Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2012

• Dan Popescu & Alina Ciocârlan-Chitucea & Alexandra Steriu & Cristina State, 2012, "Change Management – Condition of Organizational Sustainability in IT&C Small and Medium-Sized Enterprises," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 14, issue 32, pages 333-348, June.
• Nicolae Al Pop & Mihaela Roman & Adina Săniuţă & Carmen Petrişoaia, 2012, "Relationship Marketing, Engine of Sustainable Development and Organisational Change in the Romanian Business Environment," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 14, issue 32, pages 349-364, June.
• Eva-Cristina Petrescu & Diana-Eugenia Ioncică, 2012, "Perception of Private and Public Medical Services In Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 14, issue Special N, pages 653-664, November.
• Ana-Claudia Ţapardel & Florin-Alexandru Alexe, 2012, "Strategic Directions for the Bucharest Strategy and City Brand," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 14, issue Special N, pages 720-737, November.
• Carmen Balan & Mirela-Patricia Zegreanu, 2012, "Insights into the Development of the Market of Mobile Marketing Services in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 14, issue Special N, pages 786-801, November.
• Alina Filip & Lelia Voinea, 2012, "Understanding the Processes of Customer Acquisition, Customer Retention and Customer Relationship Development," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, volume 2, issue 2, pages 62-67, April.
• Mihaela Constantinescu, 2012, "The Relationship between the Quality of Life Concept and Social Marketing Development," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, volume 2, issue 2, pages 75-80, April.
• Raluca Ciornea & Marius Dorel Pop & Mihai Florin Bacila, 2012, "Segmenting Luxury Market Based on the Type of the Luxury Consumed. Empirical Study on Young Female Luxury Consumers," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, volume 2, issue 3, pages 143-152, July.
• Carmen Acatrinei & Teodora Viviana Puiu, 2012, "The Loyalty Card: Issues in Evaluating Loyalty Program Effectiveness," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, volume 2, issue 3, pages 153-164, July.
• Florin Tudor Ionescu & Mihai Ioan Roºca, 2012, "Strategic Planning of the Eco Product Portfolio," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, volume 2, issue 3, pages 173-178, July.
• Pandit, Mahesh & Paudel, Krishna P. & Hinson, Roger A., 2012, "Intensity of Integrated Pest Management (IPM) Practices Adoption by U.S. Nursery Crop Producers," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington, Agricultural and Applied Economics Association, number 124942, DOI: 10.22004/ag.econ.124942.
• Bakos, Izabella Mária & Tamus, Antalné, 2012, "A Magyar És A Partiumi Középiskolások Élelmiszerfogyasztói Szokásainak Összehasonlító Vizsgálata, Primer Kutatás Alapján," Acta Carolus Robertus, Karoly Robert University College, volume 2, issue 2, pages 1-8, DOI: 10.22004/ag.econ.174076.
• Akaichi, Faiçal & Nayga, Rodolfo M., Jr. & Gil, Jose Maria, 2012, "Effect of Price-Discount Distribution in Multi-Unit Price Promotions on Sales Value and retailers’ revenue: Evidence from Multi-Unit Auctions," 2012 Conference, August 18-24, 2012, Foz do Iguacu, Brazil, International Association of Agricultural Economists, number 126487, DOI: 10.22004/ag.econ.126487.
• Babovic, Jovan & Raicevic, Vuk & Caric, Marko, 2012, "Benchmarking As A Function Of Competitiveness And Efficiency In Business," Economics of Agriculture, Institute of Agricultural Economics, volume 59, issue 01, pages 1-13, April, DOI: 10.22004/ag.econ.123963.
• Stojanovic, Zaklina & Gligorijevic, Mirjana & Rakonjac Antic, Tatjana, 2013, "The Role Of The Marketing Mix In The Improvement Of Agricultural Insurance," Economics of Agriculture, Institute of Agricultural Economics, volume 59, issue 4, pages 1-12, January, DOI: 10.22004/ag.econ.143172.
• Hinson, Roger A. & Paudel, Krishna P. & Velastegui, Marco, 2012, "Understanding Ornamental Plant Market Shares to Rewholesaler, Retailer, and Landscaper Channels," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, volume 44, issue 2, pages 1-17, May, DOI: 10.22004/ag.econ.123782.
