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Public Relations Functions

Author

Listed:
  • Mihaela MARCU

    (University of Craiova, Romania)

Abstract

Public relations represent that element of the promotional mix, which is mainly based on communication and aims to evaluate the public's attitude, identify those aspects that can shape the concern of consumers. The aim is to develop programs that achieve the understanding and favorable attitude of the public towards the company and its products, informing potential customers about the nature and characteristics of the products. Everything is carried out with the aim of encouraging customers to buy the products or services, investors to get involved. From this perspective, we will follow the functions performed by public relations in daily activity. Because, in this context, public relations appear in the form of direct contacts made, constantly and systematically, by companies with different categories of public, with influential people from the management of other institutions in the country or abroad, with opinion leaders.

Suggested Citation

  • Mihaela MARCU, 2025. "Public Relations Functions," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 12(2), pages 100-102, December.
    • Handle: RePEc:edt:jsserr:v:12:y:2025:i:2:p:100-102
    DOI: 10.5281/zenodo.17870665
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    References listed on IDEAS

    as
    1. Georgiana Camelia STANESCU, 2024. "Fake News, Bots, and Influencers: The Impact of Social Media on Romania's 2024 Elections," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 11(2), pages 361-366, December.
    2. Dan Valeriu Voinea, 2025. "The Algorithmic Auteur: AI, Cultural Production, and the Reconfiguration of Audiovisual Media," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 12(1), pages 256-268, July.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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