Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2023

• Petr Janeček & Olga Martinčíková Sojková & Lukáš Pichlík, 2023, "Visitor Satisfaction with Cultural Attractions in Destinations of the Karlovy Vary Region," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, volume 26, issue 3, pages 1-12, DOI: 10.32725/acta.2023.013.
• Defau Laurens & Zauner Alexander & Sycik Anna, 2023, "How to Improve the Performance of Email Marketing Campaigns? A Field Experiment Using the Authority Principle to Improve Email Performance," Review of Marketing Science, De Gruyter, volume 21, issue 1, pages 187-194, September, DOI: 10.1515/roms-2022-0095.
• Kinga LAZAR, 2023, "Tourism In The Central Region After Two Years Of The Pandemic," Contemporary Economy Journal, Constantin Brancoveanu University, volume 8, issue 1, pages 128-136.
• Daniel Boldureanu & Gabriela Boldureanu & Mihaela Mihai, 2023, "Analysis Of The Marketing Environment In A Medical Center," Management Strategies Journal, Constantin Brancoveanu University, volume 60, issue 2, pages 168-172.
• Daniel Boldureanu & Gabriela Boldureanu & Mihaela Mihai, 2023, "Analysis Of The Marketing Mix In A Medical Center," Management Strategies Journal, Constantin Brancoveanu University, volume 60, issue 2, pages 173-178.
• Radu Gogolan & Cristina Veith, 2023, "Innovation Over Price: Understanding Generation Z’s Preferences in the Smartphone Market," Manager Journal, Faculty of Business and Administration, University of Bucharest, volume 37, issue 1, pages 37-51, May.
• Joan Calzada & Nestor Duch-Brown & Ricard Gil, 2023, "Do Search Engines Increase Concentration in Media Markets?," CESifo Working Paper Series, CESifo, number 10671.
• Daniel Ershov & Yanting, He & Stephan Seiler, 2023, "How Much Influencer Marketing Is Undisclosed? Evidence from Twitter," CESifo Working Paper Series, CESifo, number 10743.
• Afaf KHOUILED & Florin-Alexandru LUCA & Hicham MAHDJOUBA & Sami Mohammed BENNOUNA, 2023, "The role of consumer protection associations in rationalizing consumer purchasing behavior – an example of consumer research in the state of Ouargla," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 50, pages 7-17, July.
• Alexandrina POPESCU-CRUCEANU, 2023, "Social and economic structures of population from Bukovina in interwar period," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 1, pages 27-39, July.
• Mihaela PASCAL, 2023, "Smart workspaces and the sense of ownership – the impact of the work environment in the emergence of psychological ownership," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 21, pages 75-84, July.
• Camelia COJAN, 2023, "Parental perceptions of toys and games marketing," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 22, pages 95-102, December.
• Camelia COJAN, 2023, "A content analysis of values portrayed in TV commercials for games and toys," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 32, pages 115-121, September.
• Carlos Fernando Osorio-Andrade & Carlos Alberto Arango Pastrana & Augusto Rodr�guez Orejuela, 2023, "Evolución de la investigación científica sobre electronic word of mouth en la industria del turismo: un análisis bibliométrico," Estudios Gerenciales, Universidad Icesi, volume 39, issue 166, pages 110-122, DOI: 10.18046/j.estger.2023.166.5415.
• Gerson Jaquin Cristancho Triana, 2023, "Actitud e intención hacia el consumo responsable en los hogares de Bogotá," Revista Tendencias, Universidad de Narino, volume 24, issue 1, pages 130-154.
• Cristian Hernández Gil & Edwin Eduardo Millán Rojas & Diana Ali García Capdevilla, 2023, "Determinantes estratégicos para el ecoturismo a partir de la pandemia covid-19," Revista Tendencias, Universidad de Narino, volume 24, issue 2, pages 60-85.
• Aura Janeth Uribe Arévalo, 2023, "La responsabilidad del marketing verde," Revista Tendencias, Universidad de Narino, volume 24, issue 2, pages 288-306.
• Amano, Tomomichi & Simonov, Andrey, 2023, "A Welfare Analysis of Gambling in Video Games," CEPR Discussion Papers, Centre for Economic Policy Research, number 17939, Feb.
• Posner, Nathaniel & Simonov, Andrey & Mrkva, Kellen & Johnson, Eric, 2023, "Dark Defaults: How Choice Architecture Steers Political Campaign Donations," CEPR Discussion Papers, Centre for Economic Policy Research, number 18599, Nov.
• Mária Bohdalová & Miriama Křížková, 2023, "Short-term and seasonal time series models for online marketing campaigns," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 1, pages 16-26.
• Nataliia Parkhomenko, 2023, "Process of developing the international city branding strategy: Case study city of Kharkiv," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 1, pages 2-15.
• Firuz Kurbanov, 2023, "A study of the consumer behavior as the key to expanding the museum audience," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 1, pages 27-35.
• Ayesha Zafar & Musa Mazhar & Yahya Sultan Ijaz, 2023, "Application of marketing principles for HEIs: A perspective of Pakistani universities," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 1, pages 36-55.
• Mukhriddin Kilichov & František Olšavský, 2023, "Sustainable tourism development: Insights from accommodation facilities in Bukhara along the silk road," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 2, pages 12-25.
• Matouš Haicl, 2023, "Brand seduction as a tool for brand's success: Conceptualizing the term," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 2, pages 2-11.
• Meenakshi Handa & Ronika Bhalla, 2023, "Marketing strategies in response to tough times – lessons from India during a global crisis," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 2, pages 26-39.
• Lucia Kočišová & Peter Štarchoň, 2023, "The role of marketing metrics in social media: A comprehensive analysis," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 2, pages 40-49.
