Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2021

• Tshepo Tlapana, 2021, "The Impact of Store Layout on Consumer Buying Behaviour: A Case of Convenience Stores from a Selected Township in Kwazulu Natal," International Review of Management and Marketing, Econjournals, volume 11, issue 5, pages 1-6.
• Ronal Aprianto & Muhartini Salim & Sardiyo Sardiyo, 2021, "Religious Belief on Online Buying Intention of Muslim Clothing in Indonesia," International Review of Management and Marketing, Econjournals, volume 11, issue 5, pages 7-11.
• Peter Ansu-Mensah & Monica Ansu-Mensah & Desmond Kuupiel, 2021, "What Evidence Exists on Individuals’ Sustainable Consumption Practices in Africa? A Scoping Review Protocol," International Review of Management and Marketing, Econjournals, volume 11, issue 5, pages 12-17.
• Michael Humbani, 2021, "Understanding Perceived Risks in Proximity Mobile Payment Adoption in South Africa and the Mediating Effect of Perceived Value," International Review of Management and Marketing, Econjournals, volume 11, issue 6, pages 10-20.
• Onur TÜRKER, 2021, "Alýcý Davranýþý Okulunun Düþüncelerine Yönelik Güncel Yaklaþýmlar: Bir Literatür Analizi," Isletme ve Iktisat Calismalari Dergisi, Econjournals, volume 9, issue 1, pages 12-27.
• Aybike Tuba ÖZDEN, 2021, "Covid-19 Pandemisi Döneminde Hastanelerde Hizmet Kalitesi Üzerine Bir Araþtýrma," Isletme ve Iktisat Calismalari Dergisi, Econjournals, volume 9, issue 2, pages 42-66.
• Canan YILMAZ UZ, 2022, "Alisveris Motivasyonunun Havaalanlarindaki Anlik Satin Alma Davranisi Uzerine Etkisi," Isletme ve Iktisat Calismalari Dergisi, Econjournals, volume 10, issue 1, pages 18-34.
• Takahashi, Ryo, 2021, "How to stimulate environmentally friendly consumption: Evidence from a nationwide social experiment in Japan to promote eco-friendly coffee," Ecological Economics, Elsevier, volume 186, issue C, DOI: 10.1016/j.ecolecon.2021.107082.
• Keane, Michael & Neal, Timothy, 2021, "Consumer panic in the COVID-19 pandemic," Journal of Econometrics, Elsevier, volume 220, issue 1, pages 86-105, DOI: 10.1016/j.jeconom.2020.07.045.
• Keane, Michael & Ketcham, Jonathan & Kuminoff, Nicolai & Neal, Timothy, 2021, "Evaluating consumers’ choices of Medicare Part D plans: A study in behavioral welfare economics," Journal of Econometrics, Elsevier, volume 222, issue 1, pages 107-140, DOI: 10.1016/j.jeconom.2020.07.029.
• Huang, Yuxuan & Yang, Shenggang & Zhu, Qi, 2021, "Brand equity and the Covid-19 stock market crash: Evidence from U.S. listed firms," Finance Research Letters, Elsevier, volume 43, issue C, DOI: 10.1016/j.frl.2021.101941.
• Tsakas, Elias & Tsakas, Nikolas, 2021, "Noisy persuasion," Games and Economic Behavior, Elsevier, volume 130, issue C, pages 44-61, DOI: 10.1016/j.geb.2021.08.001.
• Ong, David, 2021, "Predicting choice-averse and choice-loving behaviors in a field experiment with actual shoppers," Journal of Economic Behavior & Organization, Elsevier, volume 188, issue C, pages 46-71, DOI: 10.1016/j.jebo.2021.05.002.
• Gerlach, Johannes M. & Lutz, Julia K.T., 2021, "Digital financial advice solutions – Evidence on factors affecting the future usage intention and the moderating effect of experience," Journal of Economics and Business, Elsevier, volume 117, issue C, DOI: 10.1016/j.jeconbus.2021.106009.
• Chung, Kim-Sau & Liu, Erica Meixiazi & Lo, Melody, 2021, "Selling to consumers who cannot detect small differences," Journal of Economic Theory, Elsevier, volume 192, issue C, DOI: 10.1016/j.jet.2021.105186.
• Daunfeldt, Sven-Olov & Moradi, Jasmine & Rudholm, Niklas & Öberg, Christina, 2021, "Effects of employees’ opportunities to influence in-store music on sales: Evidence from a field experiment," Journal of Retailing and Consumer Services, Elsevier, volume 59, issue C, DOI: 10.1016/j.jretconser.2020.102417.
• Campo, Katia & Lamey, Lien & Breugelmans, Els & Melis, Kristina, 2021, "Going Online for Groceries: Drivers of Category-Level Share of Wallet Expansion," Journal of Retailing, Elsevier, volume 97, issue 2, pages 154-172, DOI: 10.1016/j.jretai.2020.05.003.
