Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2011

• Terry Najja Kakeeto-Aelen & Jan C. van Dalen & H. Jaap van den Herik & Bartel A. Van de Walle, 2011, "Relationship Marketing: The Mediating Role of Customer Experiences," Working Papers, Maastricht School of Management, number 2011/28, Nov.
• Antonio Mileti & Claudia Frasca & Gianluigi Guido, 2011, "Purchase and Customer-Exit Behaviour in the Credit Card Market," Economia dei Servizi, Società editrice il Mulino, issue 1, pages 47-60.
• Yifan Dou & Marius Florin Niculescu & Dongjun Wu, 2011, "Optimal Consumer Network Structure Formation under Network Effects: Seeds Controllability and Visibility," Working Papers, NET Institute, number 11-07, Sep, revised Oct 2011.
• Matei, Ani & Tuca, Mihaela, 2011, "Corporate Social Responsibility on the International Area. Present Developments in Romania and Bulgaria," Apas Papers, Academic Public Administration Studies Archive - APAS, number 332.
• Matei, Ani & Matei, Lucica, 2011, "Knowledge Marketing and Development in the new Knowledge-based Economy," Apas Papers, Academic Public Administration Studies Archive - APAS, number 333.
• Matei, Ani & Matei, Lucica, 2011, "European Regulation of the Market of Services and National Transpositi on," Apas Papers, Academic Public Administration Studies Archive - APAS, number 334.
• Georgi Kiranchev, 2011, "The Invisible Hands of Inter-industry Links," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 39-44, July.
• Emil Hristov, 2011, "Essence and Characteristics of Marketing Planning," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 140-153, Janyary.
• Rusu Corina & Vlad Miranda-Petronella, 2011, "The Evaluation Of Educational Services Quality By The Students Of The Faculty Of Economical Sciences "Dimitrie Cantemir" Cluj-Napoca," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 686-692, July.
• Curmei Catalin Valeriu & Ionescu Florin Tudor & Popescu Andrei, 2011, "The Premises Of Strategic Marketing Planning Implementation Within Small And Medium Sized Enterprises," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 730-735, July.
• Eftimie Raluca Cristina & Avram Emanuela & Tufan Adriana, 2011, "Educational Inovation And Consumer Behaviour. A Study Of Students' Perceptions On The Use Of E-Learning In Class," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 736-740, July.
• Ionescu Florin Tudor & Curmei Catalin Valeriu, 2011, "Product Portfolio Analysis - Arthur D. Little Matrix," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 754-760, July.
• Palade Marius & Veghes Calin, 2011, "Development Of The E-Government Market In The European Union: An Analysis Of The Supply Versus Demand Sides," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 761-767, July.
• Popa Adela Laura & Rosca Remus Dorel & Mihoc Florin, 2011, "Investigating The Patient Satisfaction Within Romanian Public And Private Hospitals," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 768-773, July.
• Tarcza Teodora Mihaela & Olar Ana - Elena, 2011, "The Impact Of The 21st Century Food Marketing On Children'S Behaviour," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 786-792, July.
• Butilca Delia - Alexandra & Crisan Emil Lucian & Salanta Irina - Iulia & Ilies Liviu, 2011, "The Adoption/Adaptation Of The "Supply Chain" Concept In Romanian," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 650-660, December.
• POPESCU Dan & CHIVU Iulia & CIOCARLAN-CHITUCEA Alina & POPESCU Daniela-Oana, 2011, "Human Resources Motivation - A Challenge For Smes Economic Performances," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 692-697, December.
• Caescu Stefan Claudiu & Popescu Andrei & Ploesteanu Mara Gabriela, 2011, "Internal Environment Analysis Techniques," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 731-736, December.
• Dabija Dan Cristian & Abrudan Ioana Nicoleta, 2011, "Study On Retail Brand Awareness In Retail," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 742-748, December.
• Istudor Nicolae & Pelau Corina, 2011, "Consumer Behavior On The Fruits And Vegetables Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 749-754, December.
• Petrescu Marian & Petrescu Eva Cristina & Ioncica Diana & Bicajanu Vasile, 2011, "Portfolio Analysis - A Basic Instrument In Strategic Planning. Case Study On The Romanian Insurance Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 755-761, December.
• Plaias Ioan & Pop Ciprian Marcel & Dabija Dan Cristian & Babut Raluca, 2011, "Competences Acquired By Graduates Through Marketing Higher Education - Findings From The Employers' Perspective," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 762-769, December.
• Pop (Bandi) Ramona, 2011, "The Competitive Positionig Of The Sme'S On The Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 770-773, December.
• Pop (Bandi) Ramona, 2011, "European Policies For The Stimulation Of The Development Of Small And Middle Size Entreprises," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 774-777, December.
