Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2021

• Yoseph Mamo & Yiran Su & Gashaw Abeza, 2021, "Social Media and Data Management in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Rebecca Achen & Gashaw Abeza, 2021, "Social Media and Relationship Marketing in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Matt Blaszka & Beth A. Cianfrone, 2021, "Social Media and Brand Management in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Petros Parganas & Christos Anagnostopoulos, 2021, "Social Media and Sponsorship in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• David Cassilo, 2021, "Social Media and Sports Media," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Melinda Weathers & Jimmy Sanderson, 2021, "Social Media, Social and Legal Issues in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Ann Pegoraro & Evan Frederick, 2021, "Social Media and Crisis Communication in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Jacob Bustad & Oliver Rick, 2021, "Diversity and Inclusion in Social Media and Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Rebecca M. Achen & Norm O’Reilly, 2021, "Revenue Generation and Return on Investment from Social Media in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Jessica R. Braunstein-Minkove & Arielle Insel & Gashaw Abeza, 2021, "A Practical Guide to Social Media Management in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 16, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Paul M. Pedersen, 2021, "Afterword," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 17, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Petra Leonora Cvitanović, 2021, "The analysis of digital marketing tactics of selected insurance companies in Croatia," EFZG Working Papers Series, Faculty of Economics and Business, University of Zagreb, number 2103, Feb.
• Istrefi-Jahja, Arta & Zeqiri, Jusuf, 2021, "The Impact of Digital Marketing and Digital Transformation on Brand Promotion and Brand Positioning in Kosovo's Enterprises," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2021), Hybrid Conference, Zagreb, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Zagreb, Croatia, 9-10 September 2021", DOI: 10.54820/UPQN1850.
• Emini, Adelina & Zeqiri, Jusuf, 2021, "The Impact of Social Media Marketing on Purchase Intention in a Transition Economy: The Mediating Role of Brand Awareness and Brand Engagement," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2021), Hybrid Conference, Zagreb, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Zagreb, Croatia, 9-10 September 2021", DOI: 10.54820/FDOR9238.
• Snir, Avichai & Levy, Daniel, 2021, "If You Think 9-Ending Prices Are Low, Think Again," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 6, issue 1 (Forthc.
• Nechoud, Lamia & Ghidouche, Faouzi & Seraphin, Hugues, 2021, "The influence of eWOM credibility on visit intention: An integrative moderated mediation model," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 7, issue 1, pages 54-63, DOI: 10.5281/zenodo.4521314.
• Zeisberg, Matthias, 2021, "Verkaufsförderung im Wettbewerb - eine empirische Analyse am Beispiel von Preis-Promotions im Lebensmitteleinzelhandel," IU Discussion Papers - Marketing & Communication, IU International University of Applied Sciences, number 1/2021.
• Aleksandra Krajnoviæ & Ivona Vrdoljak Raguž & Antonija Perkoviæ, 2021, "Strategic and digital marketing in cultural institutions and the impact of the COVID-19 pandemic - a comparative analysis of two case studies," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 19, issue 2, pages 257-280.
• Niyazi Gümüº & Özgür Çark, 2021, "The effect of customers’ attitudes towards chatbots on their experience and behavioral intention in Turkey," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 19, issue 3, pages 420-436.

2020

• Gartner, Simone & Nicholson, Alexander & Christou, Eleftherios, 2020, "Tourism marketing and distribution through social media: Assessing business economic performance," MPRA Paper, University Library of Munich, Germany, number 99194, Mar.
• Tran, Trung Vinh & Vo Thi, Quynh Nga & Nguyen, Phuc Nguyen, 2020, "The causal relationships between components of customer-based brand equity for a destination: Evidence from South Korean tourists in Danang city, Vietnam," MPRA Paper, University Library of Munich, Germany, number 99807, Apr.
• Bodo Möslein-Tröppner & Michael Stros & David Říha, 2020, "Customer Loyalty-Related Marketing Measures in Fashion Markets," Central European Business Review, Prague University of Economics and Business, volume 2020, issue 1, pages 43-55, DOI: 10.18267/j.cebr.228.
• Lubica Gajanova & Margareta Nadanyiova & George Lazaroiu, 2020, "Specifics in Brand Value Sources of Customers in the Banking Industry from the Psychographic Point of View," Central European Business Review, Prague University of Economics and Business, volume 2020, issue 2, pages 1-18, DOI: 10.18267/j.cebr.232.
• Tomáš Formánek & Radek Tahal, 2020, "Socio-Demographic Aspects Affecting Individual Stances towards Electric and Hybrid Vehicles in the Czech Republic," Central European Business Review, Prague University of Economics and Business, volume 2020, issue 2, pages 78-93, DOI: 10.18267/j.cebr.238.
• Martin Klepek, 2020, "The Role of Demographic Factors in Consumer Perception of Value from Brand Communication on Facebook," Central European Business Review, Prague University of Economics and Business, volume 2020, issue 3, pages 56-73, DOI: 10.18267/j.cebr.239.
