Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

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• Nora Lado & Omar Licandro & Francisco Pérez Bermejo, , "How Brand Names Affect the Price Setting of Carmakers Producing Twin Cars?," Working Papers, FEDEA, number 2003-27.
• Bruno Carballa-Smichowski & Yassine Lefouili & Andrea Mantovani & Carlo Reggiani, 2023, "Data sharing or algorithm sharing?," Working Papers, NET Institute, number 23-08, Sep.

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• Fabio Gaetano Santeramo & Leonardo Di Gioia, 2018, "A Review of Supply Chain Prices Analyses with Emphasis on Perishable Markets," Chapters, IntechOpen, in: Gokhan Egilmez, "Agricultural Value Chain", DOI: 10.5772/intechopen.69451.
• Adi Djoko Guritno, 2018, "Agriculture Value Chain as an Alternative to Increase Better Income's Distribution: The Case of Indonesia," Chapters, IntechOpen, in: Gokhan Egilmez, "Agricultural Value Chain", DOI: 10.5772/intechopen.70141.
• Olaf Van Kooten & Caroline Nevejan & Frances Brazier & Michel Oey & Coen Hubers, 2018, "SamenMarkt®, a Proposal for Restoring Trust in the Horticultural Fresh Food Market by Using Multi-Agent System Technology," Chapters, IntechOpen, in: Gokhan Egilmez, "Agricultural Value Chain", DOI: 10.5772/intechopen.70140.
• Nguyen Viet Khoi & Hoang Thi Hai Yen & Tong Van Khai & Dang Thi Phuong Hoa & Nguyen Tien Duc, 2018, "Dairy Value Chain In Vietnam: Evidences from Bavi Area," Chapters, IntechOpen, in: Gokhan Egilmez, "Agricultural Value Chain", DOI: 10.5772/intechopen.69450.
• Michael Mugabira & Richard Chivaka, 2018, "Collaboration in Agri-Value Chains: Building Supplier Production Capabilities for Productivity Gains," Chapters, IntechOpen, in: Gokhan Egilmez, "Agricultural Value Chain", DOI: 10.5772/intechopen.70132.
• Sebastian Gomez Lende & Guillermo Velazquez & Sebastian Gomez Lende, 2018, "Soybean Agribusiness in Argentina (1990-2015): Socio- Economic, Territorial, Environmental, and Political Implications," Chapters, IntechOpen, in: Gokhan Egilmez, "Agricultural Value Chain", DOI: 10.5772/intechopen.70463.
• Muhammad Imran Siddique & Elena Garnevska, 2018, "Citrus Value Chain(s): A Survey of Pakistan Citrus Industry," Chapters, IntechOpen, in: Gokhan Egilmez, "Agricultural Value Chain", DOI: 10.5772/intechopen.70161.
• Per Engelseth & Irina V. Karlsen & Shulin Huang & Arild Hoff, 2018, "The Value Aspect of Reallocating Seafood Freight from Road to Sea Transport," Chapters, IntechOpen, in: Gokhan Egilmez, "Agricultural Value Chain", DOI: 10.5772/intechopen.68779.
• Ivan Djuric & Linde Gotz & Miranda Svanidze & Thomas Glauben, 2018, "Agricultural Market Integration in the Commonwealth of Independent States: What Are the Main Driving Forces and Challenges?," Chapters, IntechOpen, in: Gokhan Egilmez, "Agricultural Value Chain", DOI: 10.5772/intechopen.69869.
• Shinan N. Kassam & Patricia Biermayr-Jenzano & Boubaker Dhehibi & Aden Aw-Hassan, 2018, "Gendered Dimensions of Key Value Chains in Southwestern Morocco," Chapters, IntechOpen, in: Gokhan Egilmez, "Agricultural Value Chain", DOI: 10.5772/intechopen.69827.
• Fusun Cizmeci Yores, 2017, "Celebrity Endorsement: Developing A Brand Image in Housing Ads," Chapters, IntechOpen, in: Paolo Popoli, "Advancing Insights on Brand Management", DOI: 10.5772/intechopen.69651.
• Marta Arce-Urriza & Javier Cebollada, 2017, "Competition between Private Labels and National Brands in a Multichannel Retailer," Chapters, IntechOpen, in: Paolo Popoli, "Advancing Insights on Brand Management", DOI: 10.5772/intechopen.69456.
