Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2019

• Fred A. Yamoah, 2019, "Fairtrade UK in Retrospect: From the Niche Genesis to the Revelatory Mainstreaming Marketing Strategy Era (Late 1950s - Late 2000s)," International Review of Management and Marketing, Econjournals, volume 9, issue 4, pages 110-120.
• Mohannad A.M. Abu Daqar & Ahmad K. A. Smoudy, 2019, "The Role of Artificial Intelligence on Enhancing Customer Experience," International Review of Management and Marketing, Econjournals, volume 9, issue 4, pages 22-31.
• Mohannad A. M. Abu Daqar & Ahmad K. A. Smoudy, 2019, "The Impact of Consumer Buying Behavior on Customer Relationship Management in the Banking Sector," International Review of Management and Marketing, Econjournals, volume 9, issue 4, pages 39-46.
• Susylo Asmalyah & Nandan Limakrisna, 2019, "Satisfaction P4GN Program of Narcotics National Agency and its Implication of Trust Students in DKI Jakarta," International Review of Management and Marketing, Econjournals, volume 9, issue 5, pages 66-73.
• Sabrina O. Sihombing, 2019, "Analysis of the Relationship Between Image, Social Media, and Attitude to Predict Intention to Choose: An Empirical Investigation of Presidential Election in Indonesia," International Review of Management and Marketing, Econjournals, volume 9, issue 5, pages 9-16.
• Freddy Marilahimbilu Mgiba, 2019, "Social Network Theory, Sigma Six, and Customer Experience Management: Common Elements that Aid Positive Sales-marketing Interface: A Review of the Literature," International Review of Management and Marketing, Econjournals, volume 9, issue 5, pages 165-172.
• Amged Saleh Shkeer & Zainudin Awang, 2019, "Exploring the Items for Measuring the Marketing Information System Construct: An Exploratory Factor Analysis," International Review of Management and Marketing, Econjournals, volume 9, issue 6, pages 87-97.
• Ufuk Cebeci & Oguzhan Ince & Hulya Turkcan, 2019, "Understanding the Intention to Use Netflix: An Extended Technology Acceptance Model Approach," International Review of Management and Marketing, Econjournals, volume 9, issue 6, pages 152-157.
• Hiroyasu Furukawa & Koki Matsumura & Susumu Harada, 2019, "Effect of Consumption Values on Consumer Satisfaction and Brand Commitment: Investigating Functional, Emotional, Social, and Epistemic Values in the Running Shoes Market," International Review of Management and Marketing, Econjournals, volume 9, issue 6, pages 158-168.
• Henny Risnawati & Hendi Eka Sumarga & Sugeng Purwanto, 2019, "The Effect of Service Quality Prices and Location of Companies to Customer Satisfaction Implications on Customer Loyalty," International Review of Management and Marketing, Econjournals, volume 9, issue 6, pages 38-43.
• Mette, Frederike Monika Budiner & de Matos, Celso Augusto & Rohden, Simoni F. & Ponchio, Mateus Canniatti, 2019, "Explanatory mechanisms of the decision to buy on credit: The role of materialism, impulsivity and financial knowledge," Journal of Behavioral and Experimental Finance, Elsevier, volume 21, issue C, pages 15-21, DOI: 10.1016/j.jbef.2018.10.002.
• Lestari, Diyan, 2019, "Measuring e-commerce adoption behaviour among gen-Z in Jakarta, Indonesia," Economic Analysis and Policy, Elsevier, volume 64, issue C, pages 103-115, DOI: 10.1016/j.eap.2019.08.004.
• Ke, T. Tony & Villas-Boas, J. Miguel, 2019, "Optimal learning before choice," Journal of Economic Theory, Elsevier, volume 180, issue C, pages 383-437, DOI: 10.1016/j.jet.2019.01.005.
• Sogn-Grundvåg, Geir & Asche, Frank & Zhang, Dengjun & Young, James A., 2019, "Eco-labels and product longevity: The case of whitefish in UK grocery retailing," Food Policy, Elsevier, volume 88, issue C, DOI: 10.1016/j.foodpol.2019.101750.
• Reynolds-McIlnay, Ryann & Morrin, Maureen, 2019, "Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation," Journal of Retailing, Elsevier, volume 95, issue 4, pages 128-142, DOI: 10.1016/j.jretai.2019.10.006.

2018

• Belem Barbosa & Dolores Silva & Claudia Amaral Santos & Sandra Filipe, 2018, "On Using Guerrilla In Business-To-Business Communication: The Managers’ Views," CBU International Conference Proceedings, ISE Research Institute, volume 6, issue 0, pages 10-15, September, DOI: 10.12955/cbup.v6.1126.
• Sandra Filipe & Claudia Amaral Santos & Belem Barbosa, 2018, "Tourists’ Motivations And Obstacles For Choosing Glamping: An Exploratory Study," CBU International Conference Proceedings, ISE Research Institute, volume 6, issue 0, pages 113-119, September, DOI: 10.12955/cbup.v6.1142.
• Elina Gaitniece, 2018, "Digital Marketing Performance Evaluation Methods," CBU International Conference Proceedings, ISE Research Institute, volume 6, issue 0, pages 135-140, September, DOI: 10.12955/cbup.v6.1145.
• Magdalena Hofman-Kohlmeyer Hofman-Kohlmeyer, 2018, "Determinants Of Effective Product Placement In Computer Games – Literature Review," CBU International Conference Proceedings, ISE Research Institute, volume 6, issue 0, pages 181-186, September, DOI: 10.12955/cbup.v6.1153.