• Wu, Xiaoyue & Jin, Liyin & Xu, Qian, 2021, "Expertise Makes Perfect: How the Variance of a Reviewer's Historical Ratings Influences the Persuasiveness of Online Reviews," Journal of Retailing, Elsevier, volume 97, issue 2, pages 238-250, DOI: 10.1016/j.jretai.2020.05.006.
• Carter, Kealy & Jayachandran, Satish & Murdock, Mitchel R., 2021, "Building A Sustainable Shelf: The Role of Firm Sustainability Reputation," Journal of Retailing, Elsevier, volume 97, issue 4, pages 507-522, DOI: 10.1016/j.jretai.2021.03.003.
• Xie, Guangming & Lü, Kevin & Gupta, Suraksha & Jiang, Yushi & Shi, Li, 2021, "How Dispersive Opinions Affect Consumer Decisions: Endowment Effect Guides Attributional Inferences," Journal of Retailing, Elsevier, volume 97, issue 4, pages 621-638, DOI: 10.1016/j.jretai.2021.03.006.
• El Kihal, Siham & Nurullayev, Namig & Schulze, Christian & Skiera, Bernd, 2021, "A Comparison of Return Rate Calculation Methods: Evidence from 16 Retailers," Journal of Retailing, Elsevier, volume 97, issue 4, pages 676-696, DOI: 10.1016/j.jretai.2021.04.001.
• Hirche, Martin & Farris, Paul W. & Greenacre, Luke & Quan, Yiran & Wei, Susan, 2021, "Predicting Under- and Overperforming SKUs within the Distribution–Market Share Relationship," Journal of Retailing, Elsevier, volume 97, issue 4, pages 697-714, DOI: 10.1016/j.jretai.2021.04.002.
• von Mutius, Bernhard & Huchzermeier, Arnd, 2021, "Customized Targeting Strategies for Category Coupons to Maximize CLV and Minimize Cost," Journal of Retailing, Elsevier, volume 97, issue 4, pages 764-779, DOI: 10.1016/j.jretai.2021.01.004.
• Munoz, Claudia & Laniado, Henry, 2021, "Airline choice model for international round-trip flights: The role of travelers’ satisfaction and personality traits," Research in Transportation Economics, Elsevier, volume 90, issue C, DOI: 10.1016/j.retrec.2021.101121.
• Sulser, Pascal A., 2021, "Pay-per-minute pricing: A field experiment comparing traditional and participative pricing mechanisms," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, volume 92, issue C, DOI: 10.1016/j.socec.2021.101684.
• Bonan, Jacopo & Battiston, Pietro & Bleck, Jaimie & LeMay-Boucher, Philippe & Pareglio, Stefano & Sarr, Bassirou & Tavoni, Massimo, 2021, "Social interaction and technology adoption: Experimental evidence from improved cookstoves in Mali," World Development, Elsevier, volume 144, issue C, DOI: 10.1016/j.worlddev.2021.105467.
• Pavlovskaia, Elena Fauquet-Alekhine- & Alekhine, Philippe Fauquet-, 2021, "Consumer vs producer misperception: the case of French wine," LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library, number 124272, Jul.
• Sánchez Torres, Javier A. & Varón Sandoval, Alexander & Arroyo Cañada, Francisco Javier & Rojas Berrio, Sandra, 2021, "Exploring the factors affecting the use of C2C in Colombia," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Lorente Páramo, Ángel José & Hernández García, Ángel & Chaparro Peláez, Julián, 2021, "Modelling e-mail marketing effectiveness – An approach based on the theory of hierarchy-of-effects," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Sarmiento Guede, José Ramón & De Esteban Curiel, Javier & Antonovica, Arta, 2021, "Increase the influence of the travel video bloggers by using Youtube to sell trips indirectly through relationship marketing and service quality online," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Derya Timucin Hayat & Blend Ibrahim, 2021, "Effects of Perceived Stakeholder Conflict Factors on Guests’ Outcomes: Evidence from Kyrenian Hotels in North Cyprus," Contemporary Studies in Economic and Financial Analysis, Emerald Group Publishing Limited, "Contemporary Issues in Social Science", DOI: 10.1108/S1569-375920210000106002.
• Sima Nart & Abdülkadir Öztürk, 2021, "Circular Economy from the Point of Consumption Relations: Consumer’s Role in Maintaining Circular Process," Contemporary Studies in Economic and Financial Analysis, Emerald Group Publishing Limited, "Contemporary Issues in Social Science", DOI: 10.1108/S1569-375920210000106005.
• Bilge Villi, 2021, "The Influence of Covid-19 on Consumers’ Perceptions of Uncertainty and Risk," Contemporary Studies in Economic and Financial Analysis, Emerald Group Publishing Limited, "Contemporary Issues in Social Science", DOI: 10.1108/S1569-375920210000106009.
• Alicia Blanco-González & Cristina Del-Castillo-Feito & Giorgia Miotto, 2021, "The influence of business ethics and community outreach on faculty engagement: the mediating effect of legitimacy in higher education," European Journal of Management and Business Economics, Emerald Group Publishing Limited, volume 30, issue 3, pages 281-298, April, DOI: 10.1108/EJMBE-07-2020-0182.
