Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2011

• Bradu, Cosmina Paula, 2011, "Responsabilitatea Socială Corporativă (CSR) - un concept în continuă evoluție
  [Corporate Social Responsibility (CSR) -a continuously evolving concept]," MPRA Paper, University Library of Munich, Germany, number 28594, Feb.
• Snir, Avichai & Levy, Daniel, 2011, "Shrinking Goods and Sticky Prices: Theory and Evidence," MPRA Paper, University Library of Munich, Germany, number 29565, Mar.
• Bachev, Hrabrin, 2011, "Dairy value chain management in Bulgaria," MPRA Paper, University Library of Munich, Germany, number 29813, Mar.
• Matei, Ani & Tuca, Mihaela, 2011, "Corporate Social Responsibility on the International Area.Present Developments in Romania and Bulgaria," MPRA Paper, University Library of Munich, Germany, number 30061, Mar, revised 05 Apr 2011.
• Pillai, Rajasekharan & Iqbal, Azmiya & Umer, Habiba & Maqbool, Aisha & Sunil, Namrata, 2011, "Design, effectiveness and role of visual merchandising in creating customer appeal," MPRA Paper, University Library of Munich, Germany, number 30365, Apr.
• Armstrong, Mark & Zhou, Jidong, 2011, "Paying for prominence," MPRA Paper, University Library of Munich, Germany, number 30529, Apr.
• Cruceru, Gheorghe & Micuda, Dan, 2011, "Present challenges and future opportunities for Dacia cars on the Romanian automobile market," MPRA Paper, University Library of Munich, Germany, number 30620, May.
• Cruceru, Gheorghe & Micuda, Dan, 2011, "Consumer’s perceptions regarding Dacia cars prices, insights and lessons to be learned," MPRA Paper, University Library of Munich, Germany, number 30621, May.
• Donzé, Pierre-Yves, 2011, "The comeback of the Swiss watch industry on the world market: a business history of the Swatch Group (1983-2010)," MPRA Paper, University Library of Munich, Germany, number 30736, Apr.
• Matei, Lucica & Matei, Ani, 2011, "European regulation of the market of services and national transposition," MPRA Paper, University Library of Munich, Germany, number 31470, Apr, revised 10 Jun 2011.
• Matei, Ani & Matei, Lucica, 2011, "Knowledge marketing and development in the new knowledge-based economy," MPRA Paper, University Library of Munich, Germany, number 31474, Apr, revised 10 Jun 2011.
• Wach, Krzysztof, 2011, "Managing international business: case of Poland (chapter 4)," MPRA Paper, University Library of Munich, Germany, number 31589.
• Filip, Alina, 2011, "New product development in business to business marketing - a relational perspective," MPRA Paper, University Library of Munich, Germany, number 31597, Mar.
• Mailu, Stephen & Rutto, Jamin & Njuguna, Esther, 2011, "Mavens and their potential role in the diffusion of marketing information," MPRA Paper, University Library of Munich, Germany, number 32405, Jul, revised Jul 2011.
• Kaldasch, Joachim, 2011, "The product life cycle of durable goods," MPRA Paper, University Library of Munich, Germany, number 33174, Sep.
• Pillai, Rajasekharan & Rao, M S & Thampy, Jaik & Peter, Jerrin, 2011, "Customer driven marketing strategy of LIC international in Bahrain: a product specific study," MPRA Paper, University Library of Munich, Germany, number 33388.
• Corniglion, Sébastien & Turnois, Nadine, 2011, "Simulating tourists' behaviour using multi-agent modelling," MPRA Paper, University Library of Munich, Germany, number 33526, May.
• Ho, Shu-Hsun & Putthiwanit, Chutinon & Lin, Chia-Yin, 2011, "May I continue or should I stop? the effects of regulatory focus and message framings on video game players’ self-control," MPRA Paper, University Library of Munich, Germany, number 33544, Jun.
• Putthiwanit, Chutinon & Ho, Shu-Hsun, 2011, "Buyer success and failure in bargaining and its consequences," MPRA Paper, University Library of Munich, Germany, number 33588, Sep.
• Putthiwanit, Chutinon & Vogler, Denis Marcel & Zhu, Jingling & Kincart, Andrew, 2011, "Exploring consumer’s insights in a unique Thai language course characteristics: the application of conjoint analysis technique," MPRA Paper, University Library of Munich, Germany, number 33589, Jul.