• Rosca Mihai Ioan, 2011, "The Importance Of Environmental Protection In Csr Policy," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 778-784, December.
• Rosu Anca Maria, 2011, "Adoption Of E-Banking In Romania: An Exploratory Study," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 785-790, December.
• Serb Silvana Valentina, 2011, "The Fortified Churches From Transylvania - How Well Are They Known By The Romanian Citizens?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 791-797, December.
• Tanase (Rosca) Laura Daniela, 2011, "The Saving And Investing Consumer Behavior Analyses On The Romanian Financial Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 798-804, December.
• Veghes Calin & Acatrinei Carmen & Dugulan Diana & Palade Marius, 2011, "A Marketing View Over The Role Of The Public Authorities In The Protection Of The Consumers' Private Space," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 811-816, December.
• Velicu Bogdan Calin, 2011, "Can Marketing Support The Implementation Of Effective Egovernment? Analysis Of The Single Point Of Access Portal For Romanian Electronic Public Services," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 817-826, December.
• POP Nicolae Al. & ACATRINEI Carmen, 2011, "A Qualitative Research Regarding The Marketing Communication Tools Used In The Online Environment," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue special, pages 119-125, July.
• Ban Olimpia & Popa Luminita & Silaghi Simona, 2011, "The Brand Equity Of Touristic Destinations - The Meaning Of The Value," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue special, pages 193-199, July.
• Pierre-Yves DONZÉ, 2011, "The Comeback of the Swiss Watch Industry on the World Market: A Business History of the Swatch Group (1983-2010)," Discussion Papers in Economics and Business, Osaka University, Graduate School of Economics, number 11-14, Apr.
• Nozomi NAKAJIMA, 2011, "Upgrading or Downgrading? \ Framing Effects in Online Shopping Environments \," Discussion Papers in Economics and Business, Osaka University, Graduate School of Economics, number 11-23, Aug.
• Wirawan Dony Dahana & Nozomi Nakajima, 2011, "Inferring Consideration Set from Scanner Data," Discussion Papers in Economics and Business, Osaka University, Graduate School of Economics, number 11-25, Aug.
• Wirawan Dony Dahana & Nozomi Nakajima, 2011, "Inferring Evoked and Consideration Set from Scanner Data," Discussion Papers in Economics and Business, Osaka University, Graduate School of Economics, number 11-34, Dec.
• Asandei Mihaela & Micuda Dan, 2011, "The Importance of the Service Delivery Process in Achieving High Customer Satisfaction in Banking Services Industry," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 115-119, May.
• Micuda Dan & Asandei Mihaela, 2011, "Innovation Typologies in the Financial Services Sector: Limits and Implications," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1315-1320, May.
• Moraru Camelia & Popovici Norina & Strambeanu George, 2011, "Sales Management in Small Business," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1405-1407, May.
• Balaceanu Valeria Arina, 2011, "Attracting Customer Banking and Quality Assurance Services and Banking Products," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 141-146, May.
• Morozan Cristian & Enache Elena & Ciorãºteanu Gianina, 2011, "Principles and Evolutions of the Internet Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1414-1419, May.
• Muhcinã Silvia & ªerban Comãnescu Adrian & Gruescu Ramona, 2011, "Eco-tourism on the Black Sea Coast," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1426-1431, May.
• Neagu Olimpia, 2011, "From Internal Marketing to Human Resource Marketing. A Conceptual Framework of the Human Resources Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1473-1476, May.
• Petrescu Marian & Ioncicã Diana & Petrescu Eva-Cristina, 2011, "Insurance as a Social Protection Instrument – Direct Research on the Romanian Market," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1638-1643, May.
• Petruºcã Claudia-Ioana & Brunello Adrian, 2011, "Brand Loyalty- a Valuable Asset," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1649-1654, May.
• Purice Suzana & ªerban Monica, 2011, "The Persuasive Communication in Marketing Strategies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1785-1790, May.
• Roºu Anca Maria, 2011, "Customers’ Perceptions Regarding Channel Innovation in the Retail Banking Sector: a study on Internet Banking in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1852-1856, May.
• Stanciu Anca & Condrea Elena, 2011, "Considerations about Retailing Trends," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1980-1985, May.
• Stoica Ana-Maria, 2011, "Communication Potential of Fidelity Cards," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 2016-2018, May.
• ªerban Comãnescu Adrian & Muhcinã Silvia, 2011, "Consumer Behavior Determined by Social Classes," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 2050-2051, May.
• ªtefura Gabriela, 2011, "Morale and Ethics in Taxpayer Behaviour," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 2074-2078, May.
• ªtefura Gabriela, 2011, "Tax Compliance Behaviour," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 2079-2083, May.