• Maja Martinović & Valentina Pirić & Kristijan Krkač, 2020, "The Implications of Facebook in Political Marketing Campaigns in Croatia," Central European Business Review, Prague University of Economics and Business, volume 2020, issue 4, pages 73-95, DOI: 10.18267/j.cebr.244.
• Květa Olšanová & Gina Cook & Petr Král & Ondřej Vilikus & Marija Zlatić, 2020, "Exploration of Opportunities for Development of CEE Domestic Luxury Brands: Case of the Czech Republic," Central European Business Review, Prague University of Economics and Business, volume 2020, issue 4, pages 59-72, DOI: 10.18267/j.cebr.246.
• Pavlína Kozáková, 2020, "Ověření důvěry a spokojenosti zákazníků na českých slevových portálech metodou modelování strukturních rovnic
  [Verification of Trust and Customer Satisfaction with Czech Online Group Buying Applying Structural Equation Modelling]," Politická ekonomie, Prague University of Economics and Business, volume 2020, issue 4, pages 381-404, DOI: 10.18267/j.polek.1287.
• Amalia DUTU & Mihaela DIACONU & Daniela PIRVU & Olimpia OANCEA & Mihaela BRINZEA, 2020, "The Consumer Behavior Under The Pandemic Uncertainty: Analysis Of The Empirical Findings In Global Context," Scientific Bulletin - Economic Sciences, University of Pitesti, volume 19, issue 2, pages 31-37.
• Michael OKLANDER & Tetiana OKLANDER, 2020, "Situational Factors Of Consumer Behavior In The B2c Market," Scientific Bulletin - Economic Sciences, University of Pitesti, volume 19, issue 3, pages 187-196.
• TANASE, George Cosmin, 2020, "The Impact of Social Media Commerce Constructs on Social Trust and Customer Value Co-creation," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 11, issue 1, pages 30-34, March.
• PURCAREA, Theodor, 2020, "Retailers under Pressure of Faster Adaptation to the New Marketing Environment," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 11, issue 1, pages 35-45, March.
• TANASE, George Cosmin, 2020, "New Technologies in Marketing as Competitive Advantage," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 11, issue 2, pages 28-32, July.
• PURCAREA, Ioan Matei, 2020, "Recovering From a Never Faced Economic Disruption, and Advancing on the Path to the Next Normal," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 11, issue 2, pages 33-49, July.
• PURCAREA, Theodor, 2020, "Retailers current reflecting and learning from challenges," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 11, issue 2, pages 59-75, July.
• TANASE, George Cosmin, 2020, "The New Normal In Business: How Retailers Need To Evolve In 2020," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 11, issue 3, pages 27-31, December.
• PURCAREA, Ioan Matei, 2020, "Digital transformation and the impact on e-commerce of the disruptive technologies which are the supporting structure of the Industry 4.0," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 11, issue 3, pages 32-49, December.
• Mihai Diaconescu, 2020, "Some considerations regarding the new trends in marketing approaches," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 23, issue 77, pages 2-10, September.
• Sambas Ade Kesuma & Risanty Kesuma & Abdillah Arif Nasution & Muhammad Husni Epriel, 2020, "Online Shopping Customer Behavior in Indonesia: a Survey on Accounting Students," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 23, issue 78, pages 67-81, December,.
• Farooq Ahmad & Maqsood Ahmad & Shahida Mariam & Zunaira Mahmood & Muhammad Nawaz Qaisar, 2020, "What Wins The Customer Satisfaction, Most? An Evidence From Service Quality Perspectives In Banking Sector," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), volume 9, issue 4, pages 202-210, December.
• Tizitaye Weldemariam & Yibeltal Nigussie Ayele, 2020, "The Role of Marketing Mix Strategies on Brand Loyalty of Cable Products," Asian Business Review, Asian Business Consortium, volume 10, issue 2, pages 91-98.
• Zeynep Arslan & Ebru Gokaliler & Serafettin Arslan, 2020, "A Literature Study on the Sustainable Corporate Brand Concept (Sürdürülebilir Kurumsal Marka Kavramı Üzerine Bir Literatür Çalışması)," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 11, issue 1, pages 247-259.
• Emrah Tokgoz, 2020, "Impact of Materialistic Values on Impulsive and Compulsive Consumption via Status Consumption: A Research on Young Consumers," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 11, issue 1, pages 261-278.
• Yusuf Arslan, 2020, "The Effect of Trust in Functional Foods on Willingness to Buy: The Moderating Role of General Health Interest (Fonksiyonel Gıdalara Yönelik Güvenin Satın Alma İsteği Üzerindeki Etkisi: Genel Sağlık İl," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 11, issue 1, pages 279-291.
• Kaouther Dhahak & Farid Huseynov, 2020, "The Influence of Gamification on Online Consumers’ Attitude and Intention to Purchase Fast Moving Consumer Goods," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 11, issue 3, pages 769-791.
