Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2025

• Xiang Hui & Bingxiang Li & Mingmin Li, 2025, "Asset-light construction of technology-driven startups: insights from case studies in China," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 13, issue 1, pages 210-231, September, DOI: 10.9770/q9366935644.
• Abdelmoneim Ahmed Eltohamy & Shereen Aly Hussien Aly Abdou, 2025, "Advertising mix and mobile app adoption in Egypt: the moderating role of perceived utility," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 13, issue 1, pages 391-410, September, DOI: 10.9770/z3886537586.
• Radovan Bačík & Jaroslava Gburova & Katarina Melasova & Petra Motyckova, 2025, "Customer segmentation and perception of service quality in digital tourism," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 13, issue 1, pages 464-477, September, DOI: 10.9770/s3254688325.
• Radovan Bačík & Veronika Loumova & Štefan Gavura & Maria Tomasova & David Misko, 2025, "Emotions and their impact on the brand: a neuroscientific analysis of trust and social media content sharing in generation Z," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 13, issue 2, pages 122-142, December, DOI: 10.9770/p4562938953.
• Lukas Vartiak & Miroslav Skoda & Daniel Lajcin & Katarina Izova & Saroj Kumar Sahoo & Tushar Ranjan Sahoo, 2025, "Drivers of front‑line sales employees’ retention: interaction, motivation, and performance," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 13, issue 2, pages 264-279, December, DOI: 10.9770/y2734537888.
• Valavadra Sahu & Saroj Kumar Sahoo & Simran Babu & Sandhyarani Sahoo & Juraj Fabus & Miriam Garbarova, 2025, "The relationship of content and affiliate marketing strategies with varying shopping behaviours," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 13, issue 2, pages 325-339, December, DOI: 10.9770/y3764249885.
• Margarita Išoraitė & Gediminas Dubauskas, 2025, "Role of blockchain technology in green banking," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 13, issue 2, pages 440-450, December, DOI: 10.9770/s5967972526.
• Andiswa Purity Khumalo & Nosihle Rolana Raula & Steven Kayambazinthu Msosa, 2025, "Customer perception of green marketing in the South African retail sector," Insights into Regional Development, VsI Entrepreneurship and Sustainability Center, volume 7, issue 1, pages 83-92, March, DOI: 10.70132/h6837445699.
• Lucas Vukethwele & Siphenathi Fihla & Richard Chinomona, 2025, "Experiential marketing and its effects on customer e-satisfaction and customer happiness with online purchases in Mthatha," Insights into Regional Development, VsI Entrepreneurship and Sustainability Center, volume 7, issue 3, pages 69-82, September, DOI: 10.70132/d4894356469.
• Luuk van Maasakkers & Bas Donkers & Dennis Fok, 2025, "What Did I Forget? Basket Analysis for Large Assortments Using Transformers," Tinbergen Institute Discussion Papers, Tinbergen Institute, number 25-071/XII, Dec.
• Turlo, Sergey & Fina, Matteo & Kasinger, Johannes & Laghaie, Arash & Otter, Thomas, 2025, "Discrete choice in marketing through the lens of rational inattention," Other publications TiSEM, Tilburg University, School of Economics and Management, number 24894409-70a9-4920-9d3c-b.
• Carballa-Smichowski, Bruno & Lefouili, Yassine & Mantovani, Andrea & Reggiani, Carlo, 2025, "Data Sharing or Analytics Sharing?," TSE Working Papers, Toulouse School of Economics (TSE), number 25-1615, Feb.
• Leonardo Alonso Zamudio Norabuena & Milagros Johana Castillo Cueva & Gustavo Morales-Alonso & Yulissa Maruschka Navarro-Castillo, 2025, "Innovación en el marketing minorista: la experiencia sensorial y su influencia en las decisiones de compra de calzado femenino
  [Innovation in retail marketing: sensory experience and its influence on women’s footwear purchase decisions]," Papeles de Europa, Universidad Complutense de Madrid, Facultad de Ciencias Económicas y Empresariales, Instituto Complutense de Estudios Internacionales (ICEI), volume 38, pages 103871-1038, DOI: 10.5209/pade.103871.
• N.N. Kalkova, 2025, "Consumers’ online shopping choices and assortment forecasting by ABC analysis using eye tracking technology," Upravlenets, Ural State University of Economics, volume 16, issue 1, pages 92-105, March, DOI: 10.29141/2218-5003-2025-16-1-7.
• M.M. Smirnova & I.I. Staroverova, 2025, "Approaches to goals setting in customer loyalty and brand management under economic turbulence," Upravlenets, Ural State University of Economics, volume 16, issue 2, pages 100-117, May, DOI: 10.29141/2218-5003-2025-16-2-7.
• M.E. Al Khazraje & M. Raad Saleh & N. Khaleel Ibrahem, 2025, "The customer journey in the light of sensory marketing for fast food restaurants," Upravlenets, Ural State University of Economics, volume 16, issue 3, pages 78-91, July, DOI: 10.29141/2218-5003-2025-16-3-6.
• O.B. Yarosh & G.A. Pushkarev, 2025, "Visual identity and recognition of logos in promoting regional brands," Upravlenets, Ural State University of Economics, volume 16, issue 5, pages 49-66, November, DOI: 10.29141/2218-5003-2025-16-5-4.
• D.N. Kurkova & A.N. Kurbatskii, 2025, "Mechanisms of consumer adaptation to algorithmic pricing," Upravlenets, Ural State University of Economics, volume 16, issue 5, pages 67-83, November, DOI: 10.29141/2218-5003-2025-16-5-5.
• T.T.E. Onewo & Z.S. Belyaeva & G. Adegbile, 2025, "The mediating role of celebrity endorsement in stimulating purchases of ESG-oriented goods in Nigeria’s fast-moving consumer goods sector," Upravlenets, Ural State University of Economics, volume 16, issue 5, pages 84-97, November, DOI: 10.29141/2218-5003-2025-16-5-6.
• K.N. Aleksanov & A.M. Pakhalov & M.Yu. Sheresheva, 2025, "Factors in consumer loyalty to brands, retail chains, and private labels," Upravlenets, Ural State University of Economics, volume 16, issue 6, pages 51-68, January, DOI: 10.29141/2218-5003-2025-16-6-4.
• Elena Riha & David Riha & Vladimir Zhechev, 2025, "Implementation of factor analysis for identifying cultural differences in personal selling," Business & Management Compass, University of Economics Varna, issue 2, pages 12-23.
• Plamen Yankov, 2025, "The Impact of Online Presence on Loyalty: A Quantitative Study in the Context of Urban Tourism," Business & Management Compass, University of Economics Varna, issue 2, pages 24-36.
• Satrevics Vladimirs & Gobniece Zanda & Us Yana, 2025, "Meta-Analysis of the Concept of Brand Humanisation in Higher Education," Economics and Culture, Sciendo, volume 22, issue 2, pages 53-69, DOI: 10.2478/jec-2025-0020.
