Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2021

• Majcher Sylwia, 2021, "A Survey of Polish Consumers’ Views on Health and Nutrition Claims Made on Food Packaging," Marketing of Scientific and Research Organizations, Sciendo, volume 42, issue 4, pages 1-16, December, DOI: 10.2478/minib-2021-0018.
• Ankiel Magdalena & Samotyja Urszula, 2021, "Consumer Opinions on the Causes of Food Waste — Demographic and Economic Conditions," Marketing of Scientific and Research Organizations, Sciendo, volume 42, issue 4, pages 75-96, December, DOI: 10.2478/minib-2021-0022.
• Kyguoliene Asta & Zikiene Kristina, 2021, "Impact of Brand Equity on Purchase Intentions Buying Food Products in Lithuania," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 43, issue 3, pages 373-382, September, DOI: 10.15544/mts.2021.34.
• Špoljarić Anja, 2021, "Managing Crisis Communication Via Social Media," Naše gospodarstvo/Our economy, Sciendo, volume 67, issue 1, pages 23-32, March, DOI: 10.2478/ngoe-2021-0003.
• Torbarina Matia & Čop Nina Grgurić & Jelenc Lara, 2021, "Logo Shape and Color as Drivers of Change in Brand Evaluation and Recognition," Naše gospodarstvo/Our economy, Sciendo, volume 67, issue 1, pages 33-45, March, DOI: 10.2478/ngoe-2021-0004.
• Günther Maier, 2021, "Performance in B2B Sales: An Explanation of How Channel Management and Communication Influence a Firm’s Performance," Naše gospodarstvo/Our economy, Sciendo, volume 67, issue 3, pages 38-48, September, DOI: 10.2478/ngoe-2021-0016.
• Krupka Zoran & Dobra Andreja & Vlašić Goran, 2021, "Factors Influencing the Perception of Destination Brand Luxuriousness," Naše gospodarstvo/Our economy, Sciendo, volume 67, issue 4, pages 74-86, December, DOI: 10.2478/ngoe-2021-0022.
• Sirkeci Kübra & Arıkan Esra, 2021, "The Infinite Wardrobe: Female Consumers’ Value Perceptions Regarding Collaborative Consumption of Apparel," South East European Journal of Economics and Business, Sciendo, volume 16, issue 2, pages 150-170, December, DOI: 10.2478/jeb-2021-0020.
• Rocco Sanja, 2021, "The (Positive) Design Environment as a Prerequisite of Design Orientation," South East European Journal of Economics and Business, Sciendo, volume 16, issue 2, pages 17-42, December, DOI: 10.2478/jeb-2021-0012.
• Alt Mónika-Anetta & Vizeli Ibolya & Săplăcan Zsuzsa, 2021, "Banking with a Chatbot – A Study on Technology Acceptance," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, volume 66, issue 1, pages 13-35, April, DOI: 10.2478/subboec-2021-0002.
• Ujică Alexandra & Băbuţ Raluca, 2021, "Female Stereotypes in Romanian Advertising: An Interpretative Content Analysis," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, volume 66, issue 2, pages 25-37, August, DOI: 10.2478/subboec-2021-0007.
• Stoica Mihai, 2021, "Green Brand Positioning for Organic Food: A Content Analysis of Corporate Websites," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, volume 66, issue 3, pages 57-76, December, DOI: 10.2478/subboec-2021-0014.
• Ćorić Dubravka Sinčić, 2021, "Factors Influencing Organisational Buying Decisions in the Manufacturing Industry: Are Products and Services Procurement Different?," Zagreb International Review of Economics and Business, Sciendo, volume 24, issue 1, pages 99-111, DOI: 10.2478/zireb-2021-0005.
• Magdalena Brzozowicz, 2021, "Does the framing affect the WTP for consumption goods in realistic shopping settings?," Working Papers, Faculty of Economic Sciences, University of Warsaw, number 2021-20.
• Oksana Loginova, 2021, "Advance selling, competition, and brand substitutability," Managerial and Decision Economics, John Wiley & Sons, Ltd., volume 42, issue 7, pages 1765-1781, October, DOI: 10.1002/mde.3343.
• Daniel Levy & Andrew T. Young, 2021, "Promise, trust, and betrayal: Costs of breaching an implicit contract," Southern Economic Journal, John Wiley & Sons, volume 87, issue 3, pages 1031-1051, January, DOI: 10.1002/soej.12479.
• Philip Kotler & Den Huan Hooi, 2021, "MarkPlus Inc:Winning the Future — Marketing and Entrepreneurship in Harmony," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11862, ISBN: ARRAY(0x6e0e9cb0).
• Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), 2021, "Social Media in Sport:Theory and Practice," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 12299, ISBN: ARRAY(0x6c8dda80).
• Jochen Wirtz & Christopher Lovelock, 2021, "Services Marketing:People, Technology, Strategy," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number y0024, ISBN: ARRAY(0x6e4b3530).
• Christopher H. Lovelock, 2021, "Sullivan Ford Auto World," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 16, "Services Marketing People Technology Strategy".
• Lauren K. Wright, 2021, "Dr. Beckett’s Dental Office," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 17, "Services Marketing People Technology Strategy".
• Jonas Holmqvist & Jochen Wirtz & Martin P. Fritze, 2021, "Digital Luxury Services: Tradition versus Innovation in Luxury Fashion," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 18, "Services Marketing People Technology Strategy".
• Christopher S. Tang & Jochen Wirtz, 2021, "Uber’s Unintended Burdens," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 19, "Services Marketing People Technology Strategy".
• Mark Colgate, 2021, "Kiwi Experience," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 20, "Services Marketing People Technology Strategy".
• Sheryl E. Kimes, 2021, "Revenue Management at The View," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 21, "Services Marketing People Technology Strategy".
• Sheryl E. Kimes & Jochen Wirtz, 2021, "The Accra Beach Hotel: Block Booking of Capacity During a Peak Period," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 22, "Services Marketing People Technology Strategy".
• Lorelle Frazer, 2021, "Aussie Pooch Mobile," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 23, "Services Marketing People Technology Strategy".
• Jochen Wirtz & Stefanie Paluch & Werner Kunz, 2021, "Service Robots in the Frontline: How Will Aarion Bank’s Customers Respond?," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 24, "Services Marketing People Technology Strategy".
• James Heskett & Roger Hallowell, 2021, "Shouldice Hospital Limited (Abridged)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 25, "Services Marketing People Technology Strategy".
• Jochen Wirtz & Loizos Heracleous, 2021, "Singapore Airlines: Managing Human Resources for Cost-Effective Service Excellence," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 26, "Services Marketing People Technology Strategy".
• Jochen Wirtz & Thomas Menkhoff, 2021, "National Library Board Singapore: Delivering Cost-Effective Service Excellence Through Innovation and People," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 27, "Services Marketing People Technology Strategy".
• Christopher Lovelock & Jochen Wirtz, 2021, "Menton Bank," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 28, "Services Marketing People Technology Strategy".
• Youngme Moon & John Quelch, 2021, "Starbucks: Delivering Customer Service," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 29, "Services Marketing People Technology Strategy".
• Jochen Wirtz, 2021, "Platform versus Pipeline Business Models: Are Airbnb and Marriot Right to Move into Each Other’s Turf?," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 30, "Services Marketing People Technology Strategy".
• Christopher H. Lovelock, 2021, "Dr. Mahalee Goes to London: Global Client Management," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 31, "Services Marketing People Technology Strategy".
• Sheryl E. Kimes & Rohit Verma & Christopher W. Hart & Jochen Wirtz, 2021, "The Royal Dining Membership Program Dilemma," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 32, "Services Marketing People Technology Strategy".
• Alexander Buoye & Luke Williams & Timothy Keiningham & Lerzan Aksoy, 2021, "What Drives Share of Streaming Video? The Launch of HBO Max," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 33, "Services Marketing People Technology Strategy".
