Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2019

• Diana Raiko & Viktoriia Cherepanova, 2019, "Creation Of The Image And Brand Of The Enterprise On The Basis Of Marketing As A Philosophy Of Management," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 5, issue 2, DOI: 10.30525/2256-0742/2019-5-2-191-205.
• Svitlana Mishyna & Îleksandr Mishyn & Nataliia Parkhomenko, 2019, "Innovative Methods and Tools for Personnel International Marketing Development," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 1, pages 33-49.
• Evgeni Stanimirov & Mariya Georgieva, 2019, "Customer Profiling Based on the Criteria of Sustainable Consumption," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 3-17.
• Norbazilah Sakri & Norzaidahwati Zaidin & Mohd Auzae Arshad & Faruk Muhammad, 2019, "From Experience To Influence: Positive Contribution Of Electronic Word†Of†Mouth (Ewom) Towards Dermags Product," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Muhamad Syakir Shukor & Zuraidah Sulaiman & Thoo Ai Chin & Adaviah Masod, 2019, "Effect Of Cynicism Towards Environmentally Responsible Purchase Behaviour Of Energy Efficient Vehicle Among Malaysian Consumers," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Lassaad Ghachem & Costinel Dobre & Reza Etemad-Sajadi & Anca Milovan-Ciuta, 2019, "The Impact Of Cultural Dimensions On The Perceived Risk Of Online Shopping," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Erika Kulcsar & Claudia-Izabela Crenganes, 2019, "The End Product Of The Imagine Dragons’ And Lady Gaga’S Music, Or The Nature Of Marketing Mix In The Music Industry," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Daniel Levy, 2019, "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," Working Papers, Bar-Ilan University, Department of Economics, number 2019-01, Jan.
• Daniel Levy & Avichai Snir, 2019, "If You Think 9-Ending Prices Are Low, Think Again," Working Papers, Bar-Ilan University, Department of Economics, number 2019-06, Jun.
• Daniel Levy & Mark Bergen, 2019, "Pricing Better," Working Papers, Bar-Ilan University, Department of Economics, number 2019-07, Jul.
• KENAN Güllü & DIDEM Asar, 2019, "Ethical Evaluations For Virtual Entrepreneurship Applications Of Travel Agencies: A Research On Consumer Differences," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 71, issue 1, pages 68-81, March.
• FUCIU Mircea, 2019, "The Rise Of Instagram - Evolution, Statistics, Advantages And Disatvantages," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 71, issue 4, pages 53-63, December.
• Garrod Luke & Li Ruochen & Wilson Chris M., 2019, "Transaction Costs as a Source of Consumer Stockpiling," The B.E. Journal of Economic Analysis & Policy, De Gruyter, volume 19, issue 3, pages 1-15, July, DOI: 10.1515/bejeap-2017-0316.
• Gabriela LAZAR (SOARE), 2019, "Creation And Communication Of The Brand Of An Educational Institution," Contemporary Economy Journal, Constantin Brancoveanu University, volume 4, issue 3, pages 103-108.
• Ailinca Alina Georgeta, 2019, "Longer Lifetime For Products, Product Suicide Code And Sustainable Development," Management Strategies Journal, Constantin Brancoveanu University, volume 46, issue 4, pages 203-209.
• Oana Bocanete, 2019, "Managerial Measures To Increase The Sales Quota Using The Promotional Mix - Case Study," Management Strategies Journal, Constantin Brancoveanu University, volume 46, issue 4, pages 81-91.
• Oana Bocanete, 2019, "Managerial Assessment By Applying Of The Marketing Mix Regarding The Sales Stimulation - Case Study," Management Strategies Journal, Constantin Brancoveanu University, volume 46, issue 4, pages 92-99.
• Rossella Sorio & Béatrice Siadou-Martin, 2019, "Adoption ou rejet de l’innovation, une approche par la théorie des prospects : le cas des vins allégés en alcool," Innovations, De Boeck Université, volume 0, issue 1, pages 161-187.
• Yiquan Gu & Leonardo Madio & Carlo Reggiani, 2019, "Data Brokers Co-Opetition," CESifo Working Paper Series, CESifo, number 7523.
• Yiquan Gu & Leonardo Madio & Carlo Reggiani, 2019, "Exclusive Data, Price Manipulation and Market Leadership," CESifo Working Paper Series, CESifo, number 7853.
• Alistair Ulph & Luca Panzone & Denis Hilton, 2019, "A Note on Moral Licensing and Foot-In-The-Door Effect," CESifo Working Paper Series, CESifo, number 7857.
• John A. List & James J. Murphy & Michael K. Price & Alexander G. James, 2019, "Do Appeals to Donor Benefits Raise More Money than Appeals to Recipient Benefits? Evidence from a Natural Field Experiment with Pick.Click.Give," Working Papers, Chapman University, Economic Science Institute, number 19-31.
• Agus SUROSO & MAFUDI & Amber LUMBANTORUAN & Ascaryan RAFINDA, 2019, "The Impact Of Digital Marketing On Rural Products: A Case Study In Sumbang, Indonesia," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 137-142, December.
• Carmit Moshe ROZENTAL, 2019, "Factors Influencing The Marketing Of Women To Senior Managerial Positions – Proposed Qualitative Research Design," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 143-151, December.
• Corina CARA, 2019, "Dark Patterns In The Media: A Systematic Review," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 14, pages 105-113, December.
• Mihaela ŞTIR, 2019, "Business-To-Consumer E-Commerce In Romania – Evolution And Trends," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 14, pages 127-134, December.
