Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2012

• Moise –Þiþei Adina & Moise Daniel & Cruceru Anca-Francisca, 2012, "Communication through Events and Sales Forces Adopted by Competitors in the European Space," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1041-1044, May.
• Andreea Daniela Moraru, 2012, "Marketing Tourism Services in Romania. The Opportunities and Challenges of the Current Context," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1045-1048, May.
• Silvia Muhcina & Brailoiu Liviu, 2012, "Strategic Marketing in Tourism," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1049-1051, May.
• Pariza - Manea Natalia, 2012, "Relationship Marketing in Educational Services," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1076-1079, May.
• Petruºcã Claudia Ioana, 2012, "An Estimation of the Influence of Relational Factors on Loyalty," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1080-1085, May.
• Ni?u Valentin Ionu?, 2012, "Romania’s Activity in Community Trademark Registration," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 251-255, May.
• Anamaria Baranov & Mihaela Funaru, 2012, "E-mail Marketing for Customer Orientation," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 800-803, May.
• Anamaria Baranov & Liliana-Aurora Constantinescu, 2012, "Factors for Creating Online Customer Loyalty," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 804-807, May.
• Barbu Andreea Mihaela, 2012, "Typology and Characteristics of Strategic Planning," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 808-813, May.
• Caruntu Andreea Laura, 2012, "Overview on Tourist Destination," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 843-846, May.
• Nicolae Damu & Adrian Ionescu & Mihai Niculae Sabin, 2012, "Main Challenges in Generating Loyalty Among TV Viewers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 880-884, May.
• Dinu Gabriel & Dinu Loredana, 2012, "New Research in Handling Consumer Behaviour," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 891-894, May.
• Elena Enache & Gianina Ciorãºteanu & Cristian Morozan, 2012, "Research of the Training Needs and Requirements for the Competences and Skills in Tourism in the Counties of Braila and Constanta," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 921-926, May.
• Ghencea Daniel-Petru & Asandei Mihaela & Micuda Ion-Dan, 2012, "Attitudes in Romanian Firms’ Organizational Behavior Regarding Government Environmental Programs," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 949-954, May.
• Ionescu Gr. Ion, 2012, "Competitive Strategies of Economic Enterprises," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 436-438, Decembre.
• Stanciu Anca Cristina & Constandache Mihaela & Mitran Paula Cornelia, 2012, "The Impact of Social Networks on Commerce Development," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 525-529, Decembre.
• Brandabur Raluca Ecaterina & Aldea Roxana - Elena, 2012, "Perception Of E-learning Among University Students," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 632-636, Decembre.
• Cabãu Liviu-Gabriel, 2012, "The Concept of Customer Relationship Management A Critical Review of Literature," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 637-642, Decembre.
• Cotîrlea Denisa Adriana, 2012, "Destination Branding and Rural Tourism: How to Generate Tourist Flows in Mountain Area - the Case of Arie?eni, Alba County," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 662-667, Decembre.
• Cruceru Anca Francisca & Radulescu Violeta, 2012, "Competition Analysis and its Role in the Adoption of Marketing Strategies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 668-672, Decembre.
• Dumitriu Roxana Ioana, 2012, "Brand Image Perception: Case-study at Volkswagen AG," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 713-717, Decembre.
• Ionescu Gr. Ion, 2012, "Firm’s Price Strategies Typology," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 757-761, Decembre.
• Iordache Maria Carmen, 2012, "The Loyalty - Marketing Tool For Hotel Organizations," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 766-771, Decembre.
• Meghisan Flaviu, 2012, "Marketing vs. Fashion Trend – Between Myth and Reality," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 801-805, Decembre.
• Morozan Cristian & Enache Elena, 2012, "Research Regarding the Access to Open Educational Resources in the Informational Society," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 824-829, Decembre.
• Neacºu Nicoleta Andreea, 2012, "Labeling in Food Industries – a Marketing Strategy," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 841-843, Decembre.
• Nenciu Daniela Simona, 2012, "Marketing strategies for Tourism Development in Harghita County," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 844-848, Decembre.
• Nica Ana-Maria, 2012, "The Young Generation’s Perspective on Ecological Behavior and Education," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 849-854, Decembre.
• Pavel Camelia, 2012, "Romania's Tourism Brand – a Critical Analysis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 894-899, Decembre.
• Petriºoaia Carmen & Pop Nicolae Al., 2012, "Observing Insurance Companies’ Customer Complaint Management in the Online Environment," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 900-903, Decembre.
• Barbu Andreea Mihaela & Cetinã, Iuliana & Orzan, Gheorghe, 2012, "Perceptions and Preferences of Cultural Services Consumers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 3, pages 1-40, Decembre.
• Cãruntu Andreea Laura & Caruntu Constantin, 2012, "Highlights on the Concepts of Promised Services, Delivered Services and Customer’s Expectations," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 3, pages 1-42, Decembre.