• Monika Březinová, 2023, "Factors affecting the communication mix of small businesses in the selected industry," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 3, pages 17-24.
• Joachim Riedl & Stefan Wengler & Marcin Adam Czaban & Simon Benjamin Steudtel, 2023, "Sexism in advertisements – a cross-cultural analysis," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 3, pages 2-16.
• Emel Yarimoglu & Iremsu Cebisli & Ali Riza Levent & Talha Tesik & Melisa Ozan, 2023, "A descriptive study on Turkish young consumers’ soft drink buying behaviors," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 3, pages 25-35.
• Lamia El Mokretar & Mélia Adman, 2023, "Developing a growth marketing approach to B2B customer retention: Case Algeria," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 3, pages 36-46.
• Vasilii Ostin, 2023, "Maximizing business potential: The symbiotic relationship between employee training and business success," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 3, pages 47-55.
• Nelson B. Guillen Jr., 2023, "Leveraging beauty pageants for brand exposure: An analysis of sponsorships and advertising opportunities in Philippine pageantry," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 4, pages 14-28.
• Theodore Tarnanidis, 2023, "Understanding reference points to make purchase decisions: overview, phases, and time-features," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 4, pages 2-13.
• Yahia Mouammine & Hassan Azdimousa, 2023, "An overview of ethical issues in neuromarketing: Discussion and possible solutions," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 4, pages 29-47.
• Maria Jewdaly L. Costales, 2023, "Green marketing and its impact on consumer buying behavior in city of Muntinlupa, Philippines. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 4, pages 48-53.
• Lulzim Rashiti & Art Shala & Xhevat Sopi, 2023, "Digital Marketing In Retail Banking – Analysis Of Managers’ Attitudes," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 2 Year 20, pages 23-46.
• Milena Angelova, 2023, "Human Resource Marketing – How To Win The War For Talents," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 2 Year 20, pages 47-63.
• Ivan Marchevski & Krista Neykova, 2023, "The Consumer Choice Of Tourism Products - Sustainable Criteria For Market Segmentation," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 2 Year 20, pages 5-22.
• Imran Ali & Mohammad Naushad, 2023, "Determinants of Green Energy Technology Purchase Intention: An Analytical Study," International Journal of Energy Economics and Policy, Econjournals, volume 13, issue 4, pages 375-382, July.
• Sabbar Dahham Sabbar & Hani Amer Musa & Abdul Rahman Kadir & Mursalim Nohong & Arifuddin Manan & Musran Munizu & Anas Iswanto Anwar, 2023, "The Role of Green Marketing and Promotion of Green Energy Bonds to Reduce Carbon Emissions in Indonesia," International Journal of Energy Economics and Policy, Econjournals, volume 13, issue 5, pages 73-82, September.
• Rejoice Jealous Tobias-Mamina & Eugine Tafadzwa Maziriri, 2023, "Millennial Street Food Consumption: An Integrated Theory of Reasoned Action Approach," International Review of Management and Marketing, Econjournals, volume 13, issue 1, pages 11-18, January.
• Caesarilla Maggie Zavira & Dyah Ismoyowati & Henry Yuliando, 2023, "Satisfaction and Loyalty of Korean Restaurant Consumers Based on Consumer Value and Knowledge," International Review of Management and Marketing, Econjournals, volume 13, issue 2, pages 28-35, March.
• Marlini Moodley & Dipolelo Fungile & Farai Nyika & Winiswa Mavutha, 2023, "Understanding Marketing Communications Strategies During and Post Covid 19: A South African Perspective," International Review of Management and Marketing, Econjournals, volume 13, issue 2, pages 36-46, March.
• Sutisna Sutisna & Tata Rustandi, 2023, "Brand Name Language: Is it True That Foreign Brand Names are More Qualified, Luxurious and Modern?," International Review of Management and Marketing, Econjournals, volume 13, issue 3, pages 9-15, May.
• Fathor AS & Fatimatul Fatmariyah, 2023, "Exploration of Salt Farmers’ E-Marketing Strategy: A Lesson from Madura Island, Indonesia," International Review of Management and Marketing, Econjournals, volume 13, issue 3, pages 25-32, May.
• Siyasanga Mgoduka & Shalen Heeralal, 2023, "Investigating the Influence of a Product-Harm Crisis on Consumer Buying Behaviour: A Focus on the Listeriosis Crisis," International Review of Management and Marketing, Econjournals, volume 13, issue 4, pages 14-22, July.
• Ephrem Habtemichael Redda & Marko Van Deventer, 2023, "Retail Banking Service Quality and Customer Loyalty: The Role of Trust and Commitment as Mediators," International Review of Management and Marketing, Econjournals, volume 13, issue 5, pages 18-25, September.
• Marlini Moodley & Sershan Naidoo, 2023, "Factors Contributing to Online or In-store Shopping among Academics from a Private Higher Education Institution in South Africa," International Review of Management and Marketing, Econjournals, volume 13, issue 6, pages 19-28, November.
• Li, Yuxin & Yao, Zili & Guo, Zhanfeng, 2023, "Willingness to pay and preferences for rural tourism attributes among urban residents: A discrete choice experiment in China," Economic Analysis and Policy, Elsevier, volume 77, issue C, pages 460-471, DOI: 10.1016/j.eap.2022.11.020.
• Ulph, Alistair & Panzone, Luca & Hilton, Denis, 2023, "Do rational people sometimes act irrationally? A dynamic self-regulation model of sustainable consumer behavior," Economic Modelling, Elsevier, volume 126, issue C, DOI: 10.1016/j.econmod.2023.106384.
