Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2025

• G. V. Sobha & P. Sridevi, 2025, "Digital Transformation for Recovery, Resilience, and Adaptation Post-COVID-19 in India," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Dawn Jose & E. Sulaiman Ebrahimkunju, 2025, "COVID-19: A Blessing in Disguise for Social Commerce in India," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Harshvardhan N. Bhavsar, 2025, "Purchasing Criteria of Wealthy Single Urbanites with Respect to Mobile Phone Accessories: A Post-COVID-19 Study," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Ruchika Dawar & Sonika Siwach & Sapna Sehrawat, 2025, "Indian Teens’ Buying Behaviour towards E-Commerce," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Chahat Jain & Pallavi Joshi Kapooria & Saurabh Singh, 2025, "Revamping Hospitality and Tourism: A Review of Service Quality Perceptions Post-COVID-19," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 16, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Pavnesh Kumar & Ravindra Kumar, 2025, "Sustainable Development through Green Marketing: Application and Its Environmental Importance," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 17, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Tanuj Mathur, 2025, "Effect of Subjective and Objective Knowledge on Consumers’ Willingness to Purchase Health Insurance during COVID-19 Pandemic," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 18, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Subhodeep Mukherjee & Chittipaka Venkataiah & Manish Mohan Baral & Sharad Chandra Srivastava, 2025, "Modelling Challenges Faced by the Retail Sector in the COVID-19 Outbreak," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 19, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Preeti Mehra & Tanvirul Islam Mahim, 2025, "Pioneering Digital Marketing: How Service Sector Companies in Bangladesh are Re-redesigning Their Marketing Strengths," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 20, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Sukhpreet Kaur & Deepa Guleria & Gurvinder Kaur, 2025, "Enhancing Resilience in Times of COVID-19 Crisis: Evidence from Indian Hotel Industry," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 21, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Rohit Bhuvaneshwar Mishra & Hongbing Jiang, 2025, "Clustering and Topic Modelling of Business Research Trends during COVID-19," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 22, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Shatrughna Ojha & Vandana Dubey & Claire Buisson, 2025, "Resilience of Street Food Vendors of Lucknow during COVID-19 Pandemic," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 23, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Saloni Devi & Garima Kohli, 2025, "Exploring the Impact of Organizational Culture on Employee Performance," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 24, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Pooja Deshmukh, 2025, "Mindfulness Practices and Their Essentiality for Teachers," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 25, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Rizwana Rafiq & Mir Insha Farooq, 2025, "Women Faculty and Increased Working Hours due to COVID-19 in Higher Educational Institutions: An Empirical Analysis," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 26, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Mrinal Keshri & Yash Kumar, 2025, "Analyzing Business and Functional Areas of ‘Didi Ki Rasoi’: A JEEViKA Initiative," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 27, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Ashutosh Dubey & Arif Khan, 2025, "A Digital Transformation Toolkit to Formulate CXO Office Strategy Overcoming Disruptions, Including the COVID-19 Pandemic," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 28, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Puneett Bhatnagr & Anupama Rajesh & Richa Misra, 2025, "Impact of Online Reputation on Neobank Adoption during COVID-19," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 29, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Shyam Sundar Panigrahi, 2025, "Technological Developments and Innovations to Drive the Post-COVID-19 World Economy," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 30, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Supriya Singh & Alka Lalhall, 2025, "Agri-Tech Start-ups in India: Present Status and Future Scope in Reference to COVID-19," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 31, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Palić, Mirko & Najdanović, Zoran & Tutek, Natalia, 2025, "Implications between Financial Literacy and Credit Card use among Retirees in Bosnia and Herzegovina," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2024), Hybrid Conference, Dubrovnik, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Dubrovnik, Croatia, 5-7 September, 2024", DOI: 10.54820/entrenova-2024-0010.
• Snir, Avichai & Levy, Daniel & Levy, Dudi & Chen, Haipeng (Allan), 2025, "Price Gouging or Market Forces? Fairness Perceptions of Price Hikes during the Pandemic," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 0.
• Levy, Daniel & Chen, Haipeng (Allan) & Ray, Sourav & Charette, Elliot & Ling, Xiao & Zhao, Weihong & Bergen, Mark & Snir, Avichai, 2025, "Asymmetric price adjustment over the business cycle," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 0, pages 112450-1124.
• Christou, Evangelos & Fotiadis, Anestis & Giannopoulos, Antonios, 2025, "Generative AI as a tourism actor: Reconceptualising experience co-creation, destination governance and responsible innovation in the synthetic experience economy," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 11, issue 2, pages 16-41, DOI: 10.5281/zenodo.16562068.
• Valentinov, Vladislav & Daniel, Gabriela, 2025, "Sector blurring: A systems-theoretical perspective," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 36, issue 4, pages 1-14, DOI: 10.31083/MRev44005.
• Xiao Ling & Sourav Ray & Daniel Levy, 2025, "Retail Price Ripples," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 333236, DOI: 10.13140/RG.2.2.24328.07686.
• Amoa-Gyarteng, Karikari, 2025, "Strategic Market Entry Evaluation: Highland Spring's Expansion into the Chinese Bottled Water Market," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 333698.
• Küffmann, Karin & Meickmann, Lena & Veith, Tobias, 2025, "Digitalisierung für eine besucherorientierte Innenstadt," EconStor Research Reports, ZBW - Leibniz Information Centre for Economics, number 319782.
• Schubart, Constantin & Glaubert, Nele, 2025, "Ethische Verantwortung und digitale Sichtbarkeit von Sparkassen-Vorständen auf LinkedIn," IU Discussion Papers - Human Resources, IU International University of Applied Sciences, number 9 (August 2025), DOI: 10.56250/4073.
• Vogel, Henrik & Schmitt, Sophie, 2025, "Die unterschätzte Macht der Schrift: Untersuchung des Einflusses von Schriftarten auf Anzeigenwahrnehmung, Markeneinstellung und Kaufverhalten," IU Discussion Papers - Marketing & Communication, IU International University of Applied Sciences, number 1 (Februar 2025).
• Morick, Alexander & Perst, Florian & Schubart, Constantin, 2025, "Analyse der Potenziale und strategischen Anwendung generativer KI im Content Marketing am Beispiel der Spezialchemieindustrie," IU Discussion Papers - Marketing & Communication, IU International University of Applied Sciences, number 4 (Oktober 2025), DOI: 10.56250/4087.