• Jochen Wirtz & Ron Kaufman, 2021, "LUX*: Staging a Service Revolution in a Resort Chain," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 34, "Services Marketing People Technology Strategy".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "Hermawan Kartajaya: An Entrepreneur," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "Hermawan Kartajaya—The Founder Of Markplus," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "Hk—The Father Of Indonesian Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "The Three Decades Journey," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "Markplus Institute — Advancing Talent Competencies," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "Markplus Inc. — Overcoming Client Challenges," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "Marketeers — Marketing Meets Creativity," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "Markplus Tourism — Leveling Up Local Competitiveness," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "The Anatomy Of Change," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "4c Diamond Analysis," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "Positioning–Differentiation–Brand The Marketing Dna," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "Nine Core Elements Of Marketing Marketing Strategy–Tactic–Value," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "From Fundamental Marketing To New Wave Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "Envisioning Markplus," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Kevin Hull & Gashaw Abeza, 2021, "Introduction to Social Media in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Edward Ted M. Kian & Jimmy Sanderson, 2021, "Research in Social Media and Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• David Wagner, 2021, "Online Communities in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Matthew Zimmerman & Kelsey Slater & Lauren Burch, 2021, "Social Media Use in Major Sports," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Andrew C. Billings & Norm O’Reilly & Elisabetta Zengaro, 2021, "Social Media Use in Minor Sports," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Jessica R. Braunstein-Minkove & Ari Kim & Norm O’Reilly, 2021, "Social Media in Sports Decision-Making," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Yoseph Mamo & Yiran Su & Gashaw Abeza, 2021, "Social Media and Data Management in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Rebecca Achen & Gashaw Abeza, 2021, "Social Media and Relationship Marketing in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Matt Blaszka & Beth A. Cianfrone, 2021, "Social Media and Brand Management in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Petros Parganas & Christos Anagnostopoulos, 2021, "Social Media and Sponsorship in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• David Cassilo, 2021, "Social Media and Sports Media," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Melinda Weathers & Jimmy Sanderson, 2021, "Social Media, Social and Legal Issues in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Ann Pegoraro & Evan Frederick, 2021, "Social Media and Crisis Communication in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Jacob Bustad & Oliver Rick, 2021, "Diversity and Inclusion in Social Media and Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Rebecca M. Achen & Norm O’Reilly, 2021, "Revenue Generation and Return on Investment from Social Media in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Jessica R. Braunstein-Minkove & Arielle Insel & Gashaw Abeza, 2021, "A Practical Guide to Social Media Management in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 16, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Paul M. Pedersen, 2021, "Afterword," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 17, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Petra Leonora Cvitanović, 2021, "The analysis of digital marketing tactics of selected insurance companies in Croatia," EFZG Working Papers Series, Faculty of Economics and Business, University of Zagreb, number 2103, Feb.
• Istrefi-Jahja, Arta & Zeqiri, Jusuf, 2021, "The Impact of Digital Marketing and Digital Transformation on Brand Promotion and Brand Positioning in Kosovo's Enterprises," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2021), Hybrid Conference, Zagreb, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Zagreb, Croatia, 9-10 September 2021", DOI: 10.54820/UPQN1850.
• Emini, Adelina & Zeqiri, Jusuf, 2021, "The Impact of Social Media Marketing on Purchase Intention in a Transition Economy: The Mediating Role of Brand Awareness and Brand Engagement," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2021), Hybrid Conference, Zagreb, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Zagreb, Croatia, 9-10 September 2021", DOI: 10.54820/FDOR9238.
• Snir, Avichai & Levy, Daniel, 2021, "If You Think 9-Ending Prices Are Low, Think Again," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 6, issue 1 (Forthc.
• Nechoud, Lamia & Ghidouche, Faouzi & Seraphin, Hugues, 2021, "The influence of eWOM credibility on visit intention: An integrative moderated mediation model," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 7, issue 1, pages 54-63, DOI: 10.5281/zenodo.4521314.
• Zeisberg, Matthias, 2021, "Verkaufsförderung im Wettbewerb - eine empirische Analyse am Beispiel von Preis-Promotions im Lebensmitteleinzelhandel," IU Discussion Papers - Marketing & Communication, IU International University of Applied Sciences, number 1/2021.
• Aleksandra Krajnoviæ & Ivona Vrdoljak Raguž & Antonija Perkoviæ, 2021, "Strategic and digital marketing in cultural institutions and the impact of the COVID-19 pandemic - a comparative analysis of two case studies," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 19, issue 2, pages 257-280.
• Niyazi Gümüº & Özgür Çark, 2021, "The effect of customers’ attitudes towards chatbots on their experience and behavioral intention in Turkey," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 19, issue 3, pages 420-436.

2020

• Gartner, Simone & Nicholson, Alexander & Christou, Eleftherios, 2020, "Tourism marketing and distribution through social media: Assessing business economic performance," MPRA Paper, University Library of Munich, Germany, number 99194, Mar.
• Tran, Trung Vinh & Vo Thi, Quynh Nga & Nguyen, Phuc Nguyen, 2020, "The causal relationships between components of customer-based brand equity for a destination: Evidence from South Korean tourists in Danang city, Vietnam," MPRA Paper, University Library of Munich, Germany, number 99807, Apr.
• Bodo Möslein-Tröppner & Michael Stros & David Říha, 2020, "Customer Loyalty-Related Marketing Measures in Fashion Markets," Central European Business Review, Prague University of Economics and Business, volume 2020, issue 1, pages 43-55, DOI: 10.18267/j.cebr.228.