• Adriana UNGUREANU & Emilia PASCU, 2019, "How To Persuade Customers In Selling Nanoproducts?," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 14, pages 135-141, December.
• Emanuela Maria AVRAM, 2019, "Brand Logo Perception In A Globalized Society," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 19, pages 39-46, May.
• Stefan-Alexandru CATANA, 2019, "A New Approach To Retail Marketing – Ways Of Services Marketing," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 19, pages 75-77, May.
• Renata Francisco Baldanza & L�via Nogueira-Pellizzon, 2019, "Co-creation in conventional and collaborative businesses," Estudios Gerenciales, Universidad Icesi, volume 35, issue 151, pages 95-108.
• Fabiana Gama de Medeiros & Francisco Jos� da Costa, 2019, "Uma proposta de visualizacao do sistema agregado de marketing turístico," Estudios Gerenciales, Universidad Icesi, volume 35, issue 152, pages 237-248.
• Gina-María Pipoli de Azambuja & I�aki Garc�a-Arrizabalaga & Gustavo Rodr�guez-Pe�a, 2019, "Do image and familiarity have a significant effect on purchase intention?," Estudios Gerenciales, Universidad Icesi, volume 35, issue 152, pages 249-258.
• José A. Flecha & Mar�a de los M. Santos-Corrada & Evelyn Lopez & Virgin Dones, 2019, "Millenials: las gratificaciones generadas por el uso de snapchat y su impacto en la interacción con contenidos de marca," Estudios Gerenciales, Universidad Icesi, volume 35, issue 152, pages 259-270.
• Guisell Larregui-Candelaria & Juan C. Sosa-Varela & Maribel Ort�z-Soto, 2019, "Amor hacia la marca: una perspectiva de relación continua," Estudios Gerenciales, Universidad Icesi, volume 35, issue 152, pages 271-282.
• Enrique Bianchi & Juan Manuel Bruno & Carolina S�nchez, 2019, "La influencia de pares como antecedente de la actitud y la capacidad de innovación en el comportamiento ecológico," Estudios Gerenciales, Universidad Icesi, volume 35, issue 152, pages 283-291.
• José A. Flecha & Mar�a de los M. Santos-Corrada & Sandra Mena-Candelaria, 2019, "El efecto de la autocongruencia en un sello de denominación de origen: el sello hecho en Puerto Rico," Estudios Gerenciales, Universidad Icesi, volume 35, issue 152, pages 292-300.
• Cristian-Alejandro Rubalcava de León & Yesenia S�nchez-Tovar & M�nica-Lorena S�nchez-Lim�n, 2019, "La conciencia de marca en redes sociales: impacto en la comunicación boca a boca," Estudios Gerenciales, Universidad Icesi, volume 35, issue 152, pages 313-320.
• Gonzalo Maldonado-Guzmán, 2019, "Exploración de la gestión de marca en las pequenas empresas de servicios de México," Estudios Gerenciales, Universidad Icesi, volume 35, issue 152, pages 331-342.
• Claudia Patricia Grisales Castro, 2019, "El marketing olfativo como posicionamiento de marcas," Revista Tendencias, Universidad de Narino, volume 20, issue 2, pages 69-92, DOI: 10.22267/rtend.192002.123.
• Andrea Lorena Arteaga Flórez & Diego Marcel De La Rosa Salazar, 2019, "Analisis de marketing en las tiendas y superetes de la ciudad de San Juan de Pasto," Revista Tendencias, Universidad de Narino, volume 20, issue 2, pages 93-115, DOI: 10.22267/rtend.192002.124.
• Iveta Broučková & Eva Jaderná & Alena Srbová, 2019, "Promotion of products in retro-designed packaging," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 14, issue 1, pages 12-22.
• Samuel Smolka, 2019, "Characteristics of Slovak consumers generations," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 14, issue 1, pages 2-11.
• Dana Vokounová & Janka Táborecká-Petrovičová, 2019, "Shopping styles of young generations," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 14, issue 1, pages 34-41.
• Romana Čočková & Peter Štarchoň & Lucia Vilčeková, 2019, "The utilisation of multimedia research laboratories in practice. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 14, issue 1, pages 42-49.
• Andreas Zehetner, 2019, "The Relationship between Emotional Intelligence and Sales Performance in a Business-to-Business Environment; with Implications for Cross-Cultural Adaptability," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 14, issue 2, pages 10-20.
• Michael Wenzler & Sakshi Bhambhani & Michael Schmidthaler, 2019, "Readiness, Use and Enablers of Digital Customer Interaction Tools in Austria," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 14, issue 2, pages 2-9.
• Dagmar Sieglova, 2019, "Advertisement Wars? Watch Whom You Really Offend," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 14, issue 2, pages 21-37.
• Tomáš Peráček, 2019, "Advertising and some of its legislative restrictions in the Slovak Republic," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 14, issue 2, pages 38-51.
• Olga Vasileva & Tamara Tarakanov, 2019, "Communication trends in formation of institutional business environment in tourism of St. Petersburg," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 14, issue 3, pages 16-24.
• Margarethe Überwimmer & Anna Biedersberger & Doris Ehrlinger & Stefan Mang & Christian Stadlmann & David Tempelmayr, 2019, "Industrial service excellence in manufacturing companies: a neo-configurational perspective," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 14, issue 3, pages 2-15.
• Stephan Weinert & Elmar Günther & Edith Rüger-Muck & Gerhard Raab, 2019, "The effect of company guest speakers on perceived employer attractiveness," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 14, issue 3, pages 25-36.
• Miloš Hitka & Andrej Piňák & Silvia Lorincová, 2019, "CRM in a telecommunication company. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 14, issue 3, pages 37-55.