• Danile? Magdalena & Mihai Olesia & Chersan Corina, 2012, "The Metaphorical Representation of Economic Crisis in the NBR Speeches," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 3, pages 1-43, Decembre.
• Moise-Þiþei Adina & Moise Daniel, 2012, "Antisocial and Prosocial Effects of Media Content," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 3, pages 1-49, Decembre.
• Muhcina Silvia, 2012, "Brand and Marketing Communication," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 3, pages 1-50, Decembre.
• Pagalea Andreea & Munteanu Catalin, 2012, "A Model for Assessing the Influence of Lifestyle on Brand Equity," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 3, pages 1-51, Decembre.
• Ines Küster Boluda & Natalia Vila López & Asunción Hernández Fernández, 2012, "Estrategia publicitaria del minorista en las redes sociales. Factores que motivan las compras en la web 2.0," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1201, Mar.
• Inés López López, 2012, "El efecto de compartir las emociones asociadas a episodios de consumo," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1203, Sep, revised Sep 2012.
• César Sahelices Pinto & Carmen Rodríguez Santos, 2012, "El nuevo líder de opinión en la web 2.0," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1205, Sep, revised Sep 2012.
• Óscar González Benito & Mercedes Martos-Partal, 2012, "Precio Versus Calidad en la compra de marca de distribuidor: Efecto moderador del posicionamiento del distribuidor," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1207, Sep, revised Sep 2012.
• W.Scott Downey, 2012, "Creating A Dealer Level Integrated Marketing Model: A Grounded Theory Approach," Working Papers, Purdue University, College of Agriculture, Department of Agricultural Economics, number 12-2.
• Gustavo Riesco Lind, 2012, "Una herramienta para el diagnóstico y seguimiento de la imagen de ciudades," Chapters of Books, Fondo Editorial, Universidad del Pacífico, chapter 15, in: Enrique Vásquez, "Inversión Social: evaluación de proyectos y mediciones acotadas".
• Melinda Majláth, 2012, "Using Social Media by Micro Enterprises – Case Study for Understanding Motivation, Practice and Expectations," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 12, issue 1, pages 171-180.
• Cristina Bălteanu & Oana Bărbulescu (Şeitan), 2012, "Qualitative Marketing Research Regarding The Impact of The Crisis on The Activity of The Leasing Companies," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 12, issue 2, pages 55-62.
• Oana Bărbulescu (Şeitan) & Cristina Bălteanu, 2012, "The Analysis of The Braşov Consumer Behavior Regarding The Use of The Leasing Services," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 12, issue 2, pages 63-70.
• Violeta Rădulescu & Anca Francisca Cruceru, 2012, "The Role of Product Audit Policy in Increasing Organizational Performance," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 12, issue 3, pages 223-230.
• Ioana Bianca Chitu & Alina Simona Tecău, 2012, "Communication by Event - The Efficiency of Seminaries as a Way to Inform and to Train," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 12, issue 3, pages 27-38.
• Cristinel Constantin, 2012, "Post-Hoc Segmentation Using Marketing Research," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 12, issue 3, pages 39-48.
• George Atanasoaie, 2012, "Price on the Organic Food Market," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 12, issue 4, pages 5-16.
• Justyna Lewandowska, 2012, "Identification losses in the FMCG1 sector in the light of the European and global researches," Proceedings of FIKUSZ '12, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '12".
• Ferenc Katona, 2012, "Marketing-controlling in the service sector," Proceedings of FIKUSZ '12, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '12".
• Richard Szabó, 2012, "Investors Trust and PVGO," Proceedings of FIKUSZ '12, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '12".
• Melinda Majláth & Timur Hrotko,, 2012, "Internalization of Ecological Problems – Is This the Right Method?," Proceedings of FIKUSZ '12, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '12".
• György Losonczi, 2012, "Competitive Website Evaluation in Higher Education," Proceedings of FIKUSZ '12, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '12".
• Keszthelyi András, 2012, "How Kournikova can help to steal data?," Proceedings of FIKUSZ '12, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '12".
• Mihály Hegedûs, 2012, "Styrol emission reduction during the processing of unsaturated polyester," Proceedings of FIKUSZ '12, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '12".
• Gabriella Lovász, 2012, "Labour mediation and dilemmas of mediators," Proceedings of FIKUSZ '12, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '12".
• Andreea Ciceo, 2012, "Exploring Audiences’ Behavior in the Theatre Land," Proceedings of FIKUSZ '12, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '12".
• Kornélia Lazányi, 2012, "Study for nothing? Literature overview of labour market opportunities for individuals with tertiary education," Proceedings of FIKUSZ '12, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '12".
• Diana Mihaela Pociovalisteanu, 2012, "Workforce Movement: Romania and the European Union," Proceedings of FIKUSZ '12, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '12".
