Research classified by Journal of Economic Literature (JEL) codes

---

Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2023

• Monika Pettersen-Sobczyk, 2023, "Influencer Marketing in the Promotion of Cities and Regions," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 35-43.
• Monika Pettersen-Sobczyk, 2023, "Social Media Influencer Marketing in the Promotion of Tourist Destinations," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 585-594.
• Mariusz Wozniakowski & Agnieszka Piotrowska-Piatek & Wiktor Krasa, 2023, "Developing the Driver-Employer Relationship in Terms of Internal Public Relations Activities," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 779-792.
• Leszek Gracz, 2023, "The Use of Mobile Applications for Purchasing Tickets for Public Transportation in Poland," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 86-95.
• Mauro Capestro & Greta Chiavegato, 2023, "Il consumo dei beni di lusso nel contesto della sharing economy: un caso di studio italiano," ECONOMIA E SOCIET? REGIONALE, FrancoAngeli Editore, volume 2023, issue 1, pages 53-70.
• Ilindena Sotirofski, 2023, "Turning employees into brand ambassadors: a qualitative study of four companies in Durres and Tirana," Journal of Financial Studies, Institute of Financial Studies, volume 14, issue 8, pages 192-203, May, DOI: 10.55654/JFS.2023.8.14.13.
• Wirania Swasty, 2023, "Color on Food Packaging as Brand Visibility and Value Creation: A Systematic Review ," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number gjbssr630, Dec, DOI: https://doi.org/10.35609/gjbssr.202.
• Vladimir Valerevich Syropyatov, 2023, "Leveraging Customer Service Support to Enhance Brand Value and Corporate Performance: Evidence from the Fintech Industry ," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jfbr217, Dec, DOI: https://doi.org/10.35609/jfbr.2023..
• Rina Suthia Hayu, 2023, "The Effect of Overall E-Service Quality in Marketing to Online Customer Satisfaction after Covid-19 ," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr315, Jun, DOI: https://doi.org/10.35609/jmmr.2023..
• Rahinah Ibrahim, 2023, "Tailoring Marketing to Young Chinese Car Buyers: Leveraging Automotive Cultural Experiences and Behavioral Personalities ," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr319, Sep, DOI: https://doi.org/10.35609/jmmr.2023..
• Danie Ferreira, 2023, "Marketing Political Parties: Political Branding Elements and Voters' Preference: A Hypothesised Model ," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr320, Dec, DOI: https://doi.org/10.35609/jmmr.2023..
• Nouha Anka Idrissi & Rachid Smouni, 2023, "The use of social media as a form of strategic communication by political parties in Morocco: A theoretical study
  [Recours aux médias sociaux comme forme de communication stratégique des partis politiques au Maroc : Une étude théorique]," Post-Print, HAL, number hal-04138939, Jun, DOI: 10.5281/zenodo.8064062.
• Arroud Warda & Laib Siham, 2023, "Consumer Protection Mechanisms from Information Pollution in the Digital Environment," Post-Print, HAL, number hal-04183387, Jun.
• Taoufiq Dadouch & Bouchra Bennani & Malika Haoucha, 2023, "Consumer Acceptance of Mobile Shopping Apps, From Basic Apps to AI-Conversational Apps: A Literature Review," Post-Print, HAL, number hal-04194657, Aug, DOI: 10.5281/zenodo.8299494.
• Thibault Laurent & Christine Thomas-Agnan & Anne Ruiz-Gazen, 2023, "Covariates impacts in spatial autoregressive models for compositional data," Post-Print, HAL, number hal-04215280, Jul, DOI: 10.1007/s43071-023-00035-0.
• Olivier Mesly & Hareesh Mavoori, 2023, "Mapping borrowers’ and lenders’ interactions according to their dark financial profiles," Post-Print, HAL, number hal-04350694, Nov, DOI: 10.1057/s41270-023-00263-1.
• Abdelhalim Lachache, 2023, "Artificial Intelligence and Competitive Advantage in Algerian Companies: The Need to Understand the Relationship," Post-Print, HAL, number halshs-04510993, Dec.
• Sihem Guidoum & Elkhansaa Saadi, 2023, "Mobile payment Application Quality and customer Loyalty: A Structural Equation Modeling Approach –BARIDI MOB case study-," Post-Print, HAL, number halshs-04521359, Dec.
• Helena Šlogar & Ivo Andrijanić, 2023, "The Impact Of Innovativeness, Entrepreneurial, Market, And Learning Orientation On Business Performance," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 74, issue 1, pages 3-33, DOI: 10.32910/ep.74.1.1.
• Dina Lončarić & Jasmina Dlačić & Marina Perišić Prodan, 2023, "Potrošačke Navike Domaćih Turista U Hrvatskoj: Motivacija, Namjere Ponašanja I Sukreiranje Turističkog Iskustva," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 74, issue 2, pages 173-207, DOI: 10.32910/ep.74.2.1.
• Barbara Buljat Raymond, 2023, "Proširena Stvarnost Kao Sredstvo Prookolišne Komunikacije: Kvalitativno Istraživanje O Ranoj Prihvaćenosti Tehnologije," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 74, issue 2, pages 275-299, DOI: 10.32910/ep.74.2.5.
• Wilhelmsson, Mats, 2023, "How Does the Presentation of Energy Performance Affect the Price of Houses? A Case Study of Detached Houses in Stockholm, Sweden," Working Paper Series, Royal Institute of Technology, Department of Real Estate and Construction Management & Banking and Finance, number 23/2, Apr.
• STOICA, Valentin Marius & EDU, Tudor, 2023, "Researching the Behavioral Elements of Online Video Game Players. A Detailed Analysis Using SPSS. Part III: Analysis of Video Game Users’ Behavior in Romania," Holistic Marketing Management Journal, Holistic Marketing Management, volume 13, issue 1, pages 12-25, February.