• Hasan, Syed Akif & Subhani, Muhammad Imtiaz & Raheem, Saquib, 2011, "Measuring Customer Delight: A Model for Banking Industry," MPRA Paper, University Library of Munich, Germany, number 34724.
• Hasan, Syed Akif & Subhani, Muhammad Imtiaz, 2011, "Relationship between Various Employee Performance Recognition Techniques and Customer Satisfaction: Evidence from the Restaurant Industry of Pakistan," MPRA Paper, University Library of Munich, Germany, number 34759.
• Armstrong, Mark, 2011, "Economic models of consumer protection policies," MPRA Paper, University Library of Munich, Germany, number 34773, Nov.
• Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2011, "A study on the association between brand awareness and consumer/brand loyalty for the packaged milk industry in Pakistan," MPRA Paper, University Library of Munich, Germany, number 34801.
• Ioan, Done & Ivana, Domazet, 2011, "Improving the quality of human resources by implementation of internal marketing," MPRA Paper, University Library of Munich, Germany, number 35363, Oct, revised 17 Oct 2011.
• Piya, Luni & Maharjan, Keshav Lall & Joshi, Niraj Prakash & Dangol, Dharma Raj, 2011, "Collection and marketing of non-timber forest products by the Chepang community in Chitwan district of Nepal," MPRA Paper, University Library of Munich, Germany, number 35389, Jun.
• Theofanides, Faidon & Makri, Vasiliki & Mavroeidis, Vasileios & Iliopoulos, Dimitrios, 2011, "Profiling student smokers:a behavioral approach," MPRA Paper, University Library of Munich, Germany, number 35511, Sep.
• Courvoisier, François & Balloffet, Pierre & Lagier, Joëlle, 2011, "Du musée au parc d’attractions : opportunités et risques de l’éduvertissement
  [From the museum to the amusement park: opportunities and risks of edutainment]," MPRA Paper, University Library of Munich, Germany, number 43374, Mar, revised 01 Jun 2011.
• Soproni, Luminita, 2011, "The world economic crisis – key moment for redefining the borders of financial communication," MPRA Paper, University Library of Munich, Germany, number 44779.
• Mohajan, Haradhan, 2011, "Aspects of green marketing: a prospect for Bangladesh," MPRA Paper, University Library of Munich, Germany, number 50690, Sep, revised 23 Oct 2011.
• Mohajan, Haradhan, 2011, "Green marketing is a sustainable marketing system in the twenty first century," MPRA Paper, University Library of Munich, Germany, number 50857, Apr, revised 16 Feb 2012.
• Zagorsek, Branislav, 2011, "Využitie informačných technológií pri strategickom rozhodovaní
  [Information Technologies Utilization in Strategic Decision Making]," MPRA Paper, University Library of Munich, Germany, number 51934, Nov.
• Minten, Bart & Singh, K.M. & Sutradhar, Rajib, 2011, "Branding in food retail of high value crops in Asia: Case of Makhana from Bihar (India)," MPRA Paper, University Library of Munich, Germany, number 54334, Jan, revised 31 Jan 2011.
• Minten, Bart & Singh, K.M. & Sutradhar, Rajib, 2011, "The rapid emergence of branding in food retail in Asia: Insights from Bihar (India)," MPRA Paper, University Library of Munich, Germany, number 54337, Jan, revised 14 Jan 2011.
• Minten, Bart & Singh, K.M. & Sutradhar, Rajib, 2011, "Branding in food retail of high value crops in Asia: Case of Makhana from Bihar (India)," MPRA Paper, University Library of Munich, Germany, number 54349, Jan, revised 31 Jan 2011.
• Minten, Bart & Reardon, Thomas & Singh, K.M. & Sutradhar, Rajib, 2011, "The potato value chain in Bihar: An assessment and policy implications," MPRA Paper, University Library of Munich, Germany, number 54350, Jan, revised 14 Jan 2011.
• Kaluzhsky, Mikhail, 2011, "Дропшиппинг – Революционная Форма Продвижения Товара В Условиях Мирового Экономического Кризиса
  [Dropshipping - a revolutionary form movement of goods in the global economic crisis]," MPRA Paper, University Library of Munich, Germany, number 58197.
• Kaluzhsky, Mikhail, 2011, "Функционализация Анализа Рынка В Маркетинге
  [Functionalization Research in Marketing]," MPRA Paper, University Library of Munich, Germany, number 58221.

