Research classified by Journal of Economic Literature (JEL) codes

---

Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2021

• FUCIU Mircea, 2021, "The Consumer Profile Across The Generations From The Marketing Perspective," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 73, issue 4, pages 18-27, December.
• Asmat Ara Shaikh & Nadeem Merchantvali & M. Z. Shaikh & C. R. Chavan, 2021, "Building Online Shopping Model for Sustainability of E-Commerce Industry through Empirical Study," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, volume 24, issue 3, pages 135-162, DOI: 10.32725/acta.2021.017.
• Asmat Ara Shaikh & Amir Nasir Patel & M. Z. Shaikh & C. R. Chavan, 2021, "SLRA: Challenges faced by SMEs in the adoption of E-commerce and sustainability in Industry 4.0," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, volume 24, issue 3, pages 15-38, DOI: 10.32725/acta.2021.010.
• Gautam S. Bapat & Nishu Ayedee & Ravikumar M. Chitnis, 2021, "The Influence of Web Adverts on Student Decision-Making Process for University Enrollments," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, volume 24, issue 3, pages 163-176, DOI: 10.32725/acta.2021.018.
• Atharva Dange & Kavitha R Gowda & V R Srinidhi & D. Halaswamy, 2021, "Analysing the Attitude of Social Media Users towards Ephemeral Marketing as a Digital Marketing Tool," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, volume 24, issue 3, pages 77-94, DOI: 10.32725/acta.2021.013.
• Yosuke Uno & Akira Sonoda & Masaki Bessho, 2021, "The Economics of Privacy: A Primer Especially for Policymakers," Bank of Japan Working Paper Series, Bank of Japan, number 21-E-11, Aug.
• Ching Andrew T. & Horstmann Ignatius & Lim Hyunwoo, 2021, "Complementarity of Information Products," Review of Marketing Science, De Gruyter, volume 19, issue 1, pages 1-32, September, DOI: 10.1515/roms-2021-0004.
• Roy Debasish, 2021, "Sales – Response Model in Marketing Revisited in the Times of Uncertainty and Global Turmoil," Review of Marketing Science, De Gruyter, volume 19, issue 1, pages 139-165, September, DOI: 10.1515/roms-2020-0050.
• Loredana Maria PAUNESCU, 2021, "The Correlation Between External Stimulation And The Decision To Choose A Supply Of Wide Product Consumption By Consumers," Contemporary Economy Journal, Constantin Brancoveanu University, volume 6, issue 2, pages 116-121.
• Sorin-George Toma & Stefan Catana, 2021, "Customer Experience: A Conceptual Overview," Manager Journal, Faculty of Business and Administration, University of Bucharest, volume 33, issue 1, pages 28-34, May.
• Stefan Catana & Sorin-George Toma, 2021, "Retail industry - marketing strategies for the competitive business environment," Manager Journal, Faculty of Business and Administration, University of Bucharest, volume 33, issue 1, pages 7-14, May.
• Caroline Dauenhauer & Jens K. Perret, 2021, "Determinants of Purchasing Behavior - On the Interaction of Price Anchors and the Framing of Price Changes," EIIW Discussion paper, Universitätsbibliothek Wuppertal, University Library, number disbei299, Apr.
• Céline Gallen & Gaëlle Pantin-Sohier & Dominique Peyrat-Guillard, 2021, "Familiarisation et diffusion de l’entomophagie en France," Innovations, De Boeck Université, volume 0, issue 1, pages 153-182.
• Intissar Abbes & Marwa Rahmouni, 2021, "Industrie pharmaceutique et communautés virtuelles des consommateurs : quel design pour ces nouvelles plateformes d’engagement du domaine de la santé ?," Innovations, De Boeck Université, volume 0, issue 3, pages 177-202.
• Xiaoyang He & Ralph Siebert, 2021, "Switching Beers? The Effects of Switching Costs on Prices and Profits in Competitive Markets," CESifo Working Paper Series, CESifo, number 9065.
• Verena Gruber & Ingrid Peignier & Elinora Pentcheva & Anshu Suri, 2021, "Interventions to reverse the trend towards light-duty trucks in Canada," CIRANO Project Reports, CIRANO, number 2021rp-29, Dec.
• Ovidiu-Aurel GHIUTA, 2021, "The Use Of Brand Components In Electoral Debates. Romanian Presidential Elections 2014," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 46, pages 31-48, July.
• Zoljargal ULZIIBADRAKH & Zoltán SZAKÁLY, 2021, "Understanding Service Marketing In Performing Arts Organizations," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 181-189, December.
• Eli Haim HANI, 2021, "The Effect Of Managerial Skill On Business Success," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 199-204, December.
• Eli Haim HANI, 2021, "The Effect Of Key Business Success Factors On Start-Up Performance," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 18, pages 117-129, December.
• Anca BUTNARIU & Florin Alexandru LUCA, 2021, "Triggers Of Born Global Companies," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 18, pages 161-169, December.
• Alexandra Giuliana ANDRONIC, 2021, "Consumer Behaviour In Purchasing Luxury Goods During Economic Crises," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 25, pages 9-14, May.
• Eli Haim HANI, 2021, "What Is Business Success?," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 27, pages 191-195, December.
• Carlos Fernando Osorio-Andrade & Edwin Arango-Espinal & Carlos Alberto Arango-Pastrana, 2021, "eWOM en los tiempos de la COVID-19: un análisis empírico de marcas colombianas en Facebook," Estudios Gerenciales, Universidad Icesi, volume 37, issue 158, pages 28-36, DOI: 10.18046/j.estger.2021.158.4267.
• Juan Camilo Mejía & Diego De la Rosa-Salazar & Hern�n Dar�o Huertas-Moreno, 2021, "Implicaciones de la COVID-19 sobre el marketing de servicios educativos: un estudio desde las motivaciones y estados de ánimo de universitarios en Colombia," Estudios Gerenciales, Universidad Icesi, volume 37, issue 158, pages 126-137, DOI: 10.18046/j.estger.2021.158.4271.
• Washington Macías-Rendón & Katia Rodr�guez-Morales & Holger Ra�l Barriga-Medina, 2021, "COVID-19 lockdown and the satisfaction with online food delivery providers," Estudios Gerenciales, Universidad Icesi, volume 37, issue 159, pages 200-209, DOI: 10.18046/j.estger.2021.159.4331.