• Ursachi George Marian & Ursachi (Horodnic) Ioana Alexandra, 2011, "Influence Factors on the Value of Reliability Estimators in Marketing Research," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 2223-2228, May.
• Brunello Adrian, 2011, "Brands and Brand Equity," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 270-275, May.
• Chiru Codrin, 2011, "The Marketing vs. R&D Dilemma in the Romanian Soft Drinks Industry and Implications on Consumer Health," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 348-353, May.
• Cristea Doina, 2011, "Marketing Strategies in Tourism," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 472-477, May.
• Dan Gheorghe, 2011, "Goods Distribution and Logistics in the Current Economic and Financial Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 525-528, May.
• Grec Aurica & Rosu Alexandra, 2011, "Eco-Marketing - a 3rd Millennium Premise for the Commercial Practice and Business Pattern Development," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 855-859, May.
• Ioncica Maria & Petrescu Eva-Cristina & Petrescu Marian, 2011, "Methods of Forecasting the Market Evolution Case Study on the Romanian Insurance Market," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 987-992, May.
• Petrescu Eva-Cristina & Ioncicã Diana & Bicãjanu Vasile, 2011, "The Insurance Market and the Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 1026-1030, May.
• Stanciu Anca & Constandache Mihaela, 2011, "The Commercial Influence of Quality," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 1198-1202, May.
• ªerbu Rãzvan, 2011, "The Impact of Digital Economy for a Sustainable Rural Environment," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 1237-1241, May.
• Ursachi George Marian, 2011, "Influence Factors on the Value of Reliability Estimators in Marketing Research," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 1307-1310, May.
• Brunello Adrian, 2011, "The Development of a Multi-Item Scale to Measure Brand Equity," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 138-144, May.
• Brunello Adrian & Petruºcã Claudia-Ioana, 2011, "The Quantitative-Qualitative Controversy in Marketing Research," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 145-149, May.
• Cetinã Iuliana & Gârdan Daniel Adrian & Geangu Iuliana Petronela, 2011, "Romanian Consumers Habits regarding Dental Hygiene," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 196-201, May.
• Ichim Cosmin & Dumea Andrei-Cosmin, 2011, "Keep It Formative, Stupid! Brand-Related Model," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 604-608, May.
• Ionescu Florin Tudor, 2011, "Business Portfolio Strategic Planning Process – A Pertinent Marketing Solution for the Worldwide Companies Facing the Global Economic Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 625-630, May.
• Ionescu Gr. Ion, 2011, "Business Strategy in Banking Economy, in References with Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 631-635, May.
• Juganaru Mariana & Juganaru Ion Danut, 2011, "Community Trade Mark – Strategic Marketing Instrument," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 677-681, May.
• Micu Adrian & Susanu Irina & Cristache Nicoleta, 2011, "Bukovina - A Romanian Brand Taking Shape," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 770-777, May.
• Moraru Andreea Daniela, 2011, "Fundamental Theories on Consumer Behaviour: An Overview of the Influences Impacting Consumer Behaviour," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 837-841, May.
• Moraru Andreea Daniela, 2011, "Tendencies Shaping Consumer Behaviour in the Present Context," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 842-846, May.
• Berþa Dora-Anca, 2011, "From Viral Marketing to Social CRM," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 87-91, May.
• Munteanu Claudiu-Cãtãlin, 2011, "The Effect of the Economic Crisis on the Value of Global Brands," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 879-883, May.
• Pau Adriana, 2011, "Customer Oriented Organisations," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 999-1001, May.
• Rodolfo Vázquez Casielles & Víctor Iglesias Argüelles & Concepción Varela-Neira, 2011, "Consecuencias de la colaboración entre fabricante y distribuidor: un estudio empírico en el sector de alimentación y bebidas," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1101, May.
• María Sicilia & Manuela López, 2011, "How e-wom contributes to new product adoption. Testing competitive communication strategies," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1102, May.
• Juan Carlos Gázquez Abad & Francisco J. Martínez López & Juan Antonio Mondéjar Jiménez, 2011, "Características de los folletos publicitarios como elemento de la estrategia publicitaria del minorista: aspectos que determinan la propensión del consumidor a utilizarlos," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1103, May.
• Carmen María Sabiote Ortiz & Dolores María Frías Jamilena & J. Alberto Castañeda García, 2011, "The moderating effect of uncertainty avoidance on overall perceived value of the online purchasing process," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1104, May.
• Mónica Gómez Suárez & Javier Oubiña Barbolla & Natalia Rubio Benito, 2011, "Antecedentes de la lealtad a las marcas de distribuidor: diferencias entre grandes y pequeños compradores," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1105, Oct.
