the Sunk Cost : Experiments Revisiting the Elusive Effect," The Warwick Economics Research Paper Series (TWERPS), University of Warwick, Department of Economics, number 1544.
• Mehmet Metin Dam & Ahmet Faruk Aysan & Halil AltintaÅž & Mustafa Naimoglu, 2025, "A Novel Approach to Analyzing Nonlinear Effects of Decomposed Oil Shocks on Global Stock Market Indices: Evidence From Nardl and Wavelet Coherence," Annals of Financial Economics (AFE), World Scientific Publishing Co. Pte. Ltd., volume 20, issue 02, pages 1-48, June, DOI: 10.1142/S2010495225500113.
• Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari (ed.), 2025, "Market Dynamics and Strategies in a Post-Crisis World:Navigating a World in Flux," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13811, ISBN: ARRAY(0x60876520), September.
• Franck Radenne, 2025, "Mastering Strategic Marketing for Specialty Pharmaceuticals:A Hands-On Guide," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 14134, ISBN: ARRAY(0x6007fd88), September.
• Albrecht Rothacher (ed.), 2025, "Corporate Cultures and Global Brands," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number q0501, ISBN: ARRAY(0x5f614bf8), September.
• Nimmy Lovely George & M. Rakesh Krishnan, 2025, "COVID-19 Panic Buying Behaviour: Individual Differences among Consumers," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Shaply Abdul Kareem & D. Yuvaraj & S. Aswini Priya & Pulidindi Venugopal & S. Anjani Devi, 2025, "Purchase Intention and Satisfaction of FMCG Shoppers: Empirical Analysis from a Post-COVID-19 Outlook," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• N. Muhammed Sajid & Meera Peethambaran & K. Jiyas, 2025, "Predicting Visit Intention after COVID-19 Using Theory of Planned Behaviour," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Kritika Mahensaria & Supriyo Patra, 2025, "A Study on Consumer Behaviour towards Digital Food App Services in India," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Mallika Srivastava & Mudita Sinha & Biranchi Narayan Swar, 2025, "Consumers’ Online Shopping Behaviour: A Post-COVID-19 Analysis in India," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Tania Chauhan, 2025, "Substantial Changes in Consumer Buying Behaviour in the Post-COVID-19 World," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Reetika Jain, 2025, "A Study of Disruptions in Consumer Behaviour and Marketing Strategies in Response to the Pandemic in India," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Jyoti & Sarvesh Kumar, 2025, "A Narrative of Needs Assessment through Psychobiography of COVID-19 Patient by Observing Moment of Truth," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Jahanvi & Meenakshi Sharma, 2025, "Digital Migration and Survival of Fashion Industry Post New Normal," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Rahul Khandelwal, 2025, "Rural Healthcare: Recovery and Resilience through Digital Health Entrepreneurial Foresight in Developing Countries Post-COVID-19," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Rachna Bansal & Prabhat Mittal & Priti Verma, 2025, "Impact of Social Media during COVID-19 Using Binary Logistic Model," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• G. V. Sobha & P. Sridevi, 2025, "Digital Transformation for Recovery, Resilience, and Adaptation Post-COVID-19 in India," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Dawn Jose & E. Sulaiman Ebrahimkunju, 2025, "COVID-19: A Blessing in Disguise for Social Commerce in India," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Harshvardhan N. Bhavsar, 2025, "Purchasing Criteria of Wealthy Single Urbanites with Respect to Mobile Phone Accessories: A Post-COVID-19 Study," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Ruchika Dawar & Sonika Siwach & Sapna Sehrawat, 2025, "Indian Teens’ Buying Behaviour towards E-Commerce," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Chahat Jain & Pallavi Joshi Kapooria & Saurabh Singh, 2025, "Revamping Hospitality and Tourism: A Review of Service Quality Perceptions Post-COVID-19," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 16, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Pavnesh Kumar & Ravindra Kumar, 2025, "Sustainable Development through Green Marketing: Application and Its Environmental Importance," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 17, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Tanuj Mathur, 2025, "Effect of Subjective and Objective Knowledge on Consumers’ Willingness to Purchase Health Insurance during COVID-19 Pandemic," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 18, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Subhodeep Mukherjee & Chittipaka Venkataiah & Manish Mohan Baral & Sharad Chandra Srivastava, 2025, "Modelling Challenges Faced by the Retail Sector in the COVID-19 Outbreak," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 19, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Preeti Mehra & Tanvirul Islam Mahim, 2025, "Pioneering Digital Marketing: How Service Sector Companies in Bangladesh are Re-redesigning Their Marketing Strengths," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 20, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Sukhpreet Kaur & Deepa Guleria & Gurvinder Kaur, 2025, "Enhancing Resilience in Times of COVID-19 Crisis: Evidence from Indian Hotel Industry," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 21, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Rohit Bhuvaneshwar Mishra & Hongbing Jiang, 2025, "Clustering and Topic Modelling of Business Research Trends during COVID-19," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 22, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Shatrughna Ojha & Vandana Dubey & Claire Buisson, 2025, "Resilience of Street Food Vendors of Lucknow during COVID-19 Pandemic," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 23, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Saloni Devi & Garima Kohli, 2025, "Exploring the Impact of Organizational Culture on Employee Performance," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 24, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Pooja Deshmukh, 2025, "Mindfulness Practices and Their Essentiality for Teachers," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 25, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Rizwana Rafiq & Mir Insha Farooq, 2025, "Women Faculty and Increased Working Hours due to COVID-19 in Higher Educational Institutions: An Empirical Analysis," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 26, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Mrinal Keshri & Yash Kumar, 2025, "Analyzing Business and Functional Areas of ‘Didi Ki Rasoi’: A JEEViKA Initiative," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 27, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Ashutosh Dubey & Arif Khan, 2025, "A Digital Transformation Toolkit to Formulate CXO Office Strategy Overcoming Disruptions, Including the COVID-19 Pandemic," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 28, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Puneett Bhatnagr & Anupama Rajesh & Richa Misra, 2025, "Impact of Online Reputation on Neobank Adoption during COVID-19," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 29, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Shyam Sundar Panigrahi, 2025, "Technological Developments and Innovations to Drive the Post-COVID-19 World Economy," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 30, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Supriya Singh & Alka Lalhall, 2025, "Agri-Tech Start-ups in India: Present Status and Future Scope in Reference to COVID-19," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 31, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Palić, Mirko & Najdanović, Zoran & Tutek, Natalia, 2025, "Implications between Financial Literacy and Credit Card use among Retirees in Bosnia and Herzegovina," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2024), Hybrid Conference, Dubrovnik, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Dubrovnik, Croatia, 5-7 September, 2024", DOI: 10.54820/entrenova-2024-0010.
• Snir, Avichai & Levy, Daniel & Levy, Dudi & Chen, Haipeng (Allan), 2025, "Price Gouging or Market Forces? Fairness Perceptions of Price Hikes during the Pandemic," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 0.
• Levy, Daniel & Chen, Haipeng (Allan) & Ray, Sourav & Charette, Elliot & Ling, Xiao & Zhao, Weihong & Bergen, Mark & Snir, Avichai, 2025, "Asymmetric price adjustment over the business cycle," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 0, pages 112450-1124.
• Christou, Evangelos & Fotiadis, Anestis & Giannopoulos, Antonios, 2025, "Generative AI as a tourism actor: Reconceptualising experience co-creation, destination governance and responsible innovation in the synthetic experience economy," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 11, issue 2, pages 16-41, DOI: 10.5281/zenodo.16562068.
• Valentinov, Vladislav & Daniel, Gabriela, 2025, "Sector blurring: A systems-theoretical perspective," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 36, issue 4, pages 1-14, DOI: 10.31083/MRev44005.
• Xiao Ling & Sourav Ray & Daniel Levy, 2025, "Retail Price Ripples," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 333236, DOI: 10.13140/RG.2.2.24328.07686.
• Amoa-Gyarteng, Karikari, 2025, "Strategic Market Entry Evaluation: Highland Spring's Expansion into the Chinese Bottled Water Market," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 333698.
• Küffmann, Karin & Meickmann, Lena & Veith, Tobias, 2025, "Digitalisierung für eine besucherorientierte Innenstadt," EconStor Research Reports, ZBW - Leibniz Information Centre for Economics, number 319782.
• Schubart, Constantin & Glaubert, Nele, 2025, "Ethische Verantwortung und digitale Sichtbarkeit von Sparkassen-Vorständen auf LinkedIn," IU Discussion Papers - Human Resources, IU International University of Applied Sciences, number 9 (August 2025), DOI: 10.56250/4073.
• Vogel, Henrik & Schmitt, Sophie, 2025, "Die unterschätzte Macht der Schrift: Untersuchung des Einflusses von Schriftarten auf Anzeigenwahrnehmung, Markeneinstellung und Kaufverhalten," IU Discussion Papers - Marketing & Communication, IU International University of Applied Sciences, number 1 (Februar 2025).