• Dominika Hoštáková, 2018, "Identification Of The Requirements Of Customers Of The Postal Company On The Spatial Availability Of Access And Contact Points Of The Public Postal Network," CBU International Conference Proceedings, ISE Research Institute, volume 6, issue 0, pages 187-192, September, DOI: 10.12955/cbup.v6.1154.
• Nataliya G. Larkina & Georgi V. Ovcharenko & Alexei V. Tagaev, 2018, "Evolution Of The Theoretical Foundations For Marketing In The Context Of The New Economy Formation," CBU International Conference Proceedings, ISE Research Institute, volume 6, issue 0, pages 288-295, September, DOI: 10.12955/cbup.v6.1171.
• Daina Šķiltere & Santa Bormane, 2018, "The Influence Of Integrated Marketing Communications On The Demand Of Sustainable Products At Latvian Food Retail Chains," CBU International Conference Proceedings, ISE Research Institute, volume 6, issue 0, pages 441-447, September, DOI: 10.12955/cbup.v6.1195.
• Santa Bormane, 2018, "Price As An Integrated Marketing Communication Tool In Promoting The Consumption Of Sustainable Products," CBU International Conference Proceedings, ISE Research Institute, volume 6, issue 0, pages 62-68, September, DOI: 10.12955/cbup.v6.1134.
• Regina Lenart-Gansiniec, 2018, "Methodological Challenges of Research on Crowdsourcing," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", volume 4, issue 4, pages 107-126, DOI: 10.7341/20181445.
• Tatiana GUTIUM, 2018, "Classification Of The Competitiveness’ Factors And New Approaches To Assessing The Competitiveness," Economy and Sociology, The Journal Economy and Sociology, issue 2, pages 65-74.
• Emily Oster, 2018, "Diabetes and Diet: Purchasing Behavior Change in Response to Health Information," American Economic Journal: Applied Economics, American Economic Association, volume 10, issue 4, pages 308-348, October.
• Thomas Demuynck & Christian Seel, 2018, "Revealed Preference with Limited Consideration," American Economic Journal: Microeconomics, American Economic Association, volume 10, issue 1, pages 102-131, February.
• Ambarish Chandra & Mara Lederman, 2018, "Revisiting the Relationship between Competition and Price Discrimination," American Economic Journal: Microeconomics, American Economic Association, volume 10, issue 2, pages 190-224, May.
• Sander Heinsalu, 2018, "Dynamic Noisy Signaling," American Economic Journal: Microeconomics, American Economic Association, volume 10, issue 2, pages 225-249, May.
• Kaushik Basu, 2018, "Markets and Manipulation: Time for a Paradigm Shift?," Journal of Economic Literature, American Economic Association, volume 56, issue 1, pages 185-205, March.
• Darius N. Lakdawalla, 2018, "Economics of the Pharmaceutical Industry," Journal of Economic Literature, American Economic Association, volume 56, issue 2, pages 397-449, June.
• Daniel Adrian Gârdan & Mihai Andronie & Iuliana Petronela Gârdan & Irina Elena Andronie & Mariana Iatagan & Iulian Hurloiu, 2018, "Bioeconomy Development and Using of Intellectual Capital for the Creation of Competitive Advantages by SMEs in the Field of Biotechnology," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 20, issue 49, pages 647-647, August.
• Nenad Djokic & Aleksandar Grubor & Nikola Milicevic & Viktorija Petrov, 2018, "New Market Segmentation Knowledge in the Function of Bioeconomy Development in Serbia," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 20, issue 49, pages 700-700, August.
• Rodica Pamfilie & Adina-Gabriela Croitoru, 2018, "Better Brand Management Through Design Thinking," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 20, issue S12, pages 1029-1029, November.
• Stanislava Pachrová & Eva Janoušková & Jitka Ryšková, 2018, "Disparities in Tourism Demand of UNESCO Destinations," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 20, issue S12, pages 1040-1040, November.
• Marius-Cristian Neacsu & Silviu Negut & Gheorghe Vlasceanu, 2018, "The Impact of Geopolitical Risks on Tourism," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 20, issue S12, pages 870-870, November.
• Smaranda Cosma & Konstantina Zerva & Marius Bota & Cristina Fle?eriu, 2018, "A Study On the Romanians’ Profile Among Leisure Activities," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 20, issue S12, pages 920-920, November.
• Alina Badulescu & Daniel Badulescu & Ramona Simu?, 2018, "The Complex Relationship between International Tourism Demand and Economic Growth: An Analysis on Central and Eastern European Economies," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 20, issue S12, pages 935-935, November.
• TarczydÅ‚o Beata, 2018, "Video Productions in Marketing Communication for Brand. Case Study," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 16-22, July.
• Boboc Andreea Larisa & Moise Daniel, 2018, "Instruments Used for Marketing Experiments," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 23-29, July.
• Ursoiu Alexandru - Bogdan, 2018, "Patient Satisfaction Focused Healthcare – The Importance of Adapting the Marketing Mix to the Orientations in the National Healthcare Systems," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 30-36, July.
• Georgescu Bogdan & Moise Daniel & Cruceru Anca Francisca, 2018, "Total Quality Management from the Perspective of Organizational Culture," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 37-42, July.
• Merlă Vladimir, 2018, "Political Participation Amongst the Young in the European Union," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 43-49, July.
• Surianu Iulia, 2018, "A Preliminary Study on the Potential of Femvertising in Romania," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 50-56, July.
• Iovu Oana-Bianca, 2018, "The Attitude of Young People in Bucharest Regarding Taboo Topics in Advertising," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 57-67, July.
