Research classified by Journal of Economic Literature (JEL) codes

---

Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2025

• Serrano-Arcos, M. Mar & Sánchez-Fernández, Raquel & Pérez-Mesa, Juan Carlos, 2025, "Understanding anti-consumption and consumer reluctance toward foreign agri-food products: country of origin and perceived value in times of image crisis," MPRA Paper, University Library of Munich, Germany, number 126728, Feb, revised 18 May 2025.
• Armstrong, Mark & Vickers, John, 2025, "Multibrand price dispersion," MPRA Paper, University Library of Munich, Germany, number 127017, Nov.
• Ling, Xiao & Ray, Sourav & Levy, Daniel, 2025, "Retail Price Ripples," MPRA Paper, University Library of Munich, Germany, number 127108, Dec.
• Kalakota, Neha & Sikes, Margaret & Baguma, Nissi & Suman, Swati & Maheshwari, Shalya, 2025, "An Analysis of Gender-based Pricing: Personal Care Products on Amazon India," MPRA Paper, University Library of Munich, Germany, number 127208, Oct.
• Gammoudi, Khouloud & Saied Benrached, Kaouther, 2025, "Les facteurs explicatifs de l’achat de vêtements et d’accessoires de seconde main sur les plateformes en ligne
  [Factors influencing the online purchase of second-hand clothing and accessories on digital platforms]," MPRA Paper, University Library of Munich, Germany, number 127419, revised 2025.
• Gammoudi, Khouloud & Saied Benrached, Kaouther, 2025, "Les facteurs explicatifs de l’achat de vêtements et d’accessoires de seconde main sur les plateformes en ligne
  [Factors influencing the online purchase of second-hand clothing and accessories on digital platforms]," MPRA Paper, University Library of Munich, Germany, number 127424, Dec.
• Tran The, Tuan & Bui Van, Vien & Do Thi, Tho, 2025, "The impact of social responsibility on the competitive advantage of small and medium-sized enterprises in Hanoi, Vietnam," MPRA Paper, University Library of Munich, Germany, number 127538, Feb.
• Paulo Botelho Pires & Fabiana Oliveira de Sousa & José Duarte Santos, 2025, "Identifying Positioning Axes for Building Brand Equity in Cork Fashion Products," Central European Business Review, Prague University of Economics and Business, volume 2025, issue 1, pages 19-55, DOI: 10.18267/j.cebr.374.
• Esra Türk & Ünsalan Mustafa, 2025, "Investigating Effects of Infodemic on Store Visit Intention," Central European Business Review, Prague University of Economics and Business, volume 2025, issue 3, pages 21-44, DOI: 10.18267/j.cebr.386.
• Aleksy Kwilinski & Oleksii Lyulyov & Tetyana Pimonenko, 2025, "Population Literacy and ICT Skills: Drivers of Net Migration Growth," Central European Business Review, Prague University of Economics and Business, volume 2025, issue 3, pages 45-63, DOI: 10.18267/j.cebr.388.
• Michal Stoklasa & Michal Halaška, 2025, "Understanding Consumers and Their Preferences Purchasing Food with Product Quality Labels: Insights from the Czech Market," Central European Business Review, Prague University of Economics and Business, volume 2025, issue 3, pages 87-102, DOI: 10.18267/j.cebr.390.
• Fatih Koç & Bekir Özkan & Merve Gaga & İbrahim Halil Efendioğlu & Tamer Baran, 2025, "Chasing Discounts, Facing Regret: How FoMO Shapes Consumers' Online Shopping Behavior?," Prague Economic Papers, Prague University of Economics and Business, volume 2025, issue 3, pages 347-377, DOI: 10.18267/j.pep.895.
• Indah Mailani & Viniyati Maftuchach & Lela Nurlaela Wati, 2025, "The influence of discounts, live online shopping on TikTok on purchasing decisions through product quality: Case study of @Camille Beauty skincare products in DKI Jakarta Province," Journal of Economics and Business Letters, Privietlab Research Center, volume 5, issue 3, pages 14-29, June, DOI: 10.55942/jebl.v5i3.481.
• Kurniawati Mulyanti & Aris Setyanto Nugroho & Darmansyah, 2025, "A systematic literature review of online religious leaders, digital advertising, management performance, and consumer decisions in Islamic Banking," Journal of Economics and Business Letters, Privietlab Research Center, volume 5, issue 2, pages 1-11, April, DOI: 10.55942/jebl.v5i2.505.
• M. Hijri Ilham & Abdul Rochman & Viniyati Maftuchach, 2025, "Examining the role of product quality in enhancing brand trust and purchase decisions: Evidence from smartphone users in Central Jakarta," Journal of Economics and Business Letters, Privietlab Research Center, volume 5, issue 2, pages 12-26, April, DOI: 10.55942/jebl.v5i2.546.
• Bella Amalia & Anggun Nadia Fatimah & Menati Fajar Rizki & Wina Puspita Sari & Qoryna Noer Seyma El Farabi, 2025, "Startup strategies in building brand awareness Roland Barthes semiotic analysis of Korean drama Start-Up," Priviet Social Sciences Journal, Privietlab Research Center, volume 5, issue 5, pages 1-19, May, DOI: 10.55942/pssj.v5i5.379.
• Nanda Rahayu & Leonard Adrie Manafe & Dodit Cahyo Nugroho, 2025, "Improving member loyalty through service quality a case study of Citra Abadi Savings and Loan Cooperative," Priviet Social Sciences Journal, Privietlab Research Center, volume 5, issue 5, pages 71-78, May, DOI: 10.55942/pssj.v5i5.433.
• Mochamad Salva Putra Effendi & Leonard Adrie Manafe & Dodit Cahyo Nugroho, 2025, "An analysis of digital marketing and price sensitivity in driving sales a case study of Ultra Glue," Priviet Social Sciences Journal, Privietlab Research Center, volume 5, issue 4, pages 52-63, April, DOI: 10.55942/pssj.v5i4.438.
• TANASE, George Cosmin, 2025, "Augmenting Human Resource Management with Artificial Intelligence: From Sustainability to Neuroscience Insights," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 16, issue 1, pages 31-38, March.
• PURCAREA, Ioan Matei, 2025, "CMOs’ Opportunities’ Assessment Within the Rise of Phygital Marketing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 16, issue 1, pages 39-44, March.
• TANASE, George Cosmin, 2025, "Retail Surveillance: From Consumers’ Interaction to the Process of Data Extraction In-store and Online," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 16, issue 3, pages 30-36, September.
• PURCAREA, Ioan Matei, 2025, "Chief Marketing Officers’ Challenges Within Rising AI Usage for Knowledge Management and Human-Technology Synergies’ Emergence," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 16, issue 3, pages 37-44, September.
• TANASE, George Cosmin, 2025, "The Dynamics of Retail Growth Through the Synergy of Customer-Centric Technology, Customer Accountability and Organisational Culture," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 16, issue 4, pages 27-33, December.