• Salvador del Barrio García & Esmeralda Crespo Almendros, 2011, "Impact of online sales promotion type on internet user recall," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1106, Oct.
• Sonia San Martín Gutiérrez & Mateo Carpio Mateos, 2011, "La venta por teléfono móvil desde el punto de vista de las empresas españolas," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1107, Oct, revised Oct 2011.
• Eleonora Di Maria & Marco Paiola, 2011, "From Controlled to Loose Co-Production: Benefits Distribution Between Firms and Consumers," "Marco Fanno" Working Papers, Dipartimento di Scienze Economiche "Marco Fanno", number 0135, Jun.
• P. Durkasree & M. Ramesh, 2011, "Service Quality In Online Marketing: Customers Centric Analysis," Perspectives of Innovation in Economics and Business (PIEB), Prague Development Center, volume 7, issue 1, pages 27-34, January.
• Maria Stoian, 2011, "The Evolution of Marketing Methods in a Tourism Association from Romania," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 11, issue 1, pages 253-260.
• Codruța Dura & Imola Drigă, 2011, "The Use of Ranking Sampling Method within Marketing Research," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 11, issue 1, pages 77-88.
• Cătălin Nicolae Bulgărea, 2011, "The Evolution and the Future Role of the Branch in Distribution of the Banking Products and Services," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 11, issue 3, pages 15-22.
• Cătălin Nicolae Bulgărea, 2011, "Qualitative Marketing Research Regarding the Multichannel Distribution," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 11, issue 3, pages 23-34.
• Monica Paula Rațiu & Aurelia-Felicia Stăncioiu & Anca-Daniela Vlădoi & Nicolae Teodorescu, 2011, "Considerations Regarding the Design of Specific Tourism Products for the Tourism Destination Romania," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 11, issue 3, pages 255-262.
• Liana Marcu & Alina-Teodora Ciuhureanu & Nicolae Balteș, 2011, "Marketing Management as a Key Element for Implementing Change within Organizations," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 11, issue 4, pages 167-174.
• Alexandra Palade, 2011, "Analysis of Marketing Mix on Cosmetics Products Case Study: Avon Company," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 11, issue 4, pages 233-244.
• Alessandro Gandolfo & Valeria De Bonis, 2011, "Il gioco pubblico in Italia fra tradizione e innovazione: aspetti economici e di marketing," Discussion Papers, Dipartimento di Economia e Management (DEM), University of Pisa, Pisa, Italy, number 2011/115, Jan.
• Kornélia Lazányi, 2011, "Burnout of students at Óbuda University," Proceedings of FIKUSZ '11, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '11".
• Árpád Papp-Váry PhD, 2011, "Renaming as a tool of city-branding," Proceedings of FIKUSZ '11, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '11".
• Zoltán Török, 2011, "There is Life in Junk too," Proceedings of FIKUSZ '11, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '11".
• András Keszthelyi, 2011, "Password strength and memorability," Proceedings of FIKUSZ '11, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '11".
• Richard Galli, 2011, "Possibilities for data management and online business at Small and Midsized Businesses," Proceedings of FIKUSZ '11, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '11".
• Richard Szabó, 2011, "Stock Exchanges - situations and future,specialized on the Budapest Stock Exchange Trading System Future," Proceedings of FIKUSZ '11, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '11".
• Tünde Veres, 2011, "Accounting Aspects of Pricing and Transfer Pricing Decisions," Proceedings of FIKUSZ '11, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '11".
• Árpád Papp-Váry PhD, 2011, "The rise of product placement in Hungary," Proceedings of FIKUSZ '11, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '11".
• Éva Gulyás, 2011, "Not all that glitters is gold - not all that foreign currency what it seems?," Proceedings of FIKUSZ '11, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '11".
• Kíra Martin, 2011, "Not all that glitters is gold - not all that foreign currency what it seems?," Proceedings of FIKUSZ '11, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '11".
• Pillai, Rajasekharan & Rajan, Jainey S. & Variyamveettil, Sunitha & Mathew, Dhanu E. & Nath, Subodh S., 2011, "Group Norms and Consumer Behaviour," MPRA Paper, University Library of Munich, Germany, number 28177, Jan.
• Bradu, Cosmina Paula, 2011, "Se așteaptă consumatorii ca organizațiile să fie responsabile din punct de vedere social?
  [What do consumers expect from companies regarding social responsibility?]," MPRA Paper, University Library of Munich, Germany, number 28472, Jan.
• Bradu, Cosmina Paula, 2011, "Responsabilitatea Socială Corporativă (CSR) - un concept în continuă evoluție
  [Corporate Social Responsibility (CSR) -a continuously evolving concept]," MPRA Paper, University Library of Munich, Germany, number 28594, Feb.