• Marcelo Luiz Dias da Silva Gabriel & S�rgio Luiz do Amaral Moretti & Rejane Alexandrina Domingues Pereira do Prado & Andr� Francisco Alc�ntara Fagundes, 2021, "Comportamento dos consumidores durante a pandemia de COVID-19: análise de classes latentes sobre atitudes de enfrentamento e hábitos de compra," Estudios Gerenciales, Universidad Icesi, volume 37, issue 159, pages 303-317, DOI: 10.18046/j.estger.2021.159.4433.
• Karen L. Orengo-Serra & Mar�a S�nchez-Jauregui, 2021, "Coping with earthquakes and COVID-19: A perspective of customer relationship management," Estudios Gerenciales, Universidad Icesi, volume 37, issue 159, pages 318-331, DOI: 10.18046/j.estger.2021.159.4435.
• Osiris María Echeverría-Ríos & Jos� Melchor Medina-Quintero & Demian Abrego-Almaz�n, 2021, "La autenticidad de la marca, su efecto en la imagen y reputación de marca de productos cerveceros en México," Estudios Gerenciales, Universidad Icesi, volume 37, issue 160, pages 364-374, DOI: 10.18046/j.estger.2021.160.3966.
• Irene Gil-Saura & Mihaela Simona Moise & Mar�a Eugenia Ruiz-Molina, 2021, "Efectos de las prácticas verdes en la lealtad: propuesta de un modelo para el entorno hotelero colombiano," Estudios Gerenciales, Universidad Icesi, volume 37, issue 160, pages 425-438, DOI: 10.18046/j.estger.2021.160.4072.
• Rita Goncalves & Samuel Lincoln Bezerra Lins & Sibele Dias de Aquino & Luana Elayne Cunha de Souza, 2021, "O impulso da pertenca: a influencia da identidade social na compra por impulso de jovens Portugueses," Estudios Gerenciales, Universidad Icesi, volume 37, issue 161, pages 521-531, DOI: 10.18046/j.estger.2021.161.3977.
• Eloísa Trevino & Rodolfo Trevi�o, 2021, "Análisis entre imagen de la tienda y satisfacción del cliente en tiendas minoristas transnacionales en el sector autoservicio," Estudios Gerenciales, Universidad Icesi, volume 37, issue 161, pages 556-565, DOI: 10.18046/j.estger.2021.161.4293.
• Sandra Tobon & Jes�s Garc�a-Madariaga, 2021, "Influencers vs the power of the crowd: A research about social influence on digital era," Estudios Gerenciales, Universidad Icesi, volume 37, issue 161, pages 601-609, DOI: 10.18046/j.estger.2021.161.4498.
• Leslier Valenzuela-Fernández & Natacha Pe�aloza-Briones & Karla Barajas-Portas & Enrique Marinao-Artigas, 2021, "Organizational innovation capabilities. Empirical evidence from B2B contexts," Estudios Gerenciales, Universidad Icesi, volume 37, issue 161, pages 647-656, DOI: 10.18046/j.estger.2021.161.4309.
• Maria Fernanda Sanchez Monroy & Juan Sebastián León Pérez & Sandra Rojas Berrio & Oscar Robayo Pinzon, 2021, "Algorithm Literacy: Opinion Poll in Students," Econógrafos, Escuela de Economía, Universidad Nacional de Colombia, FCE, CID, number 022781, Dec.
• Carmen Juliana Villamizar Jaimes & Andr�s Villegas Mej�a, 2021, "Análisis situacional y generación de un mapa estratégico para el incremento del mercado potencial en una institución prestadora de salud," Revista CIFE, Universidad Santo Tomás.
• Diana María López Celis & Mónica Eugenia Peñalosa Otero, 2021, "Relación entre la actitud ambiental y la compra de productos socialmente responsables en los consumidores de Medellín, Colombia," Revista Tendencias, Universidad de Narino, volume 22, issue 1, pages 1-17, DOI: 10.22267/rtend.202102.152.
• Carlos Fernando Osorio-Andrade & Augusto Rodríguez-Orejuela & Fernando Moreno-Betancourt, 2021, "Efectos de las características de videos en YouTube que aumentan su popularidad: un análisis empírico," Revista Tendencias, Universidad de Narino, volume 22, issue 1, pages 18-38, DOI: 10.22267/rtend.202102.153.
• Rudibel Perdigón Llanes & Hubert Viltres Sala, 2021, "Social media marketing en empresas agrícolas cubanas," Revista Tendencias, Universidad de Narino, volume 22, issue 1, pages 163-179, DOI: 10.22267/rtend.202102.159.
• Claudia Patricia Grisales Castro & Edwin Arbey Hernandez Garcia & Evelyn Xiomara Montenegro Cardona, 2021, "Percepción del consumidor sobre el impacto del merchandising olfativo como estrategia del marketing sensorial," Revista Tendencias, Universidad de Narino, volume 22, issue 2, pages 1-25, DOI: 10.22267/rtend.212202.166.
• Luis Enrique David Tenorio, 2021, "Exposición de marca personal por medio de redes sociales," Revista Tendencias, Universidad de Narino, volume 22, issue 2, pages 107-129, DOI: 10.22267/rtend.212202.170.
• Ernesto Batista Sánchez & Beatriz Serrano Leyva & Leudis Orlando Vega de la Cruz, 2021, "Imagen cognitiva de destinos turísticos. Una aproximación desde el destino turístico Holguín, Cuba," Revista Tendencias, Universidad de Narino, volume 22, issue 2, pages 288-308, DOI: 10.22267/rtend.212202.177.
• Nancy Grajales-Montoya & Ledy G�mez-Bayona & Bladimir Coronado-R�os, 2021, "La comunicación estratégica desde el mercadeo en instituciones educativas," Revista CEA, Instituto Tecnológico Metropolitano, volume 7, issue 13, pages 1-21.
• Sergio Luque-Ortiz, 2021, "Estrategias de marketing digital utilizadas por empresas del retail deportivo," Revista CEA, Instituto Tecnológico Metropolitano, volume 7, issue 13, pages 1-21.
• Heppy Agustiana Vidyastuti, 2021, "Influence of the Services Marketing Mix and Place Branding on Tourism Destination Image," Revista CEA, Instituto Tecnológico Metropolitano, volume 7, issue 14.
• Heppy Agustiana Vidyastuti, 2021, "Influence of the Services Marketing Mix and Place Branding on Tourism Destination Image," Revista CEA, Instituto Tecnológico Metropolitano, volume 7, issue 14.