• Alfdool Sabri Mahmoud & Teruel-Serrano María Dolores & Alonso-Monasterio Pau, 2025, "The Brand Image Influence on the Relationship Between Social Media Advertising and Sustainable Tourism Practices in Petra (Jordan)," Economics, Sciendo, volume 13, issue 1, pages 25-44, DOI: 10.2478/eoik-2025-0014.
• Toni Nagian & Goh Thomas Sumarsan & Edward Yusuf Ronny & Calen, 2025, "Supply Chain Sustainability and Financial Performance: The Role of E-Commerce, Digital Banking and Digital Marketing of SMEs," Economics, Sciendo, volume 13, issue 1, pages 487-507, DOI: 10.2478/eoik-2025-0027.
• Waghmare Ganesh & Dash Pranati & Jogalekar Jaee & Killedar Murshaduddin & Rao Mvk Srinivasa & Biswas Mitrajit, 2025, "Corporate Social Responsibility: Economic Impacts on Consumer Loyalty and Brand Value in the Digital Era," Economics, Sciendo, volume 13, issue 2, pages 507-527, DOI: 10.2478/eoik-2025-0045.
• Phu Nguyen Hoang & Khoi Ma Van & Linh Tran Thi Khanh & Tu Nguyen Huynh Cam, 2025, "Analyzing the Adoption of Green Taxi Services: A Multi-Stakeholder Perspective," Economics, Sciendo, volume 13, issue 3, pages 341-373, DOI: 10.2478/eoik-2025-0069.
• Trung Duong Bao & Tri Le Dinh Minh & Anh Nguyen Van & Tra Nguyen Thi Thanh, 2025, "Psychological Alignment in Celebrity Endorsements: Evaluating Influencer Marketing Impact in the Luxury Hospitality Sector," Economics, Sciendo, volume 13, issue 4, pages 167-193, DOI: 10.2478/eoik-2025-0090.
• Badowska Sylwia & Grottel Monika & Pangsy-Kania Sylwia, 2025, "Motives for and Against Engagement in Charity by Older Adults. Empirical Evidence from Poland," Folia Oeconomica Stetinensia, Sciendo, volume 25, issue 1, pages 22-47, DOI: 10.2478/foli-2025-0002.
• İnan Ümmü Saliha Eken, 2025, "Use of the Topsis Method in Consumers’ Luxury Electric Vehicle Purchasing Decisions," Folia Oeconomica Stetinensia, Sciendo, volume 25, issue 2, pages 138-158, DOI: 10.2478/foli-2025-0026.
• Župan Tihana & Bognar Zrinka Blažević & Sesvečan Ema, 2025, "The Impact of Influencer Marketing on the Behavior of Generation Z Consumers," Folia Oeconomica Stetinensia, Sciendo, volume 25, issue 2, pages 347-365, DOI: 10.2478/foli-2025-0036.
• SANTOSO Budi & Hasan HAFIDZI Achmad & Gunawan WIBOWO Yohanes & IZZUDDIN Ahmad & Setiawan SUHARSONO Riyanto, 2025, "Innovative Marketing Strategies for Enhancing Competency and Access to Capital In SME’s," Foundations of Management, Sciendo, volume 17, issue 1, pages 173-186, DOI: 10.2478/fman-2025-0012.
• SANTOSO Budi & ARIYANTININGSIH Febri & ROBUSTIN Tri Palupi, 2025, "The Mediating Influence of Brand Attraction on Branding Performance: Evidence in East Java, Indonesia," Foundations of Management, Sciendo, volume 17, issue 1, pages 231-246, DOI: 10.2478/fman-2025-0016.
• FATOKI Olawale, 2025, "Perceived Value and Intention to Purchase Energy Efficient Appliances by Gen Z Consumers in South Africa," Foundations of Management, Sciendo, volume 17, issue 1, pages 273-288, DOI: 10.2478/fman-2025-0018.
• Ławińska Olga & Korombel Anna, 2025, "The impact of enterprises’ social media activities on Generation Z’s purchasing decisions," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 61, issue 3, pages 225-240, DOI: 10.2478/ijme-2024-0042.
• Eferakeya Idowu, 2025, "Does environmental uncertainty influence the application of strategic management accounting? An investigation of listed manufacturing firms in Nigeria," Journal of Economics and Management, Sciendo, volume 47, issue 1, pages 355-384, DOI: 10.22367/jem.2025.47.14.
• Rutkowski Ireneusz P., 2025, "Stevens’ measurement scales in marketing research – A continuation of discussion on whether researchers can ignore the Likert scale’s limitations as an ordinal scale," Marketing of Scientific and Research Organizations, Sciendo, volume 55, issue 1, pages 39-55, DOI: 10.2478/minib-2025-0003.
• Strzębicki Dariusz, 2025, "Consumer Engagement on Facebook: The Role of Comments in Travel Agency Brand Interactions in Poland," Marketing of Scientific and Research Organizations, Sciendo, volume 55, issue 1, pages 56-68, DOI: 10.2478/minib-2025-0004.
• Błoński Krzysztof & Witek Jolanta, 2025, "Marketing of higher education institutions: Research themes and their shifting relevance over time," Marketing of Scientific and Research Organizations, Sciendo, volume 55, issue 1, pages 69-89, DOI: 10.2478/minib-2025-0005.
• Sneideriene Agne & Zamkauskas Marius, 2025, "Expression of the Knowledge Economy in the Context of Marketing," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 47, issue 2, pages 238-250, DOI: 10.15544/mts.2025.18.
• Pilelienė Lina & Bakanauskas Arvydas Petras & Bendaravičienė Rita, 2025, "Artificial Intelligence and Influencer Marketing: Mapping the Field of Knowledge," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 47, issue 3, pages 370-388, DOI: 10.15544/mts.2025.30.
• Kuzyk Oleg, 2025, "Impact of Marketing Communications on the Competitiveness of Agribusiness in Ukraine," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 47, issue 3, pages 429-443, DOI: 10.15544/mts.2025.35.
• Majerova Jana & Nadanyiova Margareta & Patik Ladislav, 2025, "Marketing Insights Into National Food Consumption in the European Union," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 47, issue 4, pages 549-557, DOI: 10.15544/mts.2025.43.
• Zikienė Kristina & Dimšaitė Emilija, 2025, "Evaluating the Impact of Inclusive Marketing Dimensions on Advertising Effectiveness," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 47, issue 4, pages 570-584, DOI: 10.15544/mts.2025.45.
• Dubnytskyi Volodymyr & Polous Olha & Radchenko Hanna & Horiunova Kateryna, 2025, "Comprehensive Characteristics of the Sales Funnel Levels Transformation Under the Influence of Digital Trends in the Marketing Sphere," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 47, issue 4, pages 607-620, DOI: 10.15544/mts.2025.48.
