IDEAS home Printed from https://ideas.repec.org/
MyIDEAS: Log in (now much improved!) to save this article

Netflix and Engage? Implications for Streaming Television on Political Participation during the 2016 US Presidential Campaign

Listed author(s):
  • Jacob Groshek

    ()

    (Division of Emerging Media Studies, Boston University, Boston, MA 02215, USA)

  • Sarah Krongard

    ()

    (Division of Emerging Media Studies, Boston University, Boston, MA 02215, USA)

Registered author(s):

    A large body of existing research has consistently demonstrated that the use of social networking sites (SNS) by citizens in elections is positively related to different forms of both offline and online participation. The opposite argument, however, is often advanced with regard to increased viewing broadcast or cable television, particularly entertainment programming. This study proceeds from this broad vantage point by examining survey-based indicators of active SNS use and conventional television viewing in the 2016 presidential primaries, as well as the frequency of streaming television viewing during the early stages of this campaign. Data for this study was drawn from a representative nationwide online panel, and findings observed here suggest that more personalized communication through the ongoing morphology of social networking sites and streaming both political and apolitical television content are significant factors in positively shaping both online and offline participation. Comparisons with other media including conventional television viewing are introduced, and theoretical implications from a media system dependency framework are discussed.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL: http://www.mdpi.com/2076-0760/5/4/65/pdf
    Download Restriction: no

    File URL: http://www.mdpi.com/2076-0760/5/4/65/
    Download Restriction: no

    Article provided by MDPI, Open Access Journal in its journal Social Sciences.

    Volume (Year): 5 (2016)
    Issue (Month): 4 (October)
    Pages: 1-18

    as
    in new window

    Handle: RePEc:gam:jscscx:v:5:y:2016:i:4:p:65-:d:81074
    Contact details of provider: Web page: http://www.mdpi.com/

    References listed on IDEAS
    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

    as
    in new window


    1. José van Dijck & Thomas Poell, 2013. "Understanding Social Media Logic," Media and Communication, Cogitatio Press, vol. 1(1), pages 2-14.
    Full references (including those not matched with items on IDEAS)

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:gam:jscscx:v:5:y:2016:i:4:p:65-:d:81074. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (XML Conversion Team)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.