Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2011

• Volle, Pierre (ed.), 2011, "Téléprésence, nouvelles sociabilités et stratégies identitaires dans l’expérience de consommation en ligne," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/7673.
• Pinson, Christian & Rieunier, Sophie (ed.), 2011, "Le rôle de la culpabilité dans le marketing de la collecte de fonds : influence sur le don des particuliers," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/8002.
• Sven Pagel & Alexander Juergens & Janina Guenther & Katrin Mollekopf, 2011, "Communication Controlling of Digital Signage : Perception, Usage and Effects of Digital Point-of-Sale Media
  [Kommunikationscontrolling von Digital Signage : Wahrnehmung, Nutzung und Wirkung von Point-of-Sale-Bildschirmmedien]," Duesseldorf Working Papers in Applied Management and Economics, Duesseldorf University of Applied Sciences, number 19, Aug.
• Alexandru CAPATINA & Mourad TOUZANI, 2011, "Development of a Web Marketing Plan for an e-Book – Challenges and Opportunities," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 27-30.
• Volker Halsch, 2011, "Zukunft der öffentlichen Personalwirtschaft: mehr Kooperation, besseres Marketing," Vierteljahrshefte zur Wirtschaftsforschung / Quarterly Journal of Economic Research, DIW Berlin, German Institute for Economic Research, volume 80, issue 1, pages 55-66, DOI: 10.3790/vjh.80.1.55.
• Mark Armstrong & Jidong Zhou, 2011, "Paying for Prominence," Economic Journal, Royal Economic Society, volume 121, issue 556, pages 368-395, November, DOI: j.1468-0297.2011.02469.x.
• Shriver, Scott K. & Nair, Harikesh S. & Hofstetter, Reto, 2011, "Social Ties and User-Generated Content: Evidence from an Online Social Network," Research Papers, Stanford University, Graduate School of Business, number 2083, Aug.
• Goknil N. Kocak & N. Serdar Sever, 2011, "Should I Take It or Should I Not? Exploration of Students’ Course Choice as a Product," International Review of Management and Marketing, Econjournals, volume 1, issue 1, pages 1-7, April.
• Jaroslav Dado & Janka Taborecka Petrovicova & Dejan Riznic & Tamara Rajic, 2011, "An Empirical Investigation into the Construct of Higher Education Service Quality," International Review of Management and Marketing, Econjournals, volume 1, issue 3, pages 30-42, September.
• Vikas Gautam, 2011, "Investigating the Moderating Role of Corporate Image in the Relationship between Perceived Justice and Recovery Satisfaction: Evidence from Indian Aviation Industry," International Review of Management and Marketing, Econjournals, volume 1, issue 4, pages 74-85.
• Hung-Ming Lin, 2011, "Taiwanese Consumers’ Internet Decision-Making Styles: The Role of Perceptions of the Internet," International Review of Management and Marketing, Econjournals, volume 1, issue 4, pages 86-92.
• Caulkins, J.P. & Feichtinger, G. & Grass, D. & Hartl, R.F. & Kort, P.M. & Seidl, A., 2011, "Optimal pricing of a conspicuous product during a recession that freezes capital markets," Journal of Economic Dynamics and Control, Elsevier, volume 35, issue 1, pages 163-174, January.
• Hansen, Jochim & Wänke, Michaela, 2011, "The abstractness of luxury," Journal of Economic Psychology, Elsevier, volume 32, issue 5, pages 789-796, DOI: 10.1016/j.joep.2011.05.005.
• Martinez, Luis F. & Zeelenberg, Marcel & Rijsman, John B., 2011, "Regret, disappointment and the endowment effect," Journal of Economic Psychology, Elsevier, volume 32, issue 6, pages 962-968, DOI: 10.1016/j.joep.2011.08.006.
• Mellewigt, Thomas & Ehrmann, Thomas & Decker, Carolin, 2011, "How Does the Franchisor's Choice of Different Control Mechanisms Affect Franchisees’ and Employee-Managers’ Satisfaction?," Journal of Retailing, Elsevier, volume 87, issue 3, pages 320-331, DOI: 10.1016/j.jretai.2011.01.001.
• Yang, Zili, 2011, "“Lucky” numbers, unlucky consumers," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, volume 40, issue 5, pages 692-699, DOI: 10.1016/j.socec.2011.05.008.
• Ayla Ozhan Dedeoglu & Elif Ustundagli, 2011, "Bosnian Immigrants’ Acculturation To Consumer Culture Experienced in Izmir," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 11, issue 1, pages 1-14.
• Ilke Kardes, 2011, "Markalarin Cevre Dostu Uygulamalarinin Tuketicinin Marka Tercihi Uzerindeki Etkisi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 11, issue 1, pages 165-177.
• Engin Ozgul, 2011, "Tuketicilerin Sosyo-Demografik Ozelliklerinin Hedonik Tuketim ve Gonullu Sade Yasam Tarzlari Acisindan Degerlendirilmesi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 11, issue 1, pages 25-38.