• Eva Jaderná & Radka Picková & Jana Přikrylová & Michal Hrubý, 2019, "The interest of different generations of Czech consumers in certified products and environmental organizations," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 14, issue 4, pages 10-24.
• Miloš Hitka & Andrej Piňák & Silvia Lorincová, 2019, "CRM in a telecommunication company. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 14, issue 4, pages 2-9.
• František Olšavský, 2019, "Marketing of territorial unit as a unit of living space," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 14, issue 4, pages 25-41.
• Zsolt Horbulák, 2019, "Corporate social responsibility of SME´s from view of consumers," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 14, issue 4, pages 42-53.
• Bekkerman, Anton & Brester, Gary W., 2019, "Don't Judge a Wine by Its Closure: Price Premiums for Corks in the U.S. Wine Market," Journal of Wine Economics, Cambridge University Press, volume 14, issue 1, pages 3-25, February.
• Goldstein, Robin S., 2019, "Half-Blind Tasting: A Deception-Free Method for Sizing Placebo and Nocebo Responses to Price and Packaging Attributes," Journal of Wine Economics, Cambridge University Press, volume 14, issue 3, pages 321-331, August.
• Fadi Oukili ASRAOUI & Mhamed HAMICHE, 2019, "The impact of ethics on Moroccan consumer behavior toward Islamic banking products," Turkish Economic Review, EconSciences Journals, volume 6, issue 1, pages 14-27, January.
• Guofang Huang & K. Sudhir, 2019, "The Causal Effect of Service Satisfaction on Customer Loyalty," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2177, May.
• K. Sudhir & Hortense Fong & Subroto Roy, 2019, "Greedy or Grateful? Asking for More when Thanking Donors," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2183R, Mar, revised Mar 2021.
• Minkyung Kim & K. Sudhir & Kosuke Uetake, 2019, "A Structural Model of a Multitasking Salesforce: Multidimensional Incentives and Plan Design," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2199, Sep.
• Minkyung Kim & K. Sudhir & Kosuke Uetake, 2019, "A Structural Model of a Multitasking Salesforce: Multidimensional Incentives and Plan Design," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2199R, Sep, revised Apr 2021.
• Иван Марчевски & Венета Любенова, 2019, "Влияние На Потребителските Промоции Върху Ценността На Бранда," Scientific Research Almanac, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 27, issue 1 Year 20, pages 279-306.
• Радослав Йорданов, 2019, "Възможности За Повишаване Качеството На Данните От Онлайн Анкети," Scientific Research Almanac, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 27, issue 1 Year 20, pages 90-124.
• Димитър Тричков, 2019, "Пазарни Предизвикателства И Възможности Пред Телекомите В България," Almanac of PhD Students, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 15, issue 15 Year 2, pages 445-472.
• Veneta Lyubenova, 2019, "Brand Trust As A Source Of Brand Equity," Almanac of PhD Students, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 15, issue 15 Year 2, pages 473-487.
• Криста Нейкова, 2019, "Концептуални Основи На Лоялността," Almanac of PhD Students, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 15, issue 15 Year 2, pages 51-77.
• Димитър Трендафилов, 2019, "Клъстери И Комуникация: Маркетингови Аспекти На Земеделската Практика В България," Electronic magazine "Dialogue", D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 2 Year 20, pages 112-126.
• Мария Георгиева, 2019, "Социално-Отговорният Брандинг В Контекста На Концепцията За Управление На Взаимоотношенията С Клиентите," Yearbook of D. A. Tsenov Academy of Economics, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 1, issue 1 Year 20, pages 125-154.
• Виктория Станчева, 2019, "Приложение На Математическото Моделиране При Управление На Клиентски Портфейли," Yearbook of D. A. Tsenov Academy of Economics, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 1, issue 1 Year 20, pages 155-189.
• Marina Tuneva & Dejan Andonov, 2019, "Public Relations and Their Importance in the Growth of Civil Society Organizations in Macedonia," Journal of Innovative Business and Management, DOBA Faculty, volume 11, issue 1, DOI: 10.32015/JIMB/2019-11-1-6.
• Milica Slijepčević & Nevenka Popović Šević & Ivana Radojević, 2019, "Limiting Aspects of Neuromarketing Research," Journal of Innovative Business and Management, DOBA Faculty, volume 11, issue 1, DOI: 10.32015/JIMB/2019-11-1-8.
• Mohammed Abdalrahman, 2019, "Consumer Behaviour Toward Modern Food Products and Trends," Journal of Innovative Business and Management, DOBA Faculty, volume 11, issue 2, DOI: 10.32015/JIBM/2019-11-2-9.
• Ebbes, Peter & Germann, Frank & Grewal, Rajdeep, 2019, "Marketing Department Power and Board Interlocks," HEC Research Papers Series, HEC Paris, number 1330, Feb, DOI: 10.2139/ssrn.3322304.
• Riyanto Efendi & Setyabudi Indartono & Sukidjo Sukidjo, 2019, "The Mediation of Economic Literacy on the Effect of Self Control on Impulsive Buying Behaviour Moderated by Peers," International Journal of Economics and Financial Issues, Econjournals, volume 9, issue 3, pages 98-104.
• Irina A. Firsova & Dinara G. Vasbieva & Nikolay N. Kosarenko & Maria A. Khvatova & Lev R. Klebanov, 2019, "Energy Consumption Forecasting for Power Supply Companies," International Journal of Energy Economics and Policy, Econjournals, volume 9, issue 1, pages 1-6.
