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Showing/Sharing: Analysing Visual Communication from a Praxeological Perspective

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  • Maria Schreiber

    (Department of Sociology, University of Vienna, Austria)

Abstract

This contribution proposes a methodological framework for empirical research into visual practices on social media. The framework identifies practices, pictures and platforms as relevant dimensions of analysis. It is mainly developed within, and is compatible with qualitative, interpretive approaches which focus on visual communication as part of everyday personal communicative practices. Two screenshots from Instagram and Facebook are introduced as empirical examples to investigate collaborative practices of meaning-making relating to pictures on social media. While social media seems to augment reflexive, processual practices of negotiating identities, visual media, in particular, amps up aesthetic, ambivalent and embodied dimensions within these practices.

Suggested Citation

  • Maria Schreiber, 2017. "Showing/Sharing: Analysing Visual Communication from a Praxeological Perspective," Media and Communication, Cogitatio Press, vol. 5(4), pages 37-50.
    • Handle: RePEc:cog:meanco:v5:y:2017:i:4:p:37-50
    DOI: 10.17645/mac.v5i4.1075
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    References listed on IDEAS

    as
    1. José van Dijck & Thomas Poell, 2013. "Understanding Social Media Logic," Media and Communication, Cogitatio Press, vol. 1(1), pages 2-14.
    2. Uta Russmann & Jakob Svensson, 2017. "Introduction to Visual Communication in the Age of Social Media: Conceptual, Theoretical and Methodological Challenges," Media and Communication, Cogitatio Press, vol. 5(4), pages 1-5.
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