• Senay Oguztimur, 2017, "Modeling a City's Branding Tools: The Case of Istanbul," Chapters, IntechOpen, in: Paolo Popoli, "Advancing Insights on Brand Management", DOI: 10.5772/intechopen.69269.
• Elisa Martinelli & Francesca De Canio, 2017, "Retail Brand Extension: From Theory to Practice. A Multi- Country Study of European Grocery Retailers," Chapters, IntechOpen, in: Paolo Popoli, "Advancing Insights on Brand Management", DOI: 10.5772/intechopen.69990.
• Hugo Skaalsvik, 2017, "Service Branding: Suggesting and Discussing Four Perspectives Influencing a Value-Creating Service Brand at the Company Level," Chapters, IntechOpen, in: Paolo Popoli, "Advancing Insights on Brand Management", DOI: 10.5772/intechopen.69636.
• Funda Bayrakdaroglu, 2017, "Management of a City Brand: An Examination on Three Stakeholders' Attitudes," Chapters, IntechOpen, in: Paolo Popoli, "Advancing Insights on Brand Management", DOI: 10.5772/intechopen.69458.
• Olena Kulykovets & Hanna Gorska-Warsewicz, 2017, "Product Placement as an Effective Tool for the Brand Positioning," Chapters, IntechOpen, in: Paolo Popoli, "Advancing Insights on Brand Management", DOI: 10.5772/intechopen.69989.
• Marcello Risitano & Annarita Sorrentino & Michele Quintano, 2017, "Critical Success Factors in Strategic Brand Management in Luxury Fashion Markets: The Case of Isaia," Chapters, IntechOpen, in: Paolo Popoli, "Advancing Insights on Brand Management", DOI: 10.5772/intechopen.69735.
• Natalia Rubio & Nieves Villasenor & Maria Jesus Yague, 2017, "Analysis of Antecedents that Contribute to Try New Products in Retail Commerce," Chapters, IntechOpen, in: Paolo Popoli, "Advancing Insights on Brand Management", DOI: 10.5772/intechopen.69878.
• Wolfgang Johann von Loeper & James Blignaut & Scott Drimie, 2018, "The Struggles of Smallholder Farmers: A Cause of Modern Agricultural Value Chains in South Africa," Chapters, IntechOpen, in: Gokhan Egilmez, "Agricultural Value Chain", DOI: 10.5772/intechopen.75710.
• Syeda U Mehreen & Jim Underschultz, 2018, "Economic Synergies from Tighter Agri-Business and Coal Seam Gas Integration," Chapters, IntechOpen, in: Gokhan Egilmez, "Agricultural Value Chain", DOI: 10.5772/intechopen.73195.
• Makoto Hirano, 2018, "Agricultural Diversification in Japan," Chapters, IntechOpen, in: Gokhan Egilmez, "Agricultural Value Chain", DOI: 10.5772/intechopen.73192.
• Jon H. Hanf & Taras Gagalyuk, 2018, "Integration of Small Farmers into Value Chains: Evidence from Eastern Europe and Central Asia," Chapters, IntechOpen, in: Gokhan Egilmez, "Agricultural Value Chain", DOI: 10.5772/intechopen.73191.
• Paolo Popoli, 2017, "The Holistic Vision of Brand Management," Chapters, IntechOpen, in: Paolo Popoli, "Advancing Insights on Brand Management", DOI: 10.5772/intechopen.71303.
• Christopher J. Parker, 2018, "Reimagining m-Commerce App Design: The Development of Seductive Marketing through UX," Chapters, IntechOpen, in: Sonyel Oflazoglu Dora, "Marketing", DOI: 10.5772/intechopen.75749.
• Enrique Marinao, 2018, "Antecedents of Satisfaction with Financial Services: Role of Perceived Benefits," Chapters, IntechOpen, in: Sonyel Oflazoglu Dora, "Marketing", DOI: 10.5772/intechopen.74653.
• Alicia De La Pena, 2018, "Marketing Strategies for the Social Good," Chapters, IntechOpen, in: Sonyel Oflazoglu Dora, "Marketing", DOI: 10.5772/intechopen.73683.
• Esen Gurbuz, 2018, "Theory of New Product Development and Its Applications," Chapters, IntechOpen, in: Sonyel Oflazoglu Dora, "Marketing", DOI: 10.5772/intechopen.74527.
