Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2025

• Purboyo PURBOYO & Laila Refiana SAID & Muhammad Riza FIRDAUS & Prihatini Ade MAYVITA, 2025, "A systematic literature review on live-streaming commerce: trends, consumer behavior, and business implications," Access Journal, Access Press Publishing House, volume 6, issue 2, pages 437-451, April, DOI: 10.46656/access.2025.6.2(11).
• Pavel L. Glukhikh & Denis V. Shkurin & Eduard R. Sayfulin, 2025, "How Does Social Media Marketing Affect the Growth of Microenterprises: Digital Barrier or Driver for Russia?," Journal of Applied Economic Research, Graduate School of Economics and Management, Ural Federal University, volume 24, issue 4, pages 1416-1444, DOI: https://doi.org/10.15826/vestnik.20.
• Selen Öztürk, 2025, "Determining how application type moderates Gen Z consumers' intentions to switch to paid mobile services: A study of the Push-Pull-Mooring Framework," Alphanumeric Journal, Bahadir Fatih Yildirim, volume 13, issue 2, pages 99-136, December, DOI: https://doi.org/10.17093/alphanumer.
• Irena Bogoevska-Gavrilova & Anita Ciunova-Shuleska, 2025, "The Role Of Message Credibility In Building Influencer Loyalty And Increasing Purchase Intentions," Proceedings of the 5th International Conference "Economic and Business Trends Shaping the Future" 2024, Faculty of Economics-Skopje, Ss Cyril and Methodius University in Skopje, number 036, Dec.
• Daniel Levy & Haipeng & Chen & Sourav Ray & Elliot Charette & Xiao Ling & Weihong Zhao & Mark Bergen & Avichai Snir, 2025, "Asymmetric price adjustment over the business cycle," Papers, arXiv.org, number 2506.10640, Jun, revised Jun 2025.
• Xiao Ling & Sourav Ray & Daniel Levy, 2025, "Retail Price Ripples," Papers, arXiv.org, number 2512.02564, Dec.
• Danica Radevic Pavlicic, 2025, "Minding The Branding – How Can Eeg Help? A Literature Review On Application Of Electroencephalography In Branding," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 34, issue 1, pages 325-350, june, DOI: 10.17818/EMIP/2025/5.
• Zoran Krupka & Iva Zelenika & Goran Vlasic, 2025, "Investigation Of Factors For Choosing An Air Airline Brand: Comparison Of Business And Tourist Travelers," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 34, issue 2, pages 483-500, november, DOI: 10.17818/EMIP/2025/24.
• Ika Febrilia & Andi Muhammad Sadat & Anizah Zainuddin & Meta Bara Berutu & Destria Kurnianti, 2025, "Do You Feel Better When Buying More? The Moderating Effect of Consumer Mood on the Urge To Buy Impulsively," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 113-128.
• Yayuk Sriayudha & Johannes & Ade Octavia & Tona Aurora Lubis, 2025, "Exploring the Role of Consumer Attitudes in Mediating the Influence of Knowledge, Values, Subjective Norms, and Behavioral Control on the Purchase of Eco-Friendly Products," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 163-178.
• Moch Rizal & Lela Nurlaela Wati & Alfina Putri Andita & Rita Yuni Mulyantii, 2025, "The Role of Positive Emotions in Mediation the Influence of Fashion Involvement, Shopping Lifestyle on E-Impulse Buying (Empirical Evidence in Generation X, Y, Z)," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 181-208.
• Roymon Panjaitan & Naili Farida & Farida Indriani, 2025, "Entrepreneurial Creativity and Business Innovation Performance: The Role of Competitivenes Mechanism Protection and Competitive Intensity," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 59-79.
• Guruh T. Hariyadi & Purwanto Purwanto & Rizal Isnanto, 2025, "Green Consumer Profile Analysis: Insights from Digital Market Clustering," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 5, pages 27-47.
• Lulzim Rashiti & Shqiprim Jashari & Hristo Ivanov Katrandjiev, 2025, "The Impact of Promotional Activities on Consumer Behavior: A Case Study of the Beverage Industry in Kosovo," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 125-140.
• Totok Haryanto & Budhi Haryanto, 2025, "How Do YouTube Ads Shape Consumer Decisions? (Empirical Study on Gen-Z)," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 87-106.
• Diana Aqmala & Roymon Panjaitan & Febrianur Ibnu Fitroh Sukono Putra, 2025, "Leveraging Pro-Growth Interaction Capability to Improve Firm Performance: The Impact of Dynamic Markets," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 7, pages 98-115.
• Arif Afendi & I Made Sukresna & Farida Indriani, 2025, "Market Orientation and Value Resonance Innovation Capability: A Synergistic Approach to Enhance Firm Performance," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 8, pages 98-114.
• Michaela Janska & Marta Zambochova & Bara Fialova, 2025, "Identification of consumers willing to buy green products – A case study in the Czech Republic," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 28, issue 1, pages 208-220, March, DOI: 10.15240/tul/001/2025-5-013.
• Xulong Wang & Chenyu Fu & Feng Leng, 2025, "Do inconsistent online reviews reduce sales for merchants on the platform? Evidence from China," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 28, issue 2, pages 192-207, June, DOI: 10.15240/tul/001/2025-5-011.
• Ales Hes & Martina Svecova & Jana Hinke & Daniela Salkova, 2025, "Research on citizens’ behavior in relation to the use of re-use centers and re-use points," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 28, issue 3, pages 176-194, September, DOI: 10.15240/tul/001/2025-3-011.
• Isabel Novo-Corti & Matias Membiela-Pollan & Diana M. Tirca, 2025, "Back to the future of fashion: Circularity and consumer ethics," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 28, issue 3, pages 212-228, September, DOI: 10.15240/tul/001/2025-3-013.
• Radka Bauerova & Veronika Koprivova, 2025, "Make ads skippable or not: The impact of ad type on brand recall, salience and conversion rate," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 28, issue 4, pages 180-197, December, DOI: 10.15240/tul/001/2025-5-009.
• Michaela Janska & Marta Zambochova, 2025, "Consumer perception of private labels: A case study of the Czech Republic," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 28, issue 4, pages 198-210, December, DOI: 10.15240/tul/001/2025-4-013.
• Khaled Khellil & Kamilia Loucif, 2025, "The Influence Of Online Reviews On Customer Decisions In Algerian E-Marketplaces," Economic Annals, Faculty of Economics and Business, University of Belgrade, volume 70, issue 246, pages 141-174, July – Se.