• Pih-Shuw Chen & Jia-Jan Lee & Sheng-Ju Huang & Che Liang Lin, 2020, "A Study on Consumers’ Usage Behavior of the Bank’s Mobile Payment APPs in Taiwan," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 11, issue 3, pages 793-805.
• Erkan Ozdemir & Mine Sonmezay, 2020, "The Effect of The E-Commerce Companies’ Benevolence, Integrity and Competence Characteristics on Consumers’ Perceived Trust, Purchase Intention and Attitudinal Loyalty," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 11, issue 3, pages 807-821.
• Gulnil Aydin & Sabahattin Celik, 2020, "Suçlu Kim? İtkisel (Anlık) Satın Alma Davranışı ve Gıda İsrafı Arasındaki İlişkinin Atfetme Teorisi Perspektifinden Değerlendirilmesi (Who is guilty? Evaluation of the Relationship Between Impulsive B," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 11, issue 3, pages 823-839.
• Emine Senbabaoglu Danaci, 2020, "Kompulsif Satın Alma Eğiliminde Materyalizm ve Hedonik Tüketimin Rolü: Aktüel Ürünler Satın Alan Kadın Tüketiciler Üzerinde Bir Araştırma (The Role of Materialism and Hedonic Consumption on Compulsive," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 11, issue 4, pages 1069-1081.
• Ikramuddin Junejo & Jan Muhammad sohu & Sumaiyah Hassan Ali & Saba Qureshi & Saeed Ahmed Shaikh, 2020, "A Study of Consumer Attitude Towards Counterfeit Fashion Luxurious Products: The Mediating role of Purchase Intention," Sukkur IBA Journal of Management and Business, Sukkur IBA University, volume 7, issue 1, pages 1-18.
• Sikandar Ali Qalati & Wenyuan Li & Sajid Hussain Mirani & Jan Muhammad Sohu & Rana Yassir Hussain & Naveed Ahmed, 2020, "The Antecedents of Green Consumer Behavior the Mediating Role of Brand Image in the Cosmetic Industry," Sukkur IBA Journal of Management and Business, Sukkur IBA University, volume 7, issue 1, pages 19-39.
• Naveeda K Katper & Naveed Iqbal Chaudhry & Muhammad Nawaz Tunio & Muhammad Athar Ali, 2020, "Impact of Leadership Style and Organizational Culture on Organizational Commitment," Sukkur IBA Journal of Management and Business, Sukkur IBA University, volume 7, issue 1, pages 92-106.
• Muhammad Zahi Maitlo & Rehman Gul & Irfan Ali, 2020, "Experiential Marketing at the Bottom of the Pyramid: Theoretical extension and analysis," Sukkur IBA Journal of Management and Business, Sukkur IBA University, volume 7, issue 2, pages 36-59.
• Muhammad Abdullah & Naveeda Katper & Naveed Iqbal Chaudhry & Muhammad Nawaz Tunio, 2020, "Impact of Workaholics on Creativity: the mediating role of Negative Mood and moderating role of Supervisor Support," Sukkur IBA Journal of Management and Business, Sukkur IBA University, volume 7, issue 2, pages 73-92.
• Marta Almeyda & Babu George, 2020, "Customer-Based Brand Equity For Tourist Destinations: A Comparison Of Equities Of Puerto Rico And The Us Virgin Islands," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 8, issue 2, pages 148-172.
• Nargis Dewan & Gwi-Gon Kim, 2020, "Foreign Tourist Attitudes And Visit Intentions For Mountaineering Tourism In Pakistan," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 8, issue 2, pages 173-186.
• Jose Saura & Ana Reyes-Menendez & Nelson Matos & Marisol Correia & Pedro Palos-Sanche, 2020, "Consumer Behavior In The Digital Age," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 8, issue 3, pages 190-196.
• Rocio L. Muniesa & Carmen G. Giménez, 2020, "The Importance Of The Loyalty Of Fashion Brands Through Digital Marketing," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 8, issue 3, pages 230-243.
• Gunel MAHARRAMLI, 2020, "Impact Of Bad Digital Marketing Strategies On Companies’ Profit And Brand Image," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 20, issue 4, pages 155-164.
• Anastasia V. Pogorevich, 2020, "Research of tools influencing the engagement of potential customers in social media as one of the ways to improve the effectiveness of SMM organisations through the example of the Instagram community," Economic Consultant, Scientific and Educational Initiative LLC, volume 32, issue 4, pages 28-40.
• Anastasia N. Novgorodtseva & Olga N. Tomyuk & Margarita A. Dyachkova & Maria P. Piankova, 2020, "Online marketplace: student consumer strategies," Economic Consultant, Scientific and Educational Initiative LLC, volume 32, issue 4, pages 41-53.
• Ralitsa Yaneva, 2020, "Online Marketing Model For Evaluating The Effectiveness Of Companies’ Relationships With End Customers," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 11, issue 1, pages 93-107.
• Anak Agung Ngurah Gede SADIARTHA, 2020, "Customer Retention of Mobile Phone Purchasing on Cell Phone Stores in Denpasar," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 5, issue 1, pages 16-22, June.