• Mehmet Ozer DEMIR, 2011, "Risk Algisinin Marka Sadakatine Etkisi: Cep Telefonlari Kategorisinde Bir Uygulama," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 11, issue 2, pages 267-276.
• Volkan OZBEK & Mehmet Emin AKKILIC & Mehmet Oguzhan ILBAN, 2011, "Tuketicilerin Seyahat Acentalarina Iliskin Etik Algilari ve Niyetlerini Belirlemeye Yonelik Bir Arastirma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 11, issue 2, pages 325-388.
• Duygu Gungor OZCELIK & Omer TORLAK, 2011, "Marka Kisiligi Algisi ile Etnosentrik Egilimler Arasindaki Iliski: LEVIS ve MAVI JEANS Uzerine Bir Uygulama," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 11, issue 3, pages 361-377.
• Eda Atilgan INAN & Serkan AKINCI & Aslihan KIYMALIOGLU & M. Savas AKYUREK, 2011, "Kruvaziyer Turizminde Turistlerin Tavsiye Niyetlerinde Destinasyon Imajinin Etkisi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 11, issue 3, pages 487-497.
• Tahir ALBAYRAK & Meltem CABER, 2011, "Onem-Performans Analizi: Destinasyon Yonetimine Dair Bir Ornek," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 11, issue 4, pages 627-638.
• San Martín Gutiérrez, Sonia & Matos Cámara, Rafael Fabricio, 2011, "Determinantes de la intención del consumidor de ir a un destino turístico. Aplicación al caso de "Mundo Maya-México"," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• García Rodríguez, Nuria & Álvarez Álvarez, Begoña & Santos Vijande, M.ª Leticia, 2011, "Aplicación de la Lógica Dominante del servicio (LDS) en el sector turístico: el marketing interno como antecedente de la cultura de co-creación de innovaciones con clientes y empleados," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Sáez Vegas, Lucía & Mediano Serrano, Lucía & Elizagarate Gutiérrez, Victoria, 2011, "Creación y desarrollo de marca ciudad. Análisis de los registros de marca de las principales ciudades españolas," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
• van de Velden, M. & de Beuckelaer, A. & Groenen, P.J.F. & Busing, F.M.T.A., 2011, "Nonmetric Unfolding of Marketing Data: Degeneracy and Stability," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2011-006-MKT, Mar.
• Noordhoff, C.S. & Kyriakopoulos, K. & Moorman, C. & Pauwels, P. & Dellaert, B.G.C., 2011, "The Bright Side and Dark Side of Embedded Ties In Business-to-Business Innovation," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2011-008-MKT, Mar.
• Verniers, I.W.J. & Stremersch, S. & Croux, C., 2011, "The Global Entry of New Pharmaceuticals: A Joint Investigation of Launch Window and Price," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2011-010-MKT, May.
• van der Capellen, J. & Koppius, O.R. & Dittrich, K., 2011, "Knowledge Sharing in Non-Knowledge Intensive Organizations: When Social Networks do not Matter?," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2011-013-LIS, May.
• Tarakci, M. & Ates, N.Y. & Porck, J.P. & van Knippenberg, D.L. & Groenen, P.J.F. & de Haas, M., 2011, "Testing and Visualizing Strategic Consensus Within and Between Teams," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2011-015-MKT, Jun.
• Domingo Calvo Dopico & Cristina Calvo Porral, 2011, ""Carolina Herrera" Internationalization Strategy: Democratic Luxury or Maximum Exclusiveness?," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 3-26.
• Karel Havlícek, 2011, "Marketing Management and Marketing Contrilling of SMEs," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 39-54.
• Anna Gaviglio & Alberto Pirani & Pedol Martina Licitra & Eugenio Demartini, 2011, "La mappa di percezione del pesce azzurro. Un?analisi esplorativa degli attributi di prodotto," Economia agro-alimentare, FrancoAngeli Editore, volume 13, issue 1-2, pages 67-86.
• Vasco Boatto & Luigi Galletto & Luca Rossetto, 2011, "Politiche di valorizzazione nella filiera vitivinicola," Economia agro-alimentare, FrancoAngeli Editore, volume 13, issue 1-2, pages 321-365.
• Marian POPESCU* & Emilia POPESCU, 2011, "Motivation And Performance At S.C. Tasmania – Optimal Performance," Review of General Management, Spiru Haret University, Faculty of Management Brasov, volume 13, issue 1, pages 155-161, May.
• Gil Lafuente, A.M. & Luis Bassa, C., 2011, "The Forgotten Effects Model In A Crm Strategy," Fuzzy Economic Review, International Association for Fuzzy-set Management and Economy (SIGEF), volume 0, issue 1, pages 3-19, May.
• Francisco Rejón-Guardia & Juán Sánchez-Fernández & Francisco Muñoz-Leiva, 2011, "Motivational Factors that influence the Acceptance of Microblogging Social Networks: The µBAM Model," FEG Working Paper Series, Faculty of Economics and Business (University of Granada), number 06/11, Oct.