• Morick, Alexander & Perst, Florian & Schubart, Constantin, 2025, "Analyse der Potenziale und strategischen Anwendung generativer KI im Content Marketing am Beispiel der Spezialchemieindustrie," IU Discussion Papers - Marketing & Communication, IU International University of Applied Sciences, number 4 (Oktober 2025), DOI: 10.56250/4087.
• Joyal, Aaron & Bartlo, Carol, 2025, "Influence of need for affiliation on small business customer loyalty," Small Business International Review, Asociación Española de Contabilidad y Administración de Empresas - AECA, volume 9, issue 1, pages 739-739, June, DOI: 10.26784/sbir.v9i1.739.
• A Wiid, Johannes & C Senooane, Belinda, 2025, "Drivers of SME customer relationship management: Perspectives from owners/managers," Small Business International Review, Asociación Española de Contabilidad y Administración de Empresas - AECA, volume 9, issue 2, pages 734-734, September, DOI: 10.26784/sbir.v9i2.734.
• Ebru Bilgen Kocatürk, 2025, "A Bibliometric Analysis on Sustainable Branding," Journal of Finance Letters (Maliye ve Finans Yazıları), Maliye ve Finans Yazıları Yayıncılık Ltd. Şti., volume 40, issue Special3, pages 203-224, December, DOI: https://doi.org/10.33203/mfy.183606.
• Amanda Starc & Thomas G. Wollmann, 2025, "Does Entry Remedy Collusion? Evidence from the Generic Prescription Drug Cartel," American Economic Review, American Economic Association, volume 115, issue 5, pages 1400-1438, May, DOI: 10.1257/aer.20220276.
• Frank Yang, 2025, "Nested Bundling," American Economic Review, American Economic Association, volume 115, issue 9, pages 2970-3013, September, DOI: 10.1257/aer.20230455.
• Melissa Newham & Jo Seldeslachts & Albert Banal-Estañol, 2025, "Common Ownership and Market Entry: Evidence from the Pharmaceutical Industry," American Economic Journal: Microeconomics, American Economic Association, volume 17, issue 4, pages 260-327, November, DOI: 10.1257/mic.20220220.
• Matthias Rodemeier, 2025, "Buy Baits and Consumer Sophistication: Field Evidence from Instant Rebates," American Economic Journal: Economic Policy, American Economic Association, volume 17, issue 2, pages 30-59, May, DOI: 10.1257/pol.20230358.
• Sarah Moshary & Bradley T. Shapiro & Sara Drango, 2025, "Preferences for Firearms," American Economic Review: Insights, American Economic Association, volume 7, issue 3, pages 340-356, September, DOI: 10.1257/aeri.20230435.
• Claudiu Coman & Ecaterina Coman & Teodor Florin Cilan, 2025, "Emerging Trends in Food Consumer Behaviour," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 27, issue 69, pages 398-398, April.
• Peter Sedík & Marian Cvirik & Cristina Bianca Pocol & Titanilla Oravecz, 2025, "Factors Influencing Honey Choice in Slovakia and Hungary: A Comparative Study," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 27, issue 69, pages 431-431, April.
• Sarka Velcovska & Vendula Prokopova, 2025, "A Segmentation Study on How Czech Consumers Make Household Food Purchases," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 27, issue 69, pages 555-555, April.
• Shakeel Ahmad & Xue Chaogai & Sayed Kifayat Shah & Jozsef Popp & Angel Acevedo-Duque, 2025, "Analysing Consumer Adoption Intentions of Drone-enabled Food Delivery Services: The Moderating Role of Uncertainty Avoidance," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 27, issue 69, pages 606-606, April.
• Carmen Acatrinei & Claudia Maria Miu, 2025, "AI vs. Human-Written Email Marketing: Consumer Insights for Sustainable Communication," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 27, issue S19, pages 1256-1256, November.
• Bohdan CHERNIAVSKYI, 2025, "Innovative Use of Floating Solar Panels in Remediation: A Product with a Multiplicative Effect for Ukraine's Environmental Restoration," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 13-24, March.
• Marilena Ionica RÄ‚DULICÄ‚, 2025, "Assessing the Marketing Performance of Financial-Banking Organizations, a Prerequisite for Increasing Competitiveness," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 25-35, March.
• Roland GOLDBERG & Clarise MOSTERT, 2025, "Factors Influencing Consumer Value and Attractiveness in Physical Shopping Centers: Evidence from the Western Cape, South Africa," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 36-48, March.