• Sturm Michael & Böhm Markus & Krcmar Helmut, 2018, "Comparison of Business Development Processes: A Literature Review Defining Structural Elements and Influential Factors," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 6-15, July.
• Negru Mădălina, 2018, "The Role of Marketing Communication for Creating the Ryanair’s Image, from Consumers Perspectives," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 79-84, July.
• Stoenescu Alexandra-Oana, 2018, "The Impact of Unconventional Marketing Communications," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 85-94, July.
• Lazarescu-Thois Laura, 2018, "Market Research About the Attitude Towards Romanian Cinema," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 95-105, July.
• Dumitru (Boboc) Andreea - Larisa & Moise Daniel, 2018, "Marketing Study: Online Purchase Trends Regarding Smart Devices," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 2, pages 106-114, December.
• Barbu Andreea Mihaela & Florescu Margareta Stela & CIOCODEICÄ‚ David, 2018, "Needs and Solutions at the Basis of the Successful Academic Research Process - A Qualitative Analysis," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 2, pages 132-139, December.
• Bălan Carmen, 2018, "Blockchain: China’s Leading E-commerce Players Innovate in Traceability," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 2, pages 14-32, December.
• Bălan Carmen, 2018, "The Impact of Conversational Agents on Humans in Services: Research Questions and Hypotheses," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 2, pages 33-55, December.
• Jinga Gheorghe & Voinea Andreea, 2018, "Student Behavior as a Sport Consumer," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 2, pages 69-76, December.
• Baba Cristina Andrada & Stăncioiu Aurelia Felicia, 2018, "Considerations Regarding Applicable Marketing Strategies in the Adventure Tourism, from a Youth Perspective," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 2, pages 77-83, December.
• VonÈ›ea Andreea-Angela, 2018, "Determinants of the Individuals’ Willingness to Support Nonprofit Organizations – An Integrative Theoretical Perspective," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 2, pages 84-91, December.
• VIANU Yardena & CONSTANTINESCU Mihaela & CÄ‚ESCU Ștefan-Claudiu, 2018, "Building a Brand in the Romanian Music Industry," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 2, pages 92-98, December.
• VonÈ›ea Andreea-Angela, 2018, "Marketing Science as Approached into a Nonprofit Context," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 2, pages 99-105, December.
• Andreea Larisa BOBOC & Daniel MOISE, 2018, "Instruments Used for Marketing Experiments," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 129-136, November.
• Andriani KUSUMAWATI, 2018, "Exploring Millennials’ Decision-Making Behavior of Higher Education Institution: The Implication of University Social Media Marketing," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 137-148, November.
• Adrian MICU & Alexandru CAPATINA & Angela-Eliza MICU, 2018, "Exploring Artificial Intelligence Techniques’ Applicability in Social Media Marketing," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 156-165, November.
• Maria Cristiana MARTINI & Giovanna GALLI & Marcello TEDESCHI, 2018, "Brand Extension Acceptability in Food and Beverage Product Categories," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 166-175, November.
• Marcello TEDESCHI & Maria Cristiana MARTINI & Giovanna GALLI, 2018, "Collective Brands and Intention to Buy: A Preliminary Study on Wine Consumption," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 176-184, November.
• Giovanna GALLI & Marcello TEDESCHI & Maria Cristiana MARTINI, 2018, "The Frame Effect Revisited: Is Trust able to Transform People from Risk Averse to Risk Taker?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 185-191, November.
• Mariana PEREIRA & Luis HOR-MEYLL, 2018, "Nostalgia of Memorable Experiences and the Revisit to Tourism Locations," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 210-220, November.
• Irma SHYLE, 2018, "Purchasing Decisions and Consumer Behavior in BoP- Albanian Reality," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 24-33, November.
• Plamena PALAMAROVA, 2018, "Comparative Study in Digital Marketing Trends in Adventure Tourism: Bulgaria, Estonia, Ireland and Scotland," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 242-251, November.
• Bistra VASSILEVA, 2018, "Global Marketing Strategies of Innovative Clusters: Creating Self-sustained Ecosystems," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 252-262, November.
• Yardena VIANU & Mihaela CONSTANTINESCU & Ștefan-Claudiu CĂESCU, 2018, "The Analysis of the Importance of Branding Elements in the Romanian Music Industry," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 263-272, November.
• Tsvetelina DIMITROVA, 2018, "Corporate Image of Banks: Comparative Study in Bulgaria and Romania," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 273-281, November.
• Hanna KOMULAINEN, 2018, "Customer’s Perspective on Customer Data Usage in Mobile Banking Context," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 34-44, November.
• Yana BALASHOVA-KOSTADINOVA, 2018, "Comparative Advantages of Territories – the Residents’ View," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 55-68, November.
• Kamila SŁUPIŃSKA & Anna SZWAJLIK, 2018, "Developing Activities in Social Media and their Functions Illustrated with an Example of Companies from the ICT Sector," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 69-78, November.
• Noama ABBAS & Kenan WASSOUF, 2018, "The Influence of the Rehabilited Servicespace on the Customers’ Response," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 9-23, November.
• Hande B. TURKER & V. Aslihan NASIR & Ulas Can ERGUNEY & Cagla SENOL, 2018, "Factors Determining the Adoption of Sharing Economy Models in the Travel Context," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 94-104, November.
• Kamila Pilch, 2018, "Image building for non-governmental organizations," Ekonomia Społeczna/Social Economy, Collegium of Economy and Public Administration, volume 2, pages 90-97, DOI: 10.15678/ES.2018.2.11.