• Vlad I. ROȘCA, 2020, "The Effect of Match Attendance on Team Performance in Basketball," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 21, issue 1, pages 71-84, March.
• Pedro Mendonça da SILVA & José Freitas SANTOS, 2020, "Marketing-mix Standardization/Localization Strategy and Export Intensity: An Empirical Analysis Based on the Perceptions of Portuguese Wine Producers," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 21, issue 2, pages 118-136, May.
• Andrei BĂDIN, 2020, "Cultural Events and Public Perception of Green Principles," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 21, issue 5, pages 674-691, December.
• Tom Joonhwan Kim & Youjae Yi & Jongan Choi, 2020, "The boomerang effect of brand personality congruency in a product-harm crisis," Australian Journal of Management, Australian School of Business, volume 45, issue 4, pages 645-661, November, DOI: 10.1177/0312896219895059.
• Sami Kajalo, 2020, "Market Orientation as Competitive Advantage in the Age of Corporate Social Responsibility ? An Integrative Framework," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 10012405, Feb.
• Taisuke Ehara & Kaoru Kuramoto & Yosuke Kurihara & Toshiyuki Matsumoto & Satoshi Kumagai, 2020, "Optimization of an Information Diffusion Model of Influencer Marketing -Evaluation of Speed- and Cost-oriented Marketing based on Influencer-Market Elasticity-," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 10012455, Feb.
• Zohreh Alizadehrad & Ekaterine Maglakelidze, 2020, "The survey of causal relationships between CSR awareness and corporate trustworthiness as well as the other dependent variables (on the example of petroleum companies operating in Georgia)," International Journal of Business and Management, International Institute of Social and Economic Sciences, volume 8, issue 2, pages 1-24, November.
• Holly Ng & Marine Yeung & Tilo Li, 2020, "A pilot study of the Hong Kong smartphone market: How service quality affects repurchase intention via customer satisfaction and attitudinal loyalty," International Journal of Business and Management, International Institute of Social and Economic Sciences, volume 8, issue 2, pages 93-109, November.
• MM. Andranik Muradyan, 2020, "Procedure for Assessing the Investment Attractivenessof Foreign Markets.Comparative Analysis of Former USSR Countries," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 10, pages 24-48.
• Arkadiusz Zaremba, 2020, "Conversion Attribution: What Is Missed by the Advertising Industry? The OPEC Model and Its Consequencesfor Media Mix Modeling," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 10, pages 4-23.
• Micha³ Œcibor-Rylski, 2020, "Gamifying Questions by Adding Contextin the Creative Development Marketing Research," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 10, pages 60-67.
• Dawid Gajda, 2020, "Polish Young Consumers’ AttitudesTowards Mobile Phone Brands," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 11, pages 4-15.
• Elnur Nabivi, 2020, "Implementation of Green Marketing Concept Through Social Media Activities: A Systematic Literature Review," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 11, pages 55-67.
• Magdalena Sobon, 2020, "Web-Based Communication With a Patient in Hospital Care in Szczecin – Comparative Analysis of 2014 and 2018 (Komunikacja z pacjentem z wykorzystaniem stron www w opiece szpitalnej w Szczecinie – analiza porównawcza lat 2014 i 2018)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 18, issue 89, pages 151-169.
• Ma³gorzata Szwed, 2020, "Podejscie do bojkotow konsumenckich mlodych konsumentow pokolenia Y w Polsce i Francji (Consumer Boycotts in Perspectives of Young Consumer of Generation Y in Poland and France)," Research Reports, University of Warsaw, Faculty of Management, volume 1, issue 32, pages 81-93.
• Neviana Krasteva, 2020, "Research Of The Marketing Strategy Applicability Of The Swedish Lagom Concept In Bulgarian Companies," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, volume 18, issue 1, pages 211-229, July.
• Neviana Krasteva, 2020, "Marketing Mix And The Artificial Intelligence Technology," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, volume 19, issue 1, pages 77-98, December.
• D. K. Choudhury & Uma Gulati, 2020, "Product attributes based on customer’s perception and their effect on customer satisfaction: the Kano analysis of mobile brands," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, volume 47, issue 1, pages 49-60, March, DOI: 10.1007/s40622-020-00233-x.
• Ruwan Bandara & Mario Fernando & Shahriar Akter, 2020, "Privacy concerns in E-commerce: A taxonomy and a future research agenda," Electronic Markets, Springer;IIM University of St. Gallen, volume 30, issue 3, pages 629-647, September, DOI: 10.1007/s12525-019-00375-6.
• Kalanit Efrat & Shaked Gilboa, 2020, "Relationship approach to crowdfunding: how creators and supporters interaction enhances projects’ success," Electronic Markets, Springer;IIM University of St. Gallen, volume 30, issue 4, pages 899-911, December, DOI: 10.1007/s12525-019-00391-6.
• Wei Liu & Zongshui Wang & Hong Zhao, 2020, "Comparative study of customer relationship management research from East Asia, North America and Europe: A bibliometric overview," Electronic Markets, Springer;IIM University of St. Gallen, volume 30, issue 4, pages 735-757, December, DOI: 10.1007/s12525-020-00395-7.