• PURCAREA, Ioan Matei, 2025, "Marketing Operations, AI Orchestration, and Agentic Marketing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 16, issue 4, pages 34-41, December.
• Federico Ganz & Gonzalo Varela & Kiyoshi Taniguchi, 2025, "Estimating Asian Economies’ Missing Exports," ADB Economics Working Paper Series, Asian Development Bank, number 784, Jun.
• V. Kumar & Ashutosh Dixit & Priyanka Sharma & Sudipendra Nath Roy, 2025, "Implementing Responsible Artificial Intelligence in Marketing," American Business Review, Pompea College of Business, University of New Haven, volume 28, issue 2, pages 319-342, November, DOI: 10.37625/abr.28.2.319-342.
• Sıla AVGAN & Erkan ÖZDEMİR, 2025, "The Effect of Aviation Industry’s Service Quality on Passenger Satisfaction and WOM Communication during the COVID-19 Pandemic," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 16, issue 3, pages 315-338, July, DOI: 10.20409/berj.2025.470.
• Mehmet Akdeniz & Erdem Akkan, 2025, "Marka Tutumu Araştırmaları Üzerine Bibliyometrik Bir Analiz
  [A Bibliometric Analysis of Brand Attitude Research]," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 16, issue 3, pages 359-377, July, DOI: 10.20409/berj.2025.472.
• İbrahim Atilla Karataş, 2025, "Purchase Intention for Packaged and Unpackaged Products: Contamination and High Price Effects," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 16, issue 4, pages 493-512, October, DOI: 10.20409/berj.2025.478.
• Arzu Tuygun Toklu, 2025, "The Impact of Event Marketing on Cities with Tourism Destination Potential: A Research on City Residents (Etkinlik Pazarlamasının Turizm Destinasyonu Potansiyeli Olan Şehirlere Etkisi: Şehir Sakinleri," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 16, issue 2, pages 227-242, April.
• Egi Afriansyah Fauzi & Edy Suroso, 2025, "Pengaruh Costumer Experince Management dan Harga terhadap Loyalitas Konsumen Briana Bakery Tasikmalaya," Jurnal Bisnis Mahasiswa, Aksara Indo Rajawali, volume 5, issue 1, pages 26-37.
• Beatriz Sanches Cartas & Manuela Guerreiro & Ana Paula Barreira, 2025, "The Wedding at the Hotel: Venue Choice, Servicescape and Customer Experience as Shared on TripAdvisor," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 13, issue 2, pages 87-104.
• Mihalj Bakator & Marija Vukoja & Dino Manestar, 2025, "Achieving Competitiveness With Marketing 5.0 In New Business Conditions," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 16, issue 1, pages 82-92, June.
• Ghozlan TELILANI & Djamel BOUTELDJA, 2025, "The Impact of Digital Marketing Tools on the E-Reputation of Startups in Algeria," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 10, issue 1, pages 165-179, February.
• Assia BRAHIMI & Djamila KADRI, 2025, "The Impact of Electronic Advertising on Consumer Purchasing Behaviour in Algeria," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 10, issue 1, pages 189-204, February.
• Souhil GUEMMAZ, 2025, "Financing of Businesses and Households in Algeria: The Management of Institution-Customer Relationship," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 10, issue 1, pages 205-220, February.
• Ines BENATIA & Nabila ABID, 2025, "The Determinants of Organisations’ Performance in the Algerian Mobile Telecommunications Market," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 10, issue 1, pages 272-286, February.
• Hakima SOUKI & Sabrina BOUKELLAL & Mohand CHITI, 2025, "Marketing and Innovation Process in Agri-Food Companies: Analysis via the Stage-Gate Model," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 10, issue 2, pages 306-323, June.
• Paul MUKUCHA & Divaries Cosmas JARAVAZA & Philip DANGAISO & Forbes MAKUDZA, 2025, "The Role of Gender Matching in Personal Selling of Embarrassing Products: An Empirical Study in Zimbabwean Fashion Boutiques," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 10, issue 2, pages 431-447, June.
• Radojko LUKIC, 2025, "Application of Fuzzy SIWEC and Rough MABAC Methods in the Evaluation of Trade Performance Dynamics in Serbia," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 10, issue 2, pages 448-456, June.
• Harish Kumar & Madhushree Nanda Agarwal, 2025, "Filtering the reality: Exploring the dark and bright sides of augmented reality–based filters on social media," Australian Journal of Management, Australian School of Business, volume 50, issue 1, pages 152-172, February, DOI: 10.1177/03128962231199356.
• Ritu Srivastava & Parul Gupta & Harish Kumar & Nikhita Tuli, 2025, "Digital customer engagement: A systematic literature review and research agenda," Australian Journal of Management, Australian School of Business, volume 50, issue 1, pages 220-245, February, DOI: 10.1177/03128962231177096.
• Anupama Ambika & Hyunju Shin & Varsha Jain, 2025, "Immersive technologies and consumer behavior: A systematic review of two decades of research," Australian Journal of Management, Australian School of Business, volume 50, issue 1, pages 55-79, February, DOI: 10.1177/03128962231181429.
• Vu Hiep Hoang & Quoc Dung Ngo, 2025, "Embracing the Digital Frontier: Unveiling the Moderating Role of Personal Innovativeness on University Choice Decisions in Vietnam," SAGE Open, , volume 15, issue 1, pages 21582440251, March, DOI: 10.1177/21582440251329600.
• Jinho Jung & Laura Barrett & Nicole Olynk Widmar & Mario Ortez, 2025, "Public Perceptions of Universities as Public Entities During the COVID-19 Pandemic Era," SAGE Open, , volume 15, issue 3, pages 21582440251, September, DOI: 10.1177/21582440251379923.
• Vila Vázquez, Guadalupe & Bande, Belén & Faraz Naim, Mohammad, 2025, "Generation Z and Green Hospitality: Insights into Eco-Conscious Decision-Making," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., volume 34, issue 2, pages 1-18, DOI: 10.15304/rge.34.2.10591.
• Datta Sriramaneni, Suman & Varaha Devi Prasad Kotni, Venkata & Naga Phani Veerabhadra Babu, Garikiparthi & Sriramneni, Chudamani, 2025, "Green Purchase Intention: Understanding the Role of Environmental Beliefs, Health Consciousness and Perceived Behavioural Control," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., volume 34, issue 2, pages 1-23, DOI: 10.15304/rge.34.2.10587.
• Berrío-Meneses, Carlos Mario & Sanguino-García, Vanesa & Isaza-à lvarez, Jimena, 2025, "Artificial intelligence, data analytics and big data in marketing and customer and consumer segmentations. Systematic literature review," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., volume 34, issue 3, pages 1-23, DOI: 10.15304/rge.34.3.10108.
• Teona Tavdishvili & Ekaterine Maglakelidze, 2025, "Word of Mouth and influencer marketing in Georgian companies," International Journal of Business and Management, International Institute of Social and Economic Sciences, volume 12, issue 2, pages 59-69, October.
