Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2021

• Hazan Güler, 2017, "Political Opposition in Turkey: An Analysis of the Oppositionist Styles of Necip Fazil Kisakurek and Nazim Hikmet Ran," European Journal of Multidisciplinary Studies Articles, Revistia Research and Publishing, volume 2, ejms_v2_i, DOI: 10.26417/ejms.v6i1.p269-278.
• Enrico Parisio & Fabio Mongelli, 2021, "Place identity design nel quartiere San Lorenzo a Roma," ECONOMIA E SOCIET? REGIONALE, FrancoAngeli Editore, volume 0, issue 3, pages 103-117.
• Alexey A. Artemiev, 2021, "The Flow of Dividends to the Seller: Customs Valuation Methodology," Finansovyj žhurnal — Financial Journal, Financial Research Institute, Moscow 125375, Russia, issue 3, pages 104-115, June, DOI: 10.31107/2075-1990-2021-3-104-115.
• Muhammad Tanveer & Harsandaldeep Kaur & George Thomas & Haider Mahmood & Mandakini Paruthi & Zhang Yu, 2021, "Mobile Phone Buying Decisions among Young Adults: An Empirical Study of Influencing Factors," Sustainability, MDPI, volume 13, issue 19, pages 1-18, September.
• KL Sharp, 2021, "Students' Attitudes towards the Use of a Virtual Learning Environment with the Presence of Advertisements: Pilot Study," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number gjbssr594, Jun, DOI: https://doi.org/10.35609/gjbssr.202.
• Kirsty-Lee Sharp, 2021, "A Pilot Study of Brand Loyalty in Generation Y of Technical and Vocational Education Training Colleges," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number gjbssr603, Dec, DOI: https://doi.org/10.35609/gjbssr.202.
• Mustika Sufiati Purwanegara, 2021, "Stakeholders' Participatory Framework in Rice Agribusiness," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jber200, Mar, DOI: https://doi.org/10.35609/jber.2021..
• DIF Aicha, 2021, "Co-Creation Strategy, New Challenges in Entrepreneurship Education," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jber205, Sep, DOI: https://doi.org/10.35609/jber.2021..
• Runato A. Basa�es, 2021, "Work Engagement of Public Elementary School Teachers and Organizational Support," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr263, Mar, DOI: https://doi.org/10.35609/jmmr.2021..
• Premruedee Jitkuekul, 2021, "Factors affecting Brand Loyalty on Green Product Consumption," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr264, Mar, DOI: https://doi.org/10.35609/jmmr.2021..
• Richard Fedorko, 2021, "ROPO and Reverse ROPO Effect in Gender-Generation Characteristics," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr265, Mar, DOI: https://doi.org/10.35609/jmmr.2021..
• Ing. Ludov�t Nasti�in, 2021, "Brand Engagement in the Light of Post Content Type on the Facebook Platform in the Selected Industry," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr266, Mar, DOI: https://doi.org/10.35609/jmmr.2021..
• Shelley B Beck, 2021, "Assessing SME Perceptions of Using Green Social Media Marketing," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr269, Mar, DOI: https://doi.org/10.35609/jmmr.2021..
• Fairuz Chowdhury, 2021, "The Impact of Culture on Impulse Buying Behavior in Bangladesh," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr270, Mar, DOI: https://doi.org/10.35609/jmmr.2021..
• Wenny Pebrianti, 2021, "Online Relationship Marketing and Customer Loyalty Based on Signalling Theory," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr271, Mar, DOI: https://doi.org/10.35609/jmmr.2021..
• Kurniawati, 2021, "The Determinant of Positive eWOM Intention: Perspective Social Media Users," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr277, Sep, DOI: https://doi.org/10.35609/jmmr.2021..
• ADAMOU HADJI Mohamadou, 2021, "Cameroonian Consumers' Attitude towards Tv Advertising Form and Content," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr279, Sep, DOI: https://doi.org/10.35609/jmmr.2021..
• Sook Fern Yeo, 2021, "COVID-19: Online Fashion Purchase Intention among Millennials," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr280, Sep, DOI: https://doi.org/10.35609/jmmr.2021..
• Costa Synodinos, 2021, "Generation Y students' purchase behaviour toward organic foods in South Africa," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr282, Dec, DOI: https://doi.org/10.35609/jmmr.2021..
• Richard Fedorko, 2021, "Gender Differences in the Perception of Selected Aspectsof Social Media as Part of Ecommerce Activities during a Pandemic," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr286, Dec, DOI: https://doi.org/10.35609/jmmr.2021..
• Christine Thomas-Agnan & Thibault Laurent & Anne Ruiz-Gazen & Thi-Huong-An Nguyen & Raja Chakir & Anna Lungarska, 2021, "Spatial Simultaneous Autoregressive Models for Compositional Data: Application to Land Use
  [Modèles autorégressifs spatiaux simultanés pour les données compositionnelles : Application à l'utilisation des sols]," Post-Print, HAL, number hal-03247387.
• Youssef El Archi & Brahim Benbba, 2021, "Adoption et utilisation des outils digitaux dans les organisations touristiques : Cas de la destination Agadir," Post-Print, HAL, number hal-03458377, Nov, DOI: 10.5281/zenodo.5730566.
• Marc Bourreau & Yutec Sun & Frank Verboven, 2021, "Market Entry, Fighting Brands and Tacit Collusion: Evidence from the French Mobile Telecommunications Market," Post-Print, HAL, number halshs-03352449, Nov.