• Juan Camilo Mejía & Rafael Curr�s-P�rez & Carlos Manuel C�rdoba-Segovia, 2021, "Influencia de la religiosidad, la norma subjetiva y la efectividad percibida del consumidor en el consumo socialmente responsable," Revista CEA, Instituto Tecnológico Metropolitano, volume 7, issue 14.
• Michele Girotto Denisa Ewerth, 2021, "Motivaciones y barreras en la utilización de estrategias de e-marketing en pymes catalanas y el encaje del consumidor: el caso de la comarca del Alt Emporda," Revista CEA, Instituto Tecnológico Metropolitano, volume 7, issue 15, pages 1-34.
• Silvana Janeth Correa-Henao, Laura Cristina Henao-Colorado, Héctor Alonso Monroy-Escudero, Jorge Iván Brand-Ortiz Oscar Eduardo Ávila-Rodríguez, 2021, "Determinantes de la lealtad en la relación entre la Liga Antioquena de Tenis de Campo y sus clientes," Revista CEA, Instituto Tecnológico Metropolitano, volume 7, issue 15, pages 1-24.
• Wilson Giraldo-Pérez María Cristina Otero-Gómez, 2021, "Los consumidores y la co-creación de valor: el caso de una comunidad de marca virtual," Revista CEA, Instituto Tecnológico Metropolitano, volume 7, issue 15, pages 1-17.
• Bronnenberg, Bart & Dube, Jean-Pierre & Joo, Joonhwi, 2021, "Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry," CEPR Discussion Papers, Centre for Economic Policy Research, number 15706, Jan.
• Huang, Yufeng & Bronnenberg, Bart, 2021, "Gains from Convenience and the Value of E-commerce," CEPR Discussion Papers, Centre for Economic Policy Research, number 15707, Jan.
• Bar-Isaac, Heski & Caruana, Guillermo & Cuñat, Vicente, 2021, "Targeted product design," CEPR Discussion Papers, Centre for Economic Policy Research, number 15708, Jan.
• Ursu, Raluca & Simonov, Andrey & An, Eunkyung, 2021, "Online Advertising as Passive Search," CEPR Discussion Papers, Centre for Economic Policy Research, number 16193, May.
• Rao, Justin, 2021, "Demand for Online News under Government Control: Evidence from Russia," CEPR Discussion Papers, Centre for Economic Policy Research, number 16233, Jun.
• Darina Ňakatová, 2021, "The intention to go on holiday during a pandemic – a theoretical study," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 1, pages 11-18.
• Dana Vokounová, 2021, "Is there demand in wine events in Slovakia?," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 1, pages 19-26.
• František Olšavský, 2021, "Consumer literacy and honey fraud. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 1, pages 2-10.
• Sophie Wiesinger & Alexandra Fratrič & Margarethe Überwimmer, 2021, "Assessing stakeholders’ needs and expectations: A business transfer matchmaking-platform from a marketing perspective," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 1, pages 27-33.
• Marcus Diedrich, 2021, "How is the home office used by sales and marketing employees during and after the corona crisis?," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 1, pages 34-45.
• Eva Jaderná & Vasilii Ostin, 2021, "Certified product buying preferences under the influence of COVID-19," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 1, pages 46-54.
• Dagmar Sieglova, 2021, "Marketing topics through academic posters: An avenue to student autonomy and active citizenship," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 2, pages 12-23.
• David Aufreiter & Doris Ehrlinger & Christian Stadlmann & Margarethe Überwimmer & Anna Biedersberger & Christina Korter & Stefan Mang, 2021, "Automatic information retrievement for exporting services: First project findings from the development of an AI based export decision supporting instrument," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 2, pages 2-11.
• Margarethe Überwimmer & Pia Hautamäki & Stefan Wengler & Robert Füreder, 2021, "Sales organizations on the path of digitalization – A reflection from Germany, Finland and Austria," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 2, pages 24-29.
• Darko Pantelic & Peter Brandstaetter & Emilia F. Samuelsson, 2021, "Educating future managers for a culturally diverse workspace: Using course as a living laboratory," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 2, pages 30-41.
• Margarethe Überwimmer & Harald Hammer & Jakob Vaboschek, 2021, "Export resilience – A future key success factor for Upper Austrian B2B companies?," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 2, pages 42-51.
• Lukas Bernfried Bruns & Kevin Hümmer, 2021, "Name discrimination – selected attributes based on the German advertising practice," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 3, pages 13-20.
• Samuel Smolka & Eva Smolková & Lucia Vilčeková, 2021, "Sustainability as a factor of changing marketing strategies based on the customers´ preferences in context of different generations in Slovakia," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 3, pages 2-12.
• Maria Kmety Bartekova, 2021, "Creative industries in Slovakia and their pricing strategies as the part of their marketing mix," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 3, pages 21-30.
• Štefan Kráľ & Richard Fedorko, 2021, "Development of online shopping within B2C e-commerce in the Visegrad Four countries," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 3, pages 42-50.
• Jörg Petermann, 2021, "Development of real estate marketing – trends for the future," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 4, pages 10-19.
• Mária Oleárová & Radovan Bačík & Richard Fedorko, 2021, "Overview of current trends in mobile commerce: global perspectives," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 4, pages 2-9.
• Darina Ňakatová, 2021, "Summer 2020 and intention to travel on holiday after the pandemic outbreak: Analysis of findings of selected scientific studies," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 4, pages 20-25.
• Miroslav Reiter & Ondrej Čupka & Andrej Miklošík, 2021, "Personas creation using Google Analytics," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 4, pages 26-33.
• Yahia Mouammine & Hassan Azdimousa, 2021, "A review of neuromarketing origins as a new marketing research method," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 4, pages 34-50.
• Sellers-Rubio, Ricardo & Mas-Ruiz, Francisco & Sancho-Esper, Franco, 2021, "Reputation and Advertising of Collective Brand Members in the Wine Industry: The Moderating Role of Market Share," Journal of Wine Economics, Cambridge University Press, volume 16, issue 2, pages 169-188, May.
• Hicham ECHATTABI & Ahmed KHATTAB, 2021, "The place marketing strategy in Moroccan regions: Conditions of applicability," Journal of Economic and Social Thought, EconSciences Journals, volume 8, issue 2, pages 42-54, June.
• K. Sudhir & Seung Yoon Lee & Subroto Roy, 2021, "Lookalike Targeting on Others' Journeys: Brand Versus Performance Marketing," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2302, Sep.