• Angy Geerts & Nathalie Veg-Sala, 2011, "Evidence On Internet Communication Management Strategies For Luxury Brands," Post-Print, HAL, number hal-01532821.
• Philippe Mouillot, 2011, "Increasing the Subconscious Role of Memory: The EKB Model Revisited," Post-Print, HAL, number hal-04035745.
• Pierre Volle & Philippe Moati, 2011, "Les enjeux de management associés à la montée en compétence marketing des distributeurs," Post-Print, HAL, number halshs-00638653.
• Pierre Volle & P. Moati, 2011, "L'engagement des distributeurs dans le processus de développement d'une compétence marketing: le cas français entre 1990 et 2010," Post-Print, HAL, number halshs-00666595.
• SATO, Motohiro & 佐藤, 主光 & SAITO, Makoto & 齊藤, 誠, 2011, "The context effect in the choice of earthquake insurance contracts in Japan," Discussion Papers, Graduate School of Economics, Hitotsubashi University, number 2011-10, Sep.
• PAPUC, Mihai, 2011, "Mutations In The Preferences Of Romanian Population For Foreign Brand Products," Holistic Marketing Management Journal, Holistic Marketing Management, volume 1, issue 2, pages 22-27, June.
• NEGRICEA, Costel & DUMITRU, Nicoleta & EDU, Tudor, 2011, "He Strategic Marketing Plan- An Essential Tool For All Small And Medium Enterprises (Sme)," Holistic Marketing Management Journal, Holistic Marketing Management, volume 1, issue 2, pages 31-40, June.
• AVRAM, Emanuela Maria & AVRAM, Remus Marian, 2011, "Quality Management In Higher Education Institutions," Holistic Marketing Management Journal, Holistic Marketing Management, volume 1, issue 2, pages 41-47, June.
• NEAGOE, Cristina, 2011, "The Importance Of Brand Equity In The Era Of Plurivalent Relations," Holistic Marketing Management Journal, Holistic Marketing Management, volume 1, issue 2, pages 48-52, June.
• Stanton, John L., 2011, "Advertising To The Older Consumer Becomes More Important," Holistic Marketing Management Journal, Holistic Marketing Management, volume 1, issue 2, pages 5-15, June.
• EFTIMIE, Raluca Cristina, 2011, "The Role Of The External Factors In Anticipating And Explaining The Behavior Of The E-Learning Platforms Users," Holistic Marketing Management Journal, Holistic Marketing Management, volume 1, issue 2, pages 59-64, June.
• STOICA, Ivona, 2011, "Online Instruments In Quantitative Marketing Research," Holistic Marketing Management Journal, Holistic Marketing Management, volume 1, issue 2, pages 65-73, June.
• DUMITRU, Nicoleta Rossela & STIOCA, Ivona & NEGRICEA, Costel, 2011, "Customer Relationship Management - A Major Element Of The Companys Business Strategy," Holistic Marketing Management Journal, Holistic Marketing Management, volume 1, issue 3, pages 16-21, September.
• NEAGOE, Cristina, 2011, "Relationship Marketing Communication Case Study: Strengthening Of The Relations With The Shareholders Through Mafrketing Communication," Holistic Marketing Management Journal, Holistic Marketing Management, volume 1, issue 3, pages 30-34, September.
• VALCEANU, Gabriela, 2011, "Corporate Social Initiatives, Another Face For Companies," Holistic Marketing Management Journal, Holistic Marketing Management, volume 1, issue 3, pages 39-49, September.
• PERTTULA, William, 2011, "Holistic Marketing Management And Social Media," Holistic Marketing Management Journal, Holistic Marketing Management, volume 1, issue 4, pages 06-08, December.
• BUDACIA, Andreea, 2011, "Conceptual Aspects Regarding The Specifics Of Marketing Strategies In The Audiovisual Field," Holistic Marketing Management Journal, Holistic Marketing Management, volume 1, issue 4, pages 15-24, December.
• EDU, Tudor & NEGRICEA, Costel & DUMITRU, Nicoleta Rossela, 2011, "Effective Marketing Policy Guidelines For Romanian Internet Service Providers," Holistic Marketing Management Journal, Holistic Marketing Management, volume 1, issue 4, pages 25-32, December.
• EDU, Tudor & NEGRICEA, Costel & DUMITRU, Nicoleta Rossela, 2011, "Coordinates Of Banking Services Quality Management," Holistic Marketing Management Journal, Holistic Marketing Management, volume 1, issue 4, pages 33-41, December.
• SOCA, Diana, 2011, "Brand Building An Essential Marketing Action," Holistic Marketing Management Journal, Holistic Marketing Management, volume 1, issue 4, pages 42-47, December.
• STIOCA, Ivona & DUMITRU, Nicoleta Rossela, 2011, "Foreign Trade In The Context Of Globalization," Holistic Marketing Management Journal, Holistic Marketing Management, volume 1, issue 4, pages 48-55, December.