• Gulnara M. Kvon & Alexey I. Prokopyev & Victor A. Shestak & Anna A. Larionova & Evgeniya V. Shikh, 2019, "Features of Cost Advantages from Implementation of Energy-Saving Projects," International Journal of Energy Economics and Policy, Econjournals, volume 9, issue 3, pages 53-58.
• Irina A. Firsova & Dinara G. Vasbieva & Aleksandr V. Litvinov & Oxana E. Chernova & Irina V. Telezhko, 2019, "Trends in the Development of the Global Energy Market," International Journal of Energy Economics and Policy, Econjournals, volume 9, issue 3, pages 59-65.
• Olga V. Borisova & Olga A. Kalugina & Nikolay N. Kosarenko & Aleksandr V. Grinenko & Izida I. Ishmuradova, 2019, "Assessing the Financial Stability of Electric Power Organizations," International Journal of Energy Economics and Policy, Econjournals, volume 9, issue 3, pages 66-76.
• Rustam Z. Mukhametshin & Nina I. Kryukova & Alexandra V. Beloborodova & Aleksandr V. Grinenko & Olga V. Popova, 2019, "Implementation of Efficient Energy Policy in Russia: Energy Consumption Monitoring and Problem Analysis," International Journal of Energy Economics and Policy, Econjournals, volume 9, issue 4, pages 224-232.
• Alexey I. Shinkevich & Svetlana S. Kudryavtseva & Marina V. Shinkevich & Indira G. Salimianova & Izida I. Ishmuradova, 2019, "Improving the Efficiency of Production Process Organization in the Resource Saving System of Petrochemical Enterprises," International Journal of Energy Economics and Policy, Econjournals, volume 9, issue 4, pages 233-239.
• Subaebasni Subaebasni & Henny Risnawaty & A.R. Arie Wicaksono, 2019, "Effect of Brand Image, the Quality and Price on Customer Satisfaction and Implications for Customer Loyalty PT Strait Liner Express in Jakarta," International Review of Management and Marketing, Econjournals, volume 9, issue 1, pages 90-97.
• Hossam Deraz, 2019, "Factors Contributing to Consumers’ Assessment of Advertisement Value on Social Networking Sites: A Cross-Cultural Focus Group Study," International Review of Management and Marketing, Econjournals, volume 9, issue 1, pages 13-25.
• Ishani Weerasinghe & B.N.F. Warnakulasooriya, 2019, "Interactions in Virtual Customer Environments (VCEs) toward Customer Relationship Management (CRM): A Study of Tourist Hotels in Sri Lanka," International Review of Management and Marketing, Econjournals, volume 9, issue 1, pages 44-51.
• Asep Rokhyadi Permana Saputra & Tulus Haryono & Wisnu Untoro, 2019, "Green Products Strategy Impact Of Generic Porter Strategy On Company’s Performance," International Review of Management and Marketing, Econjournals, volume 9, issue 1, pages 52-61.
• Fitrizal Fitrizal & Nandan Limakrisna, 2019, "Customer Value Determination and its Implications in Customer Loyalty Hotels," International Review of Management and Marketing, Econjournals, volume 9, issue 2, pages 18-25.
• Mahmoud Yasin & Lucía Porcu & Francisco Liébana-Cabanillas, 2019, "Determinants of Intention to Forward Online Company-generated Content via Facebook," International Review of Management and Marketing, Econjournals, volume 9, issue 3, pages 148-157.
• Hala M.Y. Diebes & Raed A.M. Iriqat, 2019, "Social Media as a Strategic Marketing Communication Tool in Palestinian Mobile Telecom Companies - Business to Customers Relationship Perspective," International Review of Management and Marketing, Econjournals, volume 9, issue 3, pages 31-40.
• Muhartini Salim & Lizar Alfansi & Effed Darta & Sularsih Anggarawati & Armelly Amin, 2019, "Indonesian Millenials Online Shopping Behavior," International Review of Management and Marketing, Econjournals, volume 9, issue 3, pages 41-48.
• Ahmed Suhail Ajina, 2019, "The Role of Social Media Engagement in Influencing Customer Loyalty in Saudi Banking Industry," International Review of Management and Marketing, Econjournals, volume 9, issue 3, pages 87-92.
• Hajar Makry & Houcine Berbou & Badia Oulhadj, 2019, "Political Marketing in Morocco: From Theories to Stereotypes, Definition and Comparison," International Review of Management and Marketing, Econjournals, volume 9, issue 4, pages 80-86.
• Fred A. Yamoah, 2019, "Fairtrade UK in Retrospect: From the Niche Genesis to the Revelatory Mainstreaming Marketing Strategy Era (Late 1950s - Late 2000s)," International Review of Management and Marketing, Econjournals, volume 9, issue 4, pages 110-120.
• Mohannad A.M. Abu Daqar & Ahmad K. A. Smoudy, 2019, "The Role of Artificial Intelligence on Enhancing Customer Experience," International Review of Management and Marketing, Econjournals, volume 9, issue 4, pages 22-31.
• Mohannad A. M. Abu Daqar & Ahmad K. A. Smoudy, 2019, "The Impact of Consumer Buying Behavior on Customer Relationship Management in the Banking Sector," International Review of Management and Marketing, Econjournals, volume 9, issue 4, pages 39-46.
• Susylo Asmalyah & Nandan Limakrisna, 2019, "Satisfaction P4GN Program of Narcotics National Agency and its Implication of Trust Students in DKI Jakarta," International Review of Management and Marketing, Econjournals, volume 9, issue 5, pages 66-73.
• Sabrina O. Sihombing, 2019, "Analysis of the Relationship Between Image, Social Media, and Attitude to Predict Intention to Choose: An Empirical Investigation of Presidential Election in Indonesia," International Review of Management and Marketing, Econjournals, volume 9, issue 5, pages 9-16.