• Joyal, Aaron & Bartlo, Carol, 2025, "Influence of need for affiliation on small business customer loyalty," Small Business International Review, Asociación Española de Contabilidad y Administración de Empresas - AECA, volume 9, issue 1, pages 739-739, June, DOI: 10.26784/sbir.v9i1.739.
• A Wiid, Johannes & C Senooane, Belinda, 2025, "Drivers of SME customer relationship management: Perspectives from owners/managers," Small Business International Review, Asociación Española de Contabilidad y Administración de Empresas - AECA, volume 9, issue 2, pages 734-734, September, DOI: 10.26784/sbir.v9i2.734.
• Daria Dzyabura & Renana Peres & Irina Linevich, 2025, "Color Analytics for Data-Driven Brand Communications," Working Papers, New Economic School (NES), number w0292, Dec.
• Ebru Bilgen Kocatürk, 2025, "A Bibliometric Analysis on Sustainable Branding," Journal of Finance Letters (Maliye ve Finans Yazıları), Maliye ve Finans Yazıları Yayıncılık Ltd. Şti., volume 40, issue Special3, pages 203-224, December, DOI: https://doi.org/10.33203/mfy.183606.
• Amanda Starc & Thomas G. Wollmann, 2025, "Does Entry Remedy Collusion? Evidence from the Generic Prescription Drug Cartel," American Economic Review, American Economic Association, volume 115, issue 5, pages 1400-1438, May, DOI: 10.1257/aer.20220276.
• Frank Yang, 2025, "Nested Bundling," American Economic Review, American Economic Association, volume 115, issue 9, pages 2970-3013, September, DOI: 10.1257/aer.20230455.
• Melissa Newham & Jo Seldeslachts & Albert Banal-Estañol, 2025, "Common Ownership and Market Entry: Evidence from the Pharmaceutical Industry," American Economic Journal: Microeconomics, American Economic Association, volume 17, issue 4, pages 260-327, November, DOI: 10.1257/mic.20220220.
• Matthias Rodemeier, 2025, "Buy Baits and Consumer Sophistication: Field Evidence from Instant Rebates," American Economic Journal: Economic Policy, American Economic Association, volume 17, issue 2, pages 30-59, May, DOI: 10.1257/pol.20230358.
• Sarah Moshary & Bradley T. Shapiro & Sara Drango, 2025, "Preferences for Firearms," American Economic Review: Insights, American Economic Association, volume 7, issue 3, pages 340-356, September, DOI: 10.1257/aeri.20230435.
• Claudiu Coman & Ecaterina Coman & Teodor Florin Cilan, 2025, "Emerging Trends in Food Consumer Behaviour," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 27, issue 69, pages 398-398, April.
• Peter Sedík & Marian Cvirik & Cristina Bianca Pocol & Titanilla Oravecz, 2025, "Factors Influencing Honey Choice in Slovakia and Hungary: A Comparative Study," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 27, issue 69, pages 431-431, April.
• Sarka Velcovska & Vendula Prokopova, 2025, "A Segmentation Study on How Czech Consumers Make Household Food Purchases," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 27, issue 69, pages 555-555, April.
• Shakeel Ahmad & Xue Chaogai & Sayed Kifayat Shah & Jozsef Popp & Angel Acevedo-Duque, 2025, "Analysing Consumer Adoption Intentions of Drone-enabled Food Delivery Services: The Moderating Role of Uncertainty Avoidance," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 27, issue 69, pages 606-606, April.
• Carmen Acatrinei & Claudia Maria Miu, 2025, "AI vs. Human-Written Email Marketing: Consumer Insights for Sustainable Communication," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 27, issue S19, pages 1256-1256, November.
• Bohdan CHERNIAVSKYI, 2025, "Innovative Use of Floating Solar Panels in Remediation: A Product with a Multiplicative Effect for Ukraine's Environmental Restoration," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 13-24, March.
• Marilena Ionica RÄ‚DULICÄ‚, 2025, "Assessing the Marketing Performance of Financial-Banking Organizations, a Prerequisite for Increasing Competitiveness," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 25-35, March.
• Roland GOLDBERG & Clarise MOSTERT, 2025, "Factors Influencing Consumer Value and Attractiveness in Physical Shopping Centers: Evidence from the Western Cape, South Africa," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 36-48, March.
• Kamran ALLAHVERDIYEV, 2025, "Leveraging AI for Enhancing Sustainable Marketing and Consumer Experience in E-Commerce," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 49-59, March.
• Ștefan-Alexandru CATANÄ‚ & Cătălin GRÄ‚DINARU & Andreea BARBU & Georgeta IONESCU & Magdalena STOIAN (CIOBANU), 2025, "Personality Traits and Outcomes in a Simulated Marketing Environment," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 6-12, March.
• Constantin-Daniel PESTREA & Mihaela CONSTANTINESCU & Ana-Ruxandra-Cornelia NEACȘU & Florina BOTEZATU, 2025, "Sports Sustainability in Romania. How Sports Clubs in Romania's Football 1st Division Communicate about Sustainability," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 60-73, March.
• Alexandru - Mihăiță ICHIM, 2025, "The Impact of the COVID-19 Pandemic and the Military Conflict in Ukraine on the Business Behavior of Agro-Food Producers in the South-East Area of Romania – Empirical Research," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 31-40, June.
• Atswenbuma AGYO & Andy Fred WALI & Sunday Ijuo UKPATA, 2025, "Nexus of Value Co-Creation Dimensions: Moderating Role of Customer Trust using Mixed Methods," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 41-57, June.
• Anca-Francisca CRUCERU & Andrei-Nicolae VASILE, 2025, "Integrated Digital Marketing Strategies for Effective Communication with Customers in the Healthy Sugars Market," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 58-67, June.
• Georgios FARMAKIS & George SPAIS, 2025, "Exploring the Influence of Intelligent Personal Assistants on Brand Perception and Purchase Intentions Across Generations of Greek Consumers for Technology Products," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 6-30, June.
• Carmen ACATRINEI & Tudor URSÄ‚CESCU, 2025, "The Impact of Gamification on Marketing Strategy," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 3, pages 17-30, September.
• David-Florin CIOCODEICÄ‚ & Iustinian BARGHIER, 2025, "Smart Style: How AI is Changing the Course of Fashion Marketing," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 3, pages 43-50, September.