• Robert D. Green & Ghensy Antoine, 2011, "Do Female Consumers Have Higher Ethical Perceptions Of Marketing?," Global Journal of Business Research, The Institute for Business and Finance Research, volume 5, issue 1, pages 85-100.
• Perunjodi Naidoo & Prabha Ramseook-Munhurrun & Ashwin K. Seetaram, 2011, "Marketing The Hotel Sector In Economic Crisis Evidence From Mauritius," Global Journal of Business Research, The Institute for Business and Finance Research, volume 5, issue 2, pages 1-12.
• Prabha Ramseook-Munhurrun & Vedmani Munhurrun & Arkrasunsingh Panchoo, 2011, "Total Quality Management Adoption In A Public Hospital: Evidence From Mauritius," Global Journal of Business Research, The Institute for Business and Finance Research, volume 5, issue 3, pages 67-77.
• Sangeeta Trott, 2011, "The Influence Of Brand Personality Evidence From India," Global Journal of Business Research, The Institute for Business and Finance Research, volume 5, issue 3, pages 79-83.
• Maria H. Sanchez & Peter M. Sanchez, 2011, "Evidence On The Content Of Physician Websites," Global Journal of Business Research, The Institute for Business and Finance Research, volume 5, issue 3, pages 93-100.
• Laetitia Pozniak & Perrine Ferauge & Laurent Arnone & Angy Geerts, 2011, "Determinants Of Internet Corporate Social Responsibility Communication," Global Journal of Business Research, The Institute for Business and Finance Research, volume 5, issue 4, pages 1-14.
• Yu-Chi Wu & Chin-Shih Tsai & Chia-Yun Lo, 2011, "Consumer Personality-Product Image Congruence: Evidence From Taiwan," Global Journal of Business Research, The Institute for Business and Finance Research, volume 5, issue 5, pages 121-127.
• Angy Geerts & Nathalie Veg-Sala, 2011, "Evidence On Internet Communication Management Strategies For Luxury Brands," Global Journal of Business Research, The Institute for Business and Finance Research, volume 5, issue 5, pages 81-94.
• Chiang-Chuan Lu & Ruey-Feng Chen, 2011, "Differences In Tourism Image Among Cruise Passengers Across The Taiwan Straits," Global Journal of Business Research, The Institute for Business and Finance Research, volume 5, issue 5, pages 95-108.
• Andrzej Kobylanski & Radoslaw Szulc, 2011, "Development Of Marketing Orientation In Small And Medium-Sized Enterprises Evidence From Eastern Europe," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 4, issue 1, pages 49-59.
• Perunjodi Naidoo & Prabha Ramseook-Munhurrun & Premita Seegoolam, 2011, "An Assessment Of Visitor Satisfaction With Nature-Based Tourism Attractions," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 4, issue 1, pages 87-98.
• Mostaque Ahmed Zebal & Ali Quazi, 2011, "Investigating The Determinants And Outcomes Of Market Orientation: Evidence From Bangladesh Banks," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 4, issue 2, pages 35-47.
• Orose Leelakulthanit & Boonchai Hongcharu, 2011, "Factors That Impact Customer Satisfaction: Evidence From The Thailand Mobile Cellular Network Industry," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 4, issue 2, pages 67-76.
• Prabha Ramseook-Munhurrun & Perunjodi Naidoo, 2011, "Residents’ Attitudes Toward Perceived Tourism Benefits," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 4, issue 3, pages 45-56.
• Igor Pustylnick, 2011, "Grey Marketing A Cause For Analysis Of Price And Distribution Chain Deficiencies," Review of Business and Finance Studies, The Institute for Business and Finance Research, volume 2, issue 1, pages 103-113.
• Emperatriz Londono Aldana & Maiía Eugenia Navas Rios, 2011, "The Impact Of Business Name Changes In Branding And Customers' Perception: The Cases Of Almacenes Vivero Y Almacenes Ley Name Change To Almacenes Exito-Cartagena,Percepcion Del Cambio De Marca Cuando El Producto Es El Establecimiento Comercial: Caso ," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 4, issue 2, pages 35-52.
• Santiago Garcia Carvajal & Fernando Aleman Ramirez, 2011, "La Gerencia De Portafolio De Tarjetas De Credito En Colombia," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 4, issue 4, pages 103-120.
• Vedran Stanetic, 2011, "General Characteristics, Role and Importance of International Marketing Information System," Economic Analysis, Institute of Economic Sciences, volume 44, issue 3-4, pages 69-81.
• Medina Molina, Cayetano & Rufín Moreno, Ramón & Rey Moreno, Manuel, 2011, "El Papel Moderador De La Cultura En La Generacion De Satisfacción Y Lealtad / The Moderating Role Of Culture In Generating Satisfaction And Loyalty," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 17, issue 1, pages 57-73.
• Cristóbal Fransi, Eduard & Marimon Viadiu, Frederic, 2011, "La Gestión Del Supermercado Virtual: Tipificación Del Comportamiento Del Cliente Online / Virtual Supermarket'S Management: Analysis Of The Online Customer Behaviour," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 17, issue 1, pages 93-112.