• Charchafa Ilyes & Kimouche Bilal, 2025, "Adoption of Social Media for Products Marketing in Algerian Traditional and Handicraft Firms: Evidence from Setif Province," Naše gospodarstvo/Our economy, Sciendo, volume 71, issue 2, pages 58-69, DOI: 10.2478/ngoe-2025-0012.
• Marić Dražen & Leković Ksenija & Džever Sanja & Kostić Dunja & Vasiljević Aleksandar, 2025, "The Influence of Visual Elements of Social Media on the Behavior of Generation Z Tourists," Naše gospodarstvo/Our economy, Sciendo, volume 71, issue 3, pages 44-51, DOI: 10.2478/ngoe-2025-0016.
• Lukić Darko & Starčević Slađana & Pitić Goran, 2025, "Assessing the Impact of Point-of-Sale Beer Brand Ads Through Consumer Neuroscience Research," Naše gospodarstvo/Our economy, Sciendo, volume 71, issue 3, pages 52-63, DOI: 10.2478/ngoe-2025-0017.
• Bobek Vito & Elliot Jacob & Horvat Tatjana, 2025, "Digital Disruption and Author Strategy: A Qualitative Study of Self-Publishing in the US Science Fiction and Fantasy Market as a Source of Intangible Assets," Naše gospodarstvo/Our economy, Sciendo, volume 71, issue 4, pages 25-36, DOI: 10.2478/ngoe-2025-0021.
• Iršič Matjaž & Gjergjek Tomaž, 2025, "The Influence of Benefits and Trust on Consumers’ Attitudes towards Artificial Intelligence: The Moderating Role of Threats," Organizacija, Sciendo, volume 58, issue 2, pages 138-157, DOI: 10.2478/orga-2025-0009.
• Smajlović Mediha Arnaut & Marić Esmeralda, 2025, "Mapping Environmental Consciousness In Marketing Literature," South East European Journal of Economics and Business, Sciendo, volume 20, issue 1, pages 176-191, DOI: 10.2478/jeb-2025-0013.
• Sarajlić Halida & Kondić Lordan & Lincender Ana, 2025, "Sustainable Consumption behavior among Generation Z in Croatia: Understanding Actions and Attitudes in the Context of Global Ecological Challenges," South East European Journal of Economics and Business, Sciendo, volume 20, issue 2, pages 120-133, DOI: 10.2478/jeb-2025-0022.
• Bereczki Alpár-Előd & Alt Mónika-Anetta, 2025, "Modeling the Impact of Personalized Social Media Advertisements on Online Impulse Buying Intention," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, volume 70, issue 2, pages 38-64, DOI: 10.2478/subboec-2025-0009.
• Ștefan Maria-Cristina & Andreiana Violeta-Andreea & Stoica Georgiana Daniela, 2025, "Romania’s Place and Competitiveness in International Tourism," Valahian Journal of Economic Studies, Sciendo, volume 16, issue 1, pages 93-106, DOI: 10.2478/vjes-2025-0008.
• Belhouchat Assia & Djaouahdou Réda & Tăbîrcă Alina Iuliana, 2025, "Symbolic Disruption and Brand Identity in Luxury: The ‘Made in China’ Backlash in the Digital Age," Valahian Journal of Economic Studies, Sciendo, volume 16, issue 2, pages 43-58, DOI: 10.2478/vjes-2025-0015.
• Savov Radovan & Śedik Peter & Predanocyova Kristína & Pocol Cristina Bianca & Březinova Monika, 2025, "Exploratory Study of Beer Consumer Preferences in Slovakia: Craft or Industrial Beer?," Zagadnienia Ekonomiki Rolnej / Problems of Agricultural Economics, Sciendo, volume 385, issue 4, pages 66-91, DOI: 10.30858/zer/211832.
• Khan Tahsina & Khaled Amin Md. & Nahar Rezbin & Ramayah Thurasamy & Hassan Farheen, 2025, "Employees’ Brand Knowledge for Heightening Brand Endorsement in the Service Industry," Zagreb International Review of Economics and Business, Sciendo, volume 28, issue 1, pages 75-102, DOI: 10.2478/zireb-2025-0004.
• Beknazar-Yuzbashev, George & Ichiba, Sota & Stalinski, Mateusz, 2025, "To the Depths of the Sunk Cost : Experiments Revisiting the Elusive Effect," The Warwick Economics Research Paper Series (TWERPS), University of Warwick, Department of Economics, number 1544.
• Mehmet Metin Dam & Ahmet Faruk Aysan & Halil AltintaÅž & Mustafa Naimoglu, 2025, "A Novel Approach to Analyzing Nonlinear Effects of Decomposed Oil Shocks on Global Stock Market Indices: Evidence From Nardl and Wavelet Coherence," Annals of Financial Economics (AFE), World Scientific Publishing Co. Pte. Ltd., volume 20, issue 02, pages 1-48, June, DOI: 10.1142/S2010495225500113.
• Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari (ed.), 2025, "Market Dynamics and Strategies in a Post-Crisis World:Navigating a World in Flux," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13811, ISBN: ARRAY(0x74edb6d8), September.
• Franck Radenne, 2025, "Mastering Strategic Marketing for Specialty Pharmaceuticals:A Hands-On Guide," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 14134, ISBN: ARRAY(0x75dee3f0), September.
• Albrecht Rothacher (ed.), 2025, "Corporate Cultures and Global Brands," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number q0501, ISBN: ARRAY(0x75a21850), September.