• PURCAREA, Ioan Matei, 2023, "E-Commerce, Marketing Technology Stake, and Improved DCX," Holistic Marketing Management Journal, Holistic Marketing Management, volume 13, issue 1, pages 30-40, February.
• PURCAREA, Ioan Matei, 2023, "Measuring the Impact of E-Commerce on the Economy," Holistic Marketing Management Journal, Holistic Marketing Management, volume 13, issue 1, pages 43-48, February.
• PURCAREA, Ioan Matei, 2023, "E-Commerce Business Under Pressure To Grow," Holistic Marketing Management Journal, Holistic Marketing Management, volume 13, issue 2, pages 24-30, July.
• STOICA, Valentin Marius & EDU, Tudor, 2023, "Researching the behavioral elements of online video game players. A detailed analysis using SPSS. Part IV: Research Conclusions and Recommendations," Holistic Marketing Management Journal, Holistic Marketing Management, volume 13, issue 2, pages 31-33, July.
• STANTON, John L & BAGLIONE, Stephen & SALNIKOVA, Ekaterina, 2023, "The Effect of Positive and Negative Nutrition/Health Advertising Label Claims on Intention to Buy," Holistic Marketing Management Journal, Holistic Marketing Management, volume 13, issue 2, pages 9-23, July.
• MAGNO, Dominic Elena & EDU, Tudor, 2023, "The influence of social media on contemporary consumer behavior: Part I, Introduction and Literature Review," Holistic Marketing Management Journal, Holistic Marketing Management, volume 13, issue 3, pages 11-36, September.
• PURCAREA, Ioan Matei, 2023, "E-Commerce, E-Fulfillment, Last Mile Delivery and CX," Holistic Marketing Management Journal, Holistic Marketing Management, volume 13, issue 3, pages 37-46, September.
• MAGNO, Dominic Elena & EDU, Tudor, 2023, "The influence of social media on contemporary consumer behavior: Part II, Research Methodology," Holistic Marketing Management Journal, Holistic Marketing Management, volume 13, issue 4, pages 09-13, December.
• PURCAREA, Ioan Matei, 2023, "E-Commerce Personalization and Digital Merchandising Strategy," Holistic Marketing Management Journal, Holistic Marketing Management, volume 13, issue 4, pages 14-22, December.
• Andrea Aramayo & Jhanira Rodriguez, 2023, "Explorando oportunidades de crecimiento para las pymes turísticas en Bolivia: lecciones de 34 casos de estudio," BIT, Universidad Privada Boliviana, number 13-23, Sep.
• Jhanira Rodriguez, 2023, "La gastronomía, una oportunidad para impulsar el turismo en Bolivia," BIT, Universidad Privada Boliviana, number 15-23, Nov.
• Viktoriia Pidhurska & Yaroslava Larina, 2023, "Consumer Behaviour Study in the Brand Management System," Oblik i finansi, Institute of Accounting and Finance, issue 2, pages 140-146, June, DOI: 10.33146/2307-9878-2023-2(100)-140-.
• Claudiu-Cătălin MUNTEANU, 2023, "The Usefulness of Branding in Agricultural Marketing," Agricultural Economics and Rural Development, Institute of Agricultural Economics, volume 20, issue 2, pages 209-224.
• Yu-Chi Wu & Yi-Feng Yang & Cheng-Se Hsu, 2023, "Relationship Between Innovative Leadership And Employee Service Innovation Behavior," Global Journal of Business Research, The Institute for Business and Finance Research, volume 17, issue 1, pages 17-24.
• Cheng-Se Hsu, 2023, "Relationships Among Marketing Mix, Customer Satisfaction And Customer Loyalty: Evidence From Taiwan," The International Journal of Business and Finance Research, The Institute for Business and Finance Research, volume 17, issue 1, pages 61-70.
• Imran Mehboob Shaikh & Hanudin Amin & Kamaruzaman Noordin & Junaid Mehboob Shaikh, 2023, "Islamic Bank Customers’ Adoption Of Digital Banking Services: Extending Diffusion Theory Of Innovation," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, volume 9, issue 1, pages 57-70, March, DOI: https://doi.org/10.21098/jimf.v9i1..
• Ismi Tazlia & Dety Nurfadilah & Sasotya Pratama, 2023, "Purchase Intention Of Halal Local Beauty Brand During Covid-19: The Role Of Influencers’ Credibility And Halal Awareness," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, volume 9, issue 3, pages 397-418, September, DOI: https://doi.org/10.21098/jimf.v9i3..
• Md.Nazmul HOSSAIN & MHM Imrul KABIR & Salma AKTER, 2023, "The rivalry between Traditional Market and Social Commerce Market and a brief study of consumer tendency:An empirical evidence," Romanian Journal of Economics, Institute of National Economy, volume 56, issue 1(65), pages 64-87, July.
• Melissa Newham & Marica Valente, 2023, "The Cost of Influence:How Gifts to Physicians Shape Prescriptions and Drug Costs," Working Papers, Faculty of Economics and Statistics, Universität Innsbruck, number 2023-03, Mar.
• Tugcenur Ekinci Furtana & Hasan Ozkazanc, 2023, "The Effect of Trust in Social Media and E-Commerce Companies on Consumer Decision," Journal of Economic Policy Researches, Istanbul University, Faculty of Economics, volume 10, issue 2, pages 605-628, July, DOI: 10.26650/JEPR1296365.
• Umut Ayman (ed.), 2023, "A New Era of Consumer Behavior - In and Beyond the Pandemic," Books, IntechOpen, number 7889, ISBN: ARRAY(0x8e93d428), June, DOI: 10.5772/intechopen.100829.
• Zinggara Hidayat, 2023, "Gadgets Are Always in the Hands of Consumers: The Triggers for Impulsive Buying Behavior," Chapters, IntechOpen, in: Umut Ayman, "A New Era of Consumer Behavior - In and Beyond the Pandemic", DOI: 10.5772/intechopen.106937.