• Valéria Szekeres & Erzsébet Takács & Lilla Vicsek & Beáta Nagy, 2012, "Attitudes of female pupils and students toward technology higher education programmes," Proceedings of FIKUSZ '12, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '12".
• Diana Sadoveanu, 2012, "Dealing with the Challenges of Capital Inflows: The case of Romania," Proceedings of FIKUSZ '12, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '12".
• Martina Vránková, 2012, "Inflation Targeting and Behavioural Economics: Introduction," Proceedings of FIKUSZ '12, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '12".
• Bettiol, M & Di Maria, E & Finotto, Vladi, 2012, "Marketing in smes: the role of entrepreneurial sensemaking," MPRA Paper, University Library of Munich, Germany, number 39405, Jun.
• Cannas, Rita, 2012, "Contributing to sustainable tourism models. The feasibility study of the Craik’s ecovillage in Scotland," MPRA Paper, University Library of Munich, Germany, number 39838.
• Dabija, Dan-Cristian & Alt, Monika Anetta, 2012, "The economic crisis, an opportunity for retailers in Romania," MPRA Paper, University Library of Munich, Germany, number 40361.
• Marchini, Andrea & Diotallevi, Francesco & Angiolini, Gianluca & Pampanini, Rossella, 2012, "La Gestione Dello Scaffale Oli Nella Moderna Distribuzione: Le Potenzialita’ Del Visual Marketing Per Il Posizionamento A Scaffale
  [The management of oil shelf in modern distribution: the potentialities of "visual marketing" in the shelf," MPRA Paper, University Library of Munich, Germany, number 40640.
• Khan, Reza Ahmed/Md., 2012, "A proven model for achieving localized food security and farmers benefit protection," MPRA Paper, University Library of Munich, Germany, number 41383, Sep.
• Yunus, NKY, 2012, "The Relationship between Internal Satisfaction and External Satisfaction amongst Hotel Customers in Malaysia," MPRA Paper, University Library of Munich, Germany, number 42167.
• Ghouri, AM & Saleem, F & Malik, A, 2012, "Business Owners’ Preferences in Marketing Practices and their Impact on Firm Performance," MPRA Paper, University Library of Munich, Germany, number 42168.
• Syed Akbar, Suleman & Azam, Rehan & Muhammad, Danish, 2012, "Advertising value of mobile marketing through acceptance among youth in Karachi," MPRA Paper, University Library of Munich, Germany, number 42239, Sep.
• Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2012, "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," MPRA Paper, University Library of Munich, Germany, number 42252, Oct.
• Courvoisier, François & Calmelet, Laurence, 2012, "Stratégies marketing pour PME sous-traitantes dans l’horlogerie
  [Marketing strategies for subcontractant SME in the watchmaking industry]," MPRA Paper, University Library of Munich, Germany, number 43413, Jan, revised 01 May 2012.
• Subhani, Muhammad Imtiaz & Hasan, Syed Akif & Osman, Ms. Amber, 2012, "Do consumers buy bread and diamond with the same attachment?," MPRA Paper, University Library of Munich, Germany, number 45094.
• Subhani, Muhammad Imtiaz & Hasan, Syed Akif & Osman, Ms. Amber, 2012, "Consumers recall and recognition for brand symbols," MPRA Paper, University Library of Munich, Germany, number 45141.
• Musso, Fabio & Francioni, Barbara, 2012, "How Do Smaller Firms Select Foreign Markets?," MPRA Paper, University Library of Munich, Germany, number 49117, Sep, revised 02 Nov 2012.
• Francioni, Barbara & Musso, Fabio & Pagano, Alessandro, 2012, "Il ruolo dei consorzi per la valorizzazione del Made in Italy nel mercato indiano
  [The role of export consortia for the promotion of Made in Italy products in the Indian market]," MPRA Paper, University Library of Munich, Germany, number 49757, Sep, revised Dec 2012.
• Musso, Fabio, 2012, "Guest Editorial Preface. Special Issue on Retailer-Consumer Relationships," MPRA Paper, University Library of Munich, Germany, number 50066.
• Islam, Jamal & Mohajan, Haradhan & Datta, Rajib, 2012, "Stress management policy analysis: a preventative approach," MPRA Paper, University Library of Munich, Germany, number 50698, Jan, revised 02 Mar 2012.
• Naveed, Tahir & Akhtar, Irum & Cheema, Khaliq Ur Rehman, 2012, "The Impact of Innovation on Customer Satisfaction and Brand loyalty: A Study of the Students of Faisalabad," MPRA Paper, University Library of Munich, Germany, number 53197, Feb.
• Matei, Ani & Dogaru, Tatiana-Camelia, 2012, "Community-based Social Marketing, Additional Instrument of Traditional Public Policies’ Instruments: Case study – Controlling Air Pollution in Romania," MPRA Paper, University Library of Munich, Germany, number 53701.