• Roland GOLDBERG & Carinda WILLIAMS, 2025, "Navigating the Digital Marketplace: A Qualitative Study of Generation Y's Retail and Social Commerce Preferences in South Africa," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 4, pages 17-28, December.
• Andreea TRUSCA, 2025, "Implementation Models of Artificial Intelligence in Higher Education Marketing," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 4, pages 29-39, December.
• Ruxanda SÃŽRBU, 2025, "Consumer Behavior in the Cruise Industry: A Qualitative Perspective on First-Time and Repeat Cruisers in the Romanian Market," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 4, pages 40-51, December.
• Andra DÄ‚NESCU, 2025, "Emotional & Experiential Marketing: Campaign Analysis in Romania," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 4, pages 52-60, December.
• Rita CANNAS & Lorenzo FLORIS & Daniela PETTINAO, 2025, "Brand Revitalization through Social Media Management in the Music Industry: The Case of a Country Singer in the USA," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 4, pages 61-75, December.
• Jesús Giráldez Rivero & Pedro Varela-Vázquez, 2025, "Food Packaging in Developing Spain," Documentos de Trabajo (DT-AEHE), Asociación Española de Historia Económica, number 2502, Jul.
• Neven Seric & Marica Melovic & Andela Jaksic-Stojanovic & Lidija Bagaric & Peronja Ivan, 2025, "Lighthouse Tourism And Rejuvenation Of The Stone Lights Brand: The Hidden Tourist Gems Of The Adriatic Sea," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 35, pages 91-103, June, DOI: 10.47743/rebs-2025-1-0006.
• Iuliana Obreja & Adriana Manolicä‚, 2025, "Bookstagram And Reading Habits For The 21st Online Consumer: A Romanian Chapter," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue si, pages 189-202, June, DOI: 10.47743/rebs-2025-si-0012.
• Yasser BAESHEN, 2025, "Adoption of Ride-Hailing Apps in the Shared Economy: Extending UTAUT2 with mediating variables," Access Journal, Access Press Publishing House, volume 6, issue 2, pages 249-269, April, DOI: 10.46656/access.2025.6.2(1).
• Ganna LIKHONOSOVA & Mansur MAMANAZAROV & Rustem ADILCHAEV & Abdusamat MAMANAZAROV, 2025, "Socio-economic development management: marketing the use of reserves and potentials," Access Journal, Access Press Publishing House, volume 6, issue 2, pages 319-335, April, DOI: 10.46656/access.2025.6.2(5).
• Purboyo PURBOYO & Laila Refiana SAID & Muhammad Riza FIRDAUS & Prihatini Ade MAYVITA, 2025, "A systematic literature review on live-streaming commerce: trends, consumer behavior, and business implications," Access Journal, Access Press Publishing House, volume 6, issue 2, pages 437-451, April, DOI: 10.46656/access.2025.6.2(11).
• Pavel L. Glukhikh & Denis V. Shkurin & Eduard R. Sayfulin, 2025, "How Does Social Media Marketing Affect the Growth of Microenterprises: Digital Barrier or Driver for Russia?," Journal of Applied Economic Research, Graduate School of Economics and Management, Ural Federal University, volume 24, issue 4, pages 1416-1444, DOI: https://doi.org/10.15826/vestnik.20.
• László Molnár & Tamara Keszey & Moreno Frau, 2025, "Developing a deeper understanding of actionable customer feedback: A systematic literature review," Society and Economy, Akadémiai Kiadó, Hungary, volume 47, issue 1, pages 42-65, March, DOI: 10.1556/204.2024.00011.
• Gábor Ferenc Pörzse & Ádám Katona & Tamara Keszey, 2025, "The impact of customer involvement of innovation outcomes: The role of moderator variables," Society and Economy, Akadémiai Kiadó, Hungary, volume 47, issue 2, pages 153-174, June, DOI: 10.1556/204.2025.00001.
• Selen Öztürk, 2025, "Determining how application type moderates Gen Z consumers' intentions to switch to paid mobile services: A study of the Push-Pull-Mooring Framework," Alphanumeric Journal, Bahadir Fatih Yildirim, volume 13, issue 2, pages 99-136, December, DOI: https://doi.org/10.17093/alphanumer.
• Daniel Levy & Haipeng & Chen & Sourav Ray & Elliot Charette & Xiao Ling & Weihong Zhao & Mark Bergen & Avichai Snir, 2025, "Asymmetric price adjustment over the business cycle," Papers, arXiv.org, number 2506.10640, Jun, revised Jun 2025.
• Xiao Ling & Sourav Ray & Daniel Levy, 2025, "Retail Price Ripples," Papers, arXiv.org, number 2512.02564, Dec.
• Danica Radevic Pavlicic, 2025, "Minding The Branding – How Can Eeg Help? A Literature Review On Application Of Electroencephalography In Branding," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 34, issue 1, pages 325-350, june, DOI: 10.17818/EMIP/2025/5.
• Zoran Krupka & Iva Zelenika & Goran Vlasic, 2025, "Investigation Of Factors For Choosing An Air Airline Brand: Comparison Of Business And Tourist Travelers," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 34, issue 2, pages 483-500, november, DOI: 10.17818/EMIP/2025/24.
• Ika Febrilia & Andi Muhammad Sadat & Anizah Zainuddin & Meta Bara Berutu & Destria Kurnianti, 2025, "Do You Feel Better When Buying More? The Moderating Effect of Consumer Mood on the Urge To Buy Impulsively," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 113-128.
• Yayuk Sriayudha & Johannes & Ade Octavia & Tona Aurora Lubis, 2025, "Exploring the Role of Consumer Attitudes in Mediating the Influence of Knowledge, Values, Subjective Norms, and Behavioral Control on the Purchase of Eco-Friendly Products," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 163-178.
• Moch Rizal & Lela Nurlaela Wati & Alfina Putri Andita & Rita Yuni Mulyantii, 2025, "The Role of Positive Emotions in Mediation the Influence of Fashion Involvement, Shopping Lifestyle on E-Impulse Buying (Empirical Evidence in Generation X, Y, Z)," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 181-208.
• Roymon Panjaitan & Naili Farida & Farida Indriani, 2025, "Entrepreneurial Creativity and Business Innovation Performance: The Role of Competitivenes Mechanism Protection and Competitive Intensity," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 59-79.
