Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2023

• Irina Yovcheva, 2023, "Artificial Intelligence in FMCG Retail Sector," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 101-114, March.
• Ivan Slavchev, 2023, "Consumer Trends on Bulgarian Beer Market Driven by Covid-19," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 147-160, March.
• Nadezda Dimova, 2023, "Specificity of Dynamic Changes in Offline Retail Marketing," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 79-88, March.
• Bich Ho & Dora Marinova, 2023, "Environmental Sustainability and Its Impact on Brand Loyalty of Vietnamese in Vietnam and Australia," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 27-40, June.
• Violeta Galabova & Velichka Zlatkova, 2023, "Key Changes in The Customer Journey as a Result of Digitization in Trade," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 41-52, June.
• Mariyana Kateva, 2023, "Woven Wraps Test Tours as Part of Experiential Marketing," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 79-90, June.
• Adam Rudzewicz, 2023, "Effects Of Marketing Communication Of A Small Service Company On Instagram," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, volume 18, issue 2, pages 115-125, December, DOI: https://doi.org/10.31648/oej.10048.
• Pawel Merlo, 2023, "Impulsive Behaviour Of Customers In Large-Format Grocery Shops In Poland - A Case Study," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, volume 18, issue 2, pages 141-156, December, DOI: https://doi.org/10.31648/oej.10049.
• Jacek Michalak & Mateusz Stypinski, 2023, "Methods Of Manipulation Used In Advertising," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, volume 18, issue 2, pages 195-206, December, DOI: https://doi.org/10.31648/oej.10314.
• Tereza Ikášová, 2023, "Faktory ovlivňující chování návštěvníků na webových stránkách," Working Papers, Silesian University, School of Business Administration, number 0074, Jun.
• A K M Zakaria, 2023, "A study of the challenges and opportunities in marketing and customer relationship management for microfinance institutions serving refugee entrepreneurs in Europe," Working Papers, Silesian University, School of Business Administration, number 0075, Jul.
• Dinu Vlad SASU & Adela Laura POPA & Naiana Nicoleta TARCA, 2023, "Aspects Regarding The Influence Of Mass Media On The Human Psychic System Of The Young Consumer From A Marketing Perspective," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 32, issue 2, pages 265-274, December.
• Omar Salem & Marietta Kiss, 2023, "Using The Servqual Model To Assess Service Quality Of Internet Service Providers: Evidence From Jordan," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, volume 8, issue 1, pages 61-71, March, DOI: http://doi.org/10.47535/1991ojbe165.
• Adriana Ioana Filip (Croitoru) & Monica Ioana Toader, 2023, "Researching Local Community Satisfaction in Mihai Viteazu Village," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 107-112, August.
• Ingrid Georgeta Apostol & Giulia Elena Zaharia, 2023, "Consumer Perception Research on Online Influencer Marketing: A Review of Key Findings and Implication," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 554-558, August.
• Elena Bostanica & Elena Goga & Mihai Orzan, 2023, "Exploring Barriers to Adoption of AR filters on Social Media," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 570-576, August.
• Elena Manuela Istoc & Mihaela Adina Mateescu & Daniela Nicoleta Baleanu, 2023, "Marketing of Tourism Destinations in the Post-Covid Era – Challenges of the New Normal," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 641-647, August.
• Ion Danut Juganaru, 2023, "Recent Evolutions and Trends in the Trade Fairs and Exhibitions Industry, before and after the COVID-19 Pandemic. The ROMEXPO Company’s Case (Romania)," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 648-658, August.
• Mariana Juganaru & Daniela Popescu & Sorina Girboveanu, 2023, "The impact of Intelligent Virtual Assistants on Buying Behavior," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 659-667, August.
• Mariana Juganaru & Daniela Popescu & Felicia Balta Rusu, 2023, "Investigating Jewellery Buying Behaviour During the Pandemic," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 668-677, August.
• Constantina-Alina Milos (Ilie) & Andreea-Daniela Moraru, 2023, "The Impact of Major Crises on the Behaviour of the Consumer of Tourism Services - A Perspective on the Impact of the Covid-19 Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 696-702, August.
• Nicoleta Andreea Neacsu & Adriana Tulbure, 2023, "Marketing Strategies Applied on the Romanian Pharmaceutical Market," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 723-730, August.
• Iuliana Obreja, 2023, "Influencer’s Authenticity from the Perspective of Generation Z Consumers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 742-749, August.
• Sorin-George Toma, 2023, "The Evolution of the World’s Most Valuable Brands in the Period 2018-2023," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 815-821, August.
• Adriana Tulbure & Nicoleta Andreea Neacsu, 2023, "Study on Visual Identity Elements Used in the Coffee Market in the Digital Age," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 829-837, August.
• Giulia-Elena Zaharia & Ingrid Georgeta Apostol, 2023, "Research Based on Secondary Data into the Influence of Colours on the Online Consumer’s Behaviour," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 849-858, August.
• Raluca-Giorgiana Chivu (Popa) & Ionut-Claudiu Popa, 2023, "Unveiling the Power of Social Media: Innovative Strategies and SOCMINT Insights in Modern Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 411-417, December.
• Gabriel Dinu & Loredana Dinu, 2023, "The Influence of Social Groups on the Voting Behavior of the Resita Voter," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 437-441, December.
• Loredana Dinu & Gabriel Dinu & Jeanina-Biliana Ciurea, 2023, "Analysis of Consumer Perception Regarding the Quality of Services Offered by Casa Ecologica Guesthouse," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 442-452, December.