• Gayle, Philip G. & Lin, Ying, 2023, "Using demand transfer ratios to infer market impacts of new goods," Economics Letters, Elsevier, volume 223, issue C, DOI: 10.1016/j.econlet.2022.110970.
• Kassas, Bachir & Cao, Xiang & Gao, Zhifeng & House, Lisa A. & Guan, Zhengfei, 2023, "Consumer preferences for country of origin labeling: Bridging the gap between research estimates and real-world behavior," Journal of choice modelling, Elsevier, volume 48, issue C, DOI: 10.1016/j.jocm.2023.100429.
• Geng, Sen & Guan, Menglong, 2023, "Trustworthy by design," Games and Economic Behavior, Elsevier, volume 141, issue C, pages 70-87, DOI: 10.1016/j.geb.2023.05.009.
• Garz, Marcel & Szucs, Ferenc, 2023, "Algorithmic selection and supply of political news on Facebook," Information Economics and Policy, Elsevier, volume 62, issue C, DOI: 10.1016/j.infoecopol.2023.101020.
• Li, Tongxia & Lu, Chun & Routledge, James, 2023, "Brand capital on debt maturity structure," Journal of Contemporary Accounting and Economics, Elsevier, volume 19, issue 3, DOI: 10.1016/j.jcae.2023.100381.
• Wei, Jiping & Zhou, Jing & Cheng, Zhangfan, 2023, "Role of E-marketing of mineral products in achieving sustainability," Resources Policy, Elsevier, volume 86, issue PA, DOI: 10.1016/j.resourpol.2023.104205.
• Fanny Reniou & Elisa Monnot, 2023, "Consumer Discipline: A Safeguard to Maintain Sustainable Consumption Patterns," Thema Working Papers, THEMA (Théorie Economique, Modélisation et Applications), CY Cergy-Paris University, ESSEC and CNRS, number 2023-19.
• Elisa Monnot & Fanny Reniou & Sarah Lasri, 2023, "Packaging-free products: when retailers and consumers (re/mis) appropriate the packaging functions," Thema Working Papers, THEMA (Théorie Economique, Modélisation et Applications), CY Cergy-Paris University, ESSEC and CNRS, number 2023-20.
• Marzanna Katarzyna Witek-Hajduk & Anna Grudecka, 2023, "Reasons for ignoring versus paying attention to country of origin among consumers of durable goods brands," Central European Management Journal, Emerald Group Publishing Limited, volume 31, issue 2, pages 274-288, April, DOI: 10.1108/CEMJ-02-2022-0019.
• Linas Pupelis & Beata Šeinauskienė, 2023, "Effect of consumer self-discrepancy on materialism and impulse buying: the role of subjective well-being," Central European Management Journal, Emerald Group Publishing Limited, volume 31, issue 2, pages 222-240, April, DOI: 10.1108/CEMJ-12-2021-0154.
• Tinashe Musasa & Tshepo Tlapana, 2023, "Assessing the significance of retail service quality on shopping frequency: an adaptation of retail service quality (RSQS) model," European Journal of Management Studies, Emerald Group Publishing Limited, volume 28, issue 2, pages 135-147, May, DOI: 10.1108/EJMS-10-2022-0072.
• Nice Chukwuma-Ume & Chukwuma Otum Ume, 2023, "Status of agribusiness enterprises in Nigeria: evidence from World Bank Enterprise Survey data," Journal of Agribusiness in Developing and Emerging Economies, Emerald Group Publishing Limited, volume 15, issue 2, pages 445-467, July, DOI: 10.1108/JADEE-04-2023-0100.
• Vera Butkouskaya & Olga Oyner & Sergey Kazakov, 2023, "The impact of omnichannel integrated marketing communications (IMC) on product and retail service satisfaction," Journal of Economics, Finance and Administrative Science, Emerald Group Publishing Limited, volume 28, issue 56, pages 319-334, May, DOI: 10.1108/JEFAS-09-2022-0237.
• Christos Ntais & Jean Suvatjis & Yioula Melanthiou, 2023, "Medical Cannabis Brand Architecture: Establishing its Roots in Pharmaceutical Marketing," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 1, pages 165-189.
• Saurav Kumar, 2023, "Red Ocean Strategy: A Literature Review," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 4, pages 91-100.
• Edward Markwei Martey & Isaac Toryni & Patricia Cretsil, 2023, "The Role of Education Level in the Buying of Halal Food among Ghanaian Millennials," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, volume 13, issue 2, pages 65-85.
• Wioletta Wereda Agnieszka Knap-Stefaniuk, 2023, "Crowdsourcing as a Mean of Supporting Creativity in Business: An Introduction to International Research," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 190-202.
• Wioletta Wereda & Natalia Moch & Pawel Wereda, 2023, "The Customer Service and Building Safe Relationships between the Enterprise and Suppliers in VUCA Times," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 268-279.
• Mariusz Grebowiec & Piotr Pietrzak, 2023, "The Determinants of the Decision Making Process for Purchasing Fashion Products in the E-Commerce Industry in Light of Research," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 390-410.
• Anna Czaplinska, 2023, "Regional Spatial Analysis of an Ethnic Region in Terms of Resources, Potential, and Capital Marketing in the Example of the Kashubia Region (Poland)," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 464-479.
• Mohammad Mohammad & Orsolya Szigeti, 2023, "Relationship Between Attitude and Online Purchase Intention of Dairy Functional Foods in Hungary: An Extended TAM Approach," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 545-559.
• Malgorzata Koszembar-Wiklik & Marek Krannich, 2023, "Marketing in the Marketing Strategy of Cities in Poland," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 634-649.
• Wojciech Grzegorczyk, 2023, "Specific Forms of Payment as a Factor in the Pricing Policy of Polish Companies in Foreign Markets," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 348-361.