• Guruh T. Hariyadi & Purwanto Purwanto & Rizal Isnanto, 2025, "Green Consumer Profile Analysis: Insights from Digital Market Clustering," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 5, pages 27-47.
• Lulzim Rashiti & Shqiprim Jashari & Hristo Ivanov Katrandjiev, 2025, "The Impact of Promotional Activities on Consumer Behavior: A Case Study of the Beverage Industry in Kosovo," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 125-140.
• Totok Haryanto & Budhi Haryanto, 2025, "How Do YouTube Ads Shape Consumer Decisions? (Empirical Study on Gen-Z)," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 87-106.
• Diana Aqmala & Roymon Panjaitan & Febrianur Ibnu Fitroh Sukono Putra, 2025, "Leveraging Pro-Growth Interaction Capability to Improve Firm Performance: The Impact of Dynamic Markets," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 7, pages 98-115.
• Arif Afendi & I Made Sukresna & Farida Indriani, 2025, "Market Orientation and Value Resonance Innovation Capability: A Synergistic Approach to Enhance Firm Performance," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 8, pages 98-114.
• Michaela Janska & Marta Zambochova & Bara Fialova, 2025, "Identification of consumers willing to buy green products – A case study in the Czech Republic," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 28, issue 1, pages 208-220, March, DOI: 10.15240/tul/001/2025-5-013.
• Xulong Wang & Chenyu Fu & Feng Leng, 2025, "Do inconsistent online reviews reduce sales for merchants on the platform? Evidence from China," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 28, issue 2, pages 192-207, June, DOI: 10.15240/tul/001/2025-5-011.
• Ales Hes & Martina Svecova & Jana Hinke & Daniela Salkova, 2025, "Research on citizens’ behavior in relation to the use of re-use centers and re-use points," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 28, issue 3, pages 176-194, September, DOI: 10.15240/tul/001/2025-3-011.
• Isabel Novo-Corti & Matias Membiela-Pollan & Diana M. Tirca, 2025, "Back to the future of fashion: Circularity and consumer ethics," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 28, issue 3, pages 212-228, September, DOI: 10.15240/tul/001/2025-3-013.
• Radka Bauerova & Veronika Koprivova, 2025, "Make ads skippable or not: The impact of ad type on brand recall, salience and conversion rate," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 28, issue 4, pages 180-197, December, DOI: 10.15240/tul/001/2025-5-009.
• Michaela Janska & Marta Zambochova, 2025, "Consumer perception of private labels: A case study of the Czech Republic," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 28, issue 4, pages 198-210, December, DOI: 10.15240/tul/001/2025-4-013.
• Khaled Khellil & Kamilia Loucif, 2025, "The Influence Of Online Reviews On Customer Decisions In Algerian E-Marketplaces," Economic Annals, Faculty of Economics and Business, University of Belgrade, volume 70, issue 246, pages 141-174, July – Se.
• Abdulvahap Baydaş & Abdulaziz Sezer, 2025, "Kadınların Küçük Ev Aletlerine Yönelik Marka Bağımlılığının Faydacı ve Hedonik Tüketim Eğilimleri ile İlişkisinin İncelenmesi," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 9, issue 2, pages 221-239, December, DOI: 10.33399/biibfad.1560175.
• İbrahim Yemez, 2025, "Etik Tüketim Bilincinin Ekolojik Ürünlere Yüksek Fiyat Ödeme İstekliliğinde Dini Bağlılığın Düzenleyici Rolü," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 9, issue 2, pages 353-371, December, DOI: 10.33399/biibfad.1597297.
• Kalemaj Eleni, 2025, "Influencing E-commerce Performance in European Transition Economies: An Urgent Call for Digital Marketing," Business Systems Research, Sciendo, volume 16, issue 1, pages 255-284, DOI: 10.2478/bsrj-2025-0013.
• Emini Adelina & Budić Hrvoje & Klopotan Igor, 2025, "AI-Driven Personalisation and Customer Engagement in Social Commerce: Evidence from Kosovo," Business Systems Research, Sciendo, volume 16, issue 2, pages 145-167, DOI: 10.2478/bsrj-2025-0022.
• Čvirik Marián & Cagáňová Dagmar, 2025, "Ethical Perceptions of Foreign Product Purchases Among Generation Z: The Impact of Patriotism, Ethnocentrism, and Worldmindedness," Business Systems Research, Sciendo, volume 16, issue 2, pages 198-218, DOI: 10.2478/bsrj-2025-0025.
• Dasanayaka SWSB & Kathir Darrshan & Zeqiri Jusuf & Belkhodja Omar & Cotelioglu Efe, 2025, "Stakeholder Perceptions of the Organic Foods Industry in Sri Lanka," Business Systems Research, Sciendo, volume 16, issue 2, pages 344-376, DOI: 10.2478/bsrj-2025-0031.
• Yuliia Fisun & Olena Borysenko & Iryna Suvorova, 2025, "Strategies for attracting consumers in the digital age: balancing service promotion and assortment adaptation," Economic Synergy, Higher Educational Institution Academician Yuriy Bugay International Scientific & Technical University, issue 2, pages 136-152, DOI: 10.53920/ES-2025-2-9.
• Olha Kokorieva & Ivan Ponidzelskyi, 2025, "Theoretical and methodological approaches to evaluating the effectiveness of marketing in sales activities," Economic Synergy, Higher Educational Institution Academician Yuriy Bugay International Scientific & Technical University, issue 2, pages 19-27, DOI: 10.53920/ES-2025-2-2.
• Oksana Karpenko & Artem Matnenko, 2025, "Management of enterprise business processes based on digital marketing technologies," Economic Synergy, Higher Educational Institution Academician Yuriy Bugay International Scientific & Technical University, issue 2, pages 52-64, DOI: 10.53920/ES-2025-2-5.
• Milagros C. Bales & Karen Luz P. Yap & Fatima T. Baliña & Leomarich F. Casinillo, 2025, "Interaction and problems in the abaca industry in Region VIII, Philippines," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 15, issue 1, pages 3-19, DOI: 10.46223/HCMCOUJS.econ.en.15.1.3137.
• Hoa Le Thai Nguyen & Thi Thi Cam Tang, 2025, "The impact of online review on fresh food purchase intention via mobile applications: An approach of Elaboration Likelihood Model (ELM) theory," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 15, issue 2, pages 128-151, DOI: 10.46223/HCMCOUJS.econ.en.15.2.3090.