• Abdulvahap Baydaş & Abdulaziz Sezer, 2025, "Kadınların Küçük Ev Aletlerine Yönelik Marka Bağımlılığının Faydacı ve Hedonik Tüketim Eğilimleri ile İlişkisinin İncelenmesi," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 9, issue 2, pages 221-239, December, DOI: 10.33399/biibfad.1560175.
• İbrahim Yemez, 2025, "Etik Tüketim Bilincinin Ekolojik Ürünlere Yüksek Fiyat Ödeme İstekliliğinde Dini Bağlılığın Düzenleyici Rolü," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 9, issue 2, pages 353-371, December, DOI: 10.33399/biibfad.1597297.
• Kalemaj Eleni, 2025, "Influencing E-commerce Performance in European Transition Economies: An Urgent Call for Digital Marketing," Business Systems Research, Sciendo, volume 16, issue 1, pages 255-284, DOI: 10.2478/bsrj-2025-0013.
• Emini Adelina & Budić Hrvoje & Klopotan Igor, 2025, "AI-Driven Personalisation and Customer Engagement in Social Commerce: Evidence from Kosovo," Business Systems Research, Sciendo, volume 16, issue 2, pages 145-167, DOI: 10.2478/bsrj-2025-0022.
• Čvirik Marián & Cagáňová Dagmar, 2025, "Ethical Perceptions of Foreign Product Purchases Among Generation Z: The Impact of Patriotism, Ethnocentrism, and Worldmindedness," Business Systems Research, Sciendo, volume 16, issue 2, pages 198-218, DOI: 10.2478/bsrj-2025-0025.
• Dasanayaka SWSB & Kathir Darrshan & Zeqiri Jusuf & Belkhodja Omar & Cotelioglu Efe, 2025, "Stakeholder Perceptions of the Organic Foods Industry in Sri Lanka," Business Systems Research, Sciendo, volume 16, issue 2, pages 344-376, DOI: 10.2478/bsrj-2025-0031.
• Yuliia Fisun & Olena Borysenko & Iryna Suvorova, 2025, "Strategies for attracting consumers in the digital age: balancing service promotion and assortment adaptation," Economic Synergy, Higher Educational Institution Academician Yuriy Bugay International Scientific & Technical University, issue 2, pages 136-152, DOI: 10.53920/ES-2025-2-9.
• Olha Kokorieva & Ivan Ponidzelskyi, 2025, "Theoretical and methodological approaches to evaluating the effectiveness of marketing in sales activities," Economic Synergy, Higher Educational Institution Academician Yuriy Bugay International Scientific & Technical University, issue 2, pages 19-27, DOI: 10.53920/ES-2025-2-2.
• Oksana Karpenko & Artem Matnenko, 2025, "Management of enterprise business processes based on digital marketing technologies," Economic Synergy, Higher Educational Institution Academician Yuriy Bugay International Scientific & Technical University, issue 2, pages 52-64, DOI: 10.53920/ES-2025-2-5.
• Milagros C. Bales & Karen Luz P. Yap & Fatima T. Baliña & Leomarich F. Casinillo, 2025, "Interaction and problems in the abaca industry in Region VIII, Philippines," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 15, issue 1, pages 3-19, DOI: 10.46223/HCMCOUJS.econ.en.15.1.3137.
• Hoa Le Thai Nguyen & Thi Thi Cam Tang, 2025, "The impact of online review on fresh food purchase intention via mobile applications: An approach of Elaboration Likelihood Model (ELM) theory," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 15, issue 2, pages 128-151, DOI: 10.46223/HCMCOUJS.econ.en.15.2.3090.
• Tuan Van Pham & My Ha Nguyen & Linh Khanh Nguyen & Yen Phi Hoang & Thu Hoai Tran & Linh Ngoc Khanh Hoang, 2025, "The impact of Firm Generated Content (FGC) and User Generated Content (UGC) on the intention to use telehealth services," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 15, issue 2, pages 37-50, DOI: 10.46223/HCMCOUJS.econ.en.15.2.3294.
• Minh Thi Hong Le & Hieu Ngoc Minh Pham & Ly Thi Truc Nguyen & Thuy Thi Xuan Le & Suong Thi Mai Nguyen, 2025, "Augmenting TikTok shop adoption: The mediating role of Key Opinion Consumers (KOCs) in live streaming, video content, and Artificial Intelligence (AI) recommendations," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 15, issue 2, pages 85-104, DOI: 10.46223/HCMCOUJS.econ.en.15.2.2939.
• Oanh Thi Thuy Thai & Tho Alang, 2025, "Greenwash and green purchase intentions among Vietnamese consumers: The mediating roles of green skepticism, environmental concern and knowledge," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 15, issue 4, pages 109-135, DOI: 10.46223/HCMCOUJS.econ.en.15.4.3321.
• Hien Nguyen Trong Ton, 2025, "Analyzing public perceptions of street food in Ho Chi Minh City from a management perspective using data analytics and netnography approaches," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 15, issue 4, pages 150-161, DOI: 10.46223/HCMCOUJS.econ.en.15.4.3721.
• Mary Flor Silvestre Namoca & James Garcia Esguerra, 2025, "Clients’ criteria for dental services selection and assessment of service quality and satisfaction in Cebu, Philippines," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 15, issue 4, pages 3-17, DOI: 10.46223/HCMCOUJS.econ.en.15.4.3345.
• Nhung Thi Hoai Duong & Minh Quang Ta, 2025, "Investigating online purchase intention of Gen Z on TikTok live stream shopping," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 15, issue 4, pages 71-89, DOI: 10.46223/HCMCOUJS.econ.en.15.4.3416.
• Chung Thi Du, 2025, "Factors influencing luxury wine consumption behavior among Vietnamese consumers," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 15, issue 4, pages 90-108, DOI: 10.46223/HCMCOUJS.econ.en.15.4.3824.
• Giang Hoai Kieu Le & Ky Van Nguyen, 2025, "The impact of augmented reality on impulse buying of makeup products on e-commerce platforms," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 15, issue 6, pages 112-131, DOI: 10.46223/HCMCOUJS.econ.en.15.6.3748.
• Trinh Tu Pham & Loan Thi Thuy Nguyen & Ngan My To, 2025, "FOMO (Fear Of Missing Out) and social media influencers: Exploring their impact on impulsive buying behavior among young TikTok users in Tra Vinh City," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 15, issue 6, pages 164-180, DOI: 10.46223/HCMCOUJS.econ.en.15.6.3977.
• Hien Thi Thu Pham & Son Bao Doan, 2025, "Exploring the pathways to tourists’ pro-environmental behavior at Vietnamese tourism destinations," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 15, issue 6, pages 74-92, DOI: 10.46223/HCMCOUJS.econ.en.15.6.3817.
