Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2016

• Mircea Udrescu & Alina Gheorghe, 2016, "Benchmarketing - Fashionable Term Concerning Traditional Processes," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 2, issue 2, pages 100-113, June.
• Mirela Catalina Turkes, 2016, "Evolution of Real Earnings to Residents` Deposits According to Maturity during the Period 2011-2015. Study Case Romania vs. Turkey," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 2, issue 2, pages 32-42, June.
• Claudia Olimpia Moisa, 2016, "Alba County - Rural Tourism Destination?," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 2, issue 4, pages 157-171, December.
• P.K.A. Ladipo & A. Ganiyu Rahim & C. Abayomi Oguntoyibo & I. Olatunji Okikiola, 2016, "Market Orientation and Business Performance: a Study of Interrelationships and Effects in a Small sized Hotels within Lagos State Metropolis," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 2, issue 4, pages 98-119, December.
• Supeecha Panichpathom, 2016, "Building Customers' Re-Patronage Intention through Service Quality of Community Mall in Bangkok," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., volume 4, issue 2, pages 9-25.
• Asmaa Bassam El MANSOURY, 2016, "Relationship between Social Network Credibility and Online Purchase Intention for Automobile Market in Egypt," Journal of Social and Administrative Sciences, KSP Journals, volume 3, issue 2, pages 119-127, June.
• Asmaa Bassam El MANSOURY, 2016, "A Proposed Conceptual Model for Online Car Purchase Intention," Journal of Social and Administrative Sciences, KSP Journals, volume 3, issue 3, pages 245-247, September.
• Gilles Grolleau & Lisette Ibanez & Nathalie Lavoie, 2016, "Cause-Related Marketing of Products with a Negative Externality," Working Papers, LAMETA, Universtiy of Montpellier, number 02-16, Mar.
• Matteo Foschi, 2016, "Temptation in Markets with no Commitment: Give-aways, Scare-aways and Reversals," Discussion Papers in Economics, Division of Economics, School of Business, University of Leicester, number 16/12.
• Amy Rummel, Ph.D. & Maeghen L. MacDonald, 2016, "Identifying the Drivers of Student Retention: A Service Marketing Approach," Journal of Business, LAR Center Press, volume 1, issue 2, pages 1-7, May.
• Buntae Kim, 2016, "Influences of Experiential Pursuing Tendency in Experience Perception with the Moderating Role of Expertise and Demographics," Review of Social Sciences, LAR Center Press, volume 1, issue 10, pages 1-11, November.
• Salehi, Mehdi & Hamidehpour, Kiana & Khadem, Hamid, 2016, "Comparison of Forecasting the Index Price Movement in Financial Institutions using Artificial Intelligence," Journal of Monetary and Banking Research (فصلنامه پژوهش‌های پولی-بانکی), Monetary and Banking Research Institute, Central Bank of the Islamic Republic of Iran, volume 9, issue 27, pages 131-170, April.
• Khalili Nasr, Arash & Doosti, Shabnam & Ghaderi Kangavari, Sadegh, 2016, "Investigating the Effect of the Perceived Value of Banking Services on the Key Indicators of Consumer Behavior," Journal of Money and Economy, Monetary and Banking Research Institute, Central Bank of the Islamic Republic of Iran, volume 11, issue 3, pages 267-281, July.
• Ákos Varga & Ildikó Kemény, 2016, "Examining Young People's Attitude toward Special Domestic Items in Hungary," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 2, issue 2, pages 141-151, DOI: 10.11118/ejobsat.v2i2.40.
• Jan Fiala & Ivica Toufarová & Stanislav Mokrý & Martin Souček, 2016, "Perception of Local Food Labelling by Generation Z: Eye-Tracking Experiment," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 2, issue 2, pages 152-159, DOI: 10.11118/ejobsat.v2i2.65.
• Ida Ercsey, 2016, "Customer Participation: Mandatory or Voluntary Behaviour?," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, volume 12, issue 01, pages 27-36.
• Márton Vilmányi & Erzsébet Hetesi, 2016, "The Effect of Dynamic Relationship Capabilities on B2B Lolyalty," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, volume 12, issue 01, pages 79-88.
• Szabolcs Nagy, 2016, "E-commerce in Hungary: A Market Analysis," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, volume 12, issue 02, pages 25-32.
• István Piskóti & Katalin Nagy, 2016, "Route-Based Tourism Product Development as a Tool for Social Innovation: History Valley in the Cserehát Region," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, volume 12, issue 02, pages 75-86.
• István Piskóti & Katalin Nagy, 2016, "Route-Based Tourism Product Development as a Tool for Social Innovation: History Valley in the Cserehát Region," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, volume 12, issue si, pages 75-86.
• Francisca Cecilia Encinas Orozco & Judith Cavazos Arroyo, 2016, "Validation of the scale of citizen behavior of consumers of education services," Contaduría y Administración, Accounting and Management, volume 61, issue 4, pages 649-665, Octubre-D.
• Jean-Pierre H. Dubé & Zheng Fang & Nathan Fong & Xueming Luo, 2016, "Competitive Price Targeting with Smartphone Coupons," NBER Working Papers, National Bureau of Economic Research, Inc, number 22067, Mar.
• Jing Cai & Changcheng Song, 2016, "Do Disaster Experience and Knowledge Affect Insurance Take-up Decisions?," NBER Working Papers, National Bureau of Economic Research, Inc, number 22403, Jul.