• Malik, Saif Ullah, 2012, "Customer Satisfaction, Perceived Service Quality and Mediating Role of Perceived Value," MPRA Paper, University Library of Munich, Germany, number 54733, Feb.
• Soomro, Yasir & Hameed, Irfan & Butt, Atif & Shakoor, Rehan, 2012, "Significance of Internet Marketing in Promoting Consumer Goods in Subcontinent," MPRA Paper, University Library of Munich, Germany, number 56995, Jan, revised 01 Jun 2012.
• Claus, Bart & Geyskens, Kelly & Millet, Kobe & Dewitte, Siegfried, 2012, "The referral backfire effect: The identity-threatening nature of referral failure," MPRA Paper, University Library of Munich, Germany, number 57061, Aug.
• Soomro, Yasir & Hameed, Irfan & Hameed, Imran, 2012, "A Functional Approach to Understand Consumer Behavior while Selecting Coffee Parlor," MPRA Paper, University Library of Munich, Germany, number 57241, Nov.
• Elshaer, Ibrahim, 2012, "What is the Meaning of Quality?," MPRA Paper, University Library of Munich, Germany, number 57345, May.
• Soomro, Yasir & Abbas, Sana & Hameed, Irfan & Shakoor, Rehan, 2012, "Consumer evaluation of brand extension: Pakistani Context," MPRA Paper, University Library of Munich, Germany, number 57416, Apr.
• Hameed, Irfan & Soomro, Yasir, 2012, "Consumer Buying Behaviour; A Factor of Compulsive Buying Prejudiced by Windowsill Placement," MPRA Paper, University Library of Munich, Germany, number 57417, Dec.
• Kaluzhsky, Mikhail, 2012, "Четыре Вида Продвижения Товара В Маркетинге
  [Four Types of Promotion of Goods in Marketing]," MPRA Paper, University Library of Munich, Germany, number 62782.
• Kaluzhsky, Mikhail, 2012, "Товарная Политика В Маркетинге
  [Product Policy in Marketing]," MPRA Paper, University Library of Munich, Germany, number 62784.
• Kaluzhsky, Mikhail, 2012, "Концепция «4р» И Планирование Маркетинга В Кратком И Ясном Изложении
  [The Concept of the "4P" and Marketing planning in a concise and clear Interpretation]," MPRA Paper, University Library of Munich, Germany, number 62785.
• Ahmed, Muhammad Bilal & Wasey, Ejaz & Jhanndir, Saif Ullah, 2012, "Impact Of Employee Motivation On Customer Satisfaction: Study Of Airline Industry In Pakistan," MPRA Paper, University Library of Munich, Germany, number 70758, Oct.
• Petr Král & Markéta Lhotáková & Maria Tisovski & Yana Shamina, 2012, "An Analysis of Media Perception of the Czech Republic in Selected Foreign Media in 2010-2011
  [Analýza mediálního obrazu České republiky ve vybraných zahraničních médiích v letech 2010 a 2011]," Acta Oeconomica Pragensia, Prague University of Economics and Business, volume 2012, issue 5, pages 36-47, DOI: 10.18267/j.aop.379.
• Mária Dzurová & Andrej Miklošík, 2012, "Innovation Management in Logistics as an Important Determinant of a Company's Competitiveness
  [Riadenie inovácií logistických činností ako významný determinant konkurencieschopnosti podniku]," Acta Oeconomica Pragensia, Prague University of Economics and Business, volume 2012, issue 5, pages 48-56, DOI: 10.18267/j.aop.380.
• Jörg Kraigher-Krainer, 2012, "Scaling Consumers' Purchase Involvement: A New Approach," Central European Business Review, Prague University of Economics and Business, volume 2012, issue 1, pages 14-19, DOI: 10.18267/j.cebr.3.
• Karel Týra & Miroslav Karlíček, 2012, "Private-Label Share during the Current Economic Slowdown: Investigation from the Czech, Slovak, Hungarian and Polish Markets," Central European Business Review, Prague University of Economics and Business, volume 2012, issue 1, pages 27-32, DOI: 10.18267/j.cebr.5.
• Květa Olšanová, 2012, "Understanding Seniors in the Context of an Aging European Population as a Modifier for Further Brand Management: Case of the Czech Republic," Central European Business Review, Prague University of Economics and Business, volume 2012, issue 3, pages 37-45, DOI: 10.18267/j.cebr.29.
• Petr Jirsák & Petr Kolář, 2012, "Customer Orientation and Marketing in Containerized Freight Distribution and Logistics - Perspectives of the Czech Republic," Central European Business Review, Prague University of Economics and Business, volume 2012, issue 3, pages 46-50, DOI: 10.18267/j.cebr.30.