• Lubica Gajanova & Margareta Nadanyiova & George Lazaroiu, 2020, "Specifics in Brand Value Sources of Customers in the Banking Industry from the Psychographic Point of View," Central European Business Review, Prague University of Economics and Business, volume 2020, issue 2, pages 1-18, DOI: 10.18267/j.cebr.232.
• Tomáš Formánek & Radek Tahal, 2020, "Socio-Demographic Aspects Affecting Individual Stances towards Electric and Hybrid Vehicles in the Czech Republic," Central European Business Review, Prague University of Economics and Business, volume 2020, issue 2, pages 78-93, DOI: 10.18267/j.cebr.238.
• Martin Klepek, 2020, "The Role of Demographic Factors in Consumer Perception of Value from Brand Communication on Facebook," Central European Business Review, Prague University of Economics and Business, volume 2020, issue 3, pages 56-73, DOI: 10.18267/j.cebr.239.
• Maja Martinović & Valentina Pirić & Kristijan Krkač, 2020, "The Implications of Facebook in Political Marketing Campaigns in Croatia," Central European Business Review, Prague University of Economics and Business, volume 2020, issue 4, pages 73-95, DOI: 10.18267/j.cebr.244.
• Květa Olšanová & Gina Cook & Petr Král & Ondřej Vilikus & Marija Zlatić, 2020, "Exploration of Opportunities for Development of CEE Domestic Luxury Brands: Case of the Czech Republic," Central European Business Review, Prague University of Economics and Business, volume 2020, issue 4, pages 59-72, DOI: 10.18267/j.cebr.246.
• Pavlína Kozáková, 2020, "Ověření důvěry a spokojenosti zákazníků na českých slevových portálech metodou modelování strukturních rovnic
  [Verification of Trust and Customer Satisfaction with Czech Online Group Buying Applying Structural Equation Modelling]," Politická ekonomie, Prague University of Economics and Business, volume 2020, issue 4, pages 381-404, DOI: 10.18267/j.polek.1287.
• Amalia DUTU & Mihaela DIACONU & Daniela PIRVU & Olimpia OANCEA & Mihaela BRINZEA, 2020, "The Consumer Behavior Under The Pandemic Uncertainty: Analysis Of The Empirical Findings In Global Context," Scientific Bulletin - Economic Sciences, University of Pitesti, volume 19, issue 2, pages 31-37.
• Michael OKLANDER & Tetiana OKLANDER, 2020, "Situational Factors Of Consumer Behavior In The B2c Market," Scientific Bulletin - Economic Sciences, University of Pitesti, volume 19, issue 3, pages 187-196.
• TANASE, George Cosmin, 2020, "The Impact of Social Media Commerce Constructs on Social Trust and Customer Value Co-creation," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 11, issue 1, pages 30-34, March.
• PURCAREA, Theodor, 2020, "Retailers under Pressure of Faster Adaptation to the New Marketing Environment," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 11, issue 1, pages 35-45, March.
• TANASE, George Cosmin, 2020, "New Technologies in Marketing as Competitive Advantage," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 11, issue 2, pages 28-32, July.
• PURCAREA, Ioan Matei, 2020, "Recovering From a Never Faced Economic Disruption, and Advancing on the Path to the Next Normal," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 11, issue 2, pages 33-49, July.
• PURCAREA, Theodor, 2020, "Retailers current reflecting and learning from challenges," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 11, issue 2, pages 59-75, July.
• TANASE, George Cosmin, 2020, "The New Normal In Business: How Retailers Need To Evolve In 2020," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 11, issue 3, pages 27-31, December.
• PURCAREA, Ioan Matei, 2020, "Digital transformation and the impact on e-commerce of the disruptive technologies which are the supporting structure of the Industry 4.0," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 11, issue 3, pages 32-49, December.
• Mihai Diaconescu, 2020, "Some considerations regarding the new trends in marketing approaches," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 23, issue 77, pages 2-10, September.
• Sambas Ade Kesuma & Risanty Kesuma & Abdillah Arif Nasution & Muhammad Husni Epriel, 2020, "Online Shopping Customer Behavior in Indonesia: a Survey on Accounting Students," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 23, issue 78, pages 67-81, December,.
• Farooq Ahmad & Maqsood Ahmad & Shahida Mariam & Zunaira Mahmood & Muhammad Nawaz Qaisar, 2020, "What Wins The Customer Satisfaction, Most? An Evidence From Service Quality Perspectives In Banking Sector," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), volume 9, issue 4, pages 202-210, December.