• Muhammad Rizal & Endang Ruswanti & Moehammad Unggul Januarko, 2021, "The Impacts of Electronic Word of Mouth on the Intention of Patients to Join “In Vitro Fertilization” Program," International Symposia in Economic Theory and Econometrics, Emerald Group Publishing Limited, "Environmental, Social, and Governance Perspectives on Economic Development in Asia", DOI: 10.1108/S1571-03862021000029B033.
• Dani Dagustani & Gatot Iwan Kurniawan & Heppy Agustiana Vidyastuti & Rediawan Miharja, 2021, "Model of Increasing Tourists Revisit Intention: Utilizing the Environment as an Ecotourism Area," International Symposia in Economic Theory and Econometrics, Emerald Group Publishing Limited, "Environmental, Social, and Governance Perspectives on Economic Development in Asia", DOI: 10.1108/S1571-03862021000029B034.
• Květa Olšanová & Andrea Escobar Ríos & Gina Cook & Petr Král & Marija Zlatić, 2021, "Impact of the awareness of brand-related CSR activities on purchase intention for luxury brands," Social Responsibility Journal, Emerald Group Publishing Limited, volume 18, issue 3, pages 597-618, May, DOI: 10.1108/SRJ-10-2020-0398.
• Nexhit Shala & Myrvete Badivuku-Pantina, 2021, "The Impact of the Vocational Secondary Education in Kosovo’s Economic Development in 2002-2017," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 1, pages 118-135.
• Atallah Alhosban & Issa Altarawneh, 2021, "The Role of Management and Teamwork in Helping the Internal Auditor to Cope with IT Environment," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 1, pages 159-167.
• Huynh Thi Thu Suong & Tieu Van Trang, 2021, "Adoption of Supply Chain Model to Improve Terminal Device Distribution at Mobifone: Evidence from Vietnam," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 1, pages 3-18.
• Ernani Hadiyati & Ferdian Hendrasto, 2021, "Entrepreneurial Marketing Strategy of Micro, Small and Medium Enterprises in Pandemic Covid-19 Era," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 178-191.
• Rehmat Karim & Normah Abdul Latip & Azizan Marzuki & Sajjad Haider & Memoona Nelofar & Faqeer Muhammad, 2021, "The Impact of 4Ps Marketing Mix in Tourism Development in the Mountain Areas: A Case Study," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 231-245.
• Nindyta Aisyah Dwityas & Rizki Briandana & Rohana Mijan & Richard & Diah Wardhani, 2021, "eWOM and Decision Making on the Use of e-Wallet Application By Indonesian Customers," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 4, pages 181-193.
• Karolina Bielawska & Magdalena Grebosz-Krawczyk, 2021, "Consumers’ Choice Behaviour Toward Green Clothing," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2 - Part , pages 238-256.
• Barbara Wasikowska, 2021, "Consumer Neuroscience – The Application of Selected Neurobiological Methods in Consumer Research," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2 - Part , pages 1153-1162.
• Marzanna Katarzyna & Witek-Hajduk & Anna Grudecka, 2021, "Multi-Sided Digital Platforms’ Application in SMEs’ Fashion Brands Internet-Enabled International Marketing," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3 - Part , pages 739-748.
• Grebowiec Mariusz, 2021, "Consumer Determinants of Purchasing Decisions on the Dairy Products Market," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3 - Part , pages 981-992.
• Ewa Koreleska, 2021, "Management of Innovations in Organic Food Distribution and their Impact in Times of Covid-19 Pandemic and Electronic Economy in Poland," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4 - Part , pages 506-516.
• Joanna Holub-Iwan & Teresa Kupczyk & Grzegorz Debita & Piotr Rupa, 2021, "Leadership and Effectiveness of Incubation of Start-Ups: Research Scheme for Next Generation Stage Gate," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4 - Part , pages 797-818.
• Grazyna Rosa, 2021, "Customer Preferences with Regard to Correspondence from an Energy Company," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4 - Part , pages 43-55.
• Witek-Hajduk & Marzanna Katarzyna & Grudecka & Anna, 2021, "“Made-In” Label, Socio-Demographic Characteristics and Income as Moderators of the Brand Types in Terms of the Country-of-Brand-Origin Impact on Consumers` Purchase Intentions," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4 - Part , pages 634-646.
• Szwacka-Mokrzycka Joanna, 2021, "Changes in Food Consumption of Polish Households in the 21st Century," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4 - Part , pages 686-698.
• Wioletta Wereda & Grzegorz Pokorski, 2021, "The Crucial Element of Building Safe Relations between the Enterprise and its Stakeholders: Communication through Traditional Methods and Social Media," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 1, pages 511-527.
• Justyna Malysiak & Piotr Wojnarowicz, 2021, "Gord and Knights Tournament in Byczyna as an Example of History Management in Public Space – Interactive Historical Marketing and its Educational and Promotional Values," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 1, pages 609-622.
• Magdalena Rzemieniak & Joanna Wyrwisz & Katarzyn Toborek, 2021, "The Relationship between Consumers‘ Characteristics and the Expectations towards a Brand‘s Value," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 1, pages 264-277.