• Julia Schmitt & Klaus Miller & Bernd Skiera, 2021, "The Impact of Privacy Laws on Online User Behavior," Working Papers, HAL, number hal-03857505, Oct, DOI: 10.2139/ssrn.3774110.
• Đurđana Ozretić Došen & Ana Buljat, 2021, "Marketing Usluga Dominikanskih Muzeja U Republici Hrvatskoj," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 72, issue 2, pages 224-248, DOI: 10.32910/ep.72.2.4.
• Ivana Pavlić & Katija Vojvodić & Barbara Puh, 2021, "Exploring Loyalty Of Generation X In A Retail Store Context," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 72, issue 3, pages 431-448, DOI: 10.32910/ep.72.3.5.
• Dubravka SinÄ ić Ćorić & Lucija Babić, 2021, "Istraå½Ivanje Prakse Hrvatskih Poduze A U Razvoju I Upravljanju Markom Poslovne Usluge," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 72, issue 4, pages 571-596, DOI: 10.32910/ep.72.4.4.
• Tanja Komarac & Stjepan Bešlić, 2021, "Uvid U Percepciju Muzeja I Mogućnosti Poboljšanja Usluge Muzeja: Perspektiva Studenata," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 72, issue 3, pages 358-376, DOI: 10.32910/ep.72.3.2.
• Johansson, Anders C. & Zhu, Zhen, 2021, "Reputational Assets and Social Media Marketing Activeness: Empirical Insights from China," Stockholm School of Economics Asia Working Paper Series, Stockholm School of Economics, Stockholm China Economic Research Institute, number 2021-53, Oct.
• Denis Klimanov & Olga Tretyak & Uri Goren & Timothy White, 2021, "Transformation of Value in Innovative Business Models: The Case of Pharmaceutical Market," Foresight and STI Governance, National Research University Higher School of Economics, volume 15, issue 3, pages 52-65.
• PURCAREA, Ioan Matei, 2021, "Marketing 5.0, Society 5.0, Leading-Edge Technologies, New CX, and New Engagement Capacity within the Digital Transformation," Holistic Marketing Management Journal, Holistic Marketing Management, volume 11, issue 1, pages 35-53, April.
• PURCAREA, Ioan Matei, 2021, "E-Commerce Contribution In Sustainable Development: Towards A New Era Of Safe And More Sustainable Products," Holistic Marketing Management Journal, Holistic Marketing Management, volume 11, issue 1, pages 61-100, April.
• PURCAREA, Ioan Matei, 2021, "Digital Marketing and Ecommerce in the Digital Neo-Economy, Discovering by Learning in the New Era of Innovation, and Re-engaging the Marketing Team," Holistic Marketing Management Journal, Holistic Marketing Management, volume 11, issue 2, pages 16-31, August.
• PURCAREA, Ioan Matei, 2021, "The Impact of Robotics on E-commerce, and the Challenge of Delivering Great CX," Holistic Marketing Management Journal, Holistic Marketing Management, volume 11, issue 3, pages 14-39, October.
• PURCAREA, Ioan Matei, 2021, "Digital Maturity improved by Digital Marketing in Harmony with e-commerce," Holistic Marketing Management Journal, Holistic Marketing Management, volume 11, issue 4, pages 13-24, December.
• PURCAREA, Ioan Matei, 2021, "Considerations regarding the effects of Industrie 4.0 on e-commerce," Holistic Marketing Management Journal, Holistic Marketing Management, volume 11, issue 4, pages 34-112, December.
• Christos AMOIRADIS & Mariya STANKOVA & Efstathios VELISSARIOU & Christos Ap. LADIAS, 2021, "Sustainability Analysis Of Greece'S Promotion As A Tourism Destination," Regional Science Inquiry, Hellenic Association of Regional Scientists, volume 0, issue 2, pages 227-238, June.
• Karen A. Blotnicky & Amy Thurlow, 2021, "The Influence Of Public Relations And Communication Functions On Perceptions Of Organizational Success, Innovation And Reputation," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 14, issue 1, pages 1-17.
• Alicia De la Pena De Leon & Juan Bernardo Amezcua Nunez & Juana Maria Saucedo Soto & Victoria Sofia Garcia Estrada, 2021, "Alexa: I Need Some Privacy Alexa: Necesito Privacidad," Revista Global de Negocios, The Institute for Business and Finance Research, volume 9, issue 1, pages 83-93.
• Emperatriz Londono Aldana & Maria Eugenia Navas Ríos & Wilson E. Perez Rios, 2021, "Senior Citizen In Cartagena De Indias: Needs, Interests And Preferences For Clothing El Adulto Mayor En Cartagena De Indias: Necesidades, Gustos Y Preferencias Por Las Prendas De Vestir," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 14, issue 1, pages 13-27.
• Muhammad Amiruddin Al- Farisi & Latifah Putranti & Nuraini Desty Nurmasari, 2021, "Examination Of Muslim Consumers’ Intentions To Eat At Fine Dining Restaurants," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, volume 7, issue 1, pages 155-180, February, DOI: https://doi.org/10.21098/jimf.v7i1..
• Mohamad Isa Abd Jalil & Suddin Lada & Mohd Ashari Bakri & Zakiah Hassan, 2021, "Halal Cosmetics Repurchase Intention: The Role Of Marketing In Social Media," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, volume 7, issue 4, pages 629-650, November, DOI: https://doi.org/10.21098/jimf.v7i4..