• Freddy Marilahimbilu Mgiba, 2019, "Social Network Theory, Sigma Six, and Customer Experience Management: Common Elements that Aid Positive Sales-marketing Interface: A Review of the Literature," International Review of Management and Marketing, Econjournals, volume 9, issue 5, pages 165-172.
• Amged Saleh Shkeer & Zainudin Awang, 2019, "Exploring the Items for Measuring the Marketing Information System Construct: An Exploratory Factor Analysis," International Review of Management and Marketing, Econjournals, volume 9, issue 6, pages 87-97.
• Ufuk Cebeci & Oguzhan Ince & Hulya Turkcan, 2019, "Understanding the Intention to Use Netflix: An Extended Technology Acceptance Model Approach," International Review of Management and Marketing, Econjournals, volume 9, issue 6, pages 152-157.
• Hiroyasu Furukawa & Koki Matsumura & Susumu Harada, 2019, "Effect of Consumption Values on Consumer Satisfaction and Brand Commitment: Investigating Functional, Emotional, Social, and Epistemic Values in the Running Shoes Market," International Review of Management and Marketing, Econjournals, volume 9, issue 6, pages 158-168.
• Henny Risnawati & Hendi Eka Sumarga & Sugeng Purwanto, 2019, "The Effect of Service Quality Prices and Location of Companies to Customer Satisfaction Implications on Customer Loyalty," International Review of Management and Marketing, Econjournals, volume 9, issue 6, pages 38-43.
• Mette, Frederike Monika Budiner & de Matos, Celso Augusto & Rohden, Simoni F. & Ponchio, Mateus Canniatti, 2019, "Explanatory mechanisms of the decision to buy on credit: The role of materialism, impulsivity and financial knowledge," Journal of Behavioral and Experimental Finance, Elsevier, volume 21, issue C, pages 15-21, DOI: 10.1016/j.jbef.2018.10.002.
• Lestari, Diyan, 2019, "Measuring e-commerce adoption behaviour among gen-Z in Jakarta, Indonesia," Economic Analysis and Policy, Elsevier, volume 64, issue C, pages 103-115, DOI: 10.1016/j.eap.2019.08.004.
• Ke, T. Tony & Villas-Boas, J. Miguel, 2019, "Optimal learning before choice," Journal of Economic Theory, Elsevier, volume 180, issue C, pages 383-437, DOI: 10.1016/j.jet.2019.01.005.
• Sogn-Grundvåg, Geir & Asche, Frank & Zhang, Dengjun & Young, James A., 2019, "Eco-labels and product longevity: The case of whitefish in UK grocery retailing," Food Policy, Elsevier, volume 88, issue C, DOI: 10.1016/j.foodpol.2019.101750.
• Reynolds-McIlnay, Ryann & Morrin, Maureen, 2019, "Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation," Journal of Retailing, Elsevier, volume 95, issue 4, pages 128-142, DOI: 10.1016/j.jretai.2019.10.006.

2018

• Belem Barbosa & Dolores Silva & Claudia Amaral Santos & Sandra Filipe, 2018, "On Using Guerrilla In Business-To-Business Communication: The Managers’ Views," CBU International Conference Proceedings, ISE Research Institute, volume 6, issue 0, pages 10-15, September, DOI: 10.12955/cbup.v6.1126.
• Sandra Filipe & Claudia Amaral Santos & Belem Barbosa, 2018, "Tourists’ Motivations And Obstacles For Choosing Glamping: An Exploratory Study," CBU International Conference Proceedings, ISE Research Institute, volume 6, issue 0, pages 113-119, September, DOI: 10.12955/cbup.v6.1142.
• Elina Gaitniece, 2018, "Digital Marketing Performance Evaluation Methods," CBU International Conference Proceedings, ISE Research Institute, volume 6, issue 0, pages 135-140, September, DOI: 10.12955/cbup.v6.1145.
• Magdalena Hofman-Kohlmeyer Hofman-Kohlmeyer, 2018, "Determinants Of Effective Product Placement In Computer Games – Literature Review," CBU International Conference Proceedings, ISE Research Institute, volume 6, issue 0, pages 181-186, September, DOI: 10.12955/cbup.v6.1153.
• Dominika Hoštáková, 2018, "Identification Of The Requirements Of Customers Of The Postal Company On The Spatial Availability Of Access And Contact Points Of The Public Postal Network," CBU International Conference Proceedings, ISE Research Institute, volume 6, issue 0, pages 187-192, September, DOI: 10.12955/cbup.v6.1154.
• Nataliya G. Larkina & Georgi V. Ovcharenko & Alexei V. Tagaev, 2018, "Evolution Of The Theoretical Foundations For Marketing In The Context Of The New Economy Formation," CBU International Conference Proceedings, ISE Research Institute, volume 6, issue 0, pages 288-295, September, DOI: 10.12955/cbup.v6.1171.
• Daina Šķiltere & Santa Bormane, 2018, "The Influence Of Integrated Marketing Communications On The Demand Of Sustainable Products At Latvian Food Retail Chains," CBU International Conference Proceedings, ISE Research Institute, volume 6, issue 0, pages 441-447, September, DOI: 10.12955/cbup.v6.1195.
• Santa Bormane, 2018, "Price As An Integrated Marketing Communication Tool In Promoting The Consumption Of Sustainable Products," CBU International Conference Proceedings, ISE Research Institute, volume 6, issue 0, pages 62-68, September, DOI: 10.12955/cbup.v6.1134.