• Nimmy Lovely George & M. Rakesh Krishnan, 2025, "COVID-19 Panic Buying Behaviour: Individual Differences among Consumers," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Shaply Abdul Kareem & D. Yuvaraj & S. Aswini Priya & Pulidindi Venugopal & S. Anjani Devi, 2025, "Purchase Intention and Satisfaction of FMCG Shoppers: Empirical Analysis from a Post-COVID-19 Outlook," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• N. Muhammed Sajid & Meera Peethambaran & K. Jiyas, 2025, "Predicting Visit Intention after COVID-19 Using Theory of Planned Behaviour," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Kritika Mahensaria & Supriyo Patra, 2025, "A Study on Consumer Behaviour towards Digital Food App Services in India," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Mallika Srivastava & Mudita Sinha & Biranchi Narayan Swar, 2025, "Consumers’ Online Shopping Behaviour: A Post-COVID-19 Analysis in India," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Tania Chauhan, 2025, "Substantial Changes in Consumer Buying Behaviour in the Post-COVID-19 World," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Reetika Jain, 2025, "A Study of Disruptions in Consumer Behaviour and Marketing Strategies in Response to the Pandemic in India," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Jyoti & Sarvesh Kumar, 2025, "A Narrative of Needs Assessment through Psychobiography of COVID-19 Patient by Observing Moment of Truth," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Jahanvi & Meenakshi Sharma, 2025, "Digital Migration and Survival of Fashion Industry Post New Normal," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Rahul Khandelwal, 2025, "Rural Healthcare: Recovery and Resilience through Digital Health Entrepreneurial Foresight in Developing Countries Post-COVID-19," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Rachna Bansal & Prabhat Mittal & Priti Verma, 2025, "Impact of Social Media during COVID-19 Using Binary Logistic Model," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• G. V. Sobha & P. Sridevi, 2025, "Digital Transformation for Recovery, Resilience, and Adaptation Post-COVID-19 in India," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Dawn Jose & E. Sulaiman Ebrahimkunju, 2025, "COVID-19: A Blessing in Disguise for Social Commerce in India," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Harshvardhan N. Bhavsar, 2025, "Purchasing Criteria of Wealthy Single Urbanites with Respect to Mobile Phone Accessories: A Post-COVID-19 Study," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Ruchika Dawar & Sonika Siwach & Sapna Sehrawat, 2025, "Indian Teens’ Buying Behaviour towards E-Commerce," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Chahat Jain & Pallavi Joshi Kapooria & Saurabh Singh, 2025, "Revamping Hospitality and Tourism: A Review of Service Quality Perceptions Post-COVID-19," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 16, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Pavnesh Kumar & Ravindra Kumar, 2025, "Sustainable Development through Green Marketing: Application and Its Environmental Importance," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 17, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Tanuj Mathur, 2025, "Effect of Subjective and Objective Knowledge on Consumers’ Willingness to Purchase Health Insurance during COVID-19 Pandemic," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 18, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Subhodeep Mukherjee & Chittipaka Venkataiah & Manish Mohan Baral & Sharad Chandra Srivastava, 2025, "Modelling Challenges Faced by the Retail Sector in the COVID-19 Outbreak," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 19, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Preeti Mehra & Tanvirul Islam Mahim, 2025, "Pioneering Digital Marketing: How Service Sector Companies in Bangladesh are Re-redesigning Their Marketing Strengths," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 20, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Sukhpreet Kaur & Deepa Guleria & Gurvinder Kaur, 2025, "Enhancing Resilience in Times of COVID-19 Crisis: Evidence from Indian Hotel Industry," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 21, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Rohit Bhuvaneshwar Mishra & Hongbing Jiang, 2025, "Clustering and Topic Modelling of Business Research Trends during COVID-19," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 22, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Shatrughna Ojha & Vandana Dubey & Claire Buisson, 2025, "Resilience of Street Food Vendors of Lucknow during COVID-19 Pandemic," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 23, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Saloni Devi & Garima Kohli, 2025, "Exploring the Impact of Organizational Culture on Employee Performance," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 24, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Pooja Deshmukh, 2025, "Mindfulness Practices and Their Essentiality for Teachers," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 25, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Rizwana Rafiq & Mir Insha Farooq, 2025, "Women Faculty and Increased Working Hours due to COVID-19 in Higher Educational Institutions: An Empirical Analysis," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 26, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Mrinal Keshri & Yash Kumar, 2025, "Analyzing Business and Functional Areas of ‘Didi Ki Rasoi’: A JEEViKA Initiative," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 27, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Ashutosh Dubey & Arif Khan, 2025, "A Digital Transformation Toolkit to Formulate CXO Office Strategy Overcoming Disruptions, Including the COVID-19 Pandemic," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 28, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Puneett Bhatnagr & Anupama Rajesh & Richa Misra, 2025, "Impact of Online Reputation on Neobank Adoption during COVID-19," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 29, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Shyam Sundar Panigrahi, 2025, "Technological Developments and Innovations to Drive the Post-COVID-19 World Economy," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 30, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Supriya Singh & Alka Lalhall, 2025, "Agri-Tech Start-ups in India: Present Status and Future Scope in Reference to COVID-19," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 31, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Palić, Mirko & Najdanović, Zoran & Tutek, Natalia, 2025, "Implications between Financial Literacy and Credit Card use among Retirees in Bosnia and Herzegovina," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2024), Hybrid Conference, Dubrovnik, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Dubrovnik, Croatia, 5-7 September, 2024", DOI: 10.54820/entrenova-2024-0010.
• Snir, Avichai & Levy, Daniel & Levy, Dudi & Chen, Haipeng (Allan), 2025, "Price Gouging or Market Forces? Fairness Perceptions of Price Hikes during the Pandemic," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 0.
• Levy, Daniel & Chen, Haipeng (Allan) & Ray, Sourav & Charette, Elliot & Ling, Xiao & Zhao, Weihong & Bergen, Mark & Snir, Avichai, 2025, "Asymmetric price adjustment over the business cycle," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 0, pages 112450-1124.
• Christou, Evangelos & Fotiadis, Anestis & Giannopoulos, Antonios, 2025, "Generative AI as a tourism actor: Reconceptualising experience co-creation, destination governance and responsible innovation in the synthetic experience economy," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 11, issue 2, pages 16-41, DOI: 10.5281/zenodo.16562068.
• Valentinov, Vladislav & Daniel, Gabriela, 2025, "Sector blurring: A systems-theoretical perspective," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 36, issue 4, pages 1-14, DOI: 10.31083/MRev44005.
• Xiao Ling & Sourav Ray & Daniel Levy, 2025, "Retail Price Ripples," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 333236, DOI: 10.13140/RG.2.2.24328.07686.
• Amoa-Gyarteng, Karikari, 2025, "Strategic Market Entry Evaluation: Highland Spring's Expansion into the Chinese Bottled Water Market," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 333698.
• Küffmann, Karin & Meickmann, Lena & Veith, Tobias, 2025, "Digitalisierung für eine besucherorientierte Innenstadt," EconStor Research Reports, ZBW - Leibniz Information Centre for Economics, number 319782.
• Schubart, Constantin & Glaubert, Nele, 2025, "Ethische Verantwortung und digitale Sichtbarkeit von Sparkassen-Vorständen auf LinkedIn," IU Discussion Papers - Human Resources, IU International University of Applied Sciences, number 9 (August 2025), DOI: 10.56250/4073.
• Vogel, Henrik & Schmitt, Sophie, 2025, "Die unterschätzte Macht der Schrift: Untersuchung des Einflusses von Schriftarten auf Anzeigenwahrnehmung, Markeneinstellung und Kaufverhalten," IU Discussion Papers - Marketing & Communication, IU International University of Applied Sciences, number 1 (Februar 2025).
• Morick, Alexander & Perst, Florian & Schubart, Constantin, 2025, "Analyse der Potenziale und strategischen Anwendung generativer KI im Content Marketing am Beispiel der Spezialchemieindustrie," IU Discussion Papers - Marketing & Communication, IU International University of Applied Sciences, number 4 (Oktober 2025), DOI: 10.56250/4087.