• Tuan Van Pham & My Ha Nguyen & Linh Khanh Nguyen & Yen Phi Hoang & Thu Hoai Tran & Linh Ngoc Khanh Hoang, 2025, "The impact of Firm Generated Content (FGC) and User Generated Content (UGC) on the intention to use telehealth services," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 15, issue 2, pages 37-50, DOI: 10.46223/HCMCOUJS.econ.en.15.2.3294.
• Minh Thi Hong Le & Hieu Ngoc Minh Pham & Ly Thi Truc Nguyen & Thuy Thi Xuan Le & Suong Thi Mai Nguyen, 2025, "Augmenting TikTok shop adoption: The mediating role of Key Opinion Consumers (KOCs) in live streaming, video content, and Artificial Intelligence (AI) recommendations," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 15, issue 2, pages 85-104, DOI: 10.46223/HCMCOUJS.econ.en.15.2.2939.
• Oanh Thi Thuy Thai & Tho Alang, 2025, "Greenwash and green purchase intentions among Vietnamese consumers: The mediating roles of green skepticism, environmental concern and knowledge," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 15, issue 4, pages 109-135, DOI: 10.46223/HCMCOUJS.econ.en.15.4.3321.
• Hien Nguyen Trong Ton, 2025, "Analyzing public perceptions of street food in Ho Chi Minh City from a management perspective using data analytics and netnography approaches," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 15, issue 4, pages 150-161, DOI: 10.46223/HCMCOUJS.econ.en.15.4.3721.
• Mary Flor Silvestre Namoca & James Garcia Esguerra, 2025, "Clients’ criteria for dental services selection and assessment of service quality and satisfaction in Cebu, Philippines," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 15, issue 4, pages 3-17, DOI: 10.46223/HCMCOUJS.econ.en.15.4.3345.
• Nhung Thi Hoai Duong & Minh Quang Ta, 2025, "Investigating online purchase intention of Gen Z on TikTok live stream shopping," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 15, issue 4, pages 71-89, DOI: 10.46223/HCMCOUJS.econ.en.15.4.3416.
• Chung Thi Du, 2025, "Factors influencing luxury wine consumption behavior among Vietnamese consumers," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 15, issue 4, pages 90-108, DOI: 10.46223/HCMCOUJS.econ.en.15.4.3824.
• Giang Hoai Kieu Le & Ky Van Nguyen, 2025, "The impact of augmented reality on impulse buying of makeup products on e-commerce platforms," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 15, issue 6, pages 112-131, DOI: 10.46223/HCMCOUJS.econ.en.15.6.3748.
• Trinh Tu Pham & Loan Thi Thuy Nguyen & Ngan My To, 2025, "FOMO (Fear Of Missing Out) and social media influencers: Exploring their impact on impulsive buying behavior among young TikTok users in Tra Vinh City," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 15, issue 6, pages 164-180, DOI: 10.46223/HCMCOUJS.econ.en.15.6.3977.
• Hien Thi Thu Pham & Son Bao Doan, 2025, "Exploring the pathways to tourists’ pro-environmental behavior at Vietnamese tourism destinations," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 15, issue 6, pages 74-92, DOI: 10.46223/HCMCOUJS.econ.en.15.6.3817.
• Mã Văn Khôi & Dương Phan Hiệp My & Nguyễn Huỳnh Cẩm Tú, 2025, "Ý định sử dụng chai tái sử dụng của học sinh, sinh viên: Tiếp cận bằng mô hình quá trình song song mở rộng (EPPM)," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 10, pages 102-117, DOI: 10.46223/HCMCOUJS.econ.vi.20.10.452.
• Nguyễn Thị Thanh Thúy & Bùi Ngọc Tuấn Anh & Nguyễn Ngọc Duy Phương, 2025, "Vai trò của thương hiệu nhà tuyển dụng trong việc nâng cao hiệu quả công việc của nhân viên ngành ngân hàng," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 10, pages 3-17, DOI: 10.46223/HCMCOUJS.econ.vi.20.10.435.
• Tô Phước Hải, 2025, "Tác động điều tiết của hạnh phúc du khách đối với trải nghiệm du lịch y tế: Nghiên cứu tại Thành Phố Hồ Chí Minh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 10, pages 71-83, DOI: 10.46223/HCMCOUJS.econ.vi.20.10.425.
• Đinh Văn Hoàng & Trần Thái Hưng & Đoàn Nguyễn Dũng & Nguyễn Thị Phương Thảo & Nguyễn Minh Phương, 2025, "Ảnh hưởng của giá trị chức năng, giá trị quan hệ và giá trị cảm xúc trong việc thúc đẩy hành vi mua sắm xanh: Vai trò trung gian của động lực nội tại xanh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 10, pages 84-101, DOI: 10.46223/HCMCOUJS.econ.vi.20.10.414.
• Hoàng Thị Phương Thảo & Võ Thị Như Ý, 2025, "Thương hiệu cá nhân: Cơ hội nghề nghiệp cho sinh viên kinh doanh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 12, pages 19-39, DOI: 10.46223/HCMCOUJS.econ.vi.20.12.442.
• Tô Phước Hải, 2025, "Cải thiện trải nghiệm du lịch y tế tại Thành phố Hồ Chí Minh: Khám phá định tính từ quan điểm du khách," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 12, pages 99-110, DOI: 10.46223/HCMCOUJS.econ.vi.20.12.458.
• Ngô Thị Lan & Nguyễn Thị Huyền Ngân & Nguyễn Thị Thanh Ngân & Nguyễn Thị Ngọc Hiệp, 2025, "Tác động của marketing dựa trên giác quan đến tài sản thương hiệu và ý định quay trở lại của khách hàng ở các chuỗi nhà hàng buffet tại Thành phố Hồ Chí Minh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 2, pages 105-120, DOI: 10.46223/HCMCOUJS.econ.vi.20.2.3381.
• Nguyễn Đức Hiếu & Trần Ái Cầm & Nguyễn Viết Bằng & Võ Đức Duy, 2025, "Trò chơi hóa và ý định khởi nghiệp kỹ thuật số của sinh viên tại Thành phố Hồ Chí Minh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 2, pages 36-50, DOI: 10.46223/HCMCOUJS.econ.vi.20.2.3402.