• Beata Gotwald, 2023, "Implications of Pocket Money on Young Clients’ Shopping Decisions– International Comparison," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 410-420.
• Konrad Biercewicz & Malgorzata Wiscicka-Fernando, 2023, "Customers' Emotions and Openness to Product Co-Creation: An Empirical Analysis Based on EEG Data," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 49-69.
• Tomasz Noga & Milena Le Viet-Blaszczyk, 2023, "The Role of Selected Themes and Formats in Social Media Marketing Communication of CSR Activities," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 562-576.
• Monika Pettersen-Sobczyk, 2023, "Social Media Influencer Marketing in the Food Industry: A Spatial Distribution of Research," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 246-260.
• Barbara Marciszewska & Wiktoria Szydlowska, 2023, "Promotion on the Internet: The Impact on the Consumer and Its Effects – Selected Examples," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 690-703.
• Leszek Gracz, 2023, "Differences in Online Shopping Risk Perception Between Urban and Rural Consumers in Poland," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 729-739.
• Izabela Ostrowska, 2023, "Desired Image of the Place of Residence as Perceived by Residents of the Municipality," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 16-26.
• Marcinkowska Elzbieta & Sawicka Joanna, 2023, "Corporate Social Responsibility as a Factor Influencing Purchasing Decisions of Consumers in Central and Eastern Europe," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 281-299.
• Monika Pettersen-Sobczyk, 2023, "Influencer Marketing in the Promotion of Cities and Regions," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 35-43.
• Monika Pettersen-Sobczyk, 2023, "Social Media Influencer Marketing in the Promotion of Tourist Destinations," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 585-594.
• Mariusz Wozniakowski & Agnieszka Piotrowska-Piatek & Wiktor Krasa, 2023, "Developing the Driver-Employer Relationship in Terms of Internal Public Relations Activities," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 779-792.
• Leszek Gracz, 2023, "The Use of Mobile Applications for Purchasing Tickets for Public Transportation in Poland," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 86-95.
• Mauro Capestro & Greta Chiavegato, 2023, "Il consumo dei beni di lusso nel contesto della sharing economy: un caso di studio italiano," ECONOMIA E SOCIET? REGIONALE, FrancoAngeli Editore, volume 2023, issue 1, pages 53-70.
• Ilindena Sotirofski, 2023, "Turning employees into brand ambassadors: a qualitative study of four companies in Durres and Tirana," Journal of Financial Studies, Institute of Financial Studies, volume 14, issue 8, pages 192-203, May, DOI: 10.55654/JFS.2023.8.14.13.
• Wirania Swasty, 2023, "Color on Food Packaging as Brand Visibility and Value Creation: A Systematic Review ," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number gjbssr630, Dec, DOI: https://doi.org/10.35609/gjbssr.202.
• Vladimir Valerevich Syropyatov, 2023, "Leveraging Customer Service Support to Enhance Brand Value and Corporate Performance: Evidence from the Fintech Industry ," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jfbr217, Dec, DOI: https://doi.org/10.35609/jfbr.2023..
• Rina Suthia Hayu, 2023, "The Effect of Overall E-Service Quality in Marketing to Online Customer Satisfaction after Covid-19 ," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr315, Jun, DOI: https://doi.org/10.35609/jmmr.2023..
• Rahinah Ibrahim, 2023, "Tailoring Marketing to Young Chinese Car Buyers: Leveraging Automotive Cultural Experiences and Behavioral Personalities ," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr319, Sep, DOI: https://doi.org/10.35609/jmmr.2023..
• Danie Ferreira, 2023, "Marketing Political Parties: Political Branding Elements and Voters' Preference: A Hypothesised Model ," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr320, Dec, DOI: https://doi.org/10.35609/jmmr.2023..
• Nouha Anka Idrissi & Rachid Smouni, 2023, "The use of social media as a form of strategic communication by political parties in Morocco: A theoretical study
  [Recours aux médias sociaux comme forme de communication stratégique des partis politiques au Maroc : Une étude théorique]," Post-Print, HAL, number hal-04138939, Jun, DOI: 10.5281/zenodo.8064062.
• Arroud Warda & Laib Siham, 2023, "Consumer Protection Mechanisms from Information Pollution in the Digital Environment," Post-Print, HAL, number hal-04183387, Jun.
• Taoufiq Dadouch & Bouchra Bennani & Malika Haoucha, 2023, "Consumer Acceptance of Mobile Shopping Apps, From Basic Apps to AI-Conversational Apps: A Literature Review," Post-Print, HAL, number hal-04194657, Aug, DOI: 10.5281/zenodo.8299494.
• Thibault Laurent & Christine Thomas-Agnan & Anne Ruiz-Gazen, 2023, "Covariates impacts in spatial autoregressive models for compositional data," Post-Print, HAL, number hal-04215280, Jul, DOI: 10.1007/s43071-023-00035-0.
• Olivier Mesly & Hareesh Mavoori, 2023, "Mapping borrowers’ and lenders’ interactions according to their dark financial profiles," Post-Print, HAL, number hal-04350694, Nov, DOI: 10.1057/s41270-023-00263-1.
• Abdelhalim Lachache, 2023, "Artificial Intelligence and Competitive Advantage in Algerian Companies: The Need to Understand the Relationship," Post-Print, HAL, number halshs-04510993, Dec.
• Sihem Guidoum & Elkhansaa Saadi, 2023, "Mobile payment Application Quality and customer Loyalty: A Structural Equation Modeling Approach –BARIDI MOB case study-," Post-Print, HAL, number halshs-04521359, Dec.