• Joyal, Aaron & Bartlo, Carol, 2025, "Influence of need for affiliation on small business customer loyalty," Small Business International Review, Asociación Española de Contabilidad y Administración de Empresas - AECA, volume 9, issue 1, pages 739-739, June, DOI: 10.26784/sbir.v9i1.739.
• A Wiid, Johannes & C Senooane, Belinda, 2025, "Drivers of SME customer relationship management: Perspectives from owners/managers," Small Business International Review, Asociación Española de Contabilidad y Administración de Empresas - AECA, volume 9, issue 2, pages 734-734, September, DOI: 10.26784/sbir.v9i2.734.
• Daria Dzyabura & Renana Peres & Irina Linevich, 2025, "Color Analytics for Data-Driven Brand Communications," Working Papers, New Economic School (NES), number w0292, Dec.
• Ebru Bilgen Kocatürk, 2025, "A Bibliometric Analysis on Sustainable Branding," Journal of Finance Letters (Maliye ve Finans Yazıları), Maliye ve Finans Yazıları Yayıncılık Ltd. Şti., volume 40, issue Special3, pages 203-224, December, DOI: https://doi.org/10.33203/mfy.183606.
• Amanda Starc & Thomas G. Wollmann, 2025, "Does Entry Remedy Collusion? Evidence from the Generic Prescription Drug Cartel," American Economic Review, American Economic Association, volume 115, issue 5, pages 1400-1438, May, DOI: 10.1257/aer.20220276.
• Frank Yang, 2025, "Nested Bundling," American Economic Review, American Economic Association, volume 115, issue 9, pages 2970-3013, September, DOI: 10.1257/aer.20230455.
• Melissa Newham & Jo Seldeslachts & Albert Banal-Estañol, 2025, "Common Ownership and Market Entry: Evidence from the Pharmaceutical Industry," American Economic Journal: Microeconomics, American Economic Association, volume 17, issue 4, pages 260-327, November, DOI: 10.1257/mic.20220220.
• Matthias Rodemeier, 2025, "Buy Baits and Consumer Sophistication: Field Evidence from Instant Rebates," American Economic Journal: Economic Policy, American Economic Association, volume 17, issue 2, pages 30-59, May, DOI: 10.1257/pol.20230358.
• Sarah Moshary & Bradley T. Shapiro & Sara Drango, 2025, "Preferences for Firearms," American Economic Review: Insights, American Economic Association, volume 7, issue 3, pages 340-356, September, DOI: 10.1257/aeri.20230435.
• Claudiu Coman & Ecaterina Coman & Teodor Florin Cilan, 2025, "Emerging Trends in Food Consumer Behaviour," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 27, issue 69, pages 398-398, April.
• Peter Sedík & Marian Cvirik & Cristina Bianca Pocol & Titanilla Oravecz, 2025, "Factors Influencing Honey Choice in Slovakia and Hungary: A Comparative Study," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 27, issue 69, pages 431-431, April.
• Sarka Velcovska & Vendula Prokopova, 2025, "A Segmentation Study on How Czech Consumers Make Household Food Purchases," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 27, issue 69, pages 555-555, April.
• Shakeel Ahmad & Xue Chaogai & Sayed Kifayat Shah & Jozsef Popp & Angel Acevedo-Duque, 2025, "Analysing Consumer Adoption Intentions of Drone-enabled Food Delivery Services: The Moderating Role of Uncertainty Avoidance," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 27, issue 69, pages 606-606, April.
• Carmen Acatrinei & Claudia Maria Miu, 2025, "AI vs. Human-Written Email Marketing: Consumer Insights for Sustainable Communication," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 27, issue S19, pages 1256-1256, November.
• Bohdan CHERNIAVSKYI, 2025, "Innovative Use of Floating Solar Panels in Remediation: A Product with a Multiplicative Effect for Ukraine's Environmental Restoration," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 13-24, March.
• Marilena Ionica RÄ‚DULICÄ‚, 2025, "Assessing the Marketing Performance of Financial-Banking Organizations, a Prerequisite for Increasing Competitiveness," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 25-35, March.
• Roland GOLDBERG & Clarise MOSTERT, 2025, "Factors Influencing Consumer Value and Attractiveness in Physical Shopping Centers: Evidence from the Western Cape, South Africa," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 36-48, March.
• Kamran ALLAHVERDIYEV, 2025, "Leveraging AI for Enhancing Sustainable Marketing and Consumer Experience in E-Commerce," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 49-59, March.
• Ștefan-Alexandru CATANÄ‚ & Cătălin GRÄ‚DINARU & Andreea BARBU & Georgeta IONESCU & Magdalena STOIAN (CIOBANU), 2025, "Personality Traits and Outcomes in a Simulated Marketing Environment," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 6-12, March.
• Constantin-Daniel PESTREA & Mihaela CONSTANTINESCU & Ana-Ruxandra-Cornelia NEACȘU & Florina BOTEZATU, 2025, "Sports Sustainability in Romania. How Sports Clubs in Romania's Football 1st Division Communicate about Sustainability," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 60-73, March.
• Alexandru - Mihăiță ICHIM, 2025, "The Impact of the COVID-19 Pandemic and the Military Conflict in Ukraine on the Business Behavior of Agro-Food Producers in the South-East Area of Romania – Empirical Research," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 31-40, June.
• Atswenbuma AGYO & Andy Fred WALI & Sunday Ijuo UKPATA, 2025, "Nexus of Value Co-Creation Dimensions: Moderating Role of Customer Trust using Mixed Methods," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 41-57, June.
• Anca-Francisca CRUCERU & Andrei-Nicolae VASILE, 2025, "Integrated Digital Marketing Strategies for Effective Communication with Customers in the Healthy Sugars Market," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 58-67, June.
• Georgios FARMAKIS & George SPAIS, 2025, "Exploring the Influence of Intelligent Personal Assistants on Brand Perception and Purchase Intentions Across Generations of Greek Consumers for Technology Products," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 6-30, June.
• Carmen ACATRINEI & Tudor URSÄ‚CESCU, 2025, "The Impact of Gamification on Marketing Strategy," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 3, pages 17-30, September.
• David-Florin CIOCODEICÄ‚ & Iustinian BARGHIER, 2025, "Smart Style: How AI is Changing the Course of Fashion Marketing," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 3, pages 43-50, September.
• Roland GOLDBERG & Carinda WILLIAMS, 2025, "Navigating the Digital Marketplace: A Qualitative Study of Generation Y's Retail and Social Commerce Preferences in South Africa," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 4, pages 17-28, December.
• Andreea TRUSCA, 2025, "Implementation Models of Artificial Intelligence in Higher Education Marketing," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 4, pages 29-39, December.
• Ruxanda SÃŽRBU, 2025, "Consumer Behavior in the Cruise Industry: A Qualitative Perspective on First-Time and Repeat Cruisers in the Romanian Market," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 4, pages 40-51, December.
• Andra DÄ‚NESCU, 2025, "Emotional & Experiential Marketing: Campaign Analysis in Romania," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 4, pages 52-60, December.
