Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

1996

• Denis, J-E & Czellar, S, 1996, "Les Nouvelles Directions de Recherche en Marketing : une Etude Comparative France - Etats-Unis 1989-1994," Papers, Ecole des Hautes Etudes Commerciales, Universite de Geneve-, number 96.23.
• Denis, J-E, 1996, "Les nouvelles critiques du marketing," Papers, Ecole des Hautes Etudes Commerciales, Universite de Geneve-, number 96.26.
• Fry, T.R.L. & Longmire, R., 1996, "A Logit Model of Laudry Detergent Brand Choice in Melbourne," Monash Econometrics and Business Statistics Working Papers, Monash University, Department of Econometrics and Business Statistics, number 17/96.

1995

• Casado Juan, Fernando, 1995, "Estrategias de Marketing en la economía actual," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
• Jain, S.P. & Buchanan, B. & Maheswaran, D., 1995, "Comparative Versus Noncomparative Messages: The Moderating Impact of Pre-Purchase attribute Verifiability," Papers, Rochester, Business - Marketing Science, number 95-02.
• Moorthy, S. & Zhao, H., 1995, "Advertising and Quality: An Empirical Analysis," Papers, Rochester, Business - Marketing Science, number 95-04.
• Moorthy, S. & Desiraju, R., 1995, "Manging a Distribution Channel Under Asymmetric Information with Performance Requirements," Papers, Rochester, Business - Marketing Science, number 95-06.
• Elrod, Terry & Keane, Michael, 1995, "A Factor-Analytic Probit Model for Representing the Market Structure in Panel Data," MPRA Paper, University Library of Munich, Germany, number 52434, Feb.
• Carr, J. & Mathewson, F. & Neil Quigley, 1995, "The Economics of Canadian Deposit Insurance," University of Western Ontario, Departmental Research Report Series, University of Western Ontario, Department of Economics, number 9502.
• Horstman, I.J. & MacDonald, G., 1995, "Advertising as a Signal of Product Quality: Compact Disc Players," University of Western Ontario, Departmental Research Report Series, University of Western Ontario, Department of Economics, number 9523.

1994

• Horowitz, Joel & Keane, Michael & Bolduc, Denis & Divakar, Suresh & Geweke, John & Gonul, Fosun & Hajivassiliou, Vassilis & Koppelman, Frank & Matzkin, Rosa & Rossi, Peter & Ruud, Paul, 1994, "Advances in Random Utility Models," MPRA Paper, University Library of Munich, Germany, number 53026.
• Armstrong, J. Scott & Yokum, J. Thomas, 1994, "Effectiveness of Monetary Incentives: Mail Surveys to Members of Multinational Professional Groups," MPRA Paper, University Library of Munich, Germany, number 81691, Apr.

1993

• Krickhahn, Thomas, 1993, "Lobbyismus und Mittelstand: Zur Identifikation der Interessenverbände des Mittelstands in der Bundesrepublik Deutschland," MPRA Paper, University Library of Munich, Germany, number 7234, Sep.
• Armstrong, J. Scott & Coviello, Nicole & Safranek, Barbara, 1993, "Escalation bias: does it extend to marketing?," MPRA Paper, University Library of Munich, Germany, number 81685, Jun.
• Thomas Krickhahn, 1993, "Lobbyismus und Mittelstand: Zur Identifikation der Interessenverbände des Mittelstands in der Bundesrepublik Deutschland," FFB-Discussionpaper, Research Institute on Professions (Forschungsinstitut Freie Berufe (FFB)), LEUPHANA University Lüneburg, number 07, Sep.

1992

• Kebede, Yohannes, 1992, "Causality and Efficiency in the Coffee Futures Market," MPRA Paper, University Library of Munich, Germany, number 646, Mar, revised 1992.

1991

• María del Pilar Esguerra, 1991, "Colombia, Guatemala y Costa Rica : países cafeteros de la Cuenca del Caribe," Coyuntura Económica, Fedesarrollo, volume 21, issue 1, pages 111-137.