• Olha Fedirko & Tetiana Zatonatska & Tomasz Wolowiec & Stanislaw Skowron, 2021, "Data Science and Marketing in E-Commerce Amid COVID-19 Pandemic," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 1, pages 3-16.
• Joanna Wyrwisz & Jacek Dziwulski, 2021, "Sustainability as a Brand Power Factor in the Women's and Men's Assessment," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 1, pages 357-367.
• Karolina Werner-Lewandowsk & Piotr Lubinski & Jolanta Sloniec, 2021, "The Effect of Covid-19 on Consumer Behavior in Poland - Preliminary Research Results," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 1, pages 405-416.
• Barbara Szymoniuk & Stanisław Skowron, 2021, "Explosions in Demand: An Analysis of Polish Customers` Insights," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 1, pages 475-491.
• Agnieszka Walczak-Skałecka & Elena Mieszajkina, 2021, "The Influence of Start-up Capital on Building a Personal Brand," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 1, pages 706-715.
• Agnieszka Bojanowska & Barbara Buraczynska & Anna Zelazna, 2021, "Customers’ Perception and Company-Customer Relationship," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 1, pages 87-98.
• Karolina Ertmanska, 2021, "Sustainable Consumption Among Youth Consumers," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 2, pages 203-219.
• Adam Rudzewicz & Anna Strychalska-Rudzewicz, 2021, "The Influence of Brand Trust on Consumer Loyalty," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 2, pages 454-470.
• Andrzej Dudek & Daria Jaremen & Izabela Michalska-Dudek & Marek Walesiak, 2021, "Analysis of Changes in Shopping Behaviour of Package Holidays Purchasers Caused by the COVID-19 Pandemic," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 2, pages 691-707.
• Zdzislawa Dacko-Pikiewicz & Jacek Wodz & Karolina Walancik-Ryba & Wojciech Pikiewicz, 2021, "Remote Education during the COVID-19 Pandemic," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 2, pages 112-126.
• Lukasz Wroblewski & Marek Walancik, 2021, "The Relationship Between the Inhabitants of the City Divided by the Border with Polish and Czech Cultural Institutions in the Context of Cultural Education," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 2, pages 127-142.
• Grzegorz Ciechanowski, 2021, "Building the Public Image of a Leader: The Case of Politicians Visiting Polish Military Contingents," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 2, pages 162-172.
• Marek Walancik & Janusz Morbitzer, 2021, "Symbols of Multiculturalism in the Public Space of a Border Town," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 2, pages 960-970.
• Hazan Güler, 2017, "Political Opposition in Turkey: An Analysis of the Oppositionist Styles of Necip Fazil Kisakurek and Nazim Hikmet Ran," European Journal of Multidisciplinary Studies Articles, Revistia Research and Publishing, volume 2, ejms_v2_i, DOI: 10.26417/ejms.v6i1.p269-278.
• Enrico Parisio & Fabio Mongelli, 2021, "Place identity design nel quartiere San Lorenzo a Roma," ECONOMIA E SOCIET? REGIONALE, FrancoAngeli Editore, volume 0, issue 3, pages 103-117.
• Alexey A. Artemiev, 2021, "The Flow of Dividends to the Seller: Customs Valuation Methodology," Finansovyj žhurnal — Financial Journal, Financial Research Institute, Moscow 125375, Russia, issue 3, pages 104-115, June, DOI: 10.31107/2075-1990-2021-3-104-115.
• Muhammad Tanveer & Harsandaldeep Kaur & George Thomas & Haider Mahmood & Mandakini Paruthi & Zhang Yu, 2021, "Mobile Phone Buying Decisions among Young Adults: An Empirical Study of Influencing Factors," Sustainability, MDPI, volume 13, issue 19, pages 1-18, September.
• KL Sharp, 2021, "Students' Attitudes towards the Use of a Virtual Learning Environment with the Presence of Advertisements: Pilot Study," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number gjbssr594, Jun, DOI: https://doi.org/10.35609/gjbssr.202.
• Kirsty-Lee Sharp, 2021, "A Pilot Study of Brand Loyalty in Generation Y of Technical and Vocational Education Training Colleges," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number gjbssr603, Dec, DOI: https://doi.org/10.35609/gjbssr.202.
• Mustika Sufiati Purwanegara, 2021, "Stakeholders' Participatory Framework in Rice Agribusiness," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jber200, Mar, DOI: https://doi.org/10.35609/jber.2021..
• DIF Aicha, 2021, "Co-Creation Strategy, New Challenges in Entrepreneurship Education," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jber205, Sep, DOI: https://doi.org/10.35609/jber.2021..
• Runato A. Basa�es, 2021, "Work Engagement of Public Elementary School Teachers and Organizational Support," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr263, Mar, DOI: https://doi.org/10.35609/jmmr.2021..
• Premruedee Jitkuekul, 2021, "Factors affecting Brand Loyalty on Green Product Consumption," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr264, Mar, DOI: https://doi.org/10.35609/jmmr.2021..