• Helena Šlogar & Ivo Andrijanić, 2023, "The Impact Of Innovativeness, Entrepreneurial, Market, And Learning Orientation On Business Performance," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 74, issue 1, pages 3-33, DOI: 10.32910/ep.74.1.1.
• Dina Lončarić & Jasmina Dlačić & Marina Perišić Prodan, 2023, "Potrošačke Navike Domaćih Turista U Hrvatskoj: Motivacija, Namjere Ponašanja I Sukreiranje Turističkog Iskustva," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 74, issue 2, pages 173-207, DOI: 10.32910/ep.74.2.1.
• Barbara Buljat Raymond, 2023, "Proširena Stvarnost Kao Sredstvo Prookolišne Komunikacije: Kvalitativno Istraživanje O Ranoj Prihvaćenosti Tehnologije," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 74, issue 2, pages 275-299, DOI: 10.32910/ep.74.2.5.
• Wilhelmsson, Mats, 2023, "How Does the Presentation of Energy Performance Affect the Price of Houses? A Case Study of Detached Houses in Stockholm, Sweden," Working Paper Series, Royal Institute of Technology, Department of Real Estate and Construction Management & Banking and Finance, number 23/2, Apr.
• STOICA, Valentin Marius & EDU, Tudor, 2023, "Researching the Behavioral Elements of Online Video Game Players. A Detailed Analysis Using SPSS. Part III: Analysis of Video Game Users’ Behavior in Romania," Holistic Marketing Management Journal, Holistic Marketing Management, volume 13, issue 1, pages 12-25, February.
• PURCAREA, Ioan Matei, 2023, "E-Commerce, Marketing Technology Stake, and Improved DCX," Holistic Marketing Management Journal, Holistic Marketing Management, volume 13, issue 1, pages 30-40, February.
• PURCAREA, Ioan Matei, 2023, "Measuring the Impact of E-Commerce on the Economy," Holistic Marketing Management Journal, Holistic Marketing Management, volume 13, issue 1, pages 43-48, February.
• PURCAREA, Ioan Matei, 2023, "E-Commerce Business Under Pressure To Grow," Holistic Marketing Management Journal, Holistic Marketing Management, volume 13, issue 2, pages 24-30, July.
• STOICA, Valentin Marius & EDU, Tudor, 2023, "Researching the behavioral elements of online video game players. A detailed analysis using SPSS. Part IV: Research Conclusions and Recommendations," Holistic Marketing Management Journal, Holistic Marketing Management, volume 13, issue 2, pages 31-33, July.
• STANTON, John L & BAGLIONE, Stephen & SALNIKOVA, Ekaterina, 2023, "The Effect of Positive and Negative Nutrition/Health Advertising Label Claims on Intention to Buy," Holistic Marketing Management Journal, Holistic Marketing Management, volume 13, issue 2, pages 9-23, July.
• MAGNO, Dominic Elena & EDU, Tudor, 2023, "The influence of social media on contemporary consumer behavior: Part I, Introduction and Literature Review," Holistic Marketing Management Journal, Holistic Marketing Management, volume 13, issue 3, pages 11-36, September.
• PURCAREA, Ioan Matei, 2023, "E-Commerce, E-Fulfillment, Last Mile Delivery and CX," Holistic Marketing Management Journal, Holistic Marketing Management, volume 13, issue 3, pages 37-46, September.
• MAGNO, Dominic Elena & EDU, Tudor, 2023, "The influence of social media on contemporary consumer behavior: Part II, Research Methodology," Holistic Marketing Management Journal, Holistic Marketing Management, volume 13, issue 4, pages 09-13, December.
• PURCAREA, Ioan Matei, 2023, "E-Commerce Personalization and Digital Merchandising Strategy," Holistic Marketing Management Journal, Holistic Marketing Management, volume 13, issue 4, pages 14-22, December.
• Andrea Aramayo & Jhanira Rodriguez, 2023, "Explorando oportunidades de crecimiento para las pymes turísticas en Bolivia: lecciones de 34 casos de estudio," BIT, Universidad Privada Boliviana, number 13-23, Sep.
• Jhanira Rodriguez, 2023, "La gastronomía, una oportunidad para impulsar el turismo en Bolivia," BIT, Universidad Privada Boliviana, number 15-23, Nov.
• Viktoriia Pidhurska & Yaroslava Larina, 2023, "Consumer Behaviour Study in the Brand Management System," Oblik i finansi, Institute of Accounting and Finance, issue 2, pages 140-146, June, DOI: 10.33146/2307-9878-2023-2(100)-140-.
• Claudiu-Cătălin MUNTEANU, 2023, "The Usefulness of Branding in Agricultural Marketing," Agricultural Economics and Rural Development, Institute of Agricultural Economics, volume 20, issue 2, pages 209-224.
• Yu-Chi Wu & Yi-Feng Yang & Cheng-Se Hsu, 2023, "Relationship Between Innovative Leadership And Employee Service Innovation Behavior," Global Journal of Business Research, The Institute for Business and Finance Research, volume 17, issue 1, pages 17-24.
• Cheng-Se Hsu, 2023, "Relationships Among Marketing Mix, Customer Satisfaction And Customer Loyalty: Evidence From Taiwan," The International Journal of Business and Finance Research, The Institute for Business and Finance Research, volume 17, issue 1, pages 61-70.
• Imran Mehboob Shaikh & Hanudin Amin & Kamaruzaman Noordin & Junaid Mehboob Shaikh, 2023, "Islamic Bank Customers’ Adoption Of Digital Banking Services: Extending Diffusion Theory Of Innovation," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, volume 9, issue 1, pages 57-70, March, DOI: https://doi.org/10.21098/jimf.v9i1..