1990

• Armstrong, J. Scott, 1990, "Class of Mail Does Affect Response Rates to Mailed Questionnaires: Evidence from Meta-analysis," MPRA Paper, University Library of Munich, Germany, number 81692, Jan.
• Luis E. Rivero M., 1990, "The market: Its modern concept and its teaching-learning process," Economía, Instituto de Investigaciones Económicas y Sociales (IIES). Facultad de Ciencias Económicas y Sociales. Universidad de Los Andes. Mérida, Venezuela, volume 15, issue 5, pages 105-112, January-D.

1988

1987

• Armstrong, J. Scott & Lusk, Edward J., 1987, "Return Postage in Mail Surveys: A Meta Analysis," MPRA Paper, University Library of Munich, Germany, number 81693.

1986

1984

• Jonathan Eaton & Harvey S. Rosen, 1981, "Agency, Delayed Compensation, and the Structure of Executive Remuneration," NBER Working Papers, National Bureau of Economic Research, Inc, number 0777, Oct.

1983

• Eaton, Jonathan & Rosen, Harvey S, 1983, "Agency, Delayed Compensation, and the Structure of Executive Remuneration," Journal of Finance, American Finance Association, volume 38, issue 5, pages 1489-1505, December.

1982

• Jonathan Eaton & Harvey S. Rosen, 1982, "Agency Delayed Compensation, and the Structure of Executive Remuneration," Working Papers, Princeton University, Department of Economics, Industrial Relations Section., number 533, Sep.

1977

• Armstrong, J. Scott & Overton, Terry S., 1977, "Estimating Nonresponse Bias in Mail Surveys," MPRA Paper, University Library of Munich, Germany, number 81694, Aug.

1975

• Armstrong, J. Scott, 1975, "Monetary incentives in mail surveys," MPRA Paper, University Library of Munich, Germany, number 81695.

1971

• Blattberg, Robert & Sargent, Thomas J, 1971, "Regression with Non-Gaussian Stable Disturbances: Some Sampling Results," Econometrica, Econometric Society, volume 39, issue 3, pages 501-510, May.

1970

• Armstrong, J. Scott, 1970, "An Application of Econometric Models to International Marketing," MPRA Paper, University Library of Munich, Germany, number 81698.

1969

• Pedro Bordalo & Nicola Gennaioli & Andrei Shleifer, 2013, "Competition for Attention," Working Paper, Harvard University OpenScholar, number 76811, Apr.

122

• Oksana Loginova, 2022, "Branded Websites and Marketplace Selling: Competing during COVID-19," Working Papers, Department of Economics, University of Missouri, number 2202, Jan.

3

• Irandoust, Manuchehr, 2016, "Modelling Consumers' Demand For Organic Food Products: The Swedish Experience," International Journal of Food and Agricultural Economics (IJFAEC), Alanya Alaaddin Keykubat University, Department of Economics and Finance, volume 4, issue 3, pages 1-13, July, DOI: 10.22004/ag.econ.244388.

1

• Sodano, Valeria & Verneau, Fabio, 2013, "The Many Faces Of Food Sustainability: The Obesity Issue," Politica Agricola Internazionale - International Agricultural Policy, Edizioni L'Informatore Agrario, volume 2013, issue 01, March, DOI: 10.22004/ag.econ.166006.