• Kumari Anshu & Loveleen Gaur & Gurmeet Singh & Gurmeet Rabinder Singh, 2021, "Co-creation: Interface for Online Affective Experience and Repurchase Intention," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 20, issue 2, pages 161-185, September.
• A. Arun Kumar & Ebad Ur Rahman & T. Sowmyya, 2021, "Inclination o f Indian Youth Towards Video Streaming Platforms," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 20, issue 3, pages 233-247, December.
• Neha Rani & Dr. Anuj Goel, 2021, "Impact of Diversity Management Practices on Performance of Teachers in Higher Education Sector," Journal of Commerce and Trade, Society for Advanced Management Studies, volume 16, issue 1, pages 36-41, April.
• MIHĂIȚĂ Niculae & COMAN Iuliana, 2021, "Investigating the Decision Process of Artwork Acquisition Before and During the COVID Pandemic," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 02, June.
• Petra Jílková & Petra Králová, 2021, "Digital Consumer Behaviour and eCommerce Trends during the COVID-19 Crisis," International Advances in Economic Research, Springer;International Atlantic Economic Society, volume 27, issue 1, pages 83-85, February, DOI: 10.1007/s11294-021-09817-4.
• Raoul Kübler & Rouven Seifert & Michael Kandziora, 2021, "Content valuation strategies for digital subscription platforms," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, volume 45, issue 2, pages 295-326, June, DOI: 10.1007/s10824-020-09391-3.
• Nicoletta Buratti & Giorgia Profumo & Luca Persico, 2021, "The impact of market orientation on university spin-off business performance," Journal of International Entrepreneurship, Springer, volume 19, issue 1, pages 104-129, March, DOI: 10.1007/s10843-020-00282-4.
• Dan Yavorsky & Elisabeth Honka & Keith Chen, 2021, "Consumer search in the U.S. auto industry: The role of dealership visits," Quantitative Marketing and Economics (QME), Springer, volume 19, issue 1, pages 1-52, March, DOI: 10.1007/s11129-020-09229-4.
• Pradeep K. Chintagunta & Junhong Chu, 2021, "Geography as branding: Descriptive evidence from Taobao," Quantitative Marketing and Economics (QME), Springer, volume 19, issue 1, pages 53-92, March, DOI: 10.1007/s11129-020-09232-9.
• Hui Li, 2021, "Are e-books a different channel? Multichannel management of digital products," Quantitative Marketing and Economics (QME), Springer, volume 19, issue 2, pages 179-225, June, DOI: 10.1007/s11129-021-09235-0.
• Caio Waisman, 2021, "Selling mechanisms for perishable goods: An empirical analysis of an online resale market for event tickets," Quantitative Marketing and Economics (QME), Springer, volume 19, issue 2, pages 127-178, June, DOI: 10.1007/s11129-021-09236-z.
• Wayne Taylor & Brett Hollenbeck, 2021, "Leveraging loyalty programs using competitor based targeting," Quantitative Marketing and Economics (QME), Springer, volume 19, issue 3, pages 417-455, December, DOI: 10.1007/s11129-021-09237-y.
• Günter J. Hitsch & Ali Hortaçsu & Xiliang Lin, 2021, "Prices and promotions in U.S. retail markets," Quantitative Marketing and Economics (QME), Springer, volume 19, issue 3, pages 289-368, December, DOI: 10.1007/s11129-021-09238-x.
• Peter Landry, 2021, "Keywords, limited consideration, and organic product listings," Quantitative Marketing and Economics (QME), Springer, volume 19, issue 3, pages 505-566, December, DOI: 10.1007/s11129-021-09240-3.
• Robert Donnelly & Francisco J.R. Ruiz & David Blei & Susan Athey, 2021, "Counterfactual inference for consumer choice across many product categories," Quantitative Marketing and Economics (QME), Springer, volume 19, issue 3, pages 369-407, December, DOI: 10.1007/s11129-021-09241-2.
• Robert Donnelly & Francisco J. R. Ruiz & David Blei & Susan Athey, 2021, "Correction to: Counterfactual inference for consumer choice across many product categories," Quantitative Marketing and Economics (QME), Springer, volume 19, issue 3, pages 409-409, December, DOI: 10.1007/s11129-021-09245-y.
• Hámori, Balázs, 2021, "A figyelem ökonómiája. A vevők meghódításának új módszerei és csatornái
  [Economy of attention - new methods and channels for receiving customers]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), volume 0, issue 1, pages 96-124, DOI: 10.18414/KSZ.2021.1.96.
• Cesar Norabuena Mendoza & Antonio Huamán Osorio & Edwin Ramirez Asis, 2021, "Modelo de Ecuaciones Estructurales (Con estimación PLS) basado en calidad de servicio y lealtad del Cliente de las Cajas Rurales Peruanas," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 18, pages 3-14, July-Dece, DOI: 10.24215/23143738e081.
• Yiquan Gu & Leonardo Madio & Carlo Reggiani, 2021, "Data Brokers Co-Opetition," Working Papers, University of Liverpool, Department of Economics, number 202101, Jan.
• Yiquan Gu & Leonardo Madio & Carlo Reggiani, 2021, "Exclusive Data, Price Manipulation and Market Leadership," Working Papers, University of Liverpool, Department of Economics, number 202102, Jan.