• Georgios TSEKOUROPOULOS & Zacharoula ANDREOPOULOU & Christiana KOLIOUSKA & Theodoros KOUTROUMANIDIS & Christos BATZIOS & Panagiotis LEFAKIS, 2012, "Marketing Policies Through The Internet: The Case Of Skiing Centers In Greece," Scientific Bulletin - Economic Sciences, University of Pitesti, volume 11, issue 1, pages 66-78.
• Mihaela DIACONU & Florentina DINESCU, 2012, "Student Satisfaction, Resultant Of Marketing Orientation Of University Under Current Conditions," Scientific Bulletin - Economic Sciences, University of Pitesti, volume 11, issue Special, pages 3-9.
• Schmidt, Imke & Seele, Peter, 2012, "Konsumentenverantwortung in der Wirtschaftsethik – Ein Beitrag aus Sicht der Lebensstilforschung (Consumer responsibility in business ethics. A lifestyle centered approach)," Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics, Rainer Hampp Verlag, volume 13, issue 2, pages 169-191.
• Eberz, Lisa-Marie & Baum, Matthias & Kabst, Ruediger, 2012, "Der Einfluss von Rekrutiererverhaltensweisen auf den Bewerber: Ein mediierter Prozess (The Influence of Recruiter Behavior on Job Seekers: A Mediated Model)," Zeitschrift fuer Personalforschung. German Journal of Research in Human Resource Management, Rainer Hampp Verlag, volume 26, issue 1, pages 5-29.
• TANASE, George Cosmin, 2012, "The Expansion of Online Retailing as a Supplementary Shopping Channel for Customers," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 3, issue 2, pages 17-23, June.
• GOGA, Traian & VARLAN, Filip, 2012, "Social Media: At the crossroads of efficient marketing and ethics," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 3, issue 2, pages 24-34, June.
• PURCAREA, Theodor Valentin, 2012, "More than a happy coincidence: Twentieth Anniversary of Valahia University of Targoviste, and Supply Chain Management for Efficient Consumer Response Conference 2012, organized by ECR Department of Valahia University of Targoviste," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 3, issue 2, pages 38-46, June.
• PURCAREA, Theodor Valentin, 2012, "More than a happy coincidence: Twentieth Anniversary of Valahia University of Targoviste, and Supply Chain Management for Efficient Consumer Response Conference 2012, organized by ECR Department of Valahia University of Targoviste," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 3, issue 3, pages 01-04, September.
• PURCAREA, Theodor Purcarea, 2012, "Health Value for Sustainable Development, a Real Challenge," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 3, issue 4, pages 03-13, October.
• TANASE, George Cosmin, 2012, "The Confluence of Culture and Social Media in Changing Service Expectations," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 3, issue 4, pages 14-19, October.
• Iconaru Claudia, 2012, "Modeling the impact of normative beliefs in the context of online buying: Direct and moderating effects," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 15, issue 44, pages 243-262, June.
• Imran Anwar Mir, 2012, "Consumer Attitudinal Insights about Social Media Advertising: A South Asian Perspective," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 15, issue 45, pages 265-288, September.
• Victor Danciu, 2012, "The Green Marketing at Work: The Push-Pull Effects of the Green Communication Strategies," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 15, issue 45, pages 3-24, December.
• Edgar Alan N. Rayo, 2012, "Institutional isomorphism among nonprofits in cause marketing partnerships," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 15, issue 46bis, pages 121-136, December.
• Nexhbi Veseli & Brikend Aziri & Teuta Veseli, 2012, "Are marketing strategies implemented by SME’s in the Republic of Macedonia ?," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 15, issue 46bis, pages 137-152, December.
• Adrienn Woerle, 2012, "Marketing meets ethics – with the sample of an Austrian chocolate factory," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 15, issue 46bis, pages 187-202, December.
• Andreea Mihaela Barbu, 2012, "Marketing utility and implementation with public services organizations a qualitative study on Romanian market," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 15, issue 46bis, pages 25-40, December.
• Laurenţiu-Dan Anghel & Mihaela Constantinescu & Ștefan Claudiu Căescu, 2012, "Relationship marketing with the supply chain a prerequisite for business sustainability," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 15, issue 46bis, pages 3-24, December.
• Ionel Dumitru & Anca Francisca Cruceru & Ştefan Claudiu Căescu, 2012, "The influence of graduates professional experience over general business perception," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 15, issue 46bis, pages 53-62, December.
• Ioana Cecilia Popescu & Diana Maria Vrânceanu & Mihai Ioan Roșca, 2012, "The role of promotional strategies for small and medium- sized entreprises in sustainable marketing," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 15, issue 46bis, pages 97-110, December.
• Cohen, Mark A. & Vandenbergh, Michael P., 2012, "The Potential Role of Carbon Labeling in a Green Economy," RFF Working Paper Series, Resources for the Future, number dp-12-09, Apr.
• Avichai Snir & Daniel Levy & Alex Gotler & Haipeng (Allan) Chen, 2012, "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," Working Paper series, Rimini Centre for Economic Analysis, number 69_12, Nov.