• Bart J. Bronnenberg & Jean-Pierre H. Dubé, 2016, "The Formation of Consumer Brand Preferences," NBER Working Papers, National Bureau of Economic Research, Inc, number 22691, Sep.
• Dilyana Yaneva, 2016, "Corporate Image - A Factor For Company Development," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 4, issue 2, pages 248-255.
• Savica Dimitrieska & Aleksandra Stankovska, 2016, "Profitability Of Children’S Market," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 4, issue 2, pages 256-267.
• Zemin(Zachary) Zhong, 2016, "Targeted Search and Platform Design," Working Papers, NET Institute, number 16-03, Sep.
• Daniel Goetz, 2016, "Broadband Mergers and Dynamic Bargaining: An Application to Netflix," Working Papers, NET Institute, number 16-07, Sep.
• Ron Berman & Zsolt Katona, 2016, "The Impact of Curation Algorithms on Social Network Content Quality and Structure," Working Papers, NET Institute, number 16-08, Sep.
• Xiao Liu & Dokyun Lee & Kannan Srinivasan, 2016, "The Effect of Word of Mouth on Sales: New Answers from the Comprehensive Consumer Journey Data," Working Papers, NET Institute, number 16-09, Sep.
• Yong Chao & Lin Liu & Dongyuan Zhan, 2016, "Vertical Probabilistic Selling under Competition: the Role of Consumer Anticipated Regret," Working Papers, NET Institute, number 16-14, Sep.
• Dragos DUCA, 2016, "Opportunities Of Application Of Marketing Strategies In Domestic Enterprises," ECONOMY AND SOCIOLOGY: Theoretical and Scientifical Journal, Socionet;Complexul Editorial "INCE", issue 2, pages 84-91.
• Erdem, Tülin & Swait, Joffre, 2016, "The Information-Economics Perspective on Brand Equity," Foundations and Trends(R) in Marketing, now publishers, volume 10, issue 1, pages 1-59, August, DOI: 10.1561/1700000041.
• Haruvy, Ernan, 2016, "Experimental Economics in Marketing," Foundations and Trends(R) in Marketing, now publishers, volume 9, issue 4, pages 267-336, August, DOI: 10.1561/1700000045.
• Lim, Stanley Frederick W. T. & Rabinovich, Elliot & Rogers, Dale S. & Lasester, Timothy M., 2016, "Last-mile Supply Network Distribution in Omni-Channel Retailing: A Configuration-Based Typology," Foundations and Trends(R) in Technology, Information and Operations Management, now publishers, volume 10, issue 1, pages 1-87, November, DOI: 10.1561/0200000045.
• Pencho Ivanov, 2016, "Economic Interests - the Argument of Marketing Management," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 119-125, March.
• Hristo Katrandjiev, 2016, "Ecological Marketing, Green Marketing, Sustainable Marketing: Synonyms or an Evolution of Ideas?," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 71-82, March.
• Elena Kostadinova, 2016, "Sustainable Consumer Behavior: Literature Overview," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 224-234, June.
• Liliya Lozanova, 2016, "To Extend or Not to Extend: Advantages and Disadvantages of Brand Extension Strategy," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 500-514, December.
• Hristo Katrandzhiev, 2016, "Genesis and Evolution of Marketing as a Scientific Discipline: Analysis via Google’s tool Ngram Viewer," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 110-119, April.
• Gheorghe Orzan & Ioana Burghelea & Luana Diana Stupu & Andreea Larisa Boboc, 2016, "The Impact Of Social Media Conversations On Brand Image Of Cloud Computing Providers," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1002-1010, July.
• Nicolae Alexandru Tiberiu Pop & Monica Zottu-Z, 2016, "Brand Significance In The Marketing Of Luxury Watchmaking. Qualitative Research On The Bucharest Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1011-1020, July.
• Laurentiu Florentin Stoenica & Calin Petrica Veghes, 2016, "Determinants Of The Demand For Educational Services Offered By The Military Higher Education Institutions," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1021-1029, July.
• luminita bodea, 2016, "The Effects Of Marketing Capabilities On Firm’S Performance," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 476-484, July.
• Olimpia Ban & Versavia Ancusa, 2016, "Analysis Of Social Validation Behaviour On Travel Online Reviews Websites," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 561-571, July.
• Harun Gumus & Vedat Bal, 2016, "Analysis Of The Effect Of Quality Components Of Web 2.0 Enabled E-Commerce Websites On Electronic Word-Of-Mouth Marketing (Ewom) And On Customer Loyalty," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 979-986, July.
• Marcela Sefora Nemteanu & Teodora Mihaela Tarcza, 2016, "Volunteers Trust In Organizational Mission, Leadership And Activities Effieciency," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 995-1001, July.
• Ban Olimpia & Ancusa Versavia, 2016, "Evaluation Credibility Of Opinions On A Travel Tourism Website," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 305-312, December.
• Iancu Ioana Ancuta & Stanciu Ionut Dorin, 2016, "Online Promotion Of Financial Investment Services Companies," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 575-581, December.
• mudura mariana lioara & berinde mihai, 2016, "The Marketing Of The Structures Of Social Economy In The European States," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 582-587, December.
• Popa Adela Laura & Tarca Naiana Nicoleta & Sasu Dinu Vlad, 2016, "An Experiment On Using Online Marketing Tools For Promoting Higher Education Services," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 588-593, December.