• Nguyễn Lê Thái Hòa, 2025, "Vai trò của xu hướng mua sắm điều tiết các nhân tố thúc đẩy và cản trở lên hành vi mua lại thực phẩm hữu cơ," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 2, pages 68-85, DOI: 10.46223/HCMCOUJS.econ.vi.20.2.3469.
• Nguyễn Hữu Khôi, 2025, "Ảnh hưởng của chất lượng tương tác đến ý định tiếp tục sử dụng thương mại livestreaming: Vai trò của giá trị cảm nhận," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 4, pages 16-28, DOI: 10.46223/HCMCOUJS.econ.vi.20.4.3859.
• Nguyễn Thị Khánh Thảo & Trần Huỳnh Tấn Sang & Lý Phước Sang & Đặng Thanh Tài & Bùi Ngọc Tuấn Anh, 2025, "Ảnh hưởng của truyền miệng trực tuyến và tiếp thị mạng xã hội đến ý định mua hàng," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 4, pages 29-45, DOI: 10.46223/HCMCOUJS.econ.vi.20.4.3331.
• Nguyễn Thị Phương Thảo & Nguyễn Đoàn Bảo Uyên & Bạch Văn Lượng & Nguyễn Văn Anh, 2025, "Ảnh hưởng của định hướng tiếp thị xanh đến hành vi khách hàng - Một nghiên cứu trong lĩnh vực bất động sản tại Việt Nam," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 6, pages 21-36, DOI: 10.46223/HCMCOUJS.econ.vi.20.6.3472.
• Trương Thị Hoàng Oanh & Võ Thị Như Ý & Đào Hồng Huệ & Trần Ngọc Hân & Phan Ngọc Trinh, 2025, "Vai trò yếu tố trung gian tuần tự của kiến thức và thái độ ảnh hưởng đến tiêu dùng thực phẩm hữu cơ: Góc nhìn mô hình SOR," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 6, pages 37-51, DOI: 10.46223/HCMCOUJS.econ.vi.20.4.3514.
• Bùi Ngọc Tuấn Anh & Nguyễn Thiên Thy & Cao Thị Lan Anh & Phạm Ngọc Hải Yến & Nguyễn Dương Danh & Trần Viết Hải, 2025, "Sự chấp nhận công nghệ AI trong bán lẻ: Trường hợp thế hệ Z và thế hệ Y," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 6, pages 52-67, DOI: 10.46223/HCMCOUJS.econ.vi.20.6.3605.
• Bùi Ngọc Tuấn Anh & Lê Phương Loan & Nguyễn Đặng Phương Anh & Lê Thị Ngân Hạnh, 2025, "Vai trò của virtual try-on và digital marketing trong việc hình thành ý định mua sắm trên các sàn thương mại điện tử," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 7, pages 103-120, DOI: 10.46223/HCMCOUJS.econ.vi.20.7.3878.
• Huỳnh Thị Mỹ Diệu & Huỳnh Thế Nguyễn & Trần Nguyễn Khánh Hải, 2025, "Nghiên cứu về ý định khởi nghiệp công nghệ số: Bằng chứng thực nghiệm tại Việt Nam," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 7, pages 20-39, DOI: 10.46223/HCMCOUJS.econ.vi.20.7.3751.
• Nguyễn Hoàng Phú & Mã Văn Khôi & Nguyễn Trọng An & Nguyễn Huỳnh Cẩm Tú, 2025, "Các yếu tố ảnh hưởng đến việc mua hàng hóa ảo trong game bắn súng dựa trên lý thuyết trạng thái dòng chảy," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 7, pages 40-54, DOI: 10.46223/HCMCOUJS.econ.vi.20.7.3940.
• Tô Phước Hải, 2025, "Trải nghiệm du lịch y tế, truyền miệng và mối liên hệ với ý định quay trở lại của du khách tại Thành Phố Hồ Chí Minh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 7, pages 88-102, DOI: 10.46223/HCMCOUJS.econ.vi.20.7.3734.
• Nguyễn Hải Quang & Nguyễn Thị Hải Anh, 2025, "Mô hình tích hợp dự đoán ý định quay lại điểm thăm quan của khách du lịch: Một nghiên cứu thực nghiệm tại Thành phố Hồ Chí Minh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 8, pages 54-67, DOI: 10.46223/HCMCOUJS.econ.vi.20.8.3837.
• Nguyễn Thị Thoa & Kiều Anh Tài & Trần Thế Nam, 2025, "Khám phá ảnh hưởng của sự kiện tại điểm bán đến hành vi mua sắm ngẫu hứng," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 8, pages 68-84, DOI: 10.46223/HCMCOUJS.econ.vi.20.8.4224.
• Hồ Thúy Trinh & Nông Thị Như Mai, 2025, "Hành vi mua của khách hàng trong lĩnh vực bảo hiểm nhân thọ: Nghiên cứu và phân tích trắc lượng thư mục," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 8, pages 85-106, DOI: 10.46223/HCMCOUJS.econ.vi.20.8.3807.
• Saurabh Singh & Imran Ahmad, 2025, "Innovating Insurance Services: Enhancing Perceived Value and Customer Satisfaction through Service Innovation," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, volume 28, issue 1, pages 55-71, DOI: 10.32725/acta.2025.004.
• Peter Achim & Bojia Li & Lily Ling Yang, 2025, "Endorsements and Referrals: Product Recommendations in Bilateral Trade," CRC TR 224 Discussion Paper Series, University of Bonn and University of Mannheim, Germany, number crctr224_2025_657, Feb.
• Fabian Herweg & Daniel Müller & Asri Özgümüs & Fabio Römeis, 2025, "Context-Dependent Risk Preferences and Decoy Effects," CESifo Working Paper Series, CESifo, number 11611.
• Przemyslaw Jeziorski & Dingzhe Leng & Stephan Seiler, 2025, "Causal Inference with Endogenous Price Response," CESifo Working Paper Series, CESifo, number 11898.
• Zhengrong Gu & Garrett A. Johnson & Shunto J. Kobayashi, 2025, "Can Privacy Technologies Replace Cookies? Ad Revenue in a Field Experiment," CESifo Working Paper Series, CESifo, number 11931.
• Beknazar-Yuzbashev, George & Ichiba, Sota & Stalinski, Mateusz, 2025, "To the Depths of the Sunk Cost: Experiments Revisiting the Elusive Effect," CAGE Online Working Paper Series, Competitive Advantage in the Global Economy (CAGE), number 746.
