IDEAS home Printed from https://ideas.repec.org/a/cog/meanco/v8y2020i2p425-439.html
   My bibliography  Save this article

“On Social Media Science Seems to Be More Human”: Exploring Researchers as Digital Science Communicators

Author

Listed:
  • Kaisu Koivumäki

    (Faculty of Humanities, University of Oulu, Finland)

  • Timo Koivumäki

    (Oulu Business School; University of Oulu, Finland)

  • Erkki Karvonen

    (Faculty of Humanities, University of Oulu, Finland)

Abstract

In contemporary media discourses, researchers may be perceived to communicate something they do not intend to, such as coldness or irrelevance. However, researchers are facing new responsibilities concerning how popular formats used to present science will impact science’s cultural authority (Bucchi, 2017). Currently, there is limited research on the microlevel practices of digital science communication involving researchers as actors. Therefore, this qualitative study explores how digital academic discourse practices develop, using the tweeting and blogging of researchers involved in a multidisciplinary renewable energy research project as a case. The results of a thematic analysis of interviews with researchers (n = 17) suggests that the researchers’ perceptions form a scale ranging from traditional to progressively adjusted practices, which are labelled ‘informing,’ ‘anchoring,’ ‘luring,’ and ‘maneuvering.’ These imply an attempt to diminish the gap between science and the public. The interviewees acknowledge that scientific facts may not be interesting and that they need captivating means that are common in the use of new media, such as buzzwords and clickbait. It appears that trials and experimentation with hybrid genres helped the researchers to distinguish the contours of digital academic discourses. The implications support suggestions to broaden the trajectories of expertise and communication, including issues of culture and identity, trust, and the relevance of science. It is argued that scientists’ embrace of new media channels will refine some articulations of the mediatization processes, and these findings support recent suggestions that mediatization could also be conceptualized as a strategic resource.

Suggested Citation

  • Kaisu Koivumäki & Timo Koivumäki & Erkki Karvonen, 2020. "“On Social Media Science Seems to Be More Human”: Exploring Researchers as Digital Science Communicators," Media and Communication, Cogitatio Press, vol. 8(2), pages 425-439.
    • Handle: RePEc:cog:meanco:v:8:y:2020:i:2:p:425-439
    as