• Ondrej Roubal, 2023, "Consumer Culture and Abundance of Choices: Having More, Feeling Blue," Chapters, IntechOpen, in: Umut Ayman, "A New Era of Consumer Behavior - In and Beyond the Pandemic", DOI: 10.5772/intechopen.105607.
• Jia Li & Patrick Fisher, 2023, "Consumers' Curbside Pickup and Home Delivery Shopping Behavior in the Post-Pandemic Era," Chapters, IntechOpen, in: Umut Ayman, "A New Era of Consumer Behavior - In and Beyond the Pandemic", DOI: 10.5772/intechopen.107377.
• Krishna Moorthy & Te Nian Ci & Aufa Amalina Kamarudin & Normala S. Govindarajo & Loh Chun Ting, 2023, "Upsurge of Online Shopping in Malaysia during COVID-19 Pandemic," Chapters, IntechOpen, in: Umut Ayman, "A New Era of Consumer Behavior - In and Beyond the Pandemic", DOI: 10.5772/intechopen.108049.
• Titus Chukwuemezie Chukwuemezie Okeke, 2023, "Antecedents and Consequences of Customer Engagement Behaviour in the Hospitality Industry: A Moderated Mediation," Chapters, IntechOpen, in: Umut Ayman, "A New Era of Consumer Behavior - In and Beyond the Pandemic", DOI: 10.5772/intechopen.107139.
• Hiroko Oe & Yasuyuki Yamaoka, 2023, "Discussion of Purchasing Virtual Digital Nature and Tourism," Chapters, IntechOpen, in: Umut Ayman, "A New Era of Consumer Behavior - In and Beyond the Pandemic", DOI: 10.5772/intechopen.105869.
• Carlos A. Trujillo, 2023, "The Future of Sustainable Consumption after the Pandemic, Optimism or Pessimism?," Chapters, IntechOpen, in: Umut Ayman, "A New Era of Consumer Behavior - In and Beyond the Pandemic", DOI: 10.5772/intechopen.107140.
• Sankhani Hemachandra & Nora Sharkasi, 2023, "The Acceleration of Digital Maturity during the COVID-19 Pandemic in the Retail Industry in Sri Lanka," Chapters, IntechOpen, in: Umut Ayman, "A New Era of Consumer Behavior - In and Beyond the Pandemic", DOI: 10.5772/intechopen.107378.
• Sien Chen, 2023, "A Federated Learning-Based Civil Aviation Passenger Value Analysis Method and MaaS Construction Considerations in the Epidemic Background," Chapters, IntechOpen, in: Umut Ayman, "A New Era of Consumer Behavior - In and Beyond the Pandemic", DOI: 10.5772/intechopen.107115.
• Glen Farrelly & Mihail Cocosila & Houda Trabelsi, 2023, "A Consumer Behavior Perspective of Adopting Mobile Contact Tracing Apps in a Public Health Crisis: Lessons from ABTraceTogether for COVID-19 Pandemic," Chapters, IntechOpen, in: Umut Ayman, "A New Era of Consumer Behavior - In and Beyond the Pandemic", DOI: 10.5772/intechopen.106024.
• Jeremy Millard, 2023, "The Geo-Demographics of European Consumers' Food Behaviour in the New Age of Disruption," Chapters, IntechOpen, in: Umut Ayman, "A New Era of Consumer Behavior - In and Beyond the Pandemic", DOI: 10.5772/intechopen.106938.
• Vincenzo Senatore & Emanuele di Prisco, 2023, "The Alternative Disputes Resolution System in the European Union: Consumer Protection in Cross-Border Disputes," Chapters, IntechOpen, in: Umut Ayman, "A New Era of Consumer Behavior - In and Beyond the Pandemic", DOI: 10.5772/intechopen.108539.
• Achoja Roland Onomu, 2023, "Smallholder's Market Participation, Characteristics, Tractor Use Implications and Determinants in Nigeria," Journal of Developing Areas, Tennessee State University, College of Business, volume 57, issue 4, pages 1-27, October-D.
• LUKIĆ Radojko, 2023, "Influence of Net Working Capital on Trade Profitability in Serbia," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 01, March.
• Laurens Defau & Alexander Zauner, 2023, "Personalized subject lines in email marketing," Marketing Letters, Springer, volume 34, issue 4, pages 727-733, December, DOI: 10.1007/s11002-023-09701-7.
• Federico Rossi, 2023, "Mergers with endogenous product choice: The case of the ready-to-eat cereal industry," Quantitative Marketing and Economics (QME), Springer, volume 21, issue 1, pages 1-64, March, DOI: 10.1007/s11129-022-09259-0.
• Adam N. Smith & Jim E. Griffin, 2023, "Shrinkage priors for high-dimensional demand estimation," Quantitative Marketing and Economics (QME), Springer, volume 21, issue 1, pages 95-146, March, DOI: 10.1007/s11129-022-09260-7.
• J.-P. Niinimäki, 2023, "Experience Goods, Umbrella Branding, and Reputation," Review of Industrial Organization, Springer;The Industrial Organization Society, volume 62, issue 1, pages 33-44, February, DOI: 10.1007/s11151-022-09885-8.
• Hernán Toniut, 2023, "Evaluación De Las Motivaciones Utilitarias En La Compra De Calzado e Indumentaria a Través De Medios Electrónicos," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 21, pages 1-11, January-J, DOI: 10.24215/23143738e110.
• Ingrid Mariuxi Avilés Jiménez & Fabrizio Freire- Morán, 2023, "La Creación de Valor: sus Efectos en el Comportamiento del Consumidor de Tableros Eléctricos," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 21, pages 1-14, January-J, DOI: 10.24215/23143738e111.