2010

• García Rodríguez, M.ª José & Gómez Fraiz, José Santiago & Martínez Senra, Ana Isabel, 2010, "Importancia de la marca paraguas y el made in en la competitividad internacional del granito," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Ruiz Mafé, Carla & Sanz Blas, Silvia & Tavera, Juan Fernando, 2010, "Análisis de los factores determinantes del uso de mensajes SMS para participar en programas de televisión," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• San Martín Gutiérrez, Sonia & Camarero Izquierdo, Carmen, 2010, "Los determinantes de la confianza del comprador online. Comparación con el caso de subasta," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Martínez Ruiz, María Pilar & Jiménez Zarco, Ana Isabel & Izquierdo Yusta, Alicia, 2010, "Análisis de la satisfacción máxima del consumidor en establecimientos de alimentación: la influencia del folleto publicitario," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Ponzoa Casado, José Manuel & Reinares Lara, Pedro, 2010, "Los programas de fidelización como plataforma de venta directa: clasificación de los titulares según la redención de billetes aéreos," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Elizagarate Gutiérrez, Victoria & Mediano Serrano, Lucía & Sáez Vegas, Lucía, 2010, "Aproximación empírica a la orientación al mercado desde la perspectiva de las ciudades españolas," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
• Sood, A. & Stremersch, S., 2010, "Deviation Among Technology Reviews: An Informative Enrichment of Technology Evolution Theory for Marketing," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2010-005-MKT, Jan.
• Gower, J.C. & Groenen, P.J.F. & van de Velden, M. & Vines, K., 2010, "Perceptual maps: the good, the bad and the ugly," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2010-011-MKT, Feb.
• Donkers, A.C.D. & van Diepen, M. & Franses, Ph.H.B.F., 2010, "Do Charities Get More when They Ask More Often? Evidence from a Unique Field Experiment," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2010-015-MKT, Apr.
• Hernández-Mireles, C. & Fok, D., 2010, "Random Coefficient Logit Model for Large Datasets," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2010-021-MKT, May.
• Hernández-Mireles, C. & Franses, Ph.H.B.F., 2010, "The Launch Timing of New and Dominant Multigeneration Technologies," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2010-022-MKT, May.
• Hernández-Mireles, C., 2010, "Finding the Influentials that Drive the Diffusion of New Technologies," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2010-023-MKT, May.
• Peers, Y. & Fok, D. & Franses, Ph.H.B.F., 2010, "Modeling Seasonality in New Product Diffusion," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2010-029-MKT, Jul.
• Verbeke, W.J.M.I. & Dietz, H.M.S. & Verwaal, E., 2010, "Drivers of Sales Performance: A Contemporary Meta-Analysis," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2010-031-ORG, Jul.
• Chorus, C.G. & Dellaert, B.G.C., 2010, "Travel Choice Inertia: The Joint Role of Risk Aversion and Learning," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2010-040-MKT, Oct.
• Koehler, C.F. & Breugelmans, E. & Dellaert, B.G.C., 2010, "Consumer Acceptance of Recommendations by Interactive Decision Aids: The Joint Role of Temporal Distance and Concrete vs. Abstract Communications," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2010-041-MKT, Oct.
• Kiygi Calli, M. & Weverbergh, M. & Franses, Ph.H.B.F., 2010, "To Aggregate or Not to Aggregate: Should decisions and models have the same frequency?," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2010-046-MKT, Dec.
• Haase, Fee-Alexandra, 2010, "Towards a Theory for Professional Communications. Discourse and Communication Elements in Contemporary Marketing and PR Strategies," Entelequia. Revista Interdisciplinar, Entelequia y Servicios Académicos Intercontinentales SL, issue 11, pages 75-92, Spring.
• Irene Roozen & Christel Claeys, 2010, "The Relative Effectiveness of Celebrity Endorsement for Print Advertisement," Review of Business and Economic Literature, KU Leuven, Faculty of Economics and Business (FEB), Review of Business and Economic Literature, volume 0, issue 1, pages 76-89.
• Stefania Chironi & Marzia Ingrassia, 2010, "La comunicazione: un valido strumento per la competitivit? delle aziende vinicole," Economia agro-alimentare, FrancoAngeli Editore, volume 12, issue 2, pages 43-57.