• Snir, Avichai & Levy, Daniel, 2011, "Shrinking Goods and Sticky Prices: Theory and Evidence," MPRA Paper, University Library of Munich, Germany, number 29565, Mar.
• Bachev, Hrabrin, 2011, "Dairy value chain management in Bulgaria," MPRA Paper, University Library of Munich, Germany, number 29813, Mar.
• Matei, Ani & Tuca, Mihaela, 2011, "Corporate Social Responsibility on the International Area.Present Developments in Romania and Bulgaria," MPRA Paper, University Library of Munich, Germany, number 30061, Mar, revised 05 Apr 2011.
• Pillai, Rajasekharan & Iqbal, Azmiya & Umer, Habiba & Maqbool, Aisha & Sunil, Namrata, 2011, "Design, effectiveness and role of visual merchandising in creating customer appeal," MPRA Paper, University Library of Munich, Germany, number 30365, Apr.
• Armstrong, Mark & Zhou, Jidong, 2011, "Paying for prominence," MPRA Paper, University Library of Munich, Germany, number 30529, Apr.
• Cruceru, Gheorghe & Micuda, Dan, 2011, "Present challenges and future opportunities for Dacia cars on the Romanian automobile market," MPRA Paper, University Library of Munich, Germany, number 30620, May.
• Cruceru, Gheorghe & Micuda, Dan, 2011, "Consumer’s perceptions regarding Dacia cars prices, insights and lessons to be learned," MPRA Paper, University Library of Munich, Germany, number 30621, May.
• Donzé, Pierre-Yves, 2011, "The comeback of the Swiss watch industry on the world market: a business history of the Swatch Group (1983-2010)," MPRA Paper, University Library of Munich, Germany, number 30736, Apr.
• Matei, Lucica & Matei, Ani, 2011, "European regulation of the market of services and national transposition," MPRA Paper, University Library of Munich, Germany, number 31470, Apr, revised 10 Jun 2011.
• Matei, Ani & Matei, Lucica, 2011, "Knowledge marketing and development in the new knowledge-based economy," MPRA Paper, University Library of Munich, Germany, number 31474, Apr, revised 10 Jun 2011.
• Wach, Krzysztof, 2011, "Managing international business: case of Poland (chapter 4)," MPRA Paper, University Library of Munich, Germany, number 31589.
• Filip, Alina, 2011, "New product development in business to business marketing - a relational perspective," MPRA Paper, University Library of Munich, Germany, number 31597, Mar.
• Mailu, Stephen & Rutto, Jamin & Njuguna, Esther, 2011, "Mavens and their potential role in the diffusion of marketing information," MPRA Paper, University Library of Munich, Germany, number 32405, Jul, revised Jul 2011.
• Kaldasch, Joachim, 2011, "The product life cycle of durable goods," MPRA Paper, University Library of Munich, Germany, number 33174, Sep.
• Pillai, Rajasekharan & Rao, M S & Thampy, Jaik & Peter, Jerrin, 2011, "Customer driven marketing strategy of LIC international in Bahrain: a product specific study," MPRA Paper, University Library of Munich, Germany, number 33388.
• Corniglion, Sébastien & Turnois, Nadine, 2011, "Simulating tourists' behaviour using multi-agent modelling," MPRA Paper, University Library of Munich, Germany, number 33526, May.
• Ho, Shu-Hsun & Putthiwanit, Chutinon & Lin, Chia-Yin, 2011, "May I continue or should I stop? the effects of regulatory focus and message framings on video game players’ self-control," MPRA Paper, University Library of Munich, Germany, number 33544, Jun.
• Putthiwanit, Chutinon & Ho, Shu-Hsun, 2011, "Buyer success and failure in bargaining and its consequences," MPRA Paper, University Library of Munich, Germany, number 33588, Sep.
• Putthiwanit, Chutinon & Vogler, Denis Marcel & Zhu, Jingling & Kincart, Andrew, 2011, "Exploring consumer’s insights in a unique Thai language course characteristics: the application of conjoint analysis technique," MPRA Paper, University Library of Munich, Germany, number 33589, Jul.
• Hasan, Syed Akif & Subhani, Muhammad Imtiaz & Raheem, Saquib, 2011, "Measuring Customer Delight: A Model for Banking Industry," MPRA Paper, University Library of Munich, Germany, number 34724.
• Hasan, Syed Akif & Subhani, Muhammad Imtiaz, 2011, "Relationship between Various Employee Performance Recognition Techniques and Customer Satisfaction: Evidence from the Restaurant Industry of Pakistan," MPRA Paper, University Library of Munich, Germany, number 34759.