• Rita CANNAS & Lorenzo FLORIS & Daniela PETTINAO, 2025, "Brand Revitalization through Social Media Management in the Music Industry: The Case of a Country Singer in the USA," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 4, pages 61-75, December.
• Jesús Giráldez Rivero & Pedro Varela-Vázquez, 2025, "Food Packaging in Developing Spain," Documentos de Trabajo (DT-AEHE), Asociación Española de Historia Económica, number 2502, Jul.
• Neven Seric & Marica Melovic & Andela Jaksic-Stojanovic & Lidija Bagaric & Peronja Ivan, 2025, "Lighthouse Tourism And Rejuvenation Of The Stone Lights Brand: The Hidden Tourist Gems Of The Adriatic Sea," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 35, pages 91-103, June, DOI: 10.47743/rebs-2025-1-0006.
• Iuliana Obreja & Adriana Manolicä‚, 2025, "Bookstagram And Reading Habits For The 21st Online Consumer: A Romanian Chapter," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue si, pages 189-202, June, DOI: 10.47743/rebs-2025-si-0012.
• Yasser BAESHEN, 2025, "Adoption of Ride-Hailing Apps in the Shared Economy: Extending UTAUT2 with mediating variables," Access Journal, Access Press Publishing House, volume 6, issue 2, pages 249-269, April, DOI: 10.46656/access.2025.6.2(1).
• Ganna LIKHONOSOVA & Mansur MAMANAZAROV & Rustem ADILCHAEV & Abdusamat MAMANAZAROV, 2025, "Socio-economic development management: marketing the use of reserves and potentials," Access Journal, Access Press Publishing House, volume 6, issue 2, pages 319-335, April, DOI: 10.46656/access.2025.6.2(5).
• Purboyo PURBOYO & Laila Refiana SAID & Muhammad Riza FIRDAUS & Prihatini Ade MAYVITA, 2025, "A systematic literature review on live-streaming commerce: trends, consumer behavior, and business implications," Access Journal, Access Press Publishing House, volume 6, issue 2, pages 437-451, April, DOI: 10.46656/access.2025.6.2(11).
• Pavel L. Glukhikh & Denis V. Shkurin & Eduard R. Sayfulin, 2025, "How Does Social Media Marketing Affect the Growth of Microenterprises: Digital Barrier or Driver for Russia?," Journal of Applied Economic Research, Graduate School of Economics and Management, Ural Federal University, volume 24, issue 4, pages 1416-1444, DOI: https://doi.org/10.15826/vestnik.20.
• László Molnár & Tamara Keszey & Moreno Frau, 2025, "Developing a deeper understanding of actionable customer feedback: A systematic literature review," Society and Economy, Akadémiai Kiadó, Hungary, volume 47, issue 1, pages 42-65, March, DOI: 10.1556/204.2024.00011.
• Gábor Ferenc Pörzse & Ádám Katona & Tamara Keszey, 2025, "The impact of customer involvement of innovation outcomes: The role of moderator variables," Society and Economy, Akadémiai Kiadó, Hungary, volume 47, issue 2, pages 153-174, June, DOI: 10.1556/204.2025.00001.
• Selen Öztürk, 2025, "Determining how application type moderates Gen Z consumers' intentions to switch to paid mobile services: A study of the Push-Pull-Mooring Framework," Alphanumeric Journal, Bahadir Fatih Yildirim, volume 13, issue 2, pages 99-136, December, DOI: https://doi.org/10.17093/alphanumer.
• Irena Bogoevska-Gavrilova & Anita Ciunova-Shuleska, 2025, "The Role Of Message Credibility In Building Influencer Loyalty And Increasing Purchase Intentions," Proceedings of the International Conference "Economic and Business Trends Shaping the Future", Faculty of Economics-Skopje, Ss Cyril and Methodius University in Skopje, number 036, Dec.
• Daniel Levy & Haipeng & Chen & Sourav Ray & Elliot Charette & Xiao Ling & Weihong Zhao & Mark Bergen & Avichai Snir, 2025, "Asymmetric price adjustment over the business cycle," Papers, arXiv.org, number 2506.10640, Jun, revised Jun 2025.
• Xiao Ling & Sourav Ray & Daniel Levy, 2025, "Retail Price Ripples," Papers, arXiv.org, number 2512.02564, Dec.
• Danica Radevic Pavlicic, 2025, "Minding The Branding – How Can Eeg Help? A Literature Review On Application Of Electroencephalography In Branding," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 34, issue 1, pages 325-350, june, DOI: 10.17818/EMIP/2025/5.
• Zoran Krupka & Iva Zelenika & Goran Vlasic, 2025, "Investigation Of Factors For Choosing An Air Airline Brand: Comparison Of Business And Tourist Travelers," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 34, issue 2, pages 483-500, november, DOI: 10.17818/EMIP/2025/24.
• Ika Febrilia & Andi Muhammad Sadat & Anizah Zainuddin & Meta Bara Berutu & Destria Kurnianti, 2025, "Do You Feel Better When Buying More? The Moderating Effect of Consumer Mood on the Urge To Buy Impulsively," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 113-128.
• Yayuk Sriayudha & Johannes & Ade Octavia & Tona Aurora Lubis, 2025, "Exploring the Role of Consumer Attitudes in Mediating the Influence of Knowledge, Values, Subjective Norms, and Behavioral Control on the Purchase of Eco-Friendly Products," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 163-178.
• Moch Rizal & Lela Nurlaela Wati & Alfina Putri Andita & Rita Yuni Mulyantii, 2025, "The Role of Positive Emotions in Mediation the Influence of Fashion Involvement, Shopping Lifestyle on E-Impulse Buying (Empirical Evidence in Generation X, Y, Z)," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 181-208.
• Roymon Panjaitan & Naili Farida & Farida Indriani, 2025, "Entrepreneurial Creativity and Business Innovation Performance: The Role of Competitivenes Mechanism Protection and Competitive Intensity," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 59-79.
• Guruh T. Hariyadi & Purwanto Purwanto & Rizal Isnanto, 2025, "Green Consumer Profile Analysis: Insights from Digital Market Clustering," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 5, pages 27-47.
• Lulzim Rashiti & Shqiprim Jashari & Hristo Ivanov Katrandjiev, 2025, "The Impact of Promotional Activities on Consumer Behavior: A Case Study of the Beverage Industry in Kosovo," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 125-140.
• Totok Haryanto & Budhi Haryanto, 2025, "How Do YouTube Ads Shape Consumer Decisions? (Empirical Study on Gen-Z)," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 87-106.
• Diana Aqmala & Roymon Panjaitan & Febrianur Ibnu Fitroh Sukono Putra, 2025, "Leveraging Pro-Growth Interaction Capability to Improve Firm Performance: The Impact of Dynamic Markets," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 7, pages 98-115.