• Martinez, Laura Martinez-Carrasco & Bauza, Margarita Brugarolas & Poveda, Africa & Ferrer, Dolores & Fresquet, Enrique, 2012, "Disposicion a pagar por tomates mejorados geneticamente. Aplicacion de una subasta experimental," Revista Espanola de Estudios Agrosociales y Pesqueros, Ministerio de Medio Ambiente, Rural y Marino (formerly Ministry of Agriculture), issue 233, pages 1-28, DOI: 10.22004/ag.econ.187183.
• Claudia ICONARU, 2012, "Modeling The Key Role Of Overall Satisfaction With The Online Buying Process In Determinig Behavioral Loyalty Intentions," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 9, pages 75-92, June.
• Gheorghe Meghisan & Adriana Lazarescu & Georgeta-Madalina Meghisan, 2012, "Marketing Study Regarding The Consumption Behaviortowards Kaufland Hypermarkets," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 40, pages 45-50.
• Ion Stancu & Adriana Lazarescu & Flaviu Meghisan, 2012, "A New Vision On Sales," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 40, pages 5-9.
• Roxana DUMITRIU, 2012, "The Role Of Branding In Marketing Strategy," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 125-132, May.
• Mohammed Belal Uddin & Bilkis Akhter, 2012, "Customer Satisfaction In Mobile Phone Services In Bangladesh: A Survey Research," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 20-36, May.
• Tudor NISTORESCU & Catalin Mihail BARBU & Valentin STANCIU, 2012, "Profile Analysis Of The Employees Of Commercial Banks In Romania," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 37-52, May.
• Shpëtim ÇERRI, 2012, "Measuring Consumer-Based Brand Equity - Evidence From Albanian Banking Sector," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 7-19, May.
• Raluca BABUT COMIATI, 2012, "Romanian Consumers’ Attitude Towards Tv Commercials," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 233-248, November.
• Cristinel CONSTANTIN, 2012, "Coordinates Of Postal Services Market In Romania," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 261-272, November.
• Oana Bărbulescu (Åžeitan) & Cristina Bălteanu, 2012, "Qualitative Marketing Research Regarding The Impact Of The Romanian Legal Framework On The Activity Of Leasing Companies," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 14, pages 1-24.
• Iacob Cătoiu & Daniel Adrian Gârdan & Iuliana Petronela Geangu, 2012, "Customer Loyalty - Specific Features Of Retail Activity In Bucharest," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 14, pages 1-25.
• Iacob Cătoiu & Mihai Å¢ichindelean, 2012, "Relationship Marketing - Theoretical Consideration," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 14, pages 1-31.
• Shpëtim Çerri, 2012, "Assessing The Quality Of Higher Education Services Using A Modified Servqual Scale," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 14, pages 1-32.
• Larisa Loredana Dragolea & Denisa Adriana Cotîrlea, 2012, "One Step Closer To City Branding Through Culture: Consumer Preferences For Cultural Tourism Services In Alba Iulia - Customization On National Museum Of Unification," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 14, pages 1-33.
• Ana -Lucia Ristea & Constanta Popescu & Delia Mioara Popescu, 2012, "The Place Of Strategic Marketing In The Preoccupations Of The Small And Medium Enterprises From Dã‚Mboviå¢A County," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 14, pages 1-35.
• Călin VegheÅŸ & Mihai Orzan & Carmen Acatrinei & Diana Dugulan, 2012, "Privacy Literacy: What Is And How It Can Be Measured?," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 14, pages 1-36.
• Ana Maria Savu, 2012, "The risk of social mirage human resources needs to support natural resource," International Journal for Responsible Tourism, Fundatia Amfiteatru, volume 1, issue 1, pages 17-23, October.
• George Bouros, 2012, "Wildlife - watching tourism of Romania and its impact on species and habitats," International Journal for Responsible Tourism, Fundatia Amfiteatru, volume 1, issue 1, pages 23-28, October.
• Elena - Manuela Istoc, 2012, "Urban cultural tourism and sustainable development," International Journal for Responsible Tourism, Fundatia Amfiteatru, volume 1, issue 1, pages 38-57, October.