• Elnur Nabivi, 2025, "Beyond Green Claims: How Different Content and Visual Media Shape Sustainability Communication on Social Media Platforms," European Management Studies, University of Warsaw, Faculty of Management, volume 23, issue 108, pages 27-55, DOI: 10.7172/2956-7602.108.2.
• T. M. Wanigapura & T. P. S. R. Guruge & I. V. Kuruppu & P. C. Abeysiriwardana, 2025, "Diversified impact of electronic word-of-mouth (eWOM) on consumer communities: a developing country perspective," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, volume 52, issue 1, pages 37-53, March, DOI: 10.1007/s40622-025-00420-8.
• Kazunori Yakushiji, 2025, "Relative thinking with exogenous reference prices in multiple price comparisons," Evolutionary and Institutional Economics Review, Springer, volume 22, issue 2, pages 341-363, September, DOI: 10.1007/s40844-025-00323-4.
• María J. Quero & Montserrat Díaz-Méndez & Jose L. Ruiz-Alba, 2025, "How does innovation emerge in open platform ecosystems?," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-15, December, DOI: 10.1007/s12525-024-00749-5.
• Han Yan & Rui Wang & Jin Qin, 2025, "Design factors of the tag-based review summarization system: Perspective of the consumers’ intention to use," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-17, December, DOI: 10.1007/s12525-025-00761-3.
• Alireza Zolfaghari & Simon Somogyi & Kimberly Thomas-Francois & Maryamsadat Hashemi Fesharaki, 2025, "Beyond technology: Multidimensional consumption values in phygital retailing; a mixed method approach," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-30, December, DOI: 10.1007/s12525-025-00776-w.
• Kathrin Figl & Aliaksei Miniukovich & Christiane Ernst & Christiane Lehrer, 2025, "The danger of not being typical: The positive effect of webpage prototypicality on users’ attitudes," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-22, December, DOI: 10.1007/s12525-025-00777-9.
• Pascal Penava & Ricardo Buettner, 2025, "A novel subject-independent deep learning approach for user behavior prediction in electronic markets based on electroencephalographic data," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-20, December, DOI: 10.1007/s12525-025-00778-8.
• Chunhua Ju & Qi Guo & Hui Jiang & Yong Wang, 2025, "Does platform dependence always reduce the fairness perception of seller?," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-25, December, DOI: 10.1007/s12525-025-00787-7.
• Ezlika M. Ghazali & Dilip S. Mutum & Jia Jia Cheah, 2025, "Dining with robots: An integrated perspective on functional, emotional and relational dimensions of customer experience," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-29, December, DOI: 10.1007/s12525-025-00797-5.
• Maaike Ven & Lieve Doucé & Kim Willems & Felitsa Rademakers & Malaika Brengman & Philippine Loupiac, 2025, "Augmenting the reality of decision-making: Comparing and combining product experiences’ influence on choice difficulty and mental imagery," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-25, December, DOI: 10.1007/s12525-025-00801-y.
• Yali Zhang & Zhenbin Ding & Jun Sun & Xingfang Zhao & Xu Hu & Zhaojun Yang, 2025, "Optimizing AI strategies in e-commerce customer service: An agent-based simulation," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-22, December, DOI: 10.1007/s12525-025-00821-8.
• Ankit Kumar Sinha & Subhro Sarkar, 2025, "Tracing the trajectory of avatar marketing: An academic exploration through bibliometric analysis and the six-markets stakeholder model," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-25, December, DOI: 10.1007/s12525-025-00826-3.
• Inma Rodríguez-Ardura & Antoni Meseguer-Artola & María-Ángeles García-Haro, 2025, "How hedonic strategies bring about customer engagement and value for e-retailers—A blended PLS-ANN analysis of the mediating effect of experiential value-in-use," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-19, December, DOI: 10.1007/s12525-025-00827-2.
• Li Xu & Yide Sun & Yuan-Teng Hsu & Ya-Ling Chiu, 2025, "The effects of personalized recommendations on perceived switching costs: The mediation roles of customer satisfaction and habits," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-16, December, DOI: 10.1007/s12525-025-00829-0.
• Zhen Gao, 2025, "The effects of service quality of hybrid electronic commerce platform on consumer’s purchase intention: An assemblage theory approach," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-16, December, DOI: 10.1007/s12525-025-00837-0.
• Suraj Kushe Shekhar & Pulidindi Venugopal, 2025, "Social marketing and consumer behavior: a bibliometric analysis," Future Business Journal, Springer, volume 11, issue 1, pages 1-22, December, DOI: 10.1186/s43093-025-00500-2.
• Mariya Ali & Asad Ahmad & Sadaf Siraj & Dag Øivind Madsen, 2025, "A preliminary analysis of the impact of advertising appeals on sustainable apparel purchase behaviour," Future Business Journal, Springer, volume 11, issue 1, pages 1-13, December, DOI: 10.1186/s43093-025-00503-z.
• Preyal Sanghvi & Pratima Shukla & Varimna Singh & Reshmi Menon, 2025, "Green Buying Behavior: A Shift Towards Sustainable Development," International Journal of Global Business and Competitiveness, Springer, volume 20, issue 1, pages 42-52, June, DOI: 10.1007/s42943-025-00112-1.
• Hamidreza Sarkheil & Mahnaz Rafie, 2025, "Relationship Marketing Strategies for Enhancing Customer Loyalty and Satisfaction: A Case Study of Hamrah Aval Company," International Journal of Global Business and Competitiveness, Springer, volume 20, issue 1, pages 74-84, December, DOI: 10.1007/s42943-025-00134-9.
• Tahir Ashraf Dar & Tahir Ahmad Wani, 2025, "Religiosity and Sustainable Consumption: Examining Consumer Intentions Toward Second-Hand Clothes in India," International Journal of Global Business and Competitiveness, Springer, volume 20, issue 1, pages 118-126, December, DOI: 10.1007/s42943-025-00137-6.
• D. Dharani & K. Lavanya Latha, 2025, "Beyond the Click: Unveiling the Role of User-Centric Factors in Public Perception and Engagement with Search Engine Marketing," International Journal of Global Business and Competitiveness, Springer, volume 20, issue 2, pages 143-154, December, DOI: 10.1007/s42943-025-00121-0.
• Vipin Vihari Ram Tripathi & Rukmani Jaiswal & Manish Kumar Srivastava & Ashish Kumar Srivastava, 2025, "Leveraging Finfluencer Credibility for Enhanced Client Engagement and Investment Decisions: Insights from PLS-SEM," International Journal of Global Business and Competitiveness, Springer, volume 20, issue 2, pages 155-162, December, DOI: 10.1007/s42943-025-00123-y.
• Luca Congiu & Ivan Moscati & Matteo Scacchi, 2025, "Digital Nudging and Cookie Rejection: An Experiment," Italian Economic Journal: A Continuation of Rivista Italiana degli Economisti and Giornale degli Economisti, Springer;Società Italiana degli Economisti (Italian Economic Association), volume 11, issue 1, pages 431-458, March, DOI: 10.1007/s40797-024-00268-4.