• Richard Fedorko, 2021, "ROPO and Reverse ROPO Effect in Gender-Generation Characteristics," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr265, Mar, DOI: https://doi.org/10.35609/jmmr.2021..
• Ing. Ludov�t Nasti�in, 2021, "Brand Engagement in the Light of Post Content Type on the Facebook Platform in the Selected Industry," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr266, Mar, DOI: https://doi.org/10.35609/jmmr.2021..
• Shelley B Beck, 2021, "Assessing SME Perceptions of Using Green Social Media Marketing," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr269, Mar, DOI: https://doi.org/10.35609/jmmr.2021..
• Fairuz Chowdhury, 2021, "The Impact of Culture on Impulse Buying Behavior in Bangladesh," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr270, Mar, DOI: https://doi.org/10.35609/jmmr.2021..
• Wenny Pebrianti, 2021, "Online Relationship Marketing and Customer Loyalty Based on Signalling Theory," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr271, Mar, DOI: https://doi.org/10.35609/jmmr.2021..
• Kurniawati, 2021, "The Determinant of Positive eWOM Intention: Perspective Social Media Users," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr277, Sep, DOI: https://doi.org/10.35609/jmmr.2021..
• ADAMOU HADJI Mohamadou, 2021, "Cameroonian Consumers' Attitude towards Tv Advertising Form and Content," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr279, Sep, DOI: https://doi.org/10.35609/jmmr.2021..
• Sook Fern Yeo, 2021, "COVID-19: Online Fashion Purchase Intention among Millennials," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr280, Sep, DOI: https://doi.org/10.35609/jmmr.2021..
• Costa Synodinos, 2021, "Generation Y students' purchase behaviour toward organic foods in South Africa," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr282, Dec, DOI: https://doi.org/10.35609/jmmr.2021..
• Richard Fedorko, 2021, "Gender Differences in the Perception of Selected Aspectsof Social Media as Part of Ecommerce Activities during a Pandemic," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr286, Dec, DOI: https://doi.org/10.35609/jmmr.2021..
• Christine Thomas-Agnan & Thibault Laurent & Anne Ruiz-Gazen & Thi-Huong-An Nguyen & Raja Chakir & Anna Lungarska, 2021, "Spatial Simultaneous Autoregressive Models for Compositional Data: Application to Land Use
  [Modèles autorégressifs spatiaux simultanés pour les données compositionnelles : Application à l'utilisation des sols]," Post-Print, HAL, number hal-03247387.
• Youssef El Archi & Brahim Benbba, 2021, "Adoption et utilisation des outils digitaux dans les organisations touristiques : Cas de la destination Agadir," Post-Print, HAL, number hal-03458377, Nov, DOI: 10.5281/zenodo.5730566.
• Marc Bourreau & Yutec Sun & Frank Verboven, 2021, "Market Entry, Fighting Brands and Tacit Collusion: Evidence from the French Mobile Telecommunications Market," Post-Print, HAL, number halshs-03352449, Nov.
• Julia Schmitt & Klaus Miller & Bernd Skiera, 2021, "The Impact of Privacy Laws on Online User Behavior," Working Papers, HAL, number hal-03857505, Oct, DOI: 10.2139/ssrn.3774110.
• Đurđana Ozretić Došen & Ana Buljat, 2021, "Marketing Usluga Dominikanskih Muzeja U Republici Hrvatskoj," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 72, issue 2, pages 224-248, DOI: 10.32910/ep.72.2.4.
• Ivana Pavlić & Katija Vojvodić & Barbara Puh, 2021, "Exploring Loyalty Of Generation X In A Retail Store Context," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 72, issue 3, pages 431-448, DOI: 10.32910/ep.72.3.5.
• Dubravka SinÄ ić Ćorić & Lucija Babić, 2021, "Istraå½Ivanje Prakse Hrvatskih Poduze A U Razvoju I Upravljanju Markom Poslovne Usluge," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 72, issue 4, pages 571-596, DOI: 10.32910/ep.72.4.4.
• Tanja Komarac & Stjepan Bešlić, 2021, "Uvid U Percepciju Muzeja I Mogućnosti Poboljšanja Usluge Muzeja: Perspektiva Studenata," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 72, issue 3, pages 358-376, DOI: 10.32910/ep.72.3.2.
• Johansson, Anders C. & Zhu, Zhen, 2021, "Reputational Assets and Social Media Marketing Activeness: Empirical Insights from China," Stockholm School of Economics Asia Working Paper Series, Stockholm School of Economics, Stockholm China Economic Research Institute, number 2021-53, Oct.
• Denis Klimanov & Olga Tretyak & Uri Goren & Timothy White, 2021, "Transformation of Value in Innovative Business Models: The Case of Pharmaceutical Market," Foresight and STI Governance, National Research University Higher School of Economics, volume 15, issue 3, pages 52-65.
• PURCAREA, Ioan Matei, 2021, "Marketing 5.0, Society 5.0, Leading-Edge Technologies, New CX, and New Engagement Capacity within the Digital Transformation," Holistic Marketing Management Journal, Holistic Marketing Management, volume 11, issue 1, pages 35-53, April.