• Doina Gurita, 2021, "Brand Identity. The Echo of Mental Associations," Anuarul Universitatii „Petre Andrei” din Iasi / Year-Book „Petre Andrei” University from Iasi, Fascicula: Drept, Stiinte Economice, Stiinte Politice / Fascicle: Law, Economic Sciences, Political Scien, Editura Lumen, Department of Economics, volume 28, issue , pages 174-188, December, DOI: https://doi.org/10.18662/upalaw/74.
• Doina Gurita, 2021, "Studies Regarding Placebo and Nocebo Effect in Marketing," Anuarul Universitatii „Petre Andrei” din Iasi / Year-Book „Petre Andrei” University from Iasi, Fascicula: Drept, Stiinte Economice, Stiinte Politice / Fascicle: Law, Economic Sciences, Political Scien, Editura Lumen, Department of Economics, volume 28, issue , pages 189-196, December, DOI: https://doi.org/10.18662/upalaw/75.
• Svenja Mohr & Janis Cloos, 2021, "Acceptance of Data Sharing in Smartphone Apps from Key Industries of the Digital Transformation: A Representative Population Survey for Germany," MAGKS Papers on Economics, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung), number 202102.
• saeedi, fatemeh & danaei, abolfazl & zargar, seyyed mohammad, 2021, "A Stepwise Model of Customer Experience Management for Iranian ICT Sector," Journal of Money and Economy, Monetary and Banking Research Institute, Central Bank of the Islamic Republic of Iran, volume 16, issue 1, pages 115-134, March.
• Edward T. Vieira, Jr. & Susan Grantham & Susan D. Sampson, 2021, "Corporate Social Responsibility and Its Reporting From a Management Control System Perspective," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 19, issue 2 (Summer, pages 127-144, DOI: 10.26493/1854-6935.19.127-144.
• Tamás Sikos T. & Vanda Papp & András Kovács, 2021, "Panic Buying in Hungary During Covid-19 Pandemic," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, volume 17, issue 01, pages 53-65.
• Bart J. Bronnenberg & Jean-Pierre H. Dubé & Joonhwi Joo, 2021, "Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry," NBER Working Papers, National Bureau of Economic Research, Inc, number 28618, Mar.
• Diego Aparicio & Zachary Metzman & Roberto Rigobon, 2021, "The Pricing Strategies of Online Grocery Retailers," NBER Working Papers, National Bureau of Economic Research, Inc, number 28639, Apr.
• Ariel Pakes & Jack R. Porter & Mark Shepard & Sophie Calder-Wang, 2021, "Unobserved Heterogeneity, State Dependence, and Health Plan Choices," NBER Working Papers, National Bureau of Economic Research, Inc, number 29025, Jul.
• Katherine Meckel & Bradley Shapiro, 2021, "Depression and Shopping Behavior," NBER Working Papers, National Bureau of Economic Research, Inc, number 29462, Nov.
• Savica Dimitrieska & Tanja Efremova, 2021, "Colors In The International Marketing," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 9, issue 1, pages 78-86, DOI: 10.37708/ep.swu.v9i1.7.
• Savica Dimitrieska & Tanja Efremova, 2021, "Loyalty Programs: Do Companies Really Make Consumers Loyal?," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 9, issue 2, pages 23-32, DOI: 10.37708/ep.swu.v9i2.2.
• Savica Dimitrieska & Tanja Efremova, 2021, "The Effectiveness Of The Influencer Marketing," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 18, issue 1, pages 109-118, DOI: 10.37708/em.swu.v18i1.9.
• Dinka Zlateva, 2021, "Building Consumer Engagement Through Content Marketing," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 18, issue 1, pages 119-127, DOI: 10.37708/em.swu.v18i1.10.
• Elena Stavrova & Dinka Zlateva & Lubomira Pinelova, 2021, "The Digital Transformation In The Service Of Business," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 18, issue 1, pages 128-136, DOI: 10.37708/em.swu.v18i1.11.
• Milen Filipov, 2021, "Branding A City With Film Festivals," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 18, issue 1, pages 137-143, DOI: 10.37708/em.swu.v18i1.12.
• Rosa-Branca Esteves & Qihong Liu & Jie Shuai, 2021, "Behavior-Based Price Discrimination with Non-Uniform Distribution of Consumer Preferences," NIPE Working Papers, NIPE - Universidade do Minho, number 04/2021.
• Olena Vynogradova & Nadiia Pysar & Nina Drokina & Olga Lytvynova & Iryna Sovershenna, 2021, "Critical evaluation of the sustainabile development principles within the fashion business model components for early-stage company," Technology audit and production reserves, Socionet;Technology audit and production reserves, volume 3, issue 4(59), pages 12-17.
• Alvin J. Silk & Ernst R. Berndt, 2021, "Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era," Foundations and Trends(R) in Marketing, now publishers, volume 15, issue 1, pages 1-85, September, DOI: 10.1561/1700000074.
• Otilia-Elena Platon, 2021, "Sensory Marketing during COVID-19 - Creating a Multisensory Experience for Online Shopping," Global Economic Observer, "Nicolae Titulescu" University of Bucharest, Faculty of Economic Sciences;Institute for World Economy of the Romanian Academy, volume 9, issue 2, pages 127-132, December.
• Lyubomir Lyubenov, 2021, "A Study of the Yield of Honey in Farms from North-Eastern Bulgaria," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 640-653, December.