• Tarcza Teodora Mihaela & Rosca Remus Dorel, 2016, "A Comparative Analisys On The Traditional Food Products In Eu," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 594-603, December.
• Costas Arkolakis, 2016, "A Unified Theory of Firm Selection and Growth," The Quarterly Journal of Economics, President and Fellows of Harvard College, volume 131, issue 1, pages 89-155.
• Pedro Bordalo & Nicola Gennaioli & Andrei Shleifer, 2016, "Competition for Attention," The Review of Economic Studies, Review of Economic Studies Ltd, volume 83, issue 2, pages 481-513.
• Codru?a Adina Bãltescu & Dana Bo?cor, 2016, "The Development of Boutique Hotels in Bra?ov City," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 274-278, July.
• Cristi Berea, 2016, "Neuro-Linguistic Programming Principles in Negotiations," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 279-283, July.
• Cãtãlin Grãdinaru & Sorin-George Toma & Paul Marinescu, 2016, "Marketing Mix in Services," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 311-314, July.
• Ion Danut Juganaru & Mariana Juganaru, 2016, "Traditional and Current Aspects Regarding Fairs and Exhibitions Organized by Constanta Chamber of Commerce," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 325-330, July.
• Mariana Juganaru & Ion Danut Juganaru, 2016, "Historical Traces and Contemporary Approaches regarding Fairs and Exhibitions, as complex Instruments in Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 331-335, July.
• Andreea-Daniela Moraru, 2016, "Challenges of Hotel Branding. An Overview of the Romanian Seaside Hotel Industry," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 336-340, July.
• Silvia Muhcina & Veronica Popovici, 2016, "Few Considerations On Brand Loyalty and Equity," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 341-344, July.
• Nicoleta Andreea Neac?u & Anca Madar, 2016, "Design and Aesthetics on Organic Cosmetics Market Case Study: Face Creams," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 355-360, July.
• Raluca-Mihaela Sandu, 2016, "Organic Agriculture in the World, European Union and Romania between 2010 -2014," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 403-408, July.
• Dana BoÈ™cor & CodruÈ›a Adina Băltescu, 2016, "The Assessment of Restaurants’ Authenticity from the Perspective of Young Population," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 302-305, February.
• Camelia Budac, 2016, "Theoretical Approaches on Successful Email Marketing Campaigns," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 306-311, February.
• Gabriel Dinu & Loredana Dinu, 2016, "The Influence of Emag Image Brand Among Resita's Online Consumers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 318-322, February.
• Silvia Muhcina & Veronica Popovici, 2016, "Few Aspects Regarding the Promotional Tools Used in the Marketing Activity of Publishing Houses," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 345-349, February.
• Nicoleta Andreea NeacÅŸu & Simona Bălăşescu, 2016, "Policies and Strategies Quality Courier Services Market Case Study DHL," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 355-360, February.
• Andreea-Daniela Moraru & Silvia Ghita-Mitrescu, 2016, "The Romanian Banking System –Key Dimensions and Visibility of CSR Practices," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 559-564, February.
• Vicente Rodríguez & Cristina Olarte-Pascual & Manuela Saco, 2016, "Aplicación de geomarketing en la optimización de una red de puntos de venta," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1602, May, revised May 2016.
• Andrea Pérez & Mª del Mar García de los Salmones, 2016, "Entender la intención de compra de los productos de comercio justo a partir de la orientación social de los consumidores y sus percepciones sobre organizaciones comercializadoras, productos y marca," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1604, Nov, revised Nov 2016.
• Josep-Francesc Valls Giménez & Antoni Parera Olm & Itziar Labairu-Trenchs, 2016, "El rol de la hospitalidad en la experiencia turística," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1606, Dec, revised Dec 2016.
• Ortigosa Hernández, Mauricio & Gil Lafuente, Anna María, 2016, "Metodología para elaborar leyes de posibilidad de retirada del cliente: una aplicación al sector del vestido || A Methodology to Elaborate Laws of Possibilities in the Retreat of a Client: An Application to the Dress Sector," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, volume 22, issue 1, pages 139-163, December.
• Domínguez Sandoval, Stella Isabel, 2016, "Procedimiento para la formulación de constructos en mercadeo // Developing Measures of Marketing Constructs," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, volume 22, issue 1, pages 164-189, December.
• Arboleda, Ana M. & Alonso, Julio C., 2016, "Estimación de un modelo econométrico para determinar el efecto de acciones de marketing en ventas de productos de cuidado personal en Colombia || Panel Analysis to Determine the Effect of Marketing Actions on Sales of Personal Care Products," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, volume 22, issue 1, pages 230-249, December.
• Jens L. Hougaard & Juan D. Moreno-Ternero & Mich Tvede & Lars P. Osterdal, 2016, "Sharing the proceeds from a hierarchical venture," Working Papers, Universidad Pablo de Olavide, Department of Economics, number 16.14.
• Alexander Kihm & Colin Vance, 2016, "The determinants of equity transmission between the new and used car markets: a hedonic analysis," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, volume 67, issue 10, pages 1250-1258, October, DOI: 10.1057/jors.2016.16.
• Mohammad Fahmi Al-Zyoud, 2016, "Determinants of emotional regulation among marketing staff in the Jordanian banking sector," Business and Economic Horizons (BEH), Prague Development Center, volume 12, issue 4, pages 186-198, December.