• Golam Mohammad Forkan, 2012, "Cluster Concept in Enhancing the Marketing Capability of Light Engineering Industry of Bangladesh: A Comparative Study," Asian Business Review, Asian Business Consortium, volume 1, issue 2, pages 88-96.
• S M Asif Ur Rahman & Muhammad Rehan Masoom, 2012, "Effects of Relationship Marketing on Customer Retention and Competitive Advantage: A Case Study on Grameen Phone Ltd," Asian Business Review, Asian Business Consortium, volume 1, issue 2, pages 97-102.
• Shamsu Uddin & Md. Mahbubur Rahaman & Md. Mazharul Islam, 2012, "Private Hospitals in Sylhet City, Bangladesh: An Issue of Service Marketing," Asian Business Review, Asian Business Consortium, volume 1, issue 2, pages 103-105.
• Burcu Avci Ozturk & Zehra Baskaya, 2012, "Flour Supplier Selection in a Bread Factory With Fuzzy Analytic Hierarchy Process," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 3, issue 1, pages 131-131.
• Gungor Hacioglu & Gizem Kurt, 2012, "Consumers’ Awareness, Acceptance and Attitudes towards Functional Foods: A Research in Izmır City," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 3, issue 1, pages 161-161.
• Larry P. Pleshko & Richard A. Heiens, 2012, "The Market Share Impact of the Fit between Market Leadership Efforts and Overall Strategic Aggressiveness," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 3, issue 3, pages 1-1.
• Rustu Yayar & Humeyra Sadaklioglu, 2012, "A Research On The Internet Product Purchasing Behavior Of Public Employees," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 3, issue 3, pages 145-145.
• Dora Agapito & Patrícia Valle & Julio Mendes, 2012, "Sensory Marketing and Tourist Experiences," Spatial and Organizational Dynamics Discussion Papers, CIEO-Research Centre for Spatial and Organizational Dynamics, University of Algarve, number 2012-5, Mar.
• Ana Cláudia Campos, 2012, "Marketing the Destination Experience," Spatial and Organizational Dynamics Discussion Papers, CIEO-Research Centre for Spatial and Organizational Dynamics, University of Algarve, number 2012-6, Mar.
• Sofia Eurico & Patrícia Valle & João Albino Silva & Catarina Marques, 2012, "Segmenting Graduate Consumers of Higher Education in Tourism: An Extension of the ECSI Model," Spatial and Organizational Dynamics Discussion Papers, CIEO-Research Centre for Spatial and Organizational Dynamics, University of Algarve, number 2012-7, Mar.
• Jesus Crespo Cuaresma & Matthias St√∂ckl, 2012, "The Effect of Marketing Spending on Sales in the Premium Car Segment: New Evidence from Germany," Working Papers in Economics, University of Salzburg, number 2012-2, Feb.
• Maria-Cristiana MUNTHIU & Iuliana CETINA, 2012, "Approaches For Conceptualizing Customer Satisfaction And Perceived Service Quality," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 3, issue 1, pages 111-117.
• Carmen Adina PASTIU, 2012, "The Impact Of Using The Internet In Promoting Romanian Industry," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 3, issue 1, pages 119-124.
• Florin-Alexandru ALEXE & Ana-Claudia ?APARDEL & Lucian GHINEA, 2012, "The Impact Of Organizing 2012 Uefa Europe League Final Upon City Branding And International Promotion Of Bucharest City," Proceedings of Administration and Public Management International Conference, Research Centre in Public Administration and Public Services, Bucharest, Romania, volume 2012, issue 8, pages 371-385, June.
• Florina PÎNZARU, 2012, "On Innovation: A Theoretical Approach on the Challenges of Utilities Marketing," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 15, issue 1, pages 165-172, June.
• Luigi DUMITRESCU & Iuliana CETINA & Alma PENTESCU, 2012, "Employee Satisfaction Measurement – Part of Internal Marketing," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 13, issue 1, pages 37-48, March.
• Alexander Leischnig & Anja Geigenmüller & Margit Enke, 2012, "Brands You Can Rely on! An empirical Investigation of Brand Credibility in Services," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 64, issue 1, pages 44-58, January.
• Jan Drengner & Steffen Jahn & Hansjörg Gaus, 2012, "Creating Loyalty in CoLLective Hedonic Services: The RoLe of Satisfaction and Psychological Sense of Community," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 64, issue 1, pages 59-76, January.
• Alexander Rühle & Franziska Völckner & Henrik Sattler & Claudia Hatje, 2012, "Attitude-Based Versus Choice-Behavior-Based Success of Brand Extensions," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 64, issue 2, pages 125-140, April.
• Jan H. Schumann & Nancy V. Wünderlich & Marcus S. Zimmer, 2012, "Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 64, issue 2, pages 141-165, April.