0

• Juan Mejia-Trejo & Oscar Alejandro Espinoza Mercado, 2021, "The Online Customer Decision-Making Styles as Marketing Innovation Strategies for the New Normal," Scientia et PRAXIS, AMIDI Editorial, volume 1, issue 2, pages 1-26, July-Dece, DOI: 10.55965/setp.1.02.a1.
• Juan Mejia-Trejo & Ismael Loza Vega, 2021, "Social Media Information Literacy vs. Fake News: Probing the Business Decisions under COVID-19 times as Innovation skills with fsQCA," Scientia et PRAXIS, AMIDI Editorial, volume 1, issue 2, pages 27-50, July-Dece, DOI: 10.55965/setp.1.02.a2.
• Juan Mejia-Trejo, 2021, "NOMOFOMO in the health of the Smartphone User for the New Normal: a contribution to the Social Media Health Interaction Theory," Scientia et PRAXIS, AMIDI Editorial, volume 1, issue 2, pages 51-82, July-Dece, DOI: 10.55965/setp.1.02.a3.
• Grebitus, Carola & Peschel, Anne & Hughner, Renee Shaw, 2016, "Drivers of Demand for Specialty Crops: The Example of Arizona-Grown Medjool Dates," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts, Agricultural and Applied Economics Association, number 235545, May, DOI: 10.22004/ag.econ.235545.
• Fry, Tim R. L. & Longmire, Ritchard, , "A Logit Model of Laundry Detergent Brand Choice in Melbourne," Department of Econometrics and Business Statistics Working Papers, Monash University, Department of Econometrics and Business Statistics, number 267919, DOI: 10.22004/ag.econ.267919.
• Mihai Alin Anghel, , "Language patterns that influence behavior," Review of Socio - Economic Perspectives, Reviewsep, number 202210, DOI: https://doi.org/10.19275/RSEP130.
• Farzaneh Soleimani Zoghi, , "An analysis on complaint behaviour of hotel guests in Italy," Review of Socio - Economic Perspectives, Reviewsep, number 202212, DOI: https://doi.org/10.19275/RSEP132.
• Gagandeep Kaur & Monika Rana, , "Organic food products: An analysis of factors affecting the buying behaviour," Review of Socio - Economic Perspectives, Reviewsep, number 202217, DOI: https://doi.org/10.19275/RSEP138.
• Daria Gunina, , "Social media management: Choose measuresof success on Instagram," Review of Socio - Economic Perspectives, Reviewsep, number 202322, DOI: https://doi.org/10.19275/RSEP165.
• Soraya Sedkaoui & Mounia Khelfaoui, , "Challenges for marketing analytics application in Algerian enterprises: An empirical analysis," Review of Socio - Economic Perspectives, Reviewsep, number 202335, DOI: https://doi.org/10.19275/RSEP178.
• Ivona Serafimovska & Bojan Kitanovikj & Filip Peovski & Violeta Cvetkoska, , "When Rationality Inspires And Fatigue Persists: Understanding Drivers Of Online Purchase Intention," Economy, Business & Development: An International Journal, Ss. Cyril and Methodius University in Skopje, Faculty of Economics-Skopje, number v:6:y:2025:i:2:p:1-15, DOI: 10.47063/ebd.00025.
• Joachim Kaldasch, 2011, "The Product Life Cycle of Durable Goods," Papers, arXiv.org, number 1109.0828, Sep, revised Sep 2015.
• Khabyuk, Olexiy, , "Anforderungen an Marketing- und marketingnahe Kommunikationsberufe in der deutschsprachigen Fachliteratur: Eine explorative Literaturanalyse
  [Requirements for Marketing and Marketing-related Communication Professions in the German-language Literat," Duesseldorf Working Papers in Applied Management and Economics, Duesseldorf University of Applied Sciences, number 48.
• Khabyuk, Olexiy, , "Marketingausbildung im Zeichen der Arbeitsmarktfähigkeit und Digitalisierung: Diskussion der Anforderungen an Marketing-Curricula in den angelsächsischen wissenschaftlichen Veröffentlichungen der letzten 40 Jahre
  [Marketing Training in Terms of Em," Duesseldorf Working Papers in Applied Management and Economics, Duesseldorf University of Applied Sciences, number 50.
• Khabyuk, Olexiy & Michels, Marvin & Rüdiger, Stefan & Wassiljew, Domenic, , "Wer bist du, Online-Marketing-Manager/in? Ergebnisse einer Stelleninhaberbefragung und einer Stellenanzeigenanalyse
  [Who Are You, Online Marketing Manager? Results of a Jobholder Survey and a Job Ad Analysis]," Duesseldorf Working Papers in Applied Management and Economics, Duesseldorf University of Applied Sciences, number 51.
• Denk, Maximilian & Khabyuk, Olexiy, , "Wie relevant sind Chatbots als Kommunikations- und Marketinginstrument für Hochschulen? Konzeption und Akzeptanz eines Chatbot-Prototyps für den Master-Studiengang „Kommunikations-, Multimedia- und Marktmanagement“ der Hochschule Düsseldorf
  [How R," Duesseldorf Working Papers in Applied Management and Economics, Duesseldorf University of Applied Sciences, number 52.
• Khabyuk, Olexiy, , "Die Berufsbilder der "Social Media Manager" und "Mediaplaner": Nachwuchswissenschaftliche Impulse