• Violeta Galabova, 2021, "The Electronic Market Place as a Key Business Model in Trade," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 265-278, April.
• Alexander Hristov, 2021, "Theoretical Foundations of the First Purchase in Marketing," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 5, pages 1-13–29, December.
• Strâmbu-Dima Andreea, 2021, "Small Agrifood Producers Reaching the Consumers: Challenges and Solutions from a Marketing Perspective," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 03, September.
• Adam Rudzewicz & Andrzej Kowalkowski, 2021, "Customer Manipulation In A Retail Outlet And The Customer'S Purchasing Decisions," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, volume 16, issue 2, pages 279-293, December, DOI: https://doi.org/10.31648/oej.8218.
• Daniel Kvíčala & Halina Starzyczná, 2021, "Loajalita zákazníků v e-commerce," Working Papers, Silesian University, School of Business Administration, number 0070, Jan.
• Andreia Schneider & Silvia Anghel-Vlad & Lucia Negruţ & Gheorghe Goje, 2021, "Tourists’ Motivations For Visiting Dark Tourism Sites. Case Of Romania," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 140-150, July.
• Corneliu Benţe, 2021, "Service Quality In Insurance Companies," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 171-176, July.
• Polixenia Aurora Roman (Pareşcura), 2021, "The Role Of Telemedicine And Digitalization In The Paradigm Shift Of Medical Services In Romania," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 378-387, July.
• Mihai Stoica, 2021, "Green Marketing Communication Strategies: An Integrative Literature Review," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 388-396, July.
• Naiana Å¢ARCÄ‚, 2021, "The Way In Which Bihor County'S Mountain Guesthouses Are Using Social Media To Attract Customers," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 30, issue 2, pages 404-409, December.
• Adela-Laura POPA & Dinu Vlad SASU & Teodora Mihaela TARCZA, 2021, "Investigating The Importance Of Customer Lifetime Value In Modern Marketing - A Literature Review," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 30, issue 2, pages 410-416, December.
• Miruna Diana MOZA, 2021, "Digital Promotion For Hotels Of Bä‚Ile Felix- Vã‚Rtop Resorts. Content Quality Analysis," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 30, issue 2, pages 95-104, December.
• Ghada M Ismail & Fariz Huseynov & Pankaj K Jain & Thomas H McInish, 2021, "Brand Equity, Earnings Management, and Financial Reporting Irregularities
  [Measuring brand equity across products and markets]," The Review of Corporate Finance Studies, Society for Financial Studies, volume 10, issue 2, pages 402-435.
• Nikolai Roussanov & Hongxun Ruan & Yanhao Wei & Stijn Van Nieuwerburgh, 2021, "Marketing Mutual Funds," The Review of Financial Studies, Society for Financial Studies, volume 34, issue 6, pages 3045-3094.
• Ermal Haxhiaj & Bia Çera, 2021, "BlockChain (BC), Technology Notary in Data Driven Marketing (DDM) Contracts," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 108-118, August.
• Gabriela-Liliana Cioban & Mihaela Coca (Sarafescu), 2021, "Equestrian Tourism," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 255-260, August.
• Stefan Catana & Sorin-George Toma, 2021, "Marketing Mix in Healthcare Services," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 485-489, August.
• Gabriel Dinu & Loredana Dinu & Jeanina Ciurea, 2021, "The Impact of the COVID-19 Pandemic on Electronic Commerce in Resita," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 506-514, August.
• Cristina Dragomir & Simona Luize Utureanu, 2021, "Artificial Intelligence Tools for Maritime Business Development in the Algorithmic Age," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 515-522, August.
• Alexandru Grigoras, 2021, "Social Media and Public Universities. Theoretical Aspects," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 530-534, August.
• Mariana Juganaru & Ruxandra Florentina Firica, 2021, "Modern Means of Promoting Flower Sales in ConstanÈ›a," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 552-558, August.
• Nicoleta Andreea Neacsu & Anca Madar, 2021, "Quality Strategies Applied on the Market of Integrated Security Systems," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 630-636, August.
• Raluca-Giorgiana Chivu (Popa), 2021, "The Role of Marketing in Luxury Tourism: A Case Study on the Structures of Tourist Reception in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 636-645, December.
• Raluca-Giorgiana Chivu (Popa) & Bianca-Cristiana Voicu & IonuÈ›-Claudiu Popa, 2021, "Marketing Through Social Networks - Analysis of the Presence in Social Media of Romanian Consumers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 646-652, December.
• Denisa Adriana Dragoi, 2021, "Facial Coding as a Neuromarketing Technique: An Overview," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 681-687, December.
• Denisa Adriana Dragoi, 2021, "Methods, Instruments and Scales Used for Country Image Measurement: A Literature Review," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 688-698, December.
• Liliana Gherghina, 2021, "Study on the Students’ Opinion on the Educational Offer of a Bachelor’s Degree Program in Business Administration," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 717-727, December.
• Liliana Gherghina, 2021, "The Opinion of Business Administration Graduates on the Skills Acquired During Undergraduate Studies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 728-736, December.
• Catalin Gradinaru & Sorin-George Toma & Stefan-Alexandru Catana, 2021, "Marketing Simulations in Education: A Brief Overview for the Markstrat Simulator," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 737-742, December.
• Mariana Juganaru & Razvan Andronache & Ruxandra Florentina Mihutiu (Firica), 2021, "Using Digital Marketing to Study Customer Behavior," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 773-778, December.