• Regina Lenart-Gansiniec, 2018, "Methodological Challenges of Research on Crowdsourcing," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", volume 4, issue 4, pages 107-126, DOI: 10.7341/20181445.
• Tatiana GUTIUM, 2018, "Classification Of The Competitiveness’ Factors And New Approaches To Assessing The Competitiveness," Economy and Sociology, The Journal Economy and Sociology, issue 2, pages 65-74.
• Emily Oster, 2018, "Diabetes and Diet: Purchasing Behavior Change in Response to Health Information," American Economic Journal: Applied Economics, American Economic Association, volume 10, issue 4, pages 308-348, October.
• Thomas Demuynck & Christian Seel, 2018, "Revealed Preference with Limited Consideration," American Economic Journal: Microeconomics, American Economic Association, volume 10, issue 1, pages 102-131, February.
• Ambarish Chandra & Mara Lederman, 2018, "Revisiting the Relationship between Competition and Price Discrimination," American Economic Journal: Microeconomics, American Economic Association, volume 10, issue 2, pages 190-224, May.
• Sander Heinsalu, 2018, "Dynamic Noisy Signaling," American Economic Journal: Microeconomics, American Economic Association, volume 10, issue 2, pages 225-249, May.
• Kaushik Basu, 2018, "Markets and Manipulation: Time for a Paradigm Shift?," Journal of Economic Literature, American Economic Association, volume 56, issue 1, pages 185-205, March.
• Darius N. Lakdawalla, 2018, "Economics of the Pharmaceutical Industry," Journal of Economic Literature, American Economic Association, volume 56, issue 2, pages 397-449, June.
• Daniel Adrian Gârdan & Mihai Andronie & Iuliana Petronela Gârdan & Irina Elena Andronie & Mariana Iatagan & Iulian Hurloiu, 2018, "Bioeconomy Development and Using of Intellectual Capital for the Creation of Competitive Advantages by SMEs in the Field of Biotechnology," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 20, issue 49, pages 647-647, August.
• Nenad Djokic & Aleksandar Grubor & Nikola Milicevic & Viktorija Petrov, 2018, "New Market Segmentation Knowledge in the Function of Bioeconomy Development in Serbia," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 20, issue 49, pages 700-700, August.
• Rodica Pamfilie & Adina-Gabriela Croitoru, 2018, "Better Brand Management Through Design Thinking," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 20, issue S12, pages 1029-1029, November.
• Stanislava Pachrová & Eva Janoušková & Jitka Ryšková, 2018, "Disparities in Tourism Demand of UNESCO Destinations," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 20, issue S12, pages 1040-1040, November.
• Marius-Cristian Neacsu & Silviu Negut & Gheorghe Vlasceanu, 2018, "The Impact of Geopolitical Risks on Tourism," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 20, issue S12, pages 870-870, November.
• Smaranda Cosma & Konstantina Zerva & Marius Bota & Cristina Fle?eriu, 2018, "A Study On the Romanians’ Profile Among Leisure Activities," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 20, issue S12, pages 920-920, November.
• Alina Badulescu & Daniel Badulescu & Ramona Simu?, 2018, "The Complex Relationship between International Tourism Demand and Economic Growth: An Analysis on Central and Eastern European Economies," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 20, issue S12, pages 935-935, November.
• TarczydÅ‚o Beata, 2018, "Video Productions in Marketing Communication for Brand. Case Study," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 16-22, July.
• Boboc Andreea Larisa & Moise Daniel, 2018, "Instruments Used for Marketing Experiments," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 23-29, July.
• Ursoiu Alexandru - Bogdan, 2018, "Patient Satisfaction Focused Healthcare – The Importance of Adapting the Marketing Mix to the Orientations in the National Healthcare Systems," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 30-36, July.
• Georgescu Bogdan & Moise Daniel & Cruceru Anca Francisca, 2018, "Total Quality Management from the Perspective of Organizational Culture," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 37-42, July.
• Merlă Vladimir, 2018, "Political Participation Amongst the Young in the European Union," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 43-49, July.
• Surianu Iulia, 2018, "A Preliminary Study on the Potential of Femvertising in Romania," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 50-56, July.
• Iovu Oana-Bianca, 2018, "The Attitude of Young People in Bucharest Regarding Taboo Topics in Advertising," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 57-67, July.
• Sturm Michael & Böhm Markus & Krcmar Helmut, 2018, "Comparison of Business Development Processes: A Literature Review Defining Structural Elements and Influential Factors," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 6-15, July.
• Negru Mădălina, 2018, "The Role of Marketing Communication for Creating the Ryanair’s Image, from Consumers Perspectives," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 79-84, July.
• Stoenescu Alexandra-Oana, 2018, "The Impact of Unconventional Marketing Communications," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 85-94, July.
• Lazarescu-Thois Laura, 2018, "Market Research About the Attitude Towards Romanian Cinema," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 95-105, July.
• Dumitru (Boboc) Andreea - Larisa & Moise Daniel, 2018, "Marketing Study: Online Purchase Trends Regarding Smart Devices," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 2, pages 106-114, December.
• Barbu Andreea Mihaela & Florescu Margareta Stela & CIOCODEICÄ‚ David, 2018, "Needs and Solutions at the Basis of the Successful Academic Research Process - A Qualitative Analysis," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 2, pages 132-139, December.
• Bălan Carmen, 2018, "Blockchain: China’s Leading E-commerce Players Innovate in Traceability," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 2, pages 14-32, December.
• Bălan Carmen, 2018, "The Impact of Conversational Agents on Humans in Services: Research Questions and Hypotheses," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 2, pages 33-55, December.