• Mã Văn Khôi & Dương Phan Hiệp My & Nguyễn Huỳnh Cẩm Tú, 2025, "Ý định sử dụng chai tái sử dụng của học sinh, sinh viên: Tiếp cận bằng mô hình quá trình song song mở rộng (EPPM)," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 10, pages 102-117, DOI: 10.46223/HCMCOUJS.econ.vi.20.10.452.
• Nguyễn Thị Thanh Thúy & Bùi Ngọc Tuấn Anh & Nguyễn Ngọc Duy Phương, 2025, "Vai trò của thương hiệu nhà tuyển dụng trong việc nâng cao hiệu quả công việc của nhân viên ngành ngân hàng," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 10, pages 3-17, DOI: 10.46223/HCMCOUJS.econ.vi.20.10.435.
• Tô Phước Hải, 2025, "Tác động điều tiết của hạnh phúc du khách đối với trải nghiệm du lịch y tế: Nghiên cứu tại Thành Phố Hồ Chí Minh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 10, pages 71-83, DOI: 10.46223/HCMCOUJS.econ.vi.20.10.425.
• Đinh Văn Hoàng & Trần Thái Hưng & Đoàn Nguyễn Dũng & Nguyễn Thị Phương Thảo & Nguyễn Minh Phương, 2025, "Ảnh hưởng của giá trị chức năng, giá trị quan hệ và giá trị cảm xúc trong việc thúc đẩy hành vi mua sắm xanh: Vai trò trung gian của động lực nội tại xanh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 10, pages 84-101, DOI: 10.46223/HCMCOUJS.econ.vi.20.10.414.
• Ngô Thị Lan & Nguyễn Thị Huyền Ngân & Nguyễn Thị Thanh Ngân & Nguyễn Thị Ngọc Hiệp, 2025, "Tác động của marketing dựa trên giác quan đến tài sản thương hiệu và ý định quay trở lại của khách hàng ở các chuỗi nhà hàng buffet tại Thành phố Hồ Chí Minh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 2, pages 105-120, DOI: 10.46223/HCMCOUJS.econ.vi.20.2.3381.
• Nguyễn Đức Hiếu & Trần Ái Cầm & Nguyễn Viết Bằng & Võ Đức Duy, 2025, "Trò chơi hóa và ý định khởi nghiệp kỹ thuật số của sinh viên tại Thành phố Hồ Chí Minh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 2, pages 36-50, DOI: 10.46223/HCMCOUJS.econ.vi.20.2.3402.
• Nguyễn Lê Thái Hòa, 2025, "Vai trò của xu hướng mua sắm điều tiết các nhân tố thúc đẩy và cản trở lên hành vi mua lại thực phẩm hữu cơ," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 2, pages 68-85, DOI: 10.46223/HCMCOUJS.econ.vi.20.2.3469.
• Nguyễn Hữu Khôi, 2025, "Ảnh hưởng của chất lượng tương tác đến ý định tiếp tục sử dụng thương mại livestreaming: Vai trò của giá trị cảm nhận," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 4, pages 16-28, DOI: 10.46223/HCMCOUJS.econ.vi.20.4.3859.
• Nguyễn Thị Khánh Thảo & Trần Huỳnh Tấn Sang & Lý Phước Sang & Đặng Thanh Tài & Bùi Ngọc Tuấn Anh, 2025, "Ảnh hưởng của truyền miệng trực tuyến và tiếp thị mạng xã hội đến ý định mua hàng," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 4, pages 29-45, DOI: 10.46223/HCMCOUJS.econ.vi.20.4.3331.
• Nguyễn Thị Phương Thảo & Nguyễn Đoàn Bảo Uyên & Bạch Văn Lượng & Nguyễn Văn Anh, 2025, "Ảnh hưởng của định hướng tiếp thị xanh đến hành vi khách hàng - Một nghiên cứu trong lĩnh vực bất động sản tại Việt Nam," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 6, pages 21-36, DOI: 10.46223/HCMCOUJS.econ.vi.20.6.3472.
• Trương Thị Hoàng Oanh & Võ Thị Như Ý & Đào Hồng Huệ & Trần Ngọc Hân & Phan Ngọc Trinh, 2025, "Vai trò yếu tố trung gian tuần tự của kiến thức và thái độ ảnh hưởng đến tiêu dùng thực phẩm hữu cơ: Góc nhìn mô hình SOR," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 6, pages 37-51, DOI: 10.46223/HCMCOUJS.econ.vi.20.4.3514.
• Bùi Ngọc Tuấn Anh & Nguyễn Thiên Thy & Cao Thị Lan Anh & Phạm Ngọc Hải Yến & Nguyễn Dương Danh & Trần Viết Hải, 2025, "Sự chấp nhận công nghệ AI trong bán lẻ: Trường hợp thế hệ Z và thế hệ Y," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 6, pages 52-67, DOI: 10.46223/HCMCOUJS.econ.vi.20.6.3605.
• Bùi Ngọc Tuấn Anh & Lê Phương Loan & Nguyễn Đặng Phương Anh & Lê Thị Ngân Hạnh, 2025, "Vai trò của virtual try-on và digital marketing trong việc hình thành ý định mua sắm trên các sàn thương mại điện tử," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 7, pages 103-120, DOI: 10.46223/HCMCOUJS.econ.vi.20.7.3878.
• Huỳnh Thị Mỹ Diệu & Huỳnh Thế Nguyễn & Trần Nguyễn Khánh Hải, 2025, "Nghiên cứu về ý định khởi nghiệp công nghệ số: Bằng chứng thực nghiệm tại Việt Nam," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 7, pages 20-39, DOI: 10.46223/HCMCOUJS.econ.vi.20.7.3751.
• Nguyễn Hoàng Phú & Mã Văn Khôi & Nguyễn Trọng An & Nguyễn Huỳnh Cẩm Tú, 2025, "Các yếu tố ảnh hưởng đến việc mua hàng hóa ảo trong game bắn súng dựa trên lý thuyết trạng thái dòng chảy," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 7, pages 40-54, DOI: 10.46223/HCMCOUJS.econ.vi.20.7.3940.
• Tô Phước Hải, 2025, "Trải nghiệm du lịch y tế, truyền miệng và mối liên hệ với ý định quay trở lại của du khách tại Thành Phố Hồ Chí Minh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 7, pages 88-102, DOI: 10.46223/HCMCOUJS.econ.vi.20.7.3734.
• Nguyễn Hải Quang & Nguyễn Thị Hải Anh, 2025, "Mô hình tích hợp dự đoán ý định quay lại điểm thăm quan của khách du lịch: Một nghiên cứu thực nghiệm tại Thành phố Hồ Chí Minh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 8, pages 54-67, DOI: 10.46223/HCMCOUJS.econ.vi.20.8.3837.