• Ronalds Skulme & Valerijs Praude, 2016, "Social Media Evaluation Metrics," Oeconomia Copernicana, Institute of Economic Research, volume 7, issue 1, pages 131-142, March, DOI: 10.12775/OeC.2016.009.
• Danuta Szwajca, 2016, "Corporate Reputation And Customer Loyalty As The Measures Of Competitive Enterprise Position – Empirical Analyses On The Example Of Polish Banking Sector," Oeconomia Copernicana, Institute of Economic Research, volume 7, issue 1, pages 91-106, March, DOI: 10.12775/OeC.2016.007.
• K. Patrick & A. Ladipo & Solomon A. Agada, 2016, "The Effects of Brand Perception in the Purchase of “Made in Italy” and “Made in China” Fashion Products in Nigeria," Economics and Management Research Projects: An International Journal, Open Access International Journals, volume 6, issue 1, pages 1-8, December.
• Andrey Kataev, 2016, "Актуальные функциональные задачи маркетинговой товарной политики [Электронный ресурс] : монография / А. В. Катаев ; Харьков. гуманит. ун-т «Народная украинская академия». – Электрон. текст. дан. – Харьков : Издательский центр «Диалог», 2016. – 1 элек," ИЦ "Диалог" - учебная и научная литература. PC "Dialog" - Educational and Scientific Books, Publishing Center "Dialog", number 3, ISBN: ARRAY(0x98c9fb10), February.
• Yevheniia Yefimova, 2016, "Актуальність Асортиментної Політики У Сучасному Управлінні Підприємством Роздрібної Торгівлі
  [Actuality of assortment policy in the modern management of retail business enterprise]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 2, issue 7(12), pages 3.1-3.14, July.
• Kiril Kudenko, 2016, "Методи Формування Та Реалізації Асортиментної Політики Підприємств Роздрібної Торгівлі
  [Methods of forming and realization of assortment policy of retail business enterprises]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 2, issue 7(12), pages 3.15-3.37, July.
• Vagina Julia & Kartava Maria, 2016, "Сучасні Елементи Іміджу Підприємства Роздрібної Торгівлі
  [Modern elements of retail enterprise image]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 2, issue 8(13), pages 3.1-3.6, August, DOI: 10.22178/pos.13-3.
• Kataev Andrey, 2016, "Релевантність Комунікацій На Місцях Продажу У Сучасній Концепції Мерчандайзингу
  [Relevance of communications at sale points in the modern concept of merchandising]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 2, issue 8(13), pages 3.7-3.3.14, August, DOI: 10.22178/pos.13-5.
• Shymko Vlada, 2016, "Ідентифікація Релевантних Чинників Розвитку Молокопереробних Підприємств Київської Області
  [Identification of Relevant Factors of Dairy Enterprises of Kyiv Region]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 2, issue 12(17), pages 6.32-6.38, December, DOI: 10.22178/pos.17-16.
• Gasimova Margarita, 2016, "Дослідження Факторів, Що Впливають На Споживчий Вибір
  [The Study of the Factors, Affecting Consumer Choice]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 2, issue 12(17), pages 6.39-6.43, December, DOI: 10.22178/pos.17-20.
• Elasrag, Hussein, 2016, "Halal Industry : Key Challenges and Opportunities," MPRA Paper, University Library of Munich, Germany, number 69631, Jan.
• Wakamatsu, Hiroki & Miyata, Tsutom & Kamiyama, Ryutaro, 2016, "An Analysis of Introducing Unspawned Oysters in Japan Using a Contingent Valuation Method and Analytic Hierarchy Process," MPRA Paper, University Library of Munich, Germany, number 69680, Feb.
• Peschel, Anne & Grebitus, Carola & Steiner, Bodo & Veeman, Michele, 2016, "How does consumer knowledge affect environmentally sustainable choices? Evidence from a cross-country latent class analysis of food labels," MPRA Paper, University Library of Munich, Germany, number 69864, Feb.
• Yan, Wei & Li, Youwei & Wu, Ying & Palmer, Mark, 2016, "A rising e-channel tide lifts all boats? The impact of manufacturer multi-channel encroachment on traditional selling and leasing," MPRA Paper, University Library of Munich, Germany, number 70747, Apr.
• Medvedev, Evgeny, 2016, "Обмен Маркетологами Как Фактор Успеха Российских Предприятий На Мировом Рынке
  [Exchange marketers as a factor in the success of Russian companies in the world market]," MPRA Paper, University Library of Munich, Germany, number 71059, May.
• Abramovich, Albina, 2016, "Ценообразование Жилой Недвижимости В Г. Омске
  [Pricing residential real estate in the city of Оmsk]," MPRA Paper, University Library of Munich, Germany, number 71140.
• Kharchenko, Alina, 2016, "Ребрендинг, Как Одна Из Стратегий Маркетинга
  [Re-branding as one of the marketing strategies]," MPRA Paper, University Library of Munich, Germany, number 71159, May.
• Egorova, Veronika, 2016, "Особенности И Эффективные Методы Партизанского Маркетинга
  [Features and effective methods of guerrilla marketing]," MPRA Paper, University Library of Munich, Germany, number 71161.
• Kharchenko, Alina, 2016, "Ребрендинг, Как Одна Из Стратегий Маркетинга
  [Re-branding as one of the marketing strategies]," MPRA Paper, University Library of Munich, Germany, number 71169, May.