• Mohamed Azmi Ahmad Hassali & Nazri Nordin & Azmi Sarriff, 2018, "Community Pharmacy Marketing in the New Era: A Global Picture of Extended Community Pharmacy Services," Chapters, IntechOpen, in: Sonyel Oflazoglu Dora, "Marketing", DOI: 10.5772/intechopen.74326.
• Emmanuel Chao, 2018, "Marketing Platform Strategy," Chapters, IntechOpen, in: Sonyel Oflazoglu Dora, "Marketing", DOI: 10.5772/intechopen.77947.
• Tim Westall, 2018, "Innovation Inside," Chapters, IntechOpen, in: Sonyel Oflazoglu Dora, "Marketing", DOI: 10.5772/intechopen.74090.
• Manuel Vanegas Sr, 2018, "Does tourism marketing investment matter? A dynamic panel analysis for Africa, the Caribbean, Central America, and South America," Chapters, IntechOpen, in: Sonyel Oflazoglu Dora, "Marketing", DOI: 10.5772/intechopen.74566.
• Pilar Gimenez & Carmen De La Calle Maldonado & Sonia M. Gonzalez-Iglesias, 2018, "The Progress of the United Nations in Empowerment and Equality for Women," Chapters, IntechOpen, in: Sonyel Oflazoglu Dora, "Marketing", DOI: 10.5772/intechopen.76302.
• Emilia Sabau, 2018, "Recycling of Polymeric Composite Materials," Chapters, IntechOpen, in: Razvan Udroiu & Paul Bere, "Product Lifecycle Management - Terminology and Applications", DOI: 10.5772/intechopen.81281.
• Khadija Tahera & Christopher Earl, 2018, "Testing and PLM: Connecting Process and Product Models in Product Development," Chapters, IntechOpen, in: Razvan Udroiu & Paul Bere, "Product Lifecycle Management - Terminology and Applications", DOI: 10.5772/intechopen.80364.
• Musa Gambo K.K., 2018, "Product Development and Management Strategies," Chapters, IntechOpen, in: Razvan Udroiu & Paul Bere, "Product Lifecycle Management - Terminology and Applications", DOI: 10.5772/intechopen.80345.
• Izabela Kutschenreiter-Praszkiewicz, 2018, "Configuration of a Customized Product," Chapters, IntechOpen, in: Razvan Udroiu & Paul Bere, "Product Lifecycle Management - Terminology and Applications", DOI: 10.5772/intechopen.79523.
• Imane Bouhaddou, 2018, "PLM for Supply Chain Optimization," Chapters, IntechOpen, in: Razvan Udroiu & Paul Bere, "Product Lifecycle Management - Terminology and Applications", DOI: 10.5772/intechopen.81272.
• Jinxia Cheng, 2018, "Product Design Process and Methods," Chapters, IntechOpen, in: Razvan Udroiu & Paul Bere, "Product Lifecycle Management - Terminology and Applications", DOI: 10.5772/intechopen.80821.
• Razvan Udroiu & Paul Bere, 2018, "Introductory Chapter: Product Lifecycle Management - Terminology," Chapters, IntechOpen, in: Razvan Udroiu & Paul Bere, "Product Lifecycle Management - Terminology and Applications", DOI: 10.5772/intechopen.81686.
• Baker Matthew J. & George Lisa M, 2010, "The Role of Television in Household Debt: Evidence from the 1950's," The B.E. Journal of Economic Analysis & Policy, De Gruyter, volume 10, issue 1, pages 1-38, May, DOI: 10.2202/1935-1682.2393.
• Rojas Christian & Lavoie Nathalie & Wang Shinn-Shyr, 2012, "Buyer Power and Vertically Differentiated Retailers," Journal of Agricultural & Food Industrial Organization, De Gruyter, volume 10, issue 1, pages 1-28, July, DOI: 10.1515/1542-0485.1338.
• Durham Catherine A. & Roheim Cathy A. & Pardoe Iain, 2012, "Picking Apples: Can Multi-Attribute Ecolabels Compete?," Journal of Agricultural & Food Industrial Organization, De Gruyter, volume 10, issue 1, pages 1-28, October, DOI: 10.1515/1542-0485.1372.