• Nguyễn Thị Thoa & Kiều Anh Tài & Trần Thế Nam, 2025, "Khám phá ảnh hưởng của sự kiện tại điểm bán đến hành vi mua sắm ngẫu hứng," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 8, pages 68-84, DOI: 10.46223/HCMCOUJS.econ.vi.20.8.4224.
• Hồ Thúy Trinh & Nông Thị Như Mai, 2025, "Hành vi mua của khách hàng trong lĩnh vực bảo hiểm nhân thọ: Nghiên cứu và phân tích trắc lượng thư mục," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 8, pages 85-106, DOI: 10.46223/HCMCOUJS.econ.vi.20.8.3807.
• Saurabh Singh & Imran Ahmad, 2025, "Innovating Insurance Services: Enhancing Perceived Value and Customer Satisfaction through Service Innovation," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, volume 28, issue 1, pages 55-71, DOI: 10.32725/acta.2025.004.
• Peter Achim & Bojia Li & Lily Ling Yang, 2025, "Endorsements and Referrals: Product Recommendations in Bilateral Trade," CRC TR 224 Discussion Paper Series, University of Bonn and University of Mannheim, Germany, number crctr224_2025_657, Feb.
• Fabian Herweg & Daniel Müller & Asri Özgümüs & Fabio Römeis, 2025, "Context-Dependent Risk Preferences and Decoy Effects," CESifo Working Paper Series, CESifo, number 11611.
• Przemyslaw Jeziorski & Dingzhe Leng & Stephan Seiler, 2025, "Causal Inference with Endogenous Price Response," CESifo Working Paper Series, CESifo, number 11898.
• Zhengrong Gu & Garrett A. Johnson & Shunto J. Kobayashi, 2025, "Can Privacy Technologies Replace Cookies? Ad Revenue in a Field Experiment," CESifo Working Paper Series, CESifo, number 11931.
• Lu Fang & Zhe Yuan & Kaifu Zhang & Dante Donati & Miklos Sarvary, 2025, "Generative AI and Firm Productivity: Field Experiments in Online Retail," CESifo Working Paper Series, CESifo, number 12201.
• Beknazar-Yuzbashev, George & Ichiba, Sota & Stalinski, Mateusz, 2025, "To the Depths of the Sunk Cost: Experiments Revisiting the Elusive Effect," CAGE Online Working Paper Series, Competitive Advantage in the Global Economy (CAGE), number 746.
• Hicham MAHDJOUBA & Afaf KHOUILED, 2025, "Analysis of the Determinants of Individuals’ Decision-Making in Choosing Health Tourism Services in Thermal Spa Hotels," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 54, pages 7-17, July, DOI: 10.70147/m54717.
• Kata FÖLDI & Róbert Sándor SZŰCS & Katalin VARGÁNÉ CSOBÁN, 2025, "Bibliographic Cluster Analysis and Qualitative Research of Male Consumer Trend Groups in Hungary," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, volume 0, issue 1, pages 41-53, July, DOI: 10.70147/c274153.
• Eyad SHAMMOUT, 2025, "Understanding Online Purchase Aspects: Re-Examining the Antecedents of Cognitive Experience and Customer Satisfaction," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, volume 0, issue 2, pages 191-199, December, DOI: 10.70147/c27191199.
• Daniela Nicoleta BOTONE, 2025, "Predictors of Leadership Styles in Romanian Organizations," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, volume 0, issue 2, pages 201-207, December, DOI: 10.70147/c27201207.
• Andrei UNGUREANU, 2025, "The Soundtrack of a Generation: a Systematic Literature Review on the Influence of Ambient Music on Generation Z Consumers," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, volume 0, issue 38, pages 107-111, September, DOI: 10.70147/s38107111.
• Jacint JUHASZ, 2025, "Machine Learning-Driven Customer Segmentation: A Behavior-Based Approach for F&B Providers," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, volume 0, issue 39, pages 169-176, December, DOI: 10.70147/s39169176.
• Viktorie Kovarikova & Zuzana Dzilska & František Pollák, 2025, "Effective marketing mix of a manufacturing company in the context of sustainability and competitiveness," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 20, issue 1, pages 19-32.
• Karina Burgdorff Porsborg Jensen & Camilla Valbak-Andersen & Lars Funck Kristensen, 2025, "Co-creating sales management curricula with practitioners – insights on competencies for future sales managers. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 20, issue 1, pages 2-7.
• Asma Boukhaoua & Fares Habbache & Maouahib Zerouati, 2025, "The adoption of relationship marketing in rated hotels: An importance-performance analysis in Setif, Algeria," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 20, issue 1, pages 33-53.
• Nelson B. Guillen Jr., 2025, "Online master's degree: Analyzing the accessibility of international education in the Philippines – A global marketing perspective. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 20, issue 1, pages 8-18.
• Zohra Nourhane Chebab & Yahia Boukerch, 2025, "The impact of emotional attachment on brand loyalty: A case study of Algerian consumers," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 20, issue 2, pages 14-26.
• Nelson B. Guillen Jr., 2025, "Online master's degree: Analyzing the accessibility of international education in the Philippines – A global marketing perspective. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 20, issue 2, pages 2-13.
• Michaela Štefanová, 2025, "Strategic marketing and talent management in supporting the reintegration of women after parental leave," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 20, issue 2, pages 27-44.
• Manel Kebab, 2025, "Travel app adoption intentions: Extending the technology acceptance model with trust," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 20, issue 2, pages 45-58.
• Marie Vítová Dušková & Jan Koudelka & Miroslav Karlíček, 2025, "Who is the potential audience for classical music? The case of the Czech Republic," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 20, issue 3, pages 15-26.
• Renata Nemeth & Nikolett Czuprak, 2025, "The IKEA effect in human-AI collaboration: Does the effect exist for non-physical products? Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 20, issue 3, pages 2-6.
• Salma Cherdouh & Salim Kebir & Hanane Meslem, 2025, "Identification of satisfaction and dissatisfaction factors of hotel customers using natural language processing techniques," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 20, issue 3, pages 27-45.
• Kamala Emmanuella James Laki & Andrej Miklosik, 2025, "Leveraging AI-powered social media platforms to enhance customer engagement and drive sales growth in Uganda’s SMEs," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 20, issue 3, pages 46-58.
• Jan Ganobcik & Martin Halmo & Michal Lukac, 2025, "Optimising marketing communication processes in cultural tourism," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 20, issue 3, pages 7-14.
• Sabrina Boukellal & Hakima Souki & Mohand Chitti, 2025, "Form ideas to innovation: A creativity-driven model for new product development in the Algerian agro-food industry," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 20, issue 4, pages 12-25.