• Pinachyan, Varsenik, 2016, "Фримиум, Как Один Из Способов Продвижения Товара Или Услуги В Рыночных Условиях
  [Freemium, as a way of promoting a product or service to market conditions]," MPRA Paper, University Library of Munich, Germany, number 71179, Apr.
• Drichoutis, Andreas C. & Klonaris, Stathis & Papoutsi, Georgia, 2016, "Do good things come in small packages? Willingness to pay for pomegranate wine and bottle size effects," MPRA Paper, University Library of Munich, Germany, number 72748, Jul.
• Sorizo, Reena Beth & Densing, Filjhon & Tura, Regine & Balacy, Garnette Mae, 2016, "Characterizing Life Insurance Marketing: Clients' Perspectives," MPRA Paper, University Library of Munich, Germany, number 74941, Jun, revised 17 Nov 2016.
• Greiff, Matthias & Egbert, Henrik, 2016, "The Pay-What-You-Want Game and Laboratory Experiments," MPRA Paper, University Library of Munich, Germany, number 75222, Nov.
• Khan, Amber Yamin & Karim, Emadul & Abbas, Omair, 2016, "Identifying the Factors affecting the customer’s Buying Behavior: A case study of Men’s cosmetic Market in Karachi, Pakistan," MPRA Paper, University Library of Munich, Germany, number 75569, Apr, revised 15 Jun 2016.
• Revilla Hernández, Mercedes & Santana Talavera, Agustín & Parra López, Eduardo, 2016, "Effects of co-creation in a tourism destination brand image through twitter," MPRA Paper, University Library of Munich, Germany, number 77595, Jun, revised 21 Nov 2016.
• Metali, Dr, 2016, "اتجاهات المستهلكين الجزائريين نحو التسوق عبر الانترنت: دراسة ميدانية
  [The Attitude of the Algerian Consumers Toward Internet Shopping: An Empirical Study]," MPRA Paper, University Library of Munich, Germany, number 77675, Dec.
• Goslar, Alex, 2016, "Marketing Inspired Branding," MPRA Paper, University Library of Munich, Germany, number 84153, Jan.
• Goslar, Alex, 2016, "Marketing Communication," MPRA Paper, University Library of Munich, Germany, number 85185, Oct.
• Chatzigeorgiou, Chryssoula & Christou, Evangelos, 2016, "Destination branding and visitor brand loyalty: Evidence from mature tourism destinations in Greece," MPRA Paper, University Library of Munich, Germany, number 93897, Dec.
• David Schüller & Jan Pekárek, 2016, "Market Attractiveness Classification of European Union Countries for Establishing Logistics Centres," Acta Oeconomica Pragensia, Prague University of Economics and Business, volume 2016, issue 5, pages 3-13, DOI: 10.18267/j.aop.554.
• Ly Thi Minh Pham & Hong Nga Do & Tuan Minh Phung, 2016, "The Effect of Brand Equity and Perceived Value on Customer Revisit Intention: A Study in Quick-Service Restaurants in Vietnam," Acta Oeconomica Pragensia, Prague University of Economics and Business, volume 2016, issue 5, pages 14-30, DOI: 10.18267/j.aop.555.
• Radek Tahal & Václav Stříteský, 2016, "Target Audience of Live Opera Transmissions to Cinema Theatres from the Marketing Point of View," Central European Business Review, Prague University of Economics and Business, volume 2016, issue 1, pages 29-36, DOI: 10.18267/j.cebr.142.
• Andrea Escobar, 2016, "The Impact of the Digital Revolution in the Development of Market and Communication Strategies for the Luxury Sector (Fashion Luxury)," Central European Business Review, Prague University of Economics and Business, volume 2016, issue 2, pages 17-36, DOI: 10.18267/j.cebr.149.
• Jean-Paul Rodrigue & Petr Kolář, 2016, "Port Regionalization and Landlocked Hinterland: The Czech Republic," Central European Business Review, Prague University of Economics and Business, volume 2016, issue 3, pages 69-77, DOI: 10.18267/j.cebr.159.
• Grzegorz Hajduk, 2016, "Specifics and Features of Outsourcing Marketing Communications Activity," Central European Business Review, Prague University of Economics and Business, volume 2016, issue 3, pages 78-87, DOI: 10.18267/j.cebr.160.
• Petr Král & Martin Machek & Tomáš Karel, 2016, "Comparative Advertising in the Czech Republic: An Empirical Study," Central European Business Review, Prague University of Economics and Business, volume 2016, issue 4, pages 34-46, DOI: 10.18267/j.cebr.165.
• Jitka Novotová & Jozefina Simová & Jitka Vávrová, 2016, "Online communication about accommodation facilities during the collection of customer feedback," Ekonomika a Management, Prague University of Economics and Business, volume 2016, issue 3.
• Pavlína Pawlasová, 2016, "Comparison of indicators affecting satisfaction with online group-buying purchases of Generation Y customers in the Czech Republic and Canada," Ekonomika a Management, Prague University of Economics and Business, volume 2016, issue 3.
• Marta Grossmanová & Pavol Kita & Marta Žambochová, 2016, "Segmentation of Consumers in the Context of their Space Behaviour: Case Study of Bratislava," Prague Economic Papers, Prague University of Economics and Business, volume 2016, issue 2, pages 189-202, DOI: 10.18267/j.pep.554.
• Aleksandar Grubor & Nikola Milićević & Nenad Djokic, 2016, "The Effect of Inventory Level on Product Availability and Sale," Prague Economic Papers, Prague University of Economics and Business, volume 2016, issue 2, pages 221-233, DOI: 10.18267/j.pep.556.