• Ana Florina Fecioru, 2012, "Driving values and visual identity in the process of developing the tourism brand destination for Danube Delta," International Journal for Responsible Tourism, Fundatia Amfiteatru, volume 1, issue 1, pages 57-66, October.
• Nicolae Neacsu, 2012, "Protection and conservation of tourism potential. Essential conditions for a sustainable and responsible development of tourism," International Journal for Responsible Tourism, Fundatia Amfiteatru, volume 1, issue 1, pages 7-17, October.
• Mutlu Uygun & Eyup Akin, 2012, "Examining Consumers’ Evaluations Of The Brands’ Functional, Symbolic, And Experiential Benefits," Anadolu University Journal of Social Sciences, Anadolu University, volume 12, issue 2, pages 107-122, June.
• Cevahir Uzkurt & Rukiye Sen, 2012, "The Effects of Organizational Culture and Organizational Innovation on Marketing Innovation: A Research on Carbonated Beverage Industry," Anadolu University Journal of Social Sciences, Anadolu University, volume 12, issue 3, pages 27-50, September.
• Harun Sonmez, 2012, "Determination of the Criteria Preferred in Entering Private Pension System by Analytical Hierarchy Process," Anadolu University Journal of Social Sciences, Anadolu University, volume 12, issue 3, pages 83-92, September.
• Ernes Oliva & Marko Paliaga, 2012, "Research Of Influence Of Autochthonous Regional Products On Regional Brand- Example Of The Istrian Region," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 21, issue 1, pages 363-380, june.
• Anna Majtanova & Zuzana Brokesova, 2012, "Financial Services Marketing In The Era Of Online Social Network Sites: The Case Of Insurance Marketing," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 21, issue 1, pages 45-66, june.
• Marina Cirjak & Aleksandra Krajnovic & Jurica Bosna, 2012, "Private Brands," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 21, issue 2, pages 597-620, december.
• Krum Alexandrov, 2012, "110 Years of Marketing," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 121-127.
• Alt Mónika Anetta & Pál Zsuzsa & Seer László, 2012, "Using The Theory Of Technology Acceptance Model To Explain Teenagers' Adoption Of Smartphones In Transylvania," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Vicky Katsoni & Maria Venetsanopoulou, 2012, "Use of Tourism Distribution Channels and Marketing Segmentation Strategies," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Alex Grasas & Aydın Alptekinoğlu, 2015, "When to Carry Eccentric Products? Optimal Retail Assortment under Consumer Returns," Working Papers, Barcelona School of Economics, number 680, Sep.
• Domazet Anto & Sendić Rusmir & Alić Adi, 2012, "Convergence analysis of household expenditures using the absolute β-convergence method," Business Systems Research, Sciendo, volume 3, issue 1, pages 23-29, June, DOI: 10.2478/v10305-012-0003-3.
• Chauhan Rajneesh & Dwivedi Rajeev & Sherry Arun, 2012, "Critical success factors for offshoring of enterprise resource planning (ERP) implementations," Business Systems Research, Sciendo, volume 3, issue 1, pages 4-13, June, DOI: 10.2478/v10305-012-0001-5.
• Wei Li, 2012, "Well‐Informed Intermediaries In Strategic Communication," Economic Inquiry, Western Economic Association International, volume 50, issue 2, pages 380-398, April, DOI: j.1465-7295.2010.00306.x.
• DUMITRESCU Luigi & TICHINDELEAN Mihai & VINEREAN Simona, 2012, "Discovering Social Media Behavior Patterns In Order To Improve The Marketing Strategy In The Current Chaotic Environment," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 65, issue 6, pages 24-35.
• DUMITRESCU Luigi & TICHINDELEAN Mihai & VINEREAN Simona, 2012, "Discovering Social Media Behavior Patterns In Order To Improve The Marketing Strategy In The Current Chaotic Environment," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 0, issue 3, pages 151-156.
• Jiří Nožička & Stanislava Grosová, 2012, "Measuring of Market Orientation on Sample of Small and Medium Innovative Enterprises
  [Měření tržní orientace ve vzorku malých a středních inovačních podniků 1]," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, volume 15, issue 1, pages 31-42, DOI: 10.32725/acta.2012.003.