• Tizitaye Weldemariam & Yibeltal Nigussie Ayele, 2020, "The Role of Marketing Mix Strategies on Brand Loyalty of Cable Products," Asian Business Review, Asian Business Consortium, volume 10, issue 2, pages 91-98.
• Zeynep Arslan & Ebru Gokaliler & Serafettin Arslan, 2020, "A Literature Study on the Sustainable Corporate Brand Concept (Sürdürülebilir Kurumsal Marka Kavramı Üzerine Bir Literatür Çalışması)," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 11, issue 1, pages 247-259.
• Emrah Tokgoz, 2020, "Impact of Materialistic Values on Impulsive and Compulsive Consumption via Status Consumption: A Research on Young Consumers," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 11, issue 1, pages 261-278.
• Yusuf Arslan, 2020, "The Effect of Trust in Functional Foods on Willingness to Buy: The Moderating Role of General Health Interest (Fonksiyonel Gıdalara Yönelik Güvenin Satın Alma İsteği Üzerindeki Etkisi: Genel Sağlık İl," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 11, issue 1, pages 279-291.
• Kaouther Dhahak & Farid Huseynov, 2020, "The Influence of Gamification on Online Consumers’ Attitude and Intention to Purchase Fast Moving Consumer Goods," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 11, issue 3, pages 769-791.
• Pih-Shuw Chen & Jia-Jan Lee & Sheng-Ju Huang & Che Liang Lin, 2020, "A Study on Consumers’ Usage Behavior of the Bank’s Mobile Payment APPs in Taiwan," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 11, issue 3, pages 793-805.
• Erkan Ozdemir & Mine Sonmezay, 2020, "The Effect of The E-Commerce Companies’ Benevolence, Integrity and Competence Characteristics on Consumers’ Perceived Trust, Purchase Intention and Attitudinal Loyalty," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 11, issue 3, pages 807-821.
• Gulnil Aydin & Sabahattin Celik, 2020, "Suçlu Kim? İtkisel (Anlık) Satın Alma Davranışı ve Gıda İsrafı Arasındaki İlişkinin Atfetme Teorisi Perspektifinden Değerlendirilmesi (Who is guilty? Evaluation of the Relationship Between Impulsive B," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 11, issue 3, pages 823-839.
• Emine Senbabaoglu Danaci, 2020, "Kompulsif Satın Alma Eğiliminde Materyalizm ve Hedonik Tüketimin Rolü: Aktüel Ürünler Satın Alan Kadın Tüketiciler Üzerinde Bir Araştırma (The Role of Materialism and Hedonic Consumption on Compulsive," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 11, issue 4, pages 1069-1081.
• Ikramuddin Junejo & Jan Muhammad sohu & Sumaiyah Hassan Ali & Saba Qureshi & Saeed Ahmed Shaikh, 2020, "A Study of Consumer Attitude Towards Counterfeit Fashion Luxurious Products: The Mediating role of Purchase Intention," Sukkur IBA Journal of Management and Business, Sukkur IBA University, volume 7, issue 1, pages 1-18.
• Sikandar Ali Qalati & Wenyuan Li & Sajid Hussain Mirani & Jan Muhammad Sohu & Rana Yassir Hussain & Naveed Ahmed, 2020, "The Antecedents of Green Consumer Behavior the Mediating Role of Brand Image in the Cosmetic Industry," Sukkur IBA Journal of Management and Business, Sukkur IBA University, volume 7, issue 1, pages 19-39.
• Naveeda K Katper & Naveed Iqbal Chaudhry & Muhammad Nawaz Tunio & Muhammad Athar Ali, 2020, "Impact of Leadership Style and Organizational Culture on Organizational Commitment," Sukkur IBA Journal of Management and Business, Sukkur IBA University, volume 7, issue 1, pages 92-106.
• Muhammad Zahi Maitlo & Rehman Gul & Irfan Ali, 2020, "Experiential Marketing at the Bottom of the Pyramid: Theoretical extension and analysis," Sukkur IBA Journal of Management and Business, Sukkur IBA University, volume 7, issue 2, pages 36-59.
• Muhammad Abdullah & Naveeda Katper & Naveed Iqbal Chaudhry & Muhammad Nawaz Tunio, 2020, "Impact of Workaholics on Creativity: the mediating role of Negative Mood and moderating role of Supervisor Support," Sukkur IBA Journal of Management and Business, Sukkur IBA University, volume 7, issue 2, pages 73-92.