  [The Job Profiles of the "Social Media Manager" and "Media Planner": Young Scientific Impulses]," Duesseldorf Working Papers in Applied Management and Economics, Duesseldorf University of Applied Sciences, number 54.
• Nora Lado & Omar Licandro & Francisco Pérez Bermejo, , "How Brand Names Affect the Price Setting of Carmakers Producing Twin Cars?," Working Papers, FEDEA, number 2003-27.
• Bruno Carballa-Smichowski & Yassine Lefouili & Andrea Mantovani & Carlo Reggiani, 2023, "Data sharing or algorithm sharing?," Working Papers, NET Institute, number 23-08, Sep.
• Pedro Bordalo & Nicola Gennaioli & Andrei Shleifer, , "Competition for Attention," Working Paper, Harvard University OpenScholar, number 312541.
• Thomas Fent, , "Macro And Micro Dynamics In An Artificial Society: An Agent Based Approach," Modeling, Computing, and Mastering Complexity 2003, Society for Computational Economics, number 06.
• Zohreh Alizadehrad & Ekaterine Maglakelidze, 2020, "Conceptual Model Explaining the Impact of Corporate CSR Awareness (Involvement) on Consumer Behavior," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 10612988, Jul.
• Onetiu Daniel Darius, 0000, "Digitalization Of The Buying Process. Social Media Effects On The Consumer," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 11113221.
• Songporn Hansanti, 0000, "Marketing Factor Influence on the Thai Internet Users? Perception of Brand Equity of the AIS Public Company Limited," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 14616258.
• Aleksey Potebnya & Neviana Krasteva, 0000, "Development of a gamified electronic learning resource for children: "Marketing in folk tales and fiction"," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 13815827.
• Violeta Neza & Edlira Llazo, 0000, "Consumer e-satisfaction through the use of e-services in the banking sector - changing consumer behavior ( Case study ? e-banking in Albania)," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 13815899.
• Marlé van Eyk & Danie Ferreira, 0000, "The characteristics of an online shopping experience within a retail context," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 14115925.
• Elvira Vieira & Daniela Silva & Victor Tavares, 0000, "Relevance of Digital Marketing for the Performance of Small and Medium-sized Enterprises: The Case of the Portuguese Footwear Sector," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 14316278.
• Neviana Krasteva & Dessislava Alexova, 0000, ""Festina lente" - Hurry slowly for travelers," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 14416238.
• Neviana Krasteva & Aleksey Potebnia, 0000, "How Marketing Can Increase the Purchase of Unattractive ("Ugly") Agricultural Products?," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 14416249.
• Teona Tavdishvili & Ekaterine Maglakelidze, 0000, "Generation Y and Z Preferences Regarding Influencer Marketing," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 14716442.
• Tong Su & Liping Zhang & Liping Zhang, 0000, "Determinant of Brand Happiness and Self-Green Brand Congruity as Moderator: A Conceptual Paper," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 14716496.
• Tong Su & Qichen Zhang & Liping Zhang & Poh-Chuin Teo, 0000, "Assessing the Effect of Environment, Social and Governance on Brand Attachment and Brand Loyalty: A Conceptual Paper," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 14716500.
• Lyubomir Stoychev & Stefan Raychev, 0000, "Sustainable economic growth through green marketing: A macroeconomic study," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 15016516.
• Nanuli Okruashvili, 0000, "Export of Georgian Higher Education Services in the Face of Modern Challenges," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 15016749.
• Omobola Ajayi & Oluwabunmi Awokoya, 0000, "The Implication of Content Marketing on Brand Awareness And Brand Engagement among Female Students in Ekiti State University, Nigeria," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 15116648.
• Alyssa Shawntay Williams, 0000, "Electronic Word-of-Mouth as Market Signal: The Economic Impact on Consumer Satisfaction and Digital Market Efficiency in South African E-Commerce," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 15316875.
• Graham White & Natalia Vila, 0, "Entrepreneurial Orientation’s effect on marketing strategies and success: implications for US firms entering Cuba," International Entrepreneurship and Management Journal, Springer, volume 0, issue , pages 1-23, DOI: 10.1007/s11365-016-0407-6.
• Lehrer, Ehud & Shaiderman, Dimitry, 2026, "Markovian persuasion," Theoretical Economics, Econometric Society, volume 21, issue 1, January.
• Thomas Demuynck & Christian Seel, 2018, "Revealed preference with limited consideration," ULB Institutional Repository, ULB -- Universite Libre de Bruxelles, number 2013/251989, Dec.