• Daniela Frejková & Vladimír Chalupský, 2012, "Connections between Customer Relationship Management and Market Orientation," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, volume 15, issue 1, pages 55-64, DOI: 10.32725/acta.2012.005.
• Markéta Lhotáková & Petr Král & Yana Shamina & Maria Tisovsky, 2012, "Analysis of Media Coverage of the Czech Republic and its Potential Impact on Perception of Czech Republic," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, volume 15, issue 2, pages 41-54, DOI: 10.32725/acta.2012.013.
• Gavin Lees & Torgier Watnee, 2012, "What happens to a Radio Station's Share and Cumulative Audience When a New Radio Station Enters the Marketplace?," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, volume 15, issue 2, pages 55-60, DOI: 10.32725/acta.2012.014.
• Cristian MOROZAN, 2012, "Digital Marketing Influence On The Formation Of Brand Communities," Management Strategies Journal, Constantin Brancoveanu University, volume 15, issue 1, pages 37-43.
• Maurizio LANFRANCHI & Carlo GIANETTO, 2012, "Survey On The Consumption Of Wine In Sicily," Management Strategies Journal, Constantin Brancoveanu University, volume 15, issue 1, pages 5-14.
• Maria-Roxana DOROBANTU, 2012, "Touristic Village In Valcea - Promoter Of Etnofolklore Tourism In Romania," Management Strategies Journal, Constantin Brancoveanu University, volume 15, issue 1, pages 60-68.
• Maurizio LANFRANCHI & Carlo GIANETTO & Ionela-Carmen PIRNEA, 2012, "Brief Analysis Of A Survey On The Consumption Of Energy Drinks In Italy," Management Strategies Journal, Constantin Brancoveanu University, volume 17, issue 3, pages 15-20.
• Carmen-Maria IORDACHE, 2012, "Coordinates Of The Development Of Tourism In Urban Area," Management Strategies Journal, Constantin Brancoveanu University, volume 17, issue 3, pages 5-9.
• Djamchid Assadi & Arvind Ashta, 2012, "Brand Value Building in Online Social Lending Startups," Journal of Innovation Economics, De Boeck Université, volume 0, issue 1, pages 139-161.
• Levine, David I. & Cotterman, Carolyn, 2012, "What Impedes Efficient Adoption of Products? Evidence from Randomized Variation in Sales Offers for Improved Cookstoves in Uganda," Institute for Research on Labor and Employment, Working Paper Series, Institute of Industrial Relations, UC Berkeley, number qt7qk8m53w, Mar.
• Raúl Calixto Flores & Augusto César Rojas Aparicio, 2012, "La sustentabilidad en la formación de los economistas," Ravista Raites antes Panorama Administrativo Journal, Red de Investigación en Administración de la Innovación Tecnológica, Económica y Sustentable - Instituto Tecnológico de Celaya, Departamento de Ciencias Económico Administrativas, volume 6, issue 10, pages 21-38, Enero - J.
• Simon Wey & Christian Jaag & Helmut Dietl & Urs Trinkner, 2012, "Technology and Market Structure in the Defender Model," Working Papers, Swiss Economics, number 0036, Jul.
• Orakanya Kanjanatarakul & Komsan Suriya, 2012, "Comparison of sales forecasting models for an innovative agro-industrial product: Bass model versus logistic function," The Empirical Econometrics and Quantitative Economics Letters, Faculty of Economics, Chiang Mai University, volume 1, issue 4, pages 89-106, December.
• Mersid Poturak, 2012, "Marketing Factors Influencing Bankselection In Bosnia And Herzegovina," Journal Articles, Center For Economic Analyses, pages 5-16, December.
• Andrés Machado Quevedo & Alejandro P�rez Londo�o & Andr�s Ram�rez Hassan, 2012, "Venta cruzada en los fondos de pensiones colombianos: una aproximación mediante análisis de supervivencia," Estudios Gerenciales, Universidad Icesi.
• Marta Frasquet Deltoro & Alejandro Moll� Descals & Mar�a Eugenia Ruiz Molina, 2012, "Factores determinantes y consecuencias de la adopción del comercio electrónico B2C: una comparativa internacional," Estudios Gerenciales, Universidad Icesi.