• Armstrong, Mark, 2011, "Economic models of consumer protection policies," MPRA Paper, University Library of Munich, Germany, number 34773, Nov.
• Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2011, "A study on the association between brand awareness and consumer/brand loyalty for the packaged milk industry in Pakistan," MPRA Paper, University Library of Munich, Germany, number 34801.
• Ioan, Done & Ivana, Domazet, 2011, "Improving the quality of human resources by implementation of internal marketing," MPRA Paper, University Library of Munich, Germany, number 35363, Oct, revised 17 Oct 2011.
• Piya, Luni & Maharjan, Keshav Lall & Joshi, Niraj Prakash & Dangol, Dharma Raj, 2011, "Collection and marketing of non-timber forest products by the Chepang community in Chitwan district of Nepal," MPRA Paper, University Library of Munich, Germany, number 35389, Jun.
• Theofanides, Faidon & Makri, Vasiliki & Mavroeidis, Vasileios & Iliopoulos, Dimitrios, 2011, "Profiling student smokers:a behavioral approach," MPRA Paper, University Library of Munich, Germany, number 35511, Sep.

2010

• García Rodríguez, M.ª José & Gómez Fraiz, José Santiago & Martínez Senra, Ana Isabel, 2010, "Importancia de la marca paraguas y el made in en la competitividad internacional del granito," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Ruiz Mafé, Carla & Sanz Blas, Silvia & Tavera, Juan Fernando, 2010, "Análisis de los factores determinantes del uso de mensajes SMS para participar en programas de televisión," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• San Martín Gutiérrez, Sonia & Camarero Izquierdo, Carmen, 2010, "Los determinantes de la confianza del comprador online. Comparación con el caso de subasta," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Martínez Ruiz, María Pilar & Jiménez Zarco, Ana Isabel & Izquierdo Yusta, Alicia, 2010, "Análisis de la satisfacción máxima del consumidor en establecimientos de alimentación: la influencia del folleto publicitario," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Ponzoa Casado, José Manuel & Reinares Lara, Pedro, 2010, "Los programas de fidelización como plataforma de venta directa: clasificación de los titulares según la redención de billetes aéreos," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Elizagarate Gutiérrez, Victoria & Mediano Serrano, Lucía & Sáez Vegas, Lucía, 2010, "Aproximación empírica a la orientación al mercado desde la perspectiva de las ciudades españolas," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
• Sood, A. & Stremersch, S., 2010, "Deviation Among Technology Reviews: An Informative Enrichment of Technology Evolution Theory for Marketing," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2010-005-MKT, Jan.
• Gower, J.C. & Groenen, P.J.F. & van de Velden, M. & Vines, K., 2010, "Perceptual maps: the good, the bad and the ugly," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2010-011-MKT, Feb.
• Donkers, A.C.D. & van Diepen, M. & Franses, Ph.H.B.F., 2010, "Do Charities Get More when They Ask More Often? Evidence from a Unique Field Experiment," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2010-015-MKT, Apr.
• Hernández-Mireles, C. & Fok, D., 2010, "Random Coefficient Logit Model for Large Datasets," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2010-021-MKT, May.
• Hernández-Mireles, C. & Franses, Ph.H.B.F., 2010, "The Launch Timing of New and Dominant Multigeneration Technologies," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2010-022-MKT, May.
• Hernández-Mireles, C., 2010, "Finding the Influentials that Drive the Diffusion of New Technologies," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2010-023-MKT, May.
• Peers, Y. & Fok, D. & Franses, Ph.H.B.F., 2010, "Modeling Seasonality in New Product Diffusion," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2010-029-MKT, Jul.
• Verbeke, W.J.M.I. & Dietz, H.M.S. & Verwaal, E., 2010, "Drivers of Sales Performance: A Contemporary Meta-Analysis," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2010-031-ORG, Jul.
• Chorus, C.G. & Dellaert, B.G.C., 2010, "Travel Choice Inertia: The Joint Role of Risk Aversion and Learning," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2010-040-MKT, Oct.
• Koehler, C.F. & Breugelmans, E. & Dellaert, B.G.C., 2010, "Consumer Acceptance of Recommendations by Interactive Decision Aids: The Joint Role of Temporal Distance and Concrete vs. Abstract Communications," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2010-041-MKT, Oct.
• Kiygi Calli, M. & Weverbergh, M. & Franses, Ph.H.B.F., 2010, "To Aggregate or Not to Aggregate: Should decisions and models have the same frequency?," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2010-046-MKT, Dec.
• Haase, Fee-Alexandra, 2010, "Towards a Theory for Professional Communications. Discourse and Communication Elements in Contemporary Marketing and PR Strategies," Entelequia. Revista Interdisciplinar, Entelequia y Servicios Académicos Intercontinentales SL, issue 11, pages 75-92, Spring.