None

• Fabio Gaetano Santeramo & Leonardo Di Gioia, 2018, "A Review of Supply Chain Prices Analyses with Emphasis on Perishable Markets," Chapters, IntechOpen, in: Gokhan Egilmez, "Agricultural Value Chain", DOI: 10.5772/intechopen.69451.
• Adi Djoko Guritno, 2018, "Agriculture Value Chain as an Alternative to Increase Better Income's Distribution: The Case of Indonesia," Chapters, IntechOpen, in: Gokhan Egilmez, "Agricultural Value Chain", DOI: 10.5772/intechopen.70141.
• Olaf Van Kooten & Caroline Nevejan & Frances Brazier & Michel Oey & Coen Hubers, 2018, "SamenMarkt®, a Proposal for Restoring Trust in the Horticultural Fresh Food Market by Using Multi-Agent System Technology," Chapters, IntechOpen, in: Gokhan Egilmez, "Agricultural Value Chain", DOI: 10.5772/intechopen.70140.
• Nguyen Viet Khoi & Hoang Thi Hai Yen & Tong Van Khai & Dang Thi Phuong Hoa & Nguyen Tien Duc, 2018, "Dairy Value Chain In Vietnam: Evidences from Bavi Area," Chapters, IntechOpen, in: Gokhan Egilmez, "Agricultural Value Chain", DOI: 10.5772/intechopen.69450.
• Michael Mugabira & Richard Chivaka, 2018, "Collaboration in Agri-Value Chains: Building Supplier Production Capabilities for Productivity Gains," Chapters, IntechOpen, in: Gokhan Egilmez, "Agricultural Value Chain", DOI: 10.5772/intechopen.70132.
• Sebastian Gomez Lende & Guillermo Velazquez & Sebastian Gomez Lende, 2018, "Soybean Agribusiness in Argentina (1990-2015): Socio- Economic, Territorial, Environmental, and Political Implications," Chapters, IntechOpen, in: Gokhan Egilmez, "Agricultural Value Chain", DOI: 10.5772/intechopen.70463.
• Muhammad Imran Siddique & Elena Garnevska, 2018, "Citrus Value Chain(s): A Survey of Pakistan Citrus Industry," Chapters, IntechOpen, in: Gokhan Egilmez, "Agricultural Value Chain", DOI: 10.5772/intechopen.70161.
• Per Engelseth & Irina V. Karlsen & Shulin Huang & Arild Hoff, 2018, "The Value Aspect of Reallocating Seafood Freight from Road to Sea Transport," Chapters, IntechOpen, in: Gokhan Egilmez, "Agricultural Value Chain", DOI: 10.5772/intechopen.68779.
• Ivan Djuric & Linde Gotz & Miranda Svanidze & Thomas Glauben, 2018, "Agricultural Market Integration in the Commonwealth of Independent States: What Are the Main Driving Forces and Challenges?," Chapters, IntechOpen, in: Gokhan Egilmez, "Agricultural Value Chain", DOI: 10.5772/intechopen.69869.
• Shinan N. Kassam & Patricia Biermayr-Jenzano & Boubaker Dhehibi & Aden Aw-Hassan, 2018, "Gendered Dimensions of Key Value Chains in Southwestern Morocco," Chapters, IntechOpen, in: Gokhan Egilmez, "Agricultural Value Chain", DOI: 10.5772/intechopen.69827.
• Fusun Cizmeci Yores, 2017, "Celebrity Endorsement: Developing A Brand Image in Housing Ads," Chapters, IntechOpen, in: Paolo Popoli, "Advancing Insights on Brand Management", DOI: 10.5772/intechopen.69651.
• Marta Arce-Urriza & Javier Cebollada, 2017, "Competition between Private Labels and National Brands in a Multichannel Retailer," Chapters, IntechOpen, in: Paolo Popoli, "Advancing Insights on Brand Management", DOI: 10.5772/intechopen.69456.