• Vamsi Vallurupalli & Indranil Bose, 2020, "Exploring thematic composition of online reviews: A topic modeling approach," Electronic Markets, Springer;IIM University of St. Gallen, volume 30, issue 4, pages 791-804, December, DOI: 10.1007/s12525-020-00397-5.
• Rae Yule Kim, 2020, "The influx of skeptics: an investigation of the diffusion cycle effect on online review," Electronic Markets, Springer;IIM University of St. Gallen, volume 30, issue 4, pages 821-835, December, DOI: 10.1007/s12525-020-00417-4.
• Maren Hein & Peter Kurz & Winfried J. Steiner, 2020, "Analyzing the capabilities of the HB logit model for choice-based conjoint analysis: a simulation study," Journal of Business Economics, Springer, volume 90, issue 1, pages 1-36, February, DOI: 10.1007/s11573-019-00927-4.
• Andrew T. Ching & Tülin Erdem & Michael P. Keane, 2020, "How much do consumers know about the quality of products? Evidence from the diaper market," The Japanese Economic Review, Springer, volume 71, issue 4, pages 541-569, October, DOI: 10.1007/s42973-019-00030-x.
• Kohsuke Matsuoka, 2020, "Exploring the interface between management accounting and marketing: a literature review of customer accounting," Journal of Management Control: Zeitschrift für Planung und Unternehmenssteuerung, Springer, volume 31, issue 3, pages 157-208, September, DOI: 10.1007/s00187-020-00299-9.
• Tsogas Markos-Marios & Chatzopoulou Evi & Markou Maria, 2020, "Tourism Mapping Based on Sub Destination and Special Events," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Thanasis Spyriadis, "Cultural and Tourism Innovation in the Digital Era", DOI: 10.1007/978-3-030-36342-0_26.
• Angela Besana & Annamaria Esposito & Maria Cristina Vannini, 2020, "Small Towns, Cultural Heritage, … Good and Evil Queens," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Thanasis Spyriadis, "Cultural and Tourism Innovation in the Digital Era", DOI: 10.1007/978-3-030-36342-0_7.
• Nicolae Al. Pop, 2020, "Contemporary Directions in the Development of Romanian Academic Marketing in Favor of Increasing the Performance of the Organization," Springer Proceedings in Business and Economics, Springer, chapter 0, in: Silvia L. Fotea & Ioan Ş. Fotea & Sebastian A. Văduva, "Challenges and Opportunities to Develop Organizations Through Creativity, Technology and Ethics", DOI: 10.1007/978-3-030-43449-6_2.
• Faheem Gul Gilal & Jian Zhang & Rukhsana Gul Gilal & Naeem Gul Gilal, 2020, "Linking motivational regulation to brand passion in a moderated model of customer gender and age: an organismic integration theory perspective," Review of Managerial Science, Springer, volume 14, issue 1, pages 87-113, February, DOI: 10.1007/s11846-018-0287-y.
• Tomasz Brzęczek, 2020, "Optimisation of product portfolio sales and their risk subject to product width and diversity," Review of Managerial Science, Springer, volume 14, issue 5, pages 1009-1027, October, DOI: 10.1007/s11846-018-0315-y.
• Marion Garaus & Georgios Halkias, 2020, "One color fits all: product category color norms and (a)typical package colors," Review of Managerial Science, Springer, volume 14, issue 5, pages 1077-1099, October, DOI: 10.1007/s11846-018-0325-9.
• Yu-Wei Chuang, 2020, "Why do you buy digital goods in the mobile game? The value perspective," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 10, issue 1, pages 1-3.
• Gonzalo Maldonado-Guzmán & Sandra Yesenia Pinzón-Castro & Rubén Michael Rodríguez-González, 2020, "The Impact of Information and Communication Technology in Mexican SMEs Growth," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 10, issue 2, pages 1-5.
• Vianney Judith Robledo Herrera & Elena Patricia Mojica Carrillo & Sofía Elba Vázquez Herrera & Fernando Rey Castillo Villar, 2020, "Influence of Experiential Marketing on Online Engagement of the Consumer in the Fashion Industry in the City of Aguascalientes," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 10, issue 4, pages 1-8.
• Cheng-Wen Lee & Hao-Yuan Yu, 2020, "Examining Cross-Industry Collaboration in Sharing Economy Based On Social Exchange and Social Network Theories," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 10, issue 6, pages 1-2.
• Jacek Woźniak & Wioletta Wereda, 2020, "Knowledge management significance and communication complexity in the context of innovative enterprises: case of Polish NewConnect market," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 7, issue 3, pages 1963-1980, March, DOI: 10.9770/jesi.2020.7.3(35).
• Nuryakin Nuryakin & Tri Maryati, 2020, "Green product competitiveness and green product success. Why and how does mediating affect green innovation performance?," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 7, issue 4, pages 3061-3077, June, DOI: 10.9770/jesi.2020.7.4(33).