• Marta Almeyda & Babu George, 2020, "Customer-Based Brand Equity For Tourist Destinations: A Comparison Of Equities Of Puerto Rico And The Us Virgin Islands," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 8, issue 2, pages 148-172.
• Nargis Dewan & Gwi-Gon Kim, 2020, "Foreign Tourist Attitudes And Visit Intentions For Mountaineering Tourism In Pakistan," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 8, issue 2, pages 173-186.
• Jose Saura & Ana Reyes-Menendez & Nelson Matos & Marisol Correia & Pedro Palos-Sanche, 2020, "Consumer Behavior In The Digital Age," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 8, issue 3, pages 190-196.
• Rocio L. Muniesa & Carmen G. Giménez, 2020, "The Importance Of The Loyalty Of Fashion Brands Through Digital Marketing," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 8, issue 3, pages 230-243.
• Gunel MAHARRAMLI, 2020, "Impact Of Bad Digital Marketing Strategies On Companies’ Profit And Brand Image," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 20, issue 4, pages 155-164.
• Anastasia V. Pogorevich, 2020, "Research of tools influencing the engagement of potential customers in social media as one of the ways to improve the effectiveness of SMM organisations through the example of the Instagram community," Economic Consultant, Scientific and Educational Initiative LLC, volume 32, issue 4, pages 28-40.
• Anastasia N. Novgorodtseva & Olga N. Tomyuk & Margarita A. Dyachkova & Maria P. Piankova, 2020, "Online marketplace: student consumer strategies," Economic Consultant, Scientific and Educational Initiative LLC, volume 32, issue 4, pages 41-53.
• Ralitsa Yaneva, 2020, "Online Marketing Model For Evaluating The Effectiveness Of Companies’ Relationships With End Customers," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 11, issue 1, pages 93-107.
• Anak Agung Ngurah Gede SADIARTHA, 2020, "Customer Retention of Mobile Phone Purchasing on Cell Phone Stores in Denpasar," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 5, issue 1, pages 16-22, June.
• Vlad I. ROȘCA, 2020, "The Effect of Match Attendance on Team Performance in Basketball," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 21, issue 1, pages 71-84, March.
• Pedro Mendonça da SILVA & José Freitas SANTOS, 2020, "Marketing-mix Standardization/Localization Strategy and Export Intensity: An Empirical Analysis Based on the Perceptions of Portuguese Wine Producers," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 21, issue 2, pages 118-136, May.
• Andrei BĂDIN, 2020, "Cultural Events and Public Perception of Green Principles," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 21, issue 5, pages 674-691, December.
• Tom Joonhwan Kim & Youjae Yi & Jongan Choi, 2020, "The boomerang effect of brand personality congruency in a product-harm crisis," Australian Journal of Management, Australian School of Business, volume 45, issue 4, pages 645-661, November, DOI: 10.1177/0312896219895059.
• Sami Kajalo, 2020, "Market Orientation as Competitive Advantage in the Age of Corporate Social Responsibility ? An Integrative Framework," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 10012405, Feb.
• Taisuke Ehara & Kaoru Kuramoto & Yosuke Kurihara & Toshiyuki Matsumoto & Satoshi Kumagai, 2020, "Optimization of an Information Diffusion Model of Influencer Marketing -Evaluation of Speed- and Cost-oriented Marketing based on Influencer-Market Elasticity-," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 10012455, Feb.
• Zohreh Alizadehrad & Ekaterine Maglakelidze, 2020, "The survey of causal relationships between CSR awareness and corporate trustworthiness as well as the other dependent variables (on the example of petroleum companies operating in Georgia)," International Journal of Business and Management, International Institute of Social and Economic Sciences, volume 8, issue 2, pages 1-24, November.
• Holly Ng & Marine Yeung & Tilo Li, 2020, "A pilot study of the Hong Kong smartphone market: How service quality affects repurchase intention via customer satisfaction and attitudinal loyalty," International Journal of Business and Management, International Institute of Social and Economic Sciences, volume 8, issue 2, pages 93-109, November.
• MM. Andranik Muradyan, 2020, "Procedure for Assessing the Investment Attractivenessof Foreign Markets.Comparative Analysis of Former USSR Countries," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 10, pages 24-48.
• Arkadiusz Zaremba, 2020, "Conversion Attribution: What Is Missed by the Advertising Industry? The OPEC Model and Its Consequencesfor Media Mix Modeling," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 10, pages 4-23.