• Gil-Lafuente, Anna Mª & Luis-Bassa, Carolina, 2011, "La Innovación Centrada En El Cliente Utilizando El Modelo De Inferencias En Una Estrategia Crm / Customer Centered Strategic Innovation Using The Inference Model In A Crm Strategy," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 17, issue 2, pages 15-32.
• Šeric, Maja & Gil Saura, Irene, 2011, "Análisis De Los Hoteles De Alta Categoría De Croacia Desde El Enfoque Hotel-Huésped / Analysis Of High-Quality Hotels Of Croatia From The Hotel-Guest Approach," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 17, issue 3, pages 127-149.
• Martín Castejón, Pedro Juan & Román Nicolás, Sergio & Fernández-Sabiote, Estela, 2011, "INFLUENCIA DE LOS COMPORTAMIENTOS RELACIONALES DEL VENDEDOR INDIVIDUAL SOBRE LA SATISFACCIÓN, CONFIANZA Y LEALTAD DEL COMPRADOR EN UN CONTEXTO DE PYMES INDUSTRIALES / INFLUENCE OF INDIVIDUAL BEHAVIOR ON SELLER'S RELATIONAL SATISFACTION, TRUST AND LOY," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 17, issue 3, pages 91-109.
• Flávio Rodrigues & Victoria Souza & João Leitão, 2011, "Strategic coopetition of global brands: a game theory approach to 'Nike + iPod Sport Kit' co-branding," International Journal of Entrepreneurial Venturing, Inderscience Enterprises Ltd, volume 3, issue 4, pages 435-455.
• Pinaki Dasgupta, 2011, "Implications of Revenue Model for Social Networking Sites and Beyond," Working Papers, Indian Institute of Foreign Trade, number 1108, Sep.
• Melike DEMİRBAĞ KAPLAN & Deniz ATİK & Nilgün GÜRKAYNAK, 2011, "Sanal topluluklarda marka kaçınması davranışı," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 26, issue 300, pages 93-120.
• Öznur ÖZKAN TEKTAŞ, 2011, "Service quality, satisfaction, reputation and perceived value as the antecedents of behavioral intentions: A cross-national investigation in mobile communication services," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 26, issue 301, pages 35-58.
• Destan KANDEMİR & Esra F. GENÇTÜRK & Özlem Tuba KOÇ, 2011, "Pazar bilgisi yönetiminin inovasyon yeniliği üzerindeki etkisi," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 26, issue 303, pages 33-63.
• Serap ÇABUK & Deniz ZEREN, 2011, "Mobil hizmet inovasyonlarının kabulü," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 26, issue 309, pages 51-82.
• Rosas, Juan (Francisco) & Orazem, Peter, 2011, "Is Self-Sufficiency for Womens Collegiate Athletics a Hoop Dream?: Willingness to Pay for Mens and Womens Basketball Tickets," Staff General Research Papers Archive, Iowa State University, Department of Economics, number 33822, May.
• Rosas, Juan (Francisco) & Herriges, Joseph A. & Orazem, Peter, 2011, "Is self-sufficiency for women's collegiate athletics a hoop dream?: willingness to pay for men's and women's basketball tickets," ISU General Staff Papers, Iowa State University, Department of Economics, number 201105260700001014, May.
• Adriana Manolica, 2011, "Mixing Social Into Social Media: On-Line Networking Is Transforming The Way Of Business All Over The Globe," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, volume 3, issue 3, pages 404-414, September.
• Ro'i Zultan & Maya Bar-Hillel & Nitsan Guy, 2011, "When being wasteful appears better than feeling wasteful," Jena Economics Research Papers, Friedrich-Schiller-University Jena, number 2011-002, Jan.
• Richard Carson & Jordan Louviere, 2011, "A Common Nomenclature for Stated Preference Elicitation Approaches," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, volume 49, issue 4, pages 539-559, August, DOI: 10.1007/s10640-010-9450-x.
• Carsten Horn & Markus Rudolf, 2011, "Service quality in the private banking business," Financial Markets and Portfolio Management, Springer;Swiss Society for Financial Market Research, volume 25, issue 2, pages 173-195, June, DOI: 10.1007/s11408-011-0154-1.
• Ana Suárez-Vázquez, 2011, "Critic power or star power? The influence of hallmarks of quality of motion pictures: an experimental approach," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, volume 35, issue 2, pages 119-135, May, DOI: 10.1007/s10824-011-9140-8.
• Matthew Osborne, 2011, "Consumer learning, switching costs, and heterogeneity: A structural examination," Quantitative Marketing and Economics (QME), Springer, volume 9, issue 1, pages 25-70, March, DOI: 10.1007/s11129-010-9092-x.
• Ying Xiao & Udatta Palekar & Yunchuan Liu, 2011, "Shades of gray—the impact of gray markets on authorized distribution channels," Quantitative Marketing and Economics (QME), Springer, volume 9, issue 2, pages 155-178, June, DOI: 10.1007/s11129-011-9098-z.