• Victoria-Mihaela BRINZEA & Olimpia Elena Mihaela OANCEA, 2016, "The Label - An Essential Tool For Keeping The Consumer Informed And For Promoting Products In The Economic Area," Scientific Bulletin - Economic Sciences, University of Pitesti, volume 15, issue 1, pages 49-59.
• Lambros TSOURGIANNIS & Despoina CHATZIPANAGIOTOU & Loukas GEORGIOU & Kyriakos PAVLIDIS & Valentin DISLIAN, 2016, "Citizens Health Protection Behaviour Against Vector Born Diseases In Greece: The Case Of Xanthi," Scientific Bulletin - Economic Sciences, University of Pitesti, volume 15, issue 2, pages 29-37.
• TANASE, George Cosmin, 2016, "Improving Decisions with Marketing InformationJournal: Romanian Distribution Committee Magazine Volume 7 Issue 1," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 7, issue 1, pages 18-21, April.
• PURCAREA, Anca, 2016, "Significant Behavioral Shifts among Consumers and Actions to Take Accordingly by Consumer-Goods Companies and Retailers Enabling their Real-Time Collaboration," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 7, issue 1, pages 22-26, April.
• TANASE, George, 2016, "The Future of Marketing in 2016: Trends in the New Digital Age," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 7, issue 2, pages 20-25, July.
• PURCAREA, Theodor, 2016, "The Challenge of a Truly Omni Channel Approach for Retailers," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 7, issue 2, pages 26-31, July.
• MIHAIESCU, Nicolaie, 2016, "I hate statistics," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 7, issue 2, pages 32-33, July.
• TANASE, George Cosmin, 2016, "The 6C Model of Social Media and Developing a Viral Marketing Campaign," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 7, issue 3, pages 20-25, October.
• PURCAREA, Theodor, 2016, "The retail market under the pressure of the technological change," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 7, issue 3, pages 26-37, October.
• TANASE, George Cosmin, 2016, "The Virtual Value Chain And Experiential Marketing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 7, issue 4, pages 20-23, December.
• PURCAREA, Theodor, 2016, "Retail in the era of Omni channel marketing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 7, issue 4, pages 24-30, December.
• Edward Knotek II, 2016, "The Roles of Price Points and Menu Costs in Price Rigidity," 2016 Meeting Papers, Society for Economic Dynamics, number 1563.
• Victor Danciu, 2016, "Corporate Reputation: How it Works for Company’s Performance," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 19, issue 62, pages 25-52, December.
• Ayça Kangal Demir & Bilal Yalçın, 2016, "Determining Beverage Preferences of Young Consumers with Laddering Technique," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 7, issue 1, pages 139-160.
• Aydın Kayabaşı & H. Feyyaz Ebeoğlugil & Ömür Özkuk, 2016, "The Moderating Effect of Price Conscious Purchasing Style on the Relationship of Quality Conscious Purchasing Style and Consumers Confusion," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 7, issue 2, pages 149-166.
• Ali Bayrakdaroğlu & Çağatay Mirgen, 2016, "The Impact of Brand Value on Stock Returns: A Empirical Research on the BİST," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 7, issue 3, pages 111-123.
• Çağatan Taşkın, 2016, "A Research on the Measurement of Consumer Based Brand Equity in Automobile Sector," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 7, issue 3, pages 125-136.
• Melih Başkol, 2016, "The Effects of E-Retail Service Quality on Repurchase Intention," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 7, issue 4, pages 107-121.
• Vedat Ekergil & Nezihe Figen Ersoy, 2016, "The Role of Accounting and Marketıng in Calculating Customer Lifetime Value on Key Account Management in B2B/Industrial Markets," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 7, issue 4, pages 159-180.
• Parikshat Manhas & Lalita Manrai & Ajay Manrai, 2016, "Role of Tourist Destination Development in Building its Brand Image: A Conceptual Model," Journal of Economics, Finance and Administrative Science, Universidad ESAN, volume 21, issue 40, pages 25-29.
• Daliborka Blazeska & Vladanka Davkovska & Dejan Nakovski, 2016, "Hotel Service, Assumption And Starter Of The Tourism Development," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 7, issue 2, pages 221-233.
• Frauke-Julia Dombach, 2016, "Qualitative Inhaltsanalyse zum Nachweis von Service Excellence Elementen innerhalb europäischer Vergabeverfahren – Die Methode und erste Ergebnisse," Journal of Interdisciplinary Economic Research, Allensbach Hochschule, issue 1, pages 44-55.
• Frauke-Julia Dornbach, 2016, "Qualitative Inhaltsanalyse zum Nachweis von Service Excellence Elementen innerhalb europäischer Vergabeverfahren- Diskussion gewonnener Ergebnisse und Schlussfolgerung," Journal of Interdisciplinary Economic Research, Allensbach Hochschule, issue 2, pages 59-66.
• J. Freitas SANTOS & Bahareh BIDI, 2016, "Cultural Adaptation of Websites: A Comparative Study of Portuguese and Dutch Websites," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 17, issue 2, pages 94-107, May.
• Doina I. POPESCU, 2016, "Promotional Mix and Integration of Communication into Management Policy - Case Study," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 17, issue 5, pages 466-476, December.