• Senay Oguztimur, 2017, "Modeling a City's Branding Tools: The Case of Istanbul," Chapters, IntechOpen, in: Paolo Popoli, "Advancing Insights on Brand Management", DOI: 10.5772/intechopen.69269.
• Elisa Martinelli & Francesca De Canio, 2017, "Retail Brand Extension: From Theory to Practice. A Multi- Country Study of European Grocery Retailers," Chapters, IntechOpen, in: Paolo Popoli, "Advancing Insights on Brand Management", DOI: 10.5772/intechopen.69990.
• Hugo Skaalsvik, 2017, "Service Branding: Suggesting and Discussing Four Perspectives Influencing a Value-Creating Service Brand at the Company Level," Chapters, IntechOpen, in: Paolo Popoli, "Advancing Insights on Brand Management", DOI: 10.5772/intechopen.69636.
• Funda Bayrakdaroglu, 2017, "Management of a City Brand: An Examination on Three Stakeholders' Attitudes," Chapters, IntechOpen, in: Paolo Popoli, "Advancing Insights on Brand Management", DOI: 10.5772/intechopen.69458.
• Olena Kulykovets & Hanna Gorska-Warsewicz, 2017, "Product Placement as an Effective Tool for the Brand Positioning," Chapters, IntechOpen, in: Paolo Popoli, "Advancing Insights on Brand Management", DOI: 10.5772/intechopen.69989.
• Marcello Risitano & Annarita Sorrentino & Michele Quintano, 2017, "Critical Success Factors in Strategic Brand Management in Luxury Fashion Markets: The Case of Isaia," Chapters, IntechOpen, in: Paolo Popoli, "Advancing Insights on Brand Management", DOI: 10.5772/intechopen.69735.
• Natalia Rubio & Nieves Villasenor & Maria Jesus Yague, 2017, "Analysis of Antecedents that Contribute to Try New Products in Retail Commerce," Chapters, IntechOpen, in: Paolo Popoli, "Advancing Insights on Brand Management", DOI: 10.5772/intechopen.69878.
• Wolfgang Johann von Loeper & James Blignaut & Scott Drimie, 2018, "The Struggles of Smallholder Farmers: A Cause of Modern Agricultural Value Chains in South Africa," Chapters, IntechOpen, in: Gokhan Egilmez, "Agricultural Value Chain", DOI: 10.5772/intechopen.75710.
• Syeda U Mehreen & Jim Underschultz, 2018, "Economic Synergies from Tighter Agri-Business and Coal Seam Gas Integration," Chapters, IntechOpen, in: Gokhan Egilmez, "Agricultural Value Chain", DOI: 10.5772/intechopen.73195.
• Makoto Hirano, 2018, "Agricultural Diversification in Japan," Chapters, IntechOpen, in: Gokhan Egilmez, "Agricultural Value Chain", DOI: 10.5772/intechopen.73192.
• Jon H. Hanf & Taras Gagalyuk, 2018, "Integration of Small Farmers into Value Chains: Evidence from Eastern Europe and Central Asia," Chapters, IntechOpen, in: Gokhan Egilmez, "Agricultural Value Chain", DOI: 10.5772/intechopen.73191.
• Paolo Popoli, 2017, "The Holistic Vision of Brand Management," Chapters, IntechOpen, in: Paolo Popoli, "Advancing Insights on Brand Management", DOI: 10.5772/intechopen.71303.
• Christopher J. Parker, 2018, "Reimagining m-Commerce App Design: The Development of Seductive Marketing through UX," Chapters, IntechOpen, in: Sonyel Oflazoglu Dora, "Marketing", DOI: 10.5772/intechopen.75749.
• Enrique Marinao, 2018, "Antecedents of Satisfaction with Financial Services: Role of Perceived Benefits," Chapters, IntechOpen, in: Sonyel Oflazoglu Dora, "Marketing", DOI: 10.5772/intechopen.74653.