• Nils Goeken & Peter Kurz & Winfried J. Steiner, 2025, "Identifying nested preference structures in choice models based on stated choice data," Journal of Business Economics, Springer, volume 95, issue 8, pages 1141-1188, November, DOI: 10.1007/s11573-025-01241-y.
• Katariina Juusola & Abdelmounaim Lahrech & Hazem AlDabbas, 2025, "Exploring the Relationship Between Innovation Efficiency and Nation Brand Strength: a Panel Study," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), volume 16, issue 3, pages 12617-12639, September, DOI: 10.1007/s13132-024-02427-5.
• Nur Syazwani Mazlan & Fatin Aimi Naemah Norazmi & Rusmawati Said & Rahmita Wirza O. K. Rahmat & Nadia Mazlan, 2025, "Key Drivers of Gig Economy Participation in Malaysia," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), volume 16, issue 5, pages 16775-16801, November, DOI: 10.1007/s13132-024-02512-9.
• M. Eshaq Stanikzai & Ella Mittal, 2025, "Leveraging AI-generated and human-generated content for maximized user engagement in contentpreneurs’ innovation and creativity," Journal of Innovation and Entrepreneurship, Springer, volume 14, issue 1, pages 1-28, December, DOI: 10.1186/s13731-025-00529-1.
• Laura Kerpel & Anneleen Kerckhove, 2025, "Advocating beyond call of duty: a review of employee advocacy and a call for research," Management Review Quarterly, Springer, volume 75, issue 1, pages 249-288, February, DOI: 10.1007/s11301-023-00381-1.
• Gary Eckstein & Anup Shrestha & Anne-Marie Sassenberg & Yogesh K. Dwivedi, 2025, "Marketing agility in volatile, uncertain, complex and ambiguous (VUCA) contexts: a systematic literature review and future research agenda," Management Review Quarterly, Springer, volume 75, issue 1, pages 323-351, February, DOI: 10.1007/s11301-023-00382-0.
• Fakhra Malik Mushtaq & Ezlika M. Ghazali & Zalfa Laili Hamzah, 2025, "Brand hate: a systematic literature review and future perspectives," Management Review Quarterly, Springer, volume 75, issue 2, pages 1077-1110, June, DOI: 10.1007/s11301-023-00402-z.
• Parul Chhibber & Hardeep Chahal & Rahul Pratap Singh Kaurav, 2025, "Is brand commitment the missing link in the internal branding and brand citizenship behaviours relationship in services sector: a meta-analysis," Management Review Quarterly, Springer, volume 75, issue 2, pages 1259-1310, June, DOI: 10.1007/s11301-024-00408-1.
• Endang Hariningsih & Budhi Haryanto & Lilik Wahyudi & Catur Sugiarto, 2025, "Ten years of evolving traditional versus non-traditional celebrity endorser study: review and synthesis," Management Review Quarterly, Springer, volume 75, issue 3, pages 1937-1997, September, DOI: 10.1007/s11301-024-00425-0.
• Padma Angmo & Rachna Mahajan & Antonio Batista Silva Oliveira, 2025, "Do they look human? Review on virtual influencers," Management Review Quarterly, Springer, volume 75, issue 3, pages 2425-2457, September, DOI: 10.1007/s11301-024-00438-9.
• Manuel Muth & Michael Lingenfelder & Gerd Nufer, 2025, "The application of machine learning for demand prediction under macroeconomic volatility: a systematic literature review," Management Review Quarterly, Springer, volume 75, issue 3, pages 2759-2802, September, DOI: 10.1007/s11301-024-00447-8.
• Khleef Alkhawaldeh & Reem Suwan & Mais Qadri, 2025, "The influence of customer value on sustainable green purchasing decision: the mediating role of customer attitudes and behavior," OPSEARCH, Springer;Operational Research Society of India, volume 62, issue 2, pages 643-660, June, DOI: 10.1007/s12597-024-00822-9.
• Laszlo Alexandru Gyori & Flavia Dana Oltean & Manuela Rozalia Gabor, 2025, "Exploring the Domains of Consumer Perceived Ethicality in Developing Countries. Comparative Qualitative Research on Romania and China," Springer Proceedings in Business and Economics, Springer, in: Adina Letiția Negrușa & Monica Maria Coroş & Mark Anthony Camilleri, "Sustainable and Resilient Businesses in the Global Economy", DOI: 10.1007/978-3-031-75883-6_13.
• Constantine Demiris & Lorena Elezi & Joanna Kyritsi & Nikos Adamopoulos, 2025, "Reimagining Tourism in the Post-covid Era: Insights from Milos Island's Tourism Workforce," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-78471-2_1.
• Konstantinos Giotopoulos & Dimitrios Papadopoulos, 2025, "Digital Transformation in the Global Tourism Ecosystem: Consumer Attitudes and Business Adaptation," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-78471-2_11.
• Yannis C. Stamatiou & Hera Antonopoulou & Constantinos Halkiopoulos, 2025, "Secure and Privacy-Preserving Applications: Enhancing User Experience and Trust in the Tourism Industry," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-78471-2_12.
• Leonidas Theodorakopoulos & Alexandra Theodoropoulou & Ioanna Kalliampakou & Panagiotis Velissaris & Constantinos Halkiopoulos, 2025, "Revolutionizing Tourism Marketing: Big Data Analytics and Machine Learning for Predictive Accuracy," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-78471-2_13.
• Georgios Igoumenakis & Ioanna Giannoukou, 2025, "Enhancing Tourism Business Competitiveness Through Digital Marketing Tools: A Case Study on Effective Strategies and Technologies," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-78471-2_14.
• Spiridoula Tsoukala & Ioanna Kalliampakou & Alexandra Theodoropoulou & Ioanna Giannoukou, 2025, "Digital Engagement in Cultural Institutions: Enhancing Visitor Experience Through Innovative Technologies," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-78471-2_15.
• Leonidas Theodorakopoulos & Alexandra Theodoropoulou & Aristeidis Bakalis, 2025, "Utilizing Big Data for Improved Targeting and Personalization for Digital Marketing Purposes in the Tourism Industry: A Comprehensive Review," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-78471-2_17.
• Ioanna Giannoukou & Antonia Kougia, 2025, "Innovative Digital Strategies in Crisis Management for Tourism Enterprises: Enhancing Resilience and Sustainable Growth in the Digital Era," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-78471-2_3.
• Christos Sarigiannidis & Constantinos Halkiopoulos & Basilis Boutsinas, 2025, "Innovative Pathways to Sustainable Tourism in Greece: Leveraging Open Environmental Accounting and Business Ecosystems," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-78471-2_34.
• Evgenia Gkintoni & Georgios Telonis & Constantinos Halkiopoulos & Basilis Boutsinas, 2025, "Next-Gen Wellness: AI, MBCT, and Data-Driven Marketing Transforming Health Tourism," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-78471-2_37.