• Olga Rauhut Kompaniets & Daniel Rauhut, 2016, "Why Urban and Rural Place Marketing Strategies Differ: A Theoretical Discussion," Romanian Journal of Regional Science, Romanian Regional Science Association, volume 10, issue 1, pages 23-42, JUNE.
• Cernikovaite, Migle Eleonora, 2016, "Brand value impact on company economic value evaluation model," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 11, issue 1, pages 22-31, June.
• Shyh-Ming Huang & Shyh-Rong Fang & Shih-Chieh Fang & Chao-Chin Huang, 2016, "The influences of brand benefits on brand loyalty: Intermediate mechanisms," Australian Journal of Management, Australian School of Business, volume 41, issue 1, pages 141-160, February, DOI: 10.1177/0312896214553516.
• K.O. Adenegan & J.A. Bamidele & L.O.E. Nwauwa, 2016, "Spatial Price Linkages of Brown Cowpea (Vigna unguiculata) in Nigerian National Markets," Review of Market Integration, India Development Foundation, volume 8, issue 1-2, pages 65-78, April, DOI: 10.1177/0974929216687885.
• Mihaela Eleonora Constantinescu & Gheorghe Marinescu, 2016, "Smart economy- the potential of digital infrastructure for the circular economy," Social-Economic Debates, Association for Entreprenorial Spirit Promotion, volume 5, issue 1, pages 18-22, April.
• Isachi Silvia Elena, 2016, "Entrepreneurship implications on marketing function," Social-Economic Debates, Association for Entreprenorial Spirit Promotion, volume 5, issue 1, pages 23-29, April.
• Pragyan Rath, 2016, "When Tom Cruise said: ?You complete me!?," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 3505746, Apr.
• Gloria Gheno, 2016, "Mediation in log-linear model," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 3606137, May.
• Babulia Mghebrishvili & EKATERINE UROTADZE, 2016, "Functions of Retailing," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 3606245, May.
• Ewa Magier-?akomy & Monika Boguszewicz-Kreft & Brigita Jani?nait?, 2016, "Dimension of the Country of Origin Effect in the Perception of Medical Services in EU Countries? an International Comparison," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 3606335, May.
• Neviana Krasteva, 2016, "A Methodology for Determining the Impact of the Political Environment on Marketing and Tourism," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 4006333, Aug.
• Sabiha K?l?ç & Yusuf ?ahan, 2016, "An Experimental Study For Identifying Web Site Design Characteristics Affecting Touristic Purchase Decision," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 4006383, Aug.
• Eunkyung Joo & Hyejin Shin & Na-Ri Hong & Insin Kim, 2016, "Identifying luxury value maximizing first class airline passengers? self enhancement," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 4006404, Aug.
• Muhammad Adam & Mirza Tabrani, 2016, "The Impact of Market Orientation, Brand Image and Internal Marketing on Brand Orientation and Strengthening Br," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 4106682, Oct.
• Chantal Rootman, 2016, "How social media tools influence brand image and buying behaviour in the South African food retail industry," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 3405542, Apr.
• Mohammad A Al-hawari, 2016, "Which Does Drive Switching Costs in Retail Banking Industry; Openness to Experience or Services Quality?," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 3406013, Apr.
• Robert Sa?ek & Joanna Nowakowska-Grunt & Anna Brzozowska & Judyta Kabus & Anna Wi?niewska-Sa?ek, 2016, "Management of tourist product," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 3406027, Apr.
• Dilber Ulas & Arcan Tuzcu & Esra Sat?c?, 2016, "Employee-Based Brand Equity: Why Ankara University, TÖMER Brand is So Strong?," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 3406030, Apr.
• Banu Külter Demirgüne? & Bülent Özsaçmac?, 2016, "EXPLORING THE EFFECT OF CONSUMERS? FOOD-RELATED DECISION MAKING STYLES ON NATIONAL BRAND vs. STORE BRAND CHOICE," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 4406888, Nov.
• islam hassouneh, 2016, "Israeli Products in the Eyes of Palestinians," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 4406895, Nov.
• Nurcan Turan & Nuri Calik, 2016, "Consumers' Post-Purchase Behavior In Terms Of Complaining, Assertiveness And Discontent; A Field Study From Eskisehir, Turkey," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 3205696, Mar.
• Percin Batum, 2016, "Management And Marketing Sciences? Reaction To The Networked World," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 3205699, Mar.
• Nuri Calik & Celil Koparal, 2016, "The Perceptios And Expectations Of The Customers In Terms Of Service Quality Where Service Companies And Retai," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 3205846, Mar.
• Figen Ersoy & Nuri Calik, 2016, "Consumer Innovativeness And Information Seeking Behavior As Opposed To Risk Perceptions On Purchases Of Hi-Tec," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 3205891, Mar.
• Anca Tamas, 2016, "Does the Country of Origin matters for hybrid products?," International Journal of Business and Management, International Institute of Social and Economic Sciences, volume 4, issue 1, pages 85-104, February.
• Gloria Gheno, 2016, "Mediation in causal log-linear models," International Journal of Economic Sciences, International Institute of Social and Economic Sciences, volume 5, issue 3, pages 33-49, September.
• Nuri Cal?k & N. Figen Ersoy, 2016, "Consumer Risk Perceptions On The Purchases Of Shopping Goods? A Field Study In Ankara, Turkey," International Journal of Social Sciences, International Institute of Social and Economic Sciences, volume 5, issue 4, pages 19-43, November.