• Micha³ Œcibor-Rylski, 2020, "Gamifying Questions by Adding Contextin the Creative Development Marketing Research," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 10, pages 60-67.
• Dawid Gajda, 2020, "Polish Young Consumers’ AttitudesTowards Mobile Phone Brands," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 11, pages 4-15.
• Elnur Nabivi, 2020, "Implementation of Green Marketing Concept Through Social Media Activities: A Systematic Literature Review," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 11, pages 55-67.
• Magdalena Sobon, 2020, "Web-Based Communication With a Patient in Hospital Care in Szczecin – Comparative Analysis of 2014 and 2018 (Komunikacja z pacjentem z wykorzystaniem stron www w opiece szpitalnej w Szczecinie – analiza porównawcza lat 2014 i 2018)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 18, issue 89, pages 151-169.
• Ma³gorzata Szwed, 2020, "Podejscie do bojkotow konsumenckich mlodych konsumentow pokolenia Y w Polsce i Francji (Consumer Boycotts in Perspectives of Young Consumer of Generation Y in Poland and France)," Research Reports, University of Warsaw, Faculty of Management, volume 1, issue 32, pages 81-93.
• Neviana Krasteva, 2020, "Research Of The Marketing Strategy Applicability Of The Swedish Lagom Concept In Bulgarian Companies," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, volume 18, issue 1, pages 211-229, July.
• Neviana Krasteva, 2020, "Marketing Mix And The Artificial Intelligence Technology," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, volume 19, issue 1, pages 77-98, December.
• D. K. Choudhury & Uma Gulati, 2020, "Product attributes based on customer’s perception and their effect on customer satisfaction: the Kano analysis of mobile brands," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, volume 47, issue 1, pages 49-60, March, DOI: 10.1007/s40622-020-00233-x.
• Ruwan Bandara & Mario Fernando & Shahriar Akter, 2020, "Privacy concerns in E-commerce: A taxonomy and a future research agenda," Electronic Markets, Springer;IIM University of St. Gallen, volume 30, issue 3, pages 629-647, September, DOI: 10.1007/s12525-019-00375-6.
• Kalanit Efrat & Shaked Gilboa, 2020, "Relationship approach to crowdfunding: how creators and supporters interaction enhances projects’ success," Electronic Markets, Springer;IIM University of St. Gallen, volume 30, issue 4, pages 899-911, December, DOI: 10.1007/s12525-019-00391-6.
• Wei Liu & Zongshui Wang & Hong Zhao, 2020, "Comparative study of customer relationship management research from East Asia, North America and Europe: A bibliometric overview," Electronic Markets, Springer;IIM University of St. Gallen, volume 30, issue 4, pages 735-757, December, DOI: 10.1007/s12525-020-00395-7.
• Vamsi Vallurupalli & Indranil Bose, 2020, "Exploring thematic composition of online reviews: A topic modeling approach," Electronic Markets, Springer;IIM University of St. Gallen, volume 30, issue 4, pages 791-804, December, DOI: 10.1007/s12525-020-00397-5.
• Rae Yule Kim, 2020, "The influx of skeptics: an investigation of the diffusion cycle effect on online review," Electronic Markets, Springer;IIM University of St. Gallen, volume 30, issue 4, pages 821-835, December, DOI: 10.1007/s12525-020-00417-4.
• Maren Hein & Peter Kurz & Winfried J. Steiner, 2020, "Analyzing the capabilities of the HB logit model for choice-based conjoint analysis: a simulation study," Journal of Business Economics, Springer, volume 90, issue 1, pages 1-36, February, DOI: 10.1007/s11573-019-00927-4.
• Andrew T. Ching & Tülin Erdem & Michael P. Keane, 2020, "How much do consumers know about the quality of products? Evidence from the diaper market," The Japanese Economic Review, Springer, volume 71, issue 4, pages 541-569, October, DOI: 10.1007/s42973-019-00030-x.
• Kohsuke Matsuoka, 2020, "Exploring the interface between management accounting and marketing: a literature review of customer accounting," Journal of Management Control: Zeitschrift für Planung und Unternehmenssteuerung, Springer, volume 31, issue 3, pages 157-208, September, DOI: 10.1007/s00187-020-00299-9.
• Tsogas Markos-Marios & Chatzopoulou Evi & Markou Maria, 2020, "Tourism Mapping Based on Sub Destination and Special Events," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Thanasis Spyriadis, "Cultural and Tourism Innovation in the Digital Era", DOI: 10.1007/978-3-030-36342-0_26.