• Georgios Heliades & Evgenia Gkintoni & Gerasimos Panas & Constantinos Halkiopoulos & Basilis Boutsinas, 2025, "AI-Enhanced Cognitive Wellness: Integrating NcBT and Human–Computer Interaction in Global Health Tourism," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-78471-2_38.
• Aspasia Patroni & Grigoria Vogka & Constantinos Halkiopoulos & Hera Antonopoulou, 2025, "Emerging Trends and Digital Strategies in Medical Tourism: Enhancing Health and Wellness Tourism in the Modern Era," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-78471-2_39.
• Evgenia Gkintoni & Georgios Telonis & Anastasios Tsimakis & Constantinos Halkiopoulos & Basilis Boutsinas, 2025, "Integrating AI-Powered Personalization via Neurobiologically Informed DBT in Smart Wellness Resorts," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-78471-2_40.
• Leonidas Theodorakopoulos & Ioanna Kalliampakou & Amalia Ntantou & Constantinos Halkiopoulos, 2025, "Leveraging Machine Learning for Sustainable Hotel Management: Predicting Booking Cancellations to Optimize Operations," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-78471-2_6.
• Georgios A. Deirmentzoglou & Eirini Vlassi & Katerina Maronou, 2025, "The Role of Search Engine Optimization Awareness in Decision-Making: Applying the Technology Acceptance Model to Online Travel Agencies," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-87019-4_33.
• Nerantzaki Alexandra & Tsourela Maria & Paschaloudis Dimitris, 2025, "Expectations’ Impact on Satisfaction from Social Media and Websites Purchases for Online Travel Agencies," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-87019-4_34.
• Leonidas Theodorakopoulos & Alexandra Theodoropoulou & Constantinos Halkiopoulos, 2025, "Big Data and Business Intelligence in Tourism: Analyzing Trends and Enhancing Customer Satisfaction Through Online Review Analytics," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-87019-4_35.
• Alexander Pakhalov & Iza Dombrovski, 2025, "How Do Small Hotel Owners Influence the Guest Experience? A Netnographic Study in Kamena Vourla, Greece," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-87019-4_38.
• Athina Nella & Dimitrios P. Stergiou, 2025, "ChatGPT as a Sentiment Analysis Tool: An Assessment Based on Negative Reviews of High-End UK Restaurants," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Carlos Costa, "Innovation and Creativity in Tourism, Business and Social Sciences", DOI: 10.1007/978-3-031-87019-4_5.
• Chiara Civera & Cecilia Casalegno & Brigida Morelli & Valentina Chiaudano, 2025, "Multi-stakeholder marketing: mapping the field," Review of Managerial Science, Springer, volume 19, issue 10, pages 3229-3262, October, DOI: 10.1007/s11846-025-00849-2.
• Maria D. Illescas-Manzano & Sergio Martínez-Puertas & Manuel Sánchez-Pérez & María Belén Marín-Carrillo, 2025, "Explaining hotel breakfast pricing under spatial heterogeneity and competitive environments," Review of Managerial Science, Springer, volume 19, issue 12, pages 3713-3747, December, DOI: 10.1007/s11846-025-00866-1.
• Martin Haupt & Jan Freidank & Alexander Haas, 2025, "Consumer responses to human-AI collaboration at organizational frontlines: strategies to escape algorithm aversion in content creation," Review of Managerial Science, Springer, volume 19, issue 2, pages 377-413, February, DOI: 10.1007/s11846-024-00748-y.
• Sandra Tobon & Carmen Abril, 2025, "Game on: curbing impulse buying and returns in apparel e-tailers," Review of Managerial Science, Springer, volume 19, issue 6, pages 1783-1817, June, DOI: 10.1007/s11846-024-00808-3.
• Arshiya Farooqui & Ubada Aqeel, 2025, "Green consumer behavior toward natural cosmetics in a developing economy: behavioral drivers and strategic implications," SN Business & Economics, Springer, volume 5, issue 12, pages 1-30, December, DOI: 10.1007/s43546-025-00990-w.
• Ashish Nag & Vipan Kumar & Era Sood & Nihal Kapoor, 2025, "The Revolutionary Power of Virtual Tourism and Metaverse Innovation for a Better Tourism World," Springer Books, Springer, chapter 0, in: Fatima Zahra Fakir & Ahmad Albattat & Marco Valeri, "Tourism Entrepreneurship and the Metaverse", DOI: 10.1007/978-3-031-96299-8_10.
• Chun-Chien Lin & Kadek Sandita Nugraha & Yi-Jung Hsu, 2025, "The Effect of Sustainable Development Goals on Customer Satisfaction, Customer Loyalty and the Role of Brand Image in Green Hotels," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 15, issue 1, pages 1-7.
• Cheng-Wen Lee & Romi Ilham & Yuan-Chao Chi, 2025, "Digital Dependence: Online Game Addiction to Mobile App Purchase Intention Feature," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 15, issue 2, pages 1-3.
• Alfonso Martín-Rodríguez & Gonzalo Maldonado-Guzmán & María del Carmen Baustista-Sánchez, 2025, "Entrepreneurial and Market Orientations Effects in Mexican Small Business Performance," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 15, issue 2, pages 1-5.
• Chung-Te Ting & Yu-Yao Su & Yu-Sheng Huang & Yao-Lin Ong, 2025, "Examining the Effect of Health Consciousness on Sports Product Purchase Behavioral Intention," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 15, issue 6, pages 1-12.
• Yu-Han Weng & Cheng-Hua Wang & Chung-Te Ting, 2025, "The Impact of Experiential Value on Food Truck Consumers’ Satisfaction and Loyalty: The Mediating Role of Experience Quality," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 15, issue 6, pages 1-16.
• Chung-Te Ting & Yu-Yao Su & Yu-Sheng Huang & Yao Lin Ong, 2025, "Evaluating Key Determinants for Sports Artifact Classification," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 15, issue 6, pages 1-18.
• Chien-Jung Ting & Hsing-Mei Juan, 2025, "Assessing the Association of Popular Attractions with Taiwan’s Inbound Tourist Numbers: The Case of Night-Market Keywords," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 15, issue 6, pages 1-4.
• Cheng-Wen Lee & Yu-Ting Jhou, 2025, "Understanding Self-Disclosure in Social Networking Sites: The Influence of Trust and Perceived Privacy Risk," Journal of Applied Finance & Banking, SCIENPRESS Ltd, volume 15, issue 1, pages 1-6.
• Nikolaj Ambrusevič & Margarita Išoraitė, 2025, "User experience journey map: theoretical and practical aspects," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 12, issue 3, pages 205-215, March, DOI: 10.9770/g5473623384.
• Margarita Išoraitė & Daiva Aktas, 2025, "Sensory marketing for promoting more sustainable purchasing behaviour," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 12, issue 3, pages 34-43, March, DOI: 10.9770/g8668796372.