• K. Sudhir & Seung Yoon Lee & Subroto Roy, 2021, "Lookalike Targeting on Others' Journeys: Brand Versus Performance Marketing," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2302R, Sep, revised Jun 2022.
• Тодор Кръстевич, 2021, "Моделиране На Вероятностния Избор При Покупка," Scientific Research Almanac, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 29, issue 1 Year 20, pages 5-47.
• Lyubomir Lyubenov, 2021, "Strategic Marketing Relations In The Beekeeping Sector In Ruse District," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 4 Year 20, pages 78-94.
• Любомир Любенов, 2021, "Стратегическиte маркетинг взаимоотношения в сектор пчеларство в област Русе," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 4 Year 20, pages 88-107.
• Надежда Димова, 2021, "Приложение На Принципите На Устойчивостта В Бизнес Логистиката При Обслужване На Корпоративни Клиенти," Yearbook of D. A. Tsenov Academy of Economics, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 1, issue 1 Year 20, pages 109-132.
• Senka Sekularac Ivosevic, 2021, "Envisioning Marketing in a Digital Technology-Driven Maritime Business," Journal of Innovative Business and Management, DOBA University of Applied Sciences, Maribor, Slovenia, volume 13, issue 1, pages 22-28, DOI: 10.32015/JIBM/2021.13.1.22-28.
• Tina Povse & Tina Vukasovic, 2021, "Challenges of adapting sales activities to the purchase behaviour of the customer of an innovative product," Journal of Innovative Business and Management, DOBA University of Applied Sciences, Maribor, Slovenia, volume 13, issue 2, pages 9-28, DOI: 10.32015/JIBM.2021.13.2.2.
• Matej Kalar & Tina Vukasovic, 2021, "Consumers attitudes towards the purchase intention of electric cars and their impact on the environment in Slovenia," Journal of Innovative Business and Management, DOBA University of Applied Sciences, Maribor, Slovenia, volume 13, issue 2, pages 29-45, DOI: 10.32015/JIBM.2021.13.2.3.
• Katarina Belanova, 2021, "Financing of small and medium –sized enterprises by bank loans compared to large companies during the coronavirus crisis," Journal of Innovative Business and Management, DOBA University of Applied Sciences, Maribor, Slovenia, volume 13, issue 2, pages 46-56, DOI: 10.32015/JIBM.2021.13.2.4.
• Marcia C. Santos & Rui Manuel Teixeira Santos Dias, 2021, "Financial return of crowdfunding platforms: are funding trends andsuccess rates changing in the Covid-19 era?," Journal of Innovative Business and Management, DOBA University of Applied Sciences, Maribor, Slovenia, volume 13, issue 2, pages 57-64, DOI: 10.32015/JIBM.2021.13.2.5.
• Schmitt, Julia & Miller, Klaus M. & Skiera, Bernd, 2021, "The Impact of Privacy Laws on Online User Behavior," HEC Research Papers Series, HEC Paris, number 1437, Mar, DOI: 10.2139/ssrn.3774110.
• Li, Xitong & Grahl, Jörn & Hinz, Oliver, 2021, "How Do Recommender Systems Lead to Consumer Purchases? A Causal Mediation Analysis of a Field Experiment," HEC Research Papers Series, HEC Paris, number 1442, Oct.
• Randheer Kokku, 2021, "Omni and Multi-Channel: Relationship with Utilitarian/Hedonic Benefits, Shopping Value and Channel Patronage," International Review of Management and Marketing, International Review of Management and Marketing, volume 11, issue 2, pages 11-22.
• Dhruba Jyoti Sen, 2021, "Ethical Issues in Marketing Communication for Real Estate in India," International Review of Management and Marketing, International Review of Management and Marketing, volume 11, issue 3, pages 13-21.
• Sorina Vasile & Lebogang Mototo & Tinashe Chuchu, 2021, "Using “Memes” as a Marketing Communication Tool in Connecting with Consumers within the Age of Digital Connectivity," International Review of Management and Marketing, International Review of Management and Marketing, volume 11, issue 3, pages 30-35.
• Ivan De Battista & Franco Curmi & Emanuel Said, 2021, "Influencing Factors Affecting Young People’s Attitude Towards Online Advertising: A Systematic Literature Review," International Review of Management and Marketing, International Review of Management and Marketing, volume 11, issue 3, pages 58-72.
• Rejoice Jealous Tobias-Mamina & Eugine Tafadzwa Maziriri, 2021, "Transition into Veganism: Drivers of Vegan Diet Consumption," International Review of Management and Marketing, International Review of Management and Marketing, volume 11, issue 4, pages 23-28.
• Sharjana Alam Shaily & Nazmun Nahar Emma, 2021, "Integration of Artificial Intelligence Marketing to Get Brand Recognition for Social Business," International Review of Management and Marketing, International Review of Management and Marketing, volume 11, issue 4, pages 29-37.
• Tinashe Chuchu, 2021, "The South Africa 2010 FIFA World Cup: A Look Back: Perceptions of its Impact on Tourism in South Africa," International Review of Management and Marketing, International Review of Management and Marketing, volume 11, issue 4, pages 49-58.
• Tshepo Tlapana, 2021, "The Impact of Store Layout on Consumer Buying Behaviour: A Case of Convenience Stores from a Selected Township in Kwazulu Natal," International Review of Management and Marketing, International Review of Management and Marketing, volume 11, issue 5, pages 1-6.
• Ronal Aprianto & Muhartini Salim & Sardiyo Sardiyo, 2021, "Religious Belief on Online Buying Intention of Muslim Clothing in Indonesia," International Review of Management and Marketing, International Review of Management and Marketing, volume 11, issue 5, pages 7-11.
• Peter Ansu-Mensah & Monica Ansu-Mensah & Desmond Kuupiel, 2021, "What Evidence Exists on Individuals’ Sustainable Consumption Practices in Africa? A Scoping Review Protocol," International Review of Management and Marketing, International Review of Management and Marketing, volume 11, issue 5, pages 12-17.
• Michael Humbani, 2021, "Understanding Perceived Risks in Proximity Mobile Payment Adoption in South Africa and the Mediating Effect of Perceived Value," International Review of Management and Marketing, International Review of Management and Marketing, volume 11, issue 6, pages 10-20.