• Madeline Melchor Cardona & Juan Jos� Bravo, 2012, "Service quality perceptions in higher education institutions: the case of a colombian university," Estudios Gerenciales, Universidad Icesi.
• Ignacio Gómez Roldán & Rafael Guillermo Ricardo Bray, 2012, "Cultura organizacional: aproximación sectorial en Bogotá," Revista Facultad de Ciencias Económicas, Universidad Militar Nueva Granada.
• Nelcy Rocío Escobar Moreno, 2012, "Las comunicaciones integradas de marketing (CIM) como pilar de la estrategia de marketing verde y sus implicaciones en la gestión ambiental," Revista Facultad de Ciencias Económicas, Universidad Militar Nueva Granada.
• Pedro Barrientos Felipa, 2012, "Efecto de la carretera Interoceánica en el comercio internacional de Perú y Brasil," Revista Finanzas y Politica Economica, Universidad Católica de Colombia, volume 4, issue 2, pages 25-50.
• Luís Ángel Meneses Cerón & Ronald Alejandro Macuac� Otero, 2012, "Contagio financiero entre economías: un análisis exploratorio a través de la econometría. Caso Colombia - Estados Unidos," Revista Finanzas y Politica Economica, Universidad Católica de Colombia, volume 4, issue 2, pages 51-62.
• María Isabel Serrano Montiel & Emmanuel Borgucci & Jhon Jairo S�nchez Oquendo, 2012, "Crédito de instituciones públicas municipales y regionales a las microempresas y empresas de la economía solidaria del estado Zulia, Venezuela, 00-09," Revista Finanzas y Politica Economica, Universidad Católica de Colombia, volume 4, issue 2, pages 63-82.
• Yessica González Londono & Mauricio Zuluaga Carmona & Cecilia Maya Ochoa, 2012, "Enfoque de opciones reales para la valoración financiera de marcas," Revista Ad-Minister, Universidad EAFIT.
• Verónica Piedrahíta & Lina Mar�a Ceballos Ochoa & Mauricio Bejarano, 2012, "La moda y el comportamiento adolescente urbano en centros comerciales de Medellín," Revista Ad-Minister, Universidad EAFIT.
• Paolo Enria, 2012, "Local identity and food and wine communication as a lever for place marketing," CERIS Working Paper, CNR-IRCrES Research Institute on Sustainable Economic Growth - Torino (TO) ITALY - former Institute for Economic Research on Firms and Growth - Moncalieri (TO) ITALY, number 201208, Jun.
• Hinson, Roger A. & Paudel, Krishna P. & Velástegui, Marco, 2012, "Understanding Ornamental Plant Market Shares to Rewholesaler, Retailer, and Landscaper Channels," Journal of Agricultural and Applied Economics, Cambridge University Press, volume 44, issue 2, pages 173-189, May.
• Volle, Pierre (ed.), 2012, "L’expérience d’immersion en ligne dans les environnements marchands de réalité virtuelle," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/9785.
• Damien Collard, 2012, "Les enquêtes client mystère:un dispositif de gestion au service des transformations organisationnelles ou comment réorganiser l'entreprise «au nom du client» - The Mystery shopping: a management mechanism in order to support organizational changes or," Working Papers CREGO, Université de Bourgogne - CREGO EA7317 Centre de recherches en gestion des organisations, number 1120603, Jun.
• Shahriar Azizi & Fateme Ghytasivand & Sina Fakharmanesh, 2012, "Impact of Brand Orientation, Internal Marketing and Job Satisfaction on the Internal Brand Equity: The Case of Iranian’s Food and Pharmaceutical Companies," International Review of Management and Marketing, Econjournals, volume 2, issue 2, pages 122-129.
• Morteza Jamalzadeh & Navid Behravan & Roozbeh Masoudi, 2012, "An Empirical Study of Email-Based Advertisement and its Influence on Consumers’ Attitude," International Review of Management and Marketing, Econjournals, volume 2, issue 3, pages 130-138.
• Raj Kumar Gautam, 2012, "Internet Marketing Usage by Small Indian Entrepreneurs:An Exploratory Study of Punjab," International Review of Management and Marketing, Econjournals, volume 2, issue 1, pages 43-51.