• Iván Alberto Analuisa & Juan Antonio Jimber del Río & José Antonio Fernández Gallardo & Arnaldo Vergara-Romero, 2023, "The Value Chain of Ecuadorian Hard Yellow Corn. Challenges and Opportunities," Lecturas de Economía, Universidad de Antioquia, Departamento de Economía, issue 98, pages 231-262, January-J, DOI: 10.17533/udea.le.n98a347315.
• Karolina Tučková & Tereza Balcarová, 2023, "Cause-Related Marketing as a Corporate Social Responsibility Initiative: Consumer Perceptions of the Campaign," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 9, issue 2, pages 186-204, DOI: 10.11118/ejobsat.2023.010.
• Maria Torocsik & Laszlo Csoka & Peter Nemeth & Agnes Neulinger, 2023, "Changes in the Attitudes of Hungarian Shoppers in Times of Crisis," Financial and Economic Review, Magyar Nemzeti Bank (Central Bank of Hungary), volume 22, issue 4, pages 82-106.
• Sarah Moshary & Bradley Shapiro & Sara Drango, 2023, "Preferences for Firearms and Their Implications for Regulation," NBER Working Papers, National Bureau of Economic Research, Inc, number 30934, Feb.
• Lin William Cong & Siguang Li, 2023, "A Model of Influencer Economy," NBER Working Papers, National Bureau of Economic Research, Inc, number 31243, May.
• Savica Dimitrieska & Andrijana Bojadzievska-Danevska & Elena Parnardzieva Stanoevska, 2023, "Brands In The Metaverse," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 11, issue 2, pages 31-42, DOI: 10.37708/ep.swu.v11i2.3.
• Milena Filipova & Dilyana Yaneva & Ion Mierlus-Mazilu, 2023, "Specifics Of Digital Transformation In Business," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 20, issue 2, pages 110-121, DOI: 10.37708/em.swu.v20i2.7.
• Savica Dimitrieska & Snezana Bilic, 2023, "Packaging As The 5th P Of Marketing," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 20, issue 2, pages 134-143, DOI: 10.37708/em.swu.v20i2.9.
• Sihan Fang & Hyeokkoo Eric Kwon & Tian Lu & Yingjie Zhang, 2023, "Mobile Effects on Two-Sided Financial Decisions: Evidence from Field Experiments on Peer-to-Peer Lending Platforms," Working Papers, NET Institute, number 23-01, Sep.
• Xintong Han & Jan Victor Dee & Shaojia Wang, 2023, "Transforming Rural Trade: The Impact of Government-Initiated E-commerce Platform on Local Specialty Sales," Working Papers, NET Institute, number 23-03, Sep.
• Tong Guo & Boya Xu & Daniel Yi Xu, 2023, "Social Media Publicity and New Product Entry via Entrepreneurs," Working Papers, NET Institute, number 23-06, Sep.
• Hristo Ivanov Katrandjiev, 2023, "Genesis of Branding: Methodological Framework for Studying Ancient Egyptian Cylinder Seals (3000 BC - 2150 BC)," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 235-255, June.
• Luiela Magdalena Csorba & Luiela Magdalena Csorba, Valentin Burca, 2023, "The Romanian Consumers’ Perception Regarding the Immunization against the Coronavirus," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 585-611, September.
• Elena Kostadinova & Emil Hristov, 2023, "Marketing in the Context of Small Non-Profit Organisations," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 879-895, December.
• Irina Yovcheva, 2023, "Artificial Intelligence in FMCG Retail Sector," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 101-114, March.
• Ivan Slavchev, 2023, "Consumer Trends on Bulgarian Beer Market Driven by Covid-19," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 147-160, March.
• Nadezda Dimova, 2023, "Specificity of Dynamic Changes in Offline Retail Marketing," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 79-88, March.
• Bich Ho & Dora Marinova, 2023, "Environmental Sustainability and Its Impact on Brand Loyalty of Vietnamese in Vietnam and Australia," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 27-40, June.
• Violeta Galabova & Velichka Zlatkova, 2023, "Key Changes in The Customer Journey as a Result of Digitization in Trade," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 41-52, June.
• Mariyana Kateva, 2023, "Woven Wraps Test Tours as Part of Experiential Marketing," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 79-90, June.
• Adam Rudzewicz, 2023, "Effects Of Marketing Communication Of A Small Service Company On Instagram," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, volume 18, issue 2, pages 115-125, December, DOI: https://doi.org/10.31648/oej.10048.
• Pawel Merlo, 2023, "Impulsive Behaviour Of Customers In Large-Format Grocery Shops In Poland - A Case Study," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, volume 18, issue 2, pages 141-156, December, DOI: https://doi.org/10.31648/oej.10049.
• Jacek Michalak & Mateusz Stypinski, 2023, "Methods Of Manipulation Used In Advertising," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, volume 18, issue 2, pages 195-206, December, DOI: https://doi.org/10.31648/oej.10314.
• Tereza Ikášová, 2023, "Faktory ovlivňující chování návštěvníků na webových stránkách," Working Papers, Silesian University, School of Business Administration, number 0074, Jun.
• A K M Zakaria, 2023, "A study of the challenges and opportunities in marketing and customer relationship management for microfinance institutions serving refugee entrepreneurs in Europe," Working Papers, Silesian University, School of Business Administration, number 0075, Jul.
• Dinu Vlad SASU & Adela Laura POPA & Naiana Nicoleta TARCA, 2023, "Aspects Regarding The Influence Of Mass Media On The Human Psychic System Of The Young Consumer From A Marketing Perspective," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 32, issue 2, pages 265-274, December.
• Omar Salem & Marietta Kiss, 2023, "Using The Servqual Model To Assess Service Quality Of Internet Service Providers: Evidence From Jordan," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, volume 8, issue 1, pages 61-71, March, DOI: http://doi.org/10.47535/1991ojbe165.