• Jinga Gheorghe & Voinea Andreea, 2018, "Student Behavior as a Sport Consumer," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 2, pages 69-76, December.
• Baba Cristina Andrada & Stăncioiu Aurelia Felicia, 2018, "Considerations Regarding Applicable Marketing Strategies in the Adventure Tourism, from a Youth Perspective," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 2, pages 77-83, December.
• VonÈ›ea Andreea-Angela, 2018, "Determinants of the Individuals’ Willingness to Support Nonprofit Organizations – An Integrative Theoretical Perspective," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 2, pages 84-91, December.
• VIANU Yardena & CONSTANTINESCU Mihaela & CÄ‚ESCU Ștefan-Claudiu, 2018, "Building a Brand in the Romanian Music Industry," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 2, pages 92-98, December.
• VonÈ›ea Andreea-Angela, 2018, "Marketing Science as Approached into a Nonprofit Context," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 2, pages 99-105, December.
• Andreea Larisa BOBOC & Daniel MOISE, 2018, "Instruments Used for Marketing Experiments," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 129-136, November.
• Andriani KUSUMAWATI, 2018, "Exploring Millennials’ Decision-Making Behavior of Higher Education Institution: The Implication of University Social Media Marketing," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 137-148, November.
• Adrian MICU & Alexandru CAPATINA & Angela-Eliza MICU, 2018, "Exploring Artificial Intelligence Techniques’ Applicability in Social Media Marketing," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 156-165, November.
• Maria Cristiana MARTINI & Giovanna GALLI & Marcello TEDESCHI, 2018, "Brand Extension Acceptability in Food and Beverage Product Categories," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 166-175, November.
• Marcello TEDESCHI & Maria Cristiana MARTINI & Giovanna GALLI, 2018, "Collective Brands and Intention to Buy: A Preliminary Study on Wine Consumption," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 176-184, November.
• Giovanna GALLI & Marcello TEDESCHI & Maria Cristiana MARTINI, 2018, "The Frame Effect Revisited: Is Trust able to Transform People from Risk Averse to Risk Taker?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 185-191, November.
• Mariana PEREIRA & Luis HOR-MEYLL, 2018, "Nostalgia of Memorable Experiences and the Revisit to Tourism Locations," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 210-220, November.
• Irma SHYLE, 2018, "Purchasing Decisions and Consumer Behavior in BoP- Albanian Reality," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 24-33, November.
• Plamena PALAMAROVA, 2018, "Comparative Study in Digital Marketing Trends in Adventure Tourism: Bulgaria, Estonia, Ireland and Scotland," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 242-251, November.
• Bistra VASSILEVA, 2018, "Global Marketing Strategies of Innovative Clusters: Creating Self-sustained Ecosystems," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 252-262, November.
• Yardena VIANU & Mihaela CONSTANTINESCU & Ștefan-Claudiu CĂESCU, 2018, "The Analysis of the Importance of Branding Elements in the Romanian Music Industry," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 263-272, November.
• Tsvetelina DIMITROVA, 2018, "Corporate Image of Banks: Comparative Study in Bulgaria and Romania," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 273-281, November.
• Hanna KOMULAINEN, 2018, "Customer’s Perspective on Customer Data Usage in Mobile Banking Context," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 34-44, November.
• Yana BALASHOVA-KOSTADINOVA, 2018, "Comparative Advantages of Territories – the Residents’ View," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 55-68, November.
• Kamila SŁUPIŃSKA & Anna SZWAJLIK, 2018, "Developing Activities in Social Media and their Functions Illustrated with an Example of Companies from the ICT Sector," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 69-78, November.
• Noama ABBAS & Kenan WASSOUF, 2018, "The Influence of the Rehabilited Servicespace on the Customers’ Response," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 9-23, November.
• Hande B. TURKER & V. Aslihan NASIR & Ulas Can ERGUNEY & Cagla SENOL, 2018, "Factors Determining the Adoption of Sharing Economy Models in the Travel Context," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 94-104, November.
• Kamila Pilch, 2018, "Image building for non-governmental organizations," Ekonomia Społeczna/Social Economy, Collegium of Economy and Public Administration, volume 2, pages 90-97, DOI: 10.15678/ES.2018.2.11.
• Agnieszka Parkitna & Jerzy Tutaj & Anna M. Kamińska, 2018, "The role of measuring the efficiency of marketing e-tool brand management," WORking papers in Management Science (WORMS), Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology, number WORMS/18/05, May.
• Anna Borkowska & Anna Dobrowolska & Jagoda Mrzyglocka-Chojnacka & Radoslaw Rynca, 2018, "Evaluation of student satisfaction and service quality: case study of university education in Poland," WORking papers in Management Science (WORMS), Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology, number WORMS/18/06, Jun.
• Zbigniew Malara & Radoslaw Rynca & Yasmin Ziaeian, 2018, "Marketing model of a university: assessment of the concept and suggestion for implementation," WORking papers in Management Science (WORMS), Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology, number WORMS/18/07, Jul.
• Rafal Michalski & Marta Staniow, 2018, "Subjective preferences towards various conditions of self-administered questionnaires: AHP and conjoint analyses," WORking papers in Management Science (WORMS), Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology, number WORMS/18/08, DOI: 10.1007/978-3-319-91797-9_32.
• Adriana MANOLICÄ‚ & CORINA-ELENA MITITIUC & Teodora ROMAN, 2018, "Negative Brand Names," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 21, pages 31-44, June.
• Nuryakin Nuryakin & Retno Widowati PA & Indah Fatmawati, 2018, "Network Advantage: Mediating Effect on Business Performance," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 65, issue 4, pages 443-457, December.