• Hicham MAHDJOUBA & Afaf KHOUILED, 2025, "Analysis of the Determinants of Individuals’ Decision-Making in Choosing Health Tourism Services in Thermal Spa Hotels," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 54, pages 7-17, July, DOI: 10.70147/m54717.
• Kata FÖLDI & Róbert Sándor SZŰCS & Katalin VARGÁNÉ CSOBÁN, 2025, "Bibliographic Cluster Analysis and Qualitative Research of Male Consumer Trend Groups in Hungary," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, volume 0, issue 1, pages 41-53, July, DOI: 10.70147/c274153.
• Eyad SHAMMOUT, 2025, "Understanding Online Purchase Aspects: Re-Examining the Antecedents of Cognitive Experience and Customer Satisfaction," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, volume 0, issue 2, pages 191-199, December, DOI: 10.70147/c27191199.
• Daniela Nicoleta BOTONE, 2025, "Predictors of Leadership Styles in Romanian Organizations," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, volume 0, issue 2, pages 201-207, December, DOI: 10.70147/c27201207.
• Andrei UNGUREANU, 2025, "The Soundtrack of a Generation: a Systematic Literature Review on the Influence of Ambient Music on Generation Z Consumers," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, volume 0, issue 38, pages 107-111, September, DOI: 10.70147/s38107111.
• Jacint JUHASZ, 2025, "Machine Learning-Driven Customer Segmentation: A Behavior-Based Approach for F&B Providers," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, volume 0, issue 39, pages 169-176, December, DOI: 10.70147/s39169176.
• Viktorie Kovarikova & Zuzana Dzilska & František Pollák, 2025, "Effective marketing mix of a manufacturing company in the context of sustainability and competitiveness," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 20, issue 1, pages 19-32.
• Karina Burgdorff Porsborg Jensen & Camilla Valbak-Andersen & Lars Funck Kristensen, 2025, "Co-creating sales management curricula with practitioners – insights on competencies for future sales managers. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 20, issue 1, pages 2-7.
• Asma Boukhaoua & Fares Habbache & Maouahib Zerouati, 2025, "The adoption of relationship marketing in rated hotels: An importance-performance analysis in Setif, Algeria," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 20, issue 1, pages 33-53.
• Nelson B. Guillen Jr., 2025, "Online master's degree: Analyzing the accessibility of international education in the Philippines – A global marketing perspective. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 20, issue 1, pages 8-18.
• Zohra Nourhane Chebab & Yahia Boukerch, 2025, "The impact of emotional attachment on brand loyalty: A case study of Algerian consumers," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 20, issue 2, pages 14-26.
• Nelson B. Guillen Jr., 2025, "Online master's degree: Analyzing the accessibility of international education in the Philippines – A global marketing perspective. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 20, issue 2, pages 2-13.
• Michaela Štefanová, 2025, "Strategic marketing and talent management in supporting the reintegration of women after parental leave," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 20, issue 2, pages 27-44.
• Manel Kebab, 2025, "Travel app adoption intentions: Extending the technology acceptance model with trust," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 20, issue 2, pages 45-58.
• Marie Vítová Dušková & Jan Koudelka & Miroslav Karlíček, 2025, "Who is the potential audience for classical music? The case of the Czech Republic," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 20, issue 3, pages 15-26.
• Renata Nemeth & Nikolett Czuprak, 2025, "The IKEA effect in human-AI collaboration: Does the effect exist for non-physical products? Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 20, issue 3, pages 2-6.
• Salma Cherdouh & Salim Kebir & Hanane Meslem, 2025, "Identification of satisfaction and dissatisfaction factors of hotel customers using natural language processing techniques," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 20, issue 3, pages 27-45.
• Kamala Emmanuella James Laki & Andrej Miklosik, 2025, "Leveraging AI-powered social media platforms to enhance customer engagement and drive sales growth in Uganda’s SMEs," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 20, issue 3, pages 46-58.
• Jan Ganobcik & Martin Halmo & Michal Lukac, 2025, "Optimising marketing communication processes in cultural tourism," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 20, issue 3, pages 7-14.
• Sabrina Boukellal & Hakima Souki & Mohand Chitti, 2025, "Form ideas to innovation: A creativity-driven model for new product development in the Algerian agro-food industry," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 20, issue 4, pages 12-25.
• Renata Nemeth & Nikolett Czuprak, 2025, "The IKEA effect in human-AI collaboration: Does the effect exist for non-physical products? Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 20, issue 4, pages 2-11.
• Lucie Ferdova & Laura Volkl & Dita Hommerova & Christiane Hellbach, 2025, "B2B market satisfaction and loyalty assessment with an emphasis on the provision of technological solutions," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 20, issue 4, pages 26-39.
• Kristina Melusova, 2025, "New trends of marketing communication in the digital era of tourism: Territorial disparities and current challenges," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 20, issue 4, pages 40-53.
• Angelo de Luca, 2025, "Breaking the micro-agency assessment bottleneck: Embedded analytics for e-commerce portfolio management. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 20, issue 4, pages 54-60.
• Deepak Jaiden KALPEN, 2025, "Beyond preconceptions: Analyzing the role of political party branding and psychological factors in voter decision-making within developing multi-party contexts," Journal of Economic and Social Thought, EconSciences Journals, volume 12, issue 1, pages 36-53, March.
• Daniel Y. ROTHSCHILD & Walter BLOCK, 2025, "Beyond preconceptions: Analyzing the role of political party branding and psychological factors in voter decision-making within developing multi-party contexts," Journal of Economic and Social Thought, EconSciences Journals, volume 12, issue 2, pages 58-70, June.
• Edouard V. NOVATOROV, 2025, "The administered public recreation marketing concept," Journal of Economic and Social Thought, EconSciences Journals, volume 12, issue 3, pages 110-115, September.
• Hsi-Liu CHENG, 2025, "Exploring the mediating role of school image in the nexus between service quality, innovation management, and student retention," Journal of Economic and Social Thought, EconSciences Journals, volume 12, issue 3, pages 128-148, September.
• Svetlana V. ZHARYKHIN, 2025, "Administered marketing for public recreation: A redistribution-based conceptualization," Journal of Social and Administrative Sciences, EconSciences Journals, volume 12, issue 1, pages 1-7, March.
• Edouard V. NOVATOROV, 2025, "Tracing the emergence of broadening marketing proposition: A thorny path," Journal of Economics Bibliography, EconSciences Journals, volume 12, issue 2, pages 98-107, June.