• Liliana Gherghina, 2023, "The Identification of the Preference, Motivation, Attitude and Satisfaction of Consumers towards Resorts from the Semenic Tourist Area," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 459-469, December.
• Adrian Serban Comanescu, 2023, "Google Ads, Meta, TikTok, which Is the Best Way of Paid Promotion?," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 562-568, December.
• Coloma à lvarez Santamaría & Consuelo Riaño Gil & Agustín V. Ruiz Vega & Arkaitz Bañuelos Campo, 2023, "Influencer Marketing: Impulsores de la interacción para-social y del flow," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2305, Jun, revised May 2023.
• Mark Armstrong & John Vickers, 2023, "Multibrand Price Dispersion," Economics Series Working Papers, University of Oxford, Department of Economics, number 1029, Nov.
• Marisol Valencia Cárdenas & Liliana Cárdenas Cano & María Eugenia Jiménez Ruiz & Luder Estefanny Velandia Estrada & Mayerlin Roldán Sepúlveda, 2023, "Condiciones de Omnicanalidad en un Sector Empresarial de Colombia
  [Omnichannel Conditions in a Business Sector in Colombia]," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, volume 36, issue 1, pages 1-24, December, DOI: https://doi.org/10.46661/revmetodos.
• Omar Boubker & Abdellah Aatar, 2023, "El efecto de la satisfacción y el apego a la marca en la fidelidad del consumidor. Aplicación de la técnica PLS-SEM
  [The effect of satisfaction and brand attachment on consumer loyalty. Application of the PLS-SEM technique]," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, volume 36, issue 1, pages 1-19, December, DOI: https://doi.org/10.46661/revmetodos.
• Bruno F. Abrantes & Rana Basit Ali, 2023, "Perception of brand globalness and localness: the role of brand competence in stereotype-building and value consciousness," Journal of Marketing Analytics, Palgrave Macmillan, volume 11, issue 4, pages 722-737, December, DOI: 10.1057/s41270-023-00246-2.
• Daniel Kaimann & Clarissa Laura Maria Spiess Bru, 2023, "Sounds too Feminine? Brand Gender and The Impact on Professional Critics," Working Papers Dissertations, Paderborn University, Faculty of Business Administration and Economics, number 107, May.
• María D. Illescas-Manzano & Sergio Martínez-Puertas & Gema M. Marín-Carrillo & María B. Marín-Carrillo, 2023, "Dynamics of agglomeration and competition in the hotel industry: A geographically weighted regression analysis based on an analytical hierarchy process and geographic information systems (GIS) data," Oeconomia Copernicana, Institute of Economic Research, volume 14, issue 1, pages 213-252, March, DOI: 10.24136/oc.2023.006.
• Nguyen, Phi Dung & Huynh, Cong Minh, 2023, "Sustainable E-commerce Logistics for Customer Satisfaction: Evidence from Vietnam," MPRA Paper, University Library of Munich, Germany, number 115976, Jan.
• Chen, Chien-Hsun, 2023, "The Emergence of China’s Mergers and Acquisitions Market," MPRA Paper, University Library of Munich, Germany, number 116615, Mar.
• Corbu, Ion, 2023, "Decizia, factor determinant în procesele manageriale și în activitatea de cercetare
  [Decision, determining factor in managerial processes and in research activity]," MPRA Paper, University Library of Munich, Germany, number 117268, May.
• Phan, The Vinh & Huynh, Cong Minh, 2023, "The Effect of Logistics Services Quality on Consumer Satisfaction in Fresh Food E-Commerce: Evidence from the South of Vietnam," MPRA Paper, University Library of Munich, Germany, number 117627, May, revised 14 Jun 2023.
• Georgieva, Daniela & Popova-Terziyska, Radostina, 2023, "Modern marketing communications in the forest sector as a factor to increase the added value in terms of COVID-19," MPRA Paper, University Library of Munich, Germany, number 117685, revised 2023.
• Ray, Sourav & Snir, Avichai & Levy, Daniel, 2023, "Retail pricing format and rigidity of regular prices," MPRA Paper, University Library of Munich, Germany, number 117784, Apr, revised 29 Apr 2023.
• Ologunebi, John & Taiwo, Ebenezer, 2023, "Digital Marketing Strategies, plan and implementations: A case study of Jumia Group and ASDA Uk," MPRA Paper, University Library of Munich, Germany, number 118771, Oct.
• Ologunebi, John & Taiwo, Ebenezer, 2023, "The Importance of SEO and SEM in improving brand visibility in E-commerce industry; A study of Decathlon, Amazon and ASOS," MPRA Paper, University Library of Munich, Germany, number 119205, Nov.
• Luttmann, Alexander & Ladd, Daniel, 2023, "Loyalty rewards and redemption behavior: Stylized facts for the U.S. airline industry," MPRA Paper, University Library of Munich, Germany, number 119214, Nov.
• Armstrong, Mark & John, Vickers, 2023, "Multibrand price dispersion," MPRA Paper, University Library of Munich, Germany, number 119322, Nov.
• Ologunebi, John, 2023, "The marketing strategy to increase Gen Z and Millennials' usability of Asda's website: A case study of ASDA Uk," MPRA Paper, University Library of Munich, Germany, number 119417, Dec.
• Dang, Son-Hoang & Nguyen, Luan-Thanh, 2023, "What drives customer loyalty in social commerce sector? PLS-SEM approach," MPRA Paper, University Library of Munich, Germany, number 119509, Aug, revised 15 Oct 2023.