• Pierre Rostan & Alexandra Rostan, 2012, "Assessing the Predictive Power of Customer Satisfaction for Financial and Market Performances: Price-to-Earnings Ratio is a Better Predictor Overall," International Review of Management and Marketing, Econjournals, volume 2, issue 1, pages 59-74.
• Chutinon Putthiwanit, 2012, "Investigating Consumer Insight by Using Completion Techniques: A Case Study of a Motorcycle Accessory Shop in Thailand," International Review of Management and Marketing, Econjournals, volume 2, issue 2, pages 92-98.
• Abdul Alem Mohammed & Basri bin Rashid, 2012, "Customer Relationship Management (CRM) in Hotel Industry: A framework Proposal on the Relationship among CRM Dimensions, Marketing Capabilities and Hotel Performance," International Review of Management and Marketing, Econjournals, volume 2, issue 4, pages 220-230.
• Huang, Jikun & Wu, Yunhua & Yang, Zhijian & Rozelle, Scott & Fabiosa, Jacinto & Dong, Fengxia, 2012, "Marketing China's milk: A case study of the sales activity of dairy farmers in greater Beijing," China Economic Review, Elsevier, volume 23, issue 3, pages 675-689, DOI: 10.1016/j.chieco.2010.09.006.
• Cohen, Mark A. & Vandenbergh, Michael P., 2012, "The potential role of carbon labeling in a green economy," Energy Economics, Elsevier, volume 34, issue S1, pages 53-63, DOI: 10.1016/j.eneco.2012.08.032.
• Rennhoff, Adam D. & Wilbur, Kenneth C., 2012, "Local media ownership and media quality," Information Economics and Policy, Elsevier, volume 24, issue 3, pages 231-242, DOI: 10.1016/j.infoecopol.2012.08.001.
• Claus, Bart & Geyskens, Kelly & Millet, Kobe & Dewitte, Siegfried, 2012, "The referral backfire effect: The identity-threatening nature of referral failure," International Journal of Research in Marketing, Elsevier, volume 29, issue 4, pages 370-379, DOI: 10.1016/j.ijresmar.2012.06.004.
• Rockenbach, Bettina & Sadrieh, Abdolkarim, 2012, "Sharing information," Journal of Economic Behavior & Organization, Elsevier, volume 81, issue 2, pages 689-698, DOI: 10.1016/j.jebo.2011.10.009.
• Bhatt, Meghana A., 2012, "Evaluation and associations: A neural-network model of advertising and consumer choice," Journal of Economic Behavior & Organization, Elsevier, volume 82, issue 1, pages 236-255, DOI: 10.1016/j.jebo.2012.02.001.
• Chuang, Shih-Chieh & Cheng, Yin-Hui & Hsu, Chun-Ting, 2012, "The influence of suggestions of reference groups in the compromise effect," Journal of Economic Psychology, Elsevier, volume 33, issue 3, pages 554-565, DOI: 10.1016/j.joep.2011.11.001.
• Newman, George E. & Jeremy Shen, Y., 2012, "The counterintuitive effects of thank-you gifts on charitable giving," Journal of Economic Psychology, Elsevier, volume 33, issue 5, pages 973-983, DOI: 10.1016/j.joep.2012.05.002.
• Azar, Ofer H., 2012, "What affects customer success when bargaining for a new car? Some empirical evidence," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, volume 41, issue 1, pages 26-30, DOI: 10.1016/j.socec.2011.10.007.
• Volkan OZBEK & Umit ALNIACIK & Fatih KOC, 2012, "The Impact of Unfair Business Practices on Bank Customers: An Experimental Study," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 12, issue 1, pages 23-30.
• Ayla OZHAN DEDEOGLU & Ipek KAZANCOGLU, 2012, "Consumer Guilt: A Model of Its Antecedents and Consequences," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 12, issue 1, pages 9-22.
• Samson, Alain & Voyer, Benjamin G., 2012, "Two minds, three ways: dual system and dual process models in consumer psychology," LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library, number 47252, Dec.
