Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2013

• Stefan MATEI, 2013, "Strategies To Promote Wine Products On Foreign Markets Through The Network Distribution Of Goods," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 1, pages 363-373, June.
• Alexandru Lucian MIHAI, 2013, "Sport Marketing Mix Strategies," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 1, pages 298-303, June.
• Liliana Adela ZIMA, 2013, "Brand Management At General Motor’S Europe," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 1, pages 236-244, June.
• Ion Gr. IONESCU, 2013, "Hypermarket's adapting at the financial crisis conditions," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 2, pages 137-142, October.
• Alexandru Lucian MIHAI, 2013, "Sport Promotion Strategies," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 2, pages 180-185, October.
• Matei ȘTEFAN, 2013, "Conceptual clarification of planning and strategic thinking in human resource management," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 2, pages 174-179, October.
• Silvio Borrero & Ana Bolena Escobar & Aura Mar�a Cort�s & Luis Carlos Maya, 2013, "Poor and distressed, but happy: situational and cultural moderators of the relationship between wealth and happiness," Estudios Gerenciales, Universidad Icesi.
• Edgar Sanabria Torres & Carlos Orlando Parra Penagos, 2013, "Caracterización del comprador sogamoseno en súper e hipermercados," Estudios Gerenciales, Universidad Icesi.
• María de Fátima León & Mar�a Virginia Baptista, 2013, "Estrategias de lealtad de clientes en la banca universal," Estudios Gerenciales, Universidad Icesi.
• Mónica Rengifo Mera & Luciana Manfredi, 2013, "Carvajal marca la diferencia: nuevo posicionamiento de marca como símbolo de transformación organizacional," Estudios Gerenciales, Universidad Icesi.
• Pedro Julián Ramírez Angulo & Edison Jair Duque Oliva, 2013, "Involucramiento de producto y lealtad de marca para productos de consumo masivo en Bogotá D.C," Estudios Gerenciales, Universidad Icesi.
• Claudia Marcela Correa Malagón & Edison Jair Duque Oliva, 2013, "Evaluación del concepto de valor para el consumidor en el marketing y el diseno. Una revisión conceptual," Revista Criterio Libre, Universidad Libre - Sede Principal.
• Jaime Waldo Carvajal Pedraza & Edgar Enrique Zapata Guerrero, 2013, "Análisis de percepciones de consumidores de bebidas alcohólicas - productos cerveceros," Revista Criterio Libre, Universidad Libre - Sede Principal.
• Jaqueline Medina Valencia & Edisonn Jair Duque Oliva, 2013, "Marcas del distribuidor: evolución y caracterización del concepto," Revista Criterio Libre, Universidad Libre - Sede Principal.
• José Gabriel Carvajal Orozco & José Hernán Parra & Julián Andrés Valencia García, 2013, "Derechos humanos en las organizaciones de Manizales: una evaluación de eventos de vulneración en los empleados," Revista Criterio Libre, Universidad Libre - Sede Principal.
• José Manuel Villamarín García & Julián Ramírez Angulo, 2013, "Comunicaciones de mercadeo en relaciones industriales," Revista Criterio Libre, Universidad Libre - Sede Principal.
• Leonardo Ortegón Cortázar, 2013, "Relación entre valor de marca y las ventas. Un estudio aplicado en companías agroquímicas. Correlación entre valor de marca y valor de ventas," Revista Ciencias Estratégicas, Universidad Pontificia Bolivariana.
• Verónica Henao Posada, 2013, "Internacionalización e Internet: Nueva mirada al Marketing Internacional," Revista Ad-Minister, Universidad EAFIT.
• Collart, Alba J. & Palma, Marco A. & Carpio, Carlos E., 2013, "Consumer Response to Point of Purchase Advertising for Local Brands," Journal of Agricultural and Applied Economics, Cambridge University Press, volume 45, issue 2, pages 229-242, May.