• Rodriguez, Fabrizio, 2023, "On Salesforce Compensation with Inventory Considerations," MPRA Paper, University Library of Munich, Germany, number 119514, Nov.
• Koukopoulos, Anastasios & Lounis, Stavros & Farmakis, Timoleon & Vrechopoulos, Adam & Doukidis, Georgios, 2023, "D&C for EU Funded Projects: Towards an Integrated Omnichannel Dissemination and Communication Framework," MPRA Paper, University Library of Munich, Germany, number 121108.

2022

• Bordian, Mariia & Gil Saura, Irene & Seric, Maja, 2022, "¿Cómo impulsa la Comunicación Integrada de Marketing la satisfacción del huésped?: una propuesta a través del conocimiento ecológico y la co-creación de valor," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Prados Peña, M.ª Belén, 2022, "Efecto moderador del ajuste de la extensión y la implicación en la relación entre la actitud hacia una marca padre patrimonial y la lealtad de la extensión. Aplicación al conjunto monumental de la Alhambra y el Generalife," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Ribeiro, Hugo & Barbosa, Belém & Moreira, Antonio C. & Rodrigues, Ricardo, 2022, "Churn in services – A bibliometric review," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Xiaoxue Du & Xuejian Wang & Patrick Hatzenbuehler, 2022, "Digital technology in agriculture: a review of issues, applications and methodologies," China Agricultural Economic Review, Emerald Group Publishing Limited, volume 15, issue 1, pages 95-108, June, DOI: 10.1108/CAER-01-2022-0009.
• Esat Saçkes, 2022, "Effects of COVID-19 Pandemic on Tourists’ Travel Behaviour and Patterns," Contemporary Studies in Economic and Financial Analysis, Emerald Group Publishing Limited, "Managing Risk and Decision Making in Times of Economic Distress, Part A", DOI: 10.1108/S1569-37592022000108A037.
• Derya Timucin Hayat & Blend Ibrahim, 2022, "Sustainable Heritage Management: A Literature Review," Contemporary Studies in Economic and Financial Analysis, Emerald Group Publishing Limited, "Managing Risk and Decision Making in Times of Economic Distress, Part A", DOI: 10.1108/S1569-37592022000108A040.
• Bilge Villi, 2022, "Changing Consumer Behaviour During the Pandemic Period: The Rise of Digital Transformation," Contemporary Studies in Economic and Financial Analysis, Emerald Group Publishing Limited, "Managing Risk and Decision Making in Times of Economic Distress, Part B", DOI: 10.1108/S1569-37592022000108B040.
• Şahnaz Ekşioğlu & Tülin Ural, 2022, "The Effects of Technology Readiness on Intention of Using the Mobile Payment Applications," Contemporary Studies in Economic and Financial Analysis, Emerald Group Publishing Limited, "The New Digital Era: Digitalisation, Emerging Risks and Opportunities", DOI: 10.1108/S1569-37592022000109A014.
• Xuan Cu Le, 2022, "Refining mobile location-based service adoption: the lens of pull effect- and push effect-related motivations," Journal of Asian Business and Economic Studies, Emerald Group Publishing Limited, volume 30, issue 4, pages 309-324, March, DOI: 10.1108/JABES-09-2021-0159.
• Anastasia A. Sozinova & Olesya A. Meteleva, 2022, "Sites of States with a Dynamically Developing Socio-Political Structure and Economy: Analyzing Forms and Methods of Obtaining Competitive Advantages of Transnational (Global) Companies," Research in Economic Anthropology, Emerald Group Publishing Limited, "Current Problems of the World Economy and International Trade", DOI: 10.1108/S0190-128120220000042022.
• Bahman Huseynli & Sevar Mammadova, 2022, "Determining the Moderator Role of Brand Image on Brand Innovativeness, Consumer Hope, Customer Satisfaction and Repurchase Intentions," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 59-77.
• Khavar Alakbarli, 2022, "Country Branding in the Era of Pandemic: Possible Shifts in Country Branding Strategies and Future Perspectives," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 4, pages 135-151.
• Dr. Irene Samanta & Dr. Panagiotis Kaldis & Konstantinos Papageorgiou, 2022, "Consumer’s Engagement in Social Media and Implications in Trusting e-Word of Mouth," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, volume 12, issue 1, pages 37-48.
• Panagiotis Kostopoulos & Christos Tzovas & Constantinos Chalevas & Nicos Sykianakis, 2022, "Alternative Banking Channels in the Greek Banking Sector," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, volume 12, issue 2, pages 136-168.
• Aleksandra Swieboda & Jolanta Tkaczyk & Mateusz J. Kuczabski, 2022, "Purchasing Decisions and Choices of Polish Mothers of Children Aged 0-6: The Role of Providing Opinions on Products by Scientific Units," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 903-916.
• Grebowiec Mariusz, 2022, "Changes in the Process of Cooperation in Contemporary Agriculture and Directions and Dynamics of Changes on the Example of Poland," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 31-45.
• Dariusz Sobotkiewicz & Pawel Waniowski, 2022, "Changes in Relationships with Business Customers under the Influence Pandemic on the Example of a Medium-Sized Enterprise in the Paper Industry," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 376-386.
• Monika Szyda, 2022, "Marketing Communication of a Public University," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 408-419.
• Wioletta Wereda, 2022, "The Role of Modern Technologies in Functioning of Contemporary Innovative Enterprises on the Example of Poland," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 418-429.