• Jürgen Neumann, 2021, "When Biased Ratings Benefit the Consumer - An Economic Analysis of Online Ratings in Markets with Variety-Seeking Consumers," Working Papers Dissertations, Paderborn University, Faculty of Business Administration and Economics, number 77, May.
• Jürgen Neumann & Dominik Gutt & Dennis Kundisch, 2021, "Reviewing from a Distance: Uncovering the Negativity Bias of Psychological Distance in Online Word-of-Mouth," Working Papers Dissertations, Paderborn University, Faculty of Business Administration and Economics, number 78, May.
• Otto Bartok & Vratislav Kozák & Radka Bauerová, 2021, "Online grocery shopping: the customers´ perspective in the Czech Republic," Equilibrium. Quarterly Journal of Economics and Economic Policy, Institute of Economic Research, volume 16, issue 3, pages 679-695, September, DOI: 10.24136/eq.2021.025.
• Roman Skalicky & Tomas Meluzin & Marek Zinecker, 2021, "Brand valuation: an innovative approach based on the risk difference," Oeconomia Copernicana, Institute of Economic Research, volume 12, issue 1, pages 159-191, March, DOI: 10.24136/oc.2021.007.
• Elena POLEARUS & Mihai TIMUȘ, 2021, "Digital marketing and online consumer behavior in Romania during the COVID-19 pandemic: a case study," Acta Marisiensis. Series Oeconomica, "George Emil Palade" University of Medicine, Pharmacy, Sciences and Technology of Târgu-Mureș, România - Faculty of Economics and Law, volume 1, pages 29-40, December.
• He, Sherry & Hollenbeck, Brett & Proserpio, Davide, 2021, "The Market for Fake Reviews," MPRA Paper, University Library of Munich, Germany, number 105507, Jan.
• Ali, Mazhar & Amir, Dr.Huma & Shamsi, Dr.Aamir, 2021, "Consumer Herding Behavior in Online Buying: A Literature Review," MPRA Paper, University Library of Munich, Germany, number 107435, Mar.
• Ong, David, 2021, "Predicting choice-averse and choice-loving behaviors in a field experiment with actual shoppers," MPRA Paper, University Library of Munich, Germany, number 108384, Jun.
• Giroldo, Renato & Hollenbeck, Brett, 2021, "Concentration, Retail Markups, and Countervailing Power: Evidence from Retail Lotteries," MPRA Paper, University Library of Munich, Germany, number 109039, Jul.
• Tanveer, Muhammad & Kaur, Harsandaldeep & Paruthi, Mandakini & Thomas, George & Mahmood, Haider, 2021, "Mobile Phone Buying Decisions Among Young Adults: An Empirical Study of Influencing Factors," MPRA Paper, University Library of Munich, Germany, number 109251, Jun.
• Jawaid, Muhammad Hassan & Karim, Emadul, 2021, "Factors Affecting Consumer Buying Behavior in E-Commerce Business during Outbreak of Covid-19: A Case Study on Top E-Commerce Websites," MPRA Paper, University Library of Munich, Germany, number 110476, Nov.
• Abdelmaged, Mohamed Adel Mahmoud, 2021, "Implementation of Virtual Reality in Healthcare, Entertainment, Tourism, Education, and Retail Sectors," MPRA Paper, University Library of Munich, Germany, number 110491.
• Khan, Shahzaib Sattar & Karim, Emadul, 2021, "“Factors Influencing Consumer Purchase Intentions in buying Honda City in Karachi, Pakistan”," MPRA Paper, University Library of Munich, Germany, number 110807, Nov.
• Ray, Sourav & Snir, Avichai & Levy, Daniel, 2021, "Retail Pricing Format and Rigidity of Regular Prices," MPRA Paper, University Library of Munich, Germany, number 110818, Nov.
• Sann, Marisa & Siegfried, Patrick, 2021, "Die Gelegenheiten und Bedrohungen des Omnichannels im Hinblick auf die logistischen Herausforderungen der Möbelbranche
  [The opportunities and threats of the Omnichannel in terms of the logistical challenges of the Furniture Industry]," MPRA Paper, University Library of Munich, Germany, number 111395, May, revised 01 Feb 2021.
• Efrat, Alon, 2021, "The interrelationship amid characteristics of flexibility and bargaining style with the perceived value gained amongst negotiators in the Hi-Tech business sector," MPRA Paper, University Library of Munich, Germany, number 118537.
• Sánchez-Fernández, Raquel & Jiménez-Castillo, David, 2021, "How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value," MPRA Paper, University Library of Munich, Germany, number 123159.
• Anna Dewalska-Opitek & Magdalena Hofman-Kohlmeyer, 2021, "Players as Prosumers - How Customer Engagement in Game Modding May Benefit Computer Game Market," Central European Business Review, Prague University of Economics and Business, volume 2021, issue 1, pages 77-97, DOI: 10.18267/j.cebr.261.
• Marián Čvirik, 2021, "The Impact of Consumer Ethnocentrism and the Patriotism on Judgement for Selected Domestic Products: The Case of Slovakia," Central European Business Review, Prague University of Economics and Business, volume 2021, issue 3, pages 1-17, DOI: 10.18267/j.cebr.245.
• Adéla Langerová & Halina Starzyczná & Šárka Zapletalová, 2021, "Using the Analytical Part of CRM in Small and Medium-Sized Enterprises in the Czech Republic," Central European Business Review, Prague University of Economics and Business, volume 2021, issue 3, pages 67-89, DOI: 10.18267/j.cebr.262.
• Robert Clark & Yiran Gong, 2021, "Why Do Some New Products Fail? Evidence from the Entry and Exit of Vanilla Coke," Working Paper, Economics Department, Queen's University, number 1475, Aug.
• Elisabeta Andreea BUDACIA & Marian Florin BUSUIOC, 2021, "The Challenges Of Inside Marketing Generated By The New Context Of Extended Telework," Journal of Information Systems & Operations Management, Romanian-American University, volume 15, issue 1, pages 42-50, May, DOI: 10.5281/zenodo.21825166.
• Stich, Lucas & Spann, Martin & Schmidt, Klaus M., 2021, "Paying for Open Access," Rationality and Competition Discussion Paper Series, CRC TRR 190 Rationality and Competition, number 271, Jan.
• TANASE, George Cosmin, 2021, "Global Retail Trends: Rethinking The Strategy Of Doing Business," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 11, issue 4, pages 27-31, January.
• PURCAREA, Ioan Matei, 2021, "The Disrupted Retail and the Innovative Technology: Connecting Data..," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 11, issue 4, pages 32-42, January.