• PURCAREA, Ioan Matei, 2021, "E-Commerce Contribution In Sustainable Development: Towards A New Era Of Safe And More Sustainable Products," Holistic Marketing Management Journal, Holistic Marketing Management, volume 11, issue 1, pages 61-100, April.
• PURCAREA, Ioan Matei, 2021, "Digital Marketing and Ecommerce in the Digital Neo-Economy, Discovering by Learning in the New Era of Innovation, and Re-engaging the Marketing Team," Holistic Marketing Management Journal, Holistic Marketing Management, volume 11, issue 2, pages 16-31, August.
• PURCAREA, Ioan Matei, 2021, "The Impact of Robotics on E-commerce, and the Challenge of Delivering Great CX," Holistic Marketing Management Journal, Holistic Marketing Management, volume 11, issue 3, pages 14-39, October.
• PURCAREA, Ioan Matei, 2021, "Digital Maturity improved by Digital Marketing in Harmony with e-commerce," Holistic Marketing Management Journal, Holistic Marketing Management, volume 11, issue 4, pages 13-24, December.
• PURCAREA, Ioan Matei, 2021, "Considerations regarding the effects of Industrie 4.0 on e-commerce," Holistic Marketing Management Journal, Holistic Marketing Management, volume 11, issue 4, pages 34-112, December.
• Christos AMOIRADIS & Mariya STANKOVA & Efstathios VELISSARIOU & Christos Ap. LADIAS, 2021, "Sustainability Analysis Of Greece'S Promotion As A Tourism Destination," Regional Science Inquiry, Hellenic Association of Regional Scientists, volume 0, issue 2, pages 227-238, June.
• Karen A. Blotnicky & Amy Thurlow, 2021, "The Influence Of Public Relations And Communication Functions On Perceptions Of Organizational Success, Innovation And Reputation," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 14, issue 1, pages 1-17.
• Alicia De la Pena De Leon & Juan Bernardo Amezcua Nunez & Juana Maria Saucedo Soto & Victoria Sofia Garcia Estrada, 2021, "Alexa: I Need Some Privacy Alexa: Necesito Privacidad," Revista Global de Negocios, The Institute for Business and Finance Research, volume 9, issue 1, pages 83-93.
• Emperatriz Londono Aldana & Maria Eugenia Navas Ríos & Wilson E. Perez Rios, 2021, "Senior Citizen In Cartagena De Indias: Needs, Interests And Preferences For Clothing El Adulto Mayor En Cartagena De Indias: Necesidades, Gustos Y Preferencias Por Las Prendas De Vestir," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 14, issue 1, pages 13-27.
• Muhammad Amiruddin Al- Farisi & Latifah Putranti & Nuraini Desty Nurmasari, 2021, "Examination Of Muslim Consumers’ Intentions To Eat At Fine Dining Restaurants," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, volume 7, issue 1, pages 155-180, February, DOI: https://doi.org/10.21098/jimf.v7i1..
• Mohamad Isa Abd Jalil & Suddin Lada & Mohd Ashari Bakri & Zakiah Hassan, 2021, "Halal Cosmetics Repurchase Intention: The Role Of Marketing In Social Media," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, volume 7, issue 4, pages 629-650, November, DOI: https://doi.org/10.21098/jimf.v7i4..
• Kumari Anshu & Loveleen Gaur & Gurmeet Singh & Gurmeet Rabinder Singh, 2021, "Co-creation: Interface for Online Affective Experience and Repurchase Intention," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 20, issue 2, pages 161-185, September.
• A. Arun Kumar & Ebad Ur Rahman & T. Sowmyya, 2021, "Inclination o f Indian Youth Towards Video Streaming Platforms," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 20, issue 3, pages 233-247, December.
• Neha Rani & Dr. Anuj Goel, 2021, "Impact of Diversity Management Practices on Performance of Teachers in Higher Education Sector," Journal of Commerce and Trade, Society for Advanced Management Studies, volume 16, issue 1, pages 36-41, April.
• MIHĂIȚĂ Niculae & COMAN Iuliana, 2021, "Investigating the Decision Process of Artwork Acquisition Before and During the COVID Pandemic," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 02, June.
• Petra Jílková & Petra Králová, 2021, "Digital Consumer Behaviour and eCommerce Trends during the COVID-19 Crisis," International Advances in Economic Research, Springer;International Atlantic Economic Society, volume 27, issue 1, pages 83-85, February, DOI: 10.1007/s11294-021-09817-4.
• Raoul Kübler & Rouven Seifert & Michael Kandziora, 2021, "Content valuation strategies for digital subscription platforms," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, volume 45, issue 2, pages 295-326, June, DOI: 10.1007/s10824-020-09391-3.
• Nicoletta Buratti & Giorgia Profumo & Luca Persico, 2021, "The impact of market orientation on university spin-off business performance," Journal of International Entrepreneurship, Springer, volume 19, issue 1, pages 104-129, March, DOI: 10.1007/s10843-020-00282-4.