• Ismi Tazlia & Dety Nurfadilah & Sasotya Pratama, 2023, "Purchase Intention Of Halal Local Beauty Brand During Covid-19: The Role Of Influencers’ Credibility And Halal Awareness," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, volume 9, issue 3, pages 397-418, September, DOI: https://doi.org/10.21098/jimf.v9i3..
• Md.Nazmul HOSSAIN & MHM Imrul KABIR & Salma AKTER, 2023, "The rivalry between Traditional Market and Social Commerce Market and a brief study of consumer tendency:An empirical evidence," Romanian Journal of Economics, Institute of National Economy, volume 56, issue 1(65), pages 64-87, July.
• Melissa Newham & Marica Valente, 2023, "The Cost of Influence:How Gifts to Physicians Shape Prescriptions and Drug Costs," Working Papers, Faculty of Economics and Statistics, Universität Innsbruck, number 2023-03, Mar.
• Tugcenur Ekinci Furtana & Hasan Ozkazanc, 2023, "The Effect of Trust in Social Media and E-Commerce Companies on Consumer Decision," Journal of Economic Policy Researches, Istanbul University, Faculty of Economics, volume 10, issue 2, pages 605-628, July, DOI: 10.26650/JEPR1296365.
• Umut Ayman (ed.), 2023, "A New Era of Consumer Behavior - In and Beyond the Pandemic," Books, IntechOpen, number 7889, ISBN: ARRAY(0x6b2c8bb8), June, DOI: 10.5772/intechopen.100829.
• Zinggara Hidayat, 2023, "Gadgets Are Always in the Hands of Consumers: The Triggers for Impulsive Buying Behavior," Chapters, IntechOpen, in: Umut Ayman, "A New Era of Consumer Behavior - In and Beyond the Pandemic", DOI: 10.5772/intechopen.106937.
• Ondrej Roubal, 2023, "Consumer Culture and Abundance of Choices: Having More, Feeling Blue," Chapters, IntechOpen, in: Umut Ayman, "A New Era of Consumer Behavior - In and Beyond the Pandemic", DOI: 10.5772/intechopen.105607.
• Jia Li & Patrick Fisher, 2023, "Consumers' Curbside Pickup and Home Delivery Shopping Behavior in the Post-Pandemic Era," Chapters, IntechOpen, in: Umut Ayman, "A New Era of Consumer Behavior - In and Beyond the Pandemic", DOI: 10.5772/intechopen.107377.
• Krishna Moorthy & Te Nian Ci & Aufa Amalina Kamarudin & Normala S. Govindarajo & Loh Chun Ting, 2023, "Upsurge of Online Shopping in Malaysia during COVID-19 Pandemic," Chapters, IntechOpen, in: Umut Ayman, "A New Era of Consumer Behavior - In and Beyond the Pandemic", DOI: 10.5772/intechopen.108049.
• Titus Chukwuemezie Chukwuemezie Okeke, 2023, "Antecedents and Consequences of Customer Engagement Behaviour in the Hospitality Industry: A Moderated Mediation," Chapters, IntechOpen, in: Umut Ayman, "A New Era of Consumer Behavior - In and Beyond the Pandemic", DOI: 10.5772/intechopen.107139.
• Hiroko Oe & Yasuyuki Yamaoka, 2023, "Discussion of Purchasing Virtual Digital Nature and Tourism," Chapters, IntechOpen, in: Umut Ayman, "A New Era of Consumer Behavior - In and Beyond the Pandemic", DOI: 10.5772/intechopen.105869.
• Carlos A. Trujillo, 2023, "The Future of Sustainable Consumption after the Pandemic, Optimism or Pessimism?," Chapters, IntechOpen, in: Umut Ayman, "A New Era of Consumer Behavior - In and Beyond the Pandemic", DOI: 10.5772/intechopen.107140.
• Sankhani Hemachandra & Nora Sharkasi, 2023, "The Acceleration of Digital Maturity during the COVID-19 Pandemic in the Retail Industry in Sri Lanka," Chapters, IntechOpen, in: Umut Ayman, "A New Era of Consumer Behavior - In and Beyond the Pandemic", DOI: 10.5772/intechopen.107378.
• Sien Chen, 2023, "A Federated Learning-Based Civil Aviation Passenger Value Analysis Method and MaaS Construction Considerations in the Epidemic Background," Chapters, IntechOpen, in: Umut Ayman, "A New Era of Consumer Behavior - In and Beyond the Pandemic", DOI: 10.5772/intechopen.107115.
• Glen Farrelly & Mihail Cocosila & Houda Trabelsi, 2023, "A Consumer Behavior Perspective of Adopting Mobile Contact Tracing Apps in a Public Health Crisis: Lessons from ABTraceTogether for COVID-19 Pandemic," Chapters, IntechOpen, in: Umut Ayman, "A New Era of Consumer Behavior - In and Beyond the Pandemic", DOI: 10.5772/intechopen.106024.
• Jeremy Millard, 2023, "The Geo-Demographics of European Consumers' Food Behaviour in the New Age of Disruption," Chapters, IntechOpen, in: Umut Ayman, "A New Era of Consumer Behavior - In and Beyond the Pandemic", DOI: 10.5772/intechopen.106938.
• Vincenzo Senatore & Emanuele di Prisco, 2023, "The Alternative Disputes Resolution System in the European Union: Consumer Protection in Cross-Border Disputes," Chapters, IntechOpen, in: Umut Ayman, "A New Era of Consumer Behavior - In and Beyond the Pandemic", DOI: 10.5772/intechopen.108539.
• Achoja Roland Onomu, 2023, "Smallholder's Market Participation, Characteristics, Tractor Use Implications and Determinants in Nigeria," Journal of Developing Areas, Tennessee State University, College of Business, volume 57, issue 4, pages 1-27, October-D.