• Daiva Beniulytė & Beata Šeinauskienė & Aušra Rūtelionė, 2020, "Perceived influence of corporate social responsibility on consumer loyalty: the role of ethical ideology," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 8, issue 1, pages 291-300, September, DOI: 10.9770/jesi.2020.8.1(20).
• Vitally Cherenkov & Marina Sheresheva & Sergey Starov & Igor Gladkikh & Alexander Tanichev & Svetlana Berezka & Svetlana Berezka & Igor Savelev & Anastasia Yussuf, 2020, "Sustainability trends and consumer perceived risks towards private labels," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 8, issue 1, pages 347-362, September, DOI: 10.9770/jesi.2020.8.1(24).
• Victoria V. Perskaya & Bari G. Khairov & Nikolay S. Revenko & Saida M. Khairova, 2020, "Shaping a comprehensive government-supported country brand program," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 8, issue 2, pages 163-181, December, DOI: 10.9770/jesi.2020.8.2(10).
• Mohammad Fahmi Al-Zyoud, 2020, "The role of firms`s mobile applications in developing brand's equity," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 8, issue 2, pages 324-340, December, DOI: 10.9770/jesi.2020.8.2(19).
• Kiran Javaria & Omar Masood & Fernando Garcia, 2020, "Strategies to manage the risks faced by consumers in developing e-commerce," Insights into Regional Development, VsI Entrepreneurship and Sustainability Center, volume 2, issue 4, pages 774-783, December, DOI: 10.9770/ird.2020.2.4(4).
• Michael Keane & Timothy Neal, 2020, "Consumer Panic in the COVID-19 Pandemic," Discussion Papers, School of Economics, The University of New South Wales, number 2020-06, May.
• Thomas-Agnan, Christine & Laurent, Thibault & Ruiz-Gazen, Anne & Nguyen, T.H.A & Chakir, Raja & Lungarska, Anna, 2020, "Spatial simultaneous autoregressive models for compositional data: Application to land use," TSE Working Papers, Toulouse School of Economics (TSE), number 20-1098, May.
• Thomas-Agnan, Christine & Laurent, Thibault & Ruiz-Gazen, Anne, 2020, "Covariates impacts in spatial autoregressive models for compositional data," TSE Working Papers, Toulouse School of Economics (TSE), number 20-1162, Nov, revised Oct 2021.
• Femi Odebiyi & Vitaliya Gontar, 2020, "User-Generated Reviews And Official Star Ratings: Can The Two Work Together In Hotel Evaluation Systems?," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, volume 18, issue 1, pages 37-48, May.
• Dijana Tevsic & Arnela Nanic, 2020, "Research Of Gender-Based Behavioural Differences In The Purchasing Decision-Making Process," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, volume 18, issue 1, pages 75-86, May.
• Olivier Mesly & David W. Shanafelt & Nicolas Huck, 2020, "From wheel of fortune to wheel of misfortune: Financial crises, cycles and consumer predation," Working Papers of BETA, Bureau d'Economie Théorique et Appliquée, UDS, Strasbourg, number 2020-35.
• Bernoussi, N. & Sirieix, L., 2020, "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire. Une approche exploratoire, par la valeur perçue et l’authenticité perçue. Cas de l’huile d’olive d’Algérie," Working Papers MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 202001.
• Lena Bucatariu & Babu George, 2020, "Consumer behavior and customer relationship management in mental health services," Upravlenets, Ural State University of Economics, volume 11, issue 3, pages 46-58, July, DOI: 10.29141/2218-5003-2020-11-3-4.
• Olga B. Yarosh & Natalia N. Kalkova, 2020, "Managing consumers’ visual attention in the context of information asymmetry," Upravlenets, Ural State University of Economics, volume 11, issue 5, pages 97-111, November, DOI: 10.29141/2218-5003-2020-11-5-8.
• Esra Ozkan Pir & Evrim Derinozlu, 2020, "The mediating role of price sensitivity in the effect of trust and loyalty to luxury brands on the brand preference," Upravlenets, Ural State University of Economics, volume 11, issue 6, pages 70-84, December, DOI: 10.29141/2218-5003-2020-11-6-6.
• Mariya Georgieva, 2020, "About the Corporate Social Responsibility Beyond the Framework of Charity," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 9, issue 1, pages 35-44, April, DOI: 10.36997/IJUSV-ESS/2020.9.1.35.
• Violeta Peteva, 2020, "Modern Consumers and the Decision-Making Process in the Context of Digitalization," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 9, issue 2, pages 32-42, August, DOI: 10.36997/IJUSV-ESS/2020.9.2.32.
• Todor Dyankov, 2020, "Customer Experience with Tourist Brands - New Challenges After Pandemia," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 9, issue 2, pages 53-59, August, DOI: 10.36997/IJUSV-ESS/2020.9.2.53.
• Desislava Racheva, 2020, "Analyzing Different Approaches to the Relations with the Insurance Intermediaries on the Non-Life Insurance Market in Bulgaria," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 9, issue 3, pages 117-126, December, DOI: 10.36997/IJUSV-ESS/2020.9.3.117.