• Irene Roozen & Christel Claeys, 2010, "The Relative Effectiveness of Celebrity Endorsement for Print Advertisement," Review of Business and Economic Literature, KU Leuven, Faculty of Economics and Business (FEB), Review of Business and Economic Literature, volume 0, issue 1, pages 76-89.
• Stefania Chironi & Marzia Ingrassia, 2010, "La comunicazione: un valido strumento per la competitivit? delle aziende vinicole," Economia agro-alimentare, FrancoAngeli Editore, volume 12, issue 2, pages 43-57.
• Anna Gaviglio & Alberto Pirani, 2010, "Il fenomeno del non consumo: analisi delle componenti negative del procedimento di scelta," Economia agro-alimentare, FrancoAngeli Editore, volume 12, issue 2, pages 101-122.
• Edward S. Knotek, 2010, "The roles of price points and menu costs in price rigidity," Research Working Paper, Federal Reserve Bank of Kansas City, number RWP 10-18.
• Nicoleta GRIDEANU & Ilie-Mircea BARBU, 2010, "Particularities Of Life Insurance Purchasing Process," Review of General Management, Spiru Haret University, Faculty of Management Brasov, volume 12, issue 2, pages 59-65, October.
• Manuel DUPUY-SALLE, 2010, "Une figure de « l’individu-créateur » comme accompagnement des mutations du marché promotionnel cinématographique : le cas du « club 300 » d’Allociné," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 57-66.
• Loïc HERVOUET, 2010, "Les dérives du siècle et les raisons d’espérer," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 67-71.
• J.P. Caulkins & G. Feichtinger & D. Grass & R.F. Hartl & P.M. Kort, 2010, "Optimal pricing of a conspicuous product during a recession that freezes capital markets," Post-Print, HAL, number hal-00753047, Nov, DOI: 10.1016/j.jedc.2010.09.001.
• Daniel Levy & Georg Müller & Haipeng Allan Chen & Mark Bergen & Shantanu Dutta, 2010, "Holiday Price Rigidity and Cost of Price Adjustment," Post-Print, HAL, number hal-02387730, Jan, DOI: 10.1111/j.1468-0335.2008.00738.x.
• François Cassière & Paché Gilles, 2010, "Internationalization of large retailers and cross-cultural determinants-The singular trajectory of Carrefour in Romania," Post-Print, HAL, number hal-04916693, Nov.
• Philippe Moati & Pierre Volle, 2010, "La montée de la compétence marketing dans la distribution," Working Papers, HAL, number halshs-00755942.
• Daunfeldt, Sven-Olov & Rudholm, Niklas, 2010, "Does Shelf-Labeling of Organic Foods Increase Sales? Results from a Natural Experiment," HUI Working Papers, HUI Research, number 36, Feb.
• Daunfeldt, Sven-Olov & Rudholm, Niklas, 2010, "Does Shelf-Labeling of Organic Foods Increase Sales? Results from a Natural Experiment," Ratio Working Papers, The Ratio Institute, number 152, May.
• 佐藤, 主光 & SATO, Motohiro & 齊藤, 誠 & SAITO, Makoto, 2010, "地震保険加入行動におけるコンテクスト効果について, On context effects in the choice of earthquake insurance contracts," Discussion Papers, Graduate School of Economics, Hitotsubashi University, number 2010-12, Oct.
• Ro'i Zultan & Maya Bar-Hillel & Nitsan Guy, 2010, "When Being Wasteful is Better than Feeling Wasteful," Discussion Paper Series, The Federmann Center for the Study of Rationality, the Hebrew University, Jerusalem, number dp550, May.
• Farideh A. Farazmand & Robert D. Green & Philip Miller, 2010, "Creating Lifelong Learning Through Service-Learning," Business Education and Accreditation, The Institute for Business and Finance Research, volume 2, issue 1, pages 1-14.
• Francis Petit, 2010, "Optimal Pricing Of Executive Mba Programs," Business Education and Accreditation, The Institute for Business and Finance Research, volume 2, issue 1, pages 93-104.
• Prabha Ramseook-Munhurrun & Perunjodi Naidoo & Soolakshna Desai Lukea-Bhiwajee, 2010, "Measuring Service Quality: Perceptions Of Employees," Global Journal of Business Research, The Institute for Business and Finance Research, volume 4, issue 1, pages 47-58.
• Jui-Kuei Chen & I-Shuo Chen, 2010, "Disparities Between Services Demanded And Services Received In Taiwanese Restaurants," Global Journal of Business Research, The Institute for Business and Finance Research, volume 4, issue 1, pages 59-69.