• Le Nagard, Emmanuelle (ed.), 2013, "La vengeance du consommateur insatisfait sur Internet et l'effet sur les attitudes des autres consommateurs," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/11827.
• Desmet, Pierre (ed.), 2013, "Déterminant du comportement de recommandation d'un site web," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/13162.
• Guiot, Denis (ed.), 2013, "Entre prévention et promotion : l’impact de la saillance de mortalité sur le cadrage situationnel en consommation et sur les préférences produits," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/13365.
• Volle, Pierre (ed.), 2013, "La fidélité prototypique : une approche de la fidélité perçue par l'auto-catégorisation," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/13650.
• Oana BĂRBULESCU SEITAN & Cristina BALTEANU, 2013, "Strategies Adopted by Romanian Banks to Reduce the Payment Incidents," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 1, pages 35-44.
• Gu, Yangjie & Botti, Simona & Faro, David, 2013, "Turning the Page: The Impact of Choice Closure on Satisfaction," HEC Research Papers Series, HEC Paris, number 1173, revised 19 Oct 2016.
• Mongi Gharsellaoui, 2013, "Subprime Crisis and Financial Contagion: Evidence from Tunisia," International Journal of Economics and Financial Issues, Econjournals, volume 3, issue 1, pages 153-162.
• Karan Singh Thagunna & Garima Khanal, 2013, "Dimensions Affecting the Purchasing Behavior of Nepalese Women," International Review of Management and Marketing, Econjournals, volume 3, issue 1, pages 10-19.
• Majid M. Goaill & Selvan Perumal & Nor Azila M. Noor, 2013, "The Moderating Effect of Strength of Manufacturer's Brands on the Relationship between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model," International Review of Management and Marketing, Econjournals, volume 3, issue 3, pages 93-101.
• Sharmin Attaran & Bilge Gokhan Celik, 2013, "Analytic Hierarchy Process: An Application in Green Building Market Research," International Review of Management and Marketing, Econjournals, volume 3, issue 3, pages 122-133.
• Remziye Terkan, 2013, "Effective Marketing At Education: Importance of Communication Materials," International Review of Management and Marketing, Econjournals, volume 3, issue 4, pages 146-152.
• Volkan Dogan & Behçet Yalýn Özkar, 2013, "Investigation of Brand Name-Country of Origin Preference in Four Different Product Groups with Respect to Conspicuous Consumption Tendency," International Review of Management and Marketing, Econjournals, volume 3, issue 4, pages 190-203.
• Harmsen - van Hout, Marjolein J.W. & Herings, P. Jean-Jacques & Dellaert, Benedict G.C., 2013, "Communication network formation with link specificity and value transferability," European Journal of Operational Research, Elsevier, volume 229, issue 1, pages 199-211, DOI: 10.1016/j.ejor.2013.02.028.
• Kiesel, Kristin & Villas-Boas, Sofia B., 2013, "Can information costs affect consumer choice? Nutritional labels in a supermarket experiment," International Journal of Industrial Organization, Elsevier, volume 31, issue 2, pages 153-163, DOI: 10.1016/j.ijindorg.2010.11.002.
• Mathur, Sameer & Sinitsyn, Maxim, 2013, "Price promotions in emerging markets," International Journal of Industrial Organization, Elsevier, volume 31, issue 5, pages 404-416, DOI: 10.1016/j.ijindorg.2013.07.001.
• Larkin, Yelena, 2013, "Brand perception, cash flow stability, and financial policy," Journal of Financial Economics, Elsevier, volume 110, issue 1, pages 232-253, DOI: 10.1016/j.jfineco.2013.05.002.
• Van Horen, Femke & Pieters, Rik, 2013, "Preference reversal for copycat brands: Uncertainty makes imitation feel good," Journal of Economic Psychology, Elsevier, volume 37, issue C, pages 54-64, DOI: 10.1016/j.joep.2013.05.003.