• Mohammad Hazimeh, 2020, "Important B2C Aspects of Location Based Marketing," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 9, issue 3, pages 48-51, December, DOI: 10.36997/IJUSV-ESS/2020.9.3.48.
• Sonia Mileva & Mariana Assenova & Emil Petrov & Veneta Gyaurova, 2020, "Opportunities And Threats Of Gamification As A Tool For Promoting Sofia As A Tourist Destination," Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 248-258, October, DOI: 10.36997/TC2020.248.
• Maya Ivanova & Hristo Petrov & Stanislav Ivanov, 2020, "Independent Or Branded: The Dilemma Of Bulgarian Hoteliers," Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 289-296, October, DOI: 10.36997/TC2020.289.
• Mariana Ianeva & Stiliyana Basmadzhieva, 2020, "Pr Of A Tourism Organization Under Conditions Of Crisis," Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 303-311, October, DOI: 10.36997/TC2020.303.
• Todor Dyankov, 2020, "Marketing Opportunities For Managing Customer Experience With The Tourist Brand," Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 349-355, October, DOI: 10.36997/TC2020.349.
• Hristomir Kutsarov, 2020, "Tourism Under Pandemic Conditions: Analysis, Ideas And Marketing Approaches For Restart," Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 415-422, October, DOI: 10.36997/TC2020.415.
• Irena Erbakanova, 2020, "To App Or Not To App: Using Mobile Applications In The Marketing Of Small Cities And Remote Tourism Destinations," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 280-290.
• Sofia Almeida & Yvonne Ivanescu & Ana Claudia Campos, 2020, "The Content'S Magic In A Digital Strategy For The Hotel Sector Case Study Of The Hotel," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 291-296.
• Ralitsa Yaneva, 2020, "Benefits And Challenges Of The Classification And Categorization Of Inbound Marketing Effectiveness Indicators," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 543-554.
• Radina Ruseva, 2020, "Brand Destinations And European Capital Of Culture Cities As A Specific Form Of Fluid Brand," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 225-236.
• Nadezhda Dimova, 2020, "Specificity Of The Relationship Between Sustainable Marketing And Consumer Behavior," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 637-644.
• Boryana Serbezova & Yordan Nedev, 2020, "Guidelines For Improvement Of The Regulatory Environment Of The Municipality Of Varna To Achieve Sustainable Consumption," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 681-692.
• Mariya Georgieva, 2020, "Consumer "Sophistication" - A Manifestation Of Sustainability At Individual Consumer Behavior Level," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 727-738.
• Svilen Ivanov & Vanya Kraleva, 2020, "The Use Of Bio And Eco-Products Motives And The Impact Of Demographics," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 748-758.
• Todor Krastevich, 2020, "A B2b Price Optimization Model," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 114-122.
• Zsolt Hajdu, 2020, "Potato Marketing Channels In Romania," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 138-150.
• Viktoriya Stancheva, 2020, "Competitive Structure Analysisof Bulgarian Aviation Industry," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 187-197.
• Violeta Peteva, 2020, "Consumer Behaviourin The Unforeseeable Future –Dialecticsand Challenges," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 198-210.
• Miglena Dushkova, 2020, "Interactions Between Consumers In The Sharingeconomy Platforms," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 221-232.
• Boycho Boychev, 2020, "Influencer Marketing Platformsand Key Metrics," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 264-275.
• Nina Zlateva & Lambrin Kiriakov, 2020, "Preferred Information Sourceswhen Choosing A Mobile Operator," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 287-300.
• Tsvetelina Dimitrova, 2020, "Repositioning In The Corporate Brand Imagein The Banking Area," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 346-355.
• Mohammad M. Hazimeh, 2020, "Important Aspects Of Location In Marketing," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 368-373.
• Nikolay Shterev, 2020, "Social Marketing Vs Marketingon Social Media," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 387-398.
• Penka Goranova, 2020, "Strategic Actions In Advertising Policy," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 529-540.
• Bozhana Stoycheva & Svilena Ruskova, 2020, "Management Solutionsin An Emergency Situation," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 567-579.
• Borislava Cherlkezova, 2020, "Internal Marketing –Leadershipopportunities In The Covid 19 Pandemia," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 677-686.
• Dimitar Kolev & Nadezhda Kostadinova, 2020, "Digital Marketing – A Strategyfor Positioning Hotelswith Specific Target Markets," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 699-713.
• Evgeniya Tonkova, 2020, "Price Automation Modelsin B2c Markets," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 71-79.
• Desislava Racheva, 2020, "Research Of The Contracting Strength Of Insurance Brokers Operating On The Non-Insurance Market In Bulgaria," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 118-128.
• Evgenia Yazovskikh & Oksana Yatsenko, 2020, "Formation Of A Fitness Club Customer Loyalty Programme," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 472-479.