• Arif Afendi & I Made Sukresna & Farida Indriani, 2025, "Market Orientation and Value Resonance Innovation Capability: A Synergistic Approach to Enhance Firm Performance," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 8, pages 98-114.
• Michaela Janska & Marta Zambochova & Bara Fialova, 2025, "Identification of consumers willing to buy green products – A case study in the Czech Republic," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 28, issue 1, pages 208-220, March, DOI: 10.15240/tul/001/2025-5-013.
• Xulong Wang & Chenyu Fu & Feng Leng, 2025, "Do inconsistent online reviews reduce sales for merchants on the platform? Evidence from China," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 28, issue 2, pages 192-207, June, DOI: 10.15240/tul/001/2025-5-011.
• Ales Hes & Martina Svecova & Jana Hinke & Daniela Salkova, 2025, "Research on citizens’ behavior in relation to the use of re-use centers and re-use points," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 28, issue 3, pages 176-194, September, DOI: 10.15240/tul/001/2025-3-011.
• Isabel Novo-Corti & Matias Membiela-Pollan & Diana M. Tirca, 2025, "Back to the future of fashion: Circularity and consumer ethics," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 28, issue 3, pages 212-228, September, DOI: 10.15240/tul/001/2025-3-013.
• Radka Bauerova & Veronika Koprivova, 2025, "Make ads skippable or not: The impact of ad type on brand recall, salience and conversion rate," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 28, issue 4, pages 180-197, December, DOI: 10.15240/tul/001/2025-5-009.
• Michaela Janska & Marta Zambochova, 2025, "Consumer perception of private labels: A case study of the Czech Republic," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 28, issue 4, pages 198-210, December, DOI: 10.15240/tul/001/2025-4-013.
• Khaled Khellil & Kamilia Loucif, 2025, "The Influence Of Online Reviews On Customer Decisions In Algerian E-Marketplaces," Economic Annals, Faculty of Economics and Business, University of Belgrade, volume 70, issue 246, pages 141-174, July – Se.
• Abdulvahap Baydaş & Abdulaziz Sezer, 2025, "Kadınların Küçük Ev Aletlerine Yönelik Marka Bağımlılığının Faydacı ve Hedonik Tüketim Eğilimleri ile İlişkisinin İncelenmesi," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 9, issue 2, pages 221-239, December, DOI: 10.33399/biibfad.1560175.
• İbrahim Yemez, 2025, "Etik Tüketim Bilincinin Ekolojik Ürünlere Yüksek Fiyat Ödeme İstekliliğinde Dini Bağlılığın Düzenleyici Rolü," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 9, issue 2, pages 353-371, December, DOI: 10.33399/biibfad.1597297.
• Kalemaj Eleni, 2025, "Influencing E-commerce Performance in European Transition Economies: An Urgent Call for Digital Marketing," Business Systems Research, Sciendo, volume 16, issue 1, pages 255-284, DOI: 10.2478/bsrj-2025-0013.
• Emini Adelina & Budić Hrvoje & Klopotan Igor, 2025, "AI-Driven Personalisation and Customer Engagement in Social Commerce: Evidence from Kosovo," Business Systems Research, Sciendo, volume 16, issue 2, pages 145-167, DOI: 10.2478/bsrj-2025-0022.
• Čvirik Marián & Cagáňová Dagmar, 2025, "Ethical Perceptions of Foreign Product Purchases Among Generation Z: The Impact of Patriotism, Ethnocentrism, and Worldmindedness," Business Systems Research, Sciendo, volume 16, issue 2, pages 198-218, DOI: 10.2478/bsrj-2025-0025.
• Dasanayaka SWSB & Kathir Darrshan & Zeqiri Jusuf & Belkhodja Omar & Cotelioglu Efe, 2025, "Stakeholder Perceptions of the Organic Foods Industry in Sri Lanka," Business Systems Research, Sciendo, volume 16, issue 2, pages 344-376, DOI: 10.2478/bsrj-2025-0031.
• Yuliia Fisun & Olena Borysenko & Iryna Suvorova, 2025, "Strategies for attracting consumers in the digital age: balancing service promotion and assortment adaptation," Economic Synergy, Higher Educational Institution Academician Yuriy Bugay International Scientific & Technical University, issue 2, pages 136-152, DOI: 10.53920/ES-2025-2-9.
• Olha Kokorieva & Ivan Ponidzelskyi, 2025, "Theoretical and methodological approaches to evaluating the effectiveness of marketing in sales activities," Economic Synergy, Higher Educational Institution Academician Yuriy Bugay International Scientific & Technical University, issue 2, pages 19-27, DOI: 10.53920/ES-2025-2-2.
• Oksana Karpenko & Artem Matnenko, 2025, "Management of enterprise business processes based on digital marketing technologies," Economic Synergy, Higher Educational Institution Academician Yuriy Bugay International Scientific & Technical University, issue 2, pages 52-64, DOI: 10.53920/ES-2025-2-5.
• Milagros C. Bales & Karen Luz P. Yap & Fatima T. Baliña & Leomarich F. Casinillo, 2025, "Interaction and problems in the abaca industry in Region VIII, Philippines," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 15, issue 1, pages 3-19, DOI: 10.46223/HCMCOUJS.econ.en.15.1.3137.
• Hoa Le Thai Nguyen & Thi Thi Cam Tang, 2025, "The impact of online review on fresh food purchase intention via mobile applications: An approach of Elaboration Likelihood Model (ELM) theory," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 15, issue 2, pages 128-151, DOI: 10.46223/HCMCOUJS.econ.en.15.2.3090.
• Tuan Van Pham & My Ha Nguyen & Linh Khanh Nguyen & Yen Phi Hoang & Thu Hoai Tran & Linh Ngoc Khanh Hoang, 2025, "The impact of Firm Generated Content (FGC) and User Generated Content (UGC) on the intention to use telehealth services," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 15, issue 2, pages 37-50, DOI: 10.46223/HCMCOUJS.econ.en.15.2.3294.
• Minh Thi Hong Le & Hieu Ngoc Minh Pham & Ly Thi Truc Nguyen & Thuy Thi Xuan Le & Suong Thi Mai Nguyen, 2025, "Augmenting TikTok shop adoption: The mediating role of Key Opinion Consumers (KOCs) in live streaming, video content, and Artificial Intelligence (AI) recommendations," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 15, issue 2, pages 85-104, DOI: 10.46223/HCMCOUJS.econ.en.15.2.2939.
• Oanh Thi Thuy Thai & Tho Alang, 2025, "Greenwash and green purchase intentions among Vietnamese consumers: The mediating roles of green skepticism, environmental concern and knowledge," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 15, issue 4, pages 109-135, DOI: 10.46223/HCMCOUJS.econ.en.15.4.3321.
• Hien Nguyen Trong Ton, 2025, "Analyzing public perceptions of street food in Ho Chi Minh City from a management perspective using data analytics and netnography approaches," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 15, issue 4, pages 150-161, DOI: 10.46223/HCMCOUJS.econ.en.15.4.3721.
