Les facteurs explicatifs de l’achat de vêtements et d’accessoires de seconde main sur les plateformes en ligne[Factors influencing the online purchase of second-hand clothing and accessories on digital platforms]

This study analyzes the determinants of purchasing second-hand clothing and accessories on online platforms. A qualitative analysis was conducted with 33 participants through semi-structured interviews to understand their behaviors and shopping experiences. The data were processed using a triangulation method, combining a manual thematic analysis of the interviews and a lexical analysis assisted by the Sphinx iQ3 software, in order to strengthen the reliability of the results. The findings show that these purchases are associated with economic, ecological, hedonic, and uniqueness values, and highlight the role of informative and descriptive visual content on the platforms, which facilitates the evaluation of items and enhances the shopping experience through detailed content that allows consumers to better understand the condition and specific features of the products. This practice promotes resource reuse and fits fully within a circular economy and responsible consumption approach.