• Agnieszka Parkitna & Jerzy Tutaj & Anna M. Kamińska, 2018, "The role of measuring the efficiency of marketing e-tool brand management," WORking papers in Management Science (WORMS), Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology, number WORMS/18/05, May.
• Anna Borkowska & Anna Dobrowolska & Jagoda Mrzyglocka-Chojnacka & Radoslaw Rynca, 2018, "Evaluation of student satisfaction and service quality: case study of university education in Poland," WORking papers in Management Science (WORMS), Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology, number WORMS/18/06, Jun.
• Zbigniew Malara & Radoslaw Rynca & Yasmin Ziaeian, 2018, "Marketing model of a university: assessment of the concept and suggestion for implementation," WORking papers in Management Science (WORMS), Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology, number WORMS/18/07, Jul.
• Rafal Michalski & Marta Staniow, 2018, "Subjective preferences towards various conditions of self-administered questionnaires: AHP and conjoint analyses," WORking papers in Management Science (WORMS), Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology, number WORMS/18/08, DOI: 10.1007/978-3-319-91797-9_32.
• Adriana MANOLICÄ‚ & CORINA-ELENA MITITIUC & Teodora ROMAN, 2018, "Negative Brand Names," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 21, pages 31-44, June.
• Nuryakin Nuryakin & Retno Widowati PA & Indah Fatmawati, 2018, "Network Advantage: Mediating Effect on Business Performance," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 65, issue 4, pages 443-457, December.
• Sunday Stephen AJEMUNIGBOHUN & Sulaiman Ademola ORESHILE & Noah Gbenga ALLI, 2018, "Internal Marketing, Salesforce Performance And Service Delivery: Empirical Evidence From The Nigerian Insurance Industry," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 46, pages 146-155, November.
• Barbu Mihai Constantin Răzvan & Popescu Marius Cătălin, 2018, "The Associations Of Sport Brand “Universitatea Craiova”," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 46, pages 87-94, December.
• Barbu Mihai Constantin Răzvan & Bratu Răducu Stefan, 2018, "Ethical Values Against Agresivity And Violence In Sport," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 46, pages 95-104, December.
• Adrian Nicolae CAZACU, 2018, "The Informational Contribution Of Varied Influences On The Decision In The Anime Culture E-Marketing," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 30-46, May.
• Mark AZAVEDO & John WALSH, 2018, "Artisanal Food Production And Marketing In The Perth Area Of Western Australia: Some Preliminary Indications Of Difficulties With Classical Economics And Supply Chain Theory," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 47-57, May.
• Daniela TULEU, 2018, "Consequences Of Social Media Technologies Adoption On Crm Capabilities And Firm Performance," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 89-97, May.
• Mihaela-Simona SUBTIRELU & Adina TURCU-STIOLICA & Florin-Ananu VREJU & Johny NEAMTU, 2018, "The Study On The Medical Adherence Of Patients To Rheumatoid Arthritis Treatment," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 98-106, May.
• Erika KULCSÁR & Judit Tímea INCZE & Gabriella TAMÁS, 2018, "The Relationship Between Physical Reality And Augmented/Virtual Reality In Tourism: The Quest For Special Restaurants," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 140-150, November.
• Ogochukwu Augustine ISIMOYA & Sunday Stephen AJEMUNIGBOHUN & Mustapha Tosin BALOGUN, 2018, "Customers’ Satisfaction Of Electronic Payment Systems In The Purchase Of Insurance Products In Nigeria," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 180-191, November.
• Ágnes Zsóka & Éva Vajkai, 2018, "Corporate sustainability reporting: scrutinising the requirements of comparability, transparency and reflection of sustainability performance," Society and Economy, Akadémiai Kiadó, Hungary, volume 40, issue 1, pages 19-44, March.
• Alexandra G. PRICOP & Gheorghe ORZAN, 2018, "Big Data: The Ubiquitous Data That Organizations Need To Leverage Nowadays," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 20, pages 1-1.
• Aneta ONISZCZUK-JASTRZABEK & Joanna BEDNARZ & Tomasz CZUBA & Piotr Oskar CZECHOWSKI, 2018, "Building Insurance Brand Image In The Sme Sector In Poland - An Empirical Study," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 20, pages 1-2.
• Kerstin Klein, 2018, "Behavioral Effects of Nonconscious Mimicry and Social Intentions: A Reverse Engineered Pitch," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, volume 17, issue 2, pages 301-307, June.
• Silvia Cacho Elizondo & José Domingo Lázaro Álvarez, 2018, "Digital transformation of network marketing, multilevel and direct sales businesses. The impact of new tools and digital platforms," The Anahuac Journal, Business and Economics School. Anahuac University (Mexico)., volume 18, issue 2, pages 11-39, December, DOI: 10.36105/theanahuacjour.2018v18n2.0.
• Carlos Gabriel Colín Flores, 2018, "Price promotions and their relation to consumer purchasing decisions," The Anahuac Journal, Business and Economics School. Anahuac University (Mexico)., volume 18, issue 2, pages 55-79, December, DOI: 10.36105/theanahuacjour.2018v18n2.0.
• Amir Heiman & Lutz Hildebrandt, 2018, "Marketing as a Risk Management Mechanism with Applications in Agriculture, Resources, and Food Management," Annual Review of Resource Economics, Annual Reviews, volume 10, issue 1, pages 253-277, October, DOI: 10.1146/annurev-resource-100517-023.