• Sunday Stephen AJEMUNIGBOHUN & Sulaiman Ademola ORESHILE & Noah Gbenga ALLI, 2018, "Internal Marketing, Salesforce Performance And Service Delivery: Empirical Evidence From The Nigerian Insurance Industry," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 46, pages 146-155, November.
• Barbu Mihai Constantin Răzvan & Popescu Marius Cătălin, 2018, "The Associations Of Sport Brand “Universitatea Craiova”," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 46, pages 87-94, December.
• Barbu Mihai Constantin Răzvan & Bratu Răducu Stefan, 2018, "Ethical Values Against Agresivity And Violence In Sport," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 46, pages 95-104, December.
• Adrian Nicolae CAZACU, 2018, "The Informational Contribution Of Varied Influences On The Decision In The Anime Culture E-Marketing," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 30-46, May.
• Mark AZAVEDO & John WALSH, 2018, "Artisanal Food Production And Marketing In The Perth Area Of Western Australia: Some Preliminary Indications Of Difficulties With Classical Economics And Supply Chain Theory," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 47-57, May.
• Daniela TULEU, 2018, "Consequences Of Social Media Technologies Adoption On Crm Capabilities And Firm Performance," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 89-97, May.
• Mihaela-Simona SUBTIRELU & Adina TURCU-STIOLICA & Florin-Ananu VREJU & Johny NEAMTU, 2018, "The Study On The Medical Adherence Of Patients To Rheumatoid Arthritis Treatment," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 98-106, May.
• Erika KULCSÁR & Judit Tímea INCZE & Gabriella TAMÁS, 2018, "The Relationship Between Physical Reality And Augmented/Virtual Reality In Tourism: The Quest For Special Restaurants," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 140-150, November.
• Ogochukwu Augustine ISIMOYA & Sunday Stephen AJEMUNIGBOHUN & Mustapha Tosin BALOGUN, 2018, "Customers’ Satisfaction Of Electronic Payment Systems In The Purchase Of Insurance Products In Nigeria," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 180-191, November.
• Ágnes Zsóka & Éva Vajkai, 2018, "Corporate sustainability reporting: scrutinising the requirements of comparability, transparency and reflection of sustainability performance," Society and Economy, Akadémiai Kiadó, Hungary, volume 40, issue 1, pages 19-44, March.
• Alexandra G. PRICOP & Gheorghe ORZAN, 2018, "Big Data: The Ubiquitous Data That Organizations Need To Leverage Nowadays," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 20, pages 1-1.
• Aneta ONISZCZUK-JASTRZABEK & Joanna BEDNARZ & Tomasz CZUBA & Piotr Oskar CZECHOWSKI, 2018, "Building Insurance Brand Image In The Sme Sector In Poland - An Empirical Study," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 20, pages 1-2.
• Kerstin Klein, 2018, "Behavioral Effects of Nonconscious Mimicry and Social Intentions: A Reverse Engineered Pitch," Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, volume 17, issue 2, pages 301-307, June.
• Silvia Cacho Elizondo & José Domingo Lázaro Álvarez, 2018, "Digital transformation of network marketing, multilevel and direct sales businesses. The impact of new tools and digital platforms," The Anahuac Journal, Business and Economics School. Anahuac University (Mexico)., volume 18, issue 2, pages 11-39, December, DOI: 10.36105/theanahuacjour.2018v18n2.0.
• Carlos Gabriel Colín Flores, 2018, "Price promotions and their relation to consumer purchasing decisions," The Anahuac Journal, Business and Economics School. Anahuac University (Mexico)., volume 18, issue 2, pages 55-79, December, DOI: 10.36105/theanahuacjour.2018v18n2.0.
• Amir Heiman & Lutz Hildebrandt, 2018, "Marketing as a Risk Management Mechanism with Applications in Agriculture, Resources, and Food Management," Annual Review of Resource Economics, Annual Reviews, volume 10, issue 1, pages 253-277, October, DOI: 10.1146/annurev-resource-100517-023.
• Rex Yuxing Du & Mingyu Joo & Kenneth C. Wilbur, 2018, "Advertising and Brand Attitudes: Evidence from 575 Brands over Five Years," Papers, arXiv.org, number 1810.07783, Sep.
• Szabolcs Nagy, 2018, "E-commerce in Hungary: A Market Analysis," Papers, arXiv.org, number 1812.11488, Dec.
• Stavroula Tsigou & Stathis Klonaris, 2018, "Factors affecting farmers’ WTP for innovative fertilizer against soil salinity," Working Papers, Agricultural University of Athens, Department Of Agricultural Economics, number 2018-3.
• Ioana Ancu?a Iancu & Alexandru-Mircea Nedelea, 2018, "Consumer Confidence from Cluj-Napoca Metropolitan Area, in the Food Labeling System," The Audit Financiar journal, Chamber of Financial Auditors of Romania, volume 20, issue 47, pages 116-116, February.
• Gheorghe Epuran & Gabriel Bratucu & Oana Barbulescu & Nicoleta Andreea Neacsu & Anca Madar, 2018, "Food Safety and Sustainability ? An Exploratory Approach at the Level of the Romanian Wine Production Companies," The Audit Financiar journal, Chamber of Financial Auditors of Romania, volume 20, issue 47, pages 151-151, February.
• Šárka Velcovská, 2018, "Generation Y’s Perception of Product Origin and its Labelling in the Context of Food Quality and Safety," The Audit Financiar journal, Chamber of Financial Auditors of Romania, volume 20, issue 47, pages 1-46, February.