• Liu, Hsin-Hsien, 2013, "How promotional frames affect upgrade intentions," Journal of Economic Psychology, Elsevier, volume 39, issue C, pages 237-248, DOI: 10.1016/j.joep.2013.08.004.
• Azar, Ofer H., 2013, "Competitive strategy when consumers are affected by reference prices," Journal of Economic Psychology, Elsevier, volume 39, issue C, pages 327-340, DOI: 10.1016/j.joep.2013.09.008.
• Cheng, Yin-Hui & Yen, HsiuJu Rebecca & Chuang, Shih-Chieh & Chang, Chia-Jung, 2013, "Product option framing under the influence of a promotion versus prevention focus," Journal of Economic Psychology, Elsevier, volume 39, issue C, pages 402-413, DOI: 10.1016/j.joep.2013.06.003.
• Ellickson, Paul B. & Grieco, Paul L.E., 2013, "Wal-Mart and the geography of grocery retailing," Journal of Urban Economics, Elsevier, volume 75, issue C, pages 1-14, DOI: 10.1016/j.jue.2012.09.005.
• Nihan OZGUVEN, 2013, "Sosyal Pazarlama Kampanyalarina Yonelik Tutumun Musteri Memnuniyeti ve Bagliligina Etkisi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 13, issue 1, pages 29-42.
• Yasin OZASLAN & Ramazan Pars SAHBAZ, 2013, "Satis gelistirme, tuketici tercihleri, turizm, Istanbul," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 13, issue 1, pages 83-97.
• Sukran KARACA, 2013, "Tuketicilerin Yesil Urunlere Iliskin Tutumlarinin Incelenmesine Yonelik Bir Arastirma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 13, issue 1, pages 99-111.

2012

• Mohammed Chowdhury & Nadiah Ahmad, 2012, "Factors Affecting Consumer Participation In Online Shopping In Malaysia: The Case Of University Students," European Journal of Business and Economics, Central Bohemia University, volume 5, issue 0, pages 49-531:5, September, DOI: 10.12955/ejbe.v5i0.171.
• Lukasz A. Drozd & Jaromir B. Nosal, 2012, "Understanding International Prices: Customers as Capital," American Economic Review, American Economic Association, volume 102, issue 1, pages 364-395, February.
• Bart J. Bronnenberg & Jean-Pierre H. Dube & Matthew Gentzkow, 2012, "The Evolution of Brand Preferences: Evidence from Consumer Migration," American Economic Review, American Economic Association, volume 102, issue 6, pages 2472-2508, October.
• Richard Friberg & Erik Grönqvist, 2012, "Do Expert Reviews Affect the Demand for Wine?," American Economic Journal: Applied Economics, American Economic Association, volume 4, issue 1, pages 193-211, January.
• Andrea Pozzi, 2012, "Shopping Cost and Brand Exploration in Online Grocery," American Economic Journal: Microeconomics, American Economic Association, volume 4, issue 3, pages 96-120, August.
• Jacinta Moreira & Maria Jose Silva & Jorge Simões & Gastão Sousa, 2012, "Drivers of Marketing Innovation in Portuguese Firms," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 14, issue 31, pages 195-206, February.
• Umit Alniacik & Cengiz Yilmaz, 2012, "The Effectiveness of Green Advertising: Influences of Claim Specificity, Product’s Environmental Relevance and Consumers’ Pro-environmental Orientation," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 14, issue 31, pages 207-222, February.
• Maria Ioncică & Eva-Cristina Petrescu & Diana Ioncică, 2012, "Transports and Consumers’ Ecological Behaviour," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 14, issue 31, pages 70-83, February.
• Dan Popescu & Alina Ciocârlan-Chitucea & Alexandra Steriu & Cristina State, 2012, "Change Management – Condition of Organizational Sustainability in IT&C Small and Medium-Sized Enterprises," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 14, issue 32, pages 333-348, June.