• Florian Kraus & Thomas Rajab & Jan Wieseke, 2012, "Should Firms Encourage Salespeople to Promote House Brands in Customer Interaction? An Empirical Investigation of Financial Out-comes and Customer Response," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 64, issue 4, pages 331-363, October.
• Anna Decewicz, 2012, "Modelowanie CLV przy użyciu łańcucha Markowa – wykorzystanie danych panelowych," Collegium of Economic Analysis Annals, Warsaw School of Economics, Collegium of Economic Analysis, issue 27, pages 13-26.
• Marek Drzazga, 2012, "Marketing communication of retail trade companies in Poland. The results of research conducted by means of expert method (Komunikacja marketingowa detalicznych przedsiebiorstw handlowych w Polsce. Wyniki badan prowadzonych metoda ocen ekspertow)," Research Reports, University of Warsaw, Faculty of Management, volume 1, issue 14-15, pages 128-139.
• Chenhang Zeng, 2012, "Optimal Advance Selling Strategy under Price Commitment," SDU Working Papers, School of Economics, Shandong University, number 2012-03, Dec.
• Milena Ilic, Magistra & Branislav Radnovic & Zoran D. Zivkovic, 2012, "Socialy Responsible Marketing - Yesterday And Today," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, volume 1, issue 3, pages 59-73, Decembre.
• Bebeşelea Mihaela, 2012, "Empirical Study On The Perception Of The Economic Entities On The Taxation In Romania," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, volume 2, issue 3, pages 1-1, June.
• Sven Heidenreich & Katrin Talke, 2012, "Tarifwahl-Anomalien bei optionalen Mobilfunktarifen — Eine Analyse der Ursachen von Flatrate-Präferenz und Flatrate-Bias," Schmalenbach Journal of Business Research, Springer, volume 64, issue 3, pages 280-307, May, DOI: 10.1007/BF03373694.
• Torsten J. Gerpott & Sabrina Berg, 2012, "Präferenzen für Pay-As-You-Drive-Versicherungsmerkmale bei Privatkunden — Eine conjoint-analytische Untersuchung —," Schmalenbach Journal of Business Research, Springer, volume 64, issue 4, pages 456-492, June, DOI: 10.1007/BF03373698.
• Manfred Bruhn & Verena Schoenmüller & Daniela Schäfer & Simon Reumer, 2012, "Markenintimität (Brand Intimacy) von Konsumenten — Konzeptualisierung, Determinanten und Wirkungen, mit empirischen Befunden," Schmalenbach Journal of Business Research, Springer, volume 64, issue 6, pages 590-629, September, DOI: 10.1007/BF03372867.
• Michael Löffler & Reinhold Decker, 2012, "Identifikation und praktische Nutzung von Mustern des Aufwärtskonsums," Schmalenbach Journal of Business Research, Springer, volume 64, issue 7, pages 722-746, November, DOI: 10.1007/BF03373703.
• Marius Boiţă & Gheorghe Grigorescu & Emilia Constantin & Eduard Ajtay, 2012, "Air Transport Vector In The Economic Context Of Globalization," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, volume 0, pages 139-145, November.
• Mihaela Simona Dogan, 2012, "Direct Marketing – An Efficient Communication Tool," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, volume 0, pages 399-403, November.
• Mihaela Simona Dogan, 2012, "Other Tools For Growth And Jobs Of Europe 2020 Strategy," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, volume 0, pages 404-406, November.
• Constanta Enea & Constantin Enea & Gheorghe Grigorescu, 2012, "Management Tourism Sector In Targu Jiu," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, volume 0, pages 500-507, November.
• Constanta Enea & Constantin Enea & Gabriel Sanda, 2012, "Strands Of Integration National Performance Of Tourism In Oltenia," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, volume 0, pages 508-513, November.
• Irina Nicolau, 2012, "New Developments In Marketing Theory And Practice," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, volume 0, pages 76-81, November.
• Mihaela Simona DOGAN, 2012, "The role of the Europe 2020 strategy concerning economic growth in health," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, volume 0, pages 440-445, May.
• Claudia-Nicoleta DOBRESCU & Mirela COSTENCU, 2012, "Considerations concerning the role of the marketing specialist in the tourism organization," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, volume 0, pages 686-689, May.
• Cristina SANDU, 2012, "The implications of buying habits and usage within marketing -the psychology of the buyer’s behavior," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, volume 0, pages 76-79, May.
• Engin Deniz Eris & Omur Neczan Timurcanday Ozmen, 2012, "The Effect of Market Orientation, Learning Orientation and Innovativeness on Firm Performance: A Research from Turkish Logistics Sector," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, volume 5, issue 1, pages 77-108, April.
• Bert de Bruijn & Philip Hans Franses, 2012, "Managing Sales Forecasters," Tinbergen Institute Discussion Papers, Tinbergen Institute, number 12-131/III, Dec.