• Angela Besana & Annamaria Esposito & Maria Cristina Vannini, 2020, "Small Towns, Cultural Heritage, … Good and Evil Queens," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Thanasis Spyriadis, "Cultural and Tourism Innovation in the Digital Era", DOI: 10.1007/978-3-030-36342-0_7.
• Nicolae Al. Pop, 2020, "Contemporary Directions in the Development of Romanian Academic Marketing in Favor of Increasing the Performance of the Organization," Springer Proceedings in Business and Economics, Springer, chapter 0, in: Silvia L. Fotea & Ioan Ş. Fotea & Sebastian A. Văduva, "Challenges and Opportunities to Develop Organizations Through Creativity, Technology and Ethics", DOI: 10.1007/978-3-030-43449-6_2.
• Faheem Gul Gilal & Jian Zhang & Rukhsana Gul Gilal & Naeem Gul Gilal, 2020, "Linking motivational regulation to brand passion in a moderated model of customer gender and age: an organismic integration theory perspective," Review of Managerial Science, Springer, volume 14, issue 1, pages 87-113, February, DOI: 10.1007/s11846-018-0287-y.
• Tomasz Brzęczek, 2020, "Optimisation of product portfolio sales and their risk subject to product width and diversity," Review of Managerial Science, Springer, volume 14, issue 5, pages 1009-1027, October, DOI: 10.1007/s11846-018-0315-y.
• Marion Garaus & Georgios Halkias, 2020, "One color fits all: product category color norms and (a)typical package colors," Review of Managerial Science, Springer, volume 14, issue 5, pages 1077-1099, October, DOI: 10.1007/s11846-018-0325-9.
• Yu-Wei Chuang, 2020, "Why do you buy digital goods in the mobile game? The value perspective," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 10, issue 1, pages 1-3.
• Laras Dessyanawaty & Yung-Shen Yen, 2020, "An optimizing omni-channel strategy for ride-hailing companies: The case of GOJEK in Indonesia," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 10, issue 1, pages 1-4.
• Gonzalo Maldonado-Guzmán & Sandra Yesenia Pinzón-Castro & Rubén Michael Rodríguez-González, 2020, "The Impact of Information and Communication Technology in Mexican SMEs Growth," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 10, issue 2, pages 1-5.
• Vianney Judith Robledo Herrera & Elena Patricia Mojica Carrillo & Sofía Elba Vázquez Herrera & Fernando Rey Castillo Villar, 2020, "Influence of Experiential Marketing on Online Engagement of the Consumer in the Fashion Industry in the City of Aguascalientes," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 10, issue 4, pages 1-8.
• Cheng-Wen Lee & Hao-Yuan Yu, 2020, "Examining Cross-Industry Collaboration in Sharing Economy Based On Social Exchange and Social Network Theories," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 10, issue 6, pages 1-2.
• Jacek Woźniak & Wioletta Wereda, 2020, "Knowledge management significance and communication complexity in the context of innovative enterprises: case of Polish NewConnect market," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 7, issue 3, pages 1963-1980, March, DOI: 10.9770/jesi.2020.7.3(35).
• Nuryakin Nuryakin & Tri Maryati, 2020, "Green product competitiveness and green product success. Why and how does mediating affect green innovation performance?," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 7, issue 4, pages 3061-3077, June, DOI: 10.9770/jesi.2020.7.4(33).
• Daiva Beniulytė & Beata Šeinauskienė & Aušra Rūtelionė, 2020, "Perceived influence of corporate social responsibility on consumer loyalty: the role of ethical ideology," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 8, issue 1, pages 291-300, September, DOI: 10.9770/jesi.2020.8.1(20).
• Vitally Cherenkov & Marina Sheresheva & Sergey Starov & Igor Gladkikh & Alexander Tanichev & Svetlana Berezka & Svetlana Berezka & Igor Savelev & Anastasia Yussuf, 2020, "Sustainability trends and consumer perceived risks towards private labels," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 8, issue 1, pages 347-362, September, DOI: 10.9770/jesi.2020.8.1(24).
• Victoria V. Perskaya & Bari G. Khairov & Nikolay S. Revenko & Saida M. Khairova, 2020, "Shaping a comprehensive government-supported country brand program," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 8, issue 2, pages 163-181, December, DOI: 10.9770/jesi.2020.8.2(10).
• Mohammad Fahmi Al-Zyoud, 2020, "The role of firms`s mobile applications in developing brand's equity," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 8, issue 2, pages 324-340, December, DOI: 10.9770/jesi.2020.8.2(19).