• Rex Yuxing Du & Mingyu Joo & Kenneth C. Wilbur, 2018, "Advertising and Brand Attitudes: Evidence from 575 Brands over Five Years," Papers, arXiv.org, number 1810.07783, Sep.
• Szabolcs Nagy, 2018, "E-commerce in Hungary: A Market Analysis," Papers, arXiv.org, number 1812.11488, Dec.
• Stavroula Tsigou & Stathis Klonaris, 2018, "Factors affecting farmers’ WTP for innovative fertilizer against soil salinity," Working Papers, Agricultural University of Athens, Department Of Agricultural Economics, number 2018-3.
• Ioana Ancu?a Iancu & Alexandru-Mircea Nedelea, 2018, "Consumer Confidence from Cluj-Napoca Metropolitan Area, in the Food Labeling System," The Audit Financiar journal, Chamber of Financial Auditors of Romania, volume 20, issue 47, pages 116-116, February.
• Gheorghe Epuran & Gabriel Bratucu & Oana Barbulescu & Nicoleta Andreea Neacsu & Anca Madar, 2018, "Food Safety and Sustainability ? An Exploratory Approach at the Level of the Romanian Wine Production Companies," The Audit Financiar journal, Chamber of Financial Auditors of Romania, volume 20, issue 47, pages 151-151, February.
• Šárka Velcovská, 2018, "Generation Y’s Perception of Product Origin and its Labelling in the Context of Food Quality and Safety," The Audit Financiar journal, Chamber of Financial Auditors of Romania, volume 20, issue 47, pages 1-46, February.
• Noémi Hajdú & Katalin Lipták & Zsuzsa Saplacan, 2018, "Comparative Analysis of Baby Food Labelling in Hungary and in Romania: Consumers’ Perspective," The Audit Financiar journal, Chamber of Financial Auditors of Romania, volume 20, issue 47, pages 1-62, February.
• Dacinia Crina Petrescu & Ruxandra Malina Petrescu-Mag & Florina Bran & Carmen Valentina Radulescu, 2018, "Consumer Food Security and Labeling Intervention on Food Products through Public Policies in Romania," The Audit Financiar journal, Chamber of Financial Auditors of Romania, volume 20, issue 47, pages 1-99, February.
• Dina Loncaric & Jasmina Dlacic & Andrijana Kos Kavran, 2018, "Improving Quality Of Life Through Co-Creating Tourist Experience €“ What Does Experience Marketing Have To Do With It?," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 27, issue 1, pages 103-121, june.
• Marija Cutura, 2018, "Stakeholder Marketing: Towards Better Understanding Of Social Responsibility In Marketing," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 27, issue 1, pages 141-156, june.
• Matina Gjurasic & Dina Loncaric, 2018, "Internal Market Orientation And Organizational Citizenship Behaviour In The Hospitality Industry €“ A Literature Review," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 27, issue 1, pages 157-176, june.
• Drago Ruzic & Antun Bilos & Filip Radulovic, 2018, "Preliminary Study Of Personal Marketing In The Digital Environment: Attributes And Perception Of Internet Users In Croatia," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 27, issue 1, pages 209-229, june.
• Jelena Franjkovic & Davor Dujak & Marta Botkuljak, 2018, "Pricing Challenges In The Multichannel Retailing," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 27, issue 1, pages 55-76, june.
• Mirna Leko Simic & Sofija Turjak, 2018, "Croatian Students And Alcohol Consumption €“ Implications For Social Marketing," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 27, issue 1, pages 77-101, june.
• Maksym Sitnicki, 2018, "Franchising Model Of Commercialization Of Scientific Libraries' Services At Research Universities," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 4, issue 2, DOI: 10.30525/2256-0742/2018-4-2-214-221.
• Olena Bobalo, 2018, "Analysis Of Crisis Level In Regions Of Ukraine," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 4, issue 3, DOI: 10.30525/2256-0742/2018-4-3-1-7.
• Valentyn Halunko & Kseniia Kurkova & Vitalii Oksin, 2018, "Methods Of Assessing The Efficiency Of Internet Marketing Communications," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 4, issue 4, DOI: 10.30525/2256-0742/2018-4-4-76-86.
• Sergyi Smerichevskyi & Tetiana Kniazieva & Atia Walid, 2018, "Assessment Of Marketing Activity Management In Territorial Units: Theoretical-Methodological Approach," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 4, issue 4, DOI: 10.30525/2256-0742/2018-4-4-326-333.
• Vanya Kraleva & Ivaila Dimitrova, 2018, "Legal Competence and Consumer Behaviour," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 22-36.
• Teofana Valentinova Dimitrova & Kiril Desev, 2018, "Strategic Analysis through the Combination of SWOT, AHP and TOWS (A Case Study on the Neurological Ward in the MHAT “Saint Panteleymon” – Plovdiv)," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 67-90.
• Zdravka Koleva, 2018, "Maintaining and retaining user interest in selling applications for mobile gaming," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 83-97.
• Aurelian Sofica & Smaranda Cosma, 2018, "Extended Marketing Mix (7ps) And Hrm Recruiting. How To Sell A Job," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Ioana Maria Tripon, 2018, "Competitiveness In Tourism: A Theoretical Outlook," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Remus Ionut Naghi & Gheorghen Preda & Anca Cristina Dragomir, 2018, "The Relationship Between Internal Market Orientation And Employee Job Satisfaction: The Case Of The Romanian Banking Sector," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Davut Karaman, 2018, "Hizmet Sektorunde Iliskisel Pazarlamanın Onemi: Teorik Bir Arastırma," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 2, issue 1, pages 23-40, August, DOI: 10.13934/1999.393.