• Mary Flor Silvestre Namoca & James Garcia Esguerra, 2025, "Clients’ criteria for dental services selection and assessment of service quality and satisfaction in Cebu, Philippines," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 15, issue 4, pages 3-17, DOI: 10.46223/HCMCOUJS.econ.en.15.4.3345.
• Nhung Thi Hoai Duong & Minh Quang Ta, 2025, "Investigating online purchase intention of Gen Z on TikTok live stream shopping," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 15, issue 4, pages 71-89, DOI: 10.46223/HCMCOUJS.econ.en.15.4.3416.
• Chung Thi Du, 2025, "Factors influencing luxury wine consumption behavior among Vietnamese consumers," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 15, issue 4, pages 90-108, DOI: 10.46223/HCMCOUJS.econ.en.15.4.3824.
• Giang Hoai Kieu Le & Ky Van Nguyen, 2025, "The impact of augmented reality on impulse buying of makeup products on e-commerce platforms," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 15, issue 6, pages 112-131, DOI: 10.46223/HCMCOUJS.econ.en.15.6.3748.
• Trinh Tu Pham & Loan Thi Thuy Nguyen & Ngan My To, 2025, "FOMO (Fear Of Missing Out) and social media influencers: Exploring their impact on impulsive buying behavior among young TikTok users in Tra Vinh City," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 15, issue 6, pages 164-180, DOI: 10.46223/HCMCOUJS.econ.en.15.6.3977.
• Hien Thi Thu Pham & Son Bao Doan, 2025, "Exploring the pathways to tourists’ pro-environmental behavior at Vietnamese tourism destinations," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 15, issue 6, pages 74-92, DOI: 10.46223/HCMCOUJS.econ.en.15.6.3817.
• Mã Văn Khôi & Dương Phan Hiệp My & Nguyễn Huỳnh Cẩm Tú, 2025, "Ý định sử dụng chai tái sử dụng của học sinh, sinh viên: Tiếp cận bằng mô hình quá trình song song mở rộng (EPPM)," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 10, pages 102-117, DOI: 10.46223/HCMCOUJS.econ.vi.20.10.452.
• Nguyễn Thị Thanh Thúy & Bùi Ngọc Tuấn Anh & Nguyễn Ngọc Duy Phương, 2025, "Vai trò của thương hiệu nhà tuyển dụng trong việc nâng cao hiệu quả công việc của nhân viên ngành ngân hàng," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 10, pages 3-17, DOI: 10.46223/HCMCOUJS.econ.vi.20.10.435.
• Tô Phước Hải, 2025, "Tác động điều tiết của hạnh phúc du khách đối với trải nghiệm du lịch y tế: Nghiên cứu tại Thành Phố Hồ Chí Minh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 10, pages 71-83, DOI: 10.46223/HCMCOUJS.econ.vi.20.10.425.
• Đinh Văn Hoàng & Trần Thái Hưng & Đoàn Nguyễn Dũng & Nguyễn Thị Phương Thảo & Nguyễn Minh Phương, 2025, "Ảnh hưởng của giá trị chức năng, giá trị quan hệ và giá trị cảm xúc trong việc thúc đẩy hành vi mua sắm xanh: Vai trò trung gian của động lực nội tại xanh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 10, pages 84-101, DOI: 10.46223/HCMCOUJS.econ.vi.20.10.414.
• Hoàng Thị Phương Thảo & Võ Thị Như Ý, 2025, "Thương hiệu cá nhân: Cơ hội nghề nghiệp cho sinh viên kinh doanh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 12, pages 19-39, DOI: 10.46223/HCMCOUJS.econ.vi.20.12.442.
• Tô Phước Hải, 2025, "Cải thiện trải nghiệm du lịch y tế tại Thành phố Hồ Chí Minh: Khám phá định tính từ quan điểm du khách," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 12, pages 99-110, DOI: 10.46223/HCMCOUJS.econ.vi.20.12.458.
• Ngô Thị Lan & Nguyễn Thị Huyền Ngân & Nguyễn Thị Thanh Ngân & Nguyễn Thị Ngọc Hiệp, 2025, "Tác động của marketing dựa trên giác quan đến tài sản thương hiệu và ý định quay trở lại của khách hàng ở các chuỗi nhà hàng buffet tại Thành phố Hồ Chí Minh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 2, pages 105-120, DOI: 10.46223/HCMCOUJS.econ.vi.20.2.3381.
• Nguyễn Đức Hiếu & Trần Ái Cầm & Nguyễn Viết Bằng & Võ Đức Duy, 2025, "Trò chơi hóa và ý định khởi nghiệp kỹ thuật số của sinh viên tại Thành phố Hồ Chí Minh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 2, pages 36-50, DOI: 10.46223/HCMCOUJS.econ.vi.20.2.3402.
• Nguyễn Lê Thái Hòa, 2025, "Vai trò của xu hướng mua sắm điều tiết các nhân tố thúc đẩy và cản trở lên hành vi mua lại thực phẩm hữu cơ," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 2, pages 68-85, DOI: 10.46223/HCMCOUJS.econ.vi.20.2.3469.
• Nguyễn Hữu Khôi, 2025, "Ảnh hưởng của chất lượng tương tác đến ý định tiếp tục sử dụng thương mại livestreaming: Vai trò của giá trị cảm nhận," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 4, pages 16-28, DOI: 10.46223/HCMCOUJS.econ.vi.20.4.3859.
• Nguyễn Thị Khánh Thảo & Trần Huỳnh Tấn Sang & Lý Phước Sang & Đặng Thanh Tài & Bùi Ngọc Tuấn Anh, 2025, "Ảnh hưởng của truyền miệng trực tuyến và tiếp thị mạng xã hội đến ý định mua hàng," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 4, pages 29-45, DOI: 10.46223/HCMCOUJS.econ.vi.20.4.3331.
• Nguyễn Thị Phương Thảo & Nguyễn Đoàn Bảo Uyên & Bạch Văn Lượng & Nguyễn Văn Anh, 2025, "Ảnh hưởng của định hướng tiếp thị xanh đến hành vi khách hàng - Một nghiên cứu trong lĩnh vực bất động sản tại Việt Nam," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 6, pages 21-36, DOI: 10.46223/HCMCOUJS.econ.vi.20.6.3472.
• Trương Thị Hoàng Oanh & Võ Thị Như Ý & Đào Hồng Huệ & Trần Ngọc Hân & Phan Ngọc Trinh, 2025, "Vai trò yếu tố trung gian tuần tự của kiến thức và thái độ ảnh hưởng đến tiêu dùng thực phẩm hữu cơ: Góc nhìn mô hình SOR," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 6, pages 37-51, DOI: 10.46223/HCMCOUJS.econ.vi.20.4.3514.