• Anna Gaviglio & Alberto Pirani, 2010, "Il fenomeno del non consumo: analisi delle componenti negative del procedimento di scelta," Economia agro-alimentare, FrancoAngeli Editore, volume 12, issue 2, pages 101-122.
• Edward S. Knotek, 2010, "The roles of price points and menu costs in price rigidity," Research Working Paper, Federal Reserve Bank of Kansas City, number RWP 10-18.
• Nicoleta GRIDEANU & Ilie-Mircea BARBU, 2010, "Particularities Of Life Insurance Purchasing Process," Review of General Management, Spiru Haret University, Faculty of Management Brasov, volume 12, issue 2, pages 59-65, October.
• Manuel DUPUY-SALLE, 2010, "Une figure de « l’individu-créateur » comme accompagnement des mutations du marché promotionnel cinématographique : le cas du « club 300 » d’Allociné," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 57-66.
• Loïc HERVOUET, 2010, "Les dérives du siècle et les raisons d’espérer," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 67-71.
• J.P. Caulkins & G. Feichtinger & D. Grass & R.F. Hartl & P.M. Kort, 2010, "Optimal pricing of a conspicuous product during a recession that freezes capital markets," Post-Print, HAL, number hal-00753047, Nov, DOI: 10.1016/j.jedc.2010.09.001.
• Daniel Levy & Georg Müller & Haipeng Allan Chen & Mark Bergen & Shantanu Dutta, 2010, "Holiday Price Rigidity and Cost of Price Adjustment," Post-Print, HAL, number hal-02387730, Jan, DOI: 10.1111/j.1468-0335.2008.00738.x.
• François Cassière & Paché Gilles, 2010, "Internationalization of large retailers and cross-cultural determinants-The singular trajectory of Carrefour in Romania," Post-Print, HAL, number hal-04916693, Nov.
• Philippe Moati & Pierre Volle, 2010, "La montée de la compétence marketing dans la distribution," Working Papers, HAL, number halshs-00755942.
• Daunfeldt, Sven-Olov & Rudholm, Niklas, 2010, "Does Shelf-Labeling of Organic Foods Increase Sales? Results from a Natural Experiment," HUI Working Papers, HUI Research, number 36, Feb.
• Daunfeldt, Sven-Olov & Rudholm, Niklas, 2010, "Does Shelf-Labeling of Organic Foods Increase Sales? Results from a Natural Experiment," Ratio Working Papers, The Ratio Institute, number 152, May.
• 佐藤, 主光 & SATO, Motohiro & 齊藤, 誠 & SAITO, Makoto, 2010, "地震保険加入行動におけるコンテクスト効果について, On context effects in the choice of earthquake insurance contracts," Discussion Papers, Graduate School of Economics, Hitotsubashi University, number 2010-12, Oct.
• Ro'i Zultan & Maya Bar-Hillel & Nitsan Guy, 2010, "When Being Wasteful is Better than Feeling Wasteful," Discussion Paper Series, The Federmann Center for the Study of Rationality, the Hebrew University, Jerusalem, number dp550, May.
• Farideh A. Farazmand & Robert D. Green & Philip Miller, 2010, "Creating Lifelong Learning Through Service-Learning," Business Education and Accreditation, The Institute for Business and Finance Research, volume 2, issue 1, pages 1-14.
• Francis Petit, 2010, "Optimal Pricing Of Executive Mba Programs," Business Education and Accreditation, The Institute for Business and Finance Research, volume 2, issue 1, pages 93-104.
• Prabha Ramseook-Munhurrun & Perunjodi Naidoo & Soolakshna Desai Lukea-Bhiwajee, 2010, "Measuring Service Quality: Perceptions Of Employees," Global Journal of Business Research, The Institute for Business and Finance Research, volume 4, issue 1, pages 47-58.
• Jui-Kuei Chen & I-Shuo Chen, 2010, "Disparities Between Services Demanded And Services Received In Taiwanese Restaurants," Global Journal of Business Research, The Institute for Business and Finance Research, volume 4, issue 1, pages 59-69.
• Perunjodi Naidoo & Prabha Ramseook-Munhurrun & Jeynakshi Ladsawut, 2010, "Tourist Satisfaction With Mauritius As A Holiday Destination," Global Journal of Business Research, The Institute for Business and Finance Research, volume 4, issue 2, pages 113-123.