• Chaudhry Kashif Mahmood & Harcharanjit Singh & Tayyiba Khalil & Tayyiba Khalil & Faisal Aftab & Hina Khan & Imran Manzoor & Kashif Ahmed Abdulhayee, 2025, "Influencer marketing: impact of authenticity on customer purchase intentions," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 12, issue 4, pages 25-42, June, DOI: 10.9770/t8692335355.
• Mamdouh Zaki Ahmed Ewis & Shereen Aly Hussien Aly Abdou, 2025, "Content marketing, brand awareness, and customer loyalty in emerging market," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 12, issue 4, pages 43-73, June, DOI: 10.9770/b4992425558.
• Gintarė Gulevičiūtė & Margarita Išoraitė, 2025, "User experience design in the context of experiential marketing," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 12, issue 4, pages 87-95, June, DOI: 10.9770/h4444238684.
• Michal Konečný & Michaela Kosíková & František Pollák & František Pollák & Daniel Chamrada & Daniel Chamrada, 2025, "Online reputation of hotels: an empirical study on the Czech Market," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 13, issue 1, pages 189-209, September, DOI: 10.9770/t8952539693.
• Xiang Hui & Bingxiang Li & Mingmin Li, 2025, "Asset-light construction of technology-driven startups: insights from case studies in China," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 13, issue 1, pages 210-231, September, DOI: 10.9770/q9366935644.
• Abdelmoneim Ahmed Eltohamy & Shereen Aly Hussien Aly Abdou, 2025, "Advertising mix and mobile app adoption in Egypt: the moderating role of perceived utility," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 13, issue 1, pages 391-410, September, DOI: 10.9770/z3886537586.
• Radovan Bačík & Jaroslava Gburova & Katarina Melasova & Petra Motyckova, 2025, "Customer segmentation and perception of service quality in digital tourism," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 13, issue 1, pages 464-477, September, DOI: 10.9770/s3254688325.
• Radovan Bačík & Veronika Loumova & Štefan Gavura & Maria Tomasova & David Misko, 2025, "Emotions and their impact on the brand: a neuroscientific analysis of trust and social media content sharing in generation Z," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 13, issue 2, pages 122-142, December, DOI: 10.9770/p4562938953.
• Lukas Vartiak & Miroslav Skoda & Daniel Lajcin & Katarina Izova & Saroj Kumar Sahoo & Tushar Ranjan Sahoo, 2025, "Drivers of front‑line sales employees’ retention: interaction, motivation, and performance," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 13, issue 2, pages 264-279, December, DOI: 10.9770/y2734537888.
• Valavadra Sahu & Saroj Kumar Sahoo & Simran Babu & Sandhyarani Sahoo & Juraj Fabus & Miriam Garbarova, 2025, "The relationship of content and affiliate marketing strategies with varying shopping behaviours," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 13, issue 2, pages 325-339, December, DOI: 10.9770/y3764249885.
• Margarita Išoraitė & Gediminas Dubauskas, 2025, "Role of blockchain technology in green banking," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 13, issue 2, pages 440-450, December, DOI: 10.9770/s5967972526.
• Andiswa Purity Khumalo & Nosihle Rolana Raula & Steven Kayambazinthu Msosa, 2025, "Customer perception of green marketing in the South African retail sector," Insights into Regional Development, VsI Entrepreneurship and Sustainability Center, volume 7, issue 1, pages 83-92, March, DOI: 10.70132/h6837445699.
• Lucas Vukethwele & Siphenathi Fihla & Richard Chinomona, 2025, "Experiential marketing and its effects on customer e-satisfaction and customer happiness with online purchases in Mthatha," Insights into Regional Development, VsI Entrepreneurship and Sustainability Center, volume 7, issue 3, pages 69-82, September, DOI: 10.70132/d4894356469.
• Luuk van Maasakkers & Bas Donkers & Dennis Fok, 2025, "What Did I Forget? Basket Analysis for Large Assortments Using Transformers," Tinbergen Institute Discussion Papers, Tinbergen Institute, number 25-071/XII, Dec.
• Turlo, Sergey & Fina, Matteo & Kasinger, Johannes & Laghaie, Arash & Otter, Thomas, 2025, "Discrete choice in marketing through the lens of rational inattention," Other publications TiSEM, Tilburg University, School of Economics and Management, number 24894409-70a9-4920-9d3c-b.
• Carballa-Smichowski, Bruno & Lefouili, Yassine & Mantovani, Andrea & Reggiani, Carlo, 2025, "Data Sharing or Analytics Sharing?," TSE Working Papers, Toulouse School of Economics (TSE), number 25-1615, Feb.
• N.N. Kalkova, 2025, "Consumers’ online shopping choices and assortment forecasting by ABC analysis using eye tracking technology," Upravlenets, Ural State University of Economics, volume 16, issue 1, pages 92-105, March, DOI: 10.29141/2218-5003-2025-16-1-7.
• M.M. Smirnova & I.I. Staroverova, 2025, "Approaches to goals setting in customer loyalty and brand management under economic turbulence," Upravlenets, Ural State University of Economics, volume 16, issue 2, pages 100-117, May, DOI: 10.29141/2218-5003-2025-16-2-7.
• M.E. Al Khazraje & M. Raad Saleh & N. Khaleel Ibrahem, 2025, "The customer journey in the light of sensory marketing for fast food restaurants," Upravlenets, Ural State University of Economics, volume 16, issue 3, pages 78-91, July, DOI: 10.29141/2218-5003-2025-16-3-6.
• O.B. Yarosh & G.A. Pushkarev, 2025, "Visual identity and recognition of logos in promoting regional brands," Upravlenets, Ural State University of Economics, volume 16, issue 5, pages 49-66, November, DOI: 10.29141/2218-5003-2025-16-5-4.
• D.N. Kurkova & A.N. Kurbatskii, 2025, "Mechanisms of consumer adaptation to algorithmic pricing," Upravlenets, Ural State University of Economics, volume 16, issue 5, pages 67-83, November, DOI: 10.29141/2218-5003-2025-16-5-5.
• T.T.E. Onewo & Z.S. Belyaeva & G. Adegbile, 2025, "The mediating role of celebrity endorsement in stimulating purchases of ESG-oriented goods in Nigeria’s fast-moving consumer goods sector," Upravlenets, Ural State University of Economics, volume 16, issue 5, pages 84-97, November, DOI: 10.29141/2218-5003-2025-16-5-6.
• K.N. Aleksanov & A.M. Pakhalov & M.Yu. Sheresheva, 2025, "Factors in consumer loyalty to brands, retail chains, and private labels," Upravlenets, Ural State University of Economics, volume 16, issue 6, pages 51-68, January, DOI: 10.29141/2218-5003-2025-16-6-4.
• Elena Riha & David Riha & Vladimir Zhechev, 2025, "Implementation of factor analysis for identifying cultural differences in personal selling," Business & Management Compass, University of Economics Varna, issue 2, pages 12-23.
• Plamen Yankov, 2025, "The Impact of Online Presence on Loyalty: A Quantitative Study in the Context of Urban Tourism," Business & Management Compass, University of Economics Varna, issue 2, pages 24-36.