• Mariana Juganaru & Razvan Andronache & Ruxandra Florentina Mihutiu (Firica), 2021, "Using Digital Marketing for Product Development and Communication Strategies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 779-786, December.
• Anca Madar & Nicoleta Andreea Neacsu, 2021, "What Do Consumers Know About the Relationship Between Soft Drinks and Their Health?," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 787-796, December.
• Andreea-Daniela Moraru & Margareta Ilie, 2021, "Towards Sustainability in Banking Services Development. Customer Satisfaction with Banking Services – Influences and Perspectives," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 842-848, December.
• Claudiu-Catalin Munteanu & Adina Cristea, 2021, "A Methodological Approach for the Journey through Real-Time Marketing: From Customer Journey Analytics to Personalization Engines," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 849-855, December.
• Oana Petrisor-Mateut, 2021, "The Evolution of Real Estate Markets in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 856-864, December.
• Oana Petrisor-Mateut, 2021, "The Influence of the Exchange Rate on the Real Estate Market," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 865-869, December.
• Adrian Serban Comanescu, 2021, "Post-pandemic Challenges and Evolutions for the Romanian E-Commerce Market," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 886-892, December.
• Mihai Stoica, 2021, "Green Brand Positioning as a Strategy to Guide the Green Marketing Mix: A Perspective on the Organic Food Supply Chain," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 900-910, December.
• María Alesanco Llorente & Eva Reinares Lara & Cristina Olarte-Pascual & Jorge Pelegrín Borondo, 2021, "Mobile-assisted-showroomer: modelo cognitivo–afectivo–normativo–conativo de comportamiento en la tienda física de moda," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2101, Jan, revised Jan 2021.
• Alicia Izquierdo–Yusta & María Pilar Martínez–Ruiz & Héctor Hugo Pérez–Villarreal, 2021, "Studying the impact of food values, subjective norms and brand love on loyalty: findings obtained at fast food restaurants in Mexico," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2103, Mar, revised Mar 2021.
• Elisa Garrido–Castro & Francisco J. Torres–Ruiz & Eva M. Murgado–Armenteros, 2021, "El conocimiento del consumidor como variable clave del comportamiento. Propuesta de un modelo de gestión," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2106, Dec, revised Dec 2021.
• Jürgen Neumann, 2021, "When Biased Ratings Benefit the Consumer - An Economic Analysis of Online Ratings in Markets with Variety-Seeking Consumers," Working Papers Dissertations, Paderborn University, Faculty of Business Administration and Economics, number 77, May.
• Jürgen Neumann & Dominik Gutt & Dennis Kundisch, 2021, "Reviewing from a Distance: Uncovering the Negativity Bias of Psychological Distance in Online Word-of-Mouth," Working Papers Dissertations, Paderborn University, Faculty of Business Administration and Economics, number 78, May.
• Otto Bartok & Vratislav Kozák & Radka Bauerová, 2021, "Online grocery shopping: the customers´ perspective in the Czech Republic," Equilibrium. Quarterly Journal of Economics and Economic Policy, Institute of Economic Research, volume 16, issue 3, pages 679-695, September, DOI: 10.24136/eq.2021.025.
• Roman Skalicky & Tomas Meluzin & Marek Zinecker, 2021, "Brand valuation: an innovative approach based on the risk difference," Oeconomia Copernicana, Institute of Economic Research, volume 12, issue 1, pages 159-191, March, DOI: 10.24136/oc.2021.007.
• Elena POLEARUS & Mihai TIMUȘ, 2021, "Digital marketing and online consumer behavior in Romania during the COVID-19 pandemic: a case study," Acta Marisiensis. Series Oeconomica, "George Emil Palade" University of Medicine, Pharmacy, Sciences and Technology of Târgu-Mureș, România - Faculty of Economics and Law, volume 1, pages 29-40, December.
• He, Sherry & Hollenbeck, Brett & Proserpio, Davide, 2021, "The Market for Fake Reviews," MPRA Paper, University Library of Munich, Germany, number 105507, Jan.
• Ali, Mazhar & Amir, Dr.Huma & Shamsi, Dr.Aamir, 2021, "Consumer Herding Behavior in Online Buying: A Literature Review," MPRA Paper, University Library of Munich, Germany, number 107435, Mar.
• Ong, David, 2021, "Predicting choice-averse and choice-loving behaviors in a field experiment with actual shoppers," MPRA Paper, University Library of Munich, Germany, number 108384, Jun.
• Giroldo, Renato & Hollenbeck, Brett, 2021, "Concentration, Retail Markups, and Countervailing Power: Evidence from Retail Lotteries," MPRA Paper, University Library of Munich, Germany, number 109039, Jul.
• Tanveer, Muhammad & Kaur, Harsandaldeep & Paruthi, Mandakini & Thomas, George & Mahmood, Haider, 2021, "Mobile Phone Buying Decisions Among Young Adults: An Empirical Study of Influencing Factors," MPRA Paper, University Library of Munich, Germany, number 109251, Jun.
• Jawaid, Muhammad Hassan & Karim, Emadul, 2021, "Factors Affecting Consumer Buying Behavior in E-Commerce Business during Outbreak of Covid-19: A Case Study on Top E-Commerce Websites," MPRA Paper, University Library of Munich, Germany, number 110476, Nov.