• Krzysztof Soloducha, 2022, "Influencer Marketing as a Method of Solving the Crisis of Trust in Digital Content Marketing," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 634-645.
• Emil Velinov & Helena Cetlova & Andrea Cizku & Zdenek Bednarcik & Iryna Leroy, 2022, "Analysis of the Differences in Using Online Marketing Tools for Measuring its Effectiveness in the Segment of Small and Medium-Sized Companies in the Czech Republic," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 3-35.
• Aleksander Lotko, 2022, "The Influence of the Quality of Internet Banking Services on Customer Loyalty," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special A, pages 259-276.
• Malgorzata Lotko & Mariusz Szuster, 2022, "Electric Vehicles Market in Poland," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special A, pages 286-297.
• Andrzej R. Stopczynski & Marika Ziemba, 2022, "Why Do Consumers Purchase Further Financial Services? Application of the Theory of Planned Behaviour," Czech Journal of Economics and Finance (Finance a uver), Charles University Prague, Faculty of Social Sciences, volume 72, issue 3, pages 265-293, September.
• Richard Fedorko, 2022, "Identification of the Factors Affecting the Frequency of Online Shopping of Millennial and Post-Millennial consumers," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jber219, Mar, DOI: https://doi.org/10.35609/jber.2022..
• Richard Fedorko, 2022, "Consumer Behavior in the Process of Buying Fashion Products: a Study of Generational Differences in Terms of Shopping Channel Preferences," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr288, Mar, DOI: https://doi.org/10.35609/jmmr.2022..
• Sriti Mayang Sari, 2022, "Implementation of Interior Branding in Retail Interior Design," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr289, Mar, DOI: https://doi.org/10.35609/jmmr.2022..
• Zulkarnain Siregar, 2022, "Resources Based View in Destination Image and Tourist Attitude Influence on Tourist Intention through Tourist Satisfaction to Visit Cultural Heritage in Indonesia," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr292, Mar, DOI: https://doi.org/10.35609/jmmr.2022..
• Songporn Hansanti, 2022, "Social Gratification and Second-Hand Fashion: An Exploratory Study of Luxury Brand Watches in Thailand," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr294, Jul, DOI: https://doi.org/10.35609/jmmr.2022..
• Tatsuya Kimura, 2022, "New Customer Satisfaction Index for the Japanese Market: From Net Promoter Score to Promoter Score Japan ," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr300, Sep, DOI: https://doi.org/10.35609/jmmr.2022..
• Ihil S. Baron, 2022, "Understanding the effect of cosmetics brand perception, halal label, and product composition on habitual buying behaviour through perceived price ," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr301, Sep, DOI: https://doi.org/10.35609/jmmr.2022..
• Nurul Labanihuda Abdull Rahman, 2022, "A Review and Bibliometric Analysis of Online Food Delivery by Using Scopus Database ," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr303, Sep, DOI: https://doi.org/10.35609/jmmr.2022..
• Ayanda Deliwe, 2022, "Creating consumer awareness of green products through the 6Ps of societal marketing," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr308, Dec.
• Florence Jacob & Virginie Pez & Pierre Volle, 2022, "Principes, modalités, apports et limites de la Design Science Research en marketing – application illustrative au pilotage des parcours clients," Post-Print, HAL, number hal-03481659, DOI: 10.1177/07673701211014919.
• Saida Filali & Nassima Faraj, 2022, "Marketing of SMEs in the digital age: Challenges and issues," Post-Print, HAL, number hal-03895605, Nov, DOI: 10.5281/zenodo.7373605.
• Bouacheria Kebir & Salhi Tarik, 2022, "
  [The Algerian public banks in the era of the digital transformation]," Post-Print, HAL, number hal-03904959, Dec.
• Stefan Buehler & Rachel Chen & Daniel Halbheer, 2022, "Circular Business Models: Product Design and Consumer Participation," Working Papers, HAL, number hal-03938305, Dec, DOI: 10.2139/ssrn.4314781.
• Tri Esti Masita & Pramono Hari Adi & Wiwiek Rabiatul Adawiyah & Faizal Wihuda, 2022, "The Role Of Consumer Hope, Positive Emotional Advertising, And Multi-Context Numbers In Developing Purchase Intention And Word Of Mouth Of Eco-Efficient Product," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 73, issue 3, pages 390-414, DOI: 10.32910/ep.73.3.3.
• Zoran Krupka & Milena Marinić, 2022, "Integriranost Elemenata Zemlje Podrijetla U Identitet Marke Proizvoda," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 73, issue 3, pages 433-458, DOI: 10.32910/ep.73.3.5.
• Andrea Previšić & Andrea Lučić & Marija Uzelac, 2022, "Utjecaj Obilježja Ličnosti Na Impulzivnost U Kupovini I Odgovorno Financijsko Ponašanje," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 73, issue 5, pages 768-795, DOI: 10.32910/ep.73.5.5.
• Funke, Michael, 2022, "Business Associations and Institutional Development of Swedish Post-War Export Advertising," SSE Working Paper Series in Economic History, Stockholm School of Economics, number 2022:1, Jan.
• PURCAREA, Ioan Matei, 2022, "Agile Marketing and Empowered E-Commerce," Holistic Marketing Management Journal, Holistic Marketing Management, volume 12, issue 1, pages 15-25, March.