• Adriana Ioana Filip (Croitoru) & Monica Ioana Toader, 2023, "Researching Local Community Satisfaction in Mihai Viteazu Village," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 107-112, August.
• Ingrid Georgeta Apostol & Giulia Elena Zaharia, 2023, "Consumer Perception Research on Online Influencer Marketing: A Review of Key Findings and Implication," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 554-558, August.
• Elena Bostanica & Elena Goga & Mihai Orzan, 2023, "Exploring Barriers to Adoption of AR filters on Social Media," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 570-576, August.
• Elena Manuela Istoc & Mihaela Adina Mateescu & Daniela Nicoleta Baleanu, 2023, "Marketing of Tourism Destinations in the Post-Covid Era – Challenges of the New Normal," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 641-647, August.
• Ion Danut Juganaru, 2023, "Recent Evolutions and Trends in the Trade Fairs and Exhibitions Industry, before and after the COVID-19 Pandemic. The ROMEXPO Company’s Case (Romania)," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 648-658, August.
• Mariana Juganaru & Daniela Popescu & Sorina Girboveanu, 2023, "The impact of Intelligent Virtual Assistants on Buying Behavior," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 659-667, August.
• Mariana Juganaru & Daniela Popescu & Felicia Balta Rusu, 2023, "Investigating Jewellery Buying Behaviour During the Pandemic," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 668-677, August.
• Constantina-Alina Milos (Ilie) & Andreea-Daniela Moraru, 2023, "The Impact of Major Crises on the Behaviour of the Consumer of Tourism Services - A Perspective on the Impact of the Covid-19 Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 696-702, August.
• Nicoleta Andreea Neacsu & Adriana Tulbure, 2023, "Marketing Strategies Applied on the Romanian Pharmaceutical Market," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 723-730, August.
• Iuliana Obreja, 2023, "Influencer’s Authenticity from the Perspective of Generation Z Consumers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 742-749, August.
• Sorin-George Toma, 2023, "The Evolution of the World’s Most Valuable Brands in the Period 2018-2023," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 815-821, August.
• Adriana Tulbure & Nicoleta Andreea Neacsu, 2023, "Study on Visual Identity Elements Used in the Coffee Market in the Digital Age," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 829-837, August.
• Giulia-Elena Zaharia & Ingrid Georgeta Apostol, 2023, "Research Based on Secondary Data into the Influence of Colours on the Online Consumer’s Behaviour," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 849-858, August.
• Raluca-Giorgiana Chivu (Popa) & Ionut-Claudiu Popa, 2023, "Unveiling the Power of Social Media: Innovative Strategies and SOCMINT Insights in Modern Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 411-417, December.
• Gabriel Dinu & Loredana Dinu, 2023, "The Influence of Social Groups on the Voting Behavior of the Resita Voter," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 437-441, December.
• Loredana Dinu & Gabriel Dinu & Jeanina-Biliana Ciurea, 2023, "Analysis of Consumer Perception Regarding the Quality of Services Offered by Casa Ecologica Guesthouse," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 442-452, December.
• Liliana Gherghina, 2023, "The Identification of the Preference, Motivation, Attitude and Satisfaction of Consumers towards Resorts from the Semenic Tourist Area," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 459-469, December.
• Adrian Serban Comanescu, 2023, "Google Ads, Meta, TikTok, which Is the Best Way of Paid Promotion?," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 562-568, December.
• Coloma à lvarez Santamaría & Consuelo Riaño Gil & Agustín V. Ruiz Vega & Arkaitz Bañuelos Campo, 2023, "Influencer Marketing: Impulsores de la interacción para-social y del flow," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2305, Jun, revised May 2023.
• Mark Armstrong & John Vickers, 2023, "Multibrand Price Dispersion," Economics Series Working Papers, University of Oxford, Department of Economics, number 1029, Nov.
• Marisol Valencia Cárdenas & Liliana Cárdenas Cano & María Eugenia Jiménez Ruiz & Luder Estefanny Velandia Estrada & Mayerlin Roldán Sepúlveda, 2023, "Condiciones de Omnicanalidad en un Sector Empresarial de Colombia
  [Omnichannel Conditions in a Business Sector in Colombia]," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, volume 36, issue 1, pages 1-24, December, DOI: https://doi.org/10.46661/revmetodos.
• Omar Boubker & Abdellah Aatar, 2023, "El efecto de la satisfacción y el apego a la marca en la fidelidad del consumidor. Aplicación de la técnica PLS-SEM
  [The effect of satisfaction and brand attachment on consumer loyalty. Application of the PLS-SEM technique]," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, volume 36, issue 1, pages 1-19, December, DOI: https://doi.org/10.46661/revmetodos.
• Bruno F. Abrantes & Rana Basit Ali, 2023, "Perception of brand globalness and localness: the role of brand competence in stereotype-building and value consciousness," Journal of Marketing Analytics, Palgrave Macmillan, volume 11, issue 4, pages 722-737, December, DOI: 10.1057/s41270-023-00246-2.
• Daniel Kaimann & Clarissa Laura Maria Spiess Bru, 2023, "Sounds too Feminine? Brand Gender and The Impact on Professional Critics," Working Papers Dissertations, Paderborn University, Faculty of Business Administration and Economics, number 107, May.
• María D. Illescas-Manzano & Sergio Martínez-Puertas & Gema M. Marín-Carrillo & María B. Marín-Carrillo, 2023, "Dynamics of agglomeration and competition in the hotel industry: A geographically weighted regression analysis based on an analytical hierarchy process and geographic information systems (GIS) data," Oeconomia Copernicana, Institute of Economic Research, volume 14, issue 1, pages 213-252, March, DOI: 10.24136/oc.2023.006.
• Nguyen, Phi Dung & Huynh, Cong Minh, 2023, "Sustainable E-commerce Logistics for Customer Satisfaction: Evidence from Vietnam," MPRA Paper, University Library of Munich, Germany, number 115976, Jan.