• Lamberz Julia & Litfin Thorsten & Teckert Özlem & Meeh-Bunse Gunther, 2018, "Still Searching or Have You Found It Already? – Usability and Web Design of an Educational Website," Business Systems Research, Sciendo, volume 9, issue 1, pages 19-30, March, DOI: 10.2478/bsrj-2018-0002.
• Kazuko Kano, 2018, "Consumer Inventory and Demand for Storable Goods: New Evidence from a Consumer Survey," The Japanese Economic Review, Japanese Economic Association, volume 69, issue 3, pages 284-305, September, DOI: 10.1111/jere.12191.
• Andrew T. Ching & Masakazu Ishihara, 2018, "Identification of Dynamic Models of Rewards Programme," The Japanese Economic Review, Japanese Economic Association, volume 69, issue 3, pages 306-323, September, DOI: 10.1111/jere.12188.
• Jing‐Lin Duanmu & Maoliang Bu & Russell Pittman, 2018, "Does market competition dampen environmental performance? Evidence from China," Strategic Management Journal, Wiley Blackwell, volume 39, issue 11, pages 3006-3030, November, DOI: 10.1002/smj.2948.
• DURALIA Oana, 2018, "Peculiarities Of The Healthcare Services Consumer Behavior In Romania," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 70, issue 4, pages 34-45, September.
• Ciprian-Marcel POP & Eniko Elisabeta BODEA, 2018, "Data Mining And Big Data Processing For Marketing," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 70, issue 4, pages 94-104, September.
• FUCIU Mircea & DUMITRESCU Luigi, 2018, "On Internal Marketing - Concept, Models, Advantages And Disadvantages," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 70, issue 5, pages 53-64, November.
• Drivas Kyriakos, 2018, "The Contribution of Marketing and Branding Efforts in Food Exports: Evidence from Panel Data," Journal of Agricultural & Food Industrial Organization, De Gruyter, volume 16, issue 2, pages 1-7, November, DOI: 10.1515/jafio-2017-0006.
• Kinga (LÁZÁR) KÁDÁR, 2018, "Marketing Strategies And Policies For Developing Tourism In The Centre Region," Contemporary Economy Journal, Constantin Brancoveanu University, volume 3, issue 2, pages 58-64.
• Sorin-George TOMA & Catalin GRADINARU, 2018, "The Marketing Mix In A Luxury Hotel Chain," Contemporary Economy Journal, Constantin Brancoveanu University, volume 3, issue 2, pages 84-90.
• Kinga (LÁZÁR) KÁDÁR, 2018, "Quantitative Marketing Research Regarding The Promotional Impact On The Behaviour Of The Consumers Of Touristic Services In The County Of Covasna," Contemporary Economy Journal, Constantin Brancoveanu University, volume 3, issue 3, pages 149-154.
• Réka (DOMBI) BARABÁS, 2018, "Bank Marketing Environment. Pest Analysis For The Romanian Bank System," Contemporary Economy Journal, Constantin Brancoveanu University, volume 3, issue 3, pages 192-197.
• Laurence Attuel-Mendes & Mihaela Bonescu & Silsa Raymond, 2018, "Modèle d’affaires de l’equity crowdfunding en France en 2016 : un état des lieux," Innovations, De Boeck Université, volume 0, issue 2, pages 89-116.
• Andrea Essl & Frauke von Bieberstein & Michael Kosfeld & Markus Kröll, 2018, "Sales Performance and Social Preferences," CESifo Working Paper Series, CESifo, number 7030.
• Florin-Alexandru LUCA & Vicentiu Cosmin VLAD, 2018, "Foreign Fighters Phenomenon In The European Union," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 40, pages 17-21, June.
• Vicentiu Cosmin VLAD & Florin-Alexandru LUCA, 2018, "Brand Attraction: Operative Digital Marketing Strategies And Tactical Applications For The Recruitment Of Potential Foreign Fighters In Governmental Organizations," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 40, pages 39-43, June.
• Mariana Lucia BUCUR-SABO & Florin Alexandru LUCA, 2018, "In Memoriam: Professor Petre Mâlcomete, Founder Of Romanian Marketing," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 40, pages 51-55, June.
• Shivam SAKSHI & Pető KÁROLY, 2018, "Overview Of Indian Fast Moving Consumer Goods Sector, Focus On Rural India," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 1, pages 53-58, July.
• Constantin SASU & Marius Sorin DANGA, 2018, "A Unified Theory On The Action Of Political Prescribers. A Research Proposal," Law, Society & Organisations, Romanian Foundation for Business Intelligence, Editorial Department, issue 4 (1/2018, pages 23-31, June.
• Ana Raluca CHIOSA & Bogdan ANASTASIEI, 2018, "What Takes Consumers To Develop Brand Advocacy On Facebook," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 12, pages 131-140, December.
• Sefora Marcela NEMTEANU & Teodora Mihaela TARCZA, 2018, "Internal Marketing In Volunteer’S Management. A Quantitative Study In Romanian Non-Profit Sector," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 12, pages 77-83, December.
• Teodora Mihaela TARCZA & Marcela NEMȚEANU SEFORA, 2018, "Free Word Association For Romanian Traditional Food Products," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 17, pages 211-219, September.
• Suzanne Mawson, 2018, "Customer perceived value in high growth firms," Revista Cuadernos de Economia, Universidad Nacional de Colombia, FCE, CID, volume 37, issue 75, pages 755-778.