• Satrevics Vladimirs & Gobniece Zanda & Us Yana, 2025, "Meta-Analysis of the Concept of Brand Humanisation in Higher Education," Economics and Culture, Sciendo, volume 22, issue 2, pages 53-69, DOI: 10.2478/jec-2025-0020.
• Alfdool Sabri Mahmoud & Teruel-Serrano María Dolores & Alonso-Monasterio Pau, 2025, "The Brand Image Influence on the Relationship Between Social Media Advertising and Sustainable Tourism Practices in Petra (Jordan)," Economics, Sciendo, volume 13, issue 1, pages 25-44, DOI: 10.2478/eoik-2025-0014.
• Toni Nagian & Goh Thomas Sumarsan & Edward Yusuf Ronny & Calen, 2025, "Supply Chain Sustainability and Financial Performance: The Role of E-Commerce, Digital Banking and Digital Marketing of SMEs," Economics, Sciendo, volume 13, issue 1, pages 487-507, DOI: 10.2478/eoik-2025-0027.
• Waghmare Ganesh & Dash Pranati & Jogalekar Jaee & Killedar Murshaduddin & Rao Mvk Srinivasa & Biswas Mitrajit, 2025, "Corporate Social Responsibility: Economic Impacts on Consumer Loyalty and Brand Value in the Digital Era," Economics, Sciendo, volume 13, issue 2, pages 507-527, DOI: 10.2478/eoik-2025-0045.
• Phu Nguyen Hoang & Khoi Ma Van & Linh Tran Thi Khanh & Tu Nguyen Huynh Cam, 2025, "Analyzing the Adoption of Green Taxi Services: A Multi-Stakeholder Perspective," Economics, Sciendo, volume 13, issue 3, pages 341-373, DOI: 10.2478/eoik-2025-0069.
• Trung Duong Bao & Tri Le Dinh Minh & Anh Nguyen Van & Tra Nguyen Thi Thanh, 2025, "Psychological Alignment in Celebrity Endorsements: Evaluating Influencer Marketing Impact in the Luxury Hospitality Sector," Economics, Sciendo, volume 13, issue 4, pages 167-193, DOI: 10.2478/eoik-2025-0090.
• Badowska Sylwia & Grottel Monika & Pangsy-Kania Sylwia, 2025, "Motives for and Against Engagement in Charity by Older Adults. Empirical Evidence from Poland," Folia Oeconomica Stetinensia, Sciendo, volume 25, issue 1, pages 22-47, DOI: 10.2478/foli-2025-0002.
• İnan Ümmü Saliha Eken, 2025, "Use of the Topsis Method in Consumers’ Luxury Electric Vehicle Purchasing Decisions," Folia Oeconomica Stetinensia, Sciendo, volume 25, issue 2, pages 138-158, DOI: 10.2478/foli-2025-0026.
• Župan Tihana & Bognar Zrinka Blažević & Sesvečan Ema, 2025, "The Impact of Influencer Marketing on the Behavior of Generation Z Consumers," Folia Oeconomica Stetinensia, Sciendo, volume 25, issue 2, pages 347-365, DOI: 10.2478/foli-2025-0036.
• SANTOSO Budi & Hasan HAFIDZI Achmad & Gunawan WIBOWO Yohanes & IZZUDDIN Ahmad & Setiawan SUHARSONO Riyanto, 2025, "Innovative Marketing Strategies for Enhancing Competency and Access to Capital In SME’s," Foundations of Management, Sciendo, volume 17, issue 1, pages 173-186, DOI: 10.2478/fman-2025-0012.
• SANTOSO Budi & ARIYANTININGSIH Febri & ROBUSTIN Tri Palupi, 2025, "The Mediating Influence of Brand Attraction on Branding Performance: Evidence in East Java, Indonesia," Foundations of Management, Sciendo, volume 17, issue 1, pages 231-246, DOI: 10.2478/fman-2025-0016.
• FATOKI Olawale, 2025, "Perceived Value and Intention to Purchase Energy Efficient Appliances by Gen Z Consumers in South Africa," Foundations of Management, Sciendo, volume 17, issue 1, pages 273-288, DOI: 10.2478/fman-2025-0018.
• Ławińska Olga & Korombel Anna, 2025, "The impact of enterprises’ social media activities on Generation Z’s purchasing decisions," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 61, issue 3, pages 225-240, DOI: 10.2478/ijme-2024-0042.
• Eferakeya Idowu, 2025, "Does environmental uncertainty influence the application of strategic management accounting? An investigation of listed manufacturing firms in Nigeria," Journal of Economics and Management, Sciendo, volume 47, issue 1, pages 355-384, DOI: 10.22367/jem.2025.47.14.
• Rutkowski Ireneusz P., 2025, "Stevens’ measurement scales in marketing research – A continuation of discussion on whether researchers can ignore the Likert scale’s limitations as an ordinal scale," Marketing of Scientific and Research Organizations, Sciendo, volume 55, issue 1, pages 39-55, DOI: 10.2478/minib-2025-0003.
• Strzębicki Dariusz, 2025, "Consumer Engagement on Facebook: The Role of Comments in Travel Agency Brand Interactions in Poland," Marketing of Scientific and Research Organizations, Sciendo, volume 55, issue 1, pages 56-68, DOI: 10.2478/minib-2025-0004.
• Błoński Krzysztof & Witek Jolanta, 2025, "Marketing of higher education institutions: Research themes and their shifting relevance over time," Marketing of Scientific and Research Organizations, Sciendo, volume 55, issue 1, pages 69-89, DOI: 10.2478/minib-2025-0005.
• Sneideriene Agne & Zamkauskas Marius, 2025, "Expression of the Knowledge Economy in the Context of Marketing," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 47, issue 2, pages 238-250, DOI: 10.15544/mts.2025.18.
• Pilelienė Lina & Bakanauskas Arvydas Petras & Bendaravičienė Rita, 2025, "Artificial Intelligence and Influencer Marketing: Mapping the Field of Knowledge," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 47, issue 3, pages 370-388, DOI: 10.15544/mts.2025.30.
• Kuzyk Oleg, 2025, "Impact of Marketing Communications on the Competitiveness of Agribusiness in Ukraine," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 47, issue 3, pages 429-443, DOI: 10.15544/mts.2025.35.
• Majerova Jana & Nadanyiova Margareta & Patik Ladislav, 2025, "Marketing Insights Into National Food Consumption in the European Union," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 47, issue 4, pages 549-557, DOI: 10.15544/mts.2025.43.
• Zikienė Kristina & Dimšaitė Emilija, 2025, "Evaluating the Impact of Inclusive Marketing Dimensions on Advertising Effectiveness," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 47, issue 4, pages 570-584, DOI: 10.15544/mts.2025.45.
• Dubnytskyi Volodymyr & Polous Olha & Radchenko Hanna & Horiunova Kateryna, 2025, "Comprehensive Characteristics of the Sales Funnel Levels Transformation Under the Influence of Digital Trends in the Marketing Sphere," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 47, issue 4, pages 607-620, DOI: 10.15544/mts.2025.48.