• LUKIĆ Radojko, 2023, "Influence of Net Working Capital on Trade Profitability in Serbia," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 01, March.
• Laurens Defau & Alexander Zauner, 2023, "Personalized subject lines in email marketing," Marketing Letters, Springer, volume 34, issue 4, pages 727-733, December, DOI: 10.1007/s11002-023-09701-7.
• Federico Rossi, 2023, "Mergers with endogenous product choice: The case of the ready-to-eat cereal industry," Quantitative Marketing and Economics (QME), Springer, volume 21, issue 1, pages 1-64, March, DOI: 10.1007/s11129-022-09259-0.
• Adam N. Smith & Jim E. Griffin, 2023, "Shrinkage priors for high-dimensional demand estimation," Quantitative Marketing and Economics (QME), Springer, volume 21, issue 1, pages 95-146, March, DOI: 10.1007/s11129-022-09260-7.
• J.-P. Niinimäki, 2023, "Experience Goods, Umbrella Branding, and Reputation," Review of Industrial Organization, Springer;The Industrial Organization Society, volume 62, issue 1, pages 33-44, February, DOI: 10.1007/s11151-022-09885-8.
• Hernán Toniut, 2023, "Evaluación De Las Motivaciones Utilitarias En La Compra De Calzado e Indumentaria a Través De Medios Electrónicos," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 21, pages 1-11, January-J, DOI: 10.24215/23143738e110.
• Ingrid Mariuxi Avilés Jiménez & Fabrizio Freire- Morán, 2023, "La Creación de Valor: sus Efectos en el Comportamiento del Consumidor de Tableros Eléctricos," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 21, pages 1-14, January-J, DOI: 10.24215/23143738e111.
• Iván Alberto Analuisa & Juan Antonio Jimber del Río & José Antonio Fernández Gallardo & Arnaldo Vergara-Romero, 2023, "The Value Chain of Ecuadorian Hard Yellow Corn. Challenges and Opportunities," Lecturas de Economía, Universidad de Antioquia, Departamento de Economía, issue 98, pages 231-262, January-J, DOI: 10.17533/udea.le.n98a347315.
• Karolina Tučková & Tereza Balcarová, 2023, "Cause-Related Marketing as a Corporate Social Responsibility Initiative: Consumer Perceptions of the Campaign," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 9, issue 2, pages 186-204, DOI: 10.11118/ejobsat.2023.010.
• Maria Torocsik & Laszlo Csoka & Peter Nemeth & Agnes Neulinger, 2023, "Changes in the Attitudes of Hungarian Shoppers in Times of Crisis," Financial and Economic Review, Magyar Nemzeti Bank (Central Bank of Hungary), volume 22, issue 4, pages 82-106.
• Sarah Moshary & Bradley Shapiro & Sara Drango, 2023, "Preferences for Firearms and Their Implications for Regulation," NBER Working Papers, National Bureau of Economic Research, Inc, number 30934, Feb.
• Lin William Cong & Siguang Li, 2023, "A Model of Influencer Economy," NBER Working Papers, National Bureau of Economic Research, Inc, number 31243, May.
• Savica Dimitrieska & Andrijana Bojadzievska-Danevska & Elena Parnardzieva Stanoevska, 2023, "Brands In The Metaverse," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 11, issue 2, pages 31-42, DOI: 10.37708/ep.swu.v11i2.3.
• Milena Filipova & Dilyana Yaneva & Ion Mierlus-Mazilu, 2023, "Specifics Of Digital Transformation In Business," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 20, issue 2, pages 110-121, DOI: 10.37708/em.swu.v20i2.7.
• Savica Dimitrieska & Snezana Bilic, 2023, "Packaging As The 5th P Of Marketing," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 20, issue 2, pages 134-143, DOI: 10.37708/em.swu.v20i2.9.
• Sihan Fang & Hyeokkoo Eric Kwon & Tian Lu & Yingjie Zhang, 2023, "Mobile Effects on Two-Sided Financial Decisions: Evidence from Field Experiments on Peer-to-Peer Lending Platforms," Working Papers, NET Institute, number 23-01, Sep.
• Xintong Han & Jan Victor Dee & Shaojia Wang, 2023, "Transforming Rural Trade: The Impact of Government-Initiated E-commerce Platform on Local Specialty Sales," Working Papers, NET Institute, number 23-03, Sep.
• Tong Guo & Boya Xu & Daniel Yi Xu, 2023, "Social Media Publicity and New Product Entry via Entrepreneurs," Working Papers, NET Institute, number 23-06, Sep.
• Hristo Ivanov Katrandjiev, 2023, "Genesis of Branding: Methodological Framework for Studying Ancient Egyptian Cylinder Seals (3000 BC - 2150 BC)," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 235-255, June.
• Luiela Magdalena Csorba & Luiela Magdalena Csorba, Valentin Burca, 2023, "The Romanian Consumers’ Perception Regarding the Immunization against the Coronavirus," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 585-611, September.
• Elena Kostadinova & Emil Hristov, 2023, "Marketing in the Context of Small Non-Profit Organisations," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 879-895, December.
• Irina Yovcheva, 2023, "Artificial Intelligence in FMCG Retail Sector," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 101-114, March.
• Ivan Slavchev, 2023, "Consumer Trends on Bulgarian Beer Market Driven by Covid-19," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 147-160, March.
• Nadezda Dimova, 2023, "Specificity of Dynamic Changes in Offline Retail Marketing," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 79-88, March.