• Nicolae Al Pop & Mihaela Roman & Adina Săniuţă & Carmen Petrişoaia, 2012, "Relationship Marketing, Engine of Sustainable Development and Organisational Change in the Romanian Business Environment," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 14, issue 32, pages 349-364, June.
• Eva-Cristina Petrescu & Diana-Eugenia Ioncică, 2012, "Perception of Private and Public Medical Services In Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 14, issue Special N, pages 653-664, November.
• Ana-Claudia Ţapardel & Florin-Alexandru Alexe, 2012, "Strategic Directions for the Bucharest Strategy and City Brand," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 14, issue Special N, pages 720-737, November.
• Carmen Balan & Mirela-Patricia Zegreanu, 2012, "Insights into the Development of the Market of Mobile Marketing Services in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 14, issue Special N, pages 786-801, November.
• Alina Filip & Lelia Voinea, 2012, "Understanding the Processes of Customer Acquisition, Customer Retention and Customer Relationship Development," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, volume 2, issue 2, pages 62-67, April.
• Mihaela Constantinescu, 2012, "The Relationship between the Quality of Life Concept and Social Marketing Development," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, volume 2, issue 2, pages 75-80, April.
• Raluca Ciornea & Marius Dorel Pop & Mihai Florin Bacila, 2012, "Segmenting Luxury Market Based on the Type of the Luxury Consumed. Empirical Study on Young Female Luxury Consumers," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, volume 2, issue 3, pages 143-152, July.
• Carmen Acatrinei & Teodora Viviana Puiu, 2012, "The Loyalty Card: Issues in Evaluating Loyalty Program Effectiveness," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, volume 2, issue 3, pages 153-164, July.
• Florin Tudor Ionescu & Mihai Ioan Roºca, 2012, "Strategic Planning of the Eco Product Portfolio," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, volume 2, issue 3, pages 173-178, July.
• Pandit, Mahesh & Paudel, Krishna P. & Hinson, Roger A., 2012, "Intensity of Integrated Pest Management (IPM) Practices Adoption by U.S. Nursery Crop Producers," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington, Agricultural and Applied Economics Association, number 124942, DOI: 10.22004/ag.econ.124942.
• Bakos, Izabella Mária & Tamus, Antalné, 2012, "A Magyar És A Partiumi Középiskolások Élelmiszerfogyasztói Szokásainak Összehasonlító Vizsgálata, Primer Kutatás Alapján," Acta Carolus Robertus, Karoly Robert University College, volume 2, issue 2, pages 1-8, DOI: 10.22004/ag.econ.174076.
• Akaichi, Faiçal & Nayga, Rodolfo M., Jr. & Gil, Jose Maria, 2012, "Effect of Price-Discount Distribution in Multi-Unit Price Promotions on Sales Value and retailers’ revenue: Evidence from Multi-Unit Auctions," 2012 Conference, August 18-24, 2012, Foz do Iguacu, Brazil, International Association of Agricultural Economists, number 126487, DOI: 10.22004/ag.econ.126487.
• Babovic, Jovan & Raicevic, Vuk & Caric, Marko, 2012, "Benchmarking As A Function Of Competitiveness And Efficiency In Business," Economics of Agriculture, Institute of Agricultural Economics, volume 59, issue 01, pages 1-13, April, DOI: 10.22004/ag.econ.123963.
• Stojanovic, Zaklina & Gligorijevic, Mirjana & Rakonjac Antic, Tatjana, 2013, "The Role Of The Marketing Mix In The Improvement Of Agricultural Insurance," Economics of Agriculture, Institute of Agricultural Economics, volume 59, issue 4, pages 1-12, January, DOI: 10.22004/ag.econ.143172.
• Hinson, Roger A. & Paudel, Krishna P. & Velastegui, Marco, 2012, "Understanding Ornamental Plant Market Shares to Rewholesaler, Retailer, and Landscaper Channels," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, volume 44, issue 2, pages 1-17, May, DOI: 10.22004/ag.econ.123782.