• Susan Baxter, 2010, "Evidence On The Marketing Approaches Targeting Gay And Lesbian Consumers," Global Journal of Business Research, The Institute for Business and Finance Research, volume 4, issue 2, pages 125-139.
• Hsin Hsin Chang & Mohamad Rizal Bin Abdul Hamid, 2010, "An Empirical Investigation Of Internet Banking In Taiwan," Global Journal of Business Research, The Institute for Business and Finance Research, volume 4, issue 2, pages 39-47.
• Laurent Arnone & Olivier Colot & Mélanie Croquet & Angy Geerts & Laetitia Pozniak, 2010, "Company Managed Virtual Communities In Global Brand Strategy," Global Journal of Business Research, The Institute for Business and Finance Research, volume 4, issue 2, pages 97-112.
• Ehab K. A. Mohamed, 2010, "Multidimensional Performance Measurement In Islamic Banking," Global Journal of Business Research, The Institute for Business and Finance Research, volume 4, issue 3, pages 47-60.
• Andreas Klein & Parimal Bhagat, 2010, "We-Commerce: Evidence On A New Virtual Commerce Platform," Global Journal of Business Research, The Institute for Business and Finance Research, volume 4, issue 4, pages 107-124.
• Hussein Abdulla El-Omari & H. Martin Shane, 2010, "Opinion Leaders And Their Influence On Consumer Purchasing Behavior In Saudi Arabia," Global Journal of Business Research, The Institute for Business and Finance Research, volume 4, issue 4, pages 51-70.
• Young Sally K. Kim, 2010, "Consumer Penalty Evaluation: Differences Between Cooperative And Rebellious Customers," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 3, issue 1, pages 19-36.
• Prabha Ramseook-Munhurrun & Soolakshna D. Lukea-Bhiwajee & Perunjodi Naidoo, 2010, "Service Quality In The Public Service," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 3, issue 1, pages 37-50.
• Robert D. Green & Hui-Chu Chen, 2010, "Spousal Purchasing Behavior As An Influence On Brand Equity," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 3, issue 2, pages 1-17.
• Chan-Chien Chiu & Wei-Chiang Chen & Hsing-Yun Chang, 2010, "Measuring Service Quality And Customer Satisfaction: An Empirical Study In The Senior-Care Organizations In Rural Areas Of Central Taiwan," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 3, issue 2, pages 65-74.
• Carlos R. Sanchez Sanchez & Jean-Baptiste Gallie, 2010, "Adoption Of Internet Banking: Evidence From France," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 3, issue 3, pages 107-117.
• Raghava Rao Gundala, 2010, "Retail Store Image: A Study Of The Cyprus Clothing Industry," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 3, issue 3, pages 67-81.
• Ramon Corona & Nelson Altamirano, 2010, "Is The Treasure Hunt Strategy Working For Costco?," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 3, issue 3, pages 83-93.
• Perunjodi Naidoo & Prabha Ramseook-Munhurrun & Ramesh Durbarry, 2010, "Tourists’ Perspective Of The Brand Image Of Mauritius," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 3, issue 3, pages 95-106.
• Francis Petit, 2010, "What Executives Can Learn from U2: An Exploratory Study," Review of Business and Finance Studies, The Institute for Business and Finance Research, volume 1, issue 1, pages 37-43.
• Francisco J. Guemez Ricalde & Jose L. Zapta Sanchez & Rene Andreas Forster Hojer, 2013, "Neuroeconomia y Turismo en Tiempos de Crisis," Revista Global de Negocios, The Institute for Business and Finance Research, volume 1, issue 1, pages 13-25.
• Lucila Zarraga Cano & Victor Manuel Molina Morejon & Enrique Corona Sandoval, 2010, "La Satisfaccion De Los Empleados De Las Operadoras Turisticas En La Ciudad De Cancun: Un Estudio Para Incrementar Su Competitividad," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 3, issue 1, pages 1-13.
• Lucila Zarraga Cano & Enrique Corona Sandoval, 2010, "Las Expectativas De Los Turistas Cuando Contratan Los Servicios De Los Guias De Turistas: Un Enfoque Cualitativo," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 3, issue 2, pages 75-89.
• Omaira Cecilia Martinez Moreno & Jose Gabriel Ruiz Andrade & Maria Guadalupe Velazquez Romero, 2010, "Oferta Y Competitividad Turistica Del Poblado De Popotla Y Su Impacto En El Desarrollo Local," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 3, issue 2, pages 91-102.