• Caspar G. Chorus & Benedict G. C. Dellaert, 2012, "Travel Choice Inertia: The Joint Role of Risk Aversion and Learning," Journal of Transport Economics and Policy, University of Bath, volume 46, issue 1, pages 139-155, January.
• Mustafa Sinanagic & Beriz Civic & Alma Kamaric, 2012, "Institutional Marketing Communications In Role Of Attracting Foreign Direct Investments To Bosnia And Herzegovina," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, volume 10, issue 1, pages 47-62.
• Veeva Mathew & Sam Thomas & Joseph I Injodey, 2012, "Direct And Indirect Effect Of Brand Credibility, Brand Commitment And Loyalty Intentions On Brand Equity," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, volume 10, issue 2, pages 73-82.
• Domergue, M. (éd.) & Couderc, J.P. (éd.) & Rivière-Giordano, G. (éd.) & Maurel, C. (éd.), 2012, "Dynamiques des entreprises agroalimentaires (EAA) du Languedoc-Roussillon : évolutions 1998-2010," Research serial MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 201208, January-j.
• Claudio Giachetti & Gianluca Marchi & Riccardo Corradini, 2012, "UsersÕ ability to anticipate incremental and radical innovation in online communities: The role of product knowledge and willingness to participate in the community life," Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia, number 15, Sep.
• Cinzia Colapinto & Elena Sartori & Marco Tolotti, 2012, "A two-stage model for diffusion of innovations," Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia, number 16, Oct.
• Evgeni Stanimirov & Borislava Cherkezova, 2012, "Analysis Of Staff And Customer Satisfaction," Business & Management Compass, University of Economics Varna, issue 2, pages 21-35.
• Hrisina Hristova, 2012, "The Transition To Customer Focused Approach In Corporate Banking," Business & Management Compass, University of Economics Varna, issue 2, pages 99-109.
• Stoyan Marinov, 2012, "Management Decisions In The Context Of Bulgaria’s Lifecycle As A Coastal Tourist Destination," Business & Management Compass, University of Economics Varna, issue 4, pages 7-16.
• Krasimira Yancheva, 2012, "Assessing The Potential Of Bulgarian Folklore For The Realization Of Cultural Tourist Travel," Business & Management Compass, University of Economics Varna, issue 4, pages 99-109.
• Luiz Moutinho & Kun-Huang Huarng (ed.), 2012, "Quantitative Modelling in Marketing and Management," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 8503, ISBN: ARRAY(0x6dca4b50).
• Sergiu BARBU & Ilie CRISTESCU, 2012, "The Context of Modern Branding Emergence," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, volume 5, issue 17, pages 153-166.
• Liviu-Gabriel CABĂU, 2012, "The Productivity Paradox, Myth or Reality?," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, volume 5, issue 17, pages 180-189.
• Cristian DUTU, 2012, "The influence of relationship marketing drivers on marketing and business performance," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, volume 5, issue 18, pages 205-220.
• Corina PELAU, 2012, "The influence of the income on the cognitive and emotional reactions of the consumer," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, volume 5, issue 18, pages 221-235.
• Anca Maria CONSTANTIN, 2012, "The antecedents of e-satisfaction and e-loyalty," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, volume 5, issue 18, pages 236-252.
• Simona-Mihaela TRIF, 2012, "Antecedents and consequences of relationship quality. A case study of banking sector in Romania," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, volume 5, issue 18, pages 253-271.
• Woisetschläger, David & Backhaus, Christof & Dreisbach, Jan & Schnöring, Marc, 2012, "Sponsoringstudie 2012 – Wie die Sponsoren der Fußball-Bundesliga von der Stärke der Vereinsmarken profitieren können," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 70791.
• Schwarz, Annika & Botzenhardt, Florian & Pätzmann, Jens U., 2012, "Social Media im Recruiting," Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, issue 1/2012, pages 6-12.
• Fähnle, Sabrina & Teichmann, Julia & Pätzmann, Jens U., 2012, "Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media," Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, issue 1/2012, pages 13-23.
• Schmidt, Romy, 2012, "Die Wahrnehmung der Winter-Destination Tirol der Zielgruppe 'junge Leute' in Mecklenburg-Vorpommern," Wismar Discussion Papers, Hochschule Wismar, Wismar Business School, number 02/2012.
• Silberhorn, Nadja & Hildebrandt, Lutz, 2012, "Does umbrella branding really work? Investigating cross-category brand loyalty," SFB 649 Discussion Papers, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk, number 2012-028.
• Hildebrandt, Lutz & Tischer, Sven, 2012, "Brand equity: How is it affected by critical incidents and what moderates the effect," SFB 649 Discussion Papers, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk, number 2012-062.
• Tischer, Sven, 2012, "Measuring the impact of critical incidents on brand personality," SFB 649 Discussion Papers, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk, number 2012-064.