• Chen, Chien-Hsun, 2023, "The Emergence of China’s Mergers and Acquisitions Market," MPRA Paper, University Library of Munich, Germany, number 116615, Mar.
• Corbu, Ion, 2023, "Decizia, factor determinant în procesele manageriale și în activitatea de cercetare
  [Decision, determining factor in managerial processes and in research activity]," MPRA Paper, University Library of Munich, Germany, number 117268, May.
• Phan, The Vinh & Huynh, Cong Minh, 2023, "The Effect of Logistics Services Quality on Consumer Satisfaction in Fresh Food E-Commerce: Evidence from the South of Vietnam," MPRA Paper, University Library of Munich, Germany, number 117627, May, revised 14 Jun 2023.
• Georgieva, Daniela & Popova-Terziyska, Radostina, 2023, "Modern marketing communications in the forest sector as a factor to increase the added value in terms of COVID-19," MPRA Paper, University Library of Munich, Germany, number 117685, revised 2023.
• Ray, Sourav & Snir, Avichai & Levy, Daniel, 2023, "Retail pricing format and rigidity of regular prices," MPRA Paper, University Library of Munich, Germany, number 117784, Apr, revised 29 Apr 2023.
• Ologunebi, John & Taiwo, Ebenezer, 2023, "Digital Marketing Strategies, plan and implementations: A case study of Jumia Group and ASDA Uk," MPRA Paper, University Library of Munich, Germany, number 118771, Oct.
• Ologunebi, John & Taiwo, Ebenezer, 2023, "The Importance of SEO and SEM in improving brand visibility in E-commerce industry; A study of Decathlon, Amazon and ASOS," MPRA Paper, University Library of Munich, Germany, number 119205, Nov.
• Luttmann, Alexander & Ladd, Daniel, 2023, "Loyalty rewards and redemption behavior: Stylized facts for the U.S. airline industry," MPRA Paper, University Library of Munich, Germany, number 119214, Nov.
• Armstrong, Mark & John, Vickers, 2023, "Multibrand price dispersion," MPRA Paper, University Library of Munich, Germany, number 119322, Nov.
• Ologunebi, John, 2023, "The marketing strategy to increase Gen Z and Millennials' usability of Asda's website: A case study of ASDA Uk," MPRA Paper, University Library of Munich, Germany, number 119417, Dec.
• Dang, Son-Hoang & Nguyen, Luan-Thanh, 2023, "What drives customer loyalty in social commerce sector? PLS-SEM approach," MPRA Paper, University Library of Munich, Germany, number 119509, Aug, revised 15 Oct 2023.
• Rodriguez, Fabrizio, 2023, "On Salesforce Compensation with Inventory Considerations," MPRA Paper, University Library of Munich, Germany, number 119514, Nov.
• Koukopoulos, Anastasios & Lounis, Stavros & Farmakis, Timoleon & Vrechopoulos, Adam & Doukidis, Georgios, 2023, "D&C for EU Funded Projects: Towards an Integrated Omnichannel Dissemination and Communication Framework," MPRA Paper, University Library of Munich, Germany, number 121108.

2022

• Congiu, Luca & Moscati, Ivan, 2022, "A review of nudges: definitions, justifications, effectiveness," LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library, number 115134, Feb.
• Bordian, Mariia & Gil Saura, Irene & Seric, Maja, 2022, "¿Cómo impulsa la Comunicación Integrada de Marketing la satisfacción del huésped?: una propuesta a través del conocimiento ecológico y la co-creación de valor," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Prados Peña, M.ª Belén, 2022, "Efecto moderador del ajuste de la extensión y la implicación en la relación entre la actitud hacia una marca padre patrimonial y la lealtad de la extensión. Aplicación al conjunto monumental de la Alhambra y el Generalife," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Ribeiro, Hugo & Barbosa, Belém & Moreira, Antonio C. & Rodrigues, Ricardo, 2022, "Churn in services – A bibliometric review," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Xiaoxue Du & Xuejian Wang & Patrick Hatzenbuehler, 2022, "Digital technology in agriculture: a review of issues, applications and methodologies," China Agricultural Economic Review, Emerald Group Publishing Limited, volume 15, issue 1, pages 95-108, June, DOI: 10.1108/CAER-01-2022-0009.
• Esat Saçkes, 2022, "Effects of COVID-19 Pandemic on Tourists’ Travel Behaviour and Patterns," Contemporary Studies in Economic and Financial Analysis, Emerald Group Publishing Limited, "Managing Risk and Decision Making in Times of Economic Distress, Part A", DOI: 10.1108/S1569-37592022000108A037.
• Derya Timucin Hayat & Blend Ibrahim, 2022, "Sustainable Heritage Management: A Literature Review," Contemporary Studies in Economic and Financial Analysis, Emerald Group Publishing Limited, "Managing Risk and Decision Making in Times of Economic Distress, Part A", DOI: 10.1108/S1569-37592022000108A040.
• Bilge Villi, 2022, "Changing Consumer Behaviour During the Pandemic Period: The Rise of Digital Transformation," Contemporary Studies in Economic and Financial Analysis, Emerald Group Publishing Limited, "Managing Risk and Decision Making in Times of Economic Distress, Part B", DOI: 10.1108/S1569-37592022000108B040.
• Şahnaz Ekşioğlu & Tülin Ural, 2022, "The Effects of Technology Readiness on Intention of Using the Mobile Payment Applications," Contemporary Studies in Economic and Financial Analysis, Emerald Group Publishing Limited, "The New Digital Era: Digitalisation, Emerging Risks and Opportunities", DOI: 10.1108/S1569-37592022000109A014.
• Xuan Cu Le, 2022, "Refining mobile location-based service adoption: the lens of pull effect- and push effect-related motivations," Journal of Asian Business and Economic Studies, Emerald Group Publishing Limited, volume 30, issue 4, pages 309-324, March, DOI: 10.1108/JABES-09-2021-0159.