• TANASE, George Cosmin, 2021, "The New Customer Path In The Connectivity And Digitalization Age," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 12, issue 1, pages 27-31, April.
• PURCAREA, Ioan Matei, 2021, "E-Commerce Retailers Competition, Digital Technology and the Fast-Approaching Future of a New Standard Consisting of Cryptocurrency s Commercial Us," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 12, issue 1, pages 32-50, April.
• TANASE, George Cosmin, 2021, "Augmented Marketing: Delivering Tech-Empowered Human Interaction," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 12, issue 2, pages 28-32, August.
• PURCAREA, Ioan Matei, 2021, "The Growth of E-Commerce, Disruptive Technologies and Marketers Conversational Strategy," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 12, issue 2, pages 33-43, August.
• TANASE, George Cosmin, 2021, "The Increasing Adoption of Electric Vehicles (EVs) in The Last-Mile Delivery Operations," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 12, issue 3, pages 33-37, November.
• PURCAREA, Ioan Matei, 2021, "The Effects of Industrie 4.0 on e-commerce," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 12, issue 3, pages 49-172, November.
• TANASE, George Cosmin, 2021, "Global Supply Crisis: Challenges & Ways to Overcom," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 12, issue 4, pages 32-37, December.
• PURCAREA, Ioan Matei, 2021, "E-commerce, Q-commerce, New Technologies and Omnichannel Consumers Personalized Experience," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 12, issue 4, pages 38-51, December.
• Victor Danciu, 2021, "Adapting and Modernizing the Post-Covid Marketing Policy Under the Impact of Consumption Challenges," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 24, issue 79, pages 2-21, March.
• Katarina Borisavljeviæ & Gordana Radosavljeviæ, 2021, "Application of logistics model in analysing relationship marketing in travel agencies," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, volume 39, issue 1, pages 87-112.
• Damir Dobriniæ & Iva Gregurec & Dunja Dobriniæ, 2021, "Examining the factors of influence on avoiding personalized ads on Facebook," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, volume 39, issue 2, pages 401-428.
• Abdul Rehman Tahir, 2021, "Mpact Of Green Marketing On Consumer Purchase Intention," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), volume 10, issue 2, pages 76-84, June.
• Aasir Ali & Nain Tara & Nosheen Nawaz & Nadim Rafi, 2021, "Exploring The Role Of Mobile Marketing As A Blessing Or Curse: A Case Study Of Pakistan," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), volume 10, issue 4, pages 56-63, December.
• Kotamraju Nirmal Ravi Kumar & Suresh Chandra Babu & Jagan Mohan Reddy Maligireddy, 2021, "Impact of Market Reforms on Technology Adoption and Profitability: The Case of Tomato Farmers in India," Asian Journal of Applied Economics/ Applied Economics Journal, Kasetsart University, Faculty of Economics, Center for Applied Economic Research, volume 28, issue 2, pages 1-20.
• Cagri Bulut & Sefer Aydogan, 2021, "Service Quality in Private Secondary Schools: Extension to EduQUAL with a case from Turkey," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 12, issue 1, pages 145-155.
• Nilsah Cavdar Aksoy & Ebru Tumer Kabadayı & Alev Kocak Alan & Coskun Ermehan, 2021, "A Current Approach to Understand Customers: A Literature Review on Customer Engagement (Müşteriyi Anlamada Güncel Bir Yaklaşım: Müşteri İlginliği Üzerine Bir Literatür Taraması)," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 12, issue 1, pages 197-217.
• Sirin Gizem Kose & Ece Ozer Cizer, 2021, "The Relationship between Experiential Marketing, Customer Satisfaction and Customer Loyalty: A Research in the Smartphone Industry (Deneyimsel Pazarlamanın Müşteri Memnuniyeti ve Müşteri Sadakati ile," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 12, issue 1, pages 219-232.
• Berrin Arzu Eren, 2021, "Tüzel Müşterilerin Ana Bankalarına Yönelik Sadakat ve Ağızdan Ağıza Pazarlama Davranışını Belirleyen Unsurlar: Ankara Örneklemi (Factors Determining Loyalty and Word-of-Mouth Marketing Behavior of Cor," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 12, issue 2, pages 419-442.
• Zafer Sayan, 2021, "Marka İmajının Satın Alma Niyetine Etkisinde Müşteri Tatmininin Aracı Rolü: Üniversite Öğrencileri Üzerine Bir Araştırma (The Mediating Role of Customer Satisfaction in the Effect of Brand Image on Pu," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 12, issue 2, pages 459-468.
• Merve Simsek & Eyup Akin, 2021, "An Examination of Football Fans on the Basis of Customer Loyalty and Consumer Behavior (Futbol Taraftarlığının Müşteri Sadakati ve Tüketici Davranışı Temelinde İncelenmesi)," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 12, issue 3, pages 669-684.
• Suleyman Can Yildirir, 2021, "The Effects of Social Marketing Activities on Purchasing Behaviour (Sosyal Pazarlama Faaliyetlerinin Satın Alma Davranışına Etkisi)," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 12, issue 3, pages 685-703.
• Mustafa Seckin Salvarli & Burak Kartal, 2021, "The Role of Brand Personality in the Relationship Between Social Media Marketing Activities and Purchase Intention: A Literature Research (Sosyal Medya Pazarlama Aktiviteleri ile Satın Alma Niyeti Ara," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 12, issue 3, pages 705-716.
• Gamze Akcay & Erkan Ozdemir, 2021, "Consumer Cynicism towards The Service Sector: A Study in terms of Demographic Characteristics (Hizmet Sektörüne Yönelik Tüketici Sinizmi: Demografik Özellikler Açısından Bir Araştırma)," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 12, issue 4, pages 855-870.
• Charis Vlados & Dimos Chatzinikolaou, 2021, "Nation branding, in what context? Spatial competitiveness and attractiveness," DUTH Research Papers in Economics, Democritus University of Thrace, Department of Economics, number 7-2021, Jul.
• Eloy Gil Cordero & Francisco Javier Rondan Cataluña & Manuel Rey Moreno, 2021, "Análisis regional de la marca distribuidor en compras online," INVESTIGACIONES REGIONALES - Journal of REGIONAL RESEARCH, Asociación Española de Ciencia Regional, issue 49, pages 157-169.