• Renata Nemeth & Nikolett Czuprak, 2025, "The IKEA effect in human-AI collaboration: Does the effect exist for non-physical products? Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 20, issue 4, pages 2-11.
• Lucie Ferdova & Laura Volkl & Dita Hommerova & Christiane Hellbach, 2025, "B2B market satisfaction and loyalty assessment with an emphasis on the provision of technological solutions," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 20, issue 4, pages 26-39.
• Kristina Melusova, 2025, "New trends of marketing communication in the digital era of tourism: Territorial disparities and current challenges," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 20, issue 4, pages 40-53.
• Angelo de Luca, 2025, "Breaking the micro-agency assessment bottleneck: Embedded analytics for e-commerce portfolio management. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 20, issue 4, pages 54-60.
• Deepak Jaiden KALPEN, 2025, "Beyond preconceptions: Analyzing the role of political party branding and psychological factors in voter decision-making within developing multi-party contexts," Journal of Economic and Social Thought, EconSciences Journals, volume 12, issue 1, pages 36-53, March.
• Daniel Y. ROTHSCHILD & Walter BLOCK, 2025, "Beyond preconceptions: Analyzing the role of political party branding and psychological factors in voter decision-making within developing multi-party contexts," Journal of Economic and Social Thought, EconSciences Journals, volume 12, issue 2, pages 58-70, June.
• Edouard V. NOVATOROV, 2025, "The administered public recreation marketing concept," Journal of Economic and Social Thought, EconSciences Journals, volume 12, issue 3, pages 110-115, September.
• Hsi-Liu CHENG, 2025, "Exploring the mediating role of school image in the nexus between service quality, innovation management, and student retention," Journal of Economic and Social Thought, EconSciences Journals, volume 12, issue 3, pages 128-148, September.
• Svetlana V. ZHARYKHIN, 2025, "Administered marketing for public recreation: A redistribution-based conceptualization," Journal of Social and Administrative Sciences, EconSciences Journals, volume 12, issue 1, pages 1-7, March.
• Edouard V. NOVATOROV, 2025, "Tracing the emergence of broadening marketing proposition: A thorny path," Journal of Economics Bibliography, EconSciences Journals, volume 12, issue 2, pages 98-107, June.
• Cletos Garatsa & Leo Mataruka & Christopher Zishiri, 2025, "Service Provider Migration and Bank Switching Behaviour: Factors Influencing Customer Retention in Harare's Banking Sector," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 6, issue 1, DOI: 10.59413/ajocs/v6.i.1.2.
• Christopher Mwololo Fred, 2025, "Comparative Analysis of Machine Learning Algorithms for Enhancing Social Media Marketing and Decision-Making in Kenyan SMEs," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 6, issue 1, DOI: 10.59413/ajocs/v6.i.1.4.
• Chanda Chipongoma & Dr. Austin Mwange, 2025, "Methodological and Philosophical Approaches to Social Media Marketing Adoption Studies: A Review," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 6, issue 1, DOI: 10.59413/ajocs/v6.i.1.16.
• Chanda Chipongoma & Dr. Austin Mwange, 2025, "A Multidimensional Review of Social Media Marketing Adoption Among MSMEs: Insights from Zambia," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 6, issue 2, DOI: 10.59413/ajocs/v6.i2.7.
• Mwansa Kosamu & Bupe G. Mutono Mwanza, 2025, "Investigating the Effect of Service Quality on Customer Behaviour in Courier Service Industry in Lusaka," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 6, issue 2, DOI: 10.59413/ajocs/v6.i2.10.
• Ebbes, Peter & Wuyts, Stefan, 2025, "Social Network Methods in Interorganizational Research," HEC Research Papers Series, HEC Paris, number 1609, Dec, DOI: 10.2139/ssrn.5863162.
• Mihaela MARCU, 2025, "Public Relations Functions," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, volume 12, issue 2, pages 100-102, December, DOI: 10.5281/zenodo.17870665.
• Hampton, Clark & Knutson, Macy & Masli, Adi & Stefaniak, Chad, 2025, "How negative accounting news events, voluntary ESG assurance, and assurance provider influence consumer purchasing intentions," Accounting, Organizations and Society, Elsevier, volume 115, issue C, DOI: 10.1016/j.aos.2025.101599.
• Wang, Xiaoyan & Fu, Jianyou & Tian, Yixing & Chen, Honghua, 2025, "Does food recall strategy have a positive or negative effect on trust repair? Moderation analysis based on trust violation types and trust disposition," China Economic Review, Elsevier, volume 94, issue PA, DOI: 10.1016/j.chieco.2025.102512.
• Congiu, Luca & Botta, Enrico & Zoli, Mariangela, 2025, "Biases and nudges in the circular economy: A review," Ecological Economics, Elsevier, volume 233, issue C, DOI: 10.1016/j.ecolecon.2025.108579.
• Levy, Daniel & Chen, Haipeng (Allan) & Ray, Sourav & Charette, Elliot & Ling, Xiao & Zhao, Weihong & Bergen, Mark & Snir, Avichai, 2025, "Asymmetric price adjustment over the business cycle," Economics Letters, Elsevier, volume 254, issue C, DOI: 10.1016/j.econlet.2025.112450.
• Sun, Zhonghua & Wei, Wei, 2025, "Green technology innovation and corporate brand competitiveness: an analysis based on the role of environmental policy," Finance Research Letters, Elsevier, volume 71, issue C, DOI: 10.1016/j.frl.2024.106421.
• Salamat, Ramtin, 2025, "Trial plans as a means of price discrimination," Games and Economic Behavior, Elsevier, volume 153, issue C, pages 679-701, DOI: 10.1016/j.geb.2025.08.010.
• Lehrer, Ehud & Shaiderman, Dimitry, 2025, "Markovian persuasion with stochastic revelations," Games and Economic Behavior, Elsevier, volume 154, issue C, pages 411-439, DOI: 10.1016/j.geb.2025.09.014.
• Chenarides, Lauren & Richards, Timothy J. & Rutledge, Zachariah & Pender, John, 2025, "Dollar store impact on local labor markets and retail activity," Food Policy, Elsevier, volume 132, issue C, DOI: 10.1016/j.foodpol.2025.102827.
• Turki, Hager, 2025, "AI-powered personalization in e-commerce: Governance, consumer behavior, and exploratory insights from big data analytics," Technology in Society, Elsevier, volume 83, issue C, DOI: 10.1016/j.techsoc.2025.103033.