• Alicia De La Pena, 2018, "Marketing Strategies for the Social Good," Chapters, IntechOpen, in: Sonyel Oflazoglu Dora, "Marketing", DOI: 10.5772/intechopen.73683.
• Esen Gurbuz, 2018, "Theory of New Product Development and Its Applications," Chapters, IntechOpen, in: Sonyel Oflazoglu Dora, "Marketing", DOI: 10.5772/intechopen.74527.
• Mohamed Azmi Ahmad Hassali & Nazri Nordin & Azmi Sarriff, 2018, "Community Pharmacy Marketing in the New Era: A Global Picture of Extended Community Pharmacy Services," Chapters, IntechOpen, in: Sonyel Oflazoglu Dora, "Marketing", DOI: 10.5772/intechopen.74326.
• Emmanuel Chao, 2018, "Marketing Platform Strategy," Chapters, IntechOpen, in: Sonyel Oflazoglu Dora, "Marketing", DOI: 10.5772/intechopen.77947.
• Tim Westall, 2018, "Innovation Inside," Chapters, IntechOpen, in: Sonyel Oflazoglu Dora, "Marketing", DOI: 10.5772/intechopen.74090.
• Manuel Vanegas Sr, 2018, "Does tourism marketing investment matter? A dynamic panel analysis for Africa, the Caribbean, Central America, and South America," Chapters, IntechOpen, in: Sonyel Oflazoglu Dora, "Marketing", DOI: 10.5772/intechopen.74566.
• Pilar Gimenez & Carmen De La Calle Maldonado & Sonia M. Gonzalez-Iglesias, 2018, "The Progress of the United Nations in Empowerment and Equality for Women," Chapters, IntechOpen, in: Sonyel Oflazoglu Dora, "Marketing", DOI: 10.5772/intechopen.76302.
• Emilia Sabau, 2018, "Recycling of Polymeric Composite Materials," Chapters, IntechOpen, in: Razvan Udroiu & Paul Bere, "Product Lifecycle Management - Terminology and Applications", DOI: 10.5772/intechopen.81281.
• Khadija Tahera & Christopher Earl, 2018, "Testing and PLM: Connecting Process and Product Models in Product Development," Chapters, IntechOpen, in: Razvan Udroiu & Paul Bere, "Product Lifecycle Management - Terminology and Applications", DOI: 10.5772/intechopen.80364.
• Musa Gambo K.K., 2018, "Product Development and Management Strategies," Chapters, IntechOpen, in: Razvan Udroiu & Paul Bere, "Product Lifecycle Management - Terminology and Applications", DOI: 10.5772/intechopen.80345.
• Izabela Kutschenreiter-Praszkiewicz, 2018, "Configuration of a Customized Product," Chapters, IntechOpen, in: Razvan Udroiu & Paul Bere, "Product Lifecycle Management - Terminology and Applications", DOI: 10.5772/intechopen.79523.
• Imane Bouhaddou, 2018, "PLM for Supply Chain Optimization," Chapters, IntechOpen, in: Razvan Udroiu & Paul Bere, "Product Lifecycle Management - Terminology and Applications", DOI: 10.5772/intechopen.81272.
• Jinxia Cheng, 2018, "Product Design Process and Methods," Chapters, IntechOpen, in: Razvan Udroiu & Paul Bere, "Product Lifecycle Management - Terminology and Applications", DOI: 10.5772/intechopen.80821.
• Razvan Udroiu & Paul Bere, 2018, "Introductory Chapter: Product Lifecycle Management - Terminology," Chapters, IntechOpen, in: Razvan Udroiu & Paul Bere, "Product Lifecycle Management - Terminology and Applications", DOI: 10.5772/intechopen.81686.