• Cletos Garatsa & Leo Mataruka & Christopher Zishiri, 2025, "Service Provider Migration and Bank Switching Behaviour: Factors Influencing Customer Retention in Harare's Banking Sector," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 6, issue 1, DOI: 10.59413/ajocs/v6.i.1.2.
• Christopher Mwololo Fred, 2025, "Comparative Analysis of Machine Learning Algorithms for Enhancing Social Media Marketing and Decision-Making in Kenyan SMEs," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 6, issue 1, DOI: 10.59413/ajocs/v6.i.1.4.
• Chanda Chipongoma & Dr. Austin Mwange, 2025, "Methodological and Philosophical Approaches to Social Media Marketing Adoption Studies: A Review," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 6, issue 1, DOI: 10.59413/ajocs/v6.i.1.16.
• Chanda Chipongoma & Dr. Austin Mwange, 2025, "A Multidimensional Review of Social Media Marketing Adoption Among MSMEs: Insights from Zambia," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 6, issue 2, DOI: 10.59413/ajocs/v6.i2.7.
• Mwansa Kosamu & Bupe G. Mutono Mwanza, 2025, "Investigating the Effect of Service Quality on Customer Behaviour in Courier Service Industry in Lusaka," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 6, issue 2, DOI: 10.59413/ajocs/v6.i2.10.
• Mircea-Alexandru Rosu, 2025, "Authority Vs. Topical Authority (Relevancy) In The World Of Ai," EUFIRE Conference Proceedings Series, Alexandru Ioan Cuza University Publisher, volume 1, issue 1, pages 339-354, October, DOI: 10.47743/eufire-2025-1-27.
• Ebbes, Peter & Wuyts, Stefan, 2025, "Social Network Methods in Interorganizational Research," HEC Research Papers Series, HEC Paris, number 1609, Dec, DOI: 10.2139/ssrn.5863162.
• Mihaela MARCU, 2025, "Public Relations Functions," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, volume 12, issue 2, pages 100-102, December, DOI: 10.5281/zenodo.17870665.
• Hampton, Clark & Knutson, Macy & Masli, Adi & Stefaniak, Chad, 2025, "How negative accounting news events, voluntary ESG assurance, and assurance provider influence consumer purchasing intentions," Accounting, Organizations and Society, Elsevier, volume 115, issue C, DOI: 10.1016/j.aos.2025.101599.
• Wang, Xiaoyan & Fu, Jianyou & Tian, Yixing & Chen, Honghua, 2025, "Does food recall strategy have a positive or negative effect on trust repair? Moderation analysis based on trust violation types and trust disposition," China Economic Review, Elsevier, volume 94, issue PA, DOI: 10.1016/j.chieco.2025.102512.
• Congiu, Luca & Botta, Enrico & Zoli, Mariangela, 2025, "Biases and nudges in the circular economy: A review," Ecological Economics, Elsevier, volume 233, issue C, DOI: 10.1016/j.ecolecon.2025.108579.
• Levy, Daniel & Chen, Haipeng (Allan) & Ray, Sourav & Charette, Elliot & Ling, Xiao & Zhao, Weihong & Bergen, Mark & Snir, Avichai, 2025, "Asymmetric price adjustment over the business cycle," Economics Letters, Elsevier, volume 254, issue C, DOI: 10.1016/j.econlet.2025.112450.
• Sun, Zhonghua & Wei, Wei, 2025, "Green technology innovation and corporate brand competitiveness: an analysis based on the role of environmental policy," Finance Research Letters, Elsevier, volume 71, issue C, DOI: 10.1016/j.frl.2024.106421.
• Salamat, Ramtin, 2025, "Trial plans as a means of price discrimination," Games and Economic Behavior, Elsevier, volume 153, issue C, pages 679-701, DOI: 10.1016/j.geb.2025.08.010.
• Lehrer, Ehud & Shaiderman, Dimitry, 2025, "Markovian persuasion with stochastic revelations," Games and Economic Behavior, Elsevier, volume 154, issue C, pages 411-439, DOI: 10.1016/j.geb.2025.09.014.
• Chenarides, Lauren & Richards, Timothy J. & Rutledge, Zachariah & Pender, John, 2025, "Dollar store impact on local labor markets and retail activity," Food Policy, Elsevier, volume 132, issue C, DOI: 10.1016/j.foodpol.2025.102827.
• Turki, Hager, 2025, "AI-powered personalization in e-commerce: Governance, consumer behavior, and exploratory insights from big data analytics," Technology in Society, Elsevier, volume 83, issue C, DOI: 10.1016/j.techsoc.2025.103033.

2024

• Serkan Demirel & Zahraa Alfuraiji, 2024, "The Mediating Role of Financial Literacy in the Impact of New Generation Branch Applications on Customer Satisfaction in Banking," Journal of Finance Letters (Maliye ve Finans Yazıları), Maliye ve Finans Yazıları Yayıncılık Ltd. Şti., volume 39, issue 121, pages 189-216, April, DOI: https://doi.org/10.33203/mfy.134147.
• Noelia Debbie Magne Andia & María Cecilia Lenis Abastoflor, 2024, "Análisis de la presencia del sector agrícola quinuero en los buscadores locales de Bolivia," Development Research Working Paper Series, Institute for Advanced Development Studies, number 04/2024, Feb.
• Dong Wei & Brett Green, 2024, "(Reverse) Price Discrimination with Information Design," American Economic Journal: Microeconomics, American Economic Association, volume 16, issue 2, pages 267-295, May, DOI: 10.1257/mic.20220242.
• Samuel G. Goldberg & Garrett A. Johnson & Scott K. Shriver, 2024, "Regulating Privacy Online: An Economic Evaluation of the GDPR," American Economic Journal: Economic Policy, American Economic Association, volume 16, issue 1, pages 325-358, February, DOI: 10.1257/pol.20210309.
• Rodney Duffett & Rodica Milena Zaharia & Tudor Edu & Raluca Constantinescu & Costel Negricea, 2024, "Exploring the Antecedents of Artificial Intelligence Products’ Usage. The Case of Business Students," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 26, issue 65, pages 106-106, February.
• Ines Djokic & Nikola Milicevic & Nenad Djokic & Borka Malcic & Branimir Kalas, 2024, "Students’ Perceptions of the Use of Artificial Intelligence in Educational Service," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 26, issue 65, pages 294-294, February.