• Kim, Jungkeun & Cho, Areum & Lee, Daniel Chaein & Park, Jooyoung & Kim, Aekyoung & Jhang, Jihoon & Kim, Changju, 2025, "Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: the role of perceived authenticity," LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library, number 126230, Jan.

2024

• Serkan Demirel & Zahraa Alfuraiji, 2024, "The Mediating Role of Financial Literacy in the Impact of New Generation Branch Applications on Customer Satisfaction in Banking," Journal of Finance Letters (Maliye ve Finans Yazıları), Maliye ve Finans Yazıları Yayıncılık Ltd. Şti., volume 39, issue 121, pages 189-216, April, DOI: https://doi.org/10.33203/mfy.134147.
• Noelia Debbie Magne Andia & María Cecilia Lenis Abastoflor, 2024, "Análisis de la presencia del sector agrícola quinuero en los buscadores locales de Bolivia," Development Research Working Paper Series, Institute for Advanced Development Studies, number 04/2024, Feb.
• Dong Wei & Brett Green, 2024, "(Reverse) Price Discrimination with Information Design," American Economic Journal: Microeconomics, American Economic Association, volume 16, issue 2, pages 267-295, May, DOI: 10.1257/mic.20220242.
• Samuel G. Goldberg & Garrett A. Johnson & Scott K. Shriver, 2024, "Regulating Privacy Online: An Economic Evaluation of the GDPR," American Economic Journal: Economic Policy, American Economic Association, volume 16, issue 1, pages 325-358, February, DOI: 10.1257/pol.20210309.
• Rodney Duffett & Rodica Milena Zaharia & Tudor Edu & Raluca Constantinescu & Costel Negricea, 2024, "Exploring the Antecedents of Artificial Intelligence Products’ Usage. The Case of Business Students," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 26, issue 65, pages 106-106, February.
• Ines Djokic & Nikola Milicevic & Nenad Djokic & Borka Malcic & Branimir Kalas, 2024, "Students’ Perceptions of the Use of Artificial Intelligence in Educational Service," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 26, issue 65, pages 294-294, February.
• Lelia Voinea & Dorin Vicentiu Popescu & Teodor Mihai Negrea & Razvan Dina, 2024, "Cultured Meat – From Scientific Challenge to Consumer Acceptance as Sustainable Food Source," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 26, issue 65, pages 346-346, February.
• Dumitru Miron & Raluca Ecaterina Brandabur & Daniel Nicolae Maita & Flavius Cosmin Darie & Dumitru Goldbach & Ion-Danu? Lixandru, 2024, "The Influence of Contexts in the Process of Choosing a University Product," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 26, issue 66, pages 665-665, Aprilie.
• Mirela Catalina Turkes & Aurelia-Felicia Stancioiu & Cristian-Silviu Banacu, 2024, "The Intention to Use ChatGPT in Office Work in Romania: Between Utility and Hedonic Motivation," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 26, issue 67, pages 783-783, August.
• Vaida Mardosaite & Edmundas Jasinskas & Giedrius Romeika, 2024, "The Transformation of Digital Innovative Services in Retail Trade Due to the COVID-19 Pandemic: A Systematic Review," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 26, issue 67, pages 885-885, August.
• Erik Jansto & Juraj Cheben & Peter Sed k & Radovan Savov, 2024, "Influence of Labelling Features on Purchase Decisions: Exploratory Study into the Generation Z Beverage Consumption Patterns," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 26, issue 67, pages 927-927, August.
• Oana Pricopoaia & Irina Susanu & Sofia David & Florina Oana Virlanuta, 2024, "Applying Digital Marketing Strategies to Promote Tourist Areas in Romania in the Digital Era," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 26, issue Special 1, pages 1082-1082, November.
• Delia Popescu & Ionut-Andrei Militaru & Daniel Bulin & Valentin Nita & Iuliana Pop & Cristina Ioana Balint (Curutiu), 2024, "Virtual Front and Educational Impact: Virtual Reality Effects in War Tourism," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 26, issue Special 1, pages 1160-1160, November.
• Elvira Saez-Gonzalez & Juan Carlos Gazquez-Abad, 2024, "Could Assortment Rationalisation Help Reduce Food Waste in Grocery Stores?," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 26, issue Special 1, pages 1292-1292, November.
• Jose Luis Ruiz-Real & Juan Uribe-Toril & Maria del Mar Martin-Garcia, 2024, "How Do Different Product Categories Involve the Retailer s Assortment Management Strategies? The Case of the US," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 26, issue Special 1, pages 1311-1311, November.
• Andriati FITRININGRUM & Seika PARAMUDITA, 2024, "Middle-Class Customer’s Attribute Impacts on Purchasing Eco-Friendly Products Decision," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 18-28, March.
• Laura Daniela ROȘCA & Iulia CURIC, 2024, "Sustainable Fashion Consumer Behavior – a Qualitative Research on the Romanian Market," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 29-39, March.
• Oana-Cristina MOGOȘ, 2024, "Using CSR to Create the Employer Identity: Case Study of Romanian Companies," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 40-46, March.
• Denisa-Roxana BOTEA-MUNTEAN & Daniela MARINICÄ‚ & Adrian IonuÈ› MOȘESCU & BrînduÈ™a BÃŽRSAN & Daniela Maria STANCIU (FRÄ‚ÈšILÄ‚) & Paul COSMOVICI & Ștefan-Claudiu CÄ‚ESCU, 2024, "Trend Analysis: How Consumer Demand is Changing Marketing Practices," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 47-59, March.
• María Aránzazu SULÉ-ALONSO & Inés BARBETA-MARTà NEZ & Rosana FUENTES-FERNà NDEZ, 2024, "What do Female Consumers Think about Sustainable Packaging?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 9-17, March.
• Oana-Cristina MOGOȘ, 2024, "Corporate Social Responsibility in the Age of Artificial Intelligence," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 21-30, June.
• Vasiliki LEMONIDOU & George SPAIS, 2024, "Consumer Self-Identity, Emotions, Ethical Beliefs, and Authenticity about Ethical Purchasing of Consumer Goods for a Circular Economy Model," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 31-50, June.
• Athanasios KARAGIOUMLEZIS & George SPAIS, 2024, "Validating a Proposed Model on the Factors that Influence Consumers' Unique Phygital and Memorable Shopping Experiences in Phygital Retail Outlets," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 51-72, June.
• Roland GOLDBERG, 2024, "Exploring Motivational Drivers for Shopping at Physical Fashion Retail Stores: Evidence from South Africa," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 7-20, June.
• BrînduÈ™a Mariana BEJAN & Ciprian Marcel POP, 2024, "Egocentrism Among Generation Z: The Influence on Sustainable Behavior," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 73-88, June.