• Abdelmaged, Mohamed Adel Mahmoud, 2021, "Implementation of Virtual Reality in Healthcare, Entertainment, Tourism, Education, and Retail Sectors," MPRA Paper, University Library of Munich, Germany, number 110491.
• Khan, Shahzaib Sattar & Karim, Emadul, 2021, "“Factors Influencing Consumer Purchase Intentions in buying Honda City in Karachi, Pakistan”," MPRA Paper, University Library of Munich, Germany, number 110807, Nov.
• Ray, Sourav & Snir, Avichai & Levy, Daniel, 2021, "Retail Pricing Format and Rigidity of Regular Prices," MPRA Paper, University Library of Munich, Germany, number 110818, Nov.
• Sann, Marisa & Siegfried, Patrick, 2021, "Die Gelegenheiten und Bedrohungen des Omnichannels im Hinblick auf die logistischen Herausforderungen der Möbelbranche
  [The opportunities and threats of the Omnichannel in terms of the logistical challenges of the Furniture Industry]," MPRA Paper, University Library of Munich, Germany, number 111395, May, revised 01 Feb 2021.
• Efrat, Alon, 2021, "The interrelationship amid characteristics of flexibility and bargaining style with the perceived value gained amongst negotiators in the Hi-Tech business sector," MPRA Paper, University Library of Munich, Germany, number 118537.
• Sánchez-Fernández, Raquel & Jiménez-Castillo, David, 2021, "How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value," MPRA Paper, University Library of Munich, Germany, number 123159.
• Anna Dewalska-Opitek & Magdalena Hofman-Kohlmeyer, 2021, "Players as Prosumers - How Customer Engagement in Game Modding May Benefit Computer Game Market," Central European Business Review, Prague University of Economics and Business, volume 2021, issue 1, pages 77-97, DOI: 10.18267/j.cebr.261.
• Marián Čvirik, 2021, "The Impact of Consumer Ethnocentrism and the Patriotism on Judgement for Selected Domestic Products: The Case of Slovakia," Central European Business Review, Prague University of Economics and Business, volume 2021, issue 3, pages 1-17, DOI: 10.18267/j.cebr.245.
• Adéla Langerová & Halina Starzyczná & Šárka Zapletalová, 2021, "Using the Analytical Part of CRM in Small and Medium-Sized Enterprises in the Czech Republic," Central European Business Review, Prague University of Economics and Business, volume 2021, issue 3, pages 67-89, DOI: 10.18267/j.cebr.262.
• Robert Clark & Yiran Gong, 2021, "Why Do Some New Products Fail? Evidence from the Entry and Exit of Vanilla Coke," Working Paper, Economics Department, Queen's University, number 1475, Aug.
• Stich, Lucas & Spann, Martin & Schmidt, Klaus M., 2021, "Paying for Open Access," Rationality and Competition Discussion Paper Series, CRC TRR 190 Rationality and Competition, number 271, Jan.
• TANASE, George Cosmin, 2021, "Global Retail Trends: Rethinking The Strategy Of Doing Business," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 11, issue 4, pages 27-31, January.
• PURCAREA, Ioan Matei, 2021, "The Disrupted Retail and the Innovative Technology: Connecting Data..," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 11, issue 4, pages 32-42, January.
• TANASE, George Cosmin, 2021, "The New Customer Path In The Connectivity And Digitalization Age," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 12, issue 1, pages 27-31, April.
• PURCAREA, Ioan Matei, 2021, "E-Commerce Retailers Competition, Digital Technology and the Fast-Approaching Future of a New Standard Consisting of Cryptocurrency s Commercial Us," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 12, issue 1, pages 32-50, April.
• TANASE, George Cosmin, 2021, "Augmented Marketing: Delivering Tech-Empowered Human Interaction," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 12, issue 2, pages 28-32, August.
• PURCAREA, Ioan Matei, 2021, "The Growth of E-Commerce, Disruptive Technologies and Marketers Conversational Strategy," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 12, issue 2, pages 33-43, August.
• TANASE, George Cosmin, 2021, "The Increasing Adoption of Electric Vehicles (EVs) in The Last-Mile Delivery Operations," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 12, issue 3, pages 33-37, November.
• PURCAREA, Ioan Matei, 2021, "The Effects of Industrie 4.0 on e-commerce," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 12, issue 3, pages 49-172, November.
• TANASE, George Cosmin, 2021, "Global Supply Crisis: Challenges & Ways to Overcom," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 12, issue 4, pages 32-37, December.
• PURCAREA, Ioan Matei, 2021, "E-commerce, Q-commerce, New Technologies and Omnichannel Consumers Personalized Experience," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 12, issue 4, pages 38-51, December.
• Victor Danciu, 2021, "Adapting and Modernizing the Post-Covid Marketing Policy Under the Impact of Consumption Challenges," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 24, issue 79, pages 2-21, March.
• Katarina Borisavljeviæ & Gordana Radosavljeviæ, 2021, "Application of logistics model in analysing relationship marketing in travel agencies," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, volume 39, issue 1, pages 87-112.
• Damir Dobriniæ & Iva Gregurec & Dunja Dobriniæ, 2021, "Examining the factors of influence on avoiding personalized ads on Facebook," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, volume 39, issue 2, pages 401-428.
• Abdul Rehman Tahir, 2021, "Mpact Of Green Marketing On Consumer Purchase Intention," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), volume 10, issue 2, pages 76-84, June.