• David Giner Sánchez & Marco Antonio Celdrán Bernabeu, 2021, "El escenario Smart y sus derivadas en la estrategia de marketing online de los destinos turísticos. El caso de la Comunitat Valenciana," INVESTIGACIONES REGIONALES - Journal of REGIONAL RESEARCH, Asociación Española de Ciencia Regional, issue 51, pages 107-127.
• Olga Novoselova, 2021, "Industrial Tourism As A Means Of “Made In China” Reputation Improvement," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 9, issue 1, pages 61-72.
• George Marius MUNTEANU & Raluca Ionela CREȚOIU, 2021, "Peculiarities Of The Consumption Behaviour On The Real Estate Market In Romania In The Context Of The Covid-19 Pandemic," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 21, issue 2, pages 217-229.
• KAMILOV Hikmat, 2021, "The effect of brand trust, brand satisfaction and customer value on consumers' brand loyalty: in the context of Azerbaijan and foreign brands," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 21, issue 3, pages 71-87.
• Roman I. Ostapenko, 2021, "Strategies for attracting foreign authors to a new journal," Economic Consultant, Scientific and Educational Initiative LLC, volume 36, issue 4, pages 26-32.
• Evgeniya G. Radygina, 2021, "Marketing relations in online advertising," Economic Consultant, Scientific and Educational Initiative LLC, volume 36, issue 4, pages 33-41.
• Ayse Sarimehmet Sarimehmet & Samet Aydin, 2021, "Branding Of Private Label Products By Product Category: A Model Suggestion For Fmcg Market," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 12, issue 1, pages 19-31.
• Stere STAMULE, 2021, "Consumer Ethnocentrism: a Concept to Support the Increase the Economic Resilience of a Market," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 22, issue 1, pages 28-46, January.
• Mihai C. ORZAN & Adina I. ZARA & Stefan C. CAESCU & Mihaela E. CONSTANTINESCU & Olguta A. ORZAN, 2021, "Social Media Networks as a Business Environment, During COVID-19 Crisis Tunisia and Turkey," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 22, issue 1, pages 64-73, January.
• Andrei BADIN, 2021, "Performing Arts – How do we Survive the Pandemic?," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 22, issue 1, pages 87-101, January.
• Gheorghe MINCULETE & Ghiță BÂRSAN & Polixenia OLAR, 2021, "Conceptual Approaches of Industry 5.0. Correlative Elements with Supply Chain Management 5.0," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 22, issue 5, pages 622-635, December.
• Anjan Bharali & Chimun Kr. Nath, 2021, "Power of Advertising Claims for Credence Goods: Can It shape the Placebo Effect and Repurchase Decisions?," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 22, issue 2, pages 49-67, December.
• Saad Azmat & Haiqa Ali & Kym Brown & Michael Skully, 2021, "Persuasion in Islamic finance," Australian Journal of Management, Australian School of Business, volume 46, issue 2, pages 272-286, May, DOI: 10.1177/0312896220926556.
• Nitika Garg & Rahul Govind & Anish Nagpal, 2021, "Message framing effects on food consumption: A social marketing perspective," Australian Journal of Management, Australian School of Business, volume 46, issue 4, pages 690-716, November, DOI: 10.1177/0312896221989398.
• Pouya Zargar & Panteha Farmanesh, 2021, "Satisfaction and Loyalty in Local Food Festival: Do Switching Barriers Matter?," SAGE Open, , volume 11, issue 4, pages 21582440211, October, DOI: 10.1177/21582440211050382.
• Marc Möller-Boldt, 2021, "Sind konkrete Umweltslogans wirksamer als Greenwashing? Eine Experimentaluntersuchung zu Verbraucher-Schlussfolgerungen aus Werbebotschaften," IZNE Working Paper Series, International Centre for Sustainable Development (IZNE), Bonn-Rhein-Sieg University of Applied Sciences, number 21/5, Dec, DOI: 10.18418/978-3-96043-096-4.
• Ladislav Vagner, 2021, "The impact of social marketing activities on the performance of non-profit organizations," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 12713396, Oct.
• Bilge Nur Öztürk, 2021, "The Environmentalist Movement in the World and Environmental Studies in the Marketing Literature," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 12, pages 37-54.
• Afsarul Islam & Nishath Anjum & Imran Ahmed, 2021, "Predicting Consumers’ Intention to Shop Online in an Emerging Market: A COVID-19 Perspective," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 12, pages 4-18.
• Klaudia Macias, 2021, "Femvertising and Its Perception by Polish Female Consumers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 12, pages 55-69.
• Anne Njonjo & Winnie Njeru & Francis Kibera & Joseph Owino, 2021, "Marketing Strategies and Export Performance of Fresh Produce Firms in Kenya," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 13, pages 37-56.
• Charlene Eksteen & Michael Humbani, 2021, "Understanding Proximity Mobile Payments Adoption in South Africa: A Perceived Risk Perspective," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 13, pages 4-21.
• Michal Scibor-Rylski, 2021, "The Effectiveness of Gamifi cation in the Online and Offline Qualitative Marketing Research," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 13, pages 57-65.
• Jaroslaw Wozniczka, 2021, "Factors Affecting Location-Based Mobile Advertising Effects: An Integrative Perspective (Czynniki roznicujace efekty reklamy mobilnej opartej na geolokalizacji odbiorcy: podejscie zintegrowane)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 19, issue 91, pages 107-123.
• Anna Rogala, 2021, "New Concepts of Marketing Communication as the Answer to Challenges Resulting from Changes in the Area of Consumer Information Behaviors (Nowe koncepcje komunikacji marketingowej jako odpowiedz na wyzwania wynikajace ze zmian w sferze zachowan inform," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 19, issue 91, pages 124-135.
• Wojciech Grzegorczyk, 2021, "Marketing Activities of Lodz Voivodeship Companies on Foreign Markets – Research Findings (Dzialania marketingowe przedsiebiorstw wojewodztwa Lodzkiego na rynkach zagranicznych – wyniki badan)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 19, issue 91, pages 136-145.
• Wioletta Krawiec, 2021, "Managers of Cultural Institutions and Their Importance for the Activities Related to Building the City Brand – Results of Qualitative Research (Menedzerowie instytucji kultury i ich znaczenie dla dzialan zwiazanych z budowaniem marki miasta – wyniki ," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 19, issue 91, pages 146-164.