• Bing Jing & Z. Zhang, 2011, "Product line competition and price promotions," Quantitative Marketing and Economics (QME), Springer, volume 9, issue 3, pages 275-299, September, DOI: 10.1007/s11129-011-9099-y.
• Xiaojing Dong & Pradeep Chintagunta & Puneet Manchanda, 2011, "A new multivariate count data model to study multi-category physician prescription behavior," Quantitative Marketing and Economics (QME), Springer, volume 9, issue 3, pages 301-337, September, DOI: 10.1007/s11129-011-9102-7.
• Fiona Scott Morton & Jorge Silva-Risso & Florian Zettelmeyer, 2011, "What matters in a price negotiation: Evidence from the U.S. auto retailing industry," Quantitative Marketing and Economics (QME), Springer, volume 9, issue 4, pages 365-402, December, DOI: 10.1007/s11129-011-9108-1.
• Bing Jing, 2011, "Seller honesty and product line pricing," Quantitative Marketing and Economics (QME), Springer, volume 9, issue 4, pages 403-427, December, DOI: 10.1007/s11129-011-9103-6.
• Masayoshi Maruyama & Le Viet Trung, 2011, "Modern Retailers in Transition Economies: The Case of Vietnam," Discussion Paper Series, Research Institute for Economics & Business Administration, Kobe University, number DP2011-08, Mar.
• Keiko Yamaguchi & Kenji Takeuchi, 2011, "Consumer Preferences for Less Packaging: A Stated Preference Study," Discussion Papers, Graduate School of Economics, Kobe University, number 1117, Sep.
• Theresa Thompson Chaudhry, 2011, "Prospects for Cooperative Marketing among Surgical Instrument Producers in Pakistan," Lahore Journal of Economics, Department of Economics, The Lahore School of Economics, volume 16, issue 1, pages 1-22, Jan-Jun.
• Abid A. Burki & Shabbir Ahmad, 2011, "The Impact of Bank Governance on Bank Performance in Pakistan," Lahore Journal of Economics, Department of Economics, The Lahore School of Economics, volume 16, issue Special E, pages 271-300, September.
• Joern Meissner & Arne Strauss & Kalyan Talluri, 2011, "An Enhanced Concave Program Relaxation for Choice Network Revenue Management," Working Papers, Department of Management Science, Lancaster University, number MRG/0020, Jan, revised Jan 2011.
• Holger Müller, 2011, "To Be Or Not To Be Price-Conscious - A Segment-Based Analysis Of Compromise Effects In Market-Like Framings," FEMM Working Papers, Otto-von-Guericke University Magdeburg, Faculty of Economics and Management, number 110002, Feb.
• Nejat Erk & Sinan Fikret Erk, 2011, "Business Startups: Cultural-Economic Controversy," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 9, issue 1, pages 003-013.
• Dejan Dordevic & Dragan Cockalo & Zvonko Sajfert & Milan Nikolic, 2011, "Certain Aspects of Providing Customer Satisfaction: Research Results from Serbia," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 9, issue 1, pages 039-062.
• Mateja Bodlaj, 2011, "Market Orientation and Degree of Novelty," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 9, issue 1, pages 063-079.
• David Starr-Glass, 2011, "Trust in Transactional and Relationship Marketing: Implications in a Post-CrisisWorld," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 9, issue 2, pages 118-128.
• Michael M. Goldman, 2011, "Post-Crisis Sports Marketing Business Model Shifts," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 9, issue 2, pages 171-184.
• Danijel Bratina, 2011, "The Impact of Crisis Sales Promotions on Branded and Unbranded Toys," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 9, issue 2, pages 185-189.
• James E. Haefner & Zsuzsa Deli-Gray & Al Rosenbloom, 2011, "The Importance of Brand Liking and Brand Trust in Consumer Decision Making: Insights from Bulgarian and Hungarian Consumers During the Global Economic Crisis," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 9, issue 3, pages 249-273.
• Terry Najja Kakeeto-Aelen & Jan C. van Dalen & H. Jaap van den Herik & Bartel A. Van de Walle, 2011, "Relationship Marketing: The Mediating Role of Customer Experiences," Working Papers, Maastricht School of Management, number 2011/28, Nov.
• Antonio Mileti & Claudia Frasca & Gianluigi Guido, 2011, "Purchase and Customer-Exit Behaviour in the Credit Card Market," Economia dei Servizi, Società editrice il Mulino, issue 1, pages 47-60.
• Yifan Dou & Marius Florin Niculescu & Dongjun Wu, 2011, "Optimal Consumer Network Structure Formation under Network Effects: Seeds Controllability and Visibility," Working Papers, NET Institute, number 11-07, Sep, revised Oct 2011.
• Matei, Ani & Tuca, Mihaela, 2011, "Corporate Social Responsibility on the International Area. Present Developments in Romania and Bulgaria," Apas Papers, Academic Public Administration Studies Archive - APAS, number 332.