• Martinez, Laura Martinez-Carrasco & Bauza, Margarita Brugarolas & Poveda, Africa & Ferrer, Dolores & Fresquet, Enrique, 2012, "Disposicion a pagar por tomates mejorados geneticamente. Aplicacion de una subasta experimental," Revista Espanola de Estudios Agrosociales y Pesqueros, Ministerio de Medio Ambiente, Rural y Marino (formerly Ministry of Agriculture), issue 233, pages 1-28, DOI: 10.22004/ag.econ.187183.
• Claudia ICONARU, 2012, "Modeling The Key Role Of Overall Satisfaction With The Online Buying Process In Determinig Behavioral Loyalty Intentions," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 9, pages 75-92, June.
• Gheorghe Meghisan & Adriana Lazarescu & Georgeta-Madalina Meghisan, 2012, "Marketing Study Regarding The Consumption Behaviortowards Kaufland Hypermarkets," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 40, pages 45-50.
• Ion Stancu & Adriana Lazarescu & Flaviu Meghisan, 2012, "A New Vision On Sales," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 40, pages 5-9.
• Roxana DUMITRIU, 2012, "The Role Of Branding In Marketing Strategy," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 125-132, May.
• Mohammed Belal Uddin & Bilkis Akhter, 2012, "Customer Satisfaction In Mobile Phone Services In Bangladesh: A Survey Research," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 20-36, May.
• Tudor NISTORESCU & Catalin Mihail BARBU & Valentin STANCIU, 2012, "Profile Analysis Of The Employees Of Commercial Banks In Romania," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 37-52, May.
• Shpëtim ÇERRI, 2012, "Measuring Consumer-Based Brand Equity - Evidence From Albanian Banking Sector," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 7-19, May.
• Raluca BABUT COMIATI, 2012, "Romanian Consumers’ Attitude Towards Tv Commercials," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 233-248, November.
• Cristinel CONSTANTIN, 2012, "Coordinates Of Postal Services Market In Romania," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 261-272, November.
• Oana Bărbulescu (Åžeitan) & Cristina Bălteanu, 2012, "Qualitative Marketing Research Regarding The Impact Of The Romanian Legal Framework On The Activity Of Leasing Companies," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 14, pages 1-24.
• Iacob Cătoiu & Daniel Adrian Gârdan & Iuliana Petronela Geangu, 2012, "Customer Loyalty - Specific Features Of Retail Activity In Bucharest," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 14, pages 1-25.
• Iacob Cătoiu & Mihai Å¢ichindelean, 2012, "Relationship Marketing - Theoretical Consideration," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 14, pages 1-31.
• Shpëtim Çerri, 2012, "Assessing The Quality Of Higher Education Services Using A Modified Servqual Scale," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 14, pages 1-32.
• Larisa Loredana Dragolea & Denisa Adriana Cotîrlea, 2012, "One Step Closer To City Branding Through Culture: Consumer Preferences For Cultural Tourism Services In Alba Iulia - Customization On National Museum Of Unification," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 14, pages 1-33.
• Ana -Lucia Ristea & Constanta Popescu & Delia Mioara Popescu, 2012, "The Place Of Strategic Marketing In The Preoccupations Of The Small And Medium Enterprises From Dã‚Mboviå¢A County," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 14, pages 1-35.
• Călin VegheÅŸ & Mihai Orzan & Carmen Acatrinei & Diana Dugulan, 2012, "Privacy Literacy: What Is And How It Can Be Measured?," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 14, pages 1-36.
• Ana Maria Savu, 2012, "The risk of social mirage human resources needs to support natural resource," International Journal for Responsible Tourism, Fundatia Amfiteatru, volume 1, issue 1, pages 17-23, October.