• HALLIER, Bernd, 2022, "From Big Volume and Big Boxes to Big Data," Holistic Marketing Management Journal, Holistic Marketing Management, volume 12, issue 2, pages 10-15, July.
• PURCAREA, Ioan Matei, 2022, "Shaping the Future of E-Commerce in Relation with the Data Economy," Holistic Marketing Management Journal, Holistic Marketing Management, volume 12, issue 2, pages 16-30, July.
• PURCAREA, Ioan Matei, 2022, "The Digital Transformation and e-commerce," Holistic Marketing Management Journal, Holistic Marketing Management, volume 12, issue 2, pages 40-67, July.
• STOICA, Valentin Marius & EDU, Tudor, 2022, "Researching the behavioral elements of online video game players. A detailed analysis using SPSS. Part I: A marketing approach to the video game industry," Holistic Marketing Management Journal, Holistic Marketing Management, volume 12, issue 3, pages 08-12, October.
• PURCAREA, Ioan Matei, 2022, "Digital Customer Engagement, CX Future and the Advance of the Metaverse-Related Activities Including in E-Commerce Retail," Holistic Marketing Management Journal, Holistic Marketing Management, volume 12, issue 3, pages 13-21, October.
• BOTZOKAN, Nicolas Alexander & EDU, Tudor, 2022, "Location-based market positioning a company – A case study of food retailers in Romania. Part I: Literature Review," Holistic Marketing Management Journal, Holistic Marketing Management, volume 12, issue 3, pages 28-36, October.
• STOICA, Valentin Marius & EDU, Tudor, 2022, "Researching the behavioral elements of online video game players. A detailed analysis using SPSS. Part II: Analysis of company’s marketing environment," Holistic Marketing Management Journal, Holistic Marketing Management, volume 12, issue 4, pages 11-20, December.
• PURCAREA, Ioan Matei, 2022, "E-Commerce Development and Entering the Path to NeXT Commerce," Holistic Marketing Management Journal, Holistic Marketing Management, volume 12, issue 4, pages 40-53, December.
• Claudiu-Cătălin MUNTEANU & Alexandru-Narcis BOZGĂ, 2022, "The Effects Of Shrinkflation On Brand Reputation : The Case Of Dairy Products In Romania," Agricultural Economics and Rural Development, Institute of Agricultural Economics, volume 19, issue 2, pages 281-292.
• Wasfi Alrawabdeh, 2022, "Factors Affecting Users Comments, Intention To Share, And Sharing Attitude: Evidence From The Facebook Platform," Global Journal of Business Research, The Institute for Business and Finance Research, volume 16, issue 1, pages 41-55.
• Izra Berakon & Lu’liyatul Mutmainah & Abdul Qoyum & Hendy Mustiko Aji, 2022, "Muslim Intention To Participate In Retail Cwls:The Test Of Mediation And Moderation Effects," Bulletin of Monetary Economics and Banking, Bank Indonesia, volume 8, issue Special I, pages 17-52, December, DOI: https://doi.org/10.21098/jimf.v8i0..
• Nurul Izzati Binti Justine & Mohamad Isa Abd Jalil, 2022, "Repeated Giving Of Cash Waqf: A Case Study Of Sabah, Malaysia," Bulletin of Monetary Economics and Banking, Bank Indonesia, volume 8, issue Special I, pages 107-124, December, DOI: https://doi.org/10.21098/jimf.v8i0..
• Sherry He & Brett Hollenbeck & Davide Proserpio, 2022, "The Market for Fake Reviews," Marketing Science, INFORMS, volume 41, issue 5, pages 896-921, September, DOI: 10.1287/mksc.2022.1353.
• Frantisek Pollak & Peter Markovic (ed.), 2022, "Brand Management," Books, IntechOpen, number 7627, ISBN: ARRAY(0x4b5cbad0), June, DOI: 10.5772/intechopen.96845.
• Frantisek Pollak & Peter Markovic, 2022, "Internet Marketing," Chapters, IntechOpen, in: Frantisek Pollak & Peter Markovic, "Brand Management", DOI: 10.5772/intechopen.107918.
• Michelle Wolfswinkel & Carla Enslin, 2022, "Perspective Chapter: Living the Brand," Chapters, IntechOpen, in: Frantisek Pollak & Peter Markovic, "Brand Management", DOI: 10.5772/intechopen.104174.
• Munyaradzi Mutsikiwa, 2022, "Perspective Chapter: The Transition from Offline to Online Marketing Strategies to Build Brand Equity," Chapters, IntechOpen, in: Frantisek Pollak & Peter Markovic, "Brand Management", DOI: 10.5772/intechopen.105483.
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• Frantisek Pollak & Peter Markovic, 2022, "Introductory Chapter: Brand Management as Part of Corporate Identity," Chapters, IntechOpen, in: Frantisek Pollak & Peter Markovic, "Brand Management", DOI: 10.5772/intechopen.108039.
• Block, Sidney T. & Friebel, Guido & Heinz, Matthias & Zubanov, Nick, 2022, "Mystery Shopping as a Strategic Management Practice in Multi-Site Firms," IZA Discussion Papers, IZA Network @ LISER, number 15599, Sep.
• BARTOSOVA Simona & POLIACIKOVA Eva & MUSOVA Zdenka, 2022, "Consumers´ Perception of Responsible Companies and Using of Cause-Related Marketing in their CSR Practice," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 02, June.
• EDU Tudor & CONSTANTINESCU Raluca, 2022, "Internet of Things (IoT) as an Instrument to Improve Business and Marketing Strategies. A Literature Review," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 02, June.