• Rosa Díaz, Isabel María & Rondán Cataluña, Francisco Javier, 2012, "Determinantes y consecuencias de la efectividad de las promociones basadas en precios," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Beristain Oñederra, José Juan & Mediano Serrano, Lucía & Mitxeo Grajirena, Jone & Villalba Merlo, Francisco Javier, 2012, "Marcas y redes de generación de valor en el sector ovino del País Vasco," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Gázquez Abad, Juan Carlos & Martínez López, Francisco J. & Barrales Molina, Vanesa, 2012, "Las indicaciones de origen protegidas como elemento de diferenciación de los productos agroalimentarios: el caso del jamón en España," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• L. Tsourgiannis & M. Warren & A. Karasavvoglou & J. Eddison, 2012, "Marketing Strategies for the Primary Sector: An Empirical Study," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 147-178.
• Vincenzina Caputo & Maurizio Canavari & Jr. Rodolfo M. Nayga, 2012, "Valutazione delle preferenze di consumatori campani per un sistema di etichettatura generico sulle "food miles"," Economia agro-alimentare, FrancoAngeli Editore, volume 14, issue 1, pages 99-115.
• Stefania Chironi & Marzia Ingrassia & Filippo Sgroi, 2012, "Studio di alcuni aspetti della domanda di arance bionde mediante la Cluster Analysis. Il Caso delle arance di Ribera dop e possibili strategie di mercato," Economia agro-alimentare, FrancoAngeli Editore, volume 14, issue 1, pages 217-233.
• Elena Caniglia & Vera Teresa Foti & Giuseppe Timpanaro, 2012, "Analisi del comportamento del consumatore di acqua minerale in Sicilia," Economia agro-alimentare, FrancoAngeli Editore, volume 14, issue 2, pages 153-180.
• Filippo Sgroi & Marzia Ingrassia & Riccardo Testa, 2012, "The behaviour of non consumers of organic food: suggestions on marketing strategies to attract new market segments," RIVISTA DI ECONOMIA AGRARIA, FrancoAngeli Editore, volume 0, issue 3, pages 47-63.
• Judith MCINTOSH WHITE, 2012, "Sabotaging public engagement with science: Missing scientific principles in newspaper stories about the Wakefield MMR-Autism controversy," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 3-4, pages 79-93.
• Yury N. Egorov, 2012, "Logistics and Marketing in Goods and Services Diversification Strategy," Finansovyj žhurnal — Financial Journal, Financial Research Institute, Moscow 125375, Russia, issue 2, pages 73-80, April.
• Martín Egozcue & Sébastien Massoni & Wing-Keung Wong & Ričardas Zitikis, 2012, "Integration-segregation decisions under general value functions : "Create your own bundle -- choose 1, 2, or all 3 !"," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers), HAL, number halshs-00747008, Sep.
• Elisa Monnot & Fanny Reniou, 2012, "Les suremballages : des emballages superflus pour les consommateurs ?," Post-Print, HAL, number hal-01123727, Jul.
• Martín Egozcue & Sébastien Massoni & Wing-Keung Wong & Ričardas Zitikis, 2012, "Integration-segregation decisions under general value functions : "Create your own bundle -- choose 1, 2, or all 3 !"," Post-Print, HAL, number halshs-00747008, Sep.
• Béatrice Parguel & Audrey Bonnemaizon & Elisa Monnot & Fabrice Larceneux & Fanny Reniou & Florence Benoît-Moreau, 2012, "Entre permanence et (r)évolution : les finalités sociétales de la recherche française en marketing," Post-Print, HAL, number halshs-00755751, Feb.
• Marco Bertini & Daniel Halbheer & Oded Koenigsberg, 2012, "Self-Serving Behavior in Price-Quality Competition," Working Papers, HAL, number hal-01993405, Aug.
• Junge, Martin & Severgnini, Battista & Sørensen, Anders, 2012, "Product-Marketing Innovation, Skills, and Firm Productivity," Working Papers, Copenhagen Business School, Department of Economics, number 01-2012, Jul.
• Kirill Rozhkov, 2012, "Segmentation of inhabitants in place marketing: the case of karelian towns," HSE Working papers, National Research University Higher School of Economics, number WP BRP 02/MAN/2012.
• DALOTA, Marius Dan, 2012, "Considerations Concerning Implementation Of Knowledge Management In Small And Medium Enterprises," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 1, pages 06-11, May.