• George Bouros, 2012, "Wildlife - watching tourism of Romania and its impact on species and habitats," International Journal for Responsible Tourism, Fundatia Amfiteatru, volume 1, issue 1, pages 23-28, October.
• Elena - Manuela Istoc, 2012, "Urban cultural tourism and sustainable development," International Journal for Responsible Tourism, Fundatia Amfiteatru, volume 1, issue 1, pages 38-57, October.
• Ana Florina Fecioru, 2012, "Driving values and visual identity in the process of developing the tourism brand destination for Danube Delta," International Journal for Responsible Tourism, Fundatia Amfiteatru, volume 1, issue 1, pages 57-66, October.
• Nicolae Neacsu, 2012, "Protection and conservation of tourism potential. Essential conditions for a sustainable and responsible development of tourism," International Journal for Responsible Tourism, Fundatia Amfiteatru, volume 1, issue 1, pages 7-17, October.
• Mutlu Uygun & Eyup Akin, 2012, "Examining Consumers’ Evaluations Of The Brands’ Functional, Symbolic, And Experiential Benefits," Anadolu University Journal of Social Sciences, Anadolu University, volume 12, issue 2, pages 107-122, June.
• Cevahir Uzkurt & Rukiye Sen, 2012, "The Effects of Organizational Culture and Organizational Innovation on Marketing Innovation: A Research on Carbonated Beverage Industry," Anadolu University Journal of Social Sciences, Anadolu University, volume 12, issue 3, pages 27-50, September.
• Harun Sonmez, 2012, "Determination of the Criteria Preferred in Entering Private Pension System by Analytical Hierarchy Process," Anadolu University Journal of Social Sciences, Anadolu University, volume 12, issue 3, pages 83-92, September.
• Ernes Oliva & Marko Paliaga, 2012, "Research Of Influence Of Autochthonous Regional Products On Regional Brand- Example Of The Istrian Region," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 21, issue 1, pages 363-380, june.
• Anna Majtanova & Zuzana Brokesova, 2012, "Financial Services Marketing In The Era Of Online Social Network Sites: The Case Of Insurance Marketing," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 21, issue 1, pages 45-66, june.
• Marina Cirjak & Aleksandra Krajnovic & Jurica Bosna, 2012, "Private Brands," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 21, issue 2, pages 597-620, december.
• Krum Alexandrov, 2012, "110 Years of Marketing," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 121-127.
• Alt Mónika Anetta & Pál Zsuzsa & Seer László, 2012, "Using The Theory Of Technology Acceptance Model To Explain Teenagers' Adoption Of Smartphones In Transylvania," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Vicky Katsoni & Maria Venetsanopoulou, 2012, "Use of Tourism Distribution Channels and Marketing Segmentation Strategies," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Alex Grasas & Aydın Alptekinoğlu, 2015, "When to Carry Eccentric Products? Optimal Retail Assortment under Consumer Returns," Working Papers, Barcelona School of Economics, number 680, Sep.
• Domazet Anto & Sendić Rusmir & Alić Adi, 2012, "Convergence analysis of household expenditures using the absolute β-convergence method," Business Systems Research, Sciendo, volume 3, issue 1, pages 23-29, June, DOI: 10.2478/v10305-012-0003-3.
• Chauhan Rajneesh & Dwivedi Rajeev & Sherry Arun, 2012, "Critical success factors for offshoring of enterprise resource planning (ERP) implementations," Business Systems Research, Sciendo, volume 3, issue 1, pages 4-13, June, DOI: 10.2478/v10305-012-0001-5.
• Wei Li, 2012, "Well‐Informed Intermediaries In Strategic Communication," Economic Inquiry, Western Economic Association International, volume 50, issue 2, pages 380-398, April, DOI: j.1465-7295.2010.00306.x.