• Jose L. Wakabayashi Muroya & Jessica N. Alzamora Ruiz & Carlos A. Guerrero Medina, 2018, "La influencia de los objetivos de compra en la efectividad de las acciones de trade marketing dentro de los supermercados," Estudios Gerenciales, Universidad Icesi, volume 34, issue 146, pages 42-51.
• Germán Castellanos Ordonez, 2018, "Distrinox, ¿cómo crecer rentablemente?," Estudios Gerenciales, Universidad Icesi, volume 34, issue 146, pages 114-122.
• Nelsio Rodrigues de Abreu & Janine Silva Nascimento Cunha & Jo�o Agnaldo do Nascimento, 2018, "Materialism and its influence on the subjective quality of life of Brazilian adolescents," Estudios Gerenciales, Universidad Icesi, volume 34, issue 148, pages 251-261.
• Carlos Mario Londono Toro, 2018, "Caracterización de los negocios barriales en los barrios del borde oriental de la comuna 10 de Medellín," Revista CIFE, Universidad Santo Tomás, volume 20, issue 33, pages 95-116.
• Pedro Barrientos Felipa, 2018, "La agricultura peruana y su capacidad de competir en el mercado internacional," Revista Equidad y Desarrollo, Universidad de la Salle, issue 32, pages 143-179, DOI: 10.19052/ed.5056.
• Jhon Jairo García Rengifo, 2018, "El crecimiento de las Bacrim: una amenaza para el estado colombiano," Revista Perspectivas en Inteligencia, Escuela de Inteligencia y Contrainteligencia Bg. Ricardo Charry Solano, volume 10, issue 19, pages 35-42.
• Andrzej Limanski & Zanna Poplawska & Ireneusz Drabik, 2018, "Marketing information system and risk reduction in managing a company on foreign markets," Ekonomia i Prawo, Uniwersytet Mikolaja Kopernika, volume 17, issue 1, pages 43-55, March, DOI: 10.12775/EiP.2018.004.
• Beta Zatwarnicka-Madura, 2018, "Gender roles and online marketing communications in real estate markets," Ekonomia i Prawo, Uniwersytet Mikolaja Kopernika, volume 17, issue 4, pages 459-469, December, DOI: 10.12775/EiP.2018.033.
• Kosfeld, Michael & Essl, Andrea & Von Bieberstein, Frauke & Kröll, Markus, 2018, "Sales Performance and Social Preferences," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 12904, May.
• Bronnenberg, Bart, 2018, "Innovation and Distribution: A General Equilibrium Model of Manufacturing and Retailing," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 13058, Jul.
• Bronnenberg, Bart & Dube, Jean-Pierre & Sanders, Robert, 2018, "Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 13283, Oct.
• Klein, Tobias & Bronnenberg, Bart & Xu, Yan, 2018, "Consumer Time Budgets and Grocery Shopping Behavior," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 13302, Nov.
• Jacopo Bonan & Pietro Battiston & Jaimie Bleck & Philippe LeMay Boucher & Stefano Pareglio & Bassirou Sarr & Massimo Tavoni, 2018, "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," Development Working Papers, Centro Studi Luca d'Agliano, University of Milano, number 431, Jan.
• Dana Vokounová & Silvia Hanková, 2018, "Comparison of Slovak and Arabic culture II. Happiness, freedom, trust, religion," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 13, issue 1, pages 12-20.
• Eva Jaderná & Jana Přikrylová, 2018, "Green Solutions in Automotive Industry," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 13, issue 1, pages 2-11.
• Eva Smolková & Samuel Smolka, 2018, "Changes in marketing communication in political marketing in the Slovak Republic in recent years," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 13, issue 2, pages 13-24.
• Vanda Lieskovská & Katarína Petrovčíková, 2018, "Integrated marketing communication: Example on the selected retailer," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 13, issue 2, pages 2-12.
• Dana Vokounová & Silvia Hanková, 2018, "Comparison of Slovak and Arabic culture III. Opinions about life," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 13, issue 2, pages 25-33.
• Alexandra Fratrič & Margarethe Überwimmer & Robert Füreder, 2018, "Service Innovation Processes in SMEs in Upper Austria," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 13, issue 2, pages 34-44.
• Lucia Kočišová & Tomáš Pikulík & Martin Šeliga & Peter Štarchoň, 2018, "Impact of GDPR on Banks in Slovakia – Marketing Approach. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 13, issue 2, pages 45-53.
• Michael Stros & David Říha & Bodo Möslein-Tröppner, 2018, "The Role of Gender in Salesperson Perception," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 13, issue 3, pages 11-23.
• Katarína Gubíniová & Gabriela P. Bartáková & Lenka Sloviaková, 2018, "Practices used in current marketing communication and comparison of their evaluation from the point of view of customers in the Slovak Republic and abroad," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 13, issue 3, pages 24-39.
• Lucia Kočišová & Tomáš Pikulík & Peter Štarchoň & Martin Šeliga, 2018, "Impact of GDPR on Banks in Slovakia – Marketing Approach. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 13, issue 3, pages 40-51.
• Barbara Némethová, 2018, "Evaluation of Eastern-Central European Citizen’s Decision-Making Style – a Comparative Study. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 13, issue 3, pages 52-58.
• Barbara Némethová, 2018, "Evaluation of Eastern-Central European Citizen’s Decision-Making Style – a Comparative Study. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 13, issue 4, pages 2-20.
• Petronela Klačanská & Lucia Kohnová, 2018, "Specifics of online behavior of Generation Z," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 13, issue 4, pages 21-28.
• Zoltán Rózsa, 2018, "Gender and Generation Differences in University Students’ Word-of-Mouth Willingness," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 13, issue 4, pages 29-35.