• Anastasia A. Sozinova & Olesya A. Meteleva, 2022, "Sites of States with a Dynamically Developing Socio-Political Structure and Economy: Analyzing Forms and Methods of Obtaining Competitive Advantages of Transnational (Global) Companies," Research in Economic Anthropology, Emerald Group Publishing Limited, "Current Problems of the World Economy and International Trade", DOI: 10.1108/S0190-128120220000042022.
• Beriz Čivić, 2022, "Application of DEA Method in Measuring of Market Efficiency of Banks in Bosnia and Herzegovina and Reflection of the COVID-19," International Econometric Review (IER), Economic Research Association, volume 14, issue 2, pages 46-58, June.
• Bahman Huseynli & Sevar Mammadova, 2022, "Determining the Moderator Role of Brand Image on Brand Innovativeness, Consumer Hope, Customer Satisfaction and Repurchase Intentions," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 59-77.
• Khavar Alakbarli, 2022, "Country Branding in the Era of Pandemic: Possible Shifts in Country Branding Strategies and Future Perspectives," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 4, pages 135-151.
• Dr. Irene Samanta & Dr. Panagiotis Kaldis & Konstantinos Papageorgiou, 2022, "Consumer’s Engagement in Social Media and Implications in Trusting e-Word of Mouth," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, volume 12, issue 1, pages 37-48.
• Panagiotis Kostopoulos & Christos Tzovas & Constantinos Chalevas & Nicos Sykianakis, 2022, "Alternative Banking Channels in the Greek Banking Sector," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, volume 12, issue 2, pages 136-168.
• Aleksandra Swieboda & Jolanta Tkaczyk & Mateusz J. Kuczabski, 2022, "Purchasing Decisions and Choices of Polish Mothers of Children Aged 0-6: The Role of Providing Opinions on Products by Scientific Units," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 903-916.
• Grebowiec Mariusz, 2022, "Changes in the Process of Cooperation in Contemporary Agriculture and Directions and Dynamics of Changes on the Example of Poland," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 31-45.
• Dariusz Sobotkiewicz & Pawel Waniowski, 2022, "Changes in Relationships with Business Customers under the Influence Pandemic on the Example of a Medium-Sized Enterprise in the Paper Industry," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 376-386.
• Monika Szyda, 2022, "Marketing Communication of a Public University," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 408-419.
• Wioletta Wereda, 2022, "The Role of Modern Technologies in Functioning of Contemporary Innovative Enterprises on the Example of Poland," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 418-429.
• Krzysztof Soloducha, 2022, "Influencer Marketing as a Method of Solving the Crisis of Trust in Digital Content Marketing," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 634-645.
• Emil Velinov & Helena Cetlova & Andrea Cizku & Zdenek Bednarcik & Iryna Leroy, 2022, "Analysis of the Differences in Using Online Marketing Tools for Measuring its Effectiveness in the Segment of Small and Medium-Sized Companies in the Czech Republic," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 3-35.
• Aleksander Lotko, 2022, "The Influence of the Quality of Internet Banking Services on Customer Loyalty," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special A, pages 259-276.
• Malgorzata Lotko & Mariusz Szuster, 2022, "Electric Vehicles Market in Poland," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special A, pages 286-297.
• Andrzej R. Stopczynski & Marika Ziemba, 2022, "Why Do Consumers Purchase Further Financial Services? Application of the Theory of Planned Behaviour," Czech Journal of Economics and Finance (Finance a uver), Charles University Prague, Faculty of Social Sciences, volume 72, issue 3, pages 265-293, September.
• Richard Fedorko, 2022, "Identification of the Factors Affecting the Frequency of Online Shopping of Millennial and Post-Millennial consumers," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jber219, Mar, DOI: https://doi.org/10.35609/jber.2022..
• Richard Fedorko, 2022, "Consumer Behavior in the Process of Buying Fashion Products: a Study of Generational Differences in Terms of Shopping Channel Preferences," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr288, Mar, DOI: https://doi.org/10.35609/jmmr.2022..
• Sriti Mayang Sari, 2022, "Implementation of Interior Branding in Retail Interior Design," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr289, Mar, DOI: https://doi.org/10.35609/jmmr.2022..
• Zulkarnain Siregar, 2022, "Resources Based View in Destination Image and Tourist Attitude Influence on Tourist Intention through Tourist Satisfaction to Visit Cultural Heritage in Indonesia," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr292, Mar, DOI: https://doi.org/10.35609/jmmr.2022..
• Songporn Hansanti, 2022, "Social Gratification and Second-Hand Fashion: An Exploratory Study of Luxury Brand Watches in Thailand," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr294, Jul, DOI: https://doi.org/10.35609/jmmr.2022..
• Tatsuya Kimura, 2022, "New Customer Satisfaction Index for the Japanese Market: From Net Promoter Score to Promoter Score Japan ," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr300, Sep, DOI: https://doi.org/10.35609/jmmr.2022..
• Ihil S. Baron, 2022, "Understanding the effect of cosmetics brand perception, halal label, and product composition on habitual buying behaviour through perceived price ," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr301, Sep, DOI: https://doi.org/10.35609/jmmr.2022..
• Nurul Labanihuda Abdull Rahman, 2022, "A Review and Bibliometric Analysis of Online Food Delivery by Using Scopus Database ," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr303, Sep, DOI: https://doi.org/10.35609/jmmr.2022..
• Ayanda Deliwe, 2022, "Creating consumer awareness of green products through the 6Ps of societal marketing," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr308, Dec.
• Florence Jacob & Virginie Pez & Pierre Volle, 2022, "Principes, modalités, apports et limites de la Design Science Research en marketing – application illustrative au pilotage des parcours clients," Post-Print, HAL, number hal-03481659, DOI: 10.1177/07673701211014919.