• Carmen Castrejon Mata, 2010, "Product Research Centers: Marketing Of Developed Products, Comercializacion De Productos De Centros De Investigacion," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 3, issue 3, pages 55-66.
• Rajagopal, 2010, "Interdependence of personality traits and brand identity in measuring brand performance," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, volume 4, issue 5, pages 411-426.
• Öznur YURT & Melike D. KAPLAN & Işık Özge YUMURTACI & Tunçdan BALTACIOĞLU, 2010, "Brand elevation in supply chains," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 25, issue 291, pages 79-94.
• Maria Rosa Borges & Ana Sofia Branca, 2010, "The Impact of Corporate Rebranding on the Firm's Market Value," Working Papers Department of Economics, ISEG - Lisbon School of Economics and Management, Department of Economics, Universidade de Lisboa, number 2010/13, Jul.
• Francisco Mas Ruiz & Juan Luis Nicolau Gonzálbez, 2010, "Contribution of individual to collective brands," Working Papers. Serie EC, Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie), number 2010-07, Sep.
• GRUNDEY Dainora & VILUTYTE Gabriele & MARTISIUTE Sandra, 2010, "Product or Brand? How Interrelationship between Customer Satisfaction and Customer Loyalty Work," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 01, March.
• Franz Hackl & Michael E. Kummer & Rudolf Winter-Ebmer, 2010, "99 cent: Price Points in E-Commerce," Economics working papers, Department of Economics, Johannes Kepler University Linz, Austria, number 2010-02, Feb.
• V. Padmanabhan & Ilia Tsetlin & Timothy Zandt, 2010, "Setting price or quantity: Depends on what the seller is more uncertain about," Quantitative Marketing and Economics (QME), Springer, volume 8, issue 1, pages 35-60, March, DOI: 10.1007/s11129-009-9076-x.
• Andrew Ching & Masakazu Ishihara, 2010, "The effects of detailing on prescribing decisions under quality uncertainty," Quantitative Marketing and Economics (QME), Springer, volume 8, issue 2, pages 123-165, June, DOI: 10.1007/s11129-010-9082-z.
• Tülin Erdem & Michael Katz & Baohong Sun, 2010, "A simple test for distinguishing between internal reference price theories," Quantitative Marketing and Economics (QME), Springer, volume 8, issue 3, pages 303-332, September, DOI: 10.1007/s11129-010-9087-7.
• Sergio Meza & K. Sudhir, 2010, "Do private labels increase retailer bargaining power?," Quantitative Marketing and Economics (QME), Springer, volume 8, issue 3, pages 333-363, September, DOI: 10.1007/s11129-010-9085-9.
• Hai Che & Chakravarthi Narasimhan & V. Padmanabhan, 2010, "Leveraging uncertainty through backorder," Quantitative Marketing and Economics (QME), Springer, volume 8, issue 3, pages 365-392, September, DOI: 10.1007/s11129-010-9086-8.
• Marc Fischer & Peter Leeflang & Peter Verhoef, 2010, "Drivers of peak sales for pharmaceutical brands," Quantitative Marketing and Economics (QME), Springer, volume 8, issue 4, pages 429-460, December, DOI: 10.1007/s11129-010-9089-5.
• Eyal Biyalogorsky & Oded Koenigsberg, 2010, "Ownership coordination in a channel: Incentives, returns, and negotiations," Quantitative Marketing and Economics (QME), Springer, volume 8, issue 4, pages 461-490, December, DOI: 10.1007/s11129-010-9090-z.
• Kai A.Konrad, 2010, "Merger Profitability in Industries with Brand Portfolios and Loyal Customers," Korean Economic Review, Korean Economic Association, volume 26, pages 5-26.
• Ambarish Chandra & Ulrich Kaiser, 2010, "Targeted Advertising in Magazine Markets," CIE Discussion Papers, University of Copenhagen. Department of Economics. Centre for Industrial Economics, number 2010-02, Aug.
• Damien Wilson & Anthony Spawton, None, "The Definition of a Price," Enometrica, Enometrica - Review of the Vineyard Data Quantification Society (VDQS) and the European Association of Wine Economists (EuAWE) - Macerata University, Faculty of Communications.
• Joëlle Brouard, None, "Producteurs, négociants, cavistes et grandes chaînes. Quelles stratégies prix pour répondre à la crise?," Enometrica, Enometrica - Review of the Vineyard Data Quantification Society (VDQS) and the European Association of Wine Economists (EuAWE) - Macerata University, Faculty of Communications.
