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Bridging the Gap: Strategic Communication as the Core of Effective Negotiation

Author

Listed:
  • Geovana-Albertina ZOICAN

    (Graduate in Communication and Public Relations, Faculty of Letters, University of Craiova, Romania)

Abstract

This article explores the interplay between communication and negotiation through a contemporary lens. Drawing from both theory and applied frameworks, it highlights the five critical stages of negotiation, the practical competencies needed by modern negotiators, and the impact of digital transformation on negotiation dynamics. Through this analysis, negotiation is framed not merely as a strategic tool, but as a deeply human and relational process – where empathy, ethics, and adaptability define success.

Suggested Citation

  • Geovana-Albertina ZOICAN, 2025. "Bridging the Gap: Strategic Communication as the Core of Effective Negotiation," Annals of the University of Craiova for Journalism, Communication and Management, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 11(1), pages 41-46, July.
    • Handle: RePEc:edt:aucjcm:v:11:y:2025:i:1:p:41-46
    DOI: 10.5281/zenodo.15851141
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    More about this item

    Keywords

    negotiation; communication; emotional intelligence; active listening; digital negotiation; intercultural communication; strategic dialogue;
    All these keywords.

    JEL classification:

    • D74 - Microeconomics - - Analysis of Collective Decision-Making - - - Conflict; Conflict Resolution; Alliances; Revolutions

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