• Romana Čočková & Peter Štarchoň & Lucia Vilčeková, 2018, "The utilisation of multimedia research laboratories in practice. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 13, issue 4, pages 36-42.
• Peter Veselý, 2018, "GDPR Issues from a Marketing Perspective," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 13, issue 4, pages 43-55.
• Rossetto, Luca & Gastaldello, Giulia, 2018, "The Loyalty Structure of Sparkling Wine Brands in Italy," Journal of Wine Economics, Cambridge University Press, volume 13, issue 4, pages 409-418, November.
• Hsiang-Hsi LIU & Hsiao-Hui CHENG, 2018, "Relationships among school service qualities, innovation management and student retention via school image: The case of public junior-high schools in Taoyuan City, Taiwan," Journal of Social and Administrative Sciences, EconSciences Journals, volume 5, issue 2, pages 81-97, June.
• Hussnain AJMAL & Raza Ali KHAN & Maham FATIMA, 2018, "Impact of service quality on customer satisfaction in banking industry of Pakistan: A case study of Karachi," Journal of Social and Administrative Sciences, EconSciences Journals, volume 5, issue 3, pages 219-238, September.
• Димитър Тричков, 2018, "Оценка И Анализ На Пазарния Потенциал За Дигитални Финансови Услуги В Субсахарна Африка," Almanac of PhD Students, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 14, issue 14 Year 2, pages 162-178.
• Венета Любенова, 2018, "Концептуализиране Ценността На Бранда," Almanac of PhD Students, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 14, issue 14 Year 2, pages 5-25.
• Борислав Атанасов, 2018, "Предоставяне На Потребителска Ценност Чрез Цената," Electronic magazine "Dialogue", D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 2 Year 20, pages 28-41.
• Дарина Павлова, 2018, "Приложни Аспекти На Клиентоцентричните Бизнес Модели," Yearbook of D. A. Tsenov Academy of Economics, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 1, issue 1 Year 20, pages 245-274.
• Nathalie Gardès, 2018, "Développement et validation d’une échelle de mesure de la compétence relationnelle du dirigeant et analyse de son impact sur l’accompagnement financier - Development and validation of manager’s relational competence scale measure and analysis of its ," Revue Finance Contrôle Stratégie, revues.org, volume 21, issue 1, pages 1-32, March.
• Milica Slijepčević & Milica Kostić & Ivana Radojević, 2018, "Modern model of integrated corporate communication," Journal of Innovative Business and Management, DOBA Faculty, volume 10, issue 1, DOI: 10.32015/JIMB/2018-10-1-2.
• Nada Serajnik Sraka, 2018, "Sporocila za javnost: od tradicionalnega k digitalnemu," Journal of Innovative Business and Management, DOBA Faculty, volume 10, issue 1, DOI: 10.32015/JIMB/2018-10-1-4.
• Guillard, Valérie & Le Nagard, Emmanuelle, 2018, "L'impact de l'obsolescence perçue des biens durables sur la décision de remplacement et la destinée de l'objet remplacé," ESSEC Working Papers, ESSEC Research Center, ESSEC Business School, number WP1801, Jan.
• Halbheer, Daniel & Bertini, Marco & Buehler, Stefan, 2018, "Consumer Resistance," HEC Research Papers Series, HEC Paris, number 1251, Feb, revised 16 Feb 2018.
• Shrum, L. J. & Lowrey, Tina M. & Pogacar, Ruth, 2018, "The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework," HEC Research Papers Series, HEC Paris, number 1261, Apr, revised 03 May 2018.
• Gu, Yangjie & Botti, Simona & Faro, David, 2018, "Seeking and Avoiding Choice Closure to Enhance Outcome Satisfaction," HEC Research Papers Series, HEC Paris, number 1274, Apr.
• Rustagi, Nimish & Shrum, L. J., 2018, "Undermining the Restorative Potential of Compensatory Consumption: A Product’s Explicit Identity Connection Impedes Self-Repair," HEC Research Papers Series, HEC Paris, number 1292, Aug, DOI: 10.2139/ssrn.3235494.
• Irina A. Firsova & Dinara G. Vasbieva & Andrey V. Losyakov & Viktoriia S. Arhipova & Andrey A. Pavlushin, 2018, "Development of Active Consumer Concept on Energy Market," International Journal of Energy Economics and Policy, Econjournals, volume 8, issue 3, pages 8-13.
• Irina Firsova & Dinara Vasbieva & Alexey I. Prokopyev & Evgeniy S. Zykin & Valentin V. Matvienko, 2018, "Development of Consumers' Behavior Business Model on Energy Market," International Journal of Energy Economics and Policy, Econjournals, volume 8, issue 4, pages 227-233.
• Gulnara M. Kvon & Alexey I. Prokopyev & Victor A. Shestak & Svetlana A. Ivanova & Konstantin V. Vodenko, 2018, "Energy Saving Projects as Energy Security Factors," International Journal of Energy Economics and Policy, Econjournals, volume 8, issue 6, pages 155-160.
• Surachman Surjaatmadja & Daruendra Purnawan, 2018, "Store Image, Service Quality, and Familiarity on Purchase Intention of Private Label Brand In Indonesia," International Review of Management and Marketing, Econjournals, volume 8, issue 1, pages 79-85.
• Patria Laksamana, 2018, "Impact of Social Media Marketing on Purchase Intention and Brand Loyalty: Evidence from Indonesia’s Banking Industry," International Review of Management and Marketing, Econjournals, volume 8, issue 1, pages 13-18.