• Anita Rao, 2022, "Industry-funded research and bias in food science," Quantitative Marketing and Economics (QME), Springer, volume 20, issue 1, pages 39-67, March, DOI: 10.1007/s11129-021-09244-z.
• Julian Runge & Jonathan Levav & Harikesh S. Nair, 2022, "Price promotions and “freemium” app monetization," Quantitative Marketing and Economics (QME), Springer, volume 20, issue 2, pages 101-139, June, DOI: 10.1007/s11129-022-09248-3.
• Jessica Jumee Kim & Kenneth C. Wilbur, 2022, "Proxies for legal firearm prevalence," Quantitative Marketing and Economics (QME), Springer, volume 20, issue 3, pages 239-273, September, DOI: 10.1007/s11129-022-09251-8.
• Ahmed Khwaja & Nathan Yang, 2022, "Quantifying the link between employee engagement, and customer satisfaction and retention in the car rental industry," Quantitative Marketing and Economics (QME), Springer, volume 20, issue 3, pages 275-292, September, DOI: 10.1007/s11129-022-09253-6.
• Ko Wai Wai & Catherine Liston-Heyes & Weixi Liu & Gordon Liu & Marc Cowling, 2022, "Organizational capabilities and SME exports: the moderating role of external funding intentions and managerial capacity," Small Business Economics, Springer, volume 58, issue 1, pages 247-261, January, DOI: 10.1007/s11187-020-00408-x.
• Robert Lisowski & Mariola Mamcarczyk & Anita Proszowska & Mariano Soler-Porta, 2022, "Pro-environmental attitudes and behaviours of young adults in shaping the market offer in the international dimension," International Entrepreneurship Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., volume 8, issue 4, pages 57-69.
• Michal Krejčí & Michaela Staňková, 2022, "The Position of Netflix in the Czech Republic Before and During the COVID-19 Pandemic," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 8, issue 1, pages 72-83, DOI: 10.11118/ejobsat.2021.010.
• Michal Pšurný & Irena Antošová & Jana Stávková, 2022, "Preferred Forms of Online Shopping by the Youth Generation," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 8, issue 1, pages 84-95, DOI: 10.11118/ejobsat.2022.003.
• Yusuf Arslan & Aykut Hamit Turan, 2022, "Consumers' Acceptance of Online Grocery Shopping in a Pandemic Situation: An Extended Technology Acceptance Model Perspective," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 8, issue 2, pages 143-158, DOI: 10.11118/ejobsat.2022.008.
• Dušan Mladenović & Visar Rrustemi & Sebastian Martin & Prateek Kalia & Rahul Chawdhary, 2022, "Effects of Sociodemographic Variables on Electronic Word of Mouth: Evidence from Emerging Economies," MUNI ECON Working Papers, Masaryk University, number 2022-02, Jan, revised Feb 2023, DOI: 10.5817/WP_MUNI_ECON_2022-02.
• Florian Ederer & Weicheng Min, 2022, "Bayesian Persuasion with Lie Detection," NBER Working Papers, National Bureau of Economic Research, Inc, number 30065, May.
• Bart Bronnenberg & Jean-Pierre H. Dubé & Chad Syverson, 2022, "Intangible Marketing Capital," NBER Working Papers, National Bureau of Economic Research, Inc, number 30145, Jun.
• Smolyak, S., 2022, "New method of liquidation value estimation," Journal of the New Economic Association, New Economic Association, volume 55, issue 3, pages 12-27, DOI: 10.31737/2221-2264-2022-55-3-1.
• Kateryna Kutsenko, 2022, "The Bases For The Development Of A Strategic Marketing Toolkit For An Industrial Enterprise," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 10, issue 2, pages 54-61, DOI: 10.37708/ep.swu.v10i2.5.
• Savica Dimitrieska & Andrijana Bojadzievska Danevska & Elena Parnardzieva Stanoevska, 2022, "Customers’ Satisfaction From E-Banking: The Case Of The North Macedonia," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 19, issue 1, pages 96-106, DOI: 10.37708/em.swu.v19i1.8.
• Milen Filipov & Dinka Zlateva, 2022, "Promotion Strategies Of Electronic Nicotine Delivery Systems: An Overview," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 19, issue 2, pages 40-47, DOI: 10.37708/em.swu.v19i2.5.
• Savica Dimitrieska & Tanja Efremova, 2022, "Problems Of The Generational Marketing," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 19, issue 2, pages 48-56, DOI: 10.37708/em.swu.v19i2.6.
• Mustapha H. Abdullahi & Ojeleye Y. Calvin & Umar Salisu, 2022, "Social Media And Consumer Purchase Intentions In Telecomunications Sector Of Nigeria: Moderating Role Of Brand Love," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 19, issue 2, pages 57-74, DOI: 10.37708/em.swu.v19i2.7.
• Ron Berman & Aniko Oery & Xudong Zheng, 2022, "Influence or Advertise: The Role of Social Learning in Influencer Marketing," Working Papers, NET Institute, number 22-08, Sep.
• Sangkil Moon & Dawn Iacobucci, 2022, "Social Media Analytics and Its Applications in Marketing," Foundations and Trends(R) in Marketing, now publishers, volume 15, issue 4, pages 213-292, March, DOI: 10.1561/1700000073.
• Otilia-Elena Platon, 2022, "A Marketing Experiment Regarding the Importance of Price Discounts when Booking a Vacation Abroad during Covid-19 Pandemic," Global Economic Observer, "Nicolae Titulescu" University of Bucharest, Faculty of Economic Sciences;Institute for World Economy of the Romanian Academy, volume 10, issue 1, pages 131-138, June.