• Oana-Cristina MOGOȘ, 2024, "Employer branding on the Building Materials Market in Romania," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 3, pages 20-27, September.
• DănuÈ› TRIFU, 2024, "Ethics in Consumer Neuroscience: A Non-Exhaustive Presentation," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 3, pages 54-64, September.
• Clement NANGPIIRE & Théophile Bindeouè NASSÈ & Samuel Koffi SOGAH, 2024, "Climate Change and Organizational Performance: The Mediating Role of Supply Chain Engagement," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 4, pages 16-32, December.
• Adrian IonuÈ› MOȘESCU & Denisa-Roxana BOTEA-MUNTEAN & Daniela MARINICÄ‚ & BrînduÈ™a BÃŽRSAN & Daniela Maria STANCIU (FRÄ‚ÈšILÄ‚) & Paul COSMOVICI & Ștefan-Claudiu CÄ‚ESCU, 2024, "Using Big Data in Consumer Behavior Analysis: A Case Study," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 4, pages 33-38, December.
• Dalia POLEAC & Georgeta IONESCU, 2024, "Resistance and Adaptation: How Senior Professionals in Advertising Relate to AI," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 4, pages 39-52, December.
• Mariana-Alina CRUCEANÄ‚ & Mihaela CONSTANTINESCU & Laura-Daniela ROȘCA, 2024, "Navigating Consumer Minds: A Neuromarketing Perspective on Employer Branding in the IT Industry using Eye-Tracking," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 4, pages 53-63, December.
• Ariana-Mihaela STÄ‚NESCU & Nicolae Razvan CIOBANU & Anca Francisca CRUCERU, 2024, "The Influence of Integrated Communication in Digital Marketing," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 4, pages 6-15, December.
• Attia Abdelkader Ali, 2024, "Banking Service Recovery Strategies: Enhancing Relationship Quality And Behavioral Intentions," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 33, pages 227-239, June, DOI: 10.47743/rebs-2024-1-0010.
• Guy Waizel & Adriana Zaièš, 2024, "Potential Effects Of Advanced Cyberattacks On Cybersecurity Software Buyers’ Behaviour," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 33, pages 43-61, June, DOI: 10.47743/rebs-2024-1-0002.
• Mariana JUGANARU & Felicia RUSU & Daniela POPESCU, 2024, "Study On The Impact Of The Market Situation On The Economic Results Of A Company Specialized In The Sale Of Jewelry," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 29-38, May.
• Mariana JUGANARU & Amina FERAT & Felicia RUSU & Sorina-Raula Girboveanu, 2024, "Examining The Purchasing Behaviour Of Specific Medical Services Within A Private Physiotherapy Clinic," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 151-163, November.
• Merfat ALARDAWI, 2024, "Exploring Challenges And Opportunities For Saudi Podcasters: A Qualitative Study," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 164-178, November.
• Dorothea Wahyu ARIANI, 2024, "Purchase Intention Of Young People’S Fashion Products," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 193-209, November.
• Mohamed Salum KILINDO & Nasibu Rajabu MRAMBA, 2024, "Evaluating The Effectiveness Of Customer Complaint Responses On Nmb Mkononi Satisfaction: A Case Study Of Nmb Bank Plc In Dodoma City, Tanzania," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 210-224, November.
• Quang Linh HUYNH & Van Kha NGUYEN, 2024, "Human resource management on the efficiency of adopting marketing strategies: a study in Vietnam," Access Journal, Access Press Publishing House, volume 5, issue 3, pages 459-477, July, DOI: 10.46656/access.2024.5.3(5).
• Liudmyla DOROKHOVA & Silvia BELOEVA & Nataliya VENELINOVA & Oleksandr DOROKHOV, 2024, "Consumer service modeling: the study of buyer’s queues in pharmacies," Access Journal, Access Press Publishing House, volume 5, issue 3, pages 511-525, July, DOI: 10.46656/access.2024.5.3(8).
• Saranchana Asanprakit & Tanpat Kraiwanit, 2024, "Multiplier transformation of E-commerce to S-commerce in emerging economy," R-Economy, Ural Federal University, Graduate School of Economics and Management, volume 10, issue 1, pages 55-73, DOI: https://doi.org/10.15826/recon.2024.
• Hera Octavian Dumitru, 2024, "Algorithmic Creativity: Evolution And Marketing Perspectives," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 26, pages 1-12.
• Snezana Ristevska-Jovanovska & Ivona Serafimovska & Irena Bogoevska-Gavrilova, 2024, "The Impact Of Attitudes Toward Green Advertising On Brand Image And Consumer Purchase Intentions," Proceedings of the 5th International Conference "Economic and Business Trends Shaping the Future" 2024, Faculty of Economics-Skopje, Ss Cyril and Methodius University in Skopje, number 003, Dec.
• Snezana Ristevska-Jovanovska & Ezeni Brzovska & Irena Bogoevska-Gavrilova, 2024, "Experience Economy In Cultural Institutions: Arousal To Customer Loyalty," Proceedings of the 5th International Conference "Economic and Business Trends Shaping the Future" 2024, Faculty of Economics-Skopje, Ss Cyril and Methodius University in Skopje, number 004, Dec.
• Todor Tocev & Marina Trpeska, 2024, "Research Trends And Developments In Management Accounting: A Bibliometric Analysis," Proceedings of the 5th International Conference "Economic and Business Trends Shaping the Future" 2024, Faculty of Economics-Skopje, Ss Cyril and Methodius University in Skopje, number 007, Dec.
• Timo Mueller-Tribbensee & Klaus M. Miller & Bernd Skiera, 2024, "Paying for Privacy: Pay-or-Tracking Walls," Papers, arXiv.org, number 2403.03610, Mar.
• Doron Sayag & Avichai Snir & Daniel Levy, 2024, "Small Price Changes, Sales Volume, and Menu Cost," Papers, arXiv.org, number 2403.07166, Mar.
• Avichai Snir & Daniel Levy & Dudi Levy & Haipeng Allan Chen, 2024, "Price Gouging or Market Forces? Fairness Perceptions of Price Hikes in the Pandemic," Papers, arXiv.org, number 2403.07617, Mar.
• Marit Hinnosaar & Toomas Hinnosaar, 2024, "Influencer Cartels," Papers, arXiv.org, number 2405.10231, May, revised Nov 2024.
• Iva Gregurec & Miroslav Mandic & Jelena Bakic, 2024, "The Role Of Educational Content Marketing €“ Case Study Analysis Of Ict Companies," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 33, issue 1, pages 113-133, june, DOI: 10.17818/EMIP/2024/1.6.