    Download full text from publisher

    File URL: https://www.cogitatiopress.com/mediaandcommunication/article/view/2812
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. José van Dijck & Thomas Poell, 2013. "Understanding Social Media Logic," Media and Communication, Cogitatio Press, vol. 1(1), pages 2-14.
    2. Dietram A. Scheufele & Nicole M. Krause, 2019. "Science audiences, misinformation, and fake news," Proceedings of the National Academy of Sciences, Proceedings of the National Academy of Sciences, vol. 116(16), pages 7662-7669, April.
    3. Anthony Dudo & John C Besley, 2016. "Scientists’ Prioritization of Communication Objectives for Public Engagement," PLOS ONE, Public Library of Science, vol. 11(2), pages 1-18, February.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mariek Vanden Abeele & Ralf De Wolf & Rich Ling, 2018. "Mobile Media and Social Space: How Anytime, Anyplace Connectivity Structures Everyday Life," Media and Communication, Cogitatio Press, vol. 6(2), pages 5-14.
    2. Carlos Carrasco-Farré, 2022. "The fingerprints of misinformation: how deceptive content differs from reliable sources in terms of cognitive effort and appeal to emotions," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-18, December.
    3. Luis-Millán González & José Devís-Devís & Maite Pellicer-Chenoll & Miquel Pans & Alberto Pardo-Ibañez & Xavier García-Massó & Fernanda Peset & Fernanda Garzón-Farinós & Víctor Pérez-Samaniego, 2021. "The Impact of COVID-19 on Sport in Twitter: A Quantitative and Qualitative Content Analysis," IJERPH, MDPI, vol. 18(9), pages 1-20, April.
    4. James N. Druckman, 2022. "Threats to Science: Politicization, Misinformation, and Inequalities," The ANNALS of the American Academy of Political and Social Science, , vol. 700(1), pages 8-24, March.
    5. Xuhao Shao & Ao Li & Chuansheng Chen & Elizabeth F. Loftus & Bi Zhu, 2023. "Cross-stage neural pattern similarity in the hippocampus predicts false memory derived from post-event inaccurate information," Nature Communications, Nature, vol. 14(1), pages 1-14, December.
    6. Estela Marine-Roig & Eva Martin-Fuentes & Natalia Daries-Ramon, 2017. "User-Generated Social Media Events in Tourism," Sustainability, MDPI, vol. 9(12), pages 1-23, December.
    7. Martin Echeverría, 2023. "Experiencing Political Advertising Through Social Media Logic: A Qualitative Inquiry," Media and Communication, Cogitatio Press, vol. 11(2), pages 127-136.
    8. Celina Navarro & Gemma Gómez-Bernal, 2022. "The Use of Social Media by Spanish Feminist Organizations: Collectivity From Individualism," Media and Communication, Cogitatio Press, vol. 10(2), pages 93-103.
    9. Dolata, Ulrich, 2017. "Social movements and the Internet: The sociotechnical constitution of collective action," Research Contributions to Organizational Sociology and Innovation Studies, SOI Discussion Papers 2017-02, University of Stuttgart, Institute for Social Sciences, Department of Organizational Sociology and Innovation Studies.
    10. Philipp Lorenz-Spreen & Stephan Lewandowsky & Cass R. Sunstein & Ralph Hertwig, 2020. "How behavioural sciences can promote truth, autonomy and democratic discourse online," Nature Human Behaviour, Nature, vol. 4(11), pages 1102-1109, November.
    11. Huiru Cao & Xiaomin Li & Yanfeng Lin & Songyao Lian, 2022. "Hybrid Fake Information Containing Strategy Exploiting Multi-Dimensions Data in Online Community," Mathematics, MDPI, vol. 10(18), pages 1-13, September.
    12. Danielle Caled & Mário J. Silva, 2022. "Digital media and misinformation: An outlook on multidisciplinary strategies against manipulation," Journal of Computational Social Science, Springer, vol. 5(1), pages 123-159, May.
    13. Abayomi Samuel Oyekale, 2021. "Willingness to Take COVID-19 Vaccines in Ethiopia: An Instrumental Variable Probit Approach," IJERPH, MDPI, vol. 18(17), pages 1-11, August.
    14. Juana Farfán & María Elena Mazo, 2021. "Disinformation and Responsibility in Young People in Spain during the COVID-19 Era," Publications, MDPI, vol. 9(3), pages 1-8, August.
    15. Niels G. Mede, 2022. "Legacy media as inhibitors and drivers of public reservations against science: global survey evidence on the link between media use and anti-science attitudes," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-11, December.
    16. Kenneth L. Hacker & Vanessa R. Mendez, 2016. "Toward a Model of Strategic Influence, International Broadcasting, and Global Engagement," Media and Communication, Cogitatio Press, vol. 4(2), pages 69-91.
    17. Jacob Groshek & Sarah Krongard, 2016. "Netflix and Engage? Implications for Streaming Television on Political Participation during the 2016 US Presidential Campaign," Social Sciences, MDPI, vol. 5(4), pages 1-18, October.
    18. Jonathon P. Schuldt & Adam R. Pearson & Neil A. Lewis jr. & Ashley Jardina & Peter K. Enns, 2022. "Inequality and Misperceptions of Group Concerns Threaten the Integrity and Societal Impact of Science," The ANNALS of the American Academy of Political and Social Science, , vol. 700(1), pages 195-207, March.
    19. Lee, Edmund W.J. & Bao, Huanyu & Wang, Yixi & Lim, Yi Torng, 2023. "From pandemic to Plandemic: Examining the amplification and attenuation of COVID-19 misinformation on social media," Social Science & Medicine, Elsevier, vol. 328(C).
    20. Adrian Rauchfleisch & Mike S Schäfer & Dario Siegen, 2021. "Beyond the ivory tower: Measuring and explaining academic engagement with journalists, politicians and industry representatives among Swiss professorss," PLOS ONE, Public Library of Science, vol. 16(5), pages 1-20, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cog:meanco:v:8:y:2020:i:2:p:425-439. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: António Vieira (email available below). General contact details of provider: https://www.cogitatiopress.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.