• Nikolay Sterev & Petya Biolcheva, 2022, "Market Mechanisms for Risk Management in Energy," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 132-141, March.
• Maryna Navalna & Оlena Isaikina, 2022, "Media Communications in Digital Day," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 429-443, September.
• Xhevat Sopi & Lulzim Rashiti, 2022, "Digital Marketing in Retail Banking – Client Attitudes Analysis," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 454-472, September.
• Elena Kostadinova, 2022, "Price Promotions – the Problematic Child of Marketing," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 485-494, September.
• Georgi Kiranchev, 2022, "Ambiguous Strategy Choice in an Economic Game D(2,2) Describing a Competition," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 495-512, September.
• Olta Nexhipi & Mario Gjoni, 2022, "Service Failure, its Recovery and Client Loyalty," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 540-551, September.
• Hristo Katrandjiev, 2022, "Searching for the Roots of Contemporary Branding: Study of Cylinder Seals from the Dawn of Ancient Egypt," Godishnik na UNSS, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 15-57, September.
• Morena Boj, 2022, "Brand Effect On Consumer Preference (The Case of Olive Oil in Albania)," Godishnik na UNSS, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 165-176, December.
• Nadya Stanoeva, 2022, "Female Image in Advertising in The Eva Magazine and Eva.Bg in 2020 – A Comparative Analysis," Godishnik na UNSS, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 177-193, December.
• Mihaela Mihaylova, 2022, "The Website as a Tool of Digital Marketing," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 142-151, March.
• Tsvetelina Vladimirova, 2022, "Analysis of the Rhetorical Figures in Food and Beverage Advertising Slogans," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 99-105, December.
• Anna Rutkowska, 2022, "Modern Neuroimaging Methods In Contemporary Neuroeconomics And Neuromanagement," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, volume 17, issue 2, pages 247-263, December, DOI: https://doi.org/10.31648/oej.8767.
• Adela Laura POPA & Naiana ÈšARCÄ‚ & Simona Aurelia BODOG & Dinu-Vlad SASU, 2022, "The Notoriety Of Bibliometric Analysis In The Field Of Marketing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 2, issue 2, pages 247-258, December.
• Zoltán SOMOSI, 2022, "The Role Of Artificial Intelligence In Content Creation And Checking Its Effectiveness In The Google Ads Advertising System," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 2, issue 2, pages 259-270, December.
• Ulziibadrakh Zoljargal, 2022, "The Impact Of Covid-19 Pandemic On The Marketing Of The Performing Arts," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, volume 7, issue special, pages 120-130, June, DOI: http://doi.org/10.47535/1991ojbe151.
• Ehireme Boaz Agbonifoh & Christopher Ihionkhan Agbonifoh, 2022, "A Comparative Analysis Of Job Satisfaction Level In Public And Private Tertiary Institutions," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, volume 7, issue special, pages 51-66, June, DOI: http://doi.org/10.47535/1991ojbe145.
• Gabriel Tuoyo Kubeyinje & Samuel Obehi Omigie, 2022, "The Influence Of Service Quality Dimensions On Customer Satisfaction In The Nigerian Banking Industry," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, volume 7, issue special, pages 67-76, June, DOI: http://doi.org/10.47535/1991ojbe146.
• Celine Bonnet & Zohra Bouamra-Mechemache & Gordon J Klein, 2022, "National brands in hard discounters: market expansion and bargaining power effects," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, volume 49, issue 5, pages 1113-1145.
• Yiquan Gu & Leonardo Madio & Carlo Reggiani, 2022, "Data brokers co-opetition
  [The impact of big data on firm performance: an empirical investigation]," Oxford Economic Papers, Oxford University Press, volume 74, issue 3, pages 820-839.
• Elena Manuela Istoc & Mihaela Adina Mateescu & Daniela Nicoleta Baleanu, 2022, "Application of the European Tourism Indicator System (ETIS) in Sibiu County," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 281-288, September.
• Raluca-Giorgiana (Popa) Chivu & Ionut-Claudiu Popa & Bianca Cristiana Voicu, 2022, "Analysis of the Trust Offered to Companies Based on the Number of Followers on Instagram," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 521-527, September.
• Vladut Faraonel & Alexandra Raluca Jelea & Mara Matcu, 2022, "Romanian Students’ Perception of Cryptocurrency," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 545-551, September.
• Alexandru Grigoras, 2022, "Helpful or not? A Review about the Role of Social Media in Higher Education Admission Campaigns," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 583-590, September.
• Mariana Juganaru & Andreea Alina Soltaniuc, 2022, "The Importance of Marketing Research in Shaping the Entrepreneurial Culture," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 613-623, September.
• Dragos Florentin Mariciuc, 2022, "Using Virtual Assistants as Relationship Marketing Instruments," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 634-641, September.
• Constantina-Alina Milos (Ilie), 2022, "Tourist Services Consumer Behavior. Specific and Perspective Elements in the Context of the Coronavirus Pandemic," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 642-650, September.
• Iulian Georgescu & Anca Antoaneta Vărzaru & Mădălina Georgiana Mangra, 2022, "The Role of Human Resources Management in the Internal Branding of Public Organizations," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 555-559, Decembrie.