• Saida Filali & Nassima Faraj, 2022, "Marketing of SMEs in the digital age: Challenges and issues," Post-Print, HAL, number hal-03895605, Nov, DOI: 10.5281/zenodo.7373605.
• Bouacheria Kebir & Salhi Tarik, 2022, "
  [The Algerian public banks in the era of the digital transformation]," Post-Print, HAL, number hal-03904959, Dec.
• Stefan Buehler & Rachel Chen & Daniel Halbheer, 2022, "Circular Business Models: Product Design and Consumer Participation," Working Papers, HAL, number hal-03938305, Dec, DOI: 10.2139/ssrn.4314781.
• Tri Esti Masita & Pramono Hari Adi & Wiwiek Rabiatul Adawiyah & Faizal Wihuda, 2022, "The Role Of Consumer Hope, Positive Emotional Advertising, And Multi-Context Numbers In Developing Purchase Intention And Word Of Mouth Of Eco-Efficient Product," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 73, issue 3, pages 390-414, DOI: 10.32910/ep.73.3.3.
• Zoran Krupka & Milena Marinić, 2022, "Integriranost Elemenata Zemlje Podrijetla U Identitet Marke Proizvoda," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 73, issue 3, pages 433-458, DOI: 10.32910/ep.73.3.5.
• Andrea Previšić & Andrea Lučić & Marija Uzelac, 2022, "Utjecaj Obilježja Ličnosti Na Impulzivnost U Kupovini I Odgovorno Financijsko Ponašanje," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 73, issue 5, pages 768-795, DOI: 10.32910/ep.73.5.5.
• Funke, Michael, 2022, "Business Associations and Institutional Development of Swedish Post-War Export Advertising," SSE Working Paper Series in Economic History, Stockholm School of Economics, number 2022:1, Jan.
• PURCAREA, Ioan Matei, 2022, "Agile Marketing and Empowered E-Commerce," Holistic Marketing Management Journal, Holistic Marketing Management, volume 12, issue 1, pages 15-25, March.
• HALLIER, Bernd, 2022, "From Big Volume and Big Boxes to Big Data," Holistic Marketing Management Journal, Holistic Marketing Management, volume 12, issue 2, pages 10-15, July.
• PURCAREA, Ioan Matei, 2022, "Shaping the Future of E-Commerce in Relation with the Data Economy," Holistic Marketing Management Journal, Holistic Marketing Management, volume 12, issue 2, pages 16-30, July.
• PURCAREA, Ioan Matei, 2022, "The Digital Transformation and e-commerce," Holistic Marketing Management Journal, Holistic Marketing Management, volume 12, issue 2, pages 40-67, July.
• STOICA, Valentin Marius & EDU, Tudor, 2022, "Researching the behavioral elements of online video game players. A detailed analysis using SPSS. Part I: A marketing approach to the video game industry," Holistic Marketing Management Journal, Holistic Marketing Management, volume 12, issue 3, pages 08-12, October.
• PURCAREA, Ioan Matei, 2022, "Digital Customer Engagement, CX Future and the Advance of the Metaverse-Related Activities Including in E-Commerce Retail," Holistic Marketing Management Journal, Holistic Marketing Management, volume 12, issue 3, pages 13-21, October.
• BOTZOKAN, Nicolas Alexander & EDU, Tudor, 2022, "Location-based market positioning a company – A case study of food retailers in Romania. Part I: Literature Review," Holistic Marketing Management Journal, Holistic Marketing Management, volume 12, issue 3, pages 28-36, October.
• STOICA, Valentin Marius & EDU, Tudor, 2022, "Researching the behavioral elements of online video game players. A detailed analysis using SPSS. Part II: Analysis of company’s marketing environment," Holistic Marketing Management Journal, Holistic Marketing Management, volume 12, issue 4, pages 11-20, December.
• PURCAREA, Ioan Matei, 2022, "E-Commerce Development and Entering the Path to NeXT Commerce," Holistic Marketing Management Journal, Holistic Marketing Management, volume 12, issue 4, pages 40-53, December.
• Claudiu-Cătălin MUNTEANU & Alexandru-Narcis BOZGĂ, 2022, "The Effects Of Shrinkflation On Brand Reputation : The Case Of Dairy Products In Romania," Agricultural Economics and Rural Development, Institute of Agricultural Economics, volume 19, issue 2, pages 281-292.
• Wasfi Alrawabdeh, 2022, "Factors Affecting Users Comments, Intention To Share, And Sharing Attitude: Evidence From The Facebook Platform," Global Journal of Business Research, The Institute for Business and Finance Research, volume 16, issue 1, pages 41-55.
• Izra Berakon & Lu’liyatul Mutmainah & Abdul Qoyum & Hendy Mustiko Aji, 2022, "Muslim Intention To Participate In Retail Cwls:The Test Of Mediation And Moderation Effects," Bulletin of Monetary Economics and Banking, Bank Indonesia, volume 8, issue Special I, pages 17-52, December, DOI: https://doi.org/10.21098/jimf.v8i0..
• Nurul Izzati Binti Justine & Mohamad Isa Abd Jalil, 2022, "Repeated Giving of Cash WAQF: A Case Study of Sabah, Malaysia," Bulletin of Monetary Economics and Banking, Bank Indonesia, volume 8, issue Special I, pages 107-124, December, DOI: https://doi.org/10.21098/jimf.v8i0..
• Izra Berakon & Lu’liyatul Mutmainah & Abdul Qoyum & Hendy Mustiko Aji, 2022, "Muslim Intention To Participate In Retail Cwls:The Test Of Mediation And Moderation Effects," Bulletin of Monetary Economics and Banking, Bank Indonesia, volume 8, issue Special I, pages 17-52, December, DOI: https://doi.org/10.21098/jimf.v8i0..