• DUMITRESCU Luigi & TICHINDELEAN Mihai & VINEREAN Simona, 2012, "Discovering Social Media Behavior Patterns In Order To Improve The Marketing Strategy In The Current Chaotic Environment," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 65, issue 6, pages 24-35.
• DUMITRESCU Luigi & TICHINDELEAN Mihai & VINEREAN Simona, 2012, "Discovering Social Media Behavior Patterns In Order To Improve The Marketing Strategy In The Current Chaotic Environment," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 0, issue 3, pages 151-156.
• Jiří Nožička & Stanislava Grosová, 2012, "Measuring of Market Orientation on Sample of Small and Medium Innovative Enterprises
  [Měření tržní orientace ve vzorku malých a středních inovačních podniků 1]," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, volume 15, issue 1, pages 31-42, DOI: 10.32725/acta.2012.003.
• Daniela Frejková & Vladimír Chalupský, 2012, "Connections between Customer Relationship Management and Market Orientation," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, volume 15, issue 1, pages 55-64, DOI: 10.32725/acta.2012.005.
• Markéta Lhotáková & Petr Král & Yana Shamina & Maria Tisovsky, 2012, "Analysis of Media Coverage of the Czech Republic and its Potential Impact on Perception of Czech Republic," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, volume 15, issue 2, pages 41-54, DOI: 10.32725/acta.2012.013.
• Gavin Lees & Torgier Watnee, 2012, "What happens to a Radio Station's Share and Cumulative Audience When a New Radio Station Enters the Marketplace?," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, volume 15, issue 2, pages 55-60, DOI: 10.32725/acta.2012.014.
• Cristian MOROZAN, 2012, "Digital Marketing Influence On The Formation Of Brand Communities," Management Strategies Journal, Constantin Brancoveanu University, volume 15, issue 1, pages 37-43.
• Maurizio LANFRANCHI & Carlo GIANETTO, 2012, "Survey On The Consumption Of Wine In Sicily," Management Strategies Journal, Constantin Brancoveanu University, volume 15, issue 1, pages 5-14.
• Maria-Roxana DOROBANTU, 2012, "Touristic Village In Valcea - Promoter Of Etnofolklore Tourism In Romania," Management Strategies Journal, Constantin Brancoveanu University, volume 15, issue 1, pages 60-68.
• Maurizio LANFRANCHI & Carlo GIANETTO & Ionela-Carmen PIRNEA, 2012, "Brief Analysis Of A Survey On The Consumption Of Energy Drinks In Italy," Management Strategies Journal, Constantin Brancoveanu University, volume 17, issue 3, pages 15-20.
• Carmen-Maria IORDACHE, 2012, "Coordinates Of The Development Of Tourism In Urban Area," Management Strategies Journal, Constantin Brancoveanu University, volume 17, issue 3, pages 5-9.
• Djamchid Assadi & Arvind Ashta, 2012, "Brand Value Building in Online Social Lending Startups," Journal of Innovation Economics, De Boeck Université, volume 0, issue 1, pages 139-161.
• Levine, David I. & Cotterman, Carolyn, 2012, "What Impedes Efficient Adoption of Products? Evidence from Randomized Variation in Sales Offers for Improved Cookstoves in Uganda," Institute for Research on Labor and Employment, Working Paper Series, Institute of Industrial Relations, UC Berkeley, number qt7qk8m53w, Mar.
• Raúl Calixto Flores & Augusto César Rojas Aparicio, 2012, "La sustentabilidad en la formación de los economistas," Ravista Raites antes Panorama Administrativo Journal, Red de Investigación en Administración de la Innovación Tecnológica, Económica y Sustentable - Instituto Tecnológico de Celaya, Departamento de Ciencias Económico Administrativas, volume 6, issue 10, pages 21-38, Enero - J.
• Simon Wey & Christian Jaag & Helmut Dietl & Urs Trinkner, 2012, "Technology and Market Structure in the Defender Model," Working Papers, Swiss Economics, number 0036, Jul.