• Kamran ALLAHVERDIYEV, 2025, "Leveraging AI for Enhancing Sustainable Marketing and Consumer Experience in E-Commerce," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 49-59, March.
• Ștefan-Alexandru CATANÄ‚ & Cătălin GRÄ‚DINARU & Andreea BARBU & Georgeta IONESCU & Magdalena STOIAN (CIOBANU), 2025, "Personality Traits and Outcomes in a Simulated Marketing Environment," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 6-12, March.
• Constantin-Daniel PESTREA & Mihaela CONSTANTINESCU & Ana-Ruxandra-Cornelia NEACȘU & Florina BOTEZATU, 2025, "Sports Sustainability in Romania. How Sports Clubs in Romania's Football 1st Division Communicate about Sustainability," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 60-73, March.
• Alexandru - Mihăiță ICHIM, 2025, "The Impact of the COVID-19 Pandemic and the Military Conflict in Ukraine on the Business Behavior of Agro-Food Producers in the South-East Area of Romania – Empirical Research," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 31-40, June.
• Atswenbuma AGYO & Andy Fred WALI & Sunday Ijuo UKPATA, 2025, "Nexus of Value Co-Creation Dimensions: Moderating Role of Customer Trust using Mixed Methods," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 41-57, June.
• Anca-Francisca CRUCERU & Andrei-Nicolae VASILE, 2025, "Integrated Digital Marketing Strategies for Effective Communication with Customers in the Healthy Sugars Market," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 58-67, June.
• Georgios FARMAKIS & George SPAIS, 2025, "Exploring the Influence of Intelligent Personal Assistants on Brand Perception and Purchase Intentions Across Generations of Greek Consumers for Technology Products," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 6-30, June.
• Carmen ACATRINEI & Tudor URSÄ‚CESCU, 2025, "The Impact of Gamification on Marketing Strategy," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 3, pages 17-30, September.
• David-Florin CIOCODEICÄ‚ & Iustinian BARGHIER, 2025, "Smart Style: How AI is Changing the Course of Fashion Marketing," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 3, pages 43-50, September.
• Roland GOLDBERG & Carinda WILLIAMS, 2025, "Navigating the Digital Marketplace: A Qualitative Study of Generation Y's Retail and Social Commerce Preferences in South Africa," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 4, pages 17-28, December.
• Andreea TRUSCA, 2025, "Implementation Models of Artificial Intelligence in Higher Education Marketing," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 4, pages 29-39, December.
• Ruxanda SÃŽRBU, 2025, "Consumer Behavior in the Cruise Industry: A Qualitative Perspective on First-Time and Repeat Cruisers in the Romanian Market," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 4, pages 40-51, December.
• Andra DÄ‚NESCU, 2025, "Emotional & Experiential Marketing: Campaign Analysis in Romania," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 4, pages 52-60, December.
• Rita CANNAS & Lorenzo FLORIS & Daniela PETTINAO, 2025, "Brand Revitalization through Social Media Management in the Music Industry: The Case of a Country Singer in the USA," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 4, pages 61-75, December.
• Jesús Giráldez Rivero & Pedro Varela-Vázquez, 2025, "Food Packaging in Developing Spain," Documentos de Trabajo (DT-AEHE), Asociación Española de Historia Económica, number 2502, Jul.
• Neven Seric & Marica Melovic & Andela Jaksic-Stojanovic & Lidija Bagaric & Peronja Ivan, 2025, "Lighthouse Tourism And Rejuvenation Of The Stone Lights Brand: The Hidden Tourist Gems Of The Adriatic Sea," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 35, pages 91-103, June, DOI: 10.47743/rebs-2025-1-0006.
• Iuliana Obreja & Adriana Manolicä‚, 2025, "Bookstagram And Reading Habits For The 21st Online Consumer: A Romanian Chapter," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue si, pages 189-202, June, DOI: 10.47743/rebs-2025-si-0012.
• Yasser BAESHEN, 2025, "Adoption of Ride-Hailing Apps in the Shared Economy: Extending UTAUT2 with mediating variables," Access Journal, Access Press Publishing House, volume 6, issue 2, pages 249-269, April, DOI: 10.46656/access.2025.6.2(1).
• Ganna LIKHONOSOVA & Mansur MAMANAZAROV & Rustem ADILCHAEV & Abdusamat MAMANAZAROV, 2025, "Socio-economic development management: marketing the use of reserves and potentials," Access Journal, Access Press Publishing House, volume 6, issue 2, pages 319-335, April, DOI: 10.46656/access.2025.6.2(5).