• Iulian Georgescu & Anca Antoaneta Vărzaru & Mădălina Georgiana Mangra, 2022, "The Influence of Information Technologies on Public Communication Within Sports Organizations," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 560-563, Decembrie.
• Liliana Gherghina, 2022, "Study Regarding the Preferences and Attitude of Consumers for Spending Vacations in Tourist Resorts in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 574-583, Decembrie.
• Mariana Jugănaru & Iulia Maria Drăghici, 2022, "Changes in Terms of Buying Behavior Influenced by the Pandemic Period and the Economic Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 614-621, Decembrie.
• Constantina-Alina MiloÅŸ (Ilie), 2022, "Tourism Behaviour and the Transformative Power of the Pandemic – A Post-Pandemic Perspective," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 668-678, Decembrie.
• Alina PuÈ›an, 2022, "Marketing of Health Services In Pandemic Context. Case Study Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 702-708, Decembrie.
• Adrian Åžerban Comănescu, 2022, "Google Business Profile or How to Create Your Identity on Google. Steps and Requirements," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 763-768, Decembrie.
• José Manuel Fernández Polanco & à ngel Herrero Crespo, 2022, "Efecto de la información mediática acerca de la acuicultura sobre la demanda de dorada de cultivo en los establecimientos detallistas," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2201, Jan, revised Jan 2022.
• Diego Gómez–Carmona & César Serrano–Domínguez & Pedro Pablo Marín–Dueñas & Juan José Mier–Terán Franco, 2022, "Análisis de la eficacia publicitaria de anuncios de vino en Facebook mediante estudio con eye-tracking," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2203, Jul, revised Jul 2022.
• Paula Rodríguez–Torrico & Sonia San-Martín & Rebeca San José Cabezudo, 2022, "¿Conectamos? El marketing relacional en la era del mix de canales," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2204, Jul, revised Jul 2022.
• Elena Kossmann, 2022, "Fair trade consumption: An updated systematic literature review," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2205, Jul, revised Jul 2022.
• Nuria Viejo Fernández, 2023, "Showroomer, ¿enemigo o aliado?," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2301, Jan, revised Feb 2023.
• Alba Barrero Caballero, 2023, "Comportamiento de consumo de los millennials y estrategias comunicativas en Facebook e Instagram del sector de la moda 2016-2019," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2303, Mar, revised Apr 2023.
• López-Rodríguez, Campo Elías & Sandoval-Escobar, Marithza, 2022, "Tendencias de investigación en branding enfocadas al adulto mayor: análisis bibliométrico y revisión sistemática de la literatura
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• Ortigosa Hernández, Mauricio, 2022, "Indicador de confianza empresarial en el sector construcción en México a través de un sistema de inferencia difuso
  [C65, L74, M31]," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, volume 34, issue 1, pages 415-445, December, DOI: https://doi.org/10.46661/revmetodos.
• Bruno F. Abrantes & Klaus Grue Ostergaard, 2022, "Digital footprint wrangling: are analytics used for better or worse? A concurrent mixed methods research on the commercial (ab)use of dataveillance," Journal of Marketing Analytics, Palgrave Macmillan, volume 10, issue 3, pages 187-206, September, DOI: 10.1057/s41270-021-00144-5.
• Radovan Savov & Xénia Szarková, 2022, "Craft beer revolution: formation of a new segment in Slovakia," Equilibrium. Quarterly Journal of Economics and Economic Policy, Institute of Economic Research, volume 17, issue 1, pages 225-246, March, DOI: 10.24136/eq.2022.009.
• Jalil Heidary Dahooie & Mehrdad Estiri & Mahshid Janmohammadi & Edmundas Kazimieras Zavadskas & Zenonas Turskis, 2022, "A novel advertising media selection framework for online games in an intuitionistic fuzzy environment," Oeconomia Copernicana, Institute of Economic Research, volume 13, issue 1, pages 109-150, March, DOI: 10.24136/oc.2022.004.
• Dariusz Siemieniako & Pawe³ Kaliszewski, 2022, "Factors influencing structural power dynamics in buyer-supplier relationships: a power sources framework and application of the critical incident technique," Oeconomia Copernicana, Institute of Economic Research, volume 13, issue 1, pages 151-179, March, DOI: 10.24136/oc.2022.005.
• Robert Stefko & Radovan Bacik & Richard Fedorko & Maria Olearova, 2022, "Gender-generation characteristic in relation to the customer behavior and purchasing process in terms of mobile marketing," Oeconomia Copernicana, Institute of Economic Research, volume 13, issue 1, pages 181-223, March, DOI: 10.24136/oc.2022.006.
• Dan-Cristian Dabija & Veronica Câmpian & Anna-Rebeka Pop & Raluca Bãbu?, 2022, "Generating loyalty towards fast fashion stores: a cross-generational approach based on store attributes and socio-environmental responsibility," Oeconomia Copernicana, Institute of Economic Research, volume 13, issue 3, pages 891-934, September, DOI: 10.24136/oc.2022.026.
• Nguyen, Trinh Bao Trung & Huynh, Cong Minh, 2022, "Factors of Purchase Intentions toward Foreign Products: Empirical Evidence from Vietnamese Consumers’ Perspective," MPRA Paper, University Library of Munich, Germany, number 111563, Jan.
• Ghori, Muhammad Ashhad & Imran, Syed Monis & Pervaiz, Javeria & Aiman, Umm e Aiman, 2022, "How Motivational Factors Affect the Online Shopping Behavior: An Insight of Developing Economy Consumers," MPRA Paper, University Library of Munich, Germany, number 112290.