• Zeljka Mesic & Marija Mavracic & Lucija Blaskovic & Marina Tomic Maksan, 2024, "Impact Of The Work Model On Food Consumer Behaviour During The Covid -19 Pandemic," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 33, issue 1, pages 177-196, june, DOI: 10.17818/EMIP/2024/1.9.
• Lana Vinko & Irena Konecki & Ksenija Vukovic, 2024, "Comparison Of The Activities Of Commercial And Social Entrepreneurs On Facebook," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 33, issue 1, pages 327-345, june, DOI: 10.17818/EMIP/2024/1.15.
• Tringe Krasniqi & Besnik A Krasniqi & Liridon Kryeziu & Saranda Lajqi & Mirsim Ismajli & Donika Bytyçi, 2024, "Entrepreneurial Orientation, Networking And Firm Growth: Evidence From A Transition Economy," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 33, issue 2, pages 351-376, December, DOI: 10.17818/EMIP/2024/2.1.
• Matea Matic Sosic & Katija Vojvodic & Tea Brajkovic, 2024, "User Activities On Social Media: Application Of Smma Measurement Scale," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 33, issue 2, pages 467-482, December, DOI: 10.17818/EMIP/2024/2.6.
• Pavel Pelech & Jaroslava Dedkova, 2024, "How To Support P2p Business In The Sharing Economy: Understand Generational Differences In Customer Motivations In Driving Demand For Idle Assets," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 33, issue 2, pages 483-500, December, DOI: 10.17818/EMIP/2024/2.7.
• Diana Plantic Tadic & Mihaela Ivancic & Maja Dawidowsky Mamic, 2024, "Customers' Percepcion And Attitudes Toward Minimalism Concept In Advertising," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 33, issue 2, pages 605-623, December, DOI: 10.17818/EMIP/2024/2.13.
• Selami Yildirim, 2024, "How are the competition and market entry strategies developed in healthcare institutions," The Scientific-Analytical Journal "Economic Reforms", Center for Analysis of Economic Reforms and Communication of the Republic of Azerbaijan, volume 2024, issue 1, pages 121-130, June, DOI: 10.30546/2790-2196.1.10.2024.059..
• Galandar Mammadli, 2024, "The Interrelationship of Price Discrimination, Inferred Motives, Price Fairness Perception, and Switching Costs in Shaping Consumer Behavior," The Scientific-Analytical Journal "Economic Reforms", Center for Analysis of Economic Reforms and Communication of the Republic of Azerbaijan, volume 2024, issue 2, pages 140-156, December, DOI: 10.30546/2790-2196.2.11.2025.1027.
• Mariia Bahorka & Volodymyr Pysarenko, 2024, "Modern Approaches To The Implementation Of A Marketing System For Anti-Crisis Management Of Agricultural Enterprises," Three Seas Economic Journal, Publishing house "Baltija Publishing", volume 5, issue 1, DOI: 10.30525/2661-5150/2024-5-2.
• Inna Tomashuk & Olena Dzhedzhula & Olena Koval, 2024, "Organisation Of Marketing Activities In Agricultural Enterprises," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 10, issue 1, DOI: 10.30525/2256-0742/2024-10-1-222-23.
• Kisieliauskas Justinas & Shamsi Basha Anas & Rackauskas Mantautas, 2024, "Chat Marketing'S Impact On Customer Support Satisfaction In Financial Startups," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 10, issue 2, DOI: 10.30525/2256-0742/2024-10-2-1-13.
• Iryna Kalenyuk & Viktoriia Riashchenko & Iryna Uninets, 2024, "Smart Marketing And Global Logistics Networks," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 10, issue 2, DOI: 10.30525/2256-0742/2024-10-2-113-12.
• Faruk Ahmeti & Hykmete Bajrami, 2024, "Exploring the Impact of Technology Acceptance Model Constructs on Consumer Behavior in SMEs: with A focus on E-Marketing Strategies," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 1, pages 66-88.
• Karolus Karni Lando & Achmad Sudiro & Wahdiyat Moko & Nur Khusniyah Indrawati, 2024, "The Effect of Service Quality on Recertification. Mediated by Customer Satisfaction and Relationship Commitment," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 160-179.
• Shqiprim Jashari & Nail Reshidi, 2024, "The Impact of Social Media on the Performance Indicators (Product Development, Market Development and Customer Loyalty) in the Gastronomy Sector," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 36-52.
• Yulia Hristova & Michal Stojanov, 2024, "Income Elasticity and Trends in Second-Hand Goods Sales," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 7, pages 119-141.
• Julie Holendova & David Svoboda & Neven Seric, 2024, "The impact of chatbots on the buying behaviors of Generation Z toward brands," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 27, issue 3, pages 201-214, September, DOI: 10.15240/tul/001/2024-3-013.
• Martin Klepek & Lukas Toth, 2024, "Till death do us part. Do customers cheat on brands?," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 27, issue 3, pages 215-227, September, DOI: 10.15240/tul/001/2024-5-008.
• Vojtech Beran & Jaroslava Dedkova, 2024, "Attitudes of manufacturers toward the value attributes of regional product brands," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 27, issue 4, pages 176-191, December, DOI: 10.15240/tul/001/2024-5-025.
• Ludvik Eger & Liuba Turchyn, 2024, "Customer engagement in Facebook brand communities: A case study from automotive in the Czech Republic," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 27, issue 4, pages 192-210, December, DOI: 10.15240/tul/001/2024-4-012.
• Suzana Djukic & Jelena Stankovic, 2024, "The influence of the Big Five, WOM communication and satisfaction on consumer loyalty in the Republic of Serbia," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 27, issue 4, pages 211-229, December, DOI: 10.15240/tul/001/2024-5-023.
• Ana Tomić Osmanović & Alma Muratović & Beriz Čivić, 2024, "Zastupljenost Programa Razvoja Karijere Zaposlenika U Internom Marketingu Kod Banaka Na Tržištu Bosne I Hercegovine (Representation Of Employee Career Development Programs In Internal Marketing At Banks In The Market Of Bosnia And Herzegovina)," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 52, pages 51-73, March.
• Saliha Brajić & Aldin Brajić, 2024, "Gep Analiza Implementacije Marketing Odnosa S Kupcima Preduzeća Turističke Privrede – Pristup Različitih Uzoraka (Gap Analysis Of Customer Marketing Relationship Implementation Of Tourism Businesses - Approach Of Different Samples)," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 53, pages 63-77, June.
• Dejan Tešić, 2024, "Uticaj Faktora Ambijenta Na Ponašanje Kupaca U Maloprodaji (The Influence Of Ambient Factors On The Behaviour Of Shoppers In Retail Facilities)," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 55, pages 27-43, September.