• Perunjodi Naidoo & Prabha Ramseook-Munhurrun & Jeynakshi Ladsawut, 2010, "Tourist Satisfaction With Mauritius As A Holiday Destination," Global Journal of Business Research, The Institute for Business and Finance Research, volume 4, issue 2, pages 113-123.
• Susan Baxter, 2010, "Evidence On The Marketing Approaches Targeting Gay And Lesbian Consumers," Global Journal of Business Research, The Institute for Business and Finance Research, volume 4, issue 2, pages 125-139.
• Hsin Hsin Chang & Mohamad Rizal Bin Abdul Hamid, 2010, "An Empirical Investigation Of Internet Banking In Taiwan," Global Journal of Business Research, The Institute for Business and Finance Research, volume 4, issue 2, pages 39-47.
• Laurent Arnone & Olivier Colot & Mélanie Croquet & Angy Geerts & Laetitia Pozniak, 2010, "Company Managed Virtual Communities In Global Brand Strategy," Global Journal of Business Research, The Institute for Business and Finance Research, volume 4, issue 2, pages 97-112.
• Ehab K. A. Mohamed, 2010, "Multidimensional Performance Measurement In Islamic Banking," Global Journal of Business Research, The Institute for Business and Finance Research, volume 4, issue 3, pages 47-60.
• Andreas Klein & Parimal Bhagat, 2010, "We-Commerce: Evidence On A New Virtual Commerce Platform," Global Journal of Business Research, The Institute for Business and Finance Research, volume 4, issue 4, pages 107-124.
• Hussein Abdulla El-Omari & H. Martin Shane, 2010, "Opinion Leaders And Their Influence On Consumer Purchasing Behavior In Saudi Arabia," Global Journal of Business Research, The Institute for Business and Finance Research, volume 4, issue 4, pages 51-70.
• Young Sally K. Kim, 2010, "Consumer Penalty Evaluation: Differences Between Cooperative And Rebellious Customers," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 3, issue 1, pages 19-36.
• Prabha Ramseook-Munhurrun & Soolakshna D. Lukea-Bhiwajee & Perunjodi Naidoo, 2010, "Service Quality In The Public Service," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 3, issue 1, pages 37-50.
• Robert D. Green & Hui-Chu Chen, 2010, "Spousal Purchasing Behavior As An Influence On Brand Equity," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 3, issue 2, pages 1-17.
• Chan-Chien Chiu & Wei-Chiang Chen & Hsing-Yun Chang, 2010, "Measuring Service Quality And Customer Satisfaction: An Empirical Study In The Senior-Care Organizations In Rural Areas Of Central Taiwan," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 3, issue 2, pages 65-74.
• Carlos R. Sanchez Sanchez & Jean-Baptiste Gallie, 2010, "Adoption Of Internet Banking: Evidence From France," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 3, issue 3, pages 107-117.
• Raghava Rao Gundala, 2010, "Retail Store Image: A Study Of The Cyprus Clothing Industry," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 3, issue 3, pages 67-81.
• Ramon Corona & Nelson Altamirano, 2010, "Is The Treasure Hunt Strategy Working For Costco?," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 3, issue 3, pages 83-93.
• Perunjodi Naidoo & Prabha Ramseook-Munhurrun & Ramesh Durbarry, 2010, "Tourists’ Perspective Of The Brand Image Of Mauritius," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 3, issue 3, pages 95-106.
• Francis Petit, 2010, "What Executives Can Learn from U2: An Exploratory Study," Review of Business and Finance Studies, The Institute for Business and Finance Research, volume 1, issue 1, pages 37-43.
• Francisco J. Guemez Ricalde & Jose L. Zapta Sanchez & Rene Andreas Forster Hojer, 2013, "Neuroeconomia y Turismo en Tiempos de Crisis," Revista Global de Negocios, The Institute for Business and Finance Research, volume 1, issue 1, pages 13-25.
• Lucila Zarraga Cano & Victor Manuel Molina Morejon & Enrique Corona Sandoval, 2010, "La Satisfaccion De Los Empleados De Las Operadoras Turisticas En La Ciudad De Cancun: Un Estudio Para Incrementar Su Competitividad," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 3, issue 1, pages 1-13.
• Lucila Zarraga Cano & Enrique Corona Sandoval, 2010, "Las Expectativas De Los Turistas Cuando Contratan Los Servicios De Los Guias De Turistas: Un Enfoque Cualitativo," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 3, issue 2, pages 75-89.
• Omaira Cecilia Martinez Moreno & Jose Gabriel Ruiz Andrade & Maria Guadalupe Velazquez Romero, 2010, "Oferta Y Competitividad Turistica Del Poblado De Popotla Y Su Impacto En El Desarrollo Local," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 3, issue 2, pages 91-102.