• Natalia Nehrebecka & Michał Brzozowski, 2016, "Wpływ niepewności makroekonomicznej na oszczędności przedsiębiorstw," Gospodarka Narodowa. The Polish Journal of Economics, Warsaw School of Economics, issue 5, pages 51-69.
• Karim BEN YAHIA & Soukeina TOUITI & Mourad TOUZANI, 2016, "Cultural congruency and shocking buzz campaigns: contrasting the opinions of professionals and consumers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 3, pages 20-33.
• Khandoker Mahmudur Rahman & Nor Azila Mohd Noor, 2016, "Evaluating Gaps in Consumer Behavior Research on Organic Foods: A Critical Literature Review under Bangladesh Context," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 3, pages 45-50.
• Ozlem GUZEL & Taylan DORTYOL, 2016, "Exploring the Multi-Sensory Based Memorable Tourism Experiences: A Study of Adam&Eve Hotel in Turkey," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 4, pages 28-39.
• Abdulrauf Animashaun & Tarila Iman Tunkarimu & Omkar Dastane, 2016, "Customer Perceived Value Towards Convenience Stores in Malaysia: The Influence on Customer Satisfaction, Loyalty and Retention," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 4, pages 4-27.
• Lucia Vilèeková, 2016, "Media Credibility Perception Among Millennials in Slovakia," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 4, pages 75-81.
• Teresa Taranko, 2016, "Consumer Attitudes Towards Manufacturer Brands and Own Label Brands – The Case of the Chocolate Market in Poland (Postawy konsumentow wobec marek producentow i marek wlasnych detalistow na rynku czekolady w Polsce)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 57, pages 119-137.
• Hanna Gorska-Warsewicz & Maksymilian Czeczotko, 2016, "Analysis of Product Strategies of Dairy Trade Brands in Biedronka and Lidl Discounters (Analiza strategii asortymentowych marek handlowych produktow mleczarskich w sieci dyskontow Biedronka i Lidl)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 57, pages 138-151.
• Mariola Grzybowska-Brzezinska & Adam Rudzewicz, 2016, "Electronic Trade in Foods from the Customer’s Perspective (Handel elektroniczny artykulami zywnosciowymi z perspektywy klienta)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 57, pages 166-175.
• Sara Supryn & Genowefa Sobczyk, 2016, "Motives and Barriers Towards Online Shopping of Clothing and Footwear in Poland (Motywy i ograniczenia e-zakupow odziezy i obuwia w Polsce)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 57, pages 176-191.
• Bogdan Gregor & Magdalena Kalinska-Kula, 2016, "Marketing Research in the Commercial Enterprise Management (Badania marketingowe w zarzadzaniu przedsiebiorstwem handlowym )," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 57, pages 42-56.
• Monika Skorek & Michal Ambroziak, 2016, "Consumerism 3.0 Trends and Their Influence on the Shape of Virtual Br and Communities: The Case of Nutella (Trendy konsumpcjonizmu 3.0 i ich wplyw na ksztaltowanie wirtualnej wspolnoty wokol marek – przypadek marki Nutella)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 58, pages 13-29.
• Katarzyna Dziewanowska, 2016, "Experience in Brand Communities: The Case of Higher Education Institutions (Doswiadczenia we wspolnotach wokol marki w szkolnictwie wyzszym)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 58, pages 45-60.
• Agnieszka Wilczak, 2016, "Consumer 3.0: Specificity and Implications for Marketing in the Opinions of Managers (Konsument 3.0 – specyfika i implikacje dla marketingu w swietle opinii menedzerow)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 58, pages 61-73.
• Agnieszka Wilczak, 2016, "The Role of the Customer in the Value Creation Process Based on the 5Rs Rule (Rola konsumenta w procesie kreowania wartosci opartej na zasadzie 5R)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 58, pages 87-99.
• Bogumil Czerwinski, 2016, "The Attitudes of Elderly People Towards Traditional and Innovative Delivery Channels of Financial Services (Postawy osob starszych wobec tradycyjnych i innowacyjnych kanalow dystrybucji uslug finansowych)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 59, pages 156-170.
• Sylwia Badowska & Anna Rogala, 2016, "Consumer Innovation and Senior Consumers’ Behaviour – Research Results (Konsumencka innowacyjnosci a zachowania konsumentow seniorow – wyniki badan)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 59, pages 204-223.
• Bogdan Gregor & Dominika Kaczorowska-Spychalska, 2016, "The Influence of Social Media on Consumer Behaviour in the 55+ Age Group (Wplyw social mediow na zachowania konsumenckie osob w grupie 55+)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 59, pages 224-236.
• Marcin Nowakowski & Barbara Nowakowska, 2016, "Message Strategy and Information Content of Advertising in Women’s Magazines in Poland (Strategia przekazu oraz tresc informacyjna reklam w czasopismach kobiecych w Polsce )," Research Reports, University of Warsaw, Faculty of Management, volume 1, issue 20, pages 123-135.
• Dongnyok Shim & Jin Gyo Kim & Jorn Altmann, 2016, "Identifying Key Drivers and Bottlenecks in the Adoption of E-Book Readers in Korea," TEMEP Discussion Papers, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), number 2016129, Jan, revised Jan 2016.
• Koen Tackx & Ludo Van der Heyden & Paul Verdin, 2016, "Fairness in Strategy: A Fair Process Evaluation of Strategy Schools," Working Papers CEB, ULB -- Universite Libre de Bruxelles, number 16-031, Jul.