• Orakanya Kanjanatarakul & Komsan Suriya, 2012, "Comparison of sales forecasting models for an innovative agro-industrial product: Bass model versus logistic function," The Empirical Econometrics and Quantitative Economics Letters, Faculty of Economics, Chiang Mai University, volume 1, issue 4, pages 89-106, December.
• Mersid Poturak, 2012, "Marketing Factors Influencing Bankselection In Bosnia And Herzegovina," Journal Articles, Center For Economic Analyses, pages 5-16, December.
• Andrés Machado Quevedo & Alejandro P�rez Londo�o & Andr�s Ram�rez Hassan, 2012, "Venta cruzada en los fondos de pensiones colombianos: una aproximación mediante análisis de supervivencia," Estudios Gerenciales, Universidad Icesi.
• Marta Frasquet Deltoro & Alejandro Moll� Descals & Mar�a Eugenia Ruiz Molina, 2012, "Factores determinantes y consecuencias de la adopción del comercio electrónico B2C: una comparativa internacional," Estudios Gerenciales, Universidad Icesi.
• Madeline Melchor Cardona & Juan Jos� Bravo, 2012, "Service quality perceptions in higher education institutions: the case of a colombian university," Estudios Gerenciales, Universidad Icesi.
• Ignacio Gómez Roldán & Rafael Guillermo Ricardo Bray, 2012, "Cultura organizacional: aproximación sectorial en Bogotá," Revista Facultad de Ciencias Económicas, Universidad Militar Nueva Granada.
• Nelcy Rocío Escobar Moreno, 2012, "Las comunicaciones integradas de marketing (CIM) como pilar de la estrategia de marketing verde y sus implicaciones en la gestión ambiental," Revista Facultad de Ciencias Económicas, Universidad Militar Nueva Granada.
• Pedro Barrientos Felipa, 2012, "Efecto de la carretera Interoceánica en el comercio internacional de Perú y Brasil," Revista Finanzas y Politica Economica, Universidad Católica de Colombia, volume 4, issue 2, pages 25-50.
• Luís Ángel Meneses Cerón & Ronald Alejandro Macuac� Otero, 2012, "Contagio financiero entre economías: un análisis exploratorio a través de la econometría. Caso Colombia - Estados Unidos," Revista Finanzas y Politica Economica, Universidad Católica de Colombia, volume 4, issue 2, pages 51-62.
• María Isabel Serrano Montiel & Emmanuel Borgucci & Jhon Jairo S�nchez Oquendo, 2012, "Crédito de instituciones públicas municipales y regionales a las microempresas y empresas de la economía solidaria del estado Zulia, Venezuela, 00-09," Revista Finanzas y Politica Economica, Universidad Católica de Colombia, volume 4, issue 2, pages 63-82.
• Yessica González Londono & Mauricio Zuluaga Carmona & Cecilia Maya Ochoa, 2012, "Enfoque de opciones reales para la valoración financiera de marcas," Revista Ad-Minister, Universidad EAFIT.
• Verónica Piedrahíta & Lina Mar�a Ceballos Ochoa & Mauricio Bejarano, 2012, "La moda y el comportamiento adolescente urbano en centros comerciales de Medellín," Revista Ad-Minister, Universidad EAFIT.
• Paolo Enria, 2012, "Local identity and food and wine communication as a lever for place marketing," CERIS Working Paper, CNR-IRCrES Research Institute on Sustainable Economic Growth - Torino (TO) ITALY - former Institute for Economic Research on Firms and Growth - Moncalieri (TO) ITALY, number 201208, Jun.
• Hinson, Roger A. & Paudel, Krishna P. & Velástegui, Marco, 2012, "Understanding Ornamental Plant Market Shares to Rewholesaler, Retailer, and Landscaper Channels," Journal of Agricultural and Applied Economics, Cambridge University Press, volume 44, issue 2, pages 173-189, May.