• Charchafa Ilyes & Kimouche Bilal, 2025, "Adoption of Social Media for Products Marketing in Algerian Traditional and Handicraft Firms: Evidence from Setif Province," Naše gospodarstvo/Our economy, Sciendo, volume 71, issue 2, pages 58-69, DOI: 10.2478/ngoe-2025-0012.
• Marić Dražen & Leković Ksenija & Džever Sanja & Kostić Dunja & Vasiljević Aleksandar, 2025, "The Influence of Visual Elements of Social Media on the Behavior of Generation Z Tourists," Naše gospodarstvo/Our economy, Sciendo, volume 71, issue 3, pages 44-51, DOI: 10.2478/ngoe-2025-0016.
• Lukić Darko & Starčević Slađana & Pitić Goran, 2025, "Assessing the Impact of Point-of-Sale Beer Brand Ads Through Consumer Neuroscience Research," Naše gospodarstvo/Our economy, Sciendo, volume 71, issue 3, pages 52-63, DOI: 10.2478/ngoe-2025-0017.
• Bobek Vito & Elliot Jacob & Horvat Tatjana, 2025, "Digital Disruption and Author Strategy: A Qualitative Study of Self-Publishing in the US Science Fiction and Fantasy Market as a Source of Intangible Assets," Naše gospodarstvo/Our economy, Sciendo, volume 71, issue 4, pages 25-36, DOI: 10.2478/ngoe-2025-0021.
• Iršič Matjaž & Gjergjek Tomaž, 2025, "The Influence of Benefits and Trust on Consumers’ Attitudes towards Artificial Intelligence: The Moderating Role of Threats," Organizacija, Sciendo, volume 58, issue 2, pages 138-157, DOI: 10.2478/orga-2025-0009.
• Smajlović Mediha Arnaut & Marić Esmeralda, 2025, "Mapping Environmental Consciousness In Marketing Literature," South East European Journal of Economics and Business, Sciendo, volume 20, issue 1, pages 176-191, DOI: 10.2478/jeb-2025-0013.
• Sarajlić Halida & Kondić Lordan & Lincender Ana, 2025, "Sustainable Consumption behavior among Generation Z in Croatia: Understanding Actions and Attitudes in the Context of Global Ecological Challenges," South East European Journal of Economics and Business, Sciendo, volume 20, issue 2, pages 120-133, DOI: 10.2478/jeb-2025-0022.
• Bereczki Alpár-Előd & Alt Mónika-Anetta, 2025, "Modeling the Impact of Personalized Social Media Advertisements on Online Impulse Buying Intention," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, volume 70, issue 2, pages 38-64, DOI: 10.2478/subboec-2025-0009.
• Ștefan Maria-Cristina & Andreiana Violeta-Andreea & Stoica Georgiana Daniela, 2025, "Romania’s Place and Competitiveness in International Tourism," Valahian Journal of Economic Studies, Sciendo, volume 16, issue 1, pages 93-106, DOI: 10.2478/vjes-2025-0008.
• Savov Radovan & Śedik Peter & Predanocyova Kristína & Pocol Cristina Bianca & Březinova Monika, 2025, "Exploratory Study of Beer Consumer Preferences in Slovakia: Craft or Industrial Beer?," Zagadnienia Ekonomiki Rolnej / Problems of Agricultural Economics, Sciendo, volume 385, issue 4, pages 66-91, DOI: 10.30858/zer/211832.
• Khan Tahsina & Khaled Amin Md. & Nahar Rezbin & Ramayah Thurasamy & Hassan Farheen, 2025, "Employees’ Brand Knowledge for Heightening Brand Endorsement in the Service Industry," Zagreb International Review of Economics and Business, Sciendo, volume 28, issue 1, pages 75-102, DOI: 10.2478/zireb-2025-0004.
• Beknazar-Yuzbashev, George & Ichiba, Sota & Stalinski, Mateusz, 2025, "To the Depths of the Sunk Cost : Experiments Revisiting the Elusive Effect," The Warwick Economics Research Paper Series (TWERPS), University of Warwick, Department of Economics, number 1544.
• Mehmet Metin Dam & Ahmet Faruk Aysan & Halil AltintaÅž & Mustafa Naimoglu, 2025, "A Novel Approach to Analyzing Nonlinear Effects of Decomposed Oil Shocks on Global Stock Market Indices: Evidence From Nardl and Wavelet Coherence," Annals of Financial Economics (AFE), World Scientific Publishing Co. Pte. Ltd., volume 20, issue 02, pages 1-48, June, DOI: 10.1142/S2010495225500113.
• Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari (ed.), 2025, "Market Dynamics and Strategies in a Post-Crisis World:Navigating a World in Flux," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13811, ISBN: ARRAY(0x6d12b3a0).
• Franck Radenne, 2025, "Mastering Strategic Marketing for Specialty Pharmaceuticals:A Hands-On Guide," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 14134, ISBN: ARRAY(0x6e5982f0).
• Albrecht Rothacher (ed.), 2025, "Corporate Cultures and Global Brands," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number q0501, ISBN: ARRAY(0x6d00ead0).
• Nimmy Lovely George & M. Rakesh Krishnan, 2025, "COVID-19 Panic Buying Behaviour: Individual Differences among Consumers," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Shaply Abdul Kareem & D. Yuvaraj & S. Aswini Priya & Pulidindi Venugopal & S. Anjani Devi, 2025, "Purchase Intention and Satisfaction of FMCG Shoppers: Empirical Analysis from a Post-COVID-19 Outlook," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• N. Muhammed Sajid & Meera Peethambaran & K. Jiyas, 2025, "Predicting Visit Intention after COVID-19 Using Theory of Planned Behaviour," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Kritika Mahensaria & Supriyo Patra, 2025, "A Study on Consumer Behaviour towards Digital Food App Services in India," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Mallika Srivastava & Mudita Sinha & Biranchi Narayan Swar, 2025, "Consumers’ Online Shopping Behaviour: A Post-COVID-19 Analysis in India," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Tania Chauhan, 2025, "Substantial Changes in Consumer Buying Behaviour in the Post-COVID-19 World," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Reetika Jain, 2025, "A Study of Disruptions in Consumer Behaviour and Marketing Strategies in Response to the Pandemic in India," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Jyoti & Sarvesh Kumar, 2025, "A Narrative of Needs Assessment through Psychobiography of COVID-19 Patient by Observing Moment of Truth," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Jahanvi & Meenakshi Sharma, 2025, "Digital Migration and Survival of Fashion Industry Post New Normal," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Rahul Khandelwal, 2025, "Rural Healthcare: Recovery and Resilience through Digital Health Entrepreneurial Foresight in Developing Countries Post-COVID-19," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Rachna Bansal & Prabhat Mittal & Priti Verma, 2025, "Impact of Social Media during COVID-19 Using Binary Logistic Model," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".