• Matei, Ani & Matei, Lucica, 2011, "Knowledge Marketing and Development in the new Knowledge-based Economy," Apas Papers, Academic Public Administration Studies Archive - APAS, number 333.
• Matei, Ani & Matei, Lucica, 2011, "European Regulation of the Market of Services and National Transpositi on," Apas Papers, Academic Public Administration Studies Archive - APAS, number 334.
• Georgi Kiranchev, 2011, "The Invisible Hands of Inter-industry Links," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 39-44, July.
• Emil Hristov, 2011, "Essence and Characteristics of Marketing Planning," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 140-153, Janyary.
• Rusu Corina & Vlad Miranda-Petronella, 2011, "The Evaluation Of Educational Services Quality By The Students Of The Faculty Of Economical Sciences "Dimitrie Cantemir" Cluj-Napoca," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 686-692, July.
• Curmei Catalin Valeriu & Ionescu Florin Tudor & Popescu Andrei, 2011, "The Premises Of Strategic Marketing Planning Implementation Within Small And Medium Sized Enterprises," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 730-735, July.
• Eftimie Raluca Cristina & Avram Emanuela & Tufan Adriana, 2011, "Educational Inovation And Consumer Behaviour. A Study Of Students' Perceptions On The Use Of E-Learning In Class," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 736-740, July.
• Ionescu Florin Tudor & Curmei Catalin Valeriu, 2011, "Product Portfolio Analysis - Arthur D. Little Matrix," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 754-760, July.
• Palade Marius & Veghes Calin, 2011, "Development Of The E-Government Market In The European Union: An Analysis Of The Supply Versus Demand Sides," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 761-767, July.
• Popa Adela Laura & Rosca Remus Dorel & Mihoc Florin, 2011, "Investigating The Patient Satisfaction Within Romanian Public And Private Hospitals," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 768-773, July.
• Tarcza Teodora Mihaela & Olar Ana - Elena, 2011, "The Impact Of The 21st Century Food Marketing On Children'S Behaviour," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 786-792, July.
• Butilca Delia - Alexandra & Crisan Emil Lucian & Salanta Irina - Iulia & Ilies Liviu, 2011, "The Adoption/Adaptation Of The "Supply Chain" Concept In Romanian," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 650-660, December.
• POPESCU Dan & CHIVU Iulia & CIOCARLAN-CHITUCEA Alina & POPESCU Daniela-Oana, 2011, "Human Resources Motivation - A Challenge For Smes Economic Performances," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 692-697, December.
• Caescu Stefan Claudiu & Popescu Andrei & Ploesteanu Mara Gabriela, 2011, "Internal Environment Analysis Techniques," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 731-736, December.
• Dabija Dan Cristian & Abrudan Ioana Nicoleta, 2011, "Study On Retail Brand Awareness In Retail," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 742-748, December.
• Istudor Nicolae & Pelau Corina, 2011, "Consumer Behavior On The Fruits And Vegetables Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 749-754, December.
• Petrescu Marian & Petrescu Eva Cristina & Ioncica Diana & Bicajanu Vasile, 2011, "Portfolio Analysis - A Basic Instrument In Strategic Planning. Case Study On The Romanian Insurance Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 755-761, December.
• Plaias Ioan & Pop Ciprian Marcel & Dabija Dan Cristian & Babut Raluca, 2011, "Competences Acquired By Graduates Through Marketing Higher Education - Findings From The Employers' Perspective," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 762-769, December.
• Pop (Bandi) Ramona, 2011, "The Competitive Positionig Of The Sme'S On The Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 770-773, December.
• Pop (Bandi) Ramona, 2011, "European Policies For The Stimulation Of The Development Of Small And Middle Size Entreprises," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 774-777, December.
• Rosca Mihai Ioan, 2011, "The Importance Of Environmental Protection In Csr Policy," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 778-784, December.
• Rosu Anca Maria, 2011, "Adoption Of E-Banking In Romania: An Exploratory Study," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 785-790, December.
• Serb Silvana Valentina, 2011, "The Fortified Churches From Transylvania - How Well Are They Known By The Romanian Citizens?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 791-797, December.
• Tanase (Rosca) Laura Daniela, 2011, "The Saving And Investing Consumer Behavior Analyses On The Romanian Financial Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 798-804, December.
• Veghes Calin & Acatrinei Carmen & Dugulan Diana & Palade Marius, 2011, "A Marketing View Over The Role Of The Public Authorities In The Protection Of The Consumers' Private Space," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 811-816, December.
• Velicu Bogdan Calin, 2011, "Can Marketing Support The Implementation Of Effective Egovernment? Analysis Of The Single Point Of Access Portal For Romanian Electronic Public Services," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 817-826, December.
• POP Nicolae Al. & ACATRINEI Carmen, 2011, "A Qualitative Research Regarding The Marketing Communication Tools Used In The Online Environment," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue special, pages 119-125, July.