• Olufemi A. OGUNKOYA & Adeola E. ADETAYO & Hassanat A. HASSAN, 2020, "Sales Promotion Tools and Consumer Buying Behaviour in United Bank of Africa, Ogun State," Business & Management Compass, University of Economics Varna, issue 2, pages 123-136.
• Adedayo Emmanuel LONGE & Tolulope Oluwatosin BOLAJI & Caleb Olugbenga SOYEMI & Emmanuel Olajide ADEBAYO, 2020, "Dynamic Links Between Financial Development and Carbon Emission in Nigeria," Business & Management Compass, University of Economics Varna, issue 2, pages 214-229.
• Mekimah Sabri & Sayad Nawel, 2020, "The Impact of Food Safety Management System ISO 22000 on Customer Satisfaction and Loyalty, Case Study of Coca-Cola Company in Algeria," Economics and Business, Sciendo, volume 34, issue 1, pages 246-260, February, DOI: 10.2478/eb-2020-0016.
• Akpoviroro Kowo Solomon & Amos Akinbola Olufemi & Oladipo Akinrinola Olalekan & Adewale Adegbite Ganiu, 2020, "Product Branding and Consumer Loyalty in Telecommunication Industry," Economics and Culture, Sciendo, volume 17, issue 1, pages 94-103, June, DOI: 10.2478/jec-2020-0009.
• Nadanyiova Margareta & Majerova Jana & Gajanova Lubica, 2020, "Online Marketing Communication Trends in Slovak Hotel Industry," Economics and Culture, Sciendo, volume 17, issue 2, pages 13-21, December, DOI: 10.2478/jec-2020-0016.
• Kozak Agnieszka & Taradaniuk Andrei & Shevchenko Elvira, 2020, "Impact of Promotional Activities on Choosing a Place to Study by the Students of Pope John Paul II State School of Higher Education in Biała Podlaska," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, volume 13, issue 4, pages 490-503, December, DOI: 10.2478/ers-2020-0036.
• Zaborski Artur, 2020, "The Use of the Incomplete Tetrad Method for Measuring the Similarities in Nonmetric Multidimensional Scaling," Folia Oeconomica Stetinensia, Sciendo, volume 20, issue 1, pages 519-530, June, DOI: 10.2478/foli-2020-0030.
• Gazdecki Michał & Goryńska-Goldmann Elżbieta, 2020, "Consumers Engagement Toward Food Brands – The Case of Dairy Products," Folia Oeconomica Stetinensia, Sciendo, volume 20, issue 2, pages 134-151, December, DOI: 10.2478/foli-2020-0040.
• Kozielski Robert & Sarna Nikodem, 2020, "The Role of Technology in Building a Competitive Advantage – Programmatic Buying and Its Impact on the Competitiveness of an Organization," Folia Oeconomica Stetinensia, Sciendo, volume 20, issue 2, pages 216-229, December, DOI: 10.2478/foli-2020-0045.
• Baruk Agnieszka Izabela, 2020, "Multidimensional Aspects of Final Purchasers’ Marketing Activity in the Conditions of Dynamic Market Changes," Folia Oeconomica Stetinensia, Sciendo, volume 20, issue 2, pages 36-48, December, DOI: 10.2478/foli-2020-0034.
• Witek Lucyna, 2020, "Green Marketing: The Environmentally-Friendly Attributes of Products and Decision to Purchase," Folia Oeconomica Stetinensia, Sciendo, volume 20, issue 2, pages 451-467, December, DOI: 10.2478/foli-2020-0059.
• Żbikowska Agnieszka, 2020, "Cultural Differences in a Restaurant’s Communication with Unsatisfied Customers – The Case of Tripadvisor," Folia Oeconomica Stetinensia, Sciendo, volume 20, issue 2, pages 485-493, December, DOI: 10.2478/foli-2020-0061.
• Dziewanowska Katarzyna & Kacprzak Agnieszka, 2020, "Value Co-Creation and Value Co-Destruction – A Case of Online Consumption," Folia Oeconomica Stetinensia, Sciendo, volume 20, issue 2, pages 82-94, December, DOI: 10.2478/foli-2020-0037.
• Rizvi Wajid H & Memon Salman & Dahri Abdul Samad, 2020, "Brand Experience Clustering and Depiction of Brand Satisfaction, Brand Loyalty and Emotional Confidence," Foundations of Management, Sciendo, volume 12, issue 1, pages 111-124, January, DOI: 10.2478/fman-2020-0009.
• Rizvi Wajid H & Memon Salman & Dahri Abdul Samad, 2020, "Brand Experience Clustering and Depiction of Brand Satisfaction, Brand Loyalty and Emotional Confidence," Foundations of Management, Sciendo, volume 12, issue 1, pages 111-124, January, DOI: 10.2478/fman-2020-0009.
• Fatoki Olawale, 2020, "Factors Influencing the Purchase of Energy-Efficient Appliances by Young Consumers in South Africa," Foundations of Management, Sciendo, volume 12, issue 1, pages 151-166, January, DOI: 10.2478/fman-2020-0012.