• Dan Yavorsky & Elisabeth Honka & Keith Chen, 2021, "Consumer search in the U.S. auto industry: The role of dealership visits," Quantitative Marketing and Economics (QME), Springer, volume 19, issue 1, pages 1-52, March, DOI: 10.1007/s11129-020-09229-4.
• Pradeep K. Chintagunta & Junhong Chu, 2021, "Geography as branding: Descriptive evidence from Taobao," Quantitative Marketing and Economics (QME), Springer, volume 19, issue 1, pages 53-92, March, DOI: 10.1007/s11129-020-09232-9.
• Hui Li, 2021, "Are e-books a different channel? Multichannel management of digital products," Quantitative Marketing and Economics (QME), Springer, volume 19, issue 2, pages 179-225, June, DOI: 10.1007/s11129-021-09235-0.
• Caio Waisman, 2021, "Selling mechanisms for perishable goods: An empirical analysis of an online resale market for event tickets," Quantitative Marketing and Economics (QME), Springer, volume 19, issue 2, pages 127-178, June, DOI: 10.1007/s11129-021-09236-z.
• Wayne Taylor & Brett Hollenbeck, 2021, "Leveraging loyalty programs using competitor based targeting," Quantitative Marketing and Economics (QME), Springer, volume 19, issue 3, pages 417-455, December, DOI: 10.1007/s11129-021-09237-y.
• Günter J. Hitsch & Ali Hortaçsu & Xiliang Lin, 2021, "Prices and promotions in U.S. retail markets," Quantitative Marketing and Economics (QME), Springer, volume 19, issue 3, pages 289-368, December, DOI: 10.1007/s11129-021-09238-x.
• Peter Landry, 2021, "Keywords, limited consideration, and organic product listings," Quantitative Marketing and Economics (QME), Springer, volume 19, issue 3, pages 505-566, December, DOI: 10.1007/s11129-021-09240-3.
• Robert Donnelly & Francisco J.R. Ruiz & David Blei & Susan Athey, 2021, "Counterfactual inference for consumer choice across many product categories," Quantitative Marketing and Economics (QME), Springer, volume 19, issue 3, pages 369-407, December, DOI: 10.1007/s11129-021-09241-2.
• Robert Donnelly & Francisco J. R. Ruiz & David Blei & Susan Athey, 2021, "Correction to: Counterfactual inference for consumer choice across many product categories," Quantitative Marketing and Economics (QME), Springer, volume 19, issue 3, pages 409-409, December, DOI: 10.1007/s11129-021-09245-y.
• Hámori, Balázs, 2021, "A figyelem ökonómiája. A vevők meghódításának új módszerei és csatornái
  [Economy of attention - new methods and channels for receiving customers]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), volume 0, issue 1, pages 96-124, DOI: 10.18414/KSZ.2021.1.96.
• Cesar Norabuena Mendoza & Antonio Huamán Osorio & Edwin Ramirez Asis, 2021, "Modelo de Ecuaciones Estructurales (Con estimación PLS) basado en calidad de servicio y lealtad del Cliente de las Cajas Rurales Peruanas," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 18, pages 3-14, July-Dece, DOI: 10.24215/23143738e081.
• Yiquan Gu & Leonardo Madio & Carlo Reggiani, 2021, "Data Brokers Co-Opetition," Working Papers, University of Liverpool, Department of Economics, number 202101, Jan.
• Yiquan Gu & Leonardo Madio & Carlo Reggiani, 2021, "Exclusive Data, Price Manipulation and Market Leadership," Working Papers, University of Liverpool, Department of Economics, number 202102, Jan.
• Doina Gurita, 2021, "Brand Identity. The Echo of Mental Associations," Anuarul Universitatii „Petre Andrei” din Iasi / Year-Book „Petre Andrei” University from Iasi, Fascicula: Drept, Stiinte Economice, Stiinte Politice / Fascicle: Law, Economic Sciences, Political Scien, Editura Lumen, Department of Economics, volume 28, issue , pages 174-188, December, DOI: https://doi.org/10.18662/upalaw/74.
• Doina Gurita, 2021, "Studies Regarding Placebo and Nocebo Effect in Marketing," Anuarul Universitatii „Petre Andrei” din Iasi / Year-Book „Petre Andrei” University from Iasi, Fascicula: Drept, Stiinte Economice, Stiinte Politice / Fascicle: Law, Economic Sciences, Political Scien, Editura Lumen, Department of Economics, volume 28, issue , pages 189-196, December, DOI: https://doi.org/10.18662/upalaw/75.
• Svenja Mohr & Janis Cloos, 2021, "Acceptance of Data Sharing in Smartphone Apps from Key Industries of the Digital Transformation: A Representative Population Survey for Germany," MAGKS Papers on Economics, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung), number 202102.
• saeedi, fatemeh & danaei, abolfazl & zargar, seyyed mohammad, 2021, "A Stepwise Model of Customer Experience Management for Iranian ICT Sector," Journal of Money and Economy, Monetary and Banking Research Institute, Central Bank of the Islamic Republic of Iran, volume 16, issue 1, pages 115-134, March.