• Bich Ho & Dora Marinova, 2023, "Environmental Sustainability and Its Impact on Brand Loyalty of Vietnamese in Vietnam and Australia," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 27-40, June.
• Violeta Galabova & Velichka Zlatkova, 2023, "Key Changes in The Customer Journey as a Result of Digitization in Trade," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 41-52, June.
• Mariyana Kateva, 2023, "Woven Wraps Test Tours as Part of Experiential Marketing," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 79-90, June.
• Adam Rudzewicz, 2023, "Effects Of Marketing Communication Of A Small Service Company On Instagram," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, volume 18, issue 2, pages 115-125, December, DOI: https://doi.org/10.31648/oej.10048.
• Pawel Merlo, 2023, "Impulsive Behaviour Of Customers In Large-Format Grocery Shops In Poland - A Case Study," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, volume 18, issue 2, pages 141-156, December, DOI: https://doi.org/10.31648/oej.10049.
• Jacek Michalak & Mateusz Stypinski, 2023, "Methods Of Manipulation Used In Advertising," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, volume 18, issue 2, pages 195-206, December, DOI: https://doi.org/10.31648/oej.10314.
• Tereza Ikášová, 2023, "Faktory ovlivňující chování návštěvníků na webových stránkách," Working Papers, Silesian University, School of Business Administration, number 0074, Jun.
• A K M Zakaria, 2023, "A study of the challenges and opportunities in marketing and customer relationship management for microfinance institutions serving refugee entrepreneurs in Europe," Working Papers, Silesian University, School of Business Administration, number 0075, Jul.
• Dinu Vlad SASU & Adela Laura POPA & Naiana Nicoleta TARCA, 2023, "Aspects Regarding The Influence Of Mass Media On The Human Psychic System Of The Young Consumer From A Marketing Perspective," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 32, issue 2, pages 265-274, December.
• Omar Salem & Marietta Kiss, 2023, "Using The Servqual Model To Assess Service Quality Of Internet Service Providers: Evidence From Jordan," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, volume 8, issue 1, pages 61-71, March, DOI: http://doi.org/10.47535/1991ojbe165.
• Adriana Ioana Filip (Croitoru) & Monica Ioana Toader, 2023, "Researching Local Community Satisfaction in Mihai Viteazu Village," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 107-112, August.
• Ingrid Georgeta Apostol & Giulia Elena Zaharia, 2023, "Consumer Perception Research on Online Influencer Marketing: A Review of Key Findings and Implication," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 554-558, August.
• Elena Bostanica & Elena Goga & Mihai Orzan, 2023, "Exploring Barriers to Adoption of AR filters on Social Media," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 570-576, August.
• Elena Manuela Istoc & Mihaela Adina Mateescu & Daniela Nicoleta Baleanu, 2023, "Marketing of Tourism Destinations in the Post-Covid Era – Challenges of the New Normal," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 641-647, August.
• Ion Danut Juganaru, 2023, "Recent Evolutions and Trends in the Trade Fairs and Exhibitions Industry, before and after the COVID-19 Pandemic. The ROMEXPO Company’s Case (Romania)," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 648-658, August.
• Mariana Juganaru & Daniela Popescu & Sorina Girboveanu, 2023, "The impact of Intelligent Virtual Assistants on Buying Behavior," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 659-667, August.
• Mariana Juganaru & Daniela Popescu & Felicia Balta Rusu, 2023, "Investigating Jewellery Buying Behaviour During the Pandemic," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 668-677, August.
• Constantina-Alina Milos (Ilie) & Andreea-Daniela Moraru, 2023, "The Impact of Major Crises on the Behaviour of the Consumer of Tourism Services - A Perspective on the Impact of the Covid-19 Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 696-702, August.
• Nicoleta Andreea Neacsu & Adriana Tulbure, 2023, "Marketing Strategies Applied on the Romanian Pharmaceutical Market," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 723-730, August.
• Iuliana Obreja, 2023, "Influencer’s Authenticity from the Perspective of Generation Z Consumers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 742-749, August.
• Sorin-George Toma, 2023, "The Evolution of the World’s Most Valuable Brands in the Period 2018-2023," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 815-821, August.
• Adriana Tulbure & Nicoleta Andreea Neacsu, 2023, "Study on Visual Identity Elements Used in the Coffee Market in the Digital Age," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 829-837, August.
• Giulia-Elena Zaharia & Ingrid Georgeta Apostol, 2023, "Research Based on Secondary Data into the Influence of Colours on the Online Consumer’s Behaviour," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 849-858, August.
• Raluca-Giorgiana Chivu (Popa) & Ionut-Claudiu Popa, 2023, "Unveiling the Power of Social Media: Innovative Strategies and SOCMINT Insights in Modern Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 411-417, December.
• Gabriel Dinu & Loredana Dinu, 2023, "The Influence of Social Groups on the Voting Behavior of the Resita Voter," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 437-441, December.
• Loredana Dinu & Gabriel Dinu & Jeanina-Biliana Ciurea, 2023, "Analysis of Consumer Perception Regarding the Quality of Services Offered by Casa Ecologica Guesthouse," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 442-452, December.
• Liliana Gherghina, 2023, "The Identification of the Preference, Motivation, Attitude and Satisfaction of Consumers towards Resorts from the Semenic Tourist Area," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 459-469, December.
• Adrian Serban Comanescu, 2023, "Google Ads, Meta, TikTok, which Is the Best Way of Paid Promotion?," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 562-568, December.
• Coloma à lvarez Santamaría & Consuelo Riaño Gil & Agustín V. Ruiz Vega & Arkaitz Bañuelos Campo, 2023, "Influencer Marketing: Impulsores de la interacción para-social y del flow," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2305, Jun, revised May 2023.