• Aleksandra Pisnik Korda & Boris Snoj, 2010, "Development, Validity and Reliability of Perceived Service Quality in Retail Banking and its Relationship With Perceived Value and Customer Satisfaction," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 8, issue 2, pages 187-205.
• Szabolcs Nagy, 2010, "Functional Food Marketing - The Hungarian Market Case," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, volume 5, issue 01, pages 43-49.
• Stevan Vasiljev & Darko Pantelic, 2010, "Pharmaceutical Market(ing): Theory and Reality," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, volume 6, issue 02, pages 85-91.
• Tanel Mehine, 2010, "Do Yellow Price Tags Matter To Consumers? The Relationship Between The Presentation Of The Price And The Reference Price," University of Tartu - Faculty of Economics and Business Administration Working Paper Series, Faculty of Economics and Business Administration, University of Tartu (Estonia), number 75.
• Julio J. Rotemberg, 2010, "Persuasion and empathy in salesperson-customer interactions," NBER Working Papers, National Bureau of Economic Research, Inc, number 15975, May.
• Gautam Gowrisankaran & Minsoo Park & Marc Rysman, 2010, "Estimating Network Effects in a Dynamic Environment," Working Papers, NET Institute, number 10-03, May, revised May 2010.
• Eyal Carmi & Gal OEstreicher-Singer & Arun Sundararajan, 2010, "Is Oprah Contagious? Identifying Demand Spillovers in Product Networks," Working Papers, NET Institute, number 10-18, Sep.
• Scott K. Shriver, 2010, "Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol," Working Papers, NET Institute, number 10-20, Oct.
• Bob, Constantin & Grigorescu, Adriana, 2010, "Discriminant Analysis for the Abilities of Public Marketing Specialist s," Apas Papers, Academic Public Administration Studies Archive - APAS, number 108, Jun.
• Simeon Jelev, 2010, "Segmentation of Consumers According to Their Attachment to the Brand and Their Propensity to Switch to Competing Brands (Conceptual and Methodological Framework)," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 61-68, Janyary.
• Alexander Valkov, 2010, "Ten Mistakes at the Usage of the SWOT-Analysis in the Strategic Marketing Planning in the Healthcare Institutions," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 93-103, Janyary.
• Alexandar Valkov, 2010, "Ten Mistakes at the Usage of the SWOT - Analysis in the Strategic Marketing Planning in the Healthcare Institutions," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 111-121, January.
• Grigoras Elena & Stofor Ovidiu, 2010, "Insurance Consultants Attitude Towards Relationship Marketing Elements," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 721-725, July.
• Pandelica Amalia & Pandelica Ionut & Jianu Eugenia, 2010, "Market Orientation: A Holistic Approch Of The Implementation Process," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 731-736, July.
• Pantea Carmen & Pop Nicolae Al., 2010, "Email Marketing Campaigns: The Easiest Path From Organizations To Consumers – An Exploratory Assessment," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 737-742, July.
• Petrescu Marian & Ioncica Maria & Petrescu Eva-Cristina & Ioncica Diana, 2010, "Les Particularites Du Processus Decisionnel D’Achat Sur Le Marche D’Assurances," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 743-748, July.
• Pop Nicolae Alexandru & Mihoc Florin & Fotea Ioan Stefan, 2010, "Relationship Marketing Research Tailored To Support Sales Management. Case Study: An International Express Logistics Company In Romania," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 755-760, July.
• Popa Adela Laura & Vladoi Anca Daniela, 2010, "Building Patient Loyalty Using Online Tools," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 766-771, July.
• Scridon Mircea Andrei & Radomir Lacramioara & Maniu Andreea Ioana & Zaharie Monica Maria, 2010, "Customer Satisfaction Regarding Bank’S Distribution Channels – The Atm Network," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 772-777, July.
• Serban Corina, 2010, "Marketing Communication In Online Social Programs: Ohanian Model Of Source Credibility," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 778-784, July.
• Turkes (Vînt) Mirela Catalina, 2010, "The Factors That Influence The Romanian Banking Market During Post-Accession Period," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 791-796, July.
• Veghes Calin & Pantea Carmen & Balan Diana & Rusescu Marius, 2010, "Attitudes Of The Consumers Regarding The Processing And Employment Of Their Personal Data," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 797-802, July.