• Malgorzata Wiscicka-Fernando, 2021, "Crowdfunding as an Internet Tool Used for Establishing Relationships With the Customer – A Concept Paper (Crowdfunding jako narzedzie do budowania relacji z klientami)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 19, issue 91, pages 165-176.
• Bogdan Gregor & Beata Gotwald, 2021, "Perception of Artificial Intelligence by Customers of Science Centers (Percepcja sztucznej inteligencji przez klientow centrów nauki)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 19, issue 91, pages 29-38.
• Thi Hong Ngoc Nguyen, 2021, "A Review of Customer Acceptance and Mobile Marketing (Przeglad akceptacji klientów i marketingu mobilnego)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 19, issue 91, pages 51-64.
• Barbara Mroz-Gorgon & Michael Haenlein, 2021, "Corporate Rebranding and Its Meaning – Theory Perspective (Rebranding korporacyjny i jego znaczenie – perspektywa teoretyczna)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 19, issue 91, pages 76-90.
• Magdalena Kowalska & Martyna Kostrzewska & Kristina Petljak, 2021, "The Significance and Evaluation of Selected Online Communication Tools – A Comparative Analysis of Young Consumers from Poland, Croatia and China (Znaczenie i ocena wybranych narz??dzi komunikacji online – analiza porównawcza m??odych konsumentów z P," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 19, issue 91, pages 91-106.
• Ewa Prymon-Rys & Agnieszka Galarowicz, 2021, "Buying Behaviors of Polish Consumers During the Pandemic Lockdown – Research Results (Zachowania zakupowe Polakow podczas pandemii - wyniki badan)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 19, issue 94, pages 19-37.
• Grzegorz Maciejewski & Piotr Krowicki, 2021, "Virtual Environment as a Space of Shopping Center Customer Engagement (Srodowisko wirtualne jako przestrzen zaangazowania klienta centrum handlowego)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 19, issue 94, pages 81-100.
• Adam Oleksiuk, 2021, "Pricing Strategies – Comparative Analysis of Non-Exporting Enterprises and of Intense Exporters Based on the Example of Polish SMEs (Strategie cenowe – analiza porownawcza nieeksportujacych przedsiebiorstw i intensywnych eksporterow na przykladzie po," Research Reports, University of Warsaw, Faculty of Management, volume 1, issue 34, pages 5-17.
• Joanna Chlebiej, 2021, "Reklama suplementow diety a reklama leków – podobienstwa i roznice (Advertising of dietary supplements and advertising of drugs – similarieties and differences)," Research Reports, University of Warsaw, Faculty of Management, volume 1, issue 34, pages 75-82.
• Neviana Krasteva, 2021, "The Artificial Intelligence And Contemporary Marketing," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, volume 20, issue 1, pages 109-129, September.
• Alexandra Christopoulou & Panos Gialelis, 2021, "Addressing the Challenge of Customer Management for SMEs," SPOUDAI Journal of Economics and Business, SPOUDAI Journal of Economics and Business, University of Piraeus, volume 71, issue 3-4, pages 68-85, July-Dece.
• Adil Zahoor, 2021, "Job crafting and service recovery performance: insight from Indian retail banking," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, volume 48, issue 1, pages 115-126, March, DOI: 10.1007/s40622-020-00272-4.
• María Rocío Bonilla Quijada & José Luis Del Olmo Arriaga & David Andreu Domingo, 2021, "Insights into user engagement on social media. Findings from two fashion retailers," Electronic Markets, Springer;IIM University of St. Gallen, volume 31, issue 1, pages 125-137, March, DOI: 10.1007/s12525-020-00429-0.
• Thomas Schulz & Markus Böhm & Heiko Gewald & Helmut Krcmar, 2021, "Smart mobility – an analysis of potential customers’ preference structures," Electronic Markets, Springer;IIM University of St. Gallen, volume 31, issue 1, pages 105-124, March, DOI: 10.1007/s12525-020-00446-z.
• Martin Adam & Michael Wessel & Alexander Benlian, 2021, "AI-based chatbots in customer service and their effects on user compliance," Electronic Markets, Springer;IIM University of St. Gallen, volume 31, issue 2, pages 427-445, June, DOI: 10.1007/s12525-020-00414-7.
• Laisong Kang & Shifeng Liu & Daqing Gong & Mincong Tang, 2021, "A personalized point-of-interest recommendation system for O2O commerce," Electronic Markets, Springer;IIM University of St. Gallen, volume 31, issue 2, pages 253-267, June, DOI: 10.1007/s12525-020-00416-5.
• Daniel Belanche & Luis V. Casaló & Carlos Flavián, 2021, "Frontline robots in tourism and hospitality: service enhancement or cost reduction?," Electronic Markets, Springer;IIM University of St. Gallen, volume 31, issue 3, pages 477-492, September, DOI: 10.1007/s12525-020-00432-5.
• Urvashi Tandon & Amit Mittal & Sridhar Manohar, 2021, "Examining the impact of intangible product features and e-commerce institutional mechanics on consumer trust and repurchase intention," Electronic Markets, Springer;IIM University of St. Gallen, volume 31, issue 4, pages 945-964, December, DOI: 10.1007/s12525-020-00436-1.
• Othman Boujena & Isabelle Ulrich & Aikaterini Manthiou & Bruno Godey, 2021, "Customer engagement and performance in social media: a managerial perspective," Electronic Markets, Springer;IIM University of St. Gallen, volume 31, issue 4, pages 965-987, December, DOI: 10.1007/s12525-020-00450-3.
• Lea Susanne Faerber & Dennis C. Ahrholdt & Oliver Schnittka & Zeinab Rezvani, 2021, "Visitor characteristics matter: how the positive impact of visit duration on visitor satisfaction at visitor attractions is moderated," Journal of Business Economics, Springer, volume 91, issue 3, pages 333-351, April, DOI: 10.1007/s11573-020-01002-z.
• Adnan Zogaj & Dieter K. Tscheulin & Jörg Lindenmeier & Stephan Olk, 2021, "Linking actual self-congruence, ideal self-congruence, and functional congruence to donor loyalty: the moderating role of issue involvement," Journal of Business Economics, Springer, volume 91, issue 3, pages 379-400, April, DOI: 10.1007/s11573-020-01006-9.
• Enis Yakut & Ayse Gul Bayraktaroglu, 2021, "Consumer reactions to product recalls: the effects of intentionality, reputation, and public apology on purchase intentions," Journal of Business Economics, Springer, volume 91, issue 4, pages 527-564, May, DOI: 10.1007/s11573-020-01011-y.