• Edward T. Vieira, Jr. & Susan Grantham & Susan D. Sampson, 2021, "Corporate Social Responsibility and Its Reporting From a Management Control System Perspective," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 19, issue 2 (Summer, pages 127-144, DOI: 10.26493/1854-6935.19.127-144.
• Tamás Sikos T. & Vanda Papp & András Kovács, 2021, "Panic Buying in Hungary During Covid-19 Pandemic," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, volume 17, issue 01, pages 53-65.
• Bart J. Bronnenberg & Jean-Pierre H. Dubé & Joonhwi Joo, 2021, "Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry," NBER Working Papers, National Bureau of Economic Research, Inc, number 28618, Mar.
• Diego Aparicio & Zachary Metzman & Roberto Rigobon, 2021, "The Pricing Strategies of Online Grocery Retailers," NBER Working Papers, National Bureau of Economic Research, Inc, number 28639, Apr.
• Ariel Pakes & Jack R. Porter & Mark Shepard & Sophie Calder-Wang, 2021, "Unobserved Heterogeneity, State Dependence, and Health Plan Choices," NBER Working Papers, National Bureau of Economic Research, Inc, number 29025, Jul.
• Katherine Meckel & Bradley Shapiro, 2021, "Depression and Shopping Behavior," NBER Working Papers, National Bureau of Economic Research, Inc, number 29462, Nov.
• Savica Dimitrieska & Tanja Efremova, 2021, "Colors In The International Marketing," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 9, issue 1, pages 78-86, DOI: 10.37708/ep.swu.v9i1.7.
• Savica Dimitrieska & Tanja Efremova, 2021, "Loyalty Programs: Do Companies Really Make Consumers Loyal?," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 9, issue 2, pages 23-32, DOI: 10.37708/ep.swu.v9i2.2.
• Savica Dimitrieska & Tanja Efremova, 2021, "The Effectiveness Of The Influencer Marketing," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 18, issue 1, pages 109-118, DOI: 10.37708/em.swu.v18i1.9.
• Dinka Zlateva, 2021, "Building Consumer Engagement Through Content Marketing," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 18, issue 1, pages 119-127, DOI: 10.37708/em.swu.v18i1.10.
• Elena Stavrova & Dinka Zlateva & Lubomira Pinelova, 2021, "The Digital Transformation In The Service Of Business," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 18, issue 1, pages 128-136, DOI: 10.37708/em.swu.v18i1.11.
• Milen Filipov, 2021, "Branding A City With Film Festivals," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 18, issue 1, pages 137-143, DOI: 10.37708/em.swu.v18i1.12.
• Rosa-Branca Esteves & Qihong Liu & Jie Shuai, 2021, "Behavior-Based Price Discrimination with Non-Uniform Distribution of Consumer Preferences," NIPE Working Papers, NIPE - Universidade do Minho, number 04/2021.
• Olena Vynogradova & Nadiia Pysar & Nina Drokina & Olga Lytvynova & Iryna Sovershenna, 2021, "Critical evaluation of the sustainabile development principles within the fashion business model components for early-stage company," Technology audit and production reserves, Socionet;Technology audit and production reserves, volume 3, issue 4(59), pages 12-17.
• Alvin J. Silk & Ernst R. Berndt, 2021, "Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era," Foundations and Trends(R) in Marketing, now publishers, volume 15, issue 1, pages 1-85, September, DOI: 10.1561/1700000074.
• Otilia-Elena Platon, 2021, "Sensory Marketing during COVID-19 - Creating a Multisensory Experience for Online Shopping," Global Economic Observer, "Nicolae Titulescu" University of Bucharest, Faculty of Economic Sciences;Institute for World Economy of the Romanian Academy, volume 9, issue 2, pages 127-132, December.
• Lyubomir Lyubenov, 2021, "A Study of the Yield of Honey in Farms from North-Eastern Bulgaria," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 640-653, December.
• Violeta Galabova, 2021, "The Electronic Market Place as a Key Business Model in Trade," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 265-278, April.
• Alexander Hristov, 2021, "Theoretical Foundations of the First Purchase in Marketing," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 5, pages 1-13–29, December.
• Strâmbu-Dima Andreea, 2021, "Small Agrifood Producers Reaching the Consumers: Challenges and Solutions from a Marketing Perspective," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 03, September.
• Adam Rudzewicz & Andrzej Kowalkowski, 2021, "Customer Manipulation In A Retail Outlet And The Customer'S Purchasing Decisions," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, volume 16, issue 2, pages 279-293, December, DOI: https://doi.org/10.31648/oej.8218.
• Daniel Kvíčala & Halina Starzyczná, 2021, "Loajalita zákazníků v e-commerce," Working Papers, Silesian University, School of Business Administration, number 0070, Jan.
• Andreia Schneider & Silvia Anghel-Vlad & Lucia Negruţ & Gheorghe Goje, 2021, "Tourists’ Motivations For Visiting Dark Tourism Sites. Case Of Romania," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 140-150, July.