• Sperdea Natalita Maria & Mazilu Mirela Elena & Marinescu Roxana, 2010, "The Management Of The Optimal Conditions Of Storage - Transport - Trading Of The Food Products," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 1013-1019, December.
• Bulgarea Catalin Nicolae, 2010, "Distribution Of Banking Products And Services," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 1086-1090, December.
• Constantinescu-Dobra Anca, 2010, "Les Valeurs De Marché Des Managers Roumains," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 1091-1097, December.
• CRUCERU Gheorghe & SAVOIU Gheorghe & MANEA Constantin, 2010, "Focus-Group And Its Impact In The Questionnaire Of Marketing Research On The Romanian Car Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 1098-1105, December.
• Gherman Cristina, 2010, "Direct Sales In The Context Of Romania'S Ue Integration," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 1106-1110, December.
• Niculae Sabin Mihai & Balint (Platon) Paul & Toma Sorin, 2010, "The Impact Of The Economic Crisis Upon Romanian Consumer Behaviour," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 1117-1121, December.
• Paul Marinescu & Niculae Sabin Mihai & Toma Sorin, 2010, "Pricing Strategy Used As A Tool For Building Customer Satisfaction In The Retail Sector," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 1122-1127, December.
• Platis Magdalena & Baban Eleonora Gabriela, 2010, "The Role Of Marketing In The Education'S Process," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 1128-1132, December.
• Radoviciu Ruxandra & Stremtan Filimon, 2010, "Improving Communication Between Doctors And Patients," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 1137-1140, December.
• Sasu Dinu Vlad & Bagaian Nicula Iulia Andrea, 2010, "Aspects Regarding The Dificult Process Of Building A Romanian Tourism Brand," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 1141-1146, December.
• Serban Corina, 2010, "Marketing Predictions In Anti-Drug Social Programs: Use Of Causal Methods In The Study And Prevention Of Drug Abuse," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 1147-1153, December.
• Souca Maria Luiza, 2010, "Accessible Tourism – The Ignored Opportunity," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 1154-1157, December.
• Tarcza Teodora Mihaela, 2010, "Some Aspects Of The Role Of Visual Identity In The Successful Implementation Of The Promotional Strategy," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 1158-1164, December.
• Turkes (Vînt) Mirela Catalina, 2010, "Concept And Evolution Of Bank Marketing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 1165-1168, December.
• Ban Olimpia & Popa Luminita, 2010, "Guest Services Quality Assesment In Tourism, Using An Attributes Scale," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 378-384, December.
• Popescu Dan & Chivu Iulia & Ciocârlan-Chitucea Alina & Popescu Daniela Oana, 2010, "How To Transform Small And Medium Enterprises (Smes) Into Learning Organizations," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 990-996, December.
• Mane Medic & Mario Banozic & Mladen Pancic, 2010, "Branding Impact On The Economic Development Of Cities And Counties - Example Branding City Of Ilok," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 6, pages 152-161.
• Milan Puvaca & Dinko Roso, 2010, "Google Tools Implementation Into The Promotion Of Web Solutions," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 6, pages 236-243.
• Nikola Rovis, 2010, "Prioritized Actions For Marketing Improvement: A Tool For Small Business Marketing Programmes," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 6, pages 244-254.
• Dinko Jukic & Bozica Dunkovic, 2010, "Brandsphere: Expected Value Vs Cognition Value," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 6, pages 751-763.
• Thomas Cleff & Lena Fischer & Nadine Walter, 2010, "The Provincialism Of Global Brands An Empirical Analysis Of Brand Equity Differences In Mexico And Germany," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 6, pages 776-800.
• Kasim Tatic & Merima Cinjarevic, 2010, "Relationship Between Environmental Concern And Green Purchasing Behavior," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 6, pages 801-810.
• Duro Horvat & Natasa Trojak, 2010, "MARKETING IN CONTEMPORARY ENVIRONMENT - TRADITIONAL Vs. VALUE-ADDED MARKETING," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 6, pages 95-110.
• Marianne Bertrand & Dean Karlan & Sendhil Mullainathan & Eldar Shafir & Jonathan Zinman, 2010, "What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment," The Quarterly Journal of Economics, President and Fellows of Harvard College, volume 125, issue 1, pages 263-306.