• Aasir Ali & Nain Tara & Nosheen Nawaz & Nadim Rafi, 2021, "Exploring The Role Of Mobile Marketing As A Blessing Or Curse: A Case Study Of Pakistan," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), volume 10, issue 4, pages 56-63, December.
• Kotamraju Nirmal Ravi Kumar & Suresh Chandra Babu & Jagan Mohan Reddy Maligireddy, 2021, "Impact of Market Reforms on Technology Adoption and Profitability: The Case of Tomato Farmers in India," Asian Journal of Applied Economics/ Applied Economics Journal, Kasetsart University, Faculty of Economics, Center for Applied Economic Research, volume 28, issue 2, pages 1-20.
• Cagri Bulut & Sefer Aydogan, 2021, "Service Quality in Private Secondary Schools: Extension to EduQUAL with a case from Turkey," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 12, issue 1, pages 145-155.
• Nilsah Cavdar Aksoy & Ebru Tumer Kabadayı & Alev Kocak Alan & Coskun Ermehan, 2021, "A Current Approach to Understand Customers: A Literature Review on Customer Engagement (Müşteriyi Anlamada Güncel Bir Yaklaşım: Müşteri İlginliği Üzerine Bir Literatür Taraması)," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 12, issue 1, pages 197-217.
• Sirin Gizem Kose & Ece Ozer Cizer, 2021, "The Relationship between Experiential Marketing, Customer Satisfaction and Customer Loyalty: A Research in the Smartphone Industry (Deneyimsel Pazarlamanın Müşteri Memnuniyeti ve Müşteri Sadakati ile," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 12, issue 1, pages 219-232.
• Berrin Arzu Eren, 2021, "Tüzel Müşterilerin Ana Bankalarına Yönelik Sadakat ve Ağızdan Ağıza Pazarlama Davranışını Belirleyen Unsurlar: Ankara Örneklemi (Factors Determining Loyalty and Word-of-Mouth Marketing Behavior of Cor," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 12, issue 2, pages 419-442.
• Zafer Sayan, 2021, "Marka İmajının Satın Alma Niyetine Etkisinde Müşteri Tatmininin Aracı Rolü: Üniversite Öğrencileri Üzerine Bir Araştırma (The Mediating Role of Customer Satisfaction in the Effect of Brand Image on Pu," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 12, issue 2, pages 459-468.
• Merve Simsek & Eyup Akin, 2021, "An Examination of Football Fans on the Basis of Customer Loyalty and Consumer Behavior (Futbol Taraftarlığının Müşteri Sadakati ve Tüketici Davranışı Temelinde İncelenmesi)," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 12, issue 3, pages 669-684.
• Suleyman Can Yildirir, 2021, "The Effects of Social Marketing Activities on Purchasing Behaviour (Sosyal Pazarlama Faaliyetlerinin Satın Alma Davranışına Etkisi)," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 12, issue 3, pages 685-703.
• Mustafa Seckin Salvarli & Burak Kartal, 2021, "The Role of Brand Personality in the Relationship Between Social Media Marketing Activities and Purchase Intention: A Literature Research (Sosyal Medya Pazarlama Aktiviteleri ile Satın Alma Niyeti Ara," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 12, issue 3, pages 705-716.
• Gamze Akcay & Erkan Ozdemir, 2021, "Consumer Cynicism towards The Service Sector: A Study in terms of Demographic Characteristics (Hizmet Sektörüne Yönelik Tüketici Sinizmi: Demografik Özellikler Açısından Bir Araştırma)," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 12, issue 4, pages 855-870.
• Charis Vlados & Dimos Chatzinikolaou, 2021, "Nation branding, in what context? Spatial competitiveness and attractiveness," DUTH Research Papers in Economics, Democritus University of Thrace, Department of Economics, number 7-2021, Jul.
• Eloy Gil Cordero & Francisco Javier Rondan Cataluña & Manuel Rey Moreno, 2021, "Análisis regional de la marca distribuidor en compras online," INVESTIGACIONES REGIONALES - Journal of REGIONAL RESEARCH, Asociación Española de Ciencia Regional, issue 49, pages 157-169.
• David Giner Sánchez & Marco Antonio Celdrán Bernabeu, 2021, "El escenario Smart y sus derivadas en la estrategia de marketing online de los destinos turísticos. El caso de la Comunitat Valenciana," INVESTIGACIONES REGIONALES - Journal of REGIONAL RESEARCH, Asociación Española de Ciencia Regional, issue 51, pages 107-127.
• Olga Novoselova, 2021, "Industrial Tourism As A Means Of “Made In China” Reputation Improvement," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 9, issue 1, pages 61-72.
• George Marius MUNTEANU & Raluca Ionela CREȚOIU, 2021, "Peculiarities Of The Consumption Behaviour On The Real Estate Market In Romania In The Context Of The Covid-19 Pandemic," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 21, issue 2, pages 217-229.
• KAMILOV Hikmat, 2021, "The effect of brand trust, brand satisfaction and customer value on consumers' brand loyalty: in the context of Azerbaijan and foreign brands," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 21, issue 3, pages 71-87.
• Roman I. Ostapenko, 2021, "Strategies for attracting foreign authors to a new journal," Economic Consultant, Scientific and Educational Initiative LLC, volume 36, issue 4, pages 26-32.
• Evgeniya G. Radygina, 2021, "Marketing relations in online advertising," Economic Consultant, Scientific and Educational Initiative LLC, volume 36, issue 4, pages 33-41.