• Ban Olimpia & Popa Luminita & Silaghi Simona, 2011, "The Brand Equity Of Touristic Destinations - The Meaning Of The Value," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue special, pages 193-199, July.
• Pierre-Yves DONZÉ, 2011, "The Comeback of the Swiss Watch Industry on the World Market: A Business History of the Swatch Group (1983-2010)," Discussion Papers in Economics and Business, Osaka University, Graduate School of Economics, number 11-14, Apr.
• Nozomi NAKAJIMA, 2011, "Upgrading or Downgrading? \ Framing Effects in Online Shopping Environments \," Discussion Papers in Economics and Business, Osaka University, Graduate School of Economics, number 11-23, Aug.
• Wirawan Dony Dahana & Nozomi Nakajima, 2011, "Inferring Consideration Set from Scanner Data," Discussion Papers in Economics and Business, Osaka University, Graduate School of Economics, number 11-25, Aug.
• Wirawan Dony Dahana & Nozomi Nakajima, 2011, "Inferring Evoked and Consideration Set from Scanner Data," Discussion Papers in Economics and Business, Osaka University, Graduate School of Economics, number 11-34, Dec.
• Asandei Mihaela & Micuda Dan, 2011, "The Importance of the Service Delivery Process in Achieving High Customer Satisfaction in Banking Services Industry," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 115-119, May.
• Micuda Dan & Asandei Mihaela, 2011, "Innovation Typologies in the Financial Services Sector: Limits and Implications," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1315-1320, May.
• Moraru Camelia & Popovici Norina & Strambeanu George, 2011, "Sales Management in Small Business," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1405-1407, May.
• Balaceanu Valeria Arina, 2011, "Attracting Customer Banking and Quality Assurance Services and Banking Products," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 141-146, May.
• Morozan Cristian & Enache Elena & Ciorãºteanu Gianina, 2011, "Principles and Evolutions of the Internet Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1414-1419, May.
• Muhcinã Silvia & ªerban Comãnescu Adrian & Gruescu Ramona, 2011, "Eco-tourism on the Black Sea Coast," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1426-1431, May.
• Neagu Olimpia, 2011, "From Internal Marketing to Human Resource Marketing. A Conceptual Framework of the Human Resources Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1473-1476, May.
• Petrescu Marian & Ioncicã Diana & Petrescu Eva-Cristina, 2011, "Insurance as a Social Protection Instrument – Direct Research on the Romanian Market," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1638-1643, May.
• Petruºcã Claudia-Ioana & Brunello Adrian, 2011, "Brand Loyalty- a Valuable Asset," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1649-1654, May.
• Purice Suzana & ªerban Monica, 2011, "The Persuasive Communication in Marketing Strategies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1785-1790, May.
• Roºu Anca Maria, 2011, "Customers’ Perceptions Regarding Channel Innovation in the Retail Banking Sector: a study on Internet Banking in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1852-1856, May.
• Stanciu Anca & Condrea Elena, 2011, "Considerations about Retailing Trends," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1980-1985, May.
• Stoica Ana-Maria, 2011, "Communication Potential of Fidelity Cards," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 2016-2018, May.
• ªerban Comãnescu Adrian & Muhcinã Silvia, 2011, "Consumer Behavior Determined by Social Classes," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 2050-2051, May.
• ªtefura Gabriela, 2011, "Morale and Ethics in Taxpayer Behaviour," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 2074-2078, May.
• ªtefura Gabriela, 2011, "Tax Compliance Behaviour," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 2079-2083, May.
• Ursachi George Marian & Ursachi (Horodnic) Ioana Alexandra, 2011, "Influence Factors on the Value of Reliability Estimators in Marketing Research," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 2223-2228, May.
• Brunello Adrian, 2011, "Brands and Brand Equity," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 270-275, May.
• Chiru Codrin, 2011, "The Marketing vs. R&D Dilemma in the Romanian Soft Drinks Industry and Implications on Consumer Health," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 348-353, May.
• Cristea Doina, 2011, "Marketing Strategies in Tourism," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 472-477, May.
• Dan Gheorghe, 2011, "Goods Distribution and Logistics in the Current Economic and Financial Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 525-528, May.
• Grec Aurica & Rosu Alexandra, 2011, "Eco-Marketing - a 3rd Millennium Premise for the Commercial Practice and Business Pattern Development," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 855-859, May.
• Ioncica Maria & Petrescu Eva-Cristina & Petrescu Marian, 2011, "Methods of Forecasting the Market Evolution Case Study on the Romanian Insurance Market," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 987-992, May.
• Petrescu Eva-Cristina & Ioncicã Diana & Bicãjanu Vasile, 2011, "The Insurance Market and the Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 1026-1030, May.
• Stanciu Anca & Constandache Mihaela, 2011, "The Commercial Influence of Quality," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 1198-1202, May.
• ªerbu Rãzvan, 2011, "The Impact of Digital Economy for a Sustainable Rural Environment," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 1237-1241, May.