• PAPUC, Mihai & SMEDESCU, Ion, 2012, "He Scientific Content Of Management Marketing And Marketing Management," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 1, pages 12-15, May.
• ROSCA, Constantin, 2012, "Laudatio," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 1, pages 16-18, May.
• MOLDOVAN, Mihaela, 2012, "Rethinking The Prevention Innovation In The Hispanic Culture," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 1, pages 25-33, May.
• EDU, Tudor & NEGRICEA, Costel, 2012, "Identifying Marketing Approaches Used In The Romanian Mandatory Car Insurance Market - A Marketing Research -," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 2, pages 29-40, June.
• AVRAM, Emanuela Maria, 2012, "Higher Education Student Choice Influencing Factors," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 2, pages 59-64, June.
• BUDACIA, Andreea, 2012, "Advertising Through Television," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 2, pages 65-70, June.
• SOCA, Diana, 2012, "The Focus Of Companies On Clients A Major Trend In The Current Business Environment," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 2, pages 71-75, June.
• STOICA, Ivona & DUMITRU, Nicoleta Rossela, 2012, "Food Responsibility - A National Challenge. Case Study - Implementation Of A Social Campaign In Bucharest Schools," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 2, pages 83-89, June.
• CODITA, Roxana, 2012, "Multinational Companies And Sustainability Practices Beyond Headquarters Evidence From Foreign Subsidiaries In The Romanian Food And Beverages Industry," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 3, pages 6-26, September.
• BARAGAN, Laura-Georgeta, 2012, "The Buying Behavior Of Organizations," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 3, pages 40-44, September.
• DUMITRU, Nicoleta Rossela & STOICA, Ivona, 2012, "Internal Communication - A Prerequisite For Organizational Effectiveness," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 3, pages 45-50, September.
• BELTRAMO, Riccardo & MARGARITA, Sergio, 2012, "The Scatol8 For Sustainability: An Update On The Remote Sensing System Of Environmental, Landscape And Management Variables," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 4, pages 06-18, September.
• MIRONESCU, Alexandra & STEPIEN, Sebastian, 2012, "Relationship Marketing Communication Case Study: Communication Between Managers And Employees," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 4, pages 33-37, September.
• BUSUIOC, Marian Florin & BUDACIA, Andreea, 2012, "The Quality System Major Key In The Touristic Services," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 4, pages 43-47, September.
• NEAGOE, Cristina, 2012, "Impact Of The Rational Type Factors On Client Satisfaction On The Romanian Insurances Market," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 3, pages 27-33, September.
• Hussien Ahmad Al-Tarawneh, 2012, "The Value Added of Public Private Partnership. General Overview," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, volume 2, issue 1, pages 1-10, January.
• Robert D. Green & Farideh A. Farazmand, 2012, "Experiential Learning: The Internship And Live-Case Study Relationship," Business Education and Accreditation, The Institute for Business and Finance Research, volume 4, issue 1, pages 13-23.
• Abeer A. Mahrous & Wael Kortam, 2012, "Students’ Evaluation For Market Orientation: Evidence From Egyptian Business Schools," Business Education and Accreditation, The Institute for Business and Finance Research, volume 4, issue 1, pages 87-99.
• Bylon Abeeku Bamfo, 2012, "Consumer Attitude Toward Products Made In Ghana," Global Journal of Business Research, The Institute for Business and Finance Research, volume 6, issue 1, pages 39-46.
• Perunjodi Naidoo & Prabha Ramseook-Munhurrun, 2012, "The Brand Image Of A Small Island Destination: The Case Of Mauritius," Global Journal of Business Research, The Institute for Business and Finance Research, volume 6, issue 1, pages 55-64.
• Ghazi A. Al-Weshah & Khalid Al-Zubi, 2012, "E-Business Enablers And Barriers: Empirical Study Of Smes In Jordanian Communication Sector," Global Journal of Business Research, The Institute for Business and Finance Research, volume 6, issue 3, pages 1-15.
• Manuela del S. Camacho Gómez & Cecilia García-Muñoz Aparicio & María del Carmen Ancona Alcocer, 2012, "Usumacinta Canyon State Park: Social Tourism Alternative," Global Journal of Business Research, The Institute